Sales Representative Media Plan
1.0 Executive Summary The Mining Business Development | Opportunities (mBDBO) media platform provides a global advertising, marketing, commerce and news network for mining entrepreneurs, investors, suppliers, experts, and other professionals in the field of business development.
1.0 Executive Summary (continued) The mBDBO media platform core element consists of initially a free daily digital newsletter and a free monthly digital magazine service for distribution to existing Linkedin group(s). This is an expansion project that is applicable to groups within the Mining Industry Professionals community.
1.1 Objectives 1. 15,000 paid subscribers by the end of the second year of operation. 2. 16 contracted advertisers per daily newsletter by end of first year of operation. 3. 30 contracted advertisers per monthly magazine by end of first year of operation.
2.0 Newsletter Revenue Model Monday - Friday (5 business days a week) Newsletters
Linkedin mBDB|BO Group Members 15,000 Group Manager (GM) responsible for Advertising/Sales)
Identify and Contract Advertisers
16 Advertising Positions/Space per Newsletter
2.0 Newsletter Revenue Model Monday - Friday (5 business days a week) Newsletters
Linkedin mBDB|BO Group Members 15,000 Group Manager (GM) responsible for Advertising/Sales)
Identify and Contract Advertisers
16 Advertising Positions/Space per Newsletter
CP M
Mining Business Developm X ent | CPM COST PER ADVERTI CAMPAI Per Opportunit FACT THOUSAN SING GN Mo ies OR D RATE RATE nth (mBD|BO)
Group Members 15,000
1,000
$5
$75
5
$375
15,000
1,000
$4
$60
10
$600
15,000
1,000
$3
$45
20
$900
2.1 Newsletter Revenue Model CPM Formula CPM CHART Mining Business Development | Opportunities Group Members REACH
CPM FACTOR
COST PER THOUSAND
ADVERTISING RATE
X Per Month
CAMPAIGN RATE
15,000
1,000
$5
$75
5
$375
15,000
1,000
$4
$60
10
$600
15,000
1,000
$3
$45
20
$900
Standard Advertising Industry CPM Formula C = Cost P = Per M = (Roman Number) Thousand
2.1 Newsletter Revenue Model CPM Formula CPM CHART Mining Business Development | Opportunities Group Members REACH
CPM FACTOR
COST PER THOUSAND
ADVERTISING RATE
X Per Month
CAMPAIGN RATE
15,000
1,000
$5
$75
5
$375
15,000
1,000
$4
$60
10
$600
15,000
1,000
$3
$45
20
$900
Standard Advertising Industry CPM Formula C = Cost P = Per M = (Roman Number) Thousand Example: The Alpha Conveyor Belt Company advertisement is display in the newsletter 5 days a week (daily) for 4 weeks
The per month Campaign fee for one Advertiser to advertise 5 days a week for 4 weeks
2.1 Newsletter Revenue Model CPM Formula CPM FORMULA Mining Business Development | Opportunities Group Members REACH
CPM FACTOR
COST PER THOUSAND
15,000
1,000
$5
$75
5
$375
15,000
1,000
$4
$60
10
$600
15,000
1,000
$3
$45
20
$900
X ADVERTISING Per RATE Mont h
CAMPAIGN RATE
Standard Advertising Industry CPM Formula C = Cost P = Per M = (Roman Number) Thousand
15,000 (Mining Business Development | Opportunities Group Members REACH)
2.1 Newsletter Revenue Model CPM Formula CPM FORMULA Mining Business Development | Opportunities Group Members REACH
CPM FACTOR
COST PER THOUSAND
15,000
1,000
$5
$75
5
$375
15,000
1,000
$4
$60
10
$600
15,000
1,000
$3
$45
20
$900
X ADVERTISING Per RATE Mont h
CAMPAIGN RATE
Standard Advertising Industry CPM Formula C = Cost P = Per M = (Roman Number) Thousand
15,000 (Mining Business Development | Opportunities Group Members REACH) Per 1,000 (members)
2.1 Newsletter Revenue Model CPM Formula CPM FORMULA Mining Business Development | Opportunities Group Members REACH
CPM FACTOR
COST PER THOUSAND
15,000
1,000
$5
$75
5
$375
15,000
1,000
$4
$60
10
$600
15,000
1,000
$3
$45
20
$900
X ADVERTISING Per RATE Mont h
CAMPAIGN RATE
