The Beautiful Meme Union Jack redesign Live Brief
Rationale Great Britain is a very ethnically diverse nation. This flag celebrates this aspect of Britain and stands for strength through equality.
The previous line widths of the Union Jack have been standardised to represent equality and the lines build on each other rather than one being dominant and the other recessive.
The Beautiful Meme Union Jack redesign Live Brief
Community The Union Jack’s main role appears during big sporting events. To capitalise on this, the flag has been designed to tessalate with each other to create a large scale, chain-mail like pattern.
The Beautiful Meme Union Jack redesign Live Brief
Symobl A symbol for the three countires, transferrable to pop culture applications and respectful of history.