SHOT Business -- June / July 2014

Marlin Gets a New Lease On Life page 42

VOLUME 22, NUMBER 4 JUNE/JULY 2014

Law enforcement product lines this year are focusing heavily on sophisticated firearms-sighting systems as well as high-tech illumination tools

Page 30

ALSO IN THIS ISSUE FIRING LINE: Walther’s new 9mm CCP is perfect for concealed carry PG. 24

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GOOD STUFF: Remington’s line of pull-through gun-cleaning gear is a winner PG. 46

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S H OT B U S I N ES S

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J U N E /J U LY 2 0 1 4

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CONTENTS

VOL. 22, ISSUE 4

Departments 24

30

Features

30 42

EDITOR’S NOTE The hard truth in corporate turnarounds

7

NEWS BRIEFS Dickies debuts tactical line; SIG launches centerfire pistol ammo; Weaver scopes get nod from NTOA

22

FYI Hands-on tips for

24 26

FIRING LINE Walther’s

LAW ENFORCEMENT 2014 Tactical offerings for 2014 come out of

the gate strong, with an emphasis on sophisticated firearmssighting systems and hi-tech illumination tools. BY CHRIS CHRISTIAN MARLIN MAKES A COMEBACK After a difficult transition and despite rumors of its demise, iconic gunmaker Marlin is on the rise again under Remington’s management. BY DAVID DRAPER

NSSF Update 16

FROM THE NSSF Unveiling

19

NOW STREAMING NSSF’s YouTube channel tops 10 million views

17

RETAILER TOOLBOX Hot

19

RETAILER EDUCATION

18 18

NSSF FLY-IN Members

20 21

NSSF DELIVERS VALUE

research into target shooters in your area

COVER PHOTO: ALAMY

4

tips on how to beat the summer slowdown

meet with U.S. lawmakers

SALES BOOM Industry’s

economic clout doubles

growing a customer base

low-recoil 9mm CCP UNDERCOVER SHOPPER Thinking

about plinking in S.C.

46

GOOD STUFF

48 54

WHAT’S SELLING WHERE

Remington’s Squeeg-E gun-cleaning systems

NEW PRODUCTS

LED Lenser’s rechargeable light; Battenfeld’s AR Mag Charger; and more

Seminars continue throughout 2014

YOU SHOULD KNOW NSSF

takes the reins of the Rimfire Challenge

54

JUNE/JULY 2014 ❚ SHOT BUSINESS ❚ 3

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EDITOR’S NOTE

NSSF

The Hard Truth Corporate turnarounds are not for the faint-hearted

T

he long, slow slide to oblivion often begins with tiny steps. Great brands such as Oldsmobile, Pan Am, Polaroid, and Zenith—American icons all—are all dead and buried, victims of changing times. In some cases, technological change rendered the company’s products obsolete; in other cases, corporate indifference or ineptitude drove the nails in the coffin. Marlin narrowly avoided the fate of the group listed above—the 144-year-old manufacturer was clearly headed for the last roundup when it was bought by Remington in 2007. Three years later, the new owners decided to close Marlin’s antiquated plant in North Haven, Connecticut, and move the manufacturing operations to more modern facilities in Ilion, New York.

SLATON L. WHITE, Editor

Margaret M. Nussey, Managing Editor David E. Petzal, Shooting Editor Maribel Martin, Senior Administrative Assistant James A. Walsh, Art Director Judith Weber, Production Manager CONTRIBUTING EDITORS

Larry Ahlman, Barbara Baird, Scott Bestul, Philip Bourjaily, Chris Christian, Christopher Cogley, David Draper, Jock Elliott, William F. Kendy, Mark Kayser, Peter B. Mathiesen, Brian McCombie, Tom Mohrhauser, Robert Sadowski, Robert F. Staeger, Peter Suciu, Wayne Van Zwoll

ERIC ZINCZENKO, Executive Vice President ADVERTISING: 212-779-5316

Gregory D. Gatto, Publisher Paula Iwanski, National Sporting Goods Director Brian Peterson, West Katie Logan, Sporting Goods Sales John Driscoll, Vice President, Corporate Sales Elizabeth Burnham Murphy, Chief Marketing Officer Ingrid Reslmaier, Marketing Design Director

BUSINESS OPERATIONS

Tara Bisciello, Business Manager

That’s when the Law of Unintended Consequences kicked in. It was a move that needed to be made if Marlin were to continue as a viable brand, as contributing editor David Draper makes clear in “Marlin Makes a Comeback,” on page 42. But the move initially yielded disastrous results.

Newly acquired companies often endure wrenching transitions as the parent company learns the hard truth about its new purchase. John Fink, senior product manager for Remington, told Draper, “We realized it would be a challenging move. Old equipment [in some cases, more than 60 years old] does not travel well. Once this equipment was moved to Ilion, many of the pieces were running at a rate that was even less efficient than before.”

As Draper notes, “Compounding the difficulties,

Remington discovered dimensioned drawings of Marlin’s iconic rifles did not exist. The plans at North Haven had simply been passed down through the generations. Many of these workers hadn’t made the move to Ilion, so much of that inherent knowledge had been lost.”

In addition, the workforce at Ilion had never built lever-actions, so there was a steep learning curve.

The transition was not helped by constant internet chatter that Remington intended to shutter Marlin forever.

The effect, not unlike that of a noisome terrier constantly biting your ankles, proved a distracting sideshow.

But Draper’s report ends on a promising note. Marlin has ramped up production, bringing back such iconic models as the .338 Marlin Express, the 1895 Cowboy, and the .444 Marlin.

Is that enough to silence the trolls who insist otherwise? Maybe.

Maybe not. But the biggest sign that Marlin is here to stay is that Remington is investing in it. And as they say, “Money talks.”

Slaton L. White, Editor

CONSUMER MARKETING

Robert M. Cohn, Consumer Marketing Director Barbara Brooker, Fulfillment Manager

MANUFACTURING

Laurel Kurnides, Group Production Director Stefanie La Bella, Associate Production Director

BONNIER

Chairman, Jonas Bonnier Chief Executive Officer, Dave Freygang Executive Vice President, Eric Zinczenko Chief Content Officer, David Ritchie Chief Financial Officer, Nancy Coalter Chief Operating Officer, Lisa Earlywine Chief Marketing Officer, Elizabeth Burnham Murphy Chief Human Resource Officer, Leslie Glenn Chief Brand Development Officer, Sean Holzman Vice President, Consumer Marketing, John Reese General Counsel, Jeremy Thompson

SHOT Business (ISSN 1081-8618) is published 7 times a year in January, February/March, April/May, June/July, August/September, October/ November and December by Bonnier Corporation, 2 Park Avenue, New York, NY 10016-5695, and is the official publication of the National Shooting Sports Foundation, Flintlock Ridge Office Center, 11 Mile Hill Road, Newtown, CT 06470 (203-426-1320). Volume 22, issue 4. Copyright © 2014 by the National Shooting Sports Foundation. All rights reserved. Editorial, circulation, production and advertising offices are located at 2 Park Avenue, New York, NY 10016-5695 (212-779-5000). Free to qualified subscribers; available to non-qualified subscribers for $25 per year. Single-copy issues are available for $5 each. Send check, payable to NSSF, to: SHOT Business, c/o NSSF, 11 Mile Hill Road, Newtown, CT 06470-2359. SHOT Business accepts no responsibility for unsolicited manuscripts and photographs. All correspondence should be accompanied by a stamped, self-addressed envelope. Requests for media kits and advertising information should be directed to Katy Marinaro, Bonnier Corporation, 625 N. Michigan Ave., Ste. 1270, Chicago, IL 60611.

Periodicals postage paid at New York, NY, and at additional mailing offices.

Printed in the USA. For Customer Service and Subscription questions, such as Renewals, Address Changes, Email Preferences, Billing and Account Status, go to: shotbusiness .com/cs. You can also email shotbusiness@emailcustomer service.com, in the U.S. call toll-free 866-615-4345, outside the U.S. call 386-246-0188, or write to SHOT Business, 2 Park Ave., New York, NY 10016. For editorial inquiries, write to Slaton L. White, SHOT Business, 2 Park Ave., New York, NY 10016 REPRINTS: E-mail reprints@bonniercorp.com. POSTMASTER: Please send address changes to SHOT Business, P.O. Box 422494, Palm Coast, FL 32142-2494.

4 ❚ SHOT BUSINESS ❚ JUNE/JULY 2014

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National Shooting Sports Foundation®

one industry

one voice

10,000+ manufacturers, distributors, frearms retailers, shooting ranges, sportsmen’s organizations and publishers making a direct impact on the future of our industry.

We’re one powerful voice for the industry.

Join us, and make us even stronger!

Apply online at nssf.org/join

nssf.org

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E R O M T E G U O Y , S E SOMETIM THAN YOU PAY FOR. AND YOUR CUSTOMERS WILL APPRECIATE THAT.

Del-Ton Incorporated offers a full line of AR-15 style modern sporting rifes that promise your customers a great value for a modest investment.

We back that up with a lifetime warranty on our rifes* and great customer service.

Our online dealer portal makes it easy to order parts, upgrades and accessories, so please visit del-ton.com for more information.

*Warranty applies to original owner.

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www.del-ton.com

www.facebook.com/deltoninc

5/14/14 11:47 AM

Bits & Pieces

NEWS BRIEFS NEWS

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PROMOTIONS

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AWARDS

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OUTREACH

Cabela’s Honors Winchester Ammo

Winchester Ammunition was recently named Overall Vendor of the Year by Cabela’s. The award is Cabela’s highest merchandising vendor honor across all categories and departments.

Winchester was chosen from more than 3,500 merchandise suppliers for superior performance, partnerships, and overall contribution to the company.

“Receiving this prestigious award from Cabela’s has been a privilege,” said Brett Flaugher, Winchester Ammunition vice president of marketing, sales, and strategy. “It means a great deal to us for our innovative products, outstanding execution, and strategic partnerships to be recognized by such an exceptional company. We are also humbled by this award considering the world-class vendors that contribute to the success of Cabela’s.”

Team Benelli Welcomes Reeves

Janna Reeves has joined Benelli’s 3-Gun team. Reeves discovered her penchant for shooting when she completed the shooting requirements for obtaining her concealed-carry license for a handgun. A quick learner, she soon earned her NRA certification to teach firearms courses, spending several years focusing on helping women become confident and capable with their firearms.

In 2013, she entered her first shotgun match, soon followed by her first 3-Gun competition.

Reeves won High Lady at the Rockcastle ProAm, Amateur Division, a major national match, and has finished in the Top 5 of every match she has entered.

Dickies’ new line of tactical clothing has been extensively tested by law enforcement officers, with their feedback incorporated into the final designs.

Dickies Goes Tactical

D

ickies, best known as a manufacturer of workwear, is going tactical. The new tactical collection from Dickies includes a Lightweight Ripstop Tactical Pant, a Canvas Tactical Pant, a Long Sleeve Tactical Shirt, a Performance Tactical Polo Shirt, and an EMT Pant. Developed with mobility and comfort in mind, key product features include mag pouches, pockets for documents and cell phones, knife and mic clips, and a loop for sunglasses. In addition to these functionality features, the collection offers water-repellent UV protectant fabrics, reinforced double knees, breathable fabrics, hidden vents, and expandable waistbands with This product is from sustainably managed forests and controlled sources.

grippers to enhance mobility.

Since this collection is designed to meet the needs of law enforcement officers, Dickies thought it a good idea to have the purpose-built apparel extensively tested by its intended users. The feedback Dickies received from its various LEO testers was incorporated into the final designs.

“We’re honored that our new tactical line is a true collaboration between our design team and the men and women working hard to protect and serve our country,” says Alex Smith, senior vice president of occupational wear at Dickies. “The law enforcement industry is an important market for Dickies and is part of the fabric of the brand. We began outfitting men and women in the military during World War II, and we look forward to expanding our offerings in the tactical segment by meeting the needs of today’s law enforcement officers.” (800-336-7202; dickies.com) JUNE/JULY 2014 ❚ SHOT BUSINESS ❚ 7

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NEWS BRIEFS

5.11 Tactical Launches ChromaFlex Badges

A patent-pending heat-transfer technology now offers law enforcement officers a lightweight and permanent badge solution that increases security while decreasing badge costs.

The ChromaFlex badge, developed by FiberLok and offered by 5.11 Tactical, is a permanent, three-dimensional textile embellishment that maintains the authoritative, metallic appearance of a traditional metal badge without sacrificing authenticity. All badge design templates include the option for a state seal insert and customized laser-etched text in several colors, for less than the cost of a traditional metal badge.

“The opportunity to offer a cutting-edge technology like ChromaFlex as an addition to our public safety apparel was a natural and obvious fit,” says David Hein, category business leader for 5.11 Tactical’s Institutional Division.

ChromaFlex badges offer the commanding look of metallic graphics in a flexible, lightweight, and comfortable construction compatible with a variety of materials, including sheer performance textiles, uniforms, and nylon bags. They are created through a patented heat fusing process that combines polyurethane films, metallized aluminum plastics, and heat-seal adhesives. As a result, the image reproductions protect against unauthorized copies.

A ChromaFlex badge can now be added to apparel and accessories sold within 5.11 Tactical’s extensive LE product line. (chromaflex@511tactical.com)

SIG Sauer is entering the ammo arena with the SIG V-Crown Jacketed Hollow Point.

SIG Debuts Premium Centerfire Pistol Ammo Firearms manufacturer SIG Sauer has moved into the ammo arena with the introduction of its Elite Performance Ammunition line, the company’s first-ever line of premium centerfire pistol ammunition. Designed specifically for personal defense, SIG Sauer Elite Performance Ammunition features a proprietary stacked hollowpoint bullet—the SIG V-Crown Jacketed Hollow Point— designed to deliver reliable expansion.

The five introductory calibers and bullet weights are 90-grain .380 Auto, 124-grain 9mm Luger, 125-grain .357 SIG, 165-grain .40 S&W, and 200-grain .45 Auto.

“Every product SIG Sauer produces will have the same attributes for which our firearms are known—reliability, accuracy, and unparalleled performance,” says Jeff

Creamer, SIG Sauer director of product management. “This new Elite Performance Ammunition consistently delivers controlled, uniform expansion and terminal performance. We are excited to enter the ammunition market and will be adding additional bullet weights for pistols as well as rifle ammunition in the months ahead.”

The proprietary SIG V-Crown stacked hollowpoint bullet features an additional smaller hollowpoint cavity behind the main cavity. This design, along with the V-shaped jacket skives, guarantees controlled, uniform expansion at all effective distances and velocities. A toothed cannelure located halfway up the shank more effectively locks the jacket and the lead/alloy core, providing maximum structural integrity in a jacketed bullet. (sigsauer.com/ammunition)

Remington Recalls Rifles with XMP Triggers

Remington Arms Company is undertaking a voluntary recall of Model 700 and Model Seven rifles with X-Mark Pro (“XMP”) triggers that were manufactured from May 1, 2006, to April 9, 2014. Senior Remington engineers have determined that some Model 700 and Model Seven rifles with XMP triggers could, under certain circumstances, unintentionally discharge, due to excess bonding agent used in the assembly process.