Standard Advertising Industry CPM Formula C = Cost P = Per M = (Roman Number) Thousand
15,000 (Mining Business Development | Opportunities Group Members REACH) Per 1,000
*
$3.00 (advertising fee to reach every 1,000 members)
2.1 Newsletter Revenue Model CPM Formula CPM FORMULA Mining Business Development | Opportunities Group Members REACH
CPM FACTOR
COST PER THOUSAND
15,000
1,000
$5
$75
5
$375
15,000
1,000
$4
$60
10
$600
15,000
1,000
$3
$45
20
$900
X ADVERTISING Per RATE Mont h
CAMPAIGN RATE
Standard Advertising Industry CPM Formula C = Cost P = Per M = (Roman Number) Thousand
15,000 (Mining Business Development | Opportunities Group Members REACH)
Per 1,000
*
$3.00
$45.00
(advertising fee to reach every 1,000 members)
(advertising fee to reach all 15,000 members)
=
2.1 Newsletter Revenue Model CPM Formula CPM FORMULA Mining Business Development | Opportunities Group Members REACH
CPM FACTOR
COST PER THOUSAND
15,000
1,000
$5
$75
5
$375
15,000
1,000
$4
$60
10
$600
15,000
1,000
$3
$45
20
$900
X ADVERTISING Per RATE Mont h
CAMPAIGN RATE
Standard Advertising Industry CPM Formula C = Cost P = Per M = (Roman Number) Thousand
15,000 (Mining Business Development | Opportunities Group Members REACH)
Per 1,000
*
$3.00
$45.00
(advertising fee to reach every 1,000 members)
(advertising fee to reach 15,000 members)
=
*
20 (the number of times an advertisement is displayed per month per advertiser)
[Frequency] Example: The Alpha Conveyor Belt Company advertisement is display in the newsletter 5 days a week (daily) for 4 weeks
2.1 Newsletter Revenue Model CPM Formula CPM FORMULA Mining Business Development | Opportunities Group Members REACH
CPM FACTOR
COST PER THOUSAND
15,000
1,000
$5
$75
5
$375
15,000
1,000
$4
$60
10
$600
15,000
1,000
$3
$45
20
$900
X ADVERTISING Per RATE Mont h
15,000
Per 1,000
Standard Advertising Industry CPM Formula C = Cost P = Per M = (Roman Number) Thousand
20
(Mining Business Development | Opportunities Group Members REACH)
CAMPAIGN RATE
$45.00
$3.00
*
(advertising fee to reach every 1,000 members)
=
(advertising fee to reach 15,000 members)
*
(number of times an advertisement is displayed per month per advertiser)
$900 =
The per month Campaign fee for one Advertiser to advertise 5 days a week for 4 weeks to reach 15,000 members
2.1 Newsletter Revenue Model CPM Formula CPM FORMULA Mining Business Development | Opportunities Group Members REACH
CPM FACTOR
COST PER THOUSAND
15,000
1,000
$5
$75
5
$375
15,000
1,000
$4
$60
10
$600
15,000
1,000
$3
$45
20
$900
X ADVERTISING Per RATE Mont h
Opportunities Group Members REACH)
Per 1,000
Standard Advertising Industry CPM Formula C = Cost P = Per M = (Roman Number) Thousand
20
15,000 (Mining Business Development |
CAMPAIGN RATE
$3.00 (advertising fee to = * reach every 1,000 members)
$45.00 (advertising fee to reach 15,000 members)
*
(number of times an advertisement is displayed per month per advertiser) Example: The Alpha Conveyor Belt Company advertisement is display in the newsletter 5 days a week (daily) for 4 weeks
=
$900 The per month Campaign fee for one Advertiser to advertise 5 days a week for 4 weeks
2.2 Newsletter Revenue Model Plan CPM FORMULA Mining Business Development | Opportunities (mBD|BO) Group Members REACH
CPM FACTOR
COST PER THOUSAND
ADVERTISING RATE
X Per Month
CAMPAIGN RATE
15,000
1,000
$5
$75
5
$375
15,000
1,000
$4
$60
10
$600
15,000
1,000
$3
$45
20
$900
Summary Example: Alpha Conveyor Belt Company contacts the mBD|BO group manager about promoting its products to the 15,000 mBD|BO members. The group manager sells Alpha advertising 1 advertising space to appear for 20 days on the mBD|BO newsletter. i.e. 5 days a week for 4 weeks for a fee of $900 in the mBD|BO newsletter.
