#WeArrange Brief
Background
Brief
Audience
“Britain appears to be one of the worst prepared countries for retirement with one in three people in a recent survey saying they are saving nothing at all for their retirement. With an ageing population and a continued reliance on debt to manage finances – this is a real issue for our society.”
The brief is to create a campaign that will engage young people in wanting to take control of their finances, start a pension and consider investments. The campaign should stand out from the standard, familiar financial lead campaigns.
“Young people who think that saving is an unaffordable, low-down priority that they’ll deal with tomorrow.”
Deliverables should span print and web to ensure audience engagement.
Chris Shuttleworth YCN Standard Life
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