SHOT Business | January 2011 by SHOT Business

NSSF IG T N U

VOLUME 19, NUMBER 1 JANUARY 2011

R O D T U

SHOOTING, HUNTING & OUTDOOR TRADE

GUNS

2011 Our annual round-up of shotguns, riﬂes and handguns will help you ﬁgure out what to stock

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S H OT B U S I N ES S

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JANUARY 2011

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CONTENTS

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Departments 30

GUNS

2011

Features

RIFLES 2011

Good news for lefties, new pistonoperating MSRs and walletfriendly combos

SHOTGUNS 2011 Tactical

and homedefense pumps and semi-autos, and a slick new 28-gauge autoloader

HANDGUNS 2011 Special

1911s that honor John Browning’s classic design and small CCW semiautos

BY CHRIS

CHRISTIAN

NSSF Update 19

FROM THE NSSF Why the

NSSF MILESTONE The trade association has surpassed 6,000 members

NSSF PARTNERS WITH THE OUTDOOR CHANNEL AT SHOT SHOW

PROMOTIONS AND NEW HIRE AT THE NSSF Three

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NSSF DELIVERS VALUE

NSSF’s next half-century is critical

staff members have been promoted, and a new staff member has been added

A GOLDEN ANNIVERSARY

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EDITOR’S NOTE Make yourself indispensable NEWS BRIEFS Columbia Sportswear calls for industry innovation; Zeiss Optics announces winter promotions

ATF Q&A What steps

FYI Why a dealer group might be right for your business

UNDERCOVER SHOPPER Can retailers

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should I take to renew my FFL in a timely manner?

in Birmingham help a lady in distress? WHAT’S SELLING WHERE

NEW PRODUCTS Zeiss’s

new Victory DiaScope T* FL spotting scopes; CZ 200 S Caliber Combo air rifle; Ameristep’s hub-style ground blind

The NSSF celebrates 50 years of achievement

YOU SHOULD KNOW The firearms and ammunition industry gives back

JANUARY 2011 ❚ SHOT BUSINESS ❚ 1

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eDitor’S note nSSf

The Linchpin To save your business, you need to become indispensable

f you’re like me, you have no doubt found the Digital Age to be a disorienting experience. To tell the truth, most days I feel like I’ve just stepped off a Tilt-A-Whirl. Traditional selling methods, traditional business models have been upended; whole industries (music, newspapers, telecommunications, to cite just three) are now virtually unrecognizable to anyone born in the mid-20th century. What the hell is going on? that creating that connection with customers is vital to your continued existence. In this space last month, I cited a study that indicates that small stores that cater to the passions of their customers have a good chance of surviving this tough economy. Godin takes that thought a step further: “If the store you visit gives

Margaret M. nussey, Managing Editor David e. Petzal, Shooting Editor John Burgman, Assistant Editor Maribel Martin, Senior Administrative Assistant James a. Walsh, Art Director Shayna Marchese, Associate Art Director Paul l. Catalano, Production Manager ContriButing eDitorS

Larry Ahlman, Michael Bane, Scott Bestul, Philip Bourjaily, Chris Christian, Christopher Cogley, Jock Elliott, Doug Howlett, William F. Kendy, Mark Kayser, Peter B. Mathiesen, Brian McCombie, Tom Mohrhauser, Robert Sadowski, Robert F. Staeger, Marilyn Stone

eriC ZinCZenko, Vice President, group Publisher aDVertiSing: 212-779-5316

John graney, Associate Publisher gregory D. gatto, National Endemic and Online Sales Director Paula iwanski, Northeast Brian Peterson, West Stephen Mitchell, Southeast elizabeth a. Burnham, Associate Publisher, Marketing & Online Services ingrid reslmaier, Marketing Design Director

BuSineSS oPerationS

tara Bisciello, Business Manager

ConSuMer Marketing

robert M. Cohn, Consumer Marketing Director raymond Ward, Senior Planning Manager Shelley Shames, Fulfillment Manager

ManufaCturing

laurel kurnides, Group Production Director Barbara taffuri, Production Director

Bonnier

Chairman, Jonas Bonnier Chief executive officer, Terry Snow Chief operating officer, Dan Altman Chief financial officer, Randall Koubek SVP, Corporate Sales & Marketing, Mark Wildman Vice President, Consumer Marketing, Bruce Miller Vice President, Production, Lisa Earlywine Vice President, e-Media, Bill Allman Vice President, Digital Sales & Marketing, John Haskin Vice President, enterprise Systems, Shawn Larson Vice President, human resources, Cathy Hertz Vice President, Corporate Communications, Dean Turcol Vice President, Media Development, Michael Starobin Brand Director, John Miller Director, licensing & Merchandising, Stanley Weil Publishing Consultant, Martin S. Walker Corporate Counsel, Jeremy Thompson

you the unmeasurable and unrequired gift of pleasant service, connection, respect and joy, then you’re a lot less likely to switch to the big-box store down the street to save a few dollars. You enjoy the gift; it means something to you and you’d like to keep receiving it.” Wait. Doesn’t that sound a bit Old School? Turns out the adage, “It’s better to give than to receive,” still has a lot of life—and truth—in this digital age.

Slaton l. White, Editor

SHOT Business (ISSN 1081-8618) is published January, February/March, April/ May, June/July, August/September, October/November and December by Bonnier Corporation, 2 Park Avenue, New York, NY 10016-5695, and is the official publication of the National Shooting Sports Foundation, Flintlock Ridge Office Center, 11 Mile Hill Road, Newtown, CT 06470 (203-426-1320). Volume 19, issue 1. Copyright © 2010 by the National Shooting Sports Foundation. All rights reserved. Editorial, circulation, production and advertising offices are located at 2 Park Avenue, New York, NY 10016-5695 (212-779-5000). Free to qualified subscribers; available to non-qualified subscribers for $25 per year. Single-copy issues are available for $5 each. Send check, payable to NSSF, to: SHOT Business, c/o NSSF, 11 Mile Hill Road, Newtown, CT 06470-2359. SHOT Business accepts no responsibility for unsolicited manuscripts and photographs. All correspondence should be accompanied by a stamped, selfaddressed envelope. Requests for media kits and advertising information should be directed to Katy Marinaro, Bonnier Corporation, 625 N. Michigan Ave., Ste. 1270, Chicago, IL 60611. Periodicals postage paid at New York, NY, and at additional mailing offices. REPRINTS: Wrights Reprints, 877-652-5295. POSTMASTER: Please send address changes to SHOT Business, P.O. Box 422494, Palm Coast, FL 32142-2494. Printed in the USA. To subscribe, renew a subscription, change your address or other queries, please call our toll-free customer number: 866-615-4345. For editorial inquiries, write to Slaton L. White, SHOT Business, 2 Park Ave., New York, NY 10016

PHOTO By ARAM vON BENEDiKT

Nothing less than a revolution. It’s here, and it isn’t going away. You need to adapt to the changing climate or go the way of the mastodon. That’s just part of the take-away I got when I read a remarkable book, Linchpin, by Seth Godin. The book argues that employees (and industries) that simply want to fit in, be average, are marked for extinction. The new business model requires us to be exceptional, not just cogs—cogs are easily replaceable. But those that are indispensable—the linchpins—will not just survive, but thrive. Godin goes on to say that the traditional model of commerce is a one-way, static transaction. The new model, however, is a two-way street; it’s interactive, fluid and decentralized. In other words, the employee who says, “That’s not my job” is a liability, and the owner who won’t unfetter his employees so they have the power to engage fully with their customers will ultimately put himself out of business. The reason this is so, Godin says, is because “we have everything we need, so we’re not buying commodities. We’re not even buying products. We’re buying relationships and stories and magic…. You can certainly try to be the rational best-price, most-convenient alternative. But if you can’t do that (and who can?), then the only path available to you is to... connect with me and make a difference in my life.” SHOT Business has argued this point before, when we’ve noted

Slaton l. White, editor

2 ❚ Shot BuSineSS ❚ JANUARY 2011

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Your Future Is Our Business

All of us are a part of the lucky few who make a

living pursuing our passion. We are the National Shooting Sports Foundation, the trade association of the firearms, ammunition and shooting industry. By becoming a NSSF member, you enable us to attract, excite and inform new hunters and shooters in every state about the sport we love . . . new enthusiasts mean more business for

everyone. Whether it is in the field, on the range, in Washington, D.C. or 50 state capitals, we stand proudly as your voice. Help us make your voice louder and stronger where it counts.

www.nssfmembership.com

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It’s Also Our Mission and Passion National Shooting Sports Foundation®

For almost 50 years, our mission has always

been to promote, protect and preserve our hunting and shooting sports. We are always shooting for more ways to increase participation and attract more newcomers to hunting and shooting. Now more than ever, it’s time to take aim and shoot for more. It’s time for you to become a NSSF member. Besides privileges that range from significant national vendor programs to industry research and statistical reports, your membership is put to good use

in promoting, protecting and preserving the sport we love. To join, contact Bettyjane Swann at (203) 426-1320 or bswann@nssf.org. The future of your business depends on it.

Promote

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Protect

Preserve

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MASTER THE LONG SHOT. NEW VICTORY FL RIFLESCOPES.

See the New Victory FL Riflescopes at SHOT Show.

Designed for the most discriminating hunters and target shooters, the new Victory FL riďŹ&#x201A;escopes feature premium FL optics for highest resolution, sharpness and contrast, even from extended distances. Combined with either a RAPID-Z ballistic reticle or bullet drop compensation turret options, Victory FL riďŹ&#x201A;escopes are how long range hunters master the long shot. Begin your adventure at booth #13913 or at zeiss.com/sports.

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and

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EDITED BY JOHN BURGMAN

NEWS BRIEFS NEWS

❚

PROMOTIONS

❚

AWARDS

❚

OUTREACH

In general, the outdoors industry is slow to innovate. As a result, consumers replace gear infrequently. Columbia, however, hopes to change that trend.

Columbia Sportswear Takes Off the Gloves Portland, Oregon–based apparel manufacturer issues a call for more industry innovation Teddy Roosevelt once said, famously, “Speak softly and carry a big stick.” Mick McCormick, Columbia Sportswear’s executive vice president of global sales and marketing, would certainly agree, but he doesn’t intend to tread quietly when butting heads with the competition. Not when he says, “Our industry is asleep! In 2010, sales were up only two percent over 2009, and 2009 was a lousy year.” Part of the problem, he admits, is that, compared to other industries—electronics comes to mind—users of outdoor clothing are slow to replace gear. To McCormick, the crux of the problem is the industry’s failure to innovate. The solution, to Columbia’s way of thinking, is to not only deliver innovative products, but to adopt an edgier profile that lets consumers and the industry know loud and clear that the company intends to be a game-changer. A big part of the new campaign will be vastly improved packaging and point-ofsale improvements (such as fixtures) as

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well as ads designed to shock people out of their complacency. One example: OutDry, a new proprietary waterproof technology that works by permanently fusing an elastic high-performance membrane directly to the outer material of a product via a patented pressure- and temperature-controlled process. Hunters will see this technology initially in the new Gathering Storm camo glove line, but they can fully expect to see it in a wide variety of products. Columbia will also expand its line of Omni-Heat garments, many of which will now feature Omni-Heat Thermal Electric technology. Base layers, too, will get a redesign that incorporates an Omni-Heat Thermal Reflective silver-dot lining to help retain body heat. The paper used for this magazine comes from certified forests that are managed in a sustainable way to meet the social, economic and environmental needs of present and future generations.

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NEWS BRIEFS

Benchmade Knife Acquires Lone Wolf Acquisition brings breadth and variety to Benchmade’s portfolio of brands Benchmade Knife Company recently announced that it has acquired Wilsonville, Oregon–based Lone Wolf Knives. The addition of Lone Wolf Knives to the Benchmade portfolio will allow the knife company to compete at the heart of the sports-cutlery market with a purposedriven product line influenced by the outdoors. “The acquisition of Lone Wolf Knives will be a great addition to the Benchmade family of brands,” says Les de Asis, founder and CEO of Benchmade Knife Company. “Those familiar with Lone Wolf Knives appreciate the extremely strong connection the brand and product has with the outdoors.” New Lone Wolf Knives products will be developed in the coming months and will be launched at the SHOT Show. Over the past several years, Benchmade has been building a stable of brands. In addition to the flagship Benchmade Knife

Benchmade Knife’s 741 Onslaught pocketknife (pictured) won a “Knife of the Year” award in 2010.

Company product, the company also has exclusive licensing agreements to design, manufacture and market Harley-Davidson Knives and HK Knives. Despite the recent turbulent economy and cutbacks in spending by consumers, Benchmade has been able to post several years of consecutive double-digit growth, and recently added 20,000 square feet of manufacturing space to its manufacturing headquarters in Oregon City, Oregon. “We’ve been blessed to have talented employees and loyal customers and dealers that have helped us grow despite the economy,” said de Asis. “We are very excited about the opportunities that will emerge as a result of our acquisition of Lone Wolf Knives.”

Rev It Up with Quest Quest Bowhunting, a family-owned business that is a division of G5 Outdoors, recently introduced the new REV Bow featuring the new Sync Cam Technology. The REV features a number of features that Questdevotees will recognize from previous models, including a forged T6061 aluminum riser and Bow Jax limb suppressors. The Sync Cam Technology delivers consistent speeds of 320 fps (IBO) while maintaining a smooth draw. The bows are 32 inches from axle to axle, and have a brace height of 7 ½ inches. The bows weigh 3.9 pounds, and draw lengths range from 27 inches to 30 ½ inches. Draw weights are available in 50, 60 and 70 pounds. Aesthetically, the bows are available in Gfade finish, which retails for $700, or AP camo, which retails for $630.

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der protection

THE NEW PPQ

PERFORMANCE. PROTECTION. QUALITY.

Cutting-edge German engineering ensures PPQ performance lives up to its looks. Featuring one of the best trigger systems on the market, PPQ introduces the new Walther Quick Defense Trigger™. Its short travel, light ™ pull and quick audible reset puts a fast, more conﬁdent response ﬁrmly in the palm of your hand.

WALTHERAMERICA.COM

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SHOT Show Booth #14556

Partner

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NEWS BRIEFS

On the Move New and noteworthy hirings and promotions in the industry

Kristy Barnes

Realtree recently hired Kristy Barnes to serve as licensing account manager. Barnes is a lifelong outdoors enthusiast, and will work with new and existing licensees to expand their market share for products featuring Realtree camouflage.

John Thu Le

Swanson Russell announced the promotion of John Thu Le to manager of interactive services. Le will assume supervisory responsibilities for his department, which creates digital experiences that make a connection with clients.

Brian Malone

Outtech promoted Brian Malone to its Ohio management team. Brian has been a member of Outtech for more than 6 years. During that time, he has increased his territory and has been awarded Outtech Salesman of the Year twice.

Ryan Holt

Swanson Russell recently hired Ryan Holt as a graphic designer in its creative department. Holt will create layouts and graphics that carry out project strategies and concepts for clients. He will be based in the company’s Lincoln office.

M A K E YO U R M A R K SS280 280 lumen tactical ﬂashlight with pressure pad

Sightmark Ultra Shot w/ quick release / detach mount

Ron Hood Sightmark 3x magniﬁer w/ quick detach / release mount and slide to side mount

Sightmark AAT 5G Green Laser

ATTENTION DEALERS AND DISTRIBUTORS: Want to make your mark? Slide into our booth at Shot Show #1549 www.sightmark.com

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Buck Knives recently added renowned survival instructor Ron Hood to its growing Pro Staff, bringing new focus on a key aspect of the knife market. This new agreement will also incorporate Hood’s skills as a knife designer; he will work with Buck in the development of new survival/tactical knives. Hood is famous for his training techniques—he has taught college courses and produced many survival training videos. He has been featured on television shows and assisted with the training that goes on behind the Man vs. Wild show on Discovery Channel.

817-225-0310

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Mother Nature is full of surprises. Be prepared for all of them with the Zippo Outdoor Line. From a hand warmer to an emergency ďŹ re starter kit, this rugged, durable line is designed to keep outdoorsmen warm in any conditions that the great outdoors throws their way.

Enter to win the Zippo Outdoor Adventure Getaway to Jackson Hole, WY, at Shot Show Booth #14810.

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NEWS BRIEFS

Trail NP series

Ruger Is Among the Best There’s a big difference between building a great product and running a successful publicly held company. It’s akin to using a stick shift with 10 gears—a lot of moving parts, any one of which can throw a cog. But Ruger knows a thing or two about proper shifting; last fall Forbes magazine named Ruger one of “America’s 100 Best Small Companies.” “We are proud to be recognized by Forbes as one of America’s 100 Best Small Companies,” said Ruger CEO Michael Fifer. “We owe a great deal of thanks to our loyal customers and dedicated employees for contributing to our success. Because of our innovative product introductions and continuously improving manufacturing, we have seen our sales growth and earnings per share improve significantly over the last four years.” The Forbes list of 100 Best Small Companies in America considers only companies that have been publicly traded for at least a year, pull in annual revenue between $5 million and $1 billion and boast a stock price no lower than $5 per share. Forbes also factored in the stock per-

Forbes recently picked Ruger as one of America’s best small businesses.

formance of each company compared with that of its peers. The rankings are based on earnings growth, sales growth and return on equity in the past 12 months and over five years. During the past five years, Ruger saw an earnings growth of 470 percent, a sales growth of 86 percent, and an annual return on equity increase from 4 percent to 34 percent.

Zeiss Optics Announces Winter Specials POWER • ACCURACY • SPEED • STEALTH .25 CAL

.22 CAL.

.177 CAL.

HIGH PRESSURE NITROGEN POWER “ FINALLY, A REAL HUNTING AIRGUN WITH QUIET KNOCK-DOWN POWER”

JIM SHOCKEY WORLD FAMOUS HUNTER

crosmanhunting.com

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Zeiss’s Winter Specials Promotion is now under way, and it runs until January 31, 2011. The promotion comes on the heels of Zeiss’s Field Days promotion, which ran until December 31 and awarded rebates to customers who purchased the Victory 8x26 T* PRF Laser Rangefinding Monocular or any of the Victory Compact binoculars. Customers who purchase any pair of Victory RF Binoculars from participating Zeiss dealers around the country will receive a $200 instant rebate at the time of checkout. The Zeiss Winter Specials Promotion also includes $100 instant rebates on all Victory FL Binoculars and Victory Riflescopes. “This is a way for us to say thank you to our customers and also our loyal dealers this holiday season,” said Michael Kurze, marketing communications manager of Carl Zeiss Sports Optics. “Everyone likes to save money when they can, and we hope this offer will allow more hunters, birders and outdoors enthusiasts to purchase Zeiss and enjoy the amazing performance of our premium optics.” It should be noted that the Victory Diarange laser rangefinding riflescopes are not included in the deal. Dealers who wish to register to participate in this promotion or learn more about it should call 800441-3005. Participating dealerships will be featured on the Zeiss website and given marketing support to promote this special offer.

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Big Results Offered in Smaller Package Popular nutritional supplement now available in convenient 6-pound bag Big and J Industries, one of the leading manufacturers of protein-based nutritional deer supplements and animal attractants, recently introduced its popular BB2 supplement and attractant in a convenient 6-pound bag. The new, smaller package can be easily brought into the field, and is good for creating a hot spot for whitetails. BB2 is a nutritional deer supplement and powerful attractant that performs year-round. The protein-based supplement has been formulated to provide optimum growth, strength and health characteristics for an entire whitetail herd. The formulation produces a naturally occurring aroma that will attract game animals. The company is also releasing a new concentrated formula called BB2 XX. The supplement has a 21 percent protein minimum, and a low salt/sodium level. The “XX” signifies that the supplement provides twice the attraction of the original BB2, and when mixed with other forms of feeds, still provides game the nutritional value they need. Big and J Industries notes that no artificial flavors are added. In addition, BB2 incorporates several vital minerals scientifically proven to stimulate antler production, as well as additional nutrients that assist the doe population during lactation. Environmentally conscious hunters should note that the supplements are packaged in biodegradable paper bags, and only recycled paper stock is used. All bags are stamped with the Made/Grown in the USA seal. The product can be used in feeders or direct ground applications, and also comes in 40-pound bags (with an SRP of $30) and 20-pound bags (with an SRP of $17). The aforementioned 6-pound bag has an SRP of $11. Dealers and consumers are encouraged to visit the company’s website, bigandj .com, or call 866-210-7781. Hunters are encouraged to check local game regulations before using nutritional supplements, as laws regarding the use of attractants vary depending on region and habitat.

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TRAJECTORY AIMING GUIDE

ONE SCOPE ONE RETICLE

Big and J Industries, suppliers of nutritional deer supplements and attractants, are releasing a smaller bag of BB2, a protein-based supplement (top). The XX supplement (bottom) is also new.

with a WIDE RANGE OF BULLET/LOAD COMBINATIONS!

By matching ammunition ballistics to placement of the crosshairs on the reticle, the need for estimation is eliminated. TAG reticles accommodate distances from 100 yards to 600 yards. centerpointoptics.com

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news briefs

RCBS, Flex-Hone Improve Surface Finishing Operations The use of manual processes for surfacefinishing operations can be far more costly than properly automating the processes with the right tools. Repetitive-motion

tasks and other deficiencies result not only in discomfort and injuries, but also in operator fatigue, which shrinks productivity and compromises product quality.

In the case of RCBS, a leading producer of high-quality ammunition reloading equipment, concerns about just such a scenario involving a manual surface-finishing operation resulted in a company goal to eliminate the risk of injuries and operator fatigue problems. It also led to significant productivity and quality gains. Among its product offerings, RCBS offers a variety of steel reloading dies for rifles and pistols. These dies are typically sold in sets for each caliber to be reloaded. One of RCBS’s production processes involved the hand-finishing of steel ammunition reloading-die bores. Workers wrapped emery cloth on rods and polished the internal surface of the dies. “The problems with this laborious process included some inconsistencies in the surface finishes,” said RCBS engineer Tim Taylor. “Because this was a repetitivemotion job, some workers experienced problems with wrists and backs.” The issue led RCBS to explore process improvements, including CNC equipment and tools. The solution came from Brush Research Manufacturing, which produces the Flex-Hone, a flexible ball-style honing brush that is used in firearms manufacturing for de-burring and deglazing. Taylor and RCBS went to work testing the Flex Hone on steel dies. It passed with flying colors. Taylor wrote a basic honing program, and he wrote a parametric program to automate the process. Essentially, the CNC operator inputs four or five different parameters; the CNC performs the necessary calculations, then selects the corresponding Flex-Hone brush. Based on the input, the CNC also calculates the number of tool strokes, revolutions per minute and any other factors. RCBS turned to technology to ease physical discomfort of its workers.

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Big Green Targets Keeps Hudalla Big Green Targets has retained Perham, Minnesota–based Hudalla Associates to aid in the sales and distribution of its entire line of targets. Hudalla Associates, which has more than 20 years’ experience specializing in sales representation for manufacturers in the archery industry, will represent Big Green Targets across the country. “The Hudalla team stands firmly behind the products we choose to represent,” said Hudalla president Bruce Hudalla. “We were immediately impressed with Big Green Targets products and its commitment to using recycled materials in the construction of its products—we are honored to be working with a company with such a strong commitment to preserving and protecting our natural resources.” (The “green” in Big Green Targets refers to the company’s commitment to the environment; its targets are made from recycled foam.) Danny Little, CEO of Big Green Targets, added, “We are very pleased to have Hudalla Associates on the Big Green Team. They have done great things for their clients and I am eager to see the many opportunities Hudalla will create for Big Green Targets.”

A Match at a Mile

We thought it would be impressive to see a match at 1 mile with Carson's new 3D binoculars. Turns out, testing* proved it was 5 miles! Come see for yourself, Carson's new revolutionary optical platform.

SERIES BINOCULARS Big Green Targets is a division of Poly-Green Foam.

