Beef Business July 2011 by Saskatchewan Stock Growers Association

Beef Business Beef Business ‘

Saskatchewan’s largest circulated industry magazine Saskatchewan`s Premiere Cattlecattle Industry Publication September 2010cattle industry magazine Saskatchewan’s largest circulated ‘

July 2011 May 2010

In This Issue: WBDC Cost of Production Study Pg. 8 Annual Feedlot Directory Pg. 19 Weedon Ranch - 2011 TESA Winners Pg. 26 2011 Convention News Pg. 35

A Saskatchewan Stock Growers Association Publication Publication Mail Agreement #40011906

Working for Producers

Contents

Beef Business

Cover photo courtesy of Daryl Nazar, Ducks Unlimited Canada

A Proud Saskatchewan Tradition Since 1913

A Saskatchewan Stock Growers Association (SSGA) Publication General Manager: Chad MacPherson Administrative Assistant: Wilma Switzer Box 4752, Evraz Place, Regina, SK S4P 3Y4 Tel: 306-757-8523 Fax: 306-569-8799 email: ssga@sasktel.net OR ssga.admin@sasktel.net Website: www.skstockgrowers.com

Industry News 6

Canada Wins First Round at WTO

Feed Grain Price Volatility - the Wild Card for the Second Half of 2011

Larger Ranches Most Profitable in 2010 - WBDC Study

Japan, South Korea and Mexico - Still on the Post-BSE To Do List

Saskatchewan Live Cattle Trade

Mid Year Price Summary

Regina Retail Meat Price Survey

Feedlot Directory

Editor: Jim Warren Tel: 306-569-9389 email: jwarrenconsulting@gmail.com Advertising Sales - Tracy Cornea Tel: 306-693-9329 Fax: 306-692-4961 email: tracy.cornea@gmail.com

Markets and Trade

Subscriptions - Wilma Switzer Box 4752, Evraz Place, Regina, SK S4P 3Y4 Tel: 306-757-8523 Fax: 306-569-8799 email: ssga.admin@sasktel.net Subscription Rate: 1 yr $26.50 (GST included) Published 6 times per year

Feature 26

Weedon Ranch - Saskatchewan’s 2011 TESA Recipient

Science and Production 30

Caution Advised When Custom Grazing or Custom Feeding Your Livestock

Where’s the Beef? Active Missing Livestock Files

Association News and Reports 33

A Report from the SSGA President

Roy Rutledge Honoured by Livestock Marketers

A Report from the SSGA General Manager

SK PCAP - How to Give a Hoot - Beneficial Management Practices for Burrowing Owls

Calendar of Events

Advertiser Index

Stewardship

Did you know that the SSGA is Saskatchewan's oldest agricultural association? cycle This M a

Ple as

zin ga

Design and Layout - Jackson Designs Candace Schwartz Tel: 306-772-0376 email: cjacksondesigns@gmail.com Prairie Conservation Action Plan (PCAP) Manager: Michelle Clark Box 4752, Evraz Place, Regina, SK S4P 3Y4 Tel: 306-352-0472 Fax: 306-569-8799 email: pcap@sasktel.net SSGA reserves the right to refuse advertising and to edit manuscripts. Contents of Beef Business may be reproduced with written premission obtained from the SSGA Editor or Manager and proper credit given to the Saskatchewan Stock Growers Association. Articles submitted may not be the opinion of the Association. SSGA assumes no responsibility for any actions or decisions taken by any reader from this publication based on any and all information provided. Publications Mail Agreement #40011906 Return undeliverable Canadian addresses (covers only) to: Saskatchewan Stock Growers Association Box 4752, Regina, SK S4P 3Y4

Contributors Chad MacPherson Harold Martens Leanne Thompson

Jim Warren Cam Wilk

This magazine is printed on paper that is comprised of 50% recycled paper and 25% post-consumer waste. It is acid-free, elemental chlorine-free and is FSC certified

JULY 2011

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Industry News Canada Wins First Round at WTO Somebody spilled the beans. A number of media outlets have reported that a confidential preliminary ruling of the WTO has been made in favour of Canada and Mexico in their dispute against US mandatory Country of Origin Labeling (mCOOL or COOL). Assuming the reports are correct, it does not necessarily mean Canadian cattle producers are entirely out of the woods with respect to COOL, since there is an appeal process that comes into play following a preliminary decision – but it is still a positive first step. According to Daily Report, a WTO Panel has ruled that COOL did not fulfill the official US objective of helping to inform consumers of the origin of meat, therefore violating WTO Technical Barriers to trade regulations. According to the WTO, technical regulations cannot be more onerous than necessary to fulfill a legitimate objective. The ruling acknowledged Canada’s key complaint with COOL whereby the US origin label only applies to animals born raised and slaughtered in the US, denying that designation to beef derived from animals exported to the US as feeders or for slaughter. The Panel also paid attention to Mexico’s argument that COOL wasn’t capable of achieving what it was ostensibly designed to do. Different marketers in the beef chain are subject to different rules regarding labeling. For example, meat in restaurants and some stores does not have to be labeled and can be comingled. In addition, cuts from the same animal processed in the same slaughterhouse have different labeling requirements. The Mexican position states, “No reasonable person could conclude that the COOL measures provide accurate or clear information to consumers” Canadian Cattlemen’s Association (CCA) President Travis Toews has acknowledged that the WTO ruling was indeed handed down on May 20, although the contents will not be officially released until August.

Toews told producers attending the Saskatchewan Stock Growers Association (SSGA) Annual Convention in Swift Current that CCA officials and the lawyers acting for Canada on the case had been sworn to secrecy and could not comment on the contents of the ruling until it is made public by the Panel. What Toews did do during his address to the convention on June 6, was tell producers how the dispute has evolved since the fall of 2008 when the interim COOL rule was implemented. Toews stated that COOL has been a major preoccupation of the Canadian Cattlemen’s Association since it came into effect, taking up considerable resources in time and expense. “When the interim rule was implemented in the fall of 2008,” said Toews, “We lost from 75 to 80% of the slaughter plants in the US that took Canadian cattle. For a period of time the situation became almost equivalent to BSE in terms of its impact. We estimated at that time that mCOOL was costing Canadian cattle producers $90 a head, which was very significant.”

to where some weeks, when supplies are particularly tight, we haven’t felt that much of an effect. However, given the average US basis difference over past months, we have calculated that COOL still costs producers between $35 and $30 a head.” While tight beef supplies may have encouraged US packers and marketers to eat some of the cost and hassle associated with COOL, Toews does not believe that situation will hold into the longer term. “We know this, when supplies become burdensome again we will see those spreads widen -- with certainty that will happen.” Toews explained that the Canadian government’s decision to launch the WTO challenge followed upon the strong urging of the CCA. In addition, the CCA provided the initial research and analysis required to make the Canadian case. The CCA is preparing for the next stage of the WTO process, the advocacy phase, which will commence following

In early 2009 the US Administration implemented the final rule on COOL, which had some flexibility built into it, allowing approximately half of the plants to reopen to Canadian cattle, albeit on specific days of the week. “That alleviated the pain to a degree,” said Toews, “It probably cut that loss in half to $45 a head.” However, the more liberal interpretation provided by the final rule was challenged by Barack Obama’s new Secretary of Agriculture, Tom Vilsack, who indicated his department would push for tighter restriction more in line with the interim rule. According to Travis Toews, “Since then, tight supplies in both Canada and the US have reduced the loss due to COOL

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JULY 2011

Industry News the release of the preliminary report in August. “We will be working with our US counterpart, the NCBA [National Cattlemen’s Beef Association], and the American Meat Institute on a solution that would be acceptable to the Canadian industry and acceptable and minimally disruptive to the US industry,” said Toews. Toews stressed that the Canadian industry is not calling for the blanket repeal of all COOL regulations: “We have been meeting with people in the US who support COOL for products like peanuts or spinach and we don’t have a problem with that,” stated Toews, “Our concern has not been with the fact that Canadian beef products are labeled Canadian going into the United States, our concern is the way this program deals with live cattle born in Canada and subsequently processed in the US. It is that part of the rule, a very narrow part of the rule, that we believe is inconsistent with our Canada-US trade agreements. It is that portion of the rule that requires segregation at the processing plants, the feed yard and elsewhere along the supply chain.” B

Feed Grain Price Volatility

the Wild Card for the Second Half of 2011 We’re heading for a “food fight” this fall between livestock feeders, ethanol processors and the food industry according to commodity market observers quoted in Bloomberg News on June 20. Closer to home, high feed grain prices in North America were cited by Canadian Cattlemen’s Association President, Travis Toews, as a source of continuing uncertainty for Canadian cattle producers.

prices higher than mid-June’s Chicago level of $6.60 a bushel. Dire weather in the US mid-west in early June caused prices to fall from a May range of closer to $7.00. Since then, drought has been creeping into the southern regions of the US cornbelt and fields in more northerly areas are now waterlogged. If recent bad weather significantly reduces yield forecasts things could get hairy.

“Uncertainty about where feed grain prices are headed is an element of risk that has helped defer expansion of the North American cow herd,” said Toews in his address to the Saskatchewan Stock Growers Convention on June 6. “It is a factor this year and I predict it will continue to be for the next number of years.”

According to Jean Bourlot, head of global commodities trading at London, UK-based UBS AG, “There is a storm developing in agriculture. If we have the slightest disruption in any part of the world, the effect on price will be considerable.”

Toews identified the ethanol industry as a significant contributor to escalating feed grain prices. “Here in North America,” said Toews, “we have a new competitor for feed grains, the ethanol industry -- a competitor that is subsidized through legislated mandates for their product. In a year of shortage, it will be very difficult for the livestock sector to outbid the corn and grains-based ethanol industry in North America. This year the US ethanol industry is expected to consume in the neighbourhood of 40% of the US corn crop. That is significant – that’s a massive consumer.” Toews added, “My expectation is that we are going to continue to have volatility in feed grain prices. And certainly, if you can offset and lay off some of that risk over the coming months, it is probably a good move.” Despite the fact global corn production is expected to rise by 5.6% in 2011 – 2012, increased consumption and demand are expected to keep supplies tight and drive

JULY 2011

In the wake of fears about lower than expected US production, the commodities gurus at some Wall Street firms, like Morgan Stanley, are predicting prices in the US $9.00 range. An ocean away from the rarefied atmosphere of Wall Street, international traders at UBS AG are still counting on a more conservative long term price range of US $6.00 - $7.00, despite Bourlot’s words of caution. Two other analysts cited by Bloomberg predict higher prices, should poor growing conditions affect the US crop, of $8.00 - $8.50 a bushel this fall. Increasing corn consumption in China is also adding to demand. It is expected that any increase in global corn and cereal grain production will be overwhelmed by anticipated growth in Chinese consumption in 2011. So while feed grain price volatility appears to be the flavour of the month for commodities pundits, the handicappers have identified one element of stability which is that it is one-way volatility - prices won’t be coming down. B

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Industry News Larger Ranches Most Profitable in 2010 WBDC Study Larson cautioned that the statistical averages generated by the study can not be rigidly applied across the province’s producer population. “Every operation is unique and individual producers need to calculate costs using their own production and financial records to measure profitability,” stated Larson. The study data itself demonstrates the danger in placing too much value in averages. For up to 25% of the producer’s surveyed the breakeven price for a weaned calf was actually closer to $1.15 per pound. Conversely, the break-even for higher cost operations could have been as high as $1.38.

Kathy Larson, WBDC beef economist

The break-even price for a 542 lb. calf came in at $1.29 per pound in the Western Beef Development Centre’s (WBDC) 2010 Cow-Calf Cost of Production study. Results from the study of 22 cow-calf production units in Saskatchewan indicated that profitability in 2010 was dependent on the size of a rancher’s cow herd. The most profitable ranches, accounting for 25% of the production units surveyed, had an average herd size of 542 cows. The ranches in this top tier generated net returns of $79 per cow in 2010. Ranches in the remaining 75% of the study group lost $45 on average per cow with an average herd size of 188 cows. The study’s findings were presented by WBDC Beef Economist, Kathy Larson, at the centre’s annual Field Day held on June 20, at the Tremuende Research Ranch near Lanigan. Larson indicated that the purpose of the annual study is to identify benchmarks and provide insight into the industry. “You cannot manage what you do not measure,” explained Larson.

Not surprisingly, the study results suggest that economies of scale strengthen profitability by spreading some costs over more animals. Direct costs for producers in the top tier were $385 per cow compared to $442 for the remaining 75% of producers. Similarly, yardage costs (costs of wintering cattle, including labour) for the most profitable 25% were $111 per cow while the average for the remaining group was $193. The profit generating power of higher herd numbers is underlined by the fact that the number of days a cow herd was on winter feed was only 5 days longer for producers in the less profitable group than the average of 156 days for the most profitable 25%. Producers in the banana belt did not have a clear advantage. That said, one might still reasonably assume that location provides some benefit to an operation. Temperature after all influences how much is fed over the feeding period – not to mention the impact of management and feeding methods. The bottom line conclusion one can take from the study is that lower costs generate higher profits, provided 88% of your cows are well enough managed to wean 542 lb. calves.

