SHOT Business -- January 2016

THE MAN BEHIND THE CAMO REVOLUTION VOLUME 24, NUMBER 1 • JANUARY 2016

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Manufacturers are responding to consumer requests for more variety on the shelves, so this year you’ll be able to offer a wide assortment of feature-laden rifles, shotguns, and handguns ∕∕ PG. 27 GOOD STUFF

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S H OT B U S I N ES S

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JANUARY 2016

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CONTENTS

VOLUME 24, ISSUE 1

Departments 22

4 7

27

Features

28

36 44

RIFLES 2016 Survival rifles, utility rifles, anniversary rifles, and a mixture of new hunting rifles will all be available this year, and the wide spread of price points means there will be something for everyone and anyone. BY RICHARD MANN SHOTGUNS 2016 Given the variety of new offerings this year,

customers should find a lot to like. BY RICHARD MANN HANDGUNS 2016 This category contains the top-selling firearms in

America. To meet the continued demand, manufacturers are rolling out new models in all sizes and shapes. BY RICHARD MANN

NSSF Update 14

precludes the EPA from asserting authority over ammunition and its components parts; #GUNVOTE has good news for you

FROM THE NSSF A banner

year for government relations

16 17

NSSF DELIVERS VALUE

Having the right information is essential in making important decisions. That’s one reason Browning has an NSSF membership UPDATE Congressional

passage of legislation

18

20 22 52 54 58

EDITOR’S NOTE Digital

footprints in your store NEWS BRIEFS Rocky’s new Venator camo pattern; Mystery Ranch develops a new pack frame; the man behind Browning’s clothing line retires FIRING LINE Winchester

Super X3 Sporting UNDERCOVER SHOPPER Coastal North

Carolina retailers really know 3-Gun GOOD STUFF Hornady

unveils revolutionary polymer-tip ammo WHAT’S SELLING WHERE NEW PRODUCTS Gerber

39 Series Micarta; Browning rechargeable flashlight; Caldwell action-camera mount

58

RETAILER TOOLBOX Four

special classes being held during SHOT Show are designed to teach retailers how to address today’s biggest challenges and opportunities

JANUARY 2016 ❚ SHOT BUSINESS ❚ 3

EDITOR’S NOTE

NSSF

Digital Footprints Tracking customers in your store

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ichRelevance, by the company’s own assertion, “is the global leader in omnichannel personalization.”

When I first encountered that sentence, I had to stop and think about it. Then I said to myself, “Omnichannel personalization? What the hell is that?”

Basically, “omnichannel personalization” is the process by which retailers present personalized content to each consumer, regardless of the access channel, time, and location. In essence, it’s a sophisticated search engine that uses digital technology (in many cases, whatever mobile device you happen to have on you while you walk through a store) to provide personalized, targeted product recommendations, without necessarily engaging the customer face-to-face. If it sounds kind of creepy, it is. But in the future, you will see more of it.

Because this kind of shopping experience is the way of the future, RichRelevance thought it important to look into consumer attitudes toward the process, rating various aspects as “Cool” or “Creepy.” Under the “Cool” category, two areas received overwhelming approval. First, the ability to scan a product on your mobile device to see product reviews and recommendations for other items you might like; second, an interactive map on your mobile phone that shows exactly where items are located and charts your most efficient path through the store. In the “Getting Creepy” category, the survey found less support for the practice of eliminating traditional price tags on the products.

Instead, digital screens display 4 ❚ SHOT BUSINESS ❚ JANUARY 2016

prices that are tailored just to you.

And in the full “Creepy” mode was facial recognition technology that identifies age and gender to target advertisements on digital screens; the ability for a salesperson to greet you by name when you enter a store because your mobile phone signals your entrance; and facial recognition technology that identifies you as a high-value shopper and relays this information to a sales associate.

“Our study shows that retailers need to focus on digital store capabilities that drive engagement and convenience by making sure the right products and content are always available to shoppers,” says Diane Kegley, RichRelevance’s CMO. “Retailers have a huge opportunity to leverage their biggest asset, the store, to gain an edge when it comes to customer experience.”

That said, the survey also revealed that, not surprisingly, younger shoppers were less bothered by all this than were older customers.

Shooting sports retailers with a small footprint may not need to focus on any of this, but larger enterprises may find an investment in digital technology will pay off.

Slaton L. White, Editor

SLATON L. WHITE, Editor

James A. Walsh, Art Director Margaret M. Nussey, Managing Editor David E. Petzal, Shooting Editor Mike Toth, Special Projects Editor Judith Weber, Production Manager Maribel Martin, Senior Administrative Assistant CONTRIBUTING EDITORS

Larry Ahlman, Barbara Baird, Scott Bestul, Philip Bourjaily, Christopher Cogley, David Draper, Jock Elliott, William F. Kendy, Mark Kayser, Richard Mann, Peter B. Mathiesen, Brian McCombie, Tom Mohrhauser, Robert Sadowski, Robert F. Staeger, Peter Suciu, Wayne Van Zwoll

ADVERTISING: 212-779-5316

Gregory D. Gatto, Vice President, Publishing Director Brian Peterson, Western Sporting Goods Sales Katie Logan, Southern Sporting Goods Sales David Hawkey, Northeast Sporting Goods Sales Elizabeth Burnham Murphy, Chief Marketing Officer Ingrid Reslmaier, Marketing Design Director

BUSINESS OPERATIONS

Tara Bisciello, Business Manager

CONSUMER MARKETING

Robert M. Cohn, Consumer Marketing Director Barbara Brooker, Fulfillment Manager

MANUFACTURING

Michelle Doster, Group Production Director Maggie Thompson, Production Manager

BONNIER

Chairman, Tomas Franzén Chief Executive Officer, Eric Zinczenko Chief Operating Officer, David Ritchie Chief Marketing Officer, Elizabeth Burnham Murphy Chief Digital Revenue Officer, Sean Holzman Vice President, Integrated Sales, John Graney Vice President, Production, Lisa Earlywine Vice President, Consumer Marketing, John Reese Vice President, Digital Audience Development, Jennifer Anderson Vice President, Digital Operations, David Butler Vice President, Public Relations, Perri Dorset General Counsel, Jeremy Thompson

SHOT Business (ISSN 1081-8618) is published 7 times a year in January, February/March, April/May, June/July, August/September, October/ November and December by Bonnier Corporation, 2 Park Avenue, New York, NY 10016-5695, and is the official publication of the National Shooting Sports Foundation, Flintlock Ridge Office Center, 11 Mile Hill Road, Newtown, CT 06470 (203-426-1320). Volume 24, issue 1, Copyright © 2016 by the National Shooting Sports Foundation. All rights reserved. Editorial, circulation, production and advertising offices are located at 2 Park Avenue, New York, NY 10016-5695 (212-779-5000). Free to qualified subscribers; available to non-qualified subscribers for $25 per year. Single-copy issues are available for $5 each. Send check, payable to NSSF, to: SHOT Business, c/o NSSF, 11 Mile Hill Road, Newtown, CT 06470-2359. SHOT Business accepts no responsibility for unsolicited manuscripts and photographs. All correspondence should be accompanied by a stamped, self-addressed envelope. Requests for media kits and advertising information should be directed to Katy Marinaro, Bonnier Corporation, 625 N. Michigan Ave., Ste. 1270, Chicago, IL 60611.

Periodicals postage paid at New York, NY, and at additional mailing offices.

Printed in the USA. For Customer Service and Subscription questions, such as Renewals, Address Changes, Email Preferences, Billing and Account Status, go to: shotbusiness .com/cs. You can also email SBZcustserv@cdsfulfllment.com, in the U.S. call toll-free 866-615-4345, outside the U.S. call 515-237-3697, or write to SHOT Business, 2 Park Ave., New York, NY 10016. For editorial inquiries, write to Slaton L. White, SHOT Business, 2 Park Ave., New York, NY 10016 REPRINTS: E-mail reprints@bonniercorp.com. POSTMASTER: Please send address changes to SHOT Business, P.O. Box 6364 Harlan, IA 51593.

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PROMOTIONS

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AWARDS

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OUTREACH

Rocky Launches New Camo Pattern

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ocky has applied its hunting expertise to leading outdoor footwear and apparel for more than 30 years, always utilizing camouflage patterns developed by others. No more. For the first time in the company’s history, Rocky is launching its own camo pattern, Venator, available on select footwear and apparel collections starting this year.

Rocky’s product development team set weight pants, designed to allow hunters to out to create a versatile camo, one that remove burrs with a simple swipe of the would provide cover throughout a wide hand; Rocky Grip technology in the lightvariety of terrains and vegetation. More weight gloves, to keep the gloves secure for than two years’ worth of field research and added dexterity; and Aero-thermo-block gel development has led to Venator, a camo in the heavy gloves, to block heat from pattern made for stalking the Western escaping and keep hands warm. plains, climbing a Midwestern treestand, or The full apparel line includes perforpushing through Southern brush. mance base layers, a lightweight jacket and “Rocky has always produced versatile pants, mid-weight jacket and pants, parka, footwear and apparel, gear that you can raingear, two sets of gloves, and a hat. use in numerous situations. So it only According to Gottke, the Stratum boots made sense for us to launch a camo patstart with a sport last to create an athletic tern that delivers in different environshoe–like fit, feature an aggressive 7mm ments,” says Jordan Gottke, Rocky’s marlug depth on the outsole, and the Rocky keting director. “As Terra footbed for ultiwith every product mate comfort. “The Rocky creates, we’ve Rocky Stratum foottested this pattern, and wear is built to keep we know it will peryou moving on those form in the field.” long hikes and hunts,” Gottke also says the he says. “From the Venator camo pattern aggressive outsole to will be featured on the the sporty, comfortable Stratum line of layered fit, these boots are built apparel and accessories for the long haul.” as well as on Stratum The waterproof, footwear in Rocky’s fall non-insulated boots are 2016 lineup. “Our new available in 5-inch and Stratum apparel system 6-inch versions. The is designed to layer well uppers are made from and adapt to a wide brown leather, with The new Venator camo pattern accents in the new range of conditions. will appear on select Rocky We’ve also launched Venator camo pattern. products this year. (rockyboots.com) several new technologies in this gear that we feel will give hunters an edge in the field.”

This product is from New technologies available in the sustainably managed Stratum collection include a dry-release perforests and controlled formance-fleece base layer that wicks moissources. ture away from the body without adding weight; burr-resistant materials in the mid-

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Aguila, the largest ammunition manufacturer in Latin America, is now bringing a rebranded line of shotshells to the United States. Offerings include a competition line for skeet, trap, and sporting clays, as well as an exclusive pigeon load. Shot sizes will be Nos. 7.5, 8, 9, and buckshot in standard- and high-velocitiy versions, in 12-gauge, 16-gauge, 20-gauge, and .410.

The manufactuer will also be offering than five decades. We’re excited to show its Minishell, designed to provide good the U.S. market the Aguila advantage.” velocities in a 1 ¾-inch shell that allows The product introduction also features for higher magazine capacities without bold, new packaging designed to comsacrificing performance. The low-recoil mand attention at retail. The modern, Minishell is suitable for over/under shotyet sleek, designs reflect Aguila’s dedicaguns and will be available tion to modernizing the in No. 7½ shot, slug, and brand while delivering a buckshot. quality product across “Aguila’s shotshell line market segments. has something for every“Our team is working one, whether the applicadiligently to elevate the tion is hunting, competiAguila brand in North tion, clays, or home America,” says Kristi defense,” says Rod Taylor, Drawe, director of marketAguila’s director of manuing. “You will continue to facturing. “Hunters and see more of Aguila competitive shooters across Ammunition in the coming High-velocity loads Latin America have relied months. New packaging is will now be available in only the beginning.” on the affordable perforseveral shot sizes. (aguilaammo.com) mance of Aguila for more

Magnum Research Releases Last “Exotics” Following on the heels of the successful limited-edition Desert Eagle Mark XIX animal prints introduced early in 2015, Magnum Research now completes the series with the introduction of the limited-edition Kryptek Typhon and the Zebra. Both are available in either .50 AE or .44 Mag. “The excitement among our dealers with the Desert Eagle animal prints was confirmation that consumers really do want something a little bit different than what they are used to seeing. The Cheetah, Kryptek Highlander, and Snakeskin Desert Eagles sold very rapidly,” says Frank Harris, vice president of sales and marketing. “When you take the largest, most powerful handgun in the world and marry it with a unique animal print, the gun-buying public really takes notice.”

The two new designs—Kryptek Typhon and Zebra patterns—use a water transfer method. It has been extensively tested for durability and has proven to be very tough—even cleaning solvents and acetone will not soften or damage the finish.

The Desert Eagle .50 AE is a gas-

Magnum Research’s animal print Desert Eagles have been a big hit.

operated, semi-automatic pistol with a 7-round capacity in .50 AE and an 8-round capacity in .44 Magnum. Both guns mea-

sure 10.75 inches in length with a 6-inch barrel. Slide width is 1.25 inches, height 6.25 inches, and the weight with an empty magazine is approximately 4 lbs. 5.8 oz. in .50 AE, and 4 lbs. 6.6 oz. in the .44 Mag. It has a trigger reach of 2.75 inches and a sight radius of 8.5 inches with the 6-inch barrel. The construction of the Desert Eagle utilizes the latest CNC machine technology, providing exacting specifications with tight tolerances to create a work of art in a precision firearm. The grip is anatomically formed and provides an ideal handseating angle for two-handed shooting for comfortable, rapid, and accurate firing. A Weaver-style accessory rail allows for aftermarket optics and scope rings. Models are available only while supplies last. SRP: $1,793. (magnumresearch.com)

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Mystery Ranch Provides Hunters With a New Backbone Vapur, Mossy Hauling out elk quarters is one of the toughest tasks any backcountry hunter can undertake.

Mystery Ranch believes its new line of packs—the Wilderness Series—can make the process a whole lot more bearable. That’s because the packs benefit from the new Guide Light Frame, an ultralight and ultra-strong foundation for each of the new packs.

“We believe the Guide Light Frame will become the new standard in the industry for backcountry hunters and guides who have been looking for an innovative solution to help the harvest process suck less,” says Ryan Holm, Mystery Ranch’s marketing manager.

The Guide Light Frame is lighter and taller than its predecessors. But that’s not all. The frame has also been designed to get stiffer as more weight is added,

enabling hunters to be more nimble during the stalk and more stabilized on the extraction.

“You won’t find any B-grade materials to save a few nickels or ounces here,” says Holm. “We cut no corners to save a few minutes in production.

These packs are for sportsmen who seek the highest quality— both in their hunts and in their gear.”

Holm says the Redirect waist belt allows a very tight fit without a hunter having to exert extra pressure on the strap. “The result is a more ergonomic fit to keep the load from shifting while in use.

In addition, a fully tunable torso adjustment aids in perfect load placement, and an incorporated load-lifter extension allows better posture and greater functional stability for long packs with heavy weight.” (mysteryranch.com)

COMING SOON.

Oak Partner For Camo Water Bottle

Vapur, manufacturer of the flexible, reusable Anti-Bottle, is partnering with Mossy Oak in the launch of the new Mossy Oak Break-Up Infinity Bottle. “The flexible, lightweight features of the Vapur bottle make it an ideal hydration solution for hunters and fishermen. This was a natural next step for Vapur, and we are excited to be partnering with Mossy Oak to make it happen.

We see a lot of potential for Vapur in this market, and we look forward to what the future holds,” says Brent Reinke, cofounder of Vapur.

Weighing just a few ounces (85 percent lighter than a rigid bottle), the Mossy Oak BreakUp Infinity Bottle is BPA-free, dishwasher-safe, made in the U.S., and freezable. SRP: $11.99, .7-liter bottle. (vapur.us)

Laserguard® Pro™ is taking Standard Equipment to the next level. Combining a Red Laser Sight and 150-Lumen LED White Light with Crimson Trace patented Instinctive Activation™.

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The reusable and flexible camopattern Vapur water bottle weighs only a few ounces.

Tested Tough

Many hunters think being a guide would be an ideal job—until they confront reality.

Guiding is a demanding vocation, one that requires a wide variety of skills to do well.

In a similar vein, shooters might believe that product testing would be a lot of fun, but the reality is a bit different. Dedicated product testers spend hours punching paper targets. Frankly, it’s exhausting work.

But for a shooting sports manufacturer, that’s the only way to find out how well that product will perform in the long run.

“We have more than 50 certified shooters here at Crimson Trace, and this year they will shoot more than 100,000 rounds,” says Charlie Sunderlin, Crimson Trace armorer. “Product testing can be a grueling affair, with thousands of rounds shot through a single firearm during the process. Sometimes the firearm fails well before the Crimson Trace laser sight testing is completed. This testing process is not for weak or poorly designed products.”