1-800-967-8427 | www.carsonoptical.com

SHOT Show Booth # 810

*For testing parameters, conditions and results visit www.carsonoptical.com

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news briefs

Celerant, Gunbroker.com Join Forces Companies are working together to help retailers and dealers Retail software giant Celerant Technology, best known for providing point-of-sale support through its Celerant Command Retail system, recently took a

big step toward improving the efficiency and profitability of firearms retailers by teaming up with GunBroker.com, the world’s largest online auction site for fire-

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arms and accessories. GunBroker.com, often referred to as “the eBay of the firearm industry,” enables retailers to optimize turnaround by providing an easy and unique way to sell firearms online. Integration with Celerant Command’s E-Commerce system allows retailers to sell these products directly from their inventory, in real-time. “In addition to the many functions we have incorporated into our system for the firearms industry, including electronic A&D Books and serialized reporting within the guidelines of the ATF, this new integration is one that will further enable our clients to expand their Internet sales. And that, we believe, translates into increased revenue,” said Celerant president and CEO Ian Goldman. He added, “We are continually looking to expand our product offering to specialize it to meet the needs of different vertical markets. Integration into product-specific services such as GunBroker.com strengthens our presence in the firearm industry and helps us to achieve our goal of being a complete retail software for a variety of retail industries.” Goldman also notes that Celerant is the preferred firearms retail software vendor of the National Shooting and Sports Foundation and the National Rifle Association. “The functionality works similarly to our eBay integration, and clients are able to post products that are set up to be auctioned easily on GunBoker.com,” said Murtaza Hamdani, Celerant’s technology director of E-Commerce. “In addition, mass imports can be completed, rather than individually, and templates can be created and copied for faster future submissions, with set restrictions and shipping methods, minimizing work on the retailer’s end.” Gunbroker.com has grown in recent years as more shooters and collectors venture online in search of deals and sales. The website, founded in 1999, includes showcase auctions and general sales on a number of products, including rifles, handguns, bows, shotguns, clothing and war and military memorabilia.

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Hunter Outdoor Communications Assumes PR for Anschutz, Merkel Steyr Arms, one of the world’s oldest firearms manufacturers, announced that Hunter Outdoor Communications is now managing the public-relations programs in the United States for Merkel firearms and Anschutz precision rimfire sporting rifles. Hunter Outdoor Communications has been spearheading the public-relations efforts for Steyr Arms since 2009. Earlier this year, Steyr Arms announced that it had acquired Merkel USA, the American importer and servicing center for Merkel’s hand-crafted and handengraved side-by-side and over/under shotguns, double rifles, drillings, combination guns and K1 single-shot stalking rifles, as well as the Anschutz precision rimfire sporting rifles. “We are exceptionally pleased with the partnership we have with Hunter Outdoor Communications,” said Scott O’Brien, CEO of Steyr Arms. “Over the past year, we have made great strides with Steyr products in the U.S. market, and now we hope to do the same with both the Merkel and Anschutz brands.” Hunter Outdoor Communications’ public-relations program for both Merkel and Anschutz sporting arms will encompass the development and implementation of an aggressive communications plan focusing on Merkel’s rifles and shotguns, which have been hand-crafted and refined for more than a century in Germany. The program will also focus on Anschutz’s precision rimfire rifles with an Olympic pedigree, and will encompass the development and implementation of communications plans for them as well. Merkel was started in 1898 in Suhl, Germany, and its firearms have been available in the U.S. since 1991, two years after the fall of the Berlin Wall.

Anschutz was started in 1856 and is a family-run company. The brand is now in its fifth generation. Hunter Outdoor Communications, a

public-relations agency specializing in the hunting, outdoors and tactical markets, is headquartered in San Antonio, Texas, with an office in Richmond, Virginia.

Anschutz and Merkel were both founded in the 1800s, and continue to make waves in the industry today.

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12/10/10 12:41:53 PM

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12/6/10 12:09 PM

FROM THE NSSF

BY STEVE SANETTI

U P D AT E

The Next 50 Years

Here’s why the NSSF’s next half-century is critical “What’s past is prologue; what to come, in yours and my discharge.” As in so many things, Shakespeare said it best. What he meant was that all that has already happened merely sets the stage for whatever great deeds we can accomplish in the future. As we celebrate all the amazing accomplishments of so many hardworking and dedicated NSSF staffers to successfully grow hunting and the shooting sports during the last 50 years, we pause to contemplate the “Tempest” that surely awaits us. We know the nation’s population is growing, and much of this growth will occur among demographic groups who settle in our cities and likely do not share our traditions of responsible firearms ownership, wholesome outdoor recreation and enjoyment of the shooting sports. We also know that available lands for such pursuits will shrink in the face of increased urbanization. Yet the spark of appreciation for all that we have built burns bright. Hunting and shooting are now more widely accepted by the American public than they have been in decades. Firearms, ammunition and related accessory sales have increased sharply during the last few years.

firearms ownership stand a very good chance of flickering out. We may have only a tenuous hold on novice hunters and shooters, raised on a diet of indoor recreation in crowded venues, in front of a computer terminal or on iPhone, tweeting their friends far away from forest or fields. Yet these new forms of communication and social media can become our friends, valuable tools to interest newcomers of all ages to the shooting sports. We are just now beginning the age of instantaneous transmission of vast bodies of information on any topic at the touch of a button. The NSSF has embraced these extraordinary tools to successfully introduce thousands of people to basic hunting and shooting skills with shooting blogs and our “Pull the Trigger” program, inaugurated in 2010. A curious truth is apparent in this form of communication: Going back to cave dwellers, people learn best about hunting from a trusted adult mentor. We will use these new media as an electronic mentor, equally trusted, far more knowledgeable than any one friend or relative is likely to be, and accessible in the way that today’s younger participants want their

Hunting and shooting are now more widely accepted by the American public than they have been in decades. Apprentice license programs are exposing more young people to supervised hunting, and First Shots programs to supervised shooting, than ever before. The big question for the next decades seems obvious: How can all of us make sure these willing new participants have places to safely shoot and hunt for their lifetime? Without opportunities to practice our sports, we may find that our traditions, our way of life and support for lawful

information. Once they begin, the NSSF will continually revise its programs to reflect changing tastes and lifestyles, not only to capitalize on the way shooters obtain information, but also to mirror the ever-faster changes in technology that are reflected in the guns, ammunition and gear themselves. Just look at the polymer revolution and the amazing advances in electronic sighting systems we have seen. They are just the beginning!

Throughout the next half-century, the NSSF will be there, seeking continuous improvement in all that we do to fulfill and advance our historic mission—“To Promote, Protect and Preserve Hunting and the Shooting Sports.” Though the methods and programs we use to accomplish this mission as the industry’s trade association will change, our commitment will never falter and our resolve will never diminish. Our mission is too important to fail. Those men of vision—such as John Olin, Bill Ruger and Warren Page, who founded the NSSF in 1961—recognized that hunting and the shooting sports cannot survive in the face of changing social pressures without a strong coalition of industry groups universally dedicated to our mutual success. That is why the next 50 years of the NSSF are critical—and why, with your help, we will continue to be successful.

Steve Sanetti

President and Chief Executive Officer, NSSF JANUARY 2011 ❚ SHOT BUSINESS ❚ 19

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12/9/10 3:21:01 PM

U P D AT E

FROM THE NSSF

Promotions, New Hire at NSSF

hree staff members of the National Shooting Sports Foundation have been promoted, and an important position has been filled. Those promoted are Chris Dolnack to chief marketing officer; Zach Snow to manager of shooting promotions; and Wendy Albrecht to assistant to VP CFO and facilities coordinator. In addition, Cathy Walker has joined the NSSF as executive assistant to Dolnack.

Dolnack, who has been with the NSSF for 14 years and has most recently served as senior vice president, has been promoted to chief marketing officer. In his position, Dolnack oversees a broad range of NSSF activities, including marketing and sales operations, communications, branding, membership, business development, SHOT Show, partnership marketing and customer recruitment and retention. As leader of the marketing operations, Dolnack is responsible for media and industry relations, advertising, interactive and emerging media, marketing communications, industry research, websites and social media. Snow, formerly senior shooting promotions coordinator, has been named manager of that area. As manager of shooting promotions, he will have extended responsibilities: He will manage and administer all shooting range promotion programs to member ranges and develop range promotion programs, activities and services. The announcement of his promotion stated, “Zach is the ‘go to’ contact” for range promotion programs and interest. The addition of “facilities coordinator” to Albrecht’s current title is a reflection of added duties she has assumed. She is responsible for the coordination of repair and maintenance of basic NSSF’s headquarters needs with NSSF’s property management company and others used for the building and grounds. Cathy Walker brings to her position several years of experi-

Clockwise from top left: Chris Dolnack, Zach Snow, Wendy Albrecht and Cathy Walker.

ence as an assistant to senior executives. Her role is to provide a wide range of administrative and executive support to the senior vice president and chief marketing officer, and lend support to the managing director of business development, the director of exhibitions and conferences and the director of member services.

NSSF Membership Reaches Milestone 6,000

In less than a year’s time, the National Shooting Sports Foundation has added more than 1,000 members to surpass the 6,000 milestone for the first time in its history. “We take this membership increase as a vote of confidence that the NSSF is providing the right programs and services on behalf of the firearms industry,” said Chris Dolnack, NSSF senior vice president and chief marketing officer of the industry’s trade association. “This widespread support from major manufacturers to small-business owners is not lost on federal and state legislators when the NSSF engages with them on issues important to our industry.” The NSSF’s membership is broad-based, and the organization has become a recognized voice in Washington, D.C., and in state capitals, thanks to its growing ranks. Voting members provide the highest level of support to the NSSF. Twelve new voting members signed on in 2010, one of the highest gains in one year.

Firearms retailers continue to bolster the NSSF’s membership ranks, and make up the largest category. “We continue to renew and add retailer members because we’re providing useful tools to help them run and grow their businesses,” said Bettyjane Swann, director of member services. “Retailers who belong to the NSSF have a decided business advantage because of the resources we provide.” The NSSF has also seen a significant rise in shooting range memberships. The NSSF provides research and resources to assist individuals in meeting the challenges associated with range operation and development. Though a trade association, the NSSF accepts memberships from individuals who want to show their support for the organization’s programs. This includes members of the outdoors media. Any company or individual interested in becoming a member of the NSSF is invited to review the memberbenefit section of the NSSF’s website, nssf.org.

20 ❚ SHOT BUSINESS ❚ JANUARY 2011

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NSSF Celebrates 50 Years of Achievement This year marks the 50th anniversary of the National Shooting Sports Foundation, the trade association for the firearms, ammunition, hunting and shooting sports industry. The 2011 SHOT Show will serve as the kick-off of the celebration. The current president, along with past presidents and the chairmen of the Board of Governors, will receive due recognition at the 2011 SHOT Show in Las Vegas. A history of the organization, both as a publication and a video, will premiere at the show as well. Both communications vehicles will serve as valuable recruiting tools for the NSSF. “Our goal in celebrating this milestone is to remind our more than 6,000 member companies how much the NSSF has done over the past 50 years to help their businesses thrive and to protect our great American pastimes of hunting and shooting,” said Steve Sanetti, NSSF’s president and CEO. “We’re proud to share our history, accomplishments and story with all those who support what the NSSF stands for—to

promote, protect and preserve hunting and the shooting sports.” A special notation that highlights “50 Years” has been added to the NSSF logo for use during the anniversary year.

Innovative Marketing Partnership for SHOT Show The National Shooting Sports Foundation, owner of the SHOT Show, and Outdoor Channel have announced an unprecedented marketing partnership for the 2011 Shooting, Hunting and Outdoor Trade Show (SHOT Show). As part of the arrangement, Outdoor Channel will be the major sponsor of the SHOT Show’s State of the Industry celebration on Tuesday evening, January 18. “We are very excited about this agreement with Outdoor Channel, which enhances the overall impact the SHOT Show has in our industry and also reinforces Outdoor Channel’s position as America’s Leader in Outdoor TV,” said Chris Dolnack, senior vice president and chief marketing officer of the NSSF. “We have always had a great working relationship with Outdoor Channel, and their forward thinking has taken them to a new level in our industry.” The NSSF says the agreement makes Outdoor Channel the sole sponsor of the industry’s premiere event, the SHOT Show State of the Industry dinner and awards ceremony. The agreement also includes elements that will provide

Outdoor Channel with major exposure at the show, including a hospitality suite, branded informational kiosks, signage throughout the Sands Expo and Convention Center and guerilla marketing teams walking the show floor. Outdoor Channel’s category-leading talent, such as Ted Nugent and Michael Waddell, also will make appearances in two prominent locations. Additionally, the network will continue to produce and expand SHOT Show TV, the official daily television production of the SHOT Show. “We are extremely excited about working even more closely with the National Shooting Sports Foundation,” said Denise Conroy-Galley, senior vice president of marketing and research for Outdoor Channel. “This new partnership is a winwin, as it allows us to showcase our bestin-class brand, and it reinforces the SHOT Show as the crown jewel of the outdoor industry.” You can learn more about the 2011 SHOT Show, which will be held at the Sands Expo and Convention Center in Las Vegas from January 18 to 21, at shotshow.org.

Outdoor Channel, in partnership with the NSSF, will have a hospitality suite, branded information kiosks and guerilla marketing teams on the floor at the 2011 SHOT Show. JANUARY 2011 ❚ SHOT BUSINESS ❚ 21

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NSSF DELIVERS VALUE WHERETOSHOOT.ORG At the National Shooting Sports Foundation’s website, nssf.org, visitors can

click on the Shooting quadrant, which leads them to Find a Range. One more click lands them at WhereToShoot.org, a repository of more than 6,800 shooting facilities that can easily be searched by state, area code or zip code, as well as by features and services. No matter what the search, the result lists NSSF rce top of the results page. This is an obvious source u o s member facilities in bold at the of new customers for shooting facilities. Here, an industry member tells how WhereToShoot.org helps his business in another way.

ONE MEMBER’S EXPERIENCE Member: Phil Murray, national sales manager Business: White Flyer Targets, Houston, Texas

Phil Murray

Description of Business: “White Flyer Targets has been manufacturing quality targets for more than 100 years. White Flyer Targets utilizes four modern targetmanufacturing plants across the United States to offer a complete line of targets for trap, skeet, International Trap and Skeet and sporting clays. Available are Standard, International and Sporting targets in a variety of colors, as well as the patented White Flyer Biodegradable Target, which will biodegrade at least 95 percent within two years, depending on rainfall or contact with moisture. For more information on White Flyer Targets, please go to our website, whiteflyer.com.”

Experience with WhereToShoot.org: “Thanks to the NSSF, I’m able to utilize WhereToShoot.org on a daily basis to talk to and visit with gun club managers and range personnel about our White Flyer Targets. WhereToShoot is also invaluable to me when I’m traveling. Simply going to this site will provide me with the information I need to visit facilities around the country and identify gun clubs/ranges that I didn’t know existed. This site has allowed us at White Flyer to pick up new business on a regular basis.” Value of NSSF Membership: “The value of being a member of the NSSF is priceless. Whenever I need information to help gun clubs that are our customers, the NSSF provides the tools. No other organization offers so many tools and programs for gun clubs and ranges to be successful. Couple all of this with the personal attention you receive from NSSF staff, and there is no better resource for any business in the industry and no better place to promote your range/gun club or shooting-related business.”

Interested in NSSF Membership? Promoting the great American tradition of hunting and shooting is what the National Shooting Sports Foundation is all about. For our members, it’s more than a sport; it’s a way of life. Join the more than 6,000 companies and individuals who have already discovered that NSSF Delivers Value! To learn more, visit www.nssf.org/shootingformore or contact Bettyjane Swann, NSSF director of member services, at 203-426-1320 or bswann@nssf.org.

WWW.NSSF.ORG 22 • SHOT BUSINESS • MONTH 2010

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12/9/10 2:00:17 PM

FROM THE NSSF

B Y L AW R E N C E G. K E A N E , N S S F S E N I O R V I C E P R E S I D E N T

U P D AT E

YO U S H O U L D K N O W

A Year of Economic Highs The industry should be proud of the contribution it makes

uring a Capitol Hill breakfast briefing held last year, as part of the National Shooting Sports Foundation’s 2010 Congressional Fly-In, the NSSF released a report detailing the significant economic impact the firearms and ammunition industry has on the nation’s and each individual state’s economy. As the NSSF now gears up for the 2011 Congressional Fly-In, set for April 6–7 of this year, reviewing and understanding the economic successes of our industry seems as important as ever. Despite an unfriendly political environment in Washington, D.C., the economic growth experienced over the last year by our nation’s firearms and ammunition industry has been driven by an unprecedented number of Americans choosing to exercise their fundamental right to keep and bear arms. This burgeoning awakening among the American public regarding their Second Amendment rights can largely be attributed to two Supreme Court victories—the Heller decision and the more recent McDonald decision—and the legitimate concerns of current and prospective gun owners regarding the political climate on Capitol Hill and in state legislatures across the country. This increase in firearms ownership has coincided with a continued decline in accidental firearms-related fatalities and the continued drop in crime rates nationally to 20-year lows. According to the latest economic data available, the total amount of business taxes paid by members of the firearms and ammunition industry in 2009 was in excess of $3.9 billion. This is an increase of $500 million in federal taxes and $600 million in state taxes over the previous year. In turning to federal excise tax payments—also known as the PittmanRobertson Excise Tax—we can see another significant increase. Our industry actually paid $123 million more in 2009 than in 2008, leading to a record $450 million in federal excise tax payments. This increase in the Pittman-Robertson

Excise Tax is important because the excise tax that firearms and ammunition manufacturers pay on the commercial sale of their products is the major source of wildlife conservation funding in America. In 2009, our industry increased its contribution to wildlife conservation by almost 38 percent. This translates into more than $7.5 million a day for conservation! We fought hard to pass the bi-partisan firearms and ammunition excise tax reform act, legislation that has brought equity to the excise tax payment schedule,

the American firearms industry accounts for more than 183,000 jobs. In 2009, our industry increased its wages by $900 million, adding up to more than $3.3 billion—and those are only for direct wages. If supporting wages are added into the mix, our total exceeds $8.2 billion. Finally, if we look at the industry’s total economic impact, we can see an incredible $27.8 billion for the year. This includes direct and supplier jobs, state and federal taxes and retail sales. This is money being put back into our

In 2009, our industry increased its contribution to wildlife conservation by almost 38 percent. allowing manufacturers to grow their businesses and create new jobs. After all, this is the best way to ensure even greater funding for wildlife and conservation. In these tough financial times, when all Americans are seeing unemployment numbers going up, our industry has created more than 12,600 new, good-paying jobs. This number increases to nearly 17,000 new jobs if you include indirect, or supporting, jobs. Certainly this is something of which we can all be proud. In all,

struggling economy—real dollars, helping to sustain and grow small mom-and-pop businesses, hotels and restaurants, and gas stations and convenience stores. The firearms and ammunition industry has a heritage as of one of America’s oldest and most storied entities—an entity that played a prominent role in America’s Westward expansion, serves as the Arsenal for Democracy, and, of course, supports the conservation of America’s wildlife and the great outdoors. JANUARY 2011 ❚ SHOT BUSINESS ❚ 23

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AT F Q & A

Don’t Let Your FFL Expire Steps to renew a license in a timely manner My FFL is going to expire soon. What steps do I have to take in order to renew my license in a timely manner?

An application for renewal of a Federal Firearms License (FFL) must be filed with the Federal Firearms Licensing Center (FFLC) every three years prior to the expiration of the license. It is very important to timely renew the FFL in order to avoid a lapse in the “active” status of the license. A renewal notice is generated three months prior to the expi-

q A

licensee’s business premise is located. A licensee shall not sell or otherwise dispose of, temporarily or permanently, any firearm to any person, other than another licensee, unless the licensee records the transaction on a firearms transaction record, Form 4473. A law enforcement officer comes into my store holding a certification letter on letterhead signed by his supervisor stating that the officer

Typically, who are categorized as “nonimmigrant aliens”?

In large part, nonimmigrant aliens are persons traveling temporarily in the United States for business or pleasure, persons studying in the United States who maintain a for-

eign residence abroad and certain foreign workers. Permanent resident

A licensee special-orders a firearm for a customer. The firearm arrives at the store on Monday afternoon, and the customer picks it up on Monday night. Can the licensee wait until the following business day to enter the firearm in his/her acquisition and disposition book?

Generally, licensees are required to enter the acquisition of a firearm by the close of the next business day after the acquisition and shall record sales or other dispositions within seven days. However, if commercial records containing the required information are available for inspection and are separate from other commercial documents, dealers have seven days from the time of receipt to record the receipt in the bound book. If a disposition is made before the acquisition has been entered in the bound book, the acquisition entry must be made at the same time as the disposition entry.

aliens are not nonimmigrant aliens. Permanent resident aliens often are referred to as people with “green cards.”

ration of the license. If a renewal notice is not received, you should notify the FFLC to ensure your information, including your mailing address, is accurate. If your mailing address has changed, you should immediately update this information with the FFLC. A returned renewal notice to the FFLC may result in an untimely renewal and subsequent expiration of the license. The FFLC can be contacted at 866-662-2750. If information is contained on a state firearms transfer document, do I still have to enter the same information on the ATF Form 4473?

Yes. ATF Form 4473 is required regardless of any state documentation required by the state in which the

will use this firearm in performance of his official duties. Is there anything else that I need at the store in order to sell him a firearm?

No, as long as the law enforcement officer has a certification letter signed by a person in authority within his/her agency stating the officer will use the firearm in the performance of his/her official duties and that the officer has not been convicted of a misdemeanor crime of domestic violence. The licensee is not required to prepare a Form 4473 covering this particular sale, as the certification letter is evidence of the transaction. However, disposition of the officer is to be entered in the licensee’s permanent records and the certification letter kept in the licensee’s files.

I have a firearm hanging on the wall of my office, which adjoins the sales floor of my store. It is of sentimental value, and that’s why I have it hanging there. It is listed in the A&D book and on the computer, though it is not for sale. At our last inspection, it was counted as part of the inventory, and no comments were made. Another dealer was told that any firearm on the premise must have a sales tag on it. What is the official ruling?

A presumption exists that all firearms on a dealer’s business premise are for sale and accordingly must be entered in the dealer’s required records. If a dealer wishes to keep personal firearms on his or her premise that are not intended for sale, ATF recommends that he or she tag the personal firearms indicating that they are not for sale.

26 ❚ Shot BuSineSS ❚ january 2011

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12/10/10 12:11:11 PM

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IMPROVE FIREARM PERFORMAN

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Why a dealer group might be right for you

ny small-business owner can benefit from expert advice. But who does a sporting goods retailer turn to for input on running his store more efficiently? Richard Sprague, owner of Sprague’s Sporting Goods in Yuma, Arizona, says joining a dealer group is one answer. Sprague has been a member of such a group for more than 12 years and feels membership has helped him run his store more efficiently and profitably.

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A dealer group is basically a gathering of peers who agree to share information and offer advice on how to improve business. Sprague’s dealer group consists of 12 members, all gun shop/sporting goods retailers who consider themselves noncompetitors. “Basically, we share everything about our business with each other, so you have to feel comfortable with the information you divulge and trust that the information you share will be used to improve your business.” The dealer group meets several times a year, visiting one member’s store each time. Prior to the meeting, each member of the group is sent the financial information of the store to be visited. “The meeting is held over the course of two days, and it’s run by a moderator,” Sprague says. “But we typically like to get everyone to the store the day before the meeting. The owner gives everyone a shop tour. They are introduced to key personnel—the shipping/receiving clerk, the gunsmith, the range operator, various department heads. The tour lets everyone see how the shop is laid out, how merchandise is displayed and advertised, the whole works. Then the members split up and revisit any of the specific areas they’re interested in.” Before the day is over, every member submits a “best practices” idea to be con-

sidered by the whole group. “This is not specific to the store, just a general recommendation,” Sprague says. The next morning, the group gets down to business with a formal meeting. “The meeting is run by a moderator, who sets the agenda and guides the discussion,” Sprague says. “Since every member of the group agrees to show the others all the details of his business—including quarterly financial statements—almost anything can be open to discussion. We’ll look at margins, inventory dollars versus overall sales, investment mix, overhead items, such as rent, credit card processing and advertising. We act as each other’s board of directors and hold each other’s feet to the fire. Hard questions are asked, but all with the intent of finding ways for your colleagues to help you.” Sprague says having members of his dealer group visit his own store had an immediate benefit. “We used to provide free delivery when we sold a gun safe,” he says. “Scope mounting was another service we didn’t charge for. Those freebies drew the group’s attention, who advised me that customers don’t mind being charged a reasonable fee for such service items. They basically told me, ‘Of course, it’s great to treat your customers well, but it’s okay to make money, too.’”

Forming a Dealer Group

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Dealer groups have been a mainstay of the automotive industry for years, according to Richard Sprague. “They pioneered the concept, and it’s a tried-and-true concept,” he says. “It’s important that you know and trust each other and have the confidence to share information. Generally there’s about a 100-mile separation between members, to ensure you’re not competitors.” For more information on forming a dealer group, contact Richard Sprague at Sprague’s Sporting Goods (spragues.com). Sprague’s group is run through Performance Inc. (performance20groups.com), a company specializing in the model.

