Fishing the News 3rd Edition 2018 by Sjávarafl

Bringing you news, knowlegde and innovation from Iceland

Brussels Expo 3rd EDITION APRIL 2018

Contents PAGE

6 Íslandsstofa

Icelandic fishing companies are among the best

10 WiseFish

Easily adaptable ERP solution for the fishing industry

14 Samhentir

Tri-Pack Plastics launches revolutionary designof Coolseal seafood packaging systemVísir – Premium products

16 Eimskip and Royal Arctic Line A/S 18 Vísir

– Premium products and secure delivery

22 Marel

Smarter Processing

24 Opal Seafood

World-class product

26 HB Grandi

Towards a greener,safer future

Icelandic Fisheries Industry

ecause of the Gulf stream surrounding the country there is a wealthy fishery where the various fish species are found. Unspoiled nature is the most valuable resource of the Icelandic nation.Here before, people were not impressed by the Gulf stream but today people have realized how valuable it is to us, because without it the country would not be a viable place to live. It is not enough that the fishery products have kept us alive all these centuries, we also started exporting seafood to other countries, first cod-liver oil and later dried fish. Times have changed from the 14th century, we are in a leading role within the fisheries industry. Today, Icelanders are diligent to introduce newcomers to the fisheries industry, meet others and maintain relationships with their businessmen. On 24th-26th of April 2018 Iceland Responsible Fisheries will participate in the Seafood Expo Global in Brussels that is held parallel to the Seafood Processing Global. There will be together a lot of Icelandic companies to introduce their products and produce and to see what others have to offer. Icelanders have a good backing, they have good education in fisheries, but like others, they need to build a good network. The network enables us to achive competitive advantage in a demanding market. What makes the network so amazing is that no one really knows what will happen.

Publisher: Tímaritið Sjávarafl ehf Phone: 6622 600 Editor and guarantor: Elín Bragadóttir elin@sjavarafl.is Website: www.sjavarafl.is Journalists: Alda Áskelsdóttir Katrín Lilja Jónsdóttir Transelators: Óskar Ólafsson Símon Vestarr Graphic designer: Anna Helgadóttir anna.helgadottir55@gmail.com Front Cover: Ingi Þór Reyndal Printing: Prentsmiðjan Oddi

FISHING THE NEWS APRIL 2018

I am proud and delighted to observe how powerful we are as a nation to introduce our country, this unpolished diamond with no other equal.

Elín Bragadóttir Editor

SMARTER

PROCESSING

THE FUTURE OF PROCESSING IS HERE!

Visit us in Brussels, stand 4-6223 & 4-6227 at Seafood Processing Global, 24-26 April 2018 marel.com

A lot of meetings take place at the expo. People strengthen ties with current clients and gain new ones.

Icelandic fishing companies are among the best The Brussels fisheries exhibition is the largest exhibition of its kind in the world. The exhibition attracts guests and exhibitors from all over the world. During the exhibition, companies will show products as well as the latest machines and equipment. Berglind Steindórsdóttir, curator at Íslandsstofa, who handles and manages the Icelandic national booth says that an exhibition like this is of great importance to companies in the fishing industry. “Nothing can replace face to face interactions. Representatives of the companies get a chance to meet current clients, strengthen their relationships with them and show them the latest innovations as well as gaining new clients.”

Alda Áskelsdóttir

celanders have participated in the Fisheries exhibition since it was first held twenty-six years ago. A lot of the Icelandic companies that show their products or most recently developed devices have attended the show year after year. The exhibition is in the minds of many a first sign of spring, as it is held around the end of April and beginning of May. „There is always a good mood in our Icelandic National booth. Employees of the companies that are showing their products and those who come visit have gotten to know one another through the years, so you can say that there is a sort of reunion going on,“ Berglind says and

FISHING THE NEWS APRIL 2018

adds: “What makes it so delightful is that it not only creates business relationships between Icelanders and foreigners but Icelanders do business with each other as well.” Some people might find it odd for Icelanders to travel to Belgium to do business with other Icelanders but Berglind says there’s nothing unusual about it. “About forty major and leading companies participate in the Icelandic national booth and the exhibition attracts numerous visitors from Iceland. There is a lot of growth in the Icelandic fisheries industry and its not to be taken for granted that people or companies know of one another, even though the Icelandic nation is a small one. The exhibition sometimes brings companies together for cooperation witch benefits everyone involved.”

Icelandic fishing companies among the best The Icelandic fisheries industry is held in high regard internationally. Many look towards it because it stands for so much more than traditional

area of Marel, which has become a big business in the fisheries sector on an international scale. Many visitors come specifically to see what is on offer and stop by the national booth on the way.” The companies are ambitious for their booths to be the best of their kind, and so most of them team up with designers. “The entire look needs to be satisfactory because that is really important for creating the image.” Berglind Steindórsdóttir, curator at Íslandsstofa oversees the organization of the Icelandic national booth in the Seafood Expo in Brussels.

Taking part in exhibitions is necessary Exhibitions such as those in Brussels are very important in all marketing and sales, even though the companies have access to all the communication media available today. Berglind says that at one point she thought that technology would replace the need for exhibitions. Experience has, however, showed that nothing can replace the faceto-face interactions. “In an exhibit like this, corporation representatives can meet current clients, strengthen their relationships with them and show them innovations. It is in also just as important to hold onto the

fishing and processing. Many companies that are involved with marine services have been created around the fisheries industry. Many of those companies are at the forefront of innovation and progress, especially when it comes to advanced technology for handling produce, from fishing to sales. “The exhibition is divided into two parts. On the one hand there are presentations of marine products and on the other hand machinery, equipment and services are presented. Íslandsstofa has a national booth in both exhibitions, and, „There is always a good mood in our Icelandic National booth. interstingly enough, the Icelandic booth is by far the largest Employees of the companies that are showing one in the section related to machinery, equipment and services. Many of the Icelandic fisheries companies are really their products and those who come visit have gotten advanced in their field and they are much sought-after as to know one another through the years, so you can participants in fisheries exhibitions the world over.

say that there is a sort of reunion going on,“

The Icelandic national booth is very popular The Icelandic national booth is well-prepared, and looks beautiful. It represents the country and the nation, as well as the great fishingtradition in Iceland. Íslandsstofa, which is responsible for conducting marketing and promotional work on behalf of Icelandic export sectors, oversees the booth. “We put the “hat” on the booth and help with organizing, preparations and various other aspects of the exhibition. The companies, however, foot the bill for participation themselves and do not get any government funding as is commonplace elsewhere. It is so important for the companies to make gain recognition abroad to help them grow as the Icelandic market is a relatively small one.” Berglind says it is very important for Iceland to offer smaller companies the chance to participate in the national booth - under the country’s banner. “Smaller companies often tend to disappear in the crowd, so it makes them stronger to be a part of a whole. As a result, they gain more visibility and appear larger. Our booth also leads to the exhibition

