AW 18/19 Recoloring a Print

“Dark Wonder” Recoloring a Print Sidney Yost FASM 310 Private Label Product Development

DARK WONDER

A/W 18/19 Color Palette

Pantone 19-4121 TCX Blue Wing Teal

Pantone 13-3820 TCX Lavender Fog

Pantone 18-1856 TCX Virtual Pink

Pantone 18-1142 TCX Leat her Brown

Pantone 809 C Electric Yel low

The Urban Outfitters private label brand that the retail store Urban Outfitters offers will sell this garment.

The garment, silhouette, and color palette of this dress have been specifically chosen based on A/W 18/19 trends. Urban Outfitters’ private label is the perfect retailer for this fun style, and funky color mix, as it will be targeted to a younger more trend based consumer.

This dress style will be easy going for any event or adventure and will be a cute must-have staple piece for fall. Urban Outfitters always offers a staple piece each season in many different colors and patterns, this dress is THE piece for fall 2018.

New Color Ways

Colorway 1 This print’s color combination includes Virtual Pink, Lavender Fog, Electric Yellow, and Blue Wing Teal. WGSN forecasts that all of these colors will be very popular for Fall 2018. These colors are paired together to give this plaid a more basic or easy to match color combination, with also including a pop of the Electric Yellow to it. These colors complement each other nicely in a subtle way with the pink and purple tones flowing smoothly throughout the pattern.

Colorway 2 This print’s color combination includes Lavender Fog, Blue Wing Teal, Virtual Pink, and Electric Yellow. Even though this plaid pattern includes the exact same colors as the previous colorway, the placement and combinations of these colors is completely rearranged and presents a very different style. This colorway is bright and bold, while keeping the cooler purple and blue tones more prominent.

Print Pattern This beautifully simple floral design elaborates many curves and pretty lines.

This pattern includes the exact same colors as both the previous colorways. This wide, line drawing of a floral pattern was chosen specifically for Fall 2018 because this style of floral patterns will be popular.