Powell Shopper-News 071111

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GOVERNMENT/POLITICS A4 | OUR COLUMNISTS A6-7 | KIDS A11 | BUSINESS A12

A great community newspaper.

powell

VOL. 50, NO. 28

JULY 11, 2011

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Happy Birthday America! Powell celebrates with parade and community picnic

When Billy Sunday came to town

By Greg Householder

See Dr. Tumblin’s story on page A-6

The weather was hot but perfect – not a cloud in sight. The rain and thunderstorm would come later in the afternoon. The annual Powell Lions Club Fourth of July Parade went off without a hitch. But the real fun began after the parade was over. The Powell Business and Professional Association provided a lunch of hot dogs at Scarbro Field along with inflatables for the kids. New this year was the “community business fair” set up by PBPA members where the community could

NEIGHBORHOOD BUZZ

Noweta to visit Heiskell seniors Noweta Garden Club members will demonstrate floral/garden design from 10 a.m. until 2 p.m. Thursday, July 14, at the Heiskell Community Center seniors program. Jenny Mason with Ageless Grace also will speak and show senior-friendly exercises designed to keep seniors limber and flexible. Lunch will be served at noon and will be sponsored by a grant from the Margaret Loving Foundation of the Holston Conference United Methodist Church. Seniors are encouraged to bring a dessert and a friend. Info: Janice White, 548-0326.

visit and learn about local businesses. Many provided much needed water to parade goers. Also new this year was the Powell Playhouse. The group not only had a float in the parade staffed by the cast of the its performance of “The Curious Savage” last month, but it also set up shop with a booth in the field and handed out schedules for performances and events through next June. Another newcomer to this year’s parade was the Pet Parade contest sponsored by the Knox North Lions Club. Pets were decked out in their patriotic best and spectators could vote with a $1 donation per vote. Abby, owned by Glenda Harbin was the winner. The reigning Miss Knoxville, Katie Kendall, was the grand marshal. More photos on page A-3

And the winner is … Abby! Abby and her owner, Glenda Harbin, show off the hardware from winning the Knox North Lions Club pet parade.

Although it’s a long way until Halloween, the ghouls from Frightworks help celebrate America’s birthday.

FEATURED COLUMNIST LARRY VAN GUILDER

News flash

The honor of providing the color guard for this year’s parade fell to members of Boy Scout Troop 238.

Burchett ain’t Ragsdale See page A-4

ONLINE

Wear Else! now open in Powell, too By Anne Hart

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4509 Doris Circle 37918 (865) 922-4136 news@ShopperNewsNow.com ads@ShopperNewsNow.com EDITOR Larry Van Guilder lvgknox@mindspring.com ADVERTISING SALES Patty Fecco fecco@ShopperNewsNow.com Darlene Hutchison hutchisond@ ShopperNewsNow.com Shopper-News is a member of KNS Media Group, published weekly at 4509 Doris Circle, Knoxville, TN, and distributed to 8,314 homes in Powell.

If ever a dynamic, energetic and smart business woman was born, it has to be Kim Cook. A couple of years ago she opened her Wear Else! consignment store in the Rocky Hill Center on Northshore Drive. Business was great. Last October the store burned to the ground. Everything was lost. Just a few months later, like the mythological Phoenix rising from the ashes, Kim opened the doors to a brand new and fully restocked store in the same location. Business has always been brisk at the store, which carries men’s, women’s and children’s clothing; medical scrubs; maternity clothes; wedding dresses and attire for the entire wedding party; shoes; handbags; jewelry; and the like. But Kim, being the savvy business woman she is, wanted a way to track her customer base. While chatting with them, she learned they weren’t coming just from West Knoxville, but from other areas of the county as well. She explained all of this to her equally savvy Shopper-

News advertising representative, Paige Davis, who devised a right clever scheme to get the answers Kim needed. Wear Else! started running store coupons in the zoned editions of the paper, using a different color for each part of town where the paper is delivered. The plan worked like a charm. Of the first 20 coupons customers redeemed, 18 were from Powell residents. “That was the sign I had been looking for,” Kim says. “I knew that was where I needed to locate next. My sister and I got in the car and drove straight to Powell.” The new location, at 7550 Brickyard Road, right behind the Bojangles on Emory Road, had been the location of a bread store. You would never know it now. It has been completely transformed. “I called the owner the day I saw the place, then I called my contractor and we started moving walls, building dressing rooms, painting and putting down new carpet. From the day I saw it until the day we opened was just six weeks, and I took off a week in there somewhere to go to Florida.”

Kim Cook readies for the grand opening at the new branch of her Wear Else! consignment shop on Brickyard Road in Powell. Photo by Ruth White

The remodeling didn’t quite go off without a hitch, though. “We fought a few storms,” Kim says. “The night before the June 24 opening I had 15 people in there working when the power went out. We pulled our cars up to the

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front windows and turned the headlights on so we could see what we were doing. We worked until 4 a.m. and were back at 8 a.m. to finish up. The power finally came back on at 9:30 that morning.” The new store opened right on time at 10 a.m.

Kim says business is “wonderful” at the new location. “When we opened up that first morning, we had people waiting in line. We have been covered up ever since.” To thank the Powell community – and anyone else who wants to stop by – there will be a grand opening at the new location from 10 a.m. to 6 p.m. this coming Saturday, July 16, with hot dogs, ice cream, cold drinks and music. From noon to 3 p.m. there will be face painting for children. There will also be someone there doing fancy hair braiding with feathers and hair extensions. In addition, there will be hourly drawings for $25 gift certificates good at both store locations and special hourly pricing on various groups of items. Hours at both stores are 10 a.m. to 6 p.m. Monday through Thursday, 10 a.m. to 7 p.m. Friday and Saturday. The stores are closed on Sunday. The moral of this story: Kim is one smart cookie, and so is Paige Davis. You just can’t beat a couple of clever businesswomen on a mission. Contact annehartsn@aol.com.


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