The Icelandic national booth always makes quite an impression and many people visit it.

current clients as it is to gain new ones. The entire demographic is in place there. This exhibition is generally considered to be the one of the most important ones within the industry for presenting products and services. It is safe to say that most of the key people in the industry will be there. It is also natural for new business connections to be made during the exhibition, as one of the main roles of such exhibitions is the creation of new business. In addition, exhibitors are given the opportunity to see what is happening in their field and to see what the competition has been doing.” In order for the companies to get the most out of the exhibition they need to prepare themselves well beforehand. “It is necessary to contact current and prospective clients and book meetings with them if possible. The work done after returning home is no less important. Queries and messages which arrived at the time of the exhibition must be answered immediately. If not then other companies will take those clients.

FISHING THE NEWS APRIL 2018

Berglind Steindórsdóttir, curator of the Icelandic national booth along with an agent from the company Wisefish.

the strictest internationally recognized requirements. Standards are conducted under the UN Food Code of Ethics (FAO) and FAO guidelines In the Icelandic national booth at the Brussels exhibitions the project for eco-labelling and certification for fishing wild species. Global trust Ltd. Iceland Responsible Fisheries is receiving a great deal of attention as in Ireland agreed to co-operate on the development of the certification raised public awareness for the environment lead to a process. The company is an independent certification demand for more responsible management of body and has a special accreditation by “Expos like the one in Brussels fisheries. “Buyers of marine products and internationally recognized accreditation consumers the world over emphasize are really important for marketing and sales. bodies to conduct such a certification. the importance of sustainable Certification of Project Responsible Corporation representatives can meet current clients utilization of resources. Icelanders has passed the scrutiny of there, strengthen their relationships with them and show Fisheries have done their part in the the Global Sustainable Seafood matter,” Berglind says and them innovations. It is just as important to hold onto the Initiative (GSSI) and has thus adds: “In 2007 a statement on current clients as it is to gain new ones. The entire demographic received formal recognition by Iceland’s responsible fisheries is in place there. This exhibition is generally considered to be GSSI. was issued. Its purpose is informing buyers how fishery the one of the most important ones within the industry Labels of origin management is conducted for presenting products and services. It is safe to in Iceland, generally based on A label of origin for Icelandic seafood say that most of the key people in the extensive research on fish stocks and came into use in 2008. The purpose marine ecosystems, decisions on fishing industry will be there.” of the label is to ensure that buyers and and catches based on scientific advice and consumers know that Icelandic seafood products effective monitoring of fishing and total catch. These originate in Iceland’s responsible fisheries industry. are the main pillars of Icelandic fisheries management designed to ensure responsible fishing and maintenance of the marine resources We saved the best for last… in future.”

Fishing responsibly – fish in the future

Certification based on the international standards of the FAO Following Iceland’s declaration regarding responsible fishing, the process of certification was started. The objective of the certification is to safeguard internationally recognized fundamental matters in fisheries management, to confirm responsible management of Icelandic fishing vessels within the Icelandic economic zone and promote social awareness and a consensus on the importance of a responsible policy with regards to fisheries. “The certification process is carried out under

FISHING THE NEWS APRIL 2018

Although fisheries and football don’t have a lot in common, Icelanders can’t refrain from drawing attention to the feat accomplished by the national football team when it secured a place in the World Cup in Russia in the summer of 2018. “We Icelanders are very proud of our team and of the fact that Iceland is the smallest nation ever to participate in the FIFA world Cup. We would like to invite visitors to the Fisheries Exhibition to feel that joy and celebrate respect and tolerance and to join Team Iceland this World Cup and cheer on Iceland with us. Win or lose, there’s always the excitement of being a part of something big, even when you are small,” Berglind says with a smile. ( www.teamiceland.com )

INNOVATIVE SEAFOOD

PROCESSING MACHINES FOR HEADING, FILLETING AND SKINNING

We bring together the devotion inherent in handmade machinery parts, technical innovation and Icelandic ingenuity – and with this magical mix we assemble innovative seafood processing machines with a strong character and a great performance.

Filleting Machine C-2011

Length: 4.060m With: 1.880m Height: 2.25 - 2.35m

The new C-2011 whitefish filleting machine offers a high and consistent yield, achieved by a robust and reliable design specific for whitefish processing. Simple user interface allows the operator to easily switch between different species, select different range settings, adjust the machine speed and operate the machine safely.

Skinning Machine C-2031

Length: 2.735m With: 2.400m Height: 1.50 - 1.95m

The C-2031 Skinning Machine is the latest processing equipment in Curio’s production. It is designed for the processing of all whitefish, trout and salmon. The main objective of the skinning machine design is to remove the fish skin in a sensitive manner. We employ various technologies to keep the fillets firm throughout the process and the end result is therefore a beautiful texture of the processed fish.

Heading Machine C-3027

Length: 2.9m With: 1.9m Height: 2.23 - 2.33m

The C-3027 Heading Machine is specifically designed for heading of whitefish such as cod, haddock, saithe, salmon and other similar fish. Simple user interface allows the operator to easily switch between different species, select different range settings, adjust the machine speed and operate the machine safely.

Knife Sharpening C-2015

Length: 900 mm With: 740 mm Height: 800 mm

The C-2015 Knife Sharpening Machine offers a simple and effective way to sharpen various sizes of circular knives for fish processing machines.

WE SHIP WORLDWIDE We ship spare parts daily worldwide

Contact Wise Sales Team: Jón Heiðar Pálsson and Hallgerður Jóna Elvarsdóttir

WiseFish: Easily adaptable ERP solution for the fishing industry - WiseFish launches a newly updated ERP solution with cloud accessibility and easy access to peripherals

The importance of overview Katrín Lilja Jónsdóttir

iseFish is ERP software designed and developed solely for primary and value-added seafood-processors, distributors, traders, and fishing operations. WiseFish has already become quite wide spread, with around 20 percent of worldwide market share in ERP software solutions in the fishing market. WiseFish can manage accounting, finances, the supply chain, and manufacturing operations. WiseFish is already used in Iceland, Norway, Tasmania, Australia, Germany and New Zealand to name a few.