323-261-2193

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12/10/10 12:49:47 PM

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12/9/10 5:06 PM

undercover shopper

Beavertail Blues Can retailers in Birmingham help a lady in distress?

recently purchased a used Springfield 1911-A1 with beautiful walnut grips and a tuned trigger. After shooting 100 rounds, the webbing between my index finger and thumb became badly bruised. It wasn’t the grip; it was the beavertail/grip safety slamming against my hand. I went on a quest in Birmingham, Alabama, to find out if a gun store would work with me to fix the problem. I didn’t want a new gun; I needed help to get this one to shoot without hurting me.

Store A

Store B The building, which needed more than a lick of paint, sat inside a rusted security gate in a pothole-lined parking lot filled with abandoned warehouses. It smelled like a combination of gun oil, burned gunpowder, bacon and cigarette smoke. Not exactly inviting. The young man in the shop was certainly attentive and knowledgeable, but since he had only one 1911 in stock, he tried to get me interested in a couple of SIG P220s. Nice guns, but not 1911s, and he did not address the reason why my 1911 bruised my hand.

Store C Located in one of Birmingham’s more attractive bedroom communities, this place billed itself as “the adult toy store.” The parking lot looked like the site for a carnival, with tents holding gun safes and construction trucks parked helter-skelter. The reason for the madness? This outdoor toy store was expanding. I wandered through a maze of boxes before finding the gun counter, which took up an entire wall.

pixel pushers

Whenever a store bills itself as a parlor, it sounds like it will be all comfy and Southern-like. This tiny shop, on a busy

street lined with payday loan places and pawnshops, had only one comfortable chair, and Grandpa sat in it on sentry duty at the front door. He immediately directed me to the big handgun counter, where, after I told my tale, the sales associate told me I could take my 1911 to a gunsmith to get an extended beavertail put on it. He then showed me how certain gun makers address that concern by adding larger and flatter beavertails. He handed me a Colt

Commander Series 80 to hold. Then he veered off-course and tried to get me to buy a completely different semi-auto.

30 ❚ Shot BuSineSS ❚ january 2011

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undercover shopper

There were plenty of 1911s under glass, and I signaled the owner that I needed help. He gave me a tutorial on why my 1911 bruised me, and then showed me a wide range of 1911s designed with flatter and more upturned beavertails. So far so good. But when two industry reps showed up, he took a breather from me to attend to them. After about five minutes, he

turned back to me and tried to sell me an Ed Brown Special Forces 1911, which retails for $2,339.

Store D The final store called itself a “cellar,” and with its location in a trendy shopping center, it definitely had that wine cellar look. I received immediate atten-

tion, and the sales associate suggested a more upturned and flatter beavertail. He also asked me how much I wanted to spend. This is the first time anyone had asked that question, and now I know why: 1911s run from $500 to $2,500 in this area. Then he showed me the topend Ed Brown guns they had on display. I told him I’d put them on my list for Santa.

how’d they Do? Customer Service

Product Knowledge

Product Availability

scary. like walking into a place where they also rent rooms by the hour.

he knew his guns.

Only a few guns, but could special-order.

store

Winner: store

This sales associate knew his stuff; he just didn’t have any stuff to sell. i guess that’s why he tried to sell me a .45 that was not a 1911.

limited, but could specialorder.

When the head cheese works behind the counter, he needs to act like one of the other cheeses. he probably wouldn’t appreciate it if one of his sales reps diverted his attention from a customer wanting to buy a 1911.

Clearly, he was very knowledgeable.

Abundance of guns, from low-budget to ed Brown specials.

professional, courteous and knowledgeable. Good eye contact and listening skills.

listened and answered my questions. responded with a fine selection of 1911s.

Very nice selection and could special-order.

store

Good for what the guy had to work with in stock.

store

SCorinG SySTem: Outstanding:

Very Good:

Average:

The Gun Cellar. Maybe it should be called the “Gun seller.” Not only is its location premiere and in what appears to be a thriving business location, but it also touts an up-todate website that allows you to shop online, and includes NrA News and tips on how to choose the right gun. Obviously, educating the public is important to this establishment. The Gun Cellar 1777 Montgomery hwy. s. #105 hoover, Al 35244-1225 205-987-9777 guncellar.net

Fair:

poor:

32 ❚ Shot BuSineSS ❚ january 2011

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BN_026496_SHB0111.indd 1

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BN_026933_SHB0111.indd 1

12/9/10 3:36 PM

S G N U GUNS 2011

What will sell in 2011? Here’s the lowdown on new riﬂes, shotguns and handguns.

or 2011, firearms manufacturers are taking a wait-andsee attitude. No one wants to ramp up production of

new models until they see solid proof that a tepid economy is beginning to pick up a little steam. As a result, most new products this year are model extensions, especially in personal defense. The one bona fide hot spot has been spurred by the 100th anniversary of John Browning’s classic 1911. To cash in on this event, a number of manufacturers will be issuing commemorative models. That should generate the te rs u o kind of excitement that will drive customers into y your store.

Y R A U N

0111_rifles2011_sm.indd 35

1 0

O H

E IN S U B

JANUARY 22011 ❚ S JA SHOT T BUSINESS S ❚3 35

12/9/10 4:21:28 PM

GUNS • 2011

Browning The X-Bolt Medallion Left-Hand (top) incorporates all standard X-Bolt features, including the Feather Trigger System. The X-Bolt Micro Midas is designed for youths.

RIFLES • 2 011 Some years seem to have a strong theme regarding new rifle product introductions. This isn’t one of those years. Nonetheless, manufacturers have come up with an interesting grab bag of products. The AR-style modern sporting rifle is still a hot item, and this year sees a number of new models, including piston-driven operating systems. Rimfires are also prevalent, as are wallet-friendly combo rifle/scope packages. Southpaws and junior shooters haven’t been ignored—a number of new products are directed specifically toward that market. Lastly, classic lever guns and calibers seem to be making a comeback as well.

Browning Arms Browning’s new offerings in their 2011 rifle line-up should appeal to two of the most overlooked shooter groups—southpaws and juniors. Southpaws will see true left-hand models in Browning’s popular X-Bolt line in the X-Bolt Medallion Left-Hand, X-Bolt Hunter Left-Hand and X-Bolt Micro Hunter Left-Hand. These new models will incorporate all the standard features of the X-Bolt line, including the Feather Trigger System, X-Lock scopemounting system, detachable rotary magazine and Inflex Technology recoil pad. The new left-hand models will be available in the most popular long- and short-action calibers. SRP: $869.99 to $1,039.99. Smaller-framed shooters will be interested in the new Micro Midas X-Bolt. This product line features a 20-inch barrel, 12.5-inch length of pull, low-luster blue finish, receivers that are drilled and tapped for optics and a satin-finished walnut stock sporting an Inflex Technology recoil pad. It will be offered in .22250 Rem., .243 Win., 7mm-08 Rem. and .308 Win. SRP: $799.99. Smaller-statured rimfire shooters will also want to look at the new BL-22 Micro Midas lever-action. It features a 16.25-inch barrel and a 12-inch length of pull. The walnut

stock and forearm are gloss-finished, and the trim little rimfire weighs 4.75 pounds. SRP: $479. (801-876-2711; browning.com)

CZ-USA A new bolt-action model, upgrades to an existing line, several new rimfire models and an upper-end air rifle highlight CZ-USA’s new rifles for 2011. CZ’s newest bolt-action is the Model 557 Sporter, chambered initially in .30-06 Springfield, which has been designed to provide the same performance as the CZ 550, but at a reduced price. It retains the forged receiver, integral scope-mount dovetails and hammer-forged barrel of the CZ 550, but incorporates a short extractor and plunger-style ejector. The two-position receiver-mounted safety has been upgraded to allow the bolt to be operated in the safe position. The trigger is fully useradjustable for pull weight, creep and over-travel, but does not have the set function of the CZ SST trigger system. The CZ 557 sports a checkered American-patterned hardwood stock, features a 20.6-inch barrel and is finished in matte blue steel. Empty weight is 7.8 pounds. The CZ 550 action sees the addition of two new models with American-style Kevlar stocks that incorporate a full-length bedding

36 ❚ SHOT BUSINESS ❚ JANUARY 2011

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12/9/10 12:11:18 PM

SN N U S

block. The Carbine version will be available with a 20.6-inch barrel in 9.3x62 ($1,058) and .30-06 Springfield ($999). Weight is 7 pounds. A Medium version will be available in 7mm Rem. Mag. with a 23.6-inch barrel ($1,058). It weighs 8 pounds. Both models feature backup iron sights in addition to the integral scope-mount base system. On the rimfire front, the CZ 512 semi-auto is an entirely new addition to the CZ line-up. It features a modular design that is easy to maintain and requires only a coin as a field-stripping tool. It is constructed with an aluminum-alloy upper receiver that secures the barrel and bolt assembly, and a fiberglass-reinforced polymer lower half that contains the trigger mechanism and detachable magazine. The CZ 512 shares the same magazines and scope rings as the CZ 455, and features adjustable sights in addition to the standard 11mm dovetail for optics mounting. The bluefinished CZ 512 will be available in .22LR ($449) and .22 WMR ($479). The bolt-action CZ 455 will now be available in a switch-barrel combo set ($531), allowing shooters to shift between .22LR and .17 HMR. The necessary tools and magazines to shift between the two calibers are included. The CZ 455 also will now be available in CZ’s Lux configuration, which features a 20.6-inch barrel, adjustable iron sights and a Luxstyle stock that is optimized for use with iron sights. It will be offered in .22LR ($420) and .22 WMR ($448). Lastly, air-rifle enthusiasts will want to look at the new CZ 200 S. Caliber Combo. This high-power precision air rifle is based upon CZ’s 10 Meter Olympic competition model. The increased velocity of the 200 S (up to 800 fps with its .177caliber pellet) makes it an excellent choice for pest control, competition or training/practice. The gun features a two-stage adjustable trigger and a red laminate competition stock optimized for three-position shooting. It is shipped with a 4x32 scope (capable of parallax adjustments down to 10 yards) and rings, and adapters for filling and discharging the 2900 psi gas cylinder are

0111_rifles2011_sm.indd 37

included. Accessories—including diopter aperture rear iron sights, a manual pump, 5- and 10-shot magazines and spare gas cylinders—are available from CZ. SRP: $429. (913321-1811; cz-usa.com)

Heckler & Koch

l d o M e rd fe o w e k c to r-s la v

l e d o rh e b m a l b fd a re o

GU G U N S • 2011

CZ The Model 5 550 (left) is C 0 Th 5

now offered iin two nn tw new Kevlar-stock versions. The Ke io . s n s Model rt o p S 7 5 M r 557 5 Sporter e (right), chambered for .30-06, is a d rc -6 0 3 e fo . more alternative m l affordable a rn a te to 550. lM d e th o l e d o t the Model M

After more than two years of development work, H&K is debuting its production version of its new gaspiston MR556A1 rifle. The new rifle is inspired and influenced by the HK416 selective-fire rifle in use by many military and law-enforcement personnel, and is considered by many to be a leading candidate in a possible competition to replace the U.S. military’s current M4 carbine. According to H&K, the 5.56mm MR556A1 is a major improvement over conventional MSR rifles and carbines. It uses an H&K proprietary gas-piston operating system that employs a piston and a solid operating push rod in place of the gas tube normally found in MSR-style firearms. This operating system virtually eliminates malfunctions that are common to direct-impingement actions, since hot carbon fouling and propellant gases do not enter the receiver area. This is the same feature found on the HK416. In addition, the new MR556A1 uses many of the assemblies and accessories originally developed for the HK416. These include the H&K freefloating four-quadrant rail system that allows the use of all current accessories, sights, lights and lasers used on MSR-style rifles to be fitted to the MR556A1. The H&K rail system can be installed and removed without tools, and returns to zero when reinstalled. In addition, the MR556A1 upper receiver (which will also be available as the Upper Receiver Kit) is fully interchangeable with other quality-made MSR-style firearms. (706568-1906; hk-usa.com)

Mossberg The popularity of the MSR-style rifles has prompted more than a few makers to bring out .22LR versions, and this year Mossberg enters that market with the Tactical .22. Chambered for .22LR, it features an 18-inch barrel as well as the option of a six-position adjustable stock or

12/9/10 12:11:27 PM

GUNS • 2011

a fixed A2-style stock. The rifle also sports a quad Picatinny rail and includes a Picatinny carry-handle mount. SRP: $276. (203-2305300; mossberg.com)

Introduced into the upper-level bolt-action rifle market in 2010, the Nosler Model 48 Trophy Grade rifle features a Nosler Model 48 action, free-floating 24-inch barrel and a 3-pound Basix trigger. Exterior surfaces are protected by a magnesium-colored Cerakote finish; interior action parts are coated with MicroSlick. The action is glassbedded into an internal aluminum chassis on a Bell & Carlson composite stock. Nosler guarantees MOA accuracy when mated with Nosler Trophy Grade ammunition. For 2011, Nosler will expand the caliber offerings with the addition of the .243 Win., .257 Roberts, 7mm-08 Rem., .280 Ackley Improved, .338 Win. Mag. and the .35 Whelen. SRP: $1,795. The Nosler Custom Model 48 Sporter Rifle takes the basic gun one step further by incorporating the same metal-coating features with a hand-lapped 24-inch stainless-steel barrel and a hand-laid Kevlar stock with a pillar-bedded action and Teflon coating on the stock. In addition, some models will be available in both a right- and left-hand action. Nosler guarantees .75 MOA (with Nosler Trophy Grade ammunition). For 2011, this rifle will be available in .22-50 Rem., .257 Roberts +P, 6.5-

(800-285-3701; nosler.com)

Rock River Arms Piston-operated modern sporting rifles (MSRs) are big news this year, and Rock River Arms adds to the mix with their PDS Carbine, which uses a piston-driven operating system that has been in development for more than two years. The new PDS Carbine is available in a 5.56mm NATO chamber that also handles commercial .223 Rem. cartridges. It features a 16-inch chromemoly barrel with a 1-in-9 twist rate that has been proven to accurately handle bullet weights between 40 and 75 grains. The muzzle is threaded for 1/2-28 threads to accept popular muzzle accessories, and is supplied with a A2 flash hider. The PDS Carbine has a full-length upper rail from the rear of the receiver to the regulator housing, to allow the mounting of optics, lights or lasers. The side-folding RRA sixposition Tactical CAR stock provides an overall length of 37.75 inches in the extended position and folds to a compact 26 inches. The buttstock features a storage compartment that can house extra batteries for optical

R IFLES • 2 011

Nosler

284 Norma (right- and left-hand actions), .270 Win. (right- and lefthand actions), .280 Ackley Improved (light contour barrel), .280 Ackley Improved (standard barrel, rightand left-hand actions) and .30-06., .300 Win. Mag., .338 Win. Mag. and .35 Whelen (all in right- and lefthand actions). SRP: $2,995, righthand action; $3,195, left-hand action

sights. An injection-molded ribbed handguard and a Hogue rubber pistol grip provide secure holds. Folding, ambidextrous, non-reciprocating charging handles can be used independently or together to charge the gun. The trigger assembly is Rock River’s well-respected twostage model. The gas regulator is adjustable in two positions to handle differing pressure loads. The empty weight of the PSD Carbine is 7.4 pounds, and it is shipped with one magazine (but accepts all standard AR-15-style magazines). SRP: $1,685. The 5.56mm AR-style rifle has become one of the most popular rifles in America, but the original design was actually chambered for the NATO 7.62mm (.308 Win.), using a larger receiver and called the AR-10. The U.S. military decided it wanted a smaller cartridge, and thus the AR-15 was born. The original AR-10 (7.62mm version) languished for a while, but now it’s back, and has proved popular with those who appreciate the form and function of the AR-15 modern sporting rifle, but want more power. That is available in the Rock River Arms LAR-8 series, and this year it will introduce the LAR-8 Predator HP (High Power) in calibers 7.62mm/.308 Win., 7mm-08 Rem. and .243 Win. The rifle is now suitable for everything from big game to varmints. The Predator features a 20-inch free-floating match-grade beadblasted lightweight stainless-steel barrel, housed in a free-float aluminum handguard. A forged flat-top

Nosler The model 48 Trophy Grade (top) gets

six new calibers. The Custom Model 48 Sporter (bottom) features a stainless-steel barrel.

38 ❚ SHOT BUSINESS ❚ JANUARY 2011

0111_rifles2011_sm.indd 38

12/9/10 12:11:32 PM

GU N S • 2011

H&K The new MR556A1, inspired by the HK416 selective-fire rifles, uses a proprietary gas-piston operating system that greatly reduces carbon fouling and malfunctions.

Rock River

The PDS Carbine in .223 (left) uses a new piston-driven operating system. The LAR-8 series (right) will be available in more powerful calibers (.308 and .243).

4 ptical ism tage s laim

ted im

A upper receiver is ready to take A4 o optical sights. The trigger mechan nism is the Rock River Arms twosstage model. Rock River Arms cclaims MOA accuracy from the barrrel/free-float combo. The stock is tthe standard A2 design, and the eempty gun weight is 8.6 pounds. T The overall length is 40 inches. The ggun is shipped with one magazine, a case, a manual and Rock River’s llimited lifetime warranty. (866-

0 8

9 980-7625; rockriverarms.com)

g u

Ruger R

eh pty m n u

C P

sider n o crn e h ar n

eh n gth id-len ser

Three new rifles join the Ruger lineT u up this year, highlighted by a 6.8 SSPC version of the SR-556 pistonddriven modern sporting rifle. The 66.8 SPC (Special Purpose Cartridge) w was originally developed for military cconsideration. The objective was to ccreate a cartridge that provided iincreased striking power over that of tthe 5.56mm, while maintaining a ccartridge case size that allowed it to aachieve the same magazine capacity iin the M-16/M-4 rifle. The 6.8 SPC has proven to be a ppopular choice for those pursuing ddeer with MSRs, and the new Ruger SSR-556/6.8 offers it in a two-stage ppiston-driven platform that retains all tthe features of the original SR-556, iincluding the one-piece bolt carrier, m mid-length gas system and four-posittion gas regulator that allows the u user to adjust the piston system to vvarying ammunition pressures (or

even turn it into a single-shot, if desired). Other features include a chrome-lined hammer-forged barrel in a heavy (.850) contour, Troy Industries Folding Battlesights, Quad Rail and rail covers, Hogue Monogrip and six-position adjustable stock. The SR-556/6.8 also has a 16 ½-inch barrel with a 1-in-10 twist rate, with the standard SAAMI 6.8 SPC chambering threaded 5/8-24 and capped with Ruger’s Mini14/556 flash suppressor. Empty weight is 7.75 pounds. The rifle is shipped with one 5-round magazine, two 25-round mags and a padded carrying case. SRP: $1,995. The popular Mini-Thirty (chambered for the 7.62x39mm round) gets an upgrade this year with the addition of the Mini-Thirty Tactical. This new model features a 16 ⅛-inch blued barrel with a flash suppressor. The stock is black synthetic. Empty weight is a trim 6.75 pounds; overall length is 37.5 inches. The sighting system includes an adjustable ghost ring rear sight with a non-glare protected-post front sight. Ruger’s scope bases are machined into the receiver, and a set of matching Ruger rings is included. The side ejection of cartridge cases allows for clearance of even low-mounted optics. Rimfire fans will want to check out the new Ruger 10/22-FS rifle. This version of the popular 10/22 features the company’s SR-556/ Mini-14-style flash suppressor. The JANUARY 2011 ❚ SHOT BUSINESS ❚ 39

0111_rifles2011_sm.indd 39

12/9/10 12:11:43 PM

1 0

GUNS • 2011 G 2

Ruger The MiniThirty Tactical (left) is fitted with a flash suppressor. The SR-556 (right) will now be available in the 6.8 SPC chambering. psat10 u o fa sigpm u n h rel,w rb eh -W ito n u yam

8 5 9

rti e b

ero g o lin g eh lin , esign , esign 45-70G o 45-70 caled-o caled-o c e 6 in n s o n a t e n 2W R M M R 2 - 3 8

rb e th pi dsco fle-an a e ro er m su n o e h g yin rb ath eath erb o f r ceiv d. e en h b m o lt-acin o .5–10x4m s n o im e ro eZ n io e dju stm adju en stm t o n pac t-fm in e h le P u arget etacqu . n iso lV ith W e f 1.5-in ch O H

E IN S U B

ssuppressor up e u is removable and allows u userss tto attach an assortment of m u muzzle accessories. The precisionrrifled if e ccold-hammer-forged alloy-steel bbarrel ar measures 16 ⅛ inches and is ffinished ni e in black matte. With a black ssynthetic ynt e stock, the rifle weighs 4.3 ppounds ou d empty. Overall length is 336 ¼ iinches, and the rifle’s length of ppull iis 13.5 inches. It is shipped with a ssc p scope-base adapter and a single rrotaryy magazine. Additional magazzines aare available as accessories. (928-541-8893; ruger.com) ( 92 -

Uberti U The T h rrolling block is a classic Western ddesign, originally chambered for the ..45-70 Govt. This year, Uberti adds a sscaled-down rimfire version that is 3366 inches h in length and weighs 4.5 ppounds. ou d Features include an A-Grade w al u ut stock with a rubber butt pad, walnut aand nd the h rifle will be offered in .22LR, ..22 W WMR and the 17 HMR. (3012 83 6 283-6300; uberti.com)

Weatherby W Wea a Rifle-and-scope combo packages R h v pproven popular with many have cconsumers because they simplify tthe bu u buying decision. This year, W e Weatherby teams up with Simmons tto o e one that should be welloffer re e received. Th new Vanguard Synthetic The C Combo pairs the proven Vanguard bbolt-action rifle with a Simmons 33.5–10x40mm scope that features SSimmons TrueZero technology. Th Tru The T TrueZero windage and elevattion aadjustments lock tightly to preve vent ppoint-of-impact shifts, while tthe Tr r TruPlex reticule provides quick ttarget g acquisition. A Vanguard V All rifles are backed w with W Weatherby’s accuracy guaranttee o of 1.5-inch or better three-shot

R IFLES • 2 011

pr s u o ser zle zle u l d o i fl rel m a sh d in h t yn n s o 6 es 6 ch n lis s13.5 u u l oe tary m o ag o tar esar in r in es ser

a m rds,fo

gr ld at 100 yards, o ya c groups from a cold b cto a barrel, when using premium factor ammunition in non-Weatherby ry calibers or Weatherby factory ammunition in Weatherby calibers. The Vanguard Synthetic rifle features a fully adjustable trigger, 24-inch hammer-forged barrel and a black injection-molded composite Monte Carlo stock with a lowdensity recoil pad. The Vanguard offers a one-piece machined bolt with a fully enclosed bolt sleeve that surrounds the cartridge case head with three rings of steel. The Vanguard Synthetic Combo is available in .243 Win., .270 Win., .308 Win., 30-06 Springfield, .257 Weatherby Mag. and .300 Weatherby Mag. It will be offered in right-hand actions only, with black matte metalwork. The empty rifle weight is 7.25 pounds. SRP for the full Combo package—which includes the rifle, scope and Leupold Rifleman rings and bases—is $629. (805-227-2600; weatherby.com)

Winchester In 2010, Winchester re-introduced the classic Model 94 lever-action as a limited-edition model to commemorate the 200th anniversary of the birth of Oliver Winchester. This year will see two additional Model 94 rifles added to the product line. The Model 94 Sporter features a 24-inch half-round, half-octagon blued barrel. The stock (finished with satin oil) is the traditional straight grip with a crescent butt and finely checkered blue-steel buttplate with double-line bordering. The receiver is drilled and tapped for optics. Available calibers are .30-30 Win. and .38-55 Win. SRP: $1,299.99. The Model 94 Short Rifle has a deeply blued 20-inch round barrel. The stock is straight-grip walnut with a rifle-style forearm and black grip cap. Other features include a full-length tubular magazine, tradi-

Y40 R A U N 4 ❚S SHOT 1 T BUSINESS 0 S ❚ JANUARY JA 22011

0111_rifles2011_sm.indd 40

12/9/10 12:11:49 PM

SN N U S

GU G U N S • 2011 2

Uberti The rolling block is a classic design, originally chambered for the .45-70 Govt. Uberti will introduce a scaleddown rimfire version—in .22LR, .22WMR and .17 HMR—that features an A-Grade walnut stock with a rubber butt pad. ts igh

t s s tional semi-buckhorn rear sights t and n ro a a Marble Arms gold-bead front f s sight. The receiver is drilled and tapped for optics. It will be available in .30-30 Win. SRP: $1,129.99. Two popular historical Winchester lever-action rifles—the Model 1886 Short Rifle and the Model 1892 Carbine—will also appear in the product line for 2011. The Model 1886 Short Rifle features a deeply blued receiver, 24-inch barrel, matching blued lever, end cap and steel crescent buttplate. The straight-grip Grade 1 walnut stock is satin-finished. A full-length tubular magazine holds six .45-70 Govt. rounds. The receiver is drilled and tapped for optics. SRP: $1,269. The Model 1892 Carbine features a 20-inch round deeply blued barrel with a matching finish on the receiver and lever. The walnut stock features a straight grip and satin finish. It will be offered with a fulllength magazine and chambered for .45 Long Colt, .44-40 Win., .44 Mag. and .357 Mag. SRP: $1,069.99. Although classic lever guns are the big news at Winchester this year, they have not ignored bolt-action fans, especially the younger ones. New in the Model 70 bolt-action line-up for 2011 is the Featherweight Compact, designed for smallerframed shooters. The Compact Model 70 action uses the pre-’64 controlled-round feed system, threeposition safety, jeweled bolt body and knurled bolt handle, and features the M.O.A. Trigger System, which is easily adjusted by the user. The 20-inch barrel is housed in a satin-finished checkered-walnut stock with a Pachmayr Decelerator recoil pad. The action is drilled and tapped for optics. The average weight of the Compact Model 70 is 6.5 pounds, and it will be offered in .22250 Rem., .243 Win., 7mm-08 Rem. and .308 Win. SRP: $899.99. (801-

Weatherby

The Vanguard Synthetic Combo pairs the proven Vanguard boltaction rifle with a Simmons 3.4–10x40mm TrueZero riflescope.

