Topshop / Topman / Uniqlo Ad Campaigns

process book

f asm 2 1 0

project 2: ad campaign

chamberlain | koosed | yost

LONDON / WOMEN INTERNATIONAL FAST FASHION

LONDON / MEN

MULTICHANNEL HIGH ACCESSIBILIITY JAPAN / WOMEN MEN & CHILDREN

SCHEDULE 24-Jun 25-Jun 26-Jun 28-Jun 29-Jun 30-Jun 1-Jul 2-Jul 3-Jul 4-Jul 5-Jul 6-Jul Research Mood Board Statement Direction Location Talent Shoot Edit Finals

AD INSPIRATION

STATEMENT

WE STRIVED TO BROADEN UNIQLO’S CLASSIC UPBEAT AD CAMPAIGN BY EMBRACING EVERDAY SETTINGS WHILE STAYING TRUE TO COLOR AND BRIGHTNESS TO CONVEY UNIQLO’S SIGNATURE ADVERTISING MESSAGE.

MOOD BOARD

CONTACT SHEETS

PHOTOGRAPHER : @PLANTGIL MODELS: AUBREY SIKES NINA NAHNITEVSKY

IMAGE OPTIONS

FINALS

MOCK UPS

IN STORE

AD INSPIRATION

STATEMENT I have always valued the modern aesthetic of TopMan. I always saw the brand as a twist and combination of 1970’s and modern designs. They offer a wide range of clothing for men, including, casual looks to full suiting, along with men’s accessories and shoes.

Their fun patterns and colors make their brand stand out among similar retailers. They also offer very affordable price points geared towards men in their teens to their thirties.

I decided that a photoshoot and ad campaign for TopMan should represent the brand’s fun and creative aesthetic. The store Future has a dressing room with fun wallpaper, seventies furniture and décor and offered the perfect setting for our backdrop. My model, Kendall Jackson, fit well into the brands identity. His style is traditional but clean and has a casualness about it that really relates to men his age. I wanted Kendall to look serious and strong with an image that captured his confidence in his style. I wanted his placements and demeanor to look natural and un-posed, in order to draw to the TopMan’s casualness and sophisticated identity.

MOOD BOARD

Credits Model: Kendall Jackson Photographer: Lauren Wright Location: The Future on Forsyth

SHOT LIST 1. Model sitting on top of couch leaning against vintage toy machine.

2. Model sitting on top of couch gazing at vintage toy machine.

3. Model sitting on chair relaxed with left arm hanging off chair.

4. Model standing in front of palm leaves wallpaper.

5. Model standing with suede jacket over his shoulder.

6. Model sitting on couch looking into the distance.

CONTACT SHEET

IMAGE OPTIONS

FINAL

MOCKUPS

AD INSPIRATION

STATEMENT Topshop is a British multinational fashion retail brand that sells women’s clothing, shoes, and accessories. I have always admired the aesthetics of Topshop, as there are many different styles within their campaigns and clothing items. These different styles offer a variety of options for young women to explore when wearing this brand.

Topshop is a fast fashion company that embodies a hip, current, funky, and edgy personalities and pieces. For my advertisements I wanted to play around with different styles Topshop offers. My model will wear floral and be located in a bright, and lively outdoor setting. For another shoot I imaged the location to be much more industrial, as she will wear more street wear attire. And lastly a more vintage feel with darker clothing and a retro location.

MOOD BOARD

CREDITS

model: Bri Garcia photographers: Sidney Yost & Lauren Wright locations: Poetter Hall, Jones Street, & The Future on Forsyth

SHOT LIST

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Model sitting on stairs leaning back Model sitting on stairs leaning foreword on knees Model standing on stairs turned sideways Model at the top of stairs looking down at photographer Model sitting on roof with bent knees Model sitting on roof leaning on hand

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Model sitting on stairs with dress laid out Model sitting on stairs and holding onto railings Model sprawled out on couch Model sitting on floor next to couch Model standing in front of grassy wall Model spinning around in floral dress in front of green wall

CONTACT SHEETS

IMAGE OPTIONS

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FINAL AD CAMPAIGN 1

FINAL AD CAMPAIGN 2

MOCKUPS

MOCKUPS

CLOSING