Spectrum / Selected works of Shruti Ganesan

VISION

Each idea represents a range of thoughts and emotions of designer Shruti Ganesan.

04 /

S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / The Duet of Destiny

PROJECT

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01 02 03 04 05 06 07 08

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P O R T F O L I O / Spectrum

PROJECT

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01 02 03 04 05 06 07 08

Spectrum VISION

Each idea represents a range of thoughts and emotions of designer Shruti Ganesan.

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

S U B J E C T / Dedication

PROJECT

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01 02 03 04 05 06 07 08

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Dedication WITH LOVE

I dedicate this portfolio to my late grandmother who wasn't afraid to express. She was a ball of creative energy and radiated positivity. I definitely inherited the love of bright colors from her.

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

S U B J E C T / Table of Contents

PROJECT

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01 02 03 04 05 06 07 08

Contents P R O J E CT 0 1 Adoration / The Duet of Destiny P R O J E CT 0 2 Variation / StyleMePerfect

P R O J E CT 0 3 Tradition / Tribal Threads

P R O J E CT 0 4 Resolution / The ASCII Classics

010.

044.

056.

084.

P R O J E CT 0 5 Reflection / Trapped

P R O J E CT 0 6 Perception / SEE Posters

P R O J E CT 0 7 Protection / Our Green Corps.

P R O J E CT 0 8 Expression / ArtObsessed

092.

108.

130.

156.

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

S U B J E C T / Introduction

PROJECT

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01 02 03 04 05 06 07 08

Spectrum VISION

My thought process is initially sparked by keywords which I later synthesize into concepts. Here's presenting to you my spectrum of ideas.

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50

0

10 010 / 10

60

0

0

P O R T F O L I O / Spectrum

0

PROJECT The Duet of Destiny Branding

T Y P E FA C E Harriet Proxima Nova 5 5 60 0

INSTRUCTOR Hunter Wimmer Integrated Communications Spring 2016

DELIVERABLES

45 55 0 0

Poster Advertisements Tickets USB Packaging DVD Packaging Festival Schedule Uniform System Business System Website

P R O J E C T / The Duet of Destiny

PROJECT

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01 02 03 04 05 06 07 08

Adoration VISION

I dont just design with my mind but with my heart and soul.

I choose subjects with passion that instills excitement and a deep desire to design with absolute commitment.

OBJECTIVE

APPROACH

A branding project focusing on developing a cohesive visual system for a film festival. The system includes graphics, imagery, typography and materials. The visuals and language reflect the style of the director and major themes in his work.

The festival is an ode to Jacques Demy as a brilliant French director and honoring his musical inclinations and extraordinary portrayal of wistful romantic themes. The musical film festival in the form of a French tour will allow for singles seeking love to meet and celebrate romance.