Remington is advising customers to immediately cease use of recalled rifles and return them to Remington free of charge. The rifles will be inspected, specialty cleaned, tested, and returned as soon as possible.

Remington has established a dedicated website (xmprecall.remington .com) and a toll-free hotline (800-243-9700) to help consumers with the recall. To use the hotline, choose Prompt #3, followed by Prompt #1.

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BECOME THE SHOOTER YOU WANT TO BE You’re ready — and you need a gun that performs at your level. The opticsready Performance Center M&P® Pro Series C.O.R.E. is designed to push the limits of industry excellence, so you can push yourself.

See the Performance Center line: smith-wesson.com/pc *Optics not included

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NEWS BRIEFS

Outdoor Research Rolls Out New Layering Program Modern fibers all have their benefits.

Polyester is known for drying quickly; Merino wool has natural wicking and odor-repelling properties. A group of chemists has found a way to meld the best properties of both into one yarn. And that yarn—called Drirelease Merino—is the foundation of Outdoor Research’s new

11-piece fall 2014 layering program. A meld of 88 percent polyester and 12 percent Merino wool, Drirelease Merino is blended at the fiber level, resulting in performance far superior to either fiber. The resulting garments dry four times faster and have higher thermal insulation value than 100 percent wool. In addition,

FreshGuard odor-neutralizing technology prevents the stink found in many synthetic base layers.

Outdoor Research’s program is organized into three tiers. DR1 includes the Sequence and Essence collections, and can serve as an all-around base layer. This group blends Drirelease Merino with function and style that works when worn as an outer layer. Flatlock-seam stitching is used for comfort. Men’s and women’s long-sleeve zip tops, a long-sleeve crew top, men’s and women’s tights, and men’s boxer briefs are available. $69, zip top; $60, crew and tights; $40, boxer briefs.

In the DR2 tier, the Delta Zip Top and Hoody are built with a mid-weight Drirelease Merino fabric with excellent stretch. The Delta program features a men’s and women’s Hoody and a longsleeve Zip-T. Details include flatlock seams for comfort, internal front stormflaps, zippered napoleon pockets, and a balaclava-style hood on the Hoody. $99, hoody; $90, zip tee.

DR3 includes the heavier-weight Constellation Hoody, the only fleece available with Drirelease Merino. It’s a super-functional mid-layer, thanks to its design and ripstop overlay panels on the shoulders that add durability and glide when used beneath other layers. It features a relaxed fit hood, thumb loops, and a zippered napoleon pocket, and is available in men’s and women’s sizes.

SRP: $150. (outdoorresearch.com)

Outdoor Research’s new Drirelease Merino combines the best aspects of Merino wool and synthetic fibers.

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MEOPTA UNVEILS NEW 80MM SPOTTING SCOPE

Meopta USA recently introduced the MeoPro HD 80 spotting scope. This sleek new spotter features an 80mm fluoride objective lens and MeoBright ion-assisted multicoatings for outstanding performance in low-light conditions. Designed to meet a lower price point than Meopta’s European-made MeoStar S2 82mm spotting scope, the MeoPro HD 80 has an angled body and integrated 20–60X eyepiece. Its CentricDrive mid-body focus control is simple to use in the field, even with gloves on, and the image quality is crystal clear, making it easy to assess game at long distances. Like all other optics in the MeoPro line, the HD 80 is assembled

in the United States at Meopta’s facility on Long Island, New York.

“This new spotting scope is the first in our popular MeoPro line and is made for hunters who want a mid-range price point, but are simply unwilling to compromise on performance,” says Reinhard Seipp, general manager and COO of Meopta USA. “We chose to go with a fixed eyepiece in order to lower the cost and not compromise on quality. In fact, we have incorporated a lot of the technology from our state-of-the-art MeoStar spotter into the MeoPro HD 80, such as Schott glass, the fluoride objective lens, CentricDrive focus that allows for fast adjustments from close ranges to extended

distances, and the rugged, fully armored magnesium alloy chassis. The overall performance of the Meopta HD 80— the superior color fidelity, edge-to-edge clarity, and sheer brightness and quality of the images—will give hunters a top-tier scope view at a great price point.”

Nitrogen filled, waterproof, and shockproof, the MeoPro HD 80 has been designed to work seamlessly with Meopta’s MeoPod TP-1 tripod and also with the MeoPix iScoping Adapters for the iPhone 4 and 5 models and Samsung Galaxy S4. Its rotating, integrated tripod foot also works with most tripod interfaces on the market without the need for an adapter. SRP: $1,724.99. (meoptausa.com)

The MeoPro HD 80 utilizes CentricDrive, a mid-body focus control that’s easy to use even with gloves on.

MAGPUL SERIES TACTICAL SHOTGUNS BY MOSSBERG E X C L U S I V E LY AT R S R G R O U P, I N C.

RSR Group, Inc. is pleased to offer the Exclusive Magpul Series Tactical Shotguns by Mossberg. These six superbly crafted pump action shotguns feature the time-tested performance of the Mossberg 500, 590, and 590A1 models, with the enhanced functionality and reliability of Magpul SGA stocks and MOE forends.

The Magpul Series Tactical Shotguns by Mossberg are available Exclusively at RSR Group, Inc.

O R D E R O N L I N E AT W W W. R S R G R O U P. C O M NEW YORK 800.458.4867

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FLORIDA 800.541.4867

NEVADA 800.634.4867

TEXAS 800.752.4867

WISCONSIN 800.832.4867

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NEWS BRIEFS

CMMG’s new pistols include the company’s KeyMod hand guards.

CMMG LAUNCHES PISTOL LINEUP CMMG has developed a line of new AR pistols that utilize properties from its sought-after line of short-barreled rifles, including the popular RKM7 free-float KeyMod hand guards. The resulting product launch includes two models chambered in 9mm and .300 AAC Blackout.

“We received a lot of feedback from our customers asking us to come out with a line of AR-style pistols,” says Jeff Overstreet, co-owner of CMMG. “Well, we’ve listened. As with all the guns in the CMMG line, we’ve tried to keep the weight down and the quality of manufac-

turing high in order to deliver a gun that functions properly and is fun to shoot every time you take it to the range.”

The new Mk9 PDW Pistol (SRP: $1,099.95) is chambered in 9mm and comes with a 32-round magazine. The new Mk4 PDW Pistol (SRP: $1,049.95) is chambered in .300 AAC Blackout and comes with a 30-round Magpul PMAG. Each model comes with a Magpul MOE pistol grip, an A2 muzzle compensator, and an ambidextrous rear sling mount.

The pistols’ slim, ergonomic profiles are thanks to CMMG’s RKM7 free-floating KeyMod hand guard. (cmmginc.com)

GoPro’s Sturdy New Camo

Weapon Armor and Mossy Oak have partnered to offer GoPro camo camera armor that is both durable and protective. Available in Mossy Oak Obsession, Shadow Grass Blades, and Duck Blind, the armor is a militarygrade vinyl material with an ultra-matte finish.

“Our material uses air-release technology to provide a clean, bubble-free installation,” says Tom Rodgers, CEO of Weapon Armor. “The GoPro skin is removable when desired and won’t leave behind any adhesive residue, letting users change patterns based on their intended use. GoPro Armor is also impervious to water, providing peace of mind and protection regardless of outdoor conditions.” SRP: $4.99 to $14.99. (weaponarmor.com)

Remington Arms Company, LLC (“Remington”) is voluntarily recalling Remington Model 700™ and Model Seven™ rifes with X-Mark Pro® (“XMP®”) triggers, manufactured from May 1, 2006 to April 9, 2014.

Remington has determined that some Model 700 and Model Seven rifes with XMP triggers could, under certain circumstances, unintentionally discharge. A Remington investigation has determined that some XMP triggers might have excess bonding agent used in the assembly process.

While Remington has the utmost confdence in the design of the XMP trigger, it is undertaking this recall in the interest of consumer safety to remove any potential excess bonding agent applied in the assembly process.

REMEDY / ACTION TO BE TAKEN

HOW TO DETERMINE IF YOUR RIFLE IS SUBJECT TO THE RECALL

Visit xmprecall.remington.com or call 1-800-243-9700 (Prompt #3 then Prompt #1) Monday through Friday, 9 a.m. to 5 p.m. EDT. You will be asked to provide your name, address, telephone number, and rife(s) serial number.

1. Identify the serial number (Located on the left side of a right handed receiver and on the right side for left-handed receivers) and provide it to Remington’s recall support team, either by entering it at xmprecall.remington.com or calling 1-800-243-9700 (Prompt #3 then Prompt #1) Monday through Friday, 9 a.m. to 5 p.m. EDT. 2. You may also determine if your rife is subject to the recall by a visual inspection. If the face of the trigger is ribbed, your rife does not have an XMP trigger and is NOT subject to this recall. If the face of the trigger is smooth, your rife has an XMP trigger and IS subject to this recall.

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STOP USING YOUR RIFLE. Any unintended discharge has the potential to cause injury or death. Immediately cease use of recalled rifes and return them to Remington free of charge. Rifes will be inspected, specialty cleaned, tested, and returned as soon as possible, at no cost to you.

DO NOT attempt to diagnose or repair recalled rifes.

TO PARTICIPATE IN THIS RECALL PROGRAM

SAFETY FIRST: Always follow the Ten Commandments of Firearm safety whenever you handle any frearm. Visit Remington.com for more information.

Remington is deeply sorry for this inconvenience, but we believe in safety frst. It is imperative that Model 700 and Model Seven rifes subject to this recall are not used until they have been inspected and specialty cleaned by Remington.

The Remington team is committed to the quality and safety of its products.

Weapon Armor and Mossy Oak are giving GoPro a sturdy case, invisible in the woods.

5/13/14 11:07 AM

WEAVER SCOPES EARN SEAL OF APPROVAL A pair of Weaver tactical scopes have received the prestigious “Member Tested and Recommended” seal of approval from the National Tactical Officers Association (NTOA). After extensive testing by law enforcement officials, the Weaver 1–5x24 Illuminated CloseIntermediate Range Scope and the Weaver 2–10x36 1/10 Mil Tactical Scope received a score of 4.32 and 4.27, respectively, out of a possible 5. The two NTOA-approved scopes are a part of the Weaver Super Slam series of tactical optics. Products that earn the NTOA’s seal of approval are listed on the association’s comprehensive online database and will be included in the organization’s quarterly

Two Weaver tactical scopes are recommended by the NTOA.

journal, The Tactical Edge.

The Weaver 1–5x24mm Tactical Scope with Illuminated Close-Intermediate Range Tactical reticle features 5X magnification for a wide range of applications. From close-quarters battle scenarios to extended shots out to 600plus yards, the Weaver 1–5x24 Tactical Scope’s one-piece design gives rugged durability for any tactical situation.

The Weaver optic features a

first-focal-plane reticle for accurate mil units at all magnifications and can be illuminated in red or green. Resetto-zero turrets eliminate the need to loosen caps for onthe-fly adjustments.

The Weaver 2–10x36mm 1/10 Tactical Scope with the Enhanced Mil-Dot Ranging reticle features fully multicoated lenses with an extrahard coating on exterior lenses for lifelong durability.

Waterproof, fogproof, and shockproof, the tactical scope promises to provide precise shot placement round after round.

The wide range of magnification allows shooters to quickly change between longand short-range targets. One law enforcement tester cited this versatility as one of its strongest assets due to the range of magnifications achieved. From long-range shots taken at high magnification to short-range encounters, an officer can quickly dial down to a low-power magnification for quick sight acquisition on close-range or moving targets. SRP: 1–5x24mm CIRT Reticle, $1,069.95; 2–10x36mm EMDR Reticle, $1,197.95. (weaver optics.com)

TaurusUSA.com TM

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NEWS BRIEFS

Magnum Research Goes Bronze The manufacturing ingenuity behind USA-based Magnum Research, Inc. (MRI) has been turning heads for decades. The iconic Desert Eagle has been featured in movies and video games, and now MRI has made it even sexier by introducing the Mark XIX Desert Eagle .50AE and .44 Magnum in a new high-temperature ceramic Cerakote coating called Burnt Bronze. These two models are being offered exclusively to dealers through Bill Hicks & Co., Ltd. “We took our most popular and iconic handgun, the Desert Eagle, and gave it a commanding new look,” says Frank Harris, vice president of sales and marketing. “The Desert Eagle has always been considered a bit of a muscle gun, but now with the Burnt Bronze Cerakote coating, it brings that to an entirely new level.”

The Cerakote coating is a multi-step process, which results in a high-temperature ceramic coating that holds up well under normal use. The Burnt Bronze model has attractive black appointments to give the pistol even more appeal.

The Mark XIX Desert Eagle .50 AE is a gas-operated semi-automatic pistol with a seven-round capacity in .50AE and an eight-round capacity in .44 Magnum. The grip provides ideal hand seating for two-handed shooting, allowing comfortable, rapid, accurate firing.

SRP: $1,696. (magnum research.com)

Two exclusive Desert Eagle models are now available in a Cerakote Burnt Bronze coating.

HATSANUSA ADDS WEIGHT Though weight loss can enhance a person’s health, HatsanUSA, a subsidiary of Turkish airgun manufacturer Hatsan, believes weight loss isn’t always a good thing, especially if you’re talking about airgun pellets.

A recent trend in the airgun industry has led to the employment of lightweight aluminum alloy pellets in order to achieve a high advertised muzzle velocity. Now the industry standard, these pellets are readily available everywhere. The problem, according to HatsanUSA, is that the use of these lightweight pellets can lead to diminished accuracy. In addition, when shot from a high-power airgun, the pellets may

partially deform before exiting the barrel.

To solve the problem, the manufacturer has worked with a team of German engineers to create dense lead and lead-free Vortex Pellets to provide shooters with a superior airgun experience. Vortex pellets are available in three lines, including Vortex Supreme Pellets for PCP (precharge pneumatic) airguns and Vortex Express Pellets for spring-powered airguns.

The lead-free line for all guns is designed for residents of states like California that restrict the use of lead ammo. Available calibers are .177, .22, and .25. SRP: $12.72– $26.82. (hatsanusa.com)

Peak Rock Capital Acquires Hunter’s Specialties An affiliate of Peak Rock Capital—an Austin, Texas– based private equity firm— acquired Hunter’s Specialties, Inc., a leading manufacturer and supplier of hunting accessories, in April of this year.

Headquartered in Cedar Rapids, Iowa, Hunter’s Specialties’ portfolio includes scent-control products, game calls, attractants, wildlife-management products, and general hunting accessories. Founded in 1977, the company has developed several marquee brands in the category, including Hunter’s Specialties, Scent-A-Way, HS Strut, Johnny Stewart, Vita-Rack, and Wayne Carlton’s Calls.

“We are actively seeking to expand our portfolio of

leading consumer products companies,” says Anthony DiSimone, CEO of Peak Rock Capital. “We are excited to apply our resources to assist Hunter’s Specialties in enhancing its

strategic position.”

One of the reasons Peak Rock Capital acquired Hunter’s Specialties is its potential for growth. Peter Leibman, managing director of Peak Rock Capital, says, “Hunter’s Specialties

has a strong competitive position with a unique product portfolio, leading brands, and long-standing customer relationships. We believe it is an excellent platform for expansion through new-product development and strategic addon acquisitions.”

