SCV Business Journal April 2023

UNBELIEVABLE SELECTION

Our store carries over 8,000 unique wines – with up to a quarter of a million bottles on the shelves – over 4,500 spirits and over 2,500 unique beers.

UNBEATABLE PRICES

For over 30 years, we’ve been totally committed to giving you the lowest prices on the brands you love. The best part is, it’s simple – we buy more, so you pay less.

NEED A HAND? FRIENDLY EXPERTS AROUND EVERY CORNER

Need to find that perfect gift? A “thank you” bottle? A red for this weekend’s BBQ that will knock your friends’ socks off? We’re happy to share our passion with you plus we’ve got good wine stories and facts you can share.

Oppor tunities For Learning (OFL) is a fully accredited public char ter school that has spent the last two decades helping students earn their diploma and find success in high school and beyond!

OFL creates customized learning plans for ever y student, combining small group classes, guided independent study, and online classes to match your individual strengths and needs. Combined with one-on-one suppor t from highly-qualified teachers and free single-subject tutoring, counseling, and special education services, ever y OFL student is provided with the tools, resources, and nur turing suppor t they need to succeed.

experience, and form a college and career path for FREE! No matter what your dream is, know that it ’s possible with OFL!

Health Apps and Sensitive Information: What to Know

PATRICK MOODY Henry Mayo Newhall Hospital

If you have a health app on your phone or other device, you’re not alone. Consumer health apps have boomed over the past several years, and their popularity is no surprise. They can help you keep track of health information and achieve your health and fitness goals. But some apps may use or sell that health information.

Consumer health apps are often used to help people: log meals and drinks throughout the day, remember to take medications, get discounts on prescription drugs, track their physical activity and/or manage a chronic health condition, such as high blood pressure.

UNDERSTAND YOUR PRIVACY RISKS

When you go to the doctor, view test results on a patient portal, or submit an insurance claim, you can trust that your health information will be kept private. In fact, it’s protected by law. The Health Insurance Portability and Accountability Act of 1996 (HIPAA) is a federal law that safeguards your medical records and health insurance claims.

But HIPAA and other health regulations don’t apply to most consumer health apps.

Consumer health apps often sell the information they collect about you—including sensitive information, such as details of your health conditions and prescriptions or your medical and mental health history. That information is often used to target you with ads and offers. But the third parties who buy that data may use it for other reasons too.

What about the app’s privacy policy? Breaking that privacy promise is against the Health Breach Notification Rule of the Federal Trade Commission (FTC). The FTC recently began enforcing that rule. But some research has found that it’s common for data to be shared even when privacy policies say it won’t be.

MANAGING YOUR PRIVACY

Read the fine print Find out what information the app will collect, whom the company will share it with, and if you will be able to delete your data in future. You should be able to find this information in the app’s terms and conditions or privacy policy. When these are updated, check to see how the changes might affect you.

Check the settings. If you can, opt out of targeted ads. Check the settings on your phone

or other device too. Think about whether the app really needs to access your contacts or camera, for example.

Create a unique login If you log in with a social media account, the social media company may be able to access your info. To avoid that, use an email address instead, and create a strong password.

Keep the app updated Installing any updates

as soon as they’re available can help protect the app’s software from being hacked. It also helps the app function better.

Delete it if you don’t need it. If you aren’t using the app any longer, delete it from your device.

Health apps are excellent tools to help you stay healthy and active. And you might be willing to share some information in exchange.

Strategy Four: Get Clear on the Mission

KEN KELLER SCVBJ Contributing Writer

This is my fourth column on “what” a CEO needs to do to have a better business versus getting how-to advice.

Let me share an experience: I remember the setting well. It was July, in a Scottsdale meeting room. The CEO wanted to inspire his management team, so he started by telling us what the mission of his company was.

I say “his company” because that is how he saw things. He was ignoring the convenient fact that those on the payroll thought that they were part of the company too. These same employees used “my company” when describing where they worked. They were proud of their employment. This was apparently lost on the CEO.

So, no one would forget, he repeated, several times, what the mission of his company was: “to make money.” He wanted us to understand we were all employed to make money. “To make money for him,” was the unstated second half of his statement.

Let me just say that “making money” is a key result of a business executing the company mission. That means from CEO to the hourly team members, every single day; people are taking care of their responsibilities, effectively, working as a team, focused on the fulfilling the mission.

Here are a few comments about effective mission statements from my perspective.

The first is that they need to be short. Second, they need to be simple, so simple that an 8-year-old will understand and can repeat it without prompting. Third, the mission needs to apply, link to, every single employee. If you have employees who neither know nor understand the mission, the failure falls on your shoulders.

If your management team doesn’t educate the team and hold them accountable for knowing and living the mission statement with each other, clients and business partners, maybe you need to

find better managers and/or better staff members.

The best mission statement I know of was when on May 25, 1961, President John F. Kennedy stood before Congress and proposed that the United States “should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the Earth.”

This formal statement was soon reduced to something that everyone in the country could understand: “to the moon and back.”

To provide some insight into why getting people aligned to a mission statement is essential for success, consider this documented story:

During a visit to the NASA Space Center in 1962, President Kennedy noticed a janitor carrying a broom. He interrupted his tour, walked over to the man and said: “Hi, I’m Jack Kennedy, what are you doing?” The janitor responded: “I’m helping put a man on the moon, Mr. President.” The janitor got the mission, un-

derstood the message, was aligned and understood his role and responsibilities.

The mission was accomplished when astronauts Neil Armstrong and Buzz Aldrin walked on the moon on July 20, 1969, and returned with their colleague Michael Collins, splashing down in the Pacific Ocean four days later.

If you want alignment and focus in your company, spend time crafting a mission statement that works for all your employees.

Lead by example. Then promote it, every single day.

Ken Keller is an executive coach who works with small and midsize B2B company owners, CEOs and entrepreneurs. He facilitates formal top executive peer groups for business expansion, including revenue growth, improved internal efficiencies and greater profitability. Email: Ken.Keller@strategicadvisoryboards.com. Keller’s column reflects his own views and not necessarily those of the SCVBJ. 

A mission statement needs to be short, simple and apply, link to, every single employee.

