Chris Shuttleworth Context of Practice Publication
Content Order
Questions Raised
What does a designer do?
What is the significance of a designer?
Common jobs that are required of designers Growing scope of jobs that are asked of designers How clients view designers in comparison to how designers view themselves
What online facilities allow clients to cut a designer out of the equation?
What’s out there? Business card templates/ designs on websites such as Moo.com Web templates and existing web design at a cheap rate Fiverr.com and Design Crowd offering cheap logos etc. Trendlist & blogs that keep up to date with trends and fashions Prices of these services
Keeping up with trends
Content Overview
Trends continuosly fall in and out of fashion Following current trends is not a good habit Is it possible to avoid trends?
Original ideas and being creative It’s easy to avoid creativity when working to deadlines Don’t be afraid of trying something new Designing the personality and potential promotion of a brand will encourage a client to pay more than just supplying them with a logo
Selling your work
OUGD 501
Knowing what you’re doing and being able to explain it without underselling is essential to keeping clients happy
What unique input should a designer bring to a project? What is the most common work for a designer in todays world? Why would a client choose to use Moo, VistaPrint, GoDaddy etc. rather than comissioning a designer? What can designers provide that can’t be got online for free? How important is researching and understanding the client you are designing for? Why should a client pay for a designer rather than doing it themselves? How can designers consistently think originally and produce effective work that suits the client? How can designers continue to stay on top of better value deals (in the eyes of the client) and still make money?
Chris Shuttleworth Context of Practice Publication Format and Products OUGD 501
Format of Publication
Accompanying Products This is the root style and tone of the publication. It will communciate the ambition and optimism of Modernism in a pessimistic Post-Modern fashion.
The publication is going to be in the style of a magazine, I want it to be presented in more of an interactive manner, a brown card box and string with screen printed ‘Why Bother-esque’ artwork on it would work well. This will also relate to the Postmodern hand made style.
To improve on previous editorial I havbe designed I want to make sure the content is not cramped, using large images and plenty of white space will make the publication more aesthetically pleasing and digestible.
As well as the publication that delivers the content and encourages designers to not be afraid to let their ideas and creativity out I want to create products that sum up the key points I make. These products will be posters that feature large quotes from designers that answer content specific questions, door hangers, mouse mats, stickers and socks that communicate relevant material.