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SIMÓN ESE – No Waste Design – Ciudad de México
SIMÓN ESE creats freestyle fashion with love for details. Our headquarters are located in Mexico City and Munich, global cities which cannot be more diverse. But at the same time: casual and urban. Since spring 2011 the main focus has been on outlandish basic designs.
In summer 2013 we focus on our first women’s collection SIMÓN ESA, the integration of indigenous designs from Mexico and shirt designs provided by the artists JOHANNES KÖNIG and DONOVAN SORIANO.
We are passionate about fair trade and responsible consumption; therefore we buy our fabric from stock, which has been leftover by the mass industry. This is what we call NO WASTE DESIGN.
FAIR trade Fair trade begins with responsible manufacturing. We give people behind the product a face so to speak, make them visible and we assure that they work under fair conditions.
RECYCLING We are not wasting resources we are only using what others left behind. This not only makes us happy but the earth as well. This supports the idea of substantiality. Because nature and the environment need to be preserved for the next generation.
SUPPORT Part of the benefit will be donated. René Hayashi www.facebook.com/rene.hayashi
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SUPPORT MEXICO
T-SHIRT ARTIST SERIES
SIMÓN ESE wants to give something back to beautiful but shaken Mexico.
Now we have a cooperation with Artist Johannes König from Munich and
With a part of this year’s revenues we are going to support René Hayashi, Mexican artist and architect.
material experimentalist Donovan Soriano Alvarez from Mexico City.
His projects are concrete solutions and thought-provoking impulses to improve living conditions and
König brings multiculturel signs with his self created font „Mestizo“.
self-determination of disadvantaged groups and areas throughout Mexico.
Donovan took details from his picture „desdoblamiento“(destruction, splitting, dispersion).
For more information visit www.simonese.de
REALIZED PROJECTS
CASA DE ÁRBOL (Tree house, 2008, in cooperation with SANTINO ESCATEL) An organic, interactive and penetrable volume built out of recycled materials on the banquette of a busy street in GUADELAJARA/ JALISCO. A motion sensing system activates lights that bathe the sculpture in various colors during nocturnal visits. Its objective is to generate activities within and outside the space, and to direct people to the southern end of Chapultepec Gallery in Guadalajara, where it is located.
GUATEMEX (2005, in cooperation with EDER CASTILLO and ANTONIO O’CONELL) House boat equipped with satellite internet connection, floating on RIO SUCHIATE a small river which separates Mexico and Guatemala. A space which enables a communication free of borders. Stranded immigrants can chat with their family members and an-alphabets can have filled out their migration forms in order to be allowed to cross the border.
Johannes König
NEXT PROJECT Transformation of an abandoned area into an interactive recreation area.
René Hayashi www.facebook.com/rene.hayashi Donovan Soriano Alvarez
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VENT A NI L L A
v e n t u r a
Z I C A TE L A
M A RU A T A
colour: coral, white Material: 100% cotton article number: Ats-001
colour: coral, black Material: 95%rayon, 5% elastane article number: Ats-002
colour: black, white Material: 95% viscose , 5% elastane article number: Ats-004
colour: dark grey Material: 95% viscose , 5% elasthane article number: Ats-008
M A MIT A S
RI C ON C ITO
colour: black Material: 95%rayon, 5% elastane article number: Ats-003
colour: black Material: 100% cotton article number: Ats-006
colour: dark grey, turquoise Material: 95% viscose , 5% elastane article number: Als-001
C H A C A HU A
MISM A L O Y A
colour: feather print Material: 95%rayon, 5% elastane article number: Ats-005
colour: white Material: 95% viscose , 5% elasthane article number: Ats-009
B O C A
DE L
C IE L O
colour: dark grey Material: 50% rayon, 50% polyester article number: Ats-007
PUNT A
C OMET A
X E L H A colour: white Material: 95% viscose , 5% elasthane article number: Als-002