Ten Pitfalls Entrepreneurs Should Watch Out For

BY KEITH KRACH Signal Contributing Writer

Entrepreneurs can all relate to the fact that it is difficult to navigate uncharted territory in the business world. Putting yourself out there and taking on all the risks associated with launching a startup isn’t easy. You’re only human, and you will make mistakes in the process of building your business — so don’t beat yourself up about it. However, it can be helpful to learn about the most common errors and misjudgments that other entrepreneurs have made, so you can avoid them. Watch out in particular for the following missteps.

neur faces is launching their product or service without having any concrete data on how it will fare. The antidote to this mistake simply involves running ideas past the target audience early and often. Market research and product testing allow business leaders to refine their model to meet consumer expectations and improve their chances of success once the company officially takes off.

3. Complicating a product or service.

Dreaming up a new business can be a lot of fun but trying to put it into action all at once, or at least up front, is more complicated.

1.

Misjudging the learning curve of a new industry.

The nature of your startup and your own experience in the industry will determine the necessary homework required to make a successful entry into the market.

Entrepreneurs often overestimate what they know about a new industry they’re entering — especially if they’ve founded other startups in related fields. However, aspects of business you may have thought were universal — for example, software development life cycles, sales timelines, and supply chain logistics — can prove to be particular to an industry, and not relevant or accurate in your new field.

Stay humble and be open to learning from those who are more experienced than you.

Entrepreneurs will find that creating a new product with too many components or options — or too many separate products — almost always hinders progress. In fact, introducing too much at once will likely confuse consumers and hamper your ability to develop a strong, cogent brand identity.

Startup leaders should instead focus on what they do best and build from there.

4. Putting personal bias into marketing.

With a new business, chances are high that the entrepreneur either has some personal connection to the product or a deep belief in its potential for success.

2.

Creating a business without consumer feedback.

One of the biggest pitfalls an entrepre-

This is absolutely critical for the startup’s success, but the marketing of a product shouldn’t hinge on what the entrepreneur thinks is the most notable aspect of it. Instead, startups should market their products in a way that meshes with what their customers want and that demonstrates how the product can solve customers’ problems.

See PITFALLS, page 22

The Benefits of Going Rechargeable

DR. KEVIN BOLDER AuD, Audiology Associates

Like any other technology, hearing aids are always evolving to bring you better performance, additional features, and more convenience. One of the latest revolutions in hearing technology is the introduction of rechargeable hearing aids.

Hearing aid wearers may choose a rechargeable option for several reasons. Rechargeable hearing aids do not rely on typical disposable batteries, and they can save you money in the long-term as batteries can cost up to $150 per year. They also have a less significant environmental impact.

Disposable batteries typically last 3-7 days, depending on the type and size of the hearing aid you have. For many people, it is preferable to put the hearing aids on a charger at night,

rather than worry about changing batteries every few days.

Because it’s as simple as charging your phone, rechargeable hearing aids can also be a great option for those with limited dexterity and/or vision who have trouble inserting batteries themselves. Most chargers are small and portable, so they can fit easily into a bag for travel. Some chargers do not even need to be plugged into the wall at all times. Most of today’s rechargeable hearing aids will give you a charge that lasts at least a full 16 hours, and some will give you a partial charge depending on how long you leave them on the charger. The length of the charge can also be affected by your use. For example, if you are streaming media to your hearing

aids all day it could cause the power to drain sooner than if you were to spend your time in a quiet environment.

To learn more about rechargeable hearing aids, make an appointment with Audiology Associates at 661-284-1900. Kevin Bolder, Au.D and John Davis, AuD are two of the best in Santa Clarita and San Fernando Valley. Visit our website at www.AudiologyAssociates.net or stop by our office located at 25425 Orchard Village Road, Ste 220, Santa Clarita, CA 91355.

We are Hearing Healthcare Excellence!

New Grocers, Retailers Coming to Santa Clarita

DEVELOPING STORIES

BY PERRY SMITH Senior Staff Writer

The Santa Clarita Valley has a host of new businesses opening their doors in the coming weeks and months, not the least of which is a major grocer that’s moving its corporate offices to Valencia.

California-based Vallarta announced March 23 it is moving its headquarters to the 28400 block of Avenue Stanford.

Vallarta Supermarkets purchased a three-building campus that makes up the Valencia Corporate Plaza, which is 195,387 square feet of office space.

This location is bordered by Advanced Bionics, Donaldson, Southern California Edison and several other small businesses and manufacturers in the Valencia Industrial Center.

The grocer is relocating from Sylmar, and the business is expected to contribute approximately $750,000 in city and county tax revenue, according to a statement from the SCV Economic Development Corp.

Speaking of new grocers in town, there are also two new retail locations that have been approved by the city, according to Jason Crawford, the city’s director of community development: a Grocery

Outlet and an Aldi’s.

The Grocery Outlet is going into the shopping center at Bouquet and Seco canyon roads in Saugus, in the location that used to be a Rite Aid. The Aldi’s is going into the intersection at Soledad and Whites canyon roads in Canyon Country.

Speaking of the intersection with the city’s most well-known clock tower, city officials also confirmed this month that the well-regarded fixture there that’s displayed the time and temperature for nearly 50 years is staying, while the rest of the intersection is changing.

Crawford said recently the city is working with the developer that’s putting in a Starbucks at the former Realty Executives office to keep the tower. Officials provided a rendering that shows how it will be renovated to match the coming facade of the popular coffee shop. The company currently has a location across the street, but has had plans to move for about five years, according to the previous tenant, Jim Tanner, who operates three Realty Executives offices in the SCV. There are also a pair

of new restaurants coming to the city: Monty’s Sports Grill is coming to Saugus, at Seco Canyon Road and Copper Hill Drive; and The Flying Yolk, a breakfast spot, is coming to Bridgeport Marketplace.

You can also add one more boutique for Newhall’s Main Street to round out the recently approved retail additions: Brixton Phoenix, which will specialize in baby items, on Main Street at Lyons in the Newhall Crossing project.

Brixton is in good company, with Barn and Charm, Closet on Main, Earthbaby Boutique, Maison On Main, Purple Pastures Lavender Farm, R Johson Interiors, Salt and Freckles and Soapish as boutique-stye retail locations.

Also coming to Newhall is a pair of mixed-use projects slated for Railroad Avenue, with both of them slated to be within a couple blocks of each other. Both will have retail on the first floor and then residential space on the two floors above.

These projects are slated for the intersections with 11th Street and 14th Street, respectively. The 11th Street location is slated to be a three-story location with 2,364 square feet of retail space and 13 stacked dwelling units. The 14th Street location is expected to be about double that size in terms of commercial space, 5,262 square feet, with 36 dwelling units on top of it.

