Fashion Fundamentals Edit by simplyaudreekate

THE FASHION FUNDAMENTALS

FASHION EDIT

2021

@fashionfundamentals__

We've Got You

Whether you're about to start your first industry job, or you're currently looking at colleges, the Fashion Fundamentals team created the ultimate fashion industry guide for you!

FASHION

FUNDAMENTALS

THE

F AS HI ON

ED I T 2021

EDITOR AUDREE KATE LOPEZ @simplyaudreekate SENIOR EDITOR SHAYNA NICOLAY @shaynicolay

W R I T E R S HOPE MARTENS @hope_martens SKY MARTENS @skymartens SOFIA DEEB @sofia.deeb HALEY KONOPKA @through.herlens_

@FASHIONFUNDAMENTALS__

JULIA MEEHAN @juliaameehan JENNA LEGGE @j_legge123

FASHIONFUNDAMENTALS. TEACHABLE.COM/

SALLY ESPINOSA @sallythatprgirl LAURYN JILES @lmjiles

F AS HI ON F UNDAME NT AL S T E AM

ANA OELEN HAILEY BISHOP MICHELLE KURAOKA MYA GRAHAM

JANELLE SESSOMS @jan.a.sessoms ALI VOGG @ali.vogg CHLOE BAKER @chloe.bakerrrr

EDITOR'S LETTER It was a scorching hot and humid August day when I walked into One World Trade Center for my first day at Glamour. I can vividly remember feeling so small entering the Condé Nast elevator to take me to floor 35 and replaying every good early 2000's fashion movie in my mind as the floors increased. I moved to New York just a few days prior and was living out of a suitcase in my tiny six-floor walkup. I landed my first real industry job as a freelance New York Fashion Week assistant at the magazine. I was finally in the Big Apple and felt unstoppable. Over the past decade I have learned a hell of a lot. I have had major career achievements like styling multiple magazine covers, celebrities for the red carpet and being featured in a number of publications and websites. But I have also made countless mistakes, I've had career lows, and I'll be the first to tell you that working in the fashion industry is not always like a movie, and my shoe collection is nothing close to Carrie Bradshaw's. When I started Fashion Fundamentals, it was originally a small blog series on my website to share my life in New York, working in the fashion industry, and any tips and tricks I had learned along the way. I never imagined Fashion Fundamentals would grow beyond this mini blog series into an e-book, national college workshop tour and eventually a digital course and community with hundreds of students across the world. I am so grateful for the community of hard working and passionate creatives I have met through Fashion Fundamentals. In 2021 we are making some changes, and I am so excited to share with you our monthly mentor giveaway launching this month (more details on page 9) Each month I will host a 30-minute mentorship session with one community member.This is a dedicated session to answer any questions (career, fashion, social media, business, etc.) you may have about your career, resume, side hustle or business! I really missed the one-on-one conversations I would have with students when we launched Fashion Fundamentals in 2017, so this year we are taking it back to the basics and focusing on the digital course and the monthly mentorship giveaway! Thank you for your continued support over the past few years and I cannot wait for you to read through this magazine created, written and built by our wonderful community of student writers, ambassadors and interns.

THE FASHION FUNDAMENTALS EDIT 2021

TABLE OF CONTENTS 4 - EDITOR'S LETTER

33 - FASHION JOB DIRECTORY

9 - WHAT IS FASHION FUNDAMENTALS

41 - FASHION SCHOOL DIRECTORY

12 - YOU'VE GRADUATED IN A PANDEMIC,

45 - WHAT TO MAJOR IN TO WORK IN

NOW WHAT?

FASHION

14 - THE BEST ONLINE CAREER

47 - HOW TO GET EXPERIENCE AS A HIGH

RESOURCES

SCHOOL STUDENT

16 - THE BEST PODCASTS TO LISTEN TO

48 - SUMMER 2021 TREND REPORT

17 - SUMMER READING LIST

56 - SUMMER NAIL TRENDS TO TRY ASAP

18 - HOW TO NAVIGATE THE WORLD OF

57 - RUNWAY LOOKS FOR LESS

VIRTUAL INTERNSHIPS

61 - SWIMSUITS FOR SUMMER

19 - 7 ITEMS TO HAVE ON YOUR DESK FOR

65 - HOW TO DRESS FOR AN INTERVIEW

YOUR SUMMER INTERNSHIP

67 - HOW TO DRESS FOR YOUR

21 - 5 WORK-FROM-HOME TIPS FOR TIME

INTERNSHIP/JOB

MANAGEMENT AND MOTIVATION

70 - SUSTAINABLE BRANDS TO SHOP NOW

22 - I DIDN'T GET A SUMMER INTERNSHIP —

71 - 6 ONLINE THRIFT STORES TO SHOP

WHAT DO I DO NOW?

NOW THE 72 - BEST SUMMER HAIRSTYLES

24 - 10 WAYS TO UP YOUR RESUME GAME

73 - FASHION FUNDAMENTALS SHOP

IN 2021

74 - INDUSTRY Q&A

25 - 6 THINGS TO ADD TO YOUR RESUME

82 - 5 PIECES OF ADVICE

26 - WHERE TO LOOK FOR INTERNSHIPS

83 - THANK YOU

27 - BUILDING A PERSONAL BRAND

86 - SOCIAL / BACK OF BOOK

LOVE IT?

! t i p o sh

EVERYTHING IN THIS ISSUE IS SHOPPABLE!

T R Y IT

JUST C LICK T HE IMAGE OF AN Y PRODU CT THROU GHOU T THE ISSUE TO SH OP IT! 7

FASHION

FUNDAMENTALS

Fashion Fundamentals is a digital career course, mentorship program and community for college students.

The digital course includes 10 online sessions with topics covering goal setting, resumes, cover letters, building a professional portfolio and successfully executing the application and interview process. Throughout the course we discuss the importance of personal branding, building meaningful relationships and creating your own opportunities in the industry. Students also have access to 20+ industry interviews, Audree's career story and an online community of students and Fashion Fundamentals alumni.

MONTHLY MENTORSHIP GIVEAWAY Each month, Audree will give away a 30 minute mentorship zoom session. We can talk about anything! Next steps in your career, how to achieve or go about a certain project or idea, the influencer marketing industry, starting a business, or fashion- anything! Giveaway closes on 7/11 and the winner will be contacted directly on 7/12. Good luck!

SUBMIT APPLICATION HERE

LET'S HEAR FROM FASHION FUNDAMENTALS ALUMN... n rsity Julia Meeha State Unive a w Io t a t n the Fashion stude l industry from to the appare Journalism in t ve never gh si ha in ld d ledge an nce I wou rie ow learning expe undance of kn t. Thank you course was a learned an ab I ls ta s, th as a journalis en on er am m re t nd ca or Fu y sh n m w t io fe os sh and a bo Fa st e er ju In dree. Th put your mind ill use to furth course and Au re in life if you he l resource I w ia ew fic m ne . so be om go Fundamentals a . It is creative freed you can truly my university spiration that ity that allows experienced at odel and an in erful commun w m po le a ro a ch g su in be uted to to Audree for to have contrib am so grateful heart into it. I

Janelle Sessoms Fashion Merchandising student at Kent State Un iversity

Participating in Fashion Fun damentals was one of the best decisions I have ever motivation I needed to real made. It gave me the push ly go after my goals and star and proper t building my career for the an immense amount of reso fashion industry. The course urces to help with interviewin provided g, networking, resume buil really did an amazing job of ding and personal branding going into the details and nua . Audree nces on the journey you may in the industry. Learning abo take before you actually mak ut her background was so e it insp iring and showed me that even fashion, you truly can accomp in a competitive industry like lish anything if you have the work ethic and perseveranc that I never would have lear e. I have learned a lot from ned from a standard degree her or education. It was an ama recommend it to anyone who zing experience and I absolut wants to work in the fashion ely industry!

Hope Martens rsity t at Indiana Unive Marketing Studen

much t has taught me so en an experience tha be s ha m, tea ve ha FF d being on the anything I could nce that was unlike rking with Audree, an industry able to gain experie This past year of wo en be ve to enter the fashion ha I . ng try nti us wa fashion ind in a As a college student . me lap l pe my o pro about myself and the d int l an fel y estions into answers ppy this opportunit qu ha se so tho am n I d tur ng for an rki me d, d wo imagine s internship helpe couldn’t recommend ny “what-if’s” and thi pport system and I su ing az am an there can be so ma en m has be graduating. This tea clear direction after Audree enough.

Haley Konopka Communications/ PR at Rutgers University Having the opportunity to wor k alongside Audree and lear ning about the industry thro experience. Although I hav ugh her has been such an e so much interest in the fash amazing ion industry, before interning at actually working in the indu FF I had little to no experie stry. Audree has provided nce me with so much knowledge going to be able to apply to and an abundance of skills my future in the industry. Wo that I am rkin g with FF last semester and confidently say that this inte now working with SAK, I can rnship has been extremely wor thw hile . If you are looking to work with that is willing to be your men an industry professional tor and guide you towards your future career then I defi Audree! nitely recommend working with

THE FASHION FUNDAMENTALS COURSE USE CODE SUMMER21 FOR $50 OFF THE FASHION FUNDAMENTALS DIGITAL COURSE SALE ENDS 8/1/21

10 DIGITAL COURSES

20+ INDUSTRY INTERVIEWS

MONTHLY MENTORSHIP GIVEAWAY

YOU’VE GRADUATED IN A PANDEMIC, NOW WHAT? SALLY ESPINOSA

First of all, congratulations! I think since graduating college is an expectation nowadays, people in general don’t give you the attention and praise you deserve. So, start by patting your own damn back. Unfortunately, it’s like 2008 all over again. Jobs are scarce; the world is weird, and you just graduated in the hopes of finding a job in a pretty bad economy. Except, it’s 2021. Almost everyone has been working from home for over a year, and a lot of companies are not hiring. You were probably also robbed of an actual graduation and instead “attended” a virtual one. graduated in May (and luckily my university had an in-person graduation for the first time since the pandemic started), so I’m right there with you in panic mode. Because of the horrible economy we are currently experiencing, I started to think about what I’m going to do once I graduate and frankly am already doing. Below are five things you should do right away if you’re graduating soon or have already graduated.

UPDATE YOUR RESUME I know this seems like a no-brainer, but you’d be surprised how many people forget to review their resumes before applying to jobs, especially if they haven’t used it in a while. Add everything you’ve done that applies (emphasis on “that applies”) to the position. This even includes managing your friend’s business Instagram account. In other words, show off what you can do. If you don’t have anything live or published yet, you can create mock articles or designs to get your portfolio started. Remember, your future employer knows you’re fresh out of college; they won’t expect much in terms of your portfolio, but don’t show up empty-handed either. If you’re creating a resume from scratch, you should check out the Fashion Fundamentals course. There’s a whole module with some really helpful info on resume and cover letter writing. APPLY EVERYWHERE You should be doing this well before you graduate. Check your university’s career center for job and internship postings first. They will typically have listings that are in line with your major. Be sure to apply to jobs and internships even if you think you’re not qualified for them. I once applied for a job that “required” 3 years of experience (of which I had zero) and still got the job. Sometimes we underestimate and sell ourselves short. Some employers also value experience in other areas that may be assets to the job you’re applying for. You don’t need to tick off every single thing on a job description to be great in the position. Remember, interviews are all about selling yourself. Maybe you don’t have any official experience writing for a publication, but you’ve been running a blog for three years. Some would argue that is way harder to do. Hiring managers will see these things, trust me. Take the chance and apply. You have nothing to lose. CONTINUE LEARNING Just because you’re graduating or have graduated doesn’t mean that the learning stops. You may have graduated college, but you’re not a seasoned professional in whatever your dream job or industry is. You have to start at the bottom all over again and work your way up. The only way to do that is by absorbing as much info and learning as much as you can. If you’re having a hard time finding a job right away, invest in certifications like the courses Hootsuite and Google offer. Those are considered very reputable nowadays and definitely something you can add to your resume and LinkedIn profile. If you’re in a specialized field, look for training and certifications in your industry. I’m in PR and completed the “AgencyReady” certificate from the PR Council. This shows potential employers my commitment to the field as well as being ready to work in an agency setting, which is specifically what the certification is for. Keeping yourself up-to-date on industry news is always an asset. REACH OUT TO YOUR NETWORK Yes, LinkedIn is a great resource, and you should definitely be using it, but your network doesn’t just end on social media. Don’t be afraid to reach out to your professors and even your college’s dean. They, too, are a part of your network. My dean is open to having 15-minute calls with students if they’re having an issue or have an important question. I got some great insight and an open door on my call with her. I’ve also asked prior and current professors for career advice, and even for advice on a dilemma I had regarding an internship. These individuals not only serve as a resource for you, but they’ve probably been in your industry for quite some time and have lots of useful advice and tips. STAY POSITIVE I know this sounds wishy-washy, but finding a job right after graduation is hard enough on a normal year. It is 10 times more difficult during a pandemic, especially when we have no idea when the world will fully go back to normal. So, it’s important to keep trying and not lose faith. Everyone has something unique they can offer. It’s just a matter of time before you find the right fit for you. Even though graduating during a pandemic can seem daunting, it really just means you have to try a little harder to find a job or intern a little longer than you expected. If you continue to be resourceful, continue practicing your skills and stay up-to-date with what is going on in your industry, you should have no problem standing out and securing a job. Congrats again, and happy job hunting! 13

THE BEST ONLINE CAREER RESOURCES HALEY KONOPKA

Graduating from college can be scary because you no longer have a set routine, a set path or a set plan. But this is also an aspect of graduation that you should be excited about. You can choose what you want to do and how you want to spend your time. If you choose to spend your time job hunting, it can seem like a daunting task. Let’s be honest, there are so many jobs out there, so many resources to search on, so many interviews that you have to go through and so much time to be spent. But in the end, all this time and effort is often worth it. Landing your dream job allows you to take the first step towards the rest of your future as a post-grad. To help you with the job hunt, we at FF want to provide you with the top 10 online career resources that will make the process as smooth as possible.

