SHOT Daily - Day 2 - 2019 SHOT Show by SHOT Business

SHOOTING HUNTING OUTDOOR TRADE SHOW 1979–2019 NEW PRODUCT REPORTS

FEATURES

NEWS

Leupold supports publicland hunting in a unique manner PAGE 72

A sub-compact strikerfired pistol enters the line PAGE 8

LEATHERMAN FREE LAUNCHES

CUTTING A NEW PATH

The company reinvents the multi-tool category PAGE 4

Crimson Trace is moving beyond laser sights PAGE 74

MARCUS THE LLAMA

SHOT Daily hits the floor to find the latest optics from the show P. 12. And see what’s new in ammo P. 24 and outerwear P. 34

MOSSBERG’S BIG SURPRISE

DAY 2 , JANUARY 2 3, 2 019

T H E DA I LY N E WS O F T H E 2 0 1 9 L AS V EGAS S H OT S H OW B ROUG H T TO YOU BY T H E B O N N I E R CO R P O RAT I O N A N D T H E N SS F

CAPTURING ONLINE SALES

ack of inventory remains one of the biggest frustrations for consumers today. And thanks to the giant online retailers—notably Amazon— customers have come to expect nearly unlimited product choices. “When they don’t find what they want at a brick-and-mortar retailer, the customer instead opts to go home and buy online,” said Hank Yacek, industry retail consultant for Point of Impact. “It is made worse when the online presence for these retailers isn’t that good.” Even as the traditional brick-and-mortar retailer remains an important facet of the industry, the role of online sales continues to grow, and a well-designed online sales program is more critical than ever. Yacek, along with Gearfire CEO Chad Seaverns, highlighted the benefits of an omnichannel strategy of in-store sales, internet, social media, telephone, and mobile at the SHOT University session Streaming Inventory and the Power of Online Sales. “The majority of in-store sales, whether you realize it or not, are influenced by

online research and browsing,” said Seaverns. In an increasing number of cases, consumers are opting to buy online and pick up in the store. Technology can help make those sales and be used as part of a modern pointof-sales (POS) system to track inventory. However, it isn’t enough to simply have a website and hope for the traffic to come. “Your website really needs to be ‘phone first,’” suggested Yacek. “Today’s consumer always has a phone in the pocket.” Having a website that is not mobilefriendly is in essence alienating most modern consumers, added Seaverns. While online will increasingly become a factor in drawing in a younger demographic, for most retailers, it won’t be enough to transform the independent shop into the next 600-pound gorilla. “Sure, you may land some customers online, but don’t think you can become the next national powerhouse,” said Yacek. “This is really about working with your local customer base.” —Peter Suciu

Even as the traditional brick-and-mortar retailer remains an important facet of the industry, the role of online sales continues to grow.

Kim Rhode Honored with Winchester Legend Award

im Rhode has received the first-ever Winchester Legend Award. “Her list of achievements is unprecedented,” said Matt Campbell, vice president of sales and marketing for Winchester Ammunition. “More important, she is a tremendous ambassador for the shooting sports and the hunting industry.” Rhode is a six-time Olympic medalist, and the first American athlete in

history to win six consecutive medals in an individual sport, going against the world’s toughest competitors using Winchester AA shotgun shells. Rhode is currently preparing for the 2020 Olympics in Tokyo. “Winchester has been with me since day one,” Rhode said. “They have been my family, and they mean everything to me. Thank you for this prestigious award.”

POP-UP PREVIEW

The Pop-Up Preview allows NSSF to introduce hundreds of manufacturers to retailers, ranges, distributors, marketing professionals, and outdoor media members attending the SHOT Show. And just like a pop-up couture shop, Pop-Up Preview is designed to be a one-day-only event. Pop-Up Preview can be found in the Palazzo Ballroom on the fifth floor of the Venetian. The focus will be on products that complement the shooting sports as well as hunting, including clothing, footwear, cameras, tents, and other gear.

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NEWS

LIGHT AND FAST

Tim Leatherman in his Oregon factory—the man knows how every machine on the floor works.

Leatherman Free Launches Six new models break the multi-tool mold By David Maccar

eatherman could easily rest on its sterling reputation and its already stellar lineup of multipurpose tools. But it hasn’t. And for the past five years, a team of engineers and product developers at the toolmaker’s Oregon headquarters has been toiling away on a new line of tools that represents the future of the company—and the multi-tool category it invented. The result is the new Leatherman Free. “We did a ton of research over the course of five years— design, research, and testing— to come up with Free,” says Leatherman CEO and president Ben Rivera. The Free line has a concept that flows throughout the six models planned for launch at the 2019 SHOT Show. They all can be easily incorporated into everyday life, perform a surprising number of functions, and are designed purposefully to feel good to the user. Free isn’t about just the addition of a few new features or a rearrangement of implements. It’s an entire rethinking of how a multi-tool should be built and used. One of the biggest innovations across all the Free tools is the inclusion of proprietary magnetic architecture. That

simply means friction isn’t the only thing keeping the tools where they’re supposed to be. Magnets allow the tools to open and close more easily. This also gives the tools an overall smoother feel, and the new system greatly reduces wear and tear on individual implements. “A big part of Leatherman Free is that all the tools are accessible, not just the knife. And all of these tools, including the pliers, are now one-hand accessible,” Rivera says. Included in this system is another buzz term among the Leatherman engineers: epic haptics. This means there’s a definite click that you can feel and hear when each tool is opened or closed. It lets you know the status of your multi-tool without having to look, and there’s no tension like you find with spring-based designs. When it comes to these new Leatherman multipurpose tools, it will pay to let customers handle them side-by-side with more traditional multi-tools made by other manufacturers. I was one of the first outside the company to handle the Free

prototypes. The feel and ease of use incorporated into each model are a major departure from everything that’s currently on the market. It will likely redefine the multi-tool category that Leatherman invented and set the direction for the company. Free is composed of six tools, in three series. The P Series is based on the popular Leatherman Wave. It’s built around a heavy-duty set of pliers and wire cutters (the jaws on these pliers are the most robust Leatherman has ever made), and features many of the familiar implements found in classic Leatherman tools. SRP: P2, $119.95; P4, $139.95. Available April 2019. The Free T Series is a better take on a Swiss Army knife multi-tool arrangement, built around a light pocketknife and featuring 8 to 10 tools in a convenient size that’s easy to stow anywhere SRP: T2, $39.95; T4, $59.95. Available June 2019. The Free K Series is a bit bigger and built around a sizable 3.5-inch folding knife. SRP: K2, $79.95; K4, $89.95. Available August 2019. Booth #14512. (leatherman.com)

Although the 12-gauge semi-auto shotgun remains the top choice for many waterfowlers, there is renewed interest in 20-gauge versions. As shotgun and ammo technology continues to evolve and improve, hunters are finding that the softer-recoiling 20-gauge offers performance near that of its bigger brother, but in a far more comfortable package. To serve this burgeoning market, Winchester is using the 2019 SHOT Show to introduce a 20-gauge version of its popular SX4 semi-auto. I had the chance to see how well the gun performs in the field when I shared a duck blind last month with Rafe Nielsen, marketing director of Winchester Repeating Arms. “The changeover from the SX3 to the SX4 was primarily aesthetics,” he said. “We didn’t alter the operating characteristics of the gun. What we did change was how it fit and felt in the hunter’s hands. The SX4 has a slimmer grip, a more forward balance point, and larger operating handles to make using the gun easier while wearing gloves.” You’ll see those features on the new 20-gauge, but, as Nielsen said, “Hunters will find that the smaller platform of the 20-gauge makes it quicker and easier to shoot. It also weighs less, making it easier to carry on a pheasant hunt, and it has far less recoil than a 12-gauge.” During our hunt, I found that the SX4 came up fast and swung easily. Coupled with Winchester Blind Side loads, the gun dropped both ducks and the occasional Canada goose. On one long crossing shot, Nielsen took a fastmoving mallard drake that I thought might be out of range. As it fell to earth, Nielsen noted, “That duck was probably in 12-gauge territory, but this 20-gauge still nailed it. In most cases, you’re really not giving up anything using the 20 over the 12.” To sell the 20-gauge SX4, Nielsen said, retailers should focus on the gun’s ease of use. “Typically, the 20 has been marketed as a youth gun or something for smaller-statured shooters, as well as women. But it’s far more than that. It should also appeal to many men who are tired of being pounded by their 12-gauge. The gun is light, fast, and easy to operate. It kicks far less than a 12-gauge. And finally, it’s just a whole lot of fun to shoot.” The gun is scheduled to ship midsummer. Booth #13334. (winchester guns.com) —Slaton L. White

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1/23/19 8:08 AM

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news

The clear magazine for the Mossberg MC1SC adds distinction and practicality to the platform.

Mossberg’s Big Surprise The manufacturer’s second handgun debuts at the 2019 SHOT Show By Richard Mann

istinguished firearms journalist once expressed his disgust with the demise of d great American gunmaking. He felt we’d strayed too far from our hand-fitted, blued-steel-and-walnut gunmaking heritage. I argued those were European traditions; America’s gunmaking legacy started with the Hawken brothers in the 1820s. A standardization of materials and craftsmanship, the Hawken rifle could be delivered rapidly for less than a fortune. It was the gateway to today’s easily constructed, high-performance firearms that workingmen can afford. Oscar Mossberg—a Swedish immigrant—embraced this notion, and in 1919, he began production of his first firearm. It was a four-shot, .22-caliber pistol called the Brownie.

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That little pistol, designed for trappers to dispatch captured animals, led to .22 rifles and shotguns. Ultimately, Mossberg became famous for shotguns, and more recently for innovative rifles like the MVP, which will accept AR-style magazines. One hundred years later, the company Oscar started is still in business. It’s still family-owned and still operates on the premise that trustworthy, durable firearms can be manufactured in bulk, for prices blue-collar Americans are happy to pay. To celebrate its 100th anniversary, Mossberg decided to return to its roots and build another handgun. It would be a handgun that would have wide market appeal, one that could be produced in mass quantities and offered at an affordable price. But most important, it would be a handgun that everyday Americans could trust to save their lives. That pistol, which is debuting at the 2019 SHOT Show, is called the MC1SC, which stands for Mossberg Carry One Sub Compact. The MC1SC is a striker-fired, polymer-framed semi-automatic that feeds from a detachable single-stacked magazine. Admittedly, that describes a lot of modern handguns. But, really, it’s not just another version of the same old thing. Company engineers began working on this project more than two years ago, and along the way they created a very appealing concealed-carry handgun. Last fall, Mossberg invited a small school bus full of gun writers to Gunsite Academy to get a close look at the MC1SC. Three days and more than 10,000 rounds later, the consensus was that Mossberg had done its homework and developed a sub-compact defensive firearm that filled and fit large and small hands alike very well. It’s also a pistol that retailers and consumers could relish, as it proved to be reliable, durable, and comfortable to shoot, and delivered unexpected precision from a less-than-20-ounce pistol with a 3.4-inch barrel. The frame of the MC1SC is made of glass-reinforced polymer and features aggressive grip texturing and a palm swell. The slide is machined from stainless steel, has grasping grooves front and rear, and is finished with a DLCPVD coating. It comes standard with low-profile three-dot sights. Truglo Tritium Pro Night Sights

1/23/19 8:09 AM

NEWS

Mossberg is celebrating its 100th year of manufacturing firearms with the introduction of a sub-compact defensive handgun—only the second handgun in the company’s history.

Though separated by 100 years, Mossberg’s first pistol (bottom) and its second (top) are both innovative.

are an option. Interestingly, the dovetailed slide is compatible with SIG Sauer No. 8-style aftermarket sights. The pistol is shipped with one flush-fit 6-round and one extended 7-round magazine. The magazines are the first modern innovation you’ll notice—they’re clear. The entire magazine body is manufactured of

see-through polymer. This means that at a glance, you can determine exactly how many rounds are inside. At first, all the smart gun guys in attendance for the unveiling were skeptical of the magazines. However, we quickly learned the high lubricity of the clear polymer aided insertion, and that they were resilient and

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extremely practical. The most innovative feature of the MS1SC is how it is fieldstripped. After removing the magazine and making sure the pistol is unloaded, you lock the slide to the rear. The next step is to remove the plate at the rear of the slide. This is easily done and allows the striker assembly to be pulled from the slide. Finally, after grasping the slide, the slide stop is depressed and the slide slips off the frame, allowing the barrel and recoil spring to be removed. You do not need to foolishly pull the trigger, and the pistol can be fieldstripped and reassembled in less than 20 seconds. Working through a variety of practical drills under the tutelage of Gunsite Academy instructors, I found head shots at 15 yards to be no problem. I managed a run on Jeff Cooper’s famous El Presidente drill in less than 10 seconds, and executed the Dozier Drill in less than three and a half seconds. I probably fired somewhere in the neighborhood of 600 rounds over the course of the three days and did not experience a single stoppage. In fact, I borrowed a handful of CCI 9mm Luger shotshells from one of the instructors and discovered the little MC1SC cycled them perfectly.

That’s something very few 9mm pistols will do. Mossberg will initially be offering five versions of the MC1SC. There’s the standard model with the three-dot sights and one with a cross-bolt safety. Then there’s the upgraded model with night sights, and another with a Viridian laser. Finally, there’s the Centennial Edition with 24-karat gold accents, which will be limited to 1,000 units. With the exception of the limited model, suggested retail prices will range from $425 to $526. That means street prices will start around $370 or so. That’s a buy-it, bringit-home, and never-have-to-tellthe-wife price. After my time with Mossberg’s second pistol, I’m left with only one disappointment. As appealing and innovative as it is, its name— MC1SC—seems more like an SKU number than a description of what will likely be the best new gun of 2019. Something a bit more grandiose would have been more fitting. It could have just simply and very descriptively been called the Centennial. What better name could reflect Mossberg’s growth and the legacy of great American gunmaking we all enjoy today? Booth #12734. (mossberg.com)

1/23/19 8:09 AM

OPTICS

BARSKA The 1–8x24mm SWAT-AR scope is designed for accurate close- to mid-range or MSR-style rifles.

AI M PO I N T The Advance Compact Reflex Optic (ACRO P-1) is a compact, non-magnifying red-dot sight developed for use on pistols.

Clear Objective

Optics manufacturers are embracing technology in a big way

By Robert Sadowski he clear objective of optics manufacturers this year is to take full advantage of available technology to kick products into high gear. For example, you’re going to see riflescopes that talk (via Bluetooth) with laser rangefinders and custom ballistic data to make that long shot easier. First-focal-plane scopes (FFP), which traditionally have been more expensive than second-focal-plane scopes (SFP) and seen limited deployment, are now moving to center stage. As a result, FFPs are now being offered at a wide range of price points. Finally, optics for concealed-carry pistols are becoming a trend, and many brands are now offering red-dots with small footprints.

Aimpoint

The Advance Compact Reflex Optic (ACRO P-1) is a compact, non-magnifying red-dot sight developed for use on pistols that’s powered by a single CR1225 battery (up to one year of continuous operation). What sets this sight apart from other reflex red-dots is the unit is completely enclosed,

B US H N E LL Forge binoculars (four models) have an antireflection coating on lenses and prisms for bright images.

making it more durable in the field. SRP: $660. Booth #41573. (aimpoint.com)

Barska

The 1–8x24mm SWAT-AR riflescope (SRP: $269.99) is designed for accurate close- to mid-range or MSR-style rifles. Features include a variable illuminated mil-dot reticle with adjustable reticle brightness. Comes with scope caps and a 30mm cantilever scope mount. Booth #3257. (barska.com)

Bushnell

With three new optic lines— Prime, Nitro, and Forge— Bushnell has all price points covered for scopes, spotters, and rangefinders. Prime is a featurespacked budget line that includes a high-end EXO Barrier coating. Prime riflescope models include a 1–4x32mm (SRP: $155.95), 3.5–10x36mm (SRP: $179.95), 3–9x40mm (SRP: $215.95), 4–12x40mm (SRP: $275.95), and 6–18x50mm (SRP: $359.95). All are second-focal-plane scopes.

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PRODUCTS

Two Prime laser rangefinders include a 5x20mm (SRP: $239.99) and 6x24mm (SRP: $194.95). Both feature an ARC Mode for angle range compensation with uphill and downhill shots. Prime spotting scopes feature a roofprism design and come in three configurations, a 16–48x50mm (SRP: $359.99) and two 20–60x65mm models with either a straight or angled eyepiece (SRP: $431.95). All have waterproof construction and a lifetime warranty. Value-priced Prime roofprism binocular models are waterproof and come in six models: 10x25mm (SRP: $107.95), 8x32mm (SRP: $143.95), 10x28mm (SRP: $155.95), 8x42mm (SRP: $167.95), 10x42mm (SRP: $179.95), and 12x50mm (SRP: $215.95). Hunters and precision shooters alike will find that the Nitro line offers a higher level of performance. These second-focal-plane riflescopes come in 35 configurations and feature the EXO Barrier lens coating, side parallax adjustment, flip-up Butler Creek scope covers, sun shade, and multiple ballistic reticle options. Models range from 2.15–10x44mm (SRP: $419.95) up to 6–24x50mm (SRP: $839.95), and come in either a matte-black or matte-gray finish. The Nitro 6x20mm laser rangefinder (SRP: $359.95) can range out to one mile and beyond. It features ARC, Scan, Brush, and Bullseye modes to suit the situation. Two Nitro spotters— 15–45x65mm (SRP: $719.95) and 20–60x65mm (SRP: $899.95)—feature ED prime glass with Bushnell’s EXO Barrier coating. The three new Nitro binocular models feature a roof-prism design, ED Prime Glass lenses with EXO Barrier lens coating, and a rubber armor housing to protect the binocular from rough use. Configurations include a 10x25mm (SRP: $299.95), 10x36mm (SRP: $359.95), and 10x42mm (SRP: $419.95). All feature a gunmetal gray finish and pebble texture for a sure grip. The Forge line offers many of the features and technologies ported over from the high-end Elite Tactical line. The three riflescope models include a 2.5–15x50mm (SRP: $899.95 to $1,019.95, depending on reticle), 3–18x50mm (SRP: $959.95 to $1,079.95, depending on reticle), and a 4.5– 27x50mm (SRP: $1,079.95 to $1,139.95, depending on reticle). All are second-focal-plane scopes with side parallax adjustment and exposed zero-stop turrets. Available in matte-black or mattebronze finish. Forge spotting

B U S H N E L L Prime laser rangefinders include a 5x20mm and a 6x24mm. Both feature an ARC mode for

angle range compensation with uphill and downhill shots.

scopes come in three variants, a 10–50x60mm (SRP: $1,379.99) and two 20–60x80mm models with either a straight or angled eyepiece (SRP: $1,439.95). All offer ED Prime Glass lenses that deliver true-to-life color, even in low-light conditions. Forge roof-prism binoculars come in four models: 10x30mm (SRP: $419.95), 8x42mm (SRP: $551.95), 10x42mm (SRP: $575.95), and 15x46mm (SRP: $959.95). All have an anti-reflection coating on lenses and prisms for the brightest images, and PC-3 phase coating on the prisms to enhance resolution and contrast. Booth #14551. (bushnell.com)

CenterPoint

The new 3–9x40mm FFP riflescope (SRP: $179.99) is an economical, first-focal-plane, etchedglass-reticle model. The scope features a one-piece 1-inch tube, multicoated lenses, and side parallax adjustment. The new 3–12x44mm PLT (Precision Lock

Turret System) riflescope (SRP: $129.99) features zero-locking and resetting capabilities, ballistic MOA reticle, glass-etched reticle, and a one-piece 30mm tube body. Booth #13940. (crosman.com)

Crimson Trace Corp.