All product test shooters are required to wear ear and eye protection, and are limited to no more than 500 rounds (or fewer with some firearms) per day. Shooters also follow all range safety rules and adhere to standard hygiene rules regarding exposure to lead. Testing can be an endurance event. Testers often tape fingers and hands to prevent blisters or wear shooting gloves to offset hand fatigue. Along with the physical challenges are the pages of paperwork and forms to be completed regarding the product’s performance.

Sunderlin notes that Crimson Trace product testing is so challenging that a specially designed pneumatic test shooting machine also failed. “It simply could not handle the high volume of rounds and the resulting recoil,” he says. “That machine was replaced by the 50-plus test shooters who volunteer to test new products before those items are released to the retail market.”

The good news for consumers is that this rigorous product testing results in high-performing, reliable products. “We believe our testing methods and standards are unequaled in the shooting sports industry,” he says. “As a result, Crimson Trace creates products that firearms owners, shooters, law enforcement, and soldiers can rely on.” (crimsontrace.com)

Crimson Trace products undergo a rigorous testing process to assure functionality.

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NEWS BRIEFS

Mark Frances first made waves with Browning’s HydroFleece, which revolutionized the industry.

The Man Behind the Camo Clothing Revolution Mark Frances, Browning’s apparel manager, is set to hang up his scissors after 45 years

If you’ve ever hunted in the rain and cold, you should probably send Mark Frances a thank-you card for keeping you dry and warm. Or better yet, pen him a congratulatory note: The longtime Browning employee is retiring after 45 years with the Utah-based firearms and hunting company. For the last 20 years, the senior product manager of apparel for Browning has been at the development and design forefront of some of the biggest advances in clothing and outerwear for hunters. During his tenure, Browning

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brought new fabrics and advanced technologies to a segment of the market that had been heavily garbed in materials not wholly suited for the hunter’s environment.

While still a student at nearby Weber State, Frances got his start at Browning in 1971, serving as chauffeur and go-fer for Val Browning. From that entry-level position, he worked up through the company, learning everything he could, before volunteering for an open position in apparel during a period when sourcing was headed overseas. In his new position, Frances was part of the first overseas team to work and develop relationships with manufacturing facilities in Asia.

“Being young and naïve, I said, ‘I’ll do that,’ not knowing what I had gotten myself into,” says Frances. “Browning has been very good to me. I was a kid, wet behind the ears, and they let me grow at my own pace. I did all kinds of things in product development, but I always had my eye on apparel, as I liked that category. It’s been a lot of fun, with a lot of challenges and a few successes.”

Always humble, Frances’ “few” successes mark some of the most important advancements for hunters, including Browning Hydro-Fleece. Launched in 1993, Hydro-Fleece was without question the first waterproof, breathable rainwear that was also quiet. It was a game-changer in the way hunters could stay protected and concealed in any weather conditions. He also created Browning’s down program, working to adapt the traditional insulation

The new Speed line, which features an athletic fit, is Frances’ final innovation.

for modern hunters. More recently, Frances and Browning introduced hunters to nextgeneration synthetic insulations, and was among the first apparel designers to build Primaloft into hunting clothing.

Not one to rest on his laurels, Frances plans to go out on top. His latest project is the Speed line of athletic-inspired hunting clothing, which features what Frances is calling a “hero-fit” for backcountry athletes, and Browning-exclusive ATACS camo. This

advanced combination of fit, features, and camo is designed to be the pinnacle of Browning’s line of hunting apparel.

“Browning wouldn’t be where it is now in the clothing world without Mark Frances—and, frankly, neither would the industry,” says Travis Hall, president and CEO of Browning. “The innovations he pioneered at Browning revolutionized performance technical apparel in the hunting market.”—David Draper

U P D AT E

FROM THE NSSF

Government Relations Team Has Banner Year Significant legislative victories involving ammo, suppressors, hunting, and anti-gun programs highlighted 2015—but there are more challenges ahead

N

SSF’s No. 1 strategic goal is to promote and protect our industry in the legislative, regulatory, and legal areas in a proactive and timely manner. Our expanding government relations efforts are the primary reason most companies belong to NSSF. We achieved some significant victories in 2015, but there are major challenges ahead. The stakes for our industry couldn’t be higher than they will be in the 2016 elections, where the contrast between Democrats and Republicans on various gun issues couldn’t be starker.

The #GUNVOTE could very well decide whether the Clintons take up residence in the White House once again and renew their all-out assault on our industry, and whether New York Sen. Charles Schumer (Dem.) will become the next Majority Leader of the U.S. Senate. So while we savor our accomplishments of this past year, we need to join together as an industry in 2016 and work to ensure that our industry not only survives, but continues to grow and prosper.

D.C. OFFICE IN FULL SWING ➤ Last

year, 2015, was the first full year of the expanded NSSF Washington, D.C., Government Relations office.

After a successful SHOT Show, it didn’t take long for our team to come into its own as it embarked on its first full year in operation.

In February, the Bureau of Alcohol, Tobacco, Firearms, and Explosives (ATF) issued its armor-piercing “framework” proposal that, among

14 ❚ SHOT BUSINESS ❚ JANUARY 2016

other things, sought to ban the sale of M855 “green tip” ammunition—ammunition that’s popular for target shooting in modern sporting rifles—by repealing its 30-year-old “sporting purpose” exemption. NSSF led the fight to stop ATF’s regulatory overreach by educating our allies in Congress.

We also brought national media attention to the issue, and helped rally grassroots gun owners, who sent ATF a record 311,000 comments.

By mid-March, ATF had withdrawn the proposal.

Unfortunately, ATF continues to sit on more than 30 “sporting purpose” exemption applications for alternative rifle hunting ammunition. In October, Rep. Brian Babin (R-TX) introduced the NSSFsupported Alternative Ammunition Manufacturing Act (H.R. 3802) to help ensure ammunition manufacturers gain the certainty needed to produce alternative types of ammo. The measure requires the ATF to issue a ruling within 60 days

of receiving an exemption application.

In April, our Washington, D.C., office hosted our most successful and well-attended Congressional Fly-In yet.

More than 50 executives from NSSF leading companies attended. The Fly-In is one of the most important tools in our government relations toolbox that is used to advance our industry’s federal legislative agenda.

The spring of 2015 also saw the reintroduction of the Bipartisan Sportsmen’s Act, the most significant pro-sportsmen bill in a generation. Among other provisions, the bill would provide more flexibility to state fish and game agencies in their use of Pittman-Robertson excise tax dollars for constructing and maintaining public shooting ranges, just as it works to increase access and opportunities for hunters and target shooters on public lands. The House version of the bill, known as the Sportsmen’s Heritage and Recreational Enhancement (SHARE) Act

of 2015, was also introduced. We remain hopeful the bill can soon move forward in the Senate in a bipartisan fashion during 2016.

STOPPING THE CHOKE ➤ Working

closely with Rep. Blaine Luetkemeyer (R-MO), NSSF helped force the Federal Deposit Insurance Company (FDIC) to cease its discriminatory, anti-firearms-industry program known as Operation Choke Point, which coerced banks and financial services institutions to withhold services or refuse to do business with members of our industry. NSSF’s efforts to stop discrimination against members of the firearms and ammunition industry were further expanded with the introduction of the Firearms Industry Nondiscrimination Act (FIND Act) in several states.

The FIND Act would make it an unlawful business practice to refuse to provide goods or services solely

B Y L AW R E N C E K E A N E , N S S F S E N I O R V I C E P R E S I D E N T A N D G E N E R A L C O U N S E L

because a business or individual is engaged in the lawful commerce of firearms or ammunition products. NSSF will continue to work toward passage of the FIND Act on the state front in 2016.

One of our proudest moments came when Maryland enacted NSSFsupported legislation and repealed its failed ballistics imaging law. NSSF had previously succeeded in getting New York’s system repealed in 2012. The victory in Maryland brought to a close a failed gun control experiment that never solved a single crime, but cost our industry and taxpayers millions of dollars. Today, “firearms microstamping” and so-called “smart guns” are touted by gun control groups as a gun violence panacea, just like these same groups described ballistics imaging 15 years ago.

NSSF continued to make progress in our ongoing FixNICS campaign, when Vermont became the 16th state to pass NSSF’s FixNICS language. This language requires the state to report to NICS those records documenting that someone is a prohibited person.

Many don’t realize it, but Colonial-era “blue laws” still on the books in several Eastern states make it illegal to hunt on Sundays.

But the NSSF-led Sunday Hunting Coalition, using economic impact and common sense, scored another important victory this year when North Carolina changed its law to allow for Sunday hunting. In 2016, the Sunday Hunting Coalition will continue its

effort to repeal the remaining “blue laws” in states like West Virginia, Pennsylvania, and Maine. It will take time and effort, but we will not be deterred.

UNSUPPRESSING SUPPRESSORS ➤ With

nearly 800,000 suppressors in circulation and consumer demand growing by more than 30 percent a year, NSSF has taken a greater role in supporting efforts to legalize the ownership and use of suppressors for recreational shooting, self-defense, and hunting. In 2015 alone, three states legalized the use of suppressors for all lawful hunting, bringing the total to 37 states that allow hunting with suppressors.

Additionally, Minnesota and Vermont legalized the ownership and use of suppressors; the addition of these two states now makes it legal to own and use suppressors in 41 states. NSSF will continue to work toward normalizing the use of suppressors, as well as reducing the paperwork and inherent delays, with the ultimate goal of having suppressors removed from National Firearms Act regulations and simply be regulated like non-NFA firearms.

NSSF achieved some important victories in the courtroom during 2015.

After a long battle, NSSF prevailed in preventing the Center for Biological Diversity and similar antihunting organizations from pursuing their goal of having the EPA ban traditional ammunition under the Toxic Substances Control

Act. The U.S. Court of Appeals ruled against the CBD, holding that ammunition is beyond the EPA’s regulatory reach. In late November, Congress further clarified that the EPA does not have authority to regulate ammunition and its components.

One of the gun control community’s ever-evolving tactics is to push for more gun control at the local level. That’s why NSSF, along with one of its member retailers, joined forces with the NRA and Second Amendment Foundation to challenge the City of Seattle’s latest attempt to skirt the Washington State firearms preemption statute. In the summer of 2015, Seattle passed a firearms and ammunition tax ordinance that would levy a $25 tax on the sale of every firearm, and a tax ranging from $.02 to $.05 on each round of ammunition sold at retail. The purpose of the tax is to drive retailers out of business and impose a Second Amendment “poll tax.” We filed a summary judgment motion in November.

A POSITIVE FUTURE ➤ Without

question, NSSF members are benefitting from our enhanced presence on Capitol Hill.

The D.C. press corps now routinely seeks out NSSF for comment on legislative and regulatory developments that affect our industry. And NSSF is now frequently referred to as the nation’s second most powerful gun rights group, even as liberal anti-gun media outlets wrongly refer to the

National Rifle Association as the “corporate gun lobby.” NRA—the most powerful lobbying group in the nation on any issue— represents its individual members, a membership that includes virtually all of us who work in the industry (and if you’re not an NRA member, you should be). But, as you know, the NSSF, as the trade association for America’s firearms, ammunition, hunting, and shooting sports industry, is “The Voice of Industry” on Capitol Hill and in state capitals all across America.

NSSF is proud to be the “corporate gun lobby.”

Protecting our industry is why the NSSF formed a Political Action Committee several years ago, which we know will be very active in 2016. To learn more about the NSSF PAC, go to NSSFPAC.org.

In 2016, NSSF will expand its #GUNVOTE campaign to encourage gun owners, hunters, and sportsmen across the country to register to vote, to learn where the candidates stand on the Second Amendment and conservation issues we all care deeply about, and, come Election Day, to #GUNVOTE. JANUARY 2016 ❚ SHOT BUSINESS ❚ 15

U P D AT E

NSSF Delivers Value

ONE MEMBER’S EXPERIENCE

NSSF Research

T

he National Shooting Sports Foundation is home to an outstanding library of cutting-edge research created to help our members better understand leading trends, demographic data, and other factors affecting our industry. Our resources include the important Industry Reference Guide, Industry Intelligence Reports covering a cornucopia of subject matter, Participation Reports, and Consumer Surveys, among others.

Visit nssf.org/research/ to view the full library.

Member: Travis Hall, CEO Business: Browning, Morgan, Utah

Description of Business: “The heritage of

Browning dates back to 1878, with John M. Browning’s first firearm design. From that date forward, the Browning name has been associated with some of the most significant gun designs in the history of firearms development. From military standards such as the 1911, BAR, and 50 BMG to the classic sporting arms of the Superposed and Auto-5, Browning has been a leader in quality and innovation. Today, that heritage lives on in the modern designs of the X-Bolt, 1911-22, and 380, and the Citori, Maxus, and A5, as well as a wide range of clothing, knives, lights, safes, and accessory products. Browning truly is ‘The Best There Is.’”

Experience with NSSF Research: “Having the right information is essential in

Interested in NSSF Membership?

Promoting the great American tradition of hunting and shooting is what the National Shooting Sports Foundation is all about. For our members, it’s more than a sport; it’s a way of life. Join the more than 12,000 companies and individuals who have already discovered that NSSF Delivers Value! To learn more, call 203-426-1320, email membership@ nssf.org or visit nssf.org/join.

16 ❚ SHOT BUSINESS ❚ JANUARY 2016

making important decisions. It’s amazing how initial impressions can be foiled by hard data. This is why we appreciate the various NSSF reports and research programs. When our own field research, focus groups, and case studies are supported with findings from NSSF, we know we’re on the right path. This allows us to target specific markets and segments with confidence. Some of our most recent successful product launches are a testament to good research. Finding niche markets, oversaturated markets, gaps in product offerings, and so on, are huge pieces of the puzzle in deciding how to develop products and bring them to market. The research support we receive from NSSF plays a pivotal part of our business strategy. ” Value of NSSF Membership: “The work that NSSF does in support of

its members is crucial in the growth and development of the industry as a whole. From outreach programs to safety initiatives, the NSSF keeps this industry in the forefront of the American people, and keeps us cast in a positive light. Knowing that we have a partner in the NSSF to spearhead some of these programs allows us to focus on our core business, all the while keeping us informed and involved. We’ve been long-term partners with the NSSF and have valued every minute of it.”

U P D AT E

Traditional Ammo Gets Protection

T

he National Shooting Sports Foundation (NSSF) hailed Congressional passage of legislation that precludes the Environmental Protection Agency (EPA) from asserting Toxic Substance Control Act (TSCA) authority over ammunition and its component parts. A top legislative priority for NSSF, this important provision was included in the National Defense Authorization Act of 2015, which President Obama signed into law in late November.

In recent years, anti-hunting organizations have been trying to force the EPA to issue a regulation under TSCA to ban ammunition made with lead components. Had they prevailed, it would have resulted in detrimental impacts on countless manufacturing facilities and increased costs to the

The EPA is precluded from asserting authority over ammo and its components.

Department of Defense. TSCA jurisdiction also would have resulted in considerable reductions to the excise taxes ammunition manufacturers pay—a critical source of wildlife and habitat conservation funding.

“This important amendment to the Toxic Substance Control Act demonstrates the continued ability of Congress to unite, on a bipartisan basis, behind a shared commitment to enhanc-

ing our hunting and recreational shooting heritage while also protecting jobs in an important sector of our economy,” said Lawrence Keane, NSSF Senior Vice President and General Counsel. “Our industry owes a debt of gratitude to a number of longtime champions of this effort, including Senate Armed Services Chairman John McCain and Sens. John Thune, Jim Inhofe, and Amy

HIGHEST BLACK FRIDAY PERIOD IN NICS HISTORY The National Instant Criminal Background Check System (NICS) reports that it processed 185,345 transactions on Black Friday, Nov. 27, making the day the highest Black Friday ever and the highest day in NICS history. The highest previous day was Dec. 21, 2012, with

177,170 background checks.

For the entire Nov. 26–29 period, 368,774 checks were completed, a 9.9 percent increase over the checks conducted during the same period in 2014. These statistics represent the number of checks initiated, not the number of firearms sold.

FBI ANNOUNCES CHANGE IN NEW NICS SCHEDULE The FBI released the following information about a change in the deployment schedule of the New NICS: • The planned deployment of Phase 1 of the New NICS on January 12, 2016, has changed.

• The FBI CJIS Division is in the process of

rescheduling the delivery date.

• Another spotlight will be distributed as soon as the delivery date is scheduled.

Questions? Contact the NICS Liaison staff at nicsliaison@ic.fbi.gov. Also, look for the periodical spotlight emails from the NICS Section highlighting the new system.

Klobuchar, as well as House Armed Services Chairman Mac Thornberry, along with Reps.

Jeff Miller, Rob Wittman, Tim Walz, and Rob Bishop.”

