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American Tactical Inc., a U.S. manufacturer and worldwide importer of firearms, ammunition and tactical equipment, is proud to introduce the allnew Cavalry Mossy Oak Turkey Camo over-under shotgun. The Cavalry line of shotguns is known for a tradition of quality craftsmanship backed by solid performance. With the addition of this over-under shotgun, American Tactical has taken the turkey hunting market by storm. Available in 12 and 20 gauge and .410 bore, the gun features chambers than can accommodate 3-inch shells. The Cavalry Mossy Oak Turkey Camo over-under shotgun is sure to fit the needs of even the most discriminating of hunting enthusiasts.
The Cavalry Mossy Oak over-under shotgun is packed with features such as fiber-optic front sights, a high-grade aluminum receiver, a single selective trigger, and 22-inch barrels. In addition, the shotgun comes with a drilled and tapped receiver that accommodates a Weaver rail 417T and sports Extra Full chokes.
The Cavalry Mossy Oak Turkey Camo overunder shotgun comes with a limited lifetime warranty. MSRP: $699.95.
Th ere’s no other way to look at it: With more than 50,000 attendees and 2,500 booths, the 2023 SHOT Show was a smashing success. In my role as Editor of SHOT Daily, I felt as if I walked off the soles of my shoes gathering the information and images for the live coverage of the show.
In the process, I was able to meet with industry folks that I have not be able to see in three years, due to the disruption caused by the covid pandemic. In some ways, it was like attending a huge family reunion. And it reaffirmed a truth of our industry: personal relationships are a key component of what we do. Zoom meetings are a poor substitute for face to face meetings. In no particular order, here are a few of my takeaways from the 2023 SHOT Show.
The lower level of the Venetian Convention Center (which often is jokingly referred to as “steerage,” by show veterans) was crammed to the gills with small booths. Walking the aisles, I couldn’t help but think that I was in the middle a massive Turkish bazaar with merchants competing for your attention. But that closeness and the mid-stride pauses caused by crowded aisles allowed me to spot companies with interesting products that had been completely off my radar. That kind of serendipity is a big part of SHOT Show.
The Supplier Showcase, which NSSF instituted a few years ago, is growing in importance. This year, the two-day event attracted more than 500 exhibitors. These are companies you may never have heard of, but they serve an important function, supplying parts and services to the industry. One booth that I stopped by had a display of minute, beautifully sculpted metal firearm parts. I mentioned that they looked like jewelry. “In a way they are,” said the beaming owner.
The second annual NSSF Governors’ Forum featured seven governors from firearm-friendly states who made their respective cases for company relocation. If your business resides in a state that increasingly seeks to choke off your livelihood, you might want to consider what they offer. I’ll say this: it was refreshing to hear candor (and laughter) from politicians who understand and cherish the Second Amendment.
By the end of four incredibly intense days, I was ready to head home. I was exhausted, but at the same time exhilarated. This industry is vibrant and alive with innovation, whether it’s a new first focal plane riflescope, a lightweight backcountry rifle, or tactical gear designed to help first responders better perform their tasks in challenging circumstances.
I realize that not every reader of SHOT Business is able to attend SHOT Show. So, this issue is devoted to articles that ran in SHOT Daily to give you a sense of the scope of this show.
Before the show, NSSF touted that the 2023 edition would be “a big deal.” By all means, it was.
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Slaton L. White, EditorNSSF, The Trade Association of the Firearm Industry, honored three inductees to its Hall of Fame at the 2023 SHOT Show, recognizing them for their leadership that spanned decades and their contributions to the growth of the industry and expanding the shooting sports. Joe Bartozzi, NSSF President and CEO, praised the three men in remarks made at the NSSF Members Meeting at the SHOT Show. SHOT Show is the largest trade show of hunting, shooting, law enforcement, and outdoor-related products in the world.
“Pausing at the SHOT Show to recognize our past leaders and their accomplishments reminds us that their efforts and involvement have benefitted our industry in so many ways. They have contributed to our heritage through the companies they ran, the products they helped create, and their unique individual talents. For that and so much more, they deserve this honor and our praise,” said Bartozzi.
The inductees and their accomplishments were detailed in large panels at the SHOT Show, visible to the tens of thousands of trade professionals in attendance.
The 2023 inductees to the NSSF Hall of Fame are Bob Behn, Richard Lipsey, and Bill Ruger, Sr.
Robert W. Behn joined the Marlin Firearms Company in 1969, eventually rising through the ranks to serve as the company’s President from 19972007 and then CEO until his retirement in 2008. After retiring from Marlin, Behn became a senior advisor to the executive chairman of Remington Arms while also serving as a director of Remington’s board. He is a past vice chairman of NSSF’s Board of Governors, as well as a past board member of the Sporting Arms
and Ammunition Manufacturers’ Institute (SAAMI). Behn is a recipient of NSSF’s Ken Sedlecky Lifetime Achievement Award.
Richard Lipsey is the founder of powerhouse wholesaler and distributor Lipsey’s. His career in the sporting goods industry has spanned nearly 60 years, during which he built Lipsey’s into one of the largest distributors in the country. A dedicated conservationist, particularly in the area of wetlands, coastal, and waterfowl conservation across North America and in his home state of Louisiana, Lipsey is renowned for his philanthropy on the local, state, and federal levels. A staunch supporter of NSSF and its wide-ranging efforts over the years, Lipsey is a recipient of NSSF’s Ken Sedlecky Lifetime Achievement Award.
William B. Ruger, Sr. was the Founder and Chairman Emeritus of Sturm, Ruger & Company. Widely recognized as one of America’s greatest gun designers, Bill led the company to becoming the largest firearm manufacturer in the United States. He had a hand in the original design and time-honored styling of every
firearm his company produced, and he continued to work on new creations up until his death in 2002. His first firearm introduction in 1949, a stylish .22 caliber target pistol, was considered “the first gun” of many Americans and is still one of the most popular target pistols in widespread use. Beyond his extraordinary accomplishments in the firearm field, Bill was a charter founder of NSSF and a tremendous supporter of the foundation’s efforts.
“The NSSF Hall of Fame reminds everyone of the pride we take in our industry and what our leaders then and now stand up for—the freedom to make, own and use firearms responsibly in America,” said Bartozzi.
This prestigious group of 2023 NSSF Hall of Fame inductees joins the ranks of past honorees, whose biographies can be found on NSSF’s Hall of Fame website (nssf.org/about-us/halloffame). NSSF unveiled the Hall of Fame concept and inducted the inaugural class of six at the 2020 SHOT Show. No Hall of Fame induction ceremony took place in 2021 when SHOT Show was conducted virtually due to the pandemic. Six were inducted last year—three each for 2021 and 2022.
(nssf.org)
Quality products combined with quality service equals a quality customer experience. That is the foundation for a lasting and profitable business relationship. It is also the foundation of the new Benelli Premier Dealer Program, which launched at a Benelli dealer meeting at the 2023 SHOT Show. This new initiative by Benelli USA is designed to deliver a positive, consumer-focused in-store experience with leading independent retailers across the country.
The Benelli Premier Dealer Program pairs the most respected shooting sports retailers in the U.S. with an experiential retail floor presentation highlighting the Benelli, Franchi, and Stoeger brands. This is a first-of-its-kind creative execution, the centerpiece of which consists of 90 Benelli brand long guns displayed in a
dynamic merchandising format that is high-tech, efficient, and visually stands out to educate and inspire consumers.
In addition to the enhanced merchandising experience, the program offers participating dealers enhanced benefits, including product fulfillment, featured exposure on BenelliUSA.com, consumer events, and more. The Benelli Premier Dealer Program also combines in-store merchandising with digital and social media in an omnichannel approach to build brand and product awareness through Benelli’s top customers.
The Benelli Premier Dealer Program currently has locations across the country, from California to Maine. The program kicks off officially this year as Benelli looks to expand dealer participation throughout 2023. Part of this official launch was a reception for participating dealers at this year’s SHOT Show.
“Benelli USA could not be more excited to officially launch our Premier Dealer program as an elevated partnership that strengthens the bond with our top customers nationally,” said Lee Colquitt, vice president of sales. “By investing in each other, we will work to grow revenue by combining our best-in-class firearms with best-in-class independent retailers and by incorporating high-level sales and marketing strategies for years to come.”
To learn more about the Benelli Premier Dealer Program, contact Chris Lindblom at clindblom@benelliusa.com (benelliusa.com)
The Benelli Premier Dealer Program pairs respected shooting sports retailers with Benelli, Franchi, and Stoeger brands.
The new Patriot LR (Long Range) Tactical boltaction rifle is housed in an adjustable, customizable chassis system and fed from an AICS-style magazine. And it’s now available in three of the most popular, flat-shooting chamberings: 6.5mm Creedmoor and .308 Win. with 22-inch barrel length and 6.5 PRC with a 24-inch barrel.
Based on the proven Patriot bolt-action platform, the Patriot LR Tactical has a twin-lug pushfeed machined-steel action with a medium bull, carbon steel barrel featuring an 11-degree match crown and matte blue finish. For ease of adding a suppressor, the barrel is threaded and includes a protective
thread cap. The factory-installed 20 MOA Picatinny rail provides for added elevation adjustment with most optics. And like all Patriot rifles, this tack driver has Mossberg’s patented LBA (Lightning Bolt Action) user-adjustable trigger with a 2- to 7-pound range of adjustment. Rounding out the standard features are an oversized, easy-grip bolt handle and a smooth-cycling fluted bolt.
The MDT Field Stock chassis system features V-Block aluminum bedding for stability on longrange shots, a Magpul M-LOK-compatible forend with slots at the 3, 6 and 9 o’clock positions for accessory customization, and a buttstock that is
adjustable for length of pull (LOP) from 13.5 to 14.25 inches with the use of spacers (three .75-inch spacers are included). The comb height is also adjustable, up to 2 inches, with the tension knob. Simply loosen the knob, adjust the cheekrest to the desired height, and re-tighten the knob. The trigger guard is oversized and is equipped with an integrated magazine release lever located forward of the trigger guard. Completing the design of this functional stock is an ergonomic, straight-wrist grip with texturing, front and rear sling swivel studs, and flat dark earth finish. SRP: $1,085.
(mossberg.COM)
Melissa Bachman, accomplished hunter and host of the TV series “Winchester Deadly Passion,” is the 2023 recipient of the Winchester Legend Award, which she received at the 2023 SHOT Show.
“Melissa Bachman is a true professional with an incredible work ethic, and we are honored to present her with this recognition. Her contributions in positively promoting hunting, conservation, and the shooting sports are immeasurable,” said Matt Campbell, vice president of sales and marketing for Winchester Ammunition. “Melissa has built her own legacy as an iconic name in the outdoor community. She is a valued member of Team Winchester and is always focused on how to attract more individuals to outdoor activities.”
The Winchester Legend Award recognizes individuals and organizations that have made a positive impact in the hunting and shooting sports community while also representing the Winchester brand at the highest level. Bachman has been a member of Team Winchester for 12 years, during which she has solidified her legacy as a true Winchester Legend.
Bachman also is a role model for hunters and sport shooters throughout the world. Her ability to share a passion for the outdoors comes through in many forms, including her award-winning television series, “Winchester Deadly Passion.” Bachman also travels the country throughout the year attending trade shows and expos as a featured seminar speaker.