FISHING THE NEWS APRIL 2018

As fish production becomes more automated, it is increasingly important for management to have good overview of every single step in the production line. To be able to have this supervision, reliable and user-friendly software is a necessity. „WiseFish is able to give overview over fishing, catch registration and quota management. Additionally, it can administer production and planning processes and monitor inventory,“ says Jón Heiðar Pálsson, Sales VP for WiseFish. The Trade Items in WiseFish are natural extensions of the standard NAV inventory system. The system offers full traceability, from raw materials to final products if the WiseFish user records all the necessary information.

WiseFish will welcome visitors to booth number 6127 at the Brussels Seafood Exhibition from April 24th until the 27th. „We expect many visitors this year and look forward to seeing new and old costumers,“ says Jón Heiðar.

Remote installation Recently WiseFish was installed for Tassal in Australia. The whole installation process was mostly done remotely. This was the first time WiseFish worked with huge time differences, staggering twelve hours, and great distances to install the solution. „There was minimum presence from WiseFish staff in Australia at the time,“ says Jón Heiðar and adds that it would have been possible to do it completely remotely had they not been migrating Tassal from another software solution. In March of 2018 WiseFish finished implementing the software for Omicron in Suriname, South America. This time, using their experience from the implementation in Tassal, the whole process was done remotely. WiseFish staff used remote access, working around the time difference between the two countries, to set up the system. All went well and without any travelling of WiseFish or Omicron staff. Assistance and coaching is also done via the Web. “Doing the implementation remotely saves time and money for both us and the customer,” says Jón Heiðar. Mr. Pretaap Radhakishun, Omicron Seafood CEO was very content with the remote implementation. “The WiseFish implementation went smoothly. All systems including WisePeripherals were installed remotely from Iceland using TeamViewer, resulting in minimal costs. The setup was successful, even without sending crews across countries.” He also pointed out that the time difference was no issue.

Growing automation With the growing automation in the food industry and with more consolidation on the market, bigger companies and new regulations, the fishing industry needs to be able to track the catch. With the new upgrade in WiseFish it is easier to enter data into the software solution using peripherals and scales. “WiseFish gives an overview of what is going on on the production floor. It can connect to other software, such as the Innova software from Marel,” says Jón Heiðar. This makes it easier to monitor the produce through the production cycle. The software also has a built-in HACCP quality control system that can be used troughout the entire production. WiseFish is a certified Microsoft Dynamics solution and has been sold worldwide for over 20 years.

Into the cloud Instead of buying expensive computer equipment to host the ERP solution, Wise offers subscriptions. “Through a subscription to Microsoft

Borgartún 26.

Dynamics NAV the company gets access to one of the most powerful ERP solutions on the market for just a fraction of the cost of buying the software, hardware and hosting as was once the only option,” explains Björn Þórhallsson in Sales at WiseFish. By buying a subscription, the customer always has clear knowledge of operating costs of the software. And additionally, included in the price are updates, hosting, data Jón Heiðar Pálsson backup, service fees, security and an SQL database. “The data is safe in Microsoft Azure, one of the most powerful cloud platforms in the world,” says Björn.

WiseFish is easily adaptable One of the perks of WiseFish is that it is easily adaptable to all types or sizes of companies. “With a subscription, a company can increase and decrease numbers of users easily and the cost of installation is minimal since there is no need to buy software licenses or centralized computer equipment,” says Björn. The data is then accessible from all over the world. With the new update of Microsoft Dynamics NAV in 2017, WiseFish was also updated. New solutions are included in the Dynamics NAV update, such as even better integration to Microsoft Outlook, contacts and calendar, reporting is easier, as well as handling of credit. “Web, peripherals, phones and Power BI analytics are now a part of the standard solution. We have rewritten WiseFish from the bottom up, using the newest Dynamics NAV from Microsoft,” says Jón Heiðar.

Total end to end solution WiseFish offers multiple solutions to the Seafood industry, such as WisePeripherals, the integrated trade solution, HACCP quality control, catch and quota management, traceability from raw materials to end-product and Microsoft Dynamics NAV. Furthermore, WiseFish will introduce a new version of WiseAnalyzer at the Brussels Expo. WiseAnalyzer analyses live data such as financials, sales, inventory and productivity, helps you choose outputs and create reports and integrates with data warehouses and PowerBI from Microsoft. WiseFish is a total end to end solution using Microsoft Dynamics NAV as the platform, including a total ERP solution. WiseFish is sold by Wise, a leader in sales and development of Microsoft Dynamics NAV solutions in Iceland. Wise was founded in 1995 and has 80 people on staff in Iceland and around 500 customers worldwide. Wise was chosen Microsoft Country Partner of the year in Iceland in 2017 and is in a group of outstanding partners. Wise is one of 2.800 partners from 115 countries from all over the world. Recognition was given for effective work with Microsoft, innovation and increased customer satisfaction and last but not least for attracting new customers. In Iceland, Wise was awarded as an Outstanding Company by CreditInfo in 2017. The company offers multiple solutions in ERP software for all sizes and types of companies and businesses. FISHING THE NEWS APRIL 2018

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Tri-Pack Plastics launches revolutionary design of CoolSeal seafood packaging system Grimsby based packaging company Tri-Pack Plastics Ltd has received their first order for their ground breaking new design of CoolSeal boxes that they have developed specifically for the seafood sector. CoolSeal – the expanded polystyrene replacement seafood packaging system – is finding increasing favour in the UK and Europe, as visitors to the Seafood Expo Global in Brussels from 24th-26th April, will find out.

ri-Pack Plastics, the manufacturer of the Coolseal system, will exhibit these 100% recyclable polypropylene boxes at the Expo, explaining why users are finding it the right package for environmental and cost saving benefits.

EPS packaging on left with 27 boxes (540 kg) and Cool Seal packaging on right with 30 boxes (566 kg)”

A large Icelandic salmon processor has placed their first container for the revolutionary box designed to hold 25Kg of Head On Gutted salmon which until now have predominantly been packed and shipped in Expanded Polystyrene (EPS) boxes. Tri-Pack Plastics, which boasts over 40 years’ experience in the plastic packaging industry, will be showing the latest version of CoolSeal – an even more user-friendly, smoother edged self-assembly box that is delivered flat and can be erected in just a few seconds. A unique locking system ensures the rigidity when assembled, and the box is just as quick to flatten again for disposal or recycling.