Winchester

The 1886 Short Rifle (left) comes in .45-70 Govt. The Model 70 Featherweight Compact (center) is for young hunters. The 1892 Carbine (right) will appeal to Cowboy Action Shooters.

876-3440; winchesterguns.com)

0111_rifles2011_sm.indd 41

12/9/10 12:12:00 PM

GUNS • 2 01 1

The next 365 days promise to be a large and varied

in alternative shot in recent years.

year for shotgunners. On the tactical/home-defense

Those who favor slugs for deer will

front, there are a wealth of new models in both

ﬁnd new models designed speciﬁcal-

pump and semi-auto models. On the sport and ﬁeld

ly for modern sabot slugs and opti-

side, a signiﬁcant number of new models are speciﬁ-

cal sights. Several new semi-autos

cally directed toward the youth market.

make their appearance, and for those

Waterfowlers also will see a number of inter-

upland gunners who yearn for a slick

esting new models, including more than a few

little 28-gauge, the new Weatherby

in 20-gauge, a reﬂection of the advances made

semi-auto is worth a long look.

SHOTGUNS • 2 011 Browning Arms Left to

right: Maxus Hunter has a walnut stock and a laserengraved satin-nickel finish; the Maxus Carbon Fiber Sporting offers 28and 30-inch barrels; the 12-gauge A-Bolt Hunter comes with a satin walnut stock.

1 0

Browning Arms The big news in Browning shotguns this year is the return of the A-Bolt bolt-action 12-gauge 3-inch shotgun that looks, and handles, like the Browning A-Bolt rifle and features the same 60-degree bolt lift, top tang safety and crisp trigger. It provides a 22-inch fully rifled barrel designed for use with sabot slugs with a 1-in-28 twist rate. An adjustable rear sight and a Truglo Marble fiber-optic front sight are standard, and the receiver is drilled and tapped for optics. The hinged floorplate accommodates a detachable magazine (2+1 capacity). It will be available in three models. The A-Bolt Hunter features a satin-finished walnut stock and lowluster blued barrel and receiver. The A-Bolt Stalker features a composite stock with textured gripping surfaces and Dura-Touch armor coating. The Mossy Oak BreakUp Infinity model features the same camo finish on the stock as well as a low-luster blued barrel and receiver. SRP: $1,099.99 to $1,239. Browning’s gas-operated 12-gauge Maxus line will see the addition of a number of new models that include the Maxus Hunter, Maxus All-Purpose Mossy Oak Break-Up Infinity, Maxus Rifled Deer Mossy Oak Break-Up Infinity, Maxus Rifled Deer Stalker, Maxus Sporting Carbon and Maxus Sporting. The Maxus Hunter and Maxus Sporting each feature a high-gloss walnut stock and a laserengraved satin-nickle-finished receiver. The Hunter will be offered in 3.5- and 3-inch chambers with 26-, 28- and 30-inch-long barrels. SRP: $1,419.99 to $1,559.99. The Maxus Sporting will be offered in a 3-inch chamber with 28- or 30-inch barrels. SRP: $1,629.99. The Maxus Carbon Fiber Sporting (SRP: $1,419) features a carbon-fiber finish on the top and bottom of the receiver and barrel. The stock and forearm also have the fiber finish as well as Dura-Touch Armor Coating with textured gripping surfaces. It will have a 3-inch chamber

❚ JANUARY 42 ❚ S 4 SHOT T BUSINESS S JA A 22011 JA

0111_shotguns2011.indd 42

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GU N S • 2 0 1 1

and will be offered in 28- or 30-inch barrel lengths. To accommodate smaller-framed shooters, Browning offers the Mirco Midas smoothbore line for 2011. All models will be available in 12- or 20-gauge with 24- or 26-inch barrels. The satin-finished walnut stock features a 13-inch length of pull. SRP: $1,069, Silver Hunter Micro Midas semi-auto; $1,469.99, Citori Satin Hunter Micro Midas over/under. All Micro Midas firearms will, for a limited time, be covered by the Browning Growth Insurance Program. Customers who purchase a new Micro Midas will be eligible to purchase a full-size stock at 50 percent off the retail price. (801876-2711; browning.com)

CZ-USA A pair of over/unders and an upgraded semi-auto make up CZ’s new smoothbore offering this year. The CZ-USA Wingshooter blends old-world craftsmanship with an extensively engraved look. Each model features heavily engraved scrollwork with a special sideplate design. The stock is an upper-grade Turkish walnut with 18 lpi checkering, Schnabel forend and knurled

trigger pad. The action is a boxlockframe design with selective mechanical triggers and coil-spring operated hammers. The 28-inch chrome-lined barrels are threaded for interchangeable choke tubes, and five tubes are provided with each gun. Available in 12-gauge ($999), 20-gauge ($999), 28-gauge ($1,040) and .410 bore ($1,040); all but the 28-gauge feature 3-inch chambers. The CZ-USA 2011 Limited Edition over/under will be available in a 50-gun run and features 28-inch barrels with a No. 3 grade Circassian walnut stock and buttstock, and Schnabel forend. The silver-engraved gun incorporates selective mechanical triggers, boxlock-frame design, coil-spring-operated hammers, chrome-lined barrels threaded for interchangeable choke tubes (five supplied with each gun) and 3-inch chambers. It will be available in 12-, 20-, 28-gauge and .410 bore. SRP: $2,499. The new CZ 912 recoil-operated semi-auto shotgun will be available in 12-gauge with a 28-inch chromelined barrel threaded for interchangeable choke tubes (five tubes supplied). The walnut-stocked smoothbore features a gloss black

finish on the metalwork. CZ claims the recoil system will handle a wide variety of 12-gauge loads while allowing for simpler maintenance. The CZ 912 weighs 7.3 pounds, and includes a fiber-optic front bead. SRP: $509. (913-321-1811; cz-usa.com)

Legacy Sports International The new 12-gauge Escort Extreme (SRP: $623) is a gasoperated semi-auto designed for the toughest weather conditions and chambered for 3-inch magnum shells (but will also handle most 2 ¾-inch loads). It features a black synthetic stock with a black nylon recoil pad with raised textured grip panels on the pistol grip and forend. The 28-inch chrome-lined barrel is rated for steel shot and has a black chrome external finish. The action features a magazine cut-off button that allows a chambered round to be quickly removed without feeding another round from the magazine. It’s a handy feature on a hunting gun. A raised rib and brass front bead provide an excellent sighting plane. The capacity of the tubular magazine is 4+1. Threaded for interchangeable choke tubes, in keeping with the Extreme label, sling swivels for easy transportation are standard. Slug hunting for deer, especially in the East and Southeast, where most deer are harvested at under 200 yards, continues to grow in popularity. The new Escort Slug Gun is available in either a semi-auto or pumpaction gun. Regardless of the model, each barrel features 1-in-26 twist cut rifling designed specifically for sabot slugs (traditional lead slugs are not recommended) and utilizes a machined cantilever scope-mount base on the barrel, which is made from match-grade steel.

Legacy The Escort Extreme semi-auto (top) is chambered for 3-inch magnum shells. The Escort Slug Gun comes in youth (middle) and full-size models. JANUARY 2011 ❚ SHOT BUSINESS ❚ 43

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1GUNS 0 U 1 • 2011 2 1

Mossberg

O H

The scope rail also includes an integral fiber-optic sight system for those that prefer iron sights. The semi-auto versions are available in 12- or 20-gauge, with 22-inch barrels, with a blued finish. SRP: $623. The pump versions are offered in 12- and 20-gauge, and also offer 22-inch barrels. SRP: $497. (775828-0555; legacysports.com)

S HOTGUNS • 2 011

The Model 510 Mini Camo (left) is designed for young shooters and comes in 20-gauge and .410. The Home Security 12-gauge is the over/under Maverick (right) with Picatinny rails.

Mossberg For 2011, Mossberg offers an interesting mix of tactical, turkey and youth-oriented shotguns. Dedicated to younger shooters, the 510 Mini Camo is a miniaturized version of the Mossberg 500 pump shotgun and is available in 20-gauge or .410. It features a length of pull from 10.5 to 11.5 inches. The 18.5-inch barrel is equipped with dual bead sights and includes a set of interchangeable Accu-Chokes. The synthetic stock is finished in Mossy Oak Infinity camo. SRP: $422. The home-defense shotgun has been a hot topic, and a hot seller, in recent years. Mossberg brings out six new models this year. The SA-20 Tactical is a 20-gauge autoloader with a quick-load shell elevator. The 20-inch barrel features ghost ring sights and includes a Picatinny rail on the top of the receiver, plus a three-sided rail mounted below the barrel to allow for mounting virtually any combination of lights and laser designators. The SA-20 tactical will be available with two stock styles—a standard full-length stock ($510) and a full-length stock with a pistol grip ($516). For those who prefer the 12-gauge, Mossberg has four new models this year. The Home Security 12-gauge (HS-12) is the over/under Maverick model with a 18.5-inch barrels in a matte finish and a black synthetic stock. It features a rear top Picatinny rail to allow for the mounting of lights or lasers, but does have a rear sighting groove cut into it that mates with the front fiber-optic sight. A front bottom-forend Picatinny rail expands the light- and lasermounting opportunities. It will be available with both barrels in fixed-cylinder choke ($494) or with fixed-choked barrels (IC on top

IN S U B E 44 ❚ SHOT S TN YBUSINESS R A U 1S ❚ JA 0 JANUARY 22011

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GUNS • 2011

and modified below). SRP: $507. Pump-gun enthusiasts have five new models of the venerable Model 500 pump in 12-gauge. The Mossberg 500 Rail Tactical features a six-shot capacity, 18.5-inch Cylinder-choked barrel with a bead front sight, a sixposition adjustable stock and three rails on the forend. It is finished in matte blue. SRP: $553. The Mossberg 500 Rail Persuader offers an eight-shot capacity, 20-inch Cylinder-bored barrel, bead front sight, a black fulllength synthetic stock with rails and a matte blue finish. SRP: $435. The Mossberg 500 Rail Tactical features an eight-shot magazine capacity, 20-inch barrel with ghost ring sights and a Cylinder bore. Also on board, a sixposition adjustable stock, matte blue finish and tactical rails. SRP: $590. The Mossberg 590A1 features a six-position adjustable stock with a tri-rail forend. Sights are a ghost ring system. The heavy Cylinder-bore barrel is 18.5 inches long, and the gun incorporates a magazine cut-off and Parkerized finish. SRP: $789. The Mossberg 590 9-Shot offers a

GU N S • 2011

20-inch Cylinder-bore barrel with a heat shield, bead front sight, tri-rail forend and a matte blue finish with a Speedfeed buttstock. SRP: $597. Turkey hunters weren’t ignored this year, and that popular sport sees four new 12-gauge pump guns in the Turkey Thug series. The Mossberg 500 Turkey Thug model features a 24-inch ported barrel with a XX-Full choke, ventilated rib, adjustable fiberoptic sights, a user-adjustable trigger and a black synthetic stock. SRP: $409. The Mossberg 535 features a 20-inch barrel with an X-factor ported choke tube, adjustable fiber-optic sights, user-adjustable trigger, a camouflage Picatinny rail, adjustable stock with the new Mossy Oak Infinity camo finish and a 30mm Tru-Glo red-dot sight (mounted and bore sighted). SRP: $671. The same model is available without the 30mm Tru-Glo sight for $612. The 3.5-inch chambered Mossberg 835 is available with a 20-inch overbored barrel, adjustable fiber-optic sights, X-factor ported choke tube, user-adjustable trigger, Picatinny camo rail, 30mm Tru-Glo red-dot sight (mounted and bore sighted) and a synthetic stock finished with Mossy Oak Infinity camo. SRP: $642. (203-230-5300; mossberg.com)

Remington Arms Remington shotguns have been a standard benchmark for shotgunners for more than 100 years, and this year Remington announces a major new operating action addition to its line-up. The initial VersaMax models will be 12-gauge with a 28-inch barrel. They will be available with either a black synthetic stock with gray overmolded grips, or a Mossy Oak Duck Blind full-camo version with black overmolded grips. The next models (available this month) will be 26-inch barreled versions with the black synthetic stock and gray overmolded grips, and the same barrel length in Realtree AP full camo finish. All models feature Remington’s soft-touch finish on the stocks and

forend. All black synthetic models will ship with five Flush Pro Bore choke tubes (Full, Improved Modified, Modified, Light Modified and Improved Cylinder). The camo versions ship with four choke tubes (Improved Cylinder, Modified, Full and Extra Full). All VersaMax models are rated for steel/tungsten alternative shot. The heart of the VersaMax operating action is the new Remington patented gas-piston system. It consists of seven gas ports and two gas pistons. Remington claims they soften recoil (in some cases, with some 12-gauge loads, to below that of many 20-gauge guns) while providing a self-cleaning action for easier maintenance and reliability. The gas-piston system, according to Remington, regulates the gas pressure based upon the length of the shell for flawless functioning with any 12-gauge load. Designed for heavy field use, the anodized aluminum receiver is combined with a TriNyte coated barrel, nickle-plated bore, nickle-Teflonplated internal gas-system components, stainless-steel magazine tube, aluminum action tube and nickleplated springs. The VersaMax stock is designed to be fully adjustable to fit the individual gun to the individual shooter. The stock features an extrathick SuperCell recoil pad and an adjustable length-of-pull spacer kit that allows the stock length to be increased by up to 1 inch. Adjustable drop and cast-on/cast-off allows changes in those areas, while an interchangeable padded cheek comb insert allows for height-of-comb adjustments. Sling swivels are standard. Magazine capacity is 3+1 for 2 ¾and 3-inch loads; and 2+1 for 3½-inch shells. SRP: $1,399, black synthetic; $1,599, camo. (336-5488820; remington.com)

Weatherby For 2011, Weatherby not only expands its popular line of home-

Weatherby The 28-gauge semi-auto Entre Rios (right) is designed for doves and quail. The PA-459 TR Digital (left) has been especially formatted for varmint hunters. 1 0

❚ JANUARY 2 46 ❚ S SHOT T BUSINESS S 2011

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GUNS • 2011

Winchester The SX3 Cantilever Deer 20-Gauge features a 22-inch rifled barrel and a Weaver-style cantilever for mounting optics. The composite stock is covered with a Dura-Touch coating. defense shotguns, but it also introduces a slick little 28-gauge semi-auto that should be the darling of those who pursue quail, woodcock, ruffed grouse and doves. Named after the famed dove region of Argentina, the 28-gauge semi-auto Entre Rios features a specially designed scaled-down frame that is perfectly sized to the 28-gauge shell. The CNC-machined aircraft-grade alloy receiver reduces the weight to a very trim 5.25 pounds. It will be available with a 26- or 28-inch barrel. The Entre Rios features a hand-selected walnut stock with cut checkering on the pistol grip and forend. The stock is finished in a high gloss; the metalwork is high-gloss

0111_shotguns2011.indd 48

blued. Length of pull is 14 ⅜ inches. The balance is designed to be slightly muzzle-heavy, which experienced wingshooters feel is an advantage on a lightweight gun for a smooth swing and followthrough. A drop-out trigger system simplifies cleaning, and the barrel is chrome-lined. The barrel features lengthened forcing cones for improved patterns and a ventilated top rib. A nice feature is that the

barrels are threaded for Weatherby’s Multi-Choke system (which is compatible with the Briley thread pattern), and each Rios is shipped with a Skeet, Improved Cylinder and Modified tube. SRP: $749. The home-defense smoothbore market will see Weatherby’s Threat Response (TR) line increase with three new models: the SA-459 TR semi-auto, the PA-08 TR pump-

12/13/10 1:00:02 PM

GU N S • 2011

-g2 geh . stu -dfn m o b n resdl-cio atu . n ctio erl tw igh ck to fblack eic th yn sitecbn po m eldfxk m ro ch 19-in . tfish dbckm areln

a a the PA-459 t Digital ch en n gth -siyrc.Ipump.. l,adw fpu o action and Th semi-auto p m u ldbtfTR is availm o ch a The SA-459 resa19-in a l in 12al and 20-gauge. It n dito vabl,ptdcyin o rem x has a .A ku -h able ldpistol-grip -m jectio n p dabo ren ickp fqu ltsw x stock with a rubber-textu grip area. The ith length epu yr of pulll l-sP .A n actio m tured he to facilitate fa li ha t drecivto ai g is 13.5 inches handling i close quarters. The defensiveaser.T -tygo A P dL cu iln h in length barrel is chrome-lined for easy cleaning. If one desires to mount optics (lights or lasers), a Picatinny rail is installed on the receiver and includes a ghost ring– style rear sight that is adjustable for windage and elevation in conjunction with the front bead. The black, synthetic injection-molded stock is matched by black matte metal finishing. SRP: $659. The PA-08 TR (SRP: $368) is designed as a popularly priced

1 a I a12-gauge home-defense shotgun. It fe p features a dual-action-bar pump a a action. A lightweight traditional s o black injection-molded i stock of s c w synthetic composite combines with lw t chrome-lined tig n u o m g so a 19-inch fixed-choke b barrel and black matte metal finish. A white blade front sight is easily visible, even in low light. The PA-459 Digital offers the same dual-action pump action as the other PA-459 series shotguns, but is designed to do double duty as a home-defense shotgun and closerange varmint gun. The injectionmolded synthetic stock is finished in a universal digital camouflage pattern with metalwork in black-matte finish. The stock provides a pistol grip–style buttstock, with a 13.5-

i l e inch length of pull, and a low-density recoil pad. It featu a 19-inch chrome-lined barrel that is threaded forr tures a removable, ported cylinder-choke tube. An extendedd fo forend and bolt release allows for quick operation of th pump action. A mil-spec Picatinny rail is installedd the he receiver to allow l o the he mounting off lights li ht orr on the l lasers. The rail includes a LPA-style ghost ring sight (adjustable for windage and elevation) that mates with a white blade front sight. Available in 12-gauge only, the PA-08 TR Digital weighs 7 pounds and has an overall length of 39 inches. SRP: $499. (800-227-2600; weatherby.com)

Winchester Repeating Arms For 2011, Winchester introduces a new version of the Super X pump-action shotgun as well as major line increases in the Super X3 semi-auto line. On the pumpaction side, the new SPX 12-gauge Waterfowl model will be offered in Mossy Oak Duck Blind camo, in 26or 28-inch barrel lengths. The SXP Waterfowl features

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GUNS • 2011

Winchester The 12-gauge SX3 Sporting Adjustable is designed for clay-target games, but should perform well in the game fields. It features a lightweight aluminum-alloy receiver as well as a ventilated rib. a hard-chrome chamber and bore and Winchester’s Speed Plug system; it’s also threaded to accept the full line of Invector-Plus choke tubes. SRP: $529.99. The 12-gauge SX3 Sporting Adjustable is designed for clay-target games, but should perform well in the game fields. It features a lightweight aluminum-alloy receiver, and the barrel is configured to a lightweight profile with a ventilated rib. The walnut stock and forearm have an oil-like satin finish, and the buttstock features an adjustable comb to allow shooters to achieve a perfect zero point for their particular build and shooting style. It will be available in barrel lengths of 28, 30 and 32 inches, and is shipped with five extended Signature choke tubes and a fitted ABS hard case. SRP: $1,629.99. An SX3 Composite 20-gauge, featuring 26- or 28-inch barrels, will be available for $1,139.99. Those who favor slugs for deer may want to look at the new SX3 Cantilever Deer 20-Gauge. It features a 22-inch rifled barrel (designed for modern sabot slugs) with a Weaver-style cantilever rail that allows for easy optics mounting. It also includes an adjustable rear rifle sight with a Tru-Glo fiber-optic front sight for those that prefer iron sights. The stock is a composite material with Dura-Touch coating. The new SX3 20-gauge Waterfowl models will come in Mossy Oak Duck Blind camo with Dura-Touch Armor Coating on the composite stock and forearm. They will be offered in 26- and 28-inch barrel lengths. SRP: $1,339. An All-Purpose Field SX3 (26- or 28-inch barrels) will be offered in Mossy Oak Break-Up Infinity camo. Turkey hunters will be interested in the SX3 NWTF Extreme Turkey model. It will be offered in 12-gauge 3.5-inch chamber and 20-gauge 3-inch. Both will come in Mossy Oak Break-Up Infinity camo with Dura-Touch Armor Coating on the composite stock and forearm, and both will feature an adjustable rear sight. (801-876-3737; winchester guns.com)

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GUNS • 2011

It’s impossible to ignore the fact that 2011 is the 100th anniversary of the classic 1911 John Browning design. The manufacturers certainly have not. Call this the “Year of the 1911.” Numerous models of this venerable pistol—from basic to exotic—make an appearance this year, including a surprising number in .22LR rimﬁre chambering. At the same time, revolvers haven’t been ignored; DA fans will welcome the return of the Dan

Browning To mark the 100th anniversary of the classic 1911, Browning is introducing a scaleddown .22LR version.

HANDGUNS • 2 011 Wesson, while SA fans will ﬁnd a number of new compact models. Some new Action Pistol–oriented 9mms and .40 S&Ws also make their debut, and the trend toward pint-size .380 ACPs continues with a new polymer-frame model from SIG. American Tactical Imports The Year of the 1911 will be further fueled by a number of new models imported by ATI. The new FX45 series consists of five different 1911 .45 ACP models, manufactured by Shooters Arms Manufacturing in the Philippines. The ATI FX Military is a traditional full-size standard 1911. It weighs 37 ounces and is 8.5 inches long. It features a standard 5-inch barrel, all steel parts, a black-matte military-style set of fixed front and rear sights, military-style slide stop and thumb safety, solid mahogany grip panels and 8+1 magazine capacity (compatible with aftermarket magazines). SRP: $449.95. The ATI FX GI is a Commandersized 1911. Weighing in at 32 ounces, it is 7.9 inches long and uses a 4.25-inch barrel. It offers the same 8+1 magazine capacity as the military model, as well as the same

controls, mahogany grips and sights. SRP: $449.95. The ATI FX Thunderbolt is a fullsize 1911 constructed of chrome steel parts. It is a good choice for self-defense or sport. It weighs 39 ounces, and features a 5-inch barrel with a Picatinny rail on the dust cover to allow the use of lights or lasers. Sights are adjustable LPA Bomar–style in a three-white-dot pattern. Textured mahogany grips are standard, as well as the 8+1 magazine capacity. SRP: $699.95. Two compact 1911s also join the line-up. The Titan Blue ($519.95) features carbon-steel construction; the Titan Stainless ($599.95) is a stainless-steel construction. Both weigh in at 28 ounces, are 6.9 inches long and feature 3.13-inch barrels that operate with a two-stage recoil spring system. Each is equipped with low-profile rear sights with a dovetailed front sight. A militarystyle slide stop and thumb safety is

ATI The stainless-steel FX Titan (above) has a barrel length of a little more than 3 inches. The GSG-1911 (below) is chambered for .22LR, making it a good choice for those who want a lighter-recoil 1911.