(winchester.com)
The Governors’ Forum, hosted by NSSF’s Lawrence G. Keane, Senior Vice President of Government Relations and Public Affairs and General Counsel, took place Wednesday afternoon at the 2023 SHOT Show. “This is a unique opportunity to hear directly from governors of the importance of the firearm industry and issues important to them,” said Keene in his introductory remarks. “Last year’s forum was so successful that we wanted to create another event to welcome these governors to speak directly with show attendees and industry media. NSSF has regularly welcomed governors, but this is a truly special chance to gather these governors in one space to speak about the importance of a growing and vibrant firearm industry to their states.”
In all, seven governors participated. In alphabetical order (of the states they represent) the panel consisted of Idaho Governor Brad Little, Mississippi Governor Tate Reeves, Montana Governor Greg Gianforte, Nebraska Governor Jim Pillen, Nevada Governor Joe Lombardo, Oklahoma Governor Kevin Stitt, and Wyoming Governor Mark Gordon.
The wide-ranging discussion, moderated by Keane, covered such key topics as fostering a probusiness climate for firearm manufacturers, protecting the Second Amendment, and fighting back against ESG (environmental, social, and government) investment activism that not only harms the firearm industry, but also millions of Americans who exercise their constitutional right to responsibly use firearms. Each of the seven governors also emphasized that their administrations intend to pursue policies that will make
their respective states pro-business magnets where members of the firearm industry will not face onerous regulation, unfavorable tax codes, or other legislation that will unduly restrict their ability to prosper.
Gov. Gordon drew applause with his answer to the question, “What is your secret sauce that allows you to successfully attract members of the firearm industry to your state?” He said, “We
care about the Second Amendment, and we care about the firearm industry. Wyoming will stand at your side.”
Newly elected Nevada Governor Lombardo reaffirmed his support for the SHOT Show and said he is committed to seeing that Las Vegas remains a welcoming venue for the firearm industry. “There is a new sheriff in town, and as a former sheriff I can say that.”
Methods Machine Tools, Inc. carries world-class CNC solutions that offer the latest in multi-axis machining for increased efficiencies and improved production capacity for shops that manufacture recreational firearms components and parts. Examples of their offerings include Vertical CNC machine solutions that optimize the automation and production of precisely manufactured parts to maximize your profitability and ROI, CNC machining solutions with five-axis capabilities that minimize multiple setups and material handling in addition to opening new possibilities for manufacturing complex parts, and best-in-class inspection performance and measurement accuracy using VisionGauge digital optical comparators to minimize product defects and lack of conformity for manufacturers.
At the SHOT Show Supplier Showcase, Methods teamed up in its booth with Beamer Laser Marking Systems, an all-American manufacturer, with the critical marking expertise that any firearms manufacturer--from small shops to the very largest manufacturers--needs. Laser marking is fast, flexible, repeatable, durable, and it’s a onebutton operation. It saves time in the manufacturing process (in some cases, as much as three minutes per part) because it relies on programable actions that reduce operator interface. Critical information like serial numbers and Item Unique Identifier Data (IUID) labels can be created with consistency throughout the production of all parts and components. This speeds up cycle time and improves productivity.
“The Supplier Showcase is a valuable venue for us,” said Methods sales rep Jason Gray. “It gives us the opportunity to meet new customers in the firearms manufacturing community.”
NSSF recently presented its highest honor—the Ken Sedlecky Lifetime Achievement Award—to Dave Baron, former owner and CEO of Baron Technology, a Connecticut-based firm known throughout the firearm industry for its quality engraving and finishing services. The award was presented at NSSF’s annual Members Meeting.
The NSSF Ken Sedlecky Lifetime Achievement Award recognizes individuals who have distinguished themselves by their long-term commitment to the success of the industry and by their support of NSSF’s mission to promote, protect, and preserve hunting and the shooting sports.
Throughout his career, Baron has given back to his industry and the people—youth and adults— who use its products responsibly for enjoyment in recreational shooting and hunting. His dedication to supporting youth programs monetarily and with his own time connects with his passion for conservation and doing his part to help the shooting sports endure.
After six years with the U.S. Marines, Baron joined the family business in 1982, the year it was founded by his father, Frank. Baron has spent his entire career there, rising to president, CEO, and owner. The company, which grew rapidly, made its mark engraving and detailing countless collectible firearms and other products—many of them used in fundraiser auctions to benef it worthy causes.
Baron’s particular interest has been to support youth participation in the shooting sports as well as children who struggle with illness and disease. He has been a board member and president of the Kids and Clays Foundation, which supports Ronald McDonald House through fundraising clay shoots around the country. He currently serves on the boards of the Youth Shooting Sports Alliance, 4-H Shooting Sports Foundation, and the National Wild Turkey Foundation.
His life of service and generosity has brought him other accolades, including twice being named SHOT Business Person of the Year, earning the NRA Personal Achievement Award, and being named to Outdoor Life’s “25 People Who have changed the Face of Shooting and Hunting.”
Baron has long supported the NSSF and its Project ChildSafe firearm safety program, the NRA Foundation, and Friends of NRA. He was
a founding member of Youth Shooting Sports Association, which was organized to deliver firearms, ammunition, targets, and supplies to youth shooting programs across the nation.
“Dave Baron is a kind, generous person who has always looked for opportunities to lend support in the shooting sports community and outside of it to help those in need,” said Joe Bartozzi, NSSF President and CEO. “His example of giving back inspires us all.”
“My passion has always been with developing the next generation,” said Baron. “They need to love shooting and conservation just like we do. The future of all we hold dear depends on our best efforts now!”
The award’s namesake, Ken Sedlecky, had a long career at Smith & Wesson, was inducted into the National Skeet Shooting Hall of Fame and was known for mentoring new youth and adult target shooters.
an unprecedented move, Gunsite Academy has teamed up with firearms manufacturer GLOCK Inc., firearms distributor Davidson’s Gallery of Guns, and Holosun Technology) to produce the new Gunsite Glock Service Pistol (GGSP). After months of design and testing, the GGSP is a 9mm Glock 45 model with these specific modifications: Ameriglo Suppressor Sights, FBI Mag Release (a bit larger than the standard release with rounded edges), Lanyard Loop in the tradition of the original Gunsite Service Pistol, and a minus connector for better trigger press. In addition, the GGSP features a Holosun 509T reflex optical sight directly mounted to the slide, an API (American Pistol Institute) serial number, Raven & Gunsite logo (“Bird and the Word”) on the slide, and a retro Raven Back Plate (available only through the Gunsite Pro Shop).
“Gunsite continues to evolve as Jeff Cooper envisioned it, and that means both training and equipment have evolved,” says Gunsite CEO Ken Campbell. “As with the original Gunsite Service Pistol (GSP), the Gunsite Glock Service Pistol (GGSP) is a robust, reliable, and affordable fighting person’s pistol.”
Gunsite Academy owner Owen “Buz” Mills agrees with this assessment. “Glock is the right design, at the right time, with the right price,” he says.
According to GLOCK national sales manager Bob Radecki, GLOCK was an eager participant in this project. “GLOCK is very pleased to collaborate with Gunsite and Davidson’s to provide the Gunsite GLOCK Service Pistol to meet the needs of those that prefer an optic-equipped, high-capacity, striker-fired pistol,” he said. “Gunsite, GLOCK, and Davidson’s are leaders in their fields of endeavor, and the features chosen for this pistol reflect that leadership and insight.”
The GGSP will be sold exclusively through Davidson’s Gallery of Guns and the Gunsite Academy Pro Shop. SRP: $1,274.99. The new gun is available now.
The original American Pistol Institute (API), now known as Gunsite Academy, offers firearms training in multiple levels of instruction in handgun, carbine, shotgun, bolt-action rifle, and precision rifle. Founded in 1976 by Lt. Col. Jeff Cooper, Gunsite Academy goes beyond the shooting fundamentals, teaching the principles of gun-handling and mind-set.
In the highly competitive world of youth-organized activities, thousands of athletes across the United States are turning to the shooting sports. At the high school level, the shooting sports are considered the fastest-growing activity, with an increase in teams, coaches, athletes, and events.
The SST Ravens, a youth shooting sports team based near Seattle, Washington, is a group of more than 20 youth athletes who consider the shooting sports a part of their daily lives.
Their story is captured in a newly released film, “Ink in the Sky,” presented by Shoot United, a shooting initiative launched by Winchester last year. The film provides a glimpse into the lives of the young men and women from the SST Ravens during their state tournament competition. More importantly, it captures the positive messages of the shooting sports. It’s time spent with friends and family, and it’s an exciting competitive environment with highly talented athletes.
“The shooting sports have taught me how to trust my instincts and focus on what I can control, like my breathing and the current target,” said Kamea Herrera, member of the SST Ravens. “Everyone on our team helps and encourages each other, including our parents and coaches. It’s cool to go to the shooting range with my dad and brother. I have been fortunate to meet so many people who share their love for the shooting sports while also improving my skills.”
Each year, more than 60 million adults participate in the shooting sports. It is one of the most popular recreational activities in the country, drawing millions of participants from metropolitan areas and with various degrees of firearms experience.
“The shooting sports are extremely inclusive, with more and more people with very diverse backgrounds joining the community,” said Jason Gilbertson, director of marketing for Shoot United. “The SST Ravens is a team built with parents, coaches, and athletes coming together, working hard, and growing together as a team.”
(Winchester.COM)
At Christensen Arms, “good enough” simply isn’t good enough.
Willie Vernon came aboard Christensen Arms last September as executive vice president of marketing. Prior to joining Christensen Arms, she worked as head of marketing for several well-known companies such as BOTE, SilencerCo, the tactical business unit of Vista Outdoor, and, most recently, Rex Specs. In all, Vernon brings more than 13 years of industry expertise and experience spearheading successful marketing efforts targeted to the outdoor and firearms industries.
One of Vernon’s key tasks at Christensen Arms will be to lead the marketing team as it strives to introduce new audiences to the brand. At the same time, she and her team also intend to cultivate
existing areas of strength by growing the overall presence and footprint of the firearms market. Her experience across multiple industries and product categories, as well as her knowledge in both B2B/B2C channels, are invaluable assets as Christensen Arms seeks continued growth through innovative product development.
SHOT business: What do you see as the biggest challenges facing the industry in the next five years?
Willie Vernon: In the next five years, we as an industry will need to focus on educational efforts across the board. There is a lot of misinformation being spread about our industry and products, and it’s up to us to set the record straight and showcase the facts about the things for which we all share such a great passion. In doing so, we can not only retain the things we love and value, but we can turn the tides and help to share our space with those who otherwise would not have been introduced to it.
SB: What opportunities do you see?
WV: I see great opportunity in the younger age brackets who show an interest in hunting and the shooting sports. As people become more attuned to where their food comes from, to prioritizing the health of their families, and to the sustainability of their lifestyle, more and more people are embracing hunting and the innumerable benefits it brings to our family unit in particular and to our society as a whole.
Sb: When you get up in the morning, what gets you excited about working in the industry?
WV: Good people, amazing products, and the great outdoors. Our industry centers around a lifestyle of exploration, consistently pushing yourself to be better, self-sufficiency, self-reliance, and adventure. What could be more exciting than that?
SB: How will you meet the expectations of your customers?
WV: We will meet the expectations of our customers by exceeding our own expectations, because at the end of the day, we’re a company made up of shooters. Of hunters. Of outdoorsmen and women. We have a passion for what we do, and it allows us to always be pushing ourselves and the limits of what was previously thought possible. Our goal is not to meet the expectations of our customers, but to exceed them.