CTC is getting into more traditional riflescopes designed to meet the needs of tactical, long-range, hunting, and recreational users. The line ranges from a 1–4x24mm to a 5–25x56mm (SRP: $499 to $1,999). All scopes feature an illuminated custom reticle in the first focal plane, either 30mm or 34mm one-piece tubes, and flip-up caps. The new line of red-dot sights for pistols and long guns includes five new products designed for 3-Gun competitors, home defenders, hunters, and recreational plinkers.

C E N T E R PO IN T The new 3–9x40mm FFP riflescope is an economical, first-focal-plane, etched-glass-reticle model.

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PRODUCTS

G PO The frame of the Passion HD binocular is highperformance magnesium.

FL I R The Scion thermal monocular is available in two variants: The OTM (Outdoor Thermal Monocular) is for outdoor applications and the PTM (Professional Thermal Monocular) is designed for law enforcement use. The CTS-1000 is a closed red-dot sight with a 2 MOA aiming reticle designed for use on a rifle. The CTS-1100 is a 3.5X battlesight with a custom and fully illuminated Crimson Trace advanced hybrid BDC reticle. This sight is designed primarily for use on a long gun. The CTS-1200 is a red-dot reflex sight that is compact, uses a 3.25 MOA aiming reticle, and is designed for mounting on a pistol. The CTS-1300 is a compact, open red-dot sight with a 3.5 MOA dot. This sight is designed for use on a long gun and delivers a wide field of view. The CTS-1400 is similar to the CTS-1300, except it incorporates a motion-detection system to auto shutoff and save battery life. The new Lasersaddle LS-250 red laser sight (SRP: $169) and LS-250G green laser sight (SRP:

C R I M SON T RAC E The Lasersaddle laser sight is designed specifically for the Mossberg Shockwave.

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$219) are designed specifically for the Mossberg Shockwave. The simple to install Lasersaddle sight secures to the firearm’s receiver and upper area, and operates with three distinct activation points, including one that can be accessed by left-handed users. The batteries can also be easily changed via a rapid-change battery cap on the sight’s exterior; the laser sight does not have to be removed from the firearm during this operation. The Lightguard (SRP: $89) series features a 110-lumen LED light that seamlessly attaches to the accessory rail of popular compact pistols from Smith & Wesson, Springfield Armory, SIG, Glock, and Ruger. New to the Laserguard product line are red and green laser diodes for Smith & Wesson’s M&P .380 Shield EZ and the SIG P365 pistols (SRP: $229, red; $309, green). The new CWL-300 (SRP: $69.99) is a compact, handheld tactical light that pushes 200 lumens of LED light. It runs off one CR123A battery and has four operation modes: high beam, low beam, momentary, and constant. Booth #13729. (crimsontrace.com)

FLIR

The Scion series thermal monoculars (SRP: $2,495) are available in two options: The OTM (Outdoor Thermal Monocular) is for outdoor applications, and the PTM (Professional Thermal Monocular) is designed for law enforcement use. Both types are packed with advanced features like Bluetooth connectivity. Booth #20001. (flir.com)

GPO USA

The Passion HD binocular series is German designed and engineered and is built on a durable, high-performance magnesium

frame. Other features include a locking pop-up center-focus diopter, smooth-rotating locking eyecups, and a magnesium microbridge for maximum hand-holding comfort. Models include an 8x42mm (SRP: $1,088.88), 10x42mm (SRP: $1,111.10), 8.5x50mm (SRP: $1,399.99), 10x50mm (SRP: $1,422.21), and 12.5x50mm (SRP: $1,444.33). For hunters, the new Passion 4X 6-24x50mm riflescope (SRP: $1,111.10) features a 30mm machined aircraft-grade aluminum main tube, MOA ballistic reticle, ¼-MOA target turrets for longrange dialing, GPObright hightransmission lens coating technology, and Passiondrop hydrophobic exterior lens coatings. Booth #N317. (gpo-usa.com)

Hawke Optics

The flagship Frontier line of riflescopes ($449 to $899, depending on reticle style) has been updated with new features like an exposed tactical turret with zero stop and index-matched lenses. FFP and SFP reticles are available. SFP models include 2.5–15x50mm and 5–30x50mm. FFP variants include a 3–15x50mm and 5–25x56mm models. The Frontier HD X binoculars include two models: an 8x32mm and 10x42mm (SRP: starts at $289). These roof-prism binos offer multicoated lenses, high-resolution BAK-4 roof prisms, and a lightweight, rubber-coated, magnesium alloy chassis. Booth #14200. (us.hawkeoptics.com)

Hi-Lux

To celebrate the 50th anniversary of the Automatic Ranging Trajectory (ART) riflescope, Hi-Lux is introducing the latest version of James Leatherwood’s innovative method of simplifying long-range shooting, the Hi-Lux ART M1000-Pro (SRP: $515). The 2–10x42mm ART scope uses an integrated mount that provides external adjustment through the trajectory cam to match your ammo’s trajectory curve. Once the known-size target is framed, the ART scope will automatically compensate for bullet trajectory from 200 to 1,000 yards. Booth #15441. (hiluxoptics.com)

Konus

Konus uses LCD technology to generate 10 different reticle patterns at the touch of a button in the EL-30 4–16x44mm riflescope (SRP: $469.99). Reticle patterns

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PRODUCTS

H I - LUX The ART M1000-Pro Automatic Ranging Trajectory (ART) scope uses an integrated mount that provides external adjustment through the trajectory cam to match your ammo’s trajectory curve. can be changed at the click of a button to suit a host of varied hunting applications, as well as target shooting, long-range precision, and tactical use. Three new digital night-vision devices include a 3–8x50mm riflescope (SRP: $1,219.99), a 3.5–7x50mm binocular (SRP: $489.99), and a 1–5x compact monocular (SRP: $399.99). All three units have photo and video recording capabilities, can be used day or night, and include total-darkness IR illuminators. The popular M30 line will see the 1–4x24mm (SRP: $224.99) and the 1.5–6x44mm (SRP: $259.99) with a German-styled post reticle

H AW K E O P T I C S The Frontier HD X binoculars include two mod-

els: an 8x32mm and a 10x42mm. These roof-prism binos offer multicoated lenses, high-resolution BAK-4 roof prisms, and a lightweight, rubber-coated, magnesium alloy chassis.

with a dual-illuminated circle dot in blue and red. These scopes are well suited for close-quarter, tactical, and dangerous-game usage. Booth #1246. (konuspro.com)

Leapers/UTG

New to the UTG Super Slim RMR mount series are UTG Super Slim mounts (SRP: $22.97) for the Trijicon MRO and Aimpoint T1. These precision CNC-machined mounts utilize locking Torx screws and square-shaped, integral recoil stops for a secure zero hold on any Picatinny-style rail. Also new are 45-degree Super Slim optic mounts

RANGEMASTER 2800.COM Accurate long-range targeting, easier than ever.

NEW!

From loading user ballistic profiles via Bluetooth® and the all-new Leica Hunting app to optional direct pairing with the Kestrel Elite featuring Applied Ballistics, long-range point-of-aim adjustments have never been easier, faster, and more accurate thanks to the new Rangemaster 2800.com. Pairs seamlessly with best-in-class Kestrel Elite with Applied Ballistics for a compact, exceptionally capable and cost-effective ballistics solution Best-in-class Leica optical and ranging performance to 2,800 yards Onboard Leica ABC® ballistics system delivers accurate solutions to +/- 1,000 yards Store multiple ballistics profiles in the app and easily update Rangemaster in the field Be among the first to check out the Rangemaster 2800.com. Leica booth #12519.

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(SRP: $22.97) for the RDM20 Reflex Micro Dot and Trijicon RMR. Their low-profile mounting bases easily fit under most flat-top mounted scopes on MSRs for a quick and natural transition to a non-magnified optic for use on close-in target engagements. Booth #2146. (leapers.com)

Leica

The new Rangemaster CRF 2800. COM (SRP: $1,099) is the first dedicated compact laser rangefinder capable of measurements up to 2,600 meters/2,800 yards, and is compatible with a new Leica hunting app via smartphone and Bluetooth technology. The Leica ABC Ballistics can be customized directly through a smartphone, as can a Kestrel Elite weather meter. Booth #12518. (us.leicacamera.com)

Leupold

The Santiam HD line is purposebuilt for the diehard hunter who may need to glass for hours on end. Additions to the BX-5 Santiam HD binocular line include an 8x42mm

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(SRP: $1,195.99), 10x42mm (SRP: $1,247.99), 10x50mm (SRP: $1,299.99), and 12x50mm (SRP: $1,403.99). Binos are available in Shadow Gray and Sitka Subalpine finishes. The new SX-5 Santiam HD 27â&#x20AC;&#x201C;55x80mm spotting scope (SRP: $2,339.99) is available in both straight and angled models and in a Shadow Gray finish. Both binocular and spotter models feature Twilight Max HD, which combines exceptional light transmission and glare management to provide vivid images and performance in low-light conditions. Booth #13023. (leupold.com)

Meopta

The patent-pending DichroTech 4D reticle automatically adjusts color tone and intensity in varying light conditions without the use of a battery. It also features a 4 MOA red dot in the center of the reticle. The dot and crosshairs are activated by ambient light. The reticle appears bright red in daylight con-

L E I C A The Rangemaster CRF 2800.COM is compatible with a new

Leica hunting app via smartphone and Bluetooth technology.

KON US The EL-30 4â&#x20AC;&#x201C;16x44mm riflescope offers 10 different reticle patterns.

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PRODUCTS

6–24x50mm (SRP: $749 to $899). The turret system uses stainless steel, hardened steel, and aluminum-alloy construction in lieu of traditional brass. Other features include the Zlock locking windage and elevation knobs, a Zstop elevation return-to-zero system, and AutoLive technology that detects movement to resume reticle illumination at the prior brightness setting. Booth #2363.

LE UPO L D The SX-5 Santiam HD 27–55x80mm spotting scope is available in straight and angled models and finished in Shadow Gray.

(primaryarms.com)

Shield Sights

The RMS-W (SRP: $400) is a reflex red-dot handgun sight designed to resist damage from water or other harsh environmental conditions. A gasket creates a watertight fit between the pistol’s slide and the battery compartment without the need of a special mounting plate. It will remain watertight at depths of up to 20 meters for 30 minutes. Other features include aerospace-grade aluminum construction, fast automatic brightness adjustment, a low-profile to co-witness standard iron sights, and a two- to threeyear average battery life with a standard CR2032 battery. Booth #1567. (shieldsightsusa.com)

ditions, but in lower light, depending on background, the red may change to a light green for better contrast. In addition, and unlike the standard black reticle, the colored reticle is mostly transparent, which allows for a more complete field of view, particularly at higher magnifications. The DichroTech 4D reticle will be offered in the 30mm MeoStar R1 3–12x56 with an FFP reticle (SRP: $999.95) and MeoStar R1r 3–12x56 with an SFP reticle (SRP: $999.95). Booth #10176.

N I G H T FORC E The ATACR series has added the ATACR 4–16x50mm F1, which features a 50mm objective lens.

(meoptasportsoptics.com)

Meprolight

The MicroRDS reflex red-dot sight is designed for use on handguns or as a backup sight on a rifle. The unit features a large display window and a clearly defined 3-MOA red dot for fast target acquisition. It runs on one CR2032 battery. An optional Quick Release adaptor with backup tritium sights is available. The NYX-200 device is a compact and lightweight multispectral thermal firearm sight and handheld device. This unit can be used at night or day with high resolution 640x480, 17µ thermal core. The unit also provides image capture and video recording on an

internal SD card. Booth #14138. (meprolight.com)

Nightforce Optics

New to the attractively priced SHV line of riflescopes is the SHV 3–10x42mm (SRP: $985). It’s available with illuminated MOAR or Forceplex reticles and is ideal for use in low-light situations. The ATACR series of premium scopes sees the addition of the ATACR 4–16x50mm F1 (SRP: $2,500), which features a 50mm objective lens, Nightforce’s patented ZeroStop elevation with adjust-

ment of 100 MOA or 30 mils of elevation travel, ED glass, MOAR or Mil-C reticles, and an integrated Power Throw Lever (PTL) that allows fast magnification changes in any conditions. Booth #20449. (nightforceoptics.com)

Primary Arms Optics

Mainly known for AR and AK parts and accessories, Primary Arms is introducing a new line of FFP scopes. The new GLx4 series is available in three variants: 2.5– 10x44mm, 4–16x50mm, and

SIG Sauer

The Ballistic Data Xchange (BDX) rangefinders and riflescopes with integrated Applied Ballistics and wireless Bluetooth technology take long-range shooting to the next level. BDX technology enables ballistic holdover information to be shared wirelessly between the BDX rangefinder and riflescope. The BDX family of rangefinders includes the Kilo1400BDX, Kilo1800BDX, Kilo2200BDX, Kilo2400BDX, and Kilo3000BDX rangefinder binocular. They include the Lightwave DSP digital rangefinder engine, Hyperscan (with a scan rate of four times per second), RangeLock, and the Lumatic auto-adjusting display. Sierra3BDX riflescopes are available in 3.5–10x42mm, 4.5– 14x44mm, 4.5–14x50mm, and 6.5–20x52mm. They feature HD glass, 30mm main tubes, sidefocus parallax adjustment, and the LevelPlex digital anti-cant system. The new Romeo8H 1x38mm reddot sight is designed for law enforcement, military, and civilian sport shooting. This sight is built for severe conditions and rapid target acquisition in any environment. It features a ballistic reticle for shooting at distance and a

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products

quad ballistic circle-dot reticle with ballistic holds. Booth #12240. (sigsauer.com)

SHI E L D S I G HT The RMS-W is a reflex red-dot handgun sight designed to resist damage from water or other harsh conditions.

Steiner

The new BluHorizons Series is the first sunlight-adaptive binocular for all light conditions. Steiner’s Autobright Sunlight Adaptive lens technology automatically adjusts brightness for the best view in any lighting situation. Two models are available. The 8x22mm (SRP: $219.99) is compact and lightweight (only 8.8 ounces) and fits in a pocket. The 10x26mm binocular weighs 10.6 ounces and offers 10X magnification. Both models feature Steiner’s Fast-Close-Focus system. Booth #12755. (steiner-optics.com)

Styrka

The S3 red-dot reflex sight (SRP: $289.95) is a multi-platform optic for hunting, competition, home defense, and recreational shooting applications. Available in two configurations, 3-MOA dot or 6-MOA dot, the optic is well suited for handguns, MSRs, and shot-

LOWA Mountain Hunting Boots

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guns. Features include unlimited eye relief, 1X magnification, and 10 brightness settings. The sight automatically shuts off after one hour of inactivity. The sight’s body is constructed of 6061-T6 aircraftgrade aluminum alloy for durability and strength. Booth #2128. (styrkastrong.com)

Swarovski

The new Swarovski dS digital scope represents a completely new generation of riflescope. The dS shows not only the correct aiming point, but also the key ballistic data in the heads-up display without any distraction and in real time. With the press of a button, the dS measures the exact distance to the target, having factored in the magnification setting, air pressure, temperature, and angle. The scope connects with a smartphone to exchange data. Booth #12120. (swarovskioptik.com)

Trijicon

Two new AccuPower riflescopes offer flexibility and long-range performance. The 4.5–30x56mm ver-

SWA ROVS K I With the press of a button, the dS measures the exact distance to the target. sion is available with either a first(SRP: $2,675) or second-focalplane reticle (SRP: $2,600). FFP reticles provide fast target placement and a wind-hold dot system, while the uncluttered SFP milling reticles help users range targets with pinpoint precision. For extreme long-range performance, the AccuPower 5–50x56mm SFP riflescope (SRP: $2,700) features precise milling and holdover reticles calibrated in both MOA and MRAD. Both have a 34mm tube, 100 MOA of elevation, and 50 MOA of windage adjustment. Booth #10573. (trijicon.com)

TruGlo

The new Nexus hunting scope is available in two variations, a 3–9x42mm and a 4–12x44mm. Both feature a rubber-coated speed-focus eyepiece; multi-coated lenses for maximum brightness, clarity, and contrast; protective lens cap covers; and fingertipadjustable windage and elevation

turrets. Available with a duplex reticle or MOA-based BDC reticle. Booth #13317. (truglo.com)

Vortex

The new Fury HD 5000 10x42mm rangefinding binocular (SRP: $1,599) offers convenience, speed, efficiency, and valuable dual-purpose functionality. It’s capable of ranging reflective targets out to 5,000 yards, with .1 increment accuracy out to 999.9 yards. It also includes an illuminated right-barrel display, as well as angle-compensation, line-ofsight, and scan modes. Booth #4246. (vortexoptics.com)

VORTEX The Fury HD 5000 10x42mm rangefinding binocular offers convenience, speed, and efficiency.

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AMMO

B ROW N I NG The Long Range Pro line is optimized for longrange precision. Loaded with proven Sierra Tipped Match King bullets, the high ballistic coefficient results in reduced drag.

Horn of Plenty

Ammunition manufacturers have been busy tooling a galaxy of specialized loads calibrated to boost performance on the range and in the ﬁeld By Richard Mann

ack in the day, handloading was a thriving endeavor. It remains so, but modern handloaders tend to focus on volume to save money; the once very popular trend of self-loading ammunition designed to deliver specialized performance has waned somewhat. Simply put, the big manufacturers have that covered with purpose-built factory offerings. That trend continues in 2019 with a host of munitions created to—in a way—eliminate the need to roll your own. Handgun, rifle, and shotgun shooters have never before enjoyed such a wide variety of specialty loads.

Aguila

Do you remember the 5mm rimfire? Aguila Ammunition does. It will be running a limited production of this round, which has been absent from the marketplace. The new 5mm load uses a 30-grain semi-jacketed hollowpoint with a muzzle velocity of 2,200 fps. SRP: $29.99. Aguila is also offering bulk packaging for its 5.56 ammunition. The 5.56x45 FMJ BT load utilizes a 55-grain bullet and is now offered in a 300-round bulk package. SRP: $119.99. Booth #12254. (aguilaammo.com)

AGU I LA The new 5mm load uses a 30-grain semi-jacketed hollowpoint with a muzzle velocity of 2,200 fps.