52 ❚ SHOT BUSINESS ❚ JANUARY 2011

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Charter The five-shot Undercover (above left) comes in .38

Special. The five-shot Chic Lady (above right) features a highpolish stainless-steel pink anodized frame.

standard, as are mahogany grip panels. Magazine capacity is 7+1. If the .45 ACP is a bit more caliber than desired, shooters will want to look at the GSG-1911. A member of the German Sporting Guns family, the GSG-1911 features the same weight and feel as the classic 1911, but the 5-inch threaded barrel is chambered for .22LR high-velocity loads. The detachable magazine has a capacity of 10 rounds. ATI guarantees a 5-pound trigger pull. The gun will be available in a standard model with classic wood grips; it can also be had with black polymer grips, a faux suppressor and a Picatinny rail. SRP: starts at $359.95. (800-290-0065; americantactical.us)

Browning Arms In celebration of the 100th anniversary of the classic 1911, Browning will introduce a scaled-down .22LR version in 2011. The new Browning

1911-22 is made in the U.S. It will include a special first-year-of-production collector’s certificate, and will be shipped with a limited-edition commemorative canvas-andleather zippered case. The frame and slide are machined from aluminum alloy and finished in black matte. The barrel has a stainless-steel barrel block and target crown. The blowback-action design has a singleaction trigger, fixed sights, 10-round magazine, manual thumb safety and a grip safety. The grip panels are brown composite. An A1 version will be offered in a 4.25-inch barrel length and a weight of 15.5 ounces. A Compact version features a 3 ⅝-inch barrel and weighs 15 ounces. SRP: $599.99. (801-8762711; browning.com)

Charter Arms Two new personal-defense models, each of which utilizes a frame

made of 7075 aircraft-quality aluminum for improved strength and reduced weight, are being added to the 2011 line. The Off Duty HP .38 Special and Undercover Lite .38 Special are available in a high-polish stainless-steel finish with a matte black frame and feature a five-shot 2-inch barrel. Each weighs 14 ounces, has serrated front and rear notched sights, and comes with combat rubber-grip panels that can be changed to accept a Crimson Trace LaserGrip. The Off Duty has an internal DA hammer, which allows the firearm to be shot through the pocket without snagging; the Undercover Lite model has an external standard hammer. Both models are ideal choices for concealed carry. SRP: $404. Two revolvers specially designed for women shooters are also being added to the line. The Chic Lady and the Chic Lady Off Duty are finished in a high-polish stainless-steel pink anodized aluminum frame and come in a faux alligator pink attaché case with highpolish stainless-steel trim. Other features include a rubber grip (which can be changed out to accept a Crimson Trace LaserGrip), 2-inch barrel, 5-shot capacity, a serrated front sight and quick-release cylinder. Each weighs 13 ounces. The Chic Lady has a standard hammer; the Chic Lady Off Duty has an internal DA hammer. Both models have a hammer-blocked safety system that ensures the revolver cannot be fired unless the trigger is held in the full rear position when the hammer falls. SRP: $436, Chic Lady; $446, Chic Lady Off Duty. (203-922-1652; charterarms.com)

CZ-USA Two new models designed specifically for action sports competition make up CZ’s new handgun offerings for 2011. The 9mm Checkmate is an upper-end competition pistol designed for USPSA/IPSC competition in either the Open Class or Limited Class. Interchangeable parts allow the user to quickly configure the gun for both roles. It is built upon a modified version of the CZ 75 TS frame and features a single-action trigger mechanism. The Checkmate comes from the factory configured for Open Class competition with a barrel threaded for an included/mounted four-port compensator, a 6 MOA C-More red-dot sight and an ambidextrous aluminum rear slide racker. A spare barrel is included, along with a front sight adapter, which replaces the compensator to allow use in the Limited Class, and a rear sight, which replaces the slide racker handle when switching from Open to Limited Class configuration. A big-stick 26-round magazine and three 20-round magazines are included, and the gun comes in a hard case to contain all the interchangeable parts. Additional features include four slide stop pins without the slide lock feature, two slide stops with the slide lock feature (which allows a shooter to customize the slide lock feature to his shooting style), a competition hammer, aluminum magwell, ambidextrous manual thumb safeties, undercut trigger guard and lightweight aluminum alloy grips. The all-steel pistol is finished in black matte. SRP: $3,164.

54 ❚ SHOT BUSINESS ❚ JANUARY 2011

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GUNS • 2011

The 9mm CZ 75 SP-01 has proved popular in USPSA/IPSC competition, and this year the CZ Custom Shop offers the gun in a two-tone finish. Based upon the Shadow Target, it wears the same competition fixed sights, slim-line aluminum competition grips and is supplied with 19-round magazines. SRP: $1,199. (913-321-1811;

Dan Wesson This year’s new offerings include a compact-carry 1911 .45 ACP, a new series of upper-end 1911 pistols designed for sport and self-defense and the return of the Dan Wesson interchangeable-barrel doubleaction revolver. Available in .357 Magnum, the new Dan Wesson 715 double-action revolver is a recreation of the Dan Wesson revolvers that earned high marks for accuracy. The new 715 retains the ability to swap barrels and grips with any previous Dan Wesson revolver in the 15-2 and later series models. The tensioned barrel, forward crane lock and rear ball detent contribute to consistent cylinder/barrel alignment, one reason that the Dan Wesson was considered one of the most accurate DA revolvers available. The clockwise rotating cylinder turns into the frame to reduce stress and wear on the crane assembly to maintain that accuracy. Built on a heavy frame using 416 stainless-steel construction, the 715 features a transfer bar safety, Hogue finger-groove grips and an adjustable rear target sight with interchangeable front-sight blades. A 6-inch barrel with a heavy ventshroud profile is standard, but accessory barrels from 2.5 to 10 inches are easily interchangeable with any previous Dan Wesson series of 15-2 or later (as are grip styles), and are available from Dan Wesson. The 715 is shipped with the appropriate wrench kit to change barrels and packed in a Pistol Pack hard case with compartments for three additional barrel assemblies. On the semi-auto side, Dan Wesson has brought out its compact Guardian model in .45 ACP. The Guardian combines the best

HANDGUNS • 2 011

cz-usa.com)

features of its Bobtail Commander and CCO, and the bobtail frame helps reduce printing when carrying concealed. An alloy frame, with a Commander-length barrel, helps to reduce weight. It is finished in matte black with tritium sights. SRP: $1,590. The new Dan Wesson Elite Series is an upper-end 1911 platform designed for serious sport or self-defense. It consists of three models: the Titan, Mayhem and the Havoc. The Titan is chambered for the 10mm and built on a high-capacity version of the 1911 platform. It features a 5-inch Schuemann matchgrade barrel in a flat-top lightened slide, with Snake Scale serrations forward and rear. A tactical accessory rail is incorporated on the dust cover. Bomar-style heavy-duty night sights are standard. Additional features include a hand-fit slide and frame match, Keonig Ultra Low Mass Hammer, CNC-cut 25 lpi checkering, custom competition G-10 low-profile grips, ambidextrous thumb safeties and a black matte finish. A Dawson competition magwell is an option, and 18-round magazines are shipped with the gun. The .40 S&W Mayhem is purpose-built for USPSA/IPSC Limited Division competition on an all-steel frame. It features a 6-inch slide and barrel that has been lightened to match the weight of a 5-inch barreled gun, but provide the sight radius of a 6-inch barrel. The bull barrel and tactical rail on the dust

cover contribute to what Dan Wesson calls “good weight” (muzzle-forward balance). Additional features include a black matte finish, ambidextrous manual safeties, Bomar-style fiber-optic adjustable sights, a Schuemann match-grade barrel, slide serrations forward and rear, custom competition G-10 grips, competition magwell, ultra-low mass hammer, handfit slide and frame and CNC 25-lpi cut checkering. The gun is shipped with two 18-round magazines (21round magazines are an option). The Havoc model is purposedesigned for USPSA/ISPC Open Class competition. Built on an allsteel high-capacity 1911 frame and finished in black matte, it features fixed iron sights, but also includes an ultra-low Barry 45-degree C-More mount. Available in .38 Super or 9mm, it offers ambidextrous manual safeties, Shuemann match-grade barrel (threaded for an included Craig six-port “Mach 6” cone compensator), Dawson ICE or EWG competition magwell, ultra-low mass hammer, CNC-cut 25 lpi checkering, TriTopped lightened slide for the 5-inch barrel, a hand-fit slide and frame and G-10 custom grip panels. Two 21-round magazines are supplied, and magazines that hold 24, 27 or 29 rounds are available. (913-321-1811; cz-usa.com)

Glock Continuing to advance the revolutionary Glock design, the new Gen 4 Glock features a smaller grip than

Dan Wesson The compact Guardian is now available in .45 ACP. The bobtail frame helps keep the sidearm from being noticed when carrying concealed.

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Ruger SR9c Pistol ®

Ruger LCR Revolver ®

™

Ruger LCP Pistol ®

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Ruger ® LCP ™– 2008 Handgun of the Year Ruger ® LCR ™– 2009 Handgun of the Year Ruger ® SR9c ™– 2010 Handgun of the Year

One company continues to produce American-Made firearms that impress and perform at all levels – Ruger ® and the award-winning Ruger® Compacts. ALABAMA Bangers L.P. (Birmingham), 800-226-4377

GEORGIA AcuSport Corporation (Duluth), 800-543-3150

MASSACHUSETTS Camfour, Inc. (Westfield), 800-347-3276

NORTH CAROLINA Henry’s Tackle LLC (Morehead City), 800-545-5654

ALASKA V.F. Grace, Inc. (Anchorage), 907-272-6431

ILLINOIS Williams Shooters Supply, Inc. (Quincy), 217-222-4195

M I N N E S O TA CSI Sports LLC (Sauk Rapids), 800-328-7087

OHIO AcuSport Corporation (Bellefontaine), 800-543-3150

ARIZONA Davidson’s (Prescott), 800-367-4867

Zanders Sporting Goods (Baldwin), 800-851-4373

AcuSport Corporation (Waite Park), 800-543-3150

Ellett Brothers LLC (Lakeview), 800-845-3711

KANSAS Simmons Gun Specialties, Inc. (Spring Hill), 800-444-0220

Bill Hick’s & Co., Ltd. (Plymouth), 800-223-0702

Outdoor Sports Hdqtrs., Inc. (Dayton), 800-444-6744

TEXAS L.M. Burney Distributors LLC (Waco), 800-737-3006

M O N TA N A AcuSport Corporation (Billings), 800-543-3150

W. L. Baumler (Lorain), 800-321-2501

Hill Country Wholesale, Inc (Pflugerville), 800-777-2666

P E N N S Y LV A N I A AcuSport Corporation (Morgantown), 800-543-3150

AcuSport Corporation (Arlington), 800-543-3150

CALIFORNIA AcuSport Corporation (Roseville), 800-543-3150 CONNECTICUT Jerry’s Sport Center, NE (Newington), 800-456-5595

LOUISIANA Lipsey’s LLC (Baton Rouge), 800-666-1333 Sports South, Inc. (Shreveport), 800-388-3845

MT Sports LLC (Billings), 800-243-1610

Ellett Brothers LLC (Downingtown), 800-845-3711 Jerry’s Sport Center (Forest City), 800-234-2612 SOUTH CAROLINA Ellett Brothers LLC (Chapin), 800-845-3711

Bonitz Brothers, Inc. (Harrisburg), 800-825-7060

FOR MORE INFORMATION, CALL YOUR RUGER DISTRIBUTOR TODAY.

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GUNS • 2011

CZ-USA The 9mm CZ 75 SP-01 (bottom right) is available in a two-tone finish from CZ’s Custom Shop and features fixed sights and a slim-line aluminum grip. The 9mm Checkmate (shown with action open and closed) is built on a modified CZ 75 TS frame.

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GUNS • 2011

Heckler & Koch First introduced in 2007, the P30 series is becoming the cornerstone of the H&K handgun line. Featuring interchangeable backstraps and sidepanel grips in small, medium and large sizes, it can easily be fit to any shooter’s hand. Ambidextrous slide and magazine release levers make it well-suited to southpaws, and an integral Picatinny rail allows the installation of light/laser aiming devices. The modular design allows the user to select from a DA trigger system or a traditional DA/SA system, with a decocking button. For 2011, H&K will add a longslide model in .40 S&W, featuring a lightweight LEM (Law Enforcement Modification) trigger. (706-5681906; hk-usa.com)

Glock The Gen 4 utilizes a

smaller grip as well as Rough Textured Frame (RTF) surface stippling. An interchangeable backstrap allows a considerable amount of individual hand-fitting.

Kahr Arms For 2011, Kahr will introduce two of its most popular models with Crimson Trace LG-437 grips direct from the factory. The .380 ACP KP38331 has a 2.5-inch Lothar Walther match-grade barrel, black polymer frame, matte stainless-steel slide and 6+1 capacity. It is shipped with two stainless-steel six-round magazines. The .45 ACP PM4543L has a 3.14-inch Lothar Walther matchgrade barrel with polygonal rifling, a 5+1 capacity and a black polymer frame with matte stainless-steel slide. It is shipped with two 5-round stainless-steel magazines. Both will be factory-equipped with the LG-437 laser grips. The grips give the user the choice of either two No. 357 silver oxide batteries or a single 1/3N 3-volt lithium battery. The LG-437 features windage and elevation adjustments. Each laser-equipped gun will be shipped with a sight-adjusting allen wrench, sight cleaner, batteries and Crimson Trace decal. The laser changes the gun’s profile, and standard holsters for these guns will not fit the new models, but Kahr has had holsters designed specifically for them. (845735-4500; kahr.com)

Para USA In keeping with the “Year of the 1911” theme, Para introduces a num-

Kahr The .380 ACP KP38331 will have a match-grade barrel and will come from the factory with Crimson Trace LG-437 grips. Kahr will also offer custom holders for Laser Grip–equipped models.

HANDGUNS 01 • 2 011

previous models, as well as Rough Textured Frame (RTF) surface stippling. An interchangeable backstrap system (easily swapped and secured with a single pin) allows a considerable amount of hand-fitting to the individual user. Magazine-release catches have been enlarged and are now easily reversible for right- or left-handed shooters. The new Gen 4 Glock magazines incorporate two mag-release cut-outs to allow ambidextrous operation of the magazine releases. A dual-recoil spring system replaces the original single spring model. (770-432-1202; glock.com)

ber of new and useful models based on the venerable 1911 design. In their popular Expert series, the new Para GI LCT is a 4.25-inch version of the Expert. It features a full-beavertail-grip safety, a fiber-optic front sight and a fixed two-dot rear sight. For Single Action Shooting Society competitors who want to compete in the new Wild Bunch division, Para is bringing out the 1911 SASS Wild Bunch pistol. It conforms to all division rules with its traditional hammer and grip safety, solid trigger, seven-round magazines and standard sights. The sights are in a three-dot pattern, so the pistol can be used in either the modern or traditional divisions. All traditional shooters need do is black out the dots. SRP: $789. USPSA shooters will want to look at the new 1911 Single Stack limited. Designed for USPSA Single Stack competition, it features a 5-inch match-grade barrel with an integral ramp, fiber-optic front sight and a fully adjustable rear sight, skeletonized hammer, competition trigger that is adjustable for over-travel, ambidextrous slide lock,

60 ❚ SHOT BUSINESS ❚ JANUARY 2011

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M&P Pistols: .45 ACP, .40 S&W, .357 Auto, 9mm

3 patented, interchangeable palmswell grip sizes included (S–M–L) for a perfect ﬁt

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GUNS • 2011

for over-travel, ambidextrous slide lock, extended beavertail-grip safety and a stainless-steel frame with integral light rail finished in black PK2 with an engraved 100th anniversary slide. The two anniversary guns will also be available in a limited number of boxed two-pistol sets. (704-9307600; para-usa.com)

Remington Arms

H&K The long-slide

version of the popular P30 will be available in .40 S&W and will feature a lightweight LEM (Law Enforcement Modification) trigger.

extended beavertail safety and Para’s Sterling finish. SRP: $1,298. Also new is the 18-9 9mm Limited Model with a fiber-optic front sight, fully adjustable rear sight, front strap checkering and Sterling finish. The compact Warthog series sees the addition of the Hawg 7, a flat singlestack with a 3.5-inch barrel and seven-round magazines. To celebrate the 100th anniversary of the 1911, Para is bringing out two models—one traditional, one modern. The 1911 100th Anniversary model is a standard 1911 with a 5-inch stainless-steel barrel, standard extractor, traditional spur hammer, three-dot sights, solid trigger and traditional slide lock and grip safety. It is shipped with two 7-round magazines, and is finished in black PK2, with an engraved slide. SRP: $1,399. The 14-45 100th Anniversary is a modern version with a 5-inch stainless-steel integral ramped barrel. Features include a Power Extractor, 14-round magazines, fiber-optic front sight and adjustable rear competition sight, skeletonized hammer, competition trigger that is adjustable

In 1917, the U.S. Ordnance Department issued an order to Remington-UMC to manufacture 500,000 1911s for the American Expeditionary Forces in WWI. The first Remington-UMC-produced pistols were delivered in August 1918. On November 11, 1918, the Armistice ending WWI was signed and the contract was suspended. In all, Remington-UMC produced 21,677 1911 pistols for the military, and those soldiers/sailors/Marines who received them were glad they did. Now, Remington is bringing that gun back, and with a few improvements. The Remington R1 is an A1 variant of the original 1911, with modern upgrades. Like the original, the 1911 R1 has a flat mainspring housing, short trigger and double diamond grips. The modern enhancements include a lowered and flared ejection port, beveled magazine well, loaded chamber indicator, high-profile fixed sights in a threewhite-dot pattern and a matchgrade stainless-steel barrel and bushing. The 1911 R1 also sports a Series 80–style firing pin block safety. The 1911 R1 will be shipped in a custom carry case with two 7-round magazines and a barrel bushing wrench. SRP: $699. (336548-8820; remington.com)

Rossi Many years ago, there was a popular network TV show featuring actor Steve McQueen playing the role of bounty hunter Josh Randall. Though many may not remember the specifics of the show, they surely remember that his sidearm was a cut-down Winchester lever-action rifle carried in a custom holster on his right side. In an age when every Western TV star had to have some sort of custom sidearm, his stood out, and a lot of shooters thought it was about the coolest gun going. For those that would like to have one, Rossi provides a similar model this year. The Rossi Ranch Hand Lever Action Pistol is about as close as you’ll get to Josh Randall’s gun. The six-shot lever-action repeating centerfire pistol is a cut-down lever-action rifle fed from the traditional tubular magazine, but manufactured as a handgun in compliance with all federal laws. It features a matte blued finish with a Brazilian hardwood stock, with an oversize loop lever. The receiver is investment-cast. The barrel is 12 inches long, and the overall gun length is 24 inches. The empty weight is 4 pounds. Sights consist of a rear adjustable buckhorn, with a milled front post with a brass insert. It will be available in .357 Magnum, .45 Long Colt or .44 Magnum, and all models feature the Taurus Security System. SRP: $536. (305-474-0401; rossiusa.com)

Ruger The Ruger SR9 was the manufacturer’s first foray into the polymer-frame pistol arena, and this year you’ll see a .40 S&W chambered version. The new SR40 is built in the same glass-filled nylon frame as the SR9, and the ambidextrous operating controls, trigger system and reversible backstrap are identical to those found on the SR9. The only major difference is that the SR40 adds a bit of weight to the hardened stainless-steel slide by increasing its width by .060 inches. The new SR40 weighs 27.25 ounces and has a 4.1-inch barrel, fully adjustable threedot sights, integral accessory rail on the dust cover, visual and tactile chamber-loaded indicator and magazine disconnect. It is shipped with two 15-round flush-fit magazines. (928-541-8892; ruger.com)

SIG Sauer The popular sub-compact semi-auto .380 ACP market expands this year with the introduction of the SIG P290. Designed specifically as a back-up carry gun, it features a hammer-fired DA action that provides repeat-strike capa-

Rossi Based on the cut-down Winchester lever-

action carbine carried by actor Steve McQueen in the classic Western TV series Wanted: Dead or Alive, the Ranch Hand Lever Action pistol is a true handgun that meets all federal laws.

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GUNS • 2011

Uberti The 1873 Cattleman Bird’s Head (top), 1873 Cattleman

El Patron Blued (middle) and 1873 Cattleman El Patron Stainless are ideal candidates for Cowboy Action competition.

sigsauer.com)

Uberti The Cattleman El Patron Cowboy Mounted Shooter (CMS) is a factory custom-tuned full-size SA revolver available in six new configurations with shorter barrels that are ideal for use in mounted Cowboy competition. The El Patron model features a new hammer profile that is easier to cock one-handed. All new models feature either a stainless-steel or color case-hardened frame, steel backstraps and trigger guards. Other features include checkered walnut grips and wider (easy-to-see) front and rear sights. Stainless-steel models (.357 Magnum and .45 Long Colt) will come with a 3.5-inch barrel. SRP: $739. Color case-hardened models

(.357 Magnum and .45 Long Colt) will be available with 3.5- or 4-inch barrels. SRP: $599. The bird’s head grip was originally designed for Colt derringers, but proved popular enough that it was later offered in full-size SA models. For 2011, Uberti brings back the “Bird’s Head Colt” in its new 1873 Cattleman NM Stallion Bird’s Head model ($569). This small-framed revolver is chambered for .38 Special. The six-shot SA features a short barrel. (301-2836300; uberti.com)

Umarex USA Umarex USA is also celebrating John Browning’s 1911 with one of the more interesting takes on the concept—a .22LR Colt replica. Identical in appearance to the 1911 .45 ACP, this rimfire version will be available as a standard model and a rail model. Both feature fixed sights (drift-adjustable for windage), manual thumb safety, grip safety, internal extractor and a pinned ejector. SRP: starts at $399. Umarex will also expand its presence in the U.S. firearms market with the Turkish-made 1911 Regent series. (479-646-4210; umarexusa.com)

HANDGUNS • 2 011 0

bility. The polymer frame is made in the U.S., and the slide is machined from solid stainless-steel billet. The standard single-stack magazine provides a 6+1 capacity, and an optional eight-round extended magazine is available. The gun has interchangeable grip inserts to allow a degree of custom fitting to the user, and features drift-adjustable SIGLITE sights or a high-contrast black sight. SRP: $757 to $787. (603-772-2302;

Umarex USA This .22LR

Colt replica is another tip of the hat to John Browning’s classic 1911 design.

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W H AT ’ S S E L L I N G W H E R E

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West

Room, St. ID Locker George

With five full-time employees, this 1,600-square-foot retailer keeps traffic strong into January with sales and larger accessory choices. “Our customers have changed what they’re buying,” said manager Dick Warren. “Accessories like 9mm and .223 ammo have edged up, due to improved availability and lower prices. Scope sales have increased substantially. Sales of safes are also in the black.” Handguns continue to sell; Glock Model 22s and 23s are in first place. Sales of Kimber 1911s are strong, as are Springfield XDs in .40. MSRs are at a standstill, and sporting long guns have slowed. However, Ruger 10/22s and Browning BL22 lever-actions are selling at the highest levels in several seasons.

MT Ordinance, Missoula

With an average of 100 guns in stock, this small retailer keeps the owner and one employee busy stocking shooting supplies exclusively. A slower fall and Christmas has this retailer concerned. “Our customer base isn’t shrinking, but the amount of cash they have to spend is. If it weren’t for handgun sales, it would be very hard to keep the lights on,” said owner Bruce Nelson. Glock Model 23s are the primary mover, with a few special-order Kimber 1911s still in the hopper for January. Long guns were slow through the hunting season, and MSR sales have slowed to about one a month. Mossberg 590s and Remington 870s are still selling with some consistency. Reloading inventories are good.

Gun WA Welcher’s Shop, Tacoma

With 250 handguns on display and 200 long guns on the rack, this independent is one of the larger non-bigbox stores in the Seattle-Tacoma area. Compared to last year, Christmas sales were off in volume. Varmint rifles are just starting to sell, with a few Savage Model 11s and Remington 700 SPSs in .223 and .204 leading the way. Traditional elk and deer guns sales were soft. “It’s unrealistic to assume that this year we could match the sales produced by the election bubble of the past three years,” said manager Bryan Welcher. Handgun sales are increasing, with Glocks, Springfield XDMs and Kimber 1911s posting good numbers. Tactical shotgun sales are good this winter; Mossbergs are in the top spot.

