SHOT Business -- June/July 2015

Women’s Shooting Leagues

page 38

VOLUME 23, NUMBER 4 JUNE/JULY 2015

Get Lost

Big gap

BADLANDS TELLS CUSTOMERS TO TAKE A HIKE PG. 7

FYI WALLS REBOOTS THE 10X BRAND PG. 18

6.5MM/.260 REM. CREATES RETAILER CONFUSION PG. 20

LAW ENFORCEMENT 2015 ALTHOUGH FIREARMS REMAIN THEIR PRIMARY OPERATIONAL TOOLS, LEOS ARE ALSO TAKING ADVANTAGE OF A WIDE RANGE OF INNOVATIVE SUPPORT GEAR

PAGE 22

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S H OT B U S I N ES S

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J U N E /J U LY 2 0 1 5

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CONTENTS

VOLUME 23, ISSUE 4

Departments 18

4 7

22

Features

22

38

LAW ENFORCEMENT 2015 Although firearms remain their primary operational tools, law enforcement personnel are increasingly taking advantage of a wide range of innovative supporting gear, such as lights, optics, and knives. BY RICHARD MANN A LEAGUE OF THEIR OWN Women shooters have far different

expectations and concerns than their male counterparts. Retailers who recognize this will be able to access a new and fast-growing selling opportunity. Range owners who host women’s shooting events can reap big benefits as well. BY BARBARA BAIRD

NSSF Update 12

14

13

15

FROM THE NSSF Working

COVER PHOTO: ALAMY

to connect the U.S. firearms market with Europe

14

YOU SHOULD KNOW

Project ChildSafe reaches a critical milestone NSSF REPORT The face of

the shooting sports is changing, and a new report can help retailers negotiate this different landscape

16

BALLISTIC IMAGING After a

five-year effort, NSSF helps win the repeal of a failed state program

18 20 44 46 50

EDITOR’S NOTE Time to

welcome new shooters NEWS BRIEFS Badlands tells its customers to “get lost”; Sig Sauer’s new ammo; Remington launches a micro pistol FYI A game plan to put a

brand back together UNDERCOVER SHOPPER Arizona

retailers experience some confusion over the 6.5mm/.260 Rem. GOOD STUFF Work

Sharp Knife & Tool sharpener delivers a professional edge WHAT’S SELLING WHERE NEW PRODUCTS

Brunton Power Knife; HatsanUSA Carnivore big-bore airgun; Steel Will compact concealedcarry Censor knife

50

ATF REPORT Firearms

losses declined by 10 percent between 2013 and 2014 RETAILER TOOLBOX What

a retailer can and can’t do to keep competition fair

JUNE/JULY 2015 ❚ SHOT BUSINESS ❚ 3

EDITOR’S NOTE

NSSF

It’s time to welcome new shooters

A

few years ago, at a new-product seminar, I was asked my opinion of a product that the marketing staff of the manufacturer believed was going to be a game-changer. I thought the product was part of a trend with real legs and told them so. Sadly, the product bombed.

I’ve seen that happen so many times I’m now reluctant to state boldly that something is a trend until I’ve seen hard evidence that it actually is one.

But spotting trends is part of what we do at SHOT Business, and this issue is devoted to two that have real staying power. First, we can confidently predict that law enforcement equipment—firearms, lights, duty gear, and the like—will continue to be strong sellers. Just look at how much space this category now takes at the SHOT Show.

That’s why we have again devoted a large special section—written by new contributing editor Richard Mann, who brings years of hard-worn experience to the job—to it in this issue (see page 22).

As a former member of the law enforcement community, Mann understands the issues that LEOs face every day and the gear required to carry out their tasks safely and efficiently.

The second trend SHOT Business has watched closely over the past few years is the growth of participation by women in the shooting sports. Yes, I realize that compared to the existing male-dominated base, overall numbers are low, but they are growing quickly, and it would be a mistake for you not to acknowledge this trend and take steps to further its growth.

A recent report by NSSF (“The Changing Face of the Shooting Sports”) tracks developments in this area with hard numbers. For exam-

4 ❚ SHOT BUSINESS ❚ JUNE/JULY 2015

ple, research found that “women who purchased a gun in the past 12 months spent an average of $870 (median=$700) on guns. Over half (58.1%) were purchased at a local gun shop, while 42.6% were purchased at a mass retailer.” But it also noted that, unlike men, “a woman’s first gun purchase is not typically an impulse buy.” Women do a lot more research before they commit to a purchase. And that nugget confirms that you’ll need to adjust your selling techniques to match this new customer.

To help you better understand this emerging market, we commissioned contributing editor Barbara Baird to profile a trio of women’s shooting groups. What you’ll learn in “A League of Their Own” (page 38) is that these women want to shoot and they want to buy firearms. But their sales triggers differ from men’s, and you need to be keenly aware of these differences.

And though the article focuses on range owners, any independent retailer will benefit from the information found here.

It’s time to get on board and welcome these new shooters with open arms.

Slaton L. White, Editor

SLATON L. WHITE, Editor

James A. Walsh, Art Director Margaret M. Nussey, Managing Editor David E. Petzal, Shooting Editor Mike Toth, Special Projects Editor Judith Weber, Production Manager Maribel Martin, Senior Administrative Assistant CONTRIBUTING EDITORS

Larry Ahlman, Barbara Baird, Scott Bestul, Philip Bourjaily, Christopher Cogley, David Draper, Jock Elliott, William F. Kendy, Mark Kayser, Richard Mann, Peter B. Mathiesen, Brian McCombie, Tom Mohrhauser, Robert Sadowski, Robert F. Staeger, Peter Suciu, Wayne Van Zwoll

ERIC ZINCZENKO, Executive Vice President ADVERTISING: 212-779-5316

Gregory D. Gatto, Publisher Brian Peterson, Western Sporting Goods Sales Katie Logan, Southern Sporting Goods Sales David Hawkey, Northeast Sporting Goods Sales Elizabeth Burnham Murphy, Chief Marketing Officer Ingrid Reslmaier, Marketing Design Director

BUSINESS OPERATIONS

Tara Bisciello, Business Manager

CONSUMER MARKETING

Robert M. Cohn, Consumer Marketing Director Barbara Brooker, Fulfillment Manager

MANUFACTURING

Laurel Kurnides, Group Production Director Stefanie La Bella, Associate Production Director

BONNIER

Chairman, Tomas Franzén Chief Executive Officer, Dave Freygang Executive Vice President, Eric Zinczenko Chief Content Officer, David Ritchie Chief Financial Officer, Todd DeBoer Chief Operating Officer, Lisa Earlywine Chief Marketing Officer, Elizabeth Burnham Murphy Chief Digital Revenue Officer, Sean Holzman Vice President, Integrated Sales, John Graney Vice President, Consumer Marketing, John Reese Vice President, Public Relations, Perri Dorset General Counsel, Jeremy Thompson

SHOT Business (ISSN 1081-8618) is published 7 times a year in January, February/March, April/May, June/July, August/September, October/ November and December by Bonnier Corporation, 2 Park Avenue, New York, NY 10016-5695, and is the official publication of the National Shooting Sports Foundation, Flintlock Ridge Office Center, 11 Mile Hill Road, Newtown, CT 06470 (203-426-1320). Volume 23, issue 4, Copyright © 2015 by the National Shooting Sports Foundation. All rights reserved. Editorial, circulation, production and advertising offices are located at 2 Park Avenue, New York, NY 10016-5695 (212-779-5000). Free to qualified subscribers; available to non-qualified subscribers for $25 per year. Single-copy issues are available for $5 each. Send check, payable to NSSF, to: SHOT Business, c/o NSSF, 11 Mile Hill Road, Newtown, CT 06470-2359. SHOT Business accepts no responsibility for unsolicited manuscripts and photographs. All correspondence should be accompanied by a stamped, self-addressed envelope. Requests for media kits and advertising information should be directed to Katy Marinaro, Bonnier Corporation, 625 N. Michigan Ave., Ste. 1270, Chicago, IL 60611.

Periodicals postage paid at New York, NY, and at additional mailing offices.

Printed in the USA. For Customer Service and Subscription questions, such as Renewals, Address Changes, Email Preferences, Billing and Account Status, go to: shotbusiness .com/cs. You can also email SBZcustserv@cdsfulfllment.com, in the U.S. call toll-free 866-615-4345, outside the U.S. call 515-237-3697, or write to SHOT Business, 2 Park Ave., New York, NY 10016. For editorial inquiries, write to Slaton L. White, SHOT Business, 2 Park Ave., New York, NY 10016 REPRINTS: E-mail reprints@bonniercorp.com. POSTMASTER: Please send address changes to SHOT Business, P.O. Box 6364 Harlan, IA 51593.

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NEWS BRIEFS NEWS

❚

PROMOTIONS

❚

AWARDS

❚

OUTREACH

Badlands has released four new hunting packs in the Lost Camo pattern.

Badlands Asks New Customers to “Get Lost”

O

n the heels of several successful product line expansions in 2014—including tents, sleeping bags, and highly technical tactical packs—Badlands intends to up the ante in 2015 with the release of four of the company’s core hunting packs in the Lost Camo pattern.

Packs to be featured in Lost Camo include the iconic Badlands 2200, the best-selling Superday pack, the Monster fanny pack, and the Pursuit day pack. The new camo options are in addition to the pattern offerings currently in the Badlands lineup.

Of the new line, Badlands sales manager Dominick Murphy says, “We make products based on what the hunter wants. If you want a feature added, we look at adding it. If you demand a tent that meets your needs as a hunter, we design it. We felt the demand for our packs in Lost Camo, so we made it happen, and we’re excited to offer this pat-

tern to the hunters who depend on it.”

The new packs were released last month. SRP: Lost Camo Badlands 2200 pack, $269.95; Lost Camo Badlands Superday pack, $199.95; Lost Camo Badlands Monster fanny pack, $139.95; Lost Camo Badlands Pursuit pack, $99.95. (badlandspacks.com) This product is from sustainably managed forests and controlled sources.

NEWS BRIEFS

CAA USA Expands Commercial Sales Division Command Arms Accessories USA (CAA USA) recently hired four seasoned sales professionals as regional account managers in order to increase commercial sales of its products in the U.S. marketplace. Reese Cullinane, a former U.S. Army Infantry Fire Team Leader with more than 20 years of professional sales experience (six within the firearms indus-

try), will be covering the territories of New England, Mid-Atlantic, Arkansas, Texas, and Hawaii. Jonas Sherman brings his 20-year passion for the shooting sports as an instructor and professional, combined with his sales experience from high-end technical recruiting, to over-the-counter firearms sales. He will concentrate on sales in the mid–U.S. states from Michigan and Indiana

INTRODUCING THE

to Montana, and south to New Mexico.

Steven Kates, a 30-year sales and marketing professional, will service the West Coast, including Arizona, Utah, Idaho, and Alaska.

Andrew Breneman, a 17-year firearmsindustry sales veteran, will cover the southeast, from Tennessee and North Carolina to Louisiana and down through Florida.

“This team is ready to hit the ground running,” says Bill Silver, vice president of sales for CAA USA. “All four team members have a proven track record of building relationships and increasing revenue.

We are confident our new sales team will generate sizable sales and increase the presence of the CAA brand in the U.S. marketplace.” (commandarms.com)

LAR-47 CAR A4 Combining the best of both worlds, allowing you to use standard AK-47 magazines in the LAR platform.

Sig Sauer’s New Ammo

Sig Sauer’s new .300 Blackout Supersonic Elite Performance ammunition is a supersonic round that features a 125-grain Sierra Matchking projectile.

Like the Sig Sauer 220-grain subsonic .300 Blackout round, it is designed to bring out the best in today’s highperformance MSRs. “The .300 Blackout is an increasingly popular caliber with target shooters and 3-Gun competition shooters,” says Bud Fini, Sig Sauer vice president of marketing.

“It is also an excellent round for home defense in short-barrel rifles. Elite military units are also evaluating the .300 Blackout as their primary CQB load. More modern sporting rifle hunters are turning to the .300 Blackout for closerange hunting of mid-size game, including hogs and deer. We are pleased to now offer our customers both supersonic and subsonic rounds to meet their shooting and hunting needs.” (sigsauer.com)

LAR-47 CAR A4 AK1263

WITH RRA 6-POSITION TACTICAL CAR STOCK

MSRP: $1270*

* Prices are subject to change.

Sights sold separately.

ROCKRIVERARMS.COM

PERFORMANCE TUNED.

THERE’S AN APP FOR THAT

Bluetooth technology continues to make inroads in the hunting community. The latest of interest to predator hunters is Extreme Dimension’s iHunt Speaker. It can be paired with the iHunt

by Ruger app to turn a smartphone into a complete game-call system. Once you sync the iHunt speaker with the phone, you can

then download the complete iHunt app for free. The wireless speaker, which can be paired to any Android or iOS device, has a

50-yard range and does not require a cellular signal to operate.

Using the smartphone as a controller allows hunters to utilize more than 600 sounds from 46 species. And the hunter can control the sounds as well as the volume from the smartphone. SRP: $59.95. (ihuntcalls. com)

Sometimes a low-tech solution is really the best approach when you’re marking a trail.

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Marking the Way Navigating to and from a newly placed blind can be difficult—even dangerous— in the dark. To make this journey safer and easier, Hunter Safety System has introduced Nite and Day Trail Markers.

The carefully selected colors of fluorescent orange and chartreuse provide high visibility in daylight hours, and the highly reflective materials make them easy to find in the dark when illuminated by the beam of a flashlight.

Made of a durable and flexible reflective vinyl that will stand up to years of use in

the field, each Nite and Day Trail Marker is equipped with a black spring-loaded metal clip for easy placement and removal. The materials used in the markers are reflective enough to be seen even with a low-power flashlight with a red filter or a red LED light, both of which aid a hunter’s night vision as he makes his way to the stand.

The Nite and Day Trail Markers are also ideal for marking and retracing blood trails, scouting new areas, and placement as yardage markers. SRP: $6.95, package of 10. (huntersafetysystem.com)

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NEWS BRIEFS

Velocity Triggers Take Off Velocity Triggers has launched its brand with an American-made drop-in trigger assembly that will fit all MSR platforms. The initial product offering includes single-stage trigger assemblies with either a traditional curved trigger or a tactical straight trigger, both of which are available in 3-, 4-, or 4½-pound pull

weight. The hammer, trigger, and disconnect are cut from tool steel with a Wire EDM process, followed by heat treating for extended life. Then the hammer and disconnect are treated with Robar’s NP3 metal finish. NP3 is an electroless nickel-based finish that is highly corrosion-resistant. The finish also helps reduce friction. The hous-

ings are machined from 6061T6 billet aluminum and then black anodized for easy cleaning and reduced corrosion. Each trigger goes through a black oxide process and is then hand polished for a smooth finish.

