SHOT Daily — Day 4 — 2017 SHOT Show by SHOT Business

SHOOTING HUNTING OUTDOOR TRADE SHOW 1979–2017 DAY 4, JANUARY 2 0, 2 017

NEW PRODUCT REPORTS SHOT Daily hits the floor to find the latest airguns P. 14, a rifle with sea legs P. 61, and a .50caliber weatherproof gun case P. 63.

FEATURES

NEWS

With new products and a new team, Final Approach takes off. SEE PAGE 12

Remington’s Custom Shops want your business. SEE PAGE 8

FLYING HIGH

GOLDEN OPPORTUNITY

OUTSIDE THE BOX

RETAIL MAGNETISM Seirus

Savage went afield to achieve excellence. SEE PAGE 50

goes all out to attract devoted customers. SEE PAGE 64

T H E DA I LY N E WS O F T H E 2 0 17 L AS V EGAS S H OT S H OW B ROUG H T TO YOU BY T H E B O N N I E R CO R P O RAT I O N A N D T H E N SS F

The Power of Passion

en Schmidt, former director of communications at HarleyDavidson, began his tenure with the company just months before its near collapse. But he was on board during a storied brand recovery. Schmidt’s passion for the outdoors parallels his love for motorcycles. As the keynote speaker at the NSSF’s Executive Management Seminar, he opened with the question, “Who in this room created a hunter this year?” He then explained the need for every member of the shooting sports to take responsibility to bring one more hunter into the fold annually. “It’s about changing the conversation to how much fun we have as hunters, instead of engaging in the arguments that are against our industry. Let’s talk about how cool it is to shoot a deer, drag it back to camp, and put it on the dinner table. It’s simple: If we don’t bring new hunters into the sport, we will die.” Schmidt pointed to numerous parallels that motorcycles have with the shooting sports industry and warned about the race to the basement. His example included the flat-

screen television market. “Just look at a Toshiba 40-inch TV. Ten years ago it sold for $1,200. Today this product barely breaks $200. So, where did all the profit go? You can buy a Honda for $16,000 less than a similar Harley, but enthusiasts still pick a Harley. That’s the power of passion.” During Harley’s resurgence, Schmidt realized that the company had lost control of the narrative. “The media and everyone else believed Harleys were owned by criminals and the company employed workers who didn’t care about product quality.” In addition, the media had no use for the company or its audience. The narrative had to change, and it couldn’t be done with advertising. “The mindset had to be honest from every single member of the company, while embracing the factory line worker and dealer. Everyone must be on board with a brand that’s committed to passion for the American dream,” he said. “Creating an essence of cool and fun would change the narrative and protect the essence of what the shooting sports industry is all about.” —Peter B. Mathiesen

BLASER’S NEW GUNS FOR WOMEN When Blaser USA went looking for an authority to guide them in their entry into the women’s market, they found Anne Mauro, who was instrumental in designing a line of shotguns for an Italian shotgun company. Blaser’s new line of shotguns and rifles is called Intuition. Mauro, who is also the coach of the University of Maryland shotgun team, has applied her international competition– winning knowledge of shotguns not only to the Blaser F16, but also to a woman-centric version of the R8. Everything in the R8 is modular, and one gun can be configured in 47 different calibers. The stock length, grip, cast, and pitch have been reduced and redesigned to fit a woman. SRP: starts at $3,787. The F16 features assisted-opening, and Mauro says, “The crisp closer is very keen for a sporting clays shooter.” A shorter length of pull, a slight Monte Carlo comb, a smaller radius in the grip, and a low-profile receiver make this 12-gauge well-suited to women. SRP: Sporting, $4,195; Game, $3,795. Booth #15357. (blaser-usa. com) —Barbara Baird

The passion of shooting sports participants must be harnessed to ensure a bright future for the industry.

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1/19/17 4:57 PM

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12/12/16 2:41 PM

news

shooting for the future

Every spring 30,000 people descend on the small town of Alexandria, Minnesota, for the Minnesota State High School Trap Shooting Championship. The 2016 event hosted 7,000 student athletes and 25,000 spectators. Trapshooting is considered the fastest growing high school sport in Minnesota, and possibly the country. Local manufacturer Alexandria Industries (Booth #S1230) has embraced this local event as a career weekend. As a manufacturer of components for firearms, Alexandria finds the tournament an ideal event to educate student athletes about manufacturing careers. “By 2026, there will be two million job openings in manufacturing nationwide. The truth about working in manufacturing is that it’s clean, fun, and high-tech. Companies like ours offer a diverse, innovative, and rewarding work environment,” says Doug Forys of Alexandria Industries. While it’s clear that a four-year college is not for everyone, manufacturers such as Alexandria are proving that people can build exciting and lucrative careers on affordable, two-year technical degrees. “A growth economy will be successful if we can fill the many jobs left open by baby boomers soon to retire in droves,” says Forys. High school shooting events are an ideal platform to dispel the misperceptions about working in manufacturing. Shooting sport companies such as Alexandria Industries are continuing to attract the next generation of skilled workers to feed the firearms industry. “Our conversations with these shooters help us close the skills gap while securing the future of the shooting sports,” he says. —Peter B. Mathiesen

The 17th annual Outdoor Sportsman Awards were presented last night. Michael Bane and his show The Best Defense received golden moose trophies for Best General Interest and Best Sound Design. In all, 20 awards were handed out.

Conservation Milestone

n 1937, a small group of sportsmen embarked on a mission to save North America’s waterfowl populations and the continent’s strong waterfowling traditions. Ducks Unlimited in its infancy faced a pair of daunting challenges: the Great Depression and one of the worst droughts in history. To the benefit of waterfowl and waterfowlers, the organization persevered, and this year is celebrating 80 years of conservation success. “DU’s 80th anniversary is a milestone in conservation history,” says DU CEO Dale Hall. “This anniversary would not be possible without the dedication of our volunteers and supporters, as well as the many agency and organizational partners who, time and time again, have helped us succeed in our mission.” Over the last 80 years, DU has completed more than 100,000 conservation projects and conserved more than 13.8 million acres across North America through on-the-ground, science-based conservation work. To help celebrate the milestone, Mossy Oak will showcase co-branded DU products in its booth. “For the past 30 years, Mossy Oak has considered waterfowl—and specifically waterfowl conservation—a priority,” said Chris Paradise, chief sales officer for Mossy Oak.

“Our commitment to the resource and to developing the best camouflage to hunt ducks and geese across North America is second to none here at Mossy Oak. Since we announced our long-term partnership with Ducks Unlimited as the organization’s official camouflage, we’ve been able to further our dedication to the resource, our waterfowl licensees, and our cherished fraternity of waterfowl hunters across the nation.” Booth #11035. (mossyoak.com)

Backbone Media Takes an Agile Approach

lorado-based public-relations company Backbone Media has exploded in o the past two years, and now clocks in with 60 different clients, including Gerber (Booth #13614), Sitka (Booth #10328), and Yeti (Booth #2836). Greg Williams, partner and media director for Backbone, explains what’s driving their recent surge. “It’s our agile media approach,” he says. “We bring lots of people to the brand and funnel them toward a buying decision.” The campaign for the Gerber Center-Drive multi-tool illustrates the approach’s effectiveness.

Step one is Awareness. Backbone produced four short videos to run in front of DIY content on YouTube and Facebook. The ads are targeted at people with outdoors interest, as well as those who would use the tool on the job. Step two is Consideration. Backbone uses Pixel ads to inform the videos’ viewers of positive mentions in traditional media. While new social media formats have reach, it’s traditional media, such as Field & Stream and Outdoor Life, that supply what Williams calls an “invaluable authentic connection.” The final step is Conversion. Paid searchengine ads help convert a con-

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Mossy Oak is helping Ducks Unlimited celebrate 80 years of conservation success.

sideration into a sale. “The search ads generate the purchase clicks, but it’s the whole package working together that gets you there,” says Williams. The result is a successful campaign that brings fresh buyers into the fold. “It’s certainly the most integrated marketing

campaign we’ve ever had,” says Gerber president Rob Kass. “It brings the social and editorial media together, staying on message no matter where the consumer finds out about the Center-Drive. We’re very happy with the results.” —Robert F. Staeger

Gerber’s new Center-Drive multi-tool.

1/19/17 5:03 PM

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SHOT Business (ISSN 1081-8618) is published 7 times a year in January, February/March, April/May, June/July, August/September, October/ November and December by Bonnier Corporation, 2 Park Avenue, New York, NY 10016-5695, and is the official publication of the National Shooting Sports Foundation, Flintlock Ridge Office Center, 11 Mile Hill Road, Newtown, CT 06470 (203-426-1320). Volume 25, issue 1. Copyright © 2017 by the National Shooting Sports Foundation. All rights reserved. Editorial, circulation, production and advertising offices are located at 2 Park Avenue, New York, NY 10016-5695 (212-779-5000). Free to qualified subscribers; available to non-qualified subscribers for $25 per year. Single-copy issues are available for $5 each. Send check, payable to NSSF, to: SHOT Business, c/o NSSF, 11 Mile Hill Road, Newtown, CT 06470-2359. SHOT Business accepts no responsibility for unsolicited manuscripts and photographs. All correspondence should be accompanied by a stamped, self-addressed envelope. Requests for media kits and advertising information should be directed to Katy Marinaro, Bonnier Corporation, 625 N. Michigan Ave., Ste. 1270, Chicago, IL 60611. Periodicals postage paid at New York, NY, and at additional mailing offices.

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Chairman, Tomas Franzén Head of Business Area, Magazines, Lars Dahmén Chief Executive Officer, Eric Zinczenko Chief Financial Officer, Joachim Jaginder Chief Operating Officer, David Ritchie Chief Marketing Officer, Elizabeth Burnham Murphy Chief Digital Revenue Officer, Sean Holzman Vice President, Integrated Sales, John Graney Vice President, Consumer Marketing, John Reese Vice President, Digital Operations, David Butler Vice President, Public Relations, Perri Dorset General Counsel, Jeremy Thompson

Printed in the USA. For Customer Service and Subscription questions, such as Renewals, Address Changes, Email Preferences, Billing and Account Status, go to: shotbusiness .com/cs. You can also email SBZcustserv@cdsfulfllment.com, in the U.S. call toll-free 866-615-4345, outside the U.S. call 515-237-3697, or write to SHOT Business, 2 Park Ave., New York, NY 10016. For editorial inquiries, write to Slaton L. White, SHOT Business, 2 Park Ave., New York, NY 10016

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news

Customized Market The new custom shops from Remington Outdoors Company offer retailers a golden opportunity to upsell By Brian McCombie

s a firearms retailer, you may think the custom firearms market is pretty much outside your realm and your customers’ means. Carlos Martinez, senior manager for Remington’s custom and premium firearms division, begs to differ. He would relish the opportunity to talk to you about the potential profits you could make selling products from his four lines of custom firearms. “I think a retailer could easily make a 15 to 20 percent profit on our custom guns,” says Martinez. “With the retailer program we’ve put together for our customized products, those margins are quite possible.”

The Marlin Custom Shop (top) is a new undertaking, but it gives fans of the lever-action the chance to own something special. Upgraded wood stocks for bolt-actions (above) are always popular.

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The four lines of custom guns that Martinez oversees are names already well-known in the shooting sports industry: Dakota Arms, Marlin, Nesika, and Remington, all owned by Remington Outdoor Company (ROC). And while the move hasn’t gotten a great deal of attention, these four brands have come together under one roof—literally. At the tail end of 2015, ROC moved its Remington Custom Shop from Ilion, New York, to Sturgis, South Dakota, which already housed Dakota Arms and Nesika. It then added the Marlin Custom Shop to the mix. Additional space was acquired, and more manufacturing capability added, in order to provide each of the four ROC brands with its own production space. What, exactly, can the new custom shops offer your customers? dakota arms: Dakota Arms has a great reputation among hunters for producing top-quality big- and dangerous-game rifles. That will stay the same, Martinez says. But under the new Custom Shop designation, Dakota will offer more custom options than ever to their various models, including the flagship Model 76. marlin: The Marlin Custom Shop is a completely new undertaking. “We can take any production-model Marlin and upgrade it just about any way a customer wants,” says Martinez. “We can install a new trigger, smooth the lever action, upgrade the wood, and add checkering or engraving. Eventually, we will be able to work on older Marlins, but for right now our focus is on current production models.” nesika: Known for its heavy-duty benchshooter actions, Nesika was purchased by Dakota Arms a decade ago. Since then, Nesika has been turning out three impressive actions Models E, G, and R—and three rifles—the Sporter, the Long Range, and the Tactical. That will continue, Martinez says, though the custom offerings—wood upgrades, engravings, various butt and forend caps, and the like—have multiplied, much as they have for Dakota Arms. remington: Remington Custom offers a full slate of Remington 700 bolt-actions and 870 shotguns for customization. Shooters and hunters can choose from various barrel lengths and contours as well as aftermarket triggers, upgrades to stocks, and numerous engraving options. The Remington Custom Shop also spent much of 2016 developing a customization program for the company’s R1 1911 platform. You can order an R1 in one of dozens of colors and Cerakote finishes. Other options include an array of grips, sights, and triggers. Want a commemorative R1 with an organization’s

1/19/17 2:32 PM

COME SEE THE

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11/30/16 2:00 PM

news

Yeti Goes Soft The king of hard-side coolers expands its line of soft-side coolers By David Draper

T A commemorative R1 with custom engraving on the slide makes a much-appreciated gift.

name engraved on the slide or a military unit’s insignia? The Custom Shop can do that, too. Pricing? That depends, of course, on what a customer wants done to a firearm. Generally speaking, the Marlin and Remington custom firearms will start in the $1,000 to $1,200 range and go up. Pricing for Nesika begins at about $3,000. Dakota Arms custom models start at $3,500. From there, as befits a top-of-the-line model, it’s pretty much the sky’s the limit. All well and good, you say. But you’re an FFL with a specific client base. You can’t take on four custom firearm brands—especially four with such a variety of price points—and hope to have any success. Not to worry. Martinez doesn’t expect many (if any) FFLs to offer all four brands. He will work with FFLs to find the best mix of custom firearms for them. “Maybe they only want to offer the Marlins because their customer base really likes leveractions,” Martinez says. “We can do that. Or maybe their customers lean toward higher-end hunting rifles, so they’d like to carry a mix of Dakota Arms and Nesika bolts. No problem. Whatever they believe they can sell, we will help them sell.” Martinez notes that each ROC Custom Shops FFL retailer will have its own market radius; Martinez and his staff will make sure each shop has its own geographic and population area it can call its own. “If you sell our custom guns, you are not going to have another ROC custom FFL down the street from you,” he says. To support their retailers, Martinez and his team have created many in-store marketing tools, including brochures, counter mats, and signage. Each brand has its own brand-specific catalog, showing all options and offerings, as well as prices. Custom Shop sales people can visit individual stores to educate staff on the product lines. For 2017, new websites are in the works for each Custom Shop brand, featuring “build your own gun” applications. That way, store staff can guide clients through the customization process, so the buyer can see the finished firearms and prices. A social media campaign will support the site. Martinez would like to hear from interested dealers while at the SHOT Show. Booth #14229. You can also contact Martinez at the Dakota Arms Customer Service line. (605347-4686; info@dakotaarms.com)

“People get frustrated with gear that fails when you need it to perform,” says Alex Baires, Yeti category manager for soft coolers. “This is the foundation of Yeti. The first product, the Tundra, was born out of frustration with subpar hard coolers, and we built a virtually indestructible, high-performing cooler that endures and enhances people’s outdoor and active lifestyles. Soft coolers were traditionally a category of low performance and lower expectations—ordinary soft coolers leak, they tear or fall apart quickly, and they don’t keep things cold very long. We decided to apply what we know from creating the Tundra to solve problems we knew existed, and we over-engineered a soft-side cooler that is 100 percent leakproof, tough as nails, and keeps ice for days.” That cooler was the Hopper. Judging from its resounding success, it obviously met a need for a soft-side cooler that performed far beyond what people were used to. Yeti introduced it as the Hopper 30, then quickly added two more models—the 20 and the 40—as public demand topped expectations. Still, the Hopper had some limits, which left a spot in the category for expansion into another form: the square “beer box” style cooler with a lid that opens wider for easier access to the cooler contents. To fill that void, Yeti recently introduced the new Hopper Flip. “Yeti built its reputation on indestructible coolers and drinkware that set the standard for ice retention,” says Matt Reintjes, chief executive officer of Yeti. “While we’ve made strides for the soft-cooler industry with the original Hopper, we saw a need for an even more portable solution that continues to raise expectations for performance and durability. The Hopper Flip is perfect for day trips anywhere.” The Hopper Flip 12 is an extension of the Hopper family. In a smaller size and cube shaped, it still features all the materials that make the Hopper leak-proof, puncture- resistant, and able to hold the cold for a really long time. Named for its flip-top lid, which retains the original Hopper’s leak-proof and bomb-proof qualities, the Flip 12 is the perfect size for an all-day sit, a long day on the water, or any activity where you may want to haul up to 12 quarts of food and beverages. It holds 12 cans, plus ice, with enough space to fulfill Yeti’s recommended two-to-one ice-to-contents ratio, and users can expect that ice to last up to

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e development and rise of the extreme cooler category has come as a h bit of surprise, but a few smart folks realized the public had an appetite for a high-grade insulated box—an appetite that now appears seemingly bottomless. Since their introduction more than a decade ago—and the more recent refinements made by performance-driven companies like Yeti—premium, durable coolers have become one of the fastest- growing categories in the outdoor industry. Now, after defining and dominating the hard-side cooler category, the Austin-based company is expanding its line of soft-side models for outdoor and shooting enthusiasts hungry for anything stamped with the now-familiar Yeti block logo. the high standard the company has set with the rest of its line. In order to build the Hopper Flip 12 and make the cooler more easily accessible than the original Hopper, with its tight, split-top opening, Baires and his team modified the design of the original into a more traditional cube shape. This required developing new tooling and new processes at the factory to fit almost twice as much zipper as the Hopper 20. That zipper, similar to those used in haz-mat suits, is the most expensive component of the cooler, yet it’s instrumental in making the Flip 12 100 percent leak-proof. In all, the design and build of the new cooler was an 18-month development process. “The Hopper uses the best materials available to make a tough-as-nails leak-proof cooler, so we knew that part was dialed, which allowed us to focus on the form factor,” says Baires. “There were also construction challenges that our engineers solved to ensure the design met our very high standards.” Despite an increasing number of competitors clawing for a piece of the premium-cooler category, Yeti continues to be the go-to brand, leading in both popularity and innovation. To keep that position, the company will keep serving an ardent, loyal fan base with a full line of products for both hard work and dedicated play. “Continuous improvement is a core value of Yeti, and we certainly don’t take that lightly,” says Baires. Booth #2836. (yeticoolers.com)

The Hopper Flip 12 just may be the perfect size for an all-day sit.

