Design for Print & Web Research

ISTD: Type Factory

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Secondary research

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Wayfinding

ISTD: Type Factory

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Secondary research

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Exsisting/ Expected Branding

I want to focus on the ‘hands-on’ aspect of typography, it is an intricate craft and I think that the majority of people think that it is simply generated by computers.

The museum part of the establishment will be very interactive, hands - on and engaging, whereas the gallery part can take on a more contemporary and professional aesthetic as this is showcasing up and coming typography and design.

ISTD: Type Factory

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Secondary research

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Hands on Typography