The Flying Yolk already has signage up for its location on Newhall Ranch Road in the Bridgeport Marketplace. PHOTO BY PERRY SMITH / THE SIGNAL

The city of Santa Clarita shared a rendering of what the clock tower is going to look like once the Starbucks has moved from across the street to the northwest corner of Soledad and Whites canyon roads. COURTESY OF CITY OF SANTA CLARITA

Opportunities For Learning (OFL) is a tuition-free public charter high school for students who have fallen behind or require a nontraditional learning environment. OFL utilizes a flexible blended learning model and personalized learning plans to help students succeed in areas they may have previously struggled. Each student is provided access to guided independent study, small group instruction (SGI) classes, sports, student

leadership, and single-subject tutoring in a safe, nurturing environment.

OFL also offers experiential learning trips focused on cultural immersion and social/emotional development to places like Cuba, Washington D.C., and Italy, all at no cost to students or their families.

OFL also partners with local schools to provide students in the community the opportunity to get ahead or make up courses during July, Winter and Spring Intersessions.

In these shorter, accelerated sessions, with approval from their current school, students are able to complete additional credits. During the July Intersession, up to 15 high school credits may be completed and during Winter and Spring, students may complete a combined total of 5 high school credits.

Students work independently at a pace tailored to their ability and learning level, as teachers provide individualized attention and guidance.

— OFL student, 2022

The low student-teacher ratio allows each student to meet one-on-one with their teacher to discuss homework,

course packets, and testing. Student Advisors, Counselors, and tutors provide additional support as needed to help each and every student graduate and achieve their dreams.

Considering the unique needs of each student, OFL provides students with the option to participate in a variety of learning formats and build an individualized learning plan that best fits their learning style. With a combination of independent study, small group and online instruction, students can find success in a way that feels most comfortable to them.

Math, English, and Sciences are taught in small groups, free from distractions. These diverse class formats incorporate collaborative projects that encourage critical thinking and social interaction while maintaining a safe environment.

Opportunities For Learning Public

“I’m 5 units away from graduation and all I can say is that the amount of support I received here at OFL really pushed me to get where I am now in school. All the teachers and staff are so nice and caring, it really feels like home at OFL. Thank you OFL for understanding and caring for students like me who prefer a different learning experience!”

Going the Extra Mile: Is Diversity Divisive?

BY PAUL BUTLER SCVBJ Contributing Writer

Unless you’ve been working under a rock for the last few years, one of the most often— heard acronyms in today’s workplace is the letters “D, E and I,” which stand for “Diversity, Equity and Inclusion.”

The inference of course, is that workplaces aren’t as diverse, as equitable or as inclusive as they should be.

I must admit personally, I’m very torn on this subject. Allow me to explain.

I can honestly say as a Caucasian, heterosexual male who has worked in various parts of the world, (as both an employee and an employer),

I’ve never participated in, overheard or had someone report back to me about of a bunch of people just like me conniving on how to keep the best jobs or the best vendor contracts just for us straight, white dudes. Like never.

On the other hand, life has been pretty much red carpet for me, my wife and our two children in the big scheme of things. Yes, we’ve always had to work hard but doors have always been open to us. I’ve never been called a name based on the color of my skin or because of my sexual orientation. Like never.

My concern is: all of this attention on “D, E and I” is likely to cause more division than unity. Even in our local Chamber of Commerce, we now have a “Black Business

Council”; a “Latino Business Alliance” and an “Asian-Pacific Islander Council.”

I was thinking about asking if we could start an “IrishEnglish-kind of European Council,” but I don’t think it would fly.

The last time I looked the Great Seal that is meant to bind us together as Americans is still: “E pluribus unum” (“Out of many, one”).

When workplaces and professional associations encourage groups to gather based on factors outside of their control, I am concerned it stirs up all sorts of toil and trouble, deep down in each of our imperfect vessels.

Whether you’re an employee or an employer, I’m sure that most reasonable people would agree, what matters most is a person’s character and their competence when a job is being offered or a vendor contract is being awarded. To do otherwise, is patronizing and unfair to the worthiest applicant or contractor. For corporations, I’d attest its evidence of a management failing to shareholders.

Proposition 16 was a California ballot proposal to amend the state Constitution to repeal Proposition 209 of 1996. The now nearly 27-yearold proposition amended the state Constitution to prohibit government institutions from considering race,  sex, or ethnicity, specifically in the areas of public employment, public contracting, and public education.

If Proposition 16 had been passed by the Californian voters, it would have meant that an interviewer had the legal right to be racist or sexist — meaning an organization could affirmatively hire or re-

ward vendor contracts based on skin color and gender.

Call me a “traditionalist,” but I was always trained to believe when hiring an employee, what mattered most was the person’s ability and aptitude to do the job.

Call me an “originalist,” but I was always trained to believe when contracting with a vendor, the sought-after attributes were almost identical to what we were to look for in our employees — competence and character.

Vendors become an extension of the work team and so organization always should be looking for vendors who can be trusted to do an outstanding job, on-time and on-budget.

I believe that to do right thing in the hiring or contracting process is to take the noble ground where personal biases and one’s own sociopolitical views have no place. It’s a slippery slope when we give out jobs or people or contracts based on any other criterion.

My concern is that all this focus on diversity, equity and inclusion actually causes division, more inequity and creates exclusive groups.

Paul Butler is a Santa Clarita resident and a client partner with Newleaf Training and Development of Valencia (newleaftd.com). The views and opinions expressed in this article are those of the author and do not necessarily represent those of The Signal newspaper. For questions or comments, email Butler at paul.butler@newleaftd.com

Congratulations to SCV’s Power Brokers of 2022 in Commercial Real Estate

HOLLY SCHROEDER President & CEO of SCVEDC

The Santa Clarita Valley Economic Development Corporation (SCVEDC) invests not just in growing our local businesses, but attracting great companies to the region with a focus on industries that provide our residents with high quality, high paying jobs.

Bringing these businesses to our community takes a combined effort from the SCVEDC and our partners in economic development, and of course, from the tireless commercial real estate brokers who work hard to get these businesses set up at the right location that works for them. Each year we recognize the top commercial real estate brokers active in the Santa Clarita Valley, with this year’s list featuring many returning faces as well as some new ones!

SCVEDC and the brokerage community enjoy a natural partnership. From co-marketing and assisting in removing administrative hurdles to providing incentives, the Santa Clarita Valley Economic Development Corporation offers brokers a one-stop resource center. Our free Site Selection Tool allows brokers, business owners, or entrepreneurs to see in real time what facilities are available for lease or sale (office, retail, industrial, etc.).

