PROCESS BOOK tribalthreads TEXTILES BY CREATIVE NATVES
SHRUTI GANESAN | GR.620 VISUAL THINKING
2
CONTENTS
01 IDEA EXPLORATION Topic Selection
03
Brainstorming Wall
08
Concept Exploration
10
02 BRAND IDENTITY Target Audience
12
Creative Brief
15
Moodboard
17
Logo Development
18
03 DELIVERABLES Poster Series
27
Event Kit
41
Website
65
Event
72
PHOTO CREDITS
77
-TOPIC SELECTION -BRAINSTORMING
01
-CONCEPT EXPLORATION
IDEA DEVELOPMENT As this module entails us to develop a strong concept for a brand, it was vital to go through intense brainstorming sessions to help us pick an appropraite topic for the first stage.
IDEA DEVELOPMENT
TOPIC SELECTION
Our very first task was to list out some of our likes and dislikes, in order to get started with our creative process. This was from a more personal point of view.
-LIKES
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05
IDEA DEVELOPMENT
I jotted down associations with my likes and dislikes, scribbling down any terms that popped into my mind relating to the keyword.
-DISLIKES
IDEA DEVELOPMENT
Noting down the problems in the world got us thinking about global issues and how graphic design can play a role in its solution.
SOME PROBLEMS TO SOLVE
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07
IDEA DEVELOPMENT
TOPIC SELECTION 3
Merging various aspects within my brainstorming, I came up with few general topics to further explore.
FEW CHOSEN TOPICS
IDEA DEVELOPMENT
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FIVE TOPICS FOR INVESTIGATION 1. The revival of native language for children living in foreign countries Kids are forgetting their roots and traditions while living outside their hometown. Most of them are unfamiliar with their native language which plays a huge role in their upbringing. Accustoming them in this aspect will keep them in touch with their heritage. Teaching children won’t be such a strenuous task for parents with the introduction of an app for easy learning.
Based on class critique, I was asked to combine topics 1 and 2 into one solid concept about ethnicity and textiles
2. The disappearance of ethnic wear in today’s culture
3. The development of alternative forms of eco fabrics
Ethnic attire is becoming unnoticed in multicultural cities due to modernisation. Regaining popularity of traditional attire can help spread awareness of its importance in society, more specifically with kids of this century. An event organised by a support group can help spread awareness of the importance of your roots, while bringing together immigrants alike.
The production of fabrics like cotton and polyester pollute the environment. To promote sustainable fashion, they can be made by materials that would otherwise go to waste such as food products which is proven to be the future of the textile industry. Merchandise to promote the innovation and an event demonstrating te production of such fabrics will help develop a liking towards it.
4. Child labour in the fashion supply chain
5. The lack of a role by elders in daily society
Certain fashion houses engage children with work in their garment and textile factories. Improvement in such unethical practices and mistreatment of these underaged workers is imperative so as to obtain better working conditions in poor countries. A campaign to prevent child labour will hopefully stand as an initiative to factory owners.
The elderly often feel helpless and devalued due to their weak health and abilities. Positive encouragment regardless their age will enhance their self-esteem and worth by making them feel young at heart. Activities for the elderly and motivation through interaction with each other will keep them occupied and increase their self-confidence.
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IDEA DEVELOPMENT
BRAINSTORMING WALL Fusing my topics 1 and 2, I carried out this brainstorming session to further explore my options.
BEFORE
AFTER
IDEA DEVELOPMENT
Brainstorming with opposite pair of keywords helped dive into different aspects under my chosen topic. Relating to ethnicity and culture, I chose these specific terms. The process of mind-mapping gave me different directions to think about.
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IDEA DEVELOPMENT
THREE TOPICS FOR INVESTIGATION 1- Parents’ responsibility to teach their native language to kids Do parents find it difficult to bring up their kids with their mother tongue? An app that makes educating young children a fun and easy experience where teaching a new language doesn’t seem like a task and the organisation of an event to make traditions a part of their lifestyle. 2- Lack of touch in children living away with their roots How many kids these days speak their mother tongue and are aware of their culture? A user friendly app where children can learn their language and culture through a pen pal living in their hometown. Photographs, videos and emails can be shared. For a better experience, other than a video chat, kids can spend a week at their pen-pal’s place similar to an exchange program. 3- Unpatriotic immigrants Are you ashamed of your culture and what others around you would think? A series of posters to a cultural event to feel at home, eat authentic food, sing and dance to your native music while meeting others alike. Enrol in language classes and join your country’s community for regular meet ups and celebrations during festivals. Merchandise will be available promoting each ethnicity.
