Snowglobe Music Festival 2018 Sidney Yost and Mackenzie Robertson FASM-310 Private Label Product Development
Snowglobe Journey The ultimate goal with SnowGlobe is to transition into a completely sustainable event -- a dream inspired both by the South Lake Tahoe community’s culture of environmentalism and the organization’s personal belief in the importance of conscientious and ethical event planning. WIth the help from their partners at Waste Free Earth and Chris’ Cleaning, They’ve made improvements over the years towards reaching this goal. The support of the Snowglobe fans help make this all possible. The Snowglobe Music Festival is still waiting on some final reports from the 2017 festival. Here are key numbers from the 2016 event. For SnowGlobe 2016, 65% of the waste we generated was diverted away from landfills and into compost and recycling initiatives, an 11% improvement from tthe year before. That 65% is broken down into 18,000 pounds of compostable materials, 23,144 pounds of recyclable material, and 1,377 pounds of donated food.
Target Customer: -(All Ages Event) mostly 15 - 30yrs
-
-For all genders -EDM Music and DJ fan -Souvenier that lasts -Supporter of donating to the Wildfire Relief Fund
TICKETS # of People: 60,000 5,000 T-shirts Printed $35 Each 50% of the profits will be donated to the California Community Foundation Wildfire Relief Fund
100% Compostable Snowglobe Music Festival garuntees that all of the food, flatware, and cups from vendors at this year’s festival are fully compostable -- meaning a sizable percentage of the waste they produce will be made into fresh soil instead of going into landfills. Thanks to Waste Free Earth for managing this initiative and to the vendors for cooperating and supporting the Snowglobe Music Festival vision of a completely sustainable event.
Leave No Trace. Support from fans is an incredibly important step in reaching the long-term goals -- and, for 2017, they wanted to empower and reward the SnowGlobe family for playing an active role. They called on their amazing Sustainability Team to help keep the festival site clean. For SnowGlobe 2017, fans could stop by the SG Sustainability Tent during the festival and pick-up a colored bag from the Sustainability Team. For every full bag returned to the tent filled with trash, fans would receive a ticket to enter a raffle for a pair of tickets to #SG18.
200 Sugar Pines We are proud to announce that we’ll be planting 200 Sugar Pine trees in the Lake Tahoe Basin through The Sugar Pine Foundation and Waste Free Earth -- a small gesture of gratitude for the local environment that has inspired us so much. Sugar Pines are dying from white pine blister rust -- a non-native, invasive fungus. Sugar Pines used to make up 25% of the tree population in Tahoe’s forests and now make up less than 5%. We hope that our donations will increase the number of Sugar Pines year after year in the Lake Tahoe Basin and help preserve the natural beauty we’ve come to love so much.
California Community Foundation Wildfire Relief Fund The California Community Foundation’s Wildfire Relief Fund supports intermediate and long-term recovery efforts for major California wildfires, as well as preparedness efforts. Grants from the Wildfire Relief Fund have supported those who were displaced or lost housing, belongings and/or employment, or suffered physical or mental health problems; helped to rebuild homes; provided case management services, basic needs assistance, mental health services and financial assistance; upgraded phone and information system; assisted burn victims with follow-up medical care and supplies; provided respiratory equipment and information to people with lung disease; educated communtiy members about green rebuilding; and provided disaster preparedness information.
T-Shirt Processs Work SNOW GLOBE FESTIVAL
Dec 29-31, 2018
SNOW GLOBE FESTIVAL
Lake Tahoe, CA
Dec 29-31
Final T-Shirt Design
Dec 29-31, 2018
Lake Tahoe, CA
Dec 29-31
SNOW GLOB FESTIVAL
Digital T-Shirt Mockup
Direct Cost/ Retail/ Mark-Up %
TEE SHIRT COSTING WHOLESALE COST HANGTAGS LABELS MISC PACKAGING/ACCESSORIES SHIPPING FINAL COST
Profit for Snowglobe $17,148.99
RETAIL MARKUP % MARKUP $
Per Shirt
Total
$9.38 $46,900 $0 $0 $0 $0 $0 $0 $0 $0 included in wholesale price from UltraPress $9.38 $46,900
$35 73.2% 273.13% $25.62
$128,097.97 73.2% 273.13% $81,197.97
50% of the profits will go to the California Community Foundation Wildfire Relief Fund Profit for charity $64,048.99
Size Spec Sheet ADVISORY SPEC Style: Hanes Adult Beefy-T Long-Sleeve T-Shirt
Sample Size:
CENTER BACK ACROSS SHOULDER BODY LENGTH SLEEVE LENGTH NECK WIDTH BOTTOM OPENING ARMHOLE FRONT NECK DROP BACK NECK DROP SLEEVE OPENING HEM HEIGHT QUANTITY
Navy Blue shirt with image on front left chest and on back middle.
M Grade Rule 2 2 1 .5 .25 2 .5 .25 0 .5 0
Description:
S
M
L
XL
18 16 28 7 1/2 7 1/4 18 9 3 1/4 1/2 7 3/4 750
20 18 29 8 7 1/2 20 9 1/2 3 1/2 1/2 7 1/2 3/4 2000
22 20 30 8 1/2 7 1/2 22 10 3 1/2 1/2 8 3/4 1250
24 22 31 9 7 3/4 24 10 1/2 3 3/4 1/2 8 3/4 3/4 1000
Print Advertisement Poster
Social Media Instagram
snowglobe Pick up the new long sleeve Snowglobe Music Festival T-shirt at the 2018 festival and online. 50% of the profits made from this shirt will be donated to the California Communtiy Foundation Wildfire Relief Fund.
Website Landing Page
SNOWGLOBE 2018 MERCHANDISE
18
Navy blue long sleeve T-shirt, 50
Thanks to the Partners!
Sources http://snowglobemusicfestival.com/home https://www.calfund.org/wildfire-relief-fund/ https://ultrapress.com/ https://tahoesouth.com/events/snowglobe-music-festival/