“We are very proud of what the company has been able to accomplish with the help of our employees, customers, and suppliers over its 38-year history,” says David Forbes, co-founder of Hunter’s Specialties. “We are pleased that Peak Rock is investing in Hunter’s Specialties and that the company will benefit from the firm’s strategic and operational expertise to help guide it to the next level of success.”

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™

In 1990 a Navy SEAL was navigating a minefield when his pack failed. As his gear tumbled to the ground, he vowed that if he got out of there alive he would make gear the right way. Today this obsession with quality applies to everything we do. We’re constantly researching, refining and perfecting every detail to provide gear that won’t let you down. Because we’re not just making stuff. We’re honoring a vow.

GEAR THAT TRIES YOU ON FOR SIZE.

Contact Dealer Services at (800)379-1732

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U P D AT E

B Y J I M C U R C U R U T O , D I R E C T O R , I N D U S T R Y R E S E A R C H & A N A LY S I S

FROM THE NSSF

The Big Bucks of Target Shooting A new NSSF report can beneft your business

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ith much research readily available from NSSF on hunters and hunting, NSSF was asked by its members in 2013 to provide additional insight on target shooters and the target-shooting market. NSSF responded in a big way with a variety of new reports and information for its members to better understand this market.

The latest of such reports, NSSF’s “Target Shooting in America: Millions of Shooters, Billions of Dollars,” released during the 2014 SHOT Show, provides the industry with something it’s never had before: the economic impact of target shooting.

This 16-page report shows the total economic impact of the target-shooting industry nationwide as having nearly $10 billion in retail sales. To put this in perspective, if

report also provides economic-impact statistics on the state level as well. These state data are further broken into the different shooting disciplines of handgun, shotgun, rifle, and muzzleloading. Individuals, such as Ron Kennedy, general manager of Scottsdale Gun Club, can focus on the specific data important to their businesses.

Kennedy notes, “I looked at all the data in the report and shared the state-specific

“It really helped everyone get a better feel for how large and important target shooting is in our state. The data will assist us with any possible expansion plans moving forward.” —Ron Kennedy the target-shooting industry were a company, its sales would nearly double the sales of companies such as Facebook ($5.1 billion sales) and Yahoo ($5 billion), and would be billions more than firms such as Hershey ($6.6 billion) and even Coca-Cola ($7.6 billion). The more than 185,000 jobs supported by the target-shooting industry would rank it as the 26th-largest employer in America, eclipsing such companies as Boeing (172,000 employees), Ford (164,000) and Disney (156,000). Annual state, local, and federal taxes stemming from target shooting account for approximately $3.5 billion, enough to pay the annual salaries of nearly 90,000 lieutenants in the U.S. Army.

Those are fun facts, but how can this report help you?

In addition to the national data, the

information from our range’s home state of Arizona with our employees, management team, and financiers. It really helped everyone get a better feel for how large and important target shooting is in our state. The data will assist us with any possible expansion plans moving forward.”

Manufacturers use the report data as well. “When looking at different product markets and deciding which direction to take, it is important to utilize all available information,” says Raluca Picht, insights director at ATK Sporting. “We combine our company’s internal insights with several outside sources. The NSSF’s ‘Target Shooting in America’ report helped expand our understanding of this very important market segment, and we were able to use the data to support our conclusions.”

Due to record sales of firearms and ammunition, state wildlife agencies have seen an increase in Pittman-Robertson Wildlife Restoration Act dollars the past few years, and many of them are now looking to invest in state-supported targetshooting facilities.

Dan Forster, director of the Georgia Department of Natural Resources, says, “It is important for us to be able to justify the need for state-supported target-shooting facilities, and the data provided within this NSSF report is very helpful to that end.”

In addition to the uses previously mentioned, the data within “Target Shooting in America” is beneficial on the political front as well. “Politicians tend to listen when you talk about jobs and the economy,” says Patrick Rothwell, NSSF’s senior director, government relations–federal affairs, who works out of NSSF’s Washington, D.C., office. “And they really listen when you talk thousands of jobs and billions of dollars, which is exactly what this report provides.”

So whether you work at a shooting range, firearms retailer or manufacturer, or wildlife agency, or you need data to support your position on target shooting on a local, state, or federal level, this report has value. The “Target Shooting in America” report can be accessed for free at nssf.org/ research. For print copies, please contact Jim Curcuruto at jcurcuruto@nssf.org.

Jim Curcuruto

NSSF Director, Industry Research and Analysis

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FR B Y OPAT M TRHI E CK NSS HFAY, D I R E C T O R , R E TA I L D E V E L O P M E N T

BY AUTHOR HERE

U P D AT E

R E TA I L E R T O O L B O X

Beat this Summer Hot tips to cure the summertime blues

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s we swing into the late second and early third quarters, firearms retailers generally start to see a bit of the summer slowdown in foot traffic and sales. Kids are out of school, families are headed out for vacations, and in some places it’s just too hot to be outside. While this slowdown is inevitable, here are some tips that might help drive customers to your store during these quieter months.

During this slower time, work with your staff to develop training classes that your store can host. The classes can run the gamut from introductory classes on gun cleaning and maintenance to reloading to personal protection, or classes covering how to get into a certain genre of shooting (IDPA, 3-Gun, etc). You can reach out and poll your customers to see what types of training they’d be most interested in obtaining. You can also use your staff ’s strengths and let them pick the classes and develop them. This process will get your staff engaged and give them an opportunity to grow their skills and show off a bit of their expertise. Plus, providing classes will help to further differentiate yourself in the marketplace and allow you to build stronger relationships with your customers.

How about some involvement with the community? Find a charity or cause that

The key here is to come up with unique ways to reach out to your customers and give them a reason to come into contact with you and your staf.

holds a special meaning for you and your customers and host an event supporting the same. These events can be anything from organizing a cleanup of a local park or landmark to hosting a banquet in support of a family in need. Charity events and fund-raisers generate goodwill in the community and get your store’s name in the press. And at the end of the day, they support a good cause.

Another great promotional avenue is to

partner with an existing business to cut cost and double your exposure. Perhaps you could partner with a nearby range to offer discounted range time to customers when they buy a new gun or scope. Or try working a deal with a local gunsmith, where he would provide a discount for installation of any gun parts purchased at your store. The goal here is to reach new customers, while giving your existing customers an additional

reason to purchase from you.

Your sales reps can be another resource to assist in the promotional process. These guys and gals have been around the industry for years and have seen which promotions work and which ones to avoid. Plus, your reps have sales goals that they need to meet, so they usually have an extra incentive to help in any way they can.

Whether this is working to get you special pricing from your ven-

dors, sniffing out a special buy, or finding some closeout inventory that you can use as a loss leader, your sales rep can be an invaluable ally to help drive your sales.

These are just a few of the many retailer promotional tools that you can employ to combat the summer slowdown. The key here is to come up with unique ways to reach out to your customers and give them a reason to come into contact with you and your staff.

These promotions don’t have to be about discounting the price of products, and there’s no need to throw away those slim margin dollars. Take some time, involve your staff, and don’t make the common mistake of cutting back on your advertising and promotions when sales are slow.

For more information and some great tips on promotions and merchandising, see NSSF’s “Merchandising Guide for the Firearms Retailer” and “Advertising and Marketing Guide for the Firearms Retailer,” available free to NSSF members at nssf.org.

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NSSF Members, Staff Meet with U.S. Lawmakers

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xecutives of NSSF member com­ panies jetted in to Washington, D.C., in early April for the highly productive seventh annual Congres­ sional Fly­In. The firearms and ammuni­ tion industry executives met with mem­ bers of both houses of Congress.

Among the mattters discussed in the meetings were the $37.7 billion national economic impact of the firearms indus­ try, the need for revenue­neutral mea­ sures to allow the Bureau of Alcohol, Tobacco, Firearms, and Explosives (ATF) to reduce the currently lengthy backlogs in form­processing times, and the opportunity to improve the provi­ sion of safety information and gun locks through law enforcement agencies across the country by restarting funding of Project ChildSafe.

NSSF senior vice president and gen­ eral counsel Lawrence G. Keane said of the annual Fly­In, “We always welcome the opportunity to speak with our elected representatives to help ensure that the economic contribution of our industry members is understood and

Lawrence G. Keane, NSSF senior vice president and general counsel (on couch), and other industry executives talk with Sen. Mike Lee of Utah (to Keane’s right) in Lee’s Capitol Hill office during the 2014 NSSF Congressional Fly-In.

that we continue to work on a biparti­ san basis to help ensure that our mem­ bers can continue to engage in lawful

commerce, grow their businesses, and create even more good­paying jobs here in America.”

FIREARMS INDUSTRY’S ECONOMIC IMPACT NEARLY DOUBLES IN FIVE YEARS The total economic impact of the firearms and ammunition industry in the United States increased from $19.1 billion in 2008 to $37.7 billion in 2013, a 97 percent increase, while the total number of fulltime equivalent jobs rose from more than 166,000 to more than 245,000, a 48 percent increase in that five-year period, according to a report released in early April by the National Shooting Sports Foundation.

“We have seen dramatic growth in the firearms and ammunition industry that is the direct

result of consumer demand for our products in the last five years,” said Steve Sanetti, NSSF president and chief executive officer. “While our nation’s overall economic recovery has been slow since 2008, our industry has been a true bright spot, increasing our direct workforce by nearly half, adding jobs

that pay an average of more than $47,700 in wages and benefits.

“Supplier and induced jobs [the latter being those created by the economic impact made by the industry] were also increased by about half since 2008, even as we increased federal tax payments by 93 percent, Pittman-Robertson

excise taxes that support wildlife conservation by 83 percent, and state business taxes by 77 percent,” Sanetti added. “And during this time, both crime and accidents with firearms continued to decrease.”

The Firearms and Ammunition Industry Economic Impact Report: 2013 provides a state-by-state breakdown of job numbers, wages, and output covering direct, supplier, and induced employment, as well as federal excise taxes paid. You can access the full report online at nssf.org/ impact.

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NSSF YouTube Channel Hits 10 Million Views and Counting The National Shooting Sports Foundation’s YouTube channel has reached a new milestone, surpassing 10 million views, with more than 3.7 million views in 2013 alone.

NSSF has cultivated a following of more than 56,000 subscribers, adding more than 29,000 new subscribers in the past year.

NSSF’s YouTube channel, located at youtube.com/ TheNSSF, is the firearms industry’s top YouTube channel and continues to gain in popularity among new and experienced shooters, hunters, and firearm enthusiasts. The channel currently features 300 videos, the majority of which provide expert instruction on target shooting, hunting, gun maintenance, competition shooting, and safety,

with the goal of encouraging more people to head to the range or afield.

NSSF encourages the use of its videos, with attribution, by any organization, media outlet, or individual that wants to promote the shooting sports and safe and responsible firearms ownership.

NSSF’s videos are also available for free download through Apple’s iTunes as a podcast entitled “Shooting Sportscast” in both high definition and standard definition.

Anyone interested in knowing when new videos become available can subscribe to NSSF’s monthly Pull the Trigger newsletter or subscribe directly to NSSF’s YouTube channel, or to “Shooting Sportscast” on iTunes.

NSSF Retailer Education Seminar Schedule in Full Swing

T

he National Shooting Sports Foundation has already held five NSSF Retailer Education Seminars since April 15, but firearms retailers around the country will be pleased to know that seven more remain on the 2014 schedule.

NSSF encourages all firearms retailers in the states of the respective seminars to register to attend the five-hour program designed to help FFL holders stay in compliance and protect their livelihood.

Seminars cover: Regulatory Requirements; How to Recognize and Deter Straw Purchases; Error-Proofing Your 4473; Acquisition and Disposition Book Ins and Outs; Security of Inventory; NICS Services to FFLs; Understanding the NICS Process; When You Are Inspected—The ATF Inspection Process; Sales at

Retailer Education Seminars are free to NSSF members.

Gun Shows; and NICS Background Check on NonU.S. Citizens. A Q&A session follows those presentations.

All attendees receive an NSSF Retailer Education Kit that contains a number of compliance tools and materials, including a 4473 Overlay, articles on how to pass an inspection with flying colors, and a “Don’t Lie for the Other Guy” straw-purchase education kit.

These seminars are free to

NSSF members and $100 per person for nonmembers.

Upcoming seminars are scheduled for: June 24 in Bloomington, Ill.; June 26 in Indianapolis, Ind.; July 22 in Charlotte, N.C.; Aug. 12 in Pittsburgh, Pa.; Aug. 19 in Springfield, Mass.; Sept. 9 in Denver, Colo.; and Sept. 16 in Portland, Ore. You can learn more and register at nssf.org/retailers/ seminars.

© 2014 National Shooting Sports Foundation, Inc. All Rights Reserved. SHOT Business®, SHOT Show® and all other trade names, trademarks and service marks of the National Shooting Sports Foundation appearing in this publication are the sole property of the Foundation and may not be used without the Foundation’s prior express written permission. All other company and product names are trademarks or registered trademarks of their respective owners.

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U P D AT E

NSSF Delivers Value Research On New Customers

ONE MEMBER’S EXPERIENCE

A

Member: Tom O’Keefe, president Business: Winchester Ammunition, East Alton, IL

s members saw an expanding customer base over the past few years, they requested more information on these seemingly new customers. NSSF responded by providing custom research to its membership with the release of reports such as “Understanding Diversity in Hunting and Shooting Sports,” “FirstTime Gun Buyers Report,” and “An Analysis of Sport Shooting Participation Trends in the U.S.” Here’s one member who has capitalized on that data.

Description of Business: “With a company heritage dating back to 1866, Winchester Ammunition was there for the taming of the American West, the Allied Forces’ victory in World War II, and, through the years, millions of fond memories made in the great outdoors. Known as The American Legend, Winchester is a global leader in the production of sporting, law enforcement, military, and personal defense ammunition. Winchester continues to raise the bar with new products like Long Beard XR and Winchester Defender personal defense ammunition. For more information about Winchester Ammunition, visit winchester.com, or connect with The American Legend on Facebook at Facebook.com/WinchesterOfficial.”

Experience with New Customer Research: “The

Interested in NSSF Membership?

Promoting the great American tradition of hunting and shooting is what the National Shooting Sports Foundation is all about. For our members, it’s more than a sport; it’s a way of life. Join the more than 10,000 companies and individuals who have already discovered that NSSF Delivers Value! To learn more, call 203-426-1320, email membership@ nssf.org, or visit nssf.org/join.

Winchester brand dates back to 1866, and has impacted generations of hunters and shooting-sports enthusiasts. In today’s environment, research on new, current, and potential customers is extremely valuable. Reaching our customer base through marketing helps educate consumers and sell our technology-driven new products. We recognize the value of new entrants to the firearms and ammunition category, and have applied relevant research when introducing product lines such as W Train & Defend and AA TrAAcker. For that reason, we really appreciate and utilize the research that NSSF makes available to its members. It is very helpful as we plan our product development and marketing strategy.”