FINAL TOPIC:
For a stronger topic, I integrated textiles with ethnicity and concluded with: The revival of traditional textiles by rural Vietnamese artisans
BRAND IDENTITY
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-TARGET AUDIENCE -MAIN COMPETITOR -LOGO DEVELOPMENT
02
BRAND IDENTITY
-MOODBOARD
Building our brand was a crucial step in this project and this required lots of sketching and research to reflect our concept.
TARGET AUDIENCE
AZWAN AN AMBITIOUS ENTREPRENEUR
-45 years old -makes a living as a textile store owner -earns $1200 monthly -married with 3 kids -a Cham muslim from Vietnam
A shop owner’s income depends on the sale of textiles which he obtains from the ethnic groups. Funding these groups of artisans will result in better and more pieces of work for him to earn from. Helping to provide the most for these artisans will inturn have a positive impact on his business.
Most of his income comes from the sale of exquisite Red Dao embroidery pieces of work Azwan’s great grandmother was one of the popular weavers in Vietnam He shares 1% of his business profits with Craft Link, who helps minorities of textile artisans in Vietnam His wife assists with the financial duties of his business He aspires to send his kids abroad for further studies He is renowned within the Muslim community He is well respected for his knowledge and passion in textiles
BRAND IDENTITY
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JODIE AN ENTHUSIASTIC MASTERS STUDENT
-24 years old -majoring in Anthropology -earning $2000 monthly as a research assitant in school -engaged -South African
Jodie loves to travel indepndantly and learn about new cultures
A research student will be interested in learning about new cultures and traditional practises to help with studies. As a member of TribalThreads, she will get the opportunity to learn a lot and contribute to their success.
She is a very generous and charitable person Her brilliant photography makes her blog an interesting one She adores nature and long, pleasant walks outdoors Her fiance is Vietnamese Haiwaiin who motivates her to appreciate all ethnicities One of her favorite hobbies are volunteering for a social cause She was chosen by her proffessor at University of California, Berkeley as a research assistant due to her outgoing personality and efficieny
ERIN AN ENVIRONMENTAL CONCSIOUS DESIGNER
-29 years old -a sustainable fashion designer -earning $4500 monthly -single -American
In order for sustainable textile traditions to be noticed in the modern world, designers need to incorporate the artwork of minority ethnic groups in contemporary fashion. Encouraging more designers to do so will help in reviving the lost tribal crafts.
She earned a masters in textile design, making her very aware of the industry She believes in a green future and her daily routine consists of sustainable practises Erin is a hardworker and has a flair for style Her strong ethics make her a great leader and mentor As a resident of San Francisco, she enjoys it’s cultural diversity She treasures hand-made curios and is an immensely artistic individual Her favortite designer is Stella McCartney and is most fond of the fabric, jute
BRAND IDENTITY
CREATIVE BRIEF
HISTORY:
MESSAGE:
Artisans around the globe have unique skills that they are renowned for but not given importance in today’s world. They live in poor conditions and with insufficient resources to perform their local tasks. Their livelihood depends on their crafts and currently they struggle to make a living.
TribalThreads is an organisation that promotes the prservation of crafts made by textile artisans around the world. Preserve worldly textile traditions
BRAND: TribalThreads, a non-profit organisation strives to preserve the craftsmanship by rural artisans within ethnic minorities in Vietnam. They help textile artisans grow as entrepreneurs and promote their expertise in San Francisco. TribalThreads’s goals are to promote cultural values and generate income for small-scale vietnamese textile artisans by spreading awareness amongst the locals of San Francisco and encouragng designers to integrate their unique work in today’s contemporary fashion. Resources, training and perks will help their business boom once they gain the exposure they need to succeed.
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BRAND IDENTITY
CREATIVE BRIEF
STAKEHOLDERS: 1- MUSEUM CURATOR: A collection of antique and traditional textiles will make for an interesting exhibition at any museum where millions of people may visit to get educated. TribalThreads may provide a number of museums with unique textiles to display to promote the artisans skills.
2- ECO-FRIENDLY ATELIER: The use of traditional textiles will set them apart from normal trends and offer something new to consumers while they promote sustainable fashion.
