SHOT Daily - Day 1 - 2022 SHOT Show by SHOT Business

DAY 1 DAY 1, JANUARY 18, 2022

FIVE MINUTES WITH

S&W SHIELD PLUS OR

THE DRIVING PRINCIPLE BEHIND APEX AMMUNITION

  

SLIDE CUT FOR OPTICS 30 SUPER CARRY 3.1” BARREL 15+1 AND 12+1 ROUND MAGAZINES

See page 4 for more info

GUNS 2022

LINE EXTENSIONS ABOUND, BUT RETAILERS WILL SEE SOME BRAND-NEW MODELS AS WELL

CIMARRON’S AMERICAN TREASURES

FOOTWEAR 2022

AS MORE PEOPLE SPEND TIME OUTDOORS, RETAILERS WILL SEE INCREASED DEMAND FOR BOOTS

BROWNING:

HAWKE:

FEDERAL:

RCBS:

THE 6.8 WESTERN

GLOBAL REACH

30 SUPER CARRY

RELOADING GOES DIGITAL

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S&W® SHIELD™ EZ®

Chambered in 30 Super Carry™

S&W® SHIELD™ PLUS

Chambered in 30 Super Carry™

Federal’s New 30 Caliber Super Carry ™Cartridge Is Here! Proxim Nova Condensed

Combining the hard-hitting ballistic performance of a 9mm with the added capacity and concealability of a 380 AUTO. More power and more capacity than ever thought imaginable.

smith-wesson.com

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NEW 2021

EL RANGE GROUND BREAKING PRECISION SEE THE UNSEEN

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Contents DAY 1 DAY 1, JANUARY 18, 2022

FIVE MINUTES WITH

Day 1

FEA TURES 32 • WINCHESTER AMMO LAUNCHES SHOOT UNITED

S&W SHIELD PLUS OR

THE DRIVING PRINCIPLE BEHIND APEX AMMUNITION

  

SLIDE CUT FOR OPTICS 30 SUPER CARRY 3.1” BARREL 15+1 AND 12+1 ROUND MAGAZINES

PRESIDENT, COLE PUBLISHING w JEFF BRUSS PRESIDENT, GRAND VIEW OUTDOORS w DERRICK NAWROCKI

LINE EXTENSIONS ABOUND, BUT RETAILERS WILL SEE SOME BRAND-NEW MODELS AS WELL

AMERICAN TREASURES

ADVERTISING SALES TEAM w AUTUMN IFLAND w KEN BYERS w DON HARRIS w TOBY SHAW COLE PUBLISHING ADMINISTRATION

See page 4 for more info

GUNS 2022

CIMARRON’S

EDITORIAL & CREATIVE EDITOR w SLATON L. WHITE GROUP MANAGING EDITOR w HILARY DYER ART DIRECTOR w TOD MOLINA

NSSF ADMINISTRATION

FOOTWEAR 2022

AS MORE PEOPLE SPEND TIME OUTDOORS, RETAILERS WILL SEE INCREASED DEMAND FOR BOOTS

BROWNING:

HAWKE:

FEDERAL:

RCBS:

THE 6.8 WESTERN

GLOBAL REACH

30 SUPER CARRY

RELOADING GOES DIGITAL

PRESIDENT & CEO w JOSEPH H. BARTOZZI SENIOR VICE PRESIDENT & CCO w CHRIS DOLNACK VICE PRESIDENT, MARKETING w BILL DUNN SENIOR VICE PRESIDENT FOR GOVERNMENT & PUBLIC AFFAIRS, ASSISTANT SECRETARY & GENERAL COUNSEL w LAWRENCE G. KEANE

48 • APPLIED INGENUITY By Slaton L. White

VICE PRESIDENT, HUMAN RESOURCES & ADMINISTRATION w DEB KENNEY VICE PRESIDENT & CFO w JOHN SMITH

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12/3/21 3:38 PM

MANAGING DIRECTOR, MEMBER SERVICES w JOHN MCNAMARA

ON THE COVER Cover image by Smith & Wesson Shield Plus OR

C O L U MNS 05 • DAILY UPDATE 22 • FIVE MINUTES WITH

54 • AMERICAN TREASURES By Robert Sadowski

D E P A R TM ENTS 24 • FOOTWEAR 2022 58 • NEW PRODUCTS

All rights reserved. Contents may not be printed or otherwise reproduced without written permission of COLE Publishing. Postage paid at Three Lakes, WI 54562 and at additional mailing offices. COLE Publishing is not responsible for researching or investigating the accuracy of the contents of stories published in this magazine. Readers are advised that the use of the information contained within this magazine is with the understanding that it is at their own risk. COLE Publishing assumes no liability for this information or its use. COLE Publishing assumes no responsibility for unsolicited editorial, photography, and art submissions. In addition, no Terms and Conditions agreements are recognized by COLE Publishing unless signed and returned by the Editor.

APEX Ammunition

34 • GUNS 2022

SHOT BUSINESS is published six times a year: January/February, March/April, May/June, July/August, September/October, and November/December by COLE Publishing, Inc., 1720 Maple Lake Dam Road, Three Lakes, WI 54562 and is the official publication of the National Shooting Sports Foundation, Flintlock Ridge Office Center, 11 Mile Hill Road, Newtown, CT 06470-2359.

POSTMASTER: Send address changes to: SHOT BUSINESS P.O. BOX 220, THREE LAKES, WI 54562. ADVERTISING: Advertising inquiries should be emailed to shotbusiness@colepublishing.com. No responsibility will be assumed for unsolicited materials. SHOT BUSINESS is a registered trademark of NSSF. Contents copyright ©2022 by NSSF. All rights reserved. Reproduction in whole or part is prohibited unless expressly authorized by publisher. MEMBER/SUBSCRIBER SERVICES: membership@nssf.org

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DAY 1, JANUARY 18, 2022

12/13/21 11:12 AM

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COVER SPONSOR

THIS ISSUE’S COVER BROUGHT TO YOU BY:

FEATURES

THE LEADING EDGE OF POWER AND CAPACITY

 Slide cut for optics.  Flat-face trigger for consistent trigger-finger placement that allows for more accurate and repeatable shooting.  Enhanced grip texture allows the user to manage recoil and keep a firm grip. It also delivers comfort when concealing.  Extended magazine offers 15+1 round capacity. For a more concealable option, we offer a flush-fit 12-round magazine.  15-round and 12-round magazines included.  Tactile and audible trigger reset.  Extremely thin and lightweight, it can be comfortably carried all day.  M&P’s patented take-down lever and sear deactivation systems allow for disassembly without pulling the trigger.  Optimal 18-degree grip angle for natural point of aim.  Armornite® durable corrosion-resistant finish.  Backed by Smith & Wesson’s Lifetime Service Policy. Booth #12427 (smith-wesson.com)

S&W SHIELD PLUS OR

Combining the hard-hitting ballistic performance of a 9mm with the added capacity and concealability of a .380 AUTO, the Shield Plus has more power and more capacity than ever thought imaginable.

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DAILY

UPDATE N E WS

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PR O MO T I O N S

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AWAR D S

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OU T R EA CH

One Cool Customer By Aram von Benedikt

here’s a a new cartridge on the block, and it’s one cool customer. Built to fulfill the desires of the classic .270 Winchester shooting crowd while meeting the demands of today’s long-range shooting and hunting protocol, the 6.8 Western steps into the arena and doffs its ten-gallon hat.

The Six-Eight is the brainchild of a collaboration between the engineers at Winchester and Browning. Its parent cartridge is Winchester’s own .270 WSM, with the shoulder pushed back to accommodate the long, heavy-for-caliber aerodynamic projectiles that modern long-range shooters love to send downrange. Barrel twist rate in rifles chambered for the new cartridge is updated as well, in order to accommodate and stabilize those same high-BC bullets. Twist rate in traditional .277 barrels (.270 Win, .270 WSM) is 1:10, while twist rate in new 6.8 Western rifles will be 1:8. Most at home in short-action rifles, the 6.8 is a cartridge suitable for lightweight, fast-cycling hunting rifles, as well as heavier, more stable platforms. The 6.8 Western has proven to be accurate, efficient and deadly (more on that in a minute). It’s not a barrel-burner, either, with factory ammo producing advertised muzzle velocities ranging from 2,835 up to 2,970 feet per second. Two loads were initially available: Winchester’s Expedition Long Range load (Booth #11827) features Nosler 165-grain Accubond Long Range bullets and sports a muzzle velocity of 2,970 fps

and a G1 BC of 0.620. Browning’s Long Range Pro Hunter load (Booth #12234) is topped with a new 175-grain Tipped Game King bullet from Sierra and offers a muzzle velocity of 2,835 fps, with a G1 BC of 0.617. Additional loads will soon be available, including a “green” load topped with a 160-grain Winchester Copper Impact projectile, and a 165-grain Match Competitive Target round from Winchester. Browning will make its X-Bolt rifle lineup available in the new 6.8 Western, and Winchester will chamber the new round in both the XPR and M70 rifle lineups. If your clientele demonstrates any interest in long-range shooting and hunting, or feels any loyalty to the venerable old .270 Winchester, it would behoove you to front-and-center some of these rifles on your shelves. I was able to get my hands on a 6.8 Western Browning X-Bolt Hunter early in the game. Only the Browning Long Range Pro Hunter ammo was available at the time — the one loaded with Sierra’s new 175-grain TGK bullet. Initial testing produced remarkable accuracy, with average threeshot group size coming in well under .75 MOA.

 The author with his elk, taken with Browning's 6.8 Western at a distance of 679 yards.

An early-season elk hunt found me afield with the 6.8 Western X-Bolt in hand. I had worked the rifle out to ranges approaching 850 yards, so while I hoped for a close shot I was prepared for a long one if it became necessary. A surprise encounter with a monster bull that showed up the second night of hunting proved the mettle of the new cartridge. With my son watching through a spotting scope, I made a perfect first-shot kill at 679 yards, dropping the 3983⁄8 B&C bull in his tracks.

 Initial testing produced remarkable accuracy, with the average three-shot group size coming in well under .75 MOA.

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DAILY UPDATE

LEGAL DEFENSE FOR SELF DEFENSE

ounded by attorneys in 2009, U.S. LawShield protects and defends law-abiding gun owners from the legal fallout of using a firearm to defend themselves. “In the event of an emergency, our members have the peace of mind of immediate access to an Independent Program Attorney,” said Kirk Evans, president of U.S. LawShield. The company works with firearms dealers, instructors and ranges to add value to members by providing gun owners education and knowledge on state-specific self-defense law. U.S. LawShield member Jack Wilson experienced that reassurance on December 29, 2019, during an attack at the West Freeway Church of Christ in Texas. Wilson was an armed civilian leader of the church’s security program when a gunman attacked his fellow churchgoers inside the sanctuary. “Within a matter of seconds, Jack stopped the killer and defended his friends and family through

his life-saving actions,” Evans said. “Even though the parties involved did not treat him as a hero, Jack’s membership in the U.S. LawShield Legal Defense for Self Defense Program protected him from legal landmines the moment he fired his gun.” “Many people don’t consider the act of selfdefense a crime,” said Evans. “However, chances are good that all involved parties will be part of an investigation, and charges against either side may result. In an instant, you may have protected the ones you love, only to find your freedom is at stake — forcing you to find, retain and pay for a criminal defense attorney. As a member of U.S. LawShield, you have immediate access to an Independent Program Attorney in your greatest time of need.”