“I applaud the efforts of Chairmen Thornberry and McCain to include this commonsense language in the defense bill, which will clarify, once and for all, that the EPA does not, and should not, have the jurisdiction to regulate traditional ammunition or its components,” said Rep. Jeff Miller.

“As Co-Chair of the Congressional Sportsmen’s Caucus and sponsor of the Sportsmen’s Heritage Recreational Enhancement Act of 2015, which includes this measure, I am committed to preserving and enhancing sportsmen-led conservation,” Rep. Rob Wittman said. “This legislation is instrumental in accomplishing that.”

#GUNVOTE Has Good News for You

To help gun owners register to vote and evaluate their candidates’ positions on Second Amendment and sportsmen’s issues, NSSF provides #GUNVOTE. This voter education site (nssf.org/gunvote) is constantly updated with news of interest.

Recently, we posted our first videos of the 2016 campaign season, which have proven very popular.

Voting in the 2016 election is a process that culminates in going to your polling place. Make sure to register, then become educated about the candidates running for office and discuss choices with family, friends, and customers so that they understand the importance of voting to protect America’s firearms freedoms and the lawful commerce in firearms.

© 2016 National Shooting Sports Foundation, Inc. All Rights Reserved. SHOT Business®, SHOT Show® and all other trade names, trademarks and service marks of the National Shooting Sports Foundation appearing in this publication are the sole property of the Foundation and may not be used without the Foundation’s prior express written permission. All other company and product names are trademarks or registered trademarks of their respective owners.

JANUARY 2016 ❚ SHOT BUSINESS ❚ 17

U P D AT E

R E TA I L E R T O O L B O X

Learn how to merchandise to women hunters, an increasing and important market segment.

The Don’t-Miss Retailer Seminars at SHOT Show

Four special classes designed to teach you how to address today’s biggest firearms-retail challenges and opportunities

W

hile SHOT Show University is the premier educational event available to retailers and range owners, other learning opportunities are available all week long during the show. Not only do these sessions provide a way for retailers and range operators to better understand the trends and most important topics affecting their industry, they also offer a welcome break from the hustle and bustle of the show floor and a chance to network with colleagues who are concerned about and interested in the same topics.

There are 18 Retailer Seminars offered throughout the week of SHOT Show (for the full list, visit http://shotshow.org/education-programs/#rseminar).

Four in particular should be of special interest to retailers and range owners, so NSSF has expanded the seating opportunities at

18 ❚ SHOT BUSINESS ❚ JANUARY 2016

these sessions to accommodate as many as possible.

TOP 10 ATF INSPECTION TRAPS TO AVOID ➤ THURSDAY,

JANUARY 21, 3:00–4:00 P.M., LANDO BALLROOM, VENETIAN ROOM 4202

Attend this session and

you’ll learn how to avoid the 10 most commonly encountered problems and violations FFLs experience in a compliance inspection.

Hosted by FFLGuard, a legal services and compliance solutions firm for the firearms industry, this important seminar will provide a unique perspective on the

latest ATF inspection trends and policy that every FFL should know. This high-level presentation will address ATF inspection process tendencies FFLs are likely to encounter, insider policies and protocols currently guiding today’s inspections, common mistakes made by licensees when inspected,

B Y PAT R I C K S H AY, N S S F D I R E C T O R , R E TA I L D E V E L O P M E N T

and various pitfalls that can be avoided to sidestep those violations that can be determined to be “willful.” This session will be moderated by two of FFLGuard’s staff of professionals: Christopher Chiafullo, national coordinating counsel; and James Zamilo, director of client compliance.

LEADERSHIP DEVELOPMENT FORUM ➤ WEDNESDAY,

JANUARY 20, 2:30–3:30 P.M., LANDO BALLROOM, VENETIAN ROOM 4302

Guided by the words of John Quincy Adams—“If your actions inspire others to dream more, learn more, do more, and become more, you are a leader”—this special workshop will help retailers of all sizes and experience levels understand the qualities that take you from the role of just a boss to that of a leader. You’ll discover the qualities other industry leaders are looking for when they hire, and you’ll learn about ways to fine-tune the skills you already have and implement new processes that can invigorate your staff and produce a winning team. This Retailer Seminar will be moderated by four of the firearms industry’s most respected professionals: Marty Daniel, founder and CEO of Daniel Defense; Bill Kempfer, owner and president of Deep River Sporting Clays and Shooting School; Dr. Susan Houde-Walter, founder, CEO ,and chairman of the board of LaserMax; and Doreen Garrett, founder and chairman of the board of Otis Technology.

MEDIA TRAINING: EXPECTING THE UNEXPECTED ➤ TUESDAY,

JANUARY 19, 1:30–4:00 P.M., LANDO BALLROOM, VENETIAN ROOM 4302

The media can be friend or foe—and often you won’t know which when they pay you an unexpected visit. Are you ready when the local TV news affiliate shows up to cover a human-interest story on a rash of home break-ins and a rise in gun sales? What about when a national news outlet calls and says they want your take on gun control and the presidential candidates? As a retailer, range owner, or manufacturer, if you don’t have a specific and decisive plan in place to work with media when they come unannounced through your front door, microphones in hand and video cameras rolling, then you need to include attending this Retailer Seminar in your 2016 SHOT Show planning. Moderated by former NBC news anchor and communications expert Ann Baldwin, this important session will teach attendees the importance of putting a written plan in place to work with media and having a designated spokesperson trained in how, when, and what questions to answer. Tricks of the trade will also be dis-

cussed—you’ll come away with a better understanding of what the media is looking for when they do surprise interviews. Attendees will have the opportunity to roleplay in camera training exercises.

MERCHANDISING TO WOMEN HUNTERS ➤ THURSDAY,

JANUARY 21, 11:30–12:30 P.M., LANDO BALLROOM, VENETIAN ROOM 4302

The opportunities to sell products specifically made for women hunters are available in a capacity never seen before. If you’re not capitalizing on this growing market—and this is not a trend that’s here today and gone tomorrow—then your business is missing out on one of the best opportunities our industry has seen in years to increase participation in hunting and the shooting sports, plus expand your own footprint and capture an entirely new and loyal customer following.

Working to meet the demands of the women’s hunting market, however, involves much more than carrying a few guns with shorter stocks or ear protection in pink camo. Learn what that entails with this

panel discussion moderated

by Barbara Baird, publisher and editor of Womens OutdoorNews.com; and an all-star panel, including Judy Rhodes, founder of the women’s hunting and shooting education organization DIVA Women Outdoors Worldwide (WOW); Tiffany Lakosky, (co-host of the TV show The Crush with Lee & Tiffany; Shannon Reaser, cohost of the TV show The Outdoor Option; and Melissa Bachman, host of the TV show Winchester Deadly Passion.

Tickets to all Retailer Seminars are just $25 to both NSSF retailer members and non-members. To register, visit your dashboard at shotshow.org after applying to attend the 2016 SHOT Show and add these events to your shopping cart.

See you in Vegas!

Are you ready when the local TV news affiliate shows up?

Or a national news outlet calls and says they want your take on gun control and the presidential candidates?

JANUARY 2016 ❚ SHOT BUSINESS ❚ 19

FIRING LINE

B Y W. H . G R O S S

Clays Crusher Winchester Super X3 makes the grade

R

ecently, I decided to get more serious about clay target shooting—particularly sporting clays—so I set out to buy a new shotgun dedicated to that particular sport. I had two main criteria: a semi-automatic action and a price tag of less than $2,000. I ended up buying something that I had not initially considered: a Winchester Super X3 Sporting.

This 12-gauge shotgun has extremely fast cycling speed, capable of firing 12 shots in just 1.442 seconds. The Grade II/III satin oil-finished walnut stock boasts cut checkering and a fully adjustable comb.

Bolt, carrier, slide, and cocking handle are all nickel-plated.

Both the bore and firing chamber are chrome-plated. Being a target gun, the Super X3 Sporting is chambered for 2¾-inch shells only. The magazine holds up to four rounds.

The front sight of the gun is a Truglo Tru-Bead fiber-optic, with interchangeable light pipes of various colors. The ported, ribbed barrel’s midbead is white. Five InvectorPlus screw-in choke tubes (extended signature) come standard: Skeet, Improved Cylinder, Modified, Improved/ Modified, and Light Full. Also included is a T-shaped choketube wrench. The recoil pad is a black Pachmayr Decelerator, and the shotgun has an ambidextrous cross-bolt safety. A drop-out trigger group allows for easy cleaning.

The barrel is .742-inch backbored. According to Winchester, research and testing have shown that .742 inch is the ideal interior barrel diameter for a 12-gauge, ensuring tight and consistent patterns. Any larger and gases blow by the shot cup, reducing pellet velocity. Too small and pellets are deformed as they pass through the forcing cone of the barrel, causing poor ballistic performance.

20 ❚ SHOT BUSINESS ❚ JANUARY 2016

Three barrel lengths are available: 28, 30, and 32 inches. This gun tips the scales at anywhere from 7 pounds 6 ounces to 7 pounds 10 ounces, depending upon which barrel you choose.

(I chose the 30-inch barrel.) The aluminum-alloy receiver helps shave weight.

Fast Action ➤ A fitted, hard-plastic case (red ABS) comes standard and is embossed with the Winchester logo. The Winchester Super X-3 Sporting has an SRP of $1,699, which makes it a moderately priced clays shotgun.

If you are familiar with the Winchester SX2, the forerunner of this shotgun, you’ll find that the Super X3’s waist diameter of the grip and the diameter of the forearm have both been reduced. These new dimensions not only accommodate shooters with smaller hands, they also give every shooter better control. The new, trim forearm is one of the slimmest available on a 12-gauge gasoperated autoloader.

While at the gun shop, what initially attracted me to this shotgun was the way it easily came up to my shoulder and naturally aligned with my dominant eye. The gun just felt right—every time I shouldered it.

I’m getting older and wanted to reduce felt recoil as much as possible, which is why I chose a semi-auto. I’d never owned one before; I was a dedicated over/

under guy and feared that the change to another action might cause some shooting problems.

But the transition has not only been smooth but really a lot of fun. I truly enjoy shooting this shotgun. I am breaking more targets than ever and am more than pleased with the gun’s soft-shooting, reliable performance. It's been such a joy to shoot that I find myself spending more time at the range.

On the range, one advantage of the natural feel of the shotgun is that it allows me to concentrate on targets and not have to unduly concern myself with gun mount. It’s basically just point and shoot—see the birdie, shoot the birdie.

Another feature I’ve come to appreciate is the quick cycling speed of the action.

It’s so fast that you don’t get that “clunk-clunk” sensation of the bolt moving back and forth in front of your face as you do with with some other autoloaders. The only tweak I plan to make to the gun is having the slop taken out of the trigger. But that will be a simple $50 fix from a competent gunsmith.

Shotgun shooting boils down to fit and feel, and the Winchester Super X3 Sporting has both. This shotgun will shoot where you point it, and the fact that it looks classy while doing so is icing on the cake. And that fitted case, embossed with the Winchester logo? It tells other shooters that I mean business. (winchesterguns.com)

Winchester's Super X3 Sporting is a reasonably priced semiauto target shotgun. One of its strongest selling points is its fast cycling time.

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UNDERCOVER SHOPPER

Looking for the Perfect Duck Gun Our intrepid shopper sets down in Springfield, Missouri

Would gun stores in the western part of the state be ready for duck hunters? Would they be ready for a woman waterfowler? My story was that I wanted a gun that could hold up to a 3½-inch shell in 12-gauge semi-auto, please.

STORE A

THE HANDOFF ➤ Here

was a small gun store on a busy street, near a shack with a colorful burrito name. If you were to construct a representative mom-and-pop gun store for a movie, this would be it. Immediately, a woman at the

22 ❚ SHOT BUSINESS ❚ JANUARY 2016

counter asked if I needed help and then quickly handed me off to the “expert” on waterfowl guns. That’s cool. He was available. But what if he hadn’t been? Isn’t that like going to a shoe store for a pair of hiking boots and having the sales clerk say you had to wait for the hiking expert to help you? Doesn’t this point to the importance of teaching your sales associates how to sell all guns in stock?

Fortunately, this expert knew about duck hunting. He showed me a small line of duck guns, from American to Italian models. He knew which chokes

came with certain guns, and he talked a lot about 26- versus 28-inch barrel lengths. We also discussed ammo for a while— in particular, the ability to hold 3½-inch shells.

STORE B

ON POINT ➤ The first of two big-box stores in this city, this store’s racks stood jammed with possibilities for duck hunters. Too bad the sales associate didn’t know that. Although attentive, he couldn’t tell me which chokes came with particular models. The selection, though,

was premium, and if you knew what you wanted, his not knowing wouldn’t matter.

You could get it here—you just would have to point it out.

While the selection rocked and had been organized into manufacturer-based displays, the service stunk from the getgo. I don’t mind waiting my turn at the gun counter. I do mind, though, when sales associates give me furtive looks while working with other customers, which I can only interpret as, “Aw, gee, I have to help you next?” I even got a, “See anything you are interested

PIXEL PUSHERS

W

aterfowl hunters have options these days to get their hands on some marvelous firearms that they can depend on to deliver load after load of steel shot upon flocks and one-offs of ducks and geese descending into our fly zones. As a new and enthusiastic duck hunter, I wanted to check out gun stores in Springfield, Missouri, located about three hours from the state’s boot heel. The Mississippi River side of the state is renowned for ducks heading down the Mississippi Flyway.

TENPOINT MAKES IT. POLYONE MAKES IT

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For more on the materials that make this crossbow possible, visit www.polyone.com or call 1.866.POLYONE ©2015 PolyOne Corporation.

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TenPoint Stealth FX4™ Crossbow — made possible by PolyOne. High-strength performance through carbon and glass loading Design support and flexibility Suitable for injection molding Custom formulation for high strength, dimensional stability, and light weighting

Visit TenPoint at SHOT Show: Booth #742 Find a dealer at: www.tenpointcrossbows.com

UNDERCOVER SHOPPER

How’d They Do? Customer Service STORE

A

The sales associate listened and reacted accordingly.

The sales associate was a great listener and knew how to find out information about the guns.

STORE

B

STORE

C

no stars Awkward. He should have been selling brassieres.

Any hunter would feel right at home in this place, because the staff truly seemed happy that I entered the store and invited me into their space—right behind the counter, no less.

STORE

D

Product Knowledge

Product Availability

The guy knew about duck guns and knew about barrel lengths, chokes, loads, and all-things duck-gun-related.

It’s not this store’s bread and butter of sales items, but it’s a great line anyway.

Just not as complete as some of the others.

The clerk didn’t hunt waterfowl and hadn’t done his homework about waterfowl hunting. I had to lead him at times and ask to see certain guns.

You want one? It’s there.

You just have to know where it is first.

The sales associate did know a lot about duck guns.

Another fine lineup of duck guns, but not enough Brownings for this hunter.

The sales associate absolutely knew about duck guns, and even talked about the finer points of gasoperated systems versus the others.

SCORING SYSTEM: Outstanding:

in?” as one walked by me, on a mission to find another gun for a customer ahead of me.

Frankly, a “We’ll be with you when we’re finished here” would go a long way to keeping customers happy.

STORE C

UP HERE ➤ The

other big-box store, known more for adventure sports and fishing items than for hunting gear, sits in a newer area of big retail shops.

I was pleasantly surprised to find that it offered several varieties of duck guns mixed in

24 ❚ SHOT BUSINESS ❚ JANUARY 2016

STORE

From basic to Benelli, you can get it here—at a discount, if you pay cash—and leave with a smile on your face, too.

Very Good:

with other hunting and sporting models. However, this sort of arrangement always makes me scratch my head. Why don’t stores make this easier for their associates? Put the waterfowl guns and hunting guns together. Save time and streamline.

The sales associate appeared to know a lot about waterfowlrelated shotguns, but as he explained the features of each, he had trouble making eye contact. And by that, I mean he simply stared at, and talked to, my chest. I felt like I should have be wearing a T-shirt with

Winner:

Average:

an upturned arrow that, in effect, said, “I’m up here.” I started feeling so uncomfortable that I just wanted to get out of there—fast.

STORE D

FRONT AND CENTER ➤ I’ve heard about this store— it’s the one that hunters talk about in Springfield. Now I know why. Normally, when I see the word “pawn” associated with guns, I brace myself for another weird encounter.

Not so here.

When I stepped inside, I didn’t have to wade through

D

The guys in the shop invited me to browse behind the counter. Then, one sales associate attentively put gun after gun into my hands, and gave me several options—and a discounted price, if I paid cash.

Gunsmoke Guns, Gold Exchange 1828 E. Division St. #A Springfield, MO 65803 417-869-1447

Fair:

Poor:

old jukeboxes, bicycles, and stereo equipment. The guns played a front-and-center role, and if I hadn’t seen the word “pawn,” I wouldn’t have thought this place any different than the first store—just bigger. The guys in the shop invited me to browse behind the counter. Then one sales associate attentively put gun after gun into my hand, and gave me several options—and a discounted price, if I paid cash.

