SHOT Daily - Day 1 - 2022 SHOT Show

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Winchester Ammo Launches

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arget shooting is one of the most popular and fastest-growing high school sports in the United States. This is not something a person hears every day, and neither is the fact that more than 60 million adults participate in the shooting sports each year, making it one of the most popular recreation activities in the country. Yet there are still

millions of individuals (young and old) who have never joined family and friends to participate in the variety of challenging shooting sports. That’s the impetus behind Shoot United, a dynamic initiative designed to promote all that’s wholesome and healthful about the shooting sports. It’s about time spent outdoors with family and friends; it’s about competition; and it’s about one of the most enjoyable and safe recreational activities in the country.

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SHOT BUSINESS DAILY

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“More people than ever before participate in target shooting and hunting,” says Brett Flaugher, president of Winchester Ammunition. “These sports are fun and appealing, and people need to hear the stories of how these activities have a positive impact on our lives and relationships. That’s what we plan to do. We’re going to share these stories with an even broader audience and continue to nurture a diverse participation.” Throughout 2022 and 2023, engaging content will be shared nationwide through mainstream

DAY 1, JANUARY 18, 2022

12/8/21 12:10 PM


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