Barnes

The Vortex LR line is very popular with hunters who want to stretch the distance. For 2019, Barnes has added three loads. There’s a 95-grain load for the 6mm Creedmoor, a 129-grain load for the .270 Winchester, and a 175-grain load for the .30/06 Springfield. Barnes also added a 125-grain supersonic .300 Blackout and a 112-grain 6mm Creedmoor load to the Precision Match line. Booth #14229. (barnesbullets.com)

Browning

The new offerings from Browning Ammunition are diverse. The manufacturer has three new Steel Dove & Clay loads in 12 and 20

B ROW N I N G The Trail Force load is a multipleprojectile revolver cartridge containing No. 9 lead shot and two copper-plated lead discs.

gauge, a new 16-gauge waterfowl load, a No. 8 100-count shotshell value pack in 12 gauge, a new 12-gauge rifled slug, and a buffered 9-pellet buckshot load. There’s also a screaming 25-grain load for the .17 WSM, and a 1,000-round pack of .22 LR. The real news is the optimally engineered Long Range Pro, Trail Force, and TSS Tungsten Turkey offerings. The new Long Range Pro line pushes the limit with five factoryloaded cartridges optimized for long-range precision. Loaded with proven Sierra Tipped Match King bullets, the bullet’s high ballistic coefficient results in reduced drag and a flatter trajectory. Initial offerings include a 130-grain 6.5 Creedmoor, a 168-grain .308 Winchester, a 195-grain .30/06, a 195-grain .300 Winchester Magnum, and a 195-grain .300 Winchester Short Magnum. Whether hiking, hunting, camping, or working around the ranch, outdoorsmen are routinely exposed to potential threats, such as poisonous snakes, rabid animals, or stock-stealing/farmterrorizing critters like foxes,

BROW N IN G Tungsten Super Shot (TSS) will be available in two 12-gauge and two 20-gauge versions.

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PRODUCTS

coyotes, badgers, and groundhogs. The new Trail Force .38 Special load is engineered to handle these situations. It’s a multiple-projectile revolver cartridge containing No. 9 lead shot and two copper-plated lead discs, for improved penetration and lethality. It will work in any .38 Special/.357 Magnum revolver. Turkey hunters know Tungsten Super Shot (TSS) is an excellent ingredient in a shotshell, and the new TSS Tungsten Turkey loads are designed to put a smile on the faces of turkey hunters across North America. TSS Tungsten Turkey will be available in two 3-inch and two 3½-inch 12-gauge loads, two 3-inch 20-gauge loads, and one 3-inch .410 load. Booth #10744.

dard .22 LR rounds 75 percent while cycling flawlessly through semi-automatic rifles and handguns. SRP: $5.95 for 50. Last year, CCI extended the range and devastation of the .17 HMR with the VNT bullet. Now shooters can get the same performance in .17 Mach 2 and .22 WMR. These new loads feature a Speer bullet with an extremely thin jacket and polymer tip, offering flat trajectories, long-range accuracy, and explosive terminal performance. SRP: $10.95, .17 Mach 2; $15.95, .22 WMR, per box of 50. Booth #14551. (cci-ammunition.com)

Doubletap

Doubletap ammunition has new packag(browning.com) ing, which features a thin blue line to honor law enforceCCI ment officers. It also The new CCI now has the new CCI The .17 Mach 2 and .224 Valkyrie load, Clean-22 uses an .22 WMR feature a Speer exclusive polymer which features a bullet with a thin jacket bullet coating to 90-grain bullet and polymer tip. greatly reduce copdesigned for long per and lead fouling range. Muzzle velocin the barrel without leaving a ity is 2,900 fps when shot from residue. It also cuts lead buildup 24-inch barrels. Booth #16134. in suppressors by as much as 60 (doubletapammo.net) to 80 percent. Both the standardvelocity and high-velocity loads feature a 40-grain round-nose Federal lead bullet, with geometry optiNever one to rest, Federal has a mized for accuracy. SRP: $9.95 diverse offering of new munitions per box of 100. for 2019. For rimfire shooters, CCI’s Semi Quiet-22 allows there are new 250- to 1,375you to lose the noise but not the round count BYOB bulk packs speed. It cuts the volume of stanthat stack, store, and carry easily.

D OU B LE TA P The new .224 Valkyrie load features a 90-grain bullet designed for long range, with a muzzle velocity of 2,900 fps.

Federal has also added the 6.5 Creedmoor and .280 Ackley Improved to the Edge TLR line. But these are a drop in the bucket when you look at some of the other newer offerings. With the accuracy and explosive expansion of the proven Hornady V-Max bullet, the new Varmint and Predator loads from Federal take out everything from prairie dogs to coyotes. Priced for volume shooting, initial offerings include a 32-grain .204 Ruger, 35-grain .22/250 Remington, 40- and 53-grain .223 Remington, 58-grain .243 Winchester, 95-grain 6.5 Creedmoor, and 110grain .308 Winchester loads. SRP: $15.95 to $24.95 per box of 20. In 2018, Federal transformed the MSR 15 platform and broke

FE D E RA L In 2018, Federal transformed the MSR 15 platform and broke boundaries. Now it’s offering three new .224 Valkyrie loads that stretch the cartridge’s capabilities even further: an 83-grain Gold Medal Berger Hybrid, a 60-grain V-Max, and a 78-grain Barnes Triple-Shock TSX.

boundaries. Now it’s giving shooters three new .224 Valkyrie loads that stretch the cartridge’s capabilities even further. They include an 83-grain Gold Medal Berger Hybrid, a 60-grain V-Max, and a 78-grain Barnes TripleShock TSX. Now legal in more “slug-only” areas and offering enhanced range, accuracy, and power over other straight-walled rifle cartridges and sabots, the .450 Bushmaster is becoming a new favorite for deer, hog, and bear hunters. Federal is offering three loads for hunters: Federal Fusion, Power-Shok, and Non-Typical. SRP: $33.95 to $37.95 per box of 20. Federal has also brought back the popular Barnes Triple-Shock line of centerfire rifle loads. This proven, all-copper bullet groups tight at long range and delivers consistent, large-diameter expansion. Loads will be available for cartridges ranging from .223 Remington to .300 Winchester Magnum. SRP: $33.95 to $52.95.

FEDERAL Black Cloud TSS maintains velocity better, hits harder, and penetrates deeper than other waterfowl loads.

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PRODUCTS

W IN C HESTER The USA Ready line of ammunition uses premium-grade components for improved performance at the range.

Bullet weights for Federal Premium’s Berger Hybrid Hunter line of ammunition have been fine-tuned to provide exceptional accuracy through factory rifles. Ballistic coefficients exceed those of comparable designs, and they are loaded with Federal’s nickelplated brass and Gold Medal primers. Offerings include .243 Winchester, 6.5 Creedmoor, .270 Winchester, .270 WSM, 7mm Rem. Mag., .308 Winchester, .30/06 Springfield, .300 Winchester Magnum, .300 WSM, and even the .280 Ackley Improved. SRP: starts at $37.95. When birds fly high, tear them from the sky with Black Cloud TSS. With a density 56 percent higher than lead, and more than

double the density of steel, TSS pellets maintain velocity better, hit harder, and penetrate deeper than other waterfowl payloads. Two 12-gauge 3-inch loads will be offered. SRP: $37.95. The Heavyweight TSS extends its deadly reach on gobblers with five new offerings, including blended loads that combine No. 7 and No. 9 shot or No. 8 and No. 10 Tungsten Super Shot. With some payloads topping 1,000 pellets, they more than double the shot count of lead No. 5 loads of

the same weight. Two 12- and three 20-gauge loads will be offered. SRP: $49.95 to $63.95. The Syntech Defense line provides dynamic terminal performance with a hollowpoint bullet that separates into three segments and a deep-penetrating core on impact. The core penetrates 12 inches or more, and the petals create three secondary wound channels. Like all Syntech loads, an advanced polymer jacket eliminates lead and copper fouling. Offerings include 9mm Luger, .40

S&W, and .45 Auto. SRP: $19.95 to $24.95 per box of 20. Another new Syntech load is specifically designed for use in carbines. The Syntech PCC is a 9mm Luger load that is built to meet the exhaustive demands of fast-paced pistol-caliber carbine competitions. SRP: $19.95 per box of 50. The new Syntech Training Match loads offer the same velocity, trajectory, and point of impact of equivalent Federal Premium Personal Defense HST and

HO RN A DY The Hornady Precision Hunter, above, uses the ELD-X bullet. LEVERevolution, right, gets the long-awaited 200-grain FTX load.

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PRODUCTS

Tactical HST duty ammunition. Available for the 9mm, .40 S&W, and .45 Auto. SRP: $19.95 to $31.95. For decades, Federal’s Top Gun loads have pulverized clay targets. Now shooters can get that same consistent performance with Top Gun Sporting, loads specifically designed for sporting clays. They push 1-ounce 12- and 20-gauge payloads fast to shorten leads, but reduce felt recoil to allow for quicker follow-up shots. Also available in .410. SRP: starts at $8.95 per box. Booth #14551. (federalpremium.com)

Hornady NO R M A The new MHP (Monolithic Hollow Point) will be offered in .380 Auto, 9mm Luger, .40 S&W, and .45 Auto. All loads feature a widely deforming, four-petal, monolithic bullet that’s not barrel-length-specific. In other words, the bullet has a wide velocity expansion window.

If you think Hornady slipped into the reclining position after their success with the Precision Hunter and Match loads utilizing their excellent ELD bullets, you’re wrong. Their engineers are still hard at work. They’ve added a

long-awaited 200-grain FTX load in the LEVERevolution line for the .348 Winchester, Varmint Express loads for the .224 Valkyrie and 6.5 Creedmoor, and .25 and .32 Auto loads in the Critical Defense line. And as they say on those late-night infomercials: “But wait, there’s more!” The .300 PRC is a new cartridge from Hornady that is a culmination of all the company’s ballistic knowledge and experience. It surpasses mission requirements on the battlefield, delivers results on the mountain, and is capable of winning the match of a lifetime. It might be the ultimate .30-caliber magnum rifle cartridge. Hornady is offering two N ORMA loads topped off with the This is what the ELD bullet. Hornady is also offering MHP a new line of ammunition (Monolithic called Outfitter. It feaHollow Point) tures nickel-plated cases looks like topped off with GMX before expansion (see image bullets, and is available in 10 of the most popular at left).

Come and Visit Us at the Kahr Firearms Group Booth

Join us: @KahrFirearmsGroup

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#13962

A BEAUTIFUL TRIO OF 9MM’S

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big-game chamberings. The Hornady Precision Hunter line of ammunition utilizing the ELD-X bullet has been boosted to include five new loads for the .243 Winchester, 28 Nosler, 7mm STW, .300 Remington SAUM, and .300 PRC. Other new introductions from Hornady include .224 Valkyrie and 6mm Creedmoor Match Loads, .224 Valkyrie and 6mm Creedmoor Hornady Black loads, 6.8 SPC and .300 Blackout Custom Rifle loads, and eight new loads in the Frontier line for the .223 Remington, 5.56 NATO, and .300 Blackout. Booth #13145. (hornady.com)

Kent Cartridge

Kent Cartridge’s latest load, Fasteel 2.0 Precision Plate Steel, is an improvement on the Kent Fasteel, which is known for its high velocities and ultra-reliable performance in all types of weather conditions. Fasteel 2.0 will feature new, cutting-edge packaging that is both eye-catching and informative. It will be available in a full line of 12- and 20-gauge

loads. Booth #15328. (kent gamebore.com)

Norma

It might come as a surprise that a company founded on producing ammunition for a single cartridge—the 6.5x55—will be introducing four different lines of handgun ammunition this year. Norma’s new MHP (Monolithic Hollow Point) is offered in .380 Auto, 9mm Luger, .40 S&W, and .45 Auto. Each of the new loads feature a widely deforming, fourpetal, monolithic bullet that’s not barrel-length-specific. In other words, the bullet has a wide velocity expansion window. SRP: $27 per box of 20. The Safeguard line of defensive handgun ammo features a more conventional polymer-tipped bullet with an FMJ profile for better feeding and reliability. Initial offerings include 9mm Luger, .357 Magnum, .40 S&W, and .45 Auto. Competition shooters should heartily welcome the new Hexagon line designed to provide match-load accuracy of 1 inch at 25 yards. It will be available in

9mm Luger, .357 Magnum, .45 Auto, and .44 Magnum. Finally, Norma is introducing EnvyPCC, a line of ammo specifically designed for pistol-caliber carbines. It’s represented by a single 9mm Luger load utilizing a 124-grain FMJ bullet. Booth #16727. (norma-usa.com)

Remington

Maybe the most newsworthy item in Remington’s 2019 catalog is the reintroduction of the Peters brand, with Peters Premier Blue steel loads in 12 gauge. Three-inch offerings include BB, No. 2, No. 3, and No. 4 shot, all boxed in retro packaging. Along the same

H OR N A DY Formulated for the popular AR platform, Black Ammo is now available in .224 Valkyrie and 6mm Creedmoor.

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PRODUCTS

SP E E R Speer Gold Dot ammunition’s reliability has made it the top choice for law enforcement. Speer is celebrating that with modern new packaging, more competitive pricing, and case packs that have been reduced from 25 to 10 boxes.

line is the Peters Premier Blue Target loads in 12 gauge. And here is the real surprise—Peters Premier Blue rifle ammunition. This retro-packaged ammunition is available in nine chamberings, from .243 Winchester to .45/70, with either blue polymer-tipped, Core-Lokt or SJHP bullets. There are several ammo line extensions. The Hog Hammer— which is loaded with Barnes TSX bullets in nickel-plated cases—has been reinstated and includes a new load for the 6.5 Creedmoor. The HTP Copper line has also

picked up new loads, including a 50-grain .22/250 Remington load, a 140-grain .270 WSM load, and a 300-grain .45/70 load. The Ultimate Defense line has added a new load for the .223 Remington. It utilizes a 62-grain Core-Lokt Ultra bullet. For handguns, Remington has included several chamberings in the HTP Copper line. There you’ll now find loads for the .357 Magnum, 10mm Auto, .41 Remington Magnum, .44 Remington Magnum, .45 Colt, and even .454 Casull.

FED E RA L The new Syntech Defense loads are now available for the 9mm, .40 S&W, and .45 Auto.

Golden Saber Bonded loads, which were once restricted to law-enforcements sales only, are now available for commercial sale. One of the most popular police handgun loads in recent history, this version of the Golden Saber bullet has the core bonded to the jacket. Available in 9mm Luger, .357 SIG, .40 S&W, and .45 Auto. SRP: $26.72 per box. And from the it’s-about-time category, Remington has finally launched a line of subsonic ammunition for the .22 LR, .300 Blackout, 9mm Luger, and .45 Auto. Packaged in 20-, 50-, and 100-round boxes. SRP: $10.49 to $19.46. Last, but not least, the venerable Core-Lokt gets four new loads this year, including a 62-grain load for the .223 Remington, a 100-grain load for the 6mm Creedmoor, a 150-grain load for the 7mm Remington Ultra Magnum, and a 180grain load for the .300 Remington Ultra Magnum. Booth #14229. (remington.

Speer

Speer Gold Dot ammunition’s reliability has made it the top choice for law enforcement. Speer is celebrating that with modern new packaging, more competitive pricing, and case packs that have been reduced from 25 to 10 boxes. Package offerings for consumer sales include the .25 Auto, .32 Auto, .327 Federal, .380 Auto, 9mm Luger, .357 SIG, .38 Special, .357 Magnum, .40 S&W, 10mm, .44 Special, and .45 Auto. SRP: $23.95 to $35.95. Booth #14551. (speer-ammo.com)

Winchester

Winchester is known for innovation, but this year it has done something unexpected with the introduction of the 350 Legend, a straight-wall cartridge designed for deer hunting in states that allow straight-wall centerfire cartridges. The 350 Legend proves that not only is Winchester listening to what consumers want, com) it’s willing to put its design engineers to work on solutions withSIG Sauer in a niche market. SIG has added the .243 Through 18- or 20-inch Winchester and .30/06 barrels, the 350 Legend Springfield to the Elite delivers more energy at Hunting line. These 200 yards than the 5.56 cartridges are loaded NATO, .300 Blackout, with an all-copper buland .30/30 Win. It comlet that delivers deep bines a modified .223 penetration and consisRemington parent case tent 1.8X diameter with a .357-caliber bulexpansion. The Elite let, with bullet weights Match ammunition line WIN C HESTER ranging from 145 to Xpert Snow Goose now features a new more than 265 grains. ammunition is .30/06 load featuring a Snow goose hunters available in 3- and 175-grain Sierra travel thousands of 3½-inch 12-gauge MatchKing bullet. It miles following the loads, offering prehas a muzzle velocity of migration. Whether mium performance 2,700 fps. you are one, or want to at a bargain price. Three loads for the be one, it’s a shooting .300 Blackout debut experience like no this year: a 205-grain subsonic other. Winchester has developed Elite Hunting Tipped Varmint a round that offers premium perand Predator load, a 205-grain formance at a great value by comsubsonic Tipped Duty load for bining proprietary Xpert Steel short-barrel rifles, and a 120-grain Shot and the Diamond Cut Wad supersonic Elite Copper Duty system to control the shot release load, also for short-barrel rifles. and improve patterns. Xpert Military-grade 9mm Luger Snow Goose ammo is available in ammunition also comes aboard in 3- and 3½-inch 12-gauge loads. 2019. This new high-perforThe USA Ready line of ammumance M17 9mm +P ammunition nition and components is formuwill be available in 124-grain SIG lated for improved performance Elite V-Crown jacketed hollowat the range. Offerings include point personal-defense loads and the .223 Remington, .300 SIG Elite Full Metal Jacket trainBlackout, .308 Winchester, 6.5 ing loads. Both have a muzzle Creedmoor, .40 S&W, .45 Auto, velocity of 1,198 fps. Booth and 9mm Luger. Booth #13129. #12240. (sigsauer.com) (winchester.com)

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OUTERWEAR Holding Steady

Retailers should see steady sales in this critical category this year By Peter B. Mathiesen

cross most of the continent, the 2018 hunting season spurred higher turns across the board. Consumers also seemed less price-sensitive than they were last year. Dealers reported steady sales in low-range and premium categories. Retailers bought moderately for 2018, and most were able to empty shelves by the end of the season.

5 .1 1 TACTICAL All told, the Surplus Jacket has eight pockets: chest pockets, patch pockets, cargo pockets, and more.

On the manufacturing front, production from Brazil, India, and Vietnam continues to increase. China’s manufacturing output remained stable, with little growth because of tariff threats. The tactical clothing segment increased slightly in 2018. SKUs in women’s and casual wear expanded, but the majority of hunting-specific clothing companies held steady. Here’s a look at what’s new in apparel for 2019.

5.11 Tactical

Classic military styling, advanced utility, and modern comfort converge in the Surplus Jacket. The bi-swing back adds freedom of movement, and smart pockets provide outstanding utility. The garment consists of 67 percent polyester/33 percent cotton, mechanical-stretch, Flex-Tac canvas with a Teflon finish. There are eight pockets, including chest pockets topped with patch pockets. The front cargo pockets use hidden snap closures. The sideentry YKK zipper pockets include

HUN TWORTH The Tricot bib has Microban-treated sherpa fleece and sports Huntworth’s exclusive Hidd’n camo pattern.

