sisterMAG Issue 11

Page 16

H EN G M U ES O O G W R A TH E TH

1910

A history of beauty and skin care in the 20th century

STYLING

Lena Schleweis TEXT

PHOTOS

Antonia Neubauer

Ashley Ludäscher

1920 '4 0s

There is hardly any topic that women have concerned 16

themselves with as much as the preoccupation with beauty, skin care and outer appearance. Whether one rather strives for a natural ideal or uses more make-up – even the rejection of any beauty rituals and toiletries, whether consciously or subconsciously – display a decision for your own appearance. The approach to and ideals of beauty have changed dramatically over the centuries and in the twentieth century every decade brought up new products and new trends. Click here to see all sources for this ­article.

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