SHOT Daily - Day 2 - 2023 SHOT Show

EDITORIAL & CREATIVE

EDITOR w SLATON L. WHITE

GROUP MANAGING EDITOR w HILARY DYER

ART DIRECTOR w TOD MOLINA

ADVERTISING

SALES TEAM w DON HARRIS w TOBY SHAW w BRAD BISNETTE

COLE PUBLISHING ADMINISTRATION

PRESIDENT, COLE PUBLISHING w JEFF BRUSS

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NSSF ADMINISTRATION

PRESIDENT & CEO w JOSEPH H. BARTOZZI

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VICE PRESIDENT, HUMAN RESOURCES & ADMINISTRATION w DEB KENNEY

VICE PRESIDENT & CFO w JOHN SMITH

MANAGING DIRECTOR, MEMBER SERVICES w JOHN MCNAMARA

SHOT BUSINESS is published six times a year: January/February, March/April, May/June, July/August, September/October, and November/December by COLE Publishing, Inc., 1720 Maple Lake Dam Road, Three Lakes, WI 54562 and is the official publication of the National Shooting Sports Foundation, Flintlock Ridge Office Center, 11 Mile Hill Road, Newtown, CT 06470-2359.

All rights reserved. Contents may not be printed or otherwise reproduced without written permission of COLE Publishing. Postage paid at Three Lakes, WI 54562 and at additional mailing offices.

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ANOTHER REVOLUTIONARY

HUNTING RIFLESCOPE FROM BURRIS

Advances in ammunition technology and greater precision in factory rifles have allowed hunters to significantly improve shot placement and confidence at distance, assuming they employ quality optics and have the skills needed to use them. Now Burris has developed a revolutionary optic system—the all-new Veracity PH 4-20x50mm riflescope—designed help hunters uncomfortable with on-the-fly bullet drop and wind drift compensation using traditional dial-in or hold-over techniques to ensure point-of-aim/point-of-impact performance.

The Veracity PH 4-20x50mm optic delivers all the essential tools necessary to achieve confident point-of-aim/point-of-impact performance at extended distances without the need for math, DOPE cards, or hours spent learning to dial-in bullet drop or wind-drift compensation. The scope is also extremely fast in providing an accurate aiming solution, eliminating time lost to thinking, guessing, and hesitantly fumbling with dials.

This complex-to-simple performance centers on the Veracity PH’s advanced click-less Digital Elevation Turret and a robust yet easy-to-assess heads-up display of key ballistic and platform information. Coupled with userconfigurable and uploadable ballistic data for custom firing solutions via Bluetooth connectivity through the BurrisConnect App, hunters need not worry about calculating reticle holdover or remembering elevation “clicks” to achieve correct bullet drop compensation during a stressful, time-sensitive shot opportunity. And with this app-to-scope integration, shooters can create and upload customized ballistic profiles for their most accurate hunting load.

Delivering all this essential data and more while permitting the shooter to keep their cheek on the stock and eye behind the scope is the Veracity PH Heads-Up Display. The data board, easily visible across the top of the reticle, presents all the critical ballistic and operational information in a clean and simple-to-read format:

• Measurement in yards, meters, or MOA

• Wind hold programmable for MOA or mils

• Digital level

• Angle compensation

• Battery power level

Boasting a 5X zoom system and high-performance glass that exhibits exceptional brightness and clarity, the Veracity PH 4-20x50mm covers the needs of hunters engaging game near and far in all lighting conditions. The Wind MOA FFP reticle is a front focal plane design, making hold-off and hold-over compensation accurate at any magnification. Side focus/parallax adjustment ensures the target image matches the reticle focal point from 50 yards to infinity, thereby eliminating parallax error on extended-range shots. Finally, both windage and elevation turrets feature zero turn stop adjustment so you never lose zero.

With its easy-to-use operation, intuitive data presentation, and ability to work with custom ballistic profiles, the new Burris Veracity PH 4-20x50mm can maximize every hunter’s potential for success in the field.

Booth #13031 (burrisoptics.com)

APEX Ammunition Embraces the 28 Gauge

One big trend in wingshooting is the move to smaller gauges. As states legalize the use of sub-gauge shotguns, such as the 28 gauge and .410 bore, in situations previously limited to just 12- and 20-gauge guns, ammo companies are gearing up to meet the demand. APEX Ammunition, which has been a leader in this category, has pioneered the commercial application of ultra-high-density Tungsten Super Shot to create hard-hitting, accurate shot loads that work extraordinarily well in 28 gauge.

“There are several benefits to using smaller-gauge loads when hunting waterfowl and upland game,” says Jason Lonsberry, CEO of APEX Ammunition. “To start with, lighter-weight shotguns are easier to handle, both in the field and in the blind.

Shooters will also experience reduced recoil, a distinct advantage for younger hunters or anyone else, for that matter, who has wearied of the kick of a 12-gauge magnum shell. Reduced recoil also means better follow-up shots because the head stays down on the gun.”

From his perspective, this development is a real trend with legs. It’s no passing a fad. One way this is evident is the number of 28-gauge autoloaders now coming to market.

“In the past, most people using 28 gauges were folks who have really done a lot of research on the effectiveness of the 28 gauge and were willing to bear the extra cost of 28-gauge ammo,” he says. “It was truly a specialized market. And, traditionally, young hunters who begin with a .410 move on to a 20 gauge. But now they are true 28-gauge options, especially if they use our loads.”

Lonsberry believes the sheer density of APEX’s Tungsten Super Shot (TSS) at 18.1 g/cc makes subgauge guns a viable option for waterfowl hunting. “TSS delivers significantly more knockdown power and puts more pellets on target in sub-gauge loads than steel or bismuth,” he says. “In fact, we are seeing 100-percent pellet retention with properly choked guns at 35 yards within a 30-inch circle. The load retention of our 28-gauge loads is incredible. Who wouldn’t want 85 pellets on target at 35 yards out of a 28 gauge?”

According to Lonsberry, the APEX TSS/S3 steel blend is the best of both worlds from a cost/performance standpoint when using a subgauge gun. “Straight TSS loads hit hardest, but is the most expensive shotshell offering. The blend gives you a high-performance load at a more affordable price point. The blend is also a good choice for situations where shots are closer, such as hunting in a blind over decoys early in the season.”

Right now, Lonsberry believes that the use of sub-gauge ammo is essentially an autoloader

 As more 28-gauge autoloaders come on market, APEX Ammunition is ramping up production of its 28-gauge Tungsten Super Shot loads.

trend, mainly because autoloader manufacturers are releasing new guns in 28 gauge. “We do see a lot of over/under 28 gauges, but very few pumps,” he says.

THE APEX ADVANTAGE FOR DEALERS

APEX understands how important its dealers are to the continued success of the company. That’s why it is offering dealers a limited-edition APEX Flight Bag. This handsome, waxed-canvas shell bag, with logo-stamped, heavy-duty leather strap and brass buckle, is available with the purchase of five 25-round boxes of APEX S3 Steel Blend shotshells while supplies last.

Designed for the travelling hunter, waterfowlers who fly in for guided hunts without ammunition can go do the nearest dealer, grab an APEX Flight Bag, and take care of their ammo and blind bag needs in one convenient purchase. This is a significant value for the customer who is getting a $60-$70 blind bag for free and just one SKU for dealers instead of two. Booth #71104

(apexammunition.com)

10 REASONS TO JOIN NSSF, YOUR INDUSTRY’S TRADE ASSOCIATION

By John McNamara, NSSF Managing Director, Member Services

As the firearm industry’s trade association, NSSF is working nonstop on behalf of the thousands of businesses it serves. If you’re not yet an NSSF member, here are 10 reasons to join:

1. IT’S YOUR TRADE ASSOCIATION

NSSF’s membership is made up of a diverse group of businesses—retailers, ranges, manufacturers, distributors, wholesalers, and every other segment of the firearm industry. NSSF advocates, educates, and communicates for the industry. It exists to support you and your business.

2. NSSF ADVOCATES AND FIGHTS FOR YOU

NSSF advocates on behalf of every segment of our industry on Capitol Hill and in state capitals nationwide. The association has grown its government-relations efforts immensely, resulting in many key legislative and legal successes for the industry. At the start of the COVID-19 pandemic, NSSF ensured that the firearm industry was declared “essential,” which resulted in businesses continuing to operate while many other industries were forced to shut down. NSSF’s recent efforts have also led to the introduction of legislation to protect industry businesses from discrimination by financial services institutions. With offices in Washington, D.C., and regional staff across the country, the association is the industry’s leading advocate.

3. EDUCATION FOR YOUR BUSINESS

Offering a huge library of online offerings—and at live events such as the Range-Retailer Business Expo, Import/Export Conference, and SHOT Show— NSSF provides unparalleled educational options for its members. From ATF inspection preparedness to improving store security to OSHA lead and noise compliance for ranges, courses are available for all segments of the industry. NSSF’s SHOT University Online now provides members access to a library of more than 40 classes and nearly 100 presentations, while a regular schedule of live, online sessions covers the latest topics, issues, and trends.

4. ACCESS TO EXPERT GUIDANCE

NSSF’s stable of industry experts—ranging from former ATF officials to shooting range developers—are standing ready to assist NSSF members. NSSF offers its members a 24-hour compliance hotline to get answers when they need it most. Members can also

take advantage of in-person training and consultation sessions with former ATF officials and industry compliance experts, all of whom understand what it takes to stay compliant with ATF rules and regulations. Similarly, range members can arrange for a site visit from a member of NSSF’s OSHA compliance consulting team.

5. RESEARCH FOR YOUR BUSINESS

By utilizing the association’s detailed reports, NSSF members can make better management decisions, resulting in greater success for their businesses. NSSF research is geared toward all segments of the industry, so whether you operate a retail store, shooting range, or manufacturing business, in-depth reports and regular updates are available.

6. MEMBERSHIP SUPPORTS SAFETY AND SUICIDE PREVENTION EFFORTS

NSSF’s Project ChildSafe promotes secure firearm storage nationwide and aims to help prevent firearm accidents by providing free information and gun locks. To date, more than 40 million free gun locks have been distributed. NSSF also actively partners with local and national suicide prevention organizations to help communities engage in secure firearmstorage practices and understand risk factors and warning signs related to suicide.

The Department of Veterans Affairs and NSSF are also working together to help prevent suicide among active servicemen and women and veterans. Your support as a member contributes to the success of these efforts that have made our industry a leader in firearm safety.

7. TIMELY UPDATES AND COMMUNICATIONS

NSSF provides its members with the latest news and updates related to the industry. Among NSSF’s digital offerings is the weekly e-newsletter “Bullet Points,” a roundup of industry issues, and the weekly “Government Relations Update,” which includes all the latest news from Washington, D.C., and state capitals around the country. NSSF also works to educate, inform, and persuade today’s key audiences on the industry’s behalf. As the voice of our industry, NSSF is working constantly to educate the public and the media on a variety of issues.

8. SHOT SHOW BENEFITS

As the owner of the industry’s largest trade show, NSSF rolls out the red carpet for its members at the

SHOT Show. Members receive discounted pricing for registration, discounted access to SHOT University sessions, free access to members-only lounges at both Caesars Forum and The Venetian Expo, and other unique member opportunities during the show. Exhibiting members receive discounted booth space and five extra booth-priority points.

9. MEMBERSHIP DRIVES PARTICIPATION IN HUNTING AND THE SHOOTING SPORTS

NSSF also helps fuel the future of hunting and shooting sports participation in America. Through its +ONE Movement campaign, existing hunters and shooters have pledged to introduce more than 2 million new people to hunting and shooting. Through NSSF’s First Shots program, tens of thousands of newcomers from across the country have been introduced to firearm safety and shooting at their local ranges. And, through the annual celebration of National Shooting Sports Month in August, newcomers of all ages are being introduced to the fun and excitement of the shooting sports each year.

10. DISCOUNTS AND BENEFITS

In addition to all the above, NSSF members receive a slew of discounts and benefits. Included are discounts on point-of-sale software, property and casualty insurance, research and literature, employee background checks, credit-card processing, security and anti-theft systems, and more.

If you aren’t yet a member of the NSSF, please join today. With a membership of thousands of businesses, our industry’s voice is strong. Help us make it that much stronger. Please visit us during the SHOT Show at our booths in The Venetian Expo and Caesars Forum.