Lyman

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12/9/10 5:43:05 PM

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W H AT ’ S S E L L I N G W H E R E

Midwest

Darnell’s Gun IL Works, Bloomington

Utilizing an indoor pistol range, an outdoor rifle range and a trap range, this family-owned shop keeps up to 300 guns in stock. “Our diversity of ranges in our facility keeps our winter sales strong. We also get new shooters that come in with the Christmas presents they’ve received, and they buy lots of accessories,” said partner Tina Cira. Taurus Model 24/7s and Smith M&P 9mms are tied for the top spot at the handgun counter. Several Springfield 1911s are also finding new homes. Rock River MSRs are selling slower than last year but are making regular turns, along with a few Smith MSR .22s. Trap guns are just starting to pique some interest for the spring shooting season.

Guns, MI Gary’s Muskegon

With four full-time employees and 400 guns on hand, this Rust Belt allguns dealer reports that sales are up. “January is actually better than Christmas—we sell expensive rifles that we wouldn’t turn at any other time of the year. Early tax returns and keeping an eye on having the right inventory on hand makes the difference,” said owner Gary Foster. In addition to strong Rock River and DPMS .308 sales, Barrett 50s and Remington SPSs and Savage Model 12s and 14s (all in .308) are moving at this dealer. Handguns are steady, with Glock on top; Smith M&Ps are second. Foster said that any 1911 under $900 sells within a few days. Ammo stocks are excellent, and 9mm and .223 are available for sale.

Gun and NE Hogies Sport, Auburn

Located just 10 miles east of I-29 in eastern Nebraska, this rural store keeps nearly $1 million worth of inventory in 2,500 square feet. Handguns have slowed but are still steady, with an unusual spike in semi-auto .22s. Ruger Mark IIIs and Browning Buckmarks are garnering the most customer attention. “We have really seen a revival in .22 handgun sales, and we attribute that to higher ammo prices,” said owner Glen Hogue. Other fastmoving handguns include Ruger SR40s and Taurus Model 940s. Traditional varmint guns are selling mainly in Savage Model 93s and Marlin bolt-actions, both in .17HMR. All small calibers at this shop are doing well, including Ruger 10/22s.

Made with Pride in the U.S.A.

The Kahr CW series (available in 9mm, .40 S&W and .45 ACP) has the combination of features that makes it the best Concealed Carry Pistol in the market. It has the ideal combination of stopping power and shooting comfort, and is smaller, slimmer and lighter than competitive brands. Its smooth double-action trigger reduces flinch, improving shot placement, and is safer. In stressful situations, fine motor control is impaired contributing to the possibility of accidental discharge with traditional single-action triggers found on many semi-autos and revolvers. The CW Series' natural point of aim and low-felt recoil make them the ideal guns to shoot and carry.

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W H AT ’ S S E L L I N G W H E R E

South

Biff’s Gun KY World, Louisville

With 2,000 guns in stock and an offsite range, this large independent keeps the floor busy with six full-time employees. Though long gun sales are down, the store is still seeing steady action, with most sales split between DPMS and Bushmaster. “Our AR sales have slowed from last year, but are still good,” said partner Nancy Sumner. Handgun sales are strong, and plenty of post-Christmas cash is being spent on Ruger SR9s and Smith J-Frame revolvers in .38 Special. Home-defense shotguns are holding up as well, with most turns going to Remington 870s and Mossberg 500s. However, Sumner did note that ammo prices were on the verge of

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“being out of hand,” which hurts the average shooter.

Chandler’s Gun Shop, Valley

Mills This small rural gun shop

rests northwest of Waco and keeps under 100 guns in stock at any given time. Compared to last year, sales are off. “We have really seen a decline in sales across the board. Handgun sales are okay, AR sales have fallen to less than one a month,” said owner Alice Chandler. The handguns that are moving have mostly been Springfield XDs in 9mm and Glock Model 22s. Although ammo is available, sales are diminishing. A few Benelli Nova 12-gauges and Remington 700 BDLs in .270 have sold for lateseason hunting.

Gun GADavid’s Room, Norcross

This suburban Atlanta store keeps an average of 400 guns on the floor in 2,000 square feet of retail space. Handguns continue to move. Smith Airweights in .38 and Ruger LCRs are running neck and neck for the sales leader. Kimbers are also selling well, but are on back order. For this store, handgun ammo is still tricky. “Ammo is easy to get, but the pricing is still very restrictive for many of our customers,” said sales person and instructor Jeanie Dillard. Semi-autos are turning slowly, led by a few Bushmasters in .223. But plenty of Ruger 10/22s are heading across the counter. Some hunters are getting a jump on turkey season by buying early. As a result, a few Benelli pumps and Remington 870 Express pumps have found homes.

12/10/10 9:47:41 AM

Visit shot show Booth 15942 to see the New LiNe of iNNoVatiVe ammuNitioN PackagiNg By fiocchi usa. TRACER SHOTSHELLS, RIMFIRE and CENTERFIRE Ammunition Packaged in StackAble, PackAble, StorAble CANS. All Canned Heat Loads are available with an Equally Innovative POINT OF PuRCHASE DISPLAy.

Since 1876

For the Fiocchi dealer near you, Call 417.449.1043 / visit www.ямБocchiusa.com

BN_027000_SHB0111.indd 1

12/10/10 1:33 PM

W H AT ’ S S E L L I N G W H E R E

East

Curt’s Gun PA Shop, Mifflinville

Keeping 200 guns in stock, this rural northcentral Pennsylvania shop, established in 1978, is located just off Interstate 80, near the Susquehanna River. Hi-Point handguns in 9mm and .38 are topping the sales charts at this store. The Taurus TCP 380 is in second place. “In this economy, it’s really all about price-point handguns. Selling these firearms is how we’re adapting and responding to the changes in local employment levels,” said owner Curtis Moorhead. A new sales trend for this store is .22 MSRs from Smith and Mossberg, in addition to Ruger 10/22s. Mossberg 930 shotguns are doing particularly well.

Triton Mount System

Mounts to Receiver

Interchangeable Sling Mount for Left and Right Handed Shooters

Cote, NH L.L. Errol

Resting in one of the northernmost towns in New Hampshire, this large independent general-goods store, one of the largest in the state, sports 50,000 square feet of floor space. “Winter is slower than Christmas, but not by much. Our handgun, ammo and .22 sales can be very strong when it’s cold outside,” said owner Luke Cote. Ruger LCRs hold the first-place position at this counter, with Smith J-Frames in .38 in second. Several Smith Model 500s have gone home with customers in recent days. Ruger 10/22s are selling well, along with MSRs from DPMS. A few varmint Remington 700s in .204 and .223 are also seeing some

turns. Ammo stocks are reported as excellent.

Owl’s Nest, NJ The Phillipsburg

Close to the Pennsylvania state line, this small dealer keeps 200 firearms in inventory and specializes in shooting-sports products. Ruger .380 LCPs and 3-inch stainless Taurus Judges are what’s hot at this store. “We usually have a strong winter season fueled by customers buying special purchases with their Christmas cash,” said owner Jim Heebner. Other high-demand items include H&R single-shot 20-gauges. Turkey guns are just starting to move, and Mossberg 535s and 835s are already selling better than they were last year.

The Tactical Advantage in Any Situation Change Stocks in Seconds, Adapting to Any Situation at Hand

The New Talon Tactical Stock and Rear Pistol Grip features ATI’s NEW Triton Mount System and NEW Scorpion Recoil Buttpad and Pistol Grip. The Scorpion Recoil System absorbs the initial shock wave, which is the felt punch of the recoil, increasing the shooter’s comfort while reducing the muzzle lift. The Triton Mount System allows for tactical changes for whatever the situation demands from breaching doors to tactical close quarter responses.

NEW Talon Tactical Stock & Rear Pistol Grip NEW Triton Mount System

Allen to secure the Dovetail Joint

Triton Mount System

Slide the Triton, self-aligning dovetail mount together.

• Constructed of Military Type III Anodized, 6061 T6 Aluminum • Securely fasten your ATI Tactical Stock or Rear Pistol Grip with No Specialized Tools • Angled, Self-Aligning Dovetail Locking System for easy, secure installation • Interchangeable sling mount locations for left and right handed shooters

NEW Triton Mount System

Fits: 12 GA - Mossberg 500/535/590/835, Remington 870 and Winchester 1200/1300

Using a standard allen or torx driver to secure the mount completes the dovetail locking system.

0111WSW.indd 72

For more details on NEW Talon Tactical or NEW Triton Mount System, please visit ATIgunstocks.com or call 800.925.2522

*AL - Constructed of Military Type III Anodized, 6061 T6 Aluminum

12/10/10 2:24:57 PM

NEW PRODUCTS (Continued from page 76)

The high-power precision CZ-USA 200 S Caliber Combo is based on the company’s 10 Meter Olympic competition model.

CZ-USA Air rifle enthusiasts will want to check out the new CZ 200 S Caliber Combo. This highpower precision air rifle is based on CZ’s 10 Meter Olympic competition model. The increased velocity of the 200 S (up to 800 fps with its .177caliber pellet) makes it an excellent choice for pest control, competition or training/ practice. The gun features a two-stage adjustable trigger and a red laminate competition stock that is optimized for three-position shooting. It is shipped with a 4x32 scope and rings, with parallax adjustments down to 10 yards. Adapters for filling and discharging the 2,900 psi gas cylinder are included. Accessories, including diopter aperture rear iron sights, a manual pump, 5- and 10-shot magazines and spare gas cylinders, are available from CZ. SRP: $429. (800955-4486; czusa.com)

Browning Browning’s new MOA Shooting Sticks are constructed of ultra-light and ultra-strong 6061-T6 aircraft-grade aluminum, which minimizes flex. A durable powder-coat finish reduces glare, and long-wearing carbide steel tips provide positive footing. Textured rubber sleeves protect a firearm, yet allow for easy repositioning. Collapsible Bipod and Tripod models will be offered, as well as Fixed Leg Bipod and Tripod models. Extension legs to allow for standing shots will be sold separately. SRP: $39.99 to $49.99; extension legs, $14.99. (801-876-2711; browning.com)

0111_new prods.indd 73

12/10/10 2:32:12 PM

NEW PRODUCTS

g num lo

cata

ber

10 - 2011

• Over 30,000 In-Stock Items • The Brands You Need & Want • Includes 157 Pages of OEM Parts • All 100% Guaranteed — Period!

EVERYTHING YOU NEED TO WORK ON HANDGUNS, RIFLES, AND SHOTGUNS, PLUS “CUSTOM BUILD” SECTIONS FEATURING GUNS BUILT BY PROS.

brownells.com • 800-741-0015 Source Code: CRQ

Ontario Knife’s Rat-3 comes with a 5-inch flat-ground carbon-steel fixed blade with a black textured coating.

Ontario Knife Co. The Rat-3 features a 5-inch flat-ground 1095 carbon-steel fixed blade (available in serrated- or plain-edge versions) that boasts a black textured coating. It also has a canvas micarta handle. SRP: $124.28. The Afghan Bush G10, designed by elite bladesmith Justin Gingrich, is constructed of tough 1095 carbon steel and features a gray textured 6-inch powder-coated blade. An easyto-see and easy-to-grip orange glass-based fiber handle helps the user locate the knife even in low-light situations. The handle can be removed in seconds (using an Allen wrench) to wipe off any debris, and a black nylon sheath with a Kydex edge safely holds the knife when it’s not in use. SRP: $130.90. (716-676-5527; ontarioknife.com)

Product Manager – Sport Optics

INTRODUCING

A complete line of outdoor products including: Pocket Reference Guides on Hunting, Survival and Outdoor Cooking • Knives • Seasonings and Outdoor Cooking Essentials • Survival Gear

Celestron, a leading company in optics and outdoor equipment is currently seeking a professional experienced in product management who enjoys working with a wide range of sports optics products including binoculars, spotting scopes, microscopes and related products. We offer an attractive compensation package, including medical beneﬁts and a 401k plan. Please e-mail your cover letter, resume and salary history to hr@celestron. com or visit www.celestron.com/ company info for more information.

MPT Industries MPT Firearm is a new high-penetrating, rust-inhibiting synthetic oil that contains molybdenum/PTFE (polytetrafluoroethylene), which helps provide long-lasting lubrication and a slippery-smooth surface

AT LAST! A traditional deer hunter’s knife. Durable 4.5” ash handle with 4” drop point blade. Made from select 1095 high carbon steel. Full tang design by J. Wayne Fears. • Holds edge Leather sheath • Easy to sharpen Rc 58 • Man-size handle with leather thong • The deer knife you’ve always wanted

• Made in USA

$79.95 + S&H

protoolindustries.net SB

800-708-5191

Brush axe/sickle/machete all in one. Handcrafted in PA USA since 1941. 100% satisfaction guaranteed. The ultimate personal / business gift. Clear brush, landscape, blaze trails. 17” long, 22oz.

From $67.95

ite ebs s.net w r ie t ou ustr line Visioolind oduct on. i r t pro r full pformat 91 1 o n f d i 08-5 an 00-7 8

MPT Industries’ new gun grease provides longlasting lubrication.

0111_new prods.indd 74

12/14/10 10:17:19 AM

by filling microscopic voids throughout the metal. Operating range is -60 degrees F to more than 500 degrees F. Available in a ½-ounce lubricant pen. SRP: $7.95. MPT Gun Grease is a mixture of silicone and PTFE that boasts an operating range of -50 degrees F to more than 600 degrees F. SRP: $10.95, 2-ounce tub. (973989-9220; mptindustries.com)

Hogue®Grips

1911 A1 .45 ACP

Thompson/Center For 2011, T/C has expanded its popular Venture bolt-action platform with the introduction of a new rifle featuring the company’s patented Weather Shield coating. Available in .22-250, .243, 7mm-08, .270, .30-06, 7mm Rem. and 300 Win. Mag., the new rifle retains original features of the Venture, including an adjustable trigger, 5R rifling and a synthetic stock with traction panels for enhanced control. The rifle is backed by T/C’s lifetime warranty and is manufactured in the United States. MOA accuracy is guaranteed. SRP: $610. (603-332-5133; tcarms.com)

Ameristep The new Devastator hub-style ground blind features a carbonenhanced scent-blocking laminated interior. A heavy-duty version of the company’s Spider Hub Technology allows fast and easy setup, and the dull finish of NS3 micro-tech fleece eliminates game-spooking shine. Available in Ameristep’s digital Tangle 2.0 camo, which incorporates high-resolution photo images for ultimate concealment. SRP: $199.99. (800-3747837; ameristep.com)

Thompson/Center’s Venture bolt-action platform features the company’s patented Weather Shield coating.

The Regent R100 is an authentic version of the classic M1911 A1. Offered by Umarex USA with Hogue® Grips and made under the strict requirements of ISO 9000 & AQAP 120 NATO quality standards, the Regent is made with a level of quality that’s unparalleled for a retail of under $500. Order the Regent .45 ACP from your distributor.

What if the person you need is not looking for a job? Key employee search firm for the shooting, hunting, knife, LE/tactical and outdoor industry. Employer paid fee. Candidate contact welcome, confidential, free.

1740 Lake Markham Road Sanford, FL 32771 407-321-5822 (phone) 407-320-8083 (fax) email: search@shootingsearch.com w w w. s h o o t i n g s e a r c h . c o m Go to: www.ShotBusiness.com for free info.

0111_new prods.indd 75

Go to: www.ShotBusiness.com for free info.

12/10/10 1:28:01 PM

new products

Carl Zeiss

PHoTo by ARAm Von beneDikT

Hunters who need to scout vast country for mule deer, antelope or bear will especially appreciate the new Victory DiaScope T* FL spotting scopes. Featuring the innovative Dual Speed Focus (DSF) system, the new Victory DiaScopes also have a powerful and versatile eyepiece and a new, sleek, rubber-armored exterior for improved feel and protection from the elements. Available in compact 65mm models for more mobile users and 85mm models for those seeking maximum brightness and highest magnification, the DiaScope’s

FL lens system has been engineered to produce superior images even in challenging lighting and weather situations. The spotting scopes also feature an advanced stray-light reduction system that virtually eliminates contrast-reducing stray light. The newly engineered DSF system utilizes a single focus wheel that delivers ultra-precise, rapid focusing without the user having to change grip. The rapid focusing, which is five times faster, is automatically activated when the focus wheel is turned more than 270 degrees. SRP: starts at $2,499. (800-441-3005; www.zeiss .com/sports) (Continued on page 73)

76 ❚ Shot BuSineSS ❚ january 2011

0111_new prods.indd 76

12/9/10 4:15:50 PM

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KEY LOCATIONS

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625

118

120

222

827

1031

1025 1125

225

931

825 925

228 328

126

628 425

1032

820 920

128

831

433 533 431 531

632 732

1232

2244

2229 2331

1240 1340

2250 2350 2349

2855

2654

2642 2744

2251

OUTFITTERS POST

2255 2355

2151 2050 2150 2049 2149

2860

2063 2163 2058 2158 2055 2155

2254 2253 2252

2051

2054 2154 2053 2153 2152

2047 2147

1854 1955

1958 1752

1951

1851 1850

2258 2358

1963

3058

1858 1960

1663 1661 1758 1658 1653 1755

1463 1563 1460

2658

2225 2325

840

1241

3061

1444

1243

1040

2661

2962 2961

2219 2320

640

1043

1647

3063

2062 2162 2061 2161

2038 2040 2042 2044 2138 2144

842

1447

3165 3266 3366

1962

1440

642

1249

1247

1751

1853

2966

2663

1847 1947 1949

1250 1349

542

1047

1754

1553

1244 1343

843 944

443

942

444 543

847

1454

1649

1252

1052

1458

1566 1766 1866 1966 2066

1749

1255

1562 1561 1560

1452

1261

1565

1449 1549

1053

1263

1258 1358

1063 1163

860 960

851

644

230

122

OUTDOOR WEAR

647

855

1058

1044 1144

447

649

1062 1162 1061 1161

440 540

240 340

242

231

106

LAW ENFORCEMENT & TACTICAL

655 755 653

247

862 962

858 958

560 555 556 557 352

449 549

451

114

OUTFITTERS POST & TAXIDERMY

754 753 652 752 651 751

863

1366

2036

GENERAL SHOOTING & HUNTING FIREARMS & AMMUNITION

658

146

144

SANDS EXPO & CONVENTION CENTER JANUARY 18-21

9 147

149 4

SHOT SHOW 2011

866 965 1066 1166 1266

27111

27207 27211

27303 27501

10951 27513

BELLINI

12/7/10 3:35:51 PM

SHOT11_map.indd 2

National Muzzle Loading Rifle Association L248 National Rifle Association 14551 National Shooting Sports Foundation, Inc. L221 National Tactical Officers Association 6609 National Wild Turkey Federation 10243 Nation’s Best Sports 644 N-Vision Optics 20034 Navy Arms 12146 The Nelson Paint Company 4227 Nester Hosiery, Inc. 10024 New Century NcSTAR, Inc. 1047 New Lachaussee SA 16757 New Ultra Light Arms 16837 New York State 4-H Shooting Sports L232 New Zealand Game Ranches & Hunts 2147 Newcon Optik 10067 Newtown Firearms 2029 Nextorch, Inc. 1366 Night Optics USA, Inc. 20014, 20022 Night Owl Optics/Bounty Hunter 847 Night Vision Depot 15174 Nightforce Optics 20449 Nighthawk Custom 12580 NIGHTSEARCHER LIMITED 13707g Nightstick Innovation by Bayco 8511 Nikon, Inc. 11221 Nite Ize, Inc. 3847 Nite Lite Company 440 NITEHOG 2003 Nivisys Industries, LLC 20048 NLECTC 3662 Norma Precision AB 13953 North Aire Market 2253 North American Arms, Inc. 15757 North American Hunter 1014 Northern Lights Tactical 15178 Northridge International, Inc. 2917 Northwest Territorial Mint 3658 Nosler, Inc. 12751 Novatac, Inc. 542 Numrich Gun Parts Corporation 15748 NürnbergMesse GmbH 15153, 15351, 15551 Nylok, LLC 1754 O.F. Mossberg & Sons, Inc. 12734 Oakley, Inc. 25307 Oehler Research, Inc. 16533 Ohio Ordnance Works, Inc. 6403 Oilfield Camo 751 Oklahoma Southeast\Murray State College 820 Old Western Scrounger, LLC 12146 Olivon Manufacturing Co., Ltd. 114 Omni Explosives 5240 On-Target Productions, Ltd. 2310 On Time Wildlife Feeders 4055 One Shot, Inc. 7403 Ontario Knife/Queen Cutlery 20305 Op.Electronics, Ltd. 2058 Ops-Core, Inc. 8109, 8111 Optisan Corporation 858 OPTOLYTH 15351 The Original Muck Boot Company 10951 Original S.W.A.T. Footwear Company 20149 Osprey Worldwide 1232 OspreyDefense, LLC 5237 Otis Technology 14213 Otte Gear 5134 Otter Outdoors 3855 Outdoor Business Network 2614 Outdoor Cap Company 10251 Outdoor Channel L213 The Outdoor Connection, Inc. 827 Outdoor Edge Cutlery Corporation 1221 Outdoor Research 25406 Outers Gun Care 14540 PBI Performance Products, Inc. 5211 PJL Targets 16757 PMC / Poongsan 15347 PPU Ammunition 3425 PSI, LLC 12580 P.S. Products/ Personal Security Products 5227 PTR 91, Inc. 2044 Pacific Solution 4162 Pacific Tactical Solutions, Inc. 3563 Pacific Tool & Gauge, Inc. 1951 Pakistan Hunting & Sporting Arms Development Company 1911 Palco Sports Marketing 3025 Pantac USA 20629 PARA USA, Inc. 10662, 11358 Paramount Outdoors 10954 Parker-Hale 13707b Parris Manufacturing 1608 Patriot3, Inc. 25011 Patriot Ordnance Factory, Inc. 11779 Payment Alliance International (PAI) 3016 Peacekeeper Products International 27009 Peak Beam Systems, Inc. 25009 Peca Products, Inc. 1850 Pedersoli 2 SRL 11934 Pedersoli Davide & C. SNC 11934 Peerless Handcuff Company 20558 Peet Shoe Dryer, Inc. 1025 Pelican Products, Inc. 3049, 20221

Peltor-3M Tactical Gear 7507 Pendleton Safe Company 1814 PENTAX Imaging Company 2833 Perazzi U.S.A., Inc. 13140 Perfect Fit 20037 PETE RICKARD Co./Protektor Model 1240 PetSafe 4429 Petzl America 10572 Phalanx Corporation 13166 Phillips Plastics 3930 Phoebus Tactical Flashlights 5117 Plano Molding Company 10570, 14829 Plasticase, Inc. 1905 Plymouth Engineered Shapes 2652 Point Blank Body Armor 5004 Point Tech, Inc. 2829 Police and Security News 6109 Police Magazine 11979 PoliceOne.com 8510 Potomac Field Gear 7006 Powder River Precision, Inc. 2319 PowerFlare 14851 PowerTech, Inc. 20343 Practical Air Rifle Training Systems, LLC 8403 Precision Metalsmiths, Inc. 1718 Precision Reflex, Inc. 20335 Precision Small Arms, Inc. 1910 Predator International 2221 Premier Reticles 5018 Primary Weapons Systems 7203 Primos Hunting 13117 Princeton Tec 3822, 7505 Pro- Ears 2847 Pro Line Manufacturing Co., LLC 10751 Pro-Shot Products 932 Pro-Systems Spa 12579 Pro-Tech Knives, LLC 555 The Professionals Choice 408 Proforce Equipment, Inc. 20563, 20663 Prois Hunting Apparel for Women 10223 ProMag Industries, Inc. 3721 Promatic, Inc. 13707e Propper International 10764 Protech 12762 Protective Products Enterprises 14975 Pulsar Systems USA, Inc. 1649 Puma Knife Company USA 147 Pursuit Channel 10729 Pyramex Safety Products 716 Pyramyd Air 2007, 2010 Quaker Boy, Inc. 16123 Quality Cartridge 4242 Quantico Tactical 20427 Quiqlite, Inc. 11379 RCBS 15140 RDIH 16757 RM Equipment, Inc. 20621 RPM, Inc./Drymate 1963 RSR Group, Inc. 12229 RS Intrn’l Industry Hong Kong Co. Ltd. 3363 RVJ International 2066, 3732 RWS 13953 Radians 843 Rail Vise Technologies, LLC 3554 Raine, Inc. 20656 Rainier Ballistics 2820 Ram Mounting Systems 4444 Ramba 11729 Ranch Products 16933 Randolph Engineering, Inc. 2741 Range Systems 20321 Rapid Dominance Corp. 10323 Rattlers Brand 13412 Raza Khalid & Co. 2621 Real Geese 1958 ® Realtree Camouflage 11340 Realtree Outfitters 11040 Recknagel 15351 Redding Reloading Equipment 16151 Redman Training Gear 25002 Reel Wings Decoy Co., Inc. 3462 Reflective Art, Inc. 449 Reliable of Milwaukee 11051 Remington Apparel 10840 Remington Arms Co., Inc. 14229, 15429 Remington Arms Co., Inc. Law Enforcement and Defense Products 14262 Reset RIPR 8002 RESTOP Portable Sanitation Systems 3444 Restraints Inc. 8002 Revision 26011 Ridge Footwear 6311 Rifles Only, Inc. 20536 Ring’s Manufacturing 20635 Rio Ammunition 16140 Rite In The Rain 5028 River Rock 732 River’s Edge Treestands, Inc./Ardisam, Inc. 851 Rivers Edge Products 3763 Roadside Safety Supply 8615 Rock Creek Barrels, Inc. 20004 Rock River Arms, Inc. 14271 Rocky Brands 11034, 11170