BENEFITS OF U.S. LAWSHIELD MEMBERSHIP

An Independent Program Attorney will answer emergency calls from members any time of day or

night — whether at 3 a.m. on a holiday morning or during afternoon rush hour. Members speak with an actual attorney who provides critically important and timely professional advice with attorney-client privilege. “Imagine having all attorneys’ fees covered for self-defense,” said Evans. U.S. LawShield coverage stands at the ready throughout the entire legal process. In some cases, the nightmare doesn’t end with acquittal in criminal court — there may be appeals, retrials or even civil lawsuits. Uniquely, your U.S. LawShield membership is with you in both criminal and civil court. No matter how much time it takes to defend your liberties in the courtroom, we have your back. There’s no cap regarding attorneys’ fees.” U.S. LawShield membership covers all legal weapons. No matter what a person uses to defend themselves, they are covered. And while gun laws everywhere are constantly changing, ignorance of

COME SEE US AT BOO TH #42121

VORTEX

HIGH FLYER

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DAILY UPDATE

them is not an excuse. U.S. LawShield offers members state-specific members-only legal content not available anywhere else. “A major focus for U.S. LawShield is education,” said Evans. “We keep our members informed and empowered through our book series on gun laws, online resources, and in-person programs that feature experienced attorneys, firearms instructors and self-defense experts.” Evans also notes that members receive discounts through a national network of more than 6,000 affiliate gun ranges, gun stores and retailers.

them to handle critical, life-threatening situations with confidence, and protect them from potential injustices in the legal system after acts of selfdefense. The folks on our staff come from all walks

of life, and we are all passionate advocates of the Second Amendment who believe in the right to keep and bear arms.” Booth #41241 (uslawshield.com)

CUSTOMIZED COVERAGE

With U.S. LawShield, members receive affordable coverage for as little as $10.95 per month, plus the ability to customize their plan with meaningful, affordable and exclusive added benefits to fit their unique needs. Add-ons include Gun Owner Identity Theft Coverage, Multi-State Protection (available in certain states only), Minor Children Coverage and Bail Bond & Expert Witness Coverage. “We call our mission ‘Preserving Freedom for Good,’” said Evans. “Through our program, we educate our members in self-defense law, empower

 U.S. LawShield provides its members with a wide range of benefits, including legal advice.

FRONTIER 34 FFP THE ULTIMATE LONG-RANGE RIFLESCOPE PREMIUM SCOPES DESIGNED SPECIFICALLY FOR EXTREME LONG-RANGE SHOOTING Hawke Optics’ all new Frontier 34 First Focal Plane scopes are built with long distance shooters in mind. Like the other scopes in the Frontier lineup, the Frontier 34 FFP scopes are part of the System H7 series, which use index-matched lenses with outstanding clarity throughout the entire field of view. These scopes are built on a 34mm mono-tube chassis, providing ample elevation for long distance precision shooting. Machined from high-grade aluminum, they are water, shock and fog proof and are nitrogen purged. The Frontier line is feature-rich, including side focus adjustment, removable zoom lever, Hawke’s patented Zero Lock ‘n Stop resettable turrets, and 11 levels of illumination including daylight bright for all shooting conditions. All models have a generous four inches of eye relief, locking ocular focus, and 21 layers of advanced coatings for high light transmission and maximum clarity. The Frontier 34 FFP riflescopes are available in 3-18x50 and 5-30x56 with Mil Pro or MOA Pro reticles.

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DAILY UPDATE

SAR’S MODERN MARVEL SAR USA is the American subsidiary of its Turkish parent company, Sarsilmaz. Founded in 1880, Sarsilmaz is one of the world’s largest manufacturers of small arms, and its state-ofthe-art firearms manufacturing facility is considered a modern marvel. The massive facility has 118,000 square feet of indoor space and over 164,000 square feet of outdoor space. Sarsilmaz utilizes the latest in CNC machining technology and equipment, including 11-axis mills and robotic cells, all of which incorporate high-end production software to eliminate human error during production. There are many factories in Turkey, but only SAR has this level of precision capabilities. As a result, SAR believes its quality, fit and finish are second to none. Continuous investment in R&D, technologically advanced equipment and expanding product lines has enhanced the company’s ability to produce outstanding pistols, shotguns and ammunition for customers in 78 countries, including the Turkish military, NATO and law-enforcement entities. The SAR9, which is the workhorse of the SAR pistol line, was originally designed and engineered to compete on the world stage as a military and lawenforcement sidearm. The NATO test the SAR9 had to pass was extremely rigorous. The first hurdle was a live-fire test that consisted of 50,000 rounds. A gun undergoing this test stage can experience, at most, only three failures. The SAR9 had zero failures and was the only gun to pass the test. After that, NATO testers ran 90,000 rounds through the gun. The SAR9 failed only once. Retailers can rest assured that all SAR USA products are manufactured with the same quality and workmanship as the SAR9. Booth #12838 (Sarusa.COM)

CERTIFIED TO PROTECT & PERFORM Fully certified to perform to the world’s most stringent PPE standards, the new Combat Boot MK2 GTX and Breacher S Mid are built with proprietary LOWA AS® technology for proven ankle protection. They are handcrafted in Germany and feature LOWA’s renowned attention to detail and superb, high quality materials such as the new slip-, heat- & fuel oil- resistant VIBRAM® VANGUARD outsole.

NEW - BREACHER S MID

NEW - COMBAT BOOT MK2 GTX

NEW BOOTH #1016

see the LOWA Visit our new booth to rce Collections Fo 2022 Hunting & Task

The new Combat Boot MK2 GTX and Breacher S Mid have been tested and certified according to European Union (EU) PPE Regulations (2020). PPE regulations cover the design, manufacture and marketing of Personal Protective Equipment (PPE). They define the legal obligations required to ensure that PPE on the EU internal market (the European Economic Area, known as the EEA) provide the highest level of protection against risks. GORE-TEX, GTX, GORE, and GUARANTEED TO KEEP YOU DRY and design are registered trademarks of W.L. Gore & Associates Inc. VIBRAM®, the Octagon Logo, and the Yellow Octagon Logo and the color Canary Yellow are registered trademarks of Vibram S.p.A. ©2021 LOWA Boots, LLC.

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RCBS ROLLS OUT BLUETOOTH POWDER DISPENSER RCBS, the leading manufacturer of ammunition reloading equipment for rifles and pistols, has decided that even powder dispensers need to enter the modern age. That’s why its new ChargeMaster Link powder dispenser now offers Bluetooth technology to make the reloading process easier and faster. The ChargeMaster Link’s Bluetooth capabilities give the discerning handloader the ability to run the entire unit from a smartphone using the free, newly redesigned RCBS app. Doing so allows a user to save custom loads on the app and run the machine more quickly and efficiently. Hands-free operation with the app also means a reloader never has to touch the dispenser during the weighing process, ensuring more accurate readings. “The Link is the perfect dispenser for the budget-conscious handloader who is looking for a dispenser that is going to deliver consistent powder charges each and every time but does not need all of the additional features that our other models provide,” says Will Hemeyer, Sr., RCBS product manager. The ChargeMaster Link boasts 0.1-grain accuracy and a 2,000grain load-cell capacity. The unit can run on an external battery, meaning reloaders can operate it at home or in the field without being tied to power cords. The unit also features a universal fourcountry CE approved power supply and an LCD display with intuitive push-button controls. SRP: $349.95. Booth #42605 (rcbs.com)

BOOTH

#10119 DJI™ Mavic 3 with custom NANUK 915 protective case.

$2,200 Drone Stop by the NANUK booth to enter. Must be present to win. Drawing: Thursday January 20th @ 3:00. See our full line of pistol cases, long gun cases, ammo cases, knife cases, first aid cases, camera cases, drone cases. In stock and ready to ship.

Drawing is not associated with DJI™ or their brands.

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Color: 4C

9.5" X 11.375"

Bleed:

Trim: 9" X 10.875"

8.25" X 10"

Publication: Shot Show

Live Area:

OPTICSREADY MILLED SLIDE | HIGH CAPACITY .22 LR SUPPRESSOR READY | SMOOTH SINGLEACTION HAMMER

THE NEW FN 502™ TACTICAL If you want more fun on the range, look no further than the FN 502 Tactical. This suppressor-ready, high-capacity .22 LR pistol is the first in existence and is crafted by the most battle-proven brand in firearms. To see more of what’s new at FN,

VISIT US AT

LEARN MORE

BOOTH #11860.

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DAILY UPDATE

Global Reach A relentless focus on product development helps make Hawke Optics a world leader in sport optics. By Slaton L. White

awke Optics, like many startups, began humbly, in a garage in the United Kingdom. Forty years later, Hawke has become a world leader in sport optics with a presence in 61 countries. It entered the United States in 2007 by establishing offices in Ft. Wayne, Indiana. Along the way, the company has expanded its dealer network from a few hundred to thousands across the globe. It has also tripled the size of its staff. Just how did Hawke accomplish this? “Our company is blessed with very dedicated owners,” says Kevin Sheehan, Hawke’s vice president of sales and marketing. “Over the past several years, we have invested heavily in new product development and the expansion of our sales force, as well as in advertising. Hawke products have always been great; we just needed a great staff of sales reps to spread the word, along with lots of advertising to inform consumers. Each year, we have added many new products as well as hundreds of new dealers. We are very proud of our brand, and the growth has been very exciting.” Hawke has a wide range of products — 118 riflescopes, 48 binoculars, 65 models of rings, spotting scopes, and rangefinders. Sheehan says this plenitude of product is a result of the company’s relentless focus on product development. “Our product development team is always working on something new,” he says. “Many of our innovations come from them. However, many of our new product ideas also have come from our customers and employees. The result is an extensive line of optics with a wide variety of magnifications, reticles and features. We can meet the needs of just about any type of shooter. Some of our new products have been simple variations of existing products, such as a new magnification or reticle. Others, such as the new line of Sidewinder riflescopes, take years to develop. Our product development plan is constantly changing and is typically looking out three years. Launching new, innovative products is one of the most enjoyable parts of our work, and it has been a big part of our growth.”

The Sidewinder, by the way, is an on-target example of customer input. The new push/pull locking elevation turret has a “witness window” to ensure the shooter always knows which revolution the turret is on. “Many customers were asking for zero-stop turrets for our higher-end riflescopes,” Sheehan says. “In 2019, we introduced our patented Zero Lock ‘N’ Stop turrets in our Frontier 30 line, and they have been very popular. Some precision shooters, however, needed a quick way to get back to their zero, but didn’t want the stop. We developed the witness window for the Sidewinder, and it has been a very effective solution. “This feature is especially useful for shooters who like to dial out to longer distances and need to keep track of just how many revolutions have been made. As the elevation turret passes through each full rotation, the internal scale travels up or down and can be seen at a glance. Now, there’s no more uncertainty or lengthy click counting needed to get back to your original zero.” Another example of consumer input on Hawke’s product line is its extensive list of reticles. “Consumer demand has had a huge influence on the development of our reticles,” Sheehan says. “We sometimes joke that we are not an optics company, we are a ‘reticle’ company. There are so many different types of shooting, and a reticle that works great for a long-distance precision shooter is not necessarily great for a whitetail hunter. We are proud to offer a wide range from which to choose. In particular, many of our caliber-specific reticles, such as our .223/.308 marksman reticle and .22 HV LR and .17 HMR rimfire reticles, are very popular." Sheehan notes that along with innovation, Hawke is also known for quality, but quality that doesn’t cost a king’s ransom to own. He says this quality-price balance is baked into the company’s DNA: “Whether it’s our top-end Frontier 30 FFP riflescope for $1,100 or our Nature Trek monocular for $60, we are focused on quality and value. We develop our products with very practical features, and then we charge a fair price. We recognize that there are many good brands of optics, but you shouldn’t have to spend a fortune to get a great product.” Sheehan also says the company backs up its commitment to quality with a lifetime, no-fault warranty for consumers and dealers. “When the Hawke line of optics was developed many years ago, it was extremely important to our founder that the products be built with a very high standard for quality and durability,” he says. “Many of our scopes are used on magnum-caliber rifles, heavy-spring airguns, and crossbows. These can be very punishing on optics. We have to make sure the products are built strong, and we want our customers to know that we stand behind our quality. Knowing that they are covered for life brings them peace of mind.” Booth #43126 (hawkeoptics.com)

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 The Sidewinder 30 features a witness window, giving you an instant visual guide to the turret’s position.

 The Hawke Airmax Compact scope is built to withstand the double recoil produced by spring-powered airguns.

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GOLDEN WATERFOWL NEW

BISMUTH

With Fiocchi’s premium, non-toxic Golden Waterfowl Bismuth, flaring waterfowl won’t stand a chance. The high velocity paired with greater energy transfer, denser patterns and extended ranges makes you the deadliest wingshooter in the duck blind this season. Fiocchi uses high density 9.75g/cc bismuth in a precision loaded, moisture resistant, sealed hull that will provide you with the best performance shot after shot. There is no one on the market that can deliver more lethality at an effective price from a more trusted brand.