The trigger assemblies are then built and tested for pull weight and sear engagement.

SRP: $150. (velocitytriggers.com)

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Boasting a sleek, modern design, the Model RM380, chambered in .380 Auto, is designed to help Remington compete more effectively in the very competitive concealed-carry market.

The RM380 features the longest barrel in its class in order to maximize muzzle velocity and bullet expansion while facilitating shooting precision and accuracy.

The micro pistol also features a light and smooth double-action-only trigger, light slide-racking force, and an ambidextrous magazine release. The replaceable grip panels allow for customization, while the grip angle allows for greater shootability and comfort.

SRP: $417. (remington.com)

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U P D AT E

BY CHRIS DOLNACK, NSSF SENIOR VICE PRESIDENT AND CHIEF MARKETING OFFICER

FROM THE NSSF

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or many years, the National Shooting Sports Foundation (NSSF) has exhibited at the annual IWA & Outdoor Classics show in Nurnberg, Germany. There are many reasons why this is a top priority for us, but perhaps the most important is that it provides us the ability to connect one-on-one with international buyers, exhibitors, and media. These industry professionals have been key to the continued success of our own stateside SHOT Show, and they hold the promise for continued growth as they and our U.S.-based members explore opportunities to do business together.

NSSF’s SHOT Show is the largest trade show of its kind in the world. With more than 1,600 exhibitors showcasing the latest innovations in firearms, ammunition, and shooting- and hunting-related accessories, in addition to a thriving exhibitors section catering specifically to military and law enforcement applications, the annual SHOT Show attracts more than 60,000 industry professionals from all 50 U.S. states and 100 countries.

Because of the SHOT Show’s worldwide appeal, NSSF began working with the U.S. Department of Commerce International Buyer Program (IBP). Introduced at the 2014 SHOT Show, the inaugural IBP had just a half-dozen participating countries, yet it was so successful at connecting those European firms and buyers with their U.S. counterparts that word quickly spread about the program’s value. The 2015 SHOT Show IBP grew to representatives from 20 countries.

That’s tremendous growth for a program still in its infancy—and it’s a trend we’re committed to continuing with the 2016 SHOT Show and beyond.

To help further this growth, our partners in Las Vegas have been hosting a Las Vegas Hospitality Suite at IWA. Sponsored by the Las Vegas 12 ❚ SHOT BUSINESS ❚ JUNE/JULY 2015

Convention & Visitors Authority and the Las Vegas Sands and Venetian/Palazzo, the hospitality suite offers buyers and media an opportunity to learn more about the SHOT Show, the city of Las Vegas, and the Sands Expo and Venetian/Palazzo resorts in which the SHOT Show takes place. It is this introduction that makes us most excited when we are at IWA, and proves the value of face-to-face marketing at trade shows.

Hundreds of visitors at IWA stop by our stand daily in the American pavilion to inquire about NSSF membership, SHOT Show attendee qualifications, and how the IBP, a joint government-industry effort, works to connect European buyers with U.S. firearms enterprises.

THREE COMPONENTS TO THE IBP ➤ First is the Showtime Program, in which U.S.-based exhibitors can meet one-onone with U.S. Department of Commerce industry specialists from our overseas embassies. ➤ The second is the B2B Matchmaking Program, which works to promote U.S. firearms businesses and products to foreign delegates throughout the SHOT Show.

➤ The

third component is the International Trade Center at SHOT Show. Here, breakfast, lunch, and an afternoon reception are hosted each official show day. Private conference rooms are available for meetings, and hostesses are available to assist with scheduling.

There is an emphasis on creature comforts—complimentary Wi-Fi access, full computer setups with printer capabilities, multi-language translators, and other amenities that make traveling abroad easier—as well providing privacy and a quiet space away from the bustle of the show floor.

More central to making the International Trade Center truly productive for our overseas friends, the center offers something from both sides of the same coin. For international buyers, experts in U.S.-based firearms manufacturers and distributors are on hand to help identify the exhibitors and products that best match those buyers’ needs and arrange introductions. For the exhibitor, trade specialists from the U.S. Department of Commerce help our U.S.-based businesses identify potential new markets and arrange inperson meetings with the buyers attending those markets.

The feedback we’ve received

from overseas attendees and U.S. exhibitors participating in the IBP program has been nothing short of glowing. That tells us that NSSF is hitting the mark when it comes to providing a return on the often significant investment in time and money it takes to attend our SHOT Show each year, for both U.S. exhibitors and member attendees, and especially for those traveling from abroad.

If you’ve participated in either of the last two IBP programs, tell us how you benefitted from the experience, and if there are any elements you’d like to see added to the program. If you’ve never participated in the program, we’d welcome the opportunity to provide you additional information and add you to our growing list of participants.

Contact Melissa Schilling, NSSF Director, Exhibitions & Conferences, at mschilling@nssf.org, or Chris Dolnack at cdolnack@nssf. org. We look forward to hearing from you and seeing you next year in Las Vegas for the 2016 SHOT Show.

Chris Dolnack NSSF Senior Vice President and Chief Marketing Officer

B Y B I L L B R A S S A R D , N S S F S E N I O R D I R E C T O R , C O M M U N I C AT I O N S

U P D AT E

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Project ChildSafe Reaches a Milestone More than 1,000 groups help promote the “Own it? Respect it. Secure it.” campaign

H

ave you heard about NSSF’s Project ChildSafe? If so, that means the lines of communication between the firearms industry and the public are open and working—and they seem to be working very well. Today, more than 1,000 companies and groups are supporting Project ChildSafe by using the program’s tandem “Own It? Respect It. Secure It.” logo in advertisements, videos, websites, and social media outlets. This collective effort is helping the firearms industry reach millions of gun owners with a safety message designed to help deter firearms accidents, theft, and misuse.

“This milestone is more than a number—it’s further testimony to the commitment on the part of the firearms industry, individual gun owners, and the sporting community to make gun safety and personal responsibility a priority,” says Steve Sanetti, president and CEO of NSSF. Sanetti also noted firearms accidents are dropping dramatically and make up less than 0.5 percent of all accidental fatalities.

“With these tremendous supporters on board, and more joining every day, the more Project ChildSafe will succeed in this mission,” Sanetti says.

Project ChildSafe, a 501(c)(3) tax-exempt charity, is a program committed to promoting firearms safety among firearms owners through the distribution of safety education messages and free firearms safety kits.

The kits include a cable-style gun-locking device and a brochure (also available in Spanish) that discusses safe handling and storage as ways to help deter access by unauthorized individuals, including at-risk persons.

Project ChildSafe is a real solution to making our communities safer. Through vital partnerships with law enforce-

fifififififififififififi fifififififi fifififi fififififi fifififi fififififififififififififi fifififififififififi fifififififi among fififififififififi fifififififififififi fififififi fififififififififififififififififi fififififififififififififi fifiee fififififififififi fifififififififififififi fi ment, elected officials, community leaders, state agencies, businesses, the firearms industry, and other stakeholders, Project ChildSafe has distributed more than 36 million firearms safety kits to gun owners in all 50 states and the five U.S. territories, and has helped raise awareness about the safe and respon-

sible ownership of firearms and the importance of securely storing firearms to reduce access by unauthorized individuals.

Law enforcement, in particular, continues to play a significant role in spreading Project ChildSafe’s message. Industry members have an ongoing platform through the “Own It? Respect It. Secure It.” initiative to promote and encourage firearms safety and proper storage among their customers.

A longstanding culture of safe and responsible firearms ownership exists throughout America thanks to Project ChildSafe, members of the firearms industry, our law enforcement partners, and the 100 million gun owners and other individuals who practice and promote firearms safety principles every day. Through everyone’s commitment to firearms safety education, crime and accidents involving firearms are at historic low levels and will continue to decline. To learn more about Project ChildSafe, and how you can become involved in spreading the word, visit project childsafe.org. There you’ll find a downloadable “Own It? Respect It. Secure It.” badge for website and social media use,

links to become an active supporter through Project ChildSafe events, and information on where to find a Project ChildSafe firearms safety kit in your state.

Project ChildSafe is now registered and listed at Amazon Smile, a website that allows customers to choose a charity to benefit from their online Amazon.com purchases. The selected charity receives 0.5 percent on most purchases. To contribute part of an Amazon. com purchase, go to smile. amazon.com, log in to your Amazon account, and select Project ChildSafe as your charity of choice. Your selection will remain your charity of choice each time you go to shop at smile.amazon.com.

Since becoming a nonprofit charitable organization last year, Project ChildSafe has received well over $130,000 in donations.

Your Amazon Smile purchases can help our fundraising efforts, which directly expands our message of gun safety. Be safe, stay safe, and help others do the same when it comes to firearms and shooting. It’s what all of us can do to promote, protect, and preserve hunting and the shooting sports.

JUNE/JULY 2015 ❚ fififififififififififififi ❚ 13

U P D AT E

NSSF Wins Repeal of Maryland’s Ballistics Imaging Program

A

fter years of work to convince Maryland legislators that the state’s failed ballistics imaging program needed to be officially ended, NSSF can claim victory. All of NSSF’s work was capped by a final push in the waning days of the legislative session in April, and the bi-partisan legislation was approved by both the Senate (44-0) and the House (135-2). State Sen. Edward Reilly (R-Md.) was the sponsor of SB 736, which repealed the provision of the law passed in 2000 that required firearms manufacturers and retailers to submit bul-

Shooting Sports’ Changing Face The face of the shooting sports is clearly changing, but who is driving that change? What sparks people’s interest? Offered free to NSSF members, “Changing Faces of the Shooting Sports” is an excellent tool for retailers to learn more about new customers’ needs in customer service, advertising and marketing, and merchandising. For a copy, log in to the members-only section of nssf.org.

Firearms retailers will no longer need to submit bullet casings for all handguns sold in the state.

let casings for all handguns sold in the state.

The bill now goes to Gov. Larry Hogan, who has said he

will sign it into law.

This action brings to an end a decade-and-a-half-long experiment in crime lab tech-

NSSF-ATF Reward Offer Yields Info Leading to Arrests

T

he ATF Charlotte, North Carolina, field office told NSSF staff in April that the joint ATF-NSSF $10,000 reward for information in the February 23 robbery at Washington Coins & Pawn shop in Washington, North Carolina, was “very instrumental” in the identification and arrest of two suspects currently being held on state charges. An additional suspect is considered a fugitive and is being sought in the robbery, during which 27 firearms were taken. Federal charges are still pending.

A $10,000 reward, offered by NSSF and ATF, led to the identification and arrest of suspects in a pawn shop robbery.

14 ❚ SHOT BUSINESS ❚ JUNE/JULY 2015

nology that never worked but was embraced by gun-control advocates. Under the direction of Jake McGuigan, director, government relations– state affairs, NSSF has worked diligently in Maryland to repeal this legislation, accelerating the effort following the 2012 removal of a similar law from the books in New York State. Maryland was the only remaining state with this mandate.

New ATF Appointments Announced Firearms & Explosives Industry division chief Mike Fronczak has been selected as Washington/ Baltimore DIO, replacing Gary Bangs, who will be retiring. NSSF has no indication at this time of who will replace Mr. Fronczak as division chief. Earl Griffith has been selected as chief of the Firearms and Ammunition Technology Division. Max Kingery has been selected as chief of the Firearms Technology Criminal Branch.

NSSF’s “Don’t Lie for the Other Guy” Goes Coast to Coast NSSF’s national initiative to help deter illegal “straw” purchases of firearms is reminding the public in campaigns launched on both coasts that stiff penalties are in place for individuals convicted of such purchases.

Billboard and transit shelter advertisements for the “Don’t Lie for the Other Guy” program were purchased in April by NSSF in the East San Francisco Bay region from Oakland to Richmond, joining a previously announced campaign in the

Philadelphia-adjacent markets of Camden, New Jersey, and Wilmington, Delaware. In California, more than 11.3 million weekly media impressions were delivered via outdoor advertising through the industryfunded, public-education program. In addition, more than 900 thirty-second radio spots aired over a several-week period. The Philadelphia regional effort generated approximately 4.8 million weekly media impressions through billboards, joined

No Implementation Yet for Notice 41P

N

SSF has confirmed with ATF that the bureau is unlikely to publish Notice 41P (NFA Trusts) as a Final Rule for quite some time. This is in part because Enforcement Programs and Services (EPS) resources are being diverted to help process the 310,000 public comments

received in response to the armor-piercing-ammunition framework proposal. In addition, it seems ATF is not prepared to revise the NFA database so that it can track “responsible persons” for NFA trusts. The proposed rule would require the responsible person(s) on an NFA trust be fingerprinted.

by more than 600 radio spots. Developed over a decade ago, “Don’t Lie” is a cooperative program between ATF and NSSF.

The program also helps ATF educate firearms dealers in being better prepared to deter potential straw purchases.

NSSF RELEASES NEW REPORT ON FIREARMS INDUSTRY ECONOMIC IMPACT The total economic impact of the firearms and ammunition industry in the United States increased from $19.1 billion in 2008 to $42.9 billion in 2014—a 125 percent increase—while the total number of full-time equivalent jobs rose from approximately 166,000 to more than 263,000, a 58 percent increase in that period, according to a new report, “Firearms and Ammunition Industry Economic Impact,” released by NSSF. “We have seen continued dramatic growth in the firearms and ammunition industry since 2008 that is the direct result of consumer demand for our products,” said Stephen L. Sanetti, NSSF president and CEO. The report is available free of charge by going to nssf.org/impact.

ATF REPORT SHOWS DECLINE IN FFL THEFTS, LOSSES IN 2014

ATF EPS resources are being diverted to process public response to the armor-piercing-ammunition proposal.

The Bureau of Alcohol, Tobacco, Firearms, and Explosives has released its annual Federal Firearm Licensee Loss/Theft Report, which shows an overall decline in the number of firearms lost or stolen from FFLs in 2014, compared to 2013. Looking at losses alone, the report shows a 10 percent decrease in firearms lost in 2014, compared to 2013. To learn more about the 2014 report, visit atf.gov.