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It is not feasible to look at the WBDC study results alone to determine what proportion of producers across the province made a profit in 2010. This is largely because timing and other factors such as market fluctuations are not something you’d expect in a cost of production study. Its focus is on the impact of costs on profitability as opposed to a focus on things producers can do to increase the value of calves in the marketplace. For example, calves marketed in November and December of 2010 would have generated higher net returns than 542 lb. calves sold during other months of the year. There were a few months when steer calves were profitable. The profitability window for heifers was much shorter. Since 78% of study participants retained some or all of their calves for backgrounding and grassing, the study credited a market value for a weaned calf to a producer’s revenue stream. Any way you cut it, there has to be some sort of arbitrary value, whether it is based on a supposed date when the calves hit the 542 average weight, or an average price calculated for calves throughout the fall run. Similarly, the study was not intended to produce a statistically sound profile of the province’s beef industry. For example, average herd size for the study group was 282 head, whereas the provincial average is 142 head. However, the production units selected do reflect a good sampling of the dominant production models employed in the province. The tables provided with this article demonstrate the overall cost of production figures generated by the study and a comparison of the 25% most profitable operations with the remainder of the study group.

JULY 2011

Industry News The WBDC invites producers who which to participate in upcoming cost of production studies to contact Kathy Larson for information and details at klarson.wbdc@pami.ca WBDC 2010 Cow-Calf Cost of Production Averaged Results Income Statement

$/Cow

Revenue with 542 lb. weaned calf

$606

$1.27

Yardage*

$170

$0.36

Interest Freight & Marketing

$21

$0.04

Direct cost*

$424

$0.89

Total cost

$619

$1.29

Profit (loss)

($9.29)

($0.2)

WBDC 2010 Cow-calf Cost of Production Average Production Unit Profile WBDC 2010 Cow-Calf Cost of Production Low-Cost (higher profit) Producers

Top 25%

Remaining Producers (75%)

Difference +/-

Total costs

$511

$659

($148)

Avg. herd size

534

188

346

Days on feed

156

Direct costs

$385

$442

(57)

Yardage

$111

$193

(82)

$/lb

161

(5)

Average herd size

282 cows

(SK avg. herd size)

(142 cows)

Avg. weaning weight

542 lbs.

Weaning percentage

88%

Avg. age at weaning

237 days.

Producers with off-farm employment

60%

Producers with hired hands

13.6%

Make use of AgExpert accounting program

50%

Father-son partnerships

33%

April calvers

50%

Backgrounders

61%

Backgrounders and grassers

33%

Winter feeding days

161

*Note to reader: Direct costs include winter feed, grazing, salt, minerals, vet, vaccinations, and breeding stock depreciation. Yardage costs include machinery repairs, building repairs, utilities, insurance, custom work, unpaid and paid labour; depreciation on machinery, buildings and lease payments. B

Japan, South Korea and Mexico – Still on the Post-BSE To Do List At the urging of cattle producer organizations Canada’s federal government has been taking a more muscular approach to combat unfair trade barriers to beef over the past two years. A combination of negotiations, salesmanship, and legal actions at the WTO are producing results. The victories include initial success at the WTO over COOL and what could prove to be a major breakthrough in China. Three countries – Japan, South Korea and Mexico continue to maintain BSE-related restrictions on Canadian beef that have become the focus for stepped-up efforts on the part of our industry and government negotiators.

JULY 2011

Japan According to Canadian Cattlemen’s Association President, Travis Toews, “Japan’s limiting of imports of Canadian beef to product from animals under 21 months continues to be a challenge for our industry.” Toews’ comments came during his June 6 address to the Saskatchewan Stock Growers Association (SSGA) convention. The CCA president encouraged the US industry to get together with Canadians to pursue a resolution to Japan’s excessive BSE-related trade barriers. Clearly the message was heard as Bill Donald, President of the National Cattlemen’s

Beef Association from the US, was in attendance during Toews’ presentation. Toews stated, “We understand that US exports to Japan have gone up considerably over the past year, while Canada’s exports into Japan declined slightly. Japan has been importing a lot of beef products over the past year, so we know if their restrictions moved from 21 to 30 months it would become a much more commercially attractive market for Canadian producers.” “We have had commitments from our Prime Minister,” noted Toews, “to continue to raise this issue with his counterpart in Japan.” continued on pg. 17

www.skstockgrowers.com | ©BEEF BUSINESS | 9

Markets and Trade Saskatchewan Live Cattle Trade April 15 - June 10 2011 Steers $/100 wt. 700-800

800-900

900+

Apr. 15

300-400 157.5

400-500 500-600 600-700 156.5

150.6

139.5

128

118.5

108.71

Apr. 21

153.5

150.83

149.5

140.4

129.4

118.5

109.13

Apr. 29

149.5

May. 6

152.5

147.38

137.51

127.88

115.6

103

155.75

147

140.13

128.4

117

106 106.67

May. 13

157.5

156.5

149.67

137.63

127.25

115.1

May. 27

147.5

152.75

151.75

135.5

126.33

114

Jun. 10

142.58

144.5

139.5

129.75

117.5

113.75

Heifers $/100 wt. 300-400

400-500

500-600

Apr. 15

138.11

141.58

Apr. 21

140.25

137

Apr. 29

140.5

May. 6

600-700

700-800

800+

132

125.5

117.06

110.88

130

123.75

114

109

138.75

131.17

123.44

113.8

105.25

137.28

127.63

121

114.83

105.5

May. 13

137.5

135.33

129.13

125

113.4

108.17

May. 27

133

132

125.88

122.33

115.5

104

Jun. 10

133.06

129.17

124.88

121.37

115.28

104.25

Alberta/Saskatchewan Fat Cattle Trade April 15 - June 10, 2011 $/100 wt averaged (AB values reported where SK figures unavailable) Apr. 15

Apr. 21

Apr. 29

May. 6

May. 13

May. 27

June. 10

Steers-live

112.13

109.25

107.41

106.23

103.25

99.3

98.9

Steers Rail

187.75

185.88

180.75

176.75

174.5

167.75

165.93

Heifers-Live

112.35

109.38

108.5

106.7

103.25

100.13

100

Heifers-Rail

181.75

185.75

180.75

176.75

175

166.68

164.38

AB/SK Non-Fed Slaughter Prices April 15 - June 10, 2011 $/100 wt averaged

Cows

Apr. 15

Apr. 21

Apr. 29

May. 6

May. 13

May. 27

June. 10

D1-Dd2

80.45

78.28

76.55

74.08

74.45

73.76

68.25

70.25

68.55

65.08

65.43

66.8

Rail

150.5

146.5

142.5

140.5

Bulls Live

86.5

89.25

86.5

87.4

86.13

Replacements (Averaged) Cows Pairs

Apr. 15

Apr. 21

Apr. 29

May. 6

1,400

1,442

1,300

1,400

1,388

1,612.50

May. 13

May. 27

June. 10

1,625

1,650

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JULY 2011

Markets and Trade AB-SK Price Difference on 500-600 lb calves Apr. 15

Apr. 21

Apr. 29

May. 6

May. 13

June. 10

149.82

149.5

148.57

150.2

151.21

149.9

145.73

150.6

147.63

147.38

147

149.67

151.75

139.5

Percentage change in prices from April 15 - June 10

AB-SK$$difference Difference 500 - 600 lb steers 500-600lb AB-SK steers

(note that the cow calculations are on unweighted averages)

-8.30%

D3 cows live

-2.10%

Cows rail

-0.66%

Steers live

-15.60%

Steers rail

-12%

D1-D2 cows live

27 ay

13 M

ay M

9 r. 2 Ap

r. 2 Ap

r. 1 Ap

155 150 145 140 135 5

$/100 wt.

May. 27

Mid Year Price Summary SK live steer prices to date

150.25

130.33

120

112

106

122

113.5

106

Jan. 28

154.42

140.13

130.63

123.03

114.67

Feb. 04 Feb. 11

159.38

146.13

130.63

123.07

114.67

162.1

146.17

130.63

123.07

117.38

Feb. 18

162.92

150.83

133.78

126.33

111.25

Mar. 04

158.83

153.08

137.89

126.35

113.84

Mar. 11

159.9

153.79

138.83

127.61

119.19

Mar. 18

160.14

152.5

139.25

128.65

122.06

Mar. 25

155.5

149.29

139.5

127.65

118.29

Apr. 01

158.63

146.29

136.11

126.9

117.17

Apr. 08

155.33

146.5

137.17

130.67

122.4

Apr. 15

156.5

150.6

139.5

128

118.5

Apr. 21

150.83

149.5

140.4

129.4

118.5

Apr. 29

152.5

147.38

137.57

127.88

115.6

May. 6

155.75

147

140.13

128.4

117

May. 13

156.5

149.67

137.63

127.25

115.1

May. 27

152.75

151.75

135.5

126.33

114

Jun. 10

144.5

139.5

129.75

117.5

113.75

JULY 2011

Steer Prices Dec. Dec. 24 10 10 Steer Prices 24- June - June 170 160 150 140 130 120 110 100

400-500 500-600 600-700 700-800 800-900 n. 28 Fe b. 11 M ar .0 4 M ar .1 Ap 8 r. 0 1 Ap r. 1 5 Ap r. 2 9 M ay 13 Ju n. 10

130

Jan. 07

Dec. 24

800-900

700-800

600-700

500-600

$/100 wt.

400-500

continued on page 12

www.skstockgrowers.com | ÂŠBEEF BUSINESS | 11

Markets and Trade Year to date slaughter cattle prices

Mar. 18

182.25

76.41

65.33

82.5

Mar. 25

185

74.88

65.06

81.81

Apr. 01

195.38

78.73

69.5

87.81

Apr. 08

190.38

79.79

67.83

87.69

Apr. 15

187.75

80.45

68.25

86.5

Apr. 21

185.88

89.25

Apr. 29

180.75

78.28

70.25

86.5

May. 6

176.75

76.55

68.55

86.5

May. 13

174.5

74.08

65.08

86.5

May. 27

167.28

74.45

65.43

87.4

Jun. 10

166.93

73.36

66.8

86.13

Strs rail Cows1,2 Cows D3 Bulls

80.83

80.33

61.5 61.79

70.02 73.29

174.93 182.55

Mar. 04 Mar. 11

190 175 160 145 130 115 100 85 70 55 40

76.76

58.56

r. 2

69.29

178.18

Feb. 18

r. 1

73.69

55.83

r. 0

63.92 60.79

178 180.37

Feb. 04 Feb. 11

SlaughterPrices Prices Dec. Dec. 24 Slaughter 24--June June1010

55.8

63.88

174

Jan. 28

63.5

64.5

50.83

50.75

57.75

57.87

162.3

160

Jan. 07

Dec. 24

Bulls

Cows D3

Cows1,2

Strs rail

$/100 wt.

Mid Year Summary cont. from pg. 11

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JULY 2011

Summer 2011

Reporting to producers on beef marketing

This issue:

Arby’s Roast Beef goes all Canadian The Beef Information Centre (BIC) recently partnered with Arby’s Canada to re-launch their core roast beef menu offerings with 100% Canadian beef. The fully integrated marketing campaign runs for seven weeks from mid-April and focuses on Arby’s oven-roast preparation methods as well as the benefits and attributes of roast beef –

to use Canadian beef for their sandwiches. Canadian beef is perceived by guests as a being a premium product and of high quality. “This is a great opportunity for Canadian beef,” says Judy Nelson, BIC chair and cow-calf producer from Lundbreck, AB. “Arby’s Canada is a national chain with beef as their number one offering; this partnership not only builds volume, it also creates awareness of Canadian beef and the brand mark.”

nutrition, quality and

BIC helped with taste. “We are proud to development of Partnering with BIC was serve 100% Canadian Arby’s promotional a great experience beef, seasoned and program and offered slow roasted in-house in some unique ideas. In our unique line of wholesome sandwiches, wraps addition to traditional promotional methods, they took advantage of BIC’s Make it Beef Club and salads,” says Tracey Fletcher, Vice President (with over 25,000 members) to offer members Marketing, Arby’s Canada. a “two for one” coupon, a great way to add value BIC worked with Arby’s for over two years on for members and increase distribution of their this move to 100% Canadian beef. The process coupon offer. included consumer research which clearly demonstrated that their guests wanted them

“Partnering with BIC was a great experience,” says Fletcher. “They worked with us to gain insight into what our guests are looking for and then helped us to promote our new 100% Canadian beef program.” The campaign is supported with TV advertising, social media, public relations, online advertising and in-store merchandising. The in-store promotional posters and online materials feature the Canadian beef brand mark. Arby’s is also targeting their own “Arby’s Extra” club members and BIC’s Make it Beef members with special offers, e-blasts and e-newsletters.

Arby’s Beef and Chedder

JULY 2011

To see the full campaign go to www.arbys.ca.