FIOCCHI ANNOUNCES NEW PRIMER MANUFACTURING FACILITY

Fiocchi, a global leader in defensive, target, and hunting ammunition, announced last fall that it had selected a 281-acre site in the Port of Little Rock, Arkansas, for a new ammunition primer manufacturing facility, expanding its operations presence in Little Rock. Representing a $41.5 million investment and a 120-person workforce expansion, the new production operation will pave the way for future growth in Arkansas and provide much-needed primer supply relief for the broader ammunition manufacturing segment.

The new facility will be one of only six primer manufacturing operations in the U.S. and the only dedicated lead-free primer plant in the world. Fiocchi evaluated five locations across three states for the expansion. Little Rock was selected as the preferred location after a thorough site selection search that evaluated real estate compatibility, logistical infrastructure, workforce capability, and support from state and local leadership.

This new initiative follows three major acquisitions by Fiocchi over the last two years, including premium shotshell manufacturers Baschieri & Pellagri and Lyalvale Express, as well as a division of Grandeur Fasteners of Little Rock. The latter provided Fiocchi the opportunity to stand up the expansive Little Rock Operations and to pave the way for the new primer manufacturing facility.

“This groundbreaking represents another significant milestone in Fiocchi’s long-term plan to strengthen and expand our manufacturing capabilities and to bolster primer supplies, not only for Fiocchi products but also to increase supplies for the ammunition manufacturing industry at large,” said Fiocchi Group CEO Maurizio Negro. “We sincerely appreciate the sup-

port of Governor Asa Hutchinson, Secretary of Commerce Mike Preston, Jack Thomas of the Little Rock Chamber of Commerce, Bryan Day of the Port of Little Rock, and all the partners involved who helped make this possible.”

Part of Fiocchi’s ongoing vertical integration strategy, the new primer facility will allow the company to meet internal primer supply needs, focus on its low-environmental-impact initiatives, and present second-sourcing opportunities for industry contracts. Fiocchi is the technology leader in lead- and heavy-metal-free primers and is the only manufacturer of lead-free primers to receive NATO qualification. This new initiative complements Fiocchi’s major commitments to the sustainable technology segment, which includes lead-free projectiles, non-toxic shot, and biodegradable components under the company’s EnviroShield initiative.

“Our focus on Little Rock for this major expansion comes from an ideal alignment of several considerations,” said Fiocchi of America president and CEO Anthony Acitelli. “Aside from our strong ties with the state and local governments, Arkansas has a highly experienced and energetic labor force to call upon. Furthermore, streamlined logistics with other plant operations combined with management and supply chain efficiencies make Little Rock a logical choice. We will also benefit from logistical synergies with our ammo manufacturing industry partners.”

Fiocchi will begin construction in 2023 and anticipates its first stage of operational capacity of its Little Rock primer manufacturing facility in early 2025. Booth #11454 (fiocchiUSA.COM)

Sight Pusher Install Kit for Glock

Aim Sports Aims High

By Robert Sadowski

Founded in 2007, Aim Sports was once known as an importer of firearm accessories with products sourced from China and Taiwan. Not anymore. Aim Sports now has multiple manufacturing AS9100-certified facilities in California. The company honed its machining experience in the aerospace industry, so they know a thing or two about removing metal to create parts. This experience also gave them the ability to create products here in the U.S. rather than rely on imports.

“We’ve been a leader in bringing innovative, quality, and affordable products to every variety of American shooter,” says product manager Dave Stephens. “We’ve never been afraid to introduce unique items to even the narrowest segments of the shooting sports world, and we continue to keep our ears to the ground for feedback in our ever-improving and ever-expanding product line.”

As an example, he cites one of Aim Sports’ hottest products, an all-aluminum 50-round drum magazine for the 5.56 AR platform offered through its sub-brand, Warrior Manufacturing Systems. It soft-launched last August and sold out within weeks. The drums are Cerakoted in four finishes (black, FDE, Midnight Bronze, and Tungsten Grey), require no lubrication, are easy and fast to load, and are full-auto rated. Aim Sports is ramping up to produce 500 magazines a month to keep up with demand.

“Selling AR15 rifles lately has been difficult,” he says. “We hope, and have seen, our niche products like the drum magazine fill a void.”

That said, Aim Sports still sees opportunities in the AR market, which is why last November under Warrior Manufacturing Systems it also launched the WSM15 Series, a premium billet AR15 in 5.56 NATO. Features include CNCmachined billet upper and lower receivers, a 15-inch M-LOK free-float handguard, flared mag well for quick magazine changes, a six-position collapsible stock and P23 pistol grip, and proprietary muzzle brake designs. Also included is a standardcapacity 30-round magazine and soft-side discreet carry case. The rifle is available in black, FDE, Midnight Bronze, and Tungsten Grey. With an SRP of $1,299, the WSM15 falls into the $1,500 range, the top end of mid-tier AR rifles.

“The goal was to make a quality rifle built in the U.S. with features that everyone can afford,” says Stephens.

Warrior Systems Manufacturing is being represented by Tim Bailey & Associates. Although Bailey and team will be knocking on dealer’s doors, Aim Sports has also taken the Warrior Systems brand direct to consumers. Launching a brand means more than hiring reps and building a website. A recent on-site event at a shooting range saw 5,000 attendees over a five-hour period get Aim Sports products in the hands of consumers.

“There was a line out the door with consumers waiting to try the latest products,” says Stephens. “Along with the industry trade shows like NASGW

 An all-aluminum 50-round Cerakoted drum magazine for the 5.56 AR platform requires no lubrication and is easy and fast to load.

and SHOT, we plan to hold more events for consumers to get Warrior Systems product in their hands. We know we need to be visible to everyone in every way we can.”

Stephens notes that the company’s design team has decades of experience, from law enforcement to competition shooting and everything in between. “With the drive to stay on the cutting edge, we are sensitive to the trends and new directions of this rapidly evolving industry.” At the same time, he says Aim Sports understands that building a great product is only one segment of the profitability puzzle. They also need to set themselves apart from the competition, and part of that is developing dealer programs that benefit their bottom line.

Aim Sports has always provided various programs for dealers, such as buying five guns gets free shipping or buying 10 and getting one free. “We are trying to make the rifle more affordable to the dealer while maintaining competitive pricing,” says Stephens. “We also have specific programs for buying groups, distributors, and the mom-and-pop type shops.” Booth #52530 (aimsportsinc.com)

well

well.

Tested. Proven. Certified to the highest standards – that’s the NEW Zephyr MK2 line More technical, more durable and even higher-performance than the original best-selling Zephyr models, these boots are EU PPE certified*, and available for men and women in mid, hi and low cuts, in Gore-Tex and non-Gore Tex options and in multiple colors. Select models are available in WIDE!

SENTRY Products Group Expands EDC Holster Line

Over the past two years, millions of Americans have exercised their Second Amendment rights and bought firearms for personal protection. Many of those purchases were handguns intended for concealed-carry use, which naturally has expanded demand for concealed-carry holsters.

Terry Naughton, president of SENTRY Products Group, a manufacturer of tactical gear based in Virginia Beach, Virginia, said this surge in demand was one of the reasons the company recently expanded its line of everyday-carry holsters. “EDC is really growing for us,” he says. “Introducing a new product line these days is always a challenge, but our dealers really like these new holsters. Belts and magazine pouches for CCW use also are big right now, and this is a huge business for us.”

Retailers should take note of this expanded line, as they are an easy upsell to a CCW customer. The recent additions to the line of EDC holsters from SENTRY includes a stylish Comfort Carry holster in microfiber suede, a “leather-look” Variable Fit holster, and an optimal solution for a pocket-carry holster, the IWB/Pocket holster. The Comfort Carry Inside the Pant/Tuckable Holster is covered with an anti-slip microfiber suede and features edge stitching for a casual look that is comfortable for all-day wear. It’s also easy to clean. Just like the Inside the Pant/Tuckable holster, this microfiber

suede version with a unique angle-adjust clip-attachment system allows the user to tuck a shirt over the firearm for the ultimate in concealability and accessibility. The Level 1 retention holster is also adjustable for height and holster inclination and has a sight channel for a smooth draw and re-holstering. Available in a gray-suede look for Glock Models G17, 19, 43 and S&W Shield 9/40. SRP: $65.99.

The Variable Fit Inside the Pants Holster is a thin, lightweight concealed-carry holster that features a “leather-look” reinforced microfiber body with an interior lining of suede microfiber. The holster is internally reinforced with a nondeformable material with a differentiated polymer reinforcement at the top insert area of the holster, which allows for easy

 The Angle Adjustable Belt Slide Holster allows for comfortable and secure belt-worn carry in an injection-molded, adjustable retention holster.

 The adjustable Double Mag Pouch is made from durable injection-molded Polyform.

drawing and re-holstering. The multi-position Rubber-Tech hook-and-loop fastener allows the Easy-Fit to be worn in a variety of cants on the belt and inside the pants. Available in black and in four sizes, depending on the size of the semi-auto pistol the user wants to carry. SRP: $62.99.

The HexGrip IWB Pocket Holster is a comfortable concealed-carry holster with a non-slip exterior and a closed-cell foam interior that conforms to the shape of the firearm. The soft interior liner protects and reduces friction and wear on the firearm. The ambidextrous design is available in black for a variety of Glock models as well as selected short- and mediumlength barreled revolvers. SRP: $21.99.

The Angle Adjustable Belt Slide Holster allows for comfortable and secure belt-worn carry in an injection-molded, adjustable retention holster. Ride height and angle are fully adjustable. Available in black or coyote brown for Glock G17s, G19s, and G43s. SRP: $69.99 to $84.99.

Naughton says that retailers who sell these holsters should also tell the customer about another valuable SENTRY accessory. “No holster family is complete without a magazine pouch,” he says.

The Injection Molded Double Mag Pouch is made from durable injection-molded Polyform that features an adjustable angle belt clip, paddle, and spring tension. Available in black for 9mm/.40 mags. SRP: $32.99.

Naughton also notes that the company’s Hexmag carbonfiber AR15 magazines have been a big hit with retailers and

customers. “Going from polymer to carbon fiber allowed us to construct a magazine that is 20 percent lighter, but three times stronger.” Booth #72605 (sentrytactical.COM)

 The Comfort Carry Inside the Pant/Tuckable Holster is covered with an anti-slip microfiber suede and features edge stitching for a casual look that is comfortable for all-day wear.

BRANCHING OUT

By Slaton L. White

Federal Ammunition has been a leading producer of law enforcement ammunition for more than 30 years. Drawing on that knowledge, the company set out to design a new self-defense load that would provide excellent overall performance from popular carry guns. The result of those efforts—Punch—hit the market in 2020.

Prior to the roll out of Punch, the manufacturer’s most effective defensive ammunition products were developed for duty use by the law enforcement community. For this market, manufacturers have to weigh several factors, such as complex barrier performance, that are less of a critical concern to users of personal-defense ammo. As a result, LE ammo tends to cost more.

“Many personal defenders think, ‘If it works for law enforcement, then it’s good for me,’” says Federal handgun ammunition product manager Chris Laack. “That is a great guideline, but such ammo may have added features not necessarily required for everyone’s daily carry.”

And those added features will drive up the retail price.

“We saw a need for a reliable, accurate, terminally effective option that doesn’t have to be the top-scoring product in duty-test procedures,” he says. “Concealed-carry permit holders, especially new shooters, need an uncomplicated answer to the question ‘What ammo do I need for selfdefense?’ Function, reliable ignition, barrier performance, terminal performance, ballistics, and other considerations are a lot to digest for most people, and even harder for a new shooter interested in self-defense. What consumers really need to know is whether the ammo they buy and load into their gun will function every time the trigger is pulled. They also want reassurance that the ammo will stop a threat as quickly as possible.”

During the development of Punch, the first Federal Premium-branded Personal Defense line that was not specifically designed for law enforcement, Federal’s engineering team set out to create a brand-new Federal Premium bullet that excelled in

evaluations that were most relevant to typical selfdefense scenarios, primarily bare gel and heavy clothing rather than steel and auto glass. Since the goal was to create an effective self-defense load for the most common self-defense scenarios in mind, the product development and engineering teams focused on evaluating bullet designs that could provide superior performance while maintaining a specific pricing goal. Because the bullets weren’t specifically designed to perform in FBI protocol testing, Laack and his team spent time tuning each Punch load to meet the needs of the self-defense shooter— namely reliable expansion and enough penetration.