3.0 Revenue Distribution Breakdown: From a Single Advertiser Example: Alpha Conveyor Belt Company contacts the mBD|BO group manager about promoting its products to the 15,000 members. The group manager sells Alpha advertising space on the mBD|BO newsletter. Alpha advertisers it’s conveyor belts 5 days a week for 4 weeks for a fee of $900 in the mBD|BO newsletter.
Gross Revenue From Single Advertiser per month: $900 Revenue Distribution Breakdown:
â—? Sales Rep
= 15% $125
3.1 Revenue Distribution Projection: From a Single Newsletter Example: Alpha Conveyor Belt Company contacts the mBD|BO group manager about promoting its products to the 15,000 members. The group manager sells Alpha advertising space on the mBD|BO newsletter. Alpha advertisers it’s conveyor belts 5 days a week for 4 weeks for a fee of $900 in the mBD|BO newsletter.
Gross Revenue Projection: From a Single Newsletter ● 1 Newsletter has 16 advertising positions per month ● 16 positions/advertisers x $900 = $14,400 per month ○ Sales Rep = 15% $2,160
3.2 Revenue Distribution Projection: From 10 Newsletters
Gross Revenue Projection: From 10 Newsletters ● Number of advertising positions for 10 Newsletter per month - 160 advertising positions ● 160 positions/advertisers x $900 = $144,400 per month ○ Sales Rep = 15% $21,660
4.0 Revenue Projection: Mining Industry Professionals Communities Magazine
Alpha Conveyor Belt Company contacts the Mining Industry Professional Community (MIP) manager about promoting products to 460,000 members.
Mining Business Development | Opportunities Group Members REACH
CPM FACTOR
COST PER THOUSAND
ADVERTISING RATE
X Per Month
CAMPAIGN RATE
460,000
1,000
$0.50
$230
20
$4,600
The group manager sells Alpha advertising space on the MIP magazine. Alpha buy advertising space to display a full page 4 color advertisement for 30 days (20x per month) for a fee of $4,600.
4.0 Revenue Projection: Mining Industry Professionals Communities Magazine The group manager sells Alpha advertising space on the MIP magazine. Alpha advertises a full page 4 color display ad for 30 days for fee of $4,600. Mining Business Development | Opportunities Group Members REACH
CPM FACTOR
COST PER THOUSAND
ADVERTISING RATE
X Per Month
CAMPAIGN RATE
460,000
1,000
$0.50
$230
20
$4,600
Alpha Conveyor Belt Company contacts the Mining Industry Professional Community manager about promoting its products to the 460,000 members.
Gross Revenue Projection: MIP Community Magazine ● Advertising positions for 1 monthly magazine - 30 Advertising Positions ● 30 positions/advertisers x $4,600 = $138,000 per month ○ Sales Rep = 15% $20,700
Questions and Answers How do I execute and finalize a sale? ● Marketing/Sales letter are pre-made and ready to send directly through Linken platform When do I get paid? ● Accounts/Sales will be paid Thursday of the same week. Credit Card processing takes 24 hours. Sales on Friday will be processed and paid the following week. How do I can pitch the Advertising space? ● In this case, positioning is more important than size. See media Kit https://goo.gl/zrd7SQ See Newsletter https://goo.gl/3R8rEg ● 1st Position BANNER: Kalimpact [$900] ● 2nd Position THUMBNAIL: Naylor [$375] ● 3rd Position FULL PAGE: Hallet Dock [$600] ● 4th Position BCARDS: Mining Biz Logo , Linkedin logo [$175 each] The positions are repeated down the newsletter page until 16 positions are filled. Once I make the sale, what are the terms for collecting payment and payment terms? ● You can take payment over the phone or you can send out an e-invoice (built in credit card link) with terms for full payment upfront. ● Once card is charged, it takes 24 hours to process and you are paid the same Thursday pending 24 hours.
5.0 Projected Revenue MIP Membership