Brand manual

SHRUTI BRAHMA SECTION A, CD LEVEL I

Contents 1. Corporate Philosophy 2. Communication Stance 3. About the logo 4. Logo color 5. Typography 6. Clear space 7. Usage of logo 8. Stationary 9. Placement of tag line 10. Logo in different sizes 11. References

Corporate philosophy ‘We believe in authenticity, above all.’ We at Sucre’s believe in providing our customers with not just eateries or products but a delightful experience that they can remember. We make sure that what reaches our customers is not just any desserts or bakery products, but freshly baked, authentic French items that they wouldn’t find else where.

Our chefs undergo special training to be able to make French cakes and other desserts.

Brand Manual - Sucre

1

Communication stance

We would open one outlet each in Khan Market and SDA Market since those are the places that have maximum number of high society people who would have a taste for French products

We would have social media pages and regular updates regarding the new products or discounts. We also plan to have our own website.

Brand Manual - Sucre

2

About the brand name

& logo design

Sucre in French literally means ‘sweet’. The reason for naming my brand Sucre is that it’s essentially a French bakery with a varied, different and new collection of only French cakes, Macarons, Petit hours and other desserts and bakery products.

The tagline ‘Sweetness within’ signifies that the products from our brand will make you feel good from within and bring out the sweetness in you. The symbol is that of a Cupcake with icing because it’s one of the things people immediately relate to when they think of a bakery.

Brand Manual - Sucre

3

#975564 #ea9da4 #White #White (Opacity 40%) Brand Manual - Sucre

Logo colors The color used in Sucre is ‘Vin Rouge’ When we think of something sweet, one of the colors that immediately comes to our mind is pink. But i didn’t want the colors to be absolutely cliched so I settled for a darker purplish tint of pink and hence got ‘Vin Rouge.’ The other color used in the logo, that is, in the tagline as well as the background of the cup cake, is very soft red or ‘Wewak’ that looks like pink, which again goes with the theme of a bakery and sweet products! The reasoning for keeping the cupcake white is because icing is another think that we associate with ‘sweet’ and so the white signifies the same!

4

Shades of ‘Vin Rouge’ Tints of ‘Vin Rouge’ Shades of ‘Wewak’ Tints of ‘Wewak’

Brand Manual - Sucre

5

Vin Rouge #975564

CMYK Cyan = 0% Magenta = 44% Yellow = 34% Black = 41%

Wewak

#ea9da4 CMYK Cyan = 0% Magenta = 33% Yellow = 30% Black = 8%

Brand Manual - Sucre

6

Choice of typeface and color

For the name of the brand, I’ve chosen the font ‘2Peas Notebook’ because it’s quirky and matches the personality of the brand.

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ABCDEFGHI JKLMNOPQ R

For the tagline I’ve chosen ‘Tekton’ (Bold) since it’s got a smooth form and seems to have been written using an icing cone!

STUVWXYZ Brand Manual - Sucre

7

Clear space

50% of x

x

50% of x

The marked clear space should be maintained at all times no matter where the logo is used.

Brand Manual - Sucre

8

Usage of logo X

Correct

Change of color

The logo must always be used in itâ&#x20AC;&#x2122;s original form with the defined clear space.

Brand Manual - Sucre

Distortion of size

Incorrect

X

The symbol of the cupcake can also be used where ever necessary instead of the whole logo. 9

Letter head

Stationary

Menu Brand Manual - Sucre

10

Business cards

Envelope