“We looked at specifications from our HydraShok Deep, HST, and other bullet designs and took what made sense for Punch,” says Laack. “We selected whatever elements worked best for each individual caliber. We then played with the

Federal expands its Punch line.

thickness of the copper-plated jacket, skive depth, hollowpoint geometry, and even differences in lead cores to build the recipe for Punch. For example, we decided to use a softer lead, which produces a more traditional kind of mushroom around the jacket. We also utilized all-brass cases, high-quality powders, reliable primers with primer seal, and proven bullet profiles and geometry for reliable feeding. All in all, Punch is a superior self-defense product, but at a lower price point compared to duty ammunition.”

Punch initially launched in five cartridges, all of which utilize bullets that are optimized for proper expansion and penetration in that specific caliber. Rather than developing a single bullet design for all five loads, the team at Federal evaluated each caliber individually and determined which bullet design and weight would work most effectively for each load.

The five Punch options at launch included a .380 Auto 85-grain load, a .38 Special +P 120-grain load, a 9mm 147-grain load, a .40 S&W 16-grain load, and a .45 Auto 230-grain load. Federal recently added a .38 Special +P 120-grain load and a .44 S&W Special 180grain load, increasing the total handgun cartridge options to seven. SRP: $22.99 to $35.99, per box of 20.

In 2022, a slight change was made to Punch handgun loads. Punch still performs at a very high level, but it looks a bit different. The nickel plating on its brass cases suffered from a component inventory availability factor and has now been eliminated to make the ammo more easily manufactured at a greater capacity. Because of the change in cases, Punch handgun loads are now branded and packaged as Federal’s standard ammunition.

For 2023, Federal will be concentrating on Punch Rimfire. The company launched Punch 22 LR in 2021, and though it rolled out Punch 22 WMR last year, no one saw it at SHOT Show 2022. But it’s here this year.

“At Federal we knew that some people were choosing to carry .22 LR firearms for self-defense. If that was going to be case, we wanted to create a bullet that was as effective as possible at stopping the threat in that platform,” says Dan Compton, Federal’s rimfire product manager. “Federal Premium’s Punch Personal Defense 22 LR utilizes a nickel-plated lead-core bullet that is propelled at

extreme velocities and engineered to minimize expansion to hit critical penetration depths through short-barrel handguns. Stringent function testing also ensures the most reliable ignition, cycling, and overall performance. So, whether you want to carry a backup gun, don’t feel comfortable with centerfire recoil, or simply want to get more versatility from your rimfire pistol, for the first time ever Punch makes these cartridges viable choices for self-defense.”

Maximum velocity is 1,070 fps through twoinch barrel handguns, 1,650 fps out of 24-inch rifle barrels.

“After the launch of the Punch 22 LR, we saw the great response to that round and wanted to expand the product line’s rimfire options. New Punch 22 WMR allows rimfire users to have effective performance but now in the magnum cartridge,” he says. “The nickel-plated, lead-core bullet on the 22 WMR is a larger 45-grain bullet that expands on impact like a traditional personaldefense option. This is different, compared to Punch 22 LR. Punch 22 LR’s bullet design focuses solely on penetration, whereas the 22 WMR’s bullet design both expands and penetrates. Punch 22 WMR is a great round for popular .22 WMR revolvers, and we are seeing some new semi-auto platforms enter the market as well.”

Maximum muzzle velocity, for energy and penetration, for 22 WMR is 1,000 fps through a 2-inch barrel and 1,800 fps through rifle barrels. Both Punch Rimfire loads also utilize nickel-plated cases for ease of extraction and corrosion resistance, which ultimately helps drive its Federal Premium packaging and branding. SRP: $10.99, 22LR; $25.99, 22WMR. Box of 50. Booth #11338 (federalpremium.com)

EVERYONE WANTS TO FEEL SAFE.

The Rimfire Advantage

Think rimfire ammunition is low-tech? Think again.

Reared on a farm in Washington state, Justin Ruegsegger’s love for all things mechanical came from working alongside his father who was a farmer and diesel mechanic. He received a degree in Mechanical Engineering from the University of Idaho, where he had the opportunity to work as an intern at CCI/Speer one summer. When he was offered a full-time position at CCI/Speer, he grabbed it immediately. His first title was rimfire new product engineer, where he was fortunate enough to work under Brett Olin, one of the creators of Speer Gold Dot. After working on CCI rimfire new products for a number of years, he changed gears and took on new challenges as a manager, most recently as director of engineering.

SHOT Daily: What do you see as the biggest challenges facing the industry in the next five years?

Justin Ruegsegger: I think our biggest challenge in the next five years is similar to what other manufacturing industries are currently facing. Continued supply chain constraints make it more difficult than ever to keep factories running smoothly. Delivering quality products on time to our customers continues to be our top priority, and we’re doing our best to be nimble and adapt.

Sd: What opportunities that may lie ahead do you see?

JR: Necessity is the mother of innovation. A tough market and supply constraints force you to reevaluate your approach and adapt, which leads to discovering new opportunities you didn’t see before.

Sd: When you get up in the morning, what gets you excited about working in the industry?

JR: The answer to this question has evolved over the years. In the beginning of my career it was developing new, innovative products. In other words, I was focused mainly on the widgets we produce. Today, I’m most excited about the awesome people I get to work with, growing our sport, and sharing it with future generations that will carry the torch after I’m gone.

Sd: How will you meet the expectations of your customers?

JR: I think the best way to meet customer expectations is to be a user of the products we produce. A true love and passion for the sport will help keep us aligned with our customers.

Sd: CCI has a well-deserved reputation for reliability and accuracy. How do you achieve this?

JR: We have a wide range of quality measures in place that provide data at all points in the manufacturing and assembly processes. We use this data to track and improve quality. Years of doing this has paid dividends.

Sd: Rimfire shooters have benefitted greatly from product developments at CCI recently. Maxi-Mag Segmented HP 22 WMR is just one example. What makes this ammo so special?

JR: The advantage of rimfire ammo in general, when compared to centerfire ammo, is its low cost, light felt recoil, compactness, and overall user-friendly appeal. The Achilles Heel of rimfire ammo, especially in a varmint hunting

Justin Ruegsegger, Engineering Director, CCI/Speer Ammunition

application, is a direct result of its advantages, in that bullet weight, velocity, and thus energy are comparatively low. The key to producing a successful rimfire varmint hunting cartridge is to have a bullet technology that transfers as much energy as possible into the target.

In the past, a segmenting bullet wasn’t possible because conventional copper jackets didn’t allow for this type of expansion while maintaining bullet integrity in flight. We were able to build on the innovation of our Clean-22 coating technology from our .22 LR line and apply it to .22 WMR, resulting in a bullet that’s completely encapsulated in a polymer coating.

Sd: What exactly does that do?

JR: That gives us a bullet that’s robust enough to hold together in flight, yet allows for immediate expansion upon impact, creating three separate wound channels for maximum energy transfer. The Clean-22 coating also has lower in-bore friction than a copper jacket, which allows us to drive the 46-grain Maxi-Mag Segmented HP .22 WMR at 1,875 feet per second, resulting in the highest energy rimfire cartridge we produce—359 foot-pounds of energy at the muzzle. Booth #11838

The advantage of rimfire ammo in general, when compared to centerfire ammo, is its low cost, light felt recoil, compactness, and overall user-friendly appeal.

CCI’s AR Tactical 22 LR loads provide consistent, reliable performance in AR-style .22s.

AMMO

by Brad Fitzpatrick

It’s safe to say that all our lives changed in the spring of 2020, but there is perhaps no industry that has seen as much tumult as the ammunition industry. In the early days of the pandemic demand for ammunition skyrocketed, reaching not just record numbers but stretching far beyond the capabilities of most ammo firms. The demand was there, but keeping machines running and employees in the factory proved challenging.

The market has stabilized some, though it’s likely to be a while yet before all store shelves are fully stocked with a full array of loads for every application. Nevertheless, many ammunition manufacturers have caught up with demand to a point where they are launching some new products. There are only a couple of new cartridge launches, but there is a variety of new hunting, defense, and target loads from various manufacturers.

Many of this year’s new products expand on trends we’ve seen during the last several years at SHOT. Long-range hunting and shooting remain popular, and so do projectiles with high ballistic coefficients and aerodynamic designs. Hornady’s impressive new 7mm PRC cartridge is designed specifically to handle the emerging class of high BC .284-inch bullets. On the shotgun side, the demand for premium high-density non-toxic loads continues to grow with companies like Federal Premium, APEX, Winchester, and HEVI-Shot offering several new loads. Concealed carry remains popular, and so do self-defense handgun loads. The 9mm remains king, but the 10mm continues to gain traction despite having been proclaimed dead by some in the firearms press over 30 years ago.

Ammunition companies are up to speed and back in the business of developing exciting new products for shooters and hunters. Here's a rundown of the latest ammo products retailers will see at SHOT Show 2023.

APEX AMMUNITION

APEX has been on top of their game in recent years with the release of several excellent non-toxic blends for hunters, and this year their S3 zinccoated steel shot loads are available in No. 3 3-inch loads for both 12 and 20 gauge. The new No. 3 offering joins their current 12 gauge (No. 2, No. 4, BB) and 20 gauge (No. 2 and No. 4) loads, which provide hunters with a broad range of S3 steel ammo from which to choose. Zinc coating ensures consistently round pellets and protects against corrosion as well as “bridging,” which occurs when two pellets lock together. The zinc also reduces friction for more uniform pellet drop and consistent patterns. S3 ammunition uses APEX’s tungsten-grade wad, which is also found in their high-performance TSS turkey loads. Despite quality components and consistent performance, S3 ammunition is an excellent value, blending high performance with a surprisingly affordable price tag. SRP: $23.99 to $26.99, box of 25.

The last few years have been taxing on ammo companies, but the top brands have managed to meet demand and introduce some fantastic new products for the new year.

Also new from APEX is their limited-edition Mossy Oak Shadow Grass Habitat Blend (SRP: $51.99, box of 25; $489.99, case of 250). These 12-gauge, 3-inch “duplex” loads blend the company’s No. 3 S3 zinc-plated steel shot and No. 8 TSS and come in special Mossy Oak camo packaging. The blend of zinc-plated steel and 18.1 g/cc TSS makes this duplex load suitable for a wide variety of waterfowl hunts, everything from teal buzzing by at low elevations to honkers hanging out at the edge of the decoy spread. It’s also more affordable than all-TSS ammo. Booth #71104 (apexmunition.com)

BASCHIERI & PELLAGRI

Baschieri & Pellagri (or B&P) is located outside Bologna, Italy, and is one of Europe’s premier ammunition manufacturers. B&P is now owned by Fiocchi, and since Fiocchi is a growing name in the U.S. ammo market you can expect to see more B&P shells on store shelves, which is a great thing for hunters and shooters. It’ll no doubt take some American consumers time to familiarize themselves with B&P’s line of ammunition, but the company is offering many new products and line expansions for 2023.