They invited me to come back if I had any questions. See? They want to have a business relationship, and that’s good.

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National Shooting Sports Foundation®

T

he face of hunting and the shooting sports continues to change—trending younger, female and increasingly diverse. We as an industry must be prepared to meet the needs of this ever-changing customer base. Join us in Pittsburgh for a jam-packed agenda of informative sessions. Connect with industry leaders and hear from influential speakers. Register today for the premier forum for leaders of the shooting sports industry, the 2016 NSSF Industry Summit.

REGISTRATION NOW OPEN nssf.org/summit

NSSF.ORG/SUMMIT

JANUARY 2016

PAGE

GUNS 2016 20116 20 By ric hard mann

T

hough handguns remain the top-selling firearms in America, manufacturers manuf acturers aren’t taking taking the market for for granted. This year they’ve stepped stepped up with innovative innov takes akes on popular models, including more suppressor-ready variants. ariants. There’s also a lot to like in rifles and shotguns. Both categories categories are seeing the release of products with wide customer appeal and pricing that that ranges from entry entry level to top tier. Finally, Finall , two storied toried brands celebrate celebrate milestone milestone anniversaries this year, which will no doubt doubt add to consumer excitement—and sa sales. s s

27

PAGE

28

F

or 2016, we have survival rifles, utility rifles, anniversary rifles, and a mixture of new hunting rifles from which to choose. There are rifles for subsonic shooting and even one for speeds greater than Mach 3.3. On the tactical side, you’ll find everything from close-quarters carbines to long-range sniper platforms. With new offerings in every category, the only consistent trend seems to be continued inclusion of threaded muzzles for suppressorready rifles. It is quietly becoming the new standard.

BERGARA USA

î Bergara USA has a new player in the tactical rifle field. The Premier Series Tactical Rifle was designed to meet the accuracy and performance standards required by professional shooters. It’s built with the Bergara Premier action, which features a coned bolt nose and breech to ensure consistently smooth feeding. The Bergara 416 stainless-steel barrel has a Dead Air suppressor-ready Key Mount Brake and is Cerakote finished in matte black. The custom chassis stock by XLR features an adjustable length of pull (12 to 15 inches) and changeable cheek height. The lightweight chassis buttstock features QD flush cups on both sides, an ambidextrous cheek rest, and a monopod provision. The rifle is available in .308 Winchester and 6.5 Creedmoor. SRP: $2,200.

The Woodsman rifle is also new from Bergara. This

bolt-action hunting rifle weighs 7.4 pounds in long action and 7.1 pounds in short action. It has a hinged floor plate and comes with a 22- or 24-inch, No. 3 contour barrel. The stock is American walnut, and available chamberings include 6.5 Creedmoor, 7mm Rem. Mag., .308 Win., .30/06, and .300 Win. Mag. All chamberings utilize suitable twist rates for high BC bullets. (bergara usa.com)

BROWNING

î Browning has introduced the new X-Bolt Hell’s Canyon Speed bolt-action rifle, which features a composite stock with A-TACS AU Camo and a Cerakote Burnt Bronze finish on the barrel and action. The barrel is fluted and includes a threaded muzzle brake.

Chamberings include .243 Win., 6.5 Creedmoor, .308 Win., 7mm-08, .270 Win.,

and .30/06, all with a 22-inch barrel. Rifles chambered for the .270 WSM and .300 WSM will have a 23-inch barrel; those chambered for the 26 Nosler, 7mm Rem. Mag., and .300 Win. Mag. will have a 26-inch tube.

Additional features include an adjustable Feather Trigger, detachable rotary magazine, bolt unlock button, and the X-Lock scopemounting system. Weight ranges from 6 pounds 5 ounces to 6 pounds 13 ounces. SRP: $1,199.99 for standard calibers, $1,239.99 for magnums.

The Long Range Hunter is also new from Browning.

It features a composite stock with carbon-fiber finish, stainless-steel receiver in matte finish, and a 26-inch matte-finish fluted barrel. It comes with a threaded muzzle brake that is easily removed for suppressor installation. It will be available in 6.5 Creedmoor, .270

WSM, .300 WSM, 26 Nosler, 7mm Rem. Mag., and .300 Win. Mag. SRP: $1,429.99 to $1,469.99.

Browning also will introduce a new updated BAR semi-auto rifle for 2016 called the BAR MK 3 that features a new receiver profile, engraving, and a new stock and forearm design.

The lightweight alloy receiver has a satin-nickel finish with high-relief engraving and is drilled and tapped for scope mounts.

Barrel lengths are 22, 24, or 26 inches, depending on chambering. (browning.com)

CIMARRON

î The Winchester Model 71 was introduced in 1935 and discontinued in 1958. A slightly modified version of the Browning-designed Model 1886, the Model 71 still has a loyal following.

The Cimarron Model 71 in .45/70 is equal to the origi-

Bergara the premier Series Tactical Rifle uses a lightweight chassis mated to a stainless-steel barrel.

JANUARY 2016

nal in strength and reliability.

For 2016, Cimarron has three to choose from. The Model 71 Premium 24 is chambered in .45/70, has a case-hardened receiver, checkered walnut stock, sling-swivel studs, and a 24-inch barrel. SRP: $1,940.21. The Model 71 Classic 24 is similar to the Premium but with a blued steel receiver.

Cimarron’s Model 71 Hogzilla Killa is a bit of a departure from its cowboy roots. It has a 19-inch barrel and is chambered for the .45/70. But, this carbine is fitted with a barrel-mounted rail to allow for the mounting of an extended-eye-relief scout-style scope. Advertised as a feral-hog slayer, this rifle has a plethora of uses worldwide. SRP: $1,846.48.

More in line with its old Western firearms heritage, Cimarron is also offering an exquisite side-lock muzzleloader. The Santa Fe Hawken, made by D. Pedersoli, is perfect for target shooters and hunters.

Cimarron offers this model with a fancy maple stock, and the rifle features a custom shallow-groove fasttwist, Sharps-style barrel for making long shots or a more traditional deepgrooved and slow-twist barrel for round or mini-ball shooting. Available in .50 caliber only. SRP: $1,418. (cimarron-firearms.com)

CMMG î CMMG has unveiled the Mk47 lineup featuring a KRINK muzzle device.

Similar to the original Mk47 MUTANT design, these new rifles are built around the 7.62x39mm cartridge and feature a shortened AR-10-size bolt-carrier

group that is paired with a unique upper and lower receiver to minimize weight and increase ergonomics.

One of the primary benefits of the Mk47 design is its ability to accept existing AK magazines and drums.

Three models are available.

SRP: $1,550 to $1,750. (cmmginc.com)

CZ-USA î CZ has no shortage of new rifles for 2016. Its rimfire category has 10 new entries alone. The model 455 bolt-action additions include four Varmint Evolution variants, two in .17 HMR and two in .22 LR. Both sport the radically shaped laminated stock available with either a coyote or gloss pink finish.

There are also two Varmint Precision Trainer Camo Suppressor Ready models in .22 LR. One has a 16.5-inch barrel, the other a 24-inch tube. Both come with a fiveround detachable magazine and a Manners stock. The semi-automatic 512 series has four additions, two in .22 LR and two in .22 Magnum.

The carbine version—available in both chamberings— has a black beechwood stock, a five-round detachable magazine, and tangent rear sights, and is suppressor ready with a 1/2x28 thread pattern. The semi-auto 512 American comes with a walnut stock and a five-round detachable magazine.

New centerfire rifle introductions in the compact 527 line include a 527 American in .221 Remington Fireball with a detachable five-round magazine. The second new 527 is in the Varmint configuration and is chambered for the .17 Remington. In the 557 Sporter line, CZ has added two short-action offer-

ings. Both have walnut stocks and four-round detachable magazines. New chamberings are the .243 and .308 Winchester. There is also a new model 557 Varmint in .308 Winchester. For the tactical-minded or law enforcement, CZ’s new model 557 Urban Counter Sniper should turn some heads. Its compact build is designed to excel at engaging targets within 400 yards. Chambered in .308 Winchester, the short 16-inch barrel only sacrifices 150 fps compared to a standard barrel, and its threeprong flash hider serves as a QD for a suppressor. The carbon-fiber composite Manners stock provides a rock-solid platform without weighing the rifle down, and it comes with a detachable box magazine and oversize bolt handle.

The Scorpion EVO 3 S1 Carbine line from CZ has five additions. All are chambered for the 9mm Luger and come with a threaded muzzle in the 1/2x28 pattern. Two come with a faux suppressor and two with a muzzle brake. The Scorpion EVO S1 Pistol has a flat dark earth finish. It has a threaded muzzle, too, but is shipped without a faux suppressor or brake. The CZ model 805 Bren S1 Carbine has four additions to the lineup. All are chambered for the .223 Remington/5.56x45 NATO and come with a threaded muzzle in the 1/2 x 28 thread pattern. These carbines are shipped with either a 10- or 30-round magazine, and two come in basic black and two in flat dark earth. (cz-usa.com)

DANIEL DEFENSE î Daniel Defense has released its much-anticipated

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29

Browning The X-Bolt Hell’s Canyon Speed (right) features a composite stock with A-TACS AU camo. The Long Range Hunter (left) utilizes a carbon stock.

PAGE

30 rifle for the 7.62x51mm NATO (.308) cartridge. The new DD5V1 incorporates more than a decade of expertise from industry-leading engineers and designers.

With innovative features such as a four-bolt connection system, an optimized upper receiver, an improved bolt carrier group, ambidextrous controls, a configurable modular charging handle, and a cold-hammer-forged barrel, the DD5V1—though built around a traditional AR platform—establishes a new tradition in 7.62 rifles. It also features a Geissele SSA twostage trigger. SRP: $2,899.

Daniel Defense has also added the Daniel Defense Tornado and Mil Spec+ Cerakote colors to its bestselling DDM4V11 SLW rifle lineup. (danieldefense.com)

EMPIRE RIFLES î The new Webley & Scott Empire bolt-action rifle is built by Howa Machinery and boasts the same exquisite fit and finish that Webley & Scott is known for. Each rifle comes with a high-quality Minelli walnut stock, threeposition safety and two-stage trigger, jeweled bolt, knurled bolt knob, and 22-inch, No. 2 contour, deep-blued gloss barrel and receiver. The Empire rifle also comes standard with a five-round, metal flush-fit detachable magazine. It will initially be available in .270 and .30/06.

SRP: $899, rifle only; $1,049, rifle and scope package. (legacysports.com)

Cimarron The Model 71, chambered in .4570, will now be offered in three versions.

HOWA î New from Howa is the Alpine Mountain Rifle with a Nikko Stirling Panamax 3–9x40 riflescope. The Panamax scope was

designed to be lightweight yet durable, with the mobile shooter in mind. The Alpine Mountain Rifle is available in .243 Win., .308 Win., 7mm08, and 6.5 Creedmoor. It features a HACT two-stage trigger, Cerakote Gray barreled action, Pachmeyer Decelerator recoil pad, and the Ammo Boost detachablemagazine system. This rifle was made for high-altitude steep/rugged terrain hunting, yet its light weight does not result in heavy recoil.

SRP: $1,221, rifle only; $1,188, with the Mag Kit; $1,477, for rifle, Mag Kit, and scope package.

Howa is also offering a new chambering for its Mini-Action short-action rifle. It’s now available in .222 Remington. Scoped packages, using the new Nikko Stirling Panamax riflescope, are also available.

SRP: $608 to $782. Stock colors include black, OD green, or Kryptek Highlander. (howarifles.com)

magazine kits and spare magazines now fit Remington Model 700 rifles in short- and long-action chamberings. These magazine conversion kits will work in all Remington Model 700 rifles except the ADL model. SRP: $98. (legacysports.com)

LWRC î The DI rifle chambered in 5.56 NATO was built from the ground up as a completely new directimpingement rifle featuring many of the same high-performance attributes found in its popular Gas PistonLuxury AR lineup. Features include a Monoforge upper, modular one-piece free-float rail, and a LWRC cold-hammer-forged spiral-fluted barrel. The rifle also has fully ambidextrous lower controls. Barrel length is 16 inches with a 1-in-7 twist.

The rifles weighs 5.9 pounds. (lwrc.com)

KAHR

MERKEL

î If vintage firearms are your thing, you’ll want to get in line for the new Thompson T1-14. Recently approved for civilian sale by the ATF, the Thompson T1-14 offers a 14.5-inch barrel with a permanently affixed Cutts Compensator, putting the total barrel length at 16 inches. This rifle is chambered for the .45 ACP, weighs 13 pounds, and has a walnut fixed stock and a vertical foregrip. It comes with one 20-round stick magazine. SRP: $1,461.

î The R15 is a new boltaction rifle designed to specifically meet the expectations of American hunters and shooters. It features a newly designed receiver with three lugs for maximum strength and safety, and a 60-degree bolt throw for fast follow-up shots. The receiver is mated to a cold-hammerforged barrel and the R15 utilizes a direct trigger with a pull weight of less than 3 pounds. Two models will be offered: a Grade 1 walnutstocked version and a fiberglass-reinforced black synthetic-stocked version. Both are available for standard and magnum cartridges: .243 Win., 6.5x55, .270 Win., .308 Win., .30/06, 9.3x62, .300

(kahr.com)

LEGACY SPORTS INTERNATIONAL î Ammo Boost detachable

JANUARY 2016

Win. Mag., and 7mm Rem. Mag. The walnut R15 weighs 7 pounds 4.4 ounces, the synthetic R15 weighs 6 pounds 9.8 ounces. SRP: $799, walnut; $699, synthetic. (steyrarms.com)

MOSSBERG î Last year Mossberg introduced the MVP Scout rifle.

It was available in two versions, with or without a scout scope. Mossberg has upgraded the MVP Scout scope package with a new scout scope from Vortex.

This new Vortex Crossfire II Scout Scope features extended eye-relief for forward mounting on the MVP Scout rifle for quick target acquisition. Vortex Viper rings are provided in the package.

Mossberg’s very popular Patriot rifle is now available in 11 of the most popular cartridges, with more than 60 models to choose from.

It combines the mostdesired features from previous Mossberg centerfire rifles in a re-engineered platform with streamlined bolt handle, redesigned bolt knob, and classic huntingstyle stock. New for 2016 are five Patriot bolt-action rifles that feature Kryptek Highlander camo stocks with matte blue-metal finishes in .243 .270, and .308 Win., 30/06, and .300 Win Mag. Mossberg has also updated its MMR AR 15 platform rifles to include a Magpul M-LOK forend, MOE grip, and removable and adjustable rail-mounted target sights and a muzzle brake. (mossberg.com)

REMINGTON î To celebrate its 200th anniversary, Remington is offering a new Model 700

and special versions of the Model 7600 with celebratory engraving. There will be a limited number of 2016 units offered in each model, and special features will include high-polished carbon steel, engraving with gold inlays, and C-grade American black walnut stocks with a special laser engraving pattern.

For the popular and affordable Model 783 line of boltaction rifles, Remington has added a scoped combo package. These rifles will have a pillar-bedded Mossy Oak Break Up synthetic stock, the standard CrossFire adjustable trigger, and a Super Cell recoil pad and come with a 3–9X riflescope. Available chamberings include .223 Rem., .243 Win, .270 Win., .308 Win., .30/06, and 7mm Rem. Mag. SRP: $451.

The Limited Edition Model 700 for 2016 comes in the CDL Model, which has a satin stainless action, a 24-inch barrel, a satin-finished American walnut stock, a laser-engraved floor plate, and “Limited” etched on the left side of the receiver. It also has the X-Mark Pro trigger. It will be chambered for the .35 Whelen. (remington.com)

ROCK RIVER ARMS î The Rock River IRS Series represents further growth in its expanding line of highperformance tactical, personal defense, competitive, and hunting firearms. The IRS Series conveniently integrates low-profile folding sights, which can be used as a primary or backup sighting system. The IRS Series also features a new muzzle brake that is tuned and ported to significantly reduce muzzle climb and recoil. The IRS is

equipped with either a 16- or 18-inch barrel and is available with a CAR, MID, STD or XL handguard. Chambered in 5.56 NATO, it weighs between 7.6 to 8.4 pounds.

SRP: $1,540 to $1,620. (rockriverarms.com)

RUGER î As a mid-year introduction in 2015, Ruger added a wood-stocked model to the affordable American Rimfire line of rifles. This was in direct response to customer requests. The stock is made from a hardwood blank in Newport, New Hampshire, and is mated to the popular .22 LR bolt-action in Mayodan, North Carolina, resulting in a rifle with classic good looks and modern performance. This stock is still host to the same integral bedding-block system and free-floated barrel that have made the Ruger American Rimfire rifle family outstandingly accurate. It has front and rear sling-swivel studs, a metal trigger guard, checkering on the grip and forend, and rubber butt pad. Length of pull is 13.75 inches. SRP: $449.

