ArtObsessed Visual Identity

getartobsessed.org artobsessed@gmail.com @getartobsessed

OBSESSED

OBSESSED

ArtObsessed

Shruti Ganesan, MFA Graphic Design

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“Art has been an encouraging media for mental illness and one that has probably saved my life.”

— MATT BODETT, Visual Artist, Performance Artist, and Poet

I’m glad I got introduced to Matt Bodett who was diagnosed with Schizo-affective disorder ten years ago and since then chose to pursue art and a studio practice with the intent of sharing experiences, reducing stigma, and offering a platform of dialogue to communities.

He gave me the idea of having workshops as well as an outdoor gallery to share the art exoeriences.

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TYPE OUTLINE SIZING GUIDE COLOR PHOTO STYLE TEXTURES ICONOGRAPHY LOGO IN USE LOGO ANATOMY AND CLEAR SPACE LOGO MISUSES

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The visual system has a combination of order as well as chaos much like what goes on in the mind of someone with OCD.

Throughout the semesters, I met inspiring people of all kinds with different types of mental illnesses.

Anxiety is a common symptom with most chronic illnesses which is tackled in different ways by different people. They contributed a lot with their daily experiences and hardships to how they cope with their troubles.

As 1 in 4 adults in US live with a mental illness in silence, I felt it was important to provide those with OCD some confidence through self-coping mechanisms and reduce self-stigma within themselves.

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A

SUBHEADS

BODY TEXT

OBSESSIVE COMPULSIVE DISORDER

Art for OCD can be a therapeutic way to refocus your mind. Those who suffer from OCD typically have a hard time moving on from a period of stressful thinking. It can feel almost impossible to get your mind off of your intrusive thoughts. Having a tool box of art therapy coping skills can help channel your energy to something more positive.

Proxima Nova Semibold

Proxima Nova Regular, 12 pt

PROXIMA NOVA

a b c d e f g h i j kl m n o p q r s t uvwxyz 1 2 3 4 5 6 7 8 9 10 All Caps, 14 pt

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CHAPTER OPENERS + POSTERS

HEADINGS

O Proxima Nova, All Caps Semibold, 182 pt Stroke Outline, 0.25 pt Proxima Nova, All Caps Semibold, 182 pt

C

Stroke Outline, 1 pt Proxima Nova, Upper + Lowercase Semibold, 50 pt

QUOTES + NOTES

This is not about making great art, by the way, it’s using art as a processing tool, no more, no less.

Manu Pro, 14 pt

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Avoid going lower than 0.5 pt for legibility issues

1 pt will be an ideal width to clearly read the word

SMALL, 15 PT TERTIARY

MEDIUM, 50 PT PRIMARY

STROKE OUTLINE

Anything for display type or chapter openers can also be 1pt

1 pt

0.5 pt

These rules apply to the most commonly used sizes in the project.

The stroke outline should be altered according to usage. These are basic sizing versions that can be followed for standard printing and web uses.

0.25 pt

The medium size will most likely be seen in use the most for which a 1 pt outline looks suitable. This should only be applied to Proxima Nova.

0 pt

0.5 pt will be the minimum outline width with small type to avoid any blotchy printing or very heavy type.

BIG, 180 PT SECONDARY

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PRIMARY COLORS

SECONDARY COLORS

Calm

Healing

C: 90 M: 70 Y: 50 K: 50

C: 80 M: 80 Y: 40 K: 30

Hope

Confidence

C: 70 M: 60 Y: 50 K: 40

C: 10 M: 5 Y: 5 K: 0

C: 0 M: 0 Y: 0 K: 100

C: 0 M: 0 Y: 0 K: 0

Optimism

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Confidence

C: 60 M: 0 Y: 50 K: 0

C: 10 M: 80 Y: 0 K: 0

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Hope

Healing

Balance

Optimism

C: 0 M: 10 Y: 90 K: 0

C: 50 M: 70 Y: 0 K: 0

C: 10 M: 5 Y: 5 K: 0

C: 80 M: 20 Y: 40 K: 0

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ANY ART-MAKING

Black and white photography with artwork in color

ONLY HANDS

Without much of the body except for the hands making the art

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HANDS AS FRAME

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WATERCOLOR WASHES

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WITHIN CIRCLES

1 23 4

Moods

OCD Tendency

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I was trying to achieve an artistic feel that also shows routine.

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The ArtObsessed Logo resembles a stenciled piece of work along with colored bars signifying the repetitive behavior of someone with OCD where their routine is hindered due to their complusions.

MONOCHROME

ArtObsessed is a positive phrase to encourage those with OCD to start practising art making.

SIGNATURE

The colored bars can be eliminated in circumstances where space is an issue and also switched with just the icon accordingly.

ICON

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1x

For a friendly and welcoming feel the stencilied logo has been rounded off at the edges. The Gotham Rounded compliments the linear properties of the overall logo and the bars look less stationery with a curvy edge.