© 2015 National Shooting Sports Foundation, Inc. All Rights Reserved. SHOT Business®, SHOT Show® and all other trade names, trademarks and service marks of the National Shooting Sports Foundation appearing in this publication are the sole property of the Foundation and may not be used without the Foundation’s prior express written permission. All other company and product names are trademarks or registered trademarks of their respective owners.

JUNE/JULY 2015 ❚ SHOT BUSINESS ❚ 15

U P D AT E

R E TA I L E R T O O L B O X

The Price Wars

What retailers can and can’t do to keep competition fair

O

ver the past several months, a number of our retailers have contacted us with their concerns regarding the ideas of establishing “minimum resale prices” or “minimum advertised prices” between manufacturers and themselves. The basis for the discussion behind these issues has much to do with competition between the evolving and expanding internet trade in firearms, ammunition, and related accessories versus those involved in traditional brickand-mortar establishments.

To help our retailers better understand these very serious issues and their legal ramifications, NSSF reached out to its partner law firm, Whiteford Taylor & Preston, LLP, to help define the issues at hand, and explain what recourse retailers have in combatting those perceived to have a negative impact on their businesses. Their response follows.

—Patrick Shay MINIMUM RESALE PRICE MAINTENANCE—RETAILERS CAN ADVOCATE, BUT NOT COERCE by david l. cahn, esq., whiteford taylor & preston llp, baltimore, maryland ➤ Traditional

or “main street” retailers in a wide variety of industries have been challenged and, in some cases, destroyed by competition from internet retail channels, or “eTailers.”

This is because internet sellers generally have lower overhead costs, which allow them to charge less for a variety of consumer goods. Particularly for industries such as the shooting sports, in which the customer services in-person retailers provide can be of critical importance, the ability of customers to “browse” at the shop and then buy online can be devastating to the viability of traditional retail.

There may be a temptation for traditional gun retail shops to jointly pressure domestic gun manufacturers and gun importers to promulgate and enforce minimum “resale price maintenance” (RPM) policies. Such policies typically require retailers not to sell specific products below a specified price, or face the manufacturer ceasing sales to the offending retailer or refusing to provide promotional

16 ❚ SHOT BUSINESS ❚ JUNE/JULY 2015

The ability of customers to browse at a shop and then buy online has devastating ramifications for traditional retailers.

allowances or other supports.

Failing that, the retailers want manufacturers to adopt “minimum advertised price” (MAP) policies, which would prevent eTailers from promoting low prices on their websites and therefore dampen the flow of internet purchases. While retailers’ desires in this regard are understandable, banding together to force manufacturers to utilize such pricing policies would most likely be a violation of U.S. antitrust laws that could expose the participating retailers and their trade association to serious legal liability.

INDIVIDUAL MANUFACTURERS HAVE FREEDOM TO USE MINIMUM RESALE PRICE MAINTENANCE ➤ Antitrust laws are intended to ensure free and open competition. These laws, such as

the U.S. Sherman Act and the Federal Trade Commission Act and similar laws in many states, prohibit contracts, combinations, conspiracies, and other agreements that “unreasonably restrain” competition.

Agreements between businesses are “vertical” in nature if the parties are not operating at the same level of distribution, such as between a gun manufacturer or importer and a retail gun dealer. Agreements between businesses that operate at the same level of distribution, such as among dealers, are “horizontal” in nature.

Generally speaking, antitrust laws are most concerned with horizontal agreements, particularly ones that will result in higher prices paid by consumers or a reduction in available supply (which usually results in

higher prices). However, an antitrust law violation can exist where a group of horizontal competitors jointly forces their common supplier to take a certain action that keep prices at or above a certain level.

In most of the world outside of North America, it is always a violation of the antitrust or “competition” laws for a manufacturer (or importer) of goods to enforce RPM policies. However, in 2007, the U.S. Supreme Court ruled in the case of Leegin Creative Leather Products Inc. v. PSKS that product manufacturers do not automatically (or “per se”) violate U.S. antitrust laws if they require retailers to sell their branded products at or above specific price levels, and if they require each retailer to sign an RPM agreement.

Instead, U.S. courts are required to examine whether a manufacturer’s use and enforcement of minimum resale pricing agreements would lead to a substantial increase in prices or decreased availability of products of a particular type (such as handguns of a certain caliber), without a sole focus on competition among retailers to sell one particular manufacturer’s brand. So a single manufacturer’s use of RPM methods is generally not an antitrust con-

B Y PAT R I C K S H AY, D I R E C T O R , R E TA I L D E V E L O P M E N T

cern unless the manufacturer has “market power,” meaning a market share sufficient to cause an increase (or decrease) in overall consumer prices by changing its pricing practices.

However, in its Leegin Creative Products decision, the U.S. Supreme Court emphasized that a horizontal cartel among competing retailers that reduces competition in order to increase price is per se unlawful. To the extent a vertical agreement setting minimum resale prices is entered upon to facilitate RPM among the retailers, it is a violation of the antitrust laws. This is especially true when there is widespread adoption and enforcement of RPM policies across an industry.

The Supreme Court majority in Leegin was 5 to 4, and the dissenting justices were highly suspicious that allowing manufacturers to enforce RPM policies would facilitate horizontal arrangements that increase consumer prices. Mainly because of that fear, certain states still treat RPM as either being an absolute, per se violation of the state’s antitrust law (California and Maryland) or as being unenforceable against the dealer and is not good cause to terminate a dealership (New York).

USE OF COLLECTIVE ACTION TO FORCE INDUSTRY ADOPTION OF RESALE PRICE MAINTENANCE IS VERY RISKY ➤ A single manufacturer may decide to issue and enforce a minimum resale price maintenance (RPM) policy for any reason, including demands or pressure from its largest dealers, as long as the decision solely concerns that manufacturer’s products. But if such a campaign is part of a coordinated program to force widespread industry adoption of RPM, then it clearly changes to a conspiracy by competing retailers to reduce overall competition and increase prices, and is in the nature of a “group boycott” that is per se unlawful—even if the group of retailers do not

have the market power, on their own, to maintain prices at desired levels.

For example, in the decision of Carpet Group International v.

Oriental Rug Importers Ass’n, Inc. (2000), the Third Circuit Court of Appeals determined that oriental rug importers and their trade association would have violated antitrust law by coercing rug manufacturers and retailers to not patronize the plaintiff ’s trade shows, at which the manufacturers could bypass the importers and deal directly with retailers. That court held that because “the only rationale for the [trade association’s actions] was the elimination of additional, lower cost, higher quality or more innovative output from the market,” it was not necessary for the members of the trade association to have the collective market power to destroy the trade show operator’s business. Rather, by substantially weakening the trade show operator, the trade show and its members were liable.

The analogy clearly holds to collective action to force most gun manufacturers to issue and enforce RPM policies.

Those actions, whether taken through a trade association or through a looser confederation of gun dealers, would be per se violations of U.S. antitrust laws and could result in criminal actions against the participants in such a conspiracy.

Moreover, in just the past two years, the Federal Trade Commission (FTC) has forced several different trade associations to change policies that discouraged competition between competitors. The consent decrees that the associations entered into with the FTC have imposed significant penalties on the associations themselves, particularly in terms of ongoing compliance costs. The complaints that generated these actions did not clearly show that the policies actually decreased competition or increased consumer

prices—only that they had the tendency to do so. A trade association whose primary purpose is to maintain consumer pricing levels and eliminate discounting would clearly be in the FTC’s crosshairs from inception.

WHAT ARE DEALERS TO DO? are some actions that retail dealers can take collectively to try to improve their situation. le gisla tive a c tion : There is widespread concern among traditional retailers, owners of retail commercial real estate, and even some labor groups that the growth of internet retailing is bad for communities. The decrease in retail jobs and the increase in retail space vacancies may eventually result in the abandonment of commercial districts and a decrease in the vibrancy of community life. Congress has the power to change antitrust laws to allow traditional retailers to engage in collective action, and it can alter market conditions by taxing the shipping of packages from businesses to residents in such a manner as to raise internet sellers’ cost structures. Gun dealers can join groups such as the National Retail Federation and the National Federation of Independent Businesses (NFIB) that lobby Congress to pass such pro-retailer laws. Such lobbying efforts are immune from antitrust liability. ed u c ation : Retailers can tell their stories of how internet sales have impacted their businesses, including through live, in-person forums with manufacturers’ representatives and other industry participants. In the shooting sports industry, this advocacy could include articles and advertisements in consumer-facing media, explaining the real danger to sportsmen that the internet is decreasing profit margins so much that their favorite fullservice local dealer may be on its way to extinction. Retailers

➤ There

can also write articles for “industry-facing” publications that manufacturers’ executives are likely to read. in div id u al a c tio ns : Retailers can communicate with each other over whether a specific manufacturer is enforcing an RPM policy and can complain to that manufacturer about lack of enforcement. Retailers can prominently display RPM-protected products in their stores and make more vigorous efforts to sell them. Acting individually, dealers can decide to no longer stock the products of those manufacturers who refuse to issue or enforce an RPM policy and can publicize why they have taken that action. If enough dealers are willing to sacrifice short-term profits for the “cause” of retailer survival, then their individual decisions could persuade manufacturers to adopt and enforce RPM. CONCLUSION ➤ There are no easy answers for traditional retailers trying to compete with internet sellers. It is understandable that retailers wish to raise awareness of the challenges in competing with eTailers, and there are major public policy concerns with the deterioration of in-person commerce. However, groups of competitors (or their trade associations) cannot collectively compel increases in consumer prices or suppress price competition. To do so is to risk significant monetary liability and even a jail sentence.

JUNE/JULY 2015 ❚ SHOT BUSINESS ❚ 17

FYI

B Y R O B E R T F. S TA E G E R

Putting the Brand Back Together ffffffff

T

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he 10X brand has had its ups and downs. When clothing manufacturer Walls bought it in the 1970s, Walls expanded its purview from strictly range wear to include hunting gear as well.

The brand continued along those lines for a while, but as Walls began focusing more on work clothes, the 10X brand floundered a bit. “It became somewhat irrelevant due to lack of product development and marketing,” says Alan Burks, director of marketing for Walls.

That changed when Williamson Dickie, parent company of Dickies, bought Walls in 2013. The company installed a new management team (Burks is among them), and one of the first items on the agenda was resuscitating the dormant 10X line. Not

marketplace and tried to figure out where there was opportunity,” says Burks.

The key was recognizing that while hunter numbers were largely remaining steady, the amount of money being spent kept climbing. “Across the board,

One of the keys to reestablishing 10X is developing high-performance garments at affordable price points.

everyone has the resources of Williamson Dickie behind them, but the principles of how they did it are universal.

ID the Marketplace ➤ The

first step was deciding what, exactly, today’s 10X should be. “We looked at the

hunters are spending more per person,” says Burks.

In apparel, today’s hunter is paying for more technical goods. He’s looking for waterproof protection, windproofing and insulation, advanced layering systems—all things that had been prevalent for years in

Where to Start

more general activewear.

“That sort of world has made its way into hunting,” says Burks, and it’s those dollars 10X would pursue.

Price It Right ➤ The

next step was determining a price point.

“Companies that we have great respect for have introduced really high-end hightech product—at really, really high-end prices,” says Burks. Part of the reason they charge top dollar is that they develop their own camo patterns, an expensive process. 10X was going to go a different route, taking advantage of some longstanding partnerships.

“Our thought was to introduce those same highend fabrics, and partner with Realtree and Mossy Oak,” says Burks. The licensed patterns allow 10X to offer cutting-edge materials and performance at a more consumer-friendly price. “Where some companies’ products are retailing for $400 to $500, for like product, we’re retailing at $225 to $250.”

Make a Splash ➤ Walls reintroduced the refurbished brand at this year’s SHOT Show. They’ve also grown a celebrity pro staff. Not only do the pros promote the products on TV, they also help in the development process. “We rely on them to give us great feedback on what we need to make the product work,” says Burks.

Train Retailer Staff ➤ The next step was bringing the new garments into stores. The line was redesigned from the ground up, so there’s a massive need to inform salespeople about the new specs. “We’ll be providing our retail partners with a lot of support material to help them sell to customers,” says Burks. This includes videos and printed educational materials, to make sure the sales staff knows all the key selling points, including showstoppers like the breathable waterproofing and the lownoise ratings the garments received in decibel studies.

(walls.com)

For retailers who want to begin carrying the 10X line, one product is the linchpin. “That would be the X Tech hoodie, basically because of the price point on it,” says Travis Watson, general manager of sporting goods for Walls. “It’s extremely quiet and breathable, with two-layer, water-resistant, windproof, four-way-stretch fabric.” It comes in men’s and women’s versions, in Realtree Xtra or Mossy Oak Country. “This thing is just loaded with features. If you compare it to anything in that category, at 99 bucks, you’re just way ahead of what’s out there right now.”

18 ❚ SHOT BUSINESS ❚ JUNE/JULY 2015

W W W. E O T E C H I N C . C O M

An

Company

©2015, L-3 EOTech

HHS II (G33 / EXPS2-2)

UNDERCOVER SHOPPER

A Big Gap Upon hearing from several Arizona retailers that there is nothing between .257 and .270 suitable for elk, our intrepid correspondant asks, “Really?”

STORE A

“I DON’T KNOW”

➤ I had actually worked at this gun shop 20 years ago, so it was particularly interesting to me to return as an unknown evaluator. I stepped in and walked past an older gentleman behind the counter at the door, who ignored me and continued reading a piece of paper. Two other clerks were helping two other customers.

Except for a handful of used guns, the rifles here are kept behind the counter, and the customer must ask to handle one. Though there were perhaps 250 rifles and shotguns on display, only about 30 were

20 ❚ SHOT BUSINESS ❚ JUNE/JULY 2015

bolt-action rifles. After two minutes of my looking at the small selection of bolt guns, the older gentleman came over and asked if I wanted help.

“Six-point-five? I don’t know,” he said. “I’ll have to ask someone else.” He asked the second clerk, who simply shook his head “no” as he walked away to a back office, still apparently serving the second customer.

“How about in .260 Remington?” I asked.

“I don’t know,” the old gentleman said, and began perusing the lever-action rifles.