FISHING THE NEWS APRIL 2018

Tri-Pack Plastics founder, Stephen Clarke, commented that ocean pollution by plastic products is a major concern for everybody and is bound to increase when China introduces the so-called Green Wall in 2018 when they will stop importing the worlds contaminated waste. When you consider that China imports almost half of the globally traded plastic waste it is clear that more plastic will have to be recycled rather than being sent for landfill. Tri-Pack Plastics has recognised that instead of the world currently working on a linear economy of Take, Make, Dispose we need to move to a more circular economy of Reduce, Reuse, Recycle in order to exhaust the useful life of plastics. Following this philosophy the new CoolSeal boxes are made from 100% recyclable fluted polypropylene which is a super versatile form of plastic that can be easily recycled thereby making it a much sought after post use form of plastic for the recycling industry.

CoolSeal boxes are moisture resistant, chemically inert, food safe and migration free. As well as performing well at sub-zero temperatures, they are lightweight, competitively priced and offer onward cost savings to the end user. Another added benefit is that all CoolSeal boxes lend themselves to multi-colour print options using food-safe inks via a silk screen printing process which produces bright, sharp, clean colours that shows off company logos and branding requirements perfectly.

As part of the development process an independent comparative study was carried out by Matis in Iceland when a pallet of seafood packed in the new CoolSeal box and a pallet of seafood packed in EPS boxes were sent on a 6 day journey from Iceland to Poland. The trial produced excellent results for the CooSseal box which even surpassed their expectations. The overall conclusion of the trial was that “there is much to gain by using Cool Seal packaging instead of EPS boxes, lower packaging cost, lower transportation cost and more environmental friendly packaging and less carbon footprint. The Coolseal packaging takes less space on a pallet and 30 boxes can be stacked on a pallet instead of 27 EPS boxes.” Because tooling costs for producing Coolseal packaging are very low compared with EPS, Tri-Pack Plastics is able to offer a wide range of standard and non-standard sizes to meet customer requirements. With this in mind a range of smaller boxes to hold from 1Kg to 20Kg of whole fish or fillets has also been developed to meet both wholesale and retail requirements.

The Carbon Footprint & Environmental Study

Despite the environmental and recycling problems associated with Expanded Polystyrene it has remained the go-to product for the distribution of fresh seafood for many years due to the thermal properties that it provides in ambient temperatures. In order to meet the demands of the industry CoolSeal boxes have a unique sealed-edge technology which closes the open ended flutes, trapping air inside that creates a barrier all around the box which helps to insulate the product inside. This process also strengthens the box to increase stacking strength and prevents ingress of fluids, keeping the box hygienic and thus ensuring that products delivered in CoolSeal packaging are of equal quality to products packed in EPS. Stephen Clarke firmly believes that CooSeal products are on the verge of vastly increased sales – driven by ever more stringent packaging regulations and the rising cost, both financial and environmental, of disposal. Tri-Pack Plastics claims that receivers of CoolSeal packaging are making significant savings and that customers are also finding an increasing number of benefits such as savings on storage and transport costs and the elimination of breakages.

Coolseal is a much greener packaging compared with EPS because it takes up less space and you can store more boxes on site and dramatically reduce your carbon footprint. When delivering the packaging to the seafood processor it takes only one truck to deliver the same quantity of Coolseal boxes as it take 5 trucks to deliver EPS boxes thus removing 4 trucks from the road per delivery. On the outbound delivery, for every 3 trucks of seafood filled boxes shipped in EPS you can deliver the same quantity of seafood packed in Coolseal using only 2 trucks thus removing the cost of 1 whole truck for every 3 that you send out. Environment studies are generally dependant on the supply chain between the packaging supplier, the processor and the end user and will not be relevant for each application but an independent Life Cycle Assessment undertaken for a large retailer concluded that for the sustainability impact of packaging for logistic distribution of seafood sold in stores in Belgium “PP with ice is the most sustainable solution” when compared with EPS. Another large Cash & Carry chain in France also undertook a similar Life Cycle Analysis for their seafood distribution and reached a similar conclusion that by using PP for all of their seafood packaging, the business could considerably reduce its environmental impact and by taking an holistic view of all aspects of the supply chain and not just comparing the cost of individual boxes they could reduce their overall spend.

Recycling Because PP is such a sought after commodity in the recycling industry there are a huge number of products that it can be recycled into. Spent boxes can be baled using existing machinery at wholesale stores and sold on for recycling and when flattened Coolseal takes up less than 10% space of EPS enabling a far greater weight to be transported at any time. FISHING THE NEWS APRIL 2018

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REDUCING THE CARBON FOOTPRINT

Eimskip respects the environment and recognizes the effects that climate change could have on society and its business activities and the need for a low-carbon economy. In 1991, Eimskip became one of the first companies in Iceland to establish an environmental policy as a main driver for actions for improved ecological footprint. In recent years, the company has been focusing on reduced emissions, improved waste disposal and has been working on increasing the transparency of its ecological footprint throughout the supply chain. The focus has been on extending the monitoring of emissions and waste from the company’s own activity by collecting electronic data from its supply chain, direct from its emitting assets, and streaming the data automatically to a common data warehouse. Digitization of emission and waste-registration of data from the supply chain through solid data links enables continuous monitoring of measures and provides reliable and transparent information on Eimskip’s environmental accounting. The focus in 2017 was on efficient and solid data information system for legal compliance to environmental laws and regulations. Eimskip’s vessels are now equipped with the newest software technology, enabling the fleet to share compliance information to the fleet management electronically on a daily bases. This makes it possible to continuously support the crew members in their work and guide them through the more complex environmental compliance.

FISHING THE NEWS APRIL 2018

Eimskip has been working on reducing its carbon footprint in the recent years with good results. The accumulated reduction of the company’s carbon footprint in the years 2016 and 2017 was 12.3% compared to the base year 2015, calculated per ton of transported units. The operation of the company’s vessels is the main contributor to its carbon footprint. Eimskip’s aim is further reduction of its footprint in the coming years, with a goal of 40% accumulated reduction in 2030 based on the 2015 numbers. This goal of total reduction is comparable with Iceland’s decision of joining the European Union and Norway in their common goal of 40% reduction of emissions in 2030. In 2017, Eimskip introduced an efficient carbon calculator on its website that enables the company’s customers to study and select the most environmental friendly way of transport, and thereby reduce their own carbon footprint. The calculator uses actual environmental data from Eimskip’s operations. Eimskip will continue focusing on reduced ecological footprint throughout the supply chain. In January 2017 Eimskip signed a contract with a shipyard in China on building two 2,150 TEU ice class Polar Code container vessels with expected delivery in the middle of 2019. The new vessels are built in line with new environmental standards and are designed to be fuel-efficient and environmental friendly.