FUEL YOUR PASSION AT

FIOCCHIUSA.COM

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VISIT US AT BOOTH #11454

12/8/21 11:40 AM

DAILY UPDATE

CHAMPION CONTINUES KIDS & CLAYS PARTNERSHIP TO SUPPORT RONALD MCDONALD HOUSES Champion Traps & Targets, makers of interactive and challenging target systems and trusted eye and ear protection, is continuing its support of the Kids & Clays Foundation for the second year in a row to help raise funds for Ronald McDonald House Charities chapters. Kids & Clays supports participating Ronald McDonald House Charities chapters through shooting sports to improve the lives of critically ill children and their families. As a national sponsor, Champion sent a team to participate in the 20th annual sporting clays tournament fundraiser held by Ronald McDonald House Charities of Central Iowa. In all, 54 squads participated. Two local Ronald McDonald Houses were the beneficiaries of the fundraiser, supporting their mission to provide a home away from home for families so they can stay close by their hospitalized child at little or no cost. The sold-out event raised over $110,000, money that provides thousands of room nights and other comforts to critically ill children and their families at a time when they need it the most. “The program has made an incredibly meaningful impact over the years, thanks in part to the strong support we have from partners like Champion,” said Doug Jeanneret, Kids & Clays executive director. “Champion’s commitment to positive change extends well beyond their passion for shooting sports. It has resulted in critically ill children and their families seeing more compassion in their lives.” Eliza Graves, Champion’s senior brand marketing manager for shooting accessories, was part of the Champion team at the tournament. “We’re honored to continue this tremendous partnership with Kids & Clays,” she said. “Not only was it a fun event, but it truly makes a difference in the lives of so many people.” Booth #42605 (championtarget.com)

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SMITH & WESSON MOVING SOUTH Springfield, Massachusetts, has been the home of Smith & Wesson since the company was incorporated in 1852. That is about to change; the company intends to move its headquarters and significant elements of its operations to Maryville, Tennessee, just south of Knoxville. “This has been an extremely difficult and emotional decision for us, but after an exhaustive and thorough analysis, for the continued health and strength of our iconic company, we feel that we have been left with no other alternative,” said Mark Smith, president and chief executive officer. He specifically cited proposed legislation in Massachusetts that, if enacted, would prohibit the company from manufacturing certain firearms in the state. “These bills would prevent Smith & Wesson from manufacturing firearms that are legal in almost every state in America and that are safely used by tens of millions of law-abiding citizens every day exercising their Constitutional Second Amendment rights, protecting themselves and their families, and enjoying the shooting sports.” Because the products in question make up more than 60 percent of Smith & Wesson’s profits, the company felt it had no alternative but to relocate to a more firearm-friendly state. Smith indicated that the company vetted a number of locations, and then made the decision to relocate 750 jobs and its headquarters to Maryville. Key factors in the decision included support for the Second Amendment, a business-friendly environment, quality of life for S&W employees, cost of living and affordability, access to higher-education institutions, availability of qualified labor for its operations and headquarter functions, and favorable location for efficiency of distribution. “The strong support we have received from the State of Tennessee and the entire leadership of Blount County throughout this process, combined with the quality of life, outdoor lifestyle, and low cost of living in the greater Knoxville area, has left no doubt that Tennessee is the ideal location for Smith & Wesson’s new headquarters,” Smith said. “We would like to specifically thank Governor Bill Lee for his decisive contributions and the entire state legislature for their unwavering support of the Second Amendment and for creating a welcoming, business-friendly environment.” The move will not begin until 2023 and will not have an impact on employees’ jobs until then. “Our loyal employees are the reason for our success and are always our number-one

priority,” Smith said. “We are deeply saddened by the impact that this difficult decision will have on so many of our dedicated employees, but in order to preserve future jobs and for the viability of our business in the long term, we are left with no choice but to relocate these functions to a state that does not propose burdensome restrictions on our company.” As part of this strategic move, the facility in Springfield will be reconfigured, but will remain operational. Forging, machining, metal finishing and assembly of revolvers will be done there. The new facility that will be built in Maryville will contain the company’s headquarters, plastic-injection molding, pistol and long-gun assembly, and distribution. Construction is expected to begin in the fourth quarter of 2021 and be substantially complete by the summer of 2023. Booth #12427 (smith-wesson.COM)

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SLIM AND TRIM The new Pack9 from Trailblazer Firearms is a dynamic rifle chambered in 9mm that utilizes Glock-compatible magazines. It also features the company’s newest innovation — the Pivot — to create a slim and portable rifle. The Pack9 is less than 21 inches long when folded, but that collapsible stock gives the user a full length of pull when fully extended. Weighing approximately 5 pounds, the Pack9 is only 1.15 inches wide. The aluminum upper features an integral mil-spec optics-ready Picatinny rail. A second magazine stores securely in the glass-filled nylon stock. The 16-inch button-rifled and threaded steel barrel comes with a 1:10 twist. “In 2010, I came up with the crazy idea to fit a pistol in a candy tin. The same innovative spirit that brought you the LifeCard now brings you the Pack9,” says Aaron Voigt, president and founder of Trailblazer Firearms. “We believe the years of work poured into the Pack9 have resulted in a 9mm rifle at the intersection of design, innovation, performance, and survival.” Booth #41654 (trailblazerfirearms.COM)

FN UPGRADES THE 303 TACTICAL LESS-LETHAL LAUNCHER

fter setting the global standard in lesslethal technology with the original FN 303 system, FN America, LLC, a world leader in developing law-enforcement technology and training, has released the FN 303 Tactical Less Lethal Launcher. FN answered requests from law enforcement officers and agencies to make key improvements to ergonomics and adaptability while extending service life. “For nearly 20 years, FN has been in front of the ever-changing landscape of less-lethal product development with the FN 303 Less Lethal Launcher,” says Charles “Bucky” Mills, Sr., director of law enforcement and federal sales for FN America, LLC. “From the original FN 303 to a recent upgrade with the FN 303 Mk2, and now with the FN 303 Tactical, the constant evolution of our less-lethal product designs ensures users have the most versatile and innovative solutions to meet the dynamic needs of federal, state, and local agencies.” With the new, modular chassis system in the FN 303 Tactical, operators and armorers can quickly customize the buttstock, grip and sighting systems. The included FN SCAR buttstock is adjustable for length of pull, cheek rise and foldability, enhancing the ergonomics and sight alignment for patrol and civil-disturbance-unit officers. Optional stocks, such as the Drop-Down Folding Visor Helmet Stock, can be changed out easily for officers wearing full riot gear. A telescopic PDW Stock can also be added for com-

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pact transport and close-quarters applications. A standard mil-spec A2-style pistol grip is included with the FN 303 Tactical Less Lethal Launcher, but it is fully interchangeable with aftermarket A2-style options. Fully adjustable polymer sights are mounted to a continuous Picatinny rail with 60 MOA of compensation to ease zeroing. The MIL-STD 1913 top rail accepts red-dot sights and other sights and lights. Upgrades to the air-operating system improve handling of the FN 303 Tactical and cuts department maintenance in half. The new, shorter air tank and compact 7.6-inch barrel transfers the weight balance farther back between the hands, allowing officers faster handling, sighting and less fatigue. Built from lightweight, rugged polymer and driven by the new, compact, compressed-air tank, the FN 303 Tactical upgrades deliver fin-stabilized projectiles with speed and accuracy. An optimized operating system doubles the service life of the FN 303 Tactical. Agencies can fire 5,000 projectiles before first routine maintenance is required. The fin-stabilized, .68-caliber FN 303 projectiles deliver optimum accuracy with maximum effectiveness and safety. Officers can quickly change projectiles, choosing between inert, marking impact, or irritant projectiles. The clear, rear magazine cover allows officers to see the projectile type and remaining count in the 15-round magazine. SRP: $1,439. Booth #11860 (fnamerica.com/law-enforcement/less-lethal)

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12/8/21 1:53 PM

WE’RE JUST GETTING WARMED UP

-----Back in 1922, it was just a fireproof building on the outskirts of Anoka, Minnesota, that 30 paces would get you across. But our founders had the vision to see something more. They knew that, when driven by a constant flow of new ideas and staffed by hardworking American employees, the plant would become a cornerstone of manufacturing might. It was that spirit of innovation, constant push for advancement and tireless dedication to our customers that brought Federal ® Ammunition into being, sustained us through the years, and keeps us going strong today—and for our next 100 years.

Celebrate 100 years of Federal

federalpremium.com/100th

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DAILY UPDATE

MEET THE 30 SUPER CARRY Federal’s exciting new cartridge is designed with concealed carry in mind.

By Brad Fitzpatrick

ne of the most notable product introductions at SHOT Show 2022 is Federal’s new concealed-carry cartridge, the 30 Super Carry. The two most popular semiauto-carry cartridges are the .380 ACP and the 9mm Luger, but Federal engineers realized that both cartridge designs could be improved upon. The .380 ACP is a compact, light-recoiling round that’s suitable for new shooters, but the cartridge’s terminal ballistics are at the minimal threshold for effective personal defense. The 9mm Luger is the most popular carry cartridge today, but it’s not as compact as the .380 ACP. The 30 Super Carry was designed to bridge the gap between these established cartridges. Since it utilizes a smaller .312-inch bullet (the same used by the .327 Federal Magnum), the 30 Super Carry allows for a magazine capacity that

is at least one more than a 9mm in single-stack magazines; furthermore, it holds at least two rounds more than most 9mm double-stack magazines. Guns chambered for 30 Super Carry can be built with a smaller grip circumference than 9mm guns, but the 30 Super Carry gives up nothing to the 9mm regarding terminal ballistics. In essence, the new 30 Carry carries like a .380, but hits like a 9mm. When Federal tested the new 100-grain 30 Super Carry HST load against its 9mm and .380 ACP HST loads, the results were telling. The 30 Super Carry load generates 347 foot-pounds of energy at the muzzle, which isn’t far removed from the company’s 124-grain HST load (which generates 381 foot-pounds of energy). And, that is far more than the 233 foot-pounds produced by the 99-grain .380 ACP HST load. The same 30 Super Carry load penetrates 15.5 inches

through a heavy clothing barrier into gel versus 14.5 inches for the 9mm HST load and 9.95 inches for the .380 HST bullet. Federal and its sister companies are already offering no fewer than six different 30 Super Carry loads for target shooting and defense. The target loads currently offered include Federal American Eagle 100-grain FMJ (1,250 fps), CCI Blazer 100-grain FMJ (1,150 fps), and Remington UMC 100-grain FMJ (1,250 fps). Defensive loads include Federal Premium HST 100-grain (1,250 fps), Speer 115-grain Gold Dot (1,150 fps), and Remington 100-grain HTP (1,230 fps). Nighthawk is offering its President and GRP 1911 pistols chambered in 30 Super Carry, both of which will have a magazine capacity of 12 rounds. Smith & Wesson is also offering two new 30 Super Carry pistols: the M&P30 Shield Plus and the M&P 30 Shield EZ. Both hold two

9MM BORE CLEANER The all new CleanShot 9mm Bore Cleaner is engineered for the specific demands of centerfire handguns. Yet, it’s just as fast and effective as the original—turning a tedious and time-consuming chore into a quick and easy procedure. Available now in 12GA & 20GA / 9MM in June 2022. REMOVES LEAD, TIN & COPPER FOULING KEEPS BORE FREE OF CONTAMINATION IMPROVES AND RESTORES ACCURACY

VISIT US AT BOOTH #42120

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DAY 1, JANUARY 18, 2022

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JOCKO WANTS YOU TO JOIN US FOR THE FIRST ANNUAL UNDER ARMOUR FREEDOM DAY

JOCKO TALKS AT 3:45 MEET & GREET AT 4:15 TUESDAY | BOOTH: 10560 21UAR18642_SHOT Show Print Ads_v5.indd 1 Day1 Full Pages.indd 19

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DAILY UPDATE

additional rounds of 30 Super Carry as compared to similar M&P9 9mm pistols. BLACKHAWK! and Uncle Mike’s offer holsters for 30 Super Carry handguns, RCBS is offering dies, and Hoppe’s is launching a cleaning kit specific to 30 Super Carry pistols. There are millions of new gun owners in America, and many of them are looking for the ideal concealed-carry pistol. The introduction of the 30 Super Carry effectively bridges the performance gap between the venerable 9mm and the soft-shooting, easy-carrying .380. Federal may have just found the perfect formula for a personal defense cartridge. Booth #42605

©KENETREK, LLC 2022

(federalpremium.com)

Lifetime Warranty •Satisfaction Guaranteed Technical Help Available • High Strength 17/4 Stainless Specialty Chokes Available

TrulockChokes.com WE’RE ALL IN FOR RETURNING BACK TO BUSINESS

Fifteen years of testing, modifying boots and listening to our customers led us to create a light hiker that feels agile, protective and handles like a dream. We started with our tough Mountain Boot Last atop the light and grippy Grapon™ outsole, and added K-Straps tying the base of the heel to the seven inch, double and triple stitched, padded upper, securing you in for the ride.