The Power Brokers of 2022 hail from seven commercial real estate companies based both in and outside the Santa Clarita Valley who represented transactions in the SCV. The top brokers logged transactions with a total footage of over 4.6M Square Feet (SF). Their success reflects that the Santa Clarita Valley is a destination for a growing number of businesses looking for land, modern facilities and a business-friendly environment.

Alongside the Power Brokers, SCVEDC also selects a “Transaction of the Year”, with this year’s winner going to the sale of the Valencia Corporate Plaza to Vallarta Supermarkets. The three building complex encompasses 195,387 square-feet of office space and will house their new corporate headquarters in late 2023. Previously based in Sylmar, Vallarta will add approximately 220 jobs to the Santa Clarita Valley economy. These jobs are anticipated to generate approximately $100 million in annual economic output, including $750,000 in local (City and County) annual tax revenue.

Each year SCVEDC honors these top commercial real estate brokers active in the Santa Clarita Valley at our annual Power Broker Breakfast. Along with brokers in attendance, civic leaders and community representatives

come out to celebrate the Power Brokers of the Year. The SCVEDC team is proud to partner with the brokerage community to continue our mission of growing quality jobs in the Santa Clarita Valley. 

Advocating for our Members and Business Community

We have already signed onto multiple bills that will benefit California’s business community Take a look below at what your Chamber has been advocating for:

Senate Bill 68 – OPPOSE

SB 68 will worsen California’s existing housing crisis by preventing local governments from permitting new housing units in most of their jurisdictions.

Senate Bill 809 – OPPOSE

SB 809 prohibits nearly every employer from considering conviction history of an applicant or existing employee in employment decisions and imposes cumbersome process on employers that are legally not allowed to hire individuals with certain convictions.

Assembly Bill 1156 – OPPOSE

SB 1156 significantly increases workers’ compensation costs for public and private hospitals by presuming certain diseases and injuries are caused by the workplace and establishes an extremely concerning precedent for expanding presumptions into the private sector.

Assembly Bill 524 – OPPOSE

SB 524 exposes employers to costly litigation under the Fair Employment and Housing Act by asserting that any adverse employment action was in relation to the employee’s family caregiver status, which is broadly defined to include any employee who contributes to the care of any person of their choosing and creates a de facto accommodation requirement that will burden small businesses.

Senate Bill 703 – SUPPORT

SB 703 is listed as a job creator bill as it would provide employees more flexibility because the employee could request an alternative workweek schedule on an individualized basis. It would also relieve employers of the administrative cost and burden of adopting an alternative workweek schedule per division.

WILDFIRE PREVENTION PROGRAM:

We submitted a letter of support for the City of Santa Clarita’s application for the Year 2022-23 Wildfire Prevention Grants Program.

The City of Santa Clarita (City) is home to approximately 228,000 residents with an additional 70,000 residents in the unincorporated areas surrounding the City and is the third most populous city in Los Angeles County. Surrounded by mountain passes and canyons, with over 11,000 acres of open space, the City has experienced several wildfires fueled by the Santa Ana winds and causing loss of life, structural damage, and thousands of residents to evacuate. One major wildfire in the City was the Sand Canyon fire in July 2016, which burned over 41,000 acres and required over 10,000 households and businesses to evacuate.

This grant will secure much needed vegetation management resources and significantly enhance the City’s efforts in wildfire mitigation.

THE VOICE OF BUSINESS

FUEL CELL TECHNOLOGY PROJECT:

We have also supported the City of Santa Clarita’s Fuel Cell Technology Project Funding Request. This federal funding request will leverage local investments in providing critically needed alternative power during preempted or extended power shutoffs to 16 signalized intersections throughout the City. Preempted power shutoffs have become more common during strong winds and dry climates experienced throughout the year, affecting thousands of residents and City facilities. When utility companies implement a preemptive power shutoff, dozens of traffic signals experience power interruptions affecting signal operations for up to two days, which causes significant traffic safety issues for drivers and pedestrians. The existing infrastructure is insufficient in maintaining signal operation during these extended power outages.

If awarded the Congressionally Directed Spending Request for approximately $665,600, the City will significantly improve local emergency preparedness by purchasing and installing backup battery storage and equipment for 16 signalized intersections. Through local investments and partnerships, the City will match the federal investment with approximately $166,400 in local funding or 20 percent of the total project cost.

We have effectively built support around pro-business legislation and initiatives for 100 years. Our members trust us to pave the way for a healthy business environment. We do this through our powerful issue coalitions, letter writing and ballot initiative campaigns.

We encourage our members to submit an action item form to allow the Chamber to take action on legislation. Here is how you can bring an item forward:

• Request an Action Item Form by emailing hello@scvchamber.com.

• Submit back by the 1st of the month.

• Attend, or have someone attend on your behalf, the Chamber’s Government Affairs to present your requested action item.

As a reminder, our Government Affairs Council meets every second Wednesday of the month from 10:30 AM – 12:00 PM. Please email hello@scvchamber.com to ensure you are receiving meeting notifications.

Please note: The GAC is open to SCV Chamber members only.

2023 Board of Directors

CHAIR OF THE BOARD

BECKI ROBB - PRINCESS CRUISES

EXECUTIVE COMMITTEE

HUNT BRALY - Poole Shaffery

ANDREA CARPENTER - Logix FEDERAL CREDIT UNION

MARISOL ESPINOZA - Southern California Gas Company

Michael Grisanti - Hedman Partners, LLP

DR. CHRIS RAIGOSA - KAISER PERMANENTE

SANDY SANCHEZ - FivePoint

JOHN VANCE - Vance Wealth

BOARD OF DIRECTORS

JENNIFFER ABBOTT - HUMAN ELEMENT COMPANY

KIARA BROWN - CALIFORNIA INSTITUTE OF THE ARTS

KAREN BRYDEN - SCV Locations

STEVE COLE - SCV Water Agency

Tom COLE - City of Santa Clarita

MATT DIERCKMAN - Colliers International

TROY HOOPER - Kiwi RESTAURANT Partners

PATRICK MOODY - Henry Mayo Newhall Hospital

DR. IZU OKPARA - Omni Wound Physicians

HENRY RODRIGUEZ - State Farm Insurance

LINDSAY SCHLICK - SchlickArt Video & Photography

CHRIS SCHRAGE - LBW Insurance Financial Services

ROCHELLE SILSBEE - Southern California Edison

DI THOMPSON - THOMPSON REALTY ADVISORS/eXp REALTY

DR. DIANNE VAN HOOK - College of the Canyons

DENNIS VERNER - Burrtec

KARINA WINKLER - Holiday Inn Express

BUSINESS COUNCILS

As the third largest city in Los Angeles County, the Santa Clarita Valley Chamber of Commerce represents over 65,000-member workforce. We realized we can better serve our business community by having six Business Councils, allowing members to work on issues specific to their area. Our Councils provide a channel for our members to be involved in solving problems, discussing issues, and implementing special projects and events for the benefit of the area being served. Participation offers members the opportunity to prioritize and bring a focus to the business needs of the area, and to take community leadership roles in addressing these needs. It can increase members’ business network, and provide stronger representation on area issues. Also, since area councils exist as industry-specific, participation provides an opportunity for area-specific networking with others doing business.