PUNT A
A L L EN
colour: black, blue Material: 50% rayon,46% polyester, 4% elastane article number: Adr-001
DE L
A MOR
colour: dark grey, coral Material: 50% rayon,46% polyester, 4% elastane article number: Adr-002
ES C ONDID A
MIR A M A R
colour: black Material: 100% polyester article number: Adr-003
colour: dark grey Material: 50% rayon,46% polyester, 4% elastane article number: Aja-001
P A L A P A
T A MI A HU A
colour: dark grey Material: 50% rayon, 50% polyester article number: Adr-004
colour: white, turquoise Material: 70% acryl, 30% lynen article number: Akn-001
L A
P A Z
colour: grey Material: 70% acryl, 30% lynen article number: Akn-003
I X T A P A colour: white-turquoise Material: 70% acryl, 30% lynen article number: Akn-004
L A S
B O C A
G A T A S
B L A N C A
colour: black Material: 100% cotton article number: Atr-002
L A
RIO
B ONIT A
colour: black Material: 100% polyester article number: Ask-001
A Q U A
DE L
colour: ethno Material: 55% polyester, 40% cotton, 5% elastane article number: Ask-002
M A DER A
colour: black, turquoise Material: 98% cotton, 2% elastane article number: Atr-001
colour: blue Material: 100% cotton article number: Ash-001
ESMER A L D A colour: ethno Material: 55% polyester, 40% cotton, 5% elastane article number: Atr-004
PUNT A
VEN A DO
colour: blue Material: 95% cotton, 5% elasthane article number: Atr-003
TODOS
M A Z UNTE
A UGUSTINI L L O
ES C ONDIDO
colour: dark grey, black, white, blue Material: 100% cotton article number: Ets-002
L OS
S A NTOS
colour: beige, black Material: 100% cotton article number: Ets-003
colour: black Material: 100% cotton article number: Ets-008
colour: blue, dark grey Material: 50% rayon, 46% polyester, 4% elastane article number: Els-002
Z IPO L ITE
N A Y A RIT
TE C OM A N
M A Z A T L A N
colour: flame white, black Material: 100% cotton article number: Ets-005
colour: coral Material: 98% cotton, 2% elasthan article number: Ets-006
colour: white, blue Material: 100% cotton article number: Els-007
colour: dark grey Material: 100% cotton article number: Els-005
A KUM A L
M A J A HU A L
TU L UM
M A N Z A NI L L O
colour: dark grey, white Material: 100% cotton article number: Ets-007
colour: aqua, dark grey, white Material: 100% cotton article number: Ets-011
colour: jaspe, ethno Material: 55% polyester, 40% cotton, 5% elastane article number: Els-004
colour: khaki, black Material: 50% rayon, 46% polyester, 4% elastane article number: Els-006
artist
L A Z A RO
C A RDEN A S
DE L
colour: black Material: 100% cotton article number: Ekn-006
cab o
s a n
C A RMEN
colour: denim blue Material: 95% cotton, 5% elasthan article number: Etr-002
l u ca s
MESTI Z O
DESDO B L A MIENTO
colour: white Material: 50% rayon, 50% polyester article number: Ets-010
colour: white, aqua Material: 50% rayon, 50% polyester article number: Ets-009
A C A PU L C O
colour: blue Material: 98% cotton, 2% elasthan article number: Etr-001
colour: grey, black Material: 98% cotton, 2% elasthan article number: Etr-004
L O
Q UE
Q UED A
colour: aqua Material: 50% rayon, 50% polyester article number: Ets-012
L a g a r t o s
P A R A ISO colour: coral, blue Material: 98% cotton, 2% elasthan article number: Etr-003
series
P u e r t o
A r i s t a
Playa
L i n d a
S A Y U L IT A colour: white Material: 95% viscose , 5% elasthane article number: Ats-010
credits Photography: Max Gall www.maxgall.com
Styling: Elli Petrovic epetrovic@gmx.net
Art Direction & Design: Florian Brugger www.melvilledesign.de
Hair & make up: Johanna Lüdtke koh_hanna@hotmail.com
Postproduktion: Gerd Pottendorfer, Fabian Kern www.bildergut.de
Jewelry Mercedes Diaz de Leon Felgueres merfel87@web.de
Felicitas Bernhard liciseitz@gmx.de Models Nadia Cortellesi www.nacoco.me Nick Lenk www.heiligblut.com
thanks to Bunschi, Daniel, Tom, Poom, Bisch, Otar, Donovan, Jojo, Bobbi, Mark
SimÓn ese Munich
Ciudad de México:
Andi Bernhard
Bernhard Meyer
andi@simonese.de
bernhard@simonese.mx
+49-179-4564926
+52-155-40066648
www.simonese.de
Véronica Mora vroni@simonese.mx www.simonese.mx
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NO WASTE DESIGN CIUDAD DE MéXICO www.simonese.de www.simonese.mx