WE’RE WE’RE ALL IN FOR MARK YOUR CALENDARS JAN. 17–20 RETURNING BACK ALL IN TO BUSINESS

VISIT US AT BOOTH 1214

Corrie II

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2023

THE VENETIAN EXPO + CAESARS FORUM LAS VEGAS, NEVADA

WWW.KENETREK.COM | 800-232-6064

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FOR RETURNING BACK TO BUSINESS

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by robert FIVEa sadowski MINUTES

WITH ... created for a hunting trip, but it quickly became an obsession to provide wingshooters with topperforming ammunition. APEX Ammunition soon pioneered the commercial application of ultra-high-density Tungsten Super Shot to create hard-hitting, accurate shot loads. The driving principle behind the company’s continued quest for innovation and better performance is its deep commitment to delivering a hunting experience like no other.

SHOT Daily: What do you see as the biggest challenges facing the industry in the next five years?

Jason Lonsberry: As an industry, we need

to assist and help educate the millions of new gun owners while continuing to serve experienced hunters and shooters with excellent customer service and innovative products and programs, all while keeping up with the unprecedented demand for ammunition. For APEX, growing our brand recognition, market share, and production capacity while continuing to handcraft our premium Tungsten Super Shot (TSS) loads will be the key to success in the years ahead. Our goal has always been to deliver the ultimate hunting experience for our customers—and that drives us every day.

SD: What opportunities do you see? jl: New hunters entering the outdoor space

Jason Lonsberry CEO, APEX Ammunition

Driving Principle APEX Ammunition is totally committed to hand-crafting superior shotgun loads.

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ason Lonsberry launched Mississippi-based APEX Ammunition in 2017 with two hunting buddies, Jared Lewis and Nick Charney. Lewis is now COO, and Charney, who is still on active duty in the Air Force, handles sales. (Lewis is also a veteran of the U.S. military, and their wives are Air Force pilots.) The enterprise started with a few handmade shells

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present a tremendous opportunity for us. Engaging and educating these new hunters in meaningful ways is critical. Doing so also provides intrinsic value to any brand. Education is key on so many levels. First, we need to make sure these new hunters know how to hunt safely. Second, we need to impart the importance of practice in order to hone one’s shooting skills. In the case of hunters, that means helping them learn the ways in which they can improve their chances of making clean shots. With wingshooters, we emphasize that the choice of load can make the difference between clean, quick kills and wounding birds.

SD: When you get up in the morning, what gets you excited about working in the industry? jl: Besides getting up before shooting light,

which I enjoy, it’s the excitement of bringing tangible value to APEX and our customers. We are constantly experimenting and innovating with performance and customer experience in mind. The daily victories, challenges and opportunities that we encounter keep me coming back for more.

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by slaton l . white

SD: How will you meet the expectations of your customers? jl: APEX was built on the foundation of customer experience, and by that, I mean customer service and incredibly effective shotgun loads. For example, we design our handloaded TSS line for superior patterning and knockdown power as well as consistent performance. To ensure that these objectives are achieved, we have created a system to guarantee that each shell that leaves our facility has gone through proper component selection and quality assurance. As for customer service, our team is on the phone through the entire business day answering questions, taking orders and listening to the hunting stories our customers share with us. SD: Creating a successful business from scratch is hard work. What was your motivation to start APEX Ammunition? jl: We felt there was a huge hole to fill, both in product and in customer service. Before we started producing TSS loads for the commercial market, there was no clear top-performing shotshell for wingshooters. As more and more hunters are learning, tungsten is the gold standard for hardhitting loads. It is significantly denser than steel, lead and bismuth. We also saw an opportunity to handload to such precision that we could produce superior patterning. We also felt customer service in our space was severely lacking. We set out to do that better than the competition. SD: Please explain the Small Batch Series. How does a customer order this ammo? jl: Similar to the traditions of small-batch handcrafted whiskeys, we run a “Small Batch” of certain

shot sizes or combinations of shot in a very limited run. Under our Small Batch line, we also offer a Private Label that allows the customer to select their preferred gauge, shell length and shot sizes. They can customize their own shell (under the safety guidelines we provide), and they receive their shells in a handwritten custom box with their name and shell recipe on it.

shooting round while getting as many pellets downrange as possible to maximize the harvest. So, our team set out to make speed and pattern density meet in a certain way to create our deadly Upland and Waterfowl ammo. Our Turkey Ninja line is another great example; we tested and perfected the 8.5 shot load for a year before introducing it to our customers.

SD: What properties differentiate your product from the mass-market products available from larger manufacturers?

SD: How has the military experience you and your

jl: One word: handmade. The process of our

meticulously handcrafted shells is the secret to producing what we believe are the best TSS shells on the market today. When using Tungsten Super Shot (instead of blended or steel shot), handloading is the only way to ensure that every shell that leaves APEX is within the tolerances we require and our customers expect.

partners have contributed to the company’s success?

jl: Adaptability and overcoming adversity is the first and foremost experience that is synonymous with the military and APEX. The veterans who work with us bring the experience of working within a chain of command, and there is a level of discipline that is ingrained in our team that keeps us moving forward. Booth #71104. (apexammunition.com)

SD: You say your turkey load delivers the best patterns of any ammo now on the market. How did you do this? jl: By conducting a tremendous amount of

testing and research. We have put a lot of TSS into our backstop, adjusting our shell recipe for maximum consistency and performance.

SD: You’ve said, “Our enduring commitment to design, test, evaluate and introduce new ideas that better capture the experience is the driving force of our continuing innovation.” Can you provide an example of how this commitment led to a specific product? jl: Our TSS Waterfowl and Upland lines are a great example of this. Hunters need a fast-

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FOOTW by Peter B. Mathiesen

Footwear manufacturers expect to be able to deliver more goods in the coming year.

uring the second year of Covid 19, high demand for footwear outpaced production as limited space at western port facilities reigned. Compared

to the U.S. and some Asian countries, European factories struggled with intermittent closures. On the manufacturing side, obtaining raw materials was a challenging task across the category. Although demand was high throughout the segment, retailers were hampered by inventory selection. But the coming year promises increased retail traffic as consumers continue to set records for spending time outside. Meanwhile, they’ll be searching for what’s new on your shelves. Here’s a look at some of what they may find.

5.11 TACTICAL

The A/T 6-inch no zip boot is a warmer-weather boot constructed of nylon with high abrasion air mesh and a water-resistant suede upper. The high-traction outsole lets you run headlong into the day’s challenges. In addition, the All-Terrain Load Assistance System (A.T.L.A.S.) is a force multiplier for those who carry heavy weight on long shifts. These boots were developed to align with your “work weight,” as the Echo Foam uses high rebound/energy-return polyurethane (PU). The Force Foam lightweight PU improves impact and cushioning. Available in coyote regular. Sizes are 5 to 14; half-sizes are 9.5 to 11.5. SRP: $155. Booth #10334 (511tactical.com)

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2022

TWEAR DANNER

Inspired by traditional styling, the Recurve Moc Toe boot draws design and technology cues from Danner’s best-selling hiking boots. The classic Moc Toe boot delivers outstanding performance for upland birds or mid-terrain big-game hunting. The Recurve Moc Toe features a Vibram SPE midsole and TPU heel cup to ensure long hours of comfort on pre-season scouts and extended treks. With seven inches of height for ankle support, it will keep you in the wild and on the hunt longer. Waterproof versions sport a full-grain leather and nylon upper combined with Danner Dry, the company’s proprietary waterproof system. A super-breathable mesh lining works in tandem with Thinsulate Ultra insulation, and a cushioning open-cell OrthoLite footbed is welded to a Vibram SPE midsole for maximum rebound, comfort, and support. The nylon shank and TPU heel frame enhance support and stability. Finished with a Vibram Recurve outsole, its Megagrip technology uses adaptive lugs and flex lines for stability in wet and dry terrain. Available in sizes 7-14 (half-sizes 7.5– 12), in brown and olive. SRP: starts at $200. Booth #5155 (danner.com)

GARMONT TACTICAL

Built for law enforcement, military personnel, and tactical personnel who demand high-performance, versatility, and full-ankle support, the all-weather mid-cut T4 Groove G-Dry boot can handle every step of the trail, hillside, or concrete. The ultralight boots use Garmont’s proprietary technology, including its G-Dry breathable and waterproof construction. The 1.6mm suede-leather upper features a liquid rubber toe cap and seamless TPU heel cap for lightweight protection. The A.C.E. sole system provides all-day comfort. The GTF OPALE rubber outsole has an exceptionally large contact area for dependable traction, added foot support, and cushioning. Colors include black and coyote. Sizes are 4 to 14 (half-sizes are 5.5 to 13.5). SRP: $160. Booth #31306 (garmonttactical.com)

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PRODUCT FEATURE

FOOTWEAR

HAIX

Wildland firefighters subject themselves to one of the most physically demanding jobs in the world. Certified NFPA 1977-2016 for wildland firefighting, the Missoula 2.1 women's firefighting boots are up to that task. The tough European split bull leather is water-resistant, hydrophobic, and breathable. The Missoula 2.1’s lighter weight helps alleviate leg fatigue while on long hikes. The newly designed, heat-resistant (up to 572 degrees F.) Vibram anti-slip sole offers greater footholds across dynamically different terrain. The special heel design offers strong footholds on steep and uneven surfaces. In addition, the sturdy and stable midsole ensures shock protection. A built-in bootjack at the boot’s rear makes it easier to remove after a long day. The two-zone lacing system allows separate tension adjustment for the upper and the lower parts of the boot. For downward descents, tighten the upper and the lowers evenly. For upward ascents, leave the upper a little looser to prevent shin constriction. The two-zone lacing aids in preventing potential ankle injuries out on the line. The new roller-ball eyelets on the lower part of the lacing system offer minimal friction, reducing wear and tear on the flame-resistant Nomex laces. Women’s sizing includes half, narrow, medium and wide widths from 5 to 10. SRP: $325. Booth #20571 (haixusa.com)

KENETREK

When some hunters hear the words “light hiker,” all they can think of is “under performance.” Not in this case. Weighing in at only 3.2 pounds per pair, the Corrie Hiker is built for long, arduous hauls while delivering excellent agility and control. The word “Corrie” is Scottish and means “a half-open steep-sided hollow on a mountainside.” Its Grapon outsoles delivers excellent traction, and the K-Straps tie the base of the heel to the seven-inch, double- and triple-stitched padded upper, providing complete comfort and control. The Corrie boasts a waterproof and breathable Windtex membrane with a 5mm full-length nylon midsole and a reinforced toe and heel atop Kenetrek’s supportive footbed. This 7-inch-tall light hiker becomes a serious tool for those who trek the high ground for elk and deer. Sizes are 5 to 13 (half-sizes are 5.5 to 11.5) in medium and wide widths. SRP: $300. Booth #41916 (kenetrek.com)

LACROSSE

Combining high-quality, scent-free rubber with naturally insulating neoprene, the LaCrosse Alpha Burly Pro is a staple among seasoned hunters. This year, LaCrosse has added a solid brown option to this popular family of rubber boots. It features hand-laid premium rubber over a 3.5mm neoprene core for flexible, waterproof, scent-free comfort. The embossed liner increases air circulation inside the boot and wicks moisture, making them quick to dry. In addition, an adjustable neoprene gusset helps with easy on and off. Available in non-insulated and insulated versions with 1,600 grams of Thinsulate Ultra. Sizes are 6 to 15. SRP: $160-$190. Booth #15155 (lacrossefootwear.com)

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Proudly Made in the USA by American Workers.

THE DEADLIEST MUSHROOM. NOW EVEN DEADLIER.

At Remington, we believe that good is

▲

Big Green Polymer Tip: Improves long-range ballistics, in-flight accuracy, and initiates rapid expansion.

▲

Proven Core-Lokt Jacket: Tuned for optimal performance on big game.