LATINO BUSINESS ALLIANCE

Our LBA council works to promote Latinoowned business as well as relevant issues facing our Latino business community. In addition the LBA helps to educate businesses on how to enhance a company’s business efforts with Latino customers and other Latino-owned businesses.

GOVERNMENT AFFAIRS

The Government Affairs council meets to discuss policy decisions on a local, county, state and federal level. As a member, you are encouraged to attend a meeting and have your voice heard throughout the SCV and take a stance on pertinent issues relative to the business community or your industry in particular.

SMALL BUSINESS

Small Businesses are at the core of our Chamber’s membership and are the backbone of our economy. The Chamber offers a variety of educational and networking programming to help your small business thrive. The council focuses on three main objectives: Advises the SCV Chamber on small business related issues, programming and networking opportunities; Supports the Chambe’s “Retail Walks” with elected officials; and helps promote the nationwide “Small Business Saturday” program which highlights small businesses on the Saturday after Thanksgiving.

NextSCV is our next generation of leaders and the group aims to develop the next leaders of the Santa Clarita Valley through personal and professional development, civic engagement, and network building opportunities that ultimately stimulate local businesses and support the mission of the SCV Chamber.

BLACK BUSINESS COUNCIL

Our Black Business Council works to inspire, empower, and promote the economic growth and sustainability of black businesses, entrepreneurs, and professionals within the Santa Clarita Valley. In addition it serves as a catalyst for engagement, awareness building and consultation; eliminate barriers to opportunities and addresses issues unique to black owned businesses, professionals, and their families.

API BUSINESS COUNCIL

The Asian Pacific Islander Council works to identify and advance API-owned businesses and business leaders in the Santa Clarita Valley. The API Council develops programs and offers resources to strengthen the API business community. The purpose of the API Council is to build and foster community among API-owned businesses to create a positive impact in where we work and reside.

NON-PROFIT COUNCIL

The SCV has a strong philanthropic community with more than 100 locally-based non-profit organizations that help our community thrive. Our non-profits are a key reason why Santa Clarita is a great community and always looking towards a better future. The council provides business resources for our local non-profit leaders to help them connect, grow and learn about valuable information so they can successfully meet their organizations mission and goals.

UPCOMING EVENTS

Non-Profit Council - Helping Hands Coming Together

April 11 | 1:00 pm

Join our Non-Profit Council’s first event of the year with new council chair Matt Nelson for Helping Hands Coming Together!

Our Non-Profit council is here to support all our non-profits and there is no better way than each of us supporting and lifting each other up. We all face our shared and unique challenges, goals, and ideas. Non-profit organizations need to maintain and build strong relationships and continue to ask for the support they need. Those who seek support with an inspiring case will do their best even if their bottom line falls short of ideal. We ask all attendees to anonymously submit any questions or obstacles they are currently experiencing or suggested solutions to an issue you successfully overcome.

The event will be divided into two parts. First, our council will do brief review of national 2022 fundraising trends. Then, we will open to discuss recommendations and solutions to the anonymous submissions.

Please submit your questions/comments to hello@scvchamber.com. Your name and/or company will not be shared during the meeting unless you request it be made when questions are asked.

Government Affairs Council - Special Guest LA County Assessor Jeff Prang

April 12 | 10:30 am

This month, we are pleased to welcome LA County Assessor Jeff Prang who will give an update on what his office is currently working and resources that are readily available to the business community.

Los Angeles County Assessor Jeff Prang was elected in 2014 as the 27th Assessor for the County of Los Angeles and re-elected in 2018 and 2022.

Raised in Warren, Michigan, Assessor Prang is a graduate of James Madison College at Michigan State University. After graduation, Mr. Prang relocated to California where he served nearly 18 years as a councilmember for the City of West Hollywood, including four terms as Mayor among many other positions in the public sector.

Upon taking office in 2014 as the Los Angeles County Assessor, Mr. Prang implemented sweeping reforms to ensure that the strictest ethical guidelines rooted in fairness, accuracy and integrity would be adhered to in his office. The Los Angeles County Assessor’s Office is the largest office of its kind in the nation with 1,400 employees and provides the foundation for a property tax system that generates $19 billion annually.

We work on behalf of our members to maintain a healthy and vibrant business climate in what has been ranked one of the most business-friendly cities in California. The Chamber takes an active role in shaping legislative policies in support of business. The Chamber represents its members before local, regional, state and federal governmental entities and provides a forum for its members to develop policy positions that impact the Santa Clarita Valley business community.

Business After Hours Mixer at College of the Can-

yons - Canyon Country Campus

April 19 | 5:30 pm

Join us at College of the Canyons at their Canyon Country Campuse for our April Business After Hours Mixer, as more than 150 business representatives from across the Santa Clarita Valley join for an evening of networking.

This is your opportunity to make new connections and catch up with friends.

Remember to bring your business card for the chance to win some great prizes.

14th Annual State of the County

May 31 | 11:30 am

2023 Business Expo

June 28 | 4:00 pm

To find out more information about these events or any other upcoming programming and to register go to:

www.SCVChamber.com/Events

API BUSINESS COUNCIL LAUNCHED TO BETTER REPRESENT DIVERSITY

We launched our latest business council in March, the newly formed API (Asian/Pacific Islander) Business Council has a mission to grow and strengthen API-owned businesses through leadership, training, and advocacy. The Council will work to identify and address the most pressing challenges faced by API-owned businesses throughout the Santa Clarita Valley by mobilizing resources to their owners.