Arby’s Roast Beef goes all Canadian Two new restaurant chains feature Canadian Beef Montana’s puts the “Sir” in Sirloin BIC partners with McDonald’s Canada to promote the quality of Canadian beef BIC Committee: Chair Judy Nelson, Lundbreck, AB Vice-Chair Brent Griffin, Elbow, SK Past Chair John Gillespie, Ayr, ON Committee Lynn Willis, Princeton, BC John Bland, Strathmore, AB Mark Francis, Taber, AB Pat Rutledge, Monitor, AB Cathy Sharp, Lacombe, AB Rose Wymenga, Leslieville, AB Heather S. Beierbach, Maple Creek, SK Trevor Atchison, Pipestone, MB Matt Bowman, Thornloe, ON Tim Fugard, Petrolia, ON Jennifer MacDonald, St. Mary’s, NB

Contact: #310, 6715 – 8 Street NE Calgary, AB T2E 7H7 Tel: (403) 275-5890 Fax: (403) 275-9288 2000 Argentia Road, Plaza 4, Suite 101, Mississauga, ON L5N 1W1 Tel: (905) 821-4900 Fax: (905) 821-4915

www.beefinfo.org

www.skstockgrowers.com | ©BEEF BUSINESS | 13

Reporting to producers on beef marketing

Two new restaurant chains feature Canadian beef The Lone Star Restaurant Group is a well-known chain of 15 restaurants in Ontario, famous for their “Tex-Mex” offerings. Beef makes up a big part of their menu and with the help of the Beef Information Centre (BIC) they recently launched their “Family Fajita” promotion featuring 100% Canadian beef. Lone Star’s beef fajitas are made with outside skirt meat which is a focus of marketing efforts in the current BIC business plan. The “Family Fajitas” promotion serves up four fajita meals for $44. The program ran every day of the week in January and February and is now offered on Sundays for the remainder of the year. This promotion features 100% Canadian Beef with the Canadian beef brand mark on all menu and promotional materials. Fajitas are Lone Star’s numberone selling menu item, but they had been using imported product. With assistance from BIC, they are now offering 100% Canadian beef for this menu item.

and Quebec as well as a location in Calgary and one planned for Halifax. A long time user of Cargill’s Sterling Silver® branded beef, Bâton Rouge’s management felt the brand was losing momentum with their employees and their guests. They came to BIC looking for ideas on how to “re-launch” their Sterling Silver program and bring back the prestige and excitement for this premium brand. Working with Sterling Silver’s Executive Chef, BIC participated in educational seminars to revitalize the brand at the restaurant level, ensuring their chefs were properly trained to produce the best possible product for their guests. BIC facilitated the strengthening of the relationship between Bâton Rouge and Cargill, which included seminars and training sessions as well as additional advertising and promotional resources, all of which resulted in greater excitement for kitchen and wait staff and ultimately an improved eating experience for guests.

BIC’s work with Bâton Rouge and Cargill supported their investment in marketing Canadian beef products

“Lone Star utilizes thousands of pounds of outside skirt meat a year creating a real volume opportunity,” says Judy Nelson, BIC Committee chair and cowcalf producer from Lundbreck, AB. “Working with Lone Star to ensure they are not only using Canadian beef, but one of our industry’s designated priority products is a real win for the Canadian beef industry.”

This promotion features 100% Canadian Beef From Fajitas to Steaks Bâton Rouge is a successful steak house chain with restaurants throughout Ontario

Lonestar’s posters and Canadian beef brand mark

“BIC’s work with Bâton Rouge and Cargill supported their investment in marketing Canadian beef products. This, combined with staff training, was a key element in keeping Canadian beef front and centre for both consumers and trade,” says Nelson. “This relationship building and education ultimately led to a better experience for guests and therefore repeat business, and increased beef consumption.”

www.bic.cattle.ca

www.canadianbeef.info

www.beefinfo.org

Montana’s puts the “Sir” in Sirloin Montana’s Cookhouse with 85 locations across the country just launched their exciting new “For the Love of Steak” promotion. This permanent menu program is a celebration of their commitment to quality Canadian beef and their AAA steak program. “Montana’s wants to keep steaklovers coming back to their restaurants,” says Judy Nelson, Beef Information Centre (BIC) Committee chair and Lundbreck, AB cow calf producer. “With their commitment to quality Canadian beef and to providing an outstanding eating experience for their guests, there is no doubt they will see return visits and greatly increased steak sales.”

Montana’s wants to keep steak-lovers coming back to their restaurants The program focuses on communicating the key attributes that support their steak products: Canadian AAA, Fresh never Frozen, Aged 28 Days. The menu copy and promotional materials highlight for guests why these elements are crucial in providing a quality steakeating experience. The creative design is attention-getting and

humorous, with outstanding food photography and witty taglines like “make the other plates jealous.”

The promotion strongly supports Canadian beef with the Canadian beef brand mark prominently displayed The promotion strongly supports Canadian beef with the Canadian beef brand mark prominently displayed on all promotional materials. That, along with the information on the menu that educates guests on some of the key attributes of a great steak program, makes for an exciting opportunity to raise the profile of Canadian beef as well as increase beef sales. The BIC worked closely with Montana’s on the development of this menu and has a long standing relationship with CARA (Montana’s parent organization). In addition, BIC worked with Montana’s to develop a training program for both front and back of house staff to ensure they deliver on the promise of an outstanding steak experience every time.

Montana’s restaurant promotional material

JULY 2011

www.skstockgrowers.com | ©BEEF BUSINESS | 15 3

www.bic.cattle.ca

www.canadianbeef.info

www.beefinfo.org

BIC partners with McDonald’s Canada to promote the quality of Canadian beef and for all the rights reasons,” said Jeff Kroll, Senior Vice-President, National Supply Chain, McDonald’s Canada. “It’s for those same reasons that we support beef producers from across the country and work tirelessly with our supply chain partners to deliver great-tasting, quality hamburgers in every restaurant.” McDonald’s Canada produced a television advertisement highlighting the fact it uses only 100% pure Canadian beef to make its iconic burgers. The ad ran nationally for two weeks and the Canadian beef brand mark appears onscreen at the end of the 30-second spot. McDonald’s Canada TV commercial

The Beef Information Centre (BIC) recently partnered with McDonald’s Canada in their efforts to promote the quality of their beef burgers.

Many people within the industry are aware that McDonald’s Canada sources its beef exclusively from Canadian beef farmers and ranchers. However, few are aware that “We are proud partners McDonald’s is the with McDonald’s McDonald’s is the largest largest purchaser Canada,” says Judy of ground beef purchaser of ground Nelson, BIC committee in the Canadian beef in the Canadian chair and cow-calf restaurant restaurant industry producer from industry, buying Lundbreck, AB. “They more than are major supporters 66 million pounds of the Canadian beef industry and we of locally-raised beef every year. appreciate the opportunity to work with them to promote the quality of their “Consumers are more interested in quality, beef offerings.” sourcing and food safety than ever before

BIC’s efforts to maximize demand for Canadian beef and optimize the value of Canadian beef products is funded by cattle producers through the National Beef Check-Off, which in turn makes it possible to access beef industry market development funds provided by the Government of Canada and the Government of Alberta.

4 16 | ©BEEF BUSINESS | www.skstockgrowers.com

“Canada’s cattle producers take pride in producing safe and delicious beef and we’re appreciative of the trust and confidence McDonald’s Canada has demonstrated over the years,” said Canadian Cattlemen’s Association President Travis Toews. “Their support for our industry is exceptional and our strong relationship is a direct result of our ability to consistently deliver high quality beef that meets their exacting standards.” As a company that values transparency and customer engagement, McDonald’s Canada went one step further in telling its beef quality story by posting a video on YouTube. To see the video go to www.youtube.com and type “McDonald’s reveals burger secret” in the search bar.

JULY 2011

Markets and Trade Regina Retail Meat Price Survey April 19 – June 27, 2011 ($/lb.) Cuts

Sobeys

Safeway

Extra Foods

WalMart

Apr

June

Apr

June

Apr

June

Apr

Ground-regular

$2.85

$2.75

$3.39

$3.14

$2.71

$2.67

$2.99

Ground –lean

$3.60

$3.14

$3.69

$3.34

$3.17

$2.94

$3.31

$3.63

Roast-cross rib

$5.14

$4.76

$3.99

$2.68

$4.87

Roast-rib

$9.99

$7.65

$9.07

Roast-round

$5.07

$4.56

$4.63

$4.93

$4.17

Steak-tenderloin

$18.39

$19.36 $19.48

$15.55

Steak-ribeye

$13.59

$8.94

$14.49

$5.99

Steak-sirloin

$6.44

$6.14

$7.49

$6.99

$5.99

$6.48

$8.46

Steak-T-bone

$10.35 $10.39

$11.49 $11.19

$9.07

$10.38

Steak-round

$5.59

$4.53

$5.84

$4.99

$5.74

$5.39

June

$10.97 $11.67 $8.46 * $5.47

* Indicates the product was not in the display case on the day of the survey.

Japan, S. Korea & Mexico cont. from pg. 9 Once Canada had seen some resolution for the WTO disputes it is engaged in, Japanese trade restrictions could be headed there as well. “If we are going to look at another country, Japan would be the next one in our sights,” stated Toews, “Our negotiating efforts with Japan have been very frustrating.” South Korea Canadian beef is still not going into Korea. However, that could change as a result of the WTO challenge Canada launched 19 months ago and ongoing negotiations. According to Travis Toews, “Our WTO challenge with South Korea has gone full course -- the written submissions have been presented, the oral submissions have been heard and the panel has

JULY 2011

largely drafted their report.” As reported in the May issue of Beef Business, in recent months Korea has shown some willingness to settle the dispute ahead of the release of the WTO Panel’s interim report.

“And while slaughter cows are bringing a big dollar in Canada and the US right now,” said Toews, “we know that down the road Mexico is going to be a very important market for our beef. But it has been difficult dealing with Mexico.”

In Toews’ estimation, a resolution with Korea could be in the offing. “I can tell you that there has been progress and we are getting close, but to date there has still been no deal, so consequently the WTO case is moving forward. I am hopeful that by the end of June we will have something to announce on Korea but we don’t have anything yet.”

Troubling for Canadian beef producers is Mexico’s preference for domestically produced science on BSE over the findings international bodies like the World Organization for Animal Health (OIE).

Mexico Canadians have full access for meat from animals under thirty months going into Mexico, but progress beyond the 30 month limit seems to have stalled. Travis Toews acknowledged that Mexico used to be a very important market for us for over 30 month cow beef prior to 2003.

Toews reported, “They have recently done a risk assessment and unofficially I’ve heard that it may not be in Canada’s favour, which is pretty frustrating. Bill [NCBA President Bill Donald] and I are going to be in Mexico next week and we will be raising that issue with them. It sets a very uncomfortable precedent when a NAFTA partner makes trade decisions that are not based on sound science.”

www.skstockgrowers.com | ©BEEF BUSINESS | 17

WHEN IT COUNTS - WHERE IT COUNTS For a long period of time

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Draxxin offers a wide spectrum of activity, long lasting protection, a convenient low volume injection and rapid onset of activity to help protect all your calves at risk. ●

To find out more, speak with your veterinarian.

® Draxxin is a registered trademark of Pfizer Products Inc; Pfizer Canada Inc. licensee. DXN JADP02 0610 E

FEEDLOT DIRECTORY ALBERTA

CALHOUN CATTLE CO. LTD. Lot Capacity 4,000 ALLISON FARMS Rod, Carol or Jason Calhoun Lot Capacity 2,500 Box 72, Swalwell, AB T0M 1Y0 Brent Allison Ph: (403) 546-2655 Fax: (403) 546-3831 R.R. 2, Delburne, AB T0M 0V0 Cell: (403) 333-5440, (403) 333-5438 Ph: (403) 749-2234 Fax: (403) 749-2204 email: allifarm@telusplanet.net CARMANGAY COLONY FEEDERS Lot Capacity 5,000 ANTELOPE BUTTE RANCH LTD. Ben Wurz, Johnny Wurz Lot Capacity 1,200 Box 40, Carmangay, AB T0L 0N0 Jim or Tom Lynch-Staunton Ph: 403-643-2456 Fax: (403) 643-2410 Box 10, Lundbreck, AB T0K 1H0 Cell: (403) 795-9806 Ph: (403) 628-2020 or (403)628-2344 Cell: (403) 627-6770 or (403) 627-8411 CATTLELAND FEEDYARDS LTD. email: jim@jrtwave.com Lot Capacity 25,000 Greg Appleyard BALLCO FEEDERS INC. Box 58, Site 20, R.R. 2 Lot Capacity 15,000 Strathmore, AB T1P 1K2 Jeff Ball Ph: (403) 934-4030 Fax: (403) 934-4594 Box 127, Brant, AB T0L 0L0 Cell: (403) 888-0795 Ph: (403) 684-3540 Fax: (403) 684-3345 email: cflgreg@telus.net Website: www.ballco.ca Website: cattlelandfeedyards.com BARNETT FARMS CENTRAL H FEEDERS LTD. Lot Capacity 3,000 Lot Capacity 2,700 Bill Barnett Mark Hengstmengel Box 1, Site 14, R.R. 1 Box 122, Iron Springs, AB T0K 1G0 Strathmore, AB T1P 1J6 Ph: (403) 738-4805 Fax: (403) 738-4919 Ph: (403) 934-4260 Fax: (403) 934-4920 Cell: (403) 308-6632 email: barnettfeeders@gmail.com CHINOOK FEEDERS BEAR TRAP FEEDERS Lot Capacity 25,000 Lot Capacity 4,500 Box 343, Nanton, AB T0L 1R0 Bob or Don Lowe Ph: (403) 646-2087 Fax: (403) 646-2978 Box 1499, Nanton, AB T0L 1R0 Ph: (403) 646-5550 Fax: (403) 646-5697 CLARESHOLM BEEF PRODUCERS LTD. Lot Capacity 13,000 BLUE RIDGE COLONY Andy Lindsell/Terry Wintoniak Lot Capacity 350 Box 1043, Claresholm, AB T0L 0T0 Eli Wurz Ph: 403-625-2911 Fax: (403) 625-2151 Box 121, Mountain View, AB T0K 1N0 Cell: (403) 625-0086 Ph: (403) 626-2388 Fax: (403) 626-2394 email: Cell: 359-3287 cattlemanager@claresholmbeef.com CAIRNS FEEDYARD LTD. CLEARDALE COLONY Lot Capacity 5,000 Lot Capacity 600 Larry Cairns Mike S. Stahl Box 8 Madden, AB T0M 1L0 Box 159, Cleardale, AB T0H 3Y0 Ph/fax: (403) 946-5897 Ph: (780) 685-2800 Fax: (403) 685-2704 Cell: (403) 333-2400 Cell: (403) 834-7165