Gylfi Sigfússon, President and CEO of Eimskip

THE GOAL OF WEEKLY SERVICES REACHED

Eimskip has a rich history in shipping and celebrated its 104th anniversary in January 2018. Eimskip has become globally known for its expertise of handling of temperature-controlled cargo, both as a carrier and a freight forwarder. Eimskip is motivated by its vision to achieve and maintain excellence in transportation solutions and services. Eimskip is operationally and financially strong and is focused on its mission to be a leading transportation company in the North Atlantic with connections to international markets and to be specialized in worldwide freight forwarding services.

agreement with the international shipping company CMA CGM between Halifax, Nova Scotia and Portland, Maine in the US, creates foundation for the weekly services. It is a big step for the company to start weekly service on its Trans-Atlantic route and it opens doors to a new customer base that demands more frequency that can be achieved by weekly services. To further strengthen the company’s foundation and to support the company’s growth, Eimskip has been investing in infrastructure in its home market, e.g. containers, cranes and other equipment.

Eimskip runs an extensive network of 63 offices in 20 countries in four continents and has about 1,850 employees. The company operates 22 vessels in six different liner routes. It also operates chilled and cold storages, dry warehouses and terminals in its market area. In addition, Eimskip operates trucking, distribution and airfreight services.

Eimskip puts emphasis on participating in global seafood exhibitions, e.g. in Boston and Brussels. Eimskip is actively participating in international dialogue and cooperation on the future of the Arctic, through the Arctic Circle conventions.

Eimskip has defined its home market as the North Atlantic, from New England, USA to Northern Norway/Russia. Eimskip diversifies risk by offering both liner and forwarding services. From late 2016 until mid-year 2017, Eimskip strengthened its freight forwarding network with accretive acquisitions of three specialized forwarding companies. Eimskip strives to maintain and improve the strength of its liner services in the North Atlantic, expanding the range of services on the company’s home market and continuously fine-tune its customer services and international forwarding services. In February 2017, Eimskip began offering weekly coastal service in Iceland and as a part of its organic growth strategy, Eimskip strengthened its Trans-Atlantic services by offering new weekly services between Northern Europe and North America in late 2017. Eimskip’s Trans-Atlantic volumes are three times larger than they were in 2009 and in the year 2017, volumes were up 31%. This volume growth, together with a new short-sea

Eimskip highly values its commitment of being a social responsible company. We are working on reducing Eimskip’s ecological footprint and on monitoring and publishing the results. The accumulated reduction of the company’s carbon footprint in the years 2016 and 2017 was 12.3% compared to the base year 2015, calculated per ton of transported units. At the end of last year, Eimskip became a participant of the UN Global Compact, which is the world’s largest corporate sustainability initiative, with more than 12,000 participants in over 160 countries. The future calls for more automation in the transportation industry, e-commerce is growing at a fast pace and there is growing demand for fast deliveries of smaller shipments. Implementation of blockchain into the transportation industry has begun and we have to embrace the changing environment.

Vísir is an established, robust and progressive Icelandic fishery, where all the focus is set on sustainable fishing, hi-tech production and product quality.

Vísir – Premium products and secure delivery Vísir is an established, robust and progressive Icelandic fishery, where all the focus is set on sustainable fishing, hi-tech production and product quality. The company has a long and successful history and has been in the hands of the same family since 1965. Vísir’s fish products are first grade and every effort is put into preserving freshness and quality, starting with the fish being hoisted aboard the boats, and ending up in the hands of the customers. Vísir’s processing house is fully equipped with computerized flowlines. This makes it easier for the company to meet the demands of customers globally and to keep flexibility and security of delivery high.

Alda Áskelsdóttir

Established and with a long history Even though the fishing company Vísir was established 50 years ago, its roots go back to 1930. The company’s founder, Páll Hreinn Pálsson, was raised in Þingeyri where his father, Páll Jónsson, began a fishing operation 88 years ago. Páll Hreinn was young when he started working at sea, as was custom in those days in Iceland. He was eleven when he

FISHING THE NEWS APRIL 2018

first went to sea with his father, and there was no turning back after that. Shortly after that, or in 1943, his father died at sea on-board a new ship he had commissioned in Akureyri and had planned to use alongside the older ship. The older ship later sank after it was rammed near the coast of Great Britain in 1945 where it was transporting fresh fish to Britain close to the end of the war. The family with four children had then lost both the company and the breadwinner. Alongside seafaring, Páll Hreinn started participating very early in the fishing business. Around 1960 he acquired his own ship. That ship sank from under his feet in 1964 but everyone was rescued from the shipwreck. The insurance money received from the accident was the capital used to fund the

purchase of Vísir in Grindavík in 1965. Vísir‘s ships bear the founder’s parents’ names as well as the name of the first ship that his parents had bought in Þingeyri in 1930. The current manager at Vísir, Pétur Hafsteinn Pálsson, is the son of Páll Hreinn Pálsson and the grandson of Páll Jónsson, fishing boat operator from Þingeyri. Under his and his siblings’ control, the company has grown considerably as the operations have undergone significant changes in the last years. “We have emphasized being at the forefront of innovation in fish production. When we decided to consolidate our processing operations in one place instead of four, we decided to go all the way and add technology to both the processing operation and the ships as fast and as well as possible. This enables us to fully meet the demands of the customer in any shape or form,” says Pétur.

Fresh and frozen fish cut according to customer wishes The fresh and frozen fish processing operations at Vísir are equipped with the most advanced filleting machines available today. The waterjet cutting machine combines two important factors: It pin points the pin-bone in the fillet with great precision and cuts it from the fillet. Then it cuts it into the pieces that the buyer requests, whether it is a fillet with skin or without. “We took part in developing this machine with Marel and were part of the trial process. These machines have had a big impact on our entire production process. The automatic pin-bone removal increases both the utilization and the quality considerably. We can also produce a wider variety and more specific produce at the same time as the computer optics calculate the optimization of every fillet taking their size into consideration.”

Pétur Hafsteinn Pálsson, manager at Vísir. Under his and his siblings’ control, the company has grown considerably as the operations have undergone significant changes in the last years.

on sustainability. Long-line fishing are among the most environmental fishing methods, as it does not damage the seafloor and there is no danger of the fishing net getting lost, polluting the sea and disrupting the eco-system.