Value of NSSF Membership: “As

a long-time member of the NSSF, Winchester is a firm believer in NSSF’s mission: to promote, protect, and preserve hunting and the shooting sports. NSSF is an organization that provides sound industry research, but it also develops programs that benefit the hunting and shooting sports industry in its entirety. It’s important to have an organization like NSSF that can represent its membership responsibly and with sound oversight on important issues. We are one of many manufacturers that think very highly of the work NSSF does for our industry, and we are proud to be one of its longstanding partners.”

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B Y Z A C H S N O W, N S S F M A N A G E R , S H O O T I N G P R O M O T I O N S

U P D AT E

YO U S H O U L D K N O W

NSSF Guides Rimfire Challenge With your support, an established outreach program will grow and thrive

T

he National Shooting Sports Foundation (NSSF) has assumed administration of the Ruger Rimfire Challenge—now known as the NSSF Rimfire Challenge—an event promoting one of the fastest-growing disciplines in the shooting sports.

The Rimfire Challenge is a program originally developed and supported by Sturm, Ruger & Co. to introduce participants to the fun and excitement of competitive shooting in a safe, low-pressure, family-friendly environment. With NSSF having the desire to offer a rimfire program that possessed these same qualities and having the infrastructure to bring the program to the public in a major way, Ruger agreed to turn over the program’s administration.

The goal of the NSSF Rimfire Challenge is to provide an enjoyable first experience in a low-key competition in which experienced target shooters are encouraged to extend their support and give tips to novices. As with any NSSF program, a strong emphasis is placed on teaching safe and responsible handling and use of firearms.

In Rimfire Challenge matches, all levels of target shooters enjoy firing at steel targets in timed stages. Shooters are required to compete using any manufacturer’s rifle and handgun chambered in .22 Long Rifle caliber. The targets are five to seven steel plates that are at least 8 inches in diameter, set up in a course of fire, or stage. The stage is designed to be completed by even the most inexperienced shooter using one 10-round magazine without the need to reload “on the clock.” Steel plates were chosen as the ideal targets because they are easy to buy or build, and because this type of target provides the shooter with the instant gratification of the sound of impact. All levels of target shooters—new, novice, and experienced—are welcome to com-

pete, and each will find a challenge appropriate to his or her skill level.

A big goal for NSSF is to grow the Rimfire Challenge program exponentially by engaging the entire industry—shooting ranges, firearms retailers, and manufacturers can play a key role in the expansion of the Rimfire Challenge program. You can help convert the new-shooter market into active shooters who get more involved in organized competition once exposed to the Rimfire Challenge. That can lead to more visits to the range and retail store, as well as increased sales for manufacturers, who will also foster brand loyalty as a result of their support as a program sponsor or partner.

How can your business participate? It is NSSF’s goal to get at least 25 ranges currently not hosting Rimfire Challenge events involved by next March. As a motivator to help ranges get started with hosting events, NSSF plans to announce two different steel-target grant programs. The first grant program will be aimed at ranges currently hosting First Shots events.

This grant program will serve as a springboard for a First Shots Second Round introduction to Rimfire Challenge. The second grant program, made possible by the support of Action Target, will offer 30 steel-target grants, each consisting of 12 steel targets, to shooting ranges that would like to start hosting Rimfire Challenge events. More details on these grant program offerings is available at nssf.org/firstshots and nssf.org/rimfire.

As a retailer, you can get involved with the program by supporting matches being held locally or by encouraging a local

range to start hosting events. At the same time, you can help promote the event by informing your customer base through email blasts and other social media outlets, posting flyers about an upcoming event, or by handing out flyers to customers in the store.

Attention all manufacturers! Your sponsorship and partnership support will help take the NSSF Rimfire Challenge to the next level. You can become one of the limited national program sponsors. You can also become a program partner by providing in-kind product contributions to different registered events and the World Championships. This not only helps build brand loyalty by putting your products into the hands of new and novice shooters, but it also enhances the experience for the first-time competitors when they see the wealth of industry support on the prize table (prizes are awarded by random draw of all event participants). For more information on becoming a Rimfire Challenge sponsor and/or partner, visit the website nssf.org/rimfire and click on Sponsors or Partners, or contact Chris Tatulli, ctatulli@nssf.org, 203-426-1320 ext. 214, or Zach Snow, zsnow@nssf.org, 203-426-1320, ext. 224.

NSSF is eager to take the Rimfire Challenge to the next level of success with the help of the entire industry.

Together, we will strengthen the shooting sports as a whole by welcoming new and novice shooters into the world of safe, fun, family-friendly competition through the NSSF Rimfire Challenge. Jump on the bandwagon today for what will be an exciting and rewarding ride.

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FYI

BY SCOTT BESTUL

The Middle of Nowhere

A

Located in a 60-person town, Bull City Guns is thriving

lton, Kansas, does not sit on the Earth’s edge. “But you can definitely see it from here,” says Kelly O’Connor with a laugh. The manager of Bull City Guns has no problem joking about the little town he chose for retirement. After a 30-year career with Pratt & Whitney Aircraft that took him all over the world, O’Connor was perfectly happy to settle into a quiet place that offered plenty of hunting and competitive shooting. Then Brice Ballard, whose family had owned a local gun store for decades, approached him and asked if he’d like to buy the shop. one because they thought they were gonna be banned. Look, if a guy wants an MSR because it fits his shooting needs, great. But a Citori is also cool. And if you’ll use it more— that’s the gun for you.”

DON’T FORGET THE SCATTERGUN Bull City is no different from many other shops in that they’ve noticed a surge in handgun sales.

But they never forget the girl they brought to the dance, according to manager Kelly O’Connor.

“Shotguns have always been strong in this country, and we continue to sell the heck out of them because they make sense for our shooters,” he says. “They’re upland guys and gals who have turned into rabid trap, skeet, and clays shooters.

We’re among the top Citori dealers in the country.

And shotguns have tons of accessories, and we try to stock them all. We’ve sold seven clay throwers to one customer.”

■ NETWORK: Amazingly,

Promoting sporting clays and trap shooting can help boost sales.

“I said, ‘No, but why don’t you keep running it and I’ll help out?’ So my boss is about half my age, but we work well together,” O’Connor says.

Modesty aside, Bull City Guns is thriving.

Using a combination of good business sense and clever marketing, O’Connor and Ballard oversee a shop that boasts 10,000 feet of floor space and an inventory of 3,000-plus guns. How does a shop in a tiny town in north-central Kansas manage to build a customer base from all over the country? Here are O’Connor’s tips: ■ KNOW THE GAME: As in, what people hunt.

“We have excellent deer and turkey hunting here, and people come from all over the

country for it,” O’Connor says. “We manage to attract a lot of these hunters, and they become some of our best customers.

Several guys will save up all their gun-budget money for the year and spend it with us when they hunt each fall.

That’s when good customer service, and taking the time to talk to people helps a bunch.”

We sponsor two sporting clays shoots each year, where we pick up the shooting tab and pay for a big steak dinner for everyone. We get reps from the bigger shotgun companies to come, and it’s a big deal. Clays has become so popular that we’ve got guys building their own courses and having a blast.”

■

RECOGNIZE WHEN THE GAME HAS CHANGED: ■

“We’re a huge pheasant-hunting spot,” O’Connor says. “And we’ve suffered through several years of drought that have really been hard on the birds. So we have a bunch of guys out here that have shotguns and love to shoot them. We’ve really been promoting sporting clays and trap shooting.

MANAGE HYSTERIA:

“Every five or six years, some politician says or does something dumb that causes shooters to panic,” O’Connor says.

“We try not to give in to it. We stock anything, but we emphasize educating our customers about the guns that fit them best. For example, we’re already getting modern sporting rifles back from guys who only bought

Bull City doesn’t have a website. But O’Connor and Ballard create a spiderweb of connections.

“We’re always talking about our shop,” O’Connor says. “We both hunt all over the nation. I’m a competitive shooter and know lots of people from that community. We help smaller shops fill orders they’re having trouble with. We sponsor all the Ducks Unlimited and National Wild Turkey Federation banquets for miles around and provide their guns. And we’re in print and radio ads all over this area, with campaigns that target our customer base.”

■

GRAB ’EM YOUNG:

Competitive shooting is gaining steam, and Bull City caught the early blasts. “We sponsor trap teams at local high schools and colleges, and those kids—and their parents—become our customers.”

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FIRING LINE

B Y S L AT O N L . W H I T E

Soft Shooter

Walther’s new 9mm CCP is a perfect introduction to concealed carry

A

lthough the Walther name is familiar to many U.S. shooters, for many years the German manufacturer had no physical presence here. Instead, it relied on Smith & Wesson to handle sales, distribution, and servicing of its firearms and accessories. That all changed last May when Walther debuted its new corporate headquarters in Fort Smith, Arkansas. At the time, CEO Adam Blalock told SHOT Business, “We have a brand heritage and identity that can’t be beat, but we needed to be closer to our customers.”

The decision to build in Fort Smith makes a lot of sense, especially since Walther’s biggest and most important market is the U.S. An Americanbased facility helps bring the company much closer to its customers and its dealer base, both necessary steps to encourage the kind of growth Walther wants.

Such growth is usually characterized by new products, and the first, introduced last October, was the PPQ M2 in .22. After we had shot it in Germany last summer, Blalock said, “We believe there’s room for an inexpensive training gun that fills out the PPQ family, as long as we build it right.”

They did build it right, and it’s a fun gun to shoot. It should also serve well as an inexpensive trainer.

The second, the all-new CCP (Concealed Carry Pistol), is a gun expressly designed for the American market. In considering the overall design, Walther kept a pair of strategic facts in mind.

First, the average age of the American Walther owner is 52, “but it’s going down,” says Blalock. Second, continued growth means the company

G

Walther’s new CCP (Concealed Carry Pistol) utilizes an innovative action designed to reduce recoil.

must market to women as well as men.

The single-action CCP in 9mm Luger, which I also shot in Germany, features a blowback action designed to greatly reduce felt recoil. Dubbed Soft Coil Gas Technology, the innovative system directs some of the gas generated by the ignited propellant through a port into a gas cylinder located under the barrel. A piston

(which is attached to the slide) inside this cylinder uses the gas pressure to oppose the rearward motion of the slide, reducing felt recoil. The design not only reduces recoil—thus allowing a faster follow-up shot, if needed—but allowed Walther engineers to design a lighter recoil spring with less tension.

“The lighter spring makes it much easier to rack the slide,”

Blalock said. “This is really important for new shooters, especially women. In fact, it takes only two fingers to rack the slide.”

He didn’t want me to take his word on this, so he handed me the gun to rack for myself.

The redesigned spring does make it far easier and faster to rack the slide. And during testing, I found the gun was a soft, accurate shooter that did seem to present faster followup shots.

Other features include a smooth 5.5-pound trigger pull, a stainless-steel slide and polymer frame, an interchangeable front sight, an adjustable rear sight, a reversible magazine release, and a 1913 Picatinny rail under the barrel. Overall length is 6.41 inches and the width is only 1.18 inches.

Weight (empty magazine) is just 22.33 ounces. In addition, the CCP offers a loadedchamber indicator and a manual thumb safety as well as an internal safety that acts as a firing-pin block. The capacity of the single-stack magazine is eight. The CCP is available in black and stainless steel. SRP: $469–$489. (479-242-8500; waltherarms.com)

Closing the Sale

iven the impressive growth of the concealed-carry market, the CCP should generate a lot of interest.

Recoil is a hot-button issue for new shooters, though, so take the time to explain the technology behind the CCP and how it greatly reduces felt recoil. You should also rack the slide with two fingers to show how easy it is to operate.

24 ❚ SHOT BUSINESS ❚ JUNE/JULY 2014

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PML7026-1 Rev(13.0)

SEE THE

LinK

Trijicon rMr

®

Patented Housing Shape Extreamly Durable Made in the USA Dual Illuminated, LED and Adjustable LED Models Available Versatile Sight: Applicable on Rife, Pistol, Shotgun or Carbine © 2013 Trijicon, Inc.

BC_028909_SHB0714P.indd 1

Wixom, MI USA

1-800-338-0563

www.trijicon.com

5/2/14 12:09 PM

UNDERCOVER SHOPPER

Plinking Quandary

In South Carolina, the search for a .22 long rife for plinking shows that some front-of-store people should keep to the back

STORE A

WHY AM I HERE?

➤ Three customers hovered around the small gun counter of this big-box store while one clerk helped a customer pick out a scope. Then another customer buttonholed a clerk who was walking swiftly past the gun section. The clerk reluctantly answered his questions, and then went behind the gun counter. He asked me what I needed, and I asked him about his plinking-gun selection. He pointed out a

few, and then wanted out, but I asked enough questions to keep him from running off. A few of the answers were not specific, and I got the impression he didn’t do much shooting and just wanted to get back to whatever he was doing before he got sucked into the gun area.

STORE B

ALL SMILES

➤ Wow. What a pleasant experience! This smaller store on a busy highway had about 300

new and used guns. I waited about two minutes at the counter. A clerk with a Glock on his belt said he had a good idea of what I was looking for.

He gave me a tour of the .22 offerings, and even though there were other customers waiting for help, he never rushed me. We talked about the two Ruger 10/22s, and he showed me several Savages.

We talked about whether each gun came with a scope, whether they came with rings or were simply drilled and tapped, and other details about each

one. I ran out of questions before he ran out of smiles.

STORE C

UP MY ALLEY

➤ This store I approached with trepidation. Its entrance was in something like an alley; everywhere there were No Parking, Compact Cars Only, or Student-Only Parking signs.

It made me wonder what roadblocks to good customer service there would be inside. But I found a parking spot and got in the door without need of a

PIXEL PUSHERS

P

linking with a .22 is fun and cheap. It’s something my boys, my wife, and I could do together. I set out in Greenville, South Carolina, to see what was available in plinking long guns and to see if gun store clerks had any Southern hospitality on display. Generally, clerks were friendly and helpful, though a few should be stocking shelves rather than talking guns.

26 ❚ SHOT BUSINESS ❚ JUNE/JULY 2014

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UNDERCOVER SHOPPER secret password. Inside, it was obvious they do most of their business through their several gun lanes. Clerks were helping shooters get signed up to shoot or collecting their money. I waited about five minutes before a clerk could help me get my hands on the 10 or so plinking guns. The clerk was extremely helpful, and not

only gave me a tour of the guns in stock, but also told me about a few they didn’t have right now that might be what I was looking for.

STORE D

BUNKER MENTALITY

➤ This store had the look and feel of a military base or bun-

ker. On the inside, a friendly man immediately greeted me and asked how he could help. I told him I was headed to the gun counter, and he pointed the way. At the counter, the younger clerk was friendly and knowledgeable. At my request, he handed me several guns and told me about them. He seemed rushed, as if there was

something else he should be doing, but as long as I asked questions he was obliged to answer. I handled a few long rifles, such as a 10/22, Century M1, and SIG in .22. I asked him if he had any more plinking guns in the store. He said no, until I pointed out a Mossberg Plinker behind him.

“Oh, there’s that,” he said.

How’d They Do? Customer Service

Product Knowledge

Product Availability

Not so good. This clerk did not want to be in the hunting section.

The clerk answered all my questions without going into any detail. I’m not convinced he shoots much.

This store stocked more than 20 long guns in .22.

That’s more than any other store surveyed.