Flash Forged Technology utilizes automated processes and virgin recyclable materials.
SB: In a very competitive world, how does Christensen Arms stay ahead of the pack?
WV: We never settle. We never want “good enough.” We never aim to make something that is just slightly better; we aim to break the mold entirely. We stand firmly on our robust history and the lessons it has taught us, all the while keeping our focus fixed on the future. We aren’t just dreaming of the future, we’re creating it by developing great products that serve our customers in their pursuit of excellence.
SB: The Ram’s Club is your ambassador program. Why is such a program important to the company?
WV: The Ram’s Club is a group of exceptionally passionate men and women who live and breathe what Christensen Arms represents: a commitment to stewardship of our natural resources, a passion for excellence in both self and gear, and an unending love of the shooting sports. This group is invaluable to us, as they not only serve as ambassadors for the brand and our products, but vice versa. They provide a crucial channel through which we receive incredible community feedback as we continue on our quest of continuous improvement.
WV: Flash Forged Technology is our groundbreaking innovation. It is 100-percent zero-waste manufacturing, Furthermore, the process creates stocks and components so light you have to feel them to believe it while still maintaining the supreme durability and quality you’d expect from Christensen Arms. It truly represents the latest in carbon-fiber structural manufacturing.
SB: In your career how has the job of marketing changed?
WV: When I tell people I’m in marketing, I still get
the response, “Oh, so you post to Instagram?” Which is to say, there is a lot that marketers do that no one ever sees or knows about. The role of marketers has gone from the days of Mad Men and old school clever advertising campaigns to nearly full-on psy ops. That’s not to say some of us aren’t still Mad Men at heart, but the needs have evolved. As marketers, we must be a seamless blend of the creative and the analytical, discerning enough to know what our customers want before they know themselves. We also must possess a thorough understanding of technology and digital practices and at the same time be cool like Fonzie. The role of a marketer continues to broaden. This ain’t your grandpa’s Madison Avenue anymore.
SB: How will your experience across multiple industries and product categories, as well as your knowledge in both B2B/B2C channels, combine to support the growth of Christensen Arms?
WV: Christensen Arms isn’t a one trick pony, and it needs someone who has an equal number of tricks up their sleeves. With my background in both the firearms and outdoor industries, I have an extremely broad understanding of the many ways in which customers experience the great outdoors as well as a passion for how our shooting sports segment plays a vital role in the conservation of the great outdoors. Christensen Arms serves customers through a wide range of channels, each of which has its own nuances and needs. Being a multi-faceted marketer will
help me to serve the needs of both Christensen Arms and its beloved customer base—both in the present and in the future.
SB: How will you introduce new audiences to the brand?
WV: Conservation is key. At the risk of sounding like a broken record, there are countless people who enjoy the outdoors. As people become more acutely aware of the fragile nature of the wilderness we love and cherish, they also become more and more curious about what they can do to help protect that same wilderness. This is an incredible opportunity for Christensen Arms, in particular, and the shooting sports industry, as a whole, to show new audiences how activities such as hunting can and do play a vital role in the conservation of the lands and animals on which we all so heavily rely.
SB: How do you intend to grow the overall presence of Christensen’s footprint in the firearms market?
WV: Through superior customer care and our intense dedication to innovation and producing the highest quality products possible. Customers in this space are highly discerning, and it is our goal to provide them with the absolute best gear possible. As customers continue to seek out the best of the best products, their search will continue to lead them to Christensen Arms. (christensenarms.com)
The Ranger bolt-action .22 incorporates innovative features found on the company’s flagship hunting rifles.
Three years ago, the confluence of a global pandemic and nationwide civil unrest stood the shooting sports industry on its head and forever changed the way many manufacturers and retailers do business. The events of 2020 transformed the landscape for buying groups, such as Nation’s Best Sports (NBS), too. Prior to that year, the Fort Worth-based purchasing group supported their members largely through annual in-person events. When public
gatherings were suspended due to the pandemic, the long-time industry leader quickly pivoted and developed a new business model, which has generated growth and enabled NBS to better serve retailers..
In 1956, a group of businessmen led by E. Claude Manning founded Nation’s Best Sports. When NBS president Jim Chandley came onboard in 1997, the buying group had 130 members. Today, NBS supplies more than 400
members with a much deeper and broader range of products.
For decades, NBS hosted three to four buying events each year. The shows featured a variety of brands and products as well as the largest manufacturers in the shooting sports industry. Then COVID-19 changed everything.
“All of a sudden, our model was taken away from us. We had to figure out how to continue with our business and do things completely different than we’ve ever done before—and it actually worked out quite well,” Chandley says. “We learned how to do a lot of events away from our traditional timeframes, which turned out to be a huge advantage to us.”
Although NBS has returned to holding in-person events, the structure has dramatically changed. Before 2020, members would devote their time at a show to researching products and writing several months’ worth of orders. It was exhausting, to say the least. Now, NBS events have become more of a social gathering where dealers can enjoy themselves while they build their businesses.
“It used to be that almost everything happened within three to four weeks of the show. Today, we have 12 months of regular events that actually have become much better for us, and much more efficient for the membership,” Chandley says. “It’s just turned into a totally
When the pandemic upended its business model, Nation’s Best Sports adapted.Jim Chandley, president of Nation’s Best Sports, a purchasing group based in Fort Worth, Texas. Sierra Bullets, known for producing a wide range of handgun and rifle bullets, is an NBS vendor.
different way that we run our business. It actually improved our business and our efficiency.”
The NBS team has been working harder than ever to strengthen relationships with manufacturers. When the industry faced historic shortages due to a broken global supply chain, NBS helped manufacturers distribute their products evenly across the group. They ensured that NBS members received their share of products, all the while enabling the manufacturers to maximize their output.
“We became much closer to our vendors, and we were a much better partner for them,” Chandley says. “Using the combined buying power of the entire company, we were able to get members a lot of product. It really made a huge difference for a lot of them. We were probably their only real source of firearms and ammunition throughout COVID. They really weren’t getting any from distribution.”
Every industry faces inherent challenges, and the shooting sports industry is no different. Chandley
regulations. To help retailers prepare for such uncertainties, NBS works with members to broaden their offerings.
“We encourage our membership to diversify and not be dependent on a single product or a single product category. We try to help them sell things that they normally wouldn’t attempt to try,” Chandley says. “It doesn’t mean you have to carry all of that stuff, but you have to diversify your product mix, and you’ve got to appeal to a broader range of customers. As the internet continues to take away brick-andmortar business, the more you can diversify, the more you can be an appealing destination store.”
Chandley believes the retailers who will succeed long-term are the ones who are currently investing in their storefronts and catering to all customers—especially women. Chandley predicts buying groups will play an even larger role in supporting these retailers going forward.
“I think the future looks good,” Chandley says. “I think buying groups have become increasingly important, and I think we’re increasingly necessary.”
(NATIONSBESTSPORTS.COM)
For 2023, retailers will see the emergence of some interesting and promising trends. The word “lightweight” appears in a majority of manufacturers’ descriptions of their new guns, with “easy” following not far behind. Increasingly, knowledgeable consumers are looking for guns that empower them to be better, whether they’re busting clays, taking down game, or enhancing their personal safety. For most, a lighter firearm means easier manipulation and less fatigue at the end of the day or shift. When companies step up and address consumer feedback with improved products, everyone wins.
Other interesting developments include the rise of the 2011-style single-action pistol. Competitive shooters were the first to turn on to the benefits of greater capacity in the responsive, 1911-inspired format. Recently, the trend is growing within the non-competition market also. And while the current season has seen less excitement over new rifle calibers, the 5.7x28mm is enjoying a revival. It’s easy to understand why, as the little cartridge performs well in both handguns and short- and mid-range rifle applications. And it does so while delivering very little in the way of recoil, providing a way for any new or seasoned shooter to enjoy multiple applications from the same load.
Bergara continues to push the envelope of accuracy via a pair of ground-breaking technologies with their carbon barrels and carbon stocks.
First is a development Bergara calls the B-14 Squared Concept. This involves adding a proprietary carbon-fiber monocoque stock to the line, the internal structure of which provides greater rigidity and strength.
The new Crest takes advantage of the B-14 Squared Concept by utilizing the carbon-fiber monocoque stock paired to a 410 stainless-steel 20- or 22-inch barrel. Other features include a 90-degree bolt-throw angle, cone-shaped bolt-nose ejector (which assures smooth feeding), a sliding plate extractor, and a hinged floor plate or detachable magazine, which accepts ACIS-sized magazines. The two-position safety is part of the trigger assembly. It allows the rifle to be unloaded while in the safe position. Finished in Sniper Gray Cerakote. Unloaded weight is 6.8 pounds. SRP: $1,699.
“Lightweight” and “easy” are two hallmarks of the new crop of firearms.
Second, Bergara adds carbon barrels to some of their Wilderness line. The HMR Carbon Wilderness features the Bergara B-14 action that includes a springloaded ejector, side-mounted bolt stop, and a fluted 4140 chromoly steel one-piece-bolt body. It also features the carbon barrel in (20, 22, or 24 inches, depending on the caliber) and accepts an ACIS-sized magazine. Other features include a side-mounted bolt stop and a 90-degree bolt-throw angle. The two-position safety is part of the trigger assembly. It allows the rifle to be unloaded while the safety is engaged.
Available calibers are 6.5 PRC, .308 Win., and .300 Win. Mag. Unloaded weight is 7.15 pounds. SRP: starts at $1,599. Like all other Bergara rifles, it delivers sub-MOA accuracy.
The Ridge Carbon Wilderness also utilizes a carbon-fiber barrel (20, 22, or 24, inches, depending on caliber). It is available in a gray Cerakote stock in 6.5 Creedmoor, 6.5 PRC, .308 Win., and .300 Win. Mag. Unloaded weight is 6.4 pounds. SRP: Starts at $1,399. (bpioutdoors.com)
The Little Badger Take Down Xtreme is the newest addition to the Little Badger series of survival rifles from Chiappa Firearms. A simple knob transforms this rifle into a packable two-piece gun that fits perfectly in its floating, water-resistant tube. Weighing only 2.9 pounds, the Little Badger Take Down Xtreme offers a next-level advantage for shooters and hunters looking to achieve complete versatility packed into a minimalist design. (chiappafirearms.com)
Christensen Arms continues the effort to please backcountry hunters with the addition of two Optifade camo patterns on their Mesa FFT rifles. Choices are Optifade Subalpine on the stock, with black nitride barrel/action, or a stock with Optifade Elevated II camo and tungsten-finish barrel and action.
