05
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD501
Outcomes
Module Title
CoP Publication
Doc. Code
OUGD503blank
BRIEF TITLE The Brief
Considerations
To design and craft a publication that reinstates the significance of ‘the Designer’ in todays world. It will express the importance of creative thought and out of the box thinking and make clear why designers are important to clients.
The publication must have an underlying argument for Modernism against Post Modernism and must reinstate the ideas and mindset of Modernism. The publication can contain additional elements such as motivational posters/ stickers that designers can use to remind them of the key points from the content.
Concept/Proposition You must design a publication that will remotivate designers to take risks and push their creative instincts further. As designers we need to know what it is that we do differently to anyone else and we need to push that skill set to it’s limits Background There are so many cheap options that clients can choose to use rather than working with a designer, such as business card templates, website templates, online software tutorials etc. What is the significance of a designer? What does a designer bring to the table that a client can’t find out and do on their own? Target Audience
Mandatory Requirements
Young designers that were once full of ambition and ideas but are now worried about employability and feel the need to create ‘safe’ work that a client will approve of.
Publication covering all relevant areas of research, discussion and argument.
Tone of Voice
Deliverables
Lighthearted but to the point, the publication should express the ideals of modernism in a pessimistic and post-modern way.
1x publication with additional accompanying material.
Additional materials to accompany and reinforce points made within the content.