D E N I M Mackenzie Robertson & Sidney Yost
History of
• The Converse sneakers history began in 1908 as a rubber shoe company specialising in galoshes. • In 1920, they renamed their canvas basketball trainers the “AllStar”. • This is something which has stuck with them until the present day. • When basketball player Charles ‘Chuck’ Taylor entered their store complaining of sore feet, he was offered a job as salesman and ambassador for the brand. • In 2001, Converse filed for bankruptcy, but Nike bought them and picked the company back up. • Over time, the brand developed to create multiple occasion footwear which was no longer made exclusively to sink jump shots on the court. • They became a lifestyle brand, created for every style, every day. A pair of Converse can be worn with any outfit, whether smart or casual.
Target Customer -The target customer for Converse Denim is the same as the target market for Converse sneakers. -Both men and women collections, with a wide size range. -Age range from 14 to 28yrs old. ost likely urban living. -Student or young professional. -Casual wear for the daring and rebellious. -Also for loyal Converse customers, still timeless and classic styles with an edge. “We want to work with people that are, I prefer the word daring to rebellious, that’s super important to us,” Cahn said. “We want to be with people that other brands would rather not play with because they might be a little bit too dangerous or unsafe or unpredictable. We like that.”
ulian Cahn, Chief arketing fficer of Converse
Fabric + Color Swatches
idnight 95% Cotton and 5% Lycra
Oxford
Steele
Slate
95% Cotton and 5% Lycra
95% Cotton and 5% Lycra
95% Cotton and 5% Lycra
Arctic 95% Cotton and 5% Lycra
Ivory 95% Cotton and 5% Lycra
Women’s Denim
Men’s Denim
Process
t
5% Lycra
ht
% Lycra 5% Lycra
c
5% Lycra
Men’s Denim
Women’s Denim $78
$87
$87
$87
Fabric + Color Swatches Fabric + Color Swatches Fabric + Color Swatches
Fabric + Color Swatches Fabric + Color Swatches Oxford idnight 95% Cotton and 5% Lycra 95% Cotton and 5% Lycra
OxfordSteele
idnight Slate Steele
95%and Cotton 5% Lycra 95% Cotton 5% and Lycra
Cotton and 95% Cotton andLycra 5% Lycra 95%95% Cotton and 5% 5% Lycra
$87
$94
$94
Fabric + Color Swatches Fabric + Color Swatches Fabric + Color Swatches Fabric + Color Swatches
OxfordArctic Slate
SteeleIvory Arctic
idnight idnight Slate Ivory
Oxford OxfordArctic
$78
$87
Fabric++Color ColorSwatches Swatches Fabric
Fabric + Color Sw
Fabric Swatches Fabric + Color Swatches Fabric + + Color Color Swatches
Fabric + Color Swatches 95% Cotton and 5% Lycra 95% Cotton and 5% Lycra 95% Cotton and 5% Lycra
$87
idnightSteeleSteele Ivory
Oxford Slate Slate idnight
Steele Oxford
Arctic
Arctic
Slate Steele
Ivory
Ivory
Arctic Slate
Cotton andCotton 5% Lycra Cotton 5% Lycra 95% and 5% Lycra 95% Cotton andCotton 5% Lycra 95% Cotton 95% andCotton 5% Lycra and 5% Lycra 95% Cotton and 5% Lycra and 5% Lycra 95%and Cotton and 5%and Lycra 95% Cotton andCotton 5%95% Lycra 95% Cotton and 5%95% Lycra Cotton and 5% Lycra 95%and Cotton and 5% Lycra95%95% 95% and 5% Lycra 95% Cotton 95% Cotton and 5%95% Lycra 95% Cotton and 5% Lycra Cotton and 5% and 5% Lycra 95% Cotton and 5% Lycra 95% Cotton and Lycra 95% Cotton and 5% Lycra 95% Cotton 5%95% Lycra Cotton and 5% Lycra 95% Cotton 5%5% Lycra 95% Cotton and 5% Lycra 95% Cotton and 5% Lycra 95%Lycra Cotton and 5% Lycra 95% Cotton and 5% Lycra