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / The Duet of Destiny

PROJECT

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01 02 03 04 05 06 07 08

013 /

NTERS

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

OF

OF

ENCOUNTERS

ENCOUNTERS

OF

ENCOUNTERS

P R O J E C T / The Duet of Destiny

PROJECT

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01 02 03 04 05 06 07 08

015 /

016 /

S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / The Duet of Destiny

PROJECT

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01 02 03 04 05 06 07 08

017 /

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / The Duet of Destiny

PROJECT

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01 02 03 04 05 06 07 08

019 /

020 /

S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / The Duet of Destiny

PROJECT

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01 02 03 04 05 06 07 08

021 /

022 /

S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / The Duet of Destiny

PROJECT

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01 02 03 04 05 06 07 08

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024 /

S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / The Duet of Destiny

PROJECT

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01 02 03 04 05 06 07 08

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / The Duet of Destiny

PROJECT

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01 02 03 04 05 06 07 08

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028 /

S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / The Duet of Destiny

PROJECT

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01 02 03 04 05 06 07 08

029 /

030 /

S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / The Duet of Destiny

PROJECT

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01 02 03 04 05 06 07 08

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / The Duet of Destiny

PROJECT

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01 02 03 04 05 06 07 08

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / The Duet of Destiny

PROJECT

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01 02 03 04 05 06 07 08

035 /

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / The Duet of Destiny

PROJECT

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01 02 03 04 05 06 07 08

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / The Duet of Destiny

PROJECT

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01 02 03 04 05 06 07 08

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / The Duet of Destiny

PROJECT

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01 02 03 04 05 06 07 08

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / The Duet of Destiny

PROJECT

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01 02 03 04 05 06 07 08

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0

90

0 0044 / 0

70

100

0

0

0

P O R T F O L I O / Spectrum

PROJECT

40 20 0

StyleMePerfect UI/UX Design

T Y P E FA C E Verlag

INSTRUCTOR Bob Slote Digital Design Fall 2015

50 10 0 0

DELIVERABLES Application

P R O J E C T / StyleMePerfect

PROJECT

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01 02 03 04 05 06 07 08

Variation VISION

As the poet William Cowper wrote, “Variety’s the very spice of life.” I design to a myriad of challenges and seek to understand each project and the different people that it touches.

OBJECTIVE

APPROACH

A UI/UX design project to create an application that addresses a problem in people’s lives. The app must be one that doesn’t yet exist and be aesthetic as well as functional.

StyleMePerfect is a shopping app that provides customized outfit suggestions, based on your body type, the occasion, and your mood. It makes the purchase of trendy, well-fitted, and appropriate outfits easy for working women.

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PROFILE

FAV O R I T E S

S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / StyleMePerfect

PROJECT

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01 02 03 04 05 06 07 08

WARDROBE

CART

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / StyleMePerfect

PROJECT

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01 02 03 04 05 06 07 08

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / StyleMePerfect

PROJECT

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01 02 03 04 05 06 07 08

051 /

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / The Duet of Destiny

PROJECT

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01 02 03 04 05 06 07 08

053 /

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / StyleMePerfect

PROJECT

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01 02 03 04 05 06 07 08

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090 0

80 90 80

80 70 80 / 056 60 40 0

10 70 10

100 00

000

P O R T F O L I O / Spectrum

100 0 100

00 100 100 100 100 00 85

0

75

40

0 5

20

0

0

PROJECT Tribal Threads Branding

T Y P E FA C E 65 10 5

Avenir Century Schoolbook

0 00 0100 0 100 00

10

00

5

100 100

5

00

0

00

75 90 0 0

INSTRUCTOR David Hake VisualThinking Summer 2015

DELIVERABLES Poster Series Website Campaign Booklet

P R O J E C T / Tribal Threads

PROJECT

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01 02 03 04 05 06 07 08

Tradition VISION

Staying true to my aesthetic and the way things have been done, I add a personal spin to my projects. My inspirations come from experiences and art around me.

OBJECTIVE

APPROACH

A branding project to create a visual system for an organisation with a purpose where graphic design can help solve a social problem.

TribalThreads was created as a brand proposal for a nonprofit organization that strives to preserve the craftsmanship by rural artisans within ethnic minorities. They could help textile artisans grow as entrepreneurs and promote their expertise in San Francisco.

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / Tribal Threads

PROJECT

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01 02 03 04 05 06 07 08

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

Threads CRAFTS BY CREATIVE NATIVES

Threads

HomeSPUN

CRAFTS BY CREATIVE NATIVES

Threads

CRAFTS BY CREATIVE NATIVES

S P U N CRAFTS BY CREATIVE NATIVES

Spun Home

Home

Tr i b a l Threads CRAFTS BY CREATIVE NATIVES

TRIBALTHREADS

TRIBAL threads

tribalthreads TEXTILES BY CREATIVE NATVES

P R O J E C T / Tribal Threads

PROJECT

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01 02 03 04 05 06 07 08

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tribalthreads seemed appropriate