Another late-year introduction from Ruger was the Ruger Precision Rifle. An allnew inline recoil-path boltaction rifle, the Ruger Precision Rifle is highly configurable and offers outstanding accuracy and longrange capability. The Ruger Precision MSR stock is adjustable for length of pull and comb height, offering a proper fit over a wide range of shooter sizes, outerwear, and shooting positions. The rifle also features a MultiMagazine Interface, a patentpending system that functions interchangeably with side latching. The Ruger

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31

CZ-USA The 557 Sporter (right) is now offered in two shortaction versions. the Varmint Evolution (left) gets a radical new shape and color.

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32

Daniel Defense The DD5V1 in 7.62x51mm NATO has a four-bolt connection system, an optimized upper receiver, improved carrier group, a two-stage trigger, and ambidextrous controls.

Precision Rifle is available in three models: .308 Win. (1:10 twist, 20-inch barrel), 6.5 Creedmoor (1:8 twist, 24-inch barrel), and .243 Win. (1:7.7 twist, 26-inch barrel). SRP: $1,399. (ruger. com)

SAVAGE î Savage continues its innovation and response to shooter demand with several new rifles for 2016. First is the Model 16/116 Lightweight Hunter. Depending on the situation, a hunter might need to haul a rifle up a steep mountainside or quickly get it on target in a cramped blind. Whatever the demand, the compact and flyweight design of the new Lightweight Hunter offers the maneuverability needed, without sacrificing performance. This rifle tips the scales at a mere 5.65 to 5.8 pounds. It comes with a synthetic stock and a 20-inch barrel. Available in .223 Rem., .243 Win., .270 Win, .308 Win., and 7mm08 Rem. SRP: $729.

Stainless barrels and hardwood stock options now come to the Axis II package line. All Axis rifles sport the legendary adjustable AccuTrigger, and the package Axis II models include a premium quality, mounted and bore-sighted Weaver Kaspa 3–9x40mm riflescope.

A full selection of big-game chamberings are available.

SRP: $600.

For magnum rimfire enthusiasts, Savage has added three new models to the B-MAG line. They include a Target Beavertail model ($548), a Heavy Barrel model ($402), and a Sporter model ($506.) The B-MAG was built around the .17 Win. Super Magnum car-

tridge, which creates unprecedented rimfire velocities of up to 3,000 feet per second.

More rimfire news from Savage includes new models in the A17 line. The Savage A17 is the first high-performance semi-automatic rimfire specifically designed for the .17 HMR. The rifle’s unique delayed-blowback action provides safe, reliable operation. Standard features include a hard-chrome bolt, a case-hardened receiver, a 10-round rotary magazine, and a button-rifled barrel.

The new target models feature heavy barrels and gray wood-laminate stocks. SRP: $571, Target Sporter; $631,Target Sporter Thumbhole.

Way more than just a novelty, the new Model 42 Takedown shotgun-rifle combo gun is a must-have survival, truck, and camping gun. The firearm breaks down with a simple push of one button and includes an Uncle Mike’s Go Bag so you can easily transport it. The Model 42 fires rimfire rounds from the top barrel and .410 shotgun shells from the bottom. The short length of pull and light recoil make it a perfect starter gun for young shooters.

The barrels are matte black to prevent glare, and the sleek synthetic stock is weatherproof. The 42 is available in .22 LR over .410 or .22 WMR over .410. SRP: $500. (savagearms.com)

SIG SAUER î SIG SAUER changed the way the world looked at the submachine gun platform with the introduction of the SIG MPX. That same innovative technology is available in the semi-automatic SIG MPX Carbine. The modular

9mm SIG MPX Carbine maintains all of the ergonomic superiority of the short-barrel rifle and pistol variants, but now with a 16-inch hammer-forged barrel. A full-length aluminum KeyMod handguard provides ample room for mounting lights, lasers, and grips. This carbine can be turned into an SBR with a simple conversion kit and is completely ambidextrous. SRP: $2,055.

SIG also has a redesigned SIGM400 Predator hunting rifle. Based off the directimpingement SIGM400 action, the new Predator offers a series of enhanced features optimized for hunters. In its 5.56mm offering, the SIGM400 is perfect for small game, such as prairie dogs, or predators like coyotes. The versatile 300BLK cartridge can be used on game up to whitetail deer and is a popular option with feral-hog hunters. The hammer-forged stainless-steel barrel is 18 inches for the 5.56 NATO and 16 inches in 300BLK. Barrels come threaded for the addition of muzzle devices or silencers.

A top Picatinny rail allows for optics to be mounted, and the ALG aluminum free-floating handguard features M-Lok attachment points. (sigsauer.com)

TRADITIONS PERFORMANCE FIREARMS î The Crackshot is a new rimfire rifle available in .22 or .17HMR. It has a 16.5-inch barrel and weighs just over 4 pounds. Lightweight and easy to carry, it’s great for plinking and small-game hunting. The easy takedown feature makes for quick disassembly and easy transport.

The Dual Safety System

PAGE includes a hammer block and manual trigger block safety.

Traditions also has two new muzzleloading rifles.

The Pursuit G4 Northwest and Buckstalker Northwest rifles feature an exposedbreech magnum musket ignition, Accelerator Breech Plug, and fiber-optic sights.

Both are available in .50 caliber only. The Pursuit G4 has a 26-inch Cerakote barrel with Williams metal fiber-optic sights, and the Buckstalker has a 24-inch barrel with Truglo fiberoptic sights. (traditions performance.com)

WEATHERBY î The news from Weatherby is quite extensive and starts with the renovation of the Mark V rifle, which marks the first significant refinements of this classic rifle since its original introduction in 1958. All new Mark Vs will feature the new LXX trigger, a highly refined, ergonomically enhanced stock, a handlapped barrel, and a SUBMOA accuracy guarantee.

The new Mark V stocks now have a slimmer forearm and sharper, more distinctive lines and contours. The grip diameter has been reduced, a slight right-hand palm swell has been added, and overall weight has been decreased. The new Weatherby LXX trigger has a new, wider trigger face, and all surfaces have been preci-

sion ground. It is adjustable down to 2.5 pounds. These features can be found on all Mark V rifles, including the AccuMark ($2,300), Ultra Lightweight ($2,300), and Weathermark ($1,700).

The Weatherby Custom Shop has new introductions, too. They include the TacMark ($3,600) and TacMark Elite ($5,000) rifles. Both are teeming with features necessary to consistently connect at extended ranges. They have 28-inch, No. 3 contour barrels to extract the top velocities that their .30-378 Wby. Mag., .338 Lapua Mag., and .338-378 Wby. Mag. chamberings are capable of delivering. The cut-rifled barrels are also hand-lapped, fluted, and free-floated. They are guaranteed to shoot 0.99inch or smaller three-shot groups at 100 yards. Muzzle brakes on both rifles greatly reduce felt recoil and muzzle flip, and both are fitted with the new LXX trigger.

With its new Laminate H-Bar rifle, Weatherby combines the best attributes of the Vanguard with features deemed nonnegotiable by the benchrest and varminthunting community. The Vanguard Laminate H-Bar rifle comes with a sub-MOA accuracy guarantee and is fitted with a cold-hammerforged 22-inch, No. 3 contour barrel, measuring 0.740-inch at the muzzle.

The renowned Vanguard action is affixed to a unique-

ly configured, oil-finished birch-laminate stock that has a quick-and-easy locking system for adjusting both length of pull and the height of the comb. It can easily be customized to your exact shooting style and physical dimensions. SRP: $1,449.

Weatherby has teamed up with Leupold to step into the package rifle market.

The Vanguard Leupold Package Rifle is available in a wide array of calibers and includes a Vanguard Synthetic rifle and a Leupold VX-2 3–9x40mm riflescope.

It is a rugged, reliable duo capable of pursuing all game the world over. SRP: $1,049.

The Vanguard Accuguard now offers Accumark accuracy at a much more affordable price. The Accuguard rifle is accompanied by an accuracy guarantee; with premium ammunition, it will produce a three-shot group measuring 0.99-inch or less from a cold barrel. The heart of the Accuguard, the renowned Vanguard action, is affixed to a hand-laminated raisedcomb Monte Carlo composite stock with a full-length aluminum bedding plate, matte gel-coat finish, and spiderweb accents. It includes a match-quality two-stage trigger, user adjustable for pull weight. SRP: $1,099.

Weatherby also has a new introduction on the tactical side. The Modular Chassis Rifle is yet another iteration of the Vanguard series that debuted in the early 1970s.

Savage The thumbhole-stock A17 Sporter semi-auto has been specially designed for the .17HMR.

33

Remington To help mark the manufacturer’s 200th birthday, Remington will be issuing a limited number of Model 700s. The CDL, shown here, chambered in .35 Whelen, will be available with a 24-inch satin stainlesssteel barrel and a satinfinished walnut stock.

PAGE

34 Winchester

Mossberg Five versions of the popular Patriot bolt-action centerfire line are now available in a Kryptek Highlander camo stock with matte blue-metal finishes.

The Model 94 150th Commemorative leveraction rifle will be available in .30/30.

It is fitted with a coldhammer-forged No. 3 contour barrel that has a beadblasted matte-blue finish to minimize glare. It comes with a sub-MOA accuracy guarantee, but the action is fitted to a unique CNCmachined 6061 aluminum chassis, which has a black hard-anodized finish. The svelte minimalist forend features hole spacing for Magpul MOE L5 and L3 accessory rails for true customization. The rifle feeds from a detachable MDTpattern staggered-column polymer box magazine that holds 10 rounds of .223 Rem. or .308 Win. SRP: $1,449. (weatherby.com)

WINCHESTER î In 2016, Winchester Repeating Arms will celebrate its 150th anniversary.

To commemorate this historic milestone, five special firearms will be offered, highlighted by a Commemorative Model 1866 “Yellow Boy” leveraction rifle. This polished brass beauty is faithful to the original and is embellished with some of the most authentic Ulrich-style engraving ever offered on a factory Model 1866. The Model 1866 150th Commemorative Custom Grade will be offered in .4440 Win. and comes with a custom-grade V/VI walnut straight-grip stock with a satin oil finish. Its deeply

polished full-octagon 24-inch barrel features a gold barrel band and special script and scroll engraving.

The ladder-style carbine rear sight with blade front sight emulates the original.

It is also drilled and tapped for a tang-mounted rear sight. SRP: $3,329.99.

Two more commemoratives include the 1873 and 94 rifles. The Model 1873 Commemorative will be offered in .44-40 Win. and will feature Fancy Grade V/ VI walnut straight-grip stock and rifle-style forearm with classic cut checkering and deep-relief scroll engraving. The full-octagon 24-inch barrel is deeply polished with a gold band, and a tang-mounted Marble Arms rear peep sight and adjustable rear semi-buckhorn sight with MarbleArms gold bead front sight are included. SRP: $3,329.99.

The Model 94 150th Commemorative leveraction rifle will have the same embellishments and engravings as the Model 1873 Commemorative. It will be offered in .30/30 Win., with 24-inch full-octagon barrel. The stock and forearm feature classic cut spade-style checkering and includes an adjustable rearsemi-buckhorn sight with a Marble Arms gold bead front sight. SRP: $2,669.99.

A 150th Commemorative Model 70 bolt-action rifle will be offered in .270 Win.

It will feature the pre-’64style controlled-round-feed with claw-extractor bolt design. The high-grade V/ VI American black walnut stock has cut checkering and a deluxe shadow-line cheekpiece. There’s also a black forend tip and recessed steel sling-swivel studs. Deep-relief scroll engraving with gold embellishments accent the rifle, and the bolt body and extractor are jeweled. A steel trigger guard and onepiece bottom metal add rigidity for better accuracy.

Offered with a 24-inch coldhammer-forged free-floated barrel, the overall length is 44¾ inches and weight is 8¼ pounds. SRP: $2,069.99.

Aside from the celebratory introductions, there is a new XPR Hunter rifle that will feature a polymer stock in Mossy Oak Break-Up Country Camo, with textured panels for a firm grip in wet weather. Other features include the M.O.A. trigger system, matte-blued metal surfaces to minimize glare, a two-position thumb safety, and a bolt-release button. It will be offered in many popular cartridges, from .243 Win. to .338 Win. Mag. Shortaction chamberings will have a 22-inch barrel; short-magnum and standard longaction chamberings will have a 24-inch barrel. Long-action magnum chamberings will be fitted with a 26-inch tube.

SRP: $599.99. (winchester guns.com)

RUGER NEW PRODUCTS FOR 2016 ®

THE RUGER PRECISION RIFLE

™

The Ruger Precision Rifle™ is a highly configurable, in-line recoil path, bolt-action rifle. Available in .308 Win., 6.5 Creedmoor and .243 Win., the Ruger Precision Rifle™ offers outstanding accuracy and long-range capability.

LC380CA ™ 380 AUTO

22 Charger ™ with Polymer Stock

SR22 ® with 4.50'' Barrel 22 LR

LCR ® in .327 Federal Magnum 327 FED MAG

Ruger SP101 ® in .327 Federal Magnum 327 FED MAG

Redhawk ® in .45 Auto/.45 Colt 45 AUTO/45 COLT

22 LR OPTICS NOT INCLUDED

22 Charger ™ Takedown with Polymer Stock

Ruger Precision Rifle ™

22 LR

308 WIN, 6.5 CREEDMOOR, 243 WIN

AR-556 ® State Compliant 5.56 NATO / 223 REM

SR-556 ® Takedown 5.56 NATO/ 223 REM

Mini-14 ® Tactical in .300 AAC Blackout 300 BLK

Ruger American Rimfire ® with Wood Stock

Ruger 77/17 ® in .17 WSM 17 WSM

22 LR

F O R M O R E I N F O R M A T I O N, C A L L Y O U R R U G E R D I S T R I B U T O R T O D A Y.

Join Ruger and help us raise $4,000,000 for the NRA.

VISIT: RUGER.COM/2MILLION ©2016 Sturm, Ruger & Co., Inc.

120415

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PAGE

t does not matter whether your scattergun passion involves pheasants under the wide western South Dakota skies, Osceolas in a Florida swamp, a game of clays, or defending your castle from the evil menace, because 2016 has a selection of new shotguns to satisfy your cravings. The introductions include new finishes, new styles, new colors, and new configurations. Combine all these new guns with the new shotshell loads soon to be available, and it looks like 2016 will be a really good year for shotgun shooters.

I

BROWNING

î Thanks to Browning, 2016 will not be lacking new high-grade shotguns for the discriminating upland hunter or those who get a thrill every time they see a clay target dusted. The Browning High Grade Program moves into its fourth year with limited-production Citori 725 Grade VII small-gauge shotguns being offered in 20and 28-gauge and .410.

These specimens of scattergun goodness receive as much as 30 hours of hand engraving and touch-up prior to being precisely set into exquisite high-grade walnut. They have blued receivers with deep-relief engraving and gold accents.

The stock and forearm feature oil-finish Grade VI/VII walnut with a close-radius pistol grip and a palm swell.

A John M. Browning Signature fitted case is included. Offered with 28-, 30-, or 32-inch barrels, they are perfect for hunting or clays. Five black extended choke tubes are included.

SRP: $6,269.99.

Maybe Browning’s biggest shotgun news is that the Sweet Sixteen is back!

Like its most revered prede-

cessor, the new A5 Sweet Sixteen is built on a smaller, lighter receiver for reduced weight and a sleek feel. The A5 uses kinetic energy to power the recoil-operated Kinematic Drive System for reliable function with any load and under the full extremes of weather, temperature, moisture, or grime. The A5 16-gauge receiver is constructed of strong, lightweight aluminum with a black anodized bi-tone finish. The stock— shim adjustable for length of pull, cast, and drop—and forearm are gloss finish walnut with a close-radius pistol grip and sharp 18 lines-perinch checkering. The gun uses Browning’s Invector DS choke system; three chokes will be supplied with 2 ¾-inch chambered barrels in 26- or 28-inch lengths.

Weight: 5 pounds 12 ounces.

SRP: $1,699.99.

Browning has also expanded the Citori 725 Sporting and Field over/ under lineup to include 28-gauge and .410 models.

Both feature Browning’s Fire Lite Mechanical Trigger system. Sporting models will be offered with 30- or 32-inch ventilated-rib barrel

Browning The new A5 Sweet Sixteen (far left) is built on a smaller, lighter receiver for reduced weight and a sleek feel. The Browning High Grade Program’s latest entries include limited-production Citori Grade VII 20- and 28-gauges (left) with extensive engraving.

lengths and will be supplied with five extended Standard Invector choke tubes. The receiver has a silver-nitride finish with gold accented engraving. Stock and forearm are Grade III/IV walnut with a gloss oil finish.

