MIDDLE EASTERN FORAY

TimeVallée’s first foray into the Middle Eastern region is a grand boutique at Qatar Duty Free

TimeVallée, the luxury multi-brand watch boutique, recently opened its first Middle Eastern location within Doha International Airpot’s Duty-Free Section.

Founded in 2014 and headquartered in Switzerland, TimeVallée offers access to prestigious watch brands and creates an inviting space for watch lovers to experience the world of watchmaking. With over 34 boutiques worldwide, TimeVallée has embarked on an ambitious international expansion plan. The Qatar boutique is their first in our region.

Qatar Duty-Free, a subsidiary of Qatar Airways located within Doha’s Hamad International Airport, was named the World’s Best Airport by Skytrax in 2022. Occupying over 50,000 square meters, Qatar Duty-Free is home to over 130 retail outlets and some 40 Food & Beverage outlets.

Qatar Duty-Free, given its location within Doha Airpot, offers its retailers access to more than 70 million passengers annually. These figures are projected to grow significantly in the coming years, and the recent expansion project has increased retail space by over 15,000 square meters.

The TimeVallée boutique at Qatar Duty-Free opened with a ribbon-cutting ceremony for VIP guests, which included Qatar Airways Group’s CEO, Akbar Al Baker, Hamad International Airport’s COO, Badr Al Meer, Qatar DutyFree’s Vice President, Thabet Musleh, and TimeVallée CEO, Michael Guenoun.

Following the ribbon-cutting ceremony, Thabet Musleh said: “It is an honour to welcome the luxury watches boutique TimeVallée as an addition to our extensive retail portfolio at Qatar Duty Free. We are very proud to launch the first

TimeVallée boutique in the region; adding on to many other world-firsts and exclusives at Qatar Duty Free. We invite passengers to discover exquisite watches and jewellery from some of the world-renowned watchmaking brands in this unique new concept store.”

The two-story TimeVallée boutique showcases several Swiss luxury watchmakers, including Baume et Mercier, Bell and Ross, Cartier, Hublot, IWC, Jaeger LeCoultre, Panerai, Piaget, Roger Dubuis, and Tag Heuer. The brand’s outlets are designed to offer a seamless customer experience throughout all showcased watch brands. TimeVallée also offers a customer service section and a pre-owned watch lounge by Watchfinder.

Renowned for its sophisticated in-store design, the twostory TimeVallée boutique at Qatar Duty Free is designed to make an impression in line with the impressive airport terminal. The store features a 3D screen to showcase products from various maisons.

TimeVallée also offers an omnichannel customer journey and interactive experiences with a client-centric approach. Shoppers can visit the discovery counter to explore bestsellers, latest pieces, limited-edition collections, and maisonspecific collections using state-of-the-art digital technology.

“We are thrilled to open the latest TimeVallée boutique in partnership with Qatar Duty Free,” said Michael Guenoun, TimeVallée CEO. “We look forward to expanding in the region and providing a memorable experience for watch enthusiasts through our unique design, space, and customer service. We believe this will be an important addition to the luxury retail landscape in the Middle East.”