B&P Competition Flyer shotshell ammunition is available in 12-gauge 1¼-ounce loads of No. 7.5 or No. 8 shot with velocities ranging from 1,255 to 1,350 fps, perfect for competing in clay target games without enduring excessive fatigue. Another soft-shooting option from B&P is their Competition One 12-gauge ammunition that offers 1 1⁄ 8-ounce loads of No. 7.5, No. 8, or No. 9 shot driven at 1,160 fps. This ammunition is equipped with B&P’s patented Gordon hull with its distinctive color-matched polymer ring in the base of the shotshell. The Gordon hull is proven to reduce recoil fatigue, vitally important when you’re shooting hundreds of targets a day in high-level clays competition. The sport of shooting helice (a special type of clay target with plastic wings) is growing in popularity, and B&P is offering their own special load for this discipline: their 12-gauge, 1-ounce Competition Helice load reaches over 1,300 fps and is available in No. 7.5 and No. 8 shot. Perhaps most significantly, B&P is offering their new NEXT ammunition, which utilizes their proprietary Green Core technology. Green Core wads are fully biodegradable, yet B&P NEXT ammunition offers premium performance for competition shooters. On the hunting side, B&P offers Privilege Game shotshells, which feature Gordon hulls and biodegradable Green Core wads. B&P’s Upland shotshell line is expanding this year and now includes 20-guage 7⁄ 8-ounce loads with nickel-plated shot (Nos. 5, 6, 7.5), and U.S. waterfowl hunters will have a chance to try out B&P’s new Dual Steel and Dual Bismuth loads, both of which come with two different shot sizes in each 12-gauge load (Nos. 2 and 3 for Dual Steel, Nos. 3 and 4 for Dual Bismuth). Both Dual Steel and Dual Bismuth come with B&P’s biodegradable Green Core wads. Booth #11454 (baschieri-pellagriusa.com)

BLACK HILLS

Black Hills’ HoneyBadger ammunition gets more bite for 2023 with the introduction of a 10mm version. Like other HoneyBadger loads, it features an all-copper bullet with deep flutes and sharp frontal edges. At 115 grains, the HoneyBadger is light for a 10mm bullet, but it achieves 1,600 fps from a five-inch barrel with none of the concerns with stoppage normally associated with a hollow-point defensive bullet. This enhances penetration as the flutes redirect tissue from the bullet radially, creating massive amounts of threat-stopping shock. Penetration tests in 10-percent gel have demonstrated a 50-percent increase in penetration depth as compared to traditional hollow points, and the HoneyBadger bullet creates massive wound channels. Muzzle energy is rated at 654 foot-pounds, so this will certainly serve as a bear defense bullet. Booth #15227 (black-hills.com)

BROWNING

Browning Ammunition is expanding their centerfire rifle lineup with the release of the MaxPoint line of ammo. This polymer-tipped hunting load features a polymer tip for rapid expansion and maximum energy transfer. The heavy-for-caliber bullets with thick copper jackets ensure deep penetration, so this is a versatile round designed for hunting a wide range of big-game animals. A nickel-plated shell case ensures smooth feeding, and MaxPoint ammunition is available in cartridges ranging from .243 Win. to .300 Win. Mag., including popular new rounds like 6.5 Creedmoor, 6.5 PRC, and 6.8 Western as well as classic loads like .30-06, .270 Win., and .30-30. Also new from Browning is their Silver Series centerfire ammunition line, which is a classic soft-point bullet design consisting of heavy bullets with precision-plated bullet jackets. Silver Series ammo is available in 10 loads ranging from .243 Win. to .300 Win. Mag., and it’s also available in 350 Legend.

On the rimfire side, Browning Ammunition is introducing Sub-22, their newest .22 LR ammo that is optimized to function in suppressed semi-auto .22 pistols. Loaded with 45-grain lead round-nose bullets, these rimfire rounds have a muzzle velocity of 1,050 fps and come in 100-count packages. Booth #15227 (browningammo.com)

CCI

CCI is adding to their extensive line of rimfire offerings with the release of Clean-22 Hyper Velocity .22 LR ammunition. Identifiable by the purple polymer coating on the exterior of the 31-grain bullet, Clean-22 Hyper velocity ammunition clocks in at 1,550 feet per second and reduces lead fouling in barrels without leaving behind residue that shooters will have to scrub away. This ammunition also cuts lead fouling in suppressors by 60 to 80 percent, which keeps your equipment running cleanly and allows you to shoot more with less cleaning. The bullet nose geometry is engineered for optimum accuracy and reliable feeding in all firearms, including semi-automatics.

Booth #11838 (cci-ammunition.com)

Veteran owned and operated, APEX Ammunition is the leader in premium, handcrafted shotgun ammunition. We pioneered the commercial application of ultra-high-density Tungsten Super Shot to create the hardest hitting, most accurate shot loads in the business. Our lineup includes our renowned TSS Turkey, Waterfowl, Upland Bird, and Predator loads. Our S3 Steel™ Waterfowl loads do the job better than any other steel out there. With APEX Ammunition, you can give your customers the hunting experience they’ve been waiting for. APEXammunition.com

FEDERAL PREMIUM

Federal is rolling out a long list of cutting-edge new ammunition products, including new High Over All competition shotshell loads for 20-gauge, 28-gauge, and .410 firearms. Like the 12-gauge version, which is already helping top trap, skeet, and sporting clays shooters collect titles across the country, HOA sub-gauge ammunition utilizes hard high-antimony lead shot and Podium one-piece wads for consistent patterning and performance. Also new is HEVI-Bismuth, which is loaded with 9.6 g/cc bismuth pellets sourced from Federal’s partner HEVI-Shot. HEVI-Bismuth is 22 percent denser than steel shot.

Federal Premium is offering a single new rimfire option for 2023: Punch .22 WMR. Following on the heels of Punch .22 LR, this ammunition is designed and tested to offer the ultimate .22 personal-defense ammo option and is stringently tested for premium performance and reliability. The nickel-plated lead-core bullet reaches velocities of 1,000 fps from handguns with two-inch barrels and up to 1,800 fps from rifle barrels.

The 30 Super Carry is a good option for personal defense, and this year Federal Premium is offering Punch 30 SC ammo. Punch bullets feature skived jackets and soft lead cores that promote expansion and energy transfer, and the high-quality brass and sealed primer insure consistent ignition.

New centerfire rifle offerings include Federal Premium Gold Medal Centerstrike. Utilizing sleek, proprietary OTM bullets, this ammunition is specifically designed for shooters who want to stretch the effective range of their .308 Win., 6.5 Creedmoor, or .223 Rem. target rifles to the max. Federal’s new Varmint & Predator JHP and Champion JSP 5.56x45 loads offer excellent performance in 5.56 rifles at an affordable price point, and Federal’s new ELD-X centerfire rifle loads feature Hornady ELD-X tipped hunting bullets combined with Federal powders, primers, and brass. Booth #11838 (federalpremium.com)

FIOCCHI

Italian ammunition manufacturer Fiocchi is planning to substantially increase their footprint in the U.S. ammo market. Fiocchi’s facilities in Little Rock, Arkansas, and Ozark, Missouri, are churning out lots of excellent ammunition, and the company has a number of new loads designed for American hunters and shooters. For those who pursue big game there’s Knock Down, which offers all-copper projectiles with a hollow-point design for maximum energy transfer and shock. Knock Down will be available in eight popular loads from .243 Win. to .300 Win. Mag. Also new to the centerfire rifle ammo lineup is Hyperperformance Hunt ammunition, which is loaded with premium SST, Scirocco, Varmint Grenade, and GameKing bullets in calibers from .223 Rem. to .300 Win. Mag. New to Fiocchi’s Range Dynamics line this year are a 5.7x28 35-grain jacketed frangible load and a 4.6x30 3.8-grain tipped hollow-point offering.

Fiocchi has long been known for their high-quality shotshells, and this year the company is offering hunters and shooters a long list of innovative new products for every discipline and game species. New Speed sTEAL ammo is available in 12-gauge 2¾ loads of either No. 4 or No. 6 premium steel at a velocity of 1,415 fps, perfect for bagging teal zooming past your blind during the early season. For all-purpose waterfowl hunting, Fiocchi’s Golden Bismuth is a great option, and in addition to their 12- and 20-gauge offerings the company now has a 28-gauge Golden Bismuth 3-inch load that fires 15 16th ounce of premium bismuth at 1,350 fps, a low-recoil load that works well even on large ducks like mallards and gadwall. More areas are requiring non-toxic shot for upland hunting, and Fiocchi’s Field Dynamics Upland Steel loads are the perfect option. Available in 12 gauge and loaded with 11⁄8-ounces of steel shot (No. 4 or 6), this ammo is suitable for birds or upland game even in areas where lead is still legal. Lastly, with spring just around the corner it’s time to consider your next turkey load, and Fiocchi Golden Turkey TSS is a great choice. The 12- and 20-gauge and .410 options from last year carry over, but this year Fiocchi is offering a 3-inch 28-gauge TSS turkey load with 11⁄16 ounces of No. 9 TSS shot. This load has the potential to greatly extend the lethal range of 28-gauge gobbler guns while reducing the amount of recoil needed to cleanly kill a big tom.

Booth #11454 (fiocchiusa.com)

HEVI-SHOT

The big news from HEVI-Shot is the launch of their HEVI-Metal Xtreme non-toxic shotshell ammunition. These stacked loads are comprised of 30-percent HEVI-XII 12 g/cc pellets and 70-percent steel inside a FLITECONTROL FLEX wad. The tungsten shot is three sizes smaller than steel, ensuring consistent and reliable downrange performance. HEVI-Metal Xtreme is available in either 12- or 20-gauge 3-inch versions with your choice of either No. 6 tungsten and No. 3 steel or No. 4 tungsten and No. 1 steel. HEVI-Shot is also expanding their sub-gauge ammo offerings with the introduction of eight new 28-gauge offerings, including two new 3-inch HEVI-18 TSS Turkey loads, two HEVIBismuth 3-inch loads, and both 2¾ and 3-inch HEVI-Bismuth upland loads.

Booth #11838 (hevishot.com)

HORNADY

The biggest news coming out of Grand Island, Nebraska, is undoubtedly the launch of Hornady’s 7mm PRC. Positioned between the 6.5 and .300 PRC, the 7mm PRC is perhaps the most versatile of the lot. It’s capable of firing a 180-grain ELD match bullet with a ballistic coefficient of .796 at a velocity of almost 3,000 fps. The 7mm PRC fits in long actions and generates less recoil than the fast .30-caliber magnums. It’s one of the most efficient cartridges ever developed, with a neck and case design that allows the use of long, streamlined bullets without robbing internal capacity. The 7mm PRC 175grain ELD-X bullet shoots flatter than a 200-grain .300 Win. Mag. The ELD-X bullet and the 7mm retains almost 100 foot-pounds more energy at 500 yards than the .300. Currently Hornady is offering three loads for the 7mm PRC: a 160-grain CX monometal bullet with a muzzle velocity of 3,000 fps, the 175grain ELD-X that reaches a muzzle velocity of 3,000 fps, and an ELD Match load with a velocity of 2,975 fps. Over two dozen rifle manufacturers are chambering guns for the 7mm PRC this year, and you can expect this versatile and efficient target and hunting round to gain a strong following very quickly. SRP: $69.15-$73.07, box of 20.

The 7mm PRC is certainly the biggest news from Hornady, but it’s not the brand’s only new product offering for 2023. Hornady is also offering four new Sub-X bullets this year as well. Designed to expand reliably at subsonic velocities, these bullets feature Hornady’s patented Flex Tip that allows for expansion down to 900 feet per second. Sub-X bullets meet FBI protocol for terminal ballistic test performance and are now available in .308 175-grain, .357 200-grain, .452 395-grain, and .458 410-grain offerings. Sub-X bullets are designed to function in a variety of platforms (including gas guns) and include a lead core and cannelured jacket for a positive case crimp for use in semi-automatic firearms. Also new from Hornady is the Bore Driver ELD-X muzzleloader bullet that features a polymer base with a gilding metal jacket. These 340-grain .50-caliber hunting bullets help improve accuracy and offer exceptional terminal performance for muzzleloader hunters.

Booth #12446 (Hornady.com)

REMINGTON

The big news from Remington this year is the release of the .360 Buckhammer straight-wall cartridge, which was developed in conjunction with Henry Repeating Arms. Though the Buckhammer is similar in bullet diameter to the straight-wall 350 Legend, the Remington round is rimmed. This means that it will work effectively in leveraction, single-shot, and even double rifles. Two Core-Lokt loads (180 and 200 grains) will be available initially. SRP: $36.99.

Also new from Remington is their Premier Long Range line of centerfire hunting rifle ammunition. Premier Long Range is the first factory hunting ammunition loaded with Speer’s outstanding Impact hunting bullet. These projectiles combine high ballistic coefficients with the durability of a bonded bullet, utilizing the same SlipStream polymer bullet tip found on Federal Premium’s Terminal Ascent ammo. Premier Long Range is available in eight different loads ranging from 6mm Creedmoor to .300 Remington Ultra Magnum. SRP: $59.99-$97.99.