9.5x

The following clearspace will allow for any tension issues within the different elements.

1.5x

x

x

x

x

x

x

x

1x

3.5x

.5x

1x

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ART OBSESSED

Minor changes in the logo can contribute to mixed messages. The logo shouldn’t be experimented with.

Here are some ways on how not to get creative with the logo and manipulate it. The logo is a major part of ArtObsessed’s identity and hence it is imperative to stick to the rules always.

DO NOT replace the logotype to any typefce of your choice

DO NOT place the mark within a colored circle or any shape

DO NOT stretch the mark to make it fit anywhere

DO NOT change the colors of the bars

DO NOT outline the logo mark

DO NOT place the logomark on a dark background particularly black or brown

DO NOT add the logo on top of any artwork

DO NOT add the logo on top of any photograph

DO NOT change the spacing of the bars

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“Art therapy is helpful in supporting OCD symptomology such as reducing anxiety, understanding what is underpinning the OCD behaviour and in learning to establish healthier coping strategies.”

— DR. SARA POWELL, Art Psychotherapist and founder of Art Therapy Intl. Centre Dubai

Talking to Ms. Sara Powell gave me confidence as she supported my ideas and assured me that art is a great tool for OCD. At the Art Therapy Centre in Dubai, she noticed the concept has been welcomed very well although the stigma is extremely high amongst the Arabs and going to a therapist whether it’s for kids or the adults is seen as a humiliation for the majority of them.

A self-help approach could be one way to tackle this.

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ART KIT WORKBOOK PROMO VIDEO APP POSTER SERIES WORKSHOP OUTDOOR GALLERY BILLBOARDS INSTAGRAM BUSINESS SYSTEM WEBSITE

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Overcome the stigma through an inclusive self-help art approach to build confidence of those with OCD

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The Art Kit was a great addition to the thesis and suited the overall look and feel of my system however, the packaging had to be worked on and it was a challenge to make the insides look uniform with all the different tools being in various shapes and sizes.

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A self-help kit to experience expressing through art.

To use their compulsive energy in a creative way with basic art supplies.

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A self-help workbook to learn and practise simple ways of making art to heal.

Basic exercises and activities to get started with.

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130 An overview of how art can be put into practice as a promotional video.

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The video will show the negative feelings eventually being translated into positivity.

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DASHBOARD

PROFILE

These basic wireframes acted as a foundation for the app’s flow which was then used to build on to make it more user-friendly.

CHAT

CANVAS

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The post-its helped map out and interchange screens to see what works best. Breaking down the app into Track your OCD, Make art and Get help was apt for the navigation and served well.

Introducing the app to my usertesting group through this journey helped them get a better understanding of its purpose.

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Navigation through the app was a success and the colors and icons were appreciated. Improvements were needed with the size of the type on the screen. Headings had to get larger and the menu smaller to occupy less screen space.

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142 Allows individuals to track their OCD, draw art and get help from chatting to other members of the app.

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144 To track their OCD progress everyday.

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146 Acts as a support group and help center, connecting people with OCD.

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148 To easily draw on the go and gain badges as a reward.

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Bridge those with OCD and creative students in artistic activities while providing an outlet to express

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To drive OCD individuals and creative students to the ArtObsessed monthly workshops.

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156 Monthly workshop sessions assisted by creative students to share their artistic knowledge with those having OCD.

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Celebrate achievements amongst the public

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162 To celebrate the artwork created in the ArtObssesed workshops amongst the public.

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164 To showcase the different works of art created within the monthly workshops.

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166 Quotes from the ArtObsessed artist.

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170 To attract passers-by to purchase the ArtObsessed Art Kit.

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172 To drive students to the ArtObsessed workshop sessions.

To encourage OCD individuals to download and use the ArtObsessed App.

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To encourage a crowd to visit the ArtObsessed outdoor gallery.

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176 To share the experiences of making art with the OCD community across the globe.

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@getartobsessed

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To recognize and interact with ArtObsessed

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The initial phase of user testing validated the layout decision making process. The online experience of a gallery was a selling point and they could easily work out the link between the Workshop, Gallery and Art Kit needed to keep ArtObsessed alive.

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184 The main online portal encompassing everything that ArtObsessed has to offer.

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190 For formal interactions with other organisations or collaborations.

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“Art is incredible. You just need to push yourself to kill your anxiety and put your feelings down instead of screaming, it’s amazing.”

— DOROTHY WEINTRAUB, Art Therapist

Having worked at a community mental health center for 20 years, Ms. Dorothy was able to share stories of her clients. She briefed me on her art therapy process and explained how she keeps the activities open-ended giving them room to express freely and then share their feelings. She pointed out different marks held various feelings.

The ArtObsessed Workbook gives people a chance to try their hand at art through marks and colors.

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OBSESSED

Shruti Ganesan, MFA Graphic Design