1/19/17 2:33 PM

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12/5/16 3:30 PM

news

Final Approach is introducing new layout blinds this year, as well as bringing back two popular older models.

Dedicated to Waterfowl

With new products, a new team, and a new focus, Final Approach is flying high By Brian McCombie

inal Approach was launched nearly 25 years ago with an idea for a layout blind to aid goose hunters who were trying to draw in wary birds to cutover agricultural fields. As a manufacturer in the shooting sports industry, the company has gone through its share of business permutations, enduring being sold—and resold—and dealing with shifts in product emphasis. But today it has a clear focus and a more precise mission.

“We are dedicated to making waterfowling gear that’s better and tougher than anything the hunters or the elements can dish out,” says public relations manager Jacob Edson. “We design and manufacture some of the most field-ready waterfowling equipment on the market, and we’ll be making much more of it in the years to come.” That new direction comes via Final Approach’s newest corporate owner, Vista Outdoor. Vista acquired Final Approach when it bought Primos Hunting several years ago. To return Final Approach to its hardcore waterfowl-hunting roots, Vista has instituted across-the-board changes. It is launching a new line of waterfowling products, but it has also put together a team of product and marketing people committed not only to the Final Approach mission, but to the actual pursuit of waterfowl. For the 2017 SHOT Show, retailers will see these changes in action, and four new product lines should pique their interest. First, new duck decoys. Final Approach has re-done its duck decoys with more lifelike poses and added flocked heads to select models. It’s also created a new line of floating mallard decoys for flooded-timber hunting. Second, new goose decoys. These are full-bodied decoys, in different lifelike poses, that were designed by award- winning waterfowl sculptor Doug Eck. These decoys will be sold in packs of six, in four different SKUs. Third, decoy rigging. Final

Approach now offers 13 new SKUs of coated steel-cable rigging, in various lengths and weights for a wide variety of duck and goose hunting scenarios. Fourth, a waterproof gun case. A first for Final Approach, the company now has a waterproof case for your shotgun. And it floats, too—up to 8 pounds of shotgun will stay buoyant if you or your boat take a spill. The shell is made of 1000-denier nylon. “We’re known for our layout blinds, and that emphasis will continue,” says Edson. “We will release new blinds this year, plus we are bringing back two of our older layouts that our customers have been asking for—the Pro-Grade and the X Land’r.” Retailers can also look forward to mid-2017 introductions of new products as well, including additions to existing lines. As part of its commitment to building field-tough gear, Final Approach is also offering a lifetime warranty on its layout blinds, gun cases, blind bags, and decoy riggings. The new motto is, “Lifetime Warranty, and That’s Final!” The newly assembled Final Approach marketing and product management team is headed by assistant product manager Chelsea Pettitt. Pettitt started waterfowling when she was 16. She also brings important retail experience to her work. A part-time job at a Bass Pro Shops during college became a full-time position after graduation as a product development specialist in the Bass Pro hunting category.

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“Eventually, I realized that I wanted to narrow my development work down to waterfowling,” Pettitt says. “Soon afterward, Vista offered me this opportunity with Final Approach, and I jumped at it. Final Approach has been around for as long as I can remember, and I love a challenge. I knew they had the potential to become the leading waterfowl brand once again, and I wanted to be part of that.” For marketing plans, Final Approach will have a large and still growing promotional presence on the internet and social media platforms. Final Approach calls, hats, and T-shirts will be among the items given away on a regular basis, and the company’s website was recently given an edgier new look that should appeal to the more hardcore waterfowler. Print and digital advertisements have been purchased for the year, and a number of Final Approach–focused hunting articles and product reviews are slated for 2017 print and digital publications. “Our market research indicates a good deal of growth in recent years in waterfowl-hunting participation,” Edson says. “Waterfowl populations have expanded, and the snow goose conservation seasons have added weeks of hunting opportunities in the spring. With our core products, new offerings, and an increased interest in waterfowl hunting, we think we’re positioned to do some big things here at Final Approach.” Booth #14551. (fabrand.com)

1/19/17 12:29 PM

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11/28/16 2:30 PM

AIRGUNS CROSMAN ’ S THIRD - GENERATION MARAUDER PCP

SIG SAUER ’ S

F X The Streamline sports a smooth and

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“SPARTAN ” 1911

A I R V E N T U R I The Ataman M2R Carbine Ultra Compact Air Rifle is a .22-caliber 10-shot repeater with an adjustable stock and a pistol grip that both right- and left-handers can use.

Multiple Applications Whether for high-intensity training, recreation, or pest control, airguns deliver affordable accuracy By Jock Elliott Airguns of Arizona D AY S TAT E LT D . ➤ Daystate will be launching a much-anticipated replacement for the precharged airgun—the electronic Daystate MK4. It will also be exhibiting the Tsar Field Target rifle and its Hunter Field Target Rifle—the Griffin—in the U.S. for the first time. On the stand will be the full range of telescopic sights from MTC Optics, Daystate’s sister company, which is renowned for quality, affordability, and innovation.

BROCOCK year, Brocock launched in the U.S. the first version of the new precharged airgun—the Brocock Compatto. For 2017, the manufacturer will launch a new high-capacity version that incorporates feedback and improvements requested by American shooters. ➤ Last

FX ➤ This year brings the release of the revolutionary FX Streamline. This traditional-looking air rifle

sports a smooth and easy-to-cock side-lever action, a multi-step external-power adjuster, fully regulated valving, a self-indexing magazine, and a fully shrouded barrel for extremely low muzzle report. Accuracy is superb due to the game-changing FX Smooth Twist barrel system, which reduces the wind resistance on the pellet for improved accuracy and consistency downrange. Included are other desirable features such as an on-board pressure gauge, a quick-fill port, manual safety, and

a highly adjustable two-stage trigger. Booth #4049. (airgunsof arizona.com)

Air Venturi

ATAMAN M2R CARBINE ULTRA COMPACT AIR RIFLE ➤ The Ataman M2R Carbine Ultra Compact Air Rifle—a .22-caliber 10-shot repeater—features a 4,350 psi (300 BAR) fill pressure, delivering more shooting time between fills. It has smaller dimensions—the length is DAYSTATE The Tsar Field

Target rifle (shown here) and the Hunter Field Target Rifle—the Griffin— will now be available for the first time in the U.S. The rifles will feature the full range of telescopic sights from MTC Optics, Daystate’s sister company, which is renowned for quality, affordability, and innovation.

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National Shooting Sports Foundation¨

one industry

one voice

12,000+ manufacturers, distributors, firearms retailers, shooting ranges, sportsmen’s organizations and publishers making a direct impact on the future of our industry.

We’re one powerful voice for the industry.

JOIN US, AND MAKE US EVEN STRONGER! Apply online at nssf.org/join Visit us at booth L231

NSSF.ORG

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PRODUCTS

A I R V E N T U R I The Diana Blaser AR8 N-TEC break-barrel air rifle, available in .177 and .22, is a special gun for fans of Blaser R8 hunting rifles—and an elegant air rifle for any shooter.

23.22 inches folded, 36.68 unfolded—and weight compared to other PCP rifles while maintaining the same accuracy. The stock is adjustable for different lengths, and it folds to the side, shortening the rifle length and making it convenient for carry and storage. Because of the telescoping stock, the gun can be used for shooters of any size. The pistol grip offers easy shooting for right- and lefthanded shooters. This rifle delivers up to 25 shots on the regulator and velocities up to 850 fps. SRP: $1,499.99, walnut or black stock. DIANA BLASER AR8 N -T E C A I R R I F L E ➤ The Diana Blaser AR8 N-TEC break-barrel air rifle, available in .177 and .22, is a special gun for fans of Blaser R8 hunting rifles— and an elegant air rifle for any shooter. The single-shot rifle is powered by gas-piston technology, making it consistently accurate and resistant to vibration. The all-weather thumbhole stock is ambidextrous, and the gun features a sight based on the original R8 design. SRP: $389.99. DIANA MAUSER K98 AIR RIFLE ➤ Based on the famous German bolt-action rifle, the Diana Mauser K98 is a military collector’s dream, with its handsome, hardwood stock with metal fittings and high-quality two-stage adjustable T06 trigger. Available in .177 and .22, this single-shot air rifle features a fixed barrel with an underlever cocking system, hooded front sight, and micrometer adjustable rear sight. Total length is 44 inches; weight, 9.5 pounds. SRP: $469.99. Booth #2007. (pyramydair.com)

Crosman Corporation

BENJAMIN MARAUDER ➤ The third generation of the award-winning Marauder PCP hunting rifle features an integrated regulator for maximizing shot count and power. When turned on, the regulator controls the amount of air used per shot to enable up to 70 shots per fill. When the regulator is not engaged, the Marauder delivers more than 30 consistent, full-power shots. Available in .177 and .22 caliber, the Marauder includes an all-new stock design, a 10-round magazine, a suppressed and shrouded barrel, and a reversible bolt to accommodate lefthanded shooters. Built in America.

AIR VENTURI AIR BOLT The Air Bolt by Air Venturi is a patent-pending ammunition system that transforms a .50-caliber PCP air rifle into a powerful archery tool. The 430-grain carbon-fiber Air Bolt can be used in any .50-caliber precharged pneumatic rifle with a barrel of 22 inches or longer. With velocities up to 500 fps and knockdown power exceeding 230 foot-pounds of energy (in the Sam Yang Dragon Claw air rifle), trophy-sized big game can be taken with this innovative projectile. Each arrow comes with a 100-grain field tip. The inserts on each bolt are threaded to accept standard broadheads for the ultimate hunting experience. SRP: $119.99 for a package of six. Booth #200. (airventuri.com)

BENJAMIN WILDFIRE S E M I -AU TO P C P R I F L E ➤ The all-new precharged pneumatic Wildfire shoots 12 shots as fast as you can pull the trigger, up to 60 shots on a single 2000 psi fill, with velocities up to 800 fps. This .177-caliber air rifle includes an all-weather synthetic stock, a rifled steel barrel, an adjustable rear sight, a fiber-optic front sight, and a dovetail groove for mounting optics. Built in America. BENJAMIN TRAIL SBD category-leading Trail series break-barrel rifle with Nitro Piston 2 receives another technological innovation with the new Silencing Barrel Device (SBD). Developed by Crosman, the SBD dramatically lessens the noise of full-power full-speed shooting. Coupled with the Nitro Piston 2 powerplant and CBT Trigger, the addition of the SBD suppression system puts the Benjamin Trail series in a class by itself. This air rifle is available in ➤ Benjamin’s

.177 and .22 calibers, and in synthetic, wood, and Realtree Xtra thumbhole-stock finishes. It includes a Centerpoint 3–9x32mm scope, a Picatinny rail, and sling mounts. Built in America. R E M I N GTO N 1 8 7 5 SINGLE-ACTION R E P L I CA A I R P I STO L ➤ Harkening back to the Old West, this authentic replica single-action Remington 1875 air

pistol shoots both BBs and pellets. It features an attractive nickel finish and faux ivory grip, and a functioning loading gate, extractor, and hammer. It includes six BB and six pellet cartridges, and shoots up to 410 fps. Booth #13940. (crosman.com)

Hatsan

➤ The Barrage and BullMaster are HatsanUSA’s venture into

C R O S M A N The Benjamin Marauder PCP hunting rifle features an

integrated regulator for maximizing shot count and power.

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PRODUCTS

H AT S A N The Barrage uses a tactical, ambidextrous thumbhole stock with a Picatinny rail beneath the forearm. It includes three magazines (.177 and .22) and a quick-fill nozzle.

semi-auto PCP airguns and will be available in the .177 and .22 calibers. Both are fitted with a 500cc volume air bottle that is mounted to the forearm, along with a fully shrouded, precision rifled and choked barrel for optimal shot count, accuracy, and sound moderation. Both also feature HatsanUSA’s patented antiknock system, which prevents discharge and wastage when the rifle is knocked or bounced. The Barrage utilizes a tactical, ambidextrous stock with thumbhole and Picatinny rail beneath the forearm. It includes three magazines (14-shot .177 caliber

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and 12-shot .22 caliber) and a quick-fill nozzle. Also included with the Barrage is an adjustable rear sight with Truglo fiber optics that easily mount to the gun’s Picatinny rail milled receiver as well a removable Truglo fiber-optic front sight. SRP: $1,299.99. The BullMaster features a bullpup-style stock, with an “EasyAdjust” Elevation comb, which allows a shooter to adjust the elevation of the comb with the push of a button. Like the Barrage, the Bullmaster includes three magazines (14-shot .177 and 12-shot .22 caliber) and a quick-

fill nozzle. SRP: $1,399.99. Booth #1425. (hatsan.com)

Leapers ➤

The UTG Super Slim 20 MOA Elevated 13 Slot Picatinny Mount is based on the features and aesthetics of Leaper’s latest Super Slim Picatinny riser mounts. The RSX20MOA provides compensating scope elevation on air rifles that have barrel droop. Precision CNC-machined from 6061-T6 aluminum and finished in a matte black hardcoat anodize, the 5.5-inch length 13-scalloped-slot mount accom-

modates a wide variety of optics. Utilizing locking Torx screws and square-shaped integral recoil stops for a secure zero hold and significant lightening cuts to reduce weight, the RSX20MOA is a fully capable and aesthetically pleasing 20 MOA compensating option for the modern air rifle. SRP: $27.97. The UTG Accushot 4–16x56 30mm bubble-leveler etched-glass mil-dot scope is designed for the shooter who wants to eliminate as much error as possible when taking a difficult shot. It features a built-in six o’clock position bubble leveler within the viewfinder

1/9/17 2:21 PM

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12/15/16 10:28 AM

PRODUCTS

GAMO

Designed for small-game hunting, recreational shooting, and pest control, the new Swarm break-barrel gas-piston air rifle is available in both .22 and .177 calibers. It features 10X Quick-Shot technology that utilizes a 10-round rotary-style magazine, providing faster loading for repetitive shooting. The Swarm barrel has integrated Whisper Maxxim sound suppression technology to minimize shooting noise, and the Inert Gas Technology powerplant delivers steady and consistent power, increasing accuracy and durability with less vibration. The rifle also incorporates Gamo’s patent-pending CAT (Custom Action Trigger), a two-stage adjustable trigger that provides a crisp, clean,

of the etched-glass mil-dot reticle, helping to reduce long-range aiming errors caused by even minor canting of the rifle and scope. Built on the True Strength Platform, the optic is completely sealed and nitrogen-filled, and like all Leapers’ scopes, is shockproof, fogproof, and rainproof. It features a 30mm tube with multiemerald-coated lenses to achieve maximum light transmission. The innovative EZ-TAP Illumination Enhancing (IE) system with red/green dual-color and 36 multi-color modes makes it easy to maintain a clear sight picture during low light and inclement weather. Premium Zero Locking and Resetting Target Turrets adjust with 1∕8 MOA per click and a Side Wheel Adjustable Turret (SWAT) corrects parallax from 10 yards to infinity. The scope body features the TactEdge angled integral sunshade. Flipopen lens caps, batteries, and high-quality high-profile scope rings are included. SRP: $279.97. UTG steel Picatinny rings (available in 1-inch, 30mm, and 34mm versions, with various height profiles) feature upper and lower ring portions precision machined from one solid block of steel to strict tolerances for optimal fit. Radiused edges and corners help prevent snagging, scratching, or tearing of other gear and also help deliver effortless access to scope windage and elevation turrets. The rings are progressively machined for a precise inner-ring diameter to

achieve optimal tube alignment, and the inner ring surface has groove cuts to guarantee tube retention. The finish is heattreated QPQ nitride matte black for strength and added weather and wear resistance. The design uses locking Torx screws and square-shaped integral recoil stop for a secure zero hold. The UTG 1-inch Bug Buster 3–12X32 scope offers a no-frills non-illuminated reticle for those who prefer simplicity and a minimalist approach to their gear. The new mil-dot reticle features a side wheel adjustable turret located on the left-hand side of the center turret housing, allowing users to make fine-tuned parallax adjustments from 3 yards to infinity. Premium zero lockable and reset-

and smooth trigger pull for improved accuracy. Gamo designed the Swarm with its Recoil Reducing Rail, which maximizes the scope lifespan because of its 99.9 percent recoil compensation designed for high-power air rifles. In addition, the tough, all-weather molded synthetic stock incorporates the Shock Wave Absorber technology. All Gamo air gun and ammunition packages are now clearly labeled and color coordinated to designate their recommended primary usage to easily pair the right ammo with the right air gun. In .177, muzzle velocity is 1,300 fps using PBA Platinum ammo; .22 caliber is 975 fps using PBA Platinum ammo. Booth #11053. (gamooutdoorusa.com)

table target turrets with ¼ MOA per-click adjustment come standard along with a pair of medium-profile quick-detach MILSTD-1913 Picatinny rings (dovetail rings for the airgun model). Built on the TS Platform, the optics are completely sealed and nitrogen-filled, providing shockproof, fogproof, and rainproof performance. Emerald lens coatings allow for maximum light transmission and clarity. Booth #2146. (leapers.com)

SIG SAUER

➤ Modeled after the 1911 Max centerfire pistol designed by World Speed Shooting Champion and Team SIG Captain Max Michel, Jr., the CO2-powered

LEAPERS The Bug Buster 3–12x32 scope offers a no-frills non-illu-

minated reticle. The new mil-dot reticle features a side-wheel adjustable turret on the left-hand side of the center turret housing.