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PRODUCTS

BROWN IN G The Shot Down 800FP jacket is filled with water-resistant goose down and has a double-layered polyester shell with a DWR finish. Also available as a vest. front zipper has a snap storm flap closure, and a hidden crotch gusset offers freedom of movement and increased comfort while walking or sitting in a treestand. The bibs have adjustable buckle-closure shoulder straps, and side leg zippers provide easy, on-off convenience. Ample storage is offered in two storm flap, snap-closure front cargo pockets, including a knife pocket. Hunters can stay concealed and warm in Huntworth’s exclusive Hidd’n camo pattern, in M, L, XL, and XXL. SRP: $139.99. Booth #10029. (huntworth.com)

Mystery Ranch

an internal RapiDraw passthrough. The Surplus hood rolls up and zips into the collar for easy access. Available in XS to XL. SRP: $129.99. Booth #13162. (511tactical.com)

Browning

Insulated with Allied’s fluorocarbon-free HyperDRY hydrophobic gray goose down, the Shot Down 800FP jacket and 800FB vest come in TDX and solid charcoal patterns. A double-layered polyester shell provides increased durability in the field along with a water-resistant DWR finish. Both

M YST E RY RA N C H The Sawtooth 45 pack features the company’s patented Overload quick-attach frame.

are filled with 800FP water-resistant goose down insulation. The jacket features quilted arms and an upper body area with a baffled chest and lower. A tricot-lined collar and zipper guard provide maximum comfort around the neck, while two zippered lower handwarmer pockets protect fingers from winter cold. Available in TDX and solid charcoal patterns in M, L, XL, and XXL. SRP: $199.99, jacket; $149.99, vest. Booth #15538. (browning.com)

Huntworth

With a breathable membrane and taped seams to keep hunters dry, the Tricot bibs offer waterproof protection. The chest is lined with plush sherpa fleece treated with Microban antimicrobial for scent reduction. A convenient

The unique 270-degree zipper access, low-profile silhouette, and smart organization of the Sawtooth 45 pack hits the mark for serious backcountry hunters. Built on the new Guide Light MT Frame, the pack utilizes burly yet lightweight fabrication. The newly designed, patented Overload quick-attach frame enables easier shelf access when packing out your meat. The creative zipper design, internal pockets, and overall size make it versatile and an ideal backcountry pack for a one- to two-day hunt. Roomy enough for a fast and light overnighter, the 5.3-pound 45-liter pack is also well suited for dawn-todusk hunts where coming and going by headlamp is the norm. Other features include 330D Lite plus Cordura fabric, YKK zippers, lightweight SJ Autolock buckles, compression loops for tripod or trekking poles, side stretchwoven pockets for tripod feet or bottles, compression straps, and an internal hydration reservoir. SRP: $250. Booth #7409. (mysteryranch.com)

Rocky

The Stratum all-season jacketand-pants combo can be worn as a waterproofing layer for late-season hunts or as stand-alone earlyseason gear. Featuring Rocky’s Silent Hunter suede fabric, ScentIQ, and waterproof construction, these moisture-wicking garments will keep you quiet, scent-free, and dry in the woods. The DWR-coated jacket is equipped with taped and sealed

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PRODUCTS

ROC KY The Stratum allseason jacket can be worn as a waterproof shell in cold weather.

SJK Compression straps on the Deadfall pack can go above or below the side pockets.

seams. In the back, a safety harness slot makes the jacket perfect for treestand use. A detachable hood provides additional protection from the elements. Along with a comfort-stretch waistband for easier layering, the pants are equipped with six pockets. To regulate heat, the tapered legs have side zips to the knee. Available in Realtree Edge, in small to 3XL. SRP: jacket, $129.95; pants, $119.95. Booth #11340. (rockyboots.com)

SJK

The Deadfall pack will fill a key space between the company’s 40-liter Carbine and the 80-liter Bounty. The Deadfall is perfect for gear-heavy or multi-day hunts. With 65 liters of storage space split among a sizable main compartment and three external pockets of varying sizes, this pack will haul all the essentials while keeping it all organized and accessible. A stowable carry system easily transports a bow or rifle, and the adjustable back suspension system ensures a custom fit. Dual aluminum stays with an HDPE frame provide ample support for heavy loads. Compression straps can be routed over or under the side pockets, maximizing access and compression options. Toploading and hydration-compatible, it’s available in Kryptek, Perception DTS, and Realtree Max1 camo. SRP: $229.95. Booth #11214. (slumberjack.com)

Sitka

Constructed for frigid and soaking conditions, the waterproof Women’s Hudson Jacket uses three-layer Gore-Tex stretch technology to let a shooter swing

on birds effortlessly from a layout, blind, or boat. Body mapping places 60 grams of PrimaLoft Gold across the shoulders and neck, and 40 grams of PrimaLoft in the sleeves and body, to maximize heat retention while improving mobility. Rubberized cuffs keep shirtsleeves dry while you’re picking up a decoy or reaching into the front bellowed pockets for shells. Available in women’s small to 3XL. SRP: $499. Booth #10328.

twill, the Worksite Stretch Jacket features MotionMax technology throughout the garment. The design helps keep the wearer warm while ensuring restrictionfree movement, especially through the shoulders. The jacket has multiple pockets for tools, an extended tail for extra coverage, and an oversize, fleece-lined, three-piece scuba hood that fits over additional headwear. Sizes medium to XXL. SRP: $90. Booth #10340.

(sitkagear.com)

(wolverine.com)

Wolverine

Made from 98 percent cotton and 2 percent spandex and stretch

S I T KA Sitka used body mapping to distribute the PrimaLoft insulation in the Women’s Hudson Jacket.

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FROMthe NSSF Wading through the history of export-control reform can be almost as difficult as actually cutting through bureaucratic red tape.

Taking Off the Shackles NSSF works to reform export control regulations

By Shannon Farlow oing business in the shooting sports industry has always come with a certain amount of complexity. As the old saying goes, it’s part of the territory. However, firearms manufacturers, retailers, and other small businesses continue to be handicapped by antiquated export regulations. These export controls not only hurt U.S. companies that wish to sell firearms, parts, and ammunition overseas, they give an unfair advantage to foreign competitors. They even affect mom-and-pop operations that will never do business abroad.

After years of talk and proposals, help seems to finally be on the way. In May 2018, the Trump administration took significant steps to push forward export-control reforms. What does this mean, and how will the proposed changes affect the shooting sports industry?

Export Control Primer

Wading through the history of export-control reform can be

almost as difficult as actually cutting through bureaucratic red tape. Essentially, firearms and ammunition manufacturers, distributors, and retailers in the United States must be licensed by the State Department’s Directorate of Defense Trade Controls (DDTC) in order to sell Categories I, II, and III firearms and ammunition in foreign countries. It’s part of the International Traffic in Arms Regulations (ITAR) and the Arms Export Control Act (AECA), both of which were created to protect

our national security during the Cold War. To export more than $1 million in firearms or certain gun parts, license applications must first be notified to Congress. It can take several months (or longer) for the government to get through this process and approve the license. The waiting period is detrimental to U.S. companies that are not able to bid on overseas contracts because they cannot guarantee they can meet required delivery dates. Small manufacturers and gun-

What the Trump administration has done is modernize the Cold War-era export system for our industry.

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FROM THE NSSF

U.S. businesses will ﬁnally be able to compete on a more level playing ﬁeld. smiths that have never—and will never—sell firearms and ammunition abroad are also burdened. Under the AECA, they are required to register with DDTC and pay an annual fee of $2,250. “That gunsmith who may be working out of his basement or garage as a hobby and may never export a firearm is having to pay that fee,” said Mark Oliva, Public Affairs Manager at the National Shooting Sports Foundation (NSSF). “It’s one of those things that has been a serious concern for our industry.”

Fixing Export Regulations

The first significant efforts to rectify the export problems came about under President Obama. Officials in the Obama administration believed that the regulation of many export products, including sporting firearms that pose no national security risk, was better suited for the Department of Commerce, rather than the State Department. They wanted to streamline restrictions on the export of U.S. items, including sporting firearms such as semiautomatic rifles and pistols, while also increasing oversight on military-grade products such as ballistic missiles. Obama officials succeeded in creating new regulations for the transition of 18 categories of the U.S. Munitions List. “They wanted to basically build higher fences around smaller yards, so the things that need to be protected would be protected. They would be regulated with the proper concern that was needed,” Oliva said. “But the things that didn’t need that high-level fence would be licensed under a more flexible licensing system.” The proposed reforms for firearms ground to a halt after the tragedy at Newtown Elementary School in December 2012. At that time, transition of several other categories had already been published, and the administration had been ready to publish the new

The proposed changes would make overseas markets much more accessible for U.S. businesses. Oversight of sporting firearms sales would shift from the State Department to the Commerce Department.

regulations for three categories, which included firearms and ammunition. “The political realities for the Obama administration moving those three categories, which contain firearms, were not the priority,” said Oliva. “They were not a political reality for them at that time, so those were moved to the back burner and never acted upon during the Obama administration.”

Cause for Optimism

After President Trump took office, several members of Congress, including Sen. Steve Daines (R–MT), Sen. Jon Tester (R–MT), and Rep. Steve Scalise (R–LA), stepped forward to once again call for export-control reform. With support from NSSF, members of both the House and

Senate drafted bipartisan letters urging the administration to address the issue. In May 2018, the Directorate of Defense Trade Controls and the Commerce Department’s Bureau of Industry and Security (BIS) published parallel rules that will change the regulatory landscape for the firearms and ammunition industry. “What the Trump administration has done is modernize the Cold War-era export system for our industry, which the Obama administration would not do,” said Oliva. “By shifting firearms and ammunition from the jurisdiction of the State Department to the Commerce Department, this administration has paved the way for the industry to compete on a global scale, while maintaining the interest of national security.” The proposed changes would make overseas markets much more accessible for U.S. business-

es. Oversight of sporting firearms sales would shift from the State Department to the purview of the Commerce Department with its Export Administration Regulations. Semi-automatic and nonautomatic firearms would be removed from Categories I and II. Ammunition and parts for firearms would be removed from Category III. A byproduct of this shift is the elimination of the $2,250 ITAR registration fee and $250 licensing fee. As the export-control reforms move closer to approval, everyone in the shooting sports industry has cause for optimism. NSSF believes implementation of these measures will have an immediate, positive impact on the U.S. shooting sports industry, and it expects a significant increase in international firearms sales, as U.S. businesses will finally be able to compete on a more level playing field.

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from the nssf

Bustin’ Myths

NSSF’s public affairs team is ready to combat media misperceptions

By Robert F. Staeger e’re living in a time of media oversaturation, a 24/7 news cycle driven by breaking news, partisan spin, and early-morning tweets. For any organization that wants to get its message out over the din, it’s a complex time—but even more so when that organization is the National Shooting Sports Foundation (NSSF), the premier trade association for an industry that’s celebrated by one segment of the population and demonized by another.

That’s the problem that faces Mike Bazinet, NSSF’s Director, Public Affairs. He and Public Affairs Manager Mark Oliva deal with media inquiries from the mainstream press, answering questions, giving background information, and arranging for interviews with NSSF brass. Bazinet worked for years in newspapers, even helping USA Today set up its first online version. He’s also taught journalism at Ohio State and University of New Haven. He knows how the business works and has seen the many changes and contractions it has gone through over the decades. “I’m always interested in how the media goes about doing its stories, because often the reason they get things wrong ties in to what their experience or inexperience is,” says Bazinet. “For the most part, they know very little about firearms. They know little about their history, how they operate, or the differences between them. They have no experience hunting or target shooting. There are some exceptions, but they’re pretty rare these days. “When reporters call us, it’s usually not because they’re researching a story in the old sense, the way I taught students to do it and the way I was taught,” says Bazinet. “Instead of going after a story and being told to triple-check sources and make sure you have a minimum of three sources for a controversial claim, it’s more and more common that reporters have a pre-set narrative, and they’re looking for you to fit into a segment of that narrative. And, often, unfortunately, it’s to react to what the critics charge.” As an example, Bazinet often fields questions like, “Critics say the AR-15 rifle is substantially more dangerous than the other rifles out there. What do you say to them?” Faced with that approach, Bazinet offers a measured response. “Okay, well, we have to

NSSF has dedicated assets to help its members deal with a professional mainstream media that often seems to believe the industry isn’t concerned with safety.

back way up from that to get to any kind of understanding,” says Bazinet, “to get a writer to at least consider a counternarrative.” The more lead time the reporter has before filing his or her story, the better the chances are of providing information that can alter its structure. “If it’s a reporter who’s working on a tight deadline, that just doesn’t happen.” It’s tough to change the pre-set narrative of a story completely. “If you can change the direction of a story even a little bit—a midcourse change of even 20 degrees sometimes will give you at least a shot at a fair statement in the story. A lot of media relations is just trying to get your point of view out.” The most important myth to combat for NSSF is the myth that the firearms industry isn’t concerned about public safety. “We spend a lot of time and effort and resources as an industry working on those things,” says Bazinet. “I mean, who do you know in the industry who’s not committed to safety? Everybody is. We practice it, we preach it, we were taught to handle firearms. It’s second nature to us.” Unfortunately, too many media inquiries start from a premise framed by an anti-gun or anti-

hunting group, says Bazinet. “We try to back them up as far as we can, and when we can’t, we present a carefully constructed statement to them, and at least we hope that it will be printed or aired accurately. “We do have some victories, despite the overall trend of the mainstream media being not very friendly to our issues,” says Bazinet. “We can point to many examples where our voice was at least accurately portrayed, because we’re reasonable in how we deal with the media.” That doesn’t mean every reader

NSSF staffer Mike Bazinet is a seasoned professional who knows the ins and outs of media.

will ultimately think the final piece is fair. It might still be slanted, says Bazinet, “but you didn’t really see where the reporter was starting from. The fact that we actually had Steve Sanetti or Larry Keane on camera to deliver the point of view of the industry in and of itself is a success.” One of the best ways of getting a reporter to better understand the industry is education and immersion. “We’ve had reporters out to the range,” says Bazinet. “We put them in touch with retailers and professional shooters who are great ambassadors for our sport.” Bazinet recalls a national reporter who spent some time at a range. “She said, ‘Wow, I didn’t realize there was such diversity of opinion within the firearms industry. And they’re willing to talk about even difficult topics.’ And it’s true. We are. But this reporter was surprised to find that, because it was not her expectation coming in. She didn’t completely change, but she was able to report back that the people in this industry are thoughtful, they’re diverse, and they have a range of opinions, and that we’re not just the uniform enemy we’re often portrayed as by industry critics.” That illusion of firearms owners all sharing a single opinion is another myth Bazinet works to combat. “When you get a bunch of gun owners and retailers together and they start talking, we have a lot of different opinions. It goes beyond what’s the best personal-defense handgun or the best caliber for hunting a particular varmint.” On the range of political opinions surrounding firearms, Bazinet says, “We have to be willing to talk. We have to be willing to not agree with, but understand how they come to us from the other side of our issues and find common ground. And we do find it. We find that we’re all committed to public safety. From there, we can have the debate over what

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FROM THE NSSF

From the Ground Up Danner’s Wayﬁnder boot has been designed speciﬁcally for women hunters

A Getting the facts straight is the first step to getting fair coverage and busting prevailing media myths.

really works.” Of course, the diversity of those opinions can’t be entirely represented by one organization; it comes from the individual members (and member organizations) that make it up. Often, local ranges or firearms retailers will be approached directly by the media about a story. “They’re the front lines,” says Bazinet, who has some advice for how retailers and ranges can handle their time in the media’s glare. “The basic roles of media relations apply. NSSF can help, and we do. Every few weeks a retailer calls, and we’ll run down the pros and cons and offer some tips on how to deal with the media. It’s actually an opportunity.” It’s important to present yourself professionally, and in ways that won’t alarm people who might never have set foot in a gun shop. For instance, dress in a way that’s welcoming to everybody. Be friendly but businesslike, and leave any T-shirts with aggressive slogans on them in the dresser drawer. “We have dozens of examples of very positive stories that have been done across the country,” says Bazinet. “For example, if a reporter wants to do a profile of a local women’s shooting league, that’s the sort of story that can really benefit a business.” There are other times when a retailer will be approached because of a national story. This can be tricky, particularly in the wake of a firearms-related crime. What should the range owner or retailer do in response to a media request? “They have to make the decision that’s best for them,” says Bazinet. “But it’s best to speak only about what they know and not speculate about things. “You can only control your messages—you can’t control the final product,” Bazinet added. “But if you understand some of the basic rules of media and have some message discipline, you’ll do well.” It’s not just ranges and retailers Bazinet has media help for. NSSF publishes a 44-page writer’s guide to firearms, which includes facts about the firearms industry, a glossary of terms and how to use them, an overview of firearms regulations, and examples of misleading coverage. “It’s available in both a PDF and in a hard-copy version,” says Bazinet. “Reporters tell us it’s very helpful.” And, as Bazinet knows, getting the facts straight is the first step to getting fair coverage and busting those media myths.

s more women take up hunting, they’re learning that some gear and clothing just doesn’t fit them properly. That’s because many companies simply shrink their existing product lines (designed and sized for men) and think women will find it works just fine.

It doesn’t. Danner has taken a different road. It is committed to delivering hunting boots specifically designed to fit a woman’s foot. The first effort is Wayfinder, introduced last fall in time for hunting season. “The Wayfinder is the first hunting boot we’ve built from the ground up for women,” says Chris Currah, product line manager for Danner Hunt. “We worked with women hunters in our office and a team of field tes-

ters throughout the design process, and they really helped us with details like fit and overall look. The outcome is a comfortable, sleek, and durable boot that excels in the field so women can hunt harder and longer.” The Wayfinder comes with a Danner Dry waterproof lining inside a durable suede and nylon upper. It’s easy to adjust the fit of the boots with a tactical lace-to-toe speed-hook system. Longdistance hunters will appreci-

ate how Danner’s Plyolite midsole absorbs shock and works with the Wayfinder’s outsole to grip, not slip, on scrabble or any other wet or steep terrain. They’ll also like the ankle support provided by the 8-inch boot. The Wayfinder is available in brown and Mossy Oak Break-Up Country camo, in uninsulated and insulated versions. SRP: $139.99 and $149.95. Booth #10770. (danner.com)

—Barbara Baird

Long-distance hunters will appreciate how Danner’s Plyolite midsole absorbs shock. They’ll also like the ankle support provided by the 8-inch boot.

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from the nssf

In the Know

NSSF research reports benefit businesses and the industry

By Christopher Cogley s the premier firearms trade organization focused on promoting, protecting, and preserving hunting and the shooting sports, the National Shooting Sports Foundation is committed to helping retailers, ranges, and manufacturers grow their businesses and become more successful. One of the most important ways to accomplish that mission is to consistently provide its members with timely, accurate, and relevant information on the current state of the firearms industry.

Keeping On Top of Things

If you’ve never taken advantage of the invaluable research and reports available through NSSF, then 2019 is the year you should make the commitment to discover exactly what you’ve been missing and how this information can help you expand your business, attract new customers, and get a leg up on the competition. Although the individual needs of every business are different, and the specific information about your individual market might be unique, there are several NSSF reports that provide information relevant to nearly everyone in the industry. At the top of that list is the 200page Industry Reference Guide, which provides a high-level overview of the industry and the trends shaping it. NSSF also provides its members with a variety of extremely useful industry indicator data, including NICS and excise tax information, firearms production and import/export data, hunting license sales, and even online sales information from GunBroker. For a glimpse into the changing face of firearms consumers across the country, NSSF also provides its members with access to reports such as the National Sporting Goods Association Annual Participation Report, Concealed Carry Market Study, and the Consumer Segmentation Study.