▲

Match-Grade Accuracy: Center of gravity adjusted rearward to maximize accuracy.

never good enough. That better can always be better. That’s why we’re proud to introduce Core-Lokt® Tipped. Offering proven on-game performance with improved accuracy and long-range potential, it’s fair to say the legend just became more legendary. NEW Core-Lokt® Tipped

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Remington.com

12/8/21 11:45 AM

PRODUCT FEATURE

FOOTWEAR

LOWA

The Maddox Warm GTX Hi is a cold-weather boot with an elastic lacing system over the instep/forefoot and two Velcro closures on the cuff, all of which make it very easy to put on and take off the boot. As an added plus, the lined boot is toasty warm, thanks to Gore-Tex Partelana and the DynaPU midsole with Monowrap construction. The Lowa Kid Winter Trac lugged sole provides reliable traction on wet surfaces. The upper fabric is synthetic. The insole is Lowa’s cold-weather DynaPU midsole. The easy-to-wear-all-day boots are green with orange trim and designed for children. SRP: $150. Booth #10162 (lowaboots.com)

MERRELL TACTICAL

Warm, supportive, and grippy on slick surfaces, the Thermo Rouge Tactical Water Ice+ makes Merrell an ideal choice for anyone who needs a tall, supportive, tactical boot in cold, icy conditions. The footwear features a full-grain leather upper with M insulation. It’s combined with a waterproof membrane for exceptional breathability and waterproof performance. Metal hook and eyelets secure lacing, and a generous thick tongue helps keep debris out. Below, a molded nylon arch shank meets Merrell’s FLEXconnect dual-directional flexgroove EVA midsole for agility. A Vibram Arctic Grip Dura ice outsole provides generous shock absorption and superior adhesion to icy surfaces. Available in men’s medium and wide widths from sizes 7.5 to 15. SRP: $220. Booth #60509 (merrell.com)

REEBOK DUTY

Reebok, which revolutionized cross training, brings its versatility and resistance to the tactical market in the Nano Tactical series. Constructed for high impact, it’s one of the lightest shoes of its kind on the market. The 6-inch tactical boot offers breathable uppers, roomy toe boxes, and a minimal drop outsole. The upper uses microfiber and mesh with a soft toe. A moisture-wicking liner is welded to a MemoryTech removable cushion footbed on a slip-resistant sole. The zip allows for a perfect fit and quick on and off. Reebok has co-branded the Nano Tactical with the Navy SEAL Foundation. Every boot sold supports Navy SEALs and their families as they return and adjust to civilian life. Sizes are 8 to 16 in medium and wide widths (half-sizes are 8.5 to 11.5). SRP: $123.99. Booth #75807 (reebokwork.com)

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DAY 1, JANUARY 18, 2022

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WIN A $20,000 PRO SHOP FOR YOUR STORE! BOOTH #70823

MAXIMIZE YOUR AISLE’S POTENTIAL The Real Avid Pro Shop Upgrade delivers an inviting and informative aisle experience for your customers and higher rings at your register. See all the options at our booth and get scanned to win daily merchandised assortment giveaways and the Grand Prize Leaderboard Pro Shop for your store valued at $20,000!

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THE CHOICES MAKE US WHO WE ARE. Visit us at booth 30403

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Winchester Ammo Launches

arget shooting is one of the most popular and fastest-growing high school sports in the United States. This is not something a person hears every day, and neither is the fact that more than 60 million adults participate in the shooting sports each year, making it one of the most popular recreation activities in the country. Yet there are still

millions of individuals (young and old) who have never joined family and friends to participate in the variety of challenging shooting sports. That’s the impetus behind Shoot United, a dynamic initiative designed to promote all that’s wholesome and healthful about the shooting sports. It’s about time spent outdoors with family and friends; it’s about competition; and it’s about one of the most enjoyable and safe recreational activities in the country.

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“More people than ever before participate in target shooting and hunting,” says Brett Flaugher, president of Winchester Ammunition. “These sports are fun and appealing, and people need to hear the stories of how these activities have a positive impact on our lives and relationships. That’s what we plan to do. We’re going to share these stories with an even broader audience and continue to nurture a diverse participation.” Throughout 2022 and 2023, engaging content will be shared nationwide through mainstream

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media. Shoot United will also release content through its own digital and social platforms. The content is meant to entertain and inform and to foster a healthy and transparent dialogue. Grassroots events will be coordinated throughout the U.S., with the mission to drive awareness and introduce new participants to the sport. “Shoot United will be inclusive,” says Flaugher. “We want to bring shooting and responsible firearm ownership to as wide a variety of people as possible from all walks of life. We are committed to echoing these positive messages beyond our core audience and welcoming new people in. Winchester is wholly committed to this initiative, and we have high expectations that it will bring new energy and excitement to the shooting sports. As a world leader in delivering innovative products, Winchester is a brand built on integrity, hard work and a deep focus on its loyal customers. Shoot United is another example of our industry leadership.” To a newcomer, gaining shooting experience can seem to be an intimidating ordeal. Shoot United seeks to make the process a whole lot easier through a series of videos that can be found at shootunited.com. Topics include “The Four Rules of Firearm Safety” and “Common Practices,” the latter of which gives basic advice on how to conduct yourself at a shooting range. For instance, the video explains the meaning of the terms “going hot” and “going cold” that will be heard at a range — and how a shooter must react when they hear them. The videos are free of jargon that only experienced shooters will understand and are short, touching on the salient points quickly in an entertaining fashion. Booth #11828

Grassroots events will be coordinated throughout the United States for people to join, with the mission to drive awareness and introduce new participants to the sport.

(winchester.com)

 The website (shootunited.com) contains videos specifically designed to help new target shooters gain experience.

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GUNS 2022

by Eve Flanigan

The unprecedented demand for firearms over the past two years has strained manufacturing capacity. Nevertheless, in 2022 retailers will see new models.

f there’s a term that can describe the industry’s focus in the past year, it’s “supply chain issues.” These range from the availability and cost of raw materials and parts to building sufficient firearms to maintain inventory at the retail level. That’s one reason retailers saw so few new products released in 2021. It’s difficult to stop or reduce production of core products to begin production of a new firearm when demand is so high for existing products. But in 2022, retailers will begin to see more new models hit the market. Many of these will be line extensions, but there are a few surprises that should whet the appetite of your customers. Here are some of the highlights.

RIFLES BROWNING

Browning is introducing two new line extensions of its popular X-Bolt Series. The X-Bolt Mountain Pro sports a carbon-fiber barrel that lightens the package. The barrel includes a muzzle brake and thread protector. Weather resistance is given consideration via the stainless-steel receiver, available in two Cerakote finishes. It also has a Picatinny rail for a bipod. SRP: $2,479.99-2,499.99. The X-Bolt Speed gets the company’s OVIX camo with bronze Cerakote finish. Its fluted, sporter-contour barrel is threaded. Browning includes both a thread protector and a muzzle brake with purchase. SRP: $1,339.99-1,379.99. Booth #10938 (browning.com)

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BUSHMASTER

The Bushmaster 450 is a gas-driven carbine. As the name implies, it’s chambered for the company’s straight-walled namesake big-game cartridge. The Bushmaster 450 has an A2-style stock and grip, 14-inch free-floating BFI rail, and M-Lok handguard. A Snake Charmer muzzle brake is included to tame recoil. The trigger is a two-stage DM2S. It ships with a five-round aluminum magazine. SRP: $1,329.99. Booth #20341 (bushmaster.com)

CADEX DEFENSE

Cadex Defense is a chassis-gun manufacturer based in Quebec. Its U.S. civilian market headquarters is in Phoenix, Arizona. In 2022 it will offer new additions to its family of long-range precision rifles. The CDX-SS Seven S.T.A.R.S. (Sport and Tactical Application Rifle System) Pro is designed for precision-match competitors. As such, it features a skeletonized stock with almost unlimited adjustability, a 16-inch Bartlein barrel, a futuristic-looking receiver equipped with an adjustable magazine catch, and numerous other upscale features. Several brilliant Cerakote finishes will be offered. Chamberings will include .223 Rem., 6BR, 6 DASHER, 6 Creedmoor, 6.5 Creedmoor, 6.5x47 Lapua and .308 Win. Booth #70423 (cadexdefense.com)

CHRISTENSEN ARMS

The Scout series is a lightweight version of the company’s Ridgeline rifle. Each field-ready Ridgeline Scout has a free-floated, stainless 16-inch barrel wrapped in carbon fiber. A threeprong flash hider sits over the suppressor-ready threads. The action is topped by a 0-MOA rail, and the rifle also has a large, skeletonized bolt handle and a TriggerTech flat-shoe trigger. An AICS-compatible detachable magazine is included. The rifle comes with a sub-MOA guarantee. Available in .223 Rem., 300 Blackout, 6.5 Creedmoor and .308 Win. SRP: $2,199. Booth #11816 (christensenarms.com)

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PRODUCT FEATURE

GUNS

CZ-USA

The new 600 Series of rifles includes four models, covering a wide range of stock materials, barrel profiles, action lengths and cartridge combinations. User-friendly options include an adjustable trigger, 60-degree bolt throw, and the ability to swap caliber without a gunsmith, using an optional conversion kit. Since reliability was a vital consideration, CZ selected the controlled-round feed design for cycling consistency. A quiet, two-position safety complements this action. The 60-degree bolt throw increases clearance between the bolt and optic, allowing for larger scopes. In addition, it cycles considerably faster than traditional designs. All models use an oversized bolt knob for improved control with gloved hands. There are four models: Alpha, Lux, Range and Trail. The Alpha has an aluminum receiver and black soft-touch synthetic stock. Chamberings range from .223 Rem. to .300 Win Mag. Classic wood furniture dresses up the Lux. It includes a steel receiver, wooden stock with Schnabel tip, and an oversized wooden bolt knob. The Lux is chambered for four popular hunting cartridges from .223 Rem. to .300 Win. Mag. The Range model features a steel receiver, heavy barrel and laminate wood stock with a toolless height-adjustable cheekpiece and is chambered in .308 Win and 6mm. The Trail is a super-lightweight rifle built with an aluminum receiver, polymer chassis and aluminum forend with an M-Lock interface. The Trail is chambered in .223 Rem or 7.62x39 and uses AR-15 or Bren 2 magazines. It also features familiar AR-15 controls (safety and mag release). SRP: $749-1,119. Booth #12654 (cz-usa.com)

HECKLER & KOCH

H&K may just have the year’s most notable fun-first entry with a rifle variant of its venerable MP5 — chambered in .22LR. The guns are made in partnership with Umarex of Germany and distributed via HK’s USA headquarters. The MP5 22 sports a barrel sleeve to lend the classic MP5SD look, sans the expense and recoil of the original submachine gun. It’s also suppressor-ready. SRP: $479. Booth #12227 (hk-usa.com)

NOSLER

The new Model 21 is a feature-rich production firearm that has the feel and performance of a custom build. The heart of the rifle is a new Model 21 action, which has been designed in collaboration with Mack Brothers, a South Dakota shop with a growing reputation for building some of the finest rifle actions in the industry, including their popular EVO action. The Model 21 blends the best features of the EVO with unique Nosler-engineered customizations, delivering a solid foundation for peak performance right out of the box. Another key feature is a spiral, fluted, one-piece nitride-coated bolt made of 4340 chrome-moly steel. In addition to a sleek look and nearly effortless functioning, the fluted design provides a reduction in weight and helps to channel debris, preventing the bolt from jamming in environments where dirt and sand are an issue. In line with the M21 action’s practical design philosophy, the bolt’s upgraded M16-style extractor and fire-control group feature tool-less takedown. Top-of-the-line components that round out the Model 21 rifle include a crisp, single-stage TriggerTech Field model trigger (user-adjustable to a pull weight of 2.5 to 5 pounds) and top safety. A Shilen match-grade barrel with a threaded muzzle is hand lapped for the ultimate in bore smoothness, and the lightweight synthetic carbon-fiber stock shaves weight off the complete build while providing extreme durability. Popular chamberings will include 22 Nosler, 6.5 Creedmoor, 6.5 PRC, 26 Nosler, 27 Nosler, .280 Ackley Improved, 28 Nosler, .308 Win., .300 Win. Mag., 30 Nosler, 33 Nosler and .375 H&H. SRP: $2,495. Booth #13021 (nosler.com)

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M E G A- F E AT U R E D

Mossberg — Makers of dependable, hardworking ﬁrearms for more than a century. LEARN MORE AT MOSSBERG.COM

™

mc2sc

CARRY-READY. OPTICS-READY. Slim, lightweight, and perfect for comfortable concealed carry— the all-new ergonomically-designed MC2sc Micro-Compact has double-stack 9mm magazines that provide 11+1 or 14+1 capacity when you need it most, and an optics-ready slide for easy direct mounting of micro dot optics.