THE BEST ONLINE CAREER RESOURCES LinkedIn LinkedIn is a top networking site that allows you to find jobs through direct employer listings and through communication with your extended network.

Glassdoor Glassdoor allows people to review companies they’ve worked for and share salary and benefits info, giving insight that job seekers wouldn’t know.

Indeed Indeed allows you to search locally and globally with access to a resume builder tool and career blog.

Monster Monster offers services including resume uploads, networking boards, company profiles, a resume review service and a mobile app available in over 40 countries.

Snagajob Snagajob is an online marketplace for hourly work and allows you to apply for essential jobs that are hiring right now.

Scouted Scouted matches aspiring candidates with inspiring companies. This service helps you get hired for your ability and potential, not just your resume.

Robert Half Robert Half posts thousands of remote and hybrid job listings for companies around the world.

Career Builder Career Builder is one of the biggest and longest-lived job boards on the internet.

ZipRecruiter ZipRecruiter allows you to use their mobile app to browse and apply for jobs and get notified as soon as your application has been viewed.

Simply Hired Simply Hired is a job search website that collects listings from all over, including company career pages, job boards and niche job websites.

THE BEST PODCASTS TO LISTEN TO HOPE MARTENS

Want to learn more about the fashion industry, but don’t feel like you have the time? These podcasts are the perfect way to increase your knowledge of the industry — or even just hear industry professional’s stories — while you’re on the go. Whether you are heading to class, or starting your night routine, there’s nothing like a good podcast to brighten the mood.

BUSINESS OF FASHION An essential daily resource for fashion creatives, executives, and entrepreneurs. FASHION NO FILTER Fashion journalists, Camille Charrière and Monica Ainley, give you a unique, behind the scenes look at how the fashion industry operates. ACCIDENTAL CREATIVE Author, Todd Henry, interviews artists, authors and business leaders, and offers tips on how to thrive in life and work. THE FASHION FEED After 10 years of working in fashion, Elizabeth Stiles opens the conversation and highlights many roles within the fashion industry as well as educating emerging fashion brands with info they can’t find online WHAT I WORE WHEN Glamour digital director, Perrie Samotin, sits down with actors, writers, musicians, reality stars, and other influential women to discuss what they wore during a pivotal moment in their life — and why it mattered. LEAVE YOUR MARK Aliza Licht, marketing executive and former Twitter phenomenon, DKNY PR GIRL, answers questions, gives career advice, and more. SUPERWOMEN WITH REBECCA MINKOFF Each week designer Rebecca Minkoff talks to women from all walks of life — from CEOs to artists — and shows us what life is like without the pretty filters in order to help you navigate what it means to be vulnerable, how loss can make you stronger, and other ways to let your inner superwoman shine. WORK PARTY Part Work, Part Party. Meet the WorkParty Podcast hosted by Create & Cultivate CEO and author of WorkParty™, Jaclyn Johnson. The weekly podcast breaks down the business of being a modern working women by tackling topics from negotiation, to honing your pitch, to creating that killer tagline. LIFE WITH MARIANNA Marianna Hewitt is a leading voice in social media with over 1 million followers and also the co-founder of skincare line, Summer Fridays. Each week on Life With Marianna, you’ll hear from her network of influencers, brand founders, and personalities to inspire YOU to live your best life. 16

SUMMER READING LIST HOPE MARTENS

Working through a screen all day can be exhausting. Here are some books that will help you conquer the day and refresh your mind, because we all deserve a little break sometimes. Just take seat in your favorite sun chair and dive into these must-reads!

THE FASHION BOOK The Editors of Phaidon

ATOMIC HABITS James Clear

THE END OF FASHION Teri Agins

WORK PARTY Jaclyn Johnson

THE GUTSY GIRL HANDBOOK: YOUR MANIFESTO FOR SUCCESS Kate White

THE 7 HABITS OF HIGHLY EFFECTIVE PEOPLE Stephen R. Covery

YOU ARE A BADASS Jen Sincero

EVERYTHING IS FIGUREOUTABLE Marie Forleo

DESIGNING YOUR LIFE Bill Burnett & Dave Evans

LEAVE YOUR MARK Aliza Licht

I SHOULDN’T BE TELLING YOU THIS Kate White

#GIRLBOSS Sophia Amoruso

SECRETS OF SIX-FIGURE WOMEN Barbara Stanny

THE WOMAN I WANTED TO BE Diane von Furstenberg

THE CAREER CODE Hillary Kerr and Katherine Power

THE UNIVERSE HAS YOUR BACK Gabrielle Bernstein

HOW TO NAVIGATE THE WORLD OF VIRTUAL INTERNSHIPS SOFIA DEEB

In 2019, as my Fall semester came to a close, I began looking forward to my future and the internship opportunities lying ahead for the summer. As an aspiring fashion stylist, I, of course, had my heart set on an internship in none other than New York City. I was elated to be offered a summer internship with Audree Kate Studios in the fashion capital of the world! I began making plans for what I imagined would be the most exciting summer to date. Well… no need for foreshadowing here; I think we all know how this story turns out. Of course, It was difficult coming to terms with the fact that I would no longer be living out my dream of interning in the city, but what I didn’t know at the time was that getting the chance to intern remotely would be one of the most influential opportunities of my entire college career. If you’re feeling slightly intimidated while navigating the world of virtual internships, trust me, I’ve been there! I’m here to share with you all the best tips to help you thrive during this new chapter!

Apply to opportunities outside your city I like to believe that every cloud has a silver lining — despite all the hardships the pandemic has brought about within the workforce, the shift to primarily remote work has opened so many new doors! If you’ve ever felt held back because you live far from the world’s major fashion hubs, that’s all about to change! Countless companies are now offering remote positions, thus there’s never been a better time to apply to your dream internship without the added stress of relocating! While I was eager to be spending my days off galavanting around New York City, I have to admit, now that I am a recent graduate, I realize that being able to save money by living at home was actually the biggest blessing in disguise.

Take part in multiple positions if possible Another advantage of interning remotely is that in many cases, you get to work around your own schedule, making it much easier to budget your time. You’d be surprised how much free time you gain when you no longer have to worry about getting ready and commuting to work! This summer, I used my new-found freetime to work on other resume builders like volunteering and writing for local magazines!

Work from a new location Interning remotely allows you to take the term “out of office” to a whole new level. A virtual internship can be a great option if you’re looking to spend some time de-stressing in nature or want to experience living in a new city for a little bit!

The virtual realm opens up so many new doors for communication — use this as an opportunity to network! Even in one of the world’s central fashion hubs, the chances of conveniently running into a recruiter from your dream job while out and about are low (unfortunately). In the virtual world, however, these connections are just a few clicks away! Chances are, people at the company you’re interning for probably have some pretty sweet connections in the industry! Conducting informational interviews with industry leaders over zoom is a great way to make authentic connections without ever leaving the couch! 18

7 ITEMS TO HAVE ON YOUR DESK FOR YOUR SUMMER INTERNSHIP ALI VOGG

If the pandemic has taught us anything, it’s that working from home is a new normal, and we could all use a little desk refresh. These items are must haves to keep you organized and ready for your internship this summer!

LAPTOP STAND/RISER It’s not good to sit around all day everyday, or to constantly have to look down at your electronic devices. This laptop riser will allow you to have your laptop at eye level when sitting and even allow you to stand and work when you want a break from sitting!

WEEKLY PLANNER NOTEPAD Having a trusty notepad that allows you to plan out your weeks is a great way to keep yourself organized and make sure you don’t forget anything you may need to do! Keep it on your desk so you can jot down notes and check things off your list!

CORD ORGANIZER CLIPS In the world of technology and millions of devices, you might find your desk overrun by cords that end up tangled and taking up too much space. These clips are small, simple and a great way to keep all of your cords organized so your desk is clear for you to work.

WIRELESS AIRPODS It is worth investing in a good pair of wireless headphones you can seamlessly transition from your phone to your computer and back again. Whether you’re listening to music, a podcast or in a meeting, having a good pair of headphones is a must this summer!

BLUE LIGHT GLASSES As we all spend more time staring at screens, it’s important that we are taking care of our eyes! Blue light glasses are an inexpensive way to help your eyes from the strain of all that extra screen time!

MOTIVATING WATER BOTTLE Drinking water and staying hydrated is important for a variety of reasons, but sometimes drinking water can be boring. This fun water bottle makes it easy and exciting to make sure you get enough water each day!

GEL PENS These are my favorite pens to write with! Not only are the colors amazing, but these pens glide smoothly and always look great when I use them. There’s nothing better than having a good set of fresh new pens for your internship!

5 WORK-FROM-HOME TIPS

WFH

FOR TIME MANAGEMENT AND MOTIVATION ALI VOGG

20-20-20 Rule: For every 20 minutes of screen time, take 20 seconds to stare at something 20 feet away from you to give your eyes a break.

Get up and move around every hour or so — even if it’s just walking around your house — to get blood flowing and keep your mind fresh.

Get ready for the day—even it's just changing out of your pjs to work out clothes. By having a morning routine, getting ready, showering and even doing a mock morning commute (ie: walk around the block) will help you be more productive. Give yourself a dedicated workspace that is NOT your bedroom — your bedroom is your sanctuary, your space to relax and you do not want to bring work into this space or you will have a harder time sleeping and relaxing at night.

Keep your desk organized! A cluttered space leads to a cluttered mind and too many distractions that will keep you from being the star intern!

I DIDN’T GET A SUMMER INTERNSHIP — WHAT DO I DO NOW? JANELLE SESSOMS

Summer is officially here, and it feels like Fall is just around the corner. For some students, summer is the time to finally sit back, relax and take a long break from nonstop assignments and exams. For others it’s the perfect opportunity to gain work experience in the professional world without the distractions of school. Or as we like to call it — summer internships. As great as these experiences are, let’s be honest, they are extremely competitive to get. With hundreds of applicants vying for the same one to two open positions, there’s no guarantee of landing that summer internship. Fortunately, not getting a summer internship doesn’t mean you still can’t further your career. Don’t let not having an internship stop you from forging ahead in your professional development. There is plenty of opportunity to still grow and be productive during summer without working as an intern. Fashion Fundamentals has compiled a list of other things you can do when you’re not working at a summer internship. 22

GET A JOB IN RETAIL Rule number one as a fashion student is to have retail experience. If you don’t have any prior retail experience, then let this be your sign to go and apply. If you have already worked in retail, there is nothing wrong with returning to the industry for more experience. Maybe this time you can switch it up by applying to a store that sells the opposite styles from where you worked before. If you previously worked at a thrift store, then this time you can try working at a higher-end establishment. Working in retail may not sound like the most exciting job on the planet, but it’s more beneficial than you would think. You develop skills in customer service, time management, working under pressure, quick problem solving as well as working in a team. These are all things that any employer would want in an intern and skills that you can bring to the table for all future internships. Working in retail is an incredibly rewarding job and should definitely be something to consider if you’re not spending the summer as an intern. WORK AS A FREELANCER Never underestimate the power of freelancing! If you don’t know what freelancing is — it’s essentially working for yourself and getting hired for specific projects. Freelancing is not an uncommon thing in the fashion industry. The best part is that you can start at any point in your career. If there are any specific skill sets that you know you already excel in, there are a plethora of companies that are constantly looking for freelancers to get the job done. If you write well then check out different magazine websites and pitch stories to editors. Being a freelancer doesn’t just give you work experience, it also develops professional skills. Organization skills, time management, responsibility and adaptability are key skills that make a respectable freelancer. Use this summer as an opportunity to take initiative and land those freelancing gigs. CREATE YOUR OWN OPPORTUNITIES Career paths are not straight lines, they’re zig zags. No one said you have to go through the typical channels to be able to book jobs. You absolutely have the opportunity to reach out to others on your own merit. Through this way you may result in creating your own opportunities. If you are pursuing a career as a stylist reach out to local photographers and ask if they need a stylist for their shoots. If there is any career path that is of interest to you, find someone that works in that respective field and ask if you can shadow them or assist them in any way. This not only gives you first hand experience that can build your resume and portfolio but also helps create relationships with professionals. BUILD YOUR NETWORK Use the time you have to build up your network. Networking is one of the most important things to do to build a career, especially in the fashion industry. There are so many companies out there that don’t look for interns through public postings but exclusively use their network to find recruits.One of the best things you can do to help with future internships and job searches is to reach out to professionals that are already in the industry. If that’s not a step you feel prepared to take yet, then you can also connect with other students who may have interned at a company of your interest or are pursuing similar goals as you. Basically, networking is everything. You can use resources like LinkedIn to help guide you in finding people to reach out to that work in your field of interest. Who knows, you may connect with someone that could open the doors you need to land an internship for next summer. Hopefully this list of summer activities will help you on your journey towards success. Not having a summer internship is not the end of the world and it definitely should not be a step back for your career. At the end of the day, only you can have true control over your path to success. So work hard, hustle and make those connections. An internship isn’t the only way to develop skills and gain valuable experience to add to that resume. Do what you can to make this summer count for something.

10 WAYS TO UP YOUR RESUME GAME IN 2021 SKY MARTENS

Whether you are looking for your first career or summer internship, having a strong resume is crucial for you stand out to potential employers. By adding these listed items below, you will be one step closer to landing that dream position!

KEYWORDS REGARDING THE JOB DESCRIPTION

DIVERSIFY YOUR VERBS AND SKILLS THROUGH THE RESUME CONTACT INFORMATION AT THE TOP OF RESUME EMAIL, SOCIAL MEDIA HANDLE, WEBSITE AND PHONE

CONSISTENT FONTS THROUGHOUT (1-2 FONTS MAXIMUM)

1-3 SIMPLE COLORS

TAILOR YOUR RESUME FOR EACH JOB

LINK TO PROFESSIONAL PORTFOLIO, BLOG OR SOCIAL MEDIA

MAKE YOUR RESUME EASY TO SKIM WITHIN SECONDS USE QUANTIFIABLE DATA AND MEASURABLE RESULTS

("GREW FOLLOWERS BY 500 PEOPLE AND IMPROVED CONVERSION RATES BY 20%

REMOVE HIGH SCHOOL, VOLUNTEER AND REFERENCES FOCUS ON EXPLANDING YOUR JOB EXPERIENCE SECTION

6 THINGS TO ADD TO YOUR RESUME SHAYNA NICOLAY

CLUBS / ACTIVITIES Think about what you are most interested in learning about or doing as a career. After you have a list of five or so subjects, look up clubs at your school. If there isn’t a club in your desired interest, create one! Creating a club will look even better on your resume. Creating a club shows your drive and determination.