1911 Max Michel semi-auto BB pistol is a fun and useful training tool for shooters of all skill levels. The pistol fits in current 1911 holster systems and has the same weight and controls of a traditional 1911 firearm. It features a full-metal slide and frame with realistic blowback action of the metal slide. The 16-round magazine holds 4.5mm steel BBs, and the trigger has the same styling and shape as the 1911 Max firearm. There is also a cam-lever CO2 loading port for easy and quick loading of the 12-grain CO2 cartridges. The .177-caliber gun shoots up to 410 fps; however, velocity results may vary depending on temperature and altitude. SRP: $110.99. The 1911 Spartan BB Pistol is modeled after the 1911 Spartan centerfire pistol. This CO2powered, semi-automatic 1911style BB pistol features a unique bronze finish. The slide is engraved with the original Greek words “MOLON LABE,” which means “Come and Take Them,” and the grip is emblazoned with the Spartan helmet. This highperformance air pistol features a full-metal slide and frame with realistic blowback action of the metal slide and a 16-round magazine that holds 4.5mm steel BBs. It also fits in current 1911 holster systems and has the same weight and controls as a traditional 1911 firearm, making it ideal for training. It also has the same skeletonized trigger as its centerfire counterpart. A cam-lever CO2 loading

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11/30/16 2:41 PM

PRODUCTS

port makes for easy and quick loading of the 12-grain CO2 cartridges. SRP: $110.99. SIG SAUER adds to its Advanced Sport Pellet (ASP) line of airguns with the introduction of the new P320 CO2-powered pistol. This semi-automatic .177-caliber ASP pistol is the first air pistol in the world to feature a 30-round belt magazine and is designed to look and feel like the acclaimed P320 centerfire pistol. Weight and trigger pull are virtually identical to the centerfire pistol, offering recreational shooters, professionals, and competitive shooters another outstanding training tool to easily hone their shooting skills at greatly reduced costs. The P320 ASP air pistol features a metal slide with realistic blowback action and polymer frame in addition to a smooth slide safety. This air pistol is double-action only, has a front blade sight, a fixed rear sight, and an accessory rail that allows easy mounting of a laser or tactical flashlight. The 12-grain CO2 cartridge is inserted and removed through a compartment in the side of the grip. Velocity is up to 450 fps; however, velocity results may vary depending on pellet weight, temperature, and altitude. The air pistol also shoots steel BBs in addition to pellets, and it is available in two colors—black and coyote tan. SRP: $119.99. Booth #12240. (sigsauer.com)

Umarex

U M A R E X The Gauntlet

PCP can be had in .177 or .22. The Beretta APX (top) delivers blowback action.

➤ The fastest growing segment in airguns is pre-charged pneumatics (PCP). The Umarex Gauntlet is the first PCP introduced to the U.S. market to retail for around $300 and operate with a constant regulated pressure of 1100 psi. Not only is it affordable, it hosts a number of features, the most important being a consistent shot string of 70 rounds from one full fill of its 3000 psi tank. Available in either .177 or .22, the Gauntlet is a multi-shot bolt-action that comes with two 10-round magazines as well as a single-shot option. It uses a removable 9-ounce tank with a quick-disconnect probe for easy fills and comes with a pressure-release key. Its comb is adjustable, and the barrel is fully moderated, making it extremely quiet. With lightweight pellets, it can attain 1,200 feet per second in .177 and 1,100 fps in .22. Umarex USA is introducing two new handguns to the market, only one of which is a replica.

The first is the Beretta APX. The APX is an attractive modern handgun, and the airgun follows suit. It’s a semi-auto with liveslide blowback action. The frame is polymer, the slide is metal, and the drop-free magazine holds 20 rounds. Dealers expecting to stock the firearm should certainly consider selling this Umarex model. SRP: $69.99. The other handgun is the SA10. It, too, has a slide-moving blowback function, but this is a unique pistol in that it has a magazine that not only holds the 12-gram CO2 capsule, but it also houses three additional 8-round rotary magazines, which means the gun comes with four magazines. This gun also has a ported slide revealing a gold-look barrel that matches the gold breech block, giving it a different look from any other handgun in the Umarex line. For 2017, Umarex USA also is launching a more powerful type of air pistol with two new models—the Umarex Trevox and the Umarex StrikePoint. While most handguns run on CO2 and have velocities between 350 and 400 fps, these two approach speeds of 540 to 600 fps. The Trevox is a break-barrel pistol. It’s powered by the Umarex TNT gas piston and has a reinforced muzzle brake that houses a SilencAir noise dampener that also doubles as a permanently attached cocking assist. It’s a pistol that’s ideal for close-range pest control. SRP: $69.99. The StrikePoint is a pellet-firing multi-pump that allows the shooter to vary the velocity by the number of times it is pumped. It

has integrated SilenceAir chambers. SRP: $49.99. In spring-driven rifles, Umarex has adapted its new Nucleus Rail technology into a wood stock to create a single-shot pellet rifle called the Umarex Forge. Powered by the TNT piston, it has an attractive stock with checkering, an elongated SilenceAir muzzle brake, and a uniquely shaped butt pad, and comes bundled with a 4x32 scope. SRP: $159.99. One of Umarex’s most popular hunting rifles is getting an upgrade. The Umarex Octane Elite is still powered by the ReAxis gas piston and quieted by the SilencAir noise dampener, but it is now wrapped in a new stock design and has been coupled with the Umarex StopShox anti-recoil system—a technology that was introduced at the 2016 SHOT Show. It’s bundled with a 3–9x40 scope. In .177, the rifle delivers 1,200 feet per second with a 7-grain lead pellet. SRP: $249.99. For some years now, Umarex has been offering legendary guns of history. This year it’s introducing another all-metal German replica as part of the Legends brand. It’s a historical replica of the WWII–era fullauto MP (Maschinenpistole) machine gun that was originally chambered for 9x19mm Parabellum. This airgun version runs on CO2, and it fires steel BBs in either semi- or full-auto modes. The magazine holds two 12-gram CO2 capsules and 60 rounds. SRP: $199.99. Booth #14562. (umarexusa.com)

S I G S A U E R The 1911 Spartan BB Pistol is modeled after the 1911

Spartan centerfire pistol. This CO2-powered, semi-automatic 1911style BB pistol features a unique bronze finish and has a fullmetal slide and frame, and a skeletonized trigger.

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Optics are everything.

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New ZEISS Terra ED 32mm and 42mm Binocular See the difference great optics make. Introducing the redesigned Terra ED 32mm and 42mm binoculars. Built for anything for those who are up for anything, Terra ED with SCHOTT ED glass packs impressive optical performance into a rugged package. Their robust design and wide magnification range makes them perfect for day trips, weekends off the grid or as a go-to all-around binocular. Available in black or gray. Hard case included.

www.zeiss.com/us/sports-optics

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f e at u r e s

Boots on the Ground

Passion, performance, and innovation go hand-in-hand at Vista Outdoor By Slaton L. White onora, Texas, is on the far western edge of the Hill Country, where this fabled part of the Lone Star State begins to morph into drier, brushier West Texas. Mexico is only 90 minutes away, and the draw here is a ranch with whitetails, hogs, and axis deer. My hunting partner, Amanda Covington, is senior vice president of corporate communications and government relations for Vista Outdoor. The company, a recent spinoff from ATK, includes such powerhouses as Federal Premium ammo, Savage firearms, and

Bushnell optics, to name but a few of the brands under its umbrella. She is a turkey hunter who is about to experience her first big-game hunt. As such, after we get the rifles sighted in, she asks the usual questions posed by new biggame hunters about tactics, such as the

pros and cons of hunting out of box blinds and the best ways to do a spotand-stalk. Cut to the chase: Like many other women hunters I have met, she proved to be a good shot who dropped three pigs, one of which was a monster boar,

Amanda Covington knows that using the company’s products in the field improves onthe-job performance.

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Check out the cutters on that older hog. Both pigs were taken with Federal Premium ammo. The penetration and expansion by the bullets meant neither hog went far before dropping.

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and a nice whitetail buck and whitetail doe. The experience not only helped her connect to the passion and fun of hunting, it also enabled her to use a variety of the company’s products in the field. This kind of “boots on the ground” experience is invaluable, and she said it would definitely make her better at what she does. “Getting to know our products intimately and taking this kind of feedback back to our engineers is, I think, critical to the success of Vista Outdoor,” she said at the end of the hunt. “Being able to be a part of camps like this, and sharing meals and stories with regular hunters who use our products, helps us learn what works and what doesn’t. It helps us determine how to make our products better.” But more than her hunting prowess (always good to see in a corporate executive), what fascinated me most is her unprecedented access to the man at the top—Mark DeYoung, chairman and CEO of Vista Outdoor. “Vista Outdoor is unique, and therefore our structure is unique,” she says. “Although we are a large corporation with many product lines, we are also very brand-centric. To help further that goal, I report directly to the CEO. This has elevated the role of communication. It’s not just about putting out press releases; I get to participate in strategic meetings. I’m there with the finance team, the human resources team, and the marketing team. This enables me to understand the strategic direction of the company, the drivers for why we’re doing what we’re doing at any given point, how the money is being spent, and what we do with profits. I have an opportunity to always knock on Mark’s door with any issue that we need to move on, whether it’s a pro-active pitch or some reactive scenario that we’re working through. That access creates open dialogue and opportunities to raise the bar. It also means he holds me incredibly accountable.” Another competitive advantage of the company’s structure is that Covington’s group includes the brand public relations team—J.J. Reich, Jacob Edson, and Kristen Veverka, all of whom work closely with the outdoor, tactical, and shooting sports press. “They know the writers and they really know our product lines,” she says. And because of Covington’s access to the CEO, she is able to demonstrate to DeYoung the return on investment of the brand public relations team. This is an aspect of the business that many CEOs don’t experience, and it gives Vista Outdoor a big strategic advantage. “If you think about it, our brand public relations team is only one person away from the man at the top,” she says. “And if you have a shorter path to the top, you can work through all the different approval levels faster. We need to be flexible and nimble, and our structure helps us do just that. We can turn on a dime if we need to. We’re also able to see results immediately.” At the end of the hunt, as were loading up gear bags and rifles, Covington admitted, “I didn’t know what to expect.” Now she does, and she intends to do a lot more of it. Booth #14551. (vistaoutdoor.com)

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12/5/16 11:27 AM

FROMthe NSSF a local level

making dreams come true

best business practices

premium membership provides peace of mind

Local Initiatives

Hunting Works for America continues to prove effective at a local level By Christopher Cogley

hen it comes to hunting and the shooting sports, the most effective changes are typically the ones that occur at the local level. The National Shooting Sports Foundation (NSSF) established the Hunting Works for America initiative in 2010 as a way to help perpetuate those changes by organizing local stakeholders who have the greatest chance of influencing the hunting and firearms policies that directly affect them. It’s an initiative that continues to grow and gain momentum, and one that consistently proves its effectiveness in communities across the country.

Since 2010, NSSF’s Hunting Works for America initiative has worked at a local level to bolster support for hunting and the shooting sports. Its success is due to the involvement of local business leaders and citizens who are directly affected by adverse legislation.

Since the inception of the program, the NSSF has helped establish Hunting Works for America organizations in several key states where issues that threaten hunting or the shooting sports have taken root. “Once we identify a state where there’s a need for a Hunting Works organization, we go in and recruit co-chairs from prominent local groups and help them organize the chapter,” says Chris Dolnack, senior vice president and chief marketing officer for the NSSF. “Then, once they’re established, they take over the reins and run it themselves.” That aspect of the business model is what makes the program so effective, Dolnack says. “It’s not some national organization coming in and telling state and local governments what they should do. Rather, it’s people who are economic stakeholders in their local communities. These organizations are made up of people who live in that state and who will be directly impacted by any legislation related to hunting and shooting.” Those people aren’t just gun store owners, sporting goods retailers, or local outfitters. In

2016, Hunting Works for Minnesota (HWFMN) helped organize chambers of commerce, convention and visitors bureaus, and economic development organizations from around the state to oppose a proposed ban on lead shot that the Department of Natural Resources was trying to implement on nearly a half-million acres of state hunting ground in Minnesota’s farmland zone. With help from HWFMN, local organizations petitioned the Minnesota House of Representatives, the State Senate, and the Governor and outlined how the proposed ban could adversely affect their businesses and local economies by making it more challenging for hunters to pursue a pastime that generates a significant amount of revenue for both small and large communities across the state. HWFMN also helped organize key testimony against the ban, sent out action alerts, and encouraged members to contact their representatives directly. The efforts led to the Minnesota House of Representatives passing legislation that says the DNR should not impose rules banning lead

ammunition. The bill was not voted on in the Senate before the end of session, but when it does go before the State Senate, the HWFMN members will be there in full force. Minnesota wasn’t the only place where Hunting Works had a significant impact in 2016. Last summer, when the Pennsylvania Senate Game and Fish Committee announced that it would hold a public hearing to listen to testimony on Sunday hunting, the Hunting Works for Pennsylvania (HWFPA) chapter launched a massive public outreach campaign to help educate people on how important hunting is for local economies and how removing the Sunday hunting ban would have a positive impact for businesses and local economies across the commonwealth. HWFPA members also provided influential testimony to the committee during the hearing, including statistics that outlined the economic impact of hunting in Pennsylvania. Although the issue still hadn’t been resolved at press time, it’s one for which that HWFPA will continue to lead the charge. That, Dolnack says, is exactly what the Hunting Works for America local chapters are designed to do. “We help organize efforts and activities and keep them apprised of the issues that impact them, but, at the end of the day, they’re the ones doing all the heavy lifting and carrying all the water,” he says. To help expand the reach of that success and increase the positive results for the industry, the NSSF established new Hunting Works chapters in Alabama and Michigan during 2016. “In Alabama, the Fish and Game Department had been asking for help to establish a Hunting Works organization for years, and we just had to respond,” Dolnack says. “With so much support there, how could we not help organize them?” The NSSF had similar support in establishing the Hunting Works for Michigan organization, and Dolnack says that kind of community support is a common thread. “Hunting has a tremendous multiplying effect for communities,” Dolnack says. “These businesses and local community leaders recognize that, and they’re eager to serve.” And when that happens, it isn’t just the local economies that benefit, it’s the entire industry.

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12/6/16 1:48 PM

from the nssf

Dream Come True

NSSF Shooting Sports Fantasy Camp gives shooters the experience of a lifetime By Christopher Cogley

magine a fantasy football league where you actually got to take a handoff from Peyton Manning or a fantasy basketball team where you had a chance to dunk with LeBron? That’s exactly the kind of scenario the National Shooting Sports Foundation (NSSF) set up when it created its Shooting Sports Fantasy Camp early last year. “We first discussed the idea of the camp two and a half years ago,” says Chris Dolnack, NSSF senior vice president and chief marketing officer. “It just took a little while to get the first fantasy camp off the ground with the challenges before us.” The inaugural Shooting Sports Fantasy Camp took place March 31–April 2, 2016, and judging by the response of the participants, it was well worth the wait.

Football and baseball have fantasy camps, so why not the shooting sports? Last spring the inaugural Shooting Sports Fantasy Camp took place at the Clark County (Nevada) Shooting Complex. Thirty participants spent three days honing their skills with professional shooters.