The R3 Effort

One of the most important aspects of any successful business is the ability to retain existing customers and recruit new ones. When it comes to firearms businesses, however, this ability doesn’t just impact an individual’s bottom line, it affects the entire industry. Therefore, because it’s such a critical factor in the future of hunting and the shooting sports, NSSF research focuses much of its efforts on gathering information that helps its mem-

Although the individual needs of every business are different, and the specific information about your individual market might be unique, NSSF reports can provide information relevant to nearly everyone in the industry.

bers recruit, retain, and reactivate participants—collectively known as “R3.” One of the focal points of this effort is the Crossover Participation Study that outlines the shooting sports current participants enjoy, while also highlighting additional activities with which they’ve expressed interest in getting involved. This information gives retailers and ranges an idea of which shooting sports have room for expansion in their areas, providing a pathway to significantly increase participation by their current customers. In addition to helping retailers and ranges find ways to get current participants to expand their areas of interest, NSSF’s research also focuses on figuring out how to reengage customers who might have forgotten just how much fun the shooting sports can be. NSSF’s Lapsed Gun Owner Report is designed to help members tap into the amazing potential of this dormant customer base by providing critical insights into these consumers and how to reach them. “We estimate that there are as many as 50 million inactive gun owners in America,” said Jim Curcuruto, Director of Research and Market Development for NSSF. “Reactivating a portion of these lapsed firearms owners would

provide a massive jump in participation and purchasing.” By successfully reaching out to current and former shooters, retailers and ranges will also tap into ways to recruit new participants. Research from NSSF indicates there are nearly 24 million people in America who have an interest in participating in hunting and the shooting sports, but they don’t have someone to introduce and teach them. By reactivating former shooters and getting current participants interested in new activities, you’ll not only broaden your customer base, you’ll also help get more people out into the field, and they just might bring a few of those 24 million interested Americans with them.

Diving Deep

To complement the wide range of research relevant to nearly all retailers and ranges across the country, NSSF also creates Customized Market Reports that provide detailed demographics about a particular retailer’s or range’s unique area market, which can then serve as the foundation for developing strategies to increase one’s customer base and grow overall profits. NSSF’s Financial Benchmarking Report provides hard to find data on income statements

and balance sheet figures of retailers across the country, enabling individual businesses to see how they stack up against others, while the Firearms Retailer Survey Report outlines the trends retailers around the country are seeing and what products are selling the best. Because the industry is continually changing, NSSF is constantly looking for new research to conduct in order to ensure that its members are aware of the latest trends and challenges. Late releases in 2018 and upcoming 2019 reports, for instance, include MultiGenerational Perspectives of Firearms and Hunting, a Consumer Knife Market Study, an Indoor Range Consumption Report, and an Anglers Purchases and Perceptions on Gun Ownership Report. Each of these, like all reports NSSF publishes on a regular basis, are designed to provide members with the kind of information and insight that can help turn interested participants into enthusiastic advocates. “It sounds simple, but it’s true that the more you know about your customers, the better you will be able to accommodate their needs,” Curcuruto said. “And the better you accommodate their needs, the more you can count on them being loyal, repeat customers.”

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F E AT U R E S

Still In the Game

A classic cartridge continues to deliver By Richard Mann

hen our veterans returned home from Europe after World War I, their experience with the .30/06 Springfield began to push the .30/30 Winchester out of the limelight. Shortly thereafter, cartridges such as the .300 Savage (1920) and .270 Winchester (1923) came along to further tantalize hunters. And with the post–WWII introductions of the .308 (1952) and .243 (1955) Winchester, it’s a wonder anyone even remembers the thutty-thutty.

Still, as old-fashioned and ballistically anemic as the .30/30 might seem, it remains popular for two reasons. First, many fasthandling, easy-carrying, and funshooting lever-action rifles are chambered for it. Second, when it comes to big-game hunting, the .30/30 Winchester works. Hunters will not continue to use something that does not fill freezers and put antlers on the wall. If velocity, energy, and trajectory make your heart go pitterpatter, you’ll find it hard to get behind a .30/30, even if you’re deer hunting in dense timber. High-speed, hard-hitting, and flat-shooting cartridges are an allure many grown men just can-

not resist. What this group tends to forget is the fact that the .30/30 Winchester has been effectively killing big game for more than a century. And today, there are a lot of really good .30/30 Winchester big-game loads from which to choose.

Remington CoreLokt

Because of its affordability, CoreLokt loads are often thought of as bargain ammunition. Though not expensive, the CoreLokt is effective, so much so that it just might be the load by which all other .30/30 ammunition is judged. With the 150-

and 170-grain CoreLokt offerings, you can expect bullet deformation with a frontal diameter of about a half-inch. Penetration is close to 2 feet in 10 percent ordnance gelatin. Booth #14229.

Hornady LEVERevolution MonoFlex

In 2005, Hornady changed the way we looked at lever guns with LEVERevolution ammunition. By inserting a small, malleable polymer tip in the nose cavity, Hornady drastically improved the ballistic coefficient of bullets used in .30/30 cartridges. This

flattened trajectory helped initiate expansion at distance. Most hunters don’t realize there’s a newer 140-grain MonoFlex version, which is constructed of solid gilding metal (just like Hornady’s GMX bullet). It will penetrate darn near 30 inches while still developing a frontal diameter of more than a halfinch across, pushing the .30/30 into the elk-capable realm. Booth #13145.

Federal Trophy Copper

Similar in design to the Hornady LEVERevolution MonoFlex, Federal’s Trophy Copper .30/30

Modern .30/30 Winchester ammunition brings a new level of performance to this old-time cartridge, making it adequate for much more than just deer. The .30/30 is now available in a variety of loads from a number of ammunition manufacturers, including Remington, Federal, Hornady, and Winchester. There are also light-recoil versions available for hunters who are sensitive to recoil.

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See everything new at booth #15522

load is a mono-metal design that uses a polymer tip. Like the MonoFlex, the Trophy Copper bullet will retain all its weight, but it is available in a slightly heavier 150-grain option. With four petals (as opposed to the MonoFlex’s six), this bullet’s deformed frontal diameter is a bit wider. Penetration depths of 25 to 28 inches in 10 percent ordnance gelatin are common. It’ll do fine for whitetails, but is also up to tackling big game weighing up to three times more.

Federal Fusion

As the first ammunition specifically built for the deer hunter, Fusion should be ideally suited to America’s most iconic deerhunting cartridge. It is. With a molecularly fused jacket and pressure-formed core, the 150grain Fusion load delivers nearly ¾-inch of expansion and almost 2 feet of penetration. This, combined with how well the load shoots from most lever guns and a muzzle velocity of almost 2,400 fps, offers a great balance of external and terminal ballistic performance. Booth #14551.

Barnes Vortex and Remington HTP Copper

If you like the mono-metalstyle bullets, take a close look at the original. Barnes offers a 150-grain TSX-FN bullet in

the Vortex .30/30 Winchester load. Remington offers the same bullet—at the same velocity—in its HTP Copper line. (These loads are ballistically identical, just packaged differently.) I used both in Africa last summer. They won’t shoot as flat as the polymer-tipped bullets from Hornady or Federal, but they’re just as lethal on critters substantially larger than deer. Booth #14229.

Winchester Bonded Rapid Expansion PHP

Winchester has not forgotten its most famous cartridge. The Power Max Bonded Rapid Expansion PHP (Protected Hollow Point) load is available in 150 or 170 grains. The deep but protected hollow cavity in the bullet’s nose initiates upset, the contoured jacket helps program the bullet’s dynamic expansion, and the lead core, which is bonded to the jacket, keeps weight retention high. These bullets deform wide and create lots of tissue damage. They’ll not penetrate tremendously deep, but they’ll put the smackdown on a whitetail or mule deer, which is exactly what they were designed to do. Booth #13129.

Low Recoil

I doubt there are many hunters who consider the .30/30

Winchester a slobber knocker; it recoils less than a .243 Winchester and about half that of a .30/06. However, lever-action .30/30s have become a popular first-deer rifle for many youths and small-statured hunters. Hornady recognized this trend and developed a lowrecoiling .30/30 load for its Custom Lite line of ammunition. It kicks with about 25 percent less push than standard .30/30 loads, and the bullet is engineered to work perfectly with the lowerimpact velocities.

New

Litewave H3™

The Real Hunter’s Cartridge

If you’re a big-game hunter who wants to shoot across beanfields, canyons, and sage flats, the .30/30 Winchester is not the cartridge for you. But for those who think hunting is more about closing the distance with your feet rather than the bullet, the .30/30 remains an excellent choice. It doesn’t kick harder than a mule, and there’s a distinct pleasure in hunting with a rifle so svelte and nimble it feels like an extension of your inner predator. A .30/30 might also help you get in touch with the real hunter inside you. You know—the part of you that relishes the stalk and the adrenaline rush of a close encounter.

The new Litewave H3™ switches with seamless speed from daylight ﬁber optics to nighttime Tritium—from light gathering to light emitting. Your reward is faster target acquisition in daylight, low light, and no light scenarios.

HIVIZSIGHTS.COM BETTER BUILT & BRIGHTER + VISIBLE SOONER IN ALL LIGHT CONDITIONS + PATENTED

Clockwise from top left: Federal’s Trophy Copper offering is a top performer. Designed just for deer hunters, Federal’s Fusion load creates massive wound cavities. The Hornady LEVERevolution MonoFlex load offers high-ballistic-coefficient, mono-metal bullet performance. Winchester’s Bonded Rapid Expansion PHP .30/30 load delivers a superb balance of expansion and penetration.

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f e at u r e s

To succeed as an outdoor lifestyle producer and host like Michael Waddell, you need to understand the business realities of television.

So, You Want to Be an Outdoor Television Star?

Like so much in life, it’s a lot harder than it looks

n 1966, the rock group The Byrds released a song titled “So You Want to Be a Rock ’n’ Roll Star.” It was an ironic take on the instant stardom so prevalent in the music world of that era. But there was also a deeper message that skewered the dream held by many young men: that stardom came easily and all you had to do was buy a guitar and learn a few chords.

Outdoor television suffers from the same dream (some might call it delusion). Mitch Petrie, Outdoor Sportsman Group vice president of programming, and Katie Gladstone, vice president of program planning and development, figure they or members of their teams are approached with creative content ideas at least twice a week, nearly every week of the year. That turns out to be more than 100 unsolicited pitches for outdoor-lifestyle programs per year. And that doesn’t include the dozens of show ideas that are pitched from internal network sources or as a potential original program developed within the networks.

So, let’s say you want to be an outdoor-lifestyle television star like Jim Shockey, Eva Shockey, Michael Waddell, Brian “Pigman” Quaca, Jana Waller, Ted Nugent, Nick Hoffman, Melissa Bachman, Joe Thomas, and Lee and Tiffany Lakosky. The process may seem to be as easy as taking your recording device—be it a GoPro, HandyCam, or the latest smartphone—and heading out to the woods or shooting range and pressing record. It’s not. “A generation ago, it was as simple as a guy who loves to hunt, with a buddy who figured out the power button on a video camera,” Petrie says. “From there, of

course, everyone thinks they are entertaining, and, so, hunting shows were born.” When networks started raising the bar on quality, better equipment was needed. The cost of doing business grew exponentially, to the point where it can cost producers at least $500,000 just to get in the game. “That said,” Petrie says, “the dream of being the next Michael Waddell is still very much alive and well. Outdoor Sportsman Group’s time-buy business model is evidence of this, because the network’s availability—especially in prime time—has been sold out for the last 15 years.” That’s not to say original script-

ed and acquired programming is unwelcome. “With three networks—Outdoor Channel, Sportsman Channel, and World Fishing Network, as well as MyOutdoorTV (MOTV)—we always entertain calls, pitches, and offers for potential programming,” Gladstone says. “After all, in programming we live and breathe under the adage that good television is always about good storytelling. And, content is king.” The OSG Networks have been experiencing programming success by creating special nights and with popular, acquired lead-in shows such as Duck Dynasty, Wicked Tuna, and Deadliest Catch, and movie

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nights to complement the production of original and popular shows such as Hollywood Weapons, Gun Stories with Joe Mantegna, Nick’s Wild Ride, Jim Shockey’s Hunting Adventures, MeatEater, and Drury’s Bow Madness. The most recent adventure/outdoor lifestyle show, The Brigade, will debut in the spring. Today’s outdoor-lifestyle producers and hosts are businessmen and -women who must understand and have a passion for the outdoor lifestyle. They also need to know how to tell a compelling story worth watching. In addition, they must be able to promote those stories and understand what platforms they want to use to tell them, whether it’s linear television, online, digital, or a combination of all three. Finally, they need the ability to build a brand. Next comes the hard part: finding interested sponsors that will support your show. “Like television executives, sponsors and advertisers get inundated with requests to support shows,” Petrie says. “Producers approach brands and assume they are interested in their lifestyle. And they are interested, to some extent. But sponsors and advertisers are most interested in moving product. Some of the most successful producers in our industry understand that using product properly within a show is a key aspect of generating interest from viewers and sponsors. This is harder than it looks. Blatant product plugs no longer work; viewers can smell the sell.” What drives the outdoor-lifestyle television industry? For hunting television, it’s whitetail deer, which makes up approximately 60 percent of all hunting programming. Audiences judge shows on whether they can see themselves in hunting camp or in the field with the hosts. “There is less demand for hunting in Q1–Q2 [the first six month of the year], so fishing tends to take over,” says Gladstone. “In Q3–Q4 [the last six months of the year], the retailers really push hunting.” Today, viewers have a wide range of choices for how and where they can consume content. Programmers must adapt or become irrelevant. Media companies, television executives, and producers understand this as well. Not only are producers creating content for linear television distribution, but they also understand that not everyone—especially

Millennials—is watching television. So, they are creating content for multiple devices. With OSG, that evolution involves the subscription-based streaming app MyOutdoorTV. Although people think of the internet as being limitless, there are only 168 hours in a week. Adapting to multiple mediums to provide content doesn’t mean the end to linear television. “There are still about 98 million paid cable and satellite customers out there, about what it was 10 years ago,” Petrie says. “There is a lot of talk about ‘cord cutters,’ the people who are cut-

ting the cable cord and opting for streaming. But instead of paying $150 for their bundle and 400-plus channels, they are paying $100 or $120 and getting less. So, now we are seeing ‘cord returners.’ Linear television will never go away. That is one of the biggest fallacies of the cordcutting discussion.” In the end, it all comes down to the size of the audience. “We have some hosts who are loud characters, which turns off some viewers,” he says. “Same goes for viewers who tell us, ‘I’m not into the guy who whispers in the treestand.’ But those hosts draw big

numbers, and that is what counts.” Like any other industry, the hunting market has finite marketing dollars. So, for OSG to succeed, it needs to expand its audience. Research shows that people may not participate in hunting, shooting, or fishing, but like to watch that kind of content. Business decisions are made based on some of this research. “These decisions are not always popular,” Petrie admits, “but it’s part of operating a successful business.” Booth #13608. (outdoorsg. com)

Eva Shockey knows a large part of her role is to build a brand as well as tell stories that engage a wide range of viewers.

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F E AT U R E S

The Savage MSR 15 Competition is fitted with an advanced, 18-inch, carbon-fiber-wrapped stainless-steel barrel built specifically for the rifle. It also has a ported muzzle brake.

The Next Generation

Savage grows its lineup of modern sporting riﬂes with new additions

eadquartered in Westfield, Massachusetts, for more than 100 years, Savage is one of the world’s largest manufacturers of hunting, competition, and self-defense centerfire and rimfire rifles as well as shotguns. Though probably best known for designing rifles that deliver value and out-of-the-box accuracy, the entrepreneurial spirit that originally defined the company is still evident in its ongoing focus on continuous innovations, craftsmanship, quality, and service.

A good example of that spirit is the company’s line of AR-15s and AR-10s, introduced in 2017. Savage felt there had to be a better way to bring more features and higher performance to the modern sporting rifle market, without an exorbitant price tag. And after talking to thousands of shooters online and in person at ranges across the continent, the company knew exactly where to aim. Distributors, retailers, and end users all agreed that the new line of next-generation semi-autos took the popular AR platform to new heights by offering greater performance, expanded caliber choices, and modern designs, as well as a full suite of custom upgrades packaged as standard features. “Our MSR lineup of nextgeneration modern sporting rifles, like all Savage products, reflects the fact that Savage is not just a value brand,” says Savage president Al Kasper. “We are a high-quality, high-performance, well-established firearms manufacturer, offering a full line of rimfire and centerfire rifles in a variety of platforms.”

Today, Savage continues to grow its MSR-10 and MSR-15 product lines. As part of its commitment to this market segment, it unveiled a pair of new high-performance firearms last spring, and began shipping the guns late last summer. The new MSR 10 Competition HD and MSR 15 Competition are engineered with a degree of customization and precision that competitive shooters have been asking for. Both models are fitted with an advanced, 18-inch, carbon-fiber-wrapped stainlesssteel barrel built specifically for the rifle in a collaborative effort between Savage and Proof Research. Each has a unique ported muzzle brake that allows the shooter to tune recoil impulse to stabilize the muzzle for faster, more accurate follow-up shots. The gas block, which can be adjusted for optimal cycling of the full range of bullet weights as well as for use with a suppressor, is wrapped in a custom handguard and topped with an integral Picatinny rail. Other features include a nickel-boron bolt carrier,

custom-forged upper and lower receivers, a non-reciprocating side charging handle, and a two-stage trigger. Each rifle also has a rigid, free-float handguard with M-LOK anti-glare grooves and a red QD sling mount, a Magpul CTR buttstock, a red ambidextrous selector, a removable custom mag well flare, an ambidextrous magazine release, and a Hogue pistol grip. The MSR 10 Competition HD is available in .308 Win. SRP: $3,449. The MSR 15 Competition is offered in .223 Rem. and .224 Valkyrie. SRP: $2,875. Late last year, Savage unleashed the new MSR 15 Long Range Rifle in .224 Valkyrie. It also delivered to dealers two new calibers in its MSR 15 Recon LRP product line—the 6.8 SPC and 22 Nosler. The MSR 15 Long Range is built with a 22-inch stainless-steel barrel in order to deliver pinpoint precision at any distance. Savage engineers tuned the barrel length specifically for the .224 Valkyrie cartridge to achieve peak accuracy at extreme range. The MSR 15 Long Range barrel is also topped

with a two-port muzzle brake mounted with Savage’s proprietary taper-lock interface. The brake allows shooters to adjust recoil impulse and stabilize the muzzle for faster, more accurate follow-up shots. The MSR 15 Long Range also features a custom-length gas system paired with a low-profile adjustable gas block enclosed by a free-float handguard. The gas block can be adjusted for optimum cycling of the full range of bullet weights and tuned for use with a suppressor. SRP: $1,849. Savage has added an adjustable gas block and a longer barrel to stretch the out-of-the-box performance of the MSR 15 Recon platform even further. The Recon LRP (Long Range Precision) features an 18-inch barrel to optimize velocities and accuracy, and its gas block can be customized to specific ammunition for improved cycling. It comes standard with a two-stage trigger, free-float handguard, and Savage barrel. SRP: $1,249. Booth #14551. (savagearms.com)

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f e at u r e s

Filson recently launched a line of hunting outerwear (left and below right) that features classic Mossy Oak camouflage patterns on Filson’s iconic Tin Cloth, Shelter Cloth, and Mackinaw Wool fabrics. Filson has also relaunched its women’s line (right). Those products, while designed specifically for women, still carry the same uncompromising brand attributes that are a trademark of the Filson brand.