CODESA COLONY Lot Capacity 2,500 Box 300, Eaglesham, AB T0H 1H0 Ph: (780) 359-3022 Fax: (780) 359-3004 Cell: (780) 837-6452 or (780) 837-6564 COR VAN RAAY FARMS LTD. Lot Capacity 25,500 Duncan Mackey Box 64, Iron Springs, AB T0K 1G0 Ph: (780) 359-3022 Fax: (780) 738-4435 email: Duncan@vanraayfarms.com CUSTOM FEEDYARD LTD. Lot Capacity 10,000 A division of Schooten Farms Ltd. Box 148, Diamond City, AB T0K 0T0 Office: (403) 381-3883 Fax: (403) 381-8809 Cell: John (403) 634-1459 Shane (403) 634-1535 email: pschooten@aol.com DE WILDE FEEDERS Lot Capacity 5,000 Adrian or Marco Box 142, Monarch, AB T0L 1M0 Ph/Fax: (403) 824-3635 Cell: Adrian (403) 634-3352 Marco (403) 634-4026 email: adriandw@shockware.com DIAMOND 8 CATTLE Lot Capacity 7,500 Cam VanEe Box 100,Pincher Creek, AB T0K 1W0 Ph: (403) 627-1525 Fax: (403) 627-1524 Cell: (403) 894-2178 or (403) 339-3048 email: barjw@hotmail.com DIAMOND H FARMS Lot Capacity 2,200 Gabriel Hebert Box 123, St. Vincent, AB T0A 3B0 Ph/Fax: (780) 635-2699 DIAMOND V RANCH Peter Wambeke Box 5640, High River, AB T1V 1M7 Ph: (403) 652-7248 Fax: (403)652-3738

*For a long period of time

WHEN IT COUNTS - WHERE IT COUNTS

速 Draxxin is a registered trademark of Pfizer Products Inc; Pfizer Canada Inc. licensee. DXN JADP02 0610 E

FEEDLOT DIRECTORY DRI-LAND FEEDERS LTD. Lot Capacity 6,500 Harry Swanson Box 237, Warner, AB T0K 2L0 Ph: (403) 642-3732 Fax: (403) 642-3897 email: hswanson@telusplanet.net FOOTHILLS FARMS Lot Capacity 3,500 Henk Vanden Berg Box 793, Fort MacLeod, AB T0L 0Z0 Ph: (403) 553-4290 Fax: (403) 553-4291 Cell: (403) 315-3969 GRANDVIEW CATTLE FEEDERS LTD. Lot Capacity 43,000 Greg Van Vaerenbergh Box 336, Picture Butte, AB T0K 1V0 Ph: (403) 732-4222 Fax: (403) 732-5445 Cell: (403) 634-4734 email: grandvu@la.shockware.com HAGEL FEEDERS LTD. Lot Capacity 4,800 Dan Hagel/Jason Hagel R.R. 1, Swalwell, AB T0M 1Y0 Ph: (403) 546-2187 or (403) 546-3874 Fax: (403) 546-3949 Cell: (403) 312-7153 or (403) 312-7154 HIGHLAND FEEDERS Lot Capacity 36,000 Bern & Mike Kotelko Box 57, Vegreville, AB T9C 1R1 Ph: (780) 768-2466 Fax: (780) 768-3888 Cell: (780) 632-1031 email: bkotelko@highlandbeef.com Website: www.highlandbeef.com HIGH RIVER COLONY Lot Capacity 2,500 Martin & Ed Box 5610, High River, AB T1V 1M7 Ph/Fax: (403) 395-2107 Cell: (403) 652-8758 HIGHWAY 21 FEEDERS LTD. Lot Capacity 20,000 Ed Miller/Lyle Miller Box 60, Acme, AB T0M 0A0 Ph: (403) 546-2278 Fax: (403) 546-3709 Cell: Ed (403) 888-2539 Lyle (403) 888-3973 email: lmiller69@hotmail.com

JOHN SCHOOTEN & SONS CUSTOM FEEDYARD LTD. DIAMOND CITY, ALBERTA

Dedicated to you, your cattle and our industry.

Background to Finish We offer a full range of services “Integrity with confidentiality is what we do in business.” Call us today: John: 403-634-1459 Shane: 403-634-1535 Cody: 403-634-4116 Office: 403-381-3883 schootenandsons@yahoo.ca JOHN SCHOOTEN & SONS CUSTOM FEEDYARD LTD. A division of Schooten Farms Ltd. Lot Capacity 10,000 Box 148, Diamond City, AB T0K 0T0 Office: 403-381-3883……Fax..381-8809 Cell: John (403) 634-1459 Shane (403) 634-1535 Email: pschooten@aol.com HWY 52 BEEF PRODUCERS LTD. Lot Capacity 15,000 Dwight Morhart/Ryan Kasko Box 1250, Raymond, AB T0K 2S0 Ph: (403) 752-2333 Fax: (403) 756-3434 Cell: (403) 795-7394 email: hwy52@shockware.com JAYDEL FARMS Lot Capacity 4,000 Ron Deleeuw Box 509, Carrot Creek, AB T0E 0G0 Ph: (780) 795-2161 Fax: (780) 795-2191 J.G. LARSON LIVESTOCK Lot Capacity 4,500 James Larson Box 1982, Enchant, AB T0K 0V0 Ph: (403) 654-2819 Fax: (403) 654-2089 Cell: (403) 634-1322 email: jlarson@cciwireless.ca

JONUST FARMS LTD. Lot Capacity 1,000 Bradley Raugust , Walter Raugust R.R. 1 , Ponoka, AB T4J 1R1 Ph.: 403-783-2726 Fax: (403) 783-2202 Cell: Bradley (403) 350-5265 Walter (403) 350-8023 email: blackelk@telusplanet.net JUBILEE FEEDLOT Lot Capacity 6,500 Wayne Forbes Box 5510, Westlock, AB T7P 2P5 Ph: (780) 349-2476 Fax: (780) 349-5414 Cell: (780) 349-0127 email: wayne@jubileefarms.ca KASKO CATTLE CO. LTD. Lot Capacity 10,000 Ryan Kasko Box 1266, Coaldale, AB T1M 1N1 Ph: (403) 345-4301 Fax: (403) 345-3778 Cell: (403) 795-2246 email: ryan@kaskocattle.com K-BELT FARMS Lot Capacity 4,000+ Bruce Konynenbelt Box 90, Nobleford, AB T0L 1S0 Ph: (403) 824-3431 Fax: (403) 824-3258 Cell: (403) 634-4744 email: kbeltfam@shockware.com KENWYNN FARMS LTD. Lot Capacity 7,500 Brian McKinnon Box 129, Carseland, AB T0J 0M0 Ph: (403) 934-4114 Fax: (403) 934-2122 KEHO LAKE COLONY Lot Capacity 6,000 Martin-Min Wurtz Box 125, Barons, AB T0L 0G0 Ph: (403) 757-2330 Fax: (403) 757-2337 LARSON CUSTOM FEEDERS LTD. Lot Capacity 6,000 T.J. Larson Box 1227, Fort Macleod, AB T0L 0Z0 Ph: (403) 553-3110 Fax: (403) 553-2828 Cell: (403) 394-6496 email: larsonfeeders@gmail.com

IT COUNTS - WHERE IT COUNTS *WHEN For a long period of time ® Draxxin is a registered trademark of Pfizer Products Inc; Pfizer Canada Inc. licensee. DXN JADP02 0610 E

FEEDLOT DIRECTORY MARNIE’S FEEDERS Lot Capacity 4,000 Allan Johnson Box 5, Hughenden, AB T0B 2E0 Ph: (780) 856-2273 Fax: (780) 856-2399 Cell: (780) 842-0232 email: marniesfeedersl@xplornet.ca MOLENAAR FARMS CUSTOM FEEDLOT Lot Capacity 6,000 John or Trevor Molenaar Box 268, Nobleford, AB T0L 1S0 Ph: (403) 824-3691 or (403) 824-3590 Fax: (403) 824-3691 J.F. MURRAY FARMS Lot Capacity 9,000 Shawn Murray Box 86, Picture Butte, AB T0K 1V0 Ph: (403) 732-4631 Fax: (403) 732-4187 Cell: (403) 308-0618 email: murrayfl@shockware.com PARK ROAD FARMS LTD. Lot Capacity 4,500 Allan Slomp P.O. Box 419, Nobleford, AB T0L 1S0 Ph: (403) 824-3676 Fax: (403) 824-3677 email: prf@xplornet.com PENRIDGE FEEDERS Lot Capacity 4,000 Box 4, Swalwell, AB T0M 1Y0 Ph: (403) 546-0015 POPLAR LODGE RANCH LTD. Lot Capacity 3,500 Will Porter Box 12, Czar, AB T0B 0Z0 Ph: (780) 857-2056 Fax: (780) 857-2057 email: willr@telusplanet.net POPLAR HAVEN (2000) Lot Capacity 2,000 Garnet Smith Box 638, Wimborne, AB T0M 2G0 Ph: (403) 227-6606 Cell: (403) 358-2936 RAVEN FEEDERS Lot Capacity 600 Mark & Deborah Schwengler Box 579, Alder Flats, AB T0C 0A0 Ph/Fax: (780) 388-0015 Cell: (403) 318-9393

R & H ENTERPRISES Lot Capacity 2,000 Rick McIntyre R.R. 1, Clive, AB T0C 0Y0 Ph: (403) 784-2462 Fax: (403) 784-3162 email: rmcintyre@yourlink.ca RJ FEEDERS Lot Capacity 1,700 Ralph or Josie Kientz R.R. 1, Olds, AB T4H 1P2 Ph/Fax: (403) 631-2373 ROCK RIDGE LAND & CATTLE Lot Capacity 3,000 Darcy Stewart/Loren Stewart Box 65, Site 19, R.R. 2 Strathmore, AB T1P 1K5 Ph: (403) 934-4426 Fax: (403) 934-9998 Cell: 888-5083 ROULSTON FARMS Lot Capacity 1,000 Rob Roulston Box 152, Bruce, AB T0B 0R0 Ph: (780) 688-2284 Fax: (780) 688-2289 SCHWARTZKOPF FARMS LTD. Lot Capacity 4,000 Bert or Brian Schwartzkopf Box 743, Coalhurst, AB T0L 0V0 Ph: (403) 381-4219 Fax: (403) 394-2143 Cell: Brian (403) 360-2973 SHELTER VALLEY LAND & CATTLE Lot Capacity 12,000 Sam McQuaid Box 131, Czar, AB T0B 0Z0 Ph: (780) 857-2720 Fax: (780) 857-2827 Cell: (780) 209-2373 email: svlc@telus.net SHIPWHEEL CATTLE FEEDERS LTD. Lot Capacity 5,500 Blake Holtman/Donna Nichols Box 4616, Taber, AB T1G 2C9 Ph: (403) 223-4333 Fax: (403) 223-3079 Cell: Blake (403) 308-9233 Donna (403) 330-7836 email: scfcattle2@aol.com

SIGNAL RIDGE FARMS Lot Capacity 2,000 Russell Klassen Box 1287, Stettler, AB T0C 2L0 Ph: (403) 742-9762 Fax: (403) 742-1828 email: info@signalridgefarms.com JOHN SLINGERLAND FARMING Lot Capacity 5,000 Box 1425, Coaldale, AB T1M 1N2 Ph: (403) 345-2210 Fax: (403) 345-6844 Cell: (403) 382-9518 SOUTH CARA FARMS LTD. Rick Cromarty Box 157, Provost, AB T0B 3S0 Ph: (780) 753-4767 Fax: (780) 753-8455 Cell: (780) 209-4414 email: socara@telus.net SOUTH ISLAND FARMS LTD. Lot Capacity 6,500 Scott MacLean Box 249, Bow Island, AB T0K 0G0 Ph: (403) 545-2422 Fax: (403) 545-2442 Cell: (403) 952-1405 STAFFORD FEEDERS LTD. Lot Capacity 6,000 Ken and Chris Box 2243, Athabasca, AB T9S 2B7 Ph: (780) 675-9207 Fax: (780) 675-5095 STANKIEVECH RANCHES Lot Capacity 2,000 Glen and Clare Stankievech Box 389,Trochu, AB T0M 2C0 Ph: (403) 442-2242 Fax: (403) 442-3169 Cell: (403) 588-6325 STAUFFER FARM FEEDLOT Lot Capacity 5,500 Murray Stauffer/Jack Puddifant R.R. 3, Eckville, AB T0M 0X0 Ph: (403) 746-5737 Fax: (403) 746-5739 email: stauff1@xplornet.ca STRONKS FEEDLOT Lot Capacity 6,000 Ed Stronks Box 870, Picture Butte, AB T0K 1V0 Ph: (403) 738-4106 Fax: (403) 738-2193 Cell: (403) 308-9997