A wide range of rifles are made for each camo design. The Subalpine pattern is offered in four different chamberings and barrel lengths of 20 or 22 inches. Or choose the Mesa Elevated II with a 20-inch barrel and three different chamberings. This model is made to be light and ready for long days afield, with a base weight of 5.5 pounds. A removable radial muzzle brake is included on all Mesa FFTs. All are backed by Christensen Arms’ sub-MOA guarantee. SRP: begins at $1,699.99. (christensenarms.com)
The CVA Cascade XT (X-Treme) sports weight-reducing flutes and a radial muzzle break as standard equipment. The 4140 carbon-steel No. 5 taper barrel in Cerakote Graphite Black is the heaviest in the Cascade Series, designed to provide superior accuracy capability. The threaded muzzle will also accept a suppressor. The two-position safety is conveniently located for natural and instantaneous operation. And loading is a breeze with its four-round (shortaction), flush-fit, detachable magazine. Available in 22- or 24-inch barrel lengths in Realtree Hillside camo. Available calibers are 6.5 Creedmoor, .308 Win., .450 Bushmaster, 350 Legend, 6.5 PRC, 7mm Rem. Mag., and .300 Win. Mag. Unloaded weight is 7.5 pounds. SRP: $850. (bpioutdoors.com.com)
Mossberg is now offering the latest Hornady Precision Rifle Cartridge, the 7mm PRC, in its series of Patriot Predator bolt-action rifles. Designed to outperform existing 7mm cartridges in a standard long-action rifle, the 7mm PRC is a match-grade cartridge that delivers consistent velocity and repeatable accuracy. As such, the 7mm PRC is the perfect “match” for Mossberg’s suppressor-ready Patriot Predator platform. Two synthetic-stocked models are available, both of which feature a barrel length of 24 inches and a 1:8 twist rate to maximize the performance of the 7mm PRC cartridge.
The Patriot Predator bolt-action is based on Mossberg’s proven twin-lug push-feed machined-steel action, which is fed from a flush-fit polymer magazine. The free-floating, carbon-steel fluted barrel is threaded for a suppressor or muzzle brake and includes a protective thread cap.
For the addition of optics, the Patriot Predator is equipped with a receiver-mounted Picatinny rail. Patriot rifles feature Mossberg’s patented LBA (Lightning Bolt Action) user-adjustable trigger with a 2- to 7-pound range of adjustment for consistent shot placement. Rounding out this full-featured rifle is an oversized bolt handle, a spiral-fluted bolt, and sling swivel studs.
Stock options include a Flat Dark Earth stock with matte blue metal finish and TrueTimber Strata camouflaged stock with complementing Patriot Brown Cerakote metal finish. SRP: $519-$616.
The Patriot LR Tactical Rifle line consists of three models: 6.5 Creedmoor (22-inch barrel), 6.5 PRC (24-inch barrel), and .308 Win. (22-inch barrel). The stock is user-adjustable for length of pull by the use of three spacers, and the comb/cheekrest height is user-adjustable up to two inches.
The MDT stock has aluminum V-Block bedding for improved accuracy and an M-LOK compatible forend. Other standard features include a patented LBA adjustable trigger, suppressor-ready threaded barrel with removable cap and an 11-degree match crown, oversized bolt handle, spiral fluted bolt, topmount Picatinny rail/scope base, and 7-round or 10-round MDT AICS-style magazine. The patented LBA Adjustable Trigger is user-adjustable from 2 to 7 pounds. The trigger guard is oversized for use with gloved hands, and there is an integrated magazine-release lever.
(mossberg.com)
The Ascendant All-Terrain Hunter series represents the first of a new breed of AR-platform rifles by Rock River Arms designed to meet the criteria of shooters who want the best unified and purpose-built firearms ready to roll right out of the box.
RRA designers selected three chambers for the Ascendant All-Terrain Hunter series to launch the Ascendant program: .223 Wylde, 350 Legend, and .450 Bushmaster. Beyond the hunting caliber chambering, each Ascendant ATH is built with features that maximize accuracy and reach new performance levels in a hunting rifle. All barrels are made of high-quality 416R stainless steel and are media-blasted to matte finish to reduce glare in the field. They are also cryogenically treated for maximum stability and accuracy.
To minimize weight in the field, RRA’s lightweight handguard is employed. A full-length Picatinny top rail is integrated into the handguard, providing room for mounting IR or thermal optics ahead of the scope. For the trigger, RRA tapped TriggerTech for their precision Diamond Single-Stage AR15 cartridge trigger. This is a true zero-creep trigger with an extremely short overtravel that practically eliminates shooter-induced shot disturbance. It is also adjustable from 1.5 to 4 pounds of pull. Each Ascendant ATH rifle comes with one of two Vortex variable-power optics: the Viper HS 4-16x44mm or the Strike Eagle 1-6x24mm. Each use RRA’s robust, Hi-Rise Cantilever scope mount with 30mm rings. This is a heavy-duty mount with integrated rings and a one-piece clamping bar that ensures a solid mount to the Picatinny rail. Backing the Ascendant ATH is Magpul’s new PRS Lite stock. The PRS Lite stock allows the shooter to achieve a comfortable, custom fit. SRP: $3,020$3,235. rockriverrms.com)
Ruger’s breakout design, the LC Carbine, chambered in 5.7x28mm, may take some retailers by surprise. But, considering that Ruger reawakened the 5.7 market about a year ago with the Ruger-5.7 Pistol, maybe it’s not such a surprise after all.
The design is a fresh interpretation in the semi-auto carbine category. Space is saved with bolt-over-barrel configuration, and the pistol grip doubles as the magazine well. But its compact utility doesn’t end there. A folding stock and adjustable length of pull make it portable and ready for youth or adult shooters. Blazing ballistics and low recoil of the 5.7 load qualify it as a candidate for long shots on vermin, when fitted with a magnifying optic, or target practice or pest control at closer ranges using the included fold-down iron sights installed on the LC’s full-length Picatinny rail. Those who want to avoid scaring coyotes or hogs can add a suppressor to the threaded 16.25-inch barrel.
Ruger packed a lot of handy features into this 5.9-pound package. There’s an M-LOK rail on the forend for accessories, and multiple QD sling sockets are included. The safety is ambidextrous; the charging handle is reversible. This should be a great gun for learning the basics and for real work in the outdoors. Low-capacity and fixed-stock models suited to restrictive states are available, too. SRP: $979. (ruger.com)
Early 2023 marks the release of a re-designed straight-pull Impulse big-game rifle, the Impulse Mountain Hunter. In response to customer requests for a lighter rifle that’s easier to tote over long distances in the western backcountry, Savage shaved off some bulk on the earlier Impulse, but retained beloved features like the AcuTrigger and AccuStock. The carbon fiber-wrapped 22- or 24-inch stainless-steel barrel by Proof Research will deliver accuracy for those across-canyon shots. Also on board is a muzzle break. The dark gray synthetic stock is fitted with a one-piece 20 MOA Picatinny rail, ready to carry a suitable scope. The aluminum receiver and overall emphasis on lightness should please any big-game hunter whose pursuit requires hiking. It’ll be available in nine popular chamberings for big game. SRP: $2,437.
Never loathe to embrace new cartridges, Savage also announced that the existing Apex, Impulse, Timberline, High Country, and UltraLite lines will now be chambered in 7mm PRC. This new cartridge, launched by Hornady, boasts a high ballistic coefficient and uses common, temperature-stable, magnum-speed propellants. Prices range from $709 to $2,437, depending on model and specs.
The 110 Carbon Predator joins the iconic Model 110 bolt-action family. Weighing in at trim 6.5 pounds, the rifle features the user-adjustable AccuTrigger, a crisp, matte-black carbon-steel receiver, and a carbon-fiber-wrapped PROOF Research stainless rifled barrel with threaded muzzle. Other key features include an AccuStock with AccuFit Technology and an AICS detachable-box magazine. Available calibers are 6mm ARC., .223 Rem., .22-250 Rem., .308 Win., 6.5 Creedmoor, and .300 BLK. SRP: $1,695.
(savagearms.com)
shotguns
American Tactical is doing both stateside manufacturing and importing of guns these days. Reflecting that development, the company has dropped “Imports” from its name. That said, it remains in the import game, as evidenced by a new Turkish import—a Mossy Oak Turkey Camo edition of the Cavalry over-and-under. Its three-inch chambers are available in 12 and 20 gauge and .410 bore. A fiber-optic sight sits at the end of the 22-inch blued barrel. The aluminum receiver is drilled and tapped for a Weaver rail. Five chokes are included. SRP: $699.95.
(americantactical.us)
Benelli rose to meet consumer demand with new 28-gauge guns in the Super Black Eagle 3 (SBE 3) series. This semi-auto has a three-inch chamber and numerous synthetic stock patterns. It is available in two barrel lengths. Shooters in tight, close-range environments should be pleased with this maximum 5.6-pound shotgun that has glove-ready controls for tough, cold-weather hunts. SRP: starts at $1,799. Also new is a pump shotgun—the 20-gauge Nova Turkey. It has a 24-inch barrel and a Mossy Oak Bottomlands finish. Benelli says this gun is tough, reliable, yet light for the run-and-gun turkey hunter. Safety was also in mind, as the design allows the chamber to be cleared while not autoloading the next round in the tube. The Nova Turkey also is priced to allow the entry-level hunter to score his or her own Benelli for only $559. (benelliusa.com)
Previously only available in 12 gauge, 20 gauge, and .410 bore, the 202A is now offered in a 28-gauge and a .410 compact model. The break-open 202A aluminum frame not only delivers versatility and affordability, but makes for a lightweight yet exceptionally strong shotgun that will handle 2.75-inch and 3-inch shells reliably.
The 202A is constructed with a checkered walnut stock and forend complete with a rubber recoil pad. Chrome-lined, vent-rib barrels with extractors feature Beretta/Benelli Mobil choke threads and include five extended choke tubes (C, IC, M, IM, F). The aluminum receiver is laser-engraved with a classic-style design featuring a hunting dog. The 202A also features a single-selective trigger with mechanical reset and a fixed fiber-optic front sight. (charlesdaly.com)
The just updated 712 semi-auto, known for soft recoil, is an economical, do-everything scattergun that will move from clays to game with ease. The 712 G3 has a matte-black receiver and barrel, backed by two choices of camo patterns on a synthetic stock or a checkered walnut stock. Barrel length is 20 to 28 inches, depending on package. Two interchangeable pistons allow the user to customize recoil from soft, for clay sports, to stronger for game loads. It’ll accommodate 2.75- and 3-inch shells. Five choke tubes are included for further refinement of shot patterns. Ergonomic updates include a thicker recoil pad and taller comb for quick, comfortable handling. The 712 G3 includes a stock/receiver shim system to accommodate left-handed shooters. An oversize, front-of-trigger safety and charging handle keep it easy to use while wearing gloves. SRP: $579-649. (cz-usa.com)
The DF-12, a 12-gauge gas autoloader, is the latest addition to the VTS line. This modern sporting shotgun is attractive for its toughness, ambidextrous controls, and easy field stripping. Three chokes are included, allowing it to run loads from bird shot to heavy slugs through the 18-inch barrel. It’s magazine-fed, chambered in three-inch magnum, and will accommodate 3- and 2.5-inch shells. Two five-round mags are included; two-round magazines are available. Among other features is a removable A2-style carry handle and flipup rear and front sights for tactical use.
Escort describes the DF-12 as “overbuilt.” Its tough alloy upper and lower combine to make an 8.9pound shotgun. The chromed barrel is corrosion-resistant. A reversing charging handle makes it southpawfriendly. This should be one tough contender for a shotgun that can move between home defense and game.
(escortshotgunsusa.com)
Join the industry’s leading executives and marketing professionals for two days of insights, education, and more networking opportunities than ever before at the NSSF Leadership and Marketing Summit, May 8-10, in Savannah, Georgia. Combining elements from two of NSSF’s most popular events, the Industry Summit and CMO Summit, this is an industry super-conference you don’t want to miss. Attendance is limited, so register today.
