2 0 2 0 - 2 0 21
Fall Creek Breeding Happy Consumers.
Cristina Palomo, Assistant Breeder, and Jordy McCornack, Assistant Breeder, recording field data at the Fall Creek Oregon research farm.
Choosing Varieties.
F A L L
C R E E K
B R E E D I N G
Fall Creek Breeding. Developing Tomorrow’s Varieties for Growers.
12
Ultimately, what matters most is how satisfied consumers are with the berries they buy. Right now, research shows they are dissatisfied far too often. Imagine if consumers had extraordinary eating experiences. How much would demand increase? This is precisely why we stay focused on developing blueberry varieties that significantly improve the eating experience. And varieties that deliver greater proficiencies in growing, harvest, storage and packaging.
For 40+ years, Fall Creek has focused on bringing new blueberry varieties to the leading blueberry growers. We breed our own varieties in addition to working closely with some of the best public and private breeding programs. Our goal is simple – focus on the success of our customers. Our expanded global breeding program includes three Research & Development facilities spanning all chill zones. We also have exceptionally talented and experienced breeding and applied research teams with scientists and technicians at all three facilities. Building our expansive program and teams shows the commitment we have made to the industry and to the future.
Making your variety selections may seem overwhelming. Rest assured, the variety offerings in this catalog are some of the very best varieties available today. Our Sales & Technical Support Team members are ready to help guide you through these decisions. They are the professionals working with growers daily. They know these varieties well and have lots of insights and expertise to bring to your projects. Talk to them early to take advantage of their knowledge.
Fall Creek Breeding. The Difference. Fall Creek’s commitment is unsurpassed when it comes to bringing tomorrow’s varieties. We’re actively developing new varieties for every environment where blueberries can be grown. We also conduct 1,000s of consumer evaluations and berry storage trials. Additionally, every variety we advance goes through vigorous trialing in plant performance, post-harvest qualities and more. We also have a unique advantage. With a long history and a global sales and technical team serving growers around the world, we are keenly aware of the challenges growers face now and in the future. From labor shortages, increasing harvest costs, technology advancements, emerging consuming market locales and more, we stay centered on meeting these challenges. We believe many of these looming challenges will be met with improved varieties. One thing is for sure - new challenges will drive our breeding innovation. At Fall Creek, we’re committed to continually innovating to meet these challenges. ©©2020 2020Fall FallCreek CreekFarm Farm& &Nursery, Nursery,Inc. Inc.
Fruit firmness testing.
Meet Our Resaerch & Development Team
Dr. Paul Sandefur Blueberry Breeder, Fall Creek U.S.
Cristina Palomo Assistant Breeder, Fall Creek Europe
www.fallcreeknursery.com www.fallcreeknursery.com
Dr. Patty Rodriguez Blueberry Breeder, Fall Creek Mexico
Jordy McCornack Assistant Breeder, Fall Creek U.S.
Francisco Tirado Applied Research Fall Creek Europe