While he scanned the tags, I said conversationally, “A lot of

people don’t realize the .260 Remington is a six-point-five.”

“Oh, well, we don’t have any,” he said, looking at me meaningfully.

STORE B

ALL ABOUT YOU ➤ This major player is practically invisible, located a hundred feet off a busy street and hidden behind the post office, with only a small, unobtrusive sign at the street. Inside, there were more salesmen behind the counter than there were customers in front of it; two clerks chatted at a nearby computer. I stepped to where I became visible to them, and in less than a

minute one of those two clerks came to wait on me. He then immediately went to a computer to check his inventory.

“We don’t have anything in 6.5 millimeter at all,” he said.

“How about .260 Remington?”

“No, sir, nothing at all,” was the instant response.

We talked for a few minutes about 6.5mm bullet ballistics, handloading, and performance. He was clearly very knowledgeable about and experienced with 6.5 Creedmoor and .260 Remington cartridges.

“Well, I reckon you’re busy so I’ll let you do something else

PIXEL PUSHERS

H

ere in Arizona, big-game rifles are a lot easier to come by than big-game tags. Want an elk or a deer tag? Get in the lottery and hope. Want a rifle? Fill out the 4473 and take it home.

For this evaluation, I had a choice of about a dozen gun shops within 15 miles of my house. I chose three independent retailers where I was unlikely to be recognized and one major independent warehouse-type company with a retail storefront. Because of the pervasive misconception that 6.5mm cartridges are “too small” for elk, I decided to test each salesperson’s product knowledge by asking, “What deer and elk rifles do you have in 6.5 millimeter?”

How’d They Do? Customer Service

Product Knowledge

Product Availability

Two minutes to wait to be greeted isn’t too bad, I suppose.

But the shop wasn’t so busy that someone couldn’t have greeted me with, “Hi, I’ll be with you in a minute.”

The clerk didn’t know what he had, and didn’t know which types of rifles chamber the .260 or that a .260 is a 6.5mm.

Hundreds of guns were on display, but only a few bolt guns, and nothing at all in 6.5mm.

Are you kidding? I don’t recall any salesman ever telling me I was his most important task. If I decide to open a gun shop, I will poach this guy away from his present job.

He matched me comment for comment on the technical aspects of 6.5mm bullets and cartridges. He mentioned part of the reason he had no rifles in .260 was due to the “huge recall of Model 700 rifles.”

The store had thousands of guns in stock and a good selection of big-game rifles, but nada in 6.5mm.

The clerk didn’t talk to me long enough that I could really test his knowledge; start to finish, he was done with me in less than 90 seconds.

With 1,500 square feet of retail space, the shop had fewer hunting rifles than I have at my house.

This guy knew the .260 Remington without prompting from me, and he knew appropriate hunting applications for 6.5mm bullets, as well as rifles.

There was a mix of perhaps 15 new and used bolt guns but nothing in 6.5mm, and the handful of MSR platforms were all tactical except for one used National Match AR-15.

STORE

A

STORE

B

STORE

C

One star is perhaps a bit generous.

Okay, the guy was busy with a customer, but it never hurts to say something to acknowledge a customer when he enters. But he also didn’t dismiss me when he saw I was a “no sale.”

STORE

D

SCORING SYSTEM: Outstanding:

while I look around,” I said.

“No, sir,” he said. “You are the most important thing I’ve got going right now.”

STORE C

LEFT AT THE ALTAR ➤ Though this gun shop is also an indoor shooting range, they’d always carried an excellent selection of rifles. I was disappointed to find the new owners stocked only a fraction of the rifles that the previous owner had. I had the sales

Very Good:

floor to myself for nearly a minute before a clerk came out of an office.

“Hmm, I don’t know what we have in six-point-five. I don’t usually work the retail counter,” the clerk said. He flipped through the tags on the eight bolt rifles and said, “Nope. Nothing.”

“How about in .260 Remington? A lot of folks don’t know that’s a 6.5 millimeter.”

He flipped through the tags again. “Nope. We can order

Winner: STORE

Average:

something, if you want.”

A couple had just walked in and over to the shooting range counter, and the clerk abandoned me without another word to serve them.

STORE D

CHECK IT OUT ➤ The center floor space in this shop is devoted to racks for about 300 long guns. Pick one up and check it out—no need to ask the salesperson for permission. I like that. But

B

Surprisingly, none of the stores had a 6.5mm rifle, so the scoring is based strictly on the employees’ knowledge and service.

What put J&G Sales at the top of this list is completely due to the very knowledgeable clerk who told me I was the most important task he had at hand.

J&G Sales 440 Miller Valley Road Prescott, AZ 86301 928-445-9650 jgsales.com

Fair:

Poor:

something was amiss because the racks were nearly empty.

I walked passed the clerk as I entered; he was busy with a sale and ignored me. I had perused all the rifles in the racks before he greeted a second customer and then me.

He was the only one to suggest a .260 Remington without any prodding from me, but he didn’t have any rifles in that chambering in stock. That left us at a crossroads, so I left.

JUNE/JULY 2015 ❚ SHOT BUSINESS ❚ 21

ALTHOUGH FIREARMS REMAIN THEIR PRIMARY OPERATIONAL TOOLS, LAW ENFORCEMENT PERSONNEL ARE INCREASINGLY TAKING ADVANTAGE OF A WIDE RANGE OF INNOVATIVE SUPPORTING GEAR

BY RICHARD MANN

e are at war on two fronts. Our military is fighting terrorism around the world, and our law enforcement agencies are fighting crime at home. Unlike our military, which participates in conflicts intermittently, cops face criminals every day. This fight continually drives the design and manufacture of new and purpose-built weaponry and gear. No cop would hit the street without his duty weapon, but the current trends in innovation and purchasing are centered on supporting gear such as lights, sights, lasers, and ammunition—all with the purpose of helping law enforcement fight everyday crime and potential terror attacks on our home soil.

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THE THUNDER STRIKE IS A LIGHTWEIGHT, FIXED-BLADE TACTICAL KNIFE THAT FEATURES A BLACK CORROSION-RESISTANT MODIFIED DROP-POINT BLADE. FRICTION GROOVES ON THE SPINE PROVIDE A SURE GRIP, AND THE PARACORD-WRAPPED HANDLE IS IDEAL FOR EMERGENCY LASHING IN THE FIELD.

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KNIVES AND TOOLS

CRKT • The Shizuka noh Ken

from CRKT is a compact version of the Otanashi noh Ken tactical folding knife. It features a Samurai-style blade and the manual LAWKS safety innovation (a locking system that sets a pin against the frame lock, which, according to CRKT, helps create a virtual fixed blade). James Williams designed the Shizuka noh Ken; Special Forces and law enforcement professionals around the world use his knives. This knife features the classic Osarakustyle blade made famous by the 16th-century Samurai warlord Takeda Shingen. Its modified 3.67-inch tanto-style

blade provides an efficient and effective cutting tool that weighs 4.2 ounces. SRP: $140.

CRKT’s Crawforddesigned Thunder Strike is a lightweight fixedblade tactical knife. It features a black corrosion-resistant modified drop-point blade big enough for almost any cutting job, but still small enough to be concealed. Friction grooves on the spine provide a sure grip, and a paracord-wrapped handle is ideal for field emergency lashing or in case a tourniquet is needed in a pinch. This 7.44-inch knife has a 2.83-inch blade and weighs only 3.6 ounces. SRP: $49.99.

The 4.1-ounce Yukanto compact tactical knife, which Williams designed at the request of military special operators, is ideal for extreme-

ly close-quarter combat situations. It features a G10 handle and a 4.54inch clip-blade. A MOLLE-compatible gear clip keeps the 8.69-inch Yukanto knife at the ready. SRP: $99.99. (503685-5015; crkt.com)

SPYDERCO • Spyderco’s 4-ounce Lil’

LionSpy is a heavy-duty folding knife optimally sized for everyday carry.

Its 3.12-inch blade is ground from premium Elmax steel, a thirdgeneration powdered metallurgy steel from Austria’s BöhlerUddeholm. Titanium scales are machined and serve as the basis of the knife’s stout Reeve Integral Lock (R.I.L.) mechanism. A compact pocket clip is attached to the titanium scale and supports right-side tip-up orientation. SRP: $419.95.

8383; spyderco.com)

LIGHTS AND LASERS

BRIGHT-STRIKE • The Bright-Strike DLC is a great rechargeable duty light. But it offers something more because

OPENING SPREAD: ALAMY

CRKT

Inspired by Polish custom knifemaker Marcin Slysz, Spyderco’s Slysz Bowie is a highly refined folding knife. Its 3.42inch Bowie-style blade is precision-ground from Carpenter CTS XHP powder metallurgy stainless steel. The handle is constructed from two titanium scales, one of which forms the basis for its sturdy R.I.L. mechanism. A reversible deeppocket wire clip supports low-profile left or right tip-up carry. SRP: $499.95.

The Spyderco Rubicon folder is designed by custom knifemaker Peter Carey. The 3.04-inch hollow-ground blade is machined from premium CPM S30V powdered metallurgy stainless steel and features an integral flipper. It works in concert with special ball-bearing washers on either side of the blade. The thick liners of the linear lock mechanism are covered with three-dimensionally machined solid-carbonfiber scales that are polished to a high finish. The 4.3-ounce Rubicon also includes a contoured titanium pocket clip for right-side tip-up carry.

SRP: $499.95. (303-279-

integrated within the light is a simple and easyto-use digital video recorder. This makes it an essential tool for police officers, allowing them to record events in the dark as they happen. The DLC is small and lightweight and comes with a removable light diffuser for high-end video clarity that virtually eliminates hotspots. The DLC is available with either a 4GB or 8GB version, generating a 640x480-pixel video image. SRP: $550 to $650. (508-746-8701;

green laser answer for weapons with accessory rails. The CMR-206 features a powerful green laser and will fit on all firearms equipped with standard M1913 Picatinny or Weaver accessory rails. The CMR-206 also features tap-on instant activation, providing three modes of operation (momentary, strobe, and constant on).

In addition, it is one of the smallest laser sights on the market. SRP: $229. (800-442-2406; crimsontrace.com)

bright-strike.com)

CRIMSON TRACE • Crimson Trace contin-

ues to lead the industry in laser-sight innovation. For 2015, it has two new products that should appeal to law enforcement. The LG-350 and LG-350G Lasergrips have a unique two-surface design created to fit S&W’s J-Frame roundbutt revolvers. They feature a Recoil Reduction Grip that’s engineered with softer rubber panels on the front and rear segments to increase comfort and enhance control. The Lasergrips’ middle section is more rigid to enhance stability. The LG-350 features a red laser, while the LG-350G features a green laser. Both utilize instinctive activation via a front pad. Other features include a master on/off switch as well as useradjustable windage and elevation. SRP: LG-350, $319; LG-350G, $399.

Crimson Trace’s new Rail Master CMR-206 is a

STEINER • Steiner eOptics (for-

merly known as Laser Devices) has introduced the DBAL-A3 class 1/3R Civilian, the first eye-safe IR laser pointer, IR illuminator, and green laser pointer in a single compact unit. Based on the standard-issue DBAL-A3 for U.S. warfighters, this new unit brings the latest advances in IR and laser technology to the civilian market with its dualbeam reliability for extreme accuracy in lowand no-light maneuvers.

The DBAL-A3 is the first to feature new, defocused, adjustable IR illumination technology to enable both midrange and closequarters target acquisition. It includes a single laser-activation switch, low-profile windage and elevation adjusters, and mounting holes for a flipup front sight, sub-miniature red-dot sight, or a mil-spec-1913 top rail.

The DBAL-A3 also features dual remote cable

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SPYDERCO THE RUBICON (LEFT) FEATURES AN INTEGRAL FLIPPER. THE SLYSZ FOLDER (RIGHT) EMPLOYS A BOWIE-STYLE BLADE. BOTH CAN BE CARRIED TIP-UP.

SUREFIRE THE M600 AA SCOUT LIGHT TAKES ADVANTAGE OF A RECOIL-PROOF SOLID-STATE LED THAT CRANKS OUT 200 LUMENS OF WHITE LIGHT FOCUSED BY A PATENTED TIR (TOTAL INTERNAL REFLECTION) LENS. THE RESULT IS PLENTY OF REACH AS WELL AS AMPLE SURROUND ILLUMINATION TO MAINTAIN SITUATIONAL AWARENESS. IT’S IDEAL FOR BOTH LONG- AND SHORT-RANGE APPLICATIONS.

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ports that allow the operator to plug in a forwardmounted light directly to the laser housing using the dual remote cable switch. A pressure pad activates the light and visible laser simultaneously; a second switch activates the infrared functions, enabling operators to instantly transition from

infrared to white light.

The SBAL-PL is one of the most compact, lightweight pistol-mounted laser-aiming and whitelight illuminating systems available. It combines a green laser aiming module with a new high-output 500-lumen white light for rapid target acquisition and aiming. The

unit’s low parallax allows the operator to minimize the differential between point-of-aim and point-ofimpact for increased accuracy at varying ranges.

The SBAL-PL also allows the operator to either aim independently or aim and illuminate simultaneously, all with the quick tap of a button. The SBAL-PL is designed for quick mounting onto mid- to large-frame pistols with an integrated, adjustable butterfly mount. It weighs 4 ounces and is housed in a rugged, waterproof aircraft-grade aluminum 6061-T6/milspec Type III hardcoat anodized case. (888-2287747; steiner-optics. com)

SUREFIRE • Lights for long guns

CRIMSON TRACE THE RAILMASTER CMR-206 UTILIZES A POWERFUL GREEN LASER. IT FEATURES TAP-ON INSTANT ACTIVATION AND THREE MODES OF OPERATION.

remain an area where we see advancement, and Surefire has several new options. The M600 AA Scout Light features a recoil-proof solid-state LED that cranks out 200 lumens of white light focused by a patented TIR lens. It has plenty of

reach and ample surround light for maintaining good situational awareness. It’s ideal for close- to longer-range applications, and its versatility comes from the ability to be powered with either AA lithium or AA alkaline batteries.

The 5.8-inch light weighs less than 6 ounces and comes with an integrated thumbscrew mount that attaches quickly and securely to mil-std-1913 rails. SRP: $299.

The Surefire X300 Ultra is primarily intended for handguns. It clamps securely to Picatinny or universal rails and will fit many popular rail-less handguns by using Surefire’s MR adapter mounts.