Premium quality salted fish Alongside the fresh fish production stands the production of salt fish. There Vísir produces every type of salted fish product that the customers require, whether it is flat or filleted, light or dry salted fish. The same principle applies here; the size of the fish determines to which customer each fish is delivered even if it hasn‘t been cut yet. „Of course we lay great emphasis on ensuring both quality and freshness of the produce that we supply. As soon as the fish is hoisted aboard the ship, it is gutted and put on ice. When on land we focus on keeping the freshness as it is being processed, and never relax the quality demands. Part of our quality insurance is making sure that the fish is traceable and when something comes up in the production we are able to react.“ All the fish Vísir delivers is therefore traceable through the production chain down to the fishing path of every ship.

Great flexibility and secure delivery Vísir has five long-line vessels. These are big ships that stay at sea four to five days at a time. „Our uniqueness lies in our specialized fleet and fishing method alongside great flexibility in production and diverse production methods. Our powerful and large long-line vessels render it so that we almost always have fish in stock, no matter the weather. Therefore we can offer our customers good flexibility while securing delivery at the same time. This uniqueness has given us a lot of success and sales are high,” says Pétur. The hi-tech equipment creates more and bigger opportunities than Icelandic fish processors have ever encountered. “I predict a real possibility of all products being packaged in full in Icelandic production houses, just in a few years. The cut is so precise; we can fulfil the wildest imagination of the buyers. That could mean we could skip the middle man, the packaging and transporting. This would benefit both buyers and sellers and last but not least it would be beneficial to the environment.”Vísir lays big emphasis on protecting the environment and

Widespread market Since Vísir can offer a wide variety of products and flexibility, the market is big and there’s no real obstacle for the company to send fish to wherever it wants. “We sell much of ling cod to Scandinavia, frozen and

Since Vísir can offer a wide variety of products and flexibility, the market is big and there’s no real obstacle for the company to send fish to wherever it wants.

fresh fish is delivered to NorthernEurope, including Great Britain, light salted fillets, dry fillets of flat salt fish we sell to Southern Europe and to the USA we deliver parts of our whole fillets. We have not sold much to Asia, but there is nothing preventing us from selling there in the future.” Pétur says Icelandic fish processors have an advantage over others as the fishing and processing are much interconnected. “This is how the arrangement has been for decades. So, when Icelanders started sustainable, responsible fishing with the commencement of the quota system, there was a strong ground to build on in relation to the structure of the fishing, processing and sales. We can map the fishing trip and the sale more or less the whole year through. We have data that tells us where to find the fish at any given moment, when we can increase the fishing and when we should reduce,and so on.” This is part of securing the delivery of the produce to the customer.

Environmental, sustainable and responsible fishing Icelandic fishing businesses have been very successful in regards to environmental issues and protection. There has been fair success in reducing greenhouse gas emission in addition to Icelanders having FISHING THE NEWS APRIL 2018

Vísir is an ambitious fishing business where they strive to do better. The ship fleet is to be completely renewed in the next four years. „Theå first ship will be handed over to us this year; it was enlarged and renovated. Next year we will be handed over a new ship to the fleet, and so on.

and better meet the demands of our customers,“ says Pétur. Every pursued responsible fishing for decades. In 2007 the Icelandic single fish hoisted aboard Vísir‘s ships will be measured in size and government issued a statement that clarified how Icelanders control sorted with a machine and then rationed in the tubs. „This way our sales the fishing around the island and how it is built on the best scientific representatives on land know exactly what kind of fish is going to be knowledge available at any given time. „Vísir is proud to be part of this processed which makes the marketing and selling easier for them. And community, where immense emphasis is put on sustainable fishing. we improve the flow of information to our customers, so they know We know fish is a limited resource and we want to treat it with respect.” exactly what we are fishing.“ Vísir is part of Iceland Responsible Fisheries (IRF). IRF has been certified on Icelandic cod, haddock, coley and golden redfish. This way it is displayed transparently that fishing and fisheries management in Exciting times for fishing businesses Iceland is done in a responsible and recognized way on par with the demands of the Food and Agricultural Pétur says fishing business and processors have seldom or ever Association of the United Nations faced the opportunities that new technology promises. (FAO). The company also “I thought we had reached an end station when we fulfils the demands of the invested in the new computerized machines, but Vísir’s processing house is fully equipped Marine Stewardship we have realized that the opportunities ahead with computerized flowlines. This makes it easier Council (MSC) and is will increase productivity and the quality has certified in traceability never been more spectacular than now in for the company to meet the demands of customers of seafood products whitefish processing. We will of course use globally and to keep flexibility and security from sustainable fish these opportunities to keep our advantage in of delivery high. stock. Vísir is also a part of regards to hi-tech production and the next step Iceland Sustainable Fisheries is to robotize the processing houses alongside the that has among other things renewal of the boat fleet.” been certified on cod, haddock, coley and golden redfish and the ling cod is in the process of being certified.

Vísir at the largest seafood exhibition in the world

New and perfect ships Vísir is an ambitious fishing business where they strive to do better. The ship fleet is to be completely renewed in the next four years. „The first ship will be handed over to us this year; it was enlarged and renovated. Next year we will be handed over a new ship to the fleet, and so on. By doing this we can make our ships larger and more suitable to fishing

FISHING THE NEWS APRIL 2018

For years Vísir has gone to the Seafood Processing Global in Brussels in Belgium. Pétur says it is sort of a harvest festival in the seafood business and an important part in the promotion of the company. „We have a booth where we show what we have to offer. The atmosphere is always great at the exhibition. We meet our existing customers and strengthen ties and meet new customers as well. It is important to show yourself and to see others on the global stage.“

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Smarter Processing – Marel’s automation, robotizing and data management in fish production

Katrín Lilja Jónsdóttir

“I

n order to better meet the demands of the market and compensate for a diminishing supply of labour, fish processing businesses are increasingly prepared to invest in technology too,“ says Stella Kristinsdóttir Marketing Manager for Marel. „At the Seafood Exhibition in Brussels we will emphasize this. Automation, robotizing and Big Data will be our ongoing theme at the exhibition.”

