Initial concepts

06/04/14 Chris Shuttleworth

Initial concepts and ideas for x4 posters celebrating the grand depart All artwork is to give a general idea and not worked to a finished standard

The Grand Depart

Initial Concepts

Belgrave Music Hall

Screen Prints

00

06/04/14 Chris Shuttleworth

1 - Focus on Location - 1 Poster for each departure/ arrival of stage 1 & 2 (Leeds, Harrogate, York and Sheffield) - Focus on landmarks of city/ town rather than the race itself - Busy and detailed - hidden things for the viewer to find - Would appeal to people from the illustrated location but would you buy the whole set?

- Cyclists could join together throughout the set

The Grand Depart

Initial Concepts

Belgrave Music Hall

Screen Prints

01

06/04/14 Chris Shuttleworth

2 - Race with Location - Focus on race with hints toward location - Key buildings picked out for Leeds, Harrogate, York and Sheffield for the background skyline - Cyclists in foreground with unique expressions/ clothing and bike detail - x4 Locations could feel repetitive

The Grand Depart

Initial Concepts

Belgrave Music Hall

Screen Prints

02

06/04/14 Chris Shuttleworth

3 - Racing - Focus on cycling and racing - No indication of location - Lack of location gives posters wider appeal to people who are interested in cycling - Each cyclist will be a unique character - Cyclists could be interacting with each other - Different angle of movement in each poster

The Grand Depart

Initial Concepts

Belgrave Music Hall

Screen Prints

03

06/04/14 Chris Shuttleworth

4 - Cycle Crops - Focus on cycling - Close and detailed parts of bicycles - Information about The Grand Depart on cycles/ helmets where brand names would go - Could have 4 different colours - Work well as a set - Buyer would be more inclined to purchase multiple posters as they are stronger together

Each poster could focus on main parts of movement of a cyclist: Steering, Pedalling, Sight, Standing/ sitting

The Grand Depart

Initial Concepts

Belgrave Music Hall

Screen Prints

04

06/04/14 Chris Shuttleworth

5 - Grid Crops - Combine subtle loaction and cycle crops - Could tell story in comic book style (Welcome to Leeds- first square, 190km to Harrogate - last square) - Features landmarks/ passing points

The Grand Depart

Initial Concepts

Belgrave Music Hall

Screen Prints

05