Rocky Mountain Elk Foundation 1214 Rohrbaugh Firearms Corp. 2320 ROKON 1229 ROKstraps 2155 Roma Leathers, Inc. 4125 Rose Plastic USA, LP 1755 Rossi 14251 Roth Concept Innovations, LLC 2801 Rothco 26110 Royal Arms International, Inc. 5225 RUAG Ammotec Law Enforcement 20118 Ruffed Grouse Society, Inc. 2919 Ruffin Flag Company 5232 Ruger Firearms 11740 Ruko, LLC 222 Rumpf Outdoor Titles 1962 Rush Creek Log Furniture 1851 Russian American Armory Co. 2825 SBR Ammunition 6306 SI Defense, Inc. 2821 SKB Corporation 4240 SKB Shotguns 16632 SMK 3025 S.O.TECH 20113 SPA-Defense 20543 SRT Arms 5122 SRT Supply 26506 SSI, Inc. 2938 STI International 2814, 7306 SWR Manufacturing, LLC 6210 Sabatti SPA 11934 Sabre Defence Industries, LLC 20017 Sack-Ups 10170 Safari Club International 3820 Safari Jewelry 718 Safari Press 1617 Safariland 12762 Safe Direction, LLC 8002 Safety Harbor Firearms, Inc. 20613 Sage Control Ordnance, Inc. 20540 Salt River Tactical, LLC 20111 Samco Global Arms, Inc./ AKKAR Sporting Arms 16031 Samson Mfg. Corporation 20327 San Angelo 14502 Sand River Safaris 2252 Sandpiper of California 25311 Sanlida Recreation Equipment Co., Ltd. 1966 Santa Fe Stone Works, Inc. 3555 Sarsilmaz Silah San. A.S. 13440 Savage Arms, Inc. 11955 Savage Range Systems, Inc. 10762 Savannah Luggage Works 7206 Savvy 12762 Sceery Outdoors, LLC. 3622 Scent-Lok Technologies 10844 Scharch Mfg., Inc. / Top Brass 16935 Scherer Supplies, Inc. 3117 Schmeisser Gmbh 15351 Schmidt & Bender GmbH 15153 Scholastic Shooting Sports Foundation L249 Schott Performance Fabrics, Inc. 10020 Scopecoat by Devtron Diversified 855 Score High Gunsmithing 2020 Seasonal Marketing, Inc. 1566 Second Amendment Foundation 16755 Second Chance 12762 Secure Firearm Products 405 Secure Vault 13412 Security Equipment Corporation 10576 Seirus Innovation 111 Self Defense Supply, Inc. 1460, 6009 Sellmark Corporation 1549 Sentry Group 4047 Sentry Solutions, LLC 1606 Serbu Firearms, Inc. 20645 Shanghai Air Gun Factory 11757 Shasta Wear 4027 SHE Outdoor Apparel, LLC 10119, 10519 Sheffield Tools 2949 Shepherd Enterprises, Inc. 4255 Shiloh Rifle Manufacturing 2027 SHIRSTONE Optics 16633 Shocknife / Setcan 7111 Shooter’s Choice Gun Care 10876 Shooters Ridge 14540 Shooting Chrony, Inc. 1019 Shooting for Women Alliance L246 Shooting Search, Inc. 2641 Shooting Sports Retailer 16144 Shore Power 1765 Sierra Bullets 16336 Sierra MDR, LLC 1854 Sierra Pacific Corp. 6615 Sig Sauer, Inc. 12240 Sightmark 1549 Sightron, Inc. 4247 Signature Products Group 15129 SilencerCo 8206 Silver Stag 958 Silver State Armory, LLC 2630 Silynx Communications, Inc. 5100 Simmons 12519

Simuntion® Operations, General Dynamics Ordnance & Tactical Systems 10172 Single Action Shooting Society 16448 Sitka Gear 10328 Slip 2000 16927 Small Arms Review 8606 Smith & Warren 10773 Smith & Wesson Corp. 13729 Smith & Wesson Law Enforcement 10962 Smith Enterprise, Inc. 6410 Smith Optics 7310 Smith’s 12515 SmithWorks Outdoors 3660 Sniper Treestands 214 Snugpak USA 20563 Soft Armor 2721 Sog Armory, Inc. 20434, 20435 SOG Specialty Knives & Tools 425 Sohn Mfg., Inc. 1717 Solkoa, Inc. 27513 Source One Distributors 8203 South Dakota Governor’s Office of Economic Development 2351 Southern Belle Brass 6108 Southern Bloomer Mfg. Co. & Muzzleloader Originals 8408 Spartan Blades, LLC 6008 Spartan Imports 3025, 27103 SPEC.-OPS. Brand 25003 Speedfeed 12762 Speer and Speer Bullets 14540 Sperian Government & Law Enforcement 20038 Sphinx Systems, Ltd. 20617 Spiewak/Timberland Pro 20055 SportDOG Brand 4020 SportEAR 2606 Sporting Clays Magazine 1007 SportLock, LLC 2751 Sports South, LLC 15534, 15734 Springboard Engineering 4461 Springfield Armory 10966, 13151 Spyderco, Inc. 10367, 13113 SPYPOINT 649 Stack-On Products Company 605 Stag Wear Apparel Corp. 408 Stag Arms 20349 Stallion Leather 20240 Stanley Vidmar 5209 Stansport 1206 Starka, Inc. 4428, 5207 Stark Equipment Corp. 7108 Starlight Cases™ 920 Steel Challenge Pistol Tournament L239 Steiner Germany 12755 Sterling Rope Company 8308 Steyr Arms, Inc. 2843 Stiller Precision 1951 Stoeger Airguns 13356 Stoeger Industries 13356 Stone River Gear, LLC 960 Stoney Point Products, Inc. 12519 Stoney-Wolf Productions 633 Storm Lake Barrels 2162 Stormy Kromer Mercantile 308 STRAC, INC. 2609 Stratasys Dimension 3D Printers 5220 Strategic Systems, Inc. 8601 Streamlight, Inc. 14962 StressVest 7111 Strider Knives, Inc. 20131 Strong Leather Co. 20459 Sturgis Economic Development Corp. 2854 Sturm 3560 Sturm, Ruger & Co., Inc. 10270 Sun Devil Manufacturing, LLC 6213 Sun Optics USA 3953 Sunny Hill Enterprises, Inc. 3244 Super See Competition Targets 655 Super Seer Corporation 6111 Super Six Classic, LLC 2616 Superior Arms 2625 Superior Concepts, Inc. 2629 Superlite Boot Co. 13707 Supply Captain, Ltd. 7502 SureFire, LLC 13968 Surgeon Rifles 8306 Survival Armor, Inc. 26403 Swarovski Optik North America 12120 SWAT Magazine 27302 SWATSCOPE 6408 Swift Bullet Company 2204 T1G 5104 TIK Security Knits 6112 TR&Z USA Trading Corp. 3425 T R Imports 3463 TSSI 25103 Tac Pro Shooting Center 6613 Tac Wear, Inc. 20052 Tactical Assault Gear (TAG) 25411 Tactical Command Industries, Inc. 26111 Tactical Defense Media 8309 Tactical Electronics 7311 Tactical Gear Distributors, Inc. 20427

Tactical Innovations, Inc. Tactical Link Tactical Magwell, LLC Tactical Night Vision Co. Tactical Products Group, Inc. Tactical Riﬂes, Inc. Tactical Solutions TacticalTECH1 Tagua Gun Leather T-Hangers, Inc. Talley Manufacturing, Inc. Tanaku Lodge Tandy Tanfoglio Fratelli Tanglefree Waterfowl Products TangoDown, Inc. TAPCO, Inc. T-Reign Tasco TASER International Taurus International Firearms Taylor Brands, LLC Taylor’s & Co., Inc. Team Realtree® Team SD Team Wendy Tech Group USA Tech Valley Technologies TechFiber Technoframes Techwear USA Tecomate Seed Teijin Aramid USA, Inc. Tektite Industries/TEKNA Television Equipment Associates, Inc. Ten-X Ammunition, Inc. Tenergy Corporation TenPoint Crossbow Technologies TerraLUX Tetra® Gun Care Texsport Thermacell/The Schawbel Corporation Thermold Design & Development Thompson / Center Arms Thorogood Shoes Thunderbolt Customs, Inc. Thureon Defense Tiberius Arms Tidewater Tactical Tiger-Vac, Inc. Timney Manufacturing, Inc. Tink’s Tippmann Outﬁtters Tisas-Trabzon Gun Industry Corp. Tony’s Custom Uppers & Parts Top Brass Publishing TOPS Knives Tornado Pepper Spray Systems Torrey Pines Logic, Inc. Tourisme Quebec Traditions Performance Firearms Traser H3 Watches Tread Lightly Tri-Tronics, Inc. Trijicon, Inc. Meeting Room booth Trijicon, Inc. Trijicon, Inc.- Military/ Law Enforcement Division Trinidad State Junior College Triple K Manufacturing Company, Inc. Tristar Sporting Arms, Ltd. Triton Drying Equipment Trophy Bag Kooler, LLC Troy Acoustics Corporation Troy Industries, Inc TRU-SPEC by Atlanco Truckvault, Inc. TrueTimber Outdoors, Inc. TRUGLO, Inc. Trulock Tool Trumark Mfg. Co., Inc. Tuff Products TufForce TulAmmo USA, Inc. TurtleSkin Protective Products Tyr Tactical/ArmorWorks Enterprises, LLC UFA Liege Belgium USA Shooting U.S. Armament Corp U.S. Armaments, LLC U.S. Armor Corporation U.S. Department of Commerce U.S. Explosive Storage U.S. Fish & Wildlife Service US Night Vision Corporation U.S. Optics, Inc. US Peacekeeper Products, Inc. U.S. Tactical Supply, Inc. A. Uberti A. Uberti S.p.A. Ultimate Hunter, Inc. Ultimate Survival Technologies, LLC Ultra Dot Distribution

20060 8006 8507 6502 20068 20136 20409 6406 3201 6106 4058 2152 1721 11934 3249 27207 20005 443 12519 10564 14240 11023 15929 11340 20601 6511 3025 5108 8311 4432 2743 1663 6203 5138 7008 12153 6611 543 3966 1647 1708 2951 2654 14129 20040 4229 3244 25014 5135 4060 1847 11019 2054 2217 20334 4231 20401 20137 20671 2154 16534 2225 L234 1131 11923 12117 10473 2144 733 2222 4363 752 7103 20505 10970 12979 10332 11723 2211 14802 6303 352 2639 20405 8008 16757 L254 12146 12146 20463 L237 6309 L236 20105 20031 26510 6510 13356 13356 16627 1063 15324

UltraForce International Ltd. 5121 Ultra Lift Corporation 2355 Ultramax Ammo/Wideview Scope Mount 15847 Umarex LE 15160 Umarex USA 14856 Uncle Mike’s 12519 Uncle Mike’s Law Enforcement 10362 Under Armour Performance Apparel 6103, 11044 United Cutlery Corporation 15924 United Shield International 6005 United Sportsmen’s Youth Foundation L241 United States Practical Shooting Assoc. L240 Universal Power Group 816 Universal Shooting Academy 4433 URBAN-E.R.T. Slings, LLC 6002 Uselton Arms, Inc. 2817 V.H. Blackinton & Co., Inc. 20560 V-Line Industries 2750 Valdada Optics 25108 Valley Operational Wear, LLC 8411 Valley Outdoors 2347 Valor Corporation 16142 Vang Comp Systems 14850 Vanguard USA, Inc. 14825 Vega Holster srl 7009 Vero Vellini Gun Slings & Accessories 14521 Versatile Rack Company 3458 VET Foundation L250 VibraShine, Inc. 1247 Victorinox Swiss Army 14202 Vintage Editions, Inc. 13429 Viridian Green Laser Sights 4445 VirTra Systems 8506 Vivitar 1822 Vltor Weapon Systems 20531 Volquartsen Custom 2021 Voodoo Tactical 20213 Vortex Optics 4151, 4251, 20439 Vyse-Gelatin Innovations 20534 Vytek 3366 W.R. Case & Sons Cutlery Company 12714 Walls Industries, Inc. 10734 Walther America 14556 Lothar Walther Precision Tools, Inc. 16934 Warne Manufacturing Company 15843 Watershed Drybags 12779 Weapon-Clear, LLC 7207 Weatherby, Inc. 12729 Weaver Optics 14540 Wilderness Dreams Camo Lingerie & Swimwear 1349 Weber’s Camo Leather Goods 1449 Wellco Enterprises 26003 Wells Creek Outfitters 10453, 10555 Wenger N.A. 10726 Western Powders, Inc. 3227 Western Rivers, Inc. 433 Westfield Outdoor, Inc. 242 Wet Okole Hawaii 4332 Whisper System SA 20617 White Flyer Targets 15436 White Horse Ballistics, Inc. 5120 Whites Boots 205 Wicked Edge Precision Sharpeners 1066 Wicked Ridge Crossbows 543 Wilcox Industries Corp. 7208 Wild West Guns, LLC 2327 Wild West Intrn’l/Liquid Game Bag Corp. 1825 Wild Wings, LLC 1116 Wildgame Innovations 15529 Wildlife Research Center, Inc. 1010 Wiley X, Inc. 128, 20220 Williams Gun Sight Company 1133 The Wilson Arms Company 2047 Winchester Ammunition 13129, 13429 Winchester Repeating Arms 15147 Winchester Safes 13429 Wing-Sun Trading, Inc. 1610 Wolf Performance Ammunition 2938 Wolfe Publishing Company 1955 Wolverine 10540 Women’s Outdoor Media Association L245 Wood n Trail Camouflage 10123 Woolrich, Inc. 13162 World Famous Sports 10553 Wuxi BAM Co., Ltd. 505 Wyoming Business Council 1725, 1825 XGO 20326 XS Sight Systems, Inc. 1218 Xisico USA, Inc. 2138 YE & YK Enterprise, Inc. 1031 Yamaha Motor Corp., U.S.A. 4029 Yankee Hill Machine Co., Inc. 3142, 26303 Yukon Gear 2647 Yukon Advanced Optics Worldwide JSC 1649 Z-Blade 1331 Zak Tool 6006 Zarc International, Inc. 5208 Zippo Manufacturing Company 14810 ZipVac by CTI 3663 Zistos Corporation 14280 ZShot.com / SYSTEMA / Ares USA 6310 Zulani Safaris 2151

2010 EXHIBITOR’S LIST [as of 12/3/10]

SHOT SHOW 2011

SPECIAL PULL-OUT FLOOR MAP Y B D E R S N O P

AT I O N

Mace Security International 20141 Mag Instrument, Inc. 3840 Maglula, Ltd. 14279 Magnum USA 11164 Magnum Research, Inc. 15951 Magnum Tents 4456 Magpul Industries Corp. 20152, 20263 Magtech Ammunition Company, Inc. 16129 Majestic Arms, Ltd. 3018 The Mako Group 20043 Mancom Manufacturing Incorporated 10165 Mannequins International 5238 Manners Composite Stocks 20440 Dave Manson Precision Reamers 2308 Mantis Knives, Inc. 247 Manzella Productions 10134 M-Pro 7 Gun Care 12519 Marble’s Gunsights 627 Marksman Products 11757 Marlin Firearms/H&R 14229 Marssetti, S. de R.L. de C.V. 7509 John Masen Company, Inc. 1616 Maserin Coltellerie SNC 11729 Massif 26003 Master Cutlery, Inc. 3647 Master Grade 1560 MasterPiece Arms 2130 Matz Abrasives / Stagecoach 1043 Mauser Jagdwaffen GmbH 15153 Maxpedition Hard-Use Gear (EdgyGear) 6602 MaxPro Police & Armor 6010 Maxam Outdoors, S.A. 16140 McGowan Manufacturing Company 1033 McKeon Products, Inc. 3152 McMillan Fiberglass Stocks 13772 McNett: Essentials for Adventure Domestic Division 3447 McNett: Essentials for Adventure Tactical Division 20242 Mead Industries, Inc. 16525 MEC-GAR SRL 11729 MechTactical 27303 The Medalcraft Mint, Inc. 5126 Medi-Rub Corporation 533, 3758 Meggitt Training Systems 12267 Mendota Products, Inc. 1811 Meopta USA, Inc. 3544 Meprolight, Ltd. 3428 Mercury Luggage Mfg., Co. 10074 Mesa Tactical 20410 Metal Ware Corp./Open Country 2358 Metro Arms 2610 MEYERCO 4044 MICOR Industries, Inc. 8611 Microﬁre Technology Company 1751 Midland Radio Corporation 1058 Midwest Industries, Inc. 26000 MidWest Quality Gloves, Inc. 10325 Mike Gibson Manufacturing/MGM Targets 20226 Mil-Comm Products Company, Inc. 4025 Mil-Tac Knives & Tools 6107 Mile High Shooting Accessories 7510 Militaria, Inc. 1622 Military Outdoor Clothing, Inc. 20317 Milkor USA, Inc. 7107 Millett Sights 12519 Minox USA, Inc. 15351 Mission First Tactical 11966 Mocean 20669 Modern Arms 8211 Mojo Outdoors 1454, 1553 Monadnock 12762 Montana Canvas 1947 Montana Decoys 1565 Montana Riﬂe Company 15942 Moon Shine Attitude Attire 2838 Morovision Night Vision, Inc. 20311 Morton Enterprises 6206 Mossy Oak 11129 Mossy Oak 11029 Mossy Oak Hunting Accessories 2647 Mostly Signs 116 Moteng International 944, 10979 Moultrie Products, LLC 16125 Mountain House/Oregon Freeze Dry 2855 Mountain Khakis 14229 Mounting Solutions Plus 20201 Mud River Dog Products 13412 MUELA 15740 Multitasker Tools, LLC 7309 Murdock Webbing 8307 Mystery Ranch Backpacks 7411 NDIA—National Defense Industrial Assoc. 6211 NECO/QuickLOAD/Kurzzeit 531 NICS/FBI 2809 NRA Law Enforcement (VA) 10874 NRA FUD 15745 NTA Enterprise, Inc. 10030 Nacre US, Inc. 6409 National 4-H Shooting Sports L232 National Emblem, Inc. 10373 National Firearms Act Trade & Collectors Association 20116

Kershaw Knives 10562, 10719 Kestrel Pocket Weather Meters 4266 KG Industries, LLC 20426 KICK-EEZ Products 3263 Kids & Clays Foundation benefiting Ronald McDonald House Charities L235 Kiesler Police Supply, Inc. 20252 Kifaru International 20652 Kimar Srl - CHIAPPA FIREARMS 11729 Kimber 11762 Kimberly-Clark Prof./Jackson Safety 1325 King’s Camo 2236 Kitasho Co., Ltd. 4258 KleenBore 12762 Knight’s Armament Company 12775 Konus USA Corporation 642 Kowa Optimed, Inc. 614 Krause Publications/F+W Media 11720 Krieger Barrels, Inc. 2042 KRISS 20617 Kroll International, LLC 14971 Kruger Optical, Inc. 328 Kurzzeit USA 7601 Kutmaster/Division of Utica Cutlery Co. 3047 Kwik-Site Company/Ironsighter Company 2214 L-3 Communications Corp - EOS division 20153 L.A. Lighter, Inc. 3854 L.A.R. Manufacturing, Inc. 16346 La Crosse Technology, Ltd. 620 LEM Products 122 L&R Ultrasonics 6307 L.P.A. SRL DI GHILARDI 11729 LRB ARMS 20559 LRI - Photon Micro Light 1311 LWRC International, LLC 12971 LANBER 15940 Lancer Systems 7511 Lansky Sharpeners 11919 LAPORTE 2349 Lapua 3009 LaRue Tactical 14979 Laser Devices, Inc. 20205 Laser Genetics of America 10263 Laser Photonics 2216 Laser Shot, Inc. 1428, 14575 LaserLyte 340 LaserMax, Inc. 12771 Lauer Custom Weaponry 20243 Law Enforcement Targets, Inc. 7602 Law Officer Magazine 15176 Lazzeroni Arms Company 2311 Le Chameau USA 15751 Leapers, Inc. 1758, 1858 Leatherman Tool Group, Inc. 14512 Leatherwood/Hi-Lux Optics 1017 Legacy Sports International 3036 Legion Arms, LLC 3827 Leica Camera AG 15551 Leica Camera, Inc. 1403 Leica Sport Optics 1404 LEID Products, LLC 2161 LENCO Armored Vehicles 1261 LensPen 1853 Les Baer Custom, Inc. 16153 Leupold & Stevens, Inc. 11962, 13123 Levy’s Leathers Limited 3165 Lew Horton Distributing Company, Inc. 16340 Lewis Machine & Tool Co. 20255 Liberty Safe and Security Products, Inc. 13623 Lightfield Corporation 2103 Lightforce Performance Lighting 20449 LimbSaver 1040 Linton Cutlery Co., Ltd. 3042 Lipsey’s 15751 Little Giant Ladder Systems 6411 LOKSAK, INC. formerly Watchful Eye 20625 Lone Survivor Found./d.b.a. Boot Campaign L242 Lone Wolf Distributors 20231, 20239 Long Perng Co., Ltd. 618 Longleaf Camo 211 Loon Lake Decoy Company, Inc. 444 LouderThanWords.US 2244 Lowa Boots 10232 Lowrance - Navico 4243 LowVARates.com 556 Lowy Enterprises, Inc. 26501 Lucid 1725 Luggage-USA, Inc. 1016 Luminox Watch Co. 4032 Lyalvale Express Limited 13707a Lyman- Pachmayr- Trius Products 15124 MEC (Mayville Engineering Co., Inc.) 15756 MFI, LLC 8502 MGI 2906, 26107 MMI Outdoor 6601 MPT Industries 1009 MSA 25203 MSE Worldwide, LLC 8002 MT2, LLC 4043 MTM Special Ops. 2805 MTM Case-Gard Company 15925 MV Sport 8607 Mabula Pro Safari 2150