COME SEE US AT BOOTH #12832

SAFETY TIP: Store firearms securely, inaccessible to children and unauthorized users. Consult and comply with any and all applicable federal, state, and local: laws, regulations, requirements, and/or restrictions, including but not limited to those regarding the purchase, ownership and carrying of a firearm.

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PRODUCT FEATURE

GUNS

SAVAGE ARMS

A new left-hand version of the 110 UltraLite is made in collaboration with Proof Research. The 22- or 24-inch barrel is carbon-fiber-wrapped stainless steel; the stainless receiver is melonite-treated and skeletonized for weather resistance and weight reduction. The rifle also has Savage’s AccuFit stock and the adjustable AccuTrigger. Available chamberings include .308 Win., 6.5 Creedmoor, .280 Ackley, .270 Win., .30-06., .300 WSM, 6.5 PRC and 28 Nosler. SRP: $1,595. Booth #12821 (savagearms.com)

WINCHESTER

The Rifleman’s rifle is now more equipped than ever to tackle extreme conditions. The Model 70 Extreme Hunter Strata MB features a rigid Bell and Carlson synthetic stock with a sculpted cheek piece. The TrueTimber Strata camo finish pairs nicely with the FDE-colored Cerakote on the receiver and barrel. Other features include a threaded muzzle with brake and a Pachmayr decelerator recoil pad. As usual, the pre-’64-style controlled-round feed-and-claw extractor bolt design makes this action incredibly reliable. SRP: $1,679.99-$1,719.99. The XPR Extreme Midnight MB sports the new TrueTimber Midnight pattern on its rigid composite stock. Tungsten Cerakote gives the fluted barrel and receiver a stylish, corrosion-resistant coating to handle extreme conditions. This new model also features a radial-style muzzle brake that will reduce recoil. SRP: $769.99. Booth #10938 (winchesterguns.com)

shotguns AMERICAN TACTICAL

The Bull Dog, imported from Turkey, is a semi-automatic 20-gauge tactical shotgun. Features include quick-acquisition flip-up sights, AR-style charging handle, adjustable cheek rest, and Picatinny and M-Lok rails. In addition, the Picatinny cut out on the lower can house a spare magazine, and that spare can be used as a foregrip. The gun ships with three choke tubes. SRP: $469.99. Booth #72405 (americantactical.us)

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AIRSABER ELITE X2 Double Barrel PCP Arrow Rifle

AIRJAVELIN PRO PCP Arrow Rifle

UMAREXUSA.COM

GAUNTLET® 30 Multi-shot .30 cal. PCP Air Rifle

PRIMAL 20

Multi-shot .20 gauge PCP Air Rifle

ORIGIN 25

Multi-shot .25 cal. PCP Air Rifle

EMERGE

Multi-shot .177 & .22 cal. Break Barrel Air Rifle

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PRODUCT FEATURE

GUNS

BROWNING

The legendary Citori 725 receives its annual upscale presentation in the form of the limited-edition Citori 725 Sporting Medallion High Grade. The blued receiver sports extensive engraving with gold highlights, and the stock is a gloss-finish Turkish walnut with cut checkering and an engravable inlay. This 12 gauge is offered with a choice of a 30- or 32-inch barrel. A hard case and five extended choke tubes are included. SRP: $7,069.99. Among other new Citori variants is the Hunter in Grades I and II. Both grades of this over/under have a gloss-blued barrel and Inflex recoil pad. The Grade I receiver is also gloss-blued with gold-enhanced metal work. It has a satin-finish Grade I walnut stock. The Grade II has a silver nitride-finish receiver with metal work and a Grade II or III walnut stock. Both are offered with 26- or 28-inch barrels in 12, 16, 20 and 28 gauge as well as .410 bore. SRP: $2,069.99-2,139.99, Grade I; 2,269.99-2,339.99, Grade II. The Maxus II will also see an upgrade. The Maxus II Ultimate sports an oil-finish Grade III Turkish walnut stock, nickel-plated receiver with satin finish, and all-new scroll engraving. A new Inflex recoil pad (with spacers) has been added. Comb drop is adjustable. It also has a new screw-on forend cap for easy disassembly, fiber-optic front sight, and an ivory mid-bead. Many of its steel components are nickel Teflon-coated for protection and lubricity. SRP: $2,059.99. Booth #10938 (browning.com)

MOSSBERG

Mossberg shakes things up this year with the addition of two new pump-action 590S models, based on its established 500 tactical series. The new 12-gauge defense guns are ground-breaking in that they’re capable of cycling 1.75-, 2.75-, and 3-inch shotshells interchangeably, in any combination, without the use of an adapter. The series includes two full-length stock options and two versions of the bird’s-head-gripped Shockwave. The full-length 590S has an 18.5-inch barrel with a front bead sight and corncob forend. The 20-inch version has an adjustable ghost-ring sight, AccuChoke-compatible barrel, and M-Lok forend. SRP: $605-708. On the compact bird’s head-gripped Shockwave 590S, there’s a choice of 14.3- or 18.5inch barrel length. It has a front bead sight and a strapped, corncob-style forend. SRP: $605. Capacity on any 590S ranges from 4+1 to 12+1, depending on barrel length and shell size. Overall lengths range from 30.75 to 41 inches. On the waterfowl side of the Mossberg house are two new guns that borrow from the company’s 940 JM Pro shotguns. The 940 Pro Waterfowl series has a base-model 12 gauge with a 28-inch vent-rib barrel, Hi-Viz TriComp fiber-optic front sight (with interchangeable triangular and round LitePipes), and an AccuChoke-compatible X-Factor ported choke tube. Metal surfaces are finished with brown Cerakote to complement a TrueTimber Prairie camo stock and forend. It also has aggressive texturing on the forend and stock, sling-swivel studs, a drilled-and-tapped receiver and an ambidextrous safety. Capacity is five rounds. SRP: $1,050. The Snow Goose edition of the 940 Pro Waterfowl line also has a 28-inch barrel and an extended magazine tube that holds up to 12 23⁄4-inch shells. It has an extended X-Factor ported choke tube that’s compatible with other AccuChoke tubes. There are two available barrel finishes: Battleship Gray Cerakote and Viper Snow camouflage. SRP: $1,120. Booth #42605 (mossberg.com)

SAVAGE ARMS

Savage is adding a personal-defense model to the Renegauge line. The Renegauge Security is a 12 gauge that, like others in the line, uses the Dual Regulating Inline Valve (D.R.I.V.) system to ensure reliable cycling of shells from 23⁄4 inches to 3-inch magnums with no gas adjustments required. Barrel length is 18.5 inches, and magazine capacity is six. Oversized controls help function in low-light conditions, and length of pull, comb height, heel/toe drop and pitch can all be changed to suit the needs of individual users. SRP: $1,499. Booth #12821 (savagearms.com)

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ALL TERRAIN HUNTER (ATH) SERIES CALIBERS

.450 BUSHMASTER

350 LEGEND

.223

BARREL

16" STAINLESS STEEL, 1:24 TWIST

16" STAINLESS STEEL, 1:16 TWIST

18" STAINLESS STEEL, 1:8 TWIST

WEIGHT

6.8 LBS

7.4 LBS

LENGTH

34" RETRACTED

33" RETRACTED

35" RETRACTED

MOUNT AND OPTICS NOT INCLUDED

PERFORMANCE COUNTS

SHOT BOOTH #12464

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PRODUCT FEATURE

GUNS

WINCHESTER

Now offered in Mossy Oak DNA camouflage, the SX4 Universal Hunter comes complete with a drilled-and-tapped receiver to mount optics and a TruGlo long bead fiber-optic front sight. The proven Active Valve Gas System allows for consistent and reliable cycling, from light field loads to heavy magnum waterfowl and turkey loads. The oversized bolt release and large bolt handle make operation easy, even while wearing thick gloves. Available in 12 and 20 gauge. SRP: $1,149.99. Pump guns are often considered utility guns, but the SXP Universal Hunter goes above and beyond the usual expectations. The Mossy Oak DNA camo finish is durable and offers full coverage all season long, and the receiver is drilled and tapped for Winchester scope bases and rings. Includes three InvectorPlus choke tubes, Truglo fiber-optic sight, Inflex Technology recoil pad, and sling-swivel studs. Available in 12 and 20 gauge. SRP: $509.99. Booth #10938 (winchesterguns.com)

handguns

AMERICAN TACTICAL

When introduced in 2020, the FXH-45 Moxie boasted a patented polymer frame with two metal inserts for added stability and durability. It also featured a 4140 steel slide with a Parkerized finish. The frame was built to have an ergonomic feel with built-in finger grooves. For 2022, this model will be joined by the new, slightly smaller FXH Moxie 1911 Commander in .45 ACP. The polymer frame has black polymer grips, and the slide is phosphate finished. Comes with one eight-round magazine and front and rear sights. Barrel length is 4.25 inches and weight is 1.2 pounds without the magazine. Available in black or FDE. SRP: $459.95. Booth #72405 (americantactical.us)

BOND ARMS

A leader in the derringer space, Bond has found success with an economical interpretation of an existing design. The Roughneck series of derringers are similar in appearance to the well-known Bond Arms Backup models, but are more affordable. For 2022, the Roughneck will be available in a recoil-friendly .380 ACP. The very concealable gun has a barrel length of only 2.5 inches. SRP: $269. Booth #72617 (bondarms.com)

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FULL-SIZE GRIP caliber

COMPACT SLIDE barrel

9MM LUGER

3.25”

capacity

weight

15 ROUNDS

22.6 OZ.

HYBRID INNOVATION IS NOW WITHIN REACH. Introducing the Taurus® G3x—an all-new hybrid 9mm pistol conﬁguration that strikes the perfect balance of power and performance. Its full-size grip ensures better purchase, control and retention while its compact slide brings improved concealment and comfort to the everyday carry lifestyle. In addition, the G3x features a reﬁned six-pound trigger that provides a crisp, clean break and short reset for quick, controlled follow-up shots. All backed by our Limited Lifetime Warranty and industry leading customer service.

TaurusUSA.com

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PRODUCT FEATURE

GUNS

CABOT GUNS

A boutique 1911 manufacturer known for memorable handguns, Cabot Guns is adding the new Apocalypse model to its list of exclusive hardware. This 1911 is built as a dedicated self-defense gun. A Damascus finish on the deeply etched steel slide ensures that each Apocalypse pistol has a unique appearance. Buyers can select a Government or Commander size and opt for 9mm or .45 ACP chambering, a standard or threaded barrel, and standard- or suppressor-height sights. Cabot has engineered a low-set optics mount that allows for a solid optics mount that accommodates a lower-third co-witness with the standard sights. There is a 12- to 18-month waiting period for this made-to-order firearm. Every Cabot Gun carries a sub-1.5inch group at 25 yards accuracy guarantee. SRP: starts at $7,495. Booth #41807 (cabotguns.com)

CZ-USA

Competition-specialized pistol line extensions are on trend, and CZ-USA is no exception with the P-10 F, the latest addition to the popular P-10 striker-fired handgun series. The P-10 F is made for fast, flat shooting, with a long slide that has numerous lightening cuts. Apex Tactical components are featured heavily throughout the P-10 F, and CZ adopted its extended magazine catch, extended slide stop, and back-slide cover to the new model. The trigger is sourced from HB Industries. Gold-tone accents are found on the barrel, trigger and magazine base. SRP: $999. Booth #12654 (cz-usa.com)

HECKLER & KOCH

A new MP5 .22LR pistol clone is chambered in .22 LR. It has a blowback-style action fed by a 10- or 25-round magazine. The barrel is 8.5 inches long. In essence, it’s a fully functional submachine pistol, like the MP5/SP5 with a buttcap. SRP: $479. Booth #12227 (hk-usa.com)

MOSSBERG

The MC2sc, a subcompact version of the MC2, follows the popular trend of robust capacity (11+1 or 14+1) for concealment-friendly, polymer-frame, striker-fired guns. The slide is stainless steel with a black DLC finish, and the barrel is 3.4 inches long. The three-dot sight system is snag-free but ready for co-witness with compatible optics. Optional equipment includes Truglo tritium sights and a crossbolt safety. Ten-round magazine packages are also offered. SRP: $556. Booth #12832 (mossberg.com)

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The NSSF®

Range-Retailer Business Expo™ JULY 11-13, 2022 NEW ORLEANS, LA

A must-attend event for all industry stakeholders Load up on ideas and insights through educational tracks to advance your business. Build and strengthen your industry networks as you explore the EXPO floor and tap into exhibitors’ latest product innovations, services and show specials!