Premier Bismuth is loaded with HEVI-Bismuth pellets that have a density (over 9.6 g/cc) and are safe to use in older shotgun barrels. Premier Bismuth is loaded with Remington’s Premier components, and this shot is cast and alloyed in the United States. Available in 12, 16, 20, 28 gauge, and .410 bore. SRP: $57.99-$74.99, box of 25. Lastly, Remington is launching Golden Saber 10mm Auto ammunition. The 180-grain bullets are offered in trusted Golden Saber Bonded, Golden Saber Defense, and Golden Saber Defense Compact lines. SRP: $38.99-$47.99. Booth #11838 (remington.com)

never have to think about them, no matter where you are or how brutal the conditions... because you know they’ll never fail.

SPEER

Speer’s Gold Dot bullets have been a favorite choice of serious shooters and law-enforcement professionals for years, and this year Speer is offering their trusted Gold Dot ammo for carbine platforms. The G2-style elastomer-filled bullet nose effectively penetrates through common barriers and transfers energy efficiently, making this one of the best ammo options for anyone who runs a pistol-caliber carbine for self-defense. The engineers at Speer designed this ammunition to operate at velocities that provide consistent, optimum performance through carbine-length barrels. Gold Dot Carbine ammunition will be available in a wide variety of popular carbine calibers.

Booth #11838 (speer.com)

WINCHESTER

It’s been a very busy year for Winchester as the brand is expanding several existing lines of ammunition as well as introducing new ones. Handgun hunters and big-bore fans will be excited to see the company’s new Big Bore handgun ammunition hit stores shelves in 2023. Available in 10mm, .357 Magnum, .44 Magnum, and .45 Colt, Big Bore ammo is loaded with a new semi-jacketed hollow-point bullet with a concave hollow-point design that offers deep penetration and reliable expansion for biggame hunting and self-defense applications. Also new this year is M1 Garand, a .3006 Springfield load that is optimized to function in Garand rifles. These cartridges are loaded to the original velocity and pressure specifications of original .30 Caliber Ball M2 ammo, which are lower than the pressure levels of most modern .30-06 ammo. These cartridges also come with a custom headstamp that identifies that they are loaded to M2 Ball specifications, which will make them even more attractive (and practical) for fans of Garand rifles.

Winchester’s Copper Impact family of centerfire hunting rifle ammunition, which is loaded with expanding solid copper bullets, now includes a 150-grain 7mm Remington Magnum offering. Like other Copper Impact loads, the 7mm Rem. Mag. version is loaded with Winchester’s polymer-tipped Extreme Point Copper bullet that expands upon impact, yet offers better weight retention than traditional jacketed lead-core designs. There’s a new 7.62x39 offering in Winchester’s Target and Practice line of ammunition which features a 123-grain FMJ projectile and comes in a boxerprimed brass case that’s suitable for reloading. Available in either 50- or 120-count boxes, Target and Practice is an affordable ammo option for 7.62x30 owners that is loaded to Winchester’s standards using high-quality components.

There are two new Power-Point rifle offerings for hunters this year as well, a 150grain .300 Blackout load as well as a new 200-grain .35 Whelen option, both of which should be excellent for hunting whitetails and similar-sized game.

Winchester continues to support Folds of Honor with the release of several new USA Valor offerings. The new 200-grain .300 Blackout load is designed for target practice and training and features an open-tip range bullet. Loaded to subsonic velocities, this ammunition offers sure functioning in suppressed firearms. There are also new Folds of Honor shotshell offerings, including two 12-gauge-loads with 11⁄8 ounces of either No. 7.5 or No. 8 shot and a 20-gauge load with 7⁄8 ounce of No. 7.5 shot. These shotshells are ideal for shooting competitive clay games, but they’re also great for backyard practice or wingshooting.

Winchester’s new rimfire offering is their Xpert .22 LR load, which fires a 42-grain plated hollow-point bullet at a velocity of 1,320 fps. Available in 100-round boxes, this .22 ammo is ideal for plinking at the range, target shooting, and smallgame hunting.

Booth #11828 (winchester.com)

Shoot United is a Team Effort

In the highly competitive world of youth-organized activities, thousands of athletes across the United States are turning to the shooting sports. At the high school level, the shooting sports are considered the fastestgrowing activity, with an increase in teams, coaches, athletes, and events.

The SST Ravens, a youth shooting sports team based near Seattle, Washington, is a group of more than 20 youth athletes who consider the shooting sports a part of their daily lives.

Their story is captured in a newly released film, “Ink in the Sky,” presented by Shoot United, a shooting initiative launched by Winchester last year. The film provides a glimpse into the lives of the

young men and women from the SST Ravens during their state tournament competition. More importantly, it captures the positive messages of the shooting sports. It’s time spent with friends and family, and it’s an exciting competitive environment with highly talented athletes.

“The shooting sports have taught me how to trust my instincts and focus on what I can control, like my breathing and the current target,” said Kamea Herrera, member of the SST Ravens. “Everyone on our team helps and encourages each other, including our parents and coaches. It’s cool to go to the shooting range with my dad and brother. I have been fortunate to meet so many people who share their

Booth Appearance

Premier Body Armor is hosting the real-life Narcos agents, Javier Peña and Steve Murphy, at its booth today at the 2023 SHOT Show. Peña and Murphy, both now retired DEA agents, were instrumental in bringing down notorious drug lord Pablo Escobar and were depicted in the hit Netflix series Narcos. Attendees will have the opportunity

love for the shooting sports while also improving my skills.”

Each year, more than 60 million adults participate in the shooting sports. It is one of the most popular recreational activities in the country, drawing millions of participants from metropolitan areas and with various degrees of firearms experience.

“The shooting sports are extremely inclusive, with more and more people with very diverse backgrounds joining the community,” said Jason Gilbertson, director of marketing for Shoot United. “The SST Ravens is a team built with parents, coaches, and athletes coming together, working hard, and growing together as a team.” Booth #11828 (Winchester.com)

to meet and interact with the agents as well as learn about their experiences in the field and their work to combat the global drug trade. In addition, copies of their tell-all book, Manhunters: How We Took Down Pablo Escobar, will be available for signing. Booth #75313 (premierbodyarmor.com)

Networking is a vital part of SHOT Show. NSSF has organized several free networking receptions outside Caesars Forum on the plaza. An Industry Welcome Reception was held last evening from 5:30-6:30 p.m. A Networking Reception will be held Thursday from 5:30-6:30 p.m.

NSSF has also partnered with Fuse Experiences to provide attendees with VIP access at some of the most popular nightclubs in Las Vegas. There will be a networking reception this evening and also VIP access during club hours. For more information, go to shotshow.org/networking

SHOT Networking Events AccuTrigger Anniversary

Twenty years ago, Savage Arms did something truly revolutionary by unveiling the AccuTrigger. The system was designed to eliminate trigger creep while being user-adjustable and completely safe. With a trigger pull between 1.5 pounds and 6 pounds, the AccuTrigger continues to meet all the above requirements and now comes standard on several Savage new products. Booth #12821 (savagearms.com)

Oklahoma is Open For Business

Oklahoma wants gun and ammo companies to know that the state is open for business and is rolling out the welcome mat. Presently ranked 14th in the nation when it comes to firearm manufacturing, the Sooner State is home to 114 firearm manufacturers, including Rise Armament and Tromix Corp. In all, that’s 4,500 jobs. Overall economic impact is $536.4 million.

For sure, Oklahoma is already a gun-friendly state. Republican Governor Kevin Stitt is a vocal critic of President Joe Biden’s gun-control agenda. “As long as I’m governor, we will fight back against that federal overreach,” he told Fox News last year, adding “We’re going to defend our right to bear arms in the state of Oklahoma.”

Gov. Stitt signed a constitutional carry law in 2019. The state has no restriction on MSRs, owning or using a suppressor while hunting, and has a state preemption law that forbids municipalities from enacting their own patchwork of gun-control laws. The Governor is also an avid hunter, sharing photos of his harvests on social

media and encouraging hunters in his state to participate and pass along hunting traditions to others.

“Oklahoma has a lot to offer firearms and ammunition manufacturers looking for a place to move, expand, or start up, including infrastructure, skilled labor, and pro-business and progun state policies,” he says. “During the pandemic Rise Armament was the beneficiary of the state’s

Manufacturing Reboot Program to assist existing Oklahoma manufacturers to retool new product development or expand capabilities.”

According to Governor Stitt, manufacturers looking to move to Oklahoma will quickly see that finding talent won’t be a problem. “The state’s wide range of technical schools are helping create a pipeline of workers with critical technical and mechanical skills sought by firearm manufacturers such as woodworking, checkering, machining, metal finishing and metalworking (i.e., welding),” he says.

To ensure Oklahoma is an even more attractive business location for firearm manufacturers, state lawmakers have proposed legislation to protect firearm businesses from discriminatory practices by big banks and other essential service provider companies, ensuring that firearm businesses wouldn’t be targeted for closure during declared emergencies since they are vital to providing citizens the ability to exercise their Second Amendment rights. They are also looking to bolster existing statelevel Protection of Lawful Commerce in Arms Act (PLCAA) protections that would protect manufacturers, distributors, and retailers from harassing lawsuits over the unlawful use of a firearm by a remote third party.

The state will be bringing out the “big guns” at SHOT Show 2023; Gov. Stitt, along with senior leadership at the Oklahoma Department of Commerce, will be in Las Vegas to speak directly to industry leaders to let them know that Oklahoma is open for firearm businesses. Gov. Stitt will also attend the NSSF’s second annual Governor’s Forum, which will be held today from 1 to 2 p.m. in the Murano Room, third floor of the Venetian Expo from 1-2 p.m. The forum is open to industry media and will include questions from attendees.

Rise Armament makes its home in Oklahoma.

Honoring Those Who Have Served Training Courses Offered at SHOT University

Memories of Honor (formerly known as Medals of Honor) is a registered 501(c)3 nonprofit that honors our fallen military and the families they leave behind through athletics, entertainment, and special events. Through a series of events and programs, the organization helps heal the invisible wounds of war for both surviving family members and veterans.

Troy Acoustics is hosting the Memories of Honor organization at the 2023 SHOT Show (Booth #61102). Attendees are encouraged

to fill out a card in honor of a fallen hero and place it on the booth’s wall. At the conclusion of the show, these cards will then be mailed to the hero’s family.

Based in Brunswick, Georgia, Troy Acoustics is the leading provider of shooting range acoustics for military, public safety, and commercial markets. For OSHA compliance and keeping good relations with range neighbors, Troy Acoustics is the go-to for range acoustics, design, and installation. Their acoustic properties are guaranteed for life.

If you’d like to explore better management practices and new ways to make your retail or shooting range business thrive in the most competitive and regulated marketplaces, there’s no better place to start than right here at the SHOT Show. Once again, SHOT University is offering a la carte training courses to help retailers and ranges hone their management skills for today’s highly competitive and regulated marketplace. Session content will cover topics such as customer communications, used firearms, new shooters, ATF/NICS compliance, operations, marketing, workforce development,

and more. Enrollment fees are $40 for NSSF members, $75 for NSSSF nonmembers (per session).

SHOT University sessions began yesterday and run through Thursday afternoon. Today’s sessions include “Building Strong Customer Relationships” and “The Effect of New Legislation on the NICS and How It Applies to You, the FFL.” Tomorrow’s sessions include “Inventory Management Masterclass” and “Engage, Attract and Reactivate with a Successful Loyalty Program.” SHOT University can be found in the Academy Ballroom 414-415.

SHOT Plaza Marketplace Debuts

For the first time, there will be retail sales at the SHOT Show (non-FFLrequired products). This will be located outside on the Caesars Forum Plaza during the show.

Oklahoma Governor Kevin Stitt.

SCENES FROM THE SHOW FLOOR

SCENES FROM THE SHOW FLOOR

SCENES FROM THE SHOW FLOOR

SCENES FROM THE SHOW FLOOR

OPTICS

by Robert Sadowski

The big trend this year is LPVO (Low-Powered Variable Optics). These are riflescopes that combine features of red dot reticles for close, fast shooting with features of MIL or MOA reticles for long-distance precision. Long-range riflescopes are also hot this year. Here’s a look at the new glass being offered.