The API Council will provide programs and workshops to open inclusive new pathways for API businesses to reach new markets and expand operations. Members of the council will work to create business opportunities. The API Council will be the leading resource where API businesses can go to grow, learn, and thrive. The Council’s vision is to have an environment where API businesses are thriving in the SCV economy and contributing to communities.

“The API population continues to expand its economic and political influence throughout the Santa Clarita Valley,” said Ivan Volschenk, President/CEO of the SCV Chamber. “As one of the fastest growing minority groups within the U.S., and California having the largest community, the SCV Chamber will provide a platform where diverse API business owners can influence civic, social, and economic policies.”

The goals and objectives of the Council are as follows:

• To represent the views of Asian American business owners to local, state, and federal government officials in order to promote and improve the climate for small business.

• To provide training and education that will improve each member’s business success.

• To provide a receptive atmosphere of encouragement for members to do business among other Chamber members and to exchange information affecting Council members and their businesses.

• To educate our members about the effect of proposed and existing government policy on small business and alert them to programs that assist small business owners.

• To bring divergent groups of Asian Americans together on issues affecting small business.

“The mission of the API Council is to be a strong voice in effecting positive change in the areas of economic development, public contracting and private procurement, and public and fiscal policies that impact Asian/Pacific Islander businesses and communities at large,” said Becki Robb, 2023 SCV Chamber Board Chair. “Our Council will voice to create opportunities in the social and economic sectors for the Asian/Pacific Islander business community.”

The first API Council was held at Seafood City in March. For more information on the API Council, or to get involved, please email hello@scvchamber.com.

“The primary focus for the API Council is on business education and training, research, advocacy, and economic development for the API business community,” said Jennifer Avancena, owner of Calajo Catering and the Founding Chair of the API Council. “Our goal is for businesses to develop and grow, and to foster the exchange of business ideas, best practices, and opportunities to help fellow businesses achieve their goals.”

Celebrating SCV Businesses

From celebrating new businesses opening or marking special occasions and achievements, we continue to be honored being part of your celebrations.

We encourage everyone to come and support our new businesses. All our grand opening/ribbon cuttings are free and open to everyone to attend.

COC Awarded $1.5M Employee Training Contract

BY DIANNE VAN HOOK Chancellor, Santa Clarita Community College District/ College of the Canyons

The Employee Training Institute (ETI) at College of the Canyons is excited to be able to offer Employee Training

Panel (ETP) funding to public and private sector employers to support upskilling the workforce across our diverse industries and organizations.

Recently, COC was awarded a $1.5 million ETP contract that is a performance-based reimbursement contract that needs to be spent by Dec. 31, 2023.

This ETP contract is the

largest in COC’s history!

Compared to other years, this contract represents a 200% increase in the total amount of funding we have received for this program.

In order to fully utilize the entirety of this contract, ETI has developed strategic partnerships with businesses and other workforce intermediaries to sub-contract ETP training dollars. These businesses are in industries like manufacturing, credit unions, landscaping, aerospace and defense, as well as other workforce agencies.

Our local businesses are fortunate as COC is able to offset the cost of training that these companies are already delivering to their employees

so that they can reinvest the dollars in other areas of their business. Our goal is for these savings to be reallocated to other training programs so employees can continue in their individual professional development.

Established in 1982, ETP serves as California’s premier program in supporting employee training, job creation and retention while keeping California businesses competitive. The program is funded through a unique payroll tax on specific types of employers and has consistently delivered results since its inception. ETP fulfills its mission by reimbursing the cost of employerdriven training for incumbent workers and funding the type of training needed by unemployed workers to re-enter the workforce. ETP helps to ensure that California businesses will have the skilled workers they need to remain competitive.

The college’s Employee Training Institute has brought this funding to the Santa Clarita Valley for over 30 years and continues to develop new ways to bring more ETP dollars to our business community. Recently, ETP received $15 million general fund dollars in addition to their annual

allocation. This unique funding was specifically dedicated to California Community Colleges due to their track record of success and for distributing the funding to the communities they serve quickly and effectively.

At COC, it is our mission to effectively and efficiently respond to the needs of the local businesses in our community while offering the highest quality training possible. We have provided employee training solutions and consulting services to more than 500 regional companies. Those businesses look to College of the Canyons for innovative solutions that enhance business competitiveness, productivity, and organizational efficiencies, giving them a competitive edge in today’s global economy.

We look forward to continue providing the Santa Clarita Valley business community with the high-quality training they need to thrive.

Dr. Dianne G. Van Hook serves as chancellor of College of the Canyons.

For more information about accessing Employment Training Panel funding through College of the Canyons, please call (661) 362-3245. 

T he L is T : T ax P re P ara T ion s ervices

Charter Schools are an exclusive WIOA (Workforce Innovation and Opportunity Act) partner. OFL students are asked to choose a career path that will guide the focus of their academic and occupational training while at OFL. Students have the opportunity to explore career paths in creative, business, health, building and fixing fields, and more. OFL’s free Career and Technical Education (CTE) program offers students in grades 9-12 hands-on, practi-

cal training in relevant, highdemand careers before even graduating from high school. Students can earn professional certifications, become eligible for industry-specific organizations, take advantage of internship opportunities, and gain real-world work experience while simultaneously earning their high school diploma.

Post-secondary and career counseling are provided to every student. Juniors and seniors attend FREE college tours throughout the year and learn what to consider when selecting a school including size, major and minor pro-

grams, clubs, location, and campus life. Students take part in workshops that expose them to application processes like obtaining references and applying for financial aid. Students can enroll any weekday of the year; there is no need to wait for classes to start or the semester to begin. Once enrolled, students, parents, and teachers partner to create a class schedule that respects and meets the needs of students. Contact us today to get started! www. oflschools.org

mendously. I

as a scared, anxious, depressed student, and I will be

this year with amazing honors and accomplishments. My dream of going to college is finally going to come true.”

— OFL student, 2021

PITFALLS

Continued from page 8

Believing in a product gets the ball rolling, but convincing others on their own terms is the only way to keep it going.

5. Losing focus because of the competition.

A key trait of successful entrepreneurs is the ability to focus on the important things. Too often, however, startup leaders begin to worry about moves their competitors take and lose sight of their own position in the market. Entrepreneurs should never ignore the competition, but at a certain point, it becomes necessary to let go of what we can’t control.

6. Neglecting to delegate.

Another crucial part of letting go of things out of one’s control involves delegating. Yet the appeal of running a oneperson show has thwarted many a startup. Entrepreneurs get a 24-hour day just like everyone else, which means that it’s critical to decide how to maximize that time. The advantages of letting others take on some responsibilities are countless, and they include everything from smoother operations to better mental health.