REGISTER TODAY
NSSF.ORG/SUMMIT
Franchi has launched new variants of its autoloader Affinity waterfowl line. The new Affinity 3 is offered in 12 or 20 gauge, with a Mossy Oak Bottomland or RealTree Max-5 pattern synthetic stock. The 12 gauge is available with a 26- or 28-inch barrel; the 20 gauge has a 26-inch barrel. Steel surfaces are Cerakoted in brown or bronze. Capacity is 4+1. Also in the mix is a left-handed option in 20 gauge, a complement to the existing left-handed 12-gauge model. Affinity 3 is made for the hunter who wants a light-swinging gun that runs both 2.75- and 3-inch shells. SRP: $1,099.
Traditionalists have not been forgotten. Waterfowl hunters who prefer a walnut stock coupled to an Italian scattergun, but don’t have a small fortune on hand, have a new, lightweight choice in the form of the 20-gauge Instinct L. This over/under has a 26-inch ventilated barrel and vented ribs. It joins its 12-gauge stablemate of the same name. SRP: $1,449. (franchiusa.com)
FN has added a subcompact pistol to its compensator-equipped Edge series within the Model 509 lineup. The 509 CC Edge with a 4.25-inch barrel is available with 10-, 12-, and 15-round magazines. It’s offered in gray and black/gray. What sets the 509 CC Edge apart from other compensated guns is its field-strip procedure, which FN claims is the fastest in the industry among compensated pistols. It stays on trend with a flat-face trigger and pre-installed optic or slide cut for a low-profile setting for an optic. SRP: $1,569. (fnamerica.com)
Last year Bond Arms released a centerfire variant of its super-slim derringer Stinger line. Now comes the Stinger in .22 LR. That’s not the only news, though. These little guns were originally crafted from aluminum, but a sudden supply stoppage forced a change to steel construction, something already deeply familiar in the Bond Arms shop. In rimfire configuration, the steel Stinger remains so light that pocket carry with it remains very discreet. And with virtually no recoil, anyone in the family can enjoy the .22 LR Stinger. SRP: $269. (bondarms.com)
The Equalizer is a carry gun that borrows numerous elements of their popular and easy-racking EZ series while answering the call for better capacity in a small package. It has a 3.7-inch barrel and magazines that hold 10, 13, or 15 rounds. Its singleaction trigger has a palpable, audible reset. A straighter, 18-degree grip angle will please many shooters who find more common angles uncomfortable. Thumb safety is optional. The slide is optics-ready. The Equalizer will surely be the answer for S&W customers who love the ergonomics of the EZ model, but found it a tad too big for concealment use. SRP: $599.99.
Built for competition right out of the box, the Competitor comes with a 5-inch barrel, has an enhanced sear for lighter, crisper trigger let-off, and includes a flared magazine well for fast and efficient reloads. Boasting a new look, the aggressive lightening cuts on both the top and sides of the slide ultimately reduce the amount of weight in front of the chamber and, in return, help improve the recoil balance point. The slide is cut for optics, but includes a fiber-optic front sight and a blackedout serrated rear sight. The Competitor comes with an oversized mag release that is reversible for both right- and left-handed users and ships with a total of four magazines. Choose from models available in 10+1 or 17+1 round capacities with a Tungsten Gray Cerakote. SRP: $999. (smith-wesson.com)
Springfield Armory broke perhaps the biggest pistol news of 2022 when they announced their first 2011—the DS Prodigy. As the name implies, it has a double-stack magazine with 17- or 20-round capacity. There is also a 26-round optional mag. The DS Prodigy is currently available only in 9mm.
Rather than making consumers wait for one small line extension at a time, Springfield took the bold step of releasing four editions at once. There’s a 4.25-inch barrel size and a governmentsize Prodigy, each of which is offered with or without the company’s HEX Dragonfly red-dot optic. An ambidextrous safety is standard. Each version ships with a HEX-compatible mounting plate. Other plate footprints are available for purchase through SA’s Agency Optic System store.
Like the single-stack Emissary, the DS Prodigy has a hammer-forged slide and forged stainless match-grade bull barrel with 1:16 twist. The railed Prodigy design is less angular than the Emissary, but the heft remains. SRP: $1,499, without optic; $1,699, optics preinstalled. (springfield-armory.com)
Keeping with the trend of companies releasing micro-compact models and then moving up to larger editions, the new 9mm GX4XL takes the GX4 to “XL” status from an additional inch on the slide, which is gas nitride-coated carbon steel. It encases a 3.71-inch, DLC-coated stainless-steel barrel.
The T.O.R.O. (Taurus Optic-Ready Option) slide is available for the GX4XL. This no-plate mount fits several current carry optics including, but not limited to, Shield, Trijicon, Holosun, Riton, and Sightmark models.
Capacity remains 11 or 13 rounds, with a 10-round option available. Among other standard features are a flat-face trigger, serrated blackout adjustable rear sight, and two backstrap choices. SRP: $429 standard slide; $459, T.O.R.O. slide without optic; $549, with a factory-installed Riton optic and BUIS. (taurususa.com)
This importer/reseller is now offering a set of revolvers that bridge the gap between old and modern. The single-action TC9 line is chambered in 9mm, with the profile of the 1873 Cattleman.
Two sizes/styles of TC9 are available. The armysize model has a 5.5-inch barrel, is 11 inches long overall, and weighs 2.4 pounds. If a consumer prefers a smaller wheelgun, it’s also offered in a 4.74-inch barrel, 10.25-inch length, with a 2.3-pound frame. Both carry six rounds, and both have the option of large, checkered walnut grips and blued finish ($588.14), or two-piece black plastic grips with color case hardening ($546.39).
(taylorsfirearms.com)
The SAR9 Compact X DNA comes directly from the SAR9 pistol that was originally designed and engineered to compete on the world stage as a military sidearm. Now SAR USA is offering the 9mm SAR9 Compact X package that includes a paddle holster, double-mag pouch, magazine loader, and accessory flashlight. All are packaged in a rugged carrying case.
The SAR9 Compact X striker-fired pistol features a lightweight polymer frame with accessory rail, serrated slide with Cerakote platinum finish, and a 4-inch hammer-forged barrel with recessed crown for increased accuracy.
With a three-dot sight, optic-ready mount, and a choice of three insertable back straps to personalize your fit, the SAR9 Compact X points naturally and is a pleasure to shoot. Its low barrel axis-to-grip ratio lessens muzzle climb, and the 20-degree grip angle provides superior control and fast second-shot recovery. Couple these features with an ambidextrous safety trigger that is smoother than a double-action revolver, and the SAR9 Compact X becomes the perfect carry pistol.
The SAR9 Compact X incorporates a unique safety trigger that features a tab safety in the center to prevent inertial discharges should the gun be dropped onto the rear of its slide. There is also a bright-red insert at the top that is visible from the side. This feature enables the shooter to see, at a glance, whether the gun is cocked or not, even from a distance. The SAR9 Compact X comes standard with two 15-round magazines. For compliant-restricted states, two 10-round magazines are included. SRP: $632. (sarusa.com)
Life at the top isn’t easy. Company CEOs need a skill set that includes the ability to keep a lot of balls in the air at the same time. And, if the company is publicly owned, as is the case with Smith & Wesson, those balls include investors, the SEC and other government regulators, along with, of course, shareholders, Wall Street analysts, dealers, and customers.
Mark Smith, president and CEO of Smith & Wesson, knows this well. A busy man, he is currently overseeing the company’s move to Tennessee as well as the rollout of the new products that are so vital to the company’s ongoing financial health.
Smith & Wesson has a long history with Springfield, Massachusetts, and it’s been a mainstay of the region’s economy since 1852. But last year, S&W announced it was leaving Springfield for Maryville, Tennessee. It’s part of an ongoing exodus by firearm manufacturers away from states with anti-gun legislatures or business environments that inhibit growth.
When the company announced the move in late 2021, it said it intended to move its headquarters and significant elements of its opera -
tions to Maryville, just south of Knoxville. At the time Smith said, “This has been an extremely difficult and emotional decision for us, but after an exhaustive and thorough analysis, for the continued health and strength of our iconic company, we feel that we have been left with no other alternative.”
He specifically cited proposed legislation in Massachusetts that, if enacted, would prohibit the company from manufacturing certain firearms in the state. “These bills would prevent Smith & Wesson from manufacturing firearms that are legal in almost every state in America and that are safely used by tens of millions of law-abiding citizens every day exercising their Constitutional Second Amendment rights, protecting themselves and their families, and enjoying the shooting sports.”
Because the products in question make up more than half of Smith & Wesson’s profits, the company felt it had no alternative but to relocate to a more firearm-friendly state. Smith indicated that the company vetted a number of locations, and then made the decision to relocate 750 jobs and its headquarters to Maryville. Key factors in the decision included support for the Second Amendment, a business-friendly environment, quality of life for S&W employees, cost of living and affordability, access to
higher-education institutions, availability of qualified labor for its operations and headquarter functions, and favorable location for efficiency of distribution.
As part of this strategic move, the facility in Springfield will be reconfigured, but will remain operational. Forging, machining, metal finishing, and assembly of revolvers will be done there. The new facility that is being built in Maryville will contain the company’s headquarters, plastic-injection molding, pistol and longgun assembly, and distribution.
Ground broke last year, and Smith recently told SHOT Business, “The move to Tennessee is in full swing. We’re working tirelessly to ensure that we continue to service our customers as we prepare to move to Maryville. Construction of the building is progressing well. At this point, we have walls raised around the plant, and structural steel for the office space is now going up. Parallel to construction, we’ve started a remote office in downtown Maryville that houses over 60 employees.”
It’s no secret that new products are the lifeblood of the industry, and Smith is pleased with the recent launch of the Equalizer, a new microcompact 9mm.
The ability to multi-task is a key attribute for a successful company executive. Just ask Mark Smith, CEO of Smith & Wesson.
by Slaton L. White
“We’re excited about the introduction of the Smith & Wesson Equalizer. We saw the traction around our Shield EZ product and heard the consumers asking for certain features that weren’t available in the original version. We took the opportunity to listen to our consumers and came up with a more broad-based option that fits nicely between the Shield Plus and Shield EZ offerings we already had in the market.”
Smith believes consumers will eagerly embrace this new arrival. “The Smith & Wesson Equalizer is truly an all-purpose pistol,” he says. “We’ve included features like an optic-ready slide, under-mounted rail, and a 15-round magazine to accommodate those who would use it for home defense. You can also size down the entire gun and run it with a 10-round flushfit magazine for an ideal concealed carry footprint. Compatibility with Shield Plus magazines and using the same holsters that were available for the 9mm Shield EZ ensured that there was an abundance of aftermarket support already available for consumers looking to buy right away at launch. For those who needed the easier-racking slide, we’ve introduced our next-gen EZ technology to the Equalizer, resulting in a much-easier racking slide. And for those who have issues loading the magazine, we’ve included a Maglula loader to overcome that hurdle.”
If all this isn’t enough on his plate, last summer Smith had to deal with the U.S. Congress, specifically a hearing by the U.S. House of Representatives Oversight and Reform Committee, the sole purpose of which was to vilify the industry. He was unable to attend in person due to a scheduling conflict, but he delivered a robust defense of the industry in a forceful statement that was posted on the company’s Twitter account: “Some have had the audacity to suggest that after they have vilified, undermined and defunded law enforcement for years, supported prosecutors who refuse to hold criminals accountable for their actions, overseen the decay of our country’s mental health infrastructure, and generally promoted a culture of lawlessness, Smith & Wesson and
For those who need an easierracking slide, S&W has introduced its next-gen EZ technology to the Equalizer, resulting in a much easier slide rack.
other firearm manufacturers are somehow responsible for the crime wave that has predictably resulted from these destructive policies. But they are the ones to blame for the surge in violence and lawlessness, and they seek to avoid any responsibility for the crisis of violence they have created by attempting to shift the blame to Smith & Wesson, other firearm manufacturers and law-abiding gun owners.