New Look

Filson is expanding its market By Christopher Cogley or nearly 120 years, hunters around the world have relied on the quality and durability of Filson’s jackets, pants, and shirts to keep them warm, dry, and comfortable in the field. Now, Filson is bringing that same commitment to quality to a broader base of outdoor enthusiasts with several new lines of clothing, as well as new resources for retailers who want to give their customers a better understanding of the complete Filson experience.

“For the four-year period between 2015 and 2019, we project that we will more than double the revenue achieved up until 2015, the 118th anniversary of Filson,” says Filson CEO Steve Bock. “We can attribute a good amount of this growth to investing in the development of more product by bringing seasonal products into the assortment, expansion of the women’s line, creation of ‘shop-in-shop’ environments with key retailers, and expansion into camouflage hunting products with Mossy Oak.” One of the most immediately noticeable changes in the Filson offering is its seasonal line of technical outerwear and accessories. At first glance, the line seems to represent a significant shift in the Filson brand, which has become synonymous with the heavyweight Mackinaw Wool and waxed cotton products that have been protecting hunters from the harsh elements for generations. On closer

examination, however, it becomes clear that the products in Filson’s seasonal line—from Feather Cloth Short Sleeve Shirts and River Shorts to Ultra-Light Jackets and midweight pants—are designed to protect outdoor enthusiasts from the elements just like the outerwear in its fall and winter lines. Filson simply accomplished that goal in a vastly different way. Another significant shift in the Filson brand is that men aren’t the only ones who can benefit from Filson’s years of experience protecting its customers from the harsh elements of nature. Filson’s women’s line was relaunched in 2016, and it includes a wide assortment of outerwear, woven shirts, cotton knits, sweaters, accessories, and leather bags. And while the products are all designed specifically for women, they still carry the same uncompromising brand attributes that are a trademark of the Filson brand.

“We use the same filter and approach to designing women’s products as we use for the men’s line. The product must be problem-solving and built for the outdoors,” says Aude Tabet, Filson’s design director. “We’ve noticed that our female customer is looking for products that share the same quality of fabrications, design elements, and functionality that are found in our men’s line.” Just because Filson is expanding its offering of seasonal clothes for women and men doesn’t mean that it’s forgetting its core group of hunters. Last fall, Filson launched a line of hunting outerwear that featured classic Mossy Oak camouflage patterns on Filson’s iconic Tin Cloth, Shelter Cloth, and Mackinaw Wool fabrics. The partnership gave hunters access to the best of both worlds, with the protection from the elements Filson is famous for and the kind of concealment Mossy

Oak has been delivering for years. While these new lines are making it easier to connect to a wider base of consumers, the company is also working to provide its retail partners with additional resources that will allow them to more effectively deliver the complete Filson experience. “We launched an updated fixture and signage program to better align Filson retailers with the company’s own retail store experience. So, whether a customer is shopping in a Filson store or with a key retailer that carries a good portion of the collection, the environment and the experience are similar,” says Dan Drust, Filson’s sales manager. “The concept is rolling out with our global wholesale partners this year, and, of course, we’re also going to continue to support our consumer-facing workshops in retailers’ stores.” Booth #15324. (filson.com)

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f e at u r e s

Mossberg is America’s oldest familyowned firearms company, celebrating a century in business in 2019.

Going Strong

O.F. Mossberg & Sons celebrates 100 years of gunmaking

By Brad Fitzpatrick n 1886, 20-year-old Swedish immigrant Oscar Frederick Mossberg arrived in the United States and found work at a boiler manufacturing company in Fitchburg, Massachusetts. Six years later, Mossberg married Aida Peterson, and that same year he left the boiler factory to join Iver Johnson’s Arms and Cycle Works. Johnson, like Mossberg, was a Scandinavian immigrant, and the two men quickly formed a deep bond. Shortly after joining the company, Oscar Mossberg began working on improvements to Iver Johnson’s line of affordable top-break pistols and, in doing so, Mossberg became an important figure in gun manufacturing in New England. Iver Johnson’s motto at the time was “Honest Goods for Honest Prices,” and the notion of offering shooters a good gun at a fair price would become a cornerstone of Oscar Frederick Mossberg’s future gunmaking endeavors. Eight years after starting at Iver Johnson, Mossberg went on to work for the C.S. Shattuck Arms Company as production manager for breech-loading shotguns. Two years later, he moved his wife and young sons, Iver and Harold, to Chicopee Falls, Massachusetts, after accepting a position at the J. Stevens Arms and Tool Company. At that time, Stevens was the world’s largest manufacA factory indoor range, where Mossberg employees test-fire a firearm before it heads off to the shipping department.

turer of sporting arms, and that job offered O.F. Mossberg experience working with long guns and telescopic sights. By that time Oscar Mossberg had begun work on his own firearms designs, one of the earliest being a fourbarreled, break-action pocket revolver he referred to as the Novelty. The Novelty was aptly named; the compact handgun hardly resembled any other firearm on the market. Each of the pistol’s four .22-caliber barrels was fired in succession by a rotating firing pin attached to an internal hammer. Mossberg built 500 of

these guns himself, and he sold the design to Shattuck in 1909, despite being employed by Stevens. Shattuck renamed Mossberg’s pistol the Unique, and the gun would remain in production for six years. During World War I, Mossberg joined the Marlin Rockwell Company, where he was tasked with developing a system to synchronize aircraft-mounted Colt machine guns so that they could be fired from airplanes without striking the propeller. It was a mission of critical importance, and Mossberg handled it with ease. By 1919, O.F. Mossberg’s

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résumé included management roles at some of the most influential gunmakers of the era, but he decided it was time to venture out on his own. With the help of his sons, he opened his first manufacturing plant in a rented loft on State Street in New Haven, Connecticut.

Building His Brand

Mossberg’s first production firearm was the Brownie, a thoroughly updated version of the Novelty. As demand for the pistol grew, Mossberg expanded his factory. For the first three years, sales of the Brownie pistol, steady and fairly strong, provided the vast majority of income for the O.F. Mossberg company. Profits were so slim during those early days that Iver and Harold played in an orchestra to supplement their cash flow. (Iver played the violin, Harold the banjo.) Family and friends provided investment capital to keep the new factory on Green Street in New Haven afloat, and it wasn’t until 1922 that Mossberg’s second firearm—the .22 pump-action Model K designed by Arthur Savage of Savage Firearms—came into production. Two variants followed, the Model S and Model M, and all three of these rifles sold for less than $20 in 1930. By that time the partnership of O.F. Mossberg & Sons had become known as O.F. Mossberg & Sons, Incorporated, and those early slide-action .22s had become a favorite of shooters, providing Mossberg with the capital that it needed to pay off all debts and establish a successful and growing brand despite the Great Depression. Although Mossberg may be best known today for pump shotguns, it was the pump-action rimfires that financed the company’s later designs and kept the brand afloat during those lean early years. Despite the success of those early gun designs, which by 1930 had grown to include the Model L .22 single-shot and the B, R, and C bolt-action rimfires, the Mossberg family realized that they would have to offer more affordable options to shooters who were still reeling from the Depression. To accomplish this, the Mossbergs began developing methods to provide high-quality firearms at budget prices. The Model 30 and 40 bolt-actions were released in the 1930s. These guns came with high-quality sights, yet were very affordable, prompting American Rifleman editor F.C. Ness to refer

The classic Model 500 pumpaction shotgun has set a standard not just for reliability, but for affordability and versatility as well.

to the family as “those gun-manufacturing wizards, the Mossberg Brothers” during a 1933 “Dope Bag” review of the Model 40. A year later, the company offered eight .22 rifles and four shotguns, and the factory had to be expanded to meet increased demand. Throughout the next several years, Mossberg continued to build guns that sold extremely well, and the company used this revenue to develop new designs that left the competition scrambling to keep pace. O.F. Mossberg’s experience at Stevens had provided him with a background in optics, and in 1935, the company offered its first riflescope, the No. 6. Oscar Mossberg said that “the shooting fraternity was becoming more and more scope-minded, and there existed a tremendous effort for an honestto-goodness scope if it could be produced at a price that folks could afford to pay.” In doing so, O.F. Mossberg introduced a whole new generation of shooters to riflescopes. That same year, Mossberg introduced the Model A Spotshot spotting scope, and three years later the RF1, the first-known rangefinding scope, which featured two horizontal lines in the scope and a cam system that allowed the shooter to adjust the distance of the two lines until they represented a distance of 6 inches on the target. An index on the scope then gave the approximate distance based on the distance between the two lines, a revolutionary advancement in optics design. By 1939, Mossberg was selling more than 1,000,000 firearms and scopes annually. After World War II, Mossberg went on to become one of the nation’s premier firearms manufacturers. The firm continued to offer rimfire rifles, but it expanded the line to include a variety of cutting-edge firearms, such as the slide-action Model 200 shotgun, which featured a three-shot box magazine and a unique one-piece stock. Mossberg’s 800 Series centerfire bolt-action rifles became a favorite of big-game hunters. The actor Robert Stack became one of the company’s spokesmen, and Roy Rogers endorsed the brand’s Model 479 lever-action rifle. During the mid-20th century, Mossberg expanded its line to include a variety of other nonfirearm products, including campers, canoes, bicycles, and golf

clubs. In 1967, Alan Mossberg, Oscar’s grandson, became the third generation of the family to take control of the company. Profits were at an all-time high, and Mossberg continued to deliver on the promise of providing “more gun for the money.”

The Model 500

In the 1960s, Mossberg engineer Carl Benson realized that if the

company was to compete with Ithaca, Remington, and Winchester in the pump-gun market, it needed a modern slideaction shotgun in the lineup. Benson examined the features of competing guns, such as the Ithaca Model 37 and Winchester Model 12, and began improving on existing slide-action shotgun designs. On August 21, 1961, the first Mossberg 500 rolled off the production line.

Modern and efficient production processes, such as the use of computer-controlled machinery, help Mossberg control costs so it can continue to offer a wide range of quality products at affordable prices.

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Secret Project

One of the unique features of the Model 500 was its interchangeable barrels, which greatly improved the gun’s versatility.

Though it shared many design elements with other pump guns, the Model 500 had unique features that set it apart. These guns came with top-mounted tang safeties, a disconnecting trigger that required the trigger to be pulled and released between shots, interchangeable barrels, and reinforced steel-to-steel chamber construction. The receiver was made from forged aluminum alloy that was light yet strong, rare on pumps at that time. The single-action bar design was updated in 1970 to include dual-action bars for smoother, more reliable cycling. In 1965, ventilated rib models were available, and the C-Lect-Choke feature allowed shooters to vary constriction based on shooting conditions. Also new in 1965 was a Model 500A variant with an 18½inch Cylinder barrel specifically designed for law-enforcement applications. It was the first in what would become a long line of tactical versions of the Model 500 that would be used by LE and military professionals for decades to follow. The 500 set a standard not just for reliability, but for affordability and versatility as well. In 1977, the C-Lect-Choke design was dropped in favor of screw-in Accu-Chokes, and more versions of the Model 500 appeared every year. Barrel selection also increased, and Model 500 shotguns offered hunters a platform for customizing their

shotguns for everything from home defense to slug hunting, all offering the fail-safe reliability that had become the hallmark of the Model 500. Camouflage models and highcomb versions followed, but the most notable upgrade to the Model 500 came in the late 1980s. The Model 500’s reliable design earned an enviable reputation among security and law enforcement professionals. Dual extractors and action bars prevented cycling issues, and the tang safety was easy to access. Because of that, through the mid-to-late 1970s, more and more Mossberg guns came along on patrol with LE professionals. Mossberg became the first company to be ISO 9001 quality certified, and since 1979, Model 500s have become the only pump shotguns to be purchased by the U.S. government that meet or exceed mil-spec and National Institute of Justice Standards. Civilians have come to rely on Mossberg’s defensive shotguns. Because they’re built in the USA, Mossberg’s civilian shotguns (which now include the 535 and 590 lines) aren’t restricted to the same magazine-capacity regulations as imported guns, and with a long list of features, such as heat shields, pistol grips, ghost-ring sights, and rail systems, there is a wide variety of different Mossberg models available for personal protection at prices most consumers can afford.

Pressured to offer a 10-gauge version for waterfowl hunters, the team at Mossberg decided instead to try something completely different. Steve Otway, Mossberg’s vice president of sales and marketing in the 1980s, thought that a 3½-inch 12-gauge shotgun had merit. There had been rumors for several years that a shotgun company would release a 3½-inch 12-gauge, but other brands had opted to release 10-gauge guns instead. Otway thought that a 3½-inch 12-gauge gun was more in keeping with Mossberg’s “more gun for the money” mantra. Such a gun would function with standard 2¾- and 3-inch loads, and would allow the purchaser to use a single firearm for all their shotgun needs. Federal Ammunition came on board and offered the first 3½-inch 12-gauge load. That Federal load, Otway determined, held 24 percent more pellets than a 3-inch load and would produce 96 percent of the power of a 10-gauge in a more versatile, lighter gun. The 3½-inch 12-gauge project was so secretive that Otway had the design plans labeled, “Mossberg 835 10-Gauge.” He was right to be concerned. The information leaked, and consumers began asking Mossberg about the new 10-gauge model. The 835 Ulti-Mag broke cover in 1988 and was an immediate success. Hunters loved the idea of a single shotgun for every type of hunting, and the new 835 was perfectly suited for everything from goose hunting to breaking clays. It was a revolutionary concept pioneered by Mossberg, and the 835 also became the first factory gun to offer overbored barrels.

Moving Forward

The last 100 years have seen Mossberg grow from a small, family-run business in a loft in Connecticut to one of the most highly regarded firearms manufacturers in the world. The company’s “more gun for the money” motto still serves as a guiding principle,

and the current lineup of Mossberg products offers some of the most innovative guns on the market at budget prices. The newer Patriot line of bolt-action rifles is a modern interpretation of the classic Model 800 rifle of years past, and in addition to the company’s expansive lineup of pump shotguns, Mossberg also offers a full line of gas-operated 930 and 935 shotguns suited for everything from competitive clays shooting to upland hunting, waterfowling, and home defense. In addition, Mossberg International now offers semi-auto and over/under shotguns that are exceptional bargains. The brand hasn’t forgotten its roots in the rimfire market, and the company offers Blaze semi-auto .22s as well as bolt-action and semi-auto rimfires in the International line. Traditionalists will love the classic look and feel of the 464 lineup, and there’s even a tactical version— another first for the company. Recently, Mossberg has entered the AR market with the gas-operated MMR rifles. Other important firsts from Mossberg are the Flex system, which allows shooters to swap not only barrels, but stocks and forends, and the recent Shockwave non-NFA shotgun. Despite its many successes, Mossberg is still a family-owned company. And while its current guns offer cutting-edge design features, the original ethos of offering more gun for the money remains the foundation of everything Mossberg does. In addition to their value, Mossberg guns also offer important safety features. Along with all the brand’s firearms-related firsts, it was also the first firearms manufacturer to include cable locks with its guns. Today, Iver Mossberg is the fourth generation of the family to serve as the company’s CEO. As Mossberg moves into the next century with high expectations, you can expect more cutting-edge advancements from the brand. But you can also bet those new guns will be priced so that they won’t exclude working-class shooters and hunters. Booth #12734. (mossberg.com)

The upgraded Model 835 Ulti-Mag Tactical Turkey further enhances the appeal of this line to turkey hunters across the country.

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A gunsmith examines his work downstairs at Montana Outdoor Group, a company that’s tripled in size since last year’s acquisition.

Working Retirement

A CEO turns to high-end firearms in his golden years By Kris Millgate

etirement isn’t for Ron Petty. The former sales and marketing executive at ATK and Norma tried sitting around. Didn’t work. He moved to sunny, senior-friendly Arizona. Didn’t stay. Recognized an opportunity in snowy, ranchdotted Montana. Didn’t turn it down. At 72, Petty, with a heavy Georgia accent, moved to the West. He claimed Kalispell, Montana, as his home in 2018, when he purchased Montana Rifle Company with three other investors.

“My wife, Alisa, says I’m crazy. She asks me, ‘Why is a 72-yearold guy moving from Arizona, the golf capital, to Montana, the snow capital?’” says Petty, now CEO of Montana Outdoor Group. “Everybody thinks I’ve flunked retirement. I don’t think the word ‘retirement’ fits anywhere in my world.” His world is guns. He’s a hunter. So are the other investors who purchased Montana Rifle Company with him. They changed the company name to Montana Outdoor Group, LLC, allowing for product expansion. The company has two divisions. Montana Rifle Company builds rifles, and Montana Custom Barrel Company is the barrel division. A third division for accessories is coming soon. When the name changed, so did the equipment. Six new machines increase production, with every part of a custom-made

rifle created in-house. The group’s warehouse includes space for seven gunsmiths, plus secondstory corporate offices perched over the production floor. “You have to control pricing at every single level,” Petty says. “You can’t build a gun in America and buy the stock from somewhere else. You have to build it yourself. That’s how you control cost at every level.” As production increased, the staff grew. Twelve of 14 employees came with the sale. An additional 42 new employees are also on board. Production manager Dave Wisher is one of the original 12. Petty is banking on him. “You have diamonds in the rough who rise to the occasion, and that’s been the case with this transition. We’ve seen these employees rise,” Petty says. “When you invest in a company, employees want to invest their efforts.”

Montana Outdoor Group’s chosen method of distribution for all its efforts is independent dealers. That’s how they succeed in delivering a high-end, custom rifle for $2,500, instead of the $6,000 to $8,000 price tag you usually see on rifles of the same quality. “The independent dealer is talking to individuals one-onone. For that reason, we’re not selling at discount houses,” Petty says. “We’ve made a great gun for independent dealers, and we have a strong preferred-dealer program so they can compete in the market.” For independent dealers at this year’s SHOT Show, Montana Outdoor Group is showcasing a new line of tactical rifles for longrange shooting and a new lightweight ranch rifle. Both are custom-made for right- or lefthanders. Both are also in demand, as 2019 sales outpace 2018.

“Precision shooting fascinates me. I want guns that shoot better and ammo that shoots better,” Petty says. “That’s my passion, and it fits well with this company, which already has a reputation for building great guns.” Petty’s efforts shifted with the purchase of the company. He’s moving from marketing to production, but his reach is vast within both worlds. He has spent 45 years hunting and shooting, and he’s attended every SHOT Show since the first one in St. Louis, in 1979. “You’re seeing people you’ve had a good relationship with for decades,” Petty says. “I’ve spent a lifetime working in this industry at the level of making decisions and also being part of the outdoors. My world is this world, and it’s a great world in which to spend your life.” Booth #15940. (montanarifleco.com)

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Going Long

TargetVision’s camera systems allow for remote checking of targets By Brian McCombie

argetVision had its genesis in 2012, when three men—Clay Rhoden, Richard Rhoden, and James Hoffman— decided to combine their knowledge and experience with CCTV camera systems and component-level electronics with their passion for shooting. The result: The Marksman, a fixed-lens, portable, wireless spotting scope. The Marksman is set up near a shooter’s target and transmits an image of the target onto the shooter’s tablet or smartphone. The unit has a range of 300 yards and a runtime of more than 12 hours.