EXTRA COURSES Did you use your extra time during quarantine to take an extra class outside of your university? If so, you should add it to your resume! If you haven’t yet, there’s still lots of time. Look at classes on Masterclass, content creator courses (like Fashion Fundamentals) and courses ran through other universities.

EXTRA LANGUAGES Knowing more than one language is extremely valuable in this industry. If you don’t already know a second language, try taking a couple of courses to try your hand at it. Who knows, maybe you’ll be a natural.

REMOTE WORK SKILLS Remote work skills are a new set of skills that everyone has slowly been learning over the last year. Make sure to highlight your newfound skills in your resume or cover letter.

CREATIVE WORK / SIDE HUSTLES Even if you aren’t applying to a social media or tech job, you should highlight your creative work. If you don’t already have a portfolio website, this is the time to make one. After it’s made, the link can be added to your resume. It should include all of your work in the creative fields, including class projects if they apply. You can also make this a featured projects section. This Creates a spot in your resume to highlight any experience you have that was for a short period of time. If you assisted for a fashion week or another project add that here!

VOLUNTEER EXPERIENCE Volunteer experience often gets forgotten about during the hustle and bustle of university. You’re probably already doing volunteer work that you’re not putting on your resume. If you need ideas for volunteer experience, I suggest looking into a subject you are passionate about and see what events your university or community offers. If you are interested in the fashion industry, look into volunteering at your city or university fashion week or show. If you can’t find any specific events, try cold emailing people already in the industry and ask to shadow them for a project or ask if they need any extra volunteers for their next event.

WHERE TO LOOK FOR INTERNSHIPS ALI VOGG

Looking for internships can be stressful, overwhelming, and scary. But it doesn’t have to be! There are so many great resources out there for all your internship needs! Here are a few options to help you on your internship hunt and help you land your dream job! You probably have already search LinkedIn, Glassdoor, and Indeed, so here are some websites that aren’t as popular for you to try!

INTERN QUEEN

FASHIONISTA

ED2010

VELVET JOBS

HER CAMPUS

FASHION WORKIE

FASHIONISTA

GLOBAL EXPERIENCES

BUSINESS OF FASHION

INDEED

INTERNSHIPS.COM

INTERN MATCH

GENERATION HIRED

FINDSPARK

WAYUP

SIMPLY HIRED

FREEFASHIONINTERNSHIPS.COM

STYLE CAREERS

IDEALIST

GLASSDOOR

IF YOU'RE INTERESTED IN A SPECIFIC COMPANY - CHECK OUT THEIR WEBSITE AND SOCIAL MEDIA FOR JOB AND INTERNSHIP LISTINGS! YOU CAN ALSO COLD EMAIL THE DEPARTMENT YOU'RE INTERESTED IN TO ASK IF THEY ANY OPENINGS.

BUILDING A PERSONAL BRAND One of the keys to being successful in social media is building your own personal brand. This can not only help you grow as an individual, but it is a great way to show others who you are, and what sets you apart from the crowd. Whether you want to work for a large corporation, or have your own company, knowing how to build a personal brand can set you a level above the rest. Below are some tips on how to turn what makes you unique into a brand. TIPS FROM 4 COLLEGE CONTENT CREATORS

We are so lucky that social media can now be considered more of a personal resume or portfolio. Here are some tips to take advantage of your own platform and let yourself shine! HOPE MARTENS OF @THEPLEATEDSTREET

CONSISTENCY Consistency is key, and this is true in so many ways of life, but especially for growing a following. Whether you set up a digital schedule, or just have a weekly posting goal, creating and publishing consistent content will help you interact with your audience. I know even I struggle with this, being a busy student, but making consistent content a priority is a sure-fire way to see growth on your platforms. Posting consistently can also show companies that you know how to work in a timely manner.

STAYING TRUE TO YOUR OWN PERSONAL STYLE When drawing people to your page and building your brand, you want them to be interested in the real you. They want to get to know who you are and what makes you unique, not what makes you like everyone else. This is why staying true to your own style is crucial. Don’t be afraid to make looks your own, or share products that have helped you. Giving your content that personal touch can set you above the rest.

KEEP A THEME What do you want your audience to see or feel when visiting your page? Create content that tells a story, and lets your audience, and potential followers, know who you are and what you stand for. This can be achieved by creating mood boards that have a common color scheme or aesthetic. 28

When it comes to building your own brand, there is so much more behind the scenes of a post. I feel that it’s super important to be true to yourself and be consistent. I have a few tips below that I personally do to keep my feed organized, current, and cohesive. SKY MARTENS OF @THEPLEATEDSTREET

HAVING FEED PREVIEW APPS TO STAY CONSISTENT WITH BRANDING This is one of the first things I did when I wanted to make my feed flow better. By getting a feed preview app, it allows you to see your posts together before you post them so you can make sure your feed speaks to you!

SCHEDULE OUT DAYS TO MAKE CONTENT Being a busy college student with a job and an internship, making content on the fly isn’t always the best way to go. I have realized that taking a day, or a few hours, to do outfit and location changes always pays off more in the end. You will fill your camera roll with great content that you took time to make instead of rushing last minute because you just want something to post.

STAYING ON TOP OF TRENDS AND HASHTAGS When Hope and I wanted to pay more attention to growing the reach on our Instagram, we wanted to use hashtags that would reach the audience we wanted. We started looking into similar creators, with larger platforms, and seeing what hashtags they used. With that we also wanted to post content that would attract like minded people as well, so when Instagram Reels were big we used those, or Instagram stories. It is really about thinking what audience you want to attract and how you would attract them.

MAKE MOOD BOARDS ON PINTEREST A great thing I have done to keep the content ideas flowing is make inspiration boards on Pinterest. Pinterest is filled with great content of all kinds, by group some together that you gravitate towards and aspire to be helps so much with keeping your brand consistent. I love this point when I am busy and need fresh ideas quick!

At the end of it all, the best way to build your personal brand is being true to what you love and your passion will attract your people. The tips I have given are really just tools to get you to where you want to be as content creator. Remember to have fun with it!

@SOFIADEEB

NARROW YOUR NICHE TO TWO OR THREE CATEGORIES When I first started out as a blogger, I thought that the key to success was to be well versed in anything and everything. From fashion and travel, to food and fitness, I truly felt that I had to do it all! Of course, it never hurts to be well-rounded, but the problem was that I wasn’t truly passionate about everything I was posting, which put me in a constant cycle of creating inauthentic content. The best piece of advice I received was to narrow my niche to just a couple categories that I was truly passionate about. For me, style and sustainability were the topics I was most eager to post about, so I decided to focus on those! Narrowing my niche helped me establish my own personal brand and create more genuine content!

HIGHLIGHT BRANDS AND PRODUCTS THAT ALIGN WITH YOUR VALUES Once you’ve found your niche as a blogger, it's much easier to decide what brands and products you want to highlight on your page. In an effort to maintain authenticity, it’s important that the brands you collab with align with your personal values and the overall mission of your blog! For example, if body positivity is your thing, it’s best to avoid promoting non size-inclusive brands! While it can be difficult to pass up a brand deal when you’re just starting out, remember your audience follows you for a reason — let them get to know the real you!

LET YOUR AUDIENCE GET TO KNOW YOU!

I have to admit, coming up with captions is perhaps one of the biggest difficulties I face when creating content. When I first started blogging, more often than not, I opted for a cliche quote or even just an emoji as my caption! I later came to realize that captions were actually an opportunity to further establish my brand and allow my audience to get to know me better. Use your captions to introduce yourself to your followers often as your account grows! Share stories, fun facts and even jokes! The added effort to make your content more personal makes all the difference!

HALEY KONOPKA OF @THROUGH.HERLENS_

Creating a personal brand may sound easy at first, but it takes some time. You can create your personal brand through your industry experience, expertise, strengths, relatedness, unique storytelling, service and concise statements. As a high school student you can start creating a personal brand by drafting your personal brand statement. Your personal brand statement consists of the who, what, why, and how. Here is a rundown of the three W’s: WHO: YOUR INTRODUCTION WHAT: YOUR EXPERTISE, PASSIONS AND INVOLVEMENT WHY: WHAT MAKES YOU UNIQUE? HOW: HOW YOU CAN BENEFIT A COMPANY OR UNIVERSITY

This is just a brief rundown of what a personal brand statement consists of. By practicing and drafting personal brand statements in high school, by the time you are in college you will be a pro. Ultimately, a personal brand helps you establish a sense of identity and helps others recognize you in the crowd. A well-defined personal brand is going to provide you with endless opportunities and will help you achieve all your goals for the future. In just the last 7 months, I have established a personal brand that is unique in the oversaturated market of fashion bloggers. When I first created my blog, I made it a goal to make my page somewhere that other aspiring bloggers could come for inspiration. I also wanted to make it a page that people could come to for fashion advice, motivation, and confidence tips. Something I mainly focus on is fashion advice. Many of my most viral videos on TikTok provide others with tips and tricks that will help them navigate through the world of fashion. For example, I often post TikToks about color combinations to wear or what colors to wear based on your skin tone, hair color, eye color, etc. These educational videos really make me stand out as a content creator. On Instagram I try to post content with meaningful captions so that my followers can actually get information out of them. Although these captions might be lengthy, I believe many of my followers appreciate the time that I take to write them.

Although both of these behaviors have allowed me to excel as a content creator, they are not the only things that you can do to create your personal brand. Here are some other things you can do as a content creator:

POST CONSISTENTLY Whether that be on TikTok, Instagram, or on your blog. This helps you maintain an audience and shows that you are dedicated.

DON’T CONFINE YOURSELF TO ONE AESTHETIC Although we all want a feed that looks amazing, we should also use our platforms as a creative outlet to express ourselves. When you start restricting yourself, it becomes harder to get creative.

DEDICATE DAYS TO CREATE CONTENT FOR YOUR PLATFORMS Take pictures, shoot videos, and write blog content in advance so that you do not have to spend hours out of every day. By doing these bulk content days, you save a lot of time.

NETWORK WITH OTHER CONTENT CREATORS By networking you can become a part of a larger community of support. You can also learn from these creators and understand how they were able to establish their own personal brand.

TAKE COURSES CREATED BY MICRO INFLUENCERS Oftentimes these courses are extremely valuable, especially if you are just starting out. By taking these courses you get the inside scoop on how to build your brand.

FASHION JOB DIRECTORY YOUR IN-DEPTH GUIDE TO 50+ JOBS IN THE FASHION INDUSTRY

We all know about the common fashion jobs like a stylist or fashion designer, but what about all of the seemingly hidden jobs in the industry? To help you find your dream job, fashion fundamentals has compiled a list of jobs in the different sections of the fashion industry.

FASHION JOB DIRECTORY

BUSINESS

ACCOUNT EXECUTIVE Account executives in the fashion industry are responsible for selling and promotions. As a account executive you could sell and promote anything from popular retail chains to designer brands. During an ad campaign an account executive becomes the main contact of the representative.

APPAREL PRODUCTION COORDINATOR Production coordinators oversee various aspects of the apparel manufacturing process from start to finish. They play an important role at the start of production by helping source materials and labor. After pieces are manufactured, they must work alongside merchandisers to facilitate the distribution of pieces into stores!

BUSINESS DEVELOPMENT REPRESENTATIVE As a BDR you would create an annual sales plan and monitor the marketplace for new clients. A BDR maintains and develops new relationships with relevant decision makers in the industry and maintains knowledge on the markets and competitor activities.

E-COMMERCE MANAGER E-Commerce clerks manage and maintain online stores by keeping track of products and following sales trends. They are responsible for helping the brand develop a strong online presence. They work closely with marketing representatives to push forward strong marketing strategies to promote a company within the online realm.

FASHION CONSULTANT In this role, you would give professional advice to individual people, or companies. On the more business side of this job, there is corporate or commercial styling.

GARMENT TECHNOLOGIST A garment technologist is responsible for choosing and testing fabrics for companies. They also make sure the designs stay within the planned budgets as well as overseeing all garment construction and quality control of products.

MARKET RESEARCHER A market researcher looks at how customers relate to your brand. They identify areas for growth, possible new markets, and customer segments. They look at how the organization’s current customers would like the brand to evolve.

SUSTAINABILITY OFFICER This is a new role in the fashion industry and can also be referred to as a chief sustainability officer (CSO). In this role, you would analyze an organization’s environmental impact as well as future and present stability.

TREND FORECASTER As a trend forecaster, you use data from past sales to predict upcoming trends that will be in high demand. This includes forecasting popular colours, styles, fabrics, and styling techniques.

FASHION JOB DIRECTORY

CREATIVE

ART DIRECTOR An art director is responsible for the visual styling of certain products. In the fashion industry, you might work for a magazine, retailer, or smaller publication. To do this job well, you need to be able to assess which kind of images will help sell the products.

COSTUME DESIGNER As a costume designer, you will sketch costume designs, research styles and fabrics, as well as create the outfits.

CREATIVE DIRECTOR Creativity is often the key to a successful marketing strategy! For this reason, many companies hire creative directors to oversee various aspects of their marketing and advertising campaigns. It is the job of this person to ensure that they are doing things that will set them apart from other companies. From social media, to editorial campaigns, every day as a creative director will likely look a little different, so if you’re someone who thrives in fast-paced environments where creativity is key, a career as a creative director may be a great fit for you!