3- INTERIOR DESIGNER: Beautifully crafted textiles can add oomph to any interior; be it a restaurant, a gallery or a hotel. A designer who joins TribalThreads may get access to these textiles and gain inspiration for projects to decorate any interior.
COMPETITORS: CraftLink caters to Vietnamese artisans and the preservation of their work only in Vietnam
Nest aims to give various artisan communities across the globe a chance to grow, but they haven’t covered Vietnam yet
The Textile Arts Council (TAC) hopes to advance the appreciation of the Museums’ textile and costume collections within the Bay Area community, where Vietnam’s textile havent been featured
BRAND IDENTITY
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MOOD BOARD
TONE: A friendly and approachable vibe where the prestigious textiles are given appreciation
KEYWORDS: Luxury: The amount of time and effort that goes into producing these elegant textiles must be appreciated, it is no child’s play and requires patience, skill and passion. The artwork should be valued and considered as a handmade luxury. Authentic: Coming straight from the textile artisan’s house, the artwork is 100% original and speaaks for itself in terms of artistry. The authentciity is what attracts textile lovers and sets them apart from others. Flair: Flawless craft and impeccable talent will showoff their accquired skills and help distinguish their work amongst others. Credit must be given to their hand done work and natural flair for beautiful art.
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BRAND IDENTITY
BRAND NAMES I listed down possible brand names keeping in mind the jist of my concept hence including elements of textiles, ethnicity, tradition and craft.
BRAND IDENTITY
LOGO DEVELOPMENT I started out with logotypes for HomeSpun and Reweave, trying to include script with clean type.
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I developed typographic and iconographic sketches as solutions for potential brand names, incorporating an element of weaving in majority. The fine lines depcit the warps and wefts of yarns being woven.
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BRAND IDENTITY
HomeSpun perfectly and directly summed up my organisation however, I was told it’s not memorable enough and maybe a little too safe.
Spun Home SPUN
Home Spun
HomeSPUN
homespun
HomeSPUN
HomeSPUN
ome PUN
ome PUN
BRAND IDENTITY
Threads and Spun sounded more interesting although I felt it was a bit too open-ended and made sense only when the slogan accompanied it.
Threads
THREADS
Threads
THREADS
Threads
Threads
Crafts by Creative Natives
CRAFTS BY CREATIVE NATIVES
Crafts by Creative Natives
CRAFTS BY CREATIVE NATIVES
CRAFTS BY CREATIVE NATIVES
CRAFTS BY CREATIVE NATIVES
S P U N
S P N U
CRAFTS BY CREATIVE NATIVES SOCIALLY PRESERVING UNIQUE CRAFTS BY NATIVES
Spun
SOCIALLY PRESERVING UNIQUE CRAFTS BY NATIVES
Spun
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BRAND IDENTITY
After much deliberation, I chose TribalThreads as my organisation’s name. It reminds you of the ethnic minority groups and introduces textiles, making the concept quite clear.
Tr i b a l Threads CRAFTS BY CREATIVE NATIVES
TRIBALTHREADS TRIBALthreads
TRIBAL threads
TribalThreads tribalthreads TRIBALTHREADS
T
ribal HREADS
T R I B A L THREADS
BRAND IDENTITY
tribalthreads TEXTILES BY CREATIVE NATVES
tribalthreads TEXTILES BY CREATIVE NATVES
tribalthreads TEXTILES BY CREATIVE NATVES
tribalthreads TEXTILES BY CREATIVE NATVES
tribalthreads
tribalthreads
tribalthreads
tribal threads
TEXTILES BY CREATIVE NATVES
TEXTILES BY CREATIVE NATVES
TEXTILES BY CREATIVE NATVES
TEXTILES BY CREATIVE NATVES
TAGLINES:
TEXTILES BY CREATIVE NATVES
EMPOWERING RURAL TEXTILE ARTISANS
AN INITIATIVE FOR CREATIVE NATVES
REVIVING CULTURE AND CRAFTS ONE BY ONE
PRESERVING CRAFTS BY CREATIVE NATVES
The logo consists of 2 uppercase T’s relating to the brandname and also resembling yarns woven into each other to match my concept. A black and white logo was ideal to suit any purpose. Archer and Verlag seemed appropriate for the logotype assisting the tagline.
tribalthreads TEXTILES BY CREATIVE NATVES
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-POSTER SERIES -EVENT KIT -WEBSITE
03
-EVENT
DELIVERABLES I had to pick deliverables appropriate to my brand, with my target audience in mind and ones that can promote my organisation to the fullest.