TEXTILES BY CREATIVE NATVES

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / The Duet of Destiny

PROJECT

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01 02 03 04 05 06 07 08

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / Tribal Threads

PROJECT

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01 02 03 04 05 06 07 08

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / The Duet of Destiny

PROJECT

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01 02 03 04 05 06 07 08

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / Tribal Threads

PROJECT

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01 02 03 04 05 06 07 08

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / The Duet of Destiny

PROJECT

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01 02 03 04 05 06 07 08

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / Tribal Threads

PROJECT

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01 02 03 04 05 06 07 08

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / The Duet of Destiny

PROJECT

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01 02 03 04 05 06 07 08

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / The Duet of Destiny

PROJECT

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01 02 03 04 05 06 07 08

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / Tribal Threads

PROJECT

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01 02 03 04 05 06 07 08

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / The Duet of Destiny

PROJECT

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01 02 03 04 05 06 07 08

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / Tribal Threads

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90

90

70 / 084 0

70

100

0

P O R T F O L I O / Spectrum

0

0

P R O J E CT

40 20 0

The ASCII Classics Print Design

T Y P E FA C E Courier

I N ST R U CTO R Andrew Loesel Type Forms Summer 2014

DE LIV E RABLES Book Cover Series

P R O J E C T / The ASCII Classics

PROJECT

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01 02 03 04 05 06 07 08

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Resolution VISION

Each of my projects become a kind of creative manifesto.

As a designer, I work with others to build a voice that communicates a message and addresses a need.

O B J E CT I V E

APPROACH

This print project required the redesigning of three classic book covers by Knopf publishers.

The overall look and feel should target a different audience than the current readers.

I put a modern and youthful yet old school spin on the classics and chose to use the ASCII coding language as my inspiration, giving it a digital touch. The different symbols create an emotion relating to each novel.

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

¯\_(‘‘/)_/¯

(¡~¡)

<(‘–‘)>

°\(^ ^) /°

<(°^°<)

\m/(-_-)\m/

¯\_(°.°) _/”

>—-(^_^)—-<

=^..^=

\(ò_óˇ)/

“/(@_@)\”

ε(o_x)з

(^_~)

^(¤o¤)^

U

P R O J E C T / The ASCII Classics

PROJECT

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01 02 03 04 05 06 07 08

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / The ASCII Classics

PROJECT

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01 02 03 04 05 06 07 08

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / The Duet of Destiny

PROJECT

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01 02 03 04 05 06 07 08

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100

0

100 / 092 100

100

100

0

70

P O R T F O L I O / Spectrum

PROJECT Trapped Website Design

T Y P E FA C E Glamor Acta Display Mic 32 New Rounded Muli

INSTRUCTOR Kathrin Blatter Type Experiments Fall 2015

100 100 100 100

DELIVERABLES Website

P R O J E C T / Trapped

PROJECT

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01 02 03 04 05 06 07 08

Reflection VISION

It is imperative to consider all aspects of a subject and the possible consequences of an action. I keep my ethical and moral values in mind to look out for the most vulnerable.

OBJECTIVE

APPROACH

The task was to create a website in Adobe Muse on an important social issue that addresses a personal point of view. It was mandatory to experiment and divert from our comfort zones in terms of typography.

After spending two weeks in South Indiaâ&#x20AC;&#x2122;s biggest textile city, Tirupur, the mistreatment and lifestyle of the working children became a great concern for me.

I designed a website about child labor in the fashion industry showcasing the emotions and perspectives of children. I created a visual language for each of the four children based on their true stories.