EDUCATION

NETWORKING

PRODUCT INNOVATION

Join Us for the Firearm Industry’s Mid-Year Event Like No Other!

Registration Coming Soon. Learn More at NSSF.ORG/EXPO

If you have any questions, contact Zach Snow, zsnow@nssf.org or 203-426-1320 ext. 224

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PRODUCT FEATURE

GUNS

ROCK RIVER ARMS

Though the STK 100 striker-fired 9mm uses the same 17-round mag as a Glock 17, it’s the only aluminum-frame striker pistol on the market. Like many other recent releases, this one has a long slide over a 4.5inch barrel and is marketed as a competition gun. It has a black anodized finish, and the low bore axis, fairly straight grip angle, integral beavertail and large lightening cuts of the STK 100 make for a flatshooting platform. SRP: $599. Booth #75102 (rockriverarms.com)

SAR USA

The American subsidiary of longtime Turkish weapons manufacturer Sarsilmaz, SAR USA, is releasing the SAR9 Compact. As the name implies, this is a compact version of the company’s popular full-size SAR9 pistol, chambered in 9mm Luger. The striker-fired, polymerframe gun ships with 15-round magazines (10-round mags are offered for restrictive jurisdictions). Three choices of interchangeable backstrap/side panels are included. Components include a hammer-forged barrel with recessed crown and a black oxide slide. There is also a stainless-steel slide option. The SAR9 design has a low bore axis for recoil minimization. SRP: $452, black; $484, stainless. Booth #12838 (sarusa.com)

SCCY FIREARMS

The DVG-1 is a striker-fired pistol chambered in 9mm Luger. It utilizes the Roebuck Quadlock Barrel System and has 10+1 capacity, all in a sub-compact footprint made for everyday carry. Additional features include forward slide serrations for ease of manipulation, a flat 5.5-pound trigger with minimal pre/post travel, a common sight cut, and an enhanced grip texture. SRP: $299.99; $399.99, with red-dot sight. Booth #70813 (sccy.com)

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SPRINGFIELD ARMORY

Springfield Armory has one of the season’s biggest surprises. The SA-35 is a new, more modern interpretation of John Browning’s acclaimed Hi Power design. This version retains the iconic wood-and-steel appearance of the original, but capacity is now more robust, at 15 rounds of 9mm. It boasts a factory-tuned trigger, a reconfigured hammer that’s less likely to “bite,” modern sights, an extended slide safety, and beveled magazine well. The gun also has checkered walnut grips for a classic appearance. SRP: $699. Also new are optics-ready variants of the subcompact XD-S Mod.2. With “OSP” added to the name, the new models are chambered in 9mm and .45 ACP. A pre-milled slide accommodates a Crimson Trace micro red-dot sight. Both have the grip safety and ambidextrous magazine release featured on other guns in the XD Mod.2 line. The .45 ACP model has a 3.3-inch barrel; the 9mm has a 4-inch barrel. Two magazines are included: one flush-fit and one extended. Capacity is 7+1, 9+1 for the 9mm. In .45 ACP, the mags hold five or six rounds. SRP: $425-550, depending on chambering and optic option. Booth #70443 (springfield-armory.com)

SMITH & WESSON

Smith & Wesson is adding a 10mm model to its M&P M2.0 line. Features include a new flat-face trigger design as well as an optics cut slide with the C.O.R.E. system that enables users to mount a variety of popular optics. The 10mm will be available with or without an ambidextrous manual thumb safety, four interchangeable palm-swell grip inserts, and enhanced grip texture to help manage recoil. Smith & Wesson will also offer a shorter 4-inch configuration to allow for quicker clearance of a holster and a slightly longer 4.6-inch configuration to provide for a longer sight radius. The handgun has a 15+1 capacity and ships with two magazines. SRP: $654-$665. Also new for 2022, the CSX Metal Micro 9mm features 12+1 capacity. A hammerfired design with a 3.1-inch barrel and an overall length of 6.1 inches, the CSX also has a flat-faced trigger with an integrated safety that provides a smooth, crisp single-action trigger squeeze. The new Shield Plus 30 Super Carry and the Shield EZ 30 Super Carry take advantage of Federal’s new 30 Super Carry ammo. With the new 30 Super Carry round, both platforms gain an additional two rounds of capacity while maintaining the same performance of the 9mm. Booth #12427 (smith-wesson.com)

TAURUS USA

Taurus' most popular personal-defense revolver, the 856, will now be chambered for the .327 Federal. The .327 Federal Magnum is one of the “dark horse” cartridges in the personal defense world. Based on a lengthened .32 H&R Magnum cartridge case, the .327 Federal Magnum exceeds the performance of its parent cartridge with velocity pushing toward the .357 Magnum range without the heavy perceived recoil pulse. The new Taurus 327 is a double-action/single-action, two-inch-barrel firearm that is multi-cartridge compatible, able to accept .32 H&R Magnum and .32 S&W Long cartridges. The matte-black carbon-steel or stainless-steel barrel, cylinder and frame are backed by a recoil-absorbing, comfortable rubber grip that provides excellent retention in a compact handgun platform. The Taurus 327’s front, serrated ramp sight and no-snag rear sight channel provide quick and clear target acquisition supported by consistent accuracy. SRP: $371.05, black; $388.32, stainless. Booth #13038 (taurususa.com)

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APPLIED

Ingenuity SCCY is known for producing well-made yet affordable concealed-carry handguns. Its success is a classic example of how one man’s vision can carry the day.

by Slaton L. White

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APPLIED INGENUITY

n 1998, as a growing number of states enacted concealed-carry legislation, Joe Roebuck recognized increased demand for a safe, simple-to-use, affordable firearm. He was ideally situated to do this, as he had more than four decades of experience in the manufacturing industry. So,

he applied his skills and ingenuity as a tool and die maker and mechanical design engineer to create the CPX series of 9mm and .380 firearms. In 2003, Roebuck founded Skyy Industries, LLC, (now known as SCCY Industries, LLC), to produce the innovative CPX line. The company’s first offices and manufacturing facilities were located in South Daytona, Florida. In February 2010, it relocated to its present 21,000-square-foot

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facility in Daytona Beach, just a half-mile from the famous Daytona International Speedway. Contained in SCCY’s new factory are numerous state-of-the-art CNC machining centers of various types, all of which use custom tooling and programs designed by Roebuck. The barrel, slide, receiver and all other major metal components of SCCY’s firearm lines are manufactured at this facility.

SHOT Business: What was your vision for starting the company? Joe Roebuck: As I studied the handgun market, I saw there were three segmented levels of product: bottom, middle, and upper, running

 The straight-trigger design of new DGV-1 offers the shooter more freedom of finger placement.

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 Joe Roebuck, CEO of SCCY Industries, believed the market needed a high-quality but reasonably priced concealed-carry handgun. That was the impetus for the CPX series.

from the least expensive to the most expensive, respectively. My research told me there was a need for a high-quality, cost-effective semi-automatic handgun. So, I put my talents to work and achieved my vision — SCCY Firearms.

Sb: You’ve referred to SCCY as “The King of Concealed Carry.” Why is that?

JR: A writer coined that phrase after test-firing

our CPX series of handguns. He was amazed at the level of quality versus the price. I believe our products deliver the best price point/quality ratio on the market. All SCCY handguns are fully machined from 100-percent billet using premium American-made materials. As a tool and die maker and mechanical design engineer, I frown on using castings and metal injection-molded parts for critical components. Machining from billet or forging is the way to go.

Want faster target acquisition and low-light performance? The DVG-1RD comes factory equipped with a Crimson Trace CTS-1500 red-dot optic.

Sb: The company was launched with the intro-

duction of the CPX, of which there are now four versions. What are the distinguishing characteristics of this gun?

JR: The CPX-1 is a 9mm double-action-only with an ambidextrous safety. The CPX-2 is also a 9mm double-action-only, but in this case, it has no safety. The CPX-3 is a .380 double-action-only with no safety. The CPX-4 is a .380 double-action-only with an ambidextrous safety. The CPX-3 and CPX-4 also feature the new Roebuck Quad Lock system. This is a design that fully locks up the barrel to the slide. It’s similar to what you see in plumbing with tapered male and female fittings. Using the Roebuck Quad Lock system provides an efficient barrel-slide lockup at a lower cost.

Sb: Upon launching the company, you

obviously saw a market for your product.

When dealers first saw the CPX, they w e r e i n i t i a l ly s k e p t i c a l . H o w e v e r , a f t e r t e s t - f i r i n g i t, t h e y w e r e b o w l e d o v e r w i t h t h e q u a l i t y o f m at e r i a l s a n d w o r k m a n s h i p. I wa s t o l d b y m a n y t h at I had a winner on my hands.

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APPLIED INGENUITY

How was the CPX first received by dealers and consumers?

Sb: Your latest launch is the striker-fired DVG-1.

JR: When dealers first saw the CPX, they were

JR: The CPX series has a double-action-only fir-

initially skeptical because it was priced slightly higher than the lower segment (zinc-diecast handguns) then on the market. However, after receiving it, taking it apart, and then test-firing it, they were bowled over with the quality of materials and workmanship. I was told by many dealers that I had a winner on my hands.

How is this series different from the CPX?

ing system with a long, stiff trigger pull—a nonstacking nine pounds. The DVG series is a striker-fired system with a shorter and lighter trigger pull of 5.5 pounds.

Sb: What is the advantage of the DVG-1’s straight trigger?

JR: The straight-trigger design offers the shoot-

er more freedom of finger placement. That’s because a trigger with a radius can force the shooter’s finger into one location due to its curvature. Shooters tend to find the straight-trigger design somewhat more comfortable.

Sb: The company says it is committed to pro-

ducing cost-effective and precisely manufactured concealed-carry handguns. How do you do this? Is it an advantage in manufacturing processes, design elements, or other forms of cost control?

JR: Several factors go into achieving this. It

starts with a cost-effective design. My background as a class “A” tool and die maker and mechanical design engineer is a key element. During the product-design phase, I’m concurrently considering tooling design. I have passed this method down to my engineering staff. Another cost-saving factor is that we make much of our tooling in house. Due to our unique tooling design and machining processes, we can achieve shorter machine-cycle times. We use top-brand machining, manufacturing, and quality-control equipment while using all of our own custom programing. Our motto is: “SCCY is the presence of talent and technology with the absence of greed.” By fusing all these dynamics together, we’re able to meet our objective of offering a high-quality firearm at a cost-effective price.

 The DVG-1 is SCCY's first strikerfired design.

Sb: How do you continue to meet the expecta-

tions of your customers — both dealers and consumers?

JR: Our marketing department keeps their ears To assure high quality, all SCCY handguns are machined from 100-percent billet using premium American-made materials.

to the tracks. At times we reach out to both dealers and retail customers and gather their thoughts. After compiling this data and filtering it to the most commonly expressed desires, new ideas and products are developed.

(SCCY.com)

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DAY 1, JANUARY 18, 2022

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SIG SAUER worked with Avient to develop their first-of-its-kind P320 TXG tungsten infused grip module to deliver perfectly balanced weight without compromising comfort or performance.