IT COUNTS - WHERE IT COUNTS *WHEN For a long period of time ® Draxxin is a registered trademark of Pfizer Products Inc; Pfizer Canada Inc. licensee. DXN JADP02 0610 E

FEEDLOT DIRECTORY SUNDIAL LIVESTOCK FEEDERS LTD. Lot Capacity 10,000 Chris Tetreault Box 359, Bassano, AB T0J 0B0 Ph: (403) 641-3500, Fax: (403) 641-2234 Cell: (403) 633-0890 SUNNYBEND FEEDLOT Lot Capacity 2,000 John B. Walter R.R. 1, Westlock, AB T7P 2N9 Ph: (780) 349-3542 Fax: (780) 954-2636 Cell: (780) 349-1740 G. THOMPSON LIVESTOCK Lot Capacity 18,000 Glen Thompson Box 142, Iron Springs, AB T0K 1G0 Ph: (403) 738-4351 Fax: (403) 738-4762 email: gtlc@telus.net THOMPSON COLONY FEEDERS Lot Capacity 2,000 Marvin Tschetter Box 160, Fort Macleod, AB T0L 0Z0 Fax: (403) 553-2958 Cell: (403) 635-0340 THREE CROSS CATTLE CO. Lot Capacity 4,500 Todd McKinnon R.R. 2, Airdrie, AB. T4B 2A4 Ph: (403) 948-4264….Fax: 948-2566 Cell: 830-2526 email: feedlot@efirehose.net TONGUE CREEK FEEDERS LTD/ ROSEBURN RANCHES LTD. Lot Capacity 16,000/12,000 Brian Morrison/Travis Morrison Box 5910, High River, AB T1V 1P6 Ph: (403) 652-7411 Fax: (403) 652-5127 Cell: (403) 312-2910 email: jona@roseburn.net URICHUK FARMS LTD. Lot Capacity 2,500 Terry & Valerian Urichuk R.R. 1, Willingdon, AB T0B 4R0 Ph: (780) 367-2434 or (780) 367-2527 Fax: (780) 367-2525 Cell: (780) 632-1496 or (780) 632-9215 email: urichve@telusplanet.net

H & R VANDENBERG FARMS Lot Capacity 5,000 Harold Vandenberg Box 454, Coaldale, AB T1M 1M5 Ph/Fax: (403) 345-3991 Cell: (403) 382-7986 email: vanfarm@yahoo.com VANDENBERG CATTLE CO. LTD Lot Capacity 4,000 John or Geert Vandenberg Box 15, Shaughnessy, AB T0K 2A0 Ph: (403) 381-3302 or (403) 381-6569 Fax: (403) 381-3364 Cell: (403) 380-0300 VEE TEE FEEDERS LTD. Lot Capacity 6,000 Richard Davies Box 2220, Lloydminster, AB T9V 1R6 Ph: (780) 875-6231 Fax: (780) 875-6232 Cell: (780) 871-1779 email: veetee@mcsnet.ca WEST RIDGE FARMS Lot Capacity 1,300 Jim Hurt Box 321, Crossfield, AB T0M 0S0 Ph: (403) 946-4198 WESTERN FEEDLOTS LTD. Lot Capacity 32,000 Craig Harsany Box 5279, High River, AB T1V 1M4 Ph: (403) 601-8674 Fax: (403) 652-3381 Cell: (403) 888-0858 Website: www.westernfeedlots.com WESTERN FEEDLOTS LTD. Lot Capacity 45,000 Doug Campbell Box 109, Mossleigh, AB T0L 1P0 Ph: (403) 534-2291 Fax: (403) 534-2118 Website: www.westernfeedlots.com WESTERN FEEDLOTS LTD. Lot Capacity 18,000 Moon Wegener Box 2384, Strathmore, AB T1P 1K3 Ph: (403) 934-3341 Fax: (403) 934-2894 Website: www.westernfeedlots.com

WILLOW BUTTE CATTLE CO. LTD. Lot Capacity 6,000 Kent & Janine Olson R.R. 3, Red Deer, AB T4N 5E3 Ph: (403) 886-4200 Fax: (403) 886-4100 Cell: (403) 340-9009 email: kent@willowbutte.com ZEMLAK FARMS Lot Capacity 1,500 Carl & Trisha Zemlak Box 41, Vegreville, AB T9C 1R1 Ph: (780) 688-3318 Fax: (780) 688-3443 Cell: (780) 208-1875 BAR M STOCK FARMS LTD. Lot Capacity 1,800 Brad McDonald P.O. Box 1345, Portage la Prairie, MB R1N 3L5 Ph/Fax: (204) 239-5928 Cell: (204) 856-6293 email:bradleymcdonald_8@hotmail.com BASELINE CATTLE COMPANY Lot Capacity 3,000 Darren Grasby, Alvin Smelski Box 639, Gilbert Plains, MB R0L 0X0 Ph: (204) 629-9000 Fax: (204) 548-2381 BOND FARMS LTD. Lot Capacity 1,000 Dana Johns Box 190, Kenton, MB R0M 0Z0 Ph/Fax: (204) 838-2003 Cell: (204) 365-7149 email: johnsdm@goiment.ca BRAUN FARMS Lot Capacity 2,5000 Dwight Braun Box 209, Plumas, MB R0J 1P0 Ph: (204) 386-2280 Cell: (204) 476-6094 email: dwbraun@mts.net CATHCART CUSTOM FEEDERS Lot Capacity 2,200 Kevin Cathcart Box 1016, Neepawa, MB R0J 1H0 Ph: (204) 476-2431 Fax: (204) 476-2583 email: cathfarm@mts.net

MANITOBA

IT COUNTS - WHERE IT COUNTS *WHEN For a long period of time ® Draxxin is a registered trademark of Pfizer Products Inc; Pfizer Canada Inc. licensee. DXN JADP02 0610 E

FEEDLOT DIRECTORY COULSON STOCK FARMS/FIVE STAR RANCH Lot Capacity 1,500 Chris Coulson Box 181, Oak River, MB R0K 1T0 Ph: (204) 724-0654 Fax: (204) 328-5357 Cell: (204) 724-0654 email: coulson@mts.net DAVATZ FEEDLOT/ HAPPY ROCK BUFFALO BEEF RANCH Lot Capacity 2,000 Lorenz Davatz Box 130, Gladstone, MB R0J 0J0 Ph: (204) 385-3206 Fax: (204) 385-3334 Cell: (204) 872-1731 DOUBLE D LIVESTOCK Lot Capacity 2,000 Danny/Debbie Vanbeselaere Box 255, Waskada, MB R0M 2E0 Ph: (204) 522-3697 Cell: (204) 522-6013 FOXWILLOW Lot Capacity 600 Christopher & Sarah Walwin Box 69, Hamiota, MB R0M 0T0 Ph: (204) 562-3633 email: cswalwin@mts.net • Specializes in pedigree cattle G.C. KLASSEN AND SONS Lot Capacity 500 Garry or Cindy Box 1152, Altona, MB R0G 0B0 Ph: (204) 829-7706 Fax: (204) 829-3676 Cell: (204) 324-7405 HAMIOTA FEEDLOT LTD. Lot Capacity 13,000 Larry Schweitzer Box 610, Hamiota, MB R0M 0T0 Ph: (204) 764-2449 Fax: (204) 764-2264 email: feedlot@goinet.ca Website: www.hamiotafeedlot.com HWY 68 FEEDERS Lot Capactiy 1,750 Jason Zuk Box 1193, Arborg, MB R0C 0A0 Ph/Fax: (204) 664-5400 Cell: (204) 642-3564

LWN FEEDLOT Lot Capacity 2,000 John Kichuk Box 237, Minitonas, MB R0L 1G0 Ph/Fax: (204) 525-2446 MAYES MEADOW FARM Lot Capacity 1,000 Box 141, Pierson, MB R0M 1S0 Ph/Fax: (204) 634-2489 PENNER FEEDLOT Lot Capacity 500 Donavon Penner Box 118, Kelwood, MB R0J 0Y0 Cell: (204) 212-0221 ROCKING U FEEDERS Lot Capacity 10,000 Norman Unrau Box 779, MacGregor, MB R0H 0R0 Ph: (204) 685-2264 Fax: (204) 685-2135 ROLLING ACRES Lot Capacity 250 Daniel Hofer Box 95, Eden, MB R0J OM0 Ph: (204) 841-3360 SHANNONDALE FARM LTD. Lot Capacity 3,000 Harry Dalke Box 112, RR 1, Morden, MB R6M 1V9 Ph: (204) 822-3643 Fax: (204) 822-1373 Cell: (204) 362-4101 SHARPE FARMS Lot Capacity 200 Marion, Fred & Martin Sharpe Box 1920, Minnedosa, MB R0J 1E0 Ph: (204) 867-3427 T.J. LIVESTOCK Lot Capacity 2,000 Thor Jonsson General Delivery, Oakview, MB R0C 2K0 Ph: (204) 768-2422 Fax: (204) 768-3393 Cell: (204) 739-3230 email: tjonsson@mts.net WILD ROSE CATTLE RANCH Lot Capacity 240 Mark or Nicholas Symbol Box 18, Group 6, RR. 1, Anola, MB R0E 0A0 Ph: (204) 866-2683

WILLIS FARMS Lot Capacity 1,000 Warren Willis Box 467, Winnipeg Beach, MB R0C 3G0 Ph: (204) 389-2065 Fax: (204) 389-3089

SASKATCHEWAN

BEZAN LAND & LIVESTOCK LTD. Custom Grazing & Feeding

Head Office: 306-775-0412

Fax: 775-0444 Cell: 537-8898 Email: laytonbezan@hotmail.com

Box 1726, Regina, SK S4P 3C6 Capacity 1200

BEZAN LAND & LIVESTOCK LTD Custom grazining & Feeding Lot Capacity 1,200 Layton Bezan Box 1726, Regina, SK S4P 3C6 Ph: (306) 775-0412 Fax: (306) 775-0444 Cell: (306) 537-8898 BIRCH ISLAND LAND & CATTLE CO. Lot Capacity 8,000 Maurice Schuster Box 236, Rhein, SK S0A 3K0 Ph: (306) 273-4600 Fax: (306) 273-4601 email: birchisland@imagewireless.ca BLUESTONE STOCK FARMS Lot Capacity 1,200 Jason & Karla Hicks Box 265, Mortlach, SK S0H 3E0 Ph:/Fax: (306) 355-2265 Cell: (306) 630-7466 Website : www.bluestonestockfarms.com BORDER LINE FEEDERS INC Lot Capacity 12,000 Ryan Thompson Box 128, Ceylon, SK S0C 0T0 Ph: (306) 454-2250 Fax: (306) 454-2216 Cell: (306) 442-7401 email: ryan.blfi@sasktel.net BRAEVAL LIVESTOCK SERVICES Lot Capacity 500 Cory & Shauna Wilson Box 147, Meadow Lake, SK S9X 1Y1 Ph: (306) 236-5965 email: braevallivestock@msn.com

IT COUNTS - WHERE IT COUNTS *WHEN For a long period of time ® Draxxin is a registered trademark of Pfizer Products Inc; Pfizer Canada Inc. licensee. DXN JADP02 0610 E

FEEDLOT DIRECTORY CHRISTOPHERSON FARMS LTD. Lot Capacity 3,500 Lorne Christopherson Box 280, Weldon, SK S0J 3A0 Ph: (306) 887-2103 Fax: (306) 887-2073 Cell: (306) 961-5890 email:chfarms@skvelocity.ca

HI-LITE CUSTOM FEEDLOT Lot Capacity 7,500 Dan and Jeff Stevenson 6-4, R.R. 1, Melfort, SK S0E 1A0 Ph: (306) 752-3665 Fax: (306) 752-4405 KMK AGRO Lot Capacity 3,500 Keith Guy CUSTOM GRAZING & FEEDING Lot Capacity 1,200 Box 4, Jedburgh, SK S0A 1R0 Layton Bezan Ph: (306) 647-2535 Fax: (306) 647-2580 Box 1726, Regina, SK S4P 3C6 Cell: (306) 621-3026 Ph: (306) 775-0412 Fax: (306) 775-0444 email: keithguy4@yahoo.ca Cell: (306) 537-8898 L & D FEEDERS DIETRICH FARMS LTD. Lot Capacity 2,200 Lot Capacity 2,200 Dave & Lynne Baumann Jim Dietrich Box 39, Tompkins, SK S0N 2S0 Box 68, Mendham, SK S0N 1P0 Ph/Fax: (306) 622-4605 Ph: (306) 628-4249 Cell: (306) 628-7170 M & T FEEDLOT email: jdietrich@sasktel.net Lot Capacity 3,500 Greg Thompson DUCKWORTH RANCHES INC. Box 336, Moose Jaw, SK S6H 4N9 Lot Capacity 1,200 Ph: (306) 694-5314 Fax: (306) 693-8822 Gerry Duckworth Cell: (306) 631-7413 Box 37, Courval, SK S0H 1A0 Ph: (306) 394-4211 McQUEEN FEEDYARDS Lot Capacity 6,000 EXCELLERATOR GENETICS Bill and Dave McQueen Lot Capacity 4,000 Box 35, Tessier, SK S0L 3G0 Ron Dietrich Ph: (306) 656-4465 Box 116, Moosomin, SK S0G 3N0 Ph: (306) 435-9381 NINE MILE RANCH LTD. email: excellerator@sasktel.net Lot Capacity 3,500 Website: www.excelleratorgenetics.com Myles Heppner Box 70, Spiritwood, SK S0J 2M0 GOLDEN HILL CATTLE COMPANY LTD. Ph: (306) 984-2149 Fax: (306) 984-2450 Lot Capacity 17,000 Cell: (306) 883-7476 Gerard Clavelle Box 310, Viscount, SK S0K 4M0 PATHLOW FEEDERS LTD. Ph: (306) 944-4545 Fax: (306) 944-4888 Lot Capacity 5,500 Cell: (306) 221-1616 Dennis Lepp Box 68, Dalmeny, SK S0K 1E0 HAGERTY LIVESTOCK LTD. Ph: (306) 931-2739 Fax: (306) 242-3650 Lot Capacity 3,000 Cell: (306) 221-2107 Larry Hagerty General Delivery, Box 11 PERKINS AG MARKETING INC. Stony Beach, SK S0G 4S0 Lot Capacity 4,000 Ph: (306) 345-2523 Fax: (306) 345-2085 Brian Perkins Box 8305, Saskatoon, SK S7K 6C6 Ph: (306) 384-6767 Fax: (306) 978-7118

