Practical brief

Page 1

BA (Hons.) Graphic Design

LEVEL

06

Brief Title: COP Practical

Module Brief

OUGD 601

Brief To accompany the written element of COP 3 I am going to produce a glossy magazine, designed in a style similar to Vogue to reflect the concent of the writing. This will contain additional interactive elements that you may find in similar magazines, such as free gifts, plastic wrap, promotions etc. Also to accompany the writing and summarize the point of the essay, I am going to produce a set of 4 perfume boxes that are named in accordance with their marketing position. For example packaging that is typically aimed at an older audience will be called ‘Middle aged business woman’ instead of ‘Cherie Amore’, it is placing the target audience on the front of the product. Each package will have further pamphlets inside that give more information about the project.

Background/Considerations How will each package be printed? How will I test if the audience is correctly suited to the packaging? Where would this exist outside of COP?

Mandatory Requirements

Deliverables

Research into Vogue layouts Testing of packaging Ongoing documentation on blog

4 x Perfume boxes and pamphlets 1 x Glossy magazine containing written element

Studio Deadline Timescale: 5 weeks

Module Deadline Jan 17th


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