“You know you’ve done something right when you leave not thinking about how much money you spent to get there, but how you would do it all over again tomorrow,” says Kim Condon, camp participant and owner of Boondocks Firearms Training Academy in Raymond, Mississippi. “Honestly, this was a fantasy come true for me. I am beyond humbled by the training and hospitality I received.” To create an ultimate fantasy experience for participants, NSSF brought together six of the world’s top competitive shooters, including Jessie Duff, K.C. Eusebio, Julie Golob, Jerry and Kay Miculek, and Dianna and Ryan Muller. It then invited 30 everyday shooters from across the country to the Clark County Shooting Complex in Las Vegas to train with this dream team of professionals. “Every event has an optimal size, and I think this was the perfect size to deliver an exceptional experience that everyone enjoyed,” Dolnack says. The $2,995 tuition for the three-day camp included lodging and meals as well as ammo, competitive shooting shirts, and bags of serious

swag from sponsors including FIME Group/ Arex, LWRCI, PolyCase Ammunition, Ruger, SIG SAUER, Taurus, Hornady Ammunition, Winchester Ammunition, Federal Premium Ammunition, Kahr Firearms Group, HIVIZ Sight Systems, and many others. “From the time they arrived until the time they boarded the planes back home, we wanted to make sure we took care of everything,” says Tisma Juett, NSSF manager, recruitment & retention. “All they had to do was get there and have a good time.” After the 30 participants arrived in Las Vegas and settled in to their deluxe accommodations at the Las Vegas Aliante Hotel & Casino, they were divided into six teams based on skill level and assigned to one of the fantasy coaches. For the following two days, each team rotated through a series of instructional sessions put on by each of the professional shooters. “The teams were made up of everyone, from newbies who wanted to learn the basics to competitive shooters who were looking to shave a half-second off their times,” Juett says. “The beautiful part was that each of the pros had their own take on some aspect of competi-

tive shooting, from fundamentals to 3-Gun and everything in between. It was set up in a way that everyone got an opportunity to learn from each of the coaches. No matter what skill level you were at, you could learn and improve.” That was one of the camp elements that seemed to be a highlight for the participants. “I live in New York and have limited access to shooting sports because of the restrictive laws, so I came into the camp with really no shooting experience,” says camp participant Edward Santiago. “The knowledge and experience I got in just a couple of days was unbelievable. It was something I couldn’t get anywhere else in the world, and it was just what I needed to get involved in the shooting sports and give me the skills to take my passion for shooting to the next level.” On the final day, participants got to put their newfound skills to the test, when the six teams squared off in a timed competitive shoot followed by an awards ceremony and banquet that helped solidify the camaraderie and strengthen the bonds of friendship that had been formed along with their shooting skills. “I think the friendships I made at camp were the greatest reward of attending,” says John Lin. “We still keep in touch on social media, and I even ended up investing in a shooting range with someone I met at the camp.” The formation of bonds such as that—maybe even more so than the skills developed by the shooters—might be the biggest success of the camp and provide the greatest benefit to the future of the shooting sports industry. It’s with that goal in mind that the NSSF is working to re-create the same kind of memorable experience for even more participants. The inaugural camp was followed by another Shooting Sports Fantasy Camp in Tulsa, Oklahoma, in October, and plans are being finalized for additional camps in Las Vegas in 2017. “We hope to keep it growing,” Juett says. “It’s a way we can really showcase how much fun we’re having in the shooting sports.” And there seems to be no shortage of people who are eager to get in on the fun. Juett says NSSF has a list of more than 500 people who want information about the next camp, and that number continues to grow. To make sure your name is on that list, visit shootingsports fantasycamp.com, because it’s not every day you get the chance to have a shooting sports fantasy transformed into an actual experience of a lifetime.

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from the nssf

Best Business Practices

Industry events help keep NSSF members educated, compliant, and successful By Christopher Cogley

s part of its mission to promote, protect, and preserve hunting and the shooting sports, the National Shooting Sports Foundation (NSSF) works tirelessly to make sure that retailers, ranges, and manufacturers have access to the latest and most accurate information about the state of the industry and best business practices to help ensure the continued success and longevity of its members. One of the most efficient ways to accomplish that goal is by hosting a wide range of industry events and conferences throughout the year. Not only are these events a way for members to connect with friends and network with potential business contacts, they also provide access to priceless information that can be critical to the success of their business.

“In today’s business environment, the people who tend to be successful are the ones who make a commitment to be lifelong learners,” says Chris Dolnack, senior vice president and chief marketing officer for NSSF. “We’re looking to help keep our members informed and compliant so they can be successful in their business, and there’s no better way to do that than through these events.” If you haven’t yet signed up to attend any of the 2017 NSSF Industry Events, here are three that you should definitely consider adding to your calendar.

Firearms Import/ Export Conference ➤ Co-hosted

by the NSSF and the FAIR Trade Group, the Import/Export Conference takes place the first week of August in Washington, D.C., and brings together representatives from several different government agencies as well as other experts in the field so that members can get firsthand information from the people who know what’s happening before it happens. “This conference provides our members with a chance to hear directly from government regulators about what’s going on in the import/export arena,” says Elizabeth Karasmeighan, NSSF director, legislative and policy

research. “This is definitely a unique opportunity and one we pride ourselves in offering.” Not only does the conference provide members with timely information that’s critical to their business, the format of the conference gives attendees access to the government officials that wouldn’t be possible anywhere else. “The import/export compliance arena is very complicated,” Karasmeighan says. “This is a great opportunity for members to learn what’s going on and what they can do moving forward.” Because of the unique opportunity the Import/Export Conference presents, it is understandably a popular draw every year. In order to maintain the intimate setting that makes the conference so successful, however, the NSSF has to limit the number of attendees, which means tickets tend to be a hot commodity and the conference typically sells out each year. For information about the 2017 Import/Export Conference, or to secure your spot before it sells out, visit nssf.org/govrel/import exportconference/.

Firearms Industry Compliance Conference

➤ Hosted in conjunction with Orchid Advisors, the 2017 Firearms Industry Compliance Conference will take place May

8–10 at the Westin Arlington Gateway in Arlington, Virginia, and will feature a series of addresses and discussions from government officials and industry experts about the current state of the industry and what changes members can expect to see in the coming months. Among the agenda items will be the always interesting and fundamentally crucial discussion on how to pass an ATF inspection. Because members of the ATF will be among the presenters at the conference, the lessons learned are especially insightful. The two-day conference will be divided into three separate tracks—one for manufacturers and importers/exporters, one for distributors and dealers, and one for enabling technology and regulations. This format helps ensure that members have access to the information that’s most pertinent to their specific area of business. In addition to ATF, speakers and presenters include members of the NSSF legal and compliance teams, experts from Orchid Advisors, representatives from government agencies such as FBI NCIS, and many others. And while the list of specific topics to be covered at the conference was still being finalized at press time, presentations and discussions at previous conferences have include topics that range from mastering retail compliance and current issues in online firearms sales to the world of NFA

firearms and harnessing technology to stay compliant. The topics are designed to provide a wellrounded overview in each of the tracks and offer a wealth of information for every attendee. “Compliance is critical,” Karasmeighan says. “So this is one of those conferences that every member should plan to attend.” For more information about the 2017 Firearms Industry Compliance Conference, visit ficconference.com.

Retailer Security Conference ➤ NSSF

continually analyzes the state of the industry and looks for new topics to present to its members as a way to keep them current on the issues affecting their business and the industry. It is with that goal in mind that the NSSF is hosting its first Firearms Retailer Security Conference in 2017. The conference will feature a specialized team of loss prevention and store security experts who will provide valuable information on topics that range from Exterior Store Security and Physical Security Controls to Information Security and Emergency Preparedness. In addition to these experts, members from the ATF will also discuss the latest crime trends impacting FFLs and how tocy safeguard your business against them.

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Career Calling

The NSSF Firearms Industry Jobs website helps industry professionals connect with shooting industry employers By Brian McCombie

f you want to be a part of our growing shooting sports industry or are already so employed but looking for a better opportunity, you should start you career search at jobs.nssf.org, the NSSF Firearms Industry Jobs website. And if you are an employer in the industry with a job or jobs that need filling? You need to be on jobs.nssf.org, too!

The NSSF Firearms Industry Jobs website can help companies and prospective employees find each other.

Launched in June 2015, the NSSF’s Firearms Industry Jobs site is an online resource where shooting sports industry employers, employees, and job seekers can connect. It really works, too. In its first 13 months, the NSSF Firearms Industry Jobs site had 685,816 page views and 243,356 total visits by 186,769 visitors. Nearly 300 employers posted 351 open positions, resulting in more than 3,400 applications submitted. New job openings are posted every week on the NSSF Firearms Industry Jobs website. Usually, they appear several times per week. The NSSF Firearms Industry Jobs website, which can be accessed

by your computer, tablet, or mobile device, provides: ➤ LISTING

EXPOSURE As the voice of the shooting sports industry, NSSF provides unparalleled exposure to the largest audience of qualified professionals in the shooting sports industry.

➤ ONLINE

SEARCH Job seekers can enter job descriptions, check the status of their postings, renew or discontinue listings, and make payments online. Employers can also post company information and website links. And with a paid job listing, employers can search a resume database for suitable candidates. The system will

also automatically notify an employer when a new resume matches their criteria. ➤ JOB SEEKERS GET DISCOVERED! With an allnew resume database, job seekers can upload their resumes and be found faster by employers seeking specific qualifications. Available to both NSSF members and non-members, the NSSF Firearms Industry Jobs website includes a dedicated support hotline. If you have questions or concerns about how to search for employees, uploading a job listing or resume, paying a listing fee, and more, call 888-491-8833, ext. 2521.

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from the nssf

Peace Of Mind

Retailers praise NSSF Premium Membership

ears of stellar record-keeping and strict adherence to proper procedures do not immunize a firearms retailer from the possibly severe consequences of one slip-up, one all-too-human error, one mistake. That’s all it takes to put an FFL holder’s license and livelihood at risk, as Marty Patison, president of All Pawn, Inc., II of Willis, Texas, will tell you. Last year, an employee’s error put her license in ATF’s crosshairs. Going to court to fight license revocation could have cost her thousands, perhaps tens of thousands, in attorneys’ fees.

Premium Membership delivers a host of added benefits, including access to an unlimited legal defense fund.

That’s if she’d had to go it alone. Fortunately for Patison, she had backup in the form of access to one of the industry’s top attorneys and an unlimited legal defense fund through the National Shooting Sports Foundation’s Premium Retail Membership. For her annual dues of $750, Marty received hours of consultation with New York–based attorney Scott Allan, who flew to Texas for her court date.

“When they say it’s unlimited, they mean it,” says Patison of the legal defense fund. “NSSF delivers what they promise. For the investment of $750 you can’t beat it.” The problem occurred during the busy holiday shopping season. A gun purchase had been on a three-day hold pending a NICS review. When the customer came back to pick up the gun after the third day, the employee mistakenly

NSSF PREMIUM MEMBERSHIP BENEFITS For an annual fee of $750, firearms retailers opting for NSSF’s Premium Membership level receive the following: ➤ Unlimited legal defense fund ➤ Access to the industry’s top defense lawyers ➤ On-site visit and audit by a NSSF FFL Compliance Team consultant ➤ Access to 24/7 compliance hotline ➤ Five-volume set of business guide books specifically written for firearms retailers ➤ VIP SHOT Show perks ➤ All other NSSF member benefits, including discounts on business services through NSSF’s affinity partners, exclusive NSSF industry research and market reports, and timely news of interest to the firearms industry through NSSF’s various communication platforms

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By Cathy Glazer

interpreted “reviewed” on the form to mean the sale was approved, and sold the gun. “He looked in the computer, but didn’t print out the form. Had he printed out the entire form, he would have seen that the purchase had been denied,” Patison says. “The employee didn’t follow the proper procedure—just this once—and my license could have been revoked.” Patison called NSSF and was put in touch with Allan, of the Renzulli law firm in White Plains, New York. She requested a compliance conference, which the ATF granted. “Attorney Allan flew down here and went over everything with me to the smallest detail,” Patison says. “We were super, super well prepared.” “For Premium Retail Members, NSSF will pay all related attorney fees in any ATF administrative action, including challenging an ATF license revocation,” says Patrick Shay, NSSF director, retail development. “Premium members have access to a select referral list, available only through NSSF Member Services, of some of the industry’s top defense attorneys.” Patison had to convince ATF that she did in fact have proper operating procedures in place, as well as additional checks and balances she’d added since the incident to prevent the same type of mistake from happening in the future. She says it helped to have NSSF materials and recommendations included in her operating procedures manual that she presented in court. “NSSF has so many beautiful educational materials, like the “Don’t Lie for the Other Guy” guide on identifying straw purchases, which we included in our procedures,” she says. Patison has also taken advantage of the on-site visit and audit by an NSSF FFL Compliance Team consultant, another Premium Retail Mem-

bership benefit. Regular members pay $499 for this service. “They sent top-notch people, former ATF inspectors, and they do an audit, just like the ATF was here. If you follow what NSSF recommends, I think all violations can be avoided,” Patison says. Premium members also have access to a 24/7 compliance hotline. “NSSF’s Premium Retail Membership is the best money you can spend for your peace of mind,” says Shay. “Our goal is to help our retail members with compliance, so they can spend more time growing their business and growing participation in our sports.” Patison isn’t the only retailer who has taken advantage of this program. Hans Farnung, of Beikirch Hunting Supply, in Elkland, Pennsylvania, says, “Our stores pride themselves on compliant record-keeping. We just completed our second pre-audit visit by one of NSSF’s consultants and we corrected a few minor glitches. We feel confident that our upcoming ATF audit will go smoothly, but just in case, NSSF’s defense team will be ready to help. This program is worth every penny.” Mike Brown, owner and CEO, Frontier Justice, Lee’s Summit, Missouri, says, “We opened our doors in 2015 and purchased a Premium Membership. We invited NSSF’s consultants for a review to be sure we would be ready for an ATF audit. This review helped strengthen our operating procedures and policies and, indeed, a few months later our ATF review was smooth and professional. We consider our partnership with NSSF invaluable to our growth.” For more about NSSF’s mission, programs and membership options, visit nssf.org. To join today, stop by the NSSF booth or contact the membership department, member services, membership@nssf.org.

1/9/17 2:28 PM

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12/14/16 4:38 PM

MINUTES WITH…

The Leupold & Stevens Family

The Family Business

Leupold & Stevens is a family that puts business first By Barbara Baird n the book 1907–2007: Leupold & Stevens…The First Century, author Wayne Van Zwoll said, “Leupold & Stevens is not just a company; it’s a clan, a close-knit group of people dedicated to each other and to every product wearing that iconic gold ring.” SHOT Daily recently talked to several members of the two families, looking to take the pulse of the group and discover its current relationship to the business. Family members included Joanna Morrill, great-granddaughter of Marcus Leupold, family office manager; Michael Slack, grandson of Marcus Leupold, recently retired after 35 years, most recently brand creative director; Lisa Burton, from the Norbert Leupold side of the family, on the Family Council; Sandie Ward, great-granddaughter of J.C. Stevens, participated in the taskforce that created the Family Council in 2000; and Corky Ward, married to Sandie Ward, who serves on the council along with son Dane.

It’s important to realize that Leupold & Stevens is, first and foremost, a business family, one that spans several generations. “There was a question at one point: Are we a family business or are we a business family? We decided we were a business family; it’s a business first and we are a family second—but with common goals,” said Sandie Ward. One of the unique features of this business family is what’s known as the Family Council, to which members of the family are appointed to three-year terms. The Family Council meets quarterly and keeps current with company developments, reviews legal documents, and establishes communication between owners and the business. The chair interfaces with the board of directors and brings any family concerns to the board.

SHOT Daily: Were you always aware of being part of a larger picture, even as a child? How were you raised in regard to being Leupold & Stevens family members? Joanna Morrill: Because we’re part of this bigger picture, which is the business, we see each other often. I find that valuable, important, and enriching to my personal life. Lisa Burton: Being a member of the fourth generation of a family-owned business, we had a very tight bond growing up. When I explain to people that I’m close to my second cousins as well as their children and their grandchildren, I often hear, “I don’t even know if I have a second cousin.” We support each other. Michael Slack: The company held everybody together. A vast majority of our stockholders live fairly close [to the company location in Portland, Oregon]. Our physical proximity and our events that we have at the company and as family members enable us to get together more frequently. Sandie Ward: Gaga and Grandpa [J.C. Stevens] adopted my mother. We knew Grandpa was an inventor. We knew he was smart, and we knew he was talented. We knew there was something special going on.

SD: When did you realize the role you would play in the company?

Michael Slack: I grew up in the environment. Hunting, fishing, and outdoor activities were part of my father’s DNA, and it transferred to me. I also was close to my grandfather, Marcus, and I was fairly steeped at an early age in hunting, shooting, and outdoor activities. I remember going on business trips with my dad, Jack Slack, up to Lewiston, Idaho. Dad would call on Jack O’Connor’s expertise and use Jack as a sounding board. Joanna Morrill: I’m a fifth-generation family member. For a long time, I wasn’t sure I would work at Leupold & Stevens. Then I went to graduate school and studied conflict resolution and got my master’s degree in conflict resolution and business. I wrote my thesis about family businesses. The whole time I was doing this I was attending Family Council meetings, and I decided I really was interested in my family’s business and wanted to make a contribution to the legacy of my ancestors. Now, I’m the manager of the family office, which supports the shareholders.

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Portland last August and about 60 people attended. There’s a nucleus among the families that holds it together. One of the highlights of these assemblies is the shooting event, where we get to go to a range and try our products.

SD: Can you describe some of the family assemblies?