7. Overlooking the fundamentals.

Even with the right focus and delegation, entrepreneurs may still struggle with making time for the basic fundamentals that a company needs to function. The natural tendency of business leaders is to want to take care of those tasks commonly associated with the position, such as being in the spotlight and making big strategic decisions. However, equally important are the small details that don’t carry the same glamour.

8. Halting personal education.

A mistake related to inadequate preparation is overlooking the importance of continuing learning and education. For entrepreneurs, the solution may come in the form of books, executive business courses, working with a mentor, or a combination of all these approaches. The best business leaders invest in them-

selves, take notes and ask questions, and build up support systems for learning.

9. Becoming impatient with the process.

Of all the many uncertainties they deal with, entrepreneurs must wrestle with not knowing if or how soon their business will take off. There is no real timetable for a startup, since by definition, you’re attempting something that hasn’t been done before in the exact way you’re doing it, even if you’re in a crowded market. Thus, patience and endurance rank at the top of the list of characteristics entrepreneurs must develop.

10. Fearing failure.

Closely related but worth a separate mention is the fear of failure. Entrepreneurs will find failure to be an inherent part of getting a business up and running. Not even the biggest companies reached their status without a few hiccups. Embracing the reality and benefits of failure will greatly aid entrepreneurs. 

Stay humble and be open to learning from those who are more experienced than you.

VALLEY INDUSTRY ASSOCIATION

2023 VIA BASH: THE FIRE & ICE BALL!

VIA is very excited to announce the 2023 VIA BASH event - “The Fire & Ice Ball” to be held on Friday, November 3th at the Hyatt Regency Valencia. This icy hot evening of entertainment and recognition will be full of surprises. Tickets and sponsorships are available right now – get them while they’re hot! You definitely don’t want to miss this event.

In addition to helping raise funds for the VIA Connecting to Success Program, the VIA BASH event also offers us the opportunity to showcase some very special businesses! Our membership is the heart of VIA, and we can’t wait to celebrate some very special businesses that evening.

Sponsors for the 2022 VIA BASH include: City of Santa Clarita, UCLA Health, Jersey Mike’s Subs, The Signal and Santa Clarita Magazine.

Tickets and sponsorships are ready and waiting for you! Reserve yours today at www.via.org/via-bash/

UPCOMING EVENTS

Dianne G. Van Hook University Center | Room 25826455 Rockwell Canyon Road | Valencia | CA 91355

Selina Thomas joins VIA Board

The Valley Industry Association is honored to announce Selina Thomas, CEO and Founder of 6 Degrees HR Consulting, was recently appointed to the VIA Board of Directors.

Selina works closely with many local companies, employment attorneys, business leaders and insurance brokers to assure the compliance and infrastructure of small businesses. She carries a wealth of experience and is often called upon as an expert in her industry and lends herself and her expertise to the Workforce Development Center at COC and various other organizations in the SCV. Selina serves on the Board of Directors of the WiSH Education Foundation, is an active member community organizations such as Zonta and Soroptimist International. Her continuing focus is to highlight, advocate, support and celebrate the businesses of the SCV and beyond. Selina is a 13 year resident of Santa Clarita, and is a busy mother of three daughters.

Welcome Selina! VIA is proud very to add you to our Board!

STATE of the STATE

North Los Angeles County Regional Center Robert Dhondrup (818) 264-6190 rdhondrup@nlacrc.org

Northeast Valley Health Corporation Jose Plaza (818) 279-9579 development@nevhc.org

Homewood Suites Lawrence Barr (937) 654-9568 Lawrence.barr@hilton.com

VIA 6th Annual State of the State with State Senator Scott Wilk, 21st District and Assemblywoman Pilar Schiavo, 40th District

Friday, June 30, 2023 11:30 AM 11:30 a.m. Dianne G. Van Hook University Center

New Horizons Anthony Pennay (818) 221 0666 tpennay@newhorizons-sfv.org

Terrell Edwards Entertainment Terrell Edwards (323) 308-7436 terrelledwardsofficial@gmail.com

Prosperitas Financial Rian Denich rdenich@prosperitasfin.com (661) 255-9555

25Score Ed Bernstein (661) 257-2673 ed@25score.com

The Santa Clarita Valley’s Homes, Jobs Report

BY PERRY SMITH Senior Staff Writer

Realtors expressed optimism about an uptick in the monthly number of deals that closed for the Santa Clarita Valley in February, the most recent figures available from the Southland Regional Association of Realtors.

The jobs report from the Economic Development Department indicated that the number of those unemployed ticked up slightly in February, a figure likely impacted by the loss of seasonal employment from the holidays, according to EDD officials.

Real Estate Picture

Data from the SRAR showed gains in the number of deals for new homes and apartments, which hasn’t happened since last fall, according to the trade group.

“For the first time in over six months, we saw a double-digit month-overmonth increase in closings in Santa Clarita Valley,” said Rich Pisani, president of the 11,000-member SRAR. “Low inventory and a recent dip in interest rates have all contributed to the rise.”

At first glance, the SRAR data demonstrates that homes aren’t staying on the market as long, for the third month in a row, with the average number of days on the market declining since December from 106 days to 85 days in January to 74 days in February.

The numbers also show that the number of active listings has declined from 455 in December to 434 in January to 359 in February.

During that time, the average listing price for a home in the Santa Clarita Valley has fluctuated from approximately $902,000 at the end of 2022 to $881,000 in January to $919,000 last month.

One expert noted the low inventory and price fluctuation represent “unique opportunities” for homebuyers.

“Despite houses staying on the market longer, we are still seeing incredibly low inventory of only 2.4 months of housing supply,” said Anthony Bedgood, the 2023 chair of the Santa Clarita Division of the SRAR. “With prices moderating, buyers may begin to take advantage of the unique opportunities in the market.”

While many have speculated the hous-

ing market could take a dip due to the rising interest rates, the significant rate increase by the Fed has yet to play out in new entries to the housing market, according to the numbers.

The average list price for new entries in the housing market from January to February decreased by about $12,500 — from about $800,300 to $787,800 — but the dip left the average price of a new listing almost on par with what it was for the same time a year ago, which was about $785,000.

The median sale price for homes and condos, however, did decline $725,000, a 5% decrease in the year-over-year average listing, which appears to be largely driven by a 17% decrease in the median sales prices for condos, which is now $495,000. The median home sales price is only down 2%, to $810,000.