I felt like I had made a friend.

No question stumped my salesperson. He sounded more like a gunsmith than a clerk.

There were about 12 new .22s on the racks.

The firing range is the focus of the store. I had to wait for a while as various range users were helped.

This clerk knew the guns the store had to offer, and took the time to make sure I did as well.

About 10 .22 rifles were available on the racks.

I felt kind of rushed, as if there was an important client waiting behind me.

The clerk showed me several guns but failed to point out one that was relevant to my search.

There were about a dozen .22 rifles in the store, including a pink 10/22 and a M1 in .22.

STORE

A

STORE

B

STORE

C

STORE

D

SCORING SYSTEM: Outstanding:

Very Good:

Average:

Winner: STORE

B

The clerk knew his products and was happy to share his knowledge and experience. He obviously loves his job and made my time in the store enjoyable—the way it should be.

He took the time to explain the features of each of the plinking long guns they had, and delved into scopes, mounts, and actions as well. I would happily buy a gun from these guys.

Trader’s Gun Shop 2850 Wade Hampton Blvd.

Taylors, SC 29687 864-292-5644 tradersgun .com

Fair:

Poor:

28 ❚ SHOT BUSINESS ❚ JUNE/JULY 2014

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5/7/14 4:50 PM

L AW E N F O R C E M E N T 2014

THE NEW TACTICAL AND LAW ENFORCEMENT PRODUCT OUTPUT FOR 2014 IS HEAVY ON SOPHISTICATED FIREARMS-SIGHTING SYSTEMS AND HIGH-TECH ILLUMINATION TOOLS

BY CHRIS CHRISTIAN

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5/13/14 12:20 PM

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31

Although firearms are critical LE tools, accessories such as optics, lighting systems, and knives are just as important.

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32

T

Although advanced optical-sighting systems are likely the biggest trend for 2014, don’t overlook the allimportant illumination tools. Advances in LED technology have created lights that are smaller and more powerful than their predecessors. Rangefinders and night-vision equipment have also been upgraded.

SIGHTING SYSTEMS

AMERICAN TECHNOLOGIES NETWORK • The new ATN X-Sight utilizes the latest electrooptical technology to include an advanced lowlight HD sensor that allows for day or night use.

Available in 3–12X (SRP: $599) and 5–18X (SRP: $699) zoom models, each features a digital menu that lets the shooter select a different reticle and reticle color to suit specific applications. The 800x600 color display produces a crisp reticle picture under any light conditions, and a powerful IR illuminator allows the scope to operate effectively in total darkness as well as in varying light levels. The ability to crank up to 12X or 18X power levels also make this a valuable surveillance tool. (650989-5106; atncorp.com)

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BURRIS OPTICS • The new AR riflescope line of tactical optics is designed for the AR platform and gives shooters a custom optic to match their caliber. A customized elevation turret matches the ballistics of either the 5.56mm or the 7.62mm round, and a convenient WindMap helps determine windage holdoff for the chosen round.

The new scopes feature a 4.5–14x42mm magnification in a 1-inch tube calibrated for either the 5.56mm or 7.62mm round.

One interesting feature of these scopes is the Cartridge Calibrated Custom Clicker. This custom elevation turret is calibrated for either the 5.56mm or the 7.62mm.

Once the yardage to the target is determined, the shooter can dial in the yardage figures on the turret and eliminate guessing on holdover. The WindMap is designed to work with the C4 Wind MOA reticle. This reticle design has MOA tic marks extending out to 10 MOA on each side of the horizontal crosshair and provides positive holdoff points for a 10 mph crosswind in 100-yard increments. The combination of elevation and windage features allows a high probability of a first-round hit, once target range and

BURRIS The AR riflescope line uses the Cartridge Calibrated Custom Clicker, which helps eliminate guesswork on holdover. It’s calibrated for 5.56mm or 7.62mm.

wind speed are determined. Each AR riflescope is supplied with a removable anti-reflection device.

SRP: $570.

The new XTR II line is Burris’ next generation of tactical riflescopes. The extensive line features sophisticated reticles, advanced windage and elevation adjustments in a five-to-one zoom ratio ranging from 1–5x24mm to 8–40x50mm, depending upon the model. All adjustment knobs feature

a zero-click stop that allows the shooter to instantly revert back to his “base zero setting,” regardless of how much windage or elevation adjustment has been dialed in. The XTR II line features easyto-use side focus and parallax adjustments that can be quickly made from the shooting position.

Models are available with a Front Focal Plane reticle (FFP) that keeps reticle measurements accurate at any power so

OPENER SPREAD: ALAMY

PAGE

he tools needed to properly equip our military, law enforcement, and other first-responder personnel encompass a wide and diverse area. Each year manufacturers endeavor to create the best products available through the introduction of new items or upgrades to proven equipment. However, each year seems to have an overriding theme as to what is hot. For 2014, it definitely seems to be centered around sighting systems for firearms.

Laser sights are making a big shift to the more visible green laser, which can significantly increase the effective range of the laser under brighter light conditions. Technical difficulties in the employment of green laser systems appear to have been resolved, and both Crimson Trace and LaserMax have new models this year.

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the shooter can take full advantage of MIL measurements and trajectory compensation. The Rear Focal Plane reticle (RFP) keeps the reticle the same size through all power magnification levels. The Dual Focal Plane reticle (DFP) keeps the center aiming point at a constant size, but the crosshairs change with power settings to keep the crosshair measurements accurate at any range.

The XTR II line offers four different reticle options, letting a shooter choose from MIL or MOA measurements, trajectory-compensating crosshairs, or illuminated or non-illuminated reticles.

The XTR line will be available in the following models: 1–5x24mm with RFP reticle with XTR II Ballistic 5.56 Gen 3 illuminated reticle; 1–5x24mm RFP reticle with the XTR II Ballistic CQ MIL illuminated reticle; 1.5–8x28mm with the DFP XTR II Ballistic 5.56 Gen 3 illuminated reticle; 2–10x42mm with FFP illuminated G2B mil-dot reticle; 3–15x50mm with FFP illuminated G2 mil-dot reticle; 4–20x50mm with FFP G2B illuminated mil-dot reticle; 5–25x50mm with FFP G2B illuminated mil-dot reticle; and 8–40x50mm with FFP F-Class MOA illuminated reticle. SRP: $1,199–$1,802, depending upon the model.

Two combo packages are also available. One offers the 1–5x24mm scope with Burris’ AR-P.E.P.R mount with a Fast Fire III with a scope tube mount. The other offers the 1.5–8x28mm scope with the same Fast Fire III and mounting system. SRP: $1,049–$1,149, depending upon model.

The new AR-1X Prism

SHB0714_LE.indd 33

BUSHNELL The ARC rangefinder doubles as a 7X-power binocular. It can range objects out to 1,760 yards. A separate Rifle Mode provides bullet-drop holdover data.

Sight (SRP: $442) is designed for close-quarters use. It features a true 1X magnification that allows use with both eyes open, but also mates with the Burris AR-Tripler to increase magnification.

The highly visible CQB reticle provides a circular aiming point that becomes

a big dot at close range and opens up at increased ranges to provide trajectory compensation marks out to 600 yards. The reticle can be batteryilluminated in either red or green, but is not batterydependent. The reticle is etched in black on the glass and can be used

whether batteries are installed or not. Burris states that a single AA lithium battery will provide up to 5,000 hours of use. The sight is also night-visioncompatible. The AR-1X Prism sight is waterproof and fogproof, and features tethered windage and elevation adjustment caps.

The new Burris MSR line of tactical riflescopes is designed to provide an affordable tactical riflescope for modern sporting rifles. They offer trajectory compensation via the Burris Ballistic Plex reticle, which is available specifically calibrated for the 5.56mm or .22LR calibers.

The new MSR models include a 3–9x40 with a Ballistic Plex reticle for 5.56mm or .22LR and a 4.5–14x42mm with a 5.56mm Ballistic Plex reticle. SRP: $254–$347, depending upon model.

All Burris scopes are covered by a “no questions asked” Forever Warranty.

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33

CRIMSON TRACE The Railmaster Pro is a light/laser unit that fits shotguns, rifles, and handguns equipped with M1913 Picatinny rails or Weaver accessory rails.

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(888-228-7747; burris optics.com)

BUSHNELL • The new Bushnell Elite 1

34

Mile ARC (SRP: $599) is Bushnell’s most advanced laser rangefinder. It doubles as a 7X power binocular with diopter adjustment, but includes VDT (Vivid Display Technology) that offers a ranging distance of 5 to 1,760 yards while providing accurate measurements to ½ yard.

Measurement modes include BullsEye, Brush, and Scan mode. A separate Rifle Mode provides bullet drop holdover data in various modes, including MOA and MIL. The unit is fully waterproof, compatible with magnetic attachment systems, and comes with a built-in tripod mount and a Posi-Thread battery door. (bushnell.com)

CRIMSON TRACE • Red has been the standard color for laser sights, but the human eye sees the color green more easily. A green laser beam is more visible under a wider range of conditions, and green laser technology does exist.

Unfortunately, problems with temperature sensitivity, battery life, and other factors have impeded its deployment. Those problems, apparently, have been solved, and in 2014 Crimson Trace goes green with the following models.

The LG-401G (SRP: $399) is designed for fullsize 1911 handguns. It features a master on/off switch, and an instinctive front strap activation switch. The LG-404G (SRP: $399) offers the same features and is designed for compact 1911 handguns. The LG-637G (SRP: $329) is designed for Glock Gen

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VORTEX OPTICS The Razor HD Gen II 3–18x50 EBR-2C has been designed to deliver precision accuracy at extended ranges without sacrificing the ability to engage closer targets quickly. The reticle offers 11 illumination settings via a quick-access side turret.

III full-size models and will fit 17, 17L, 20SF, 21SF, 22, 31, 34, 35, and 37 model Glocks. It features a rear instinctive activation switch, and a master on/off switch.

The LG-305G grip (SRP: $399) is designed for S&W J-frame round-butt revolvers, which are among the most popular backup guns carried by LEOs. It features an instinctive front-activation switch and a master on/ off switch. The grip material is soft rubber and slightly extended for better grip control.

The new Rail Master Pro is a light/laser unit constructed from CNCmachined aluminum with polymer components. It fits all rifles, shotguns, and handguns with M1913 Picatinny rails or Weaver accessory rails. It features a 100-lumen light, an adjustable laser sight, and an on/off instant activation switch, with an auto shutoff that activates after five minutes to conserve battery power. Multiple operator modes include

laser only, light only, light and laser with continuous light, or a laser/light mode with strobe. It is available in a green laser (CMR-0204, $379) or a red laser (CMR-205, $279). All the G model (green) lasers provide two hours of battery life when running a continuous mode.

(503-783-5337; crimson trace.com)

LASERMAX • For 2014, LaserMax introduces its internally mounted laser sights for the Glock handgun line in a green laser. The new inter-

nal lasers, which replace with the standard Glock recoil spring guide rod assembly, will be available for the majority of Glock handguns. SRP: $388–$399, depending upon handgun model. (585-272-5420; lasermax.com)

PULSAR • Two new compact thermal-imaging monoculars enter the Pulsar line this year. Both are equipped with advanced OLED (640x480) display and a high-resolution microbolometer (160x120) to provide minimal distor-

TRIJICON The 1–6X VCOG (Variable Combat Optical Gunsight), powered by a single AA battery, utilizes an LEDilluminated first-focal-plane BDC reticle.

PHOTO CREDIT

PAGE

5/12/14 3:41 PM

tion and crisp contrast.

Both units have the ability to shift between “white hot” and “black hot” targets to provide almost 500 yards of thermal-imaging range that can detect heat signatures beyond the capabilities of standard night-vision gear.

The LS19 ($3,599.96) produces nine frames per second, while the HD19 ($4,199.96) operates at 30 frames per second to provide more consistent monitoring of moving objects. Each monocular offers 2.5X magnification and weighs about a pound. Each features a standard Weaver rail and tripod mount, and can be connected to external power sources or recording equipment. (817-225-

BRITE-STRIKE The BrightBlade Tactical Lighted Survival Knife uses a 440C stainless-steel comboedge serrated blade.

PAGE

35

0310; pulsarnv.com)

STEINER • Built to military specifications, the new Steiner M30r LRF 8x30 binoculars/laser rangefinder (SRP: $2,587) provides an 8x30mm binocular combined with a laser rangefinder that will accurately range targets from 27 yards to 1,680 yards.

Waterproof to 16 feet, it weighs in at 28 ounces and has a 343 field of view at 1,000 yards. The unit benefits from the Steiner Universal Mil Reticle (SUMR) targeting system, based on the mildot ranging system.

To use, center the target display and depress the Ranging button.

Ranges can be set to display in meters or yards. If the Ranging button is held down for more than three seconds, it shifts to a scan mode for measuring small or moving targets.

The scan mode automatically turns off after 20 seconds to conserve the life of the 3-volt CR2 battery.

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(888-228-7747; steineroptics.com)

TRIJICON • The new Trijicon VCOG (Variable Combat Optical Gunsight) features a 1–6X magnification range. It has a 24mm objective lens in a variable power gunsight with an LED-illuminated firstfocal-plane BDC reticle.

Powered by a single AA battery, the sight has six brightness settings, and

Trijicon claims 700 hours of battery life with a lithium AA battery at the lower power settings.

Reticles are available with a Ballistic Drop Compensator for 5.56mm or 7.62mm calibers in the company's Segmented Circle or Horseshoe Dot reticle configurations.

There is also a Segmented Circle reticle calibrated for the ACC 300 Black Out round. The first-focal plane reticle keeps the

sub-tension marks consistent throughout the 1–6X magnification range.

Adjustments are in ½ MOA and offer 90 MOA of windage and elevation adjustment. The unit measures 10.5 inches in length and weighs 23.2 ounces. It is waterproof to 20 meters and features a constant 4 inches of eye relief. The scope also is equipped with an integrated mounting system that is compatible with

5/13/14 12:21 PM

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36

GERBER LEGENDARY BLADES The Order is made from 420HC steel. It has a partially serrated blade with a thumbhole and also features a glass-filled nylon handle with a rubberized diamond texture grip. Also joining the tactical line this year will be the Tanto-bladed Edict and Decree.

current rail systems. SRP: $2,270. (800-338-0563; trijicon.com)

VORTEX OPTICS • With its 3–18X magnification range and illuminated reticle, the new Razor HD Gen II 3–18x50 EBR2C (SRP: $2,599) is designed for precision accuracy at extended range with the ability to engage closer targets quickly. The 50mm objective lens and 34mm tube work together to provide maximum light transmission, and the EBR2C Reticle features hashmarks in MOA to allow the operator to achieve proper holdover and wind-

age without the need to make scope adjustments at any but the most extreme ranges. The first-focalplane reticle keeps the hashmark MOA lines in correct proportion throughout the zoom range, allowing proper holdover and windage at any magnification. The reticle offers 11 illumination settings (2032 battery required) for low-light target acquisition via a quickaccess side turret. The L-Tec elevation adjustment turret prevents the sight from being set below sightin range and allows a precise zero to be set between click settings. The scope

measures 14.4 inches in length and weighs 46.5 ounces. It provides 117 MOA maximum elevation adjustment, with 45 MOA windage adjustment, and a parallax setting from 25 yards to infinity. Click adjustments are ¼ MOA. The scope is shockproof, waterproof, and fogproof.