The Marksman was followed by several upgrades, including the Gen 2 Long Range cameras, one of which can transmit images up to 2 miles. Shooters could know exactly where their shots are hitting without walking over to check. For the 2019 SHOT Show, TargetVision continues its push for improvement and innovation with the next-generation Longshot. “The cameras have undergone a major redesign to make them easier to manufacture,” says Clay Rhoden. That’s reduced costs all around. Rhoden adds that the battery is now removable and user-replace-

able, and the camera has a higher resolution. “The overall reliability is still what users have come to know and expect from TargetVision,” he says. Rhoden notes that TargetVision is actively looking for new dealers. These dealers can expect a margin of between 28 and 40 percent, depending on annual volume. And thanks to the lower manufacturing costs, the Longshots will be very competitively priced. For its dealers, TargetVision offers instructional videos to educate staff. The company is working to build an extensive online knowledge base for dealers and

end users, with comprehensive how-to and troubleshooting guides. “We have done our best to differentiate the brand as the premium offering in the space and the brand the pros use,” says Rhoden. “Our systems are the only ones guaranteed to work at 2 miles.” The company is offering special pricing for SHOT Show 2019, which will be available for two weeks after the last day of SHOT. “Our MAP is also strictly controlled, and we do our best to create a level playing field for all dealers,” Rhoden says. Booth #2619. (targetvisioncam.com)

The redesigned camera makes the Longshot easier to manufacture, reducing costs to TargetVision and to retailers.

APRIL 17-19, 2020 | FORT WORTH, TEXAS DUCKS.ORG | DUCKSEXPO.COM

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More Than Meets The Eye 5.11 Tactical Expands into the Lifestyle Category By Shannon Farlow

The Defender-Flex Jean features 10-ounce, mechanical-stretch denim for operator comfort in real-world situations.

ecades after developing the most famous tactical pant ever produced, the team at 5.11 Tactical is still on a mission to solve problems for their core customers—members of the military and special forces, and SWAT teams and other first responders. According to former CEO (and now company advisor) Tom Davin, 5.11 Tactical goes to great lengths to meet the needs of those professionals. When some longtime customers asked the company for clothing that looked more fashionable than tactical wear but still featured 5.11’s signature durability and functionality, Davin and his team responded by developing an entire line of lifestyle apparel. “That’s always been our guiding light,” says Davin, who served as a captain in the U.S. Marines Corps. “We know exactly who our core customer is. Every product we make, even if it’s a complete lifestyle product, always starts with the problem set that we get from one of those operators or professionals. We’ve followed our core customer into that consumer or lifestyle world.” The new 5.11 Lifestyle lineup features a variety of casual shirts, including long- and short-sleeve button-ups, polos, tees, tanks, and pullovers, and jackets for both men and women. It also includes Though the Defender-Flex Jean looks like an ordinary pair of denims, it is designed to hold a lot of specialized gear.

several styles of casual pants, shorts, footwear, and accessories. As impressive as the entire collection is, the true star is a staple of American fashion—denim jeans.

Defender-Flex Jean

The now-famous 5.11 Tactical Pant first rose to prominence in the 1990s, when it was adopted as the standard-issue training pant at the FBI National Academy in Quantico, Virginia. Although it remains as popular as ever in military and first-responder circles, and is still a best-seller for the company, as Davin points out, the 5.11 Tactical Pant isn’t necessarily practical to wear in every situation. For one, cargo pants can be an obvious giveaway for someone

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working undercover. Then there are those settings in which tactical pants might be considered socially inappropriate, as Davin learned when his wife once asked him, “Please, don’t wear your 5.11 Tactical Pants out to dinner.” When their core professional customers requested a denim pant sans the external cargo pockets, the 5.11 team went to work developing the all-new Defender-Flex Jean for men and women. While it looks like a traditional fivepocket jean, as with all 5.11 products, there is much more to it than meets the eye. For starters, the Defender-Flex Jean features 10-ounce, mechanical-stretch denim that provides a two-way stretch for the wearer, making it extremely comfortable in real-world situations. On the front, the jean includes an extra-deep coin pocket designed to accommodate most EDC knives. The real surprise is in back, where two hidden hip pockets are ready to carry a large smartphone—or 30-round AR magazines. “The Defender-Flex Jean finally gives people a place in their denim to put their phone and not sit on it,” says Davin. “Conversely, undercover cops, CIA agents, and anyone else who needs to carry two fully loaded AR or AK mags can put them in their back pocket. As long as they’re wearing a jacket or hoodie, nobody can see them.” The Defender-Flex Jean comes in a straight-cut and a slim version, which Davin describes as more of an athletic fit for people who are into fitness and working out. The men’s Defender-Flex Jean is available in indigo, darkwash indigo, and black; the women’s version is available in Pacific indigo. The 5.11 team also created a Defender-Flex Pant made from a cavalry twill/polyester blend that is also available in straight and slim versions. Both the jean and the pant retail for $69.99. “We’re super excited about the Defender-Flex,” Davin says. “It’s a game-changer, because even though we can make the best cargo pant in the world, what percentage of the population wears a cargo pant every day? It’s not the majority of people. And a cargo pant tends to scream that it’s workwear-oriented. Whether it’s the Defender-Flex Jean or Defender-Flex Pant, it’s a beautiful piece for everyday wear at the office, undercover if you’re on duty, or something you can wear out to dinner or the club. My wife

The front of the Defender-Flex Pant has a deep coin pocket designed to accommodate most EDC knives. In back, two hidden hip pockets are ready to carry a large smartphone—or AR magazines.

is now very happy when I put these pants on.”

All Missions Pack

Another exciting product that 5.11 Tactical is promoting this year is the All Missions Pack (AMP), which made its debut at SHOT Show last year. Once again, the need for a low-profile backpack with more storage options came from core professional customers. Not your typical man-bag, the AMP features a fully customizable 5.11 Hexgrid system, which Davin believes is more versatile than traditional PALS/MOLLE systems. “The Hexgrid technology allows you to put your pouches at 12 different angles. But most important, you can separate the latticework, or that attachment system, from the pack and put it on the inside and be totally lowprofile,” he says. “You can configure it as a modular system to be used off duty or on duty. If you’re going to wear it for just pure casual lifestyle and you don’t want the Hexgrid attachment, or you don’t want any patches on the outside, you simply take it off.” The All Missions Pack is available in four sizes: AMP10 Backpack (20-liter), AMP12 Backpack (25-liter), AMP24 Backpack (32-liter), and the AMP72 Backpack (40-liter). Each backpack comes with a Hexgrid 9x9 Gear Set that is fully compatible with any 5.11 Gear Set.

Always Be Ready

The motto of 5.11 Tactical is, “Always Be Ready.” Although that philosophy is an obvious fit for law-enforcement professionals and military operators, Davin believes it’s appropriate for anyone who enjoys the shooting sports and outdoor activities. “It even applies to the mom, like my wife, who lives in Southern California and has a go-bag in the back of her SUV ready for a wildfire, earthquake, or flood,” says Davin. “We believe our brand positioning is really deep because our products are designed to solve problems at a very reasonable price. And it’s all been battle-tested by the professionals.” Booth #13162. (511tactical.com)

All 5.11 Mission Packs now feature the new 5.11 Hexgrid system for custom storage options.

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Ivan Carter uses his program to address the fact that hunting is an underappreciated resource used worldwide as a successful conservation method.

The Good Cause

Ivan Carter, host of Wildlife Heroes, is dedicated to conservation

or those old enough to remember when television consisted of only three channels and most viewers had to get off the couch to turn the channel, they undoubtedly remember Sunday night’s Mutual of Omaha’s Wild Kingdom with Marlin Perkins. Perkins was a zoologist who appeared each week, sometimes dressed in safari khakis, sometimes dressed in a coat and tie, and introduced his audience to exotic species of the wild. He used science to educate viewers while also reinforcing a positive message about conservation and animal management, whether viewers understood the full scope of his message or not.

No doubt he inspired the likes of Jack Hanna, Joan Embrey, and Jim Fowler, who often appeared with Perkins on Wild Kingdom. He also inspired a young South African boy and adventurer, Ivan Carter. “Marlin Perkins created a spectacular platform to discuss conservation,” Carter says. “In those days, because the human population was much lower, and the wildlife population was so much more abundant, his message was based more around educating people on natural history.” Carter, who continues Perkins’ work as a renowned conservationist, award-winning television host, wildlife photographer, and hunting guide, is one of the world’s foremost leading voices sharing the stories about today’s animal kingdom. He also is no stranger to Outdoor Channel, after hosting the successful show Carter’s W.A.R. on the network; today, he’s seen on Outdoor Sportsman Group’s streaming app

MyOutdoorTV (MOTV). Carter’s W.A.R. is the untold story of Carter’s quest to save his African homeland. From heavily armed hordes of poachers butchering elephants for their tusks and rhinos for their horns, to Africa’s exploding human population pushing into conflict with dangerous animals, Carter uses his multimedia platforms to expose the truth and make a difference on the front lines. Carter’s newest venture on Outdoor Channel, Wildlife Heroes, is a show that comes at a time when hunters and outdoorsmen are facing increasing criticism. Specifically, Carter addresses the fact that hunting is an underappreciated resource used worldwide as a successful conservation method. Carter examines conservation through hunting from the perspective of the people working to help encourage change. On Wildlife Heroes, Carter talks more about conserving, saving, and reestablishing wildlife. As a result of the often distorted mes-

sages in the general public and social media, many open-minded people close their minds to alternative ways of thinking and address opinions they have received without adequate education or understanding of all the issues involved in conservation. The gap has widened between the average citizens of the world and the nature and wildlife that is shared throughout the planet. “Our task is a daunting one,” Carter says. “I hope that by creating our shows, we can educate the people who watch them and help non-advocates and advocates truly understand the goals of our conservation efforts and embrace what really works.” Today, Carter’s mission is to stay focused on educating his audiences on conservation efforts and game management around the world, especially in Africa. His loudest message is directed toward poachers, whom he believes are the main cause of the reduction in wildlife, along with habitat destruction. Carter is ded-

icated to finding solutions to these problems. “Conservation truly is simple,” Carter says. “It’s the task of identifying people on the front line of an initiative who have the answers, who understand the problems, and then providing the tools, training, and support they need to be effective. Conservation should not refer to a single animal. The practice should refer to the balance of an entire ecosystem. Ultimately, saving a rhino is futile if we don’t work to subsequently save the habitat it relies on to thrive.” Whether you remember Marlin Perkins on Sundays or not, Outdoor Channel’s Ivan Carter hopes that viewers will remember to watch Wildlife Heroes in September 2019. He hopes that the same lessons that Perkins espoused for nearly 50 years through original and syndicated shows will be reborn and as wildly promoted for the next 50 years and beyond. Booth #13608. (outdoorsg.com)

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Working Together Mossy Oak and the National Rifle Association join forces By Brian McCombie

n a partnership that will help preserve America’s hunting heritage, our outdoors lifestyle, and our Second Amendment rights, Mossy Oak and the National Rifle Association (NRA) have come together to support each organization’s goals and missions. As part of this new multiyear commitment, the NRA has designated Mossy Oak as the organization’s “Official Camouflage Partner,” and Mossy Oak will be the sole and exclusive brand of the NRA in the camouflage category. As the Official Camouflage Partner, Mossy Oak developed a pattern exclusive to the NRA— NRA Overwatch, with the NRA logo embedded in it. The larger pattern itself is a gray-andcharcoal aerial view of mountainous terrain (the overwatch, if you will) of the landscape below. A significant portion of the revenue

generated by the sale and licensing of this pattern will be donated by Mossy Oak directly to the NRA. “Our rights to manage and pursue the natural resources of this great land are something we take very seriously here at Mossy Oak,” says Toxey Haas, founder and CEO of Mossy Oak. “The NRA is the leader in preserving the opportunities we have as conservationists and hunters, and as lawabiding citizens with the right to keep and bear arms. We live in a

time where those topics are each facing their greatest opposition. That is why it is with great honor and excitement we are uniting with the NRA, so we can lay down our heads at night knowing that we are doing everything we can to help people enjoy their life in the great outdoors for years to come.” Though probably best known for its political activism in defense of the Second Amendment, the NRA has consistently fought for conservation and hunters’ rights. The NRA also founded NRA Hunters for the Hungry, an initiative to give back to communities. Through this program, the NRA works closely with state agencies to connect hunters with donation programs in their area. Annually, NRA’s Hunters for the Hungry program provides more than 8.1 million meals to homeless shelters and food banks across the U.S. The NRA has been protecting our outdoors lifestyle and hunting heritage for several decades, and is the only organization to offer a free, state-of-the-art, online hunter education course. In addition, the NRA seeks to expand and protect hunting rights with repre-

sentatives in Washington, D.C., and every state in the nation. It also defends against anti-hunting ballot initiatives, laws, and regulations designed to erode hunting and destroy our heritage. Mossy Oak has been a leader in the shooting-sports industry in promoting conservation and hunting rights. It is a major sponsor of conservation groups, including Ducks Unlimited, the National Wild Turkey Federation, and the Quality Deer Management Association, among others. Mossy Oak also supports initiatives and programs that introduce newcomers to hunting and conservation, as well as efforts to help the needy through donations of game meat. The new Overwatch pattern will be available on NRA-licensed products, including clothing, and it will be licensed out to various manufacturers. The extensive list of NRA and Mossy Oak partners will also have the opportunity to sell Overwatch-themed products through retail venues. Look for Overwatch appearing on a wide variety of outdoorsrelated products in 2019. Booth #10735. (mossyoak.com)

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Booth # 3652

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1/11/19 12:32 PM

MINUTES WITH…

Mike Williams

Senior Vice President, Digital Media, Outdoor Sportsman Group

Connecting the Links

From rocket science to digital implementation ike Williams is focused on improving the user experience and implementing solutions that elevate brand image and drive revenue at Outdoor Sportsman Group. He brings more than 30 years of experience of exploiting advanced technologies in the fields of engineering, computer science, and web development. Among his recent achievements, he led the deployment of Outdoor Sportsman Group’s MyOutdoorTV app across multiple platforms and international development.

Williams also serves as chief information officer at Winnercomm, where he leads all interactive and internal CMS functions for the content production company. Previously, he was director of engineering at SkyCam, where he led the complete refurbishment of the mobile aerial camera company’s engineering and operating systems. Earlier in his career, he was executive director of Williams Communications Group. Williams’ knowledge of advanced technologies and web-related development, as well as programming, is a key component in Outdoor Sportsman Group’s pursuits to grow and diversify globally through technology. He is a graduate of Weber State College, where he studied electronic engineering. SHOT Daily had the opportunity to discuss television, outdoor lifestyle, and where he sees the industry headed in today’s—and tomorrow’s—digital footprint with this influential and very busy industry executive.

SHOT Daily: First of all, right off the top, are you literally a rocket scientist?

Mike Williams: After I graduated from college, I spent 10 years in the aerospace industry, working on solid-fuel combustion systems for NASA and the military. I worked on the space shuttle solid rocket boosters for my entire career while I was at NASA. Parts that I designed for the shuttles actually flew throughout the tenure of the program. I started working for NASA after the Challenger tragedy and ended up working two and a half years on the investigation and redesign of the solid rocket boosters.

SD: How did you find your way to the outdoorlifestyle industry and Outdoor Sportsman Group?

MW: I’ve lived the outdoor lifestyle my whole life. My grandfather used to drive a wagon from Rock Springs to Jackson Hole, Wyoming. He would take supplies between those areas. My great-great aunt used to ride with Wild Bill Hickok. Everything was outdoors in my family. After I left the aerospace industry, I went to work for Winnercomm. I came to Outdoor

Sportsman Group when Winnercomm was acquired.

SD: Tell us about what is new this year compared to last year at Outdoor Sportsman Group?

MW: MOTV international is new this year. We’ve been working the last two years on building the domestic and North American launch. We acquired Hunters Video, which gives us entrée into Europe, after extensive research showed us Europe was fertile ground for development of our OTT product. Because of the acquisition of Hunters Video and, as a result, Wild Boar Fever, we have more of a presence in Europe and distribution and exposure to our content around the world. SD: Because OSG, as well as every other media company, is investing time and resources into overthe-top technology and content, where do you foresee the industry five or 10 years out? Is that even possible to predict?

MW: It’s impossible to predict, but the television industry is not going away. We know that what we provide will change in distribution, but there will still be demand. New platforms will evolve, but TV will never just be replaced. It’s too big to fail. But you better give viewers a platform that is easy to access and watch. And that’s what we’re doing at OSG. SD: What are you working on these days, and

MW: People in the industry don’t under-

what gets you excited about working in the outdoor lifestyle industry?

stand how influential they really are, and that they have the right and an obligation to protect the heritage. That includes protection of the land, game management, and our overall lifestyle.

MW: We continue to work on our MOTV product and extending its view so that it represents a more holistic piece of what we are trying to promote within the outdoor industry. Eventually, you’ll be able receive a much more rounded view of what is happening within our linear, digital, and publishing arms of OSG. We are beginning to connect all of our links to content in one place for easy consumption. SD: What is the biggest misconception about outdoor-lifestyle enthusiasts who hunt and shoot?

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Mike Williams: “The TV industry is not going away. New platforms will evolve, but TV will never just be replaced. But you better give viewers a platform that is easy to access.”

SD: If you had a magic wand that could change one thing about the outdoor-lifestyle industry and how it is portrayed in the media, what would you change and how?

MW: The media ramps up on who is screaming the loudest. If we could help them understand the need to stop the sensationalism of stories, like a lion killed in Africa, and report all sides of those types of stories, that would be great.

1/11/19 12:33 PM

f e at u r e s

When it comes to drawing attention to an important issue like public-land access, there’s only one answer: Llamas. No, seriously.

Meet Marcus. He’s a Llama Leupold brings attention to public-land hunting with the help of a most unusual pack animal By Bill Miller

unshine fell on the hunters as they scaled a craggy mountain trail swept by chilly winds and strewn with slushy patches of snow. Each man lugged his own pack, while a string of pack animals toted the bulkier gear. The 2018 elk season opener in southwestern Montana was just hours away for outdoors TV host Randy Newberg, outfitter Beau Baty, and Lucas Burt, brand creative manager for Leupold & Stevens, Inc.

Even the animals, a train of South American llamas, sensed the excitement as they eagerly traversed rocks and occasional bits of knee-deep snow. “I’ll be 54 next week,” Newberg said a few days before the trip, “and the days of carrying 80-pound packs is partly behind me. But I still want to get back there. Llamas make it easier to get into these areas. They’ve extended my backcountry elk career by 10 to 15 years.” This string of llamas was wrangled by Baty from his familyowned Wilderness Ridge Trail Llamas of Idaho Falls, Idaho. Included was 3-year-old Marcus, the “Public Lands Llama,” who had not yet hauled meat and antlers. Wait—llamas on an elk hunt?

Why not horses and mules? And what’s a “public-lands llama”? The answers are just ahead. But first, a discussion on public lands, like those visited by Newberg and company, and their critical role in the hunting culture.