This compact light, which weighs only 4 ounces, is less than 4 inches long and delivers a stunning 500 lumens of output. The beam is focused by a precision TIR lens and gives off a tight, far-reaching beam with the power to temporarily impair an adver-

sary’s vision. Sufficient peripheral illumination is also there for maintaining situational awareness. The robust X300 Ultra features integral one-finger ambidextrous switching and can be equipped with Surefire’s optional DG handgun grip switch.

SRP: $299.

Surefire has sometimes been chided for the large size of its handgun lights.

The new XC1 changes that. The XC1 is Surefire’s smallest, most-compact pistol light. It features a powerful recoil-proof LED that’s focused by a specially developed reflector to create a broad 200lumen beam, which is perfect for illuminating and identifying threats and overwhelming their dark-adapted vision at close range. Measuring less than 2.5 inches long and weighing just over 4 ounces—with its single AAA battery loaded—the XC1 won’t weigh down the pistol.

Handheld lights have and always will be the primary illumination tool for law enforcement.

Surefire’s new P1R Peacekeeper is a perfect example of what cops need. The Peacekeepers are powerful, gamechanging rechargeable illumination tools built for the streets.

The P1R features a high-performance LED bulb focused by a precision reflector to create a 600-lumen beam with significant reach and substantial peripheral illumination. SRP: $250.

Another new handheld option is the P2X Fury with Itellibeam. This is a 5.8-inch, 5.8-ounce autoadjusting version of the P2X Fury. IntelliBeam Technology is a sensorand microprocessor-based system that continuously evaluates and adjusts light output, based on the scope and other characteristics of your surroundings. This cutting-edge technology also helps preserve dark-adapted vision by actually evaluating the environment, so it never activates on high in close quarters; if you’re in an open field and select IntelliBeam, you’ll get all 600 lumens, but if you’re prepping gear or loading a vehicle, it will dial the output down based on the feedback it receives.

SRP: $299. (800-8288809; surefire.com)

FIREARMS

GLOCK • Miniature red-dot

reflex sights such as the Trijicon RMR and Leupold DeltaPoint are starting to edge their way into law enforcement use. There is no doubt the future of the duty handgun will include reflex sights of some sort. To help move along this practice, Glock is offering the MOS-platform handguns to enable users to mount their preferred reflex sight to their Glock and improve target acquisition. The MOS models include an adapter plate kit containing four plates as well as the tools for the removal and installa-

tion of a variety of optics. The specifications for the Gen4 MOSconfigured G34, G35, and G41 are the same as their respective nonMOS versions. (770-432 1202; glock.com)

IWI • IWI has returned the

Jericho brand of pistols to the U.S. market. The Jericho 941 was specifically designed for the U.S. market and is available with a steel or polymer frame. The Jericho 941 steel-frame semi-auto short-recoil model will be available in full-size and semi-compact versions in 9mm, .40 S&W, and .45 ACP. Features include adjustable sights, an integral mil-std 1913 rail, an ergonomic, grooved pistol grip, and two magazines—all in a

STEINER THE DBAL-A3 CLASS 1/3 CIVILIAN BRINGS THE LATEST ADVANCES IN IR AND LASER TECHNOLOGY TO THE LE MARKET. BASED ON A MILITARY MODEL, IT IS THE FIRST EYE-SAFE IR POINTER, IR ILLUMINATOR, AND GREEN-LASER POINTER IN A SINGLE UNIT.

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27

MOSSBERG

THE NEW MVP SCOUT (ABOVE) IS CHAMBERED IN 7.62 NATO AND SPORTS AN 11-INCH EXTENDED TOP RAIL AND A PAIR OF SHORT SIDEMOUNTED RAILS FOR OPTICS AND ACCESSORIES. FRONT FIBER-OPTIC AND REAR GHOST-RING SIGHTS ARE USEFUL AS BACKUP SIGHTS. LEFT-HANDERS WILL NOW GET A RANGE OF MOSSBERG SHOTGUNS (RIGHT) SPECIFICALLY DESIGNED FOR THEM. MODELS INCLUDE 500, 580, AND 590A1.

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lockable carry case. The Jericho 941 polymer frame is available in 9mm, .40 S&W, and .45 ACP, in full-size and semi-compact models.

SRP: $559 to $655. (717695-2081; iwi.us)

KIMBER • Kimber’s new

Advanced Tactical SRC

IWI

bolt-action rifle is built to enhance the effectiveness of designated law enforcement marksmen.

It has a proprietary modular chassis system with an anodized black finish, a side-folding stock, an integral rear monopod, an adjustable comb, forearm mil-spec rails, and a Harris bipod adapter, and

THE JERICHO 941 HAS RETURNED TO THE U.S. MARKET. AVAILABLE IN A STEEL OR POLYMER FRAME, THE SEMI-AUTO WILL BE OFFERED IN A CHOICE OF THREE CALIBERS.

it accepts detachable-box five-round magazines. It weighs approximately 11 pounds 6 ounces and has a 16-inch barrel. It is chambered for .308 Winchester and has a 1:10 RH twist. Kimber guarantees sub-MOA accuracy. SRP: $4,419.

Special-operations law enforcement units looking to maximize their handguns’ terminal effectiveness while maintaining signature-free shooting will appreciate the Kimber Desert Warrior (TFS). This seven-round 39-ounce .45 ACP 1911 has a Dark Earth KimPro II finish on the slide and frame, an ambidextrous safety, a military-length guide rod, and a 1913 Picatinny rail. It comes standard with suppressorheight Tactical Ledge tritium sights, and the barrel is threaded for a suppressor. SRP: $1,586.

For off-duty carry, Kimber has introduced a complete line of new Micro .380 ACP pistols.

Weighing less than 14 ounces and with a 2.75inch barrel, the Kimber Micro is easy to carry and conceal. All Micro frames are shaped from aluminum for integrity and strength. In many respects, the Micro is a miniature 1911. Micros have a single-action trigger with the kind of short, smooth pull that ensures accuracy and builds confidence. The thumb safety, slide release, and magazine release are pure 1911 as well. Six models, including one equipped with a Crimson Trace Lasergrip, are available. SRP: $651 to $1,406. (888-243-4522; kimberamerica.com)

MOSSBERG • Mossberg has been lis-

tening to customers, who said its MVP bolt-action rifles were the ideal platform for a scout rifle.

The new MVP Scout is chambered in 7.62mm NATO and features an 11-inch extended top rail and two side-mounted short rails for adding optics and accessories.

The full-length rail allows for mounting of either a traditional or long-eyerelief scope. An integrated, rail-mounted ghostring rear sight is paired with a barrel-mounted, fiber-optic front sight for backup use. The MVP Scout also has a spiralfluted bolt, an oversize bolt knob, and a 10-round-capacity magazine. It can be used with both M1A/M14 and AR10-style aftermarket magazines. The length is 37.5 inches; weight is 7 pounds. SRP: $777.

Mossberg’s most nota-

ble new rifle for law enforcement just might be the MVP-LC. Available in 5.56mm and 7.62mm NATO, the MVP LC combines the MVP action with a lightweight, aluminum MDT-chassis adjustable stock, a Magpul MOE pistol grip, a SilencerCo Saker muzzle brake, and an adjustable bipod. The MDT stock provides a modular, ergonomic base for the MVPbarreled action, which, with its V-shaped bedding and recoil lug area, has been engineered for accuracy. The 5.56 version has a 16.25-inch, 1:7 twist barrel; the 7.62mm has an 18.5-inch, 1:10 twist barrel. Mossberg’s LBA Trigger System is standard. The MVP LC also has a spiral-fluted bolt, an oversize bolt handle, and a Picatinny top rail. Both are available in a package format that includes a

Vortex Viper HS-T 4–16x44mm riflescope and rings. MVP LCs measure 35.5 to 37.75 inches long and weigh between 8 and 10.6 pounds. SRP: $1,438; $2,102 with Vortex riflescope.

Just like the rest of the world, a cross section of law enforcement officers will be left-handed.

Mossberg has finally addressed these otherhand folks by offering a new series of left-handed pump-action shotguns.

In all, nine generalpurpose and hunting versions of the 500, 580, and 590A1 will be available for left-handers.

SRP: $518 to $942. (203230-5300; mossberg. com)

RUGER • Few law enforcement agencies carry singleaction 1911-style handguns on duty, but the

lightweight Commanderstyle 1911 has long been a popular off-duty gun.

Ruger’s SR1911 Lightweight Commanderstyle pistol is built on a black anodized aluminum frame and is a version of the popular SR1911 Commander pistol. It has a satin stainless finish on the slide and weighs only 29.3 ounces. It comes with an integrated polished-titanium feed ramp, thin hardwood grip panels, and front strap serrations. This Americanmade CNC-machined series-70 design 1911 also comes standard with many features typically found in custom manufactured pistols, such as Novak 3-dot sights, a lowered and flared ejection port, and a titanium firing pin. SRP: $899.

The bolt-action Ruger Gunsite Scout Rifle (GSR) has been very pop-

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29

ular with law enforcement as a patrol rifle and with civilians for generalpurpose shooting. Ruger enhanced the GSR lineup for 2015 with two new offerings. First is the .308 Winchester synthetic stock version. The length of pull can be adjusted from 12.75 inches to 14.25 inches to provide proper fit with outerwear or defensive gear of varying thickness.

SRP: $1,075 to $1,139.

The second offering will consist of four .223 Remington/5.56 NATO variations, available with a black laminate wood

stock and either an alloy or stainless-steel finish, in right or left hand. SRP: $1,075 to $1,139. (203256-3367; ruger.com)

SIG SAUER • The SIG MPX was

designed as a suppressed, short-barreled, lightweight rifle-caliber system. It combines modularity with rifle-caliber power in a compact package and is built for optimum performance with a suppressor and the .300 Blackout cartridge. An auto-regulating gas system makes the transition from subsonic to super-

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30

sonic seamless. Sharing a modular design with the SIG MPX, the SIG MCX is mission-adaptable.

Changing between .300 Blackout and 5.56 NATO is as simple as swapping barrels and op rods; converting to 7.62x39mm requires an additional bolt face change. The user can perform all of these conversions in the field.

Available barrel lengths range from 9 to 16 inches.

The SIG MCX features a revolutionary recoil assembly that does not require a buffer tube, allowing for side-folding stocks. SRP: $1,866. The SBR Variant lists for $2,058, and a pistol version with side-folding SBX has an SRP of $2,132.

Sig Sauer redefined the polymer-framed strikerfired handgun with last year’s introduction of the modular P320. This year, it continues to expand on that modularity with the introduction of a .45-caliber Compact and a 9mm Sub Compact variant. The 26-ounce P320 Compact in .45 ACP utilizes the same modular fire-control group as the rest of the P320 family and has a nine-round capacity. SRP: $713. (603-772-2302; sig sauer.com)

AMMUNITION

• Since the infamous SIG SAUER THE 9MM P320 SUB-COMPACT (TOP) AND THE .45 P320 COMPACT (ABOVE) ARE HELPING TO REDEFINE THE COMPACT STRIKER-FIRED POLYMER HANDGUN MARKET.

1986 shootout in Miami, the FBI has been at the forefront of wound ballistics. The agency’s

research and ammo selection criteria have driven the development of law enforcement ammunition ever since. As a result, the competition in the police ammunition market has become fierce, and every year we see new law enforcement munitions introductions.

BLACK HILLS AMMUNITION • Black Hills Ammu-

nition has a variety of new rifle loads suitable for law enforcement.

Both the .223 Remington and .308 Winchester are now available loaded with Tipped Match King (TMK) bullets. The .223 utilizes a 69-grain bullet (2,875 fps), the .308 a 168grain (2,650 fps). In both cases you’ll see a marked increase in the ballistic coefficient, with about 12 inches of penetration in 10 percent ordnance gelatin. If the ability to defeat intermediate barriers is the most important determinant of your ammo selection, the introduction of a 70-grain Hornady GMX load for the .223 is an exciting development. This 2,800fps load will retain most of its weight and drive to about 20 inches. A new .338 Lapua 250-grain Nosler AccuBond load at 2,950 fps might qualify as a material-defeating round, as it delivers more than 2 feet of penetration. (605-348-5150;

black-hills.com)

HPR AMMUNITION • HPR has introduced

five new loads in its Black

Ops ammo line. Although the cartridges do not offer the typical high-weightretention performance of customary law enforcement duty ammo, they do deliver high-energy transfer and reduced recoil. HPR Black Ops is available in the following offerings: an 85-grain 9mm at 1,320 fps, a 105grain .40 S&W at 1,323 fps, a 115-grain .45 ACP load at 1,113 fps, and a 62-grain .223 Remington load at 3,021 fps. All HPR Black Ops loads are California-compliant because they are lead-free.

For 2015, HPR is offering three new .300 Blackout loads. Like many manufacturers, HPR has the 110-grain Barnes TTX bullet at about 2,300 fps, but HPR is also offering a 110-grain FMJ load at 2,044 fps and a 150-grain Hornady Interlock at 1,733 fps.

SRP: $19.99 to $33.99.

(928-468-0223; hpr ammo.com)

LEHIGH DEFENSE • When it comes to law

enforcement ammunition, it’s not all about duty loads. The .380 ACP is a popular backup handgun-cartridge combination for cops, but conventional expanding bullets for the .380 are inadequate penetrators. Lehigh Defense has solved this issue with its 90-grain .380 ACP Penetrator load. This round utilizes a pure copper bullet with a scalloped nose and will penetrate in excess of the FBI’s 12-inch minimum standard while still creat-

ing a decent wound cavity. SRP: $26.75 for a box of 20. (215-536-4100; lehighdefense.com)

NOSLER • Nosler will be offering

several new .300 Blackout options for 2015. Like most, the company will be loading a 220-grain subsonic load in its match-grade line. It will utilize Nosler’s Custom Competition bullet, suitable for 1:8 or faster twist barrels.

Nosler will also offer a 125-grain Ballistic Tip load at 2,250 fps, and its Varmageddon line will include a 110-grain Varmageddon bullet that’s anti-personnel-suitable at 2,150 fps. The most exciting ammunition news from Nosler— and possibly from any manufacturer—is the new 220-grain Ballistic Glow Tip load for the .300 Blackout. This round-nose 220-grain bullet will penetrate to more than 18 inches and expand to almost double its original diameter at subsonic velocities. (800285-3701; nosler.com)

SIG SAUER • Sig Sauer’s Elite

Performance Ammunition line now has new bullet weights in 9mm, .40 S&W, 10mm, and .45 Auto. For the 9mm, there are 115- and 147grain loads. A 180-grain bullet is now available in .40 S&W. New for the 10mm is a defensive and practice 180-grain load.