DISPLAY DESIGNER In this role, you would focus on designing displays that are used in conferences, exhibitions and other events.

FASHION DESIGNER If you’re into fashion, chances are you probably went through a phase growing up where you dreamed of becoming a fashion designer! Of course, when people think of fashion designers, they think of the artistic individuals who draw up sketches that will later become the clothes we wear! However, this career is so much more than sketching up elaborate designs. Fashion designers play a crucial role in the production process of apparel, including picking out fabrics, materials, colors, and trims.

FASHION ILLUSTRATOR As an illustrator, you would work closely with designers to create sketches and illustrations of their products. This could be on an online program or free-hand sketching.

FASHION MODEL AGENT As a model agent, you would attend fashion shows and casting calls to find new models to bring on as clients. For your existing clients, you would maintain their schedules, appointments and photoshoots.

GRAPHIC DESIGNER Of course, you probably know that graphic designers work to create visuals such as logos and illustrations mainly within the digital realm, but did you know that you can play a role in the production of apparel as a graphic designer? Graphic tees and pieces featuring logos are timeless classics, and if they’re around, there will always be a need for graphic designers in the fashion industry!

PATTERN CUTTER/GRADER In this role, you will work closely with fashion designers to create pattern templates. They refine patterns and create samples of products.

FASHION JOB DIRECTORY

CREATIVE

PHOTOGRAPHER There are many individuals involved in the production of an editorial, but perhaps, none of them could exist without the help of a fashion photographer! If you’re a photographer with a passion for fashion, there are so many career options for you! Magazines, as well as clothing companies, all rely on the help of a photographer who specializes in shooting fashion.

PRODUCTION DESIGNER A production designer is responsible for supporting the build-out and execution of creative concepts across multiple mediums. This requires attention to detail and a creative mind with the ability to multitask.

STUDIO MANAGER In this role, you would manage design studios, labs, classrooms, and any other student work spaces. You would also work with the fashion department chair at the organization to maintain budgets for material and other supplies.

STYLIST Got a keen eye for style and a passion to share it with the world? A career as a Stylist allows you to do just that! Stylists coordinate outfits, hair, makeup, and even props in a variety of different settings. Editorial stylists, for example, prepare looks to be photographed and showcased within publications. Stylists can also work on the set of a film or tv show production to oversee costumes, hair and makeup. Stylists can even work in a personal or celebrity setting, curating the wardrobe of a specific individual!

TEXTILE DESIGNER If you’re looking for a job that will give you creative freedom, but don’t think apparel design is quite the right fit for you, consider a role in textile design. This career allows artists to showcase their creativity in a whole new medium — fabrics! From cotton to wool, and everything in between, the possibilities within this career are virtually endless.

WEB DEVELOPER A web developer is responsible for creating websites and apps. There is a large need for software developers and designers in the fashion industry.

FASHION JOB DIRECTORY

MEDIA

BRAND COPYWRITER A copywriter is like a mixture of a writer and an editor. Every company needs a copywriter to write for their advertising and promotion content. As a copywriter, you would be working on multiple projects at once.

BRAND CREATIVE OPERATIONS ASSOCIATE If you have solid self-organization and the ability to see projects from end-to-end, this is the position for you. In this role you will be an integral part in the line of communication with brand operations. You will be tasked with project management, timely delivery of assets, and handling operational logistics.

BRAND MANAGER In this position you oversee and ensure that the brand image is correctly portrayed across all platforms. You will closely work with and monitor production of content for the company and work along-side the social and marketing teams.

CONTENT CREATOR If you are into taking pictures, videos, editing, and making content for others. This would be a job title for you. This title can range from social media, to magazine, to advertising.

CONTENT EDITOR As a Content Editor, you would be responsible for the development, design, production, presentation, evaluation and analysis of content.

CONTENT MANAGER If you have content creation experience and qualify for a higher position in content creation, this is the position for you. A content manager oversees all content being made for a certain company, helps/guides the content creators, and keeps all things content creation organized.

DIGITAL MARKETER In this position you will manage channel content and focus on social engagement. You will also work closely with the social & PR teams to produce successful content and campaigns.

EDITOR (DIGITAL OR PRINT) Have an eye for detail? This could be the position for you. As an editor you will review various forms of work and fix any errors or adjust content to align more with the brand’s image.

FACT-CHECKER Unless you are working for a large publication, you will probably be brought on as a freelance fact-checker. This job is exactly what it sounds like, you go through text and verify all facts and word-use.

FASHION AND LIFESTYLE WRITER Most organizations don’t have in-house writers anymore unless you also work as an editor at the publication. As a fashion or lifestyle writer you would be working as a freelance writer. This includes pitching your ideas to multiple publications.

FASHION JOB DIRECTORY FASHION MEDIA ASSISTANT

MEDIA

In this role, you would provide administrative support to the media team of the organization. As an assistant, your tasks would change regularly, but they would include managing community development and engagement, SEO optimization, making analytic reports, and coming up with new social media marketing ideas.

INFLUENCER RELATIONS ASSOCIATE In this role, you will be in charge of maintaining influencer relationships with the company. This position could include scouting influencers that align with the brand, editing and proofreading influencer materials, and driving successful influencer campaigns.

MARKETING DIRECTOR In this position you will be curating strategies with other company teams, like sales and advertising. Your goal is to focus on outreach to your audience and executing successful strategies to increase engagement.

MARKETING SPECIALIST This position is heavily based on teamwork between the advertising and marketing teams. You will oversee marketing campaigns and review the performance of past reports to track findings in the market.

MEDIA AND DIGITAL COMMUNICATIONS COORDINATOR If you enjoy supporting the development, planning, and implementation of annual media and digital communications, this position is for you. In this role you will support media teams on planning and execution for digital, print, and other media, organize campaign launches, assist with building presentations, and more.

PR MANAGER A PR Manager develops an organization’s media and public relation strategy. They help build the organization’s reputation and media coverage. They also write press releases and other content to promote their clients.

PUBLICIST This job is very similar to being a PR Manager, but instead of managing an organization, a publicist manages the image of a celebrity, book, film, or public figure. As a publicist, you would get your client in the news and manage a good reputation for them.

SEO SPECIALIST In this role you would review and implement changes to websites and copy so they are optimized for search engines. In short, they use keywords to help readers find your content online. The higher you score on SEO, the higher your content will reach them on their search page. They also test out search engine marketing techniques, website layouts, and advertising copy for SEO.

SOCIAL MEDIA COORDINATOR If you are into content creation, like to organize social media, and help others with their social media presence, this is the job title for you. By being a social media coordinator, you are the person behind all social media for one company or multiple companies, helping them with brand presence and cohesiveness.

SOCIAL MEDIA ENGAGEMENT SPECIALIST In this role you will be focusing specifically on engaging with the company’s audience. You could be tasked with creating relevant and clickable content, being a point of contact for various teams, and monitoring conversations with brands. 38

FASHION JOB DIRECTORY RETAIL ASSISTANT STORE MANAGER Must support the store manager in the daily operations of the retail store. It is important to carry out the directives of the manager as well as supervise employees and work with customers. CUSTOMER SERVICE REPRESENTATIVE Responsible for greeting and directing customers based on their wants and needs. They also provide accurate information about the products and services that the retail store sells as well as answer specific questions that customers have.

DIRECTOR OF RETAIL STRATEGY Responsible for the retail strategy of the brand and ensuring that the brand is positioned to win in all retail environments. This position also works directly with senior leadership to pursue advantageous partners and apply retail insights that define the retail strategy.

FASHION AND RETAIL RECRUITER Responsible for managing and full desk including recruiting, account management, and new business prospecting. This position is also responsible for growing a target list of new sales prospects, regularly interviewing industry professionals, matching professionals to open roles, achieving sales quota, and servicing existing accounts.

GLOBAL CREATIVE DEVELOPMENT Responsible for providing support to oversee creative development and production for global windows/pop-ups/ out of home activations/props to ensure quality standards and timing is met. Also, in charge of communicating with vendors, providing support of installation of windows, coordinating sample approval processes, partnering and communicating with field team, and tracking annual and per initiative production budgets.

INVENTORY CONTROL SPECIALIST Responsible for maintaining and organizing inventory. They do this by ordering and supplying necessary items to the retail store. They also are responsible for maintain accurate records of their purchases.

INVESTOR RELATIONS Will support VP in organizing and executing investor relations activities to effectively communication the investment thesis to existing and prospective investors. Will also take the lead role in IR functions including the IR website, supporting CSR activities, and supporting corporate functions such as PR strategy, internal communications, and legal. RETAIL BUYER They are responsible for planning, managing, selecting and purchasing products and merchandise that are sold in the retail stores. These products can be new or existing, but they must be purchased to ensure the store’s competitiveness. RETAIL MARKETING ACCOUNT COORDINATOR Support senior account executive team and help develop brand marketing strategies for different vendors. Also responsible for creating reports and working alongside corporate retail teams, creating brand presentations, sending client communication/questions, and attending events.

FASHION JOB DIRECTORY RETAIL RETAIL OPERATIONS ASSOCIATE Supports retail marketing manager in day-to-day management of retail marketing programs to drive store awareness and traffic, implement digital and local events, and supports partnership programs. They also manage store open and anniversary execution, help organize and plan community-based events, research and execute local marketing opportunities, and much more. RETAIL PARTNERS STORE SPECIALIST Main responsibility is to verify and process monthly supply orders and store collateral orders. Other responsibilities include responding to emails from stores and retail leaders, providing support to the Director of Retail and store management team, maintaining inventory controls and physical inventory, managing retail vendor relationships, and more. RETAIL PARTNER STORES SPECIALIST Serve as a trainer, educator, event specialist and product expert to customers and employees of the retail store. In addition, this position puts you in the center of the customer shopping experience and allows you to span many facets of the retail experience. SALES ASSOCIATE Assists customers in finding the right product or service to suit their wants and needs. They do this by explaining the benefits and uses of the products or services that they are selling. They also process the customer’s payment and package the items that the customers purchase. STORE MANAGER They are responsible for every aspect of day-to-day operations in the store. They supervise sales, staff, and stock. Members of the staff are responsible for reporting to the store manager and the store manager is responsible for reporting to the district or general manager. VISUAL MERCHANDISER Use their design skills to help promote the image of the retail business that they work for. To convey the image of the brand they create unique and eye-catching displays and store layouts that are designed to attract customers and encourage them to buy. They also use their skills to promote the products and services of the business.

FASHION SCHOOL DIRECTORY JENNA LEGGE AND SHAYNA NICOLAY

YOUR IN-DEPTH GUIDE TO FASHION SCHOOLS AND RELATED PROGRAMS

So, you’ve decided you want to work in fashion… now what? Chances are you wish to attend a university or college to gain the crucial knowledge in order to pursue your dream career; but what school should you pick? With hundreds of amazing schools across the globe, the choice can be extremely overwhelming. Luckily, you’ve come to the right place! This directory will help you navigate the world of fashion schools, plus universities around the country that offer fashion or related majors you can enroll in.

FASHION SCHOOL DIRECTORY

Arizona Arizona State University Fashion Design University of Arizona Fashion Design Minor Northern Arizona University Merchandising Minor Arkansas University of Arkansas Retail, Apparel Merchandising and Product Development California Fashion Institute of Design and Merchandising (FIDM) Fashion Design, Film and TV Costume Design, Textile Design, Beauty Business Management, Apparel Industry Management, etc. University of California - Davis Textiles and Clothing Cal Poly Pomona Apparel Merchandising and Management Colorado Colorado State University Apparel Design and Production, Product Development, Apparel Merchandising Connecticut Gateway Community College (Connecticut) Fashion Merchandising University of Bridgeport Fashion Merchandising Delaware University of Delaware Fashion and Apparel Studies Florida Florida State University Retail Management and Marketing

Georgia Savannah college of Art and Design Fashion Marketing and Management, Luxury and Fashion Management, Accessory Design, Fashion Design, etc. Georgia Southern University Fashion Merchandising and Apparel Design Illinois Illinois State University Fashion Design and Marketing Indiana Ball State University (Indiana) Fashion Merchandising Indiana State University Textiles, Apparel, and Merchandising (TAM) Indiana University Fashion Design Kansas Kansas State University Communications, Business Marketing Kentucky University of Kentucky Merchandising, Apparel, and Textiles Louisiana Louisiana State University Apparel Design, Merchandising, Textiles Maine The University of Maine Communications and Journalism University of South Maine Communications and Media Studies University of New England Communications Maine College of Art Textile and Fashion Design

FASHION SCHOOL DIRECTORY

Maryland Stevenson University (Maryland) Fashion Design, Merchandising Massachusetts Bay State College (Massachusetts) Fashion design, Fashion Merchandising Fisher College (Massachusetts) Fashion Merchandising, Fashion design Framingham State University (Massachusetts) Fashion Design Lasell College (Massachusetts) Fashion design, Fashion Marketing

New Jersey Rutgers University (New Jersey) Journalism, Marketing, Communications Montclair State University (New Jersey) Fashion Design Minor, Fashion Merchandising Minor, Fashion Studies B.A. Kean University (New Jersey) Communications, Marketing, Global Business Rowan University (new Jersey) Communications studies, Marketing, Entrepreneurship, Journalism

Minnesota University of Minnesota - Twin Cities Retail Merchandising

New Mexico New Mexico State University Fashion Merchandising and Design

Mississippi University of Southern Mississippi Retail marketing

New York Fordham (New York) Fashion Studies Minor Pace University (New York) Business, Communications FIT (New York) Design, Advertising and Marketing, Communications, Business, etc. LIM (New York) Fashion Business, Merchandising, Management, Media Parsons the New School (New York) Design, Fashion Marketing and Communication

Missouri University of Missouri Textile and Apparel Management Montana Montana State University Marketing Nebraska University of Nebraska Textiles, Merchandising, Fashion Design New Hampshire Southern New Hampshire University Fashion Merchandising

North Carolina Appalachian State University (North Carolina) Department of Applied Design North Dakota North Dakota State University Marketing

FASHION SCHOOL DIRECTORY

Ohio Ohio State University Fashion and Retail Studies Oklahoma University of Central Oklahoma Fashion Marketing Pennsylvania Pennsylvania State University Communications, Journalism, Marketing Drexel university (Pennsylvania) Fashion Design Temple University (Pennsylvania) Fashion Design University of Pittsburgh Marketing, Communication South Carolina University of South Carolina HRSM - Retail South Dakota South Dakota State University Apparel, Retail Merchandising and Design/Apparel Studies Tennessee Middle Tennessee State University Fashion Merchandising Lipscomb University (Tennessee) Fashion and Design

Texas University of North Texas Fashion design University of Texas Design, Business, Communications Vermont University of Vermont Marketing Bennington College (Vermont) Media Studies, Fashion design Virginia Virginia Tech Department of Apparel, Housing, and Resource Management Washington Washington State University Fashion Design Wyoming University of Wyoming Journalism Canada Ryerson University (Toronto, Canada) Fashion Communication/Design, Creative Industries, Media Production

WHAT TO MAJOR IN TO WORK IN FASHION JENNA LEGGE

If you have a passion for fashion, you may be considering a career in the fashion industry. To achieve this, it is crucial that you acquire the necessary skills and training to become an expert in your chosen section of the industry. To gain this knowledge, you may decide that university is the place for you. Now, there is just one thing left to decide, what major should you choose to best prepare yourself for your future career. This is a huge decision as the skills you learn in university will greatly impact your ability to land your dream job! Here are just some of the options you can pick from when choosing a major to work in the fashion industry.