The new Razor HD Gen II 4.5–27x56mm EBR-1C (SRP: $2,999) takes things a step further with a magnification range from 4.5–27X, and with a larger 56mm objective lens to increase lightgathering abilities, while keeping it in the same 34mm tube body. It offers

the same illuminated reticle, waterproof/shockproof/fogproof construction, front-focal-plane reticle, and easy turret adjustment features. The major differences are that it uses a EBR-1C reticle that provides hashmarks in milrads instead of MOA, with scope adjustments of .1 MRAD. It provides a maximum elevation adjustment of 33 MRAD and a maximum windage adjustment of 13 MRAD. Parallax adjustment runs from 32 yards to infinity.

The scope is 14.4 inches long and weighs 48.5 ounces.

The new Spitfire 3X

BROWNING BLACK LABEL TACTICAL The Committed Drop Point (top) has a 5.25-inch full-tang blade made of 8Cr13MoV stainless steel, and G-10 scale grip panels. Got serious cutting chores? The Battle Bowie Carbon Fiber’s 8-inch Bowie blade made of 5Cr stainless steel is up to the task.

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37

Prism Scope ($449) is designed specifically for the MSR platform to provide fast and accurate shooting at close to mid ranges with a 3X magnification. The parallax-free design allows shooting with both eyes open, and the EBR-556 reticle provides a center post and upper circle aiming point with MOA-calibrated hashmarks for the 5.56 NATO round that provide holdover hashmarks to 500 yards. The reticle is etched into the glass for constant use, but the addition of a CR2032 battery allows it to be illuminated in either red or green at five power levels. Vortex claims a battery life of 250 hours at high power, and 3,000 hours at the lowest power setting. But if the battery dies, the etched black reticle is still there.

The Spitfire 3X Prism (also available in a 1X Prism model) is shockproof, waterproof, and fogproof. An integral mount allows mounting height options. Field of view is 31.5 feet at 100 yards. Adjustments are ½ MOA. Maximum windage

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and elevation adjustments are 120 MOA. The unit measures 5.5 inches and weighs 12.2 ounces. (800426-0048; vortex optics.com)

KNIVES & TOOLS

BLACKHAWK • Two new models enter the Blackhawk tactical folder line this year. The MOD Mark III Automatic folder (SRP: $299.99) offers an automatic side-open feature, with G-10 scale grips with deep finger grooves for a secure grip, and a rear lanyard hole.

The blade is 3.35 inches of N590Co stainless steel with a black Idroglider finish. It is available with a plain or serrated edge.

The SFK Folder (SRP: $199.99) features a 3.94inch N690CO stainlesssteel blade with ambidextrous thumb-stud opening and a multi-position pocket clip. (694-5263-5265;

Tactical Lighted Survival Knife (SRP: $150) is a highquality folding knife featuring a 3.5-inch 440C stainless combo-edge serrated blade with a spring-open assist/positive line lock/ dual thumb post. The housing is constructed of 6061 aluminum with a milspec hard-anodized finish.

When closed the BriteBlade is 5.1 inches long, and it weighs 5.35 ounces.

In addition to the blade, the Brite-Blade provides additional removable tools within the 6061 housing.

These include a magnesium fire starter striking tool, an emergency car window punch, a seat belt cutter/wire-stripping tool, and two waterproof (IXP6) LED lights—one red, the other white. Both put out 45 lumens. They feature a magnetic base to allow multiple placement options. The Brite-Blade is shipped with a reversible clip for point-down pocket carry, or an optional belt holster. (508-746-8701;

of three new models for 2014. The Rail System knife (SRP: $86) features a fixed double-edge 5.5-inch hollow-ground blade of 5Cr stainless steel. The included Blade-Tech sheath is designed to fit any MIL-STD 1913 accessory rail. The Committed Drop Point (SRP: $86) has a 5.125-inch full-tang blade of 8Cr13MoV stainless steel. The olive drab handle has G-10 scale grip panels.

If serious cutting chores are expected, the Battle Bowie Carbon Fiber (SRP: $183) could certainly handle them. It features a 8-inch Bowie blade made from 5Cr stainless steel that features a laser-etched finish. Full-tang steel construction with black carbon-fiber grip panels make it a rugged piece of equipment. (800-333-

brite-strike.com)

• Three new tactical fold-

blackhawk.com)

BROWNING BRITE-STRIKE • The new Brite-Blade

• The Black Label Tactical knife line sees the addition

3288; browning.com)

GERBER LEGENDARY BLADES ing knives enter the Gerber line this year. The Edict (SRP: $69.95) features a 3.6inch Tanto fine-edge blade

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38

in 154 CM stainless steel with a black ceramic coating. The handle is constructed from glass-filled nylon with a rubberized diamond texture. The Decree (SRP: $84.95) features a 3.7-inch modified Tanto blade with a partially serrated edge built from S30V steel. It utilizes a glass-filled nylon handle with rubberized diamond checkering. It also incorporates a tempered steel glass-breaker in the pommel. The Order (SRP: $44.95) is made from 420HC steel. It has a 3.1inch partially serrated blade with a thumbhole, and like the others, features a glass-filled nylon handle with a rubberized diamond texture grip.

(800-950-6161; gerber gear.com)

ONTARIO KNIFE • The new Chimera (SRP: $149.99) is a full-tang fixedblade knife with a 7.875inch blade made from 1095 carbon steel. It features a modified version of the company’s OKC3S Bayonet blade and has a modified FF6 Freedom Fighter Kraton grip that includes a solid-steel buttcap that can be used as a glass-breaker or impact weapon for non-lethal defense.

Ontario is also reintroducing the SP5 Bowie Knife (SRP: $100) in the new Spec Plus 5 model. It features a full-tang design with a Kraton handle and a 10-inch 1095 carbonsteel blade with a black powder-coat finish. It is shipped with a nylon sheath. (800-222-5233;

Bevel (SRP: $264.95) is a tactical folder that weighs just 3.5 ounces, but features a 3.39-inch Tantotipped blade from VG-10 steel. Other features include a G-10 handle, Walker LinerLock mechanism, and an easy-open thumbhole.

Spyderco founder Sal Glesser has his own new design in the Karahawk (SRP: $289.95). It is a folding version of the karambit knives of Southeast Asia. It features a 2.35inch hawkbill blade of VG-10 steel, a stainlesssteel handle with textured G-10 panels, and a ring butt that allows it to be used in the traditional karambit fightingknife style. Spyderco’s Round Hole and Emerson Opening allow the 3.8ounce knife to be quickly employed. (800-525-7770; spyderco.com)

ILLUMINATION

BROWNING • The new Tactical 9V (SRP: $159) uses three CR123A batteries and a

SPYDERCO The Karahawk is a folding version of the karambit knives of Southeast Asia. It features a 2.35-inch hawkbill blade of VG-10 steel and a stainless-steel handle.

Cree XM-L white LED light to produce a 725lumen beam that can reach out and illuminate targets up to 500 yards. Built with an aluminum body, it features a non-slip handle design and a removable anti-roll finger retention ring. A hardened glassbreaker is mounted on the tailcap. The tailcap offers a lockout switch as well as momentary, continuous, and fast strobe modes. The Tactical 9V is waterproof

and submersible to 3 feet for 30 minutes. It also has a remote-operation tailcap and a Picatinny rail mount that allows the unit to be mounted as an on-gun light. (801-876-2711; browning.com)

BRITE-STRIKE • The new 6.25-inch BriteStrike RHIGHT Duty Light (SRP: $250) is a rechargeable AC/DC flashlight that splits the difference between a pocket

SPYDERCO • Designed by highly respected tactical knife maker Bob Terzuola, the new Spyderco Double

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BROWNING The Tactical 9V uses three CR123A batteries and a Cree XM-L white LED light to produce 725 lumens that can reach out and illuminate targets up to 500 yards. The aluminum body features a nonslip design. A hardened glass-breaker is mounted on the tailcap.

PHOTO CREDIT

ontarioknife.com)

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flashlight and a full-size duty light. Designed by two veteran police officers, it is simple to use and all modes can be accessed with one hand. The light puts out a maximum of 600 lumens of white light, using the latest Cree LED technology. A compression seal rotates down and over the charging port to make the light fully waterproof as well as shock-proof. The light is equipped with a 600-lumen high mode (runtime two hours), a low mode (170 lumens and a runtime of eight hours), a strobe mode (runtime 2.5 hours), and a momentary high switch.

The Tactical Touch control system allows quick access to all modes with one hand. (508-746-8701; brite-strike.com)

$159.95) that includes two rechargeable 18650 batteries, a lithium battery charger, and a nylon holster.

(877-579-7878; extremebeam.com)

LED LENSER • The new LED Lenser P7.2 (SRP: $70) weighs 6.17 ounces and measures 5.12 inches in length. It’s constructed from anodized aluminum and uses four AA batteries to achieve 320 lumens at maximum output and 40 lumens at its low-power setting. It features a simple high/low/ off switch with an Advanced Focus System lens with a Cree LED chip that allows it to throw a tightly focused beam for distance use, or a close-up spill light for illumination of the immediate area.

(800-650-1245;

EXTREMEBEAM

ledlenser.com)

• The new TAC24 S.W.A.T. series highoutput flashlights weigh in at about 6.6 ounces and are constructed from machined solid-aluminum bar stock. The line features a micro-textured external coating for a sure grip and double O-ring watertight seals. The lights are powered by rechargeable lithium 18650 batteries.

The TAC24 S.W.A.T. (SRP: $99.95) uses a hightech reflector and an adjustable head that allows it to achieve light dispersion from a wide area cone to a very narrow beam that ExtremeBeam claims will reach 1,300 feet. The SR3 version (SRP: $109.95) features the same construction, but provides three beam modes (high, low, and flash), which from its 330-lumen bulb can project light out to 1,200 feet. Both models are also available in a combo package (SRP:

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SUREFIRE LLC • Four new high-output handheld lights and a reengineered dedicated shotgun forearm light join the SureFire line this year. The R2 Lawman is a more compact version of SureFire’s popular R1 light.

It features the same 800-

lumen maximum light output from its LED bulb, and is powered by a rechargeable lithium-ion battery.

The difference is the addition of the variable-output VOC tailcap, which allows the light output to be set anywhere from 0 to the full 800 lumens.

The P1R Peacekeeper is powered by a rechargeable lithium-ion battery (an AC charger is included). It uses an LED bulb to produce a maximum output of 800 lumens, with enhanced peripheral illumination.

The Peacekeeper comes in two versions. The singleoutput version provides all 800 lumens with the touch of the momentary on/off tailcap switch. Twist the tailcap to get constant on.

The dual-output model provides 15 lumens on the first click of the tailcap switch and 800 lumens on the second tap of the switch.

The Y300 Ultra offers 500 lumens on maximum setting, with a 15-lumen setting that offers a long runtime with the lower light output. The LED light has an integral clip that can secure the light in a pocket or attach it to the

bill of a cap for hands-free illumination. An included magnetic mount will also allow it to be placed on most metal surfaces to provide an area light. An optional rail mount allows it to be used as a firearmmounted light. A patented ambidextrous toggle switch allows a momentary depress for on/off. It also can be rotated for constant on.

The P3X Fury is a more powerful, and slightly larger, version of SureFire’s popular P2X Fury. It offers 1,000 lumens of light output on its maximum setting and 15 lumens when on the low-power setting, for close-range detail work.

The 1,000-lumen setting creates a tight beam with maximum reach. The hard-anodized aluminum body features a simple push-button tailcap switch that allows quick access to both power levels.

The SureFire Dedicated Shotgun Forend WeaponLight (DSF) has been re-vamped this year.

Designed as a drop-in replacement for the forend on the Remington 870, Mossberg 500 and 590, Winchester Defender 1300

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39

LED LENSER The P7.2 is constructed from anodized aluminum and weighs only a bit more than 6 ounces. The Advanced Focus System lens with a Cree LED chip allows it to throw a tightly focused beam for distance use or a wide spill light for close-up chores.

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40

and SPX, FNH P-12, and the Benelli MI, Super 90, and M2 models, it now features a high-output LED light that produces 600 lumens on high and 200 lumens on low settings, using two 123A lithium batteries. The polymer forend features a textured gripping surface and easy-to-operate ambidextrous controls offer momentary or continuous operation. A separate system-off switch prevents accidental activation during transport. SRP: $375$395. (800-828-8809; surefire.com)

FIREARMS

SMITH & WESSON • One of the more demanding jobs in law enforcement is that of the shield man on an entry team. One hand has to maintain the ballistic shield that protects the team, which leaves only one hand free to use a firearm. Handguns are the normal tool here, but semiautos have proven to be a poor choice. Experience has shown that if a semiauto handgun is tucked tightly to the shield, the slide can be impeded, causing a jam. Furthering the problem? The shield man doesn’t have two hands free to clear. A doubleaction revolver has proven a more reliable choice, and this has prompted Smith & Wesson to chamber its large N-frame doubleaction revolver for eight rounds of .357 Magnum, which has become popular among LE agencies in this role.

The new Pro Series Model 986 (SRP: $1,149) should be equally—or

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SMITH & WESSON The Performance Center Enhanced 686 Magnum Revolver is intended as a high-end backup firearm. The 9mm Pro Series Model 986 semi-auto will also see duty as a backup. The M&P 10 is a multipurpose MSR-style 7.62mm rifle. Barrel length is 18 inches.

maybe even more— effective. Built on the lighter L-frame, the Model 986 features a stainlesssteel frame and 5-inch barrel with a titanium alloy cylinder that trims the weight to 34.9 ounces.

Synthetic grips, a Patridge front sight, and an adjustable rear sight are standard. Chambered for 9mm, it holds seven rounds and is cut for moon clips. Should the shield man run his gun empty, the standard procedure is to pass the gun to the officer directly behind him to reload it; the moon clip feeding system makes this fast and positive.

While it should appeal to the LE community, the 986 would also make a fine home-defense gun, especially in those states that have passed laws

restricting the magazine capacity of semi-auto handguns. It will have a role in some competitive shooting events, especially ICORE and the Steel Challenge.

Two new backup/offduty handguns also enter the S&W line this year.

The Performance Center Enhanced 686 .357 Magnum Revolver (SRP: $1,089) is intended as a high-end personal protection/backup revolver. It has a 2.5-inch barrel on S&W’s L-frame and carries seven rounds of .357 Magnum ammunition. It features a stainless-steel frame and barrel, an unfluted cylinder, and an adjustable rear sight with a ramp front sight. Overall length is 7.5 inches, and empty weight is 34.6 ounces. The finish is glass

bead, and the cylinder is cut for moon clips. Other features include a chrome trigger with a trigger stop, a teardrop hammer, and a Performance Center tuned action.

The new M&P Bodyguard 380 (SRP: $379) is designed for covert carry and combines the best features of the original Bodyguard 380 and the popular M&P design.