In .45 ACP, there are new 230- and 185-grain loads.

With the exception of the 180-grain FMJ 10mm load, all utilize the unique, non-bonded, SIG V-Crown bullet. As with all Sig Sauer Elite Performance pistol ammunition, these new loads feature DUCTABRIGHT 7A–coated brass cases for enhanced lubricity, superior corrosion resistance, and more reliable feeding and extraction in autoloading pistols. The use of nonbonded bullets is trending with LE because with modern technology, nonbonded bullets like the SIG V-Crown approach bonded bullet performance on barriers, but cost less. (603-772-2302; sigsauer.com/ ammunition) PAGE

SPEER

31

• Speer Gold Dot

ammunition is carried in many duty guns. The new Gold Dot G2 is the next generation of the duty bullet. Instead of a large cavity in the nose, the Gold Dot G2 has only a shallow dish filled with a high-performance elastomer. On impact, the material is forced into specially designed fissures to start the expansion process. (Conventional bullet designs need target media to enter the hollowpoint and create expansion forces.) The result is extremely uniform expansion, better separation of the petals, and more consistent penetration across barrier types. Speer is offering three Gold Dot G2 loads: a 147-grain in 9mm, a

KIMBER THE ADVANCED TACTICAL SRC BOLT-ACTION IS DESIGNED TO ENHANCE THE ACCURACY OF LE MARKSMEN.

(800-379-1732; black hawk.com)

MAGPUL • The Remington 700–

SPEER INSTEAD OF A LARGE CAVITY IN THE NOSE, THE GOLD DOT G2 HAS ONLY A SHALLOW DISH FILLED WITH HIGH-PERFORMANCE ELASTOMER. ON IMPACT, THE MATERIAL IS FORCED INTO SPECIALLY DESIGNED FISSURES TO START THE EXPANSION PROCESS. AVAILABLE IN THREE LOADS.

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32

180-grain in .40 S&W, and a 230-grain for the .45 ACP. (800-379-1732; speer-ammo.com)

GEAR

three sides of the forearm for mounting equipment, and a lightweight, 13.5inch free-floating modular forearm designed to accept any AR-15 rifle buttstock and pistol grip.

SRP: $799. (443-310-8777; abarms.com)

AMERICAN BUILT ARMS COMPANY • The new Arms

MOD*X Modular Rifle System from American Built Arms Company has been engineered for military and law enforcement personnel who employ the Remington 700. It is a lightweight, ergonomic, drop-in chassis stock platform for the Model 700 short-action, and serves as a modular foundation on which tactical accessories can be added when needed. Features include a 20 MOA canted base built into a mil-spec 1913 rail, KeyMod Standard on

BLACKHAWK! • Blackhawk! has intro-

duced a new Level 3 light-bearing duty holster for a variety of popular Glock and Smith & Wesson M&P pistols. It’s called the EPOC and features a thumb-activated release for singlephase operation. The EPOC has been designed to accommodate multiple standard under-barrel pistol lights. The holster engages the pistol’s ejection port when holstered and won’t let go until actuated by the thumbactivated, plunger-style release. The Pivot Guard

remains open for onehanded reholstering and prevents users from being locked out of the holster. The EPOC includes a jacket-slot duty-belt loop and fits all Blackhawk! injectionmolded platforms. It is available in right- or lefthand versions. SRP: starts at $107.99.

LEHIGH

THE 90-GRAIN PENETRATOR LOAD USES A PURE COPPER BULLET WITH A SCALLOPED NOSE. THE RESULT IS IMPROVED PENETRATION AND TERMINAL PERFORMANCE.

compatible Hunter Stock offers users a fully adjustable length of pull and comb height, as well as enhanced ergonomics.

An alternate trigger housing is available for models with a detachable box magazine. SRP: $259.95.

Magpul’s AR15 PMags have an enviable reputation. Now Magpul is offering 17-round PMags for the Glock 17, a popular law enforcement duty pistol. These are manufactured with durable polymer construction and have tool-less removable floor plates for ease of maintenance. The PMag 17 GL9 is compatible with any full-size 9mm Glock handgun as well as sub-compact variants. (303-828-3469; magpul.com)

MISSION FIRST TACTICAL • The MFT Mags in 5.56

are 10- and 30-round polymer 5.56 magazines for the AR15 and M4 platforms. The magazines fit a wide range of other rifles as well. The standard 30-round magazine has a stippled texture and low-profile front ribs that make handling and extraction easy. Both the 10- and 30-round MFT Mags are also designed to function in .223 Rem. and .300 AAC platforms. A flared floor plate aids in extraction, provides drop protection, and is compatible with tight double-

and triple-magazine pouches. The floor plate includes a paint-pen dot matrix area for easy identification marking. SRP: $14.99. (267-704-0001; missionfirsttactical. com)

RUGER • As all shooters know,

the trigger is the primary interface between the shooter and the gun.

Most shooters also realize that standard mil-spec MSR triggers are somewhere between terrible and bad. Ruger’s new Elite 452 MSR two-stage trigger offers a more consistent and lighter pull than standard mil-spec triggers while delivering a 30 percent faster lock time. This genuine Ruger accessory should work with any mil-spec MSR. It comes in a self-contained module for ease of customer testing and is easy to install. SRP: $159.85. (203-256-3367;

ruger.com)

OPTICS

BURRIS • Burris’ new AR Tactical

Kits include a quality prismatic sight and either a secondary red-dot sight or an AR Tripler, plus mounts—all packaged in a rugged carry case.

These are complete, ready-to-go optics platforms that offer a savings of more than $100 compared to buying the components separately. The Burris AR-332 kit includes

a 3X-magnifying sight with the Ballistic CQ reticle, which is suited for quick shooting up close and out to intermediate ranges. The black reticle is etched directly onto the prism, and red or green illumination is available at the turn of a dial. Reticle dots correspond to 5.56 or 7.62 trajectories, and an anti-reflection device reduces reflection and glare.

The FastFire II red-dot reflex sight provides a 4 MOA dot with an automatic brightness sensor that adjusts to any lighting condition. Position it on top of the AR-332 prismatic sight for lightningfast target acquisition and close-range engagement.

The AR-536 Tactical Kit features a fixed 5X magnification sight, purpose-built for law enforcement, military, and competitive shooters. The etched-on black reticle with red or green illumination offers superfast response to intermediate targets and precision shooting at longer distances. Its 10-position power/color selector satisfies all lighting conditions, and the Ballistic CQ reticle’s holdover dots, good to 600 yards, work with 5.56 or 7.62 ammo. The kit includes an Anti-Reflection Device and a FastFire II 4 MOA red-dot reflex sight.

The AR-1X Prism Sight kit delivers botheyes-open accuracy for ultra-fast shooting. The Ballistic CQ-1X black reticle is etched onto the prism for use without

battery power. There is also instant push-button adjustment between green or red illumination settings. Easy-to-see hash marks offer trajectory compensation out to 600 yards. One lithium AA battery delivers up to 5,000-plus hours of service, and the kit includes a Burris AR-Tripler mounted in the quick-detach AR-Pivot Ring. With the push of a button, it flips to the side for 1X shooting. (970-356-1670; burrisoptics.com)

EOTECH • In response to custom-

er demand, EOTech has taken all of the best features of its HWS sights and combined them into two easy-to-use and highly functional sights. The new 518 and 558 EOTech holographic weapon sights feature quickrelease bases and sidebutton functionality.

They run on either AA alkaline or lithium batteries. Both are compatible with the G33 3X magnifier and the soon-to-bereleased G45 5X magnifier. Both will work with the recently released EOTech Laser Battery Caps (LBCs). Simply remove the stock cap and

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33

BLACKHAWK!

THE EPOC HAS BEEN DESIGNED TO ACCOMMODATE A VARIETY OF STANDARD UNDER-BARREL PISTOL LIGHTS. AVAILABLE IN RIGHT- AND LEFT-HAND VERSIONS.

NIGHTFORCE THE LATEST SHV (SHOOTER HUNTER VARMINTER) IN THIS SCOPE LINE IS A 3–10X42MM.

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34

replace it with the LBC, and you can have either a visible or infrared laser.

In addition, the 558 is night-vision-compatible.

SRP: 518, $539; 558, $629. (888-368-4656; eotechinc.com)

LEUPOLD • Leupold has completely rewritten the book on add-on magnifiers with the introduction of the

Dual Enhanced View Optic (D-EVO). Designed to be used with the Leupold Carbine Optic (LCO) or other red-dot, holographic, or reflex sights, the D-EVO delivers 6X magnification without the operator needing to move his or her head or change cheekweld. With the D-EVO, the shooter looks down a few inches for a

MOSSBERG’S I

SAFETY TIP

Always keep guns unloaded until ready for use.

clear 6X sight picture that features one of Leupold’s most versatile reticles.

The Z-shaped D-EVO features a 6x20mm optics package and is designed to “look around” the CQB sight. At just 4.6 inches long, it takes up only 3.2 inches of rail space, allowing for additional accessories. And at 13.8 ounces, it won’t weigh down weaponry.

OVATIVE POLYMER RIMFIRE RIFLE

Leave it to Mossberg to bring something new to rimfire rifles — just for the fun of it. Lightweight composite from stock to receiver, the tack-driving Blaze is a new breed of brass kicker. MOSSBERG.COM/ BLAZEOFFER

The D-EVO is rugged and reliable, and can be used as a primary optic.

It has 50 MOA of adjustment for elevation and windage, with 0.1-mil adjustment dials. SRP: $1,874.

The Leupold Carbine Optic (LCO) delivers a wider field of view than other red dots on the market, providing a clean, crisp aiming point.

The 1 MOA dot allows for precise shots at longer distances, while Leupold’s lens-coating technology prevents “blooming” of the dot. A rugged, machined-aluminum housing protects the LCO. This 9.5-ounce

optic takes up just 3.6 inches of rail space; has 16 brightness settings, including daylight bright and night-vision compatibility; and 1/2-MOA clicks via an easy-toadjust slot that can be turned with a coin or cartridge rim. Users will find 60 MOA of available adjustment for both windage and elevation. In addition, it is waterproof to 66 feet. SRP: $1,249.

Leupold’s DeltaPoint Pro takes the handgun red-dot sight to the next level with an integrated rear iron sight. The lightweight aluminum housing is shrouded by spring steel for ruggedness,

while the aspheric lens generates a wide field-ofview. Leupold’s patented Motion Sensor Technology discerns any movement of the sight and automatically activates illumination. The auto-brightness sensor immediately and continuously samples the current lighting conditions to provide optimal reticle intensity. SRP: $749. (503-526-

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35

1400; leupold.com)

MEOPTA • Meopta has added two

RUGER

THE ELITE 452 MSR TWO-STAGE TRIGGER OFFERS A MORE CONSISTENT AND LIGHTER PULL THAN STANDARD MILSPEC TRIGGERS. LOCK TIME IS BETTER, TOO.

new high-performance binoculars to its MeoStar line: the 37-ounce MeoStar 12x50mm HD and the 40-ounce MeoStar

SAFETY TIP

Be sure the barrel is clear of obstructions before shooting.

THE LOOK A D FEEL OF A AK + RIMFIRE AFFORDABILITY = FU

Introducing the new polymer rifle from Mossberg that combines the styling of the famous Kalashnikov with the affordable fun of a 22. Style so authentic, we nicknamed it BLAZE- IKOV.

MOSSBERG.COM/ BLAZEOFFER

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36

15x56mm HD. Both are engineered to withstand extreme conditions. They have large, HD fluoride objectives lenses, which eliminate chromatic aberrations and provide spectacular image clarity with true, vivid color reproduction. SRP: 12x50mm HD, $1,609; 15x56HD, $1,839.99.

The sleek MeoPro HD 80 spotting scope features an 80mm fluoride objective lens and MeoBright ion-assisted multi-coatings for outstanding performance in low-light conditions. Designed at a lower price point than Meopta’s European-made MeoStar S2 82mm spotting scope,

adjustments in the field.

SRP: starts at $2,400. The 5–25x56mm F1, also available, starts at $2,900.

The latest addition to the SHV (Shooter Hunter Varminter) riflescopes line is the SHV 3–10x42mm. It incorporates Nightforce quality and performance, but at an extremely attractive price. This riflescope also includes side parallax adjustment. SRP: $900.

the MeoPro HD 80 has an angled body and integrated 20–60x eyepiece.

SRP: $1,724.99. (800-8288928; meoptasport optics.com)

NIGHTFORCE • The ATACR

4–16x42mm F1 is a firstfocal-plane compact riflescope that has the same optical quality, clarity, and performance as the original ATACR. The F1 version measures just 12.6 inches and weighs 30 ounces. Side parallax adjustment is clearly marked with appropriate distances, and the windage adjustment is capped to prevent accidental

(208-476-9814; night forceoptics.com)

STEINER • The new 1X holo-

graphic Micro Reflex Sight (MRS) weighs only 2.5 ounces and is well-

suited for engaging moving targets, CQB encounters, and rapid-fire tactical situations. Its unlimited eye relief allows the operator to engage targets with both eyes open for wide peripheral vision and greater situational awareness.

Steiner’s new Intelligent Combat Sight (ICS) integrates a laser rangefinder and a ballistic calculator into a rugged and compact tactical weapon sight. The ICS, a true electro-optical aiming device, provides trajectory compensation by automatically calculating the point of aim based on ammunition ballistics,

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measured distance, and angle to the target out to 800 meters. Despite its sophisticated technology, the ICS is a rugged and simple-to-operate combat optic that requires minimal user training.

Although the magnification is optimized for the 7.62x51mm Battle Rifle, the ICS’s internal ballistic calculator is easily configurable for other cartridges. A Picatinny base on top of the ICS allows for the addition of a CQB sight, and a backup iron sight on the right side provides an auxiliary sighting option. (970-

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It also has military-grade housing and has been tested to military standards. The Trijicon 1 MOA RMR has easy-touse adjusters with audible clicks. (800-338-

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PAGE

37

LEUPOLD THE LCO (LEUPOLD CARBINE OPTIC) DELIVERS A WIDER FIELD OF VIEW THAN OTHER RED-DOTS. IT ALSO BOASTS 60 MOA OF AVAILABLE ADJUSTMENT.