FASHION DESIGN Let’s start with perhaps the most obvious major to choose, fashion design. If you grew up watching project runway and dreaming of becoming a designer, then this is the major for you! When studying fashion design, you will learn the whole process of making clothing. This includes design development, drawing, garment construction. You will also have the option to specialize in menswear, womenswear, sportswear, and more. This major will also teach you about the fashion industry as a whole and will improve your communication skills.

FASHION JOURNALISM If you love nothing more than to flip through the glossy pages of a fashion magazine and daydream about working for VOGUE, then you should consider going into fashion journalism. With this major, you will learn about many types of media including print, online, social media, and broadcast. In addition, you will also learn about different writing styles, reporting, video journalism, and communication.

FASHION MERCHANDISING If your interests are more in line with the business side of the fashion industry, then consider going into fashion merchandising. This major will introduce students to everything from supply chain to sales and more!

MEDIA STUDIES Media studies looks into media culture, history and theory. Each university will have their strengths, but if you are interested in working in television, radio, newspapers, magazines, or internet-based publications, this program could be the right fit for you.

FASHION BUSINESS / MANAGEMENT This degree will merge business training into the world of fashion, teaching students what it takes to run a business in the fashion industry. This is the perfect major for anyone looking to open their own business (perhaps for styling or a retail brand) or looking to work for a fashion company.

COMMUNICATIONS A degree in communications can be extremely useful for many jobs in the fashion industry. If you plan on working in PR for a fashion brand, this major is a perfect choice. Communications students will learn the essentials of dealing with clients, marketing, and more!

BUSINESS If you’re not in an area where many fashion programs are offered, you can always go into a business program that is available. A business degree is very useful in the fashion industry and you can always take a more creative minor!

PUBLIC RELATIONS Public Relations may be a major or minor option at your university. It is a branch within the communications studies. As a PR major you will learn about issuing statements and press releases to the public and how to work with journalists.

FABRIC STYLING Are you up to date on all the latest trends? Was your favorite activity as a child playing dress up with your dolls? Perhaps you were the go-to friend to help pick prom outfits. If this sounds like you, joining a fashion styling program might just be for you! In this program students learn about trends, how to execute ideas into finished looks, and ultimately everything you need to elevate your styling career. Those enrolled in a fabric styling program will take a large variety of courses including fashion history, business, and textile construction.

ADVERTISING/MARKETING This degree may not scream fashion to many people, however, majoring in advertising can take you far in the fashion industry. The industry success would be close to nothing without those who can effectively advertise brands and their products. This major is all about learning the best ways to promote and sell products, meaning you will take classes in sales, consumer behaviour, art, and psychology.

ENGLISH Having English as your major sets you up to be able to do jobs in the fashion industry like editing, copywriting and freelance writing. If your school doesn’t have a journalism program but you are interested in this side of the industry, English is a good choice for a major!

ART HISTORY An Art History degree is very transferable. Art History is the study of human expression. This major could lead you to the business or creative sides of the fashion industry.

FINE ARTS If you are interested in the hands-on, creative side of the fashion industry a fine arts major could be a good base for you. The mediums offered will vary depending on the university but most will offer courses for photography, painting, sculpting, sketching and graphic design. Fine arts can also help you get into writing.

TECHNICAL DESIGN This program helps you develop your creative, technical and business skills. You’ll be able to master technologies used for pattern corrections and details. Technical designers make sure the product has the right size and fit while meeting industry standards.

FILM AND TV COSTUME DESIGN This program is for any fashion designer that specifically wants to work in film or TV. You will learn about interacting with working professionals in the industry, building and designing costumes, and how to make creative and practical decisions within a set time frame.

ILLUSTRATION This is an innovative program within the visual arts section where you will learn techniques and strategies to enhance your skills. In this program, you will be encouraged to express your individual creative voice while examining the world around you.

PHOTOGRAPHY If you would rather take the editorial photos for a magazine than write the content, majoring in photography is the write choice. If you choose to specialize in fashion photography, you will learn different shooting locations, digital photo and video production, and how to develop your creative side to capture that perfect photo for any advertisement or editorial shoot.

GRAPHIC DESIGN This, like many fashion programs, is a major that is highly creative. With this major you will learn things such as computer art and design, color theory, communication skills, and how to use many multimedia applications. This major will allow you to work behind the scenes at fashion magazines, websites, and ad campaigns to create digital masterpieces. 46

HOW TO GET EXPERIENCE AS A HIGH SCHOOL STUDENT JENNA LEGGE

START A BLOG

While some high schools offer courses in fashion and fashion design, many do not. This can leave students who wish to pursue fashion with a sense of panic. If you are one of these students, you may be wondering how to get experience in the extremely competitive fashion industry. Well, fear not! While it may seem that you must wait until after high school to gain crucial experience, there are plenty of options to help you get ahead of your peers.

In a creative industry like fashion, it is important to build a portfolio of work that you can show potential clients or employers. This can be a struggle for many students, as it often seems impossible to build work samples if no one will hire you. Starting a blog is a great way to showcase your talent. The best thing about a blog is that you can format it however you like to represent you! Do you dream about being a stylist? Create style boards and outfit inspiration posts to show what you can do! Do you want to be a fashion journalist? Keep up with the latest industry news and write your own take on what’s happening in the industry or start a podcast discussing the latest trends. The most important thing is to find what you’re passionate about and what makes you unique. A blog can be a great way to experiment and start creating work.

DO RESEARCH Before working in any industry, it is crucial to have a baseline understanding of it and you don’t need to wait until university to start learning! The more you learn, the better prepared you will be for your future career, so start reading everything you can on the topics that interest you in the industry. Not only will you be able to show off your knowledge, but you may be able to decide what areas of the industry you want to work in.

EXTRACURRICULARS Extracurriculars are an important part of high school, as many universities will look at what you do both in and out of the classroom. Search out activities that relate to what you wish to do in fashion to start getting experience! Your school may already have a fashion club, but if not you can always start your own! Starting your own club is a great way to impress future employers as it shows you are driven and passionate about your work. You can also try joining your school’s yearbook, newspaper, or morning announcements team. Activities such as these will help you develop communication skills that could one day help you snag that top position at a fashion magazine!

USE SOCIAL MEDIA With the world at our fingertips, it is easier than ever to gain an audience. Use this to your advantage by showing off your work on Instagram, TikTok, or Twitter. Who knows, you may even get noticed by a potential employer! You can also use social media to track down volunteer opportunities or internships.

REACH OUT TO INDUSTRY PROFESSIONALS Just because you’re in high school, doesn’t mean you can’t reach out to people in the industry. Everyone was a beginner at one point in their lives, so many people have no problem giving career advice to help the next generation. Perhaps you look up to a local designer or blogger, sending them an email could help you gain advice or even an internship if you’re lucky. Networking is crucial in the fashion world, so the sooner you start the better.

BECOME A YOUTH REPORTER If working in fashion media is the career path for you, it might be best to consider becoming a youth reporter for a local newspaper or online magazine. Look to see if your town has a teen publication that accepts volunteers or do a quick google search to find online publications looking for writers. This is a great way to get your work published while also getting a taste of your potential career.

STAY UP TO DATE WITH INDUSTRY NEWS While this tip isn't something that can be put on a resume, it is surely a way to prepare before entering fashion school or the workforce. Knowing all the latest happenings within the fashion industry will help you better understand the lingo and actions of industry professionals. Also, by keeping up to date, you will seem well educated and committed to potential schools and employers.

RESEARCH ONLINE FASHION COMMUNITIES There are tons of incredible online communities and groups for fashionistas just like you! Some examples include Her Campus, Campus Trendsetters, and Intern Queen. By becoming part of these online groups, you can gain valuable information regarding how to get started in fashion! Resources found on these websites include videos, articles, and job postings. Plus, many online communities present fantastic opportunities to network with other students and industry professionals! These communities should be your go-to spot to help plan for the future.

SUMMER 2021

TREND REPORT JULIA MEEHAN

SUMMER 2021 TREND REPORT

The pandemic is still happening and another summer is in the books. Accept it or not but this is the new reality. However, don’t let the pandemic put too much of a damper on your summer. I have a feeling that this summer’s fashion looks are going to be on fleek. All winter we have been cooped up in our homes so let this summer to be the season you set your fashion sense free. The summer trends are hot, loud, exotic and fashion-forward. It will be about the details you add to your outfits before you walk out the door and the patterns and prints you choose to clash. Seasons come and go but summer is different from the rest. Summer is meant to break free from the puffer coats and embrace the sunshine. Every fashionista’s goal for the summer is to be on-trend and take a risk with their summer outfit. Ahead we're breaking down our favorite summer trends from sorbet pastel tones, hot tropics, corsets, bralettes and maxi dresses.

SUMMER 21 TREND

SORBET PASTEL TONES Move aside florals because sorbet pastel tones are making a statement for the summer. Sorbet pastel tones are soft, pretty and perfect transition from spring to summer. Sorbet pastel tones fit and match a wide range of skin tones. The best way to wear sorbet pastel tones is with mint green for a fresh look, pretty in pink for a touch of flirtiness, be bold with soft orange or be the total babe this summer in baby blue. Another sorbet pastel tone you cannot leave out this summer is yellow, find the right hue it will do you justice. Incorporate all of these sorbet pastel tones by matching and complimenting them with mini skirts, blazers, bucket hats and bodysuits for summer. 50

SUMMER 21 TREND

THE NEW AND IMPROVED BRALETTE Be sporty, chic or professional with the new and improved bralette. If you love crop tops then you will definitely love the bralette trend. It was once a controversial choice of outfit to step out in a bra in public but not it’s cool. It’s the summer trend to show off your risque side. Underwear is now an top trend that is acceptable on the streets. Katie Holmes did it herself in a matching set with a cashmere bra. She effortlessly made sexy and preppy a duo. As seen on the runways, the trendy bra look is done by making the straps visible under a dress or layering it over a shirt or shirt dress. Pair your bralette with an oversized blazer or a matching sweater set for an effortless, on-the-go look. Bralettes are the defining top of summer 2021.

SUMMER 21 TREND

HIT THE FLOOR Searching for an effortless, flowing dress to wear to brunch this summer or to an outdoor beach wedding? Hit the floor with a maxi dress. The “it” dress to have in your closet this summer is a floor-length dress. You will want to live, breathe, eat and sleep in your maxi dress this summer. Maxi dresses will have you feeling groovy all summer. Be on the lookout for a linen, off-theshoulder, puff sleeve maxi dress or an open back poplin maxi. The patterns to hit the floor in a maxi dress are seersucker, patchwork, roses or embroidery. Pair your maxi dress with cream booties, platform sandals or gladiator sandals. 52

SUMMER 21 TREND

MIDRIFF FLOSSING Be proud of your midriff this summer. The midriff flossing has made a comeback both on and off the runway streets with Dua Lipa and Zendaya strutting the strappy look on the streets. Midriff flossing is a revealing lace-up trend. Midriff flossing is seen on tops, bralettes and maxi dresses. The crisscross cords and wrap-around details will dominate this summer. It is most definitely a skin-baring trend. The subtle, tiny details of midriff flossing are the way to pull off this trend. This summer rock the midriff floss with swimsuit tops, trouser pants and twopiece sets.

SUMMER 21 TREND

CORSETS Full medieval times mood this summer with corsets. They’re revealing and sexy all at once. The new year rang in a new look of corsets and no it was not because of the hit Netflix show, Bridgerton. Yes, it played a role in the popularity but we can’t give it all the credit. I hate to break it to you but the pandemic has had many surfing the webs and purchasing lingerie at an all-new high. So it only makes sense for the corsets to appear in everyday wear. On the runway, the corset is enticed with a different approach to corsets. Leather corsets, sweater corsets, bustier tops, denim corsets, bodysuit corsets and more. Corsets date back to the 1500s and the trend has never really declined instead it reinvents itself. This summer dress and decadent yourself in the reinvented trend of satin, sheared, quilted or sequined corsets. They’re perfect for an evening out when paired over a blouse, a graphic tee or a blazer for a streetwear look.