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / Trapped

PROJECT

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01 02 03 04 05 06 07 08

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / Trapped

PROJECT

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01 02 03 04 05 06 07 08

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / The Duet of Destiny

PROJECT

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01 02 03 04 05 06 07 08

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100 /

S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / Trapped

PROJECT

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01 02 03 04 05 06 07 08

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / Trapped

PROJECT

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01 02 03 04 05 06 07 08

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / The Duet of Destiny

PROJECT

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01 02 03 04 05 06 07 08

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / Trapped

PROJECT

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01 02 03 04 05 06 07 08

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75

0

90 0108 / 0

100

0

0

P O R T F O L I O / Spectrum

0

85 75 0 0

0 0 100 0

PROJECT SEE Posters Print design

T Y P E FA C E Montserrat

INSTRUCTOR Kathrin Blatter Type Experiments Fall 2015

0

0

80

100

40

100

0

0 80 10 100 0

DELIVERABLES Architecture Poster Series

P R O J E C T / SEE Posters

PROJECT

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01 02 03 04 05 06 07 08

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Perception VISION

A perceptive mind is attuned to and keenly aware of the needs of individuals. Design thinking is always conscious of the other: the client, the audience, the end user.

OBJECTIVE

APPROACH

An experimental typography project to design a series of posters based off architecture for a conference. The type must be 3D and constructed from unconventional materials with an experimental appproach.

This project is a series of posters based on texture, luminosity and reflection driving visitors to a responsive architecture and sensory design exhibition, SEE. The posters were created with hand-built letterforms made from bubble wrap, mirrored paper, and glow sticks. Colored lights were also used to accentuate the letterforms.

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / The Duet of Destiny

PROJECT

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01 02 03 04 05 06 07 08

0111 /

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / SEE Posters

PROJECT

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01 02 03 04 05 06 07 08

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / SEE Posters

PROJECT

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01 02 03 04 05 06 07 08

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P R O J E C T / The Duet of Destiny

PROJECT

NO. /

01 02 03 04 05 06 07 08

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118 /

S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / SEE Posters

PROJECT

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01 02 03 04 05 06 07 08

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120 /

S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / SEE Posters

PROJECT

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01 02 03 04 05 06 07 08

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P R O J E C T / The Duet of Destiny

PROJECT

NO. /

01 02 03 04 05 06 07 08

0123 /

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / SEE Posters

PROJECT

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01 02 03 04 05 06 07 08

0125 /

126 /

S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / SEE Posters

PROJECT

NO. /

01 02 03 04 05 06 07 08

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P R O J E C T / The Duet of Destiny

PROJECT

NO. /

01 02 03 04 05 06 07 08

0129 /

5090

5 90

10 70 / 0130 900

1570

0100

00

P O R T F O L I O / Spectrum

700

15 95 25 0 65 40 80 20

0 40 20 0

40 0 10 0

PROJECT Our Green Corps.

Branding

T Y P E FA C E Rubik Playfair Display

INSTRUCTOR Hunter Wimmer Nature of Identity Spring 2017

100 75 20 5

DELIVERABLES Three Books Website

P R O J E C T / Our Green Corps.

PROJECT

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01 02 03 04 05 06 07 08

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Protection VISION

For each project, I strive to preserve my integrity and keep an eye out for what is around me. So much of that often revolves around social responsibility.

OBJECTIVE

APPROACH

An identity system that is a rebrand of a dying brand that keeps in mind the sole purpose of its business and builds extension strategies to revive the company.

Espritâ&#x20AC;&#x2122;s fun-loving spirit and community driven initiatives inspired this project. The coming together of fashion, nature, and social responsibility gets this project going. The focus of the approach was to create and maintain a sustainable lifestyle.

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

e

ee

P R O J E C T / Our Green Corps.

PROJECT

NO. /

01 02 03 04 05 06 07 08

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / Our Green Corps.

PROJECT

NO. /

01 02 03 04 05 06 07 08

135 /

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / The Duet of Destiny

PROJECT

NO. /

01 02 03 04 05 06 07 08

0137 /

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / Our Green Corps.

PROJECT

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01 02 03 04 05 06 07 08

0139 /

140 /

S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / Our Green Corps.

PROJECT

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01 02 03 04 05 06 07 08

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / Our Green Corps.