FleXicut a cutting edge technology Four years ago Marel introduced the first FleXicut water-jet cutter to the fishing industry in Brussels. Since then, FleXicut has been dubbed the greatest technical revolution in fish processing since filleting machines came on the market. The first machines were installed in Iceland. “We wanted to begin testing in our own home market to be able to respond quickly. FleXicut has now grown from infancy and we have a very reliable machine and we have managed to grow the market for FleXicut considerably,” says Stella. With the integration of FleXicut, Marel has developed even more innovations to make the processing more automated and efficient. For example, the debut of FleXitrim the new pre-trim flowline and packing robots late last year, marks another new milestone in whitefish processing. The integrated FleXicut’s system not only improves the handling of the fillet but further expands the utilization and the optimization of every fillet. “Since we introduced the first Flexicut, Marel has sold more than twenty systems,” says Stella. The FleXicut is now widely used around Europe but development doesn’t stop there. “In co-operation with salmon producers in Norway, Marel is further developing FleXicut to remove pinbones from pre-rigor salmon.”

Big Data and Industry 4.0 Advances in software contribute greatly to automation in food processing, and factories are becoming smarter as software becomes an even bigger part of the production process. “Interconnected software solutions now control and monitor the whole journey of fish from the sea to the supermarket,” says Sigurdur Ólason, Managing Director of Marel Fish. “As we are entering the next industrial revolution, Big Data and deep-learning are becoming an integral part of state-of-the-art, hi-tech production systems.” Recent advances in software contribute greatly to automation in food processing, and factories are becoming smarter as software becomes an even bigger part of the production process. “The future is in smart processing and data management” says Sigurður and adds that Marel is well prepared for the fourth industrial revolution.

FISHING THE NEWS APRIL 2018

Cutting-edge technology has been in focus at Marel from the day the company was founded, so it’s no surprise that the core of Industry 4.0 and Big Data is already a part of Marel’s DNA. “Artificial intelligence is an important factor and we also see that new product development moves at a much faster pace than before,” he adds. “We welcome this era as we are committed to continuing our role as a pioneer in creating systems and solutions that allow food to be processed in an affordable and sustainable way.”

Data management “It is vital for seafood processors to embrace the automation process and take part in the fourth industrial revolution,” says Stella. She points out obligations that have been put on the food industry, such as traceability to the source. With the global community’s demand on traceability, data management is an increasingly important part of food production. “With the globalization of the food market and new rules and regulations, the traceability of the product is of great importance,” says Stella. “Marel can keep track of all this data and make it easier for businesses to report on their produce. Producers and businesses that have not yet incorporated this new technology will fall behind in the global market.”

No human hands As the cod industry looks to innovate and optimize the value chain, automatic pin bone removal is an important step. Now the first FleXicut systems have also been installed on board freezing trawlers. Marel’s most recent contribution to the revolution of cod processing is the new pre-trim solution and packing robots that were recently introduced as an addition to the FleXicut system. “This means that pretrim can virtually be the last place the fish are touched by human hands,” explains Stella. Marel will demonstrate their new packaging robot at the exhibition in Brussels 24.-26. of April..

An important meeting place Stella says the Brussels Seafood Exhibition is a very important venue for Marel. “It’s an important window into the global community. We can meet new business partners and strengthen the relationship with our existing partners.” The Brussels exhibition is one of the largest. “It is the only venue where you can expect to meet everyone,” she says. Marel emphasizes the importance of easy communication with the costumer. Therefor a member from every corner of their sales team will be present at the exhibition. “We will have a staff of around 60 people on-site, so visitors will not be in any trouble finding someone that speaks their language.”

Stella KristinsdĂłttir, Marketing Manager for Marel, says it is vital for fish producers to get ready for Big Data and the Industry 4.0.

FleXitrim, the newÂ pre-trim flowline and packaging robots mark another milestone in whitefish processing. The machine packages the fillets into styrofoam boxes. The packaging robot will be on display at the Brussels Expo.

Marels FleXitrim water-jet cutter was a revolution in fishing industry. Marel will exhibit their new FleXitrim flow line at the Brussel Expo in 2018. FISHING THE NEWS APRIL 2018

World-class product – Fishing the News got a hold of the marketing director of the fish division of processing systems company Opal Seafood ehf., Linda Hannesdóttir, and spoke to her about a remarkable processing of salmon.

Elín Bragadóttir

Right temperature through every stage Opal Seafood is a small family-owned company situated in Hafnafjörður in Iceland. “We work with traditional craftsmanship passed down by three generations” says Linda. The ingredients used are all natural and of the highest quality. This attention to every detail during production guarantees a refined product that is easily recognized by its look and taste. “The salmon we use is, always of the highest quality and very fresh”. It is farmed in Iceland and processed shortly after being harvested. “The proximity to the source, gives us the possibility to capture the freshness at early stage and guarantee healthy and very tasteful products” The end product is guaranteed “never frozen”. We also offer other farmed species, such as Arctic Char and organic Rainbow Trout.  Other species that we use are mainly wild, such as the Haddock, Cod, Greenland halibut, Mackerel and Herring, are caught on the coast of Iceland and brought in the next day for transformation. Smoking fish consists, basically, of different stage of temperature controlled processes. Our products are carefully controlled at the right temperature through every stage of filleting, salting and smoking. After smoking it is critical to bring down the temperature as quickly as possible, as to avoid certain strains of pathogen development. Finally, every filet ant every slice is controlled. “We offer many different forms and shapes, as we have developed different slicing and portioning, which is made by hand”. For example, the hand slicing offers to client’s different thickness, shapes, amount of fat left on slice and of course the size. All this ensures that when our customers buy an Opal Seafood product it meets the highest requirements. “We pay attention to every detail” says Linda. From the quality control of the fish

FISHING THE NEWS APRIL 2018

Linda Hannesdóttir

at its reception, to the packing of every slice of salmon, the product goes through a rigorous inspection to create the best final product. This applies both to quality and presentation. Our products are filleted by hand for a beautiful looking and best quality fillet. Our products are made by hand. They are hand filleted, salted by hand, suspended by a hand to ensure vertical smoking, sliced or portioned by hand and the final presentation is made by hand as well.

Siggi Hall (Television celebrity cook and author of various cookbooks): “The vertically smoked salmon from Johannsson-Smokehouse is a world-class product; that I can promise. I have travelled to the greatest chefs throughout the world and made them taste it – they all agree that it is fantastic”

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In the future HB Grandi aims to reduce its carbon footprint even more than it already has.

