What's New: Fabulips Studio

Waking up with permanentmakeup

By Virginia Olson | Photos by Margaret Pennock

Women looking for convenience are turning to permanent cosmetics to cut down time on their morning beauty routine.

Permanent cosmetic makeup (PMU) is a procedure that thickens, darkens, or reshapes eyebrows, eyes, and lips infusing pigments into the skin.

"PMU is effortless beauty," says Jenny Russell, owner of Fabulips Studio in Brandon.

“It is a means of achieving a beautiful, polished look and can take years off your appearance. Whether you have a busy and active lifestyle, struggle with application technique, or just want the convenience of less fuss in your day, permanent makeup can assist you in achieving a fresh and fabulous look.”

Although PMU is technically a permanent procedure, that reference is a bit misleading Jenny explains. “These cosmetic procedures are semi-permanent. Unlike ‘normal’ tattoo procedures, cosmetic PMU uses different formulated pigments (colored ink) that will fade over time. Depending on a client’s skin type and maintenance routine, a PMU procedure will typically last about three years, and possibly longer.

Jenny says there truly is a noticeable, visual difference between tattooing and PMU.

“Cosmetic PMU is a tattoo technique that can leave you with fuller brows, tinted lips and a sharp cat eye for years – no beauty products needed. And unlike the tattooed makeup of the 80s and 90s, permanent makeup of today actually looks like makeup and not a line of tattooed ink along your eyelids or mouth.”

Jenny trained at Permanent Makeup Academy by Lash and Brow Bar in Hackensack, NJ, and is a certified permanent makeup artist qualified in numerous aesthetic procedures including eyebrows, lips, eyeliner, and scar camouflage.

“I am passionate about being a beauty artist and about empowering others, especially women, through cosmetic enhancements and restorative beauty,” she said. “I am a perfectionist by nature and pride myself in having a keen eye for designing and enhancing natural beauty through subtle definition, custom cosmetic artistry, permanent makeup techniques, and color theory.”

Born and raised in Kailua, HI, and having attended Colorado State University from 2002-2006, Jenny graduated with a Bachelor’s degree in History, Political Science, and Aerospace Studies. Upon graduating she received her commission as a Second Lieutenant in the US Air Force as a Logistics Readiness Officer. She went on to obtain a Master’s degree in Aeronautical Engineering from Embry Riddle University. After serving almost 12 years on active duty, she and her husband Ryan moved to Sioux Falls to raise their sons Landon and Logan and be close to family.

Jenny says it was a good move to choose to be a permanent makeup artist and open her studio.

“I was determined to find a career that I loved. I wanted to do something that helped others within my community and ‘fit’ with our family. This is when I focused on aiding other professional women who juggle family and career and chose to become a PMU artist. I do what I love so it never feels like work.”

Fabulips Studio is located at 314 S. Splitrock Blvd., Suite 6 in Brandon. Contact Jenny at 605.380.4490. n

Your Nurtured Baby is hosting their first-ever Baby Day on Saturday, April 29 from 9 am – 1 pm. Multiple professionals who work with babies and pre/postnatal families will be available to provide a miniexpo for all things baby. All are welcome to attend!