Lost Acres, Lost Sleep

Newberg, based in Bozeman, is a certified public accountant, but don’t call during hunting season. His adventures throughout the Western U.S. generate plenty of video footage for his show, Leupold’s Fresh Tracks, on Amazon and YouTube, as well his HuntTalk forum, HuntTalk Radio podcast, and social media platforms. Each promotes affordable, do-it-yourself, self-guided

hunting on public land. “I grew up chasing whitetails in the big woods of Minnesota,” Newberg says. “It was right near the Canadian border, in places like the Chippewa and Superior National Forests. To be honest, I didn’t know what an outfitter was.” That changed when he moved to Montana in the early 1990s. At first he thought, “Only millionaires get to be elk hunters,” because they could afford to hire guides. Newberg thus became a DIY outdoorsman, learning to scout public land and procure licenses and tags in various states. He also perfected accessing remote areas with a backpack, sturdy boots, and other ultralight gear. But later, he noticed political

efforts to jettison some property from the inventory of the 640 million acres controlled by various federal agencies such as the U.S. Forest Service and Bureau of Land Management. He reckoned that land transfers to state agencies or private trusts conflicted with the North American Model of Wildlife Conservation, which says, in part, that “government manages wildlife held in the public trust.” The government, however, relies on the hunting community to generate money via excise tax revenues for wildlife management. Diminished access to public land suggests declines in hunter participation, according to the R3 Handbook. (The formal title is Hunting, Fishing, Sport Shooting, and Archery

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Llamas are sure-footed powerhouses, extremely versatile for the backcountry. The fact that they’re so photogenic is a happy accident.

Recruitment, Retention, and Reactivation: A Practitioner’s Guide.) Production of R3 is a joint effort between Responsive Management and the National Shooting Sports Foundation. Funding came from the Wildlife and Sport Fish Restoration Program, which is jointly managed by the Association of Fish and Wildlife Agencies and the U.S. Fish and Wildlife Service. This 2017 study looked at challenges facing growth in the sporting communities. Access to public land was a top concern. According to the report, “Almost half of hunters (46 percent) in a nationwide study agreed that lack of access had caused them not to hunt a particular species as much as they would have liked.” Consequently, fewer hunters afield signals fewer purchases of guns, gear, and gadgets, forcing a drop in excise tax revenues to fund wildlife conservation programs. In short: Fewer hunters means fewer elk (and other game species.) Newberg’s media operations bolster this message, and he’s frequently asked to share it as a public speaker before state legislatures and other government panels. But not every audience is

receptive, he says. “The why, for the business,” Newberg says, “it’s necessary to promote self-guided public-land hunting and create advocates for that cause, which gets my nose slammed in the door of politics on these public-land issues. There are people who think we should get rid of public lands, but that would destroy the hunting culture of the West. “And it’s not just a Western issue,” Newberg continues. “It’s happening in Virginia, Tennessee, Kentucky, Wisconsin, and other states. It keeps me awake at night.”

The Next Step

Newberg is not alone in his angst. Top hands at Leupold, the Oregon-based sport-optics maker that sponsors Fresh Tracks, saw an opportunity to spread awareness of public-lands issues. It began, Newberg says, when his first hunts with llamas that were featured on the show drew “unbelievable” responses on social media. “It was like a muddy puppy dog in a soap commercial,” he says. Bruce Pettet, president and chief executive officer of Leupold & Stevens, Inc., also took note.

“So Bruce told me, ‘You know, those llama posts get more views than you,’” Newberg says. The benefits of backcountry llamas also impressed Pettet. “When I caught up to Randy earlier this year, he couldn’t stop talking about how versatile and useful llamas were in the backcountry,” he says. “He’d recently had a chance to work with them through Wilderness Ridge Trail Llamas. He was impressed with how much weight they could carry and how low-maintenance they are.” Pettet then told Newberg, “As an optics company based in the West, we’re all-in on the publiclands gig. Do you think your buddy would let us have the naming rights to one of his llamas?” And so it came to pass that a 3-year-old llama was named “Marcus, the Public Lands Llama.” “The name Marcus pays homage to Marcus Leupold, son of our legendary co-founder Fred Leupold, and the man who changed the course of the company more than 70 years ago by vowing to build a better riflescope when he had one fog up on him during a hunt,” Pettet says. Newberg, Burt, Randy, Baty, with Marcus and seasoned llamas in tow, then hit the trail.

Highest Degree

Burt shot an elk, but daylight ran out before he could find it. The search resumed at sunup, but another hunter spotted the wounded beast first, finished it, and then tagged it. Although disappointed, Burt was happy the meat wasn’t lost. Baty spotted a bull just a few moments before legal shooting light on opening day. A countdown began to the very second he could squeeze off a round. The bull dropped, and Marcus was soon at work, hauling his first elk. Llamas are easily pleased, Newberg says. “They aren’t nomaintenance, but I will say they’re low-maintenance. They can navigate very steep terrain, and as far as food, they’ll eat anything on the landscape—pine needles, aspen leaves, grass, and forbs. They’re bred specifically for packing, and they’re true mountain athletes of the highest degree, but gentle and very social. When they’re strung in a train, and if they like you, they’ll rub their heads or necks on your pack or your shoulder. It’s as if they’re saying, ‘Hey, buddy, thanks for bringing me along.’” Booth #13023. (leupold.com)

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NEWS

Tracing a New Path CTC moves beyond lasers

By David Maccar

rimson Trace is no longer a name solely synonymous with lasers—not by a long shot. In the past year, the company has released a host of products that don’t have anything to do with shining a laser sight on a target. The most prominent new direction the company has taken is toward gun lights and traditional optics. CTC is no stranger to the light market, having had its Railmaster series in the catalogue for some time. But in 2018, it added four new tactical lights made just for long guns in various sizes and configurations, including one with M-Lok mounting options, plus a larger, more robust and powerful version of the Railmaster light with the CMR-208, which puts out as much as 420 lumens.

That doesn’t include the numerous additions to the trigger-guard-hugging Lightguard series of handgun lights that Crimson Trace has announced, such as the LG-422 for the SIG Sauer P365. Models are also in the works for the Smith & Wesson Shield 2.0, Springfield Armory’s XD-S, the Glock 42, 43, 26, 27, and 33, Ruger’s LCP and LCP II, and the SIG Sauer P238 and P938. Laserguard models for the SIG P320/M17 in red and

green have also been introduced. SRP: Lightguard, $89 to $99; Laserguard, $229 to $309.

for handguns and long guns that meet the needs of 3-Gun competitors, home defenders, hunters, and recreThe Crimson Trace CTL-3525 ational shooters Red-Dots is a 5–25x56mm model rifle- alike. The line scope ideal for long-distance But that’s not includes several shooting. nearly all. CTC field-of-view and also dropped a reticle options, full line of red-dot sights comand they’re built to be compatiposed of five models designed ble with the majority of firearms

and mounting systems on the market. “This new line of red-dot sights offers consumers highquality optics products from a name they trust,” says Lane Tobiassen, president of CTC and Electro-Optics division of American Outdoor Brands Corporation. “We are very excited to introduce this new product line, which has been carefully engineered and designed to meet the needs of consumers seeking

Crimson Trace has expanded its Lightguard line and introduced new handgun light models.

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Testing the illuminating power of the Crimson Trace Lightguards deep in the bowels of the earth.

quality and performance.” Models include the CTS-100, a closed red-dot sight with a 2 MOA reticle designed for use on a rifle with adjustable brightness settings; the CTS-1100, a 3.5X long-gun battle sight with a custom and fully illuminated CTC advanced hybrid BDC reticle; the CTS-1200, a compact red-dot reflex sight designed for mounting on pistols; the CTS1300, a compact, open red-dot sight with a 3.4 MOA reticle designed for long guns to provide a wide field of view; and the CTS-1400, another compact, open red-dot with an advanced motion-detection system that saves battery life. SRP: $249 to $599. Crimson Trace’s new red-dot sights are designed to meet the needs of everyone from home defenders to 3-Gun aces.

Riflescopes

And that was just the beginning of the new wave on the optics side. Last fall, CTC also announced a full line of 11 sporting and tactical riflescopes. The scopes range from 1–4x24mm glass, ideal for slug guns or 3-Gun competition, up to a 5–25x56mm model better suited for long-distance shooting. The line is broken up into

STAYING FOCUSED

For more than 10 years, SSP Eyewear has been manufacturing worldclass eyewear for the commercial, industrial, sports enthusiast, and firearms markets. SSP’s president and founder, Mike Bechtel, felt compelled to address eye injuries after seeing his grandfather’s lifelong struggles after losing an eye in a childhood accident. SSP Eyewear’s line of eye-protection glasses come in several styles, offering zero-distortion, non-magnified styles, as well as traditional bifocal and top-focal magnification exchangeable lenses in clear, amber, and smoked options. One of the most popular styles for aging eyes comes in the Top Focal Tactical lens line, where SSP offers a trademarked design that

three series: short, medium, and long range. Each scope incorporates advanced components, including advanced ED fully multi-coated Japanese glass. All utilize firstfocal-plane reticles, which means holdover remains constant

throughout the scope’s entire range of magnification. Seven custom-designed reticles with specific purposes and applications are available. All CTC scopes are fog-, shock-, water-, and dust-proof, and have generous eye relief and

specifically designed turrets that make adjustments easier to make while wearing gloves. Internal components help reduce glare and bright spots for a cleaner image. SRP: $499 to $1,999. Booth #13729. (crimsontrace. com)

SSP EYEWEAR ’ S INNOVATIVE DESIGNS PROVIDE FUNCTIONALITY AND FASHION

places the bifocal correction on the top, as opposed to a traditional bottom placement. No more tipping of the head back to see the front sight. Exchangeable lens kits come with a virtually indestructible frame made from TR 90 nylon. Kits can be ordered in bottom-focal-only (Denial Bifocal kit) for $39 or several top-focal options, including the Ultra Kit, which includes both top and bottom in clear, amber, and smoked magnified lenses for leftor right-eye dominance ($79.99). Scott Harris, business coordinator for SSP, says the company is looking to develop more eyewear for the women’s market. “We want to address the desires and requests from women to have more fashionable, affordable,

SSP Eyewear’s line of eye-protection glasses come in several styles, offering zero-distortion, non-magnified styles, as well as exchangeable traditional bifocal and top-focal magnification lenses in clear, amber, and smoked options.

high-quality eye protection for firearms training and other outdoor activities,” he says. “We can

develop fashionable eyewear for daily use, including having sunglasses that provide eye protec-

tion for a variety of sports activities.” Booth #3018. (sspeyewear.com) —Barbara Baird

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news

Best Foot Forward Under a new management team, LOWA continues to make strides

By Peter Suciu fter heading up the German-based footwear firm LOWA Sportschuhe GmbH for more than 25 years, Werner Riethmann has withdrawn from daily business operations. He will, however, advise the new management team for the next two years. Alexander Nicolai has assumed the leadership of the company’s operational business activities and will oversee the areas of product development, marketing, supply chain, production, and logistics.

In many ways, it will be business as usual for LOWA as Nicolai steps into his new role. “We don’t anticipate any major changes,” says Peter Sachs, general manager for LOWA Boots LLC. “Any leader will do things over time as they see fit, but this is a change that has been a long time in the making. Alex has been with the company for five years. And the other senior managers have been with LOWA for 10 years or more.” In other words, the new team is a known quantity with a lot of experience. LOWA, which was founded in Bavaria in 1923 and has been part of the Italian Tecnica Group since 1993, currently produces more than 2.7 million shoes and boots annually. The company produces 100 percent of its footwear in Europe, operating under the European Union’s stringent manufacturing, environmental, and labor regulations, which resulted in it being granted ISO 9001 status for delivering the highest quality construction and process standards. One of the challenges LOWA has faced recently is the current American administration’s call for “America First.” “We interpret ‘America First’ to mean developed countries that are also close allies first, and the developing markets second,” Sachs says. “Those products made in the EU are seen by many as if they are made in the USA. We have the high labor costs, high quality standards, and high environment standards. We’ve succeeded in business in

this environment.” Sachs also notes that LOWA’s competitors have significant product lines that are made in Asia, notably China. “Frankly, we don’t really compete in that lowerend market,” he says. “We have high-quality products that are about fit, comfort, and performance. We are trying to lead in that arena.” To that end, LOWA could be seen as fitting into a market comparable to high-end Italian or German dress shoes, but for those who spend as much time outdoors as in the boardroom. “Our quality is much like what you can expect when you buy from a German automaker,” says Sachs. “You’re paying a premium for that quality, and that is where we fit in. It is a very similar mindset.”

insulated boot can really make the difference.” On the hunting side of the category, LOWA’s popular Irox boots—a fully synthetic, mid-cut boot that is built to handle tough terrain—is benefiting from a price reduction thanks to the Miscellaneous Tariff Bill (MTB) Act of 2018, which President Trump

signed last September. “Thanks to MTB, we’ve been able to reposition this popular boot line, which has been out for two years, from $290 down to $250 at retail,” says Sachs. “That should spark some interest and help get customers in LOWA boots in 2019.” Booth #10232. (lowaboots.com)

LOWA’s new CEO, Alexander Nicolai, has been with the footwear manufacturer for five years, so expect a smooth transition.

New for SHOT Show 2019

LOWA is putting its best foot forward this year with its Task Force Collection, which was originally developed for British Special Forces. The same boots that allowed the Special Air Service (SAS) and other elite operators to perform at a high level around the world are now being offered to the American market. “Our duty boots feature a refined construction that makes them lighter, but at the same time ensure durability so they will last longer,” Sachs says. “These are for the guys who are wearing these boots all day, every day. That is really hard for any kind of boot,

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but LOWA will be there every step of the way.” The company is also rolling out an insulated boot. “We’ve had more and more calls from SWAT teams and other tactical operators in the northern part of the country, where they’re outside in the winter for extended periods of time,” Sachs says. “Having an

1/23/19 9:22 AM

news

The inside of the High Speed Gear Slim-Grip Padded Belt features a neoprene layer that sticks to clothing and doesn’t shift.

Function and Fit High Speed Gear knows how to build a better mousetrap By Robert Sadowski

igh Speed Gear is known for its TACOs. These are not tasty corn tortillas wrapped around a filling and doused with hot sauce. TACOs are magazine pouches made of either canvas or polymer and a clever weaving of bungee cord. The bungee cord can be adjusted to allow just the right amount of tension to hold the magazine, as well as accommodate magazines of differing sizes. A TACO can handle magazines for AR-15s, as well as mags for an AR-10, AK-47, M1A, and other firearms.

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High Speed Gear (HSGI) started as a small custom shop in 1999, modifying gear for Marines stationed at Camp Lejeune in Jacksonville, North Carolina. From there, the company grew into what it is today, coming to prominence with chest rigs, TACOs, and battle belts. HSGI also acquired CompTac holsters, an excellent complement to it existing line. All HSGI products, by the way, are still manufactured in North Carolina. The most popular products are easily the base versions of the TACO—TACO, Pistol TACO, Double Decker TACO—as well as a series of belts—COBRA Rigger Belts, Sure-Grip Belts, and Slim-Grip Padded Belts. The manufacturer also sees a lot of service members, Marines especially, use their Adjustable Shoulder Pads, which use the same padding as the battle belts. In a word, HSGI gear is comfortable. I wore the Slim-Grip Padded Belt loaded with AR-15 magazines and SIG P320 magazines during a day-long writer event. Compared to other duty belts and rigs I’ve worn in competition, the Slim-Grip Padded Belt was a pleasure to wear. The inside of the belt features a neoprene layer that sticks to clothing and doesn’t shift. To my way of thinking, it is a perfect combination of function and fit. It’s all about building a better mousetrap. HSGI’s end users come from all walks of life and span numerous agencies, departments, militaries, and special forces units the world over. Many come to HSGI for unit gear, but even more operators want individual kits. HSGI has been used by the Bradenton Police Department (Florida), Orange County Sheriff’s Office (Florida), NYPD, LAPD, the U.S. Secret Service, U.S. Marshals Service, U.S. Border Patrol, FBI, Marine Raiders, Army Rangers, German SWAT and counter-terror units, Republic of Korea marines, Portuguese special forces, French special forces, and Estonian special forces. That’s the short list; there are many more. Because of its popularity among the tactical community, TACOs and Sure-Grip belts have even made their way into movies and TV series, such as Deadpool 2, Captain America: Civil War, The Last Ship, and The Strain. In addition, HSGI products have appeared in several tactically oriented video games, such as The Division and Ghost Recon: Wildlands. Booth #1061. (highspeedgear.com)

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NEW PRODUCTS 5.1 1 The LV line of packs consists of three models. The LV6 (shown here) is a versatile crossbody/waist pack.

5.11 Tactical

The LV line of packs consists of three models. The LV18 backpack ($149.99) is designed to be a lowvis option high on tactical features. Although the profile of the pack is simple, internal organization choices are nearly endless. Available spring 2019. The smaller LV10 (SRP: $119.99) is a sling pack, and the LV6 (SRP: $42.99) is a versatile crossbody/waist pack. Booth #13162. (5.11tactical. com)

Lyman Products

Lyman continues to expand the Brass Smith line with the Case Trim Xpress, a faster way for rifle reloaders to trim cases. Available in either 115-volt or 230-volt versions, the Case Trim Xpress can quickly and accurately trim brass at a rate of approximately 15 cases per minute. Using its own motor (no need for a power drill or separate motor), the Case Trim Xpress comes with 10 bushings that fit most popular bottleneck rifle cartridges. SRP: $164.95. Booth

WIN C HESTER The Wildcat .22LR autoloader uses a striker-fired action design to provide faster lock time and a light trigger pull.

#12724. (lymanproducts.com)

Winchester Repeating Arms

The Wildcat .22 LR rifle is designed to take the rimfire autoloader to a whole new level of value and performance. The Wildcat uses a striker-fired action design (much like a centerfire boltaction rifle) to provide faster lock time and a lighter trigger pull than traditional hammer-fired rimfire designs. In addition, the hemispheric firing-pin tip focuses its striking energy more efficiently, creating a deeper rim indent that gives more reliable ignition with all types of .22 LR ammo. The lower receiver assembly is easily removed from the upper assembly by pushing a single button located at the rear of the upper assembly. The Wildcat also features a skeletonized, ergonomic, ambidextrous molded polymer stock, a pair of Picatinny rails, a reversible manual safety button to accommodate right- and left-handed shooters, and a 10-round detachable rotary

ly m a n The Case Trim Xpress can quickly and accurately trim brass at a rate of approximately 15 cases per minute.

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magazine. SRP: $249.99. Booth #13334. (winchesterguns.com)

Tuffy Security Products

Originally designed for the U.S. government, the Tuffy Tactical Lockbox is engineered for high security and portability of firearms and other valuable equipment. The unique system does not require a separate padlock and can be released in seconds to transfer the lock box between vehicles or locations. The 16-gauge steel lock box features a patented anti-twist push-button lock mechanism with a 10-tumbler, double-bitted security key with built-in weather seals. The lock box also has a combination push-button lock for keyless entry. A convenient access window enables authorized users to quickly change the lock code for keyless entry. SRP: $447. Booth #N352. (tuffyproducts.com)

SureLock Security First-time SHOT Show exhibitor SureLock Security has Constitu tional Cabinets, which feature a patent-pending EasyAccess organization system that virtually eliminates the need to remove all stored items to access equipment stored in the back or bottom. Easily maneuverable vertical pull-out storage long-gun drawers are equipped with a smooth-glide support roller that can hold up to 150 pounds. The high-density, adjustable barrel rest provides spacing ridges to prevent damage. And each cabinet comes with an electronic digital lock with a customizable 6-digit combination and optional backup key. Booth #L214. (surelock-security.com)

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