Helly Hansen Pro (US), Inc. 108 Helvetica Trading USA, Inc. 2718 Hen and Rooster 16523 Hendon Publishing Co. 6503 Hera Arms GmbH 15351 Heritage Manufacturing, Inc. 2803 Hero’s Pride 20053 Hi Mountain Jerky, Inc. 1725 Hi-Point Firearms/Mks Supply, Inc./ Chiappa Firearms 16146 High Standard Mfg. Co., Inc. 2038 HIVIZ Shooting Systems 2958, 3054 Hobie Cat 3863 Hodgdon®-The Gunpowder People® 16740 Hogue, Inc. 15547, 20501 Homak Manufacturing 628 Honeywell International 7303 Hoppe’s 12519 Horizon Manufacturing Ent., Inc. 2258 Hornady Manufacturing Company 13145 Horus Vision, LLC 1053 Hot Leathers 2014 Howard Leight by Sperian 1225 Huanic Corporation 3231, 3243 Hubbard’s Yellowstone Outﬁtters, Inc. 2149 Hubertus Solingen Cutlery 15351 Hunten Outdoors 1419 Hunter Company, Inc. 1809 Hunter’s Specialties 14205 Huntessential Fishfantastic 2153 Huntington Die Specialties 15843 Hyskore 3858 I.C.E. 965 I.C.E., Inc. 4165 ICS 2229 IHC, Inc. 2329 I.O., Inc. 2661 ISSC, LLC 2040 ITT Enidine 11173 ITT Night Vision & Imagine 10974 ITW Military Products 10379 IWA & OutdoorClassics 2011 15351 i-SHOT 20000 Idaho Department of Commerce 3522 Indo-US Mim Tec. Pvt., Ltd. 653 Industrial Revolution 831 Industrias Tecnos, SA de CV 2619 Indusys Technologies Belgium 16757 INFORCE / Emissive Energy Corp. 231 Inokatsu 3025 Insight Technology 20359 Instant Armor, Inc. 7503 InterMedia Outdoors/Sportsman Channel 13923 International Cartridge Corporation 20127 International Supplies 1266 Interstate Arms Corp. 2011 InventHelp-Intromark, Inc. 4330 Ion Associates, Ltd. 13707d iOptron Corporation 1661 IOSSO Products 20212 Irish Setter 10047 Iron Gloves, Inc. 2701 Itasca by C.O. Lynch Enterprises 11058 Ithaca Gun Company 2240 Iver Johnson Arms, Inc. 3017 JBP / MASTER’S Holsters 2650 JGS Precision Tool Mfg., LLC 15460 J & J Products Company 1161 JP Enterprises, Inc. 20130 J.P. Sauer & Sohn GmbH 15153 JQ Greetings 3731 Jacob Ash Holdings, Inc. 10129 JAG Precision 5127 James River Manufacturing, Inc. 2209 Japan Optics, Ltd. 1458 J-TECH (Steady Flying Enterprise Co., Ltd.) 20030 JEM Enterprises 2350 Jest Textiles, Inc. 10451 Johnston Brothers 3720 Jonathan Arthur Ciener, Inc. 15426 Jordan Outdoor Enterprises, Ltd. 11340 Joseph Chiarello & Co., Inc. 2728 Joy Enterprises - FURY Products 3247 K.B.I., Inc. 15340 KA-BAR Knives, Inc. 13965, 14083 KDF, Inc. 15560 KDH Defense Systems, Inc 6003 KFS Industries 10070 KNJ Manufacturing, LLC 2850 KNS Precision, Inc. 20661 KP Industries Inc. 20660 KWA USA 20515 K Bar J Enterprises LLC 4062 Kahles USA, distributed by GAMO OUTDOOR USA, Inc. 11053 Kahr Arms 15951 Katz Knives 2125 K-VAR Corp. 11218 Kel-Tec CNC Ind., Inc. 7506, 16743, 16747 Kelbly’s, Inc. 3118 Kenetrek Boots 2860 Kent Cartridge 15330 Kenyon Consumer Products 10026

Fox Knives - Oreste Frati Srl 11729 Fox Outdoor Products 27010 FoxFury Lighting Solutions 26206 FOXPRO, Inc. 3449 Franchi 13356 Franklin Sports, Inc. 20649 Franzen Security Products, Inc. 1329 Freedom Arms, Inc. 16737 Freedom Group, Inc. 14229 Freedom Hunters L251 Frogg Toggs 652 Front Line - Army Equipment, Ltd. 20039 Frontline Defense Systems 6508 Frost Cutlery Company 16726 Fujinon, Inc. 4426 Fujifilm Optical Devices U.S.A. Inc. 8613 G.A. Precision 20440 G96 Products Co., Inc. 4232 GG&G 20527 GH Armor Systems 20070 GSI International, Inc. 2963 GSM, LLC 1020 GSS Gear 6608 GT Industrial Products 4230 Galati Gear / Galati International 20016 Galco International 11924 G-LOX Outdoor Products 3525 Gamebore Cartridge Company, Ltd. 15330 Gamehide - Core Resources 10246 GAMO Adult Precision Airguns, A division of GAMO OUTDOOR USA, Inc. 11053 GAMO Outdoor USA, Inc. 11053 Gargoyles Eyewear 7611 Garmin International 1447 Garrett Metal Detectors 3725 Geissele Automatics, LLC 15159 Gemini Sport Marketing 2709 GEMTECH 20521 General Inspection, LLC 2807 General Starlight Company 6004 George Harris’ Wildlife Collection 1866 Gerber Legendary Blades 13614 German Pavilion 15153, 15351, 15551 German Sport Guns 15551 Gerstner & Sons, Inc. 1243 Giant Intrn’l/Motorola Consumer Products 1227 GIRSAN - YAVUZ 16 Gun Industry 2031 Glacier Bay Eagles Nest Lodge 2251 Glock, Inc. 12251 Gold House Hardware (China), Ltd. 3952 Goldenrod Dehumidifiers 3729 Golight, Inc. 11273 W.L. Gore & Associates, Inc. 10370 Gould & Goodrich, Inc. 20027 Grabber, Inc. 1005 Gradient Lens Corporation 4040 GrandBand-JLea 1716 Granite Security Products, Inc. 13429 Gransfors Bruks, Inc. 10365 Great American Products 4263 Great American Tool Co., Inc. 625 Great Eastern Cutlery 3566 Green Supply, Inc. 3043 Grouse Wing Camo 1825 Grovtec US, Inc. 2227 Guay Guay Trading Co., Ltd. 2032 The Gun Room Co., LLC 2908 Gun Storage Solutions 1508 Gun Tote’n Mamas 2966 Gun Trade Association, Ltd. 2333, 13707 Gun Video/UnderTech UnderCover/Glockstore 2158 GunBroker.com 11929 GUNCLEANERS 14479 GunsAmerica.com 1925 Gunslick Pro 14540 HCO Outdoor Products 4331 HKS Products, Inc. 1306 H & C Headwear/Capco Sportswear 4464 H & M Metal Processing 1440 H-S Precision, Inc. 16751 HWI GEAR, INC. 5137 Haendler & Natermann 15351 Haix North America, Inc. 25109 Haley Vines Outdoor Collection 10319 HallMark Cutlery 431 Hallmark Dog Training Supplies 1305 Hamburger Woolen Co., Inc. 6407 Hammerhead Industries, Inc. 1220, 10873 Harrington & Richardson 14229 Harris Engineering, Inc. 3625 Harris Publications, Inc. 25111 Hartland Whitetails 2250 Hatch 12762 Hatsan Arms Company 2836 Hava L238 Hawke Sport Optics 13609a Haydel’s Game Calls 1125 Hayes Hydration & Outdoor Military Prod 2618 Heat Factory, Inc. 814 Heatmax, Inc. 2663 Heckler & Koch 13172 Hellfighter Tactical Lighting Systems 13166

S OF CO

PRESENTED BY

1010 Minute Deer Skinner 842 3M/Peltor 3950 4Sevens - Redeﬁning the Flashlight 5111 5.11 Tactical Series 10374, 10376 7.62 Design 5114 8Tex, LLC 860 9G Products, Inc. - INPRINT 2818 AA & E Leathercraft 1721 ABA 12762 ACR Electronics, Inc. 3844 ADCO Arms Co., Inc. 15437 ADS, Inc. 20415 AEE 1414 AE LIGHT 20200 ALS Technologies, Inc. 27000 API Outdoors 214 ARS Business Solutions, LLC 1928 ARY, Inc. 508 ASP, Inc. 11771 ATK 11362, 14540, 15140 AWC Systems Technology 25513 AYA - AGUIRRE Y ARANZABAL 15940 A-Square Company 13152 Accro-Met, Inc. 2929 Accu-Shot 20135 Accuracy International N. America, Inc. 20049 AccuSharp Knife Sharpeners 15424 Act-Mag SRL 12580 Action Target 14568 Adams Arms 8207 ADSTAR, Inc. 2947 Advanced Armament Corp. 14268 Advanced Interactive Systems/ Shooting Ranges International 13775 Advanced Technology International 621 Advanced Training Systems (ATS) 20557 Advantage Hunting, LLC 451 Advantage Tactical Sight 3019 Advantek Marketing 4066 Adventure Lights, Inc. 5034 Adventure Medical Kits 4142 Aetco, Inc. 10063 Aftermath Miami (Stunt Studios), A division of GAMO OUTDOOR USA, Inc. 11053 Aguila Ammunition USA 16847 Aim Sports, Inc. 118 Aimpoint, Inc. 14562 AimSHOT 1166 Aimtech Mount Systems 1044 Air Arms 2010 Air Venturi 2010 AirForce Airguns 2036 Airguns of Arizona 2333 Aker International, Inc. 11162 AKKAR Sporting Arms 16031 Al Mar Knives 16526 Alessi Holsters 2243 All Weather Outerwear 10326 Allen Company 14522 Alot Enterprise Company, Ltd. 2961 Alpha Industries 1752 Alphacasting, Inc. 11755 ALPS OutdoorZ 4050 Alta Industries 7603 Altama Footwear 27003 Altamont Company 3547 Altus Brands, LLC 2847 AlumaGrips 4127 Ambush Firearms, Inc. 20571 AmChar Wholesale, Inc. - Law Division 15161 AmChar Wholesale, Inc. 16540 AmeriBag Outdoors 15540 American Classic 2610 American Cord & Webbing Company, Inc. 10166 American Furniture Classics/ Division of Dawson Heritage Furniture 16023 American Gunsmithing Institute (AGI) 2127 American Pioneer Powder, Inc. 1343 American Plastics 720 American Riﬂe Company 3743 American Security Products Company 16323 American Spirit Arms 2736 American Tactical Imports, Inc. 16551 American Technologies Network, Corp. 11374 AmericanSnipers.org L252 Americase, Inc. 1309, 13779 AmeriGlo 20126 Ameristep 10336 Ammo-Load Worldwide, X-Treme Bullets Inc., Saginaw Machine 2926 Ammo-Up 320 Anglers Book Supply 1618 Apex Outdoor Innovations Corp. 2219 Apex International, LLC 11755 Arc’Teryx 10525 ArmaLite, Inc. 12564 Armament Technology Incorporated 20549 Armatix GmbH 15551 Armed Guns 2331 Armor Express 26103 Armorshield USA, LLC 27211

Armsan Silah San ve Tic A.S. 2642 Armscor Precision Int./ Arms Corp. of the Philippines 16860, 16957 Army Marksmanship Unit 25501 Arno Bernard Knives 146 Arnold S. Leonard Cancer Research Fund L218 ARRIETA 15940 Arrow Precision, LLC 1250 Arsenal, Inc. 11218 Artistic Plating Company 1008 Ashbury International Group, Inc. 26407 Asia Sourcing Corp. 3209 Asusa/Apex 11755 Atsko, Inc. 10959 Austin Sheridan USA, Inc. 11755 AutoGunTracker 15743 Avon Protection Systems 26209 BAE Systems 12571 BCB International, Ltd. 13707h BCS International 10035 BDS Tactical 20427 B.E. Meyers & Co., Inc. 25211 BKL Technologies, Inc. 2036 B & F System, Inc. 3944 BSA Guns/BSA Optics, A division of GAMO OUTDOOR USA, Inc. 11053 B.S.N. Technology Srl 11729 Bad Boy Buggies 1444 Badlands 10327 Badger Barrels, Inc. 2110 Badger Ordnance 20440 Balist Engineering 16757 Ballistol-Klever 15351 Bandera / Cal-Bind 2962 Barbour, Inc. 10022 Barnaul Cartridge Plant CJSC 2206 Barnes Precision Machine Inc. 8002 Barnes Bullets, Inc. 14229 Barnett Outdoors, LLC 15524, 15729 Baron Technology, Inc. 15931 Barrett 11371 Barska Optics 3258 B-Square 12762 Bates Footwear 12262 Battenfeld Technologies, Inc. 15337 Battle Lake Outdoors 10053 Beamshot-Quarton USA, Inc. 20010 Bear & Son Cutlery, Inc. 447 Bedford Industries, Inc. 2636 Beeman Precision Airguns 11757 Bell and Carlson, Inc. 4140 Bell - Ranger Outdoor Apparel 10240 Benchmade Knife Company 3052 Benchmade Knife Company, Inc. 10357 Benelli Armi S.p.A. 13154, 13356 Benelli USA 13356 Beretta U.S.A. Corp. 13956, 13962 Bergan, LLC 520 Bergara Barrels 14516 Berger Bullets 2822 Bernardelli, Vincenzo 15133 Berry’s Manufacturing, Inc. 3220 Bersa Firearms 2610 The Beta Company 20056 Bianchi 12762 Big Game Treestands 214 Big Sky Carvers 126 Big Sky Racks, Inc. 1949 Bill’s Sewing Machine Co. 5212 Bill Wiseman & Co., Inc. 2325 Birchwood Casey 1210 Black Powder Products, Inc. 14814 Black Hills Ammunition 3020 Black Hills Shooters Supply, Inc. 3225 BlackHawk Products Group 11971, 12271 Blackheart International, LLC 20214 Blackwater 3025 Blade-Tech Industries 1627 Blaser Jagdwaffen GmbH 15153 Blazer Products 1561 Blue Book Publications, Inc. 16260 Blue Force Gear, Inc. 26211 Blue Ridge Knives 822 BlueWater Ropes 20609 Bob Allen Sportswear 13412 Bob Walker’s Sprtsmn’s Outdr Strategies TV 3561 Bobster Eyewear 7407 Body Specs Sunglasses & Goggles 25010 BOGgear, LLC 1619 Bogs Footwear 10132 Boker USA, Inc. 411, 10265 Boly Media Communications Co., Ltd 3762 Bonehead Outﬁtters 3666 Border Crossing Scents/ConQuest Scents 1452 Boss Buck, Inc. 3061 Boston Leather, Inc. 15164 Boyds’ Gunstock Industries, Inc. 3825 Boyt Harness/Bob Allen Sportswear 20605 Boyt Harness Company 13412 Braztech International LC/Rossi Firearms 14251 Breaching Technologies, Inc. 27111 BreakFree 12762 Brenneke™ of America, L.P. 2903

Bresser - Explore Scientiﬁc 4063 Bridge Outdoors 1825 Bridgford Foods Corporation 4262 Brite-Strike Technologies, Inc. 8003 British Pavilion 13609 Broco, Inc. 10875 Brookwood 10163 Brookwood Companies Incorporated 14879 Brownells 805 Brownells Law Enforcement 10574 Browning 13940, 15540 Browning Archery 15540 Browning Belts 15540 Browning Camping 15540 Browning Eyewear 15540 Browning Footwear 15540 Browning Hosiery 15540 Bruce Foods/Cajun Injector, Inc. 1425 Buck Expert, Inc. 144 Buck Gardner Calls, LLC 942 Buck Knives, Inc. 14504 Buck Stop Lure Company, Inc. 16326 Buck Wear, Inc. 10547 Buffer Technologies 20330 Bug Band 2651 Bug-Out Outdoorwear, Inc. 13412 Bulldog Cases 1653 Bumar sp. z o.o. 1907 Bureau of Alcohol, Tobacco, Firearms and Explosives 2909 Burris Company, Inc. 12755 Bushmaster Firearms International, LLC 14229 Bushnell Outdoor Products 12519 Business Control Systems Corp. 1719 Butler Creek Corp. 12519 C&A Marketing, Inc. 3850 CAS Hanwei 808 CCI Ammunition 14540 CGTech 1749 CJ Weapons Accessories 20430 CMMG, Inc. 27011 CRKT 10065 CTC Defense 15555 CZ-USA 16354 Caesar Guerini USA 2632 Cali’co Hardwoods, Inc. 15436 California Competition Works/Young MFG. 6402 CALVI S.p.A. 11729 Camdex, Inc. 15360 CamelBak Products 10779 Camera di Commercio Brescia Pro-Brixia 11729, 11934 Camero 7408 Camerons Products 3928 Camillus Cutlery 1410 Cammenga Company, LLC 3828 Camo Unlimited 925 C-More Systems 11175 Camouﬂage Face Paint 727 Camp Chef 560 CampCo/Smith & Wesson Watches/ UZI/HUMVEE 7209 Canik 55 3215 Cannon Safe, Inc. 14223 Careco Multimedia, Inc. 16221 Carl Zeiss Optronics GmbH 27203 Carl Zeiss Sports Optics, LLC 13913 Carlson’s Choke Tubes 1318 Carson Optical 810 Cartuchos Saga 15740 Caspian Arms, Ltd. 14838 Cass Creek 2847 Cejay Engineering, LLC 6207 Celerant Technology Corp. 616 Center Mass, Inc. 26410 Century International Arms, Inc. 10267, 15933 Cerakote Firearm Coatings 3420 Cervelle POS Software 3949 Chamber Check 5217 Champion Safe Co. 2603 Champion Traps and Targets 14540 Chapin International 1230 Check-Mate Industries, Inc. 16042 Cheddite France 4225 Chengdu Lis Business 3741 CHIAPPA FIREARMS Armi Sport di Chiappa Silvia e C. SNC 11729 China Shenzhen Aimbond Entrprs Co. 228 Chip McCormick Custom, LLC 3325 Chippewa Boot Company 10224 Chongqing Deron Instrument Mfg. Co. 1052 Chongqing Jizhou Enterprise Co. 632 Chonwoo Corporation 7308 Chris Reeve Knives 1327 Christensen Arms 2304, 6605 Christian Sportsmens Fellowship Int. L247 Christie’s Products 2310 Cimarron Firearms Company, Inc. 16529 Citadel (Cambodia) Pt, Ltd. 3831 Clark County Shooting Park L233 Classic Accessories 10551 Classic Old West Styles 16451 Claybuster Wads 16855

Cleanwaste 2119 Clenzoil Worldwide, LLC 4466 Clever SRL 11729 Cliff Weil, Inc. 4344 Club Red, Inc. 11212 Clymer Precision 16351 ® CMere Deer 2658 Coastal Pet Prods (Remington Sprtng Dog) 15429 Coast Products 15120 Cobra Enterprises of Utah, Inc. 2622 Cockpit USA, Inc. 5128 The Coleman Company, Inc. 10544 Collector’s Armoury, Ltd. 1714 Colonial Arms, Inc. 15856 Colorado Gun Sales 2617 Colt Defense, LLC 12562 Colt’s Manufacturing Company, LLC 12529 Columbia River Knife & Tool 414 Columbia Southern University 7605 ® COMBAT RESCUE SLING 8407 Combined Tactical Systems 20119 Cometa Airguns 15740 Compass Industries, Inc. 1611 Concealed Designs, LLC 7607 The Concealment Shop, Inc. 4260 Concept Development Corporation 3205 Condor Outdoor Products 25403 Condor Tool & Knife, Inc. 919 Consorzio Armaioli Italiani 11729 Consorzio Coltellinai Maniago SRL 11729 Converse Work And Rockport Works Duty And Uniform Footwear 10079 Cooper Firearms of Montana, Inc. 2047 Cor-Bon/Glaser 14571 Corcoran & Matterhorn Footwear 10674 Core 15 Riﬂe Systems/Bluegrass Armory 2831 CORSIVIA 15740 Counter Assault Pepper Sprays 20137 Counter Sniper Military Optical Gunsight 13166 Crackshot Corporation 3849 Creative Castings 540 Creative Pet Products 1720, 20227 Crimson Trace Corporation 16733 Critical Safety Equipment, LLC 8002 Crooked Horn Outﬁtters 2247 Crosman Corporation, Inc. 12740, 13540 Crye Precision, LLC 8103, 8107 Cuddeback 1263 Custom Metal Crafters 7406 Cybergun 3025 Cybergun/Soft Air USA/Palco/Spartan/ Blackwater/SMK/Inokatsu/Tech Group 3025 Cygnus Law Enforcement Group 5224 Cylinder & Slide, Inc. 3422 CzechPoint, Inc. 3520 DAC Technologies 3832 DHP, Ltd. 13707c DMT - Diamond Machining Technology 825 DNZ Products, LLC 1563 D & H Industries 2239 DPMS Firearms, LLC 14229 DRS Technologies 26010 D.S.A., Inc. 16333 DSM Safety Products LLC 5202 D.T. Systems, Inc. 1805 Dakomax 8002 Dakota Arms, LLC 14229 Dallas Safari Club 2030 Damascus Protective Gear 20071 Danalco, Inc. 10029 Dan’s Whetstone Company, Inc. 3266 Daniel Defense, Inc. 20271, 20371, 20471 Danner Footwear 10770 Dark Operations Fighting Knives 13166 Dark Ops Holdings 13166 Darn Tough Vermont 866 Davidson’s 12745 Day Six Outdoors 240 DDupleks, Ltd. 2716 Decot Hy-Wyd Sport Glasses, Inc. 1244 Defense Products, Inc. 20171 Defense Technology 12762 Del-Ton, Inc. 25407 DeLorme 647 DeSantis Holster and Leather Goods Co. 840 Desert Tactical Arms 26502 Desiccare, Inc. 1658 Diamondback Tactical 20249 Diamondhead USA, Inc. 8503 DIANA 15351 Dillon Aero, Inc. 8009 Dillon Precision Products, Inc. 3014 Ding Zing Chemical Products Co., Ltd. 120 Display Solutions of Topeka 2025 Dixie Gun Works, Inc. 16748 Do-All Outdoors 3251 Dogtra Company 1255 Dokken Dog Supply, Inc. 1358 Don Hume Leathergoods 10672 DoubleStar/J&T Distributing/Ace 20061, 20063 Down Range Mfg., LLC 2819 Draeger Safety, Inc. 7307 Dri Duck Traders 10321

DRIFIRE 208 DryGuy, LLC 4342 Du-Lite Corporation 1614, 10774 Duck Commander Co., Inc. 421 DUCKS&BUCKS Cart Hunting Blinds 1061 DUKE Tactical & Athletic Products 5000 Dummies Unlimited, Inc. 27109 Dunwiddie Custom Packaging 1562 DuraCoat Firearm Finishes 20243 DutySmith 5235 E.A.R., Inc./Insta-Mold Div. 1144, 1244 EMA Tactical 7003 E.M.F. Company, Inc. 16348 ER Shaw/Small Arms Mfg. 2114 ESS Eye Pro 25303 EXA - International Sporting Arms, Security and Outdoor Show 11729 EZE-LAP Diamond Products 833 Eagle Grips, Inc. 16244 Eagle Imports, Inc. 2610 Eagle Industries 11362 Ear Phone Connection 20553 Eastman Outdoors 1241 E-Z Pull Trigger 3927 Eberlestock 1108 Ed Brown Products, Inc. 15960 EdgeCraft Corporation 225 Edgemaker Company, The 2920 El Paso Saddlery 16531 Elastic Products 10957 Elder Hosiery Mills, Inc. 10033 Eley Hawk Limited 13609d Eley , Ltd. 13609b Eley , Ltd. 13609c Elite Defense 20159 Elite First Aid, Inc. 5123 Elite Iron, LLC 7002 Elite K-9, Inc. 8509 Elite Survival Systems 10775 Ellett Brothers 13905 Elvex Corp. 2049 Elzetta Design, LLC 8406 Emco Supply, Inc. 3620 Emerson Knives, Inc. 10679 Empire Pewter Manufacturing 1340 Energizer Holdings 3649 ENGEL USA 1431 Environ-Metal, Inc. 2233 EOTech 20159 Epilog Laser 4325 ESEE Knives 6110 Essential Gear, Inc. 3961 European American Armory Corp. 16343 Eurotarget S.r.l. 11729 Eurotech & Partners 1252 Eva-dry 1463 Evans Sports, Inc. 13905 Everest Bag - Soady Co. 220 Evolution/LBT/TD 26307 Evolved Habitats 15729 Extreme Dimension Wildlife Calls, LLC 3058 Extreme Shock USA 2117 ExtremeBeam Tactical 6113 Exxel Outdoors 10124 F.A.I.R. Srl 11934 F.A.P. F. LLI Pietta SNC 11729 FFLGuard 15743 FMG Publications 16329 FNH USA 13462 F.T.C. (Friedheim Tool) 3211 FTS Technologies, LLC 5203 Fab Defense 20138 FailZero 7110 Falcon Industries 20001 Famous Trails 247 Faulk’s Game Call Company, Inc. 1308 FAUSTI 16556 Feather Flage “Ducks in a Row Camo” 106 Federal Premium Ammunition 14540 Feijuang International Corp. 5219 Field & Stream Heroes of Conservation Presented by Toyota 1027 Fifty Caliber Shooter’s Association, Inc. 2017 Filson 15724 Final Approach 12519 Fiocchi of America, Inc. 15944 Fireﬁeld 1549 First-Light USA, LLC 20414 First Lite 2105 Fisher Space Pen Co. 2852 Flambeau Outdoors 14822 FlashFog - SECURITY FOG 117 FLIR Systems, Inc. 6506, 6507 FLITZ International, Ltd. 1204 Fobus Holsters 11966 Foiles Migrators, Inc. 1258 FoodSaver 3655 Force One, LLC 8303 Forensics Source 12762 Forrester Manufacturing 420 Forster Products, Inc. 16242 Fort Knox, Inc. 1710 Foshan City Nanhai Weihong Mold Prods 819

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