Weight: 7 pounds 4 ounces.

SRP: $3,199.99.

The new Citori 725 Field small-gauge models will feature a silver-nitride finish receiver with accented highrelief engraving. Stock and forearm are Grade II/III walnut with a close-radius pistol grip in gloss oil finish.

Available with 26- or 28-inch and ventilated rib barrels; the weight is 7 pounds 3 ounces. SRP: $2,539.99. (browning.com)

CIMARRON

î Cimarron has added the 1883 deluxe shotgun and the 1889 standard shotgun to its line of double-barrel scatterguns. The Cimarron 1883 and 1889 shotguns are modern inside but period outside. They do not replicate or copy any specific firearm; however, features of original shotguns from the Cimarron collection inspired these pieces. The most striking visual feature of the deluxe is the engraved sidelock-style construction. These shotguns, with 18- and 20-inch barrels in .410, and with 22-inch barrels in 12-gauge,

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were designed specifically for the Cowboy Action shooter. The 1883 deluxe versions with 26-inch barrels in .410 and 28-inch barrels in 12-gauge were designed for field use. SRP: $617.50, 20-inch model 1889; $812.50, all versions of the 1883.

Doc Holliday fans will be

excited to see the Cimarron “Doc Holliday” double-barrel shotgun, which is very close to Doc’s original short-barreled double with hammers that was handed to him by Virgil Earp at the actual Gunfight at OK Corral. It comes in 12-gauge. SRP: $1,605.46. (cimarron-firearms.com)

CZ-USA î CZ has a host of new scatterguns in almost every category. The CZ 712 Green G2 adds a little color to the mix. This 712 has the same world-record-setting reliability as its black predecessor, but with a green anodized receiver. With the same laser-cut checkering, healthy

palm swell, and smooth gasoperating system, it’s sure to please at the range or in the field. With a capacity of 4+1 (and a plug to reduce that to 2+1), the 712 Green ships with five flush choke tubes. SRP: $499.99.

Using input from competitors in the growing sport of 3-Gun, the CZ 712 3-Gun

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Mossberg The 500-ATI Scorpion mates the Model 500 with ATI components. Features include a heat shield, an accessory rail, and an 18.5-inch barrel.

G2 is set to be the perfect entry-level shotgun for the 3-Gun game. An extended bolt handle and oversize bolt release make manipulating the action easier, and the ATI fluted magazine extension bumps capacity to 9+1.

It ships with three extended black choke tubes. The CZ 712 Synthetic is a great tool

for the person who needs a rugged, weatherproof shotgun. It’s built for the harshest conditions, dipped head to toe in Mossy Oak Shadow Grass Blades camo, with a polymer stock that will take a beating. It’s available in 12-gauge with a 3-inch chamber, 28-inch barrel, and three extended choke tubes.

SRP: $679.

In the break-action arena, CZ has even more to be excited about. Adding a bit of character to its workhorse bird gun, the Upland Ultralight Green gets a splash of color on its anodized green receiver. It has all the same great features of the Upland Ultralight, including five interchangeable chokes, laser-cut checkering, and a mid-rib. It comes in 12- and 20-gauge. SRP: $762 to $768.

Built specifically for ATA shooters who compete in both trap singles and doubles, and want one gun to do it all, the All-American Trap Combo is the tool and ships with two sets of barrels. One is a single-shot “unsingle” with a dial-adjustable aluminum rib. The other is a stan-

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dard barrel set with a stepped rib. The CNC-milled action is surface-hardened to ward off corrosion, resulting in a beautiful white metal finish that resembles brushed stainless. With an adjustable parallel comb, competition trigger, and auto ejectors, this set is ready to dominate the trap field. SRP: $3,399.

The Drake over/under uses the same CNC action and internals as other CZ shotguns. The Drake features extractor operation, a single-selectable trigger, a mid-rib, and laser-cut checkering. Available in 12- and 20-gauge with 28-inch barrels, the Drake ships with a set of five interchangeable chokes. SRP: $635.

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Pachmayr’s G10 Tactical Series fuses style and performance to offer pistol owners an eye-catching, incredibly tough grip alternative. Combining concealment colors and industrial textures with ultra-tough, corrosion-resistant G10 material, our grips let you quickly customize your favorite firearm.

Available for 1911, Sig 238/938, Ruger Mk III and 22 /45, Beretta 92, and CZ 75. See them all at www.pachmayr.com

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Iver Johnson The IJ600 is available in 12, 20, and .410. It comes with 28-inch barrels fitted with internal chokes.

Other features include a checkered walnut stock and an engraved receiver.

over/under line, the triedand-true Redhead, also gets a new one-piece CNC receiver. The Redhead Premier is a true all-purpose shotgun suitable for sporting clays or chukar. With a silver receiver and ejectors, the Redhead Premier is available in 12- and 20-gauge with auto ejectors and 28-gauge and .410 with extractors.

SRP: $1,057. (cz-usa.com)

IVER JOHNSON î Stepping into 2016, Iver Johnson has three new shotguns—two for hunters and one directed at the tactical/ home-defense consumer.

The IJ600 is an over/under available in 12, 20, and .410.

It comes with 28-inch barrels and is fitted with internal chokes. Other features include a checkered walnut stock and forend, an engraved receiver in black or silver, ventilated rib with a bead front sight, and a selector switch on the safety.

Length: 44.87 inches; weight: 7 pounds 5 ounces.

Iver Johnsons’ IJ500 is a

semi-automatic shotgun available in 12- or 20-gauge.

It has a 28-inch ventilatedrib barrel with internal chokes. The stock and forend are also checkered.

Overall length is 49 inches and the unloaded weight is 7 pounds 2 ounces.

The HP 18 is a departure from the customary Iver Johnson shotgun. Designed for the tactical operator or law-abiding civilian looking to protect his castle, this 40-inch semi-automatic shotgun is available in 12- or 20-gauge and comes with a 18.5-inch barrel fitted with a muzzle brake. The pistol grip stock is modular; the buttstock can be removed, leaving only the pistol grip.

The high-profile rear sight is fitted to a Picatinny rail, and there is a fiber-optic front sight. The HP 18 has an unloaded weight of just 6 pounds 6 ounces. (iver johnsonarms.com)

LEGACY SPORTS INTERNATIONAL î The new Pointer Break

Action single-shot shotguns are a great way to teach beginners how to shoot.

Available in 12- and 20-gauge and .410, these single shots all come with 28-inch barrels and a fixed, modified choke. Metal parts are matte black and the synthetic stock is black, too.

Each Pointer Break Action has a brass-bead front sight.

Their outstanding feature is the safety system. Every Pointer Break Action comes with a manual push-button safety, a hammer safety, and a transfer-bar safety. Length: 43.5 inches, weight: 4.8 to 5.4 pounds. SRP: $188. (legacysports.com)

MOSSBERG î Although Mossberg might not dominate the defensive/law enforcement shotgun market, it continues to be a leader in this arena.

Its new shotguns for 2016 demonstrate the manufacturer’s dedication to providing dependable and affordable tools for the war fighter or armed civilian. The new

CZ-USA Top to bottom: G2 CZ 712 Camo Synthetic; Drake; CZ 712 3-Gun G2; and the Redhead Premier, CZ’s flagship over/under.

JANUARY 2016

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tristar The TT-15 comes with a high-standing three-point adjustable rib and five extended choke tubes.

500-ATI Scorpion is the perfect balance of time-tested Mossberg 500 reliability and the functionality of ATI components. It is available exclusively through TALO Group Distributors.

Mossberg has teamed up with ATI to outfit this model with an exceptional set of components, bringing an unprecedented stock, a heat shield, a sidesaddle, and an accessory rail together in a single coordinated package.

The gun features an 18.5inch barrel and six-round capacity (2 ¾-inch shells).

Mossberg’s higher-capacity variants (seven models) of the 589A1 and 590 shotguns offer the convenience and flexibility of seven shots within the typical six-shot dimensions of 18.5-inch barreled pump shotguns. Offerings include three models with bead sights, two with ghost ring sights, one in Typhon camo, and one in Marine Coat.

Mossberg has not forgotten about hunters, who will have three new field shotguns from which to choose.

The Pro-Series Waterfowl shotguns are purpose-built for hardcore duck hunting.

They were developed with field-proven parts and special finishes to ensure peak performance time after time.

And, they were specifically engineered to stand up to the elements during long, wet seasons spent in the blind. Both models feature a Pro-Series Waterfowl engraved receiver, Mossy Oak Shadowgrass Blades camo finish, fiber-optic front

sight, a three-choke-tube set, and the Stock Drop System, which provides drop-atcomb adjustment shims for a customizable fit. The 85212 version comes in 12-gauge with a 3-inch chamber, a 28-inch barrel, and a ventilated rib. The 82042 version is a 12-gauge as well, but has a 3.5-inch chamber and a 28-inch overboard barrel.

Weight for both is 7.75 pounds.

The SA-20 series of easyhandling semi-auto shotguns includes new offerings perfectly suited for wingshooting/competition or turkey hunting. The two new models include an all-purpose walnut-stocked version with a 26-inch barrel and a 22-inch Turkey version in Obsession camo with fiber-optic sights.

Mossberg’s biggest shotgun news might be the newly designed and handsomely appointed 930 ProSeries Sporting shotgun. It was designed in collaboration with Gil Ash, a professional shooting instructor at the renowned OSP School.

Competition-ready features include a beveled loading gate, premium Pro-Series coatings, Cerakote-finished receiver, Briley chokes, and a HiViz TriComp sight. The new ergonomically designed walnut stock includes Mossberg’s Stock Drop System. (mossberg.com)

REMINGTON î Even though Remington’s new V3 Field Sport semi-auto shotgun

was big news last year, Remington has not forgotten about the shotgun it brought to the party. For 2016, it is offering a specialmakeup 870 Super Mag Turkey shotgun. This 870 has a 3.5-inch chamber and is fully camoed in Mossy Oak Break-Up Country. It has a 21-inch barrel, Hi-Viz sights, and comes with Remington’s Turkey XFull Rem Choke. It will be produced exclusively for Dick’s Sporting Goods.

Two new home-defense 870s have also been added to the line. They are the same as the black synthetic 870 Home Defense models except they are fitted with traditional hardwood stocks.

Both have 3-inch chambers and an 18.5-inch barrel with a fixed Improved Cylinder choke. One comes with a four-round tube; the other holds six 3-inch magnum shotshells. SRP: $450 to $475. (remington.com)

TRISTAR î TriStar has introduced two new shotguns designed specifically for trap shooting, and they are intended to offer shooters the best of both worlds—quality craftsmanship and performance—at an affordable price. Designed in part with the help of professional trap shooters, the TT-15 is available in top-single, unsingle, and over/under options. Each model features a Monte Carlo stock and fully adjustable comb

Weatherby The Element Waterfowler Max-5 (left) will be offered in 12- and 20-gauge. The SA-08 Waterfowler Max-5 Compact (right) is a 20-gauge that features a shorter length of pull.

42

made from beautiful Turkish walnut. The TT-15 is fitted with a high-standing three-point adjustable rib, auto ejectors, and a fiber-optic front sight. The over/under TT-15 includes five extended color-coded Beretta/Benelli choke tubes, while the top-single and unsingle models include three choke tubes.

The TT-15 over/under has 32-inch barrels, weighs 8 pounds 8 ounces, and has a 14 ⅝-inch length of pull.

SRP: $1,099. The top-single and unsingle come with 34-inch barrels. SRP: $999.

formance features of the proven SA-08 series without sacrificing comfort and shootability. The short 12 ½-inch length of pull ensures proper fit for smallin-stature shooters or hunters wearing heavy gear, while the smooth swing of the 24-inch chrome-lined barrel excels in tight quarters. The SA-08 Waterfowler Max-5 Compact is available in 20-gauge only. All exposed surfaces of the SA-08 Waterfowler Max-5 Compact are clad in Realtree Max-5 camo. SRP: $799. (weatherby.com)

(tristararms.com)

WINCHESTER

WEATHERBY

î The Element Synthetic and Element Waterfowler Max-5 will be offered in 12and 20-gauge with 3-inch chambers and 26- and 28-inch barrel lengths. Both are supplied with Weatherby’s Integral MultiChoke System, including Improved Cylinder, Modified, Full, and longrange steel choke tubes, and both will benefit from the addition of durable Griptonite synthetic stock and forend options. Each is available in a matte beadblasted finish or Realtree Max-5 camo.

Tailor-made for women, young shooters, and anyone who wants the benefits of a more compact firearm, the SA-08 Waterfowler Max-5 provides all the reliable per-

î Winchester has four new shotguns to tempt you in 2016. The SX3 Ultimate Sporting Adjustable shotgun features a matte nickel-plated receiver and a satin-oil Grade II/III walnut stock with an adjustable comb and cut checkering. Each gun also includes a ported PermaCote gray barrel with vent rib and Tru-Glo fiber-optic sight and white mid-bead.

New features include a Signature Red Briley bolt handle, a bolt-release button, and a magazine-cap weight system. Available in 12-gauge 2 ¾-inch chambering, with 28-, 30-, or 32-inch barrel lengths. SRP: $1,869.99.

The new SX3 Composite Sporting Carbon Fiber model features a synthetic stock with a carbon-fiber finish that provides an excellent

grip. It also has the Signature Red Briley bolt handle, boltrelease button, and magazine-cap weight system.

Receiver, barrel finish, and barrel length options will be the same as on the new Ultimate Sporting Adjustable model. SRP: $1,739.99.

New in the SXP pump shotgun line is the SXP Extreme Deer Hunter camo model. This 12-gauge pump will feature a synthetic pistol-grip stock with textured gripping surfaces and the Mossy Oak Break-Up Country camo finish. Two interchangeable comb pieces allow you to fine-tune drop at comb for use with iron, electronic, or optical sights.

Two interchangeable lengthof-pull spacers allow you to fine-tune length of pull. The 22-inch fully rifled barrel features a Tru-Glo fiber-optic front sight and an adjustable rear sight. SRP: $619.99.

Winchester’s new SXP Long Beard 12-gauge model also features a synthetic pistol-grip stock with textured gripping surfaces and the Mossy Oak Break-Up Country camo. Two interchangeable comb pieces and length-of-pull spacers are provided to fine-tune stock fit. An Invector-Plus ExtraFull Long Beard Turkey choke tube provides a tight pattern. The 24-inch barrel, with a 3- or 3.5-inch chamber, features Tru-Glo fiberoptic sights. SRP: $529.99, 3-inch; 3.5-inch: $559.99.

Winchester The SX3 Composite Sporting Carbon Fiber model (left) has the Signature Red Briley bolt handle and bolt-release button. The camo-clad SXP Long Beard (right) 12-gauge has a pistol-grip stock.

(winchesterguns.com)

remington The 870 Super Mag Turkey has a 3.5-inch chamber and comes with Remington’s XFull Rem Choke and Hi-Viz sights.

PHOTO CREDIT

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andguns remain the top-selling firearms in America. Even though manufacturers are having no problems selling revolvers and pistols, they have stepped up for 2016 to keep customers happy with new models and innovations, primarily in suppressor-ready variants with the inclusion of semiauto versions of machine-styled pistols.

CIMARRON

î Cimarron offers firearms used to tame the frontier in Texas and the American West. Often regarded as the leader in Cowboy Action authenticity, Cimarron has supported Cowboy Action Shooters since 1987. For 2016, Cimarron continues that tradition with three new pistols in the Eliminator series. Cimarron’s new Eliminator Octagon features a 4.75-inch octagonal barrel, checkered Army-style grips, and a pre-war frame. It also has a 25 percent shorter hammer stroke for fast, easy cocking, which is a real plus for one-handed (duelists and mounted) shooters. It has a case-hardened/blued-frame/ cylinder assembly and is

available in .357 Magnum/.38 Special and .45 Long Colt. SRP: $778.70 Cimarron’s new singleaction Eliminator Competition features a 4.75inch round barrel, checkered grips, and a pre-war frame. Like the Eliminator Octagon, it has a 25 percent shorter hammer stroke and a Cowboy Comp U.S. action job. The Eliminator Competition is available in a color case-hardened/bluedframe/cylinder assembly or stainless steel. It’s also available with a standard or low, wide hammer. Available in .357 Magnum/.38 Special and .45 Long Colt. SRP: $713.70.

Cimarron’s new Eliminator Thunderstorm is

available with a 3.5- or 4.75inch barrel and checkered grips. Its specially designed Thunderstorm hammer is low and wide for comfortable no-slip cocking. The hammer—along with the 25 percent shorter hammer stroke and Cowboy Comp Thunderstorm action job— makes it an ideal competition gun for mounted shooters. The Eliminator Thunderstorm is available in standard blue or polished stainless steel in .45 Long Colt. SRP: $747, blue; $973, stainless.