DELIVERABLES
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POSTER SERIES
I wanted my posters to be factual and educational where viewers learn about the artisans in Vietnam.
I was thinking of restricting my images in shapes as Vietnamese embroidery involves the use of intricate shapes and patterns.
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DELIVERABLES
ROUGH DRAFTS 1
I was debating over highlighting the artisans or the textiles and was unsure whether to make them informational or promotional.
Silk Brocade Embroidery Applique Lace MADE IN VIETNAM
Spun strives to provide Vietnam’s textile artisans with the resources and facilities needed to preserve their fine art of silk weaving.
Lets help the tribsl weavers sustain their livelihoods through their beautiful traditional skills.
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Millions
91%
Ethnic groups
of hand woven silk
of tribal minority groups living in poverty since 1998
S P N U CRAFTS BY CREATIVE NATIVES
SAVE VIETNAM’S WEAVERS
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DELIVERABLES
tribalthreads
Silk.Brocade. Embroidery. Applique.Lace.
MADE IN VIETNAM Hear fascinating textile stories
All over Vietnam, its people use embroidery as a form of cultural expression. More than 75% of the population is skilled in embroidery, due to teachings being passed down through generations amongst the Hmong and Dao tribes.
DONATE. EDUCATE. CREATE. 2:30 pm - 4:30 pm Every Tuesday Legion of Honor, San Francisco
JOIN US FOR
CHANGE
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ETHNIC GROUPS
tribalthreads
timeless. exquisite. hand-woven. sustainable. intricate. Donate. Educate. Create.
Millions
Participate in our textiles workshop
OF HAND WOVEN SILK
91%
10 am - 2 pm Every Tuesday
OF IMPOVERISHED MINORITY GROUPS SINCE 1998 5 pm - 6 pm Every Tuesday Legion of Honor, San Francisco
tribalthreads
Legion of Honor, San Francisco
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DELIVERABLES
ROUGH DRAFTS 2
Using textiles for the posters looked more appealing and inviting. As TribalThreads is promoting textile traditions, these seemed more apt. I thought it would be interesting to feature the stages of silk weaving the yarn to naturally dyeing them and lastly the intricate embroidery.
tribalthreads
Experience the finest, broadloom, silk jacquard
LUSCIOUS HANDWOVEN SILK
MADE IN VIETNAM 10 am - 2 pm Every Tuesday
Legion of Honor, San Francisco
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DELIVERABLES
MADE IN VIETNAM
Learn how indigo and red dyes are naturally obtained
RICH HAND-DYED TEXTILES
2:30 pm - 4:30 pm Every Tuesday
MADE IN VIETNAM ORNATE HAND-EMBROIDERY Hear the fascinating textile stories
5 pm - 6 pm Every Tuesday
tribalthreads
Legion of Honor, San Francisco
Legion of Honor, San Francisco
tribalthreads
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DELIVERABLES
ROUGH DRAFTS 3
The band of color helped make my type visible however, the cool grey band was bringing the overall contrast down and hid half the image. The vertical type wasn’t working along with the white display text. Tweaks had to be made.
Experience the finest, broadloom, silk jacquard
LUSCIOUS HANDWOVEN SILK
10 am - 2 pm Every Tuesday Legion of Honor, San Francisco www.tribalthreads.org
tribalthreads
MADE IN VIETNAM
DELIVERABLES
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tribalthreads
MADE IN VIETNAM
tribalthreads 2:30 pm - 4:30 pm Every Tuesday
Legion of Honor, San Francisco
www.tribalthreads.org
5 pm - 6 pm Every Tuesday Legion of Honor, San Francisco www.tribalthreads.org
MADE IN VIETNAM
Hear the fascinating textile stories
ORNATE HAND-EMBROIDERY
Learn how indigo and red dyes are naturally obtained
RICH HAND-DYED TEXTILES
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DELIVERABLES
FINAL REFINEMENTS Eventually I went in the direction of showing off the techniques, with all the type in a warm grey band which worked in my favor.