SHOP THIS SUSTAINABLE, VINTAGE REWORKED CORSET BY UNDONE BY KATE 54

SUMMER 21 TREND

HOT TROPICS Not having an option to travel has left people weary. Bring the exotic energy and hot tropics wear to your city this summer. Feel like a tourist in your home with bucket hats and crossbody bags. Whether it be flared pants, a linen shirt or a ruffle-trimmed sarong make it wild with palm trees and bright colors. The option to vacation is not available so make it happen by wearing vacation wear to your beach or cookout. When I envision a vacation I imagine seashells by the seashore. Do exactly that with a vibrant midi dress or sparkly dangle earrings. Other hot tropic prints and patterns to clash are mixed florals and bandana prints. If patterns and prints are daunting to you, spice it up with joyful coloring or play it down with whites and creams.

SUMMER NAIL TRENDS TO TRY

ASAP

JULIA MEEHAN

Nails are the new accessory. Forget about rings and wristlet cuffs, your nails will speak volumes. Are you the impatient type who has to get them done by a professional or the DIY gal who is talented enough to recreate a look? No matter what type of person you are, the options to be creative and express your true identity through nail art are limitless. There are a variety of colors, patterns, finishes and nail shapes to choose from. Let me help you with what nail art trends you should sport on your hands this summer. Think outside the box this summer when it comes to your nail art. Start with how you are going to express your beauty through your nail tips whether that’s dip powder, gel, shellac or acrylic manicured nails. From there, decide from the seven nail shapes: oval, almond, square, squoval, coffin, stiletto and round. This is where you can get trendy with your nail color. Incorporate the color of the season with your nails. Be bold and bright with french blue, amethyst orchid or raspberry sorbet according to the Summer 2021 color palette from Pantone. Be subdue and calm with buttercream, cerulean or desert mist. Use your sense of creativity with your nails. Imagine your nails expressing what your life is exactly like funky, loud, wild and chaotic. For those who are more of a minimalist, there are options for you too. Create nail art with a matte finish while wearing a modern twist on the french tip. These are the go-to nail art trends that everyone is wearing this coming summer.

PATTERNS ON PATTERNS Bring on the patterns for your nail art, whether it’s extra or minimal. Patterns have made a large impact on the world of fashion when it comes to nail art. Channel your inner Matrix with geometric, abstract patterns. If one thing this pandemic has taught us it is to look forward and not back. So why not bring that mindset into your nail art? Envision futuristic with a touch of avant-garde. Nail art is a work of art, so make that point come across on your nails. Allow those to stare and gawk as they pass by your nails. I would never be one to tell someone to create negative space but when it comes to your nail art for sure do it. This trend of negative space on nails has been booming all over social media. Jump on the bandwagon. Allow your nails this summer to be state-of-the-art. 56

PRINTS GALORE hen it comes to nail art you must consider prints. There are some obvious prints that come to mind like animal, floral and retro prints, but there are also some unnoticed prints that you should try out for the summer. These neglected prints will be evident this summer. The evil eye. It sounds malicious and vile but I promise you it’s not what it sounds like. In fact, it’s quite the opposite. What’s significant about the evil eye is there are corresponding colors to the evil eye you choose. If you choose dark blue on your nails you are emulating calm and relaxation to open the flow of communication. There are other colors like an orange that represents relief from things becoming too serious and it spices things up when the time feels like it’s dragging. Choose your fighter with your evil eye nail art. The Yin Yang is a fresh nail art you will want to try immediately. For those of you who hate a lot of color on your nails and like to keep it simple but also enjoy a print on your nail, this is the nail art for you. If you are the flamboyant type, retro, floral or animal print will be your best friend on your nails. Animal print has escaped onto garments so bring that energy and loudness with your nail art. Another print I have personally loved is tortoise.

HELLO, COLOR Bring on the pops of color for your nail art this summer. The pandemic has put a damper on all of our lives. Freshen your thoughts and summer with bright nail art. Mix and match with complementary colors or even better get on the wild side and contrast your colors. Another way to put a pop of color in your nail art is through color blocking. What you wear with your garments can be done with your nail art as well. Color block colors that are neon or pastels. These shades of colors seem to be the trendiest of them all this summer.

RUNWAY LOOKS FOR LESS JENNA LEGGE

As every fashion enthusiast knows, clothes are expensive, especially if you’re a college student trying to save some money. And, let's be honest, the killer runway outfits from the 2021 fashion shows are making it extra difficult to resist spending thousands of dollars on a new wardrobe. But wait! Before you max out your credit card, take a look at these more affordable options that capture the luxury look without the luxury price.

Giambattista Valli’s nature-based Spring/Summer 2021 collection has that light and flowy feel that is so popular in the warmer months. This beautiful green dress is definitely a spring must have, but if you’re looking to save your bank account, check out this similar piece.

As always, Giambattista Valli took classic fashion to a whole new level with their Spring/Summer 2021 collection. One piece that stole the show was this elegant off-the-shoulder dress, that seems like the perfect outfit to dramatically run through a field of wildflowers in!

Puffy sleeves are having a moment! This statement dress by Loewe perfectly shows off this latest trend, but if you’re looking for a more affordable option, try this dress.

PHOTOS FROM VOGUE RUNWAY

Summer is the time for new and bold accessories, and nothing says bold quite like this red bag by Hermes. For a similar staple accessory, you can get this alternative from Ralph Lauren that is sure to turn just as many heads.

If you’re looking for the perfect outfit to rock your summer internship, this suit by Givenchy might just be it! The oversized jacket screams fashion. For a more affordable choice, try this blazer.

Maxi dresses are more on trend then ever and this dress by Dior certainly rocked the runway! Lucky for you, there is a similar super cute and affordable dress.

Bold and Beautiful denim is a must have in any wardrobe. This is something that the Mugler Spring/Summer 2021 show took to the next level. These two-tone jeans will put your other jeans to shame! For an option that won’t leave your bank account weeping, try these jeans.

PHOTOS FROM VOGUE RUNWAY

This unique look from Wales Bonner looked incredible on the runway! This look is great for any occasion and what’s even better is that you don’t need to break the bank to achieve it. Get a similar look with this shirt dress from H&M.

No outfit is truly complete without a killer jacket. This iconic trench coat by Louis Vuitton. It might be even more stunning than whatever you wear under it! To get the same fashionable outerwear outfit, check out this affordable twotoned coat from Nasty Gal.

Contrast stitching seems to be popping up everywhere lately, perhaps due to this incredible piece by Wales Bonner. To replicate this eye-catching look on a budget, get this mini dress.

If there’s one thing you need in your wardrobe for spring, it’s a pop of color! Bubble-gum pink has been on many runways this year, including in the Chanel Spring/Summer 2021 collection. Get affordable pants that are just as fun at Urban Outfitters. PHOTOS FROM VOGUE RUNWAY

SWIMSUITS FOR SUMMER JULIA MEEHAN

Tan lines galore, sand between your toes and scents of sunscreen and sweat is what every summer guru anticipates. Everyone’s skin is itching to get their summer glow back. Talk about hot girl summer part two. When summer rolls around you will want to look and feel great. Swimwear can be daunting and tricky waters to navigate but don’t let that stop you from being your best self. In order to feel empowered, this summer avoid swimwear that is too clashy and busy or too simple. So, where’s the best in between? One-piece swimsuits are back for another summer run, along with underwire swimsuit tops. If you choose to run with any print, I suggest animal or retro print. Feeling like you should take it up a notch this summer? Find swimwear that accentuates your summer bod with asymmetrical silhouettes and cutouts. These are the swimsuit trends you will see everywhere.

UNDERWIRE The swimsuit top gives just enough support for any type of bust. This is a sexy top for your bust that will support you for any swim activity this summer. Give yourself that extra push-up with an underwire swimsuit top.

KEYHOLE CUTOUTS Keyhole cutouts are the hottest swimsuit trend this summer. If you’re going to invest in any trend this summer, it should be this one. The keyhole cutouts are common in onepiece swimsuits and off-the-shoulder swimsuit tops.

TEXTURE Who would’ve thought that texture would play a role in swimwear, but indeed it does. Find a swimsuit that’s waffle, ruffle hem, smocking or ribbed texture.

ASYMMETRICAL SILHOUETTES This fit will flatter any body type for the summer. Asymmetrical silhouettes lift and create sexy cleavage. Take body-hugging one-pieces to the next level with this trend.

3 PIECE SETS Cover-ups and three-piece sets have returned. When shopping for your summer swimsuit, it is always overlooked to imagine what cover-up would pair well with your swimsuit. Not this summer — this summer you will want to strut to the beach in a cover-up or a three-piece swimsuit. A skirt will complete your swimsuit look, preparing your head-to-toe beach cabana outfit. 62

ANIMAL PRINT Joe Exotic is sticking around for another summer. Lions, snakes, bears oh my. Maybe not bears and lions but snakes, zebras, cheetahs and even cow prints are the animal prints on trend this summer. Seek the animal print with triangle bikinis, bralette bikinis, high-waisted bottoms and bandeaus.

RETRO PRINT Imagine Once Upon A Time... In Hollywood and Sharon Tate cover girl vibes. Now channel those vibes into your swimwear this summer. The retro prints are back baby, like Austin Powers back. From daisies to tie-dye, to polka dots, your body will be banging in these prints.

HIGH-WAISTED SHORTS The infamous Marilyn Monroe once stunned the world with high-waisted shorts as swimsuit bottoms and so will you. High-waist shorts are the sporty vibe and the ideal swimsuit bottom for summer activities like sand volleyball and surfing. High-waisted shorts will not budge and will cover your entire bum. They’re definitely a major switch for the teeny weeny swimsuit bottoms that were the bottom of the summer last year. The best part about highwaist shorts is they come in so many different colors and textures. You can go total hippie vibes with crochet high-waist shorts or exoctic with zebra bottoms. These bottoms are transitional from beach to poolside activities making you feel comfortable and confident all day.

LITTLE BLACK BIKINI Black is a universal color that makes everyone stand out amongst the rest. Even in the summer, your skin will glow even brighter when wearing black. So why not wear the trend of a little black bikini this summer. Black is a stellar color to wear this summer for many reasons. The first is because the sun attracts to black more frequently than others. I can see how this can be a dislike about wearing black but if your end goal this summer is tan lines then the color black will do just that. Another reason to wear a little black bikini this summer is that the options of swimwear styles are endless. There are asymmetrical onepieces, high-waisted silhouettes and smocked bikinis making this trend quite similar to the little black dress you’ll wear after hitting the beach.

THE THRILL OF FRILLS Designers have said it for themselves, this summer ruffles and frills will be the right amount of detailing for your swimwear. Take back your femininity and confidently empower yourself with ruffles. Ruffled necklines and waistlines complement any style or print. Go light and bright with a ruffled floral one-piece or be bold and powerful with padded, ruffled shoulders.

HIGH CUT LEG Skip out on the low rise swimwear bottoms and instead, purchase a pair of high cut bottoms. The high cut leg will most certainly elongate one’s legs no matter their height. As the bottom sits above the hips your legs will be looking long for days. For full vintage vibes try out a retro pattern that is geometric or floral.

RUCHE IT UP This summer you’ve got to ruche it up. For all the minimalists that just want a soft touch to their swimwear, ruching is your go-to then. Ruching is a minimal detail to spice up any cheeky one-piece or off the shoulder top. It’s just enough oomph to give you sophisticated but flirty ques. A ruched one-piece swimsuit is a game changer because by day you can head to the beach with your gals and by night it’s a ruched bodysuit with trousers.

SPORTY WITH A TOUCH OF SPICE Sports and fashion can be hard to mix. Even more so when it comes to swimwear. But not this summer. Two worlds will clash for an epic swimwear trend. The style factor and the athleisure wear has been accomplished this summer. Whether it’s a zipped one-piece or a one-sleeved swimsuit top, this summer you can dive into the lap pool or catch a wave on your board. Achieve the sporty spice swimwear look by going all out on a classic, fashion-forward logo print swimsuit in Gucci, Champion or Adidas.

COLOR BLOCKING Add some color to your swimwear style this summer. Color block with two tones for a swimwear style that will be seen everywhere from the poolside to the beach. Color blocking shows off your most beautiful features by placing lighter colors on the areas you’d like to highlight. Combine two neutral colors by playing it safe and classic with black and white or be daring and bold with pink and blue or purple and yellow. Save yourself the hassle of purchasing a top and bottom and just match a new top with an old bottom. Embody this trend of color blocking and go full throttle with it into the summer.

The summer is approaching and the days to get back to the beach are almost here. Prepare yourself now while you can by finding swimsuits that are trendy and fashion-forward so you can stand out this summer. After you get your hands on one of these swimwear trends you will not be able to hold back your excitement to get to the beach. Cheers to summer and living in these swimsuit trends all summer long. 64

HOW TO DRESS FOR AN INTERVIEW JANELLE SESSOMS

So you’ve officially got the email saying you are moving forward to interviews. Fantastic! But preparing for the interview itself is only half the battle. Now you have to come up with the perfect attire to wear. Believe it not, how you show up dressed to an interview can play a bigger factor than you would think. This is the first impression a company will have about you. Even if you have amazing answers to the questions, if you’re not dressed appropriately, it can take away from your overall performance. With that being said, choosing an outfit for interviews is supposed to be a fun occasion. Especially with wanting to pursue a career in fashion, you have the ability to have a little more fun with wardrobe choices. To make sure you nail your outfit, Fashion Fundamentals has come up with a list of tips and tricks to use when dressing for an interview.

DON’T OVER ACCESSORIZE Do not feel inclined to bring out every piece of jewelry in your jewelry box for an interview. Less is actually more in this situation. Getting blinged out and can be relatively distracting, so try to air on the side of simplicity for accessories. You can sport cute standout earrings with a complementary necklace and call it a day, or you can wear a chic necklace with a couple rings to match. There are different variations to play around with for your accessory game, just make sure not to overdo it.

BE PROFESSIONAL It’s true that in the fashion industry there is a bit more leniency when it comes to professional attire. However, keep in mind this is still a workplace and a professional environment. T-shirts, tank tops, crop tops, sneakers and short dresses aren’t going to cut it. Remember the dress code everyone was supposed to follow in high school? You know, the fingertip length skirts, no cleavage and no spaghetti straps? Channel that high school dress code energy into your interview apparel. You are here to be taken seriously and your outfit needs to reflect that. There are definitely still ways to have fun with interview outfits. You can wear a colorful blouse for pops of color or have statement earrings to bring the outfit together. But notice that these fun styling moments are still professional and aren’t distracting for the interviewer.