PERRAULT FEEDLOT Lot Capacity 1,000 Perrault brothers Box 182, Ponteix, SK S0N 1Z0 Ph: (306) 625-3750 Fax: (306) 625-3978 Cell: (306) 625-7804 PLAINS LIVESTOCK INC. Lot Capacity 10,000 Box 160, Porcupine Plain, SK S0E 1H0 Ph: (306) 889-4500 email: plainslivestock@xplornet.com Website: www.plainslivestock.net POUND-MAKER AGVENTURES LTD. Lot Capacity 28,500 Brad Wildeman Box 519, Lanigan, SK S0N 1C0 Ph: (306) 365-4281 Fax: (306) 365-4283 email: pma@pound-maker.ca Website: www.pound-maker.ca RAY FARMS Lot Capacity 200 Kelly Ray Box 449, Mossbank, SK S0H 3G0 Ph: (306) 654-2601 Cell: (306) 631-0321 RED COAT CATTLE FEEDERS INC. Lot Capacity 18,500 Barry Boghean Box 86, Hazenmore, SK S0N 1C0 Ph: (306) 264-3844 Fax: (306) 264-3206 Cell: (306) 625-7355 email: rccf@yourlink.ca ROSS L-SEVEN RANCH Chad Ross/Brian Ross Box 1087, Estevan, SK S4A 2H7 Ph: (306) 634-7301 Fax: (306) 634-7762 Cell: (306) 421-6346

IT COUNTS - WHERE IT COUNTS *WHEN For a long period of time 速 Draxxin is a registered trademark of Pfizer Products Inc; Pfizer Canada Inc. licensee. DXN JADP02 0610 E

FEEDLOT DIRECTORY WHEN IT COU ROLLING HILLS FEEDLOT Lot Capacity 9,100 Rick Maddess Box 551, Assiniboia, SK S0H 0B0 Ph: (306) 476-2122 Fax: (306) 476-2142 email: rhfeedlot@xplornet.com S & H BUCKLE FEEDYARDS Lot Capacity 2,500 Sam & Helen Buckle Box 447, Yorkton, SK S3N 2W4 Ph: 306-786-2888 Cell: (306) 621-7087 SHUR-LIVESTOCK EXPORTING & TRUCKING Lot Capacity 800 Norm Shurygalo Box 308, Beinfait, SK S0C 0M0 Ph: (306) 388-2329 Fax: (306) 388-2321 Cell: (306) 421-3482 email: shurtruck@hotmail.com SMITH RANCH Lot Capacity 1,400 Terry Smith Box 64, Mendham, SK S0N 1P0 Ph: (306) 628-4235 Fax: (306) 628-4218 Cell: (306) 628-7742 SOUTH FORK FEEDERS Lot Capacity 1,500 Dwayne, Sherry & Nicki Bigney Box 133, Glen Ewen, SK S0C 1C0 Ph: (306) 925-2177 Fax: (306) 925-2047 Cell: (306) 483-8919 email: southforkfeeders@sasktel.net SOUTHLAND LIVESTOCK FEEDERS LTD. Lot Capacity 4,200 Brent Cammer Box 67, Webb, SK S0N 2X0 Ph: (306) 674-2234 Fax: (306) 674-2235 SUNNY SLOPE CATTLE Lot Capacity 1,500 Don Bowyer Box 1744, Maple Creek, SK S0N 1N0 Ph: (306) 662-2901 Fax: (306) 662-4450 TEE TWO LAND & CATTLE CO. Lot Capacity 1,500 Duane Thompson Box 285, Kelliher, SK S0A 1V0 Ph: (306) 675-4562

TD3L HULL RANCH Lot Capacity 1,100 Terry & Debbie Hull Box 160, Willowbrook, SK S0A 4P0 Ph/Fax: (306) 782-7295 email: td.hull@yourlink.ca TRIPLE D TRUCKING & CATTLE CO. Lot Capacity 400 Craig Renkas Box 307, Ituna, SK S0A 1N0 Ph/Fax: (306) 795-3320 Cell: (306) 795-7920 VAUGHAN FEEDLOT Lot Capacity 1,000 N/A Lyle Vaughan Box 22, Canwood, SK S0J 0K0 Ph/Fax: (306) 468-2677 WATTEYNE CATTLE FEEDERS LTD. Lot Capacity 1,500 Wes Watteyne Box 262, Lafleche, SK S0H 2K0 Ph/Fax: (306) 472-3775 Cell: (306) 472-7842 email: ws.watteyne@xplornet.com WESTWOOD LAND & CATTLE CO. Lot Capacity 10,000 Kevin Woods Box 6, Moosomin, SK S0G 3N0 Ph: (306) 435-2102 Fax: (306) 435-4833 Cell: (306) 435-7313 or (306) 435-3711 WES WIEBE Lot Capacity 600 Wes Wiebe Box 1651, Swift Current, SK S9H 4G6 Ph: (306) 773-2171 Cell: (306) 741-1220 WILLOW PARK RANCH Lot Capacity 800 Ben Wurz Box 70, Tessier, SK S0L 3G0 Ph: (306) 237-9510 Fax: (306) 237-9511 Cell: (306) 220-0400 WILLOW VALLEY FARM LOT Lot Capacity 200 Robert/Elvira Allen Box 243, White Fox, SK S0J 3B0 Ph: (306) 276-2402

IT COUNTS - WHERE IT COUNTS *WHEN For a long period of time

DRAXXIN DELIVE

速 Draxxin is a registered trademark of Pfizer Products Inc; Pfizer Canada Inc. licensee. DXN JADP02 0610 E

Feature Weedon Ranch – About TESA The Environmental Stewardship Award (TESA) recognizes excellence and innovation in environmental stewardship in the ranching industry. TESA provides an opportunity for producers to share their knowledge and ideas and showcases our industry’s commitment to conservation. The Saskatchewan TESA is presented annually by the Saskatchewan Stock Growers Association (SSGA), Ducks Unlimited Canada and RBC Royal Bank. Nominations for the award are open to all Saskatchewan cattle producers. The provincial winner is announced at the SSGA’s Annual Convention in June. Saskatchewan TESA recipients are considered for the National TESA, awarded by the Canadian Cattlemen’s Association at its semi-annual meeting each August. TESA nomination forms are available through the SSGA office.

The benefits of ecologically-friendly management Weedon Ranch operators, Brian and Glenys Weedon, maintain that conscientious environmental stewardship pays dividends to individual ranch operators, the cattle industry and society at large. “We encourage producers to implement and practise environmental stewardship for two primary reasons,” explains Brian, “First, by raising the bar for environmental stewardship you simultaneously raise the bar for all aspects of your management; primarily herd health and herd productivity. These three management regimes (stewardship, herd health and productivity) are interactive; dependent on and complementary to each other.” “Secondly,” adds Brian, “all aspects of agriculture are on the public’s radar screen today. If we don’t tell our own story, others will do it for us in our absence. Their version can often be misinformed, negative and alarmist to suit their own agendas, which are not always in our best interests. Positive perception of an industry sells more product – consumers vote with their wallets and

that is how our report card is measured. By demonstrating just how serious we are about environmental stewardship, our industry and its products are viewed more favourably by consumers.” The Weedons describe their style of environmentally sustainable management as “optimal rather than maximal.” They believe sound environmental practises protect air, soil, water, wildlife and habitat and that all of society benefits from this -- directly or indirectly. Brian adds, “Furthermore, by implementing sound environmental practises you are protecting an ecological investment for future generations of ranchers.” Ranch profile and background Brian launched his ranching venture in 1974, acquiring 11,500 acres of native rangeland from John O’Connel. The ranch is in sandhill country, located approximately 30 miles northwest of Swift Current. John O’Connel was a sheep rancher who managed his grass the traditional way, with a shepherd and traveling wagon as opposed to relying on cross fences. Brian worked for O’Connel prior to purchasing the ranch. Two years into his tenure as a self-employed rancher, Brian married Glenys who moved onto the homestead with her two children, Page and Shannon. The Weedons subsequently adopted two more children – Jamie and Cali. As the family grew, so too did the ranch. The Weedons have added another 12 quarters of land to the operation (4 quarters of hay, 6 quarters of tame forage and 2 additional quarters of native grass). At present, Weedon Ranch runs 360 head of mother cows and bred heifers as the foundation for a combined cow-calf and backgrounding operation. Weaned calf and yearling numbers vary in response to market and climate conditions, but on average they over-winter and graze out 300 plus yearlings to mid-August. According to Brian, “this production model provides broader marketing choices and in times of drought we can almost immediately take approximately

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JULY 2011

Feature Saskatchewan’s 2011 TESA Recipient 35% of the pressure off our grazing, simply by picking up the phone and marketing our yearlings.” Ecological inventory For the Weedons good management involves goal setting and long-term planning supported by a sound assessment of a ranch’s ecological inventory. Native prairie range accounts for 12,000 acres of the ranch. It is located within a sandhill ecosystem where the topography varies from open flats to gently rolling hills along with small dunes and sand hummocks. Between low runoff and high evaporation there is usually no potable surface water available for any length of time. For stock watering, Weedon Ranch relies on the area’s high water table which provides highly potable water. Natural vegetation on the ranch is predominantly the mixed grassland common to sandhill complexes in southwest Saskatchewan and the mixed grass eco region. Their ranch also has stands of larger woody species, including bluffs of aspen, balsam poplar, chokecherry and willow. This mix of vegetation provides excellent wildlife habitat for important game species such as mule deer, whitetail deer, pronghorn antelope and sharptail grouse. Annual rainfall in the area is 10 to 12 inches with varied amounts of snowfall. Snow cover is extremely variable as the ranch is located in the Chinook belt.

efficiency with an emphasis on food safety and animal welfare and: 5) build a cow herd that would best suit the ranch’s environment. The strategies employed to achieve these goals recognized that environmental sustainability and ranching success are mutually reinforcing activities. Brian reports, “We feel that we have achieved our goals for the most part – it was a piece by piece, innovative approach learning from our mistakes and those of others who shared their experiences with us.” Grazing was optimized through a combination of deferred rotation and enhanced water availability. The ranch’s 12,000 acres of native grass was cross fenced to accommodate deferred and switchback grazing. The ranch was initially watered by 7 windmills and dugouts. To prolong the lifespan of existing dugouts,

the Weedons installed portable solar pumps but later dropped them in favour of shallow water pipelines. Today Weedon Ranch has close to 15 km of pipeline with 11 water stations along with 5 windmills and dugouts. The dugouts now provide backup for the other systems and are less heavily utilized than the piped water stations. Herd health on the Weedon Ranch has been supported for the past eleven years through a herd health contract with a veterinarian. The Weedons now have an extensive set of historical records for the cow herd which is useful for assessing protocols, successes and failures in virtually any aspect of herd health management. In 2003, Weedon Ranch was one of the first operations to meet the criteria to be enrolled in Quality Starts Here/Verified Beef Production Program. continued on pg. 28

Management goals The Weedons long-term goals have reflected a concern for profitability within the context of sustaining the ecological integrity of the ranch. Those goals have included: 1) expanding the acres available for spring grazing during calving; 2) achieving self-sufficiency in hay production; 3) developing a watering system that is efficient, reliable and allows for optimal utilization of the ranch’s grazing resources; 4) create a herd health/ management plan based on maximum

JULY 2011

www.skstockgrowers.com | ©BEEF BUSINESS | 27

Feature Weedon Ranch cont. from pg. 27 “After some experimentation with different breeds” explains Brian, “we decided to go fully Black Angus. We feel they are best suited for our management approach and the ecosystem in which we operate.” Stewardship accomplishments Brian notes that the ecological footprint of the Weedon Ranch has been minimized by seeding permanent cover forages on all cultivated land on the ranch. “This strategy significantly reduces fossil fuel consumption on a ranch,” says Weedon. “The improvements we have made to our water systems, including the strategic location of watering facilities allow for optimal range utilization,” explains Brian, “more areas are grazed and the pressure is reduced on those areas where water was available before we developed the pipeline system.” According to Brian, “healthy cattle are easier to manage. Herd health on the ranch is supported by nutrition and good clean water. Our cattle are easier to handle and move because a move means greener pastures ahead – look after your grass and your cows will look after you.” By implementing grazing practises such as deferred grazing, switchback grazing, and balanced stocking rates, the Weedons maintain that their range is healthier – there is increased litter and greater diversity in productive warm and cool season grass species. The stands of woody species provide cattle with protection from the heat of summer and the extremes of winter.

carryover field and fed on range for about 100 days. Manure management is focused on spreading manure naturally to avoid accumulation on any given location.” Productivity improvements The Weedons have concluded that the stewardship practices employed on the ranch have also improved economic sustainability on the ranch. “Through our records we have been able to identify a number of productivity and profitability benefits such as improved fertility; lower mortality and morbidity in our herd, reducing the use of antibiotics through vaccination; more efficient use of human resources, resulting in less dependence on hired labour; reduced use of fossil fuels; lower requirements for tillage/seeding machinery and; almost no need for chemicals and commercial fertilizers. Institutional support Brian acknowledges the important role that various agencies have played in providing the learning opportunities and knowledge required for ecologically sustainable ranching. The Grazing and Pasture Technology Program developed by the SSGA and supported by Ducks Unlimited Canada (DUC) is a prime example. According to Brian, “This program provided much needed technical and educational support for producers. It also raised the profile of Saskatchewan’s grasslands as an economic resource. They provided invaluable knowledge and information on how to manage our rangelands in a sustainable and profitable manner.”