DELIVERABLES
MADE IN VIETNAM
LUSCIOUS HAND WOVEN SILK Experience the finest, broadloom silk jacquard in action 10 am – 2 pm Every Tuesday
Legion of Honor San Francisco
www.tribalthreads.org
TEXTILES BY CREATIVE NATIVES
tribalthreads
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DELIVERABLES
MADE IN VIETNAM
RICH HAND DYED TEXTILES Learn how red and indigo dyes are naturally obtained 2:30 pm – 4:30 pm Every Tuesday
Legion of Honor San Francisco
www.tribalthreads.org
TEXTILES BY CREATIVE NATIVES
tribalthreads
DELIVERABLES
MADE IN VIETNAM
ORNATE HAND EMBROIDERY Hear fascinating textile stories from the Hmong’s and Dzao’s cultures 5 pm – 6 pm Every Tuesday
Legion of Honor San Francisco
www.tribalthreads.org
TEXTILES BY CREATIVE NATIVES
tribalthreads
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DELIVERABLES
MADE IN VIETNAM
ELEGANT INDIGO -DYED BATIK Get astounded with what unique wax techniques help create 2 pm – 2:30 pm Every Tuesday
Legion of Honor San Francisco
www.tribalthreads.org
TEXTILES BY CREATIVE NATIVES
tribalthreads
DELIVERABLES
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DELIVERABLES
EVENT KIT I felt a kit consisting of some TribalThreads memoribilia would be a good giveaway to members while keeping them interested in the event taking place.
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DELIVERABLES
NARRATIVE
In order to educate my members on the different tribes and give them a brief insight to who the artisans are, I thought of making a concise 8-pages booklet. On the reverse side of the booklet will be a poster which textile lovers would hopefully appreciate.
1. Introducing my three chosen tribes of Vietnam
DELIVERABLES
2. Introducing the different textile techniques practised in Vietnam (As I did this in my posters, I eliminated the idea for my booklet)
3. Introducing few of the artisans from each tribe in Vietnam, similar to a short profile
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DELIVERABLES
tribalthreads TEXTILES BY CREATIVE NATVES
JOIN OUR TEAM. Help preserve traditional textiles by rural artisans with your support.
tribalthreads TEXTILES BY CREATIVE NATVES
MEET THE TRIBES. TribalThreads would like to introduce you to the artistic indigenous people of Vietnam
*complimentary poster on the reverse side
In traditional Hmong life, women produced complex textiles as markers of clan identity and cultural values. They were most known for their Paj ntaub (flower cloth), created by embroidery, appliqué, reverse appliqué, and indigo batik.
“
I wish to visit America once in my life because the people always call
”
my work pretty.
hmongthreads
—Kiab Paj, Flower Hmong
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DELIVERABLES
The Red Dzao people are mostly to be found in the mountainous regions of North Vietnam. The women continue to wear their traditional highly distinctive costumes: an indigo blue tunic adorned with a number of tassels
“ dzaothreads
I wish for my son to go to school and become a doctor one day.
”
—Ab Suab, Red Dzao
The Tay are the third largest ethnic group in Vietnam. Traditionally, every young Tay girl would learn how to raise silk worms and to make natural dyes. Still, from the age of 12 or 13 every Tay girl has to learn how to weave and embroider.
“ taythreads
I wish to earn well and support my
”
family to the fullest.
—An Trang, White
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DELIVERABLES
DELIVERABLES
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DELIVERABLES
POSTCARDS Members may send postcards to friends in appreciation of the textiles featured on the front or in the hope of asking them to join TribalThreads
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DELIVERABLES
Made in Vietnam
Made in Vietnam
THU'C HIÊN TRONG VIÊT NAM
THU'C HIÊN TRONG VIÊT NAM
Preserving crafts by rural artisans
Made in Vietnam
THU'C HIÊN TRONG VIÊT NAM TEXTILES BY CREATIVE NATVES
tribalthreads
Preserving crafts by rural artisans
Original patterns from Akha, Kariang, Lahu, Hmong and Lisu; embroidered by 12 year old Vietnamese girls
Preserving crafts by rural artisans
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DELIVERABLES
DELIVERABLES
NAME TAGS/ TOTE BAGS/ TEES I decided to design badges for volunteers and new members (general + designers specifically) to wear during the event and for future workshops. Complimentary event t-shirts along with the other items may be carried in the canvas tote bag.