We’re a new kind of specialty materials company, ready to tackle the world’s most complex material science challenges. LEARN MORE AT: AVIENT.COM/OUTDOOR

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ic Old West Creating authent equires r s m r a e ir f a ic l p re detail, o t n io t n e t t a e l incredib seen in every e b n a c s il a t e d e and thos on Firearms. gun from Cimarr somewhere st Coast, West Coast or Ea e th on e liv u yo d we all if an , er us doesn’t matt cowboy and cowgirl iniquely American tle lit a ve ha all e W n. ee un sa in betw spirit of the Old West.n It’ earms has been Fir can connect with thenc ro ar m Ci at one th feeling of independe y e, years. began tapping into for nearlaft40 and Mar y Lou Harvey ike M er tly or sh e started 84 “W 19 s. Cimar ron began in firearms at their store in Houston, Texa ing lud ca inc pli n re ut soon bega selling Old West s,” says Mike Harvey,at“b rted it all was the Colt sta with percussion firearm th n idge gu rtr ca e th d An s. rm ea fir cartridge al Colt A).” Single Action Ar my (SA fledgling company had legs, so he took one of his origin ady mak-

his Uberti. “Uberti was alre Early on, Harvey sensed order to work with Aldo in ly p and Ita in y tor fac i ert he says. “I changed the gri SAAs to the Ub a more authentic replica,” d ution to hide nte sol e wa I ativ but cre a A, nd SA e fou tyl n ing a Colt-s markings, and eve ct rre -co iod per c instructions regardtic cifi hen spe rvey also had very Ha s.” frame shape, developed aut lica rep lian Ita the that covered the numerous proof marks ny and case-hardening. ing ish er manufacturers) for ma pol ss, ing metal hardne with Uberti (as well as oth arron ned Cim alig t, y fac sel In clo n t.” tha bee We’re more than . ter por And though Cimarron has im an as us of rve built to Ha y’s t, “You can’t just think it ensures that the guns are and , cts years, Harvey stresses tha du pro ir the p elo facturers to dev works closely with manu s. ion exact specificat

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iStockPhotos/StockSolutions

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AMERICAN TREASURES

TRUE GRIT

Cimarron’s Hollywood Gun collection is a dream come true for fans of Western movies. It includes a wide range of replica guns, such as John Wayne’s Rooster Shooter (True Grit) and the Wyatt Earp Buntline pistol (Tombstone). You name the movie — Fist Full of Dollars, Wild Bunch, 3:10 to Yuma, or Quigley Down Under — and Cimarron can offer customers a piece of cinematic history to own and shoot. “Pale Rider must have come on TV a lot last year, because I got it in my mind that Cimarron really needed to offer a dual-cylinder Model 1858,” says Harvey. Cimarron calls this model The Preacher. My favorite Cimarron Hollywood gun is the Man with No Name 1851 Navy Conversion, which is a replica of the gun used by Clint Eastwood in The Good, The Bad and The Ugly. It’s complete with the silver inlaid rattlesnake in the grip. I might just need to complete the set with the Tuco Special, an 1860 Army Conversion, and Angel Eyes, an 1858 Conversion. “At Cimarron we take a lot of shots at new products,” says Harvey. “Not all are blockbusters, but we really like what we do and enjoy coming up with new things that we would want to own.” Hits far outnumber duds, and Cimarron’s catalog continues to grow. Just recently the company launched the Lonesome Dove Walker revolvers in .44, honoring Larry McMurtry’s best-selling Pulitzer-Prize-winning novel about the end of the Old West.

 Mike Harvey, Jamie (Harvey) Wayt and Mary Lou Harvey

mike harvey's love of history and western movies guide cimarron's every e f f o r t, c r e at i n g p r o d u c t s p e o p l e w a n t t o n o t o n ly o w n , b u t t r e a s u r e . Cimarron’s customer base is more varied than you might expect and includes SASS competitors, Old West enthusiasts and hunters. (SASS is the acronym for the Single Action Shooting Society, the governing body for Cowboy Action events.) “Cimarron has been lucky to be involved with SASS since it began,” says Harvey. “We helped the sport to grow, supporting the sport as one of its main sponsors. Old West enthusiasts, historians, and collectors enjoy Cimarron’s authenticity and unique products.” I do, too. I’ve hunted with a Model 1873 Deluxe Sporting Rifle in .44 WCR. Life is too short to hunt with an ugly rifle. This ’73 has brought back the tradition and challenge to me. It’s also comforting to know the quality of this firearm. I can use the rifle to hunt for the rest of my life and then pass it on to my son. If you have customers who are SASS competitors or buyers who simply appreciate a fine-tuned revolver, make sure they know about Cimarron’s Competition SAA revolvers. These guns feature fine details, like a wide square-notch rear sight for fast target acquisition, slimmer checkered grip for a better hold, a wide, low hammer for faster shooting, and a tuned action that is smoother so the trigger has no creep and is consistently crisp.

CREATING A LEGACY  Mike and Mary Lou Harvey

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Customization is another aspect of Cimarron’s business proposition. A variety of available finishes and laser engraving allows your customer to create a

one-of-a-kind gun that reflects their personality. If you want a six-gun worthy of being a BBQ Gun (a term from the old Southwest for a gun that is not worn daily), Cimarron has got you covered. Most of Cimarron’s dealers get 3 percent off when they buy three guns. If you move more Cimarron product, the incentives get better. Like any successful brand, Cimarron wants to better understand their customers in order to meet their needs. Customer service representatives track where customers hear about the brand, resolve any issues they may be experiencing with the website or products, and determine which products people are ordering that may be out of stock. It is a constant cycle of learning and responding. And yes, as much as Cimarron is rooted in the late 19th century, the company participates in social media and chat rooms. Even though Mike Harvey is now 77 years old, he still can be found every day at the office (now located in Fredericksburg in the heart of the Texas Hill Country). His daughter, Jamie, and her husband, Bryce, have been helping run the business for the last few years, and they intend to keep to the pace that has been set by Mike and Mary Lou Harvey. And that pace is fostered by Mike Harvey’s love of history, hunting, shooting sports and Western movies, all of which guide Cimarron’s every effort. The end result is a product people want to not only own, but treasure. Booth #10933 (cimarron-firearms.com)

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 Mike Harvey, Jamie Wayt, Chuck Norris and Bryce Wayt

 Angel Eyes  Lonesome Dove Walkers

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NEWPRODUCTS

by slaton l . white

3 1 BIRCHWOOD CASEY TEXAS STAR

The Texas Star is a new reactive target developed by Birchwood Casey to build the shooter’s speed, boost their ability to acquire targets quickly, and to train them to engage multiple targets with precision and confidence. Rated for handguns, rifles and shotguns, the Texas Star stands four feet tall and offers five six-inch-diameter easily resettable targets that pivot backward on impact. The assembly is made of strong AR500 steel for long life and durability, and it disassembles easily for transport. MSRP: $349.99. Booth #12669 (birchwoodcasey.com)

2 HATSAN HYDRA QE The Hydra QE features Hatsan’s patented Versi-Cal Technology, an interchangeable caliber system that allows a user to trade calibers with a single thumbscrew. The VCT system couples a caliber-specific receiver and barrel into a single interchangeable module. Now, a user can switch out the receiver and barrel, enabling the use of another caliber, without disturbing the scope. A knurled screw located at the rear of the receiver locks the upper module onto the lower receiver, allowing these caliber changes in just a few seconds. The Hydra QE also utilizes Hatsan’s S/Roto-Index magazine system, a caliber-specific self-indexing rotary magazine made from a lightweight-yet-durable synthetic polymer. Each module features Hatsan’s QuietEnergy shrouded barrel that reduces downrange noise by up to 50 percent. The Turkish walnut stock is laser engraved with ample texturing on critical grip surfaces that enhance the feel and control of the rifle. A fixed 165cc air cylinder fills to 2,900 psi, providing up to 35 shots. Weighing in at just 6.8 pounds, this modular-platform airgun will be easy to carry and shoot. Available in .177, .22, or .25 caliber. Additional barrel/receiver modules are available separately. MSRP: starts at $499.99. Booth #72449 (hatsanusa.com)

3 MTM CASE-GARD DIVIDED AMMO CRATE The new Divided Ammo Crate combines the sturdy protection of MTM’s trusted Ammo Crates with the capacity and modularity of MTM’s 4-Can Crate. The ACDC30’s spacious interior features three removable partitions for a variety of storage options. Organize gear with all four sections or remove partitions completely for items up to 17.5 inches long. Intended for stackable storing, the ACDC30 securely nests with all five of MTM’s standard Ammo Crate Utility Boxes. Other notable features include a water-resistant O-Ring seal, heavy-lift handles, strong snap latches, four padlock tabs, tie-down points at each handle, and two strap-over grooves. Carrying capacity is 75 pounds. Booth #72719 (mtmcase-gard.com)

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DAY 1, JANUARY 18, 2022

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Shhhhhhh The Time To Hunt Quiet Is Now

SEE OUR SUPPRESSORS AT NEW BOOTH LOCATION #13021

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NEWPRODUCTS 5

4 6 4 NANUK 985 AR15 CASE

Built to organize, protect and carry firearms, the 985 AR15 waterproof hard case is made with a lightweight yet tough NK-7 resin shell. Four PowerClaw latches ensure the case stays closed while in transit. High-grade pre-cut foam is engineered to fit a standard 36-inch AR-15 along with space for up to eight magazines. The high-quality PEF closed-cell insert also features storage areas to accommodate popular accessories and two dedicated slots for desiccant canisters. Two TSA-accepted locking latches feature an integrated TSA-accepted key lock to keep your equipment securely locked during transit but accessible for inspection by the TSA when required. Polyurethane wheels and a soft-grip ergonomic handle make it easy to transport. This transport case is also equipped with an automatic pressure-release valve and is backed by a lifetime warranty. MSRP: $308. Booth #10119 (nanuk.com)

5 UMAREX AIRSABER ELITE X2 Driven by air and equipped with two full-length arrows, the Elite X2 is a double-barrel air rifle. Features include Umarex’s Quick Valve Release, PCP Release, HighPressure Shaft, Adapta Point and Straight Flight technologies. The combination of these Umarex technologies ensures that each 376-grain Straight Flight arrow delivers maximum impact and accuracy at over 450 feet per second and 169 foot-pounds of energy. Cocking effort for this scoped lever-action is eight pounds, and the trigger pull for the single-stage trigger is three pounds. The unit is capable of 25 shots before the tank needs to be refilled. MSRP: $449.99. Booth #12469 (umarexusa.com)

6 WALKER’S ATACS SPORT EARBUDS Increasingly, professional shooters, recreational shooters and hunters are favoring the comfort and digital control of earbud-style sound-management systems to protect their hearing and to amplify and discern ambient sound. Although earbuds perform these tasks admirably, fitment and security can vary between shooters — especially during high-activity, high-mobility scenarios such as competition shooting and hunting. The all-new ATACS Sport Earbuds from Walker’s address these challenges by incorporating a dual-retention system into a sophisticated and ergonomic platform. Since shooters come in all shapes and sizes, Walker’s engineers set out to develop an earbud system that would work for everyone. They did this by incorporating soft and flexible ear hooks and a behind-the-neck retention strap into a freshly designed earbud chassis. This unitized retention system, combined with multi-sized foam ear tips, means the ATACS Sport Earbuds are comfortable to wear under any condition and will remain in place even during high-mobility activities. Beyond the comfort and ergonomic features, the ATACS Sport Earbuds include the latest in sound-suppression/enhancement technology and operational control. Bluetooth 5.0 connectivity, for example, pairs the ATACS Sport Earbuds to your phone via the Walker’s LINK 2.0 app, providing remote control of the listening mode settings (universal, clear voice, power boost and high-frequency boost) as well as auto shutoff times (off, two, four and six hours), volume control, battery level, ambient mute and social media links. The new ATACS Sport Earbuds come with three different-size foam ear tips and a USB-C charging cable to deliver up to 7.5 hours of battery life per charge. Booth #12669 (gsmoutdoors.com)

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DAY 1, JANUARY 18, 2022

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MAKE THE SHOOTING SPORTS A PART OF YOUR LIFE

Shoot United™ is a dynamic initiative celebrating the excitement and wholesome and healthful benefits of the shooting sports, while promoting responsible firearm ownership. Spend time outdoors with family and friends. Join in competition. Be part of one of the fastest-growing and safest recreational activities in the country. We invite you to learn more about the shooting sports and Shoot United. ShootUnited.com © Olin Winchester, LLC 2021

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SHOT Daily - Day 1 - 2022 SHOT Show

Articles inside

APPLIED INGENUITY

FOOTWEAR 2022

AMERICAN TREASURES

NEW PRODUCTS

DAILY UPDATE

WINCHESTER AMMO LAUNCHES SHOOT UNITED

GUNS 2022