“We will continue to work alongside law enforcement, community leaders and lawmakers who are genuinely interested in creating safe
neighborhoods. We will engage those who genuinely seek productive discussions, not a means of scoring political points. We will continue informing law-abiding citizens that they have a Constitutionally-protected right to defend themselves and their families. We will never back down in our defense of the Second Amendment.”
The statement eloquently sums up another vital quality required by an effective CEO: leadership.
(smith-wesson.com)
“We will continue informing law-abiding citizens that they have a right to defend themselves and their families. We will never back down in our defense of the Second Amendment.”
Today’s world is filled with dangers ranging from riots to car jackings to random unprovoked street assaults. And the misguided “Defund the Police” movement is only making things worse. As a result, more and more Americans are better equipping themselves to defend against these threats. The more than five million new gun owners who purchased a first firearm in recent years bears proof to this “you-are-on-your-own” reality.
So, what’s trending in personal defense that can help anyone better prepare for the potential problems? Firearms, the right accessories, and more are the answers for many. As a retailer, all this behooves you to keep up with this trend to better serve your customers.
“Lots of people are getting into the AR-platform firearms—and AR-style pistols—including more and more women,” says Alex Cobb, a reserve deputy in western North Carolina and a certified firearms safety instructor who teaches numerous firearms courses that are always filled to capacity. “They are buying those for home-defense purposes.”
He also indicates that stun guns and pepper spr ays are frequent topics in his personal-safety classes, as are concealed-carry purses and all types of accessories designed with women in mind.
“Women are also interested in holsters that work for them, because women’s clothing does not permit pistols concealed in a pocket like a man’s jeans often do,” says Cobb.
He also indicated that small safes for in-home use (in or around the nightstand) and in vehicles continue to be trending.
A leader in the AR/MSR market category is Springfield Armory. The company’s Saint rifle and Hellion AR pistol are both garnering a lot of attention.
HOLSTERS
These days, Americans are obsessed with personal security— and with good reason.
Versacarry offers a wide range of holsters, including several styles of shoulder holsters that are once again gaining attention.
growing. Manufacturers, like Tuffy Security Products, offer specialized safes to fit specific vehicles, including under the backseat of a Ford F-150. The company also manufactures full replacement consoles for a wide range of vehicles that are lockable and nearly indestructible.
Tuffy’s vehicle safes are small, easy to carry, and lock inside any vehicle with a stout provided cable. SnapSafe (a division of Hornady) also offers similar models. These safes can be locked to the base of a vehicle seat and pushed under for out-of-sight security. Gunowners, as well as travelers with valuables, are finding many uses for these affordable and functional safes. Browning also offers a small portable pistol safe—the ProSteelPV Portable Pistol Vault with a key lock for around $75.
Also worth noting is the trend in gun cases that do not look like standard gun cases. These are becoming increasingly popular in states with so-called “red-flag” laws where nosy neighbors can turn in anyone they see with a firearm or gun case. These incognito gun cases look much like musical instrument cases, sports equipment, or medical-device containers. Hazard’s Battle Axe guitar-shaped gun case is a good example.
More and more pistol owners are adding red-dot sights to their firearms, so holster manufacturers are offering optics-ready holsters. Technology has also entered the holster arena.
“1791 Gunleather is now offering ultra-custom Light Bearing Holsters that can be shaped to fit—and hold—nearly any firearm,” says Janette Palmer, 1791 Gunleather’s national sales manager. “These holsters use Memory-Lok technology and can also be re-molded to fit nearly any firearm with a light, laser sight, and any under-railmounted accessory. The uses are nearly unlimited because you heat these holsters inside a bag that is submerged in a hot-water bath (not the microwave) to reshape them.” The company also markets a unique optic-ready paddle holster and a smaller BHC Multi-fit belt holster designed for carrying and securely holding a wide range of compact pistols.
Another holster manufacturer, Versacarry, offers a wide range of holsters, including several styles of shoulder holsters that are once again gaining attention. The company also offers the Modular Bag Holster, a holster that will adjust to fit nearly any handgun and that can be securely placed in any bag, including purses and backpacks. The holster secures to the selected bag with Velcro and an adhesive patch.
Vehicle break-ins—even into law-enforcement vehicles—are rising because criminals are searching for guns. The number of small invehicle safes available on the market is rapidly
Camera systems installed near a homeowner’s front door are also garnering attention. All types of home-security cameras are available, most of which are easy to install.
Innovative homeowners are now using many of the widely available trail cameras with
Browning offers a small portable pistol safe—the ProSteelPV Portable Pistol Vault with a key lock.
phone-call capabilities to remotely watch—and instantly report movement—at places ranging from a backcountry cabin to their backyards and backdoors. The uses are nearly unlimited for these trail cameras, some of which are now offered in gray rather than camo, and the technology and features are evolving rapidly. GSM Outdoors/Muddy is one such supplier. Their Morph, Merge, and Manifest cameras are packed with technology. Outdoor Technology Limited offers security cameras, and the new gray ODE4G-LTE 4G trail camera can be used for home surveillance and is operated via an app.
Shopping centers, schools, many public sports facilities, and other public places are often classified as gun-free zones, so those bent on doing harm to others start their mayhem in those areas. The result: more and more shoppers, adults of all ages, and school kids are carrying or using body armor and bulletproof protective plates.
There are several sources for these protective products, such as Premier Body Armor, Streetwise Security Products, and Guard Dog Security. All sell inserts that can be slipped
inside any daypack, briefcase, purse, or gym bag. Most plates are up to level IIIA protection, but various levels of protection are available, and trauma pads are also offered. In case you are wondering, there are also stab-resistant plates available. This market segment will continue to gain attention and grow.
Another new innovation in personal-protection armor is Premier Body Armor’s Everyday Armor T-shirt. It is made in the USA and provides Level IIIA protection without awkwardness or having to adjust lifestyles as some bulletproof vests require. The T- shirt is constructed of a proprietary moisture-wicking, anti-microbial compression fabric with two armor pockets (front and rear) that are specifically designed to accept Premier Body Armor's Level IIIA (7.75x12.75-inch) vital-protection ballistic inserts. The new Everyday Armor T-Shirt weighs less than one pound and is only .22-inch thick. SRP: $279.
In tandem with the growth in concealed-carry firearms, we’re seeing a surge in everyday carry knives (EDC) as well. Buck Knives, a leader in this area, recently released several new knife
models based on customer requests. Many EDC knives are lightweight and have a single, long, drop-point blade. Many models are folders equipped with a pocket clip so that the knife can be secured inside a pocket but at the same time be readily available. These knives also tend to be thin and easy to open. The company also offers automatic knifes (not switchblades) that open with a push of a button.
Many attacks and unexpected encounters happen during night because bad guys like operating under the cover of darkness. This behavior has led to more and more gun owners carrying small pocket flashlights as a supplementary means of personal protection.
A top lighting source is Streamlight. The company’s new waterproof Wedge light produces 300 lumens of bright white LED light for up to three hours. Designed for in-pocket carry, the Wedge is approximately five inches long, weighs a mere three ounces, and has a retention clip.
Although multi-gun and long-gun vaults from sources like Browning and Cannon continue to
find their places in many homes, the homeowner with only a pistol and a few valuables requires smaller options, such as between-the-wall-studs safes that can be installed in about an hour in a closet or behind a large framed photo on a wall. You must cut sheetrock, inset the safe, and bolt it to the wall studs. Numerous sizes and styles are available, and there is even a newer model designed to hold long guns. These systems continue the out-of-sight, out-of-mind trend in valuables storage for many homeowners.
Homak Security, Stack-On, Hayman Safes, and SnapSafe are some manufacturers that are leading the trend.
Some gun owners and homeowners are also turning closets and other spaces into saferooms and larger gun vaults. The trend is up also for installable vault doors from sources such as Browning and SnapSafe. Browning’s Vault door uses 22 locking bolts for the ultimate in security. SnapSafe’s Aux Vault Door weighs in at 350 pounds and features a 12-gauge steel door and door frame.
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Shooting sports businesses can write off expenses incurred when attending a trade show, seminar, or convention. But you need to follow guidelines set by the Internal Revenue Service.
by Mark E. Battersby
They’re back! That’s right, acquiring knowledge, having fun, and reaping the many benefits of attending events such as the annual SHOT Show, the NRA’s annual Meeting and Exhibits, or one of the many NICS Retailer events are once again possible. While not all conventions, trade shows, seminars, and events are “in person,” tax write-offs—and restrictions—new and old are in place for those attending or participating in either.
Not too surprisingly, the tax rules have changed, and there are new write-offs strictly for those attending remote events, seminars, and the like. A new, temporary write-off for 100 percent of some food and beverage costs, new per diem rates, and a recently increased standard mileage rate are just a few of the things a shooting sports retailer faces today.
Generally, a shooting sports business or an independent, self-employed sales representative can deduct ordinary and necessary expenses incurred when traveling on business. Meeting the requirement of
being “ordinary and necessary” business expenses, and if the trip is completely business-related, the full cost is deductible including travel by plane, car, bus, or train between the attendee’s home and the destination; transportation at the destination, including from the airport to the hotel, the hotel to the event, and even the cost of a car rental; actual or standard mileage costs of using a personal or business vehicle for the trip; parking, tolls, and other costs associated with the use of the vehicle; lodging; meals (either the actual cost or the IRS’s per diem allowance); dry cleaning or laundry services; tips related to any of the above.
Today, and at least until 2026, employee business expenses cannot be taken as a personal itemized deduction. The shooting sports business, along with the self-employed and independent contractors can, of course, continue reaping tax savings when attending events in-person or remotely.
The expenses outlined above can be deducted by the business for owners and employees attending a convention or trade show within the United States, so long as it can be shown that attendance benefited the business. This applies to workshops, conferences, and seminars as well as to actual trade shows and conventions.
However, while travel expenses are among the most common business expense deductions,
this type of expense can also be one of the most confusing. Fortunately, things can go a lot smoother when using the IRS’s standard expense deduction.
The IRS’s per diem rules greatly simplify the process of substantiating business travel expenses. Originally designed for federal employees, the per diem is a daily allowance for specific travel expenses that can be used by private employers and is accepted by the IRS.
While the per diem amount does not cover the transportation to out-of-town events or other business destinations, it does cover lodging, along with meals and incidentals, once an attendee arrives at the event.
Updated every year, the per diem rates change as cost rise. The per diem rates include three components. Meals and incidental expenses (M&IE) “high/low” rates are $296 for travel to any high-cost locality and $242 for travel to any other locality in the continental United States. The amount of the high rate treated as paid for meals is $74, $64 in any other locality. Incidental expenses only cover such things as fees, tips, and the like and remains at $5 per day. High cost cities and locations covers the cost when business requires visiting a more expensive destination.
Generally, there is no tax deduction for a spouse, dependent, or any other individual traveling with an attendee. In order for their travel expenses to be deductible, the spouse or other individual must also be an employee of the business and it must be for a bona fide business purpose. Although not deductible, those accompanying spouses, family members, or friends can stay in accommodations that are priced “per room” without jeopardizing the attendee’s deduction. When driving, rarely does an extra passenger add to the expense.