Sandie Ward: The family assemblies are held every two years. We have in the past gone to Bend or Black Butte or down to the coast. They’re held for educational purposes and to spend time together socially. Generation Five is coming into the picture. Joanna Morrill: It’s an educational event for the family members. All family members are welcome, and they don’t have to be shareholders. Sometimes we have advisors talk to us about how to be world-class owners and successful stewards of the company. We also have some social events, like dinners. We try to have a good balance so we can form bonds and catch up with each other. In my role, I’m going to plan more informal events so we can get together more often. Corky Ward: We just held an assembly in

38 ■ SHOT BUSINESS DAILY ■ DAY 4, JANUARY 20, 2017

As hands-on owners, Fred and Marcus Leupold were often found on the shop floor. This archive photo is from the late 1930s.

SD: How many family members are involved with the business and in what ways?

Joanna Morrill: There are a lot of people involved in the business, but it’s hard to come up with the exact number because we’re all doing different things in different roles. There are seven council members. When we hold a meeting, there might be 25 family members in attendance. And there are an additional six people on our philanthropic foundation. Michael Slack: We have five family members who are also part of the company board. The role of the Family Council has been an important function as well, and any member of the family can attend its meetings. We also

1/6/17 6:48 PM

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f e at u r e s

treat all of the company’s employees as family. So, in essence, there are 800 people.

SD: Do you hope your children will become part of the board some day? Have any expressed an interest? Michael Slack: You should see our family tree. It’s huge! My mom had five children and then we gave her 19 grandchildren. At last count, there are 12 great-grandchildren—and that’s just on the Marcus Leupold side of things. My son, Jonathan Slack, who is an account specialist in the international sales department, is here, along with Joanna, representing the family. Corky Ward: Our son Tory is involved in field-testing on his own. He hunts and lives in Wyoming, where he uses many of the products and gives the company feedback. Our son Dane has shown interest in being involved and is currently on the Family Council. Lisa Burton: My daughter did an internship here, and it was a good learning experience for her. They start at the bottom of the assembly line, and they have an opportunity to see the detail and the work areas and the family that they have around them. Like Michael said, we treat the employees as family. My daughter still keeps in touch with those people. She would like to come back here at some point.

SD: Anyone who shoots knows that the Leupold brand is rock solid. It appears that the family unit also is solid. What makes you proud about your family? Corky Ward: I’m proud to be part of a legacy of a family going into a fifth generation, and we’re still a family that likes everybody in it. Sandie Ward: We’re both really proud to be a part of this. How many family businesses have survived this long? Joanna Morrill: We’ve learned to collaborate with each other. Collaborating with 70 people can be challenging, but in the end we always work together and figure out a solution. For the longevity of Leupold & Stevens, it’s

John Cyprian Stevens was a hydrologist and inventor who joined the company in its infancy as a consulting engineer.

from the nssf

Firearms Industry Health Advantage

Upgrade your health care benefits with Firearms Industry Health Advantage By Cathy Glazer

or less than the price of two fast-food “happy meals” per employee per month, firearms industry employers can enhance their existing health care benefits with an add-on program that provides 24/7 access to medical advice and discounts that can reduce out-of-pocket medical costs.

Sponsored by the National Shooting Sports Foundation (NSSF), the Firearms Industry Health Advantage program is a low-cost, nontraditional benefit upgrade that not only helps employees save money, but saves time as well, through its Telehealth service. Designed to address minor, non-emergency illnesses, Telehealth provides 24/7 access to boardcertified doctors via telephone or live-chat via computer, tablet, or other smart devices. Quick access to a doctor’s advice can be reassuring, and possibly save a trip to the doctor. “I can personally vouch for this service,” says BettyJane Swann, NSSF director, member services. NSSF added Health Advantage to its employee benefits last year, when the program was introduced. The first time she used the service, it was a holiday weekend and she was out of town. Her symptoms were consistent with a sinus infection. “I called Telehealth and they were able to call in a prescription for me,” she said. “They’ll tell you if your symptoms warrant an immediate trip to the emergency room or urgent care, or if you can wait for an appointment with your doctor,” Swann says. “This is face time with a doctor and it can save you an unnecessary office visit. That can be especially helpful to parents dealing with children’s minor health issues. Parents need to know: Is it serious? Do I need to take time off from work and take the child to the doctor, or is this a non-emergency?”

Teleheath is designed to provide 24/7 access to health care.

“Our employees here at NSSF really love this benefit,” she observes. Tele-medicine is becoming more common in health benefit plans, as employers recognize its value in providing health care access— and the value to their bottom line. “It’s quick, convenient, and it means an employee doesn’t have to take time off work to get the same advice they’d get at the doctor’s office,” says Swann. “And there’s no co-pay involved with a Telehealth consultation—it won’t cost you or your employee anything extra.” An on-line request for a Telehealth consultation will have a doctor on the phone within minutes, Swann says. “It’s a great benefit for your kids who are away at college, when a minor medical situation arises,” observes Deb Kenney, NSSF vice president, human resources and administration, whose son attends college out of state. “My son has used Telehealth—he didn’t have to wait around in a doctor’s office and he didn’t have to pay a co-pay.” The Firearms Industry

Health Advantage plan is around $9 per covered employee and includes their family. There are two ways an employer can offer Health Advantage: as an employerpaid benefit or employees can pay for it on a voluntary basis. The program is available to all industry employers. NSSF membership is not required. Other valuable Health Advantage benefits that are included are vision, dental, hearing-aid discounts, and pharmacy discounts. “Telehealth solves the three biggest health care challenges: limited access, increased cost, and inconsistent quality of care,” Kenney observes. “It’s a way to customize your health insurance plan, designed to be affordable, accessible, money-saving, and timesaving—all the things a benefit should be.” To find out more and to sign up for Health Advantage online, visit nssf. org/HealthAdvantage or stop by the NSSF booth at SHOT.

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Why You Buggin’?

Frank Meyer of Tender Corporation walks us through the buzzworthy insect repellent market By Robert F. Staeger

sed to be, insect repellent was just something you slathered on your exposed skin before trekking into the woods or marshes. Times have changed. Bug spray is no longer just something to help you sidestep a few days of irritation; now it’s bona fide preventive medicine. “It’s a consumer mind shift,” says Frank Meyer, chief marketing officer of Tender Corporation, the maker of Ben’s and Natrapel brands of tick and insect repellent. He says that with the rise of the Zika virus, we’re starting to think of insect bites like they do in other parts of the world.

“When you travel to Africa or Southeast Asia, you know that you’re not going to want to get bitten by a mosquito,” says Meyer. “Malaria kills more people than anything else. So they have a real high need for insect repellent and bug netting. They’re protecting themselves; it’s really important to their life. “But in the U.S., we haven’t had that health scare from mosquitoes. Previous mosquitoborne health scares, like the West Nile virus, have affected only small sections of the population—the elderly, the very young, and immuno-compromised people. But now the Zika virus is affecting a large percentage of the population who are of childbearing age. All of a sudden protection from mosquito bites has become really important in this country, and top of mind. People in mainstream America— the Southern states, particularly—are seeing a need to protect themselves, so they’re going to get educated on repellents.” Here’s a crash course: Insect repellents all work in basically the same way. When a bug flies close, it senses the active ingredient, which deters it from landing. Of the various active ingredients on the market, the two most effective are DEET and Piciradin. Others include the natural repellent lemon eucalyptus and the synthetic IR3535, which is less effective but still strong enough to make the Centers for Disease Control’s approved list of active ingredients. Picaridin is a synthetic active ingredient Tender uses in Natrapel. “Twenty percent Picaridin is the highest concentration you can use in a repellent, which is why it provides up to 12 hours of protection,” says Meyer. “The benefit of a Picaridin formula over DEET is that DEET is a plasticizer, so if you get it on your camera gear or your fishing line, it’ll melt the plastic. It’s perfectly safe for your skin, but for people that are around expensive equipment, Picaridin would be the best choice.” Tender uses DEET in its Ben’s products, offering protection in either 30 percent or 100 percent strength. Consumer Reports ranks Ben’s 30 percent as the most effective DEET insect repellent on the market. “The one thing that’s unique about our 30 percent DEET formula is that we use water instead of alcohol as an inactive ingredient,” says Meyer. “Alcohol evaporates, and so whenever you spray it on or wipe it on your skin, it’ll evaporate quickly. And when it evaporates quickly, it tends to evaporate the DEET with it. That’s why we believe our water-based Ben’s repellent lasts longer, because it stays on the skin longer.” Sporting goods stores are in competition

Insect repellents from Tender Corporation have higher levels of the active ingredients that actually repel biting insects.

with supermarkets and drug stores when it comes to selling repellent, but in terms of the products, it’s not a level playing field. Grocery store brands—Off, Cutter, Repel, and the like—tend to use a lower concentration of active ingredient (say, 7 or 10 percent instead of 20 or 30). Instead of efficacy, these brands market in other ways. “They start to play around more with the way it goes on, or the way it feels or smells,” says Meyer. “So people go into those stores and buy those products. But if they’re out longer than an hour for a backyard barbecue, they think it didn’t work— because it’s not meant to last that long when you use such a low active ingredient in it.” And don’t get Meyer started on so-called bug bands. “Those are worthless,” he says. “They sell millions of them. And you put it on your wrist, it could be great for that inch or two on

either side of where the band is, but it’s not going to do anything for the rest of your body.” Similarly, other than lemon eucalyptus (which Tender uses in products for the Canadian market), Meyer likens most “natural repellents” to homeopathic remedies. “Like St. John’s wort instead of aspirin, it’s not regulated by anybody,” he says. “They’ll say it repels insects, but there’s no scientific data that backs them up.” Hunters need to be outdoors for much longer amounts of time, and therefore need the stronger, more specialized repellents available at sporting goods stores. Tender’s packaging emphasizes that difference. “One of the things we’ve done in our new packaging for Ben’s and Natrapel is to prominently show the percentage of active ingredient. Shoppers can see right away: 20 percent Picaridin, 30 percent DEET, or 100 percent DEET. It helps the consumer make an easy choice.” Beyond the spray-on repellents themselves, the Ben’s brand has other insect deterrents: the InvisiNet and the UltraNet, headnets designed to physically keep bugs away from the face. The InvisiNet is kept in place with an elastic band around the forehead; the mesh drops down in a V shape, covering an open collar. The net keeps out mosquitos, but its pores are wide enough to allow excellent visibility. The UltraNet is similar, but has a smaller pore in the netting, so it prevents even no-seeums from flying through. It also has an elastic strap that can be cinched down under the arms to close off the whole upper neck and body area from a probing proboscis. In 2016, Tender made a big change, moving into a new 125,000-square-foot manufacturing facility. The new space—still in Tender’s hometown of Littleton, New Hampshire—reunites the firm under one roof and simplifies its manufacturing process. “Before, we had this space we’d been in for 40 years,” says Meyer. They’d outgrown it and were renting out two other facilities in the area to warehouse and ship product. “Now we’re all in one facility. It’s a state-ofthe-art, FDA- and EPA-compliant facility to manufacture our insect repellents, our AfterBite insect bite treatment, and to produce our first-aid kits.” (Tender also manufactures the popular S.O.L. brand first-aid kits.) “We’re not doing this out of a garage,” says Meyer. “That’s how we started, but we’re much more sophisticated in our processes at this point.” A good thing, too, since the need for effective repellent is greater than ever. Booth #30421. (tendercorp.com)

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MARLIN ROLLS OUT NEW COWBOY LEVER-ACTIONS Since its acquisition by Remington 10 years ago, Marlin has had a tough go. As a result, it’s been fairly quiet of late. But this year, it’s poised to make a big noise with its pistol-caliber guns. “We’ve re-engineered our .30/30 336 line and our .45/70,” says Eric Lundgren, Remington’s rifle product manager. “We also have been working on our 1894 line of pistol-caliber rifles. The .45 Colt model has been out for a while, but at SHOT Show, we’ll be debuting a .44 Colt version as well as one for .357 Mag.” Both the Model 1894 and Model 1894 Cowboy lever-actions will now be available in all three calibers. All are made in the U.S.A. and feature an American black walnut stock with a straight grip, a receiver and bolt machined from solid steel, and a blued receiver, bolt, barrel, tube, and lever. The Model 1894s are fitted with a 20-inch round barrel (18.5 inches on the .357 Mag) and a semi-buckhorn adjustable rear sight and a ramped front sight post. SRP: $789. The Model 1894 Cowboys are similarly equipped, except they get a polished

20-inch octagon barrel and Marble Arms sights (a semi-buckhorn rear sight and a dovetail-ramp front). SRP: $1,041. “These rifles are fun to shoot,” Lundgren says. “When you load .38 Special into the .357, you’ll find it has basically no recoil. When you shoot .357, you’ll naturally feel a bit more recoil, but it’s still very manageable. Because of the lack of recoil, these rifles are great starter deer guns for young shooters.” I had a chance to shoot with Lundgren at a range, and he’s absolutely on target with the lack of recoil. The guns are also surprisingly accurate—I was ringing steel targets steadily at 75 and 100 yards from an offhand position. “It’s been a long time coming,” Lundgren says. “We’ve been working really hard to make a perfect gun. I don’t know that there is such a thing as a perfect gun, but these come close. And on the practical side, those 18- and 20-inch barrels make them a great choice for home defense as well.” Booth #14229. (remington. com) —Slaton L. White

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Exceeding Expectations

American Eagle Syntech range ammunition is the real deal By Brian McCombie

ast year, Federal Premium debuted its new American Eagle Syntech handgun rounds in 9mm Luger, .40 S&W, and .45 Auto. A number of features set this new range ammunition apart from the competition, including the red coating on the bullets. Yes, the color was a surprise, but more important is what “Red” is made of—the exclusive Syntech Total Synthetic Jacket, a complete polymer coating that takes the place of the copper jacket found in conventional FMJ target ammunition.

The Syntech promise was that this coating, along with a soft-lead bullet inside and a new primer at the rear, would reduce fouling and barrel wear, making cleanup easier than ever. The ammo would also be much safer to use on steel targets than standard FMJ rounds. So, a year later, has Syntech lived up to its promise? “Sales on this new product have exceeded our expectations,” says J.J. Reich, communications manager for Federal Premium. “We knew the technology with its features and benefits would appeal to new

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and experienced shooters, and we have received a good deal of positive reaction from our dealers and end-users. Plus, we have received a lot of positive press from the media that has helped propel sales.” That sounds promising, but I decided a personal test would be the best way to see if Syntech really delivers. I used Syntech for the first time last summer in 9mm Luger and .45 Auto and found it accurate and extremely functional. But I didn’t really understand how clean of a round Federal Premium had produced

until I did an actual comparison of Syntech to other rounds. For my own testing, I decided to run Syntech in .45 Auto through a Kimber Two-Tone Custom II semi-automatic. My testing procedure was simple enough. Fire approximately 100 rounds of nonSyntech and then clean the pistol. Following that, I would fire 100 rounds of Syntech and clean it again. The test would compare the amounts of fouling and debris at the end of both shooting sessions. First things first: I cleaned the Kimber thoroughly (I’d

already run a good 100 rounds of other ammunition through it), including using bore cleaner and a bore brush. I ran patches through the barrel until they came out clean. Next, I began using nonSyntech .45 Auto loads from a variety of manufacturers, firing from a rest at 25 yards. The test ammo was mainly 230grain loads of either FMJ or hollowpoint ammunition, except for a few 200-grain jacketed hollowpoints. I treated the barrel with bore cleaner, then ran a bore brush through it about a dozen times.

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I followed that with two cloth patches treated with a cleaning lubricant. Then, I sprayed more cleaner down the bore, gave the bore brush another 8 to 10 laps through the barrel, and swabbed the bore with patches until they came out clean. Next up was the Syntech. First I did 25-yard accuracy testing, then I switched over to a variety of close-encounter drills at 10 yards. In all, I fired just over 100 rounds. I then repeated the same cleaning process. As you’d expect, the first couple of patches from the Syntech and non-Syntech testing came out dirty and grimy. But by the third patch the Syntech bore was nearly clean, and patch number five came out almost white. Not so with the non-Syntech test. Here, patches three, four, and five were very black and grimy. Patch number six was fairly clean, but it took two more patches before I got one to come out white. Of note, the non-Syntech rounds left copper behind in the bore, which showed up until the fourth patch. No copper fouling with

the Syntech, of course, as there’s no copper in the jacket. The inside of the slide, especially near the ejection port, showed similar results: nonSyntech bullets required about twice the cleaning to remove the accumulated grime versus the Syntech rounds. Syntech delivers another benefit as well. Unlike conventional lead or copper-jacketed rounds, the slick, red polymer coating eliminates metal-onmetal contact in the barrel. That means considerably less friction compared to standard rounds, and less barrel wear. In fact, when tested by Federal Premium engineers using standard testing methods and comparing .45 Auto Syntech with a 230-grain bullet to American Eagle .45 Auto 230-grain FMJ, the Syntech coating produced an average of 12 percent less friction in the barrel than did a standard copper jacket. Another test, a comparison of Syntech 9mm Luger with a 115-grain bullet and American Eagle 9mm Luger with a 115-grain FMJ, revealed an average of 14 per-

The Syntech Total Synthetic Jacket is a polymer coating that replaces the copper jacket found in conventional FMJ ammo. The result is less fouling.

cent less heat. Another advantage of Syntech’s polymer jacket and soft-lead core is less splashback when shooting at hard targets. Testing by Federal engineers revealed that, compared to FMJ rounds, Syntech produced 51 percent less total recoverable fragment weight than FMJs between 5 and 15 yards of the

target. That makes for safer shooting. I’d say Syntech has more than exceeded expectations. Originally offered in 9mm Luger 115-grain rounds, 165grain .40 S&W, and 230-grain .45 Auto, the Syntech line will be significantly expanded in 2017. Booth #14551. (federal premium.com)

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F E AT U R E S

Cutting Edge

Springﬁeld’s SOCOM 16 CQB is an eye-catching new M1A variant that gives customers a compact and ultra-modern .308 carbine

By Michael O. Humphries utting-edge may not be the first thing that comes to mind when you think of the Springfield Armory M1A rifle, based on the Vietnam-era M14 military rifle. With its traditionally styled stock and classic M1 Garand-pattern tilting bolt-locking system, this .308 Win. rifle just screams retro and a relatively narrow customer base, right? Wrong. With the new SOCOM 16 CQB, Springfield has turned everything you think you know about the M1A rifle on its end and offered consumers a compact, ultra-modern tactical carbine.