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PHOTO BY BECKY YACKLEY

Women shooters have different needs and expectations than their male counterparts. It pays to know the difference.

38 ❚ SHOT BUSINESS ❚ JUNE/JULY 2015

IIII III II II III I III III I I II II IIIII IIIIIIII I IIII I IIIII II IIIIIIIII IIIII

PILOTONIC/ THE NOUN PROJECT (REVOLVER WITH STARS ICON)

BYB ARBARABAIRD

you want more women at your range, you should consider hosting a women’s shooting organization.

Currently, there are three major women’s shooting organizations in the country: DIVA WOW, A Girl and A Gun (AG&AG), and The Well Armed Woman (TWAW). All three report that their host ranges have experienced an increase in sales and traffic because of the participation by women involved in these organizations. In addition, ranges that host a women’s shooting event—be it a league or a group dedicated to helping women become better, more confident shots—often receive intangible rewards from mainstream media.

JUNE/JULY 2015 ❚ SHOT BUSINESS ❚ 39

aa aaaaa aa

“Our organization began 10 years ago as a result of members wanting more than introductory clinics to the outdoors,” says Judy Rhodes, founder of DIVA WOW (Women Outdoors Worldwide). “Marietta Johnson was our rifle instructor then, and she posed the question, ‘You have taught all these women to shoot handguns for five years. Now what?’”

Rhodes says she considered the question profound and promptly moved to include rifle and shotgun clinics, leagues, and more events for women shooters. “Women love the camaraderie and sharing their accomplishments of shooting skills,” she adds.

In 2004, Elm Fork Shooting Sports, an outdoor facility in Dallas, first hosted the DIVA WOW handgun league, which included weekly shooting for six weeks on a team. DIVA WOW created a set of rules for the league.

Rhodes says the first handgun leagues “developed a life of their own,” with members wanting rifle, shotgun, and archery leagues, too. Through DIVA WOW, women have become NRA-certified instructors and range officers in shotgun, handgun, and rifle disciplines. Some DIVA WOW leagues participate in the NRA Women on Target Postal Matches and Winchester/NRA Qualification Program.

“Our organization has grown approximately 2,400 percent in 10 years throughout the U.S. We are growing weekly with the addition of new indoor ranges and members expressing an interest in hosting new shoots,” says Rhodes.

On its website, DIVA WOW offers a blueprint of how to start a league in your area. You must complete a series of questions pertaining to safety and an evaluation of your range. Rhodes encourages ranges to offer reduced rates to

40 ❚ SHOT BUSINESS ❚ JUNE/JULY 2015

entice busy women to come to the leagues.

Rhodes also notes that women like the idea of leagues because they want to add structure and commitment into their busy schedules. If they can commit to a league for six weeks, they will attend.

Last fall, DIVA WOW hosted its first family clinic to introduce parents and mentors of youth between the ages of 9 and 17 to shooting and other outdoor sports. DIVA WOW also provides scholarships so that women can attend the clinics.

“After developing and practicing skills through our leagues, we encourage women to compete in local, national, and international competitions,” Rhodes says. “We have funded members worldwide and are proud to boast we have many gold-, silver-, and bronze-medal shotgun and handgun winners. In fact, Mimi Wilfong is our latest gold-medal winner [World Helice Championship in Bologna, Italy].

Mimi was a recipient of one of our first 4-H scholarship programs in Texas 14 years ago. The industry recognizes our leadership role of introducing women to the outdoors through our clinics. Their continued support by providing equipment and ammo enables DIVA WOW to host the perfect venue for outdoor novices.” (divawoworg)

aaaaaaaaaaaaaaa

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“I am really proud to say that I started an authentic ladies’ club,” says Julianna Crowder, founder of A Girl and A Gun (AG&AG). Crowder says the impetus to found AG&AG came from “Ladies Night at the range, where dudes showed the little ladies how to shoot. It just didn’t make sense to me. I have nothing against male instructors or men in general. I just thought, Wouldn’t it be nice to have all chicks at the range? Dude-free, as I call it.”

She held the first meet-up for AG&AG in February 2011.

Five ladies attended. Crowder had been teaching in Austin, Texas, for four years prior to that get-together.

“After talking to several gals, I had compiled a list of barriers as to why I wasn’t reaching my goals as an instructor,” she says.

BECKY YACKLEY (TOP RIGHT); ARTHUR SHLAIN/THE NOUN PROJECT (REVOLVER ICON)

Women’s shooting groups are seeing a surge in growth because these groups can customize firearms instruction to the differing needs of the individual members.

The top six barriers were, “I don’t own a gun,” “I don’t know what kind of ammo to buy,” “I don’t know how to shoot,” “I don’t want to hurt myself or anyone else,” “I don’t have time,” and “I am afraid.” After looking over the list, Crowder determined “to knock down all those barriers.”

To do so, she decided to call the meetings “Girls’ Night Out.” It would be an opportunity for women to attend a meeting that included range time, followed by a meal out together.

“In that time at the range, I was sprinkling in education, raising their self-esteem, and, most important, building friendships and trust,” she says. “When they had the epiphany that they needed more education, wanted a concealed handgun license, or wanted to know about the shooting sports, I was there to fill the need and take them to the next level.”

After six months of Girls’ Night Out meetings and following an article in the IDPA Tactical Journal, Crowder started receiving requests to share her “magic formula.” By February 2012, AG&AG had 13 chapters in Texas. As of last September, AG&AG had 72 chapters in 25 states—a growth rate of 600 percent.

“We don’t directly solicit ranges or instructors to start chapters,” Crowder says. “We have had requests from ranges and clubs to bring our chapters to them, but the formula for success is a very specific one, and I maintain that it has to be in the woman’s heart to start the chapter.

She must be called to do it.”

Each chapter facilitator schedules clinics on topics that range from gun cleaning and holster selection to low-light shooting and MSR builds. The leaders also host instructors for special classes and, of course, get members out to matches.

“AG&AG has zero impact on our host ranges with regard to fees associated with running a chapter. We are clients of the range, just like anyone else, and it is our goal to bring business to ranges and retailers,” she says. “We do ask for discounts on range fees during our events as an incentive—because we know that women, due to the family budget, spend money on themselves last—but at no time do we want to be a burden.”

Although AG&AG has an annual membership fee, it does not require women to become members to participate.

Women who sign on to lead a chapter and become a facilitator also have an annual fee. In return, AG&AG provides them with a membership-management system, and other types of support. (agirland agunor g)

rrrrrrrrrrrrrrrrrr

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In 2012, Carrie Lightfoot launched a website and Facebook page entitled “The Well Armed Woman” (TWAW). Then she took further action, stepping off the virtual page and into the real world with her concept.

“The response to The Well Armed Woman website and Facebook community was so profound that it was clear to me that women were not only hungry for respectful information and products designed for them, but also for the opportunity to explore shooting and training in a lessintimidating environment and connect with other women shooters,” says Lightfoot.

Lightfoot believes women take their role as self-protector seriously, and though they understand the importance of training, it can be daunting and rather intimidating.

“Community is very important to us as women, so I set out to create a national network of like-minded women who gather monthly to discuss issues important to women shooters and to train to hone their skills,” says Lightfoot.

Lightfoot posted an inquiry to her Facebook page asking whether women wanted to train together in local chapters.

“Within two days, I had received hundreds of emails. I built the support systems and processes, and we were off,” she says.

The first year saw the creation of 100 chapters. By last fall, that number had doubled and represents participation in 44 states. Lightfoot says that most of TWAW relationships with ranges start with the passion of a local woman, who approaches the range to start a chapter. “She and her leadership team work closely with the range management to negotiate group rates, scheduling, and the assistance of

JUNE/JULY 2015 ❚ SHOT BUSINESS ❚ 41

range staff. We see each chapter as a unique team, so no two range relationships are the same. The local ranges have unique needs, as do the local women. It is imperative that this program benefits both the local women and the range.”

TWAW works with ranges to schedule meetings during non-peak times in order to increase traffic and dollars to the range. “Our ranges report higher sales, memberships, and enrollment in their training programs as host ranges of a TWAW chapter,” she says.

TWAW also offers a dealer program, so that host ranges don’t have to wade through the world of bra holsters and

CCW purses. “We have done the research and product development, and make available the best in women’s shooting accessories so they can better meet the needs of their female clientele,” she says. In order to host TWAW at a range, a chapter requires classroom space and range time once a month for two hours. Ranges without classroom facilities need not worry, though; TWAW chapters are happy to meet at the local library or a church’s meeting room. Chapter members receive reduced rates, discounts on gun rentals and ammunition, and other benefits from the range. (thewellarmed womanco m)

firs t sh ots

w

ore than 46,000 participants, the vast majority of them novices in the shooting sports, have been introduced to shooting through the National Shooting Sports Foundation’s First Shots program. At least 200 ranges across the country have participated in and taken advantage of the opportunities offered by NSSF to hold these seminars.

“First Shots was created in 2005 to help ranges get more new footsteps through the doors. It has since grown into a way to show the communities what they do and to dispel myths about firearms, their owners, and what people see in the media,” says Tisma Juett, manager of First Shots.

The Well Armed Woman Southwest Missouri Chapter recently held a First Shots. “Not knowing how or where to start in the world of firearms can be intimidating,” says chapter founder Stacy Bright. “We want to help by allowing shooters to take their ‘first shots.’ Our chapter is also reaching out to new and experienced shooters, so they can continue their practice of firearms.” (nssf.org/firstshots)

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The Professional Touch The Work Sharp Knife & Tool Sharpener puts a serious edge on just about any knife

K

nife sharpening is both an art and a skill—a skill most outdoorsmen don’t possess.

Unfortunately, I have to count myself among that less-than-competent group.

For years I’ve tried sharpening my hunting knives and fish fillet knives by hand, and even though I can get them somewhat sharp, I’ve never been fully satisfied with the edge. The key to sharpening is being able to hold the knife blade at the same angle to the sharpening stone every time you make a pass. It’s a simple process in theory, but not in practice.

The problem is that most of us can’t maintain that constant, consistent angle, and do so on both sides of the knife for the blade’s entire length. As a result, we end up with a drawer full of dull knives and an even larger drawer filled

watching it for the entire 30 minutes tells you how bored I was that particular snowy Saturday morning. But I was also intrigued.

Could this sharpener actually be the answer to my long-standing sharpening woes?

cheap for a sharpener— so I thought about it for a few days, then swallowed hard and placed an order.

Professional knifemakers sharpen their blades on belt grinders, and the Work Sharp is essentially that—an

Essentially a mini belt grinder, the Work Sharp Knife & Tool Sharpener lets sportsmen hone a hunting knife like a pro.

with so-called knife sharpeners.

It’s with that bit of personal background that I recently found myself channel-surfing and happened across a half-hour infomercial on one of the outdoor channels about the Work Sharp Knife & Tool Sharpener. The fact that I ended up

I was skeptical but also impressed enough with the sharpener’s claims and testimonials that I went to the website. There I watched additional video clips and gathered more information about the company, Darex, located in Ashland, Oregon.

The Work Sharp retails for about $90—not

44 ❚ SHOT BUSINESS ❚ JUNE/JULY 2015

electric mini belt grinder. It comes with three color-coded, flexible belts: coarse (green), medium (red), and fine (purple). The belts are easily swapped out after pushing down a “tensioner” and locking it into place with a quarter turn.

The coarse belt is recommended for

sharpening larger tools, such as ax heads and shovel blades, and removes a lot of metal in a hurry. Having learned this from watching the instructional CD included with the Work Sharp, I elected to begin my sharpening with the medium belt recommended for knives.

I first tried sharpening my small, folding Buck pocketknife, but with the blade measuring just under 2 inches, I found the knife a bit difficult to hold steady in the sharpener’s guides. Nevertheless, the Work Sharp did a good job. I then switched to larger, longer knives—both hunting and fillet knives— and the process was much easier. Basically, you hold the sharpener on a table or workbench with one hand while drawing the knife blade through the prescribed, precisionangled guides with your other hand.

I made about a dozen swipes of each knife blade, six per side, and the result was knives that were very sharp.

Then, replacing the medium belt with the fine belt and making the same dozen swipes,

I was able to hone those very sharp knife blades to a scary-sharp edge.

What’s even more impressive is that it took only about a minute or two per knife.

“The Work Sharp Knife & Tool Sharpener is the result of years of research, development, and refinement,” says Hank O’Dougherty, president of Darex.

“We listened to serious knife users and sportsmen, and learned what they wanted and needed from a sharpener.”

O’Dougherty went on to say that the Work Sharp also excels at sharpening other tools, such as scissors, lawn mower blades, garden pruners, and any other bladed cutting tools.

“Tool sharpening was also an area of interest with our target group,” he says, “and this tool provides a complete solution.” Since 1973, Darex has sold more than three million sharpening tools.

The Work Sharp Knife & Tool Sharpener is not inexpensive, but it’s worth every penny.

Though Darex sells the sharpener online, the company also works with independent retailers. (work sharptools.com)

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W H AT ’ S S E L L I N G W H E R E

West

Outdoorsman NM of Santa Fe, Santa Fe

Catering to a traditional hunting clientele, this retailer has been in the Santa Fe area for more than 40 years. Handgun sales are steady. Glock 43s and 19s hold the highest selling positions, but Ruger LCPs and Taurus 140GSs are within striking distance.

“Taurus has really done a remarkable job of improving their quality control and design,” said owner Bill Roney.

Bolt-action gun sales are just starting to pick up, and Browning X-Bolts and Ruger Americans are now posting strong numbers. On another front, sales of modern sporting rifles (MSRs) are flat.

Finally, Roney expressed frustration at the ongoing shortage of .22 ammo. “It infuriates me to no end that our industry just can’t ship .22

ammo in any consistent pattern. It is a drain on retailers and hurts our sport by limiting shooters who are entering shooting,” he said.

Goods for CO the Woods, Durango

Located on State Highway 160-550, this general hunting store carries archery, soft goods, firearms, and reloading supplies. Plenty of Ruger 10/22s are still ringing the register for prairie dog season, along with Marlin XTSs in .22. Rifle sales are definitely up, despite inconsistent .22 ammo shipments.