Cimarron is also offering four laser-engraved revolvers from Pietta, Italy. All are great looking and affordably priced. They are available in two finishes: nickel and old

silver frame (OSF). OSF is a two-tone finish, where the barrel, cylinder, and grip assembly are blued and the frame is left in white for a polished steel finish. There are also two grip options—a poly-ivory grip or checkered walnut. SRP: starts at $648.70. (cimarron-firearms. com)

COONAN

î Coonan, known for its unique 1911 handgun chambered in .357 Magnum, is introducing a new class of 1911s chambered in .45 ACP. This new .45 ACP pistol utilizes all of the proven technologies from Coonan’s 1911 .357 Magnum Auto.

These “Coonan Difference” features include a linkless barrel, pivoting trigger, and an external extractor. It has a Novak rear sight and a blade front sight. Night sights or an adjustable rear sight are optional. The Coonan .45 ACP package includes a 7-round single-stack magazine, a carrying case, and a lock. SRP: $1,375. (coonan inc.com)

CZ-USA

Cimarron Clockwise from top left: The Eliminator Octagon; the Eliminator Competition; a laser-engraved Italian import with poly-ivory grips; and the Eliminator Thunderstorm.

î CZ continues to innovate and surprise, and for 2016, it has a full complement of new and exciting handguns.

Following in the footsteps of its clad-in-black sibling, the FDE Scorpion hosts all the same features that have made the Scorpion Pistol such a hit. New for 2016 is a barrel

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CZ-USA Top to bottom: suppressor-ready Omega, part of CZ’s limitededition Urban Gray Suppressor Ready Series; Dan Wesson Valor Commander, conceived for concealed carry; singleaction-only Tactical Sport Orange; and the Pistol Pack wheelgun.

that is threaded 18x1 to accept the factory flash hider, but also threaded 1/2x28 underneath the flash hider to allow for the easy addition of a suppressor or aftermarket muzzle device. The folding stock goes on quickly and easily, and is sold in a 922(r) compliance kit so you have all the required parts to stay on the up-and-up. An 11-inch Picatinny rail rides on top, and aluminum adjustable sights are fitted from the factory. Chambered only in 9mm Luger.

CZ’s Bren 805 S1 Pistol has an 11-inch barrel and has proven a popular SBR candidate for customers wanting to convert it into an NFA firearm. Those who don’t wish to register with the ATF can always equip it with CZ’s adapter kit, which allows easy installation of aftermarket arm braces or other devices meant to help stabilize large-format pistols.

Chambered in .223/5.56 and using the STANAG magazine from the AR16/M16, it easily accepts optics and lights on its top and bottom Picatinny rails.

In the last few years, there has been a huge spike in requests for suppressor-

ready firearms, and for 2016, CZ has more than doubled its threaded-pistol lineup.

Clad in an urban-gray color, CZ’s limited-edition Urban Gray Suppressor Ready Series of pistols come with a set of high suppressor sights equipped with tritium lamps front and rear. Extendedcapacity magazines boost the capacity on all but the SP-01 by two rounds. Some models, like the P-01 Omega and the 75 Omega, are completely new. Variants include a P-09 with a 12+1 capacity, a P-07 with 17+1 capacity, a 75 SP-01 and a 75 B that hold 18 cartridges, and a 75 P-01 with a capacity of 16+1. SRP: $537 to $723.

Recognizing that practicing with .22-rimfire ammunition is less expensive and just plain fun, CZ has added a new Kadet Kit to the line.

Designed to swap onto current P-07s and older P-07 Duty pistols, the P-07 Kadet Kit enables shooters to train using cheaper .22 LR ammo. With a 10-round magazine and fully reciprocating-slide function, shooting the P-07 Kadet Kit will be identical to shooting the host pistol in factory form.

SRP: $237.

magnum research The new Cerakote Tungsten Desert Eagle is offered in either the .50AE or .44 Magnum.

Turning the Tactical Sport up a notch, the CZ 75 Tactical Sport Orange borrows a number of design features from the Czechmate and incorporates a few of its own. With the slimmer trigger guard, revised grip geometry, and finer checkering from the Czechmate frame, it adds a thumb stop and fully adjustable target sights. With the same long slide and full-length dust cover as the standard TS, it also shares the single-actiononly trigger, giving it an incredibly light pull and short reset. SRP: $1,784. (czusa.com)

DAN WESSON î With more folks than ever choosing to hunt with a handgun and the continuing resurgence of the 10mm cartridge, Dan Wesson decided it was time to bring the heat.

Dan Wesson’s first long-slide 1911, the Bruin, was born to hunt. The long slide means a long sight radius, and the 6-inch barrel allows full-power 10mm loads as much time as possible to use their powder charge. Fully adjustable tritium sights ensure that when shooting hours arrive,

JANUARY 2016

you’ll be able to see the sights. Additionally, there’s a tritium/fiber-optic combo front sight to make sure the front glows day or night.

SRP: $2,064, .45 ACP; $2,194, 10mm.

With suppressors becoming more and more mainstream, another interesting pistol from Dan Wesson is the Discretion. With its match-grade stainless barrel, which is extended and threaded, it is suppressorready out of the box. Its aggressively ported slide, serrated trigger, and competition-inspired hammer give it a radical look. High tritium sights allow for sighting over the top of most pistol suppressors. Available in 9mm Luger and .45 ACP. SRP: $2,142.

Dan Wesson has seen a steady increase in requests for a non-bobbed Valor Commander, and for 2016, it has delivered. What sets the Valor apart from the rest of Dan Wesson’s 1911 lineup is the sheer amount of time spent hand-polishing, handfitting, and finishing. Not only do they get the best quality parts, they get the most individual attention of any model Dan Wesson builds. It is arguably the best sized .45 ACP or 9mm Luger 1911 for concealed carry.

SRP: $1,688 to $2,012.

Sharing the features that make the Dan Wesson Valkyrie one of its most popular concealed-carry 1911s, the Valkyrie Commander simply adds an aluminum Commander-size frame, making it ideal for those who need a bit more purchase than an Officersize frame allows. The Valkyrie Commander is available in 9mm Luger and .45 ACP with a black duty/ anodized finish. SRP: $2,012.

In Dan Wesson’s efforts to appease 1911 aficionados, it has not forgotten wheel gunners. The Dan Wesson 715 Pistol Pack is as it was before—designed and built to be the most accurate, rugged, and versatile revolver on the market.

This year sees the revival of the Pistol Pack, famous for its swappable barrels.

The Pistol Pack is shipped with 4-, 6-, and 8-inch barrel/shroud assemblies, in the modern heavy vent shroud profile. A custom Dan Wesson hard case, with compartments for the additional barrel assemblies and a factory-supplied barrel wrench kit, is included.

SRP: $1,688. (cz-usa.com)

KAHR î Kahr has two new handguns for 2016. Part of the Value Series Plus product line, the .380 ACP CW380TU features a 2.5inch conventional rifled barrel, a trigger-cocking DAO action, a locked breech, and a Browning-type recoil lug.

Overall length is 4.96 inches, and height is just 3.9 inches. This pistol weighs 10.2 ounces without the magazine. It has a driftadjustable white bar-dot combat rear sight and a pinned-in polymer front sight. New for 2016 is the finish. It is a black polymer frame stainless slide with a Cerekote tungsten finish (dark graphite gray) on the slide, slide stop lever, and trigger. SRP: $419.

Also part of the Value Series Plus product line, the .380 ACP CT3833TU features a 3-inch conventional rifled barrel, a trigger-cocking DAO action, a locked breech, a Browning-type recoil lug, and a passive

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Kahr The double-action-only .380 ACP CW380TU features a 2.5-inch barrel and a black polymer frame stainless-steel slide. It is part of Kahr’s Value Series Plus product line.

striker block. Overall length is 5.52 inches, height is 4.4 inches. Pistol weight without magazine is 11.44 ounces. New for 2016 is the Cerekote tungsten finish (dark graphite gray) on the slide, slide stop lever, and trigger on a black polymer frame with stainless slide.

SRP: $419. (kahr.com)

MAGNUM RESEARCH î USA-based Magnum Research is introducing a new version of the iconic Desert Eagle, with the addition of its new Cerakote tungsten finish to the .44 Magnum and .50 AE Desert Eagle products. Cerakote is a multi-step process, which results in a high-temperature ceramic coating that holds up well under normal use. The tungsten model is complemented with attractive black appointments, which gives the pistol even more appeal. The new Cerakote Tungsten Desert Eagle is offered in either the

.50AE or .44 Magnum. SRP: $1,696. (magnumresearch. com)

NIGHTHAWK î Custom 1911 maker Nighthawk has several new finely crafted pistols for 2016.

The Silent Hawk is a Reconstyle commander with a TriCut slide, custom cocking serrations to match an Osprey silencer, a threaded barrel, tritium tall suppressor sights, and mid-length gripscrew bushings. It has a total blackout finish and custom NH/Silencer Co. brand logo.

SRP: $4,295, .45 ACP; $4,495, 9mm Luger.

The Summit Hawk is a Recon-style commander with a Tri-Cut slide, custom cocking serrations to match an Osprey silencer, a threaded barrel, tritium tall suppressor sights, and midlength grip-screw bushings.

It has an NP3 finish and custom NH/Silencer Co. brand logo. SRP: $4,995, .45 ACP; $5,195, 9mm Luger.

PAGE

48

Nighthawk The Silent Hawk (top) and Summit Hawk (bottom) are both Reconstyle commanders with threaded barrels, Tri-Cut slides, and custom cocking serrations to match Osprey silencers.

The Heinie Kestrel is all black with stainless controls.

This model includes a thinned scalloped frame and mainspring housing that is great for concealed carry and people with smaller hands.

The build also includes custom features such as rear slide serrations, top slide serrations, a crowned barrel, a beveled and recessed slide stop, and thin Aluma Grips with the Nighthawk Logo. It is available in 9mm Luger or .45 ACP. SRP: $3,495. (nighthawkcustom.com)

REPUBLIC FORGE î Republic Forge, manufacturers of world-class Model 1911 pistols, has announced the addition of blued and color-cased finishes to its allAmerican 1911 lineup.

Unprecedented in the custom 1911 market, firearms enthusiasts can navigate to

Republic Forge’s website and build their very own Republic Forge pistol.

Featuring user-friendly navigation and an unparalleled collection of customizable options, the “Build Your Own” application will transform the firearms purchasing experience. Now customers have a new case-hardened finish as an option.

hammer to minimize snagging during concealed carry.

This new LCR maintains all the features of the critically acclaimed original LCR, and utilizes a compact Hogue Tamer grip with finger grooves, which is highly effective at reducing felt recoil. The LCR in .327

Federal Magnum has a 1.875-inch barrel, an overall length of 6.5 inches, and a weight of 17 ounces. It will also fire .32 ACP, .32 Short, .32 S&W Long, and .32 H&R Magnum ammunition. SRP: $619.

Ruger also announced a polymer-stock 22 Charger and 22 Charger Takedown pistol. The Charger was first introduced in 2007, then re-engineered in 2014.

Weighing just 3.1 pounds, the polymer-stock 22 Charger pistol is otherwise identical to the laminatestock model. It has an overall length of 19.25 inches and features a 10-inch precision-rifled, threaded barrel with a 1/2-28 thread pattern that accepts most popular muzzle accessories. The new stock is paired with a standard A2-style pistol grip, making the platform easy to customize with the MSR grip of your choice. SRP: $309, standard model; $409, takedown model. (ruger.com)

SMITH & WESSON î Smith & Wesson Corp. is now offering its highly acclaimed M&P Shield pistol

(republicforge.com)

RUGER î Ruger has expanded its popular line of Lightweight Compact Revolvers with the addition of an LCR chambered for the underappreciated and very versatile .327 Federal Magnum. This 6-round LCR has an additional round of capacity compared to other centerfire LCRs. It’s a doubleaction-only revolver and also features a concealed

Ruger The new LCR chambered for .327 Federal maintains all the features of the critically acclaimed original LCR.

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PAGE

50

in both 9mm and .40 S&W, with a factory ported barrel and slide. These new Shield ported pistols, available exclusively from the legendary Performance Center, provide a host of premium features desired by the most astute shooters. Engineered on a high-strength polymer frame measuring .95 inch in width, the Performance Center M&P Shield is standard with a 3.1-inch factoryported barrel. The new barrel, along with the pistol’s three precision-cut ports across the top of the stainless-steel slide, aid in reducing muzzle flip and improve the ability to remain on target after firing. The new M&P Shield pistols have been further updated with fiber-optic sights and an enhanced trigger. SRP: $490.

Smith & Wesson has also added greater versatility to its premiere line of M&P pistols by offering two new versions of the M&P with an additional threaded barrel included in the box. The new 9mm variants—which include the Performance Center M&P Ported and the

Performance Center M&P C.O.R.E. (Competition Optics Ready Equipment)— allow owners to easily attach a sound suppressor without the use of additional tools.

The additional threaded barrel included with both pistols brings an added retail value of $175 and feature a thread pattern of 1/2-28.

A custom-designed, machine-engraved SW1911 pistol is also joining the line this year. The new SW1911 features a scrollwork design created by Smith & Wesson’s Master Engraver and made possible by a highly precise diamond-tipped tool. The engraving embellishes the all-steel canvas and elevates the venerable 1911 platform to a new level of sophistication and beauty. Chambered in .45 ACP, the pistol showcases decorative machine engraving on the left and right side of the stainlesssteel slide and frame. This intricate linework extends across the pistol’s 5-inch barrel, and when combined with its glass-bead finish and rosewood colored grips, transforms this modern-day

Sig Sauer The P225A is a single-stack 9mm pistol with the time-tested double-action/single-action trigger system of the legacy P225. The frame sports a hard-coat-anodized finish.

workhorse into a living piece of art. (smith-wesson.com)

SIG SAUER î SIG SAUER has returned the venerable P225 pistol to its catalog. The P225A retains the look and feel of the original P225, but it features an enhanced trigger and the precision manufacturing and quality from the

state-of-the-art SIG SAUER facility. The P225A is a single-stack 9mm pistol with a double-action/single-action trigger system. A fully machined stainless-steel slide is finished in a durable Nitron finish. A hard-coatanodized frame sports twopiece grips with the SIG mark medallion. (sigsauer. com)

WALTHER

Smith & Wesson The custom-designed and machine-engraved SW1911 (left) is chambered for .45 ACP. the Performance Center M&P Shield (right) benefits from a 3.1-inch ported barrel.

î Designed for personal protection and recreational shooting, the PPQ .45 Auto is the first true production Walther .45 Auto in the company’s storied history, and represents the pinnacle of German craftsmanship. The gun is equipped with a quickdefense trigger and is fashioned with the traditional front and rear slide serrations. Like all PPQ models, it also has fully ambidextrous controls. This new .45 has a polygonal rifled 4.25-inch barrel and houses three separate safeties. (waltherarms.com)

Introducing the crossbow with the precision and performance to wear the Browning Buckmark.

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Doppler Design Hornady’s new proprietary bullet tip can take the heat

A

n ammo company that is deeply invested in polymer-tip bullets says the plastic that some manufacturers are using at the top of their projectiles is hurting aerodynamics at long distances. Sounds like a typical advertising claim, doesn’t it? But in this case, Hornady Manufacturing admits that even their own designs are at fault.

“We had it wrong, too,” says Dave Emary, lead ballistician at Hornady, known for developing the A-MAX and SST bullets and .17HMR cartridge. “Their tips are melting.

Our tips are melting, too.”

Manufacturers have been putting polymer tips on hunting bullets since before Nosler turned out the Ballistic Tip in the 1970s. The plastic helps expansion and aerodynamics, and is far easier to produce than a metallic spire point. But it turns out that the polymer or nylon that the Winchesters, Noslers, and Hornadys of the world are using on long-range bullets deforms, melts, and otherwise changes shape in flight.

Hornady engineers likened the high-speed violence to the Space Shuttle’s intense friction 52 ❚ SHOT BUSINESS ❚ JANUARY 2016

on re-entering the atmosphere.

With some tinkering in the lab, and trial and error at the range, Emary came up with a new polymer formula—and he’s not sharing the ingredients.

And the Heat Shield Tips are now yielding dramatic improvements in long-range performance. For example, Hornady’s 6.5mm 140-grain A-MAX bullet with the old tips has a BC of .545. All things being equal, with the new Heat Shield Tip, the BC jumps to .610, according to their testing.

Hornady will be selling these bullets, called ELD-X (Extremely Low Drag, eXpanding), in a cartridge line called Precision Hunter and ELD-X Match. The initial offering will be for eight long-range calibers, from 6.5mm Creedmoor

A redesigned proprietary polymer tip yields a big increase in accuracy.

to .300 Rem. Ultra Mag. Prices are expected to be in the neighborhood of $40 per box of ammo in the .30-caliber range.