APEX OPTICS

Apex Optics’ flagship Rival 4-32x56mm riflescope (SRP: $2,000) is purpose-built for dynamic long-range PRS-style competitions. Features include CLR (pronounced CLEAR) or Competition Long Range reticle, tactile precise turrets, and 4X to 32X magnification range. The Edge 1-10x24mm riflescope (SRP: $1,300-$1,500) is designed for tactical situations or as a lightweight hunting scope. Features include ED glass, a 24mm objective lens, a 34mm onepiece tube, a first focal plane mil reticle, and locking mil turrets in 0.1 mil-per-click configuration. The customdesigned KLR (Kombat Long Range) reticle merges the needs of the LE and military user to rapidly engage targets at short and medium range.

The Hunter 3-15x44mm hunting scope (SRP: $1,000-$1,200) is a perfect marriage of features in a lightweight package. It weighs just over 23 ounces with a 30mm tube. The first focal plane Hunter Long Range (HLR) reticle is made specifically for hunters looking to make short-range or long-range shots.

The Summit ED 10x42mm (SRP: $500) and 12x50mm (SRP: $600) binocular series features Japanese ED glass with a seven-layer coating system for superior light transmission in a lightweight package. The 10x42mm weighs just 24 ounces; the 12x50mm weighs 32 ounces. Either is a good choice for western hunters who don’t want to carry both a spotting scope and binoculars. Booth #70239 (apexopticsco.com)

Long-distance glass is still hot, but this year there is a new wrinkle.

ARMASIGHT

The ArmaSight Contractor 640 series of feature-rich thermal weapon sights include two models: a 1.5-6x25mm (SRP: $5,299) and a 3-124x50mm (SRP: $5,699). Both units can be used in all environmental conditions to improve object detection in low-contrast daylight, total darkness, or through smoke, haze, and even light fog. Features include a 60 Hz 1024 x 768 display resolution, USB and WiFi video streaming, four hours of onboard video recording, and low-battery consumption from standard CR123A batteries. Booth #20619 (armasight.com)

BARSKA

Are your customers looking to whack varmints at a distance? Barska has expanded their mid-level Varmint Series of riflescopes with three new models: a 3-12x44mm (SRP: $298) built on a 30mm tube and a 4-16x40mm in two configurations. One has covered turrets and rings (SRP: $263), the other has tactical turrets (SRP: $275). All models are built with a mil-dot reticle. (barska.com)

BERING OPTICS

The all-new 2023 Super Yoter 3.5-24x50mm LRF use a rigid, hard-anodized aluminum-magnesium alloy body with quick-detach mounts. Features include LRF Constant Scan Mode up to 1,200 yards, and a ballistic app works with the reticle for precise aiming even in rainy weather. In addition, it’s powered by common AA batteries. The new Hogster Charge 3.0-12.0x25mm Digital Night Vision Riflescope is a true NV scope with a high-sensitivity HD 4um sensor capable of performing on par with Gen2+ NV devices at a fraction of the cost. Features include eight reticle patterns. Booth #20310 (beringoptics.com)

CRIMSON TRACE

The Hardline family of riflescopes includes a wide variety of LPVOs for competition, hunting, and defense situations, all built on a fat 34mm tube for fast target acquisition. There is also an illuminated SFP TR1-MOA or TR-1 MIL reticle. The 1-10x28mm (SRP: $650) features up to 10X magnification power. The 1-8x28mm (SRP: $550) offers up to 8X power. And there is a 1-6x24mm (SRP: $450) equipped with 6X magnification power. All come with flip-up scope caps and a throw lever. Booth #12805 (crimsontrace.com)

EOTECH

The heavy-duty EXPS-HD features an all-aluminum housing and provides users with an enhanced field-of-view for better situational awareness. The waterproof, fogproof, and battle-tested sight works even if the sight window breaks or becomes partially obstructed. The unit is powered by a single CR123 lithium battery. Integrated into the housing is a locking, adjustable quick-detach base. The 68MOA ring and 1MOA aiming dot provides uncompromising speed to target and accuracy. Both night-vision and non-night-vision compatible models are available. Booth #20049 (eotechinc.com)

GPO

The new Passion 4-12x50i hunting riflescope (SRP: $699) features a one-inch tube and large 50mm objective lens for optimal light transmission. It is equipped with the G4i reticle that was designed for fast and accurate shot placement even in the lowest or brightest light conditions. Power is via the proprietary iCONTROL illumination system. The ultra-premium SPECTRA 6X 1.5-9x44i (SRP: $950) is now available with the popular all-purpose G4i reticle. A new version of the first focal plane GPOTAC 4.5-27x50i riflescope line will feature a reticle that has been custom-designed for PRS competition. The new scope uses a 50mm double HD objective lens system coupled with high-transmission lens coatings for enhanced resolution. The robust 34mm main tube, built from a solid, one-piece aluminum block, is dustproof, waterproof, and nitrogen-filled for strength and durability. Custom-designed turrets are milbased and include a zero-stop and lock system. The scope comes with a throw lever, cleaning cloth, see-through bikini ocular and objective lens scope covers, and an extra CR2032 battery. SRP: $1,499.99.

The new 4.5-27x50i is designed to work in tandem with GPO’s new 15-45x60 FFP Tactical Spotting scope that employs the same reticle. The grid markings on the spotting scope reticle and the riflescope reticle are identical in appearance and size to ensure familiarity and sight picture synergy of the user. Both reticles offer the same level of fidelity and utility, whether it is marking a target, assessing distance, or holding a ballistic offset without the need to adjust elevation and windage turrets. The two products work in tandem and make the process of spotting, assessing, and successfully acquiring the target flawless. The spotting scope is sold separately. SRP: $1,299.99.

Booth #11053 (gpo-usa.com)

OPTICS

HAWKE OPTICS

Hawke’s latest entry into the LPVO space is the Vantage 30 WA FD IR series (SRP: $550) that features an L4A fiber dot reticle that gives an intense, bright red illuminated center dot with 11 brightness settings. Four configurations are available: 1-4x24mm, 1-8x24m, 2.5-10x50mm, and 3-12x56mm. Designed for AR platform rifles, the new Prism Sights (SRP: $300) include three new models. The 1x15mm features a speed dot reticle with center dot and horseshoe. The 4x24mm and 6x36mm models are equipped with a BDC reticle designed for 5.56 NATO ammunition. All are supplied with a low-profile mount and a lower one-third co-witness mount.

The new Frontier LRF binocular line uses high light transmission optics and a red-colored OLED display to make viewing and distancing the target clear and fast. LFR modes include Distance, Rain, Hunt, Near, Horizontal Distance, and Angle. Available in an 8x42 model (SRP: $1,329) with a range of 1,968 yards and a 10x42 model (SRP: $1,439) with a range of 2,515 yards. Booth #43126 (us.hawkeoptics.com)

HI-LUX OPTICS

Low Power Variable Optics or LPVOs are popular for the AR platform, and the CMR 1-10x26mm first focal plane scope (SRP: $899) is the latest glass in the Hi-Lux Close to Medium Range riflescope series. At 1X, the CMR 1-10x scope functions like a red dot and is designed to be shot with both eyes open; at 10X, the first focal plane grid reticle offers precise holdovers and wind calls. A ranging scale in the reticle can be used to range targets on standard-size 36-inch silhouette targets. The scope also features side parallax adjustment and push-button reticle illumination. Booth #15056 (hi-luxoptics.com)

KONUS

A new version of the Absolute 5-40x56mm (SRP: $1,187) is equipped with a parallax wheel and an illumination switch positioned on the same side knob. The thin 550-ballistic reticle is designed to avoid impairing target acquisition while also being dual illuminated. The new Armada riflescope series includes a 4-16x50mm (SRP: $567) with a German-4 reticle and a 6-24x56mm (SRP: $643) with a fine crosshair reticle. Both feature a 30mm tube and a new parallax system that offers spot-on measurement. Booth #41318 (konuspro.com)

LEAPERS/UTG

INTEGRIX is a new line of premium rifle optics built with Japanese OHARA and German SCHOTT glass. Four models include a 1-8x28mm (SRP: $1,399) with an A1 MOA reticle suited for the AR platform, a 3-12x50mm (SRP: $1,499), a 3-18x44mm (SRP: $1,599), and a 4.5-27x56mm (SRP: $2,199)—all with a A2 MOA reticle. All scopes feature an FFP red and green illuminated reticle, 34mm tube, push-pull lockable turrets, and adjustable parallax. Zoom is smooth, consistent, and accurate. Booth #72305 (leapers.com)

MARCH SCOPES

March is launching two new models. The 1.515x42mm FFP scope (SRP: $3,050) produces a bright high-resolution image. It is also lightweight and compact and is designed for hunting and for precision semiauto platforms. Features include Shuriken-shaped lockable turrets and a 34mm tube. The 8-80x56mm SFP High Master Scope (SRP: $4,500) is an entirely new scope. It has a 25-degree wide-angle eyepiece, which is 25 percent wider than the standard 20 degrees, giving the shooter a wider field of view. This riflescope is equipped with Super ED lenses that can handle mirage better than ED lenses. Booth #10222 (marchoptics.com)

MEOPTA

The new MeoSight IV red dot reflex sight (SRP: $299) weighs just 1.2 ounces and has an ultra-low profile, making it ideal for handguns. The sights feature a 3 MOA dot with five adjustable illumination levels and is powered by a commonly found CR1632 battery for up 30,000 hours of use. Booth #10124 (meoptasportsoptics.com)

SCHMIDT AND BENDER

The 3-18x42mm is a compact, powerful, and versatile hunting riflescope. (SRP: $3,329-$4,002, depending on reticle and turrets.) The design combines superb image quality with a great field-of-view along with extremely high light transmission. Features include an SFP illuminated LP7 reticle. New to the PM II High Performance series is the 6-36x56mm (SRP: $4,540-$$5,530, depending on reticle and turrets). It is a great option for mid- to extreme-long-range shooting. This compact, lightweight scope is equipped with the new LPI illumination and a stacked knob for parallax and illumination brightness. The illumination control is the smaller, outermost knob. It uses a simple and clean P5FL reticle based on the military sniper P4FL reticle. The 1-8x24mm PM II ShortDot Dual CC (SRP: $5,460-$5,780, depending on reticle and turrets) combines an illuminated red dot in second focal plane with a first focal plane tactical reticle. The sweet spot for this scope is both close-combat and mid-range use. Use the red dot sight for quick engagement for close targets while the mil-dot-based reticle can be used for accurate ranging and compensation for hold-offs and holdunder/over at distance targets. Booth #11248 (schmidtundbender.de/en)

OPTICS

PARD

The DS35 is the first digital scope to use a new 800x800 circular LTPS display that provides a natural viewing experience such as that found with a conventional scope. The CMOS sensor and a lux rating of .0001 help deliver incredible resolution, and the integrated ballistic calculator assists in accurate shot placement. The patented lens cap provides a free focus design that allows the user to shoot with the lens cap on; this is done by viewing through a small hole that controls light transmission through the scope.

The 100mm eye relief provides comfort as well as safety from rifle recoil. An integrated 1,200-meter laser rangefinder accurately calculates range distances, and the IR light is effective up to 350 meters. The self-activated video recording provides the user with the ability to save 20-second video clips to the on-board TF card. Multiple image modes provide adaptability to a variety of environments, and the multi-function control knob allows the user to quickly change between functions.