With respect to the success of wildlife species on the ranch, Brian says, “Simply put, good range management is good wildlife management.”

The Prairie Conservation Action Plan (PCAP) is another positive initiative commended by Weedon. PCAP was created by the SSGA in concert with many stakeholders, including DUC.

Brian explains that, “Manure management on the ranch is done as naturally as possible. Our cows are wintered in a grass

“PCAP, like GAPT, is an awareness program focused on grasslands and the larger picture,” says Weedon. “PCAP has

| ©BEEF BUSINESS | www.skstockgrowers.com

published many education extension papers for both producers and the general public. It has fostered and encouraged cooperation between government, industry, NGOs and the general public. On our operation PCAP has helped out by encouraging energy companies to raise the bar in reclamation and related ecological management regimes.” Brian added, “Our involvement in the SSGA has benefited us in two major aspects. First through conventions and the magazine -- the organization has educated producers in all aspects of our industry. Secondly, we have had the privilege of getting to know some of the best ranching families in Saskatchewan who have shared their practical experiences and wisdom with us.” Community involvement Brian has been involved in an official capacity with an extensive list of local, provincial and national organizations. This includes everything from serving as an RM councillor to a stint on the board of the Canadian Cattlemen’s Association and a term as president of the SSGA. Glenys Weedon along with daughters Page and Shannon have been 4H members and leaders. Over the past 36 years the door has been open at Weedon Ranch for the promotion of sustainable range management and the cattle industry in general. The family have hosted many field days and educational tours. Both GAPT and PCAP have held tours and field days on the ranch. These activities included range plant identification, range assessment and biodiversity observations. Over the past 15 years Brian has traveled around Saskatchewan giving presentations on behalf of various organizations, Quality Starts Here, PCAP, & GAPT. B

JULY 2011

Canada’s On-Farm Food Safety Program for Beef Cattle Producers

Cattle producers in Saskatchewan can qualify for funding provided through Growing Forward, a federal provincial initiative. To be eligible they must: Attend a VBP workshop Have $2500 worth of cattle sales in the previous tax year

Funding is available for 50% of approved equipment cost up to $750 per producer. Eligible equipment includes: head gates and chutes with neck extenders livestock weigh scales record keeping software Please contact our office for a complete list of approved manufacturers prior to purchase.

In an industry with evolving regulations and consumer expectations, VBP is a trusted, recognized process to verify on-farm food safety practices.

...driving consumer confidence To learn more information about VBP in Saskatchewan, call 1-888-675-6177 or visit www.saskvbp.ca

Science and Production Caution Advised When Custom Grazing or Custom Feeding your Livestock by Cam Wilk, P. Ag,

Provincial Manager, Field Services Unit Saskatchewan Agriculture Many livestock producers or ranchers that I work with point out that the Saskatchewan livestock industry was built on verbal agreements sealed with a handshake and a relationship of trust. Due to the complexity of today’s industry, along with the amounts of money involved, a move away from historical norms in how we conduct our business activities is necessary. Each year the Ministry’s Livestock Inspectors field a growing number of questions concerning feeding or grazing arrangements gone bad. Most often these agreements are verbal and in many cases arranged over a phone call. A written custom care arrangement will be beneficial to both parties in the arrangement. The contract should contain a specified term with dates, fees, payment terms and deposits, acceptable death loss formulas and a process for resolving disputes. Ensure the contract is signed by all parties, have it witnessed, make sure signatures are legible and if not have the names printed above or below the signatures. It never hurts to have any contract reviewed by a lawyer. Most importantly make sure all your cattle prior to entering into a custom care arrangement are branded, vaccinated, treated for parasites and all tags recorded. A full description of all the cattle should be written on a livestock manifest prior to delivery. Copies of the manifests should be attached to the contract and left with and signed by each party to the contract. Also ensure you obtain references from past customers. The contract should also detail who provides salt, minerals and who pays for herd health care.

you surrender your cattle to automatically has the responsibility to provide care for those animals. Most importantly, by virtue of providing that care, that person automatically has a lien on those animals for the grazing, the price of food, care, attendance, accommodation, treatment or services furnished for that animal. That lien will have precedence over other creditors when obtaining restitution for costs related to feed and care. To have such lien to take effect there is a process that must be followed and that is detailed in the Ministry of Agriculture’s Animal Custom Care Regulations. B

For more information: • Contact the Agriculture Knowledge Centre at 1-866-457-2377 or your nearest District Livestock Inspection office.

Protect your investment. Your brand is your animals’ return address.

For more information about branding and livestock inspection, contact: Brand Registrar Rusty Hawryluk, Regina, (306) 787-4682 District Livestock Supervisors Dave Augustine, Swift Current, (306) 778-8312 Bill McConwell, Moose Jaw, (306) 694-3709 Ron Sabin, North Battleford, (306) 446-7404 Les Tipton, Saskatoon, (306) 933-7660 Robert Solomon, Yorkton, (306) 786-5712 Garth Woods, Moosomin, (306) 435-4582 Barry DeJaeger, Winnipeg, (204) 694-0830 Livestock Investigators Barry Belak, North Battleford, (306) 446-7571 Jeff Eide, Saskatoon, (306) 933-6781

The process in arriving at a signed contract may seem onerous however it is the law in Saskatchewan that the person

| ©BEEF BUSINESS | www.skstockgrowers.com

JULY 2011

Science and Production Whereâ&#x20AC;&#x2122;s the Beef? Active Missing Livestock Files June 2011 Livestock branch contact

Date reported

North Battleford 446-7404

May 16/11

Kelvington

Yorkton 786-5712

May 27/11

North Battleford 446-1720

North Battleford 446-7404

May 24/11

Black cow

North Battleford 446-1720

North Battleford 446-7404

May 24/11

Cows Mixed colours

North Battleford 446-1720

North Battleford 446-7404

May 25/11

Calves Mixed colours

North Battleford 446-1720

North Battleford 446-7404

May 25/11

Area missing from

Number of head

Animal description

Meadow Lake

Black heifer

Yorkton

Red cow

North Battleford

Black cow

North Battleford

Brand description

Brand location LH

RCMP subdivision

Meadow Lake 236-2570

Information provided by the Livestock Branch of the Saskatchewan Ministry of Agriculture

JULY 2011

www.skstockgrowers.com | ÂŠBEEF BUSINESS | 31

JULY 2011

Association News and Reports A Report From Harold Martens President, Saskatchewan Stock Growers Association worked well for us. Most importantly, delegates had the opportunity to interact – sharing views and information. We covered a wide range of entertaining and thought provoking topics. Moderator Kevin Hursh added significantly to the quality of the event. There are very significant issues that we will be asking the Board of Directors to look into on behalf of the industry over the coming year and I would like to point some of them out to you:

The role of SSGA President has varied over time because each President has brought their own experiences, strengths and personalities to the job. As I step into my first year as the President, I will also bring my personality and life experiences along with me. My father started ranching along the Swift Current Creek 20 miles northeast of the city of Swift Current in southwest Saskatchewan. My brother and I worked our way into a partnership with him and in 1973 we set up what is now known as Martens Ranch Ltd. Since then we have added a brother-in-law as a third shareholder. We have each brought in one of our children into the ranch. We breed 860 Red Angus cows each year. We use Red Angus herd bulls to generate replacement heifers and for the rest of the cows we use Charolais herd bulls for a terminal cross. We also have 40 registered Quarter Horses that we have raised and trained for ranch work. The SSGA has just completed their convention in Swift Current and it was considered a success in terms of attendance, sponsorship support, and trade show participation and facilities

1/ We have volunteered to work with the provincial Ministry of Agriculture to inform cattlemen about BVD and IBR. These are two diseases that can cause serious problems in cows and their calves; 2/ work with other industry players in setting up a Livestock Dealers Assurance Fund (Alberta and other provinces already have this in place); 3/work with Agriculture and AgriFood Canada and the Canadian Cattlemen’s Association to set in place an industry developed Cattle Price Insurance program; 4/work with the provincial Ministries of Agriculture and Environment to develop conservation easement arrangements on saleable crown land; 5/surface rights and how the mineral companies interact with landowners, need to be given some attention; 6/working together with governments to determine how carbon credits could work on agricultural land; 7/working with governments to determine how Growing Forward agriculture programs are going to look in the future; 8/explore how can we help transfer our ranches to the next generation;

9/determine how to attach value to the Ecological Goods and Services provided to society at large by the owners and lessees of the agricultural land; 10/continue working with the CCIA in the role of identifying our cattle, getting a tag that will stay, one that can be read and will be economical to use; This will be a starting point for the Board and it will take all of us working together with the industry to build on the solid foundation of the past and move forward to meet the challenges of the future. I believe in the cattle industry, in the living it has given our families and in the lifestyle and in the reputation of the people in the industry. Working with the significant challenges of the ground, the grit, the livestock, and the weather has given most people in agriculture the reputation of being honest, sincere and intensely focused. Some people would say we’re stubborn. That’s what it takes to go out to work when it is 40 below, or in pounding rain, or sleet and do whatever needs to be done. I was at a ranch rodeo competition recently and it rained ¾ of an inch and I didn’t see one person in the arena or in the stands complaining but I did see a whole lot of people having a good time, laughing and visiting and enjoying themselves. One more thing I want to ask you is this. Have you ever been asked to join the Saskatchewan Stock Growers Association? Someone asked me and I joined. So I am asking you to consider this your invitation to become involved. Ask yourself, ‘Do I want to help the cattle sector grow and become stronger, or will I just stay uninvolved and let it go wherever it wants? Why not let someone else carry your load?’ My answer is you will only get out of this industry, what you put into it. Our Board of Directors aren’t fence sitters, continued on pg. 34

JULY 2011

Association News and Reports President’s Report cont. from pg. 33

Roy Rutledge Honoured by Livestock Marketers

and we would like to challenge you to join us in helping the cattle industry grow. You can contact our head office in Regina and speak to our Manager or talk to any member of the Board of Directors, help us pick up the slack and head for the better times. B Sincerely, Harold Martens

A decades-long contribution to the improvement of livestock marketing in Canada has earned Saskatchewan’s Roy Rutledge induction into the Livestock Markets Association of Canada (LMAC) Hall of Fame. The induction ceremony was held at the LMAC Annual Convention at Waterloo, Ontario on June 10. Roy received an added honour at the LMAC event when one of the auction markets he manages, Assiniboia Livestock Auction, was named Canadian Angus Association Auction Market of the Year.

positive and interesting perspective on the cattle industry from the auction market point of view,” said Martens.

In announcing Roy’s induction, Livestock Marketers of Saskatchewan (LMS) President, Rhett Parks said, “Roy’s name is familiar within the Canadian livestock industry because of his contribution as a visionary entrepreneur who saw the merits of pre-sorted calf sales; an award winning auctioneer; respected auctioneering judge and a rancher.”

Roy has been auctioneering for 30 years and currently manages livestock auction markets at Assiniboia and Weyburn. He was named Auctioneer of the Year by the Saskatchewan Cattle Feeders Association in 1991.

Congratulations were extended to Roy by Harold Martens, President of the Saskatchewan Stock Growers Association (SSGA). “Roy Rutledge has provided a

“You can count on him to give his frank, ‘welcome to the real world,’ no nonsense, businesslike words of wisdom anytime, added Martens, “when you ask him and even when you don’t. Roy is an asset on the SSGA Board of Directors and I wish him all the best and our thanks as he continues to give us the Rutledge position.”

Roy has been generous with the time he devotes to the livestock industry through his columns and participation in industry development associations. He currently sits on the SSGA Board of Directors, as a Director at Large, and is a Past President and Board Member with the LMS. B

JULY 2011

Association News and Reports A Report From Chad MacPherson General Manager, Saskatchewan Stock Growers Association Larry Flaig Keith Day

Zone 3 Zone 7

Please refer to the SSGA 2011/2012 directory for the complete list of directors serving on the SSGA board at the beginning of this issue. Resolution #1 WHEREAS currently when land is leased by a mineral company for mineral extraction that the land is valued at agricultural values. The 98th Convention and Annual General Meeting of the Saskatchewan Stock Growers was held June 5-7th in Swift Current. There was a strong cross section of representatives from industry, sponsors and government officials from across the province in attendance. The theme ‘Let the Good Times Roll” was selected to reflect the renewed sense of optimism within the beef industry. Our guest speakers covered a wide variety of topics on emerging opportunities and threats to the state of the beef industry.