The stock of the SOCOM 16 CQB has five positions of adjustment as well as an adjustable cheekpiece. The vertical pistol grip is removable as well.

Stock Options ➤ Let’s

start with the stock. On a standard M1A, you get a wood or synthetic stock with a classic-style curved pistol grip. Not so with the CQB. This one features a composite “Archangel” stock that sports an AR-pattern collapsible buttstock on its commercial-pattern buffer tube (you can switch it out with another buttstock assembly if you so choose). The included stock has five positions of adjustment as well as an adjustable cheekpiece. The vertical pistol grip is removable/ swappable too, but it is in the AK (rather than AR) pattern. The bottom of the stock has an enlarged and flared magazine well that is designed to help shooters guide in a fresh magazine quickly (though the fact the walls of the well extend down a little bit make inserting and removing short 10-round magazines a bit of a chore). At the front of the stock are M-LOK slots on the sides and bottom, and Springfield ships the rifle with one 7-slot and two 3-slot rail sections for these areas. Dual quick-detach (QD) sling attachment points are located at the front of the stock and also above

the pistol grip. The matching handguard has a slot cut out to allow clearance for the included “scout” position optics rail for mounting a long-eye-relief optic. Speaking of optics, the SOCOM 16 CQB is offered in two versions: One with an included optic and one without. Now, you may be thinking that this optic would go on that forward rail, but stick with me for a moment. Located on the receiver just forward of the rear sight unit is a stripper-clip guide that hearkens back to the original Cold War-era M14 design. However, Springfield also offers an optic mount in this position for a mini red dot and sells the rifle as a package equipped with a Vortex Venom 3 MOA red-dot unit. Weighing in at 1.1 ounces and measuring just under 2 inches in length, the Venom adds practically no bulk to the firearm. The SRP for the Venom-equipped carbine is $2,396. The version without the Vortex is $2,099 and sports the standard stripper clip guide. Currently, Springfield only offers a mount for the Vortex Venom. The barrel of the SOCOM 16

series also warrants discussion. It is short. Very short. It measures 16.25 inches and has a short muzzle brake on its threaded end. Taming recoil from a .308 projectile coming out of this short of a gun would take one heck of a well-designed muzzle brake, and this one fits the bill. If you do not mind increased flash and blast, this brake makes it hard to believe this little carbine is a .308 Win. Topping off the end of the barrel is an XS Sights post with a tritium insert. Weight of the rifle is 9.2 pounds (no lightweight by any means, but it helps tame recoil along with the brake), and its overall length is 35.5 inches with the stock collapsed and 38.5 inches with it fully extended. It comes packed with one 10-round magazine, an owner’s manual, a cable lock, the original packaging for the Venom optic (if so equipped), and a very nice zippered case. Springfield also offers 20-round magazines for sale. The result of all this innovation is that you have a tough-as-nails semi-auto that is as small as many 5.56mm carbines, with an adjustable length of pull and the option of a red-dot sight,

all packing .308 Win. power.

Hands-On ➤I

received a sample SOCOM 16 CQB equipped with the Vortex red-dot optic for testing and took it out to the range with a selection of Federal and Winchester ammo to put it through its paces. Due to the non-magnified, 3 MOA reddot optic, I kept it to 100 yards against steel plates. The rifle proved to be fast and accurate against these targets, and the muzzle brake tamed the kick. If you have customers that like the M1A but want something a bit more adaptable and modern, then this is the version for them. And, even if a customer has never heard of the M1A, get this gun in their hands and explain the merits; they will likely be newfound fans of the design and you will have found a new customer. Keep in mind that the key to selling the SOCOM 16 CQB is to place it next to an M4 Carbinestyle AR for comparison and let customers see how truly compact it is. Booth #10966. (springfield

armory.com)

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Expanding Market

Remington continues its push into the handgun market By Brian McCombie

uch of the reason Remington Arms became America’s most popular gunmaker was (and is) because of iconic long guns such as the bolt-action Remington 700 rifle and the workhorse Remington 870 shotgun. These models, and others, have been the go-to firearms for American hunters and recreational shooters for generations.

Yet, over the last few years, Remington has pushed steadily into the handgun market, with offerings such as the Model 1911 R1 and the RM380. For 2017, Big Green continues its progression into this market with two new and very different pistols: the 1911 R1 10mm Hunter Long Slide, designed, as the name suggests, for handgun hunters; and the striker-fired polymerframed RP9 (9mm) for concealed-carry and other uses. I received both pistols—fresh off their respective factory lines— last fall and gave each multiple tryouts. Both pistols performed well, and retailers can expect customers to be inquiring about them after the SHOT Show. The RP9 has a 4.5-inch stainless-steel barrel and weighs in at just a bit over 26 ounces unloaded. It can be had with 18-round or 10-round magazines. The trigger snapped off crisply with 6 pounds 10 ounces of pull (as measured with a Lyman Trigger Pull Gauge). I ran four brands of 9mm ammunition through my RP9 (in all, more than 200 rounds) without any major problems. A few early failures to eject were fixed with a good lubrication of the pistol’s internal workings. The RP9’s sights are easy to pick up visually (white dot on the front blade, two white dots on

the rear sight), but not so large as to be a snag concern. I didn’t do a great deal of longer-range shooting with the pistol, but I was able to put up 2- to 2.5-inch groups at 25 yards, firing 5-shot groupings from a rest. At 10 yards shooting offhand and standing, I cut two targets with 1.5-inch groups of five shots—after some practice, of course. Recoil? Minimal, as the amply textured grips provide a firm hold. A rail is built in beneath the barrel for attaching a light or similar accessories. The pistol is solid and reliable. It’s not a pocket pistol, but should generate much interest with the concealed-carry crowd, especially with the 18-round magazine capacity. Home defense is another job the RP9 can handle well, and since this semi-auto is just a lot of fun to shoot, recreational shooters will like it, too. With the R1 10mm Hunter Long Slide, Remington returns to a relatively short chapter of its corporate history, the now-defunct PARA Hunter Long Slide. Several years ago, Remington purchased PARA, got the company back on its feet—including the launch of the very effective Hunter Long Slide—and then, for reasons never really explained, shut the doors on PARA as a separate brand in 2015. I actually have a PARA Hunter, and when I exam-

The Remington RP 9 (above) is a strikerfired polymer frame in 9mm. The R1 10mm Hunter Long Slide (inset) is based on the now-defunct PARA Hunter Long Slide.

ined the two side by side, it’s clear Remington used much of the PARA Hunter design in the creation of the new R1 10mm Hunter. Both employ a standard 1911 platform design and both are chambered in 10mm Auto. But I found the R1 Hunter to be slightly more accurate than the PARA version. At 25 yards and from a rest, I was able to put together 5-shot strings into groupings of 1.5 inches. Shooting offhand, my groups were larger—3 inches or more—but I was still able to drill the bull’seye several times.

The R1 Hunter has a stainless-steel slide and frame and a tough PVD DLC finish that will shed water and snow easily. The 6-inch barrel is also stainless, and Remington rates it as match quality. The slide works surprisingly well for a pistol of its size, in part because of the large, handy cocking serrations at the rear and front of the slide. The skeletonized trigger is adjustable, and my trigger pull measured 4 pounds 8 ounces. The R1’s match-grade sights are fully adjustable. With its 10mm power, and the many new 10mm

Auto ammunition offerings made specifically for hunting, the R1 will be attractive to deer and hog hunters. As for concealed carry, it can be done, but be forewarned that it is a large and relatively heavy pistol, likely not the first choice for most concealed carriers. But the R1 Hunter would be a very formidable home-defense pistol. Recoil is significant, especially compared to a 9mm. But with practice, it is certainly manageable. Remington has committed many resources to marketing and promoting both pistols, according to Chip Klass, director of product management for Remington’s handguns division. “Remington personnel will be conducting livefire product demos and retail sales clinics for shop owners and retailer counter staff throughout the country in 2017,” he says. “Retailers can expect to see sales materials such as retailer collateral kits that include decals, brochures, posters, and counter mats.” Booth #15427. (remington.com)

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Outside the Box

When Savage wanted to move into the precision riﬂe segment, it looked beyond its factory walls for the needed expertise By Slaton L. White

here are times when a manufacturer can reach deep within its team for the financial and intellectual resources to produce an outstanding product. The development of Savage’s acclaimed AccuTrigger is a classic example of this approach. Other times, though, it’s best to develop a partnership with an outsider in order to access specialized design or fabrication processes, especially if a company would like to expand its customer base and broaden its overall appeal. That’s the course Savage has taken in the development of its BA line of long-range chassis rifles. The Model 10/110 BA Stealth, a lighter, more compact option in the BA line, features a factory-blueprinted Model 10/110 barreled action mated to a custom version of the Drake Hunter/Stalker monolithic chassis, which has been enhanced to Savage’s specifications. A similar Savage/Drake combination recently took first place for a National Guard Team and eighth place overall at the 2015 U.S. Army International Sniper Competition.

Natural Partner

The process helps deliver precision without a big increase in costs because, Dermody says, “When you think about it, we don’t have to disassemble the gun because we haven’t assembled it yet. The assembly cost of that gun is already baked into the price of that gun, so really, we can do a factory blueprint on one of our rifles very economically here at the factory compared to what you pay a gunsmith to do.” In the case of the chassis guns, Savage changed the aesthetics of the chassis that Drake brought to it. “It’s actually manufactured by a company called MDT,” Dermody says, “and the MDT chassis is used by several other manufacturers as well. We wanted to have our own look, so we hired an industrial design firm to change the outer aesthetics of the design without altering the functionality.” The new BA Stealth is lighter than the model that preceded it, but Dermody notes that these rifles aren’t light when compared to typical hunting rifles. “Comparing the 110 BA to the 110 BA Stealth, you’re going from 15 pounds to about 10 pounds,” he says. “Now, 10 pounds sure isn’t a superlight gun, but it is 5 pounds lighter, which helps reduce overall weight by the time you add a bipod and a scope.”

➤ Drake

was the natural partner because of a previous relationship with Vista Outdoor, Savage’s parent company. “Partnering with Drake Associates (and Ashbury Precision Rifle on the Savage Model 10 Ashbury Precision Rifle) definitely is an enhancement for us,” says Bill Dermody, Savage Arms marketing director. “I think if you talk to most consumers and ask them what they think of when they think of Savage, they’ll say, ‘accuracy.’ Accuracy has long been a part of our DNA, and it’s something we’ve really emphasized in recent years as well. But another thing that’s also on the tip of people’s tongues when it comes to Savage is value-priced guns.” That’s actually a very nice space to inhabit, but it’s a niche that can also limit growth. “As we talked about our brand and where we wanted to take it, we wanted to elevate the perception of the brand,” Dermody says. “Your brand isn’t just who you tell people you are; it’s who you are. And if you want to be perceived as a high-performance brand, you need to make high-performance products.” Savage knew the Model 10/110 barreled action was something to build on and was looking for a partner for a proven chassis to complete the package. That was the genesis for the partnership with Drake Associates (DA). Savage brings an accurate trigger, accurate stock, floating bolt head, and head space control to the party. DA brings a monolithic chassis machined from aluminum billet. But there’s a bit more to it, as Dermody explains: “We take the action, the bolt, the bolt lugs, the bolt lug recesses, and the recoil lug and do secondary grinding on those surfaces to make them a matched set. All those parts are made separately from one another, and while we hold very good tolerances on them, to actually treat them as a set, grinding them so they fit together is a step that you would pay a gunsmith to do.”

Out There

Savage has partnered with Drake to build precision rifles.

➤ It’s no secret that firearms designed for “multi-discipline use” and “longrange shooting” seem to be trends with legs, and Dermody argues that Savage is not a Johnny-come-lately in this arena. “We’ve been taking advantage of this for quite a long time,” he says. “Years ago, we started our own F-Class team that has won many national and world championships with Savage rifles.” Dermody notes that in F-Class forums, one prevalent argument is whether a shooter stays with Savage or moves up to a full custom gun. “We’re comfortable being in that conversation because we’re being compared with

guns that cost three, four, or five times as much as our Savage products. “Now, with the amendment of the Precision Rifle Series, there’s not a huge number of people participating in the Precision Rifle Series. It seems to be driving the conversation about longrange and precision shooting much like F-Class was five or six years ago. Really, it’s just the trend, and these chassis rifles seem to be more popular with that crowd than some of the other formats. We’re just staying current and always want to be on top of the accuracy trends that are out there.” The 10/110 BA Stealth-Short Action is available in .308 Win. and 6.5 Creedmoor. SRP: $1,207. The 110 BA Stealth-Long Action is available in .300 Win Mag. ($1,484) and .338 Lapua ($1,622).

Sell Smart

➤ These high-performance Savage rifles do cost more than standard Savage rifles. The range is between $1,200 and $1,600. So, who is the customer? “Anybody who’s interested in testing their limits,” Dermody says. “For some, it may be wanting to stretch out from 100 yards to 200 or 300 yards. Others might want to go out to 1,000 yards. I think anybody who wants to see how far they can shoot accurately is a prime candidate to own one of these rifles.” Because of the special nature of these rifles, retailers will have to work harder to close the sale. These are not mass-produced packages for the mass market. “The smartest way to sell one of these guns is to not bury it on the back shelf, stacked in there with everything else,” Dermody says. “I would put the gun on a bipod. I’d also put a really nice scope on it, and I would put that sucker right on the counter where it can attract attention, where people can walk by and go, ‘What is that?’” Booth #14551.

(savagearms.com)

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f e at u r e s

The Well Armed Woman Chapter Leader Conference Strengthens Firearms Industry

ast fall, more than 300 chapter leaders and female firearms instructors from across the country attended the third annual The Well Armed Woman National Leadership Conference in Jacksonville, Florida. The Well Armed Woman Shooting Chapters are a nonprofit division of The Well Armed Woman organization, which organizes local groups of women around the country who meet monthly to practice, learn, and grow as shooters. The event kicked off with a range day, where attendees trained with several types of firearms. Back in conference rooms, an industry panel provided a much-needed opportunity for manufacturers and industry leaders to communicate directly with women shooters and to hear their wants and needs. One takeaway from the meetings that impressed gun manufacturers was learning that women want to see comparisons of a company’s gun

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models at its website. One of the concerns that manufacturers expressed to conference attendees was a crucial recruitment issue: Young women in their 20s are not drawn to shooting. One possible reason for this lack of participation centered on the age at which young women may legally purchase a handgun. They must wait until they are 21, which means they may not get any real experience until they are much older. And when you consider the training involved, along with permits, the cost can be prohibitive, especially for younger women on a strict budget. Speakers, presenters, and trainers included Susan LaPierre, cochair of the National Rifle Association’s Women’s Leadership Forum; Julie Golob, national and world shooting champion; Steve Fisher, owner/lead instructor for Sentinel Concepts; Alexis Artwhol, Ph.D., behavioral science consultant to law enforce-

The Well Armed Woman chapters help women develop firearms skills.

ment; Tori Nonaka, professional competition shooter on Team Glock; Matt Jacques, Victory First senior firearms program advisor; and Barbara Baird, publisher of Women’s Outdoor News. Some of the largest names in the firearms industry sponsored the conference, including Ruger Firearms (Booth #11940), Glock (Booth #12254), Walther Arms (Booth #14562), and Crimson Trace Corp. (Booth #16731).

“This conference offered our leadership the opportunity to gather together, and to be appreciated for their hard work in fulfilling our mission to educate, equip, and empower American women shooters,” says Carrie Lightfoot, founder of TWAW. TWAW comprises more than 10,000 women in 310 chapters in 49 states. Three hundred female firearms instructors have been trained through the organization.

1/6/17 7:06 PM

MOSSY OAK’S NEW MOUNTAIN COUNTRY CAMOUFLAGE PATTERN DEBUTS

Mossy Oak’s Mountain Country camo has been designed for the hardcore Western hunter.