The entire device is rated IP67 waterproof, and WiFi connectivity to an Android or IOS device is provided. The DS35 offers six digital reticles and two colors to personalize to your individual needs. SRP: $999. Booth #43123 (pard.com)

SHIELD SIGHTS

The AMS is an enclosed emitter mini red dot sight that shares the same shield footprint as Shield Sights’ other pistol sights. The footprint makes it the smallest enclosed emitter red dot sight on the market, and it fits a large number of factory optic-cut pistols. The AMS features four user-selectable reticle options and has manual and automatic brightness options. Booth #15035 (shieldpsd.com)

SIONYX

The OPSIN DNVM1 (SRP: $2,595) is a helmet-mounted, color, digital night vision monocular. Features include an extra-large 1920x1080 HD micro-OLED display and minimally designed menus and metadata overlays to keep the operator’s field of view broad and clear. The user-selectable frame rate, adjustable from 30/60/90 fps, offers imperceptible latency to adapt between moving or stand-and-stare operations. OPSIN is durable and lightweight at only 10.6 ounces. Booth #75111 (sionyx.com)

STEINER

The new Predator 8 premium hunting scope line offers repeatable and precise reticle adjustment for that once-in-a-lifetime shot with 8X zoom magnification range. Three models include a 2-16x42mm (SRP: $2,700), 3-24x50mm (SRP: $2,185), and 4-32x56mm (SRP: $2,300). All feature an integrated ballistic turret that ensures precise trajectory for up to four different distances. Available with an illuminated SCR-MOA or E3 reticle. Booth #13031 (steiner-optics.com)

SWAROVSKI

The EL Range Tracking Assistant binocular is now available in an orange armoring finish. These redesigned binoculars allow you to transfer your own ballistics data to make elevation corrections in MRAD, MOA, or clicks. Two models include an 8x42mm (SRP: $3,999) and a 10x42mm (SRP: $4,110). The new 17-40x56mm ATC (SRP: $2,610) and STC (SRP: $2,610) compact, lightweight spotting scopes are designed to pack light and be used with or without a tripod. They weigh about 35 ounces apiece. The STC straight eyepiece unit is 11.2 inches in length, the ATC angled eyepiece is only 10.2 inches in length. Both are available in green or orange armor finish. Booth #11618 (swarovskioptik.com)

TRIJICON

Trijicon Compact ACOG models (SRP: $1,357) are now available with new quick-release mounts featuring Trijicon Q-LOC Technology and Trijicon Advanced Combat Reticles (TAC-R). Q-LOC features multiple proprietary recoil lugs to ensure total rail engagement. Shooters can easily remove and re-attach an optic without the need to confirm zero. The 1.5x16s and 2x20 ACOGs now feature Trijicon Advanced Combat Reticles (TAC-R) in both the RTR .223 and RTR 9mm PCC reticles. Both are battery free and use daylight-bright center-dot illumination and have BDC holds. These reticles enable quick target acquisition with both eyes open. Booth #10735 (trijicon.com)

XS SIGHTS

Engineered for the DIYer who owns or maintains multiple Glock pistols, the DIY-Series Inline Rear Sight pusher reduces the force needed to install XS Sights up to 50 percent. Users can easily complete a wide range of sight installs on all Glock slides and install optic/ suppressor height sights. The DIY-Series also allows sight installation or windage adjustment on slides with an optic mounted on the pistol.

The open-top design allows for fast setup and easy visual centering. The tool and bit feature a built-in measuring scale for precision windage adjustments. The locking wedge secures slides in seconds. Simply slide the non-marring brass bit into the dovetail and insert the wedge. The kit includes a rear sight pusher, steel Glock Front Sight Tool, oil, and thread locker. Fits all Glock OEM and aftermarket slides. SRP: $150. Booth #13624 (xssights.com)

ZEISS

The all-new first focal plane LRP S3 riflescope is designed for long-range precision shooting and hunting. Features include an impressive total elevation travel and proven ZF-MOSi and ZF-MRi reticles with daylight visible illumination. Two models are available: the LRP S5 318-50 (SRP: $2,199) with 3.6-18x magnification and 50mm objective and the LRP S5 535-56 (SRP: $2,499) with a 5-25X magnification range and a 56mm objective. Booth #12869 (zeiss.com)

GREAT LEAP FORWARD

by Slaton L. White

With a mission to create innovative, solution-oriented hunting and shooting sports optics and accessories, Leapers understands the need to deliver quality, value, and service to all of its customers. At the same time, the manufacturer also understands the importance of putting new product into the pipeline. And that’s exactly what it is doing at SHOT Show 2023.

“We’re excited to announce the launch of two unique brands of optics in 2023: INTEGRIX and ACCUSHOT PRO,” says founder David Ding. “These two additions will reach new as well as current customers alike with a streamlined tier structure and greater access to products that fit each and everyone’s lifestyle, shooting discipline, and level of experience. Concurrently, Leapers is also introducing at SHOT Show 2023 our first billet AR upper and lower receivers, both of which are manufactured at our headquarters in the UTG PRO manufacturing center in Livonia, Michigan.”

INTEGRIX, Leapers’ new line of premium optics, starts with the end user. According to Ding, intensive market research and numerous discussions with users from a variety of areas—

including sports shooters from different disciplines, hunters from different nations, and users in the police and military—make it possible to recognize the constantly changing and growing requirements for optics.

“To hit the target with pinpoint accuracy over long distances, optics with maximum resolution, high light transmission, and extreme repeatability are required,” he says. To that end, he cites what he calls “The INTEGRIX Difference,” the product features that sets this new line part from the competition. These features include individually centration-tested German and Japanese glass; multi-coated lenses for glare, reflection, and scratch resistance; lowaberration optimized image quality; edge-toedge sharpness and high contrast; red and green reticle illumination with eight brightness-intensity settings; and intuitive lockable and zeroresettable windage and elevation turrets, serrated and oversized for glove use. Last, but certainly not least, the operational temperature range of the INTEGRX line is an impressive -40 degrees F. to 160 degrees F.

In all, there are five available models, divided into three categories. The INTEGRIX LPVO consists of the iX8 1-8X28; the INTEGRIX Mid

Power consists of the iX4 3-12X50, iX6 2-12X36, and iX6 3-18X44; and the INTEGRIX EL/ELR consists of the iX6 4.5-27X56. All are first focal plane scopes.

“Value” lines sometimes can simply be a way for a manufacturer to move underwhelming product. You won’t see that attitude at Leapers. The new ACCUSHOT PRO All-Around Performance line is a mid-tier brand that offers shooters well-crafted and competitively priced products.

“Leveraging qualities from our premium INTEGRIX scopes and fully utilizing over 30 years of experience, this is our most well-rounded and balanced brand of scopes having optimized functionality, feature set, and build quality at a fair price,” says Ding. “Every step from design, manufacturing, and build assembly through precision inspection and scenario testing embraces our ‘The Best Never Rest’ motto. Each of these steps embraces our commitment to provide new product options with higher standards every year. Augmented optical performance, mechanical integrity, and repeatability, as well as sleek functional aesthetics, can all be had with ACCUSHOT PRO.”

Features of this line include multi-coated lenses for optimized image quality; sharp, 90-percent light transmission with high-definition clarity and contrast; red and green reticle illumination with 10 brightness-intensity settings; 5,000-plus hours of battery life with 12-hour automatic shutoff; and a serrated adjustable eyepiece diopter and power ring. And, like the INTEGRIX line, operational temperature range is an impressive -40 degrees F. to 160 degrees F. There are three available models. The ACCUSHOT PRO LPVO consists of the AS6 1-6X24. The ACCUSHOT PRO Mid Power consists of the AS3 3-9X36 and AS4 3-12X24. All three

are first focal plane scopes.

Within Leapers’ UTG PRO Livonia manufacturing facility is a machine shop floor lined with worldclass CNC, injection-molding, and robotic-automation machines. There is also an in-house Cerakote coating device. This manufacturing facility produces Leapers’ USA-made line of handguards, stocks, buffer tubes, scope rings, magazines, and now AR billet receivers.

Releasing first is a standard lower receiver, available for purchase as a set with the upper or as a stand-alone component. “This lower provides the same standard battery of arms and parts commonality that one would expect from a forged receiver, but also contains features that shooters of all skill levels and disciplines will appreciate,” Ding says. “A true ambidextrous lower will also be available shortly after the initial launch, and both lowers

David Ding, founder of Leapers UTG, says the INTEGRIX and ACCUSHOT lines deliver great performance at competitive

DEFENSE DYNAMICS™

For personal and home protection or the “mean street” beat, Fiocchi Defense Dynamics covers all the bases. Ranging from .32 Auto through the hard-hitting .44 Magnum and .45 Auto, Defense Dynamics cartridges are centered around precision-manufactured jacketed and semi-jacketed hollow point projectiles to provide maximum defense performance at a reasonable price.

share the same overall design elements and shooterdriven ergonomics.”

Ever have a customer lose a spring or detent? UTG PRO lower receivers feature a captured buffer detent and a rear takedown pin housing.

“Threaded steel pins replace the typical use of roll pins throughout the uppers and lowers, easing installation for first-time and even well-versed builders,” Ding says. “Common parts compatibility was a key must-have. Outside of the originally designed parts for the true ambidextrous lower, the majority of standard drop-in and aftermarket handguards, lower parts kits, bolt carrier groups, and fire control groups are compatible with the new UTG PRO receiver.”

When Leapers began work on this project ergonomic considerations were top of mind. “A shortened and flared mag well allows for compatibility with most, if not all, magazines and drums,” Ding says. “Its aggressive inner flaring speeds up magazine insertions, and ambidextrous trigger finger swells in line with the outer ledge of the mag well provide a deliberate trigger finger index for users with large hands. Ambidextrous ledges milled into the middle of the receiver provide trigger-finger indexing for medium-sized hands, and cutouts in the trigger guard provide the same for smaller hands.”

The billet receivers are precision CNC-machined

from industry-standard 7075-T6 aluminum and finished in Type III Class II matte black hard-coat anodizing. The design of the receiver removes excess materials without hindering reliability while providing a modern aesthetic look unique to the UTG PRO. Overall receiver geometry reduces snag points and hot spots.

“Adding to the already exacting standards in quality control and tight tolerances, a lower to upper receiver tensioning screw comes standard,” says Ding. “It is important to note that both UTG PRO lowers remain fully compatible with most uppers in the marketplace, but obviously may not match up from an aesthetic standpoint.”

A tapered rear flattop upper provides shooters with a better purchase on charging handles with or without gloves and is particularly useful if the user has to “mortar” their rifle to clear a severe stoppage malfunction. The flattop also is machined with an additional Picatinny, a welcome bit of additional real estate.

Stand-alone receivers are available in three versions: UTG PRO Stripped Ambi Lower, UTG PRO Stripped Standard Lower, and UTG PRO Stripped Upper. Receiver sets are available in two options: UTG PRO Stripped Ambi Set and UTG PRO Stripped Standard Set. Booth #72305 (leapers.com)

NSSF.ORG/MEMBERSHIP

Your attendance at the SHOT Show® directly supports the mission of NSSF® – your industry’s trade association. Its strengths and successes on behalf of the industry are fueled by you and your business.

 Leapers UTG is also broadening its product mix to include a brand new line of AR billet upper and lower receivers.

BALANCING ACT

The ability to multi-task is a key attribute for a successful company executive. Just ask Mark Smith, CEO of Smith & Wesson.

by Slaton L. White

Life at the top isn’t easy. Company CEOs need a skill set that includes the ability to keep a lot of balls in the air at the same time. And, if the company is publicly owned, as is the case with Smith & Wesson, those balls include investors, the SEC and other government regulators, along with of course, shareholders, Wall Street analysts, dealers, and customers.

Mark Smith, president and CEO of Smith & Wesson, knows this well. A busy man, he is currently overseeing the company’s move to Tennessee as well as the rollout of the new products that are so vital to the company’s ongoing financial health.

THE MOVE

Smith & Wesson has a long history with Springfield, Massachusetts, and it’s been a mainstay of the region’s economy since 1852. But last year, S&W announced it was leaving Springfield for Maryville, Tennessee. It’s part of an ongoing exodus by firearm manufacturers away from states with anti-gun legislatures or business environments that inhibit growth.

When the company announced the move in late 2021, it said it intended to move its headquarters and significant elements of its opera -

tions to Maryville, just south of Knoxville. At the time Smith said, “This has been an extremely difficult and emotional decision for us, but after an exhaustive and thorough analysis, for the continued health and strength of our iconic company, we feel that we have been left with no other alternative.”

He specifically cited proposed legislation in Massachusetts that, if enacted, would prohibit the company from manufacturing certain firearms in the state. “These bills would prevent Smith & Wesson from manufacturing firearms that are legal in almost every state in America and that are safely used by tens of millions of law-abiding citizens every day exercising their Constitutional Second Amendment rights, protecting themselves and their families, and enjoying the shooting sports.”

Because the products in question make up more than half of Smith & Wesson’s profits, the company felt it had no alternative but to relocate to a more firearm-friendly state. Smith indicated that the company vetted a number of locations, and then made the decision to relocate 750 jobs and its headquarters to Maryville. Key factors in the decision included support for the Second Amendment, a business-friendly environment, quality of life for S&W employees, cost of living and affordability, access to

higher-education institutions, availability of qualified labor for its operations and headquarter functions, and favorable location for efficiency of distribution.