PROJECT

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01 02 03 04 05 06 07 08

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0144 /

S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / The Duet of Destiny

PROJECT

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01 02 03 04 05 06 07 08

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / Our Green Corps.

PROJECT

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01 02 03 04 05 06 07 08

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / Our Green Corps.

PROJECT

NO. /

01 02 03 04 05 06 07 08

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / Our Green Corps.

PROJECT

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01 02 03 04 05 06 07 08

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / Our Green Corps.

PROJECT

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01 02 03 04 05 06 07 08

153 /

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / The Duet of Destiny

PROJECT

NO. /

01 02 03 04 05 06 07 08

0155 /

0156 /

P O R T F O L I O / Spectrum

PROCESS facebook.com/getartobsessed

WEBSITE getartobsessed.org

I N S TA G R A M @getartobsessed

P R O J E C T / ArtObsessed

PROJECT

NO. /

01 02 03 04 05 06 07 08

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Thesis VISION

ArtObsessed is my MFA Thesis that aims to encourage the creation, collaboration and celebration of art for Obsessive Compulsive Disorder (OCD).

PROBLEM

APPROACH

Those battling OCD fear seeking help due to the stigma associated with mental illness and often feel they are battling it alone, living in isolation and shame.

The three strategies for ArtObsessed are: Overcome the stigma through an inclusive self-help art approach to build confidence of those with OCD, bridge those with OCD and creative students in artistic activities while providing an outlet to express, and celebrate achievements amongst the general public.

885

54 85

70158 75 / 70

47 0

00

00

075

P O R T F O L I O / Spectrum

7 80 0 0

0 100 100 0 0 0 30 0 40 100 100 20 0 0

PROJECT ArtObsessed MFA Thesis

T Y P E FA C E Proxima Nova Manu Pro

75 52 90 66 00 00

0 100 0 0

INSTRUCTOR Phil Hamlett Carolina Bartolo Anthony Jagoda Spring 2017

DELIVERABLES Workbook Art Kit Application Billboards Website Outdoor Gallery Workshop

P R O J E C T / ArtObsessed

PROJECT

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01 02 03 04 05 06 07 08

159 /

Expression VISION

It is wonderful to celebrate unique points of view even if they are unconventional.

Embracing flaws can turn them into positive attributes.

OBJECTIVE

APPROACH

This thesis involved extensive research, exploration, analysis and a thorough understanding of a topic. It required the development of strategies that raise awareness and provide a creative design solution to a large-scale problem.

One in four adults in the U.S. live with a mental illness in silence. I felt it was important to provide those with OCD a coping mechanism. ArtObsessed helps a person with this disorder experience the power of art as a healing tool. My thesis incorporated artwork created by people with OCD. It was part of the visual system to express a positive and uplifting message.

0160 /

S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / ArtObsessed

PROJECT

NO. /

01 02 03 04 05 06 07 08

161 /

Innovation VISION

With limited resources available for someone with OCD and involving a fairly new concept in therapy, ArtObsessed was a fresh approach to the mental health community in San Francisco.

PROBLEM

APPROACH

Conventional forms of therapy or help are often expensive. not accessible or intimidating for those with OCD. The median onset age of the disorder is 19 years where students are too scared to seek help yet have a desire to feel better.

Enhance the confidence of those with OCD through art.

Art helps to: relieve some stress and pressure from rituals, channel repetitive behavior into creative means, divert the mind from intrusive thoughts, express and explore oneâ&#x20AC;&#x2122;s self and, use compulsive energy in a positive manner.