Weighing in at an empty weight of 11.85 ounces, it features a polymer frame and a black Maximum Corrosion Resistant (MCR) coated stainlesssteel slide and 2.75-inch barrel. Overall length is 5.25 inches. It includes the scale serrations on the rear of the slide, like the M&P series. Unlike the M&P, however, it offers a DA double-strike capability.

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Additional features include an external take-down lever, a slide-stop lever, and a manual thumb safety. It ships with two magazines—a finger grove and a flat base—and has a 6+1 magazine capacity.

On the long-gun side, the S&W M&P 10 (SRP: $1,619) is a multipurpose MSR-style 7.62mm rifle. It features a fully ambidextrous control platform, with reversible long or short safety selectors. The 18-inch barrel, S&W enhanced flash hider, 5R rifling, and 6-position adjustable stock result in a 7.77-pound empty weight.

Additional features include a MCR finish, a chrome-lined bolt carrier/ gas key/firing pin, a flattop design with a Picatinny rail, a forward Picatinny gas block (to allow the use of iron sights or optics), and a forward-assist bolt. For 2014, S&W will make the rifle available with 20round MagPul magazines.

Lastly, S&W will now produce the popular 300 Whisper/300 AAC Blackout modern sporting rifle in an all-black finish.

The rifle was previously available only in a Realtree APG finish. The new M&P black version (SRP: $1,119) has the same features as the previous Realtree version. It is designed to operate with or without a sound suppressor and is equipped with a 5/8 -24 threaded barrel and an A2-style flash hider. The barrel measures 16 inches and has a 1:7.5 twist rate.

The rifle comes equipped with a 6-position CAR stock, a 30-round magazine, a chrome-lined firing pin, a gas key, and a bolt carrier. The flat-top platform is optics-ready and includes a Picatinny rail on the gas block to allow the

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use of iron sights. (800331-0852; smith-wesson .com)

ACCESSORIES

ADVANCED TECHNOLOGY INTERNATIONAL • For 2014, ATI introduces the popular Halo Side Saddle shotshell holder system for the Remington 870 shotgun (SRP: $124.99).

The Halo System consists of a saddle mounting plate with a 5-inch Picatinny rail section that rides atop the receiver to allow for optics mounting. Mounted to that are side shell holders that allow varying numbers of shells to be carried for individual customization. The shell holders may be purchased separately from the saddle plate, and both are constructed from military grade III-anodized 6061-T6 aluminum. (800-925-2522; atigunstocks.com)

LIMBSAVER • This year, two new models enter the line, wellknown for its recoil pads using a proprietary NAVCOM material. The

MagPul Carbine Stock Recoil Pad (SRP: $41.99) is specifically designed to fit MagPul buttstocks and slips on easily. The new AR-15/MA Recoil Pads (SRP: $41.99) are designed to fit the majority of sixposition adjustable AR rifle stocks. Both recoil pads are offered in either black or desert tan. (877-257-2761;

Systems claims each target will endure about 2,000 rounds before its thermal reflective qualities degrade.

The new targets are available in various configurations, including armed insurgents, various animals, various vehicle types, as well as in target patches and marking panels. SRP: $35–$600. (877-423-1785;

limbsaver.com)

range-systems.com)

RANGE SYSTEMS • Combat veterans will

REAL AVID • The AR/modern sport-

tell you that you fight the way you train. Basically, that means realistic training scenarios allow for the effective use of issue equipment. Given the plethora of electronic sights in use today by LE and military, realistic training scenarios involving their use can be difficult.

Range Systems new line of ThermBright passive thermal targets makes it easy to train with even the most advanced thermalimaging sighting systems.

An advanced, proprietary coating allows the use of these sights under many lighting conditions and simplifies range training. They require no external power source, nor do they require heat activation. Range

ing rifle platform is one of the most versatile rifles available and provides effective performance for military, LE, and civilian tasks. But it does require certain tools to keep it operating at peak efficiency. There are a number of AR/MSR cleaning tools on the market, but the new Real Avid AR15 Tool (SRP: $79.99) takes things to a new level. It not only handles rifle-cleaning chores, it is in itself a highly effective multi-tool.

The folding tool (with G10 grip panels for a secure hold) features all of the items one would expect in an AR cleaning tool.

These include a carbide cutter, glass breaker, carrier scraper, 10-function bolt/ firing pin/cam pin scraper, cotter-pin puller, bolt override tool, A1 and A2 frontsight adjuster, interchangeable pin punch, tap hammer, hooked pick, and metal file. However, the AR15 Tool becomes more versatile by adding the ability to interchange tool bits via 8-32 male and female thread receivers. It also includes 12 different slip-in screwdriver bits in flat or Allen heads with a bit driver. The tool also incorporates combination needlenose pliers and a 3.25-inch 440C serrated Tanto-blade knife. (800-286-0567;

ATI The Halo Side Saddle ammo carrier is now available for the Remington 870.

The system features modular Add-aShell shotgun shell holders.

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realavid.com)

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MARLIN MAKES A COMEBACK Production resumes at a new home at Remington || By David Draper

ALAMY

If there’s a gunmaker that’s suffered from more rumored deaths than Marlin, I wouldn’t be able to name it. Since being acquired by Remington in 2007, the iconic levergun manufacturer has been killed off by internet trolls and industry veterans (who should know better) more times than an extra in a George Romero zombie flick. Through it all, the company has kept making guns, although lower production levels and decreased line offerings have given some credence to Marlin’s rumored demise among outsiders who would rather hold on to nostalgia at the cost of lost business.

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MARLIN MAKES A COMEBACK

The limited-edition Model 336 comes with a high-grade walnut stock, high-polish blued metal, and the Marlin horse and rider in 24-carat gold on the left receiver panel.

A lagging economy and a lack of capital investments over the years dealt Marlin a double blow in the late part of the last decade. But according to company officials, Remington has never had any plans to kill off the company. Instead, engineers and craftsmen have been working behind the scenes to drag Marlin into the 21st century while maintaining the legacy of quality and performance that Marlin enthusiasts hold dear. The process has not been easy, and Remington admits to missteps that have pushed back time lines and caused plenty of angst both within and beyond the company walls.

“To say we made a couple of mistakes is a bit of an understatement,” says Teddy Novin, director of public affairs. “We opened the door for Rossi and Henry, but with our new production process for the receiver in a side-byside comparison, there is no comparison. We’re working hard to bring it back.”

Part of that hard work was recovering from a poorly planned move from Marlin’s longstanding manufacturing plant in North Haven,

Connecticut, to Remingtonoperated factories in Ilion, New York, and Mayfield, Kentucky. The 2010 decision to close the North Haven plant, thus ending Marlin’s 140-year tradition of manufacturing in Connecticut, was not an easy one to swallow, both for those making the decision and the company’s fervent fan base. But for Marlin to continue as a viable brand, it was necessary.

“Marlin had great heritage and history in the North

Haven community,” says John Fink, senior product manager for Remington.

“They had a skilled and tenured workforce that knew how to build Marlin rifles.

We were faced with some tough decisions to make that impacted those people and the local community.”

While the craftsmen at Marlin were first-rate, the manufacturing facilities in North Haven were less than great. Machines were held together with what amount-

The Marlin lever-action is such a great rifle. It has killed so many deer that there is no way we ever could quit making Marlin rifles.

ed to little more than BandAids, creating inefficient and costly production processes.

“The biggest known issue was that Marlin was in need of capital investment,” says Fink. “We were dealing with equipment that was old—in some cases, more than 60 years old. Some of the equipment was in such bad shape that sheet-metal dams had been built around the machines to keep fluids from leaking out onto the floor.”

Just four hours away, in Ilion, Remington’s factory had some open floor space where it could move Marlin, keep it autonomous from Remington, and yet improve efficiency.

“We realized it would be a challenging move,” says Fink. “It required moving equipment, setting it up in a new location, and training people to build these rifles.

Old equipment does not travel well. Once this equipment was moved to Ilion, many of the pieces were running at a rate that was even less efficient than before.”

Compounding the difficulties, Remington discovered dimensioned drawings of Marlin’s iconic rifles did not

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The Model 338 features a stainless-steel receiver, barrel, lever, trigger guard plate, magazine tube, and loading gate. Its magazine capacity is five.

exist. The plans at North Haven had simply been passed down through the generations. Many of these workers hadn’t made the move to Ilion, so much of that inherent knowledge had been lost.

“We were training a new workforce to build these rifles,” says Fink. “We have a great workforce in Ilion with gunmaking talent, but they had never built lever-action rifles before, so there was learning curve.”

Through it all, Remington remained committed to saving Marlin, though you can bet there were some difficult, and heated, discussions.

Luckily, cooler heads and common sense prevailed, due in large part to the fact that no one at Remington wanted to be responsible for killing off a brand that so many of them loved.

“The Marlin lever-action rifle is such a great rifle. It has killed so many deer, and given so many people their start in hunting and shooting, that there is no way we could ever quit making Marlin rifles,” says Fink. “We are putting the resources behind the rifles to ensure they will be available for generations.”

To save Marlin from imploding, Remington invested both dollars and manpower in a multifaceted approach to achieve the kind of quality that had slipped during the transition. From a manufacturing standpoint, the company has set up a stand-alone Marlin factory within the Ilion plant, with its own designated managers, workforce, and assemblers, people who are committed and invested in the Marlin brand.

On the product side, Marlin reduced its offerings from 29 catalog lever-gun models down to 18. They also eliminated any customerexclusive guns, at least temporarily. The SKU reduction allowed the factory to focus on the rifles they had a greater ability to produce on a consistent basis, which tended to be the highest-volume offerings. Plans call for rifles that were suspended to make their way back into the line as the manufacturing process works outs its kinks.

“We hoped to do that in late 2012, however we were not as far along as we would have liked to have been,” says Fink. “This process was very painful for me, as it would be

for anyone who is passionate about rifles.”

At the same time lines were being reduced, R&D engineers started a project to complete three-dimensional drawings of all the parts.

Meanwhile, production engineers were evaluating what new modern equipment would be necessary once they knew the exact dimensions that would be coming off the machine.

“We have now completed these dimensional drawings for the 336 line and 1895 line, since they are the most similar,” says Fink. “This year, we will also be in the same position on the 1894 line. New equipment for these lines has been purchased and is operational. We have seen great improvement over the year, and we continue to focus on further improvements.”

For 2014, Marlin is reintroducing four suspended offerings, including two .338 Marlin Express rifles, the 1895 Cowboy, and the .444 Marlin.

The company is also introducing a Limited Edition series, with the first rifle being a 336 Limited featuring a high-grade walnut stock, high-polish blued metal with

some light scroll engraving, and the Marlin horse and rider in 24-carat gold on the left receiver panel. Future plans call for a new introduction to the series each year, with changes in engraving patterns, model, and overall configuration.

“When we suspended the items we did in mid-2011, there were a total of five new offerings we had engineering looking at for production,” says Fink. “There is a lot of opportunity for completely new offerings and exciting rifles that we can bring back.”

With these new introductions and continuing roll-outs of previously canceled production lines, Marlin looks to be on solid footing. But will it be enough to finally put an end to the ongoing rumors of the company’s imminent death, which still crop up on shooting and hunting forums? Only time will tell.

But to those doubters, company officials want to impress the commitment they have to the brand.

Maybe a word from on high sums it up best.

“Marlin is back,” says Novin. “We owe it to the brand to do it justice.”

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GOOD STUFF

BY BRIAN MCCOMBIE

Cleaning Up

T

Remington’s new firearms-maintenance systems can help you clean up at the cash register here are many fun aspects of the shooting sports, but cleaning our guns apparently isn’t one of them. Research gathered for Remington Arms Company points to the average shooter spending less than $20 a year on cleaning and preventive maintenance. Think about that for a second. Someone comes into your store and, after a good amount of help from your sales staff, buys a $700 rifle and a $400 scope, and spends several hundred dollars more on rings, bases, a sling, shooting sticks, and ammunition, to name but a few possible add-ons to the final sale. For a single shooting platform, this shooter will have invested more than $1,300.

And yet he may well spend only $10 to $20 a year on maintaining that $1,300 system.

Admittedly, cleaning firearms is not a lot of fun. Maybe part of the problem is that gun cleaning hasn’t changed much in the last 50 years: smelly, harsh chemicals, patches upon patches run through the bore, a lingering odor, and a pretty good mess left behind on the counter or your workbench.

Enter Remington with the Rem Squeeg-E Cleaning Systems, which will not only keep your customer’s firearms working in top order, but can add some definite green to your cash register with their fairly substantial profit margins. The manufacturer now offers a complete line of guncleaning systems. The big daddy is the Universal Care package, which has all the tools and cleaning products needed to care for almost any firearm, from a .22-caliber handgun to a 12-gauge shotgun, all of it conveniently packed in a green canvas range bag. But Remington also offers specific systems for shotguns and handguns, as well as smaller field kits. All the systems include an environmentally friendly bore cleaner, lubricants, Rem FlexRod cables, and various brushes, as well as the proprietary Squeeg-Es. Other Freedom Group companies are offering their versions of the systems, too. For

Closing the Sale

New shooters, in particular, are looking for fast, easy cleaning systems, such as the Rem Squeeg-E Systems.

instance, Bushmaster and DPMS have systems especially designed for the modern sporting rifle, while Para has a handgun-specific system.

At the heart of all these systems is the Squeeg-E. Offered in different colors (orange for Remington systems, red for Bushmaster, green for DPMS, and gray for Para), the Squeeg-E replaces the patches used in traditional cleaning kits. First, the gun owner treats the barrel with brush and bore cleaner. Then he attaches the Squeeg-E to the Rem Flex-Rod cable, and, in one pull-through, the relatively tight-sealing Squeeg-E wipes out all debris in the barrel.

That’s it: A single pull and done. No pile of patches!

In addition, Remington and the other Freedom Group companies will offer separate-

ly packaged Squeeg-Es, tools, lubricants, and cleaning chemicals.

Titch White, Remington’s director of accessories and lifestyles, says that one of the strongest selling points of the new systems is that it takes less than half the time to use them than it does old-style patch kits.

That said, he cautions, “Your sales staff needs to take some time to familiarize themselves with these systems, so they can answer any questions.”

Firearms tend to hover around that 15 percent level of profitability, so Remington’s new cleaning systems and products are pretty impressive in that regard, letting you recoup margins in the high 30s while offering very competitive pricing.

That’s a win for you—and for your customers.

Making an endcap or large counter display of these products will help you sell them. Remington’s Titch White notes that at one test retailer in 2013, Remington set up an endcap devoted to these cleaning systems and individual products, along with brochures describing the products and how to use them.

“In two and a half months they sold 4,000 Squeeg-Es and 1,500 cleaning systems,” he says.

“Dedicating a larger sales space attracts customers. It also helps to show them how to use these products.”

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HYDRA-SHOK® PERSONAL DEFENSE® – nothing looks, or defends, like it. The notched copper jacket and unique center post precisely control penetration and expansion.

This hollow point delivers the most energy on target, exactly when you need it.

Also available in low recoil loads. federalpremium.com Contact us at 800-379-1732

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W H AT ’ S S E L L I N G W H E R E

West

Blue Goose Sport ID Shop, St. Maries

Despite the lagging local logging industry, this panhandle gun-andtackle store has experienced a slightly improved year by focusing on price-point firearms. Sales of bolt-action long guns are ramping up for elk season, and Savage Model 110s packaged with Nikon scopes are in the clear lead. “It surprises me how many customers walk in and ask for a bolt gun in June. But it makes sense because they can shoot it all summer to make sure they’re ready for the season,” said owner Bryan Miller.