When it comes to travel that is both businessrelated and personal, the IRS frowns at anyone trying to classify a nondeductible personal trip as a deductible business trip. Fortunately, convention-related expense deductions have long been possible even if part of the trip included personal vacation time.
Traveling to a destination and engaging in both personal and business activities means deducting traveling expenses to and from the destination only if the trip is primarily related to the shooting sports business.
The IRS frowns at attempts to classify a nondeductible personal trip as a deductible business trip.
Generally, a shooting sports business or an independent, self-employed sales representative can deduct ordinary and necessary expenses incurred when traveling on business.
If the trip is primarily personal in nature, none of the traveling expenses are deductible. This is true even if some business activities are engaged in while at the destination. Naturally, deductions are permitted for particular expenses incurred while at the destination if they otherwise qualify as business deductions.
Foreign travel solely for business is fully tax deductible. When it comes to deducting expenses for attending a trade show or convention outside the North American area, however, the event must be directly related to the shooting sports business and it must be as reasonable to hold the event outside the North American area as in it.
As a result of the pandemic, many trade shows, conventions, and other events were forced to operate virtually. Today, attendance for many of those events is optional.
While many remote events and webinars, such as those sponsored by the NSSF are free, there are often other expenses involved. In order to reimburse workers for both the expense
of attending “in-person” events and expenses related to participation in remote events, a shooting sports business can establish an IRSapproved reimbursement program. These so-called “accountable plans” cover the expense of attending or participating in remote events— so long as they are business-related.
Employees provide receipts for their expenditures and the business pays them back and qualifies the reimbursement as a business expense. These reimbursements would be for reasonable and necessary expenses, which might even include a portion of the expenses associated with participating in remote events such as cell phone or landline plan, personal computer or tablet, home internet plan, and teleconferencing software or hardware.
Obviously, only briefly attending a remote show, webinar, or other event would make allocating costs extremely difficult for anyone not already working remotely. For those individuals, deducting “education-related” expenses might be a better alternative.
The requirements for education-related expenses are that the event, webinar, or seminar must improve a taxpayer’s skills or help maintain their professional expertise. In addition,
they must be related to the individual’s field of work.
Attending a show or other industry event can mean big bills for travel and hotels. A shooting sports retailer can, of course, deduct those expenses, softening the blow to the bottom line. However, deductions must be supported by adequate documentation.
The IRS frequently challenges deductions for travel expenses that are not properly substantiated. Therefore, it’s important to keep “adequate” records that show the amount of the expense, the time and place of the activity, and the business purpose and relationship.
That means retaining materials such as show badges or seminar workbooks that can help prove attendance at the event. Other helpful materials would be conference agendas with business-essential sessions, an exhibitors list, a catalogue of relevant seminars, and business cards and vendor brochures.
Although not required to keep all receipts, such as those for expenditures under $75, it doesn’t hurt to do so. They often serve as a reminder of a deductible expense, especially
where the payment was in cash.
Attending trade shows, conventions, conferences, and other events can be a great way for business owners and self-employed individuals to keep themselves and their employees current on industry developments, ensure ongoing professional development, and improve skills. Doing so also allows for networking opportunities. Best of all, the costs of attending or participating in these events may be tax deductible. Naturally, deducting show attendance costs that are lavish or extravagant is a no-no. And showing the business purpose of these or any other expense is needed to secure the deduction. The complexity and ever-changing rules make professional guidance necessary for those wishing to secure the maximum write-off for their shooting sports business.
The IRS frequently challenges deductions for travel expenses that are not properly substantiated. Make sure to keep accurate records.
Located on Canal Street in the center of Carlsbad, this store stocks nearly 500 guns with a large selection of MSR accessories. The store keeps an average of four employees and sells gas at the two pumps out front.
Handguns have picked up since the first of the year, with high numbers of 9mms crossing the counter. FN, Glock, and Smith & Wesson Shield EZ top the list with good inventories of both new and used pistols.
Rifles have slowed, though this retailer reports a great year in both bolt-actions and MSRs. “Rifles really sold well in 2022. And even with high availability, we keep turning MSRs rifles daily,” said gun manager Sam Gunther.
Shotgun inventories are improving with a wide selection of new and used pumps. Ammo inventories are flush for handguns, but in short supply for some rifle calibers. Shotgun ammo is arriving, but very slowly.
This retailer in western Kansas specializes in home defense and MSRs. In addition to its brick-and-mortar business, the store has a significant online presence with over 30,000 square feet of warehousing.
Sales of MSRs are steady. S&W M&P 15 Sport IIs hold the top spot. However, accessories are in higher demand, with numbers that surpass those of the rifle business.
“With our large accessories business, we are seeing changes in shipping trends,” said owner Joe Boeckner. “In response to shrinking traffic, the post office and FedEx are lowering shipping rates.”
Although the store is selling good numbers of Glock 43s and M&P Shield 2.0s, Boeckner says Sig Sauer P365s and P322s are actually posting the best numbers. “While we are doing very well, we do expect some slowing in the market for 2023.”
Another strong seller is the Stoeger M3500. Although bolt-action guns have
Durango
This general hunting store is located on State Highway 160550 and carries soft goods, firearms, and reloading supplies. It also happens to be the city’s only archery shop and employs a bow technician. Christensen Arms and Tikkas in 6.5 Creedmoor have remained the frontrunners throughout the hunting season. “People are in the woods. We just finished a strong big-game season, and we’re pleased with our sales. And while we still have some backorders, our bolt-action selection will be great for fall 2023,” said owner Jane Gustafsen.
MSRs are still moving daily, the vast majority of which have been Smith & Wesson M&P 15 Sport IIs. Handgun sales remain good for Sig Sauer P635s, P320s, and Glock 19s. Meanwhile, Smith Shield EZs are also selling extremely well.
Ammo stocks have improved. Although there are still some holes in rifle calibers, demand is generally being met.
Located in a small town on the central Pacific coast, this family-run hunting and fishing store stocks about 100 firearms and specializes in home protection, hunting firearms, accessories, and ATVs.
Smith Shields EZs, Springfield Hellcats, and Sig P320s are in stock and turning quickly. “Our customers are smalltown locals, and the political environment rarely drives our sales. We are still making quick turns on popular guns. It surprises me that though it’s not a run on the store, it is busy,” said owner Bill Pinkey.
Modern sporting rifles that are attracting the most attention are Christensens (at the high end) and M&P Sports IIs (at the low end). Bolt-action rifles are also doing well, with some Browning X-Bolts still crossing the counter. Ammo stocks have improved and are generally in good order at this store.
slowed since the fall, the Savage Axis in .308 and .243 and the Ruger 10/22 are turning.
This independent retailer located just north of Duluth has a seasonal outdoor shooting range and keeps over 300 guns in stock. Ammo shortages and low inventories have eased at this store compared to the pandemic when their shelves were emptied. “While our sales have been high, our ability to restock has vastly improved. It was challenging until mid-last year. Now we are back to normal and doing well on orders,” said president Frank Le Fevre.
The store has concentrated on looking for used guns and continues training classes based on state mandates for combat, concealed-carry, and self-defensive training. Le Fevre also said that training in conjunction with sales continues to be the primary focus for this shop.
Established in 1980 and located in the center of Fargo, this store keeps an average of three employees busy. It is the only gun store in Fargo with a gunsmith on site. They sell various general homedefense products, rifles, and handguns.
“We are still turning consistent numbers of MSRs. Our market has been trending to better-quality rifles at a higher-price point,” said counter salesman Kevin Steen. He notes inventory on MSRs is good, and turns are steady at about three or more a week. It has been a nearly equal split between Springfield and Sig Sauer, along with a few Colts. On the bolt-action side, sales have slowed, but inventory looks sufficient for the summer-fall season with Winchesters and Browning X Bolts on the shelves.
Handgun sales are still vibrant. Springfield Hellcats, Sig P365s, and Smith Shield EZs all hold the high slots.
Wallingford
Since 1945 this family gun shop and range has kept 800 guns in stock and has over 120 covered outdoor shooting stations. It sells new and used firearms, rents handguns for range use, and offers a competitively priced gun transfer service. The New England retailer continues to see steady customer traffic from high demand. “Traffic is strong and steady. Our range is as busy as ever, and it’s nice to have the product to sell to our clients,” said manager Mark Slone.
Handgun ammo stocks are the best the store has seen in two years, and traditional rifle calibers are in better than expected supply. Glock Model 48s and 17s are in stock, and the Smith Shield 2.0 turns daily. Throughout the last year, Sig Sauer has also turned in high numbers.
A few price-point Turkish shotguns are in stock. Pump shotguns are in high demand. Competition shotguns are in good inventory.
Everett Located on the western side of central Pennsylvania, this full-line sporting goods store stocks fishing tackle, clothing, accessories, and an average of 500 firearms and reloading supplies. Pistol demand is steady, with first-of-the-year solid turns. The highest performers include Glock across the board and the Shield EZ. Sig Sauer lands in a close third.
The biggest challenge for this retailer is reloading supplies. Except for older rifle calibers, available ammo inventories have vastly improved. “Powder and primers are nonexistent. We struggle to get anything, and we are starting to be concerned that we may be losing reloaders,” said counter salesman Danny Palmer.
MSR sales mostly go to Smith M&P 15 Sport IIs, Ruger 556s, and Mossbergs. Even though rifle hunting season has ended, bolt-action turns are still high for Tikkas and Weatherbys.
Shop, Auburn This smalltown firearms store stocks over 200 handguns and rifles along with a substantial cigar selection. Located on Main Street in downtown Auburn, the retailer offers a mix of home defense and hunting supplies.
After a strong deer season, bolt-action rifle sales have slowed. MSRs are still in moderate demand with high inventories of Radicals, Wyndhams, and a few Colts. Henry .22s are seeing high demand at this retailer.
“Our inventory for MSRs and handguns is excellent. Sales have steadied, and demand is what I would almost call historically normal. We now have plenty to sell,” said owner John Reid. With the exception of a few older rifle calibers, ammo stocks are good.
Smith Shields have been this store’s top seller, with the M&P EZ leading the count. Additional top-selling handguns include Sig P365s and Glock 40s. At the cigar counter, the store’s top seller is Avo.
Located on Route 52 in the east-central part of the state, this shop inventories an average of 700 firearms with a mix of hunting and defense guns. Handguns are especially hot right now, with heavy sales attributed to price-point Taurus G3Cs and higher-end Springfield Hellcats. Glock 43s are selling through in strong numbers.
At the rifle counter, MSRs are turning close to three a week, with S&W M&P 15 Sport IIs and Ruger 556s getting the most attention. “I know that in most parts of the country MSR sales are slow, but here in South Carolina, they are picking up,” said counter salesman Jeff Wayne.
Bolt-action .22s are also moving, and Ruger American rimfires and 10/22s are all posting better than expected numbers. Ammo stocks are good.
specializes in home defense and services a wide variety of clientele from law enforcement to music industry professionals. Handgun sales have remained steady. Top sales at this location go to Glock 19s and Sig P365s, but Shield 2.0s are also seeing fast turns. “We see an increasing trend in pistol sales. It has ticked up consistently. It also feels like our economy is holding well,” said owner Demur Demirhisar.
Rifle sales at this location are mostly MSRs, with frequent turns going to a mix of Daniel Defense, Ruger 556s, and M&P 15 Sport IIs. Sales of used MSRs are flat.
it hasn’t calmed down, and the best news is that we can get most of what’s in demand,” said manager Clint McCutcheon.
