Chris Shuttleworth
What makes design unimitable?
Context of Practice
OUGD501
As designers, how much attention should we pay to style and trends, and what attributes of a designer can not be easily replicated? I will look into existing online programmes that generate 'design' and ask what is the difference between potential clients simply doing it themselves. The publication will be based around the ideals of Modernism and against decoration and trend. I will email designers as well as bigger companies such as Vista Print and customers of Vista Print to find out the difference of perspective between client and designer, and what is expected of a designer.
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A selection of what can be produced without even trying, I will also look into website builders and business card templates to determine what it is that a designer offers that can not be replicated with a template or stock material.