Handgun sales have remained consistent. High demand for Ruger LCRs, LCPs, and Kel-Tec PF9s help all three turn well. Ammo stocks are less than ideal. Miller has chosen to set aside boxes of hard-toget calibers for new gun sales.

B Y P E T E R B . M AT H I E S E N

Anacortes WA Gun Shop, Anacortes

This Washington firearms store specializes in police contract, military-personnel supply, and home defense. The shop also keeps an active web presence, listing more than 12,000 firearms.

Holding the top spots at the handgun counter are Ed Brown and Kimber 1911s. Additional top sellers include FNX 45 Tacticals and any kind of J-Frame Smith.

Although sales of MSRs are slightly off (compared to 2013), FN PS90s, Rock River LAR-8s (in .308), and Smith M&P 15s are still pulling good numbers.

“Our ammo inventory is holding with demand—with the exception of rimfire. But when it comes to 9mm, .380, or .308, we have what our customers are looking for,” said counter salesman Kjel Funston.

Midwest Guns, MI Gary’s Muskegon

This 1,500-square-foot gun shop keeps 500 firearms in stock. It continues to report improved sales figures despite local high unemployment.

Although handgun sales are slightly down, anything new or price-point driven is moving. SIG 1911s are remarkably active, and Smith SD9 VEs and Glock 42s are exiting the store almost as soon as they arrive.

“We hold hard-to-get ammo for anyone with a new gun purchase, and our 9mm stocks are improving,” said owner Gary Foster.

MSRs are still selling at a rate of three a week; however, inventory is stacked deep with high-end guns.

New sales are primarily turning at under $650. Price-point guns are on the move, and Smith Sporters and DPMS Sporticals lead the way.

In May, several Remington 870

Expresses crossed the counter; these are now being replaced by 870 Tacticals.

MO

H&H Guns, Warrenton

Stocking more than 500 guns, this eastern Missouri storefront has realized growth, even in 2014.

Handguns still rule; small concealed-carry models are holding the top positions. Ruger LC9s, LCPs, and Smith Bodyguards without the factory lasers are selling best. The new Glock 42s are also attracting plenty of attention.

Larger-caliber MSRs, including DPMS .308s and Bushmaster .450s, are doing well. “Large Model 10-style MSRs have been hot in my store for some time now. When a customer comes in looking for something new, it’s the alternate MSR,” said owner Mark Hale. He

MT Shedhorn Sports, Ennis

Located just 70 miles outside the entrance to Yellowstone Park, this independent retailer keeps 12 employees busy stocking more than 400 guns. Handguns rule summer season sales. Large numbers of Ruger LCRs, LCPs, and Smith J-Frame revolvers are keeping the register hot. Kimber 1911s are also in high demand.

In anticipation of elk and deer season, customers have been preordering Winchester Model 70s in .30/06 and .308. MSR sales have slowed, but varmint hunters help spur action. Here, Rock Rivers and Cooper Firearms are in demand.

“Our custom-order MSR business continues to grow,” said buyer/manager Colton Fosdick. Unfortunately, ammo inventories are below average, particularly in rimfire.

also notes that SIG SB15 stabilizing braces are in high demand.

Daryl’s Gun IA Shop, State Center

Keeping about 300 new and used guns in stock, this small two-man shop reports that 2014 sales are close to the numbers generated in 2013. Handguns are the priority this summer. Ruger SR40s, LCRs, and LC9s are all doing well.

Other fast movers include Glock 42s and Springfield XDSs. “Anything small, compact, and new is selling fast,” said co-owner and gunsmith Marilynn Schoppe.

Bolt-action rifles are doing well, with Savage 17s in demand. In MSRs, 9mm and .45 Just Right Carbines hold the top spots. Ammo stocks are not ideal, but the store has been able to get what it needs to keep handguns and .22 sales consistent.

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W H AT ’ S S E L L I N G W H E R E

East

M&M Sports NY Den, Jamestown

This hunting and fishing store keeps 400 guns in stock, with just two full-time employees. Handguns are steady, and Glock 42s are in high demand.

And Springfield XDMs and XDSs have become especially hot in .45 and .40 calibers. Even with ammo difficult to secure, 9mms are still crossing the counter.

Given the roiled currents created

by New York’s SAFE Act, this retailer is extremely cautious regarding MSR inventory. “We’re going to hold off on stocking the new ‘compliant’ MSRs. It’s still too tricky to navigate this terrain,” said owner Bruce Piatz.

During the month-long turkey season, several Remington 1187 Super Mags were sold. Within the last week, demand has shot up for Remington 870 Tacticals and

South

Cypress TX Armory, Cypress

With 1,200 square feet of floor space, this home-defense specialty shop (which has a Class III license) is located in the northwest suburbs of Houston. In addition to firearms, the retailer also carries tactical clothing. MSRs have cooled, yet they are still moving at two to three a week. Adams Mid Tactical and Ambush A11s are holding the top two sales slots.

“Although sales are still good, we continue to adjust our MSR marketing strategy to reflect competitive pricing with high-end rifles,” said buyer Scott Douglas. Demand for handguns has remained high.

Springfield XDMs in .45 ACP hold the number-one slot. Other strong sellers include FNX 45 Tacticals and FNX USG 45s. Ammo stocks for .22, 9mm, and .380 are poor.

Mossberg Cruisers. Critically, no .22 ammo has been shipped to the store in the last six months.

Vermont Field VT Sports, Middlebury

This 4,500-square-foot store keeps its inventory of 600 firearms on the second floor. Although handgun sales are slowing, Smith Shields, Kimber and Ruger 1911s, and Glock 42s are moving.

Browning Buck Marks and Ruger SR22s are in demand. “It is so frustrating that we can’t get any volume of .22 ammo. It’s really a summer gun, and we would sell twice the numbers if there was any ammo around,” said manager Rick Lozier.

As for MSRs, this retailer hasn’t turned one in six weeks. A few Benelli SuperNovas are moving, and the store holds higher expectations for late August sales.

This general hunting and fishing shop keeps four fulltime and three part-time employees busy while inventorying over 900 firearms. Taurus Judges are still a hot commodity, as are Smith M&P 40s. Browning Buck Marks are in third place. “The lack of ammo has really started to affect sales of 9mms and .22s. It seems like the only shooters that have ammo have a lifetime supply. That’s leaving our new shooters out in the cold,” said owner Richard Phillips.

MSR sales are down to a trickle, with fewer than six Bushmasters and DPMSs in inventory. Phillips projected it will be a year before he orders new MSRs. Coming off turkey season, Mossberg 500s, 835s, and 935s have been sold, along with several Remington 870 Expresses.

Heber Springs AR Gun & Pawn, Heber Springs

Norman’s Gun SC Exchange, Effingham

Van Raymond ME Outfitters, Brewer

Located in north-central Arkansas, this threeemployee store keeps more than 300 guns on hand. Handguns are heating up, with Rugers selling almost as fast as they come in. “Our demand for pocket concealed-carry continues to grow. It seems like all of our customers eventually buy at least two. They keep moving to a lighter gun over time,” said owner Ben Harper. Additional strong sellers include Smith Bodyguards, KelTec P-3ATs in .380, and Springfield XD-Ss in 9mm.

May was a record year for turkey shotgun sales. Harper says a lot of Remington 870 Expresses and Mossberg 500s headed out to the field. He noted this was the first year the shop sold strong numbers of 20-gauges for turkey season.

Located 10 miles south of I-95, this family-run shop inventories an average of 2,000 firearms. The long winter delivered one of the best years in bolt-action sales. Strong unit numbers were posted as late as May for .22-250 and .223 in Remington 700 Varmint grades and Savage Model 12 VTs. Benelli Super Black Eagles have also seen one of the best spring sales turns in years, and this retailer expects these above-average numbers to continue into the fall.

Handgun sales are vibrant; Glock 42s and Smith 638s are best sellers.

Ruger LCRs are also in demand. “Our handgun sales continue to move well. It would be nice to have some .22 ammo, though,” said owner Jamie Norman. Colt MSRs are selling at a rate of about two a week.

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100% COMPATIBLE WITH .223/5.56 MSR PLATFORMS UNMATCHED IN STRENGTH AND DURABILITY THE ULTIMATE IN CORROSION RESISTANCE LIFETIME WARRANTY

7,500 ROUNDS WITHOUT A JAM....

BUT WHO’S COUNTING?

We are! We wanted to prove

the NEW Sharp’s Relia-Bolt™ is the World’s most reliable AR/MSR bolt.

How did we do that? We told a leading independent

frearm testing facility to shoot the Relia-Bolt™ “until it jammed”.

After 7,500 JAM-FREE RouNdS(375 boxes), it was time to stop, the test barrel was toast and there’s no need to waste good ammunition.

The Relia-Bolt’s innovative design featuring rounded and tapered lugs, S-7 steel and NP3 coating helped make our claim a REALITY. You may never shoot 7,500 rounds in fve days with your Relia-Bolt,™ but if you do, rest assured that a JAM is the last thing to worry about.

1195 US HIGHWay 20-26-87 GleNROCk, Wy 82637 U.S.a.

OffICe: 307-473-6950 TOll fRee: 877-256-4794 www.srcarms.com info@srcarms.com

Made In

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NEW PRODUCTS (Continued from page 54)

RIVERS WEST The Full Metal Jacket is CCWfriendly.

The First Choice for Wholesale Ammunition, Firearms & Reloading Supplies Supplying Retailers, Gun Clubs & Ranges Great Prices, The Best Selection On Time, Every Time Delivery

WE NOW DISTRIBUTE FIREARMS 800-264-2493

crowshootingsupply.com

Rivers West The Full Metal Jacket was conceived to offer versatility and peace of mind to CCW permit holders.

Versatility stems from an ability to accommodate cross-draw or strong-sidedraw capabilities for left- or right-handed shooters.

Peace of mind stems from the fact that now you can safely grip your concealed firearm without anyone ever knowing—it will simply look like you have your hands in your pockets.

Hidden interior zippers allow the user to access the firearm from across the body, although the jacket must be at least threequarters unzipped to employ this method. The jacket comes with two

detachable holsters, and a built-in shoulder harness distributes weight over the shoulder rather than the jacket, to minimize the “sagging” effect of a heavy firearm. The jacket (in black or olive) weighs 1.7 pounds.

SRP: $169–$189. Available July 2014. (800-6830887; riverswest.com)

Bushnell Outdoors From a camping trip to a backcountry adventure, a pair of new Rubicon lanterns can help illuminate camp with comfortable, practical lighting options.

Each lantern is outfitted with a high-quality Cree LED that provides maximum brightness and longer, more efficient battery life. Each lantern also features a regulated circuit, which translates into consistent brightness and less dimming.

The A200L Compact Lantern combines portability and light output, emitting up to 200 lumens of BUSHNELL OUTDOORS The A200L Compact Lantern is perfect for camping.

light for five hours. With a height of 8.4 inches and a weight of 11.8 ounces, the A200L is compact and offers great utility, with features such as folding legs and an integrated carabineer that makes the lantern easy to hang. Powered by four AA batteries, the lantern has four light modes: high, low, down light, and the exclusive Red Halo setting. The down light emits a 21-lumen light that’s perfect for reading or organizing gear, while the Red Halo emits a soft red glow that won’t overwhelm fully dilated pupils and disrupt natural vision.

The A350L Lantern, which offers up to 350 lumens, is designed to serve as the central light source for camp. The A350L has a 30-hour runtime on high and a total of seven light settings. In addition to high, low, ultra-low, and Red Halo modes, the A350L can quickly be converted to a spotlight with the twist of the lantern’s collar. The spotlight, which can operate in high, low, or ultralow mode, provides a directional beam that can be used to navigate back to

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camp or illuminate a trail.

SRP: $29.39, A200L; $49.99, A350L. (bushnellcom)

EASTON OUTFITTERS The Gamegetter is an all-purpose pack suited for hunters on the move.

Easton Outfitters

capacity of 1,700 cubic inches. SRP: $99.99.

When mobility is the key element in a hunt, the allpurpose, hydrationcompatible Gamegetter backpack, tailored for runand-gun turkey hunters as well as spot-and-stalk deer hunters, might be ideal. The pack has six internal and six external pockets. A rollaway rain cover keeps pack and gear dry in wet weather. It also features a removable Tab Light, which helps a hunter locate gear during low-light situations, as well as an adjustable/removable waist belt that can accommodate a 52-inch waist.

Other features include a key-ring hook; doublestitched, reinforced seams; a safety whistle on the chest strap; reflective cords; and oversize zipper pulls for easy access with gloves. Constructed of quiet-brushed, water-resistant material in Realtree Xtra and accented in nylon khaki, the pack has a

(eastonoutfitters.com)

Battenfeld Technologies The patent-pending Caldwell AR Mag Charger is designed to accept 50 loaded rounds directly from any common 50-round ammo manufacturer box or from aftermarket 50-round plastic storage boxes. Simply align bullet tips and dump ammo into the Mag Charger. Ammo is automatically aligned without your touching a single round. Once it’s filled with ammo, insert any MSR magazine into the Mag Charger just as you would into a rifle. Then stroke the plunger back and forth; this loads five rounds per stroke as the spring-loaded ammo carrier automatically advances. As the carrier advances, it will continue

to align the next five rounds until the magazine is fully loaded. The entire process of filling the Mag Charger and loading all 50 rounds into two magazines takes less than 15 seconds.

An Ammo Transfer Tray is included to invert ammo that is positioned in ammo boxes with the bullet tips oriented down or to stage bulk ammo for dumping into the Mag Charger. The charger, constructed of a durable polycarbonate, will accept .223, 5.56, or .204 ammo and is compatible with all MSR-platform magazines. SRP: $89.99.

(573-445-9200; btibrands.com)

BATTENFELD TECHNOLOGIES The patent-pending spring-loaded Caldwell AR Mag Charger helps MSR shooters reload faster.

Go to: www.ShotBusiness.com for free info.

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NEW PRODUCTS

PHOTO BY LUKE NILSSEN

LED Lenser

The all-new P5R.2 rechargeable flashlight combines power and portability with the convenience of an easy recharge. The P5R.2’s Floating Charge System offers wall-mounted and on-the-go charging. Just pop the flashlight into the magnetic recharger (no need to mess around with wires or batteries) and store for as long as you like—there’s no battery memory. To recharge on the go, the system comes with a USB cord. With an output of up to 270 lumens and the ability to be recharged up to 1,000 times, it’ll be ready for anything. SRP: $110. (ledlenser.com) (Continued on page 52)

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P320

™

WE DROPPED THE HAMMER ON THE COMPETITION.

THE NEW P320. We asked leading law enforcement professionals what they required in a pistol. They told us they needed safe, tool-free disassembly. A smooth, consistent trigger pull. A proper fit for any hand size—not just a back strap. We listened. And carefully followed orders. The result is the P320. A superior pistol in every way.

Learn more at SIGSAUER.COM/P320

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