Where did this lightbulb moment come from? It came from shooting at the range.

In 2011, Hornady was conducting final testing on a new long-range bullet. Around that time, the company acquired Doppler radar, which gave its engineers a detailed picture of the aerodynamics—specifically drag—of the soon-to-be-

Hornady’s new Heat Shield Tips won’t degrade at high velocities.

released bullet. The radar recorded BCs lower than they were expecting by about 15 percent.

After they stopped scratching their heads, they took a closer look at the Doppler data and concluded that the bullet must actually be changing shape at different points during the flight. But why? After floating and dismissing several theories, they concluded that if a polymer-tipped bullet reached high velocities and remained there for a period of time, the plastic tip was melting. Specifically, if the bullet reached 800 degrees for more than a second or two, the radar showed a drop in speed, erratic flight, and then a plateauing after it slowed to below 2,100 fps.

Will Hornady change all their bullet tips now? Not immediately. Some bullets will continue to have the traditional tips. Lighter varmint bullets, like the V-MAX, reach high speeds but lose velocity quickly, and therefore don’t show the funky flight characteristics, Hornady says. In addition, bullets used for conventional ranges—those less than about 300 yards—also don’t immediately need their tips replaced.

In addition to a new tip and better accuracy, the company also redesigned the bullet jacket and bullet itself, to expand properly at close as well as long distances.

“Making a long-range bullet would have been easy,” says Neal Emery of Hornady. “This is an all-range bullet.”

Time on the range seemed to back up the engineers’ claims. I pulled the trigger on several .30-caliber-class rifles loaded with Precision Hunter rounds and shot tight groups, close and far. And that’s the hunting-grade bullet, not the match. No doubt about it, this is a game-changer.

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W H AT Õ S S E L L I N G W H E R E

West

Sporting UT Al’s Goods, Logan

Keeping an average of 900 firearms inventoried in 1,900 square feet, this retailer uses every inch of display space.

Sales of handguns are up by nearly 15 percent compared to 2014 sales, and this retailer forecasts a good 2016. “The election should keep our sales of pistols and MSRs rising,” said manager Val Spileitt.

Glocks lead the sales charts, primarily with the newer model 43s and the long-established 19s.

Smith & Wesson K-frame revolvers also are on the rise, and Springfield XDMs continue to move every few days.

Sales of modern sporting rifles have consistently inched up since November. Colts, Daniel Defense, and Mossbergs are all selling well.

Gun ID Boise Company, Boise

In business for more than 16 years, this store has two locations that specialize in hunting and home defense firearms. It keeps as many as 4,000 guns in inventory.

The fall hunting season helped move Kimbers in .308 and .270 and Ruger All-Americans in .30/06. For winter, varmint calibers are beginning to move.

Sales of MSRs are beginning to climb, owner Gary Hopper said.

“We see a definite trend with MSRs on a steady path to higher prices and greater demand in the coming year,” said Hopper. Top sellers include the entire line of S&W M&P rifles. LWRC and Daniel Defense are also attracting attention.

Handgun sales are climbing, especially SIG 938s and Smith Bodyguards.

Midwest

Cabin Fever MN Sporting Goods, Victoria

Located in western suburban Minneapolis, this 6,000-square-foot storefront stocks bait, tackle, and more than 600 firearms. It stays open seven days a week, from 6 a.m. to 8 p.m.

Sales of Glock 43s and 42s have increased to the point where they have overtaken last year’s highest sellers, the Springfield XD and XDM. “Our handgun sales inched up this fall earlier than usual, and with some local crime issues our handgun numbers are strong,” said owner Jeff Byrne.

December saw high traffic on .22s, with 10/22s and target pistols leading the way. Savage Mark IIs in both .22 and .17HMR are in demand.

Sporting rifles are slowing; however, varmint versions of the Tikka

54 ❚ SHOT BUSINESS ❚ JANUARY 2016

T3 and the Savage Model 10 are still crossing the counter. Sales of MSRs are steady.

Little Joe’s KS Pawn & Gun West, Kansas City

Keeping about 200 guns in stock, this family-run pawn and gun shop has two locations and specializes in used rifles and handguns. Glock Model 43s and 19s are holding the top spot for both new and used guns. Smith Bodyguards are also moving quickly.

Traditional hunting rifles keep the register warm. Top movers here are Remington 700 Varmint specials and a few .270s BDLs. In the MSR category, M&P Sports are increasing. “MSRs are not a primary focus for our store, but they are picking up,” said manager Sean Boyd.

Jerry’s Outdoor CO Sports, Grand Junction

This mountain retailer uses 11,000 square feet to stock more than 1,200 firearms. It also has large inventories of safes, holsters, and reloading equipment.

Handgun sales are very strong.

Smith M&P Shields are in the top spot; SIG 938s and 238s are just behind.

MSRs are turning multiple units daily. Smith M&P Sports have posted the highest numbers, but ArmaLite is also getting attention.

“MSR sales are certainly getting less price-sensitive, and we are keeping up with demand,” said owner Jerry Stehman.

Savage Axis bolts in .22/250 are gaining steam among winter varmint hunters. Ammo stocks are good, with the exception of .22 Mag rimfire.

County MO Osage Guns, Belle

Located in mid-Missouri, about 60 miles north of Fort Leonard Wood, this retailer keeps more than 3,000 guns on the floor. It has seven employees who oversee 5,000 square feet of retail space.

SIG SAUER holds a commanding lead, and the new Legion line, especially Models 516 and 916, all posted strong turns. “Our overall business has leveled out since Memorial Day,” owner Edward Pepper said. “But we don’t count on the spikes. Instead we deliver great service that we can make a profit on.”

Sales of sporting rifle were off during the fall, though a few Kimbers and higher-grade Remington 700s saw turns. Sales of MSRs are steady, but not increasing.

B Y P E T E R B . M AT H I E S E N

East

Island PA Firearms, Pittsburgh

With only 800 square feet of floor space, this retailer also uses the ceiling to display more than 500 firearms in the store. At the handgun counter, activity is notably higher than at this time last year. Glock 9mm and .40s hold the high ground; SIG .357s and S&W 686s are right behind.

Ammo stocks just may be the best in two years. “We finally have .22 Magnum ammo in volume, and overall .22 rifle sales were great during Christmas,” said owner Wayne Lyken.

MSRs are turning at a rate of about one a week, mostly Smith Sports. Shotguns are turning consistently, with tactical Mossberg 500s, Remington 870s, and a few Savage youth models crossing the counter.

South

TX McClelland Guns, Dallas

Family owned since 1972, this 8,000-square-foot retailer averages 1,000 guns in inventory and employs five gunsmiths. Handguns are selling well; hot sellers include Springfield 1911s, Para Pro Customs in .45, and Ruger LCR .38s. Smith & Wesson 642s also are moving well.

Shotguns are winding down, with a few Beretta A300s and 400s crossing the counter.

MSRs are selling daily, mostly DPMS Bull 20s and Bushmaster XM-15s. There are also a large number of custom-shop hog guns on order. “Our custom rifles sales continue to increase in scale. We see it as a great way to interact with our customers, creating a strong bond. You build them a gun they love, and they come back,” said owner Ron Rutledge.

Woods and NJ L&H Water, Wall

Enck’s Gun PA Barn, Newmanstown

Gallery, AR Pawn Clarksville

River City KY Firearms, Louisville

This small-town dealer is south of Asbury Park and stocks more than 400 guns in 5,000 square feet.

Waterfowl guns are still moving, including Benelli Super Black Eagles and a few Browning A5s.

Sales of MSRs have increased to four a week. Smith M&Ps are the top sellers, but Adams Arms and Rebel Arms are right behind. “We are starting to see demand increase for MSRs, and hopefully with distributor inventories in good shape this election time, we will have some pricing stability,” said general manager Tim Carey.

Handguns sales are steadily inching up. The SIG 220 10mm gets the most attention. Other highdemand handguns include nearly every Smith & Wesson revolver in stock.

This small, independent pawnshop is located 40 miles east of Fort Smith off of Interstate 40. It stocks an average of 250 firearms and has two employees.

The Glock 43 and the SIG 220 are the two strongest sellers at the store. Springfield XDMs in 9mm are in the third spot.

Demand for MSRs is steady, but didn’t increase during 2015. “We really haven’t seen an uptick in rifle sales and it surprises us. That said, we are expecting demand to rise in the next 60 days,” said counter salesperson Kelly Elam.

Savage Model 10 Predators and Remington 700 varmints are doing well as cold temperatures settle in.

Ammo stocks are good; however, specialty .22 Mag is still hard to keep on the shelf.

This store averages 400 firearms in stock.

Handgun sales are strong, with high inventories of product. Ruger LC9s and Glock 43s and 26s pulled excellent numbers before and after the holidays. Cowboy Action revolvers are in good inventory, with Ruger Vaqueros topping the list.

Ruger 10/22s had one of the strongest holiday seasons on record. “It’s nice to see demand climbing, and for the first time in years, I have almost no shortages,” said owner Bob Enck. “Right now I can get just about anything my customers are looking for.”

Sales of MSRs are up, turning about three a week. DPMS and Smith M&P Sports see the most attention. High-end Lancer Rifles also are selling.

This dealer stocks an average of 300 handguns and keeps up to three employees busy.

Handgun sales are at record highs.

“We have seen steady increases in demand for MSRs and handguns since the Paris terrorist event,” said owner Derrick Myers.

Although S&W Bodyguards and Shields have sold well, the December price drop on Ruger LCPs sent turns through the roof.

Other brisk sellers include M&P models and Taurus PT22s.

MSR demand is up nearly 200 percent from late November, with multiple turns daily. Top brands include M&P Sports and Ruger 556s. There is also high traffic on ATI mil-specs from Davidson’s.

Ammo stocks are better than they’ve been across the board.

JANUARY 2016 ❚ SHOT BUSINESS ❚ 55

NEW PRODUCTS (Continued from page 58)

SKB

Browning’s Hell’s Canyon Speed Alpha Max Rechargeable flashlight features advanced digital circuitry. It is waterproof and submersible to 3 feet for 30 minutes.

The glass-filled nylon handle of the one-ounce US1 pocketknife is wrapped in a textured rubber overmold, and an ergonomic handle design features a prominent finger choil. The solid application and ease of use will give you the confidence to operate in the roughest of conditions. A machined nail nick offers ease of opening, complementing the slim profile that fits perfectly in the pocket. SRP: $24. (gerbergear.com)

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Browning The new Hell’s Canyon Speed Alpha Max Rechargeable flashlight features advanced digital circuitry that uses either a single AA battery or a 14500 Li-ion rechargeable battery.

Constructed of rugged aircraft-grade aluminum, it is waterproof and submersible to 3 feet for 30 minutes. A Luxeon white LED with high and low modes has a bright➤

ness of 155 to 315 lumens and an effective distance of 85 to 150 yards. A single green LED provides stealth. A fast strobe mode and lockout tailcap switch with momentary and continuous modes is also featured. Available in A-TACS AU or FG camo with Dura-Touch Amor Coating, overall length is 4 5/16 inches. Includes one AA battery and one battery with USB charger, SRP: $119.99. (browning.com)

➤ The updated, multi-layered 3i-5014-3G case allows the 3-Gun competitor to travel with a single case. The interior features heavy-duty closed cell foam with a reinforced rigid multi-layer divider that provides 17 accessory cavities for shells, eye and ear protection, tools, charging handles, pistol mags, and a belt. The case holds shotguns up to 48 inches long and scoped rifles up to 39 inches long. Adjustable cutout foam can accommodate shorter lengths as well.

The top layer offers an adjustable cavity for race guns, and the upper rifle cavity has pullouts to fit most barrel lengths. In addition, pullouts can accommodate any optic. The top shelf also holds two to three 40-round rifle magazines with TTI base pads and three 30-round mags

U.S. POSTAL SERVICE STATEMENT OF OWNERSHIP, MANAGEMENT, AND CIRCULATION (Required by 39 USC 3685) 1. Publication Title: Shot Business; 2. Publication No. 1081-8618; 3. Filing Date: 10/1/15; 4. Issue Frequency: Bi-Monthly Except for January and December; 5. No. of Issues Published Annually: 7; 6. Annual Subscription Price: $25.00; 7. Complete Mailing Address of Known Office of Publication: Bonnier Corporation, 2 Park Avenue, 9th Floor, New York, NY 10016; 8. Complete Mailing Address of Headquarters or General Business Office of Publisher: Bonnier Corporation, 2 Park Avenue, 9th Floor, New York, NY 10019; 9. Full Names and Complete Mailing Addresses of Publisher, Editor, and Managing Editor: Publisher: Greg Gatto, Bonnier Corporation, 2 Park Ave New York, NY 10016; Editor: Slaton L. White, Bonnier Corporation, 2 Park Ave New York, NY 10016; Managing Editor: Margaret Nussey, Bonnier Corporation, 2 Park Ave New York, NY 10016. 10. Owner: Bonnier Corporation, 460 N. Orlando Ave., Suite 200, Winter Park, Orange County, Florida 32789-3150; 11. Known Bondholders, Mortgagees, and Other Securities: None; 12.Tax Status (for completion by nonprofit organizations authorized to mail at special rates): Has Note Changed During Preceding 12 Months; 13. Publication Title: Shot Business; 14. Issue Date for Circulation Data Below:Aug/ Sep 2015; 15a.Total Number of Copies: 22,148 (Aug/Sep 2015: 22,076); b. Paid Circulation: (1) Mailed OutsideCounty Paid Subscriptions Stated on PS Form 3541: 20,529 (Aug/Sep 2015: 20,482); c. Total Paid Distribution: 20,529 (Aug/Sep 2015: 20,482); d. Free or Nominal Rate Distribution: (1) Free or Nominal Rate Outside-County Copies included on PS Form 3541: 666 (Aug/Sep 2015: 673); (3) Free or Nominal Rate Copies Mailed at Other Classes Through the USPS: 0 (Aug/Sep 2015: 0); e. Total Free or Nominal Rate Distribution: 666 (Aug/Sep 2015: 673); f.Total Distribution: 21,196 (Aug/Sep 2015: 21,155); g. Copies not Distributed: 952 (Aug/Sep 2015: 921); h. Total: 22,148 (Aug/Sep 2015: 22,076); Percent Paid: 96.86% (Aug/Sep 2015: 96.82%).

with TTI base pads.

The lower layer is designed to store a shotgun. It will also hold a 12-round tube without disassembly.

This injection-molded watertight case is constructed of ultra-high-strength polypropylene copolymer resin and features a gasketed, waterproof and dustproof, submersible design that resists corrosion and impact damage. The molded-in hinges and stainlesssteel hinge pins; patented “trigger release” latch system; comfortable, snap-down rubber over-molded cushion grip handles; and an automatic ambient pressure equalization valve all contribute to the case’s military-grade design. Stainlesssteel locking loops are provided for a customer-supplied lock.

The case also features convenient roller-blade-style wheels and will securely stack with like cases for easier transport of

multiple cases. The case is backed by SKB’s unconditional lifetime warranty. SRP: $299.99.

Caldwell Pic Rail Action Camera Mount is designed for GoPro cameras.

(skbcases.com/sports)

Caldwell ➤ The Caldwell Pic Rail Action Camera Mount easily attaches all GoPro Hero, 2, 3, 3+, or 4 action cameras to a standard Picatinny rail. The adjustable bracket and screw allow the camera angle to be easily adjusted and locked in place for quick shot changes and steady footage. The Pic Rail Smartphone Mount also makes it incredibly easy to use a smartphone on any Picatinny rail. Simply attach it to the Picatinny rail to take photos or display ballistics calculators.

(btibrands.com)

SKB’s 3i-5014-3G case is tailored especially for 3-Gun competitors.

An American Family Owned Company Manufacturing Fresh Ideas Since 1968

NEW PRODUCTS

PHOTO BY JUSTIN APPENZELLER

Gerber

When you encounter a tough job, you need an equally tough knife to hold your own. The 39 Series Micarta Clip Folder (far right) boasts a virtually indestructible CPM S30V steel 3-inch fine-edge blade with first-class corrosion resistance. The precision-machined black Micarta handle offers a unique look and feel in your hand, bridging the gap between style and utility seamlessly. Opening is a cinch with a large ambidextrous thumbstud mounted directly on top of the blade for ultimate control. The blade itself is secured with a sturdy liner lock that stays safely open when you need it, and safely closed when tucked away in your pocket. A high-density polymer bolster provides additional toughness and balance, while a low ride interchangeable pocket clip puts multiple carrying options in your hands.

SRP: $170.

PHOTO CREDIT

(Continued on page 56)

58 â?š SHOT BUSINESS â?š JANUARY 2016

The Feast Begins at AguilaAmmo.com High-performance centerfire, rimfire, and shotshells.

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