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BRIEF
THE SONG
CONCEPT
The idea of Secret 7” is to design artwork for a song without using any type that would reveal the songs identity. People then purchase the records based on the artwork - without knowing what song it is. Proceeds from this go to charity.
The song I designed artwork for was Age of Reason by Black Sabbath. The song’s theme touches on the general state of the modern world: “Mass distraction hides the truth”.
Building on the song’s theme the main artwork has been created by importing a political speech into Photoshop and editting the results. I then added a persons hand that appears to be drowning in the media static.
S E C R E T 7 ”
B L A C K S A B B A T H
BRIEF
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S E C R E T 7 ”
B L A C K S A B B A T H
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S E C R E T 7 ”
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P R O M O T I O N A L M AT E R I A L The promotional material for the hyopthetical tour would further capitalise on the static/ digital theme. Tour merchandise will all have elements of static/ digital glitches to reflect the lyrical themes of the song.
S E C R E T 7 �
B L A C K S A B B A T H
BRIEF