Mossy Oak is debuting its new Mountain Country camouflage pattern at the 2017 SHOT Show. Designed specifically for the hardcore Western and open-country hunter, Mountain Country combines Western blue-green sage, aspen, and conifer trees with mountainous rock formations, resulting in one of the most accurate Western patterns ever created. There’s also Mountain Country Range, which Mossy Oak created to conceal smaller, huntingaccessory-sized items. This pattern also incorporates the blue-green sage of Western landscapes and mountainous rock formations, but eliminates the tree elements. “At Mossy Oak, we think nature is the best designer. Our job is to pay attention to that rather than create a computer-generated version of the natural world,” says Toxey Haas, founder and CEO of Mossy Oak. “Camo is best when it has been designed in the wild rather than in a lab, so we’ve spent countless seasons in the field testing different

patterns to bring Western hunters our new Mountain Country.” The first pieces of Mountain Country apparel appeared in select Western state Wal-Mart stores last fall, as well as through a new hunting camouflage maker, NOMAD. The selection was understandably limited to basics—pants, T-shirts, and hoodies made up the bulk of the offerings. However, many more apparel and accessory options are forthcoming in 2017. Apparel makers Walls and Browning have licensed the pattern, Scent Lok has signed on to have Mountain Country options available by fall 2017, and Outdoor Cap will be producing headwear. Other Mountain Country licensing agreements are expected. Mossy Oak has marketing and promotions planned throughout 2017, in print and on television, via the internet and social media, with advertisements, reviews, and product giveaways designed to coincide with applicable hunting seasons. Booth #11035. (mossyoak.com) —Brian McCombie

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1/6/17 7:06 PM

NEWS

Help From Above

June 2016, two men were hunting in Canada in extreme cold weather. They had to press the SOS on their SPOT when one of them fell ill. He was transported by helicopter to a local hospital where he was treated for hypothermia.

Globalstar’s SPOT emergency locator keeps track of the adventurous By Bill Miller

911 call alerted deputy Brett Tillery in the dispatch center of the Park County Sheriff’s Office, in Cody, Wyoming. But this message, on the afternoon of August 2, 2016, was different. It wasn’t an emergency call from a rural traffic accident or crime scene. It was activated by a SPOT messaging device and provided coordinates of its origin, about 50 miles southwest of Cody in the backcountry of the Shoshone National Forest.

Tillery explained in his report that a man and a woman from nearby Powell were on horseback near the South Fork of the Shoshone River, scouting for the upcoming elk season. Soon after the 911 message was received, the woman’s father, also from Powell, called dispatch to report that he, too, received a SPOT alert. He added that the man was diabetic, and “may be having medical problems,” according to Tillery’s report. “I responded to the [search and rescue] hall, where I met with some of the SAR personnel,” Tillery reported. “I gave them the information that I had from dispatch on the individuals that were involved and the coordinates of the SPOT activation.” Turns out, this wasn’t a diabetic emergency but a gunshot wound to the man’s right calf. Sheriff’s spokesman Lance Mathess said the lead rope from the man’s packhorse “somehow

got wrapped around his .45 Long Colt pistol, causing it to discharge.” Rescuers located the man, who was taken by helicopter to the hospital. Mathess, who is also the sheriff’s SAR coordinator, said satellitemessaging devices like the SPOT GEN3 used in this incident are invaluable. “I wouldn’t set foot in the backcountry without one and neither do our teams,” he said. “It’s much simpler to direct SAR operations when you know where your ground units are as well as your air units.” To date, SPOT, launched in 2007, has initiated more than 4,700 rescues such as the one that occurred near the Shoshone River. SPOT spokeswoman Erica Kelt cites two more examples of SPOT’s life-saving capabilities. In March 2016, a helicopter picked up two hunters in New Zealand who used their SPOT device after one of them broke an ankle. In

GlobalStar’s SPOT emergency locator is easy to carry and easy to use. For what it does, the price is very affordable.

Global Reach ➤ To

maintain its global reach, the SPOT device has a GPS chip, which forwards a user’s location to an array of communications satellites orbiting Earth. The satellites relay the SOS distress message, along with the GPS location, to ground-based antennas. Next, the antennas route the alert to the appropriate rescue network. The GEN3 device costs about $150; the subscription costs another $150 per year. SPOT is a wholly owned subsidiary of Globalstar, Inc., which provides satellite phones and wi-fi services to remote areas beyond the reach of cellular services. “Back in 2007 we saw the opportunity,” says Sean Lewis, SPOT’s East Coast regional sales manager. “We already had the satellites up there for our sat phones, so we saw the market for SPOT. We figured people needed this as an affordable way to contact people at home. Consumers saw it immediately, and they ate it up.” The SPOT can’t be used to make a phone call; that’s the function of another product— the SPOT Global Phone. SPOT also offers the Trace, an asset-recovery tracking device to mount on a car, boat, or other property. If items are moved without the owner’s permission, Trace sends an alert by text or email, and continues to track the movement. But the SPOT GEN3 can do more than non-emergency tasks. “Motion-activated tracking” lets friends or family follow a person’s movement through the backcountry. A “checkin” feature reports the user’s location to loved ones via a pre-programed text message with GPS coordinates or an email with a link to Google maps. “It just allows you to say, ‘Hey, I’m okay, just checking in,’” Lewis says. “My girlfriend did the Pacific Crest Trail last year and I have her messages logged on the computer. Now she can go back and look at them. She says stuff like, ‘Oh, I remember that one.’ It’s very exciting.”

Added Services

➤ Users can pay more for added services. For example, the “help” portion of the “Help/ SPOT Assist” function lets friends know about a non-life-threatening problem needing their help. The “SPOT Assist” works the same, except it notifies a professional service, such as a mechanic when a motorist is stranded with a broken-down vehicle. There are “hundreds of thousands of SPOT subscribers,” says Kelt. “Over the past five years, this number has doubled. Our goal is to offer an affordable unit that is accessible to more people and easy to use.” Lewis says the product’s reputation is boosting sales. “When I’m at a trade show, rarely do people come up and say, ‘What the heck is this?’ They’re far more apt to say, ‘Where can I get one?’” Booth #1910. (findmespot.com)

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1/9/17 2:32 PM

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11/17/16 5:02 PM

NEWS

New Direction BLACKHAWK! re-dedicates itself to innovation and quality By Brian McCombie

LACKHAWK! has been a fixture in the tactical market since it was founded more than two decades ago. In that time it has offered a diverse array of products, from handgun holsters and backpacks to aftermarket rifle accessories and tactical clothing, all of which have been designed to function in extreme and frequently dangerous situations. A little more than a year ago, BLACKHAWK! (then part of ATK) came under the corporate umbrella of Vista Outdoor. As a result, the company is headed in some very new directions, both in products and marketing. “BLACKHAWK! helped create the tactical market,” says brand manager Everett Deger. “Before that, you had to purchase military gear and related items from a surplus store, and they were often used items that had seen hard use. From the very beginning, our mission has been to bring better products to the elite operator or military enthusiast. We have had innovative designs in the past, and it’s our goal to return to that. We are upping the ante for 2017.” BLACKHAWK! debuted its suppressor line last summer to positive reviews. Consisting of seven models, the range runs from .22LR to .338LM. Deger says the decibel level is “best in class, and the patent-pending hexagonal pat-

tern provides a better grip versus standard cylindrical suppressors, making BLACKHAWK! suppressors easier to attach and remove.” The suppressors also feature BLACKHAWK!’s Turbine End Cap, which helps direct gasses downrange and away from the shooter. They are offered in models for both rifles and pistols and are priced competitively. For 2017, BLACKHAWK! has also revamped its men’s clothing line. “Our new tactical clothes are very comfortable, which you’d think would be the norm for tactical clothing,” says Deger. “Actually, though, a lot of our competitors’ styles simply aren’t built to move with the user. Our new full line of apparel changes that, with up-todate fabrics and triple-stitching on select models. These clothes are definitely designed to be used on and off the range.” Examples from the upgraded apparel line include the Convoy 1/4 Zip Shirt, made from a knit fabric plus stretch-cover stitching to allow for excellent range of motion. The two-tone mélange pattern helps to minimize the outline of a concealed-carry weapon, and a Teflon Shield+ coating repels stains, oil, and water. Boots have been a mainstay of the line, and the manufacturer will continue to provide operators with topnotch products.

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Suppressors will be big business this year. Also big is clothing, like this TacLife quarter zip.

In the BLACKHAWK! Defense line, retailers will see a militarygrade boot that is AR 670-1 compliant. The aggressive Vibram outsole provides maximum traction and stability, while the OrthoLite insole cushions the foot. It can also be removed and washed when needed. The top of the boot is reinforced by lightweight 1000 Denier Padded DWR Nylon. Another product that should receive a good deal of consumer attention is the new Multi-Fit Omnivore retention holster, a line of six holsters that will fit more than 150 styles of semi-automatic handguns with or without an accessory rail. The ergonomic thumb-activated retention mechanism delivers instant firearm access, while the Level R Retention system holds the handgun securely in place. The holster locks onto a Rail Attachment Device (sold separately) or the frame of the pistol light, so that the holster itself does not wear on the firearm’s frame or finish. “We’re always looking for new ways to enhance firearms and not only make them more userfriendly, but deliver the greatest level of performance achievable from whatever platform you select,” says Deger. As to firearms enhancements, BLACKHAWK!’s 2017 introductions include the premium AR Blaze Triggers for AR15/AR10 platforms. Through a patent-pending process, boron is super concentrated into the surface of the steel so that the boron won’t wear through as it can on other nickelboron-coated triggers. Another new product made for

the MSR enthusiast is the Knoxx Axiom A-Frame Carbine Stock. Available in four colors, it features a forward length-of-pull adjustment cam for a custom fit and an integrated fit-adjustment screw to set the level of play between the stock and receiver extension. Multiple integrated QD sling mounts offer a choice of transportation options. To help retailers move this merchandise, BLACKHAWK! will have a strong social media presence in 2017 and beyond, as much of the tactical market is driven by a tech-savvy under-40 demographic—younger men and women who spend many hours per week surfing the web and using social media. “With a number of younger warfighters getting out of the service, we are seeing the tactical demographic continue to trend younger,” says Deger. “But it’s not only veterans driving this market. The numbers of younger urban enthusiasts who haven’t had prior military experience are catching up and poised to be the category leaders in the next few years. We’re already marketing to this demographic, and expect that work to pay off substantially in the next few years, for us and for our dealers.” Booth #14551. (blackhawk.com)

1/6/17 7:09 PM

LIGHT NOTHING YOU HAVE SEEN BEFORE Revolutionary, Patented High DeямБnition Light Projection Technology

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12/15/16 9:15 AM

news

A load of No. 8 pellets, fired from 25 yards in a test at a range, could not shatter the lenses of these Wiley X Rogues.

Cheap Insurance

Eyesight is precious, and a modest investment can keep harm at bay By David Draper

tâ&#x20AC;&#x2122;s a curious phenomenon, considering the consequences. Take a look down the line at any range and almost everyone will be wearing some sort of ear protection, from cheap foam plugs to expensive electronic muffs. Even in hunting situations, hearing protection has become more prevalent. Now compare that with how many people on the range are wearing certified protective eyewear. Though shooters and hunters rely more on their vision than their hearing, they often forgo any type of protection for their eyes.

Statistically speaking, eye injury is a real threat to firearms owners. Research shows that of the one million eye injuries suffered in the U.S. annually, an estimated 30,000 are related to shooting and general firearms use. (It is worth noting that many of these studies include injuries caused by BB, pellet, and other air-powered guns.) Firearms-related eye injuries can range from irritation caused by foreign objects such as powder residue to severe ocular damage from catastrophic firearm failure. Nearly all these injuries could be prevented by ANSI-certified impact-resistant eyewear, such as those made by Wiley X. Over the years, Iâ&#x20AC;&#x2122;ve worn several different models of Wiley X, and I currently carry the WX Rogue in my range bag. What first led me to the company was its history. Rather than target the commercial market from the outset, Wiley X developed its original ballistic-grade eyewear for military and law-enforcement applications. Their reputation for providing quality, comfortable glasses that perform on the battlefield soon led to demand from general consumers. Now, on their 30th anniversary, the California-based company successfully straddles the market in both mil-tac and casual lifestyle eyewear, all of which meet, at a minimum, the ANSI Z87.1 safety standard for high-velocity/high-mass impact. The WX Rogue, and most Wiley X glasses,

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12/8/16 2:58 PM 1/19/17 12:32 PM

also meet the more rigid MIL-PRF-32432(GL) ballistic standard, which means they must survive impact from a 0.15-caliber, 5.8-grain projectile at a terminal velocity of 640 to 660 feet per second. I didn’t have that particular projectile for testing, but what I did have was a shotgun and a box of No. 8 shotshells. Fired from 25 yards, the 1 1/8ounce load separated the lens from the frame, but, as advertised, the Selenite polycarbonate proved to be completely shatterproof. The lenses also resisted penetration, shedding the pellets with slight dimpling. While the wearer’s surrounding flesh wouldn’t fare so well, I’m confident the eyes would be fully protected. Protection notwithstanding, whether or not a shooter wears protective glasses often comes down to comfort and adaptability. Wiley X—and the Rogues in particular—get high marks on both counts. The lightweight, wraparound frames feature rubber tips on the earpieces that ride softly behind the ears, yet grip the head with non-slip stippling to keep the Rogues firmly in place. The nosepiece is also rubberized and fully adjustable to hug the nose without creating hotspots. For the highest level of protection, Wiley X recommends adjusting the nosepiece so that the gap between the lens and the side of the face is as small as possible. Even when set as recommended, the design still maintains decent airflow to reduce fogging and excess perspiration during hot weather. The Rogues are available in several multi-lens configurations. Lens removal and installation is pretty straightforward, though on your first

attempt the glasses might be so stiff you’ll think you’re going to break something. Trust me, you won’t. Simply put a little effort into pulling the lens from the frame and the two come apart. To install a new lens color, slide the hooks at either end of the polycarbonate glass into the edges of the frame and push the center slot into place with a snap. The nosepiece goes in just as easily. The kit I have, which is available for $120, came with a matte black frame coupled with three interchangeable lenses: gray, clear, and rust. For $20 less, a two-lens set is available with clear and gray glass. Another 20 bucks gets you an Rx-ready insert for prescription wearers,

although the final price for corrective lenses varies. Whichever kit you choose, the frames, lenses, and soft cloth come packed in a heavyduty ballistic nylon case with a spring-loaded attachment clip and Velcro-secured belt loops. Losing one’s hearing from repeated exposure to gunfire is a serious, though preventable, hazard for shooters and hunters alike. A loss of vision is even worse, but just as easily preventable by wearing quality, ANSI-certified eye protection, such as the glasses from Wiley X. They should be standard equipment for firearms owners and just as common at ranges and in the field as hearing protection. Booth #32211. (wileyx.com) The lightweight, wraparound frames feature rubber tips on the earpieces that ride softly behind the ears, yet grip the head with non-slip stippling to keep the Rogues firmly in place. The nosepiece is also rubberized and fully adjustable to hug the nose.

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WWW.LEGACYSPORTS.COM 1/19/17 12:32 PM

news

New Frontiers SOG’s new CEO was chosen to lead the company expansion By Slaton L. White

OG Specialty Knives & Tools named Joe Mc Swiney to the position of chief executive officer last fall. Mc Swiney is an outdoor industry veteran whose career includes a 21-year run with Cascade Designs Inc., the last 10 as CEO. One of the reasons SOG recruited him was his deep understanding of manufacturing goods across diverse market sectors, which SOG feels will help the company as it embarks on a period of growth and expansion, including an ambitious product launch in 2017. SHOT Daily: What do you

SD: In your opinion, what

see as the biggest challenges facing the industry in the next five years?

makes a SOG a SOG?

Joe Mc Swiney: The ongoing challenge is to adapt to the continued trend of online shopping. This is more of a challenge for premium innovative brands, where functionality, feel, emotional connection, and style are key factors in the buying decision and are reasons to pay more. If you can’t hold a knife or multi-tool before you buy it, the temptation is to go for a more traditional option—or spend less. In this sense, online is a barrier to innovation. It’s vital that this industry supports specialty brick-and-mortar retailers where new, different products get the best chance to shine. Love it or hate it, our categories are driven to a substantial extent by world affairs, politics, and entertainment media trends. We have benefited from the zombie craze, the survivalist ethic going mainstream, the celebration of our warfighters, and when political uncertainty causes people to reconsider if they’re prepared to deal with an uncertain world. We can’t control these things, so we need to be able to adapt to whatever happens. The good news is, there is no shortage of new media or world trends. With that comes opportunity for the creative and the agile among us. A new generation of outdoor

JMS: Fundamentally, a SOG is a practically designed implement designed to meet the needs of true users. It borders on an excess of utility, and, accordingly, might someday save your life. SD: In the press release

Joe Mc Swiney says one of SOG’s ongoing challenges is adapting to the continued trend of online shopping.

and personal-carry enthusiasts has emerged, and they want more frequent, shorter, lessintensive experiences. They are more content indoors and like to stay connected to social media, even when outside. This is a potentially much larger, but also less obsessed, market, and we have an opportunity to cater to it with more individualized and more multiutility everyday products.

SD: When you wake up in the morning, what gets you excited about your business?

JMS: When you think about it, the knife was one of humankind’s earliest inventions. Here

I am, going in to work every day with a team of passionate, dedicated people who have made it their mission to improve something that’s been around since before Homo sapiens even walked this earth. That’s a pretty heady thought.