0162 /

P O R T F O L I O / Spectrum

P R O J E C T / The Duet of Destiny

01 02 03 04 05 06 07 08

0163 /

0164 /

S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / The Duet of Destiny

PROJECT

NO. /

01 02 03 04 05 06 07 08

0165 /

166 /

S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / ArtObsessed

PROJECT

NO. /

01 02 03 04 05 06 07 08

167 /

168 /

S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / ArtObsessed

PROJECT

NO. /

01 02 03 04 05 06 07 08

169 /

170 /

S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / ArtObsessed

PROJECT

NO. /

01 02 03 04 05 06 07 08

171 /

172 /

S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / ArtObsessed

PROJECT

NO. /

01 02 03 04 05 06 07 08

173 /

174 /

S E L E C T E D W O R K S O F / Shruti Ganesan

P R O J E C T / ArtObsessed

PROJECT

NO. /

01 02 03 04 05 06 07 08

175 /

176 /

S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / ArtObsessed

PROJECT

NO. /

01 02 03 04 05 06 07 08

177 /

0178 /

S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / The Duet of Destiny

PROJECT

NO. /

01 02 03 04 05 06 07 08

0179 /

0180 /

S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / ArtObsessed

PROJECT

NO. /

01 02 03 04 05 06 07 08

181 /

182 /

S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / ArtObsessed

PROJECT

NO. /

01 02 03 04 05 06 07 08

183 /

0184 /

S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / The Duet of Destiny

PROJECT

NO. /

01 02 03 04 05 06 07 08

0185 /

186 /

S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / The Duet of Destiny

PROJECT

NO. /

01 02 03 04 05 06 07 08

0187 /

188 /

S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / ArtObsessed

PROJECT

NO. /

01 02 03 04 05 06 07 08

189 /

190 /

S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / ArtObsessed

PROJECT

NO. /

01 02 03 04 05 06 07 08

191 /

192 /

S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / ArtObsessed

PROJECT

NO. /

01 02 03 04 05 06 07 08

193 /

194 /

S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / The Duet of Destiny

PROJECT

NO. /

01 02 03 04 05 06 07 08

0195 /

196 /

S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / ArtObsessed

PROJECT

NO. /

01 02 03 04 05 06 07 08

197 /

198 /

S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

S U B J E C T / Conclusion

PROJECT

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01 02 03 04 05 06 07 08

199 /

Thank-you VISION

I am unconditionally grateful for all the love and support I’ve been blessed with during this master’s journey. Each hand has helped shape me into the designer I am today.

M Y F A M I LY

TEACHERS & FRIENDS

Without a doubt, I wouldn’t be here if it weren’t for my truly inspiring and ever-supportive parents in Abu Dhabi. Raising triplets is no joke and they’ve shown me what hardwork means. My brother’s and sister’s constant confidence in me only drives me further.

I’ve had the privilege of learning graphic design from brilliant instructors at the Academy of Art University. I’d like to thank Mary Scott for her undying support and guidance that has brought out the best in me.

I cannot express how important the enouragement and help from all my friends in San Francisco and across the globe has been integral in my successful completion of graduate school.

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S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

S U B J E C T / Colophon

PROJECT

NO. /

01 02 03 04 05 06 07 08

Colophon Š 2017 SHRUTI GANESAN

All rights reserved. No parts of this book may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopy without prior permission in writing from Shruti Ganesan.

C O N TA C T

SCHOOL

shrutiganesan.com shruti.ganesan93@gmail.com +1 (415) 802 6213

Academy of Art University Graduate School of Graphic Design

201 /

202 /

S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

DESIGNER Shruti Ganesan

ART DIRECTOR Mary Scott

COPY WRITERS Shruti Ganesan Scot Crisp

PHOTOGRAPHERS Shruti Ganesan Harini Venkataraman Eugene Guschin

SOFTWARE Adobe Creative Cloud

PRINTER Graphic Imagery

BINDERY Key Printing and Binding

T Y P E FA C E S Domaine Display Du Nord

WEBSITE shrutiganesan.com

0206 /

S E L E C T E D W O R K S O F / Shruti Ganesan

P O R T F O L I O / Spectrum

P R O J E C T / The Duet of Destiny

PROJECT

NO. /

01 02 03 04 05 06 07 08

0207 /