Ivory Arctic 95% Cotton and 5% Lycra 95% Cotton and 5% Lycra
Fabr
idnight idnight Ivory
Oxford Oxford
Steele Steele
Slate Slate idnight
ArcticArctic Oxford
Ivory Ivory Steele
95% Cotton and 95% Cotton and5% 5%Lycra Lycra 95% Cotton and 5% Lycra
95% and 5% Lycra 95%Cotton Cotton and 5% Lycra
95% Cotton andand 5% 5% Lycra 95% Cotton Lycra
95% Cotton and 95%95% Cotton and 5% 5% Lycra Cotton andLycra 5% Lycra
95% Cotton Cotton and 5% 5%and Lycra 95% and Lycra 95% Cotton 5% Lycra
95%Cotton Cotton and 5%Lycra Lycra5% Lycra 95% 5% 95%and Cotton and
95% Co
Fabric + Color Swatches Steele Oxford 95% Cotton Cotton and and 5% 5% Lycra Lycra 95%
Ivory 95% Cotton and 5% Lycra
Slate Steele 95%Cotton Cottonand and5% 5%Lycra Lycra 95%
Arctic Slate 95% 95%Cotton Cottonand and5% 5%Lycra Lycra
Ivory idnight Arctic 95%Cotton Cottonand and5% 5%Lycra Lycra 95% 95% Cotton and 5% Lycra
Oxford Ivory
Steele
Slate
Arctic
Ivory
idnight
idnight
95% Cotton and 5% Lycra
95% Cotton Lycra 95% Cotton andand 5%5% Lycra
95% Cotton and 5% Lycra
95% Cotton and 5% Lycra
95% Cotton and 5% Lycra
95% Cotton and 5% Lycra 95% Cotton and 5% Lycra
Oxford
Oxford
95% Cotton and 5% Lycra
95% Cotton and 5% Lycra
idnight 95% Cotton and 5% Lycra
Steele
Slate
95% Cotton and 5% Lycra
95% Cotton and 5% Lycra
Steele idnight 95% Cotton and 5% Lycra 95% Cotton and 5% Lycra
Slate Oxford
95% Cotton and 5% Lycra 95% Cotton and 5% Lycra
Arctic
Arctic Steele
95% Cotton and 5% Lycra
95% Cotton and 5% Lycra 95% Cotton and 5% Lycra
Oxford
Steele
Slate
95% Cotton and 5% Lycra
95% Cotton and 5% Lycra
95% Cotton and 5% Lycra
Ivory
Ivory Slate
Arctic
Ivory
95% Cotton and 5% Lycra
95% Cotton and 5% Lycra 95% Cotton and 5% Lycra
Arctic 95% Cotton and 5% Lycra
95% Cotton and 5% Lycra
Ivory 95% Cotton and 5% Lycra
95% Cotton and 5% Lycra
idnight 95% Cotton and 5% Lycra
Oxford 95% Cotton and 5% Lycra
95% Co
idnight 95% Cotton and 5% Lycra
95% Cott
Unit Breakdown
$2,754,800.00
Time and Action Calendar
Supplier & Manufacturer Converse Denim would partner up with I:CO to have access to recycled denim materials. I:CO has a take back system that makes it possible to collect used clothing and shoes at a retailer’s point of sale and give them new life through re-use or recycling. Levi Strauss and Company is also partnered with this group.
he recycled denim would be sent to be made in cel Best Industries Ltd. anaging
irector
stablished 1
Contact
r. Albert im
ong ong at the
-
Packaging Sticker
Sizing Sticker
Hang Tag Back
Hang Tag Front
Size 4 AN Size 4 AN
Size 4 AN Size 4 AN Size 4 AN
Recycled Material Box
Size 4 AN
Size 4 AN
Size 4 AN
A new perspective on a classic, an origional. Made for you by Converse.
Size 4 AN
D E N I M
Label
D E N I M
D E N I M
D E N I M
D E N I M
Website Landing Page
Social Media
A perfect pair, denim and chucks.
Launch Locations 0
roadway, New ork, N 10012
1 rd treet CA 90401
romenade
,
anta
onica,
aturday, uly 1 th, 201 A
and pi
a will be provided.
Having some sample jeans and sizes at the event for people to be able to see the product in person, even though most of it will be sold online because it is a limited edition test run.
Thank You!