SD: What does SOG need to do in the future to maintain its leadership position?

JMS: Stay true to our founding principles. People love us for our unique design qualities combined with best-in-class utility and practicality. As long as we continue to express those qualities in increasing ways, we will stay ahead.

announcing your new duties, Spencer Frazer (SOG’s founder) said, “As we’re embarking on a period of growth and expansion, his deep understanding of manufacturing goods across diverse market sectors will serve us well.” Does that mean you intend to expand beyond your traditional base?

JMS: Our traditional base is already broad. SOG’s tactical image speaks to absolute mission critical utility. However, those qualities also service a wide range of customers in a number of activities. We intend to build on this. I’ve worked in manufacturing my entire career and am joining SOG as it returns to including a select range of fully made-inUSA products. We hope to build on this in the future, such that SOG can do its part in rebalancing the global supply chain, creating more employment in the U.S. and creating more demand in our export markets for domestic product. Booth #425. (sogknives.

com)

remington outdoor company and buck knives enter into a new partnership

Remington Outdoor Company has signed Buck Knives on as its new official licensee of Remington cutlery. “We are excited to align ourselves with Buck Knives,” says Jordan Davis, Remington’s vice president of marketing and business development. “They have a passion for

the outdoor industry and a commitment to quality products.” Buck Knives, no stranger to the outdoors, has been supplying outdoorsmen with sports cutlery for more than 110 years. “Remington is a prestigious company, with a strong focus on building

dependable, reliable products,” says CJ Buck, CEO and chairman of Buck Knives. “It is an honor to partner with another iconic company. They represent everything we believe in when it comes to a commitment to consumer value and quality products.” Booth #14229. (remington.com)

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BC_056

Battle Rifles Company Gets Wet and Wild With BR4 Cutlass

ack in the days of wooden ships, the preferred weapon of choice was the cutlass, a sword that was durable enough to endure the harsh sea climate. Although the Age of Sail has long since passed, there are still times when it is necessary to have a weapon that can handle the extremes of life on or near the sea. Battle Rifle Company’s new BR4 Cutlass rifle is designed for those with sea legs, who don’t see the ocean spray as an inconvenience. Based on the company’s Spectre rifle, the BR4 Cutlass was specifically designed for MARSEC (Martime Security) operations and shipboard usage. And for 2017, this seaworthy rifle will be available in all-new Battle Rifle Ocean Blue, a

marine gray-blue worthy of an idyllic seascape. Beyond its pretty finish, this weapon features a durable construction to ensure long-lasting performance in extreme conditions, while its extended rail and low-profile gas block allow for plenty of accessories to be installed. “The rifle is perfect for anyone who works, lives, or plays on the water,” says spokesman Chris Kurzadkowski of Battle Rifle Company, which is a noted custom builder of AR-style rifles for law enforcement, tactical shooters and government agencies. “We have customers in law enforcement in places like Louisiana, Florida, Texas, and Puerto Rico. We have ship’s captains of commercial fishers in Alaska, Florida,

The seaworthy BR4 Cutlass, based on the Spectre rifle, was specifically designed for maritime security operations and shipboard use.

and California. And we have boaters on all three coasts using our rifle. The rifle is an all-weather weapon that functions well in all situations.” The BR4 Cutlass features a combination of Naval Special Warfare coatings, NP3 components, and stainless-steel fasteners that ensure that the rifle remains functional in practically any environment. It was also built so that no direct ferrous metal-to-metal contact is made throughout the rifle, and that helps ensure that there is corrosion-free operation even after months at sea. In other words, this is a firearm that can handle some serious H2O and still be counted on when it is needed most. “The tests that we have performed have lasted for 30 days continuous under saltwater conditions,” adds Kurzadkowski. “The rifle functioned without mishap. This was an extreme condition. Under normal conditions with typical salt spray and exposure to the elements, the rifle can go for months at a time without worry.” Although Battle Rifle Company won’t be able to show a rifle that has been submerged for weeks, visitors to its booth can see the company’s all-new 2017 model in Battle Rifle Ocean Blue in an actual fish tank filled with water. Booth #10067. (battleriflecompany.com) —Peter Suciu

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1/19/17 12:26 PM 12/14/16 11:36 AM

news

Ready, Willing And Able

Mossy Oak’s Pro Staffers want to help retailers By Brian McCombie

ossy Oak is seemingly everywhere in the outdoor and shooting sports industries, as the company’s camouflage patterns adorn everything from firearms and bows to bikinis and vehicles. One more facet of the company that can be found all over the nation? A veritable army of Mossy Oak Pro Staffers, more than 1,000 strong and growing, ready and able to help your operation sell more products.

According to Tim Anderson, Mossy Oak’s director of public relations, the Mossy Oak Pro Staff consists of about 25 regional Pro Staff Managers who oversee approximately 1,100 individual Pro Staff members. “To help licensing companies move product, Mossy Oak makes the Pro Staff available to work in-store promotions, dinners, shows, and other events,” he says. “It really is a grassroots approach to moving product with the Mossy Oak pattern on them.” But Mossy Oak’s Pro Staffers assist retailers in ways that go well beyond selling Mossy Oak–licensed product lines. “We tell our team to do anything a retailer asks them to do to help at an event,” says Anderson. “Obviously, working in the stores and helping consumers make buying decisions is important. Answering product questions or hunting-specific questions is also valuable to the retailer and the consumer. In addition to that, our team will pull stock from the back if needed, collect carts from out in the parking lot, or help direct traffic. We do absolutely anything to help the retailer have a successful event. It’s all part of the Mossy Oak partnership.” All of this comes at no cost to the retailer.

Jeremy Parris is the manager for the hunting, camo, and footwear departments at Bass Pro Shops Number 7, in Concord, North Carolina. He has had Mossy Oak Pro Staffers on hand during the store’s Fall Hunting Classic promotion, which offers customers a number of hunting and outdoor seminars, guest appearances, and all sorts of sales. “We definitely benefit greatly from having Mossy Oak Pro Staff available for our customers here in Concord,” says Parris. “They help provide that next level of experience and knowledge about products. Having the Pro Staff members here to answer customers’ questions, in addition to being a face of the brand, really helps close some sales.” By sharing their personal experiences afield, the Pro Staffers assist customers in making better-informed buying decisions. Parris adds that Mossy Oak Pro Staffers lend a big hand when customers are looking for camo apparel, deer and turkey hunting accessories, and firearms. You can also find these Pro Staffers at hundreds of conservation group dinners and banquets every year, including events held by Ducks Unlimited, the National Wild Turkey

Mossy Oak Pro Staffer Scott Davis assists a potential customer.

Mossy Oak’s Pro Staff program is designed to help retailers sell efficiently, boosting the allimportant bottom line.

Federation, and the Rocky Mountain Elk Found ation. Mossy Oak Pro Staffers attend the growing number of wild-game dinners being sponsored by churches, veterans groups, and charities. “At these types of events, we are there as Mossy Oak ambassadors, showing our support for the groups and sportsmen who are dedicating their time and resources to these important conservation and charity causes,” says Anderson. So, how does one become a Pro Staffer for Mossy Oak? It’s no surprise the basic requirements for joining the Pro Staff team include a passion for hunting and being outdoors—and a heartfelt desire to share those experiences with others. But Mossy Oak’s National Pro Staff are also members of the hunting community who are recognized for their hunting expertise and accomplishments, which include work in video, television, and/or written media (print and web based). There is an online application that must be filled out. Anderson and his regional managers evaluate applications and schedule interviews. One area Anderson is always looking for more help: female Pro Staffers. Currently, between 40 and 50 of the Pro Staff slots are filled by women. “Mossy Oak is a huge supporter of more women entering the hunting market and other outdoor pursuits,” says Anderson. “And we want our Pro Staff to reflect that demographic. Along those lines, we’d certainly love to work with retailers who are also encouraging women to get into hunting and other outdoor activities through various in-store promotions and events.” Think you have what it takes to be a member of the Mossy Oak Pro Staff? Then visit the Pro Staff website (mossyoak.com/prostaff). Would you like to find out how Mossy Oak Pro Staffers might help your retail operation, or your group dinner or charity event? Tim Anderson is ready to take your call. Booth #2652. (563-922-2086; tanderson@mossyoak.com)

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Case Opened...and Closed

t this year’s SHOT Show, Explorer Cases is truly on the case with its new X-Long Gun Case. With an interior length of 60 inches, it can accommodate most .50-caliber rifles without your having to break them down. As with all Explorer Cases, this new X-Long model is made of a high-quality copolymer polypropylene compound, which means it is waterproof and airtight. It is also shock- and crush-proof, and locks out dust, sand, and humidity.

To further make its case, Explorer Cases, which was founded in 1970 in Bologna, Italy, is also introducing three new handgun cases: the 4419 6-Pistol Case, which is available with pre-cut foam for six full-size handguns and 12 magazines or standard pre-cubed foam; the 5823 12-Pistol Instructor’s Case, which can hold 12 full-size handguns and up to 24 magazines, and is available with a telescopic handle, heavy-duty wheels, and side handles; and the 7630 24-Pistol Rangemaster’s Case, which is truly for those looking to master their domain. This can hold 24 full-size handguns and 24 magazines. It also features a telescopic handle, heavy-duty wheels, and side handles. For those who travel with their firearms, the company is introduc-

NEW PRODUCTS

ing the Ultimate 3-Gun Travel Solution Kit, which might be the next best thing to a bug-out bag. The kit includes a durable, hardshell long-gun case with separate, padded compartments for a pistol, rifle, and shotgun. There is room for storing magazines, base pads, and other accessories. Those who need to check luggage on a commercial airline will be happy to find that the kit has been designed to meet the 50-pound airline weight restriction, even packed with gear. Explorer Cases will also unveil its Drone Kits, which can be used to store and transport many of the various drones on the market today. The line will include hardshell cases with custom-designed padded bags. “Explorer Cases are simply built stronger to last longer,” says Doug Pircher, general manager

for Explorer Cases USA/ International Supplies. “Our products offer the utmost utility and convenience, but are made, as

we like to say, ‘To Hell and Back Tough.’” Booth #2810. (explorercases-usa.com) —Peter Suciu

The X-Long Gun Case can accommodate most .50-caliber rifles without your having to break them down. It is also waterproof and airtight, as well as shock- and crush-proof.

BARRACUDAS ARE BACK! Visit the Kahr Firearms Group Booth

#15949 FOREST CAMO

PEPPER

NUTMEG

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www.magnumresearch.com

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news

Retail Magnetism

Seirus Innovation’s savvy marketing attracts customers to its hot line of cold-weather apparel

By Robert F. Staeger a ll it instinct. Call it OCD. No matter what you call it, when you’re walking by a booth and you see a facemask hanging open, you’ll have the urge to close it. And that’s when the magic happens. Jack Autry, sales manager for Seirus Innovation’s hunting division, explains the thinking behind the company’s Magnemask display: One of the guys working the SHOT Show booth took the Magnemask and pulled it away from the mannequin’s face. “Just watch,” he said. Everybody who walked by reached out to fix it, says Autry, “and halfway up it snapped into place. That’s how they see—‘Oh, it snaps up, it’s magnetic!’”

That bit of marketing savvy put the Magnemask on the radar at last year’s SHOT Show. This year the Realtree Xtra camo version of the mask is reaching retail stores. As with many of Seirus’ hunting products, it was developed by the company’s snow sports division and later modified for hunters. “We’ve had great success on the snow sports side with proprietary materials and patented products, so we springboard off those products that were traditionally black to bring them over to the hunting market, with subtle changes.” One of the best examples is Seirus’ extreme all-weather shooter’s glove. “On the index finger there’s no pad, there’s no grip, there’s nothing,” says Autry. “On the rest of the hand it has our tactile feel. But the finger is very sensitive, so when you slide inside the trigger guard, nothing can catch, and you can feel the trigger sensitivity.” But the Magnemask, a Combo Clava with magnetic seams in its facemask, is the splashiest entry. The mask itself is Neoprene on the outside for cold protection, with Neofleece, an exclusive fourway stretch fabric, on the inside for comfort and warmth. The mask snaps down and back up thanks to a magnet in the seam—a seam that changed from gray to brown to better fit the Realtree Xtra camo pattern. “We’re always trying to pay attention to details when we produce a product for a certain sales channel,” says Autry. “The facemask can be pulled down for convenience and comfort so you can talk on the phone or drink a cup of coffee. You don’t have to take off the whole Combo Clava to have access to do whatever you need to do. Also, the facemask design directs your breath away when you exhale, which reduces fogging of glasses, goggles, or binoculars.”

It’s quiet, too. “That’s the other thing about the magnet,” he says. “Nobody wants Velcro in the field; you don’t want to spook any game. And when it gets cold, the magnets don’t freeze; they’re insulated by our piping. It’s a very functional piece.” Seirus puts its best foot forward at the retail level. “In our packaging, we strive for what we call a 20-20 rule,” says Autry. “If somebody has a full set of Seirus products on the racks, we strive for the effect that within 20 feet, they make a decision to go look at the products, and within 20 seconds they make a decision to buy it.” The packaging is designed to let the potential customer interact with the product. “All our products can be tried on before you pur-

chase. That gives us an upper hand at the retail level,” says Autry. Sell-through is important, particularly since Seirus’ products have a higher price point than some competing products in their category. “Outdoorsmen, people that have to deal with the cold, are not afraid to spend money on a premium product,” says Autry. But Seirus isn’t just the Magnemask. “We like to say Seirus is five lines, one company,” says Autry. “We have gloves, liners, face protection, hats, and essentials [boot dryers and chargers]. We’re kind of a one-stop shop for your cold-weather accessory needs.” Among the gloves are the Heattouch and the Heatwave brands. The Heattouch is an electronic product using a proprietary

Most of Seirus’ mask and Combo Clava products originate in the company’s snow sports division, after which successful designs are adapted for cold-weather hunters with camo and other changes.

If you see the Magnemask hanging open at the Seirus booth, you’re going to want to fix it.

Heatfusion panel that covers the back of the hand and wraps around the fingertips. “You can feel the heat right away,” says Autry. “There’s not a wire there, or fibers, or cables, that inevitably break or wear out over time.” Covered in Realtree Xtra, Heattouch gloves have three heat settings, and the batteries can be hot-swapped in the field. And they’re thin enough that they can be used as a liner for another, bulkier glove. “It’s somewhat like a second-skin feel.” The Heatwave glove operates differently, as its shiny silver interior indicates. It has a kinetic heat return system. “It’s actually a dual-stage heating product,” says Autry. “It takes your body temperature and moisture and amplifies the temp by four to five degrees, and then is also reflective, returning 20 percent more warmth.” Next up are the other headwarmers, including the Combo Clava, which the Magnemask was based on. “The Combo Clava is one of our top-selling products,” says Autry. “We just took one of our top-selling products and we made it better.” The clavas’ beaked Neofleece facemasks are designed to direct your breath away from your face, keeping fogging to a minimum. “Little holes in the mask allow you to breathe normally and talk normally,” says Autry at the end of our phone interview. “I could have one on right now and you couldn’t tell the difference in my voice.” Say, who was that masked man? Booth #11740. (seirus.com)

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BC_055

Swarovski Optik and Kahles Re-Engage

yone who understands high-end optics has Kahles in their vocabulary. But to the legions of high-end glass shootn ers in the U.S., Kahles may only be known as a pioneer in rifle optics, one whose products haven’t been offered for sale here in nearly a decade. This year will be different. Swarovski and Kahles are once again partnering on marketing and sales in North America. Both Christian Wildner, CEO of Kahles, and Albert Wannenmacher, CEO of Swarovski Optik North America, believe it is a win-win situation for both companies.

“The partnership will add a diversified product line to Swarovski’s existing product assortment catering to the discerning shooter,” says Wannenmacher. The revived relationship allows Swarovski to get into the tactical market with a superior product. “We have some great products that have become the riflescopes of choice for many U.S. shooters, and Kahles is looking forward to delivering some new and exciting ones in years to come,” says Wildner. The synergy between the two companies is obvious. Kahles can supply some great product for the tactical and shooting sports markets while taking advantage of Swarovski’s U.S. organization without competing with Swarovski’s hunting market. “The Kahles brand brings a product line that directly serves tactical shooters, which increases Swarovski’s offering of product to hunters, tactical shooters, and competitive shooters,” says Dean Capuano, Swarovski’s

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director of communications. “With the reach of Swarovski Optik, we will definitely bring Kahles product to more consumers than ever before.” Capuano also says Swarovski is looking forward to using its dealer network to help deliver the Kahles message directly to consumers. “We are very excited to have these great products to deliver to the shooting sports market,” he says. “Kahles has been part of the Swarovski family since the early 1970s, and was part of the Swarovski Optik North America family until 2008. Over the last few years, Kahles has had some very good growth, and we are looking forward to using the synergy with the Swarovski Optik brand to take Kahles to the next level.” Booth #12120. (kahles.at/us) —Robert Sadowski After an absence of nearly 10 years, Kahles riflescopes will once again be offered for sale in the United States.

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SHOW SCENES

WHAT A SHOW!

Certainly SHOT Show has lots of new products. But it’s really much more than that. For four days, the various and wide-ranging members of the shooting sports industry come together to network, attend education seminars, and see old friends. In fact, the 2017 SHOT Show is really a celebration of the very folks that make America great. See you next year!

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