“I understand this is a problem for the industry, but how much longer will this continue? Rimfire sales are a vital part of our business,” said owner Jane Gustafsen.

MSRs are still moving across the counter; Bushmaster holds the high

Midwest

Davenport Guns IA and Shooting Club, Davenport

With twelve 50-foot shooting lanes and 450 guns in stock, this Quad Cities gun shop pulls business from a wide, two-state area. Handgun sales are good. “Our range opened recently and already has improved traffic. In turn, that quickly results in a sale.

When someone shoots a gun and likes it, they buy it,” said counter salesman Lionel Sanchez.

The Sig P238 leads the hot list.

Glock 19s and Springfield XDs in 9mm follow. MSR sales are slower, with about five rifles sold a month.

This retailer stocks ArmaLite exclusively. Spring saw a high demand for Remington Youth 870s, but early-summer shotgun sales are now down to a trickle. General ammo stocks are good, but .22 is in short supply.

46 ❚ SHOT BUSINESS ❚ JUNE/JULY 2015

Gun Shop, WIR&R Loyal

Located in rural central Wisconsin, this smalltown retailer keeps its firearms inventory below 60 units. It also stocks archery and fishing gear.

Handgun sales are a mix of Smith M&P Shields, Hi-Point CM-9s, and Glock 43s.

“Our clients are price-sensitive.

Although we don’t sell many expensive guns, lower price-point firearms have kept a steady stream of customers coming through our doors during slower economic times,” said owner Bruce Denton.

Ruger 10/22s and varmint guns are responsible for the majority of recent sales, along with several Savage Model 93s in .17 HMR and Axis rifles in .223.

Shotgun sales are moving slowly, with just a few Mossberg 500s crossing the counter.

spot. Handgun sales remain strong for classic Springfield 1911s and XDMs in .40. Meanwhile, Sig P238s and Glock 19s continue to attract attention.

Red Rocks MT Sporting Goods, Miles City

Located in eastern Montana, this retailer is a large independent that stocks soft goods, firearms, and reloading supplies. Spring prairie dog season pushed up bolt-action sales. The Remington 700 Varmint, Cooper of Montana, and Kimber are posting impressive numbers. The most popular calibers have been .22-250, .223, and .243. “Our varmint business continues to inch up in numbers. We sell a lot of $1,500-plus combined packages in varmint calibers, even in the summer,” said counter salesman Shane Adams.

Trigger Time MI Outfitters, Big Rapids

With fishing and archery taking up equal amounts of its retail space, this mid-Michigan shop keeps an average of 350 long guns and handguns on display. The retailer is turning Ruger Americans in .17 HMR as fast as they come in.

Ruger 10/22s are also crossing the counter daily.

“I had no idea how popular the .17 HMR American was going to be.

Our demand is off the charts,” said counter salesman Curt Campbell.

Kimber 1911s are attracting more attention than usual, and Colt 1911s are also making the register sing.

Smith Shields are sitting comfortably in third.

Sales of MSRs are beginning to pick up after a slow stretch; Colt holds the top spot. Bolt-action rifles are picking up as well.

B Y P E T E R B . M AT H I E S E N

East

Beikirch’s NY Guns, East Rochester

Founded as a hardware store in 1933, this large independent today has one New York and two Pennsylvania locations that move thousands of firearms annually. Handgun sales are steady, and the new model Glock 43 and the Sig 1911 are at the front of the pack. Other hot sellers include Smith M&Ps and Bodyguards.

Although summer sales typically mean all things .22, that’s not the case this season at this retailer.

“We really had hoped the .22 ammo shortage would be over by now, but it’s obviously not,” said owner Alan Rice.

Mossberg 500 sales are picking up, and a few Browning over/under clay guns are crossing the counter.

Although it’s hardly deer season, Savage Model 10/110 and 11/111

South

Lawson’s TN Clothing, Shoes and Firearms, Loreto Located in central Tennessee, this large independent has more than 16,000 square feet of floor space filled with a mix of soft goods, fishing supplies, and 1,600 firearms.

Sales of .22 long guns have improved significantly. Ruger 10/22s are leading the pack, and Ruger Americans and Marlin lever actions are posting higher numbers as well. Although rimfire ammo is in short supply, deliveries are becoming a bit more consistent.

MSR sales are relatively steady, selling at an average of three to four per week. Here, Del-Ton leads the sales charge. “We keep MSRs moving by adding optic-ready packages and keeping the price competitive,” said counter salesman Jeff Tougette.

packages in .270 have been particularly hot. Meanwhile, sales of MSRs are holding steady.

Gun Shop, PAGrice Clearfield

said manager Dave Francisco.

Jackman ME Hardware, Jackman

This family-run shop has been in business for more than 40 years and maintains an inventory of more than 10,000 guns. With the store’s spring anniversary sale winding down, handguns have emerged as the top sellers for the early summer. Ruger LCPs and Smith M&Ps in .40 top the list. Smith Bodyguard .380s and price-point .22 revolvers from Heritage Manufacturing are on the move.

“We are not looking forward to a summer without good stocks of rimfire ammunition. If we didn’t include a brick with every .22 rifle or handgun sold, I’m not sure how many units we would sell at all,”

Stocking 250 new and used firearms, this small-town store on Main Street, just 3 miles from the Canadian border, specializes in hunting firearms and hardware. Owner Mark Giroux says handgun sales are consistent, with several .357 Smith K-Frames crossing the counter along with a few special-order Colt 1911s. There is higher demand than usual for short-barreled large-caliber revolvers, like the Ruger Alaskans in .454 Casull, for bear protection.

Rabbit guns are always hot at this store. Crossing the counter has been a mix of Ruger 10/22s, H&R 20- and 12-gauge single-actions, and Savage Model 10s in .223, as well as a few Bushmaster MSRs.

Fountain TX Firearms, Houston

Sapp’s Pawn, FL Gun & Archery, Gainesville

With an average of 1,500 guns in stock, this metro store holds a wide variety of traditional firearms and home-defense guns. Glocks and Springfield XDMs in 9mm and .40 are outpacing Sig 1911s. The Taurus Model 66 in .357 has made some nice turns recently.

Due to improved .22 ammo inventories, Ruger 10/22s and 22/45 target pistols are selling daily. “We have the best inventory on rimfire ammo that we’ve seen in the last two years. We actually have bricks for sale with no limit, and it has really turned on .22 rifle and pistol sales,” said counter salesman Charles VanGoey.

MSR sales are continuing to post strong numbers. The two top sellers—Stag and M&P Sports—are turning at roughly two a week.

Known for its 1950s Coke machine that still offers customers a cold soda for only 10 cents, this 3,000-square-foot shop stocks firearms, archery, and tools, along with a few collectibles. In business for more than 50 years, this store still depends on handguns to maintain a stable cash flow.

“Florida has weathered some difficult financial times in the last few years, but in 2015, traffic has really improved,” said owner Butch Ford.

Handguns are in high demand, with the Smith SW9VE and Model 85 Taurus maintaining the top positions. Springfield XDMs are also receiving attention. Ruger 10/22s are turning steadily, though delivery of rimfire ammo supplies at this store has gotten worse.

JUNE/JULY 2015 ❚ SHOT BUSINESS ❚ 47

NEW PRODUCTS

(Continued from page 50)

Steel Will’s fixed-blade Censor has a pistol-grip handle that allows for quick deployment.

Steel Will ➤ The

fixed-blade Censor is a compact knife well-suited to concealed carry. The pistol-grip handle allows for a quick and confident draw, and provides precise control and handling. The diamond-pattern texture on the handle and jimping on the tang ensure slip-free operation, and a comfortable thumb rest aids in keeping the knife secure in the user’s hand. The tang extends slightly past the end of the G10 handle to form a multi-purpose pommel or glass breaker. A nylon sheath secures the knife during travel, allowing the user to carry at any angle. The knife is offered in three blade types: a spear-point blade (Model 1310), a predatory with vari-

able grind blade (Model 1320), and a clippoint blade (Model 1330). SRP: $59.99. (steelwillknives.com)

TravelChair ➤ The

Wallaby Chair is a light (just 3.5 pounds), packable camp chair outfitted with armrests and a cup holder. Built for comfort in deer or turkey camp, the chair boasts a tall, deep, wide, and wellventilated seating area designed to handle approximately 325 pounds. The anodized drawn-aluminum frame is made of dualshock-corded poles for easy setup and take-down. In addition, its disc-shaped feet help stabilize the chair and keep it

Remington is voluntarily recalling Remington Model 887™ shotguns manufactured from December 1, 2013 through November 24, 2014.

Remington has determined that in some Remington Model 887™ shotguns manufactured between December 1, 2013 and November 24, 2014 the fring pin may bind in the forward position within the bolt, which can result in an unintentional discharge when chambering a live round. This may occur when the safety mechanism is on. Any unintentional discharge has the potential to cause injury or death. Therefore, Remington is voluntarily recalling ALL potentially affected products to inspect and repair.

HAZARD: If your shotgun was manufactured in the aforementioned time period, you should stop using your shotgun immediately due to the risk of unintentional discharge.

To determine if your Model 887™ shotgun is affected by this recall, visit 887recall.remington.com/.

HOW TO DETERMINE IF YOUR SHOTGUN IS SUBJECT TO THE RECALL Identify the serial number (located on the bottom of the receiver, forward of the loading port.) and provide it to Remington’s recall support team, either by entering it at 887recall.remington.com or calling 1-800-243-9700 (Prompt #3 then Prompt #2) Monday through Friday, 9 a.m. to 5 p.m. EDT

REMEDY / ACTION TO BE TAKEN

STOP USING YOUR SHOTGUN. Any unintended discharge has the potential to cause injury or death. Immediately cease use of recalled shotguns and return them to Remington free of charge.

Go to: www.ShotBusiness.com for free info.

Remington will send you boxes and written instructions, and arrange for pick-up of your shotgun(s). Remington will cover all related shipping, inspection, and repair charges. Please do not return your shotgun on your own. Remington will arrange for pick-up of your Model 887™.

Remington is committed to ensuring the inspection, repair, and return of any affected shotgun.

DO NOT attempt to diagnose or repair recalled shotguns.

TO PARTICIPATE IN THIS RECALL PROGRAM Visit 887recall.remington.com or call 1-800-243-9700 (Prompt #3 then Prompt #2) Monday through Friday, 9 a.m. to 5 p.m. EDT. You will be asked to provide your name, address, telephone number, and shotgun(s) serial number.

SAFETY FIRST: Always follow the Ten Commandments of Firearm safety whenever you handle any frearm. Visit Remington.com for more information.

Remington is deeply sorry for this inconvenience, but we believe in safety frst. It is imperative that Model 887 shotguns subject to this recall are not used until they have been inspected and repaired by Remington.

The Remington team is committed to the quality and safety of its products.

from sinking when pitched on soft ground. A zippered stuff sack is included.

SRP: $134.99. (travelchair.com)

Hoppe’s

Hoppe’s 1.2.3. Done! gun-cleaning kits are designed to make short work of field-cleaning duties.

HatsanUSA

➤ Available in .30 (860 fps) and .35 (730 fps) new line of 1.2.3. Done! guncalibers, with muzzle velocities up to 860 cleaning kits is designed to make field fps, the Carnivore big-bore airguns are maintenance of firearms a quick and easy designed for medium-size game. Each process. Each kit includes a caliber/gaugemodel utilizes HatsanUSA’s proprietary specific Hoppe’s BoreSnake, along with QuietEnergy system, a process in which a 2-ounce bottles of time-tested Hoppe’s No. fully integrated shrouded barrel tapers into 9 bore cleaner and Hoppe’s high-viscosity a sound moderator to drastically reduce lubricating oil. In addition, the overall noise. The PCP airguns kits come with easy-to-underare powered by a 255cc air cylstand photo directions to help inder capable of delivering up shooters get the best results to 21 shots at optimal velocity from the BoreSnake cleaning at 100 yards. system. Eight kits are available: The Carnivore is fitted with .22-caliber pistol; 9mm, .380, an elevation-adjustable comb, .38, and .357 pistol; .40 an integrated Picatinny rail, cal/10mm pistol; .45 ACP, .45 and a heavy-duty 11mm/ Colt, .454 pistol; .223, 5.56, 22mm Weaver-style scope The Wallaby from .22LR rifle; .30, 7.62, .308, .300 mount. Other features include TravelChair is ideal an ambidextrous synthetic stock rifle; 12-gauge shotgun; and for sitting around with thumbhole, soft rubber 20-gauge shotgun. SRP: $26.45. a campfire. (hoppes.com) inlays on the forearm, and an ➤ Hoppe’s

anti-double pellet-feed mechanism that prevents more than one pellet from being loaded. The .30-caliber models come with a seven-shot detachable magazine; .35-caliber versions use a detachable sixshot rotary magazine. The airgun also benefits from a two-stage adjustable match trigger. SRP: $799. (hatsanusa.com)

Shown with optional accessories.

Introducing the all-new DB FS Nine.

Full-size, lightweight 21.5-ounce pistol.

Glass fiber reinforced polymer frame and grip. Ultra-durable Chromemoly barrel and stainless steel slide with Melonite® finish. The DB FS Nine is an exceptionally versatile choice for everyday carry, home defense, target shooting and tactical training.

/Diamondback.Firearms @DBFirearms

DiamondbackFirearms.com 877.997.6774

NEW PRODUCTS

PHOTO BY JUSTIN APPENZELLER

Brunton

A tangle of cords. A broken cable. A missing adapter. In everyday life or on the road, this can be inconvenient and annoying; in the outdoors, it might mean the difference between getting completely lost and left in the dark or staying powered up and safe. Combining adapter ends from some of the most widely used outdoor gadgets into a form any hunter can recognize, the Brunton Power Knife is just as much a must-have as a pocketknife for today’s connected outdoorsmen. It easily slips into a pocket or a pack, so it’s always there when needed.

SRP: $24.99. (brunton.com) (Continued on page 48)

50 ❚ SHOT BUSINESS ❚ JUNE/JULY 2015

MAKE ROOM.

THE NEXT-GENERATION SUBMACHINE GUN HAS ARRIVED.

The standard was set in 1964. We think 50 years is long enough. Introducing the SIG MPX™ in 9mm, the new benchmark for reliability, adaptability and safety. Prepare your vault.

Non-NFA variants available.

Experience it for yourself at

SIGEVOLUTION.COM/ SIGMPX