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Made in Vietnam
tribalthreads
VOLUNTEER
Made in Vietnam
tribalthreads
DESIGNER
Made in Vietnam
tribalthreads
NEWBIE
DELIVERABLES
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DELIVERABLES
Volunteers at the event will also wear the same t-shirts. Members wiill be given the kit in the tote bag upon registration
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DELIVERABLES
NOTE BOOK I chose to make little notebooks for members to take notes during lectures and workshops. I thouhght I’d hand sew the book to give it an authentic feel. The belly-band will hold the TribalThreads logo and can be removed to use the book as it is.
DELIVERABLES
tribalthreads TEXTILES BY CREATIVE NATVES
MADE IN VIETNAM Hand-made notebooks by the Hmong Hill Tribes
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DELIVERABLES
DELIVERABLES
POUCH WITH COIN PURSE With a wish to include anything original from the tribes, I stumbled upon adorable embroidered coin purses made from upcycled vintage skirts directly coming from the hands of the Hmongs which I definitely had to include in the kit. I hand made a drawstring pouch to hold the purse.
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DELIVERABLES
DELIVERABLES
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DELIVERABLES
SWING TAGS The swing tags will give members a brief background on the Hmongs and a description about the purses. The tags will be tied to handmade pouches with the coin purses.
IDEA DEVELOPMENT
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SA PA, VIETNAM HMONG HILL TRIBE CROSS STITCH ZIPPER POUCH
tribalthreads TEXTILES BY CREATIVE NATVES
At TribalThreads we are proud of our collaboration with the Hill Tribes of Vietnam. As we’ve grown closer to our partners we’ve come to learn more about the different types of fabrics available and their origins and history. The magic they are able to create when they transform what was once an object for everyday use into a piece of art is what inspired us to try and promote their work to the world. The women who created these amazing textiles started learning this art form at a very young age where skills are passed down mother to daughter. With this product, the Hmong Hill Tribes essentially took their intricately hand embroidered vintage skirt and repurposed it into a beautiful zipper pouch. The cross-stitching needlework and indigo-dyed batik technique are authentic to the Hmong textile traditions.
100%
SILK BLACK HEMP HAND MADE
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DELIVERABLES
DELIVERABLES
WEBSITE The purpose of the website is to provide members and interested viewers with more information about the organisation itself. It will have details on what TribalThreads offers, what their concept is, who they are helping, how members may play a role and an online store promoting the products made by sustainable designers using the traditinoal textiles of the artisans. Video tutorials of the various techniques and opportunities to travel and learn about the tribes will be available. Updates on events will also be made frequently.
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tribalthreads HOME
ABOUT US
ARTISANS
EVENTS
Enter keyword
SHOP
BECOME A MEMBER NOW!
TEXTILES BY CREATIVE NATVES
tribalthreads
TEXTILES BY CREATIVE NATIVES
HOME
ABOUT US
EVENTS
SHOP
Concept
Story
A majority of today’s traditional textile artisans are part of ethnic minorities who live in extreme poverty and struggle to make a living. Their livelihood depends on their crafts which is currently at danger due to their diminishing culture. READ MORE
Every Tuesdays from 10am to 6pm Legion of Honor, San Francisco
ARTISANS
TribalThreads is a non-profit organization which strives to help ethnic textile artisans around the world to revive their culture and improve their livelihoods. We hope to do this by spreading awareness amongst the locals of San Francisco. READ MORE
(415) 754 8024 info@tribalthreads.com
Enter keyword
BECOME A MEMBER NOW!
Contact Us
Our friendly and dedicated team at TribalThreads are more than happy to assist you in any way possible. We are glad to help interested members with all your queries. Feel free to drop us a message or give us a ring. READ MORE
DELIVERABLES
tribalthreads
TEXTILES BY CREATIVE NATIVES
HOME
ABOUT US
ARTISANS
Enter keyword
SHOP
EVENTS
BECOME A MEMBER NOW!
Story Concept Contact Us
DONATE
Every cent counts towards their betterment
CREATE
Learn the basics about unique textile techniques
EDUCATE
Travel and teach the tribes for a promising future
Every Tuesdays from 10am to 6pm Legion of Honor, San Francisco
(415) 754 8024 info@tribalthreads.com
tribalthreads
TEXTILES BY CREATIVE NATIVES
HOME
ABOUT US
ARTISANS
EVENTS
SHOP
Tribes Techniques
Embroidery
Textiles
Hand-dying Silk weaving Applique
EMBROIDERY
Brocade Lace Batik
LEARN THE BEAUTIFUL SNAIL CROSS-STITCH Hmong women are highly skilled and famous for their fine needlework and embroidery called paj ntaub (flower cloth). The cross-stitching, if done exceptionally well, is so fine it can appear to the naked eye as beading. There are five traditional patterns including an eight-point star, a snail shell, a ram’s head, an elephant’s footprint and a heart, which, when combined create a beautiful display.