Jobs Number

While the jobless rate continued its slight uptick, it was still almost a full per-

cent lower than it was the previous year, according to data from the state’s Economic Development Department.

In Santa Clarita, the unemployment rate for February was 4.9%, compared to 4.6% in January, with 113,400 eligible employees in the workforce and 107,900 employed, or 5,500 unemployed.

The seasonally adjusted unemployment rate in Los Angeles County increased over the month to 4.9% in February 2023, from a revised 4.8% in January 2023, and was below the rate of 5.7% one year ago. The rate was 4.6% in December.

Statewide, the seasonally adjusted unemployment rate was 4.3% in February 2023 and 4.2% in January 2023.

Private education and health services led all sectors in job growth, gaining 12,400 jobs over the month, and approximately 49,700 jobs for the year.

Civilian employment increased by 4,000 to 4,725,000 in January 2023, while unemployment increased by 8,000 to

Officials with the Southland Regional Association of Realtors were optimistic for the future based on February’s number SCVBJ s for the market, which haven’t shown as big of an impact yet from the rising interest rates which many have expected to see.

236,000. The civilian labor force increased by 11,000 over the month to 4,960,000 in January 2023. (All of the above figures are seasonally adjusted.) The unadjusted unemployment rate for the county was 4.9 percent in January 2023.

Following unusual job declines in December, seasonal declines from December to January were smaller than normal. The contraction of 51,800 jobs was the lowest month-over decrease between December and January since recording began in 1990, and far below the average of 86,100 from 2011 to 2020. Eight of the eleven industry sectors recorded losses while job gains were made in two. One sector was unchanged.

“Trade, transportation and utilities decreased the most of any sector, losing 17,100 jobs of which 67% were in retail

trade (down 11,400). Declines in transportation, warehousing and utilities (down 5,500) and wholesale trade (down 200) made up the balance of the sectoral

loss. Again, the influence of the end of the holiday season can be seen in this sector,” according to a news release from the EDD. 

County Contracts and Grants Boost Local Business

BY SUPERVISOR KATHRYN BARGER

Businesses are the backbone of a strong community. In Los Angeles County—especially in the Santa Clarita Valley—our diverse array of businesses is a strength. There is a lot to be proud of as we celebrate the efforts of many extraordinary small business owners. When more people follow their dreams of running a business, it creates a ripple effect. Their dedication encourages the next generation to envision even more possibilities and blaze trails of their own.

Los Angeles County is committed to investing in the future of local businesses. The new Los Angeles County Department of Economic

Opportunity has launched an exciting grant program to uplift local businesses and nonprofits. Qualifying microbusinesses will receive $15,000, small businesses and small nonprofits will receive $20,000, and larger nonprofits will receive $25,000. Be sure to apply at grants.lacounty.gov by May 20! I hope these grants provide an extra helping hand to businesses and nonprofits as they regain momentum and continue to flourish.

As your Los Angeles County Supervisor, it’s my duty to foster an environment where businesses of all sizes can thrive. I believe local government should empower businesses to flourish, not get in the way of their growth, autonomy, and success. The Board of Supervisors has adopted policies and approved funding for programs that specifically support diverse business owners. For example, a minimum of 25% of County

contracts must be awarded to small businesses. That’s why the Los Angeles County Department of Consumer and Business Affairs launched the Community Business Enterprise (CBE) program. CBE is tailormade for businesses owned by women, minorities, veterans with disabilities, and those who are otherwise disadvantaged.

If you’re eligible, consider joining the CBE program to register as a Community Business Enterprise. Your business will be included in the County’s CBE listing, which many County departments, public agencies, and private sector contractors use to connect and collaborate with businesses. The County buys a wide variety of goods and services, including consultant services, custodial services, building maintenance, environmental services, building construction services, and much more. For more infor-

mation, visit dcba.lacounty. gov/community-businessenterprise to get the details and apply for certification. CBE opens doors that will ultimately help you expand your business!

There are many benefits of doing business with the County as a CBE participant, including a 15% price preference when bidding, prompt pay within 15 days of when the goods or services have been delivered, VIP access to networking events, invitations to specialty workshops, and great exposure to new connections through our database. Don’t miss this chance to get the support and access that’s available to you.

To learn more about other County initiatives underway and resources for businesses, connect with my office at KathrynBarger.LACounty.gov or on Facebook, Twitter, or Instagram. 

Santa Clarita Stock Average

Below you will find a list of local Santa Clarita-based or prominent Santa Clarita companies used for our averages. Each month we will take the average of all these stocks and show that number. Tracking that number from month to month will give you a window into how our local company’s stocks are performing. Last month the index was 3,113.35 and the average price per share was $103. 77 This month the index is 3,137.97 up 24.62 or 0.7% for an average share price of $104.59

Economic DEvElopmEnt corporation

SCV By the Numbers — Labor Force and Employment

BY HOLLY SCHROEDER

President and CEO of the Santa Clarita Valley Economic Development Corp.

Providing vital data and information is just one of the important services and resources that the SCVEDC provides to local businesses. Most prominent of these resources come from our resident economist, Mark Schniepp. Every quarter, Schniepp and the SCVEDC publish an Economic Snapshot that updates data on labor force and employment, residential and commercial real estate, hotel vacancy rates, and film activity.

In his Q4 Snapshot for 2022, Schniepp summarized the labor force and employment trends as mainly positive, but still having areas for improvement. The job creation trend was consistent throughout 2022 and our region created 5,200 jobs in 2022, the most in any year

Econo Watch

since 2004.

Total employment in the Santa Clarita Valley continues to move higher. More positions are being filled in healthcare, manufacturing, local government and professional business services. Sectors creating the most jobs over Q4 of 2022 were retail trade, manufacturing, professional business services and educational services. The local public sector

has also added another 200 jobs during this time. We have now observed that the Leisure / Hospitality / Recreation / Entertainment industry has fully recovered, and that has resulted in a fully restored job market from the pandemic recession.

The unemployment rate remains extremely low as estimated by the State. The unemployment rate in the Santa Clarita Valley fell to 3.9% in December, the same as in September and October, and the lowest rate since May of 2019.

Labor markets are effectively at full employment in the region. The labor force, however, has not fully returned, and this has resulted in a job market which has many open and unfilled positions. Nevertheless, 5,200 more residents were working in 2022 than in 2021.

Keep an eye out for the Q4 2022 Snapshot and its accompanying podcast episode with Schniepp in April! 