Towards a greener, safer future – HB Grandi treats Icelandic fish stocks with care through recycling and sustainable fishing

H Katrín Lilja Jónsdóttir

FISHING THE NEWS APRIL 2018

B Grandi prides itself in taking good care of the natural resource it bases its business on. One of the company’s slogans is “In harmony with nature”, which is truly a focus of its employees. For years sustainable fishing has been important for HB Grandi. Iceland’s Ministry of Fisheries and the industry as a whole have contributed greatly to the fact that the Icelandic

to reduce its greenhouse gas emissions by 9.8%. „It is our responsibility to take care of the environment as well as the society around us,“ says Hildur. „Without the two we’d be unable to operate.“ HB Grandi has been renewing their fishing fleet in the last few years. The company has grown considerably in the last decades both organically as well as through consolidation, which has increased its share of the quota. But as HB Grandi is renewing its fleet, the vessels get fewer and more hi-tech. The new vessels leave a considerably smaller carbon footprint.

Sustainable energy With the renewal of the fleet, HB Grandi made the decision to move away from Heavy Fuel Oil (HFO), since the use of HFO leaves a larger carbon footprint than the use of alternatives. “Ships that use HFO also need special equipment which is not installed in the new vessels,” says Svavar Svavarsson, Chief Business Development Officer at HB Grandi. He adds that in addition to taking the step away from the use of HFO on the vessels, their on-land fishmeal production is no longer reliant on HFO either. They are operated on electricity. „And if there is any need to deviate from that, the factories use gas oil instead.“ Iceland generates almost all of its energy from renewable sources, mainly from hydroelectric and geothermal power plants. The energy is sustainable and HB Grandi wants to use that to their advantage. “We are working towards switching to more environmentally friendly energy. So, using electricity in our production on land really makes a difference,” says Hildur. “Our ships are connected to electricity when in harbour, which saves energy and pollutes less,” says Hildur. “To connect vessels to electricity when in harbour is a huge matter for Iceland as a whole,” says Svavar. It reduces sound pollution and increases the air quality around the harbours as well.

Great results with new software Since 1990 the Icelandic fishing industry has been very aware of environmental issues and HB Grandi is no exception. “In the last three decades we have been able to reduce greenhouse gas emissions by 40%,” says Svavar. “And we’re not stopping there. We plan to do better. I foresee us getting to 60% or even higher.” In 2015 HB Grandi started developing a dashboard covering all environmental metrics of the company. “It gives us both operational and environmental benefits. Our employees can monitor the use of oil, electricity, hot and cold water, the recycling of waste and more environmental factors on sea and land, in real time and over a longer period,” says Svavar. A part of renewing the fishing fleet has been to put new software to use. The vessels are now all equipped with software solutions that make it easier for the crews to find fish at sea. “This means shorter fishing expeditions and less fuel used,” Hildur points out.

Answering the demands fishing stock is in great shape. „We need to take care of the fish stocks; it’s in our best interest. It’s in everyone’s best interest in fact,“ Hildur Hauksdóttir, Project Manager at HB Grandi, states a-matter-of-factly. „The fishing stocks around Iceland are much better off now than a few decades ago.“

Decrease in carbon footprint But sustainable fishing is not the only way to contribute to responsible fishing. Fishing vessels pollute and HB Grandi is actively decreasing the carbon footprint that its business leaves on the environment. “About 95% of the greenhouse gas emissions from our business come from the fishing fleet,” says Hildur. Between 2016 and 2017 HB Grandi was able

HB Grandi sorts all waste from its operations, be it on land or at sea. This includes plastic, metal, wood, paper and over 20 other different categories of waste. “This of course does not include fish waste as every part of the fish is utilized in the production,” adds Hildur. With new smart solution software, it can keep track of everything that goes to waste in its business. “The demands for recycling from both the global and local communities are getting louder. We need to stay in line with these demands,” says Svavar. “We consider it a part of being a responsible company.” HB Grandi has already installed smart recycling containers in all of their three operating locations in Iceland, Hildur comments. “We are now recycling 70% of our waste.” She says that employees have a very positive attitude towards this new environmental policy. “The crews on FISHING THE NEWS APRIL 2018

Security standards are high on-board HB Grandi‘s ships. HB Grandi is working towards reducing accidents even more. On land accidents are the focal point now, and in collaboration with other fisheries in Iceland a promotional booklet has been published.

the ships want to have a say in where and how it is best to sort the waste on-board the ship.” Svavar adds that the employees that operate the recycling on land also play an enormous part in the great success HB Grandi is having with its new recycling policy. “We want to reduce how much goes to landfill,” says Svavar.

Safety in every operation As HB Grandi focuses on reducing their carbon footprint, the company also holds its employees’ safety dear. Svavar says that discussion about seafarer safety has increased over the years as well as the safety of the employees working on land. The safety of fishermen has been thoroughly improved since 1985 in Iceland, when it was demanded that every fisherman take a special course on safety before going to work at sea. The MSSTC (Maritime Safety and Survival Training Centre) has contributed to a considerable decrease in the number of serious accidents at sea in recent years.

Recycling has become a big part og HB Grandi‘s identity. All waste is recycled and smart containers, recently put into service, give data on waste in real time and over a longer period, giving valuable information on waste and consuption.

FISHING THE NEWS APRIL 2018

The accidents on land have now become more of a focal point. “We opened up a new position and hired a head of safety to assess and improve safety in all operations of the company,” says Svavar. HB Grandi now records every accident and every near accident with the aim of preventing accidents in the future. Most accidents happen on land and involve sharp objects. “In cooperation with other fisheries companies we have published a promotional booklet about safety on land,” says Svavar.

A gateway to the global community Svavar says HB Grandi looks forward to take part in the Brussels Seafood Expo in April. “We are very excited to meet our loyal customers once again as well as meeting some new ones.” The company´s booth is located in hall 6, booth 6-815. “It is so important to be visible to the global community and the Brussels Seafood Expo is one of the largest windows to the world in the seafood business.”

Seafood is our heritage, our livelihood and our future. Conservation and sustainable use of marine resources is at the very heart of fisheries management in Iceland.

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Wise » Borgartún 26, Reykjavík » Hafnarstræti 93-95, Akureyri » Iceland Tel.: + 354 545 3200 » sales@wise.is » wise.is

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Wise » Borgartún 26, Reykjavík » Hafnarstræti 93-95, Akureyri » Iceland Tel.: +354 545 3200 » sales@wise.is » wisefish.com

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VĂsir is an experienced yet innovative fishing company, which operates exclusively long-line vessels and runs its state-of-the-art processing facilities in GrindavĂk, one of the most vibrant fishing towns in Iceland. VĂsir offers a rich variety of premium groundfish products and serves a broad group of demanding customers from all over the globe. We look forward to seeing you at booth 839-4 in Hall 6 at the Seafood Expo in Brussels.

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