Every Tuesdays from 10am to 6pm Legion of Honor, San Francisco
(415) 754 8024 info@tribalthreads.com
Enter keyword
BECOME A MEMBER NOW!
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DELIVERABLES
tribalthreads
TEXTILES BY CREATIVE NATIVES
HOME
ABOUT US
ARTISANS
EVENTS
SHOP
Enter keyword
BECOME A MEMBER NOW!
KATHERINE HAMNETT “I want to get the message out to a large audience. I want to sell as much embroidered work possible because this reflects the practises of the Hmongs. Spreading awareness about these tribal artisans improves their lives immeasurably as they gain the recognition they deserve for their work and can finally afford to feed, clothe, house their families, educate their children and afford healthcare.”
CLICK TO ENLARGE PRODUCTS AND READ DETAILS
—Britsh American designer-activist VIEW CART
READ MORE ABOUT OUR DESIGNERS
Every Tuesdays from 10am to 6pm Legion of Honor, San Francisco
(415) 754 8024 info@tribalthreads.com
The website will be regularly updated and feature different tribes, techniques and textiles as the seasons go by
DELIVERABLES
APPLICATION FORM Interested attendees of the event may become a member by filling out an application form. An online version will be available on the website as well.
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DELIVERABLES
BECOME A MEMBER
tribalthreads
APPLICATION FORM
TEXTILES BY CREATIVE NATVES
Thank you for your time. We appreciate your interest in preserving textile traditions of the world. Glad to have you with us.
Name
Gender
Age
Occupation
Nationality
How did you hear about TribalThreads? Social Media
Contact Number
Address
Do you have experience with any other non-profit organisations?
Friends
No, this is my first time
Magazine Ad
Yes (kindly specify where)
Other
Three attributes about yourself that you may want us to know:
What makes you want to join us?
To be answered by DESIGNERS ONLY
Favorite fabric Favorite designer Do you follow sustainable practises? Aesthetic as a designer
YES / NO
Welcome to the tribalthreads team!
DELIVERABLES
Before filling out the form, potential members can read about the organisation if they are unaware of it’s aims and understand why their support is important.
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If you have a passion for textiles and all things ethnic, then TribalThreads is the perfect platform to show your support towards traditional textile artisans.
TribalThreads, a non-profit organisation strives to preserve the craftsmanship by rural artisans within ethnic minorities over the world. They help textile artisans grow as entrepreneurs and promote their expertise in San Francisco. Made in Vietnam is an event hosted by TribalThreads whose goals are to promote cultural values and generate income for small-scale Vietnamese textile artisans by spreading awareness amongst the locals of San Francisco. We encourage designers to integrate their unique work in today’s contemporary fashion. Resources, training and perks will help their business boom once they gain the exposure they need to succeed.
As a member, your contribution will have an impact on thousands of ethnic families and their livelihoods.
Be the change. Make a difference. Join now.
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DELIVERABLES
EVENT TribalThreads will host an event at the Legion of Honor, San Francisco called Made in Vietnam in September 2015, where textile and culture enthusiasts may attend to learn about the Vietnamese artisans and their textiles. They will be exposed to the different textiles, techniques and traditons through workshops, talks, demonstrations as well as meet and greet sessions with the artisans themselves. It will help members get familiar with the organisation and also act as a platform for designers to collaborate with the various ethnic minority groups.
DELIVERABLES
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Signage to drive passerbys to the event
Banners at the Legion of Honor, entrance to the event
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DELIVERABLES IDEA DEVELOPMENT
Billboard outside the Legion of Honor, San Francisco
Registration desk inside the Legion of Honor, San Francisco
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PHOTO CREDITS
flickr.com theartofhmongembroidery.com textiletrails.au wildtussah.com hmongembroidery.org wikimedia.org chelichina.typepad.com wanderloot.wordpress.com travelswithsheila.com
Shruti Sabu Ganesan GR. 620 Visual Thinking Process Book Gotham New Century Schoolbook Epson Premium Presentation Paper Matte David Hake Summer 2015