As part of this strategic move, the facility in Springfield will be reconfigured, but will remain operational. Forging, machining, metal finishing, and assembly of revolvers will be done there. The new facility that is being built in Maryville will contain the company’s headquarters, plastic-injection molding, pistol and longgun assembly, and distribution.

Ground broke last year, and Smith recently told SHOT Daily, “The move to Tennessee is in full swing. We’re working tirelessly to ensure that we continue to service our customers as we prepare to move to Maryville. Construction of the building is progressing well. At this point, we have walls raised around the plant, and structural steel for the office space is now going up. Parallel to construction, we’ve started a remote office in downtown Maryville that houses over 60 employees.”

THE EQUALIZER

It’s no secret that new products are the lifeblood of the industry, and Smith is pleased with the recent launch of the Equalizer, a new microcompact 9mm.

“We’re excited about the introduction of the Smith & Wesson Equalizer. We saw the traction around our Shield EZ product and heard the consumers asking for certain features that weren’t available in the original version. We took the opportunity to listen to our consumers and came up with a more broad-based option that fits nicely between the Shield Plus and Shield EZ offerings we already had in the market.”

Smith believes consumers will eagerly embrace this new arrival. “The Smith & Wesson Equalizer is truly an all-purpose pistol,” he says. “We’ve included features like an optic-ready slide, under-mounted rail, and a 15-round magazine to accommodate those who would use it for home defense. You can also size down the entire gun and run it with a 10-round flushfit magazine for an ideal concealed carry footprint. Compatibility with Shield Plus magazines and using the same holsters that were available for the 9mm Shield EZ ensured that there was an abundance of aftermarket support already available for consumers looking to buy right away at launch. For those who needed the easier-racking slide, we’ve introduced our next-gen EZ technology to the Equalizer, resulting in a much-easier racking slide. And for those who have issues loading the magazine, we’ve included a Maglula loader to overcome that hurdle.”

DEFENDING THE SECOND AMENDMENT

If all this isn’t enough on his plate, last summer Smith had to deal with the U.S. Congress, specifically a hearing by the U.S. House of Representatives Oversight and Reform Committee, the sole purpose of which was to vilify the industry. He was unable to attend in person due to a scheduling conflict, but he delivered a robust defense of the industry in a forceful statement that was posted on the company’s Twitter account: “Some have had the audacity to suggest that after they have vilified, undermined and defunded law enforcement for years, supported prosecutors who refuse to hold criminals accountable for their actions, overseen the decay of our country’s mental health infrastructure, and generally promoted a culture of lawlessness, Smith & Wesson and

 For those who need an easierracking slide, S&W has introduced its next-gen EZ technology to the Equalizer, resulting in a much easier slide rack.

other firearm manufacturers are somehow responsible for the crime wave that has predictably resulted from these destructive policies. But they are the ones to blame for the surge in violence and lawlessness, and they seek to avoid any responsibility for the crisis of violence they have created by attempting to shift the blame to Smith & Wesson, other firearm manufacturers and law-abiding gun owners.

“We will continue to work alongside law enforcement, community leaders and lawmakers who are genuinely interested in creating safe

neighborhoods. We will engage those who genuinely seek productive discussions, not a means of scoring political points. We will continue informing law-abiding citizens that they have a Constitutionally-protected right to defend themselves and their families. We will never back down in our defense of the Second Amendment.”

The statement eloquently sums up another vital quality required by an effective CEO: leadership. Booth #14743 (smith-wesson.com)

“We will continue informing law-abiding citizens that they have a right to defend themselves and their families. We will never back down in our defense of the Second Amendment.”

NEWPRODUCTS

Designed specifically for the waterfowl hunter, High Flyer extended and angle-ported chokes can handle both steel shot or non-toxic loads. Manufactured from 17-4PH stainless steel with a black finish, the chokes are offered in four sizes: Improved Cylinder, Modified, Full, and XFull. The conical parallel design improves the pattern, and the diagonal ports reduce felt recoil and muzzle jump for faster, more accurate follow-up shots.

Kick’s chokes are both externally marked and laser marked for quick identification and do not require a wrench for installation or removal. Available in 10, 12, and 20 gauge and .410 bore, sizes that fit virtually any factory shotgun on the market today. SRP: $67-70. Booth #12277 (kicks-ind.com)

1 KICK’S INDUSTRIES HIGH FLYER SHOTGUN CHOKE TUBES 2 GENERAL INSPECTION GI-6V

GI’s 6V is a high-speed ammunition-inspection system that uses patented, precision laser gauging for unmatched accuracy and repeatability for all profile dimensions. In the same system, an eight-camera multi-view vision system provides 360-degree part coverage for visual defect detection, resulting in complete dimensional and visual inspection. The 6V is flexible, and changeover for different-sized calibers can be completed in a matter of five minutes or less. Booth #52334 (geninsp.com)

3 OTIS TECHNOLOGY MULTI-CALIBER PISTOL CLEANING KIT

Got a multitude of pistols? Get the Multi-Caliber Pistol Cleaning Kit from Otis. It has been designed to tackle a wide range of pistols, including those chambered in .22, 9mm, .40, and .45. This kit includes everything a shooter needs to service and maintain pistols and features solid-brass rod sections. Each kit contains .22, 9mm, .40, and .45 caliber bronze bore brushes, cotton mops, and pierce-point jags with the size marked on the stem; 50 1-inch-square cotton patches and 20 2.5-inch-square cotton patches; .5 fluid-ounce FP-10 Lubricant Elite CLP; and a white nylon all-purpose brush to remove carbon or powder residue. Booth #12254 (otistec.com)

4 GOSAFE MOBILE FIREARM STORAGE

GOSAFE reimagines firearms storage by putting the safe inside the gun rather than the gun inside a safe. Both the Mobile Safe and Mobile Mag fit safely and securely inside the firearm, in the same manner as OEM magazines, accessible only via a unique-to-user key. Once the firearm is locked in GOSAFE mode there is no possibility of an unauthorized user intentionally or accidentally gaining access. The patented technology allows gun owners a mobile security solution to seamlessly go from loaded and ready to locked whenever and wherever they are. Currently compatible with all holster varieties and generations of Glock, GOSAFE will be available for Smith & Wesson M&P and SIG P320 models in 2023. Booth #43862 (gosafenow.com)

NEWPRODUCTS

The popular 6354RDS and 6304RDS holsters will, for a limited time, be available wrapped in Tiger Stripe Cordura camo. The 6354RDS is specifically designed to fit firearms with red dot sights. The Automatic Locking System (ALS) is an internal locking device that retains the firearm in all directions, providing an extra measure of security. The 6304RDS provides an additional measure of security, protecting the firearm with both the ALS and SLS (Self-Locking System) systems. Booth #11277 (safariland.com)

5 SAFARILAND TIGER STRIPE CAMO HOLSTERS 6 COLT MANUFACTURING ANACONDA

Today’s Anaconda is a hunter’s dream and has been entirely redesigned to utilize an oversized Colt Python action. This .44 Magnum double-action revolver features a Linear Leaf Spring Action for a non-stacking, smooth-as-glass trigger pull, and it boasts a solid stainless-steel frame for strength and durability. Available with either a six- or eight-inch barrel, the Anaconda sports recoil-absorbing Hogue grips and adjustable, interchangeable sights. It is also drilled and tapped for mounting an optic. Booth #12857 (colt.com)

The Hatsan PCP Invader airgun offers plenty of power for small-game hunting or target shooting. Available in .22 and .25 calibers, the new Invader provides versatility based on the user's needs.

The all-weather, ambidextrous stock features a rubber buttpad, carry handle, thumbhole, pistol grip, spare magazine slot, and an elevation-adjustable cheek rest, all in a sleek black finish. The carry handle with integrated adjustable sights can be removed to reveal a combo 11mm dovetail and Picatinny optics rail. The fully shrouded barrel produces velocities up to 1,100 fps (.22), and up to 900 fps (.25) with lead-free pellets; and 1,000 fps (.22), and up to 900 fps (.25) when using lead pellets.

Like many Hatsan PCP airguns, the Invader features detachable 255cc aluminum cylinders. The cylinders can be filed to 200 BAR and provide up to 50 semi-automatic shots within 85 percent of max velocity. Booth #72449 (hatsanusa.com)

HATSAN INVADER 8 PELICAN 1755 GUN CASE

The 1755 case features a double-hand over-molded handle and wheels with stainless-steel bearings for easy mobility. Made of lightweight HPX2 polymer, it is waterproof and dustproof and military-spec certified. To make the most of the long space, the 1755 case can fit three EZ-Click MOLLE panels. This system allows users to customize a storage solution within the lid of the case. Like other Pelican Air cases, the 1755 case provides the same durable protection, but with less weight. Booth #10922 (pelican.com)

Constructed utilizing the latest advancements in carbon fiber, Flash Forged Technology is light in weight and heavy on precision, strength, and innovation. When you pick up a rifle featuring FFT, you're not just holding a firearm — you're holding the future of carbon fiber. See for yourself how FFT delivers a better shooting experience.

NEWPRODUCTS

9 SWAGGER SEA 12 BIPOD

Hunters know that when a shot opportunity presents itself they must adapt quickly. But finding the ideal level ground to get into a shooting position isn’t always possible with traditional bipods. But with the Swagger Bipods SEA 12, hunters can get into proper positions quickly, easily, and comfortably when shooting from the most extreme angles. It features over-molded springs, which gives hunters or shooters the ability to adapt when shooting downhill, on slopes, and sideways. The SEA 12 weighs only 13.6 ounces and extends from 9 to 12 inches. Booth #43356 (swaggerbipods.com)

10 DANIEL DEFENSE SOUNDGUARD SG-556 SUPPRESSOR

The SoundGuard SG-556 (.223 Rem./5.56mm) is a well-balanced suppressor powered by KGM technology that significantly reduces impulse noise levels, allowing shooters to perform at the highest levels while protecting against hearing loss. A patented baffle stack and proprietary material coating of internal parts reduces flash signature to virtually zero, and its cutting-edge gas-flow design eliminates over-gassing and decreases toxic gasses directed at the shooter. Booth #20071 (danieldefense.com)

11 BOLLE SAFETY GUNFIRE KIT

The eyes are the most fragile and vulnerable part of the body, and vision is a crucial component of survival. The Gunfire Kit from Bollé Safety is the ideal kit for recreational shooting enthusiasts as well as the tactical situations that police and military face.

The Gunfire Kit is STANAG 4296 & ANSI Z87.1 certified and comes with interchangeable temples and a mono lens system. The kit includes clear, smoke, or copper (indoor/outdoor) lenses, and Bollé’s exclusive Platinum anti-fog and anti-scratch coating as standard. All of this is packaged in a rigid case complete with a microfiber pouch.

Key features include interchangeable ballistic lenses, wrap-around frame, comfortable and interchangeable bi-material temples, and a platinum anti-fog/ scratch coating. SRP: $67.50. Booth #30513 (bolle.com)

12 GPO USA SPECTRA REFLEX SIGHT

GPO USA has entered the reflex-sight market with the introduction of its new GPO Spectra reflex sight. A built-in photo sensor adjusts the brightness of the 3mm red dot automatically, depending on the outside/inside light conditions. There is no rubber push button, which is easily damaged during extended usage; instead, the device is all-the-time ready to go. A built-in motion sensor will switch the device automatically on or off, extending battery life up to 25,000 hours. In addition, the CR1632 battery is placed in a sealed drawer on the side of the sight, making it unnecessary to dismount the device and zero it again when changing the battery. Weighing less than one ounce, the sight will mate with virtually any modern semi-automatic handgun. It also comes with a Picatinny rail mount for attachment to a modern sporting rifle. The polymer lens sits in a waterproof black anodized aluminum housing. SRP: $379.99. Booth #11053 (gpo-usa.com)

KNOCK ‘EM DEAD

MORE ENERGY. HIGHER PELLET COUNTS. Denser Than Steel. Stop compromising. Hit birds with the confidence and power of 9.6 g/cc density HEVI-Bismuth™ pellets. Launched by the Federal Premium® FLITECONTROL FLEX® wad, they pattern and connect like lead, providing more killing power at longer ranges in both modern and classic shotguns. Alloyed and cast in the USA.