Benefit Roller Liner Diner - Special Event in Visual Communications

Visual Communication & Special Events

Julia Riley, Sidney Yost, Roxana Montenegro & Natalia Medina

About The Event

Roller Liner Diner Location: Melrose Ave, Los Angeles Duration: Jan 12 - Jan 21 Hours: 11am - 6pm

Features - Former Johnny Rockets diner.

- Celebration of the companies newest product the “Roller Liner�

- No food menu, but free ice cream.

- Make up vending machines.

- Countertop mirrors with magnets so guests can attach their phones and easily snap a selfie.

Te c h n i q u e s - Bright pink exterior and interior.

- Greeted by a retro dressed waitress that will bring the products to you.

- Mirrors in front of every seat that allows customer to try out the products.

- Full of insta worthy spaces such as a selfie mirror and a playfull sink full of overflowing bubbles.

- Outside of the diner there are pink motorcycles that are hard to resist taking a photo on.

Why are they effective?

- Benefits consumer is young ages 14-32 and wants any opportunity to take a fun photo for their Instagram followers.

- The Roller Diner perfectly represents the aesthetic of the brand and the customer.

- This creates a fun and informative environment for the customer to stop, shop, play and enjoy a pink milkshake. All this while capturing perfect moments for social media.

Themes & Key Messages - Promotin their classic eyebrow products such as the “Gimme Brow”, “Voluminizing Eyebrow Gel”, “My Eyebrow Pencil” and the “Roller Liner Liquid Eyeliner” - 50’s inspired pink dream.

- Insta worthy aesthetic.

- Interactive experiences.

Best Practices -Used certain props and created interactive spots throughout the diner that followed the theme while also relating it back to the specific products they were promoting.

-Vintage product vending machines that the customer could interact with.

-Pink chairs and booths that invited the customer to sit and try the product.

-This pop-up is a great example of how visual communication can play a huge role in reaching a target customer through special events. Benefit attracted customers not only for the experience but also to purchase items.

Thank you.