DRESS PERSONABLY Dress comfortably and true to who you are. Interviews are the first impression a potential employer will have on you, so make sure that you are dressed as yourself. Especially when wanting to work in fashion, it’s important you show your own style. Don’t ever feel pressured to conform into something that you’re not. Most interviewers can tell when you look and feel uncomfortable. So make sure you're giving them a sense of your own personal style and aesthetic. Of course keep in mind that you still need to look polished, but don’t hesitate to combine personal flairs here and there with professional attire.

REFRAIN FROM LOUD PRINTS As great as it is to be comfortable, you want to make sure your clothes aren’t overpowering the room. Wearing loud prints and patterns pieces or showing up completely in a head-to-toe print look may be a little too much. Throughout the interview, the main focus should be on you and not on your apparel. If you are someone that loves to showcase your love for prints, there are definitely still ways to channel that energy in a more appropriate way. You can compensate by wearing a blouse or dress pants that are a brighter color for that extra pop. You can wear a solid color blazer that shows teases of print at the collar or sleeve cuffs. You can also incorporate prints into your jewelry by wearing funky earrings or an interesting ring. There are ways to incorporate your fun side in interview outfits, simply be conscious that it’s not done in an overpowering manner.

FRESH FACE AND MANICURED NAILS Knowing what to wear for interviews includes thinking about skin care and your beauty routine. While on individual levels we may have different makeup looks, everyone needs to have a minimum of a fresh and clean face with manicured nails. When I say manicured nails, I don’t necessarily mean having professionally painted nails. Your nails should be evenly filed and never show up with chipped nail polish. Painted nails need to have a fresh looking coat or taken completely off if otherwise. As for the face, it should have a fresh and clean look to it. Carry around a bottle of face mist spray in your bag in case you need quick refresher right before an interview. Your beauty should be as on point as your fashion.

HOW TO DRESS FOR YOUR INTERNSHIP / JOB SHAYNA NICOLAY

You’ve done all the prep work to get to your dream job or internship but now there’s only one problem — what do you wear? How to dress for a new job can be quite complicated, especially if you’ve never worked in a similar industry or stream before. Here’s one tip — being overdressed is always better than being underdressed. While it may be a little embarrassing to show up putting your best ‘fit’ forward, you never want to be caught wearing something that’s way too casual or not quite appropriate for your new work setting. The first thing you’ll want to do is figure out your office dress code. When you signed your contract there may have been a section featuring what not to wear. Crop tops, plunging necklines, and anything you would wear on a night out are usually some of the things filed under this section. You are now considered a representative of the company that hired you, so be mindful of that when you are picking out your outfit in the morning. Think back to your interview and try and remember what the person that interviewed you, or what other people in the office were wearing. You want to try and replicate the same level of formality with your outfits. When in doubt — dress for business casual! The exact specifications of business casual can vary depending on the company that hired you. The oxford dictionary defines business casual as “relating to or denoting a style of clothing that is less formal than traditional business wear, but is still intended to give a professional and businesslike impression.” Having to dress business casual doesn’t mean you have to take away from your personal style. Fashion is very subjective. You’ll just have to tweak your style a little bit if you’re always wearing pieces that will break the dress code. Your cute crop tops will still be waiting in your closet for you on the weekends. DRESS FOR YOUR ROLE If you are doing an internship, remember that you will probably be running around doing errands and behind the scenes work so you’ll want an outfit that you can easily move around in. If your job involves being on your feet for most of the day, give them a bit of a break and save your high heels for another occasion. Think about the colours or textures of your clothing if you’ll be on camera — pastels and jewel tones always show up well but you’ll want to stay away from black and white. If you’re working in a creative field, you'll be more likely to have a little more freedom with the way you dress. Take advantage of this and show off your personal style with pieces you’ve been waiting to wear. Know that you can always slip a backup blazer, jewelry or shoes in your bag in case you realize you need a quick change to match the employees around you. Below are some outfit staples to help you get through your first week of work no matter what your office dress code is.

THE CLASSIC BLAZER Blazers have been getting more and more popular over the last few years. They’re easy to throw on over any top (whether it’s casual or formal) and you can probably find them in almost any colour or pattern to add a little bit of “spice” to your business casual wardrobe.

PATTERNED PANTS Patterned pants are always fun for the workplace. If your office is more serious, some cute plaid pants are the way to go. If you are in a more creative field, you’ll be able to go a little wild with your patterns.

MIDI SKIRT A midi length skirt or dress is cute and will always be safe length wise. With the current 90s and 2000s fashion trend, there are so many options out there! From sleek satin, to a trendy pattern, to a skirt full of color, you’ll be able to show off your personal style.

JUMPSUITS Jumpsuits are an easy option to throw on when you feel like you have nothing to wear in your closet. Just add some jewelry to the ‘suit and you are good to go! They range from formal, to structured, to casual with endless patterns and colors.

WHITE BUTTON DOWN Everyone should have a variation of a white button down shirt in their closet — it’s a business casual staple! Depending on your work environment, you could spruce the classic shirt up, or style it with some bomb accessories. It’s a clean slate so the opportunities are honestly endless!

LOAFERS The classic loafer is the perfect pair of flats. They are the perfect alternative to a pair of heels if you have a longer commute or will be on your feet during the day. No matter the color, a good pair of loafers will add a polished element to your overall look.

WRAP DRESS A wrap dress is a quick, one-step outfit that will make you look put together with minimal effort. If your work environment is more of a formal setting, pair your dress with a boyfriend blazer.

BLACK BOOTIES Just like a little black dress, a pair of black booties should be in every closet. There are so many versions of black booties you are sure to find a pair or two that you love. If you have a casual work space, try booties with buckles or silver accents. If it’s more formal, a simple black bootie or light pattern like a all black snake print is the way to go

FITTED BLOUSE A nice blouse is a must-have for any working professional. Blouses come in a range of patterns, colours, fits, and fabrics. Depending on the fit you choose, they can be layered nicely with a blazer, or can be worn on their own with a pair of trousers or a skirt.

A SHIRTDRESS A shirtdress is perfect for an office environment. If your office is on the formal side, pair it with some heels and light jewelry. If your office is more casual, you can style it using the current trends and pick a brighter colour or pattern. Most shirt dresses can also be worn as a jacket. If you decide to go this way, try it over a tank top and non-ripped jeans and leather booties.

THE JOB SHOP

Fashion has become one of the most dangerous industries in the world in regards to its impact on the environment. In fact, it has become the second largest polluter. As the fashion industry continues to grow, it is important that we build our awareness and work on becoming more environmentally friendly with our clothing and fashion. In the most recent years, sustainable brands have been growing and are becoming more popular than ever. Here are some of the best brands to add to your closets!

SUSTAINABLE BRANDS TO SHOP NOW CHLOE BAKER

FOR ATHLEISURE: GIRLFRIEND COLLECTIVE Girlfriend Collective is one of the best sustainable athleisure brands to shop from. Consisting of the softest and most comfortable items, Girlfriend Collective has everything from leggings, to sports bras, to even socks and swimwear. All clothing items from this brand are made from recycled water bottles and polyester, with even up to 25 water bottles going into each pair of leggings!

FOR DENIM: LEVI'S Everyone needs denim in their closets no matter what time of year! Recently, Levi's brand has been taking more and more steps to help become a sustainable brand and help save our planet. Committed to making denim a more sustainable industry, Levi’s has invested in local cotton farms to help create designs consisting of less hazardous chemicals and can be made with a significantly less amount of water use. Many of the brand’s items are even being changed to be made from more sustainable fibers like hemp and The WellThread line has been created fully recyclable items.

FOR SHOES: CARIUMA SNEAKERS Cariuma Sneakers are some of the most cute, comfortable, and consciously made sneakers that you can add to your closet! This brand currently uses organic cotton and high purity rubber created from low-impact bamboo and reclaimed plastic to make their products. And not only can you shop consciously with this brand but you can also help support the planet’s rainforests with every purchase! Cariuma plants two trees in the Brazilian rainforests with every pair of shoes purchased.

FOR SWIMWEAR: SUMMERSALT Swimwear, a basic that everyone needs for summer. Summersalt is the brand you will be looking for to help keep your summer basics affordable and sustainable. Summersalt has everything you need from bikinis to one pieces to cover ups. Made in New York City, this brand focuses on making all of its unique and flattering styles from high quality recycled fabrics.

FOR OUTERWEAR: PATAGONIA Known for some of the best outerwear out there, Patagonia is one of the best ethical and sustainable brands around the world. With items from jackets to socks to hats, this brand has focused on making the world a better place with their name. Patagonia products are long-lasting and high quality products made from recycled fabrics such as recycled nylon, wool, and polyester. The brand is also apart of the Sustainable Apparel Coalition and poses a 1% tax on itself to donate money to earth-friendly organizations.

FOR EVERYTHING: KOTN Every purchase at Kotn supports the cotton farmers and their children. Their clothing is sustainable and affordable. All of the cotton used is from family-run farms in Portugal in Egypt. Kotn features mens and womens clothing sections and accessories.

6 ONLINE THRIFT STORES TO SHOP NOW LAURYN JILES

For the past few years there has been a huge focus on sustainability in the fashion industry. As more people become aware of the environmental impacts that fast fashion causes, they are shopping at thrift stores to be more sustainable and reduce their carbon footprint. Thrifting is also a trend that’s been happening on social media for the past year now, with many people posting their thrift finds on TikTok and Instagram. Websites like Depop and Poshmark have soared — especially during the pandemic — because of apps like TikTok, where users have been selling their old clothing items and accessories for cheap. Many publications such as The Zoe Report, Women’s Wear Daily, Who What Wear, and Vogue Business have been pushing sustainability by publishing articles on trendy items to get at thrift stores, thrift shops to purchase clothing from, and negative impacts on the environment because of fast fashion. With sustainable fashion and thrifting becoming a thing of the future, we are highlighting some of our favorite online thrift stores, where you can get the most affordable, cute, and trendy pieces!

NOW & THEN STORE Now & Then is an affordable thrift store with a focus on trendy and sustainable fashion. Their store consists of trendy pieces for each season with dresses, skirts, tops, and cute professional attire.They prioritize giving back to the community by holding events for underprivileged people to receive clothing and having affordable prices and trendy items. While Now & Then has a lot of trendy outfits, they also sell a lot of blouses, skirts, and dresses with bright prints and patterns! THREDUP ThredUP is an extremely popular online thrift store. With spring clothes, activewear, loungewear, tees, handbags, and more. They specialize in trends, having the latest trends for each season. You can find amazing deals from your favorite brands at thredUP, and the best part is that it’s sustainable! ThredUP also focuses on modernizing fashion, with looks that are up to date and trendy, and pieces that are minimalistic and last for a long time. VESTIAIRE COLLECTIVE If you’re looking for an online thrift store that sells the latest high end designer pieces, then check out Vestiaire Collective. Vestiaire sells clothing, handbags, and accessories from designer brands like Gucci, Louis Vuitton, Fendi, and Chloe. They sell everything from jewelry, to pants, to wallets and handbags, to shoes from luxury designer brands at a much reduced cost than the original pricing. Their online site has been vouched by the likes of Vogue, Glamour, GQ, and Vanity Fair, and they sell to a community of over 3 million consumers, adding more than three thousand new products to their site daily. REBAG Are you in love with vintage designer handbags? Are you looking for authentic bags and accessories from luxury designer brands? If these apply to you, then you have to check out Rebag! Rebag is an online thrift store specializing in the resale of luxury designer handbags and accessories. From brands like Louis Vuitton, Chanel, and Hermes, you’re sure to find the perfect designer bag at a lower cost! COMMUNITY THRIFT AND VINTAGE This online thrift store is based in Vancouver, Canada and donates all of their profits to the PHS Community Services Society. They ship to Canada and the USA with free shipping promotions. Their catalog isn’t sectioned by genders, but rather by themed collections and types of clothing. They have hundreds of pieces on their website with plus-size options. DIRTY BIRDIES VINTAGE Dirty Birdies Vintage is a thrift shop on Etsy based in Canada. The shop has been around since 2008 and has over 45,000 sales with a five star rating. They sell accessories, clothing, shoes, and home decor. Right no, they have over 2,000 items for sale.

JULIA MEEHAN

THE BEST SUMMER HAIRSTYLES

Catch all the summer vibes with the trendiest hairstyles for summer. Let your locks down and open your windows while listening to the hottest song of the summer. Even more so, express your excitement for the scorching temperatures and bright sun with new hairstyles. For whatever occasion you are (or aren’t) attending this summer there’s a hairstyle perfect for you. An effortless updo for an outdoor wedding, soft waves for the beach with your girlfriends, face-framing braids for sunset dates with your loved one or a modern, sexy hairstyle for brunch will be the cherry on top of your outfit. Keep scrolling for the hottest hairstyles for Summer ‘21.

DECADE DO-OVER Level up your summer look with a throwback hairstyle that will take you to another decade. All the celebs are obsessing over the classic Farrah Fawcett hairdo, the lightweight textured blowout hairstyle with voluminous curls and curtain bangs. Emulate her look with a ‘70s hair flip. Blow out your bangs and flip your ends for a total that’s so ‘70s hairstyle. Calling all 2000s babies because the decade is making a comeback. This summer rock the Y2K style with your hairstyle. AQUAMARINE Is it really summer without a splash of water and high tides? Imitate that experience in your summer hairdo. You can never go wrong with messy beach waves. Keep in mind that tight curls will weigh down your overall look unlike soft beach waves, which will mimic the best feelings of summer. The ‘90s called and they want their hairstyle back. This summer full-on crimp strands will be trending. Skip sleeping in braids overnight and instead choose the crimp of your liking. What’s even better is you don’t need a crimper wand, your straightener will do the job.