While handgun ammo inventory has been in good order, shotgun shells are limited. This store faces a poor selection in 20 gauge and has almost no .410, other than buckshot. “We have seen significant growth in 20 gauge sales for turkey and even waterfowl, but the ammunition isn’t keeping up. However, it is improving,” McCutcheon said.
Although shotgun sales have slowed, ATI pumps, semi-auto Stoegers, and Benelli Super Black Eagle IIIs are in good inventory. Other brands, including Browning A5s and Winchester Super X3s, have also caught up.
MSRs are moving in high numbers, with an even mix from Smith & Wesson, Colt, and Daniel Defense. Bolt-action rifle sales have slowed. Savage Axis and Ruger Americans in .308 and 6.5 Creedmoor are the sales leaders.
Nashville Gun Shop, Nashville Located in metro Nashville, this 1,000-square-foot store
ply, Paducah In the heart of the Mississippi Flyway in western Kentucky, this 11,000-square-foot facility includes indoor archery and outdoor rifle and pistol ranges. “2023 is a lot like 2022, except this store has good inventory. We are committed to answering the phone, and sales are still higher than we expected. For our store,
At the handgun counter, Glock remains in first place.
The ShedHorn percussion-cap .50 caliber sidelock muzzleloader fires loose powder or Pyrodex and can use saboted and more modern projectiles. It features a 1:28 twist chromoly steel barrel. An Accelerator breech plug can be removed by hand for easy cleaning. Additional features include a double-set trigger, premium Cerakote finish, and fiber-optic sights. The ShedHorn is available in synthetic black, Veil Wideland camo, or wood stocks. SRP: $468-$559.
With a two-stage adjustable trigger, the Stevens 334 bolt-action rifle comes in a Turkish walnut stock option with a silver bolt or a black synthetic stock with a matte-black action to match. The rifle is offered in three pop ular calibers (.308 Win., 6.5 Creedmoor, and .243) with a 60-degree bolt lift to allow faster loading on follow-up shots. Other features include a three-shot detachable box magazine, three-position safety, a free-floating, button-rifled, carbon-steel barrel with an 11-degree target crown, and a 1913 Picatinny rail for mounting optics. SRP: $389-4489.. (savagearms.com)
The DEADQUIET Shield Bino Harness utilizes the proprietary DEADQUIET fabric developed by ALPS OutdoorZ to create a bino harness that not only protects expensive optics from weather and environmental hazards, but is also quiet in operation. The layered DEADQUIET fabric consists of a fleece exterior that effectively deadens the sound of contact with hands, brush, and other clothing. The inside layer is a rugged suede that offers silent retrieval and replacement of binoculars and exhibits high wear resistance for years of hard use. Sandwiched between these layers is a waterproof membrane that keeps binos dry and protected in harsh weather.
Built on a structured case design for added protection and support, the DEADQUIET Shield Bino Harness is adjustable for a perfect fit as clothing requirements change throughout the season. MOLLE webbing is integrated into both sides of the harness so that left- and right-hand archers and gun hunters can conveniently position a rangefinder, call, or other attachments within easy reach without interference.
Additional features include a suede-lined shove pocket that can accommodate a phone, handgun, or other gear; a silent, zipper-free access; and reinforced elastic tethers with silent swivels that can be easily adjusted or removed. SRP: $49.99.
(alpsoutdoorz.com)
The 61125 is an American-built pocketknife featuring a bead-finish blade, ergonomic stainless-steel handle design, and the super-smooth spring action of a modified drop-point 3¼-inch hollow-ground blade that rides on ball-bearing washers. The new flipper elements, influenced by the popular Bear OPS Incognito, feature clean lines, a slim build, and a matte-gray finish. The ball-bearing washers on the Bear Edge model 61125 allow the blade to open smoothly with a simple downward push of the trigger. The stainless-steel handles are lightweight, dependable, and equally comfortable in the hand or pocket.
A reversible metal pocket clip is also included. It allows for tip-up carry and quick access. SRP: $69.99.
(bearandsoncutlery.com)
The X1 is a 3 MOA red dot ideally suited for use on pistols, rifles, and shotguns. The base offers an RMR-compatible mounting system for slides featuring an RMR optic footprint, and the sight includes a mount for quick installation onto any Picatinny rail.
Boasting an IPX7 water-resistant rating and a generous 29x17mm multicoated objective lens, the X1 Red Dot provides several features that make this a reliable and adaptable sight. Digital push-button controls allow the shooter to quickly select one of 10 brightness settings. Windage and elevation adjustments in 1-MOA click increments come via a flat-blade driver bit, meaning no specialty tools are required to zero. An automatic motion-sensing wake feature and sleep mode extend battery life. SRP: $379.49. (rival-arms.com)
Fiocchi is expanding its non-toxic shotshell offerings for 2023 with two new steel loads. The new shotshells represent the first steel shot to be offered in the company’s Field Dynamics Upland series. Both steel shotshell models (No. 4 and No. 6) are designed for use in 12-gauge shotguns chambered for 23⁄4-inch shells. Muzzle velocity for both 11 8-ounce loads is 1,400 fps. (fiocchiusa.com)
Disrupter electronic earbuds are designed to protect hearing by cancelling dangerous-level noises that occur at the gun range or while target shooting. At the same time, the earbuds can be used to enhance desired environmental sounds or deliver superior audio originating from a cell phone, tablet, or other device through Bluetooth connectivity. This makes the Disrupter a completely comprehensive noise protection and a best-in-class sound enhancement solution for anyone with an active lifestyle. Four microphones (two per earbud) deliver true 360-degree directional audio, allowing users to better identify where a sound is coming from. The Disrupter earbuds also employ ANC (Active Noise Cancellation) to reduce unwanted background noise, improving concentration and delivering a better listening experience. Furthermore, new Rapid Impulse Cancellation technology provides lightning-fast reaction time to harmful noise levels to ensure optimum hearing protection. The Disrupter earbuds come in a rugged USB charging case with the assorted ear tips. The battery charge lasts up to six hours when Bluetooth streaming or up to 11 hours when used in ambient mode. SRP: $279.99. (walkersgameear.com)
Boasting a 20-inch octagonal barrel and luxurious A-grade walnut stock and forend, the 1866 Yellowboy Deluxe is based on the Uberti 1866 Yellowboy short rifle. Chambered for .45 Colt, the 10+1 capacity 1866 Yellowboy Deluxe includes a case-hardened lever that seamlessly blends the brass frame with rich walnut furniture.
Exquisite engraving work is a hallmark of this rifle. The expansive use of brass presented the ideal canvas for famed Italian engraver Atélier Giovanelli to introduce classically inspired acanthus-leaf motifs across the polished receiver. Worked into the design is a bugling elk captured in a medallionshaped frame. On the opposite side of the receiver is an escutcheon that can be left blank or be engraved with the owner’s initials for a truly custom touch. Since the Model 1866 features a “closed top” design, except for the ejection port, a floral engraving is included across the top and bottom of the receiver.
Although the 1866 Yellowboy Deluxe strikes a commanding presence as a display, this rifle is also suitable for use in the field. The .45 Colt chamber accepts a broad range of loads, including cowboy action and target loads as well as heavier loads suitable for hunting. SRP: $1,799. (uberti-usa.com)
sports world. They interact everyday with the millions of guests looking for solutions to their concerns, worries, and needs. These dealers also use those talents to handle some of life’s scariest moments. The story you are about to read is one of a very brave young lady and a life saved.
It was an overcast day and slow, foot-traffic wise, at our store/range. I had let several staff members go out to lunch, and one team member and I were cleaning and tending to the inventory stocking, straightening, and the other small chores that a business requires to be done on a daily basis.
The door opened and in stepped a guest who asked for me by name. She was a petite lady and she wore large dark sunglasses. I could tell she was very nervous and yet her face remained focused on me. She was carrying a gun box in one hand and her purse in the other, both of which were gripped firmly.
I greeted her and said, “I am Miles. How can I help you?”
She paused a second, then said, “I was told to meet you, and that you would be able to show me how to work and fire this.” Then she held out the gun box.
I said, “I would be happy to do that. Let’s get to my calendar and we will set a time.”
She took a step toward me and in a much stronger voice stated unequivocally, “No, I need to learn this today. I am prepared to stay with you all day until I get taught everything you are willing to teach me.”
Her tone was intense, to be sure. “Ma’am, we don’t normally do that,” I said, taking a step toward my office just behind her.
She interrupted me and said, “Can we go somewhere and talk privately?”
I pointed to the door and held it open as she walked in. She put down the gun box and her purse and turned toward me. With a deep and somewhat shaky breath, she faced me and finally removed those large dark glasses.
Both of her eyes were blood red, and you could tell she had bruises she had tried to cover with makeup. I stood firm and tried to select my next words and actions carefully, as I knew now what more than likely had happened to her. After what seemed to be an eternity I said, “Ma’am, I will do my very best for you.”
We spent the next several hours together learning. We went over grip, aiming, dry firing, loading, unloading, stance, sight alignment, breathing. Given all that had happened, she was amazingly focused. She asked lots of questions and the give and take was productive. It was at this point she shared that she had shot a .22 caliber rifle, but this would be the first handgun she had shot. When we went onto the range her focus stayed the course, and at the end, she seemed cautiously empowered. I kept emphasizing this mantra: “God forbid you would ever have to use the gun in self-defense, but if you must, you must shoot to stop the act of aggression.”
I walked her to the car and shared that my wife, Jayne, and I would pray for her and hope she would never have to face the drama again.
The next time I saw her was several weeks later. She and the detective who recommended us to her came by. They were heading to the airport. She was moving out of the state, and she wanted to stop by before leaving. She gave me a big hug and thanked me for taking the time with her.
to follow your directions. That’s the reason I am alive today.”
The detective quickly added, “Miles, she has allowed me to share with you what happened, so I’ll come back and tell you the full story.”
And with that they left the store. When the detective returned, he told me, “Her attacker was a very large man around 300 pounds with a criminal record who had randomly picked her while she was shopping with some friends. He followed her to her home, and when she was alone, he forced the door open. She shot at him several times with a .22 rifle that she stored in the closet, but because of his size and the angles of the shots, none of the rounds hit any major areas enough to stop him. After the assault, he left and actually covered the wounds with duct tape.
“While she was with you at the range her front door was replaced. He returned that night, yelling in a way that made it very clear he was going to kill her. She called the police, and when he kicked in that new door, she shot him. Unlike before, he did not get up.”
This was a very brave lady indeed. No one that I have known who has been forced to use deadly force against an attacker is happy about it. Happy to be alive, yes, but taking a life, even an evil soul, is something they will carry forever. That said, the simple truth is this is one reason why we are here.
In a life or death situation, proper handgun knowledge can make all the difference in the world.
While in that embrace I told her that it was my honor to help, and I still hoped she never would have to use the gun. “But if do, you are ready.”
Pulling back slightly and with her hands on each of my arms, she quietly said, “I used it that night.” Pulling me into another hug, she added, “I was able
Author bio: Miles Hall was founder and president of a multi-million-dollar firearms retail store and gun range in Oklahoma for 36 years. He is now a senior advisor helping FFLs around the country run more efficient, profitable businesses. (HallnHall.com)
I have shared in the past, the front-line dealers are the face, heart, mind, and soul of the shooting
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