Brand Guidelines This is the final logo and colour pallete for Type Factory. The logo will always be black or white depending on what colour the background is. It should always be placed in the top or bottom left corner of any publication with 15mm padding around the edge of the logo.
15mm
15mm
Related Products These are a small selection of the potential products that could feature within the museum gift shop and cafe.
Wayfinding
Gutenberg
Third Floor Type Now
Traditional Type
•
The Age of the Screen
Modern Revival •
Touch Me!
•
Questioning Legibility
Pixels and Pixies
•
Desktop Publishing •
•
Second Floor
Toilets
Hey! 20th Century •
Long Live Modernism •
Putting on weight: Cooper Black •
The Times are Changing
Helvetica. •
Booths & Barack Obama?
First Floor Gutenberg & The Printing Press
04
01 03 02
1 Gutenberg
05 09
01
An Introduction to Type & Print
02
The Print Revolution
03
Gutenberg’s Bible
06
07
•
• The Birth of Caslon •
Baskerville & the Transitional Typeface • Skinny Serifs: Didot •
Ground Floor The Gallery of Contemporary Typography Gift Shop
•
Reception
Traditional Type 04
1700’s - 1800’s
05
Baskerville, Didot & Caslon
06
Early Print Production
Facilities
08
The Print Revolution
Toilets
Interactive Factory Floor
08
Seating Area
Inky Fingers
09
Lift & Stairs
•
Letterpress your name!
Hand Drawn Type Tree • Stencils, Stencils, Stencils
•
Type Now
•
The Age of the Screen
Modern Revival •
Touch Me!
•
•
Desktop Publishing
Questioning Legibility
Pixels and Pixies
•
•
Second Floor Hey! 20th Century •
Long Live Modernism •
Putting on weight: Cooper Black •
The Times are Changing
Helvetica. •
Booths & Barack Obama?
First Floor Gutenberg & The Printing Press The Print Revolution
•
•
The Birth of Caslon
Baskerville & the Transitional Typeface Skinny Serifs: Didot
•
•
•
3 2 1
Ground Floor
G
Lower Ground Floor
07
Access
3 2 1
Third Floor
The Gallery of Contemporary Type Gift Shop
•
Reception
G
Lower Ground Floor
LG
Interactive Factory Floor Inky Fingers
•
Letterpress your name!
Hand Drawn Type Tree • Stencils, Stencils, Stencils
•
LG
8ft
To help visitors navigate around the museum they will be given the leaflet upon entry which includes floor plans of every level, there will be clear and frequent signs that they will be able to use with the map to navigate quickly. On each fl oor there will be an 8 ft sign that gives a quick overview of the attractions and toilets so the visitors can decide which fl oor they would like to go to next.