PONYTAIL GAME The typical high ponytail will not cut it this summer. Instead, take it up a notch with a fun twist. Do you remember the last time you wore pigtails? Well, it’s no longer a childhood do. This summer tie your hair in high pigtails for an amusing summer do. If high ponies are not your thing try out a low, messy bun as if you didn’t try to make it work. Another ponytail style trending this summer is the bubble pony. This hairstyle works best for longer hair without layers. Depending on the length of your ponytail, you can have five to 10 bubbles. When the month of June comes around and humid weather creeps up, the bubble ponytail will be 10 times better than your old friend, the high ponytail. HASSLE-FREE Even when you’re out of ideas there are hassle-free hairdos to come to the rescue. For those of you who are running late for your summer date or in dire need of a quick five-minute outthe-door hairstyle, here’s just that to spice it up. No matter your skill level, these hairstyles are easy and fun for a summer day. It is just as easy as inserting a hair clip in your hair for a day at the farmer’s market. Take your hairstyle and outfit from one to 10 in seconds. Pull the hair back in a braided tortoise clip or for an exciting, attractive hairstyle clip, a pearlembellished pin in your hair. Hair ties are so last year, so much so that hair claws are ontrend. For those days at the poolside, throw it back to the 2000s with an oval shape, gold claw clip. Sick of only wearing your hair down? Change that habit with an accent braid. All you have to do is know how to braid. From there, tiny braids around your face will create a trouble-free, simple face-framing look. Summer 2021 is all about starting with your hairstyle and coordinating your outfit around it than vice versa. If you’re trying to switch it up this summer switch it up with your hairstyle. Stow the curler and straightener away for the summer and instead utilize your hair clips, head scarfs and hair ties. 72

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INDUSTRY Q&A WE ASKED A HANDFUL OF INDUSTRY PROFESSIONALS TO TELL US ABOUT THEIR JOB, SOMETHING THEY WISH THEY KNEW BEFORE WORKING IN THE INDUSTRY AND THEIR BEST PIECE OF ADVICE

DANA MANNARINO Company Name: Lou & Grey/LOFT; It's Casual Blog Job Title: Merchandiser + Content Creator Previous Companies: Perry Ellis, Free People Wholesale College: Marymount University Major/Minor: Communications/Public Relations with a minor in Fashion Merchandising IG handle: @dana.mannarino

Tell Us About Your Job: I might be biased, but I think being a merchandiser is the COOLEST job in the fashion industry because we have so many responsibilities. Every day truly is so different - whether we're working with Design on concept and color for an upcoming season, line building with our samples, rolling buys/units with our Planning team, chatting with Marketing on what ideas we really want to push to our girl, or going to our stores to get some field insight...we truly do it all. My favorite/most special part of my job is seeing girls wearing clothes that my team KNEW she would love. Whether it's our classic SignatureSoft sets or cool, fashionable pieces that still give her comfort and ease, it's really exciting to see our girl loving on Lou & Grey! Something I wish I knew before my first (fashion) internship: It's not just "cool" to have an internship...you really have to WORK hard to make sure this is the field you ultimately want to go into. Something I wish I knew before working in the fashion industry: Glamour is the LEAST thing you should be worried about -- be prepared to get GRITTY. My best piece of career advice: It can be intimidating to stand up and speak for what you believe is best for your company, product, etc., but in order to grow, it's a must. Learn to feel uncomfortable in your position and learn from it. Oh, and also BE A TEAM PLAYER -- at the end of the day, you're all trying to keep your business running!

JENAE GREEN Company Name: Creatively Job Title: Director of Social Media Previous Companies: Bergdorf Goodman, Marie Claire Magazine, Calvin Klein College: Kent State University Major/Minor: Fashion Merchandising IG handle: @jenaedestiny

Tell Us About Your Job: I oversee and run digital content at Creatively. That includes our social media channels (IG, TikTok, FB, Twitter, LinkedIn) and email communications. My responsibilities include a 360-degree approach to content from ideation to analytics and reporting. The most rewarding thing about my job is spotlighting creatives for their work and using our platform to champion them and their art. Something I wish I knew before my first (fashion) internship: I wish I'd learned (and practiced) how to pronounce some designer's names. Something I wish I knew before working in the fashion industry: Though I've been able to successfully pivot my career multiple times, I wish I knew how challenging it would be. Especially at the beginning without a ton of experience. It's easy to move up in your career on a consistent path, but when you want to pivot into a new department it's a bit more challenging and competitive as you're up against people with more direct experience with you. This is where it helps to perfect your spin! Learn how to spin your career to be relevant to the role and add on some skills you have that others applying for the role may not. My best piece of career advice: Always bet on yourself. This has always me to walk through doors I didn't even know existed. If you don't see an opportunity, create it. Ignore the years of experience (within reason), apply for the job!

ANN WANG Company Name: Hearst Cosmopolitan, Women's Health, Good Housekeeping, Seventeen, Woman's Day Job Title: Fashion Editor Previous Companies: Prada, Rodale - Women’s Health College: Arizona State University Major/Minor: Communications and a minor in Business IG handle: @wangs___world

Tell Us About Your Job: As a fashion editor, I cover the following markets for Cosmopolitan, Women’s Health, Good Housekeeping, Woman’s Day, Hearst Digital Media and Clevver Style: US women’s contemporary RTW, London, menswear, bridal, children, home, under $100 accessories, gift guide and food/spirits. I meet and work with designers, brands and PR companies on a daily basis to see and borrow samples from the upcoming fashion season for photo shoots in book and online. I am also a stylist and have styled for Cosmopolitan, Women’s Health, Esquire, Woman’s Day and Prevention. My most recent work was a campaign for Ulta in collaboration with Cosmopolitan.com and proudest achievement so far has got to be styling Padma Lakshmi for Women’s Health’s September 2020 issue. I also write for Hearst Digital Media. Something I wish I knew before my first (fashion) internship: Do the research and be resourceful. Something I wish I knew before working in the fashion industry: Loyalty is important, but value yourself more. My best piece of career advice: Work hard and be kind - you never know who’s watching or if the intern next to you is going to become an important person to you one day.

KATE MARCH Company Name: Undone by Kate Job Title: Founder / Designer / CEO Previous Companies: Micaela Erlanger Studios, Audree Kate Studios, EM Productions, Kate March Styling LLC College: Pace University NYC Major/Minor: International Business Management Minor - Fashion Marketing IG handle: @undonebykate @katemarchstyling

Tell Us About Your Job: At Undone I design and produce sustainable clothing from upcycled fabrics and turn them into one-of-akind pieces. What is special about the clothing at Undone, is that you will never find a piece like it ...anywhere. You are also helping to recycle clothing that would have gone to a landfill which helps us reduce carbon emissions. Each collection is completely different from the last and constantly evolving with today's trends. Something I wish I knew before my first (fashion) internship: Everything is a learning lesson. Even if you end up hating the internship at least you got the opportunity to find out what you DONT like. Something I wish I knew before working in the fashion industry: NEVER wear uncomfortable shoes to your first day in the fashion industry.. no matter how much they complete your outfit. My best piece of career advice: Never take no for an answer. There is always a plan b and another way to make it work!

KELSEY STIEGMAN Company Name: Seventeen Job Title: Senior Style Editor College: Illinois State University Major/Minor: Apparel Merchandising, Writing IG handle: @klstieg

Tell Us About Your Job: I oversee fashion and beauty coverage on the website and on social media, which includes writing features, interviewing celebs, and covering any trending news or trends. I also spearhead our e-commerce strategy–basically, I online shop for a living. Something I wish I knew before my first (fashion) internship: Be vocal about your goals. Your boss wants to help you reach them, but only if they know what they are. Something I wish I knew before working in the fashion industry: No matter what your skills are (accounting, public relations, marketing, etc.) there is a place in the fashion industry for you. There are endless jobs, you just have the find the one that fits your specific skills. My best piece of career advice: Cold email the hiring manager after you apply for a job. Always. Always. Always.

EMILY HORREGO Company Name: Base Beauty Creative Agency Job Title: Social Media Manager Previous Companies: Brooks Brothers, David Perry and Associates, Simply Audree Kate, Fallon Jewelry College: Fashion Institute of Technology Major/Minor: Major: Advertising and Marketing Communications Major: Fashion Business Management Minor: English - Writing IG handle: @emilyhorrego Tell Us About Your Job: At BBCA I work in the social media department, managing the work for both our clients and our internal brands - Base Beauty Creative Agency and Where Brains Meet Beauty Podcast. Our clients all fall within the beauty industry including skincare, haircare, cosmetics, fragrance, wellness, and aesthetics for both the consumer and professional markets. In my department, I work on platform strategy, content creation, copywriting, community management, paid social, and more while also working closely with our other departments - PR, Influencer, Design, etc. - to create a holistic marketing program for all of our clients. No two days ever look the same, and working with multiple brands on a variety of platforms always keeps the work exciting! Something I wish I knew before my first (fashion) internship: You don't have to wait until junior year to start interning, start as early as possible. There are so many different job opportunities out there and the more you try, the better. This is the one time in your career that jumping around from one job to the next every 3-6 months won't be questioned, so take advantage of it and appreciate each experience for what it is. If you end up not liking it, that's okay - take that as a learning experience too because now you've narrowed down what you want to do (and don't want to do) once you graduate! Something I wish I knew before working in the fashion industry: Don’t compare yourself to your peers, coworkers, etc. This can be said for many industries - but in my time studying and working in the fashion and beauty industries I have seen how easy it can be to compare yourself to others. Embrace your uniqueness, it is your superpower! Your ideas are unique, your skills are unique, your style is unique, you are unique and that’s what makes these industries beautiful :) My best piece of career advice: You are never too young to have a good idea! This is something my current agency instilled in me from my very first day. From the interns to the CEO, everybody brings a unique perspective to the table so don’t be afraid to share yours!!!

MAYME SWITZER Company Name: Alice+Olivia Job Title: Junior Merchandiser Previous Companies: Kensie, GAP College: University Of Kentucky Major/Minor: Fashion Merchandising IG handle: @callmemayme

Tell Us About Your Job: In January of 2020, I received a promotion into a new Junior Merchandising position, but with the onset of Covid, out of necessity I also retained my previous position of Sample Coordinator. As a Junior Merchandiser, overall I perform numerous product line building functions, such as merchandising assortment charts for upcoming deliveries leading into market and design recaps of development by print, fabric, color story, and theme. I also perform competitive and market research for relevant comp analysis and build and maintain product/trend decks to show how we are messaging across the season. I love the analysis part of my merchandising role but I do still enjoy handling our beautiful product through my Sample organization role, including style change status and coordination for sales, ecommerce, and creative sample needs. Something I wish I knew before my first (fashion) internship: Never be afraid to ask questions. Whether it’s about your company, something your mentor is working on, and especially any project given to you. Any boss would rather answer a quick question than ask you to do it over. Something I wish I knew before working in the fashion industry: “Can I help you with anything?” The question you would love to hear on a stressful day is the first one you should be asking others anytime the opportunity presents itself. My best piece of career advice: Make every minute a learning moment. Be a self-starter and try to expose yourself to as many departments, meetings, and projects as possible. This will make you a real asset and gradually make you apart of more company conversations.

5 PIECES OF ADVICE AUDREE LOPEZ

CREATE YOUR OWN OPPORTUNITIES In most cases, no one is going to hand you a job, connection or experience. You have to create those opportunities to learn, practice your skill and make mistakes. If you want to learn about a specific job— do your own research, reach out to people in those positions to ask questions and intern for them, and practice on your own. It's the best way to learn at low risk and figure out if this is something you want to do.

BE YOUR BIGGEST ADVOCATE AND CHEERLEADER I had to learn to be my biggest advocate, support system and cheerleader for my career. This helped me advocate for higher pay, kept pushing forward through difficult work contracts or clients and taught me the tenacity to build three businesses on my own and take large business risks.

WORK HARD AND NETWORK EVEN HARDER I strongly believe in the power of keeping your head down, working hard and doing a really good job. I make sure to meet people in the office, on photoshoots or at events, and make meaningful connections. I have received a majority of my clients, job offers and projects through these connections I made in my early career.

BE FLEXIBLE AND EMBRACE CHANGE The fashion industry continues to change every year. When I entered the industry, print was king, influencer marketing was taboo and I believed I would be a print fashion editor for my entire career. I was able to quickly move out and up in my career because I embraced change, switched to digital and kept a pulse on where the industry was heading.

PLAY NICE I contribute a part of my success to being a nice person—in addition to my hard work. I don't believe in the 'mean girl' fashion hierarchy and I don't believe that gossip, social climbing and games work in the long run. People want to work with people they like, trust, get along with and can recommend to other people. Be the 'nice guy' in the room, and it will help you get far.

THANK YOU Thank you for reading The Fashion Fundamentals Fashion Edit! Also, a huge thank you and congratulations to the entire Fashion Fundamentals team of contributing writers, interns and community ambassadors who put this magazine together.

FASHION FUNDAMENTALS

Fashion Fundamentals Edit

Articles inside

6 ONLINE THRIFT STORES TO SHOP

HOW TO DRESS FOR YOUR

SUSTAINABLE BRANDS TO SHOP NOW

HOW TO DRESS FOR AN INTERVIEW

SWIMSUITS FOR SUMMER

RUNWAY LOOKS FOR LESS

HOW TO GET EXPERIENCE AS A HIGH

BUILDING A PERSONAL BRAND

SUMMER 2021 TREND REPORT

WHAT TO MAJOR IN TO WORK IN

SUMMER NAIL TRENDS TO TRY ASAP

6 THINGS TO ADD TO YOUR RESUME

YOU'VE GRADUATED IN A PANDEMIC

THE BEST PODCASTS TO LISTEN TO

SUMMER READING LIST

I DIDN'T GET A SUMMER INTERNSHIP

THE BEST ONLINE CAREER

HOW TO NAVIGATE THE WORLD OF

7 ITEMS TO HAVE ON YOUR DESK FOR

EDITOR'S LETTER