THEREFORE BE IT RESOLVED that the SSGA lobby the Government of Saskatchewan and the Saskatchewan Surface Rights Arbitration Board that when mineral companies lease land to develop mineral resource facilities on a site that the land be valued as commercial property. Carried Resolution #2 WHEREAS bonds do not provide adequate protection against non-payment to Saskatchewan livestock producers.

On Monday June 7th, during the banquet, we held a very successful silent and live auction. I would like to thank everyone for their generous donations and purchases during the auction. Your overwhelming generosity and support is greatly appreciated.

THEREFORE BE IT RESOLVED that the SSGA lobby the Government of Saskatchewan that in addition to bonds they develop a Livestock Patrons Assurance Fund (LAPF) similar to Alberta’s LAPF. Carried

Congratulations to our new and re-elected executive/director’s for 2011/2012 as listed below.

Resolution #3

Harold Martens Doug Gillespie Shane Jahnke Calvin Knoss

President 1st Vice President 2nd Vice President Past President

Gerry Duckworth Robin Wiggins Roy Rutledge Blade Young

Director at Large Director at Large Director at Large Zone 2

JULY 2011

BE IT RESOLVED that the SSGA lobby the Government of Saskatchewan to hold Saskatchewan Surface Rights Arbitration Board Hearings in the Rural Municipality office where the land is located. Carried Resolution #4 WHEREAS Bovine Virus Diarrhea (BVD) is a production limiting disease in beef cattle.

THEREFORE BE IT RESOLVED that the SSGA lobby the Government of Saskatchewan to develop a BVD awareness strategy.

Carried Resolution #6 WHEREAS the stockmen of Canada have paid their share of traceability in that they have paid for tags and have been applying these tags for eleven or twelve years. This cost has been borne by the stockmen and if the people of Canada want a rigorous traceability system, that the people of Canada should pay. THEREFORE BE IT RESOLVED that the SSGA lobby the Government of Canada to fully fund the initiative of traceability beyond the farm gate. Carried Resolution #10 WHEREAS national animal traceability requires premises identification; and WHEREAS premises identification will vary from province to province; BE IT RESOLVED that the SSGA adopts the position that Saskatchewan’s premises identification will be the legal land description of their primary premises or operation. Carried Resolution #12 WHEREAS CCIA collects information on animal movement and origin. BE IT RESOLVED that the CCIA work with industry to provide BVD information back to cow/calf producers. Carried

continued on pg. 41

2011

98th Convention and

Annual General Meeting

PONSOR

98th Convention & Annual General Meeting Thank you to our Sponsors . . . PlATinuM PluS Saskatchewan Ministry of Agriculture

PlATinuM

Gold

Silver

Bronze

p: 306.757.8523 e: ssga@sasktel.net w: www.skstockgrowers.com

Assiniboia Livestock Auction Big Eagle Oilfield Services Bluestone Stock Farm Canadian Cattle Identification Agency Canadian Hereford Association Diamond Energy Ducks Unlimited Canada Heartland Livestock Services - Swift Current Labatt Breweries Lane Realty Mankota Stockmens Weigh Co. Saskatchewan Crop Insurance Corporation Saskatchewan Indian Gaming Authority Saskatoon Processing SaskTel The Hartford WellTraxx Weyburn Inland Terminal

TrAdeShow

Boehringer Ingelheim (Canada) Bono Holdings Canadian Cattle Identification Agency Canadian Cattlemen, FBC Publishing Canadian/Saskatchewan Angus Associations Credit Unions of South West Saskatchewan Cypress Motors Elanco Animal Health Foothills Livestock Co-op Fort Supply Technologies/BioBeef Integrated Technology Systems JayDee Agtech Knight Dodge Lane Realty Paysen Livestock Equipment Remedy Animal Health Robertson Implements Scotia Bank Stark & Marsh Western Beef Development Centre West Central Pelleting Westway Feed Products Youngâ&#x20AC;&#x2122;s Equipment

Stewardship How to Give a Hoot - Beneficial Management Practices for Burrowing Owls Submitted by Leanne Thompson on behalf of SK PCAP

Burrowing Owls once occupied most of the grasslands of western Canada, but have experienced a significant population decline over the past three decades. The Burrowing Owl has been designated “at risk” in all four western Canadian provinces and is protected under provincial wildlife acts from capture, harassment, trade, killing, or nest disturbance. As a result of population declines, the Burrowing Owl was officially listed as endangered under the Species at Risk Act (SARA) in June 2003. As a requirement of SARA, a recovery strategy was developed and was recently revised in 2010. A National Burrowing Owl Recovery Team that includes both government and nongovernment organizations, developed the recovery plan which aims to increase Burrowing Owl populations in Canada to levels where they can sustain themselves. Saskatchewan contains critical habitat for Burrowing Owls located mainly along the Frenchman River Valley in southern Saskatchewan. This area of the province is home to populations of Black-Tailed Prairie Dogs which create preferred habitat for Burrowing Owls. These prairie dog towns are so important to the Burrowing Owl, they contain 10-15% of the known nesting population in Canada. A combination of factors appears to be at the root of the population decline in Burrowing Owls. For example, habitat loss, habitat degradation, human disturbance, and pesticide use have all impacted the population of this unique owl. Conservation groups have developed beneficial management practices (BMPs) for landowners concerned with the preservation of this species. The National Burrowing Owl Recovery Team has provided recommendations to update some of these BMPs based on observations and new research. Below is a list of BMPs adapted from Nature Saskatchewan and Multiple Species at Risk

(MULTISAR) with modifications from the National Burrowing Owl Recovery Team: •

Protect active and historical Burrowing Owl nesting sites.

•

Maintain grassland pastures of at least one quarter section in size, preferably in close proximity to other grasslands.

•

Avoid spraying/using insecticides that reduce Burrowing Owl prey populations; if insect control is necessary, use an insecticide with the lowest toxicity to non-target organisms.

•

Leave a 500m set back distance around known owl burrows and fox dens when spraying chemicals and poisoning rodents and to reduce general human disturbance.

•

Avoid killing Richardson’s Ground Squirrels (RGS) around active

nesting sites. Badgers, swift foxes and raptors naturally control their populations and could be poisoned accidentally. Fewer RGS also means less food for them. Where RGS exceed tolerable numbers allow vegetation to grow longer as this will naturally deter them. •

Remove low yielding land from annual crop production and seed back to grass (native or tame species)

•

Allow regular grazing to keep grass height below 10cm.

•

Vary stocking rates based on forage production. Increase stocking rates in high production years and decrease them in low production years.

JULY 2011

Stewardship •

•

Graze the pasture in a pattern that creates a mosaic of shorter and taller vegetation. Note: The recovery team has found that the owls prefer to live and forage in short vegetation, so uniformly grazed pastures are likely not a deterrent. Place salt blocks and watering sites at least 50m away from burrows to lessen the likelihood of trampling and/or burrow collapse.

•

Maintain healthy streamside (riparian) areas by restricting grazing, especially in wet years.

•

Avoid planting trees or shrubs on native or tame pasture and reduce or remove woody vegetation in native or tame grasslands by burning, grazing, mowing or manual removal.

JULY 2011

•

Cultivate fields early (April), removing potential nest burrows in crop fields before the owls arrive to encourage them to nest in other grassland areas. Use direct or zero-till seeding during the critical nesting period (May through June) to improve the chances of Burrowing Owl survival. B

For more information on BMPs for Burrowing Owls, visit: Nature Saskatchewan’s website at www.naturesk.ca or; MULTISAR’s website at www.multisar.ca or; Environment Canada’s Species at Risk website at www.sararegistry.gc.ca.

GM Report cont. from pg. 35 Resolution #13 BE IT RESOLVED that the SSGA membership approves the proposed amendments to the SSGA constitutional bylaws as presented. Carried In closing I would once again like to thank all of our sponsors, speakers and honoured guests for their support and generosity. Without your contributions the SSGA would not be able to host an event of this caliber. B

For a list of SK PCAP 2011-2012 supporters, please visit the website at www.pcap-sk.org

Calendar of Events July July 14

Canada Saskatchewan Irrigation Diversification Centre Outlook, SK Field Day

July 26 - 29

Western Canada Feedlot Management School

Saskatoon, SK

August August 9 - 12

CCA Semi-Annual Meeting

Calgary, AB

August 10

International Livestock Congress

Calgary, AB

August 10

Advertising Deadline for Magazine September

September 22 - 24

North Dakota Stockmen’s Association Convention

Bismarck, ND

October October 10

Advertising Deadline for Magazine November

November 9 - 12

Saskatoon Fall Fair

Saskatoon, SK

November 21-26

Canadian Western Agribition

Regina, SK

SSGA BOARD OF DIRECTORS DIRECTORS AT LARGE

THE EXECUTIVE

Harold Martens President/Director at Large Swift Current, SK

Phone: 773-6782

Doug Gillespie 1st Vice President/Director at Large Neville, SK

Phone: 627-3619

Shane Jahnke 2nd Vice President/Director at Large Gouldtown, SK Calvin Knoss Past President/Director at Large Rockglen, SK

Heather S Beierbach, Maple Creek Ryan Beierbach, Whitewood Gerry Duckworth, Courval Helen Finucane, Regina Paul Jefferson, Humboldt ext 272 Roy Rutledge, Assiniboia Robin Wiggins, Fox Valley

ZONE CHAIR DIRECTORS Phone: 784-2899

Phone: 476-2512

Zone 1 - Zone 2 Zone 3 Zone 4 - Zone 5 - Zone 6 - Zone 7 - Zone 12 -

Lloyd Thompson, Carnduff Blade Young, Tyvan Kelcy Elford, McCord Brooks Whitney, Maple Creek Bill Huber, Lipton Brent Griffin, Elbow Keith Day, Lacadena Larry Flaig, Assiniboia

299-4512 532-4809 394-4211 584-2773 682-3139 642-5358 666-2103

AFFILIATE DIRECTORS

Garner Deobald - Charolais Affiliate, Hodgeville 677-2589 Tom Grieve - Cattle Breeders Affiliate, Fillmore 722-3504 Tara Fritz - SImmental Affiliate, Shaunavon 297-3147 Karla Hicks - Angus Affiliate, Mortlach 355-2265 Connie Housek - SK/Man Galloway, Beechy 859-2268 Arron Huber - Shorthorn Affiliate, Lipton 336-2706

APPOINTED DIRECTORS 482-3743 245-3310 478-2682 662-4420 336-2684 854-2050 375-2934 266-2070

Dr. Andy Acton- Veterinary Advisor, Ogema

459-2422

SASKATCHEWAN CCA DIRECTORS Lynn Grant, Val Marie Pat Hayes, Val Marie Jack Hextall, Grenfell Reg Schellenberg, Beechy

298-2268 298-2284 697-3079 859-4905

Listings of email and fax numbers can be found on the SSGA website at www.skstockgrowers.com

JULY 2011

Advertiser Index Abe’s Signs

Allen Leigh Security & Communications

Arm River Red Angus

Beef Improvement Opportunities/ Fort Supply

Beef Information Centre

14-17

Best Western Plus Inn & Suites

Bill Laidlaw Chartered Accountant Professional Corp.

Canadian Cattle Identification Agency

Cargill Animal Nutrition

Gibson Livestock

Pfizer Animal Health

18, 48

Grayson & Co.

Prairie Habitats

Jackson Designs

Quality Starts Here/Verified Beef

John Brown Farms

Rosetown Flighting Supply

Johnstone Auction

Saskatchewan Angus Assoc.

Kelln Solar

Kyle Welding & Machine Shop Ltd.

Saskatchewan Ministry of Agriculture

Lane Realty Corp.

Saskatoon Processing Company

Linthicum Herefords

Sask/Man Galloway Assoc.

MCD Welding

Silencer Chutes

Man-SK Gelbvieh

Sittler Composting

Masterfeeds

Solar West

Southern Trail Trailer Sales

Sundog Solar

Superior Livestock Auction

Terra Grain Fuels

Western Litho

Weyburn Inland Terminal

Young’s Equipment

Cattle Care Vet Consultants

Millet King Seeds

Chartop Charolais

Nature Saskatchewan

Cowtown Livestock Exchange, Inc.

Nerbas Bros. Angus

Dutch Bunning

New Vision Agro

Elanco Animal Health

Norac Weighing & Control Systems

Feed Rite

Northstar Seed Ltd.

Frostfree Nose Pumps

Parkside Farm and Ranch

GelbviehWorld.com

Paysen Livestock

Business Directory     

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 

 



JULY 2011

Quality You Can Trust Humboldt Saskatoon Swift Current

800-947-9186 888-681-4111 877-881-1455

Holiday Inn Express & Suites Swift Current Reservations: 306-773-8288 Swift Current’s Newest Hotel Best Western Plus Inn & Suites

105 George Street West Swift Current, SK S9H 0K4 888-773-8818 (306) 773-4660

P.O. Box 420, Hanley, SK S0G 2E0

“Saskatchewan’s Farm & Ranch Specialists”

MCD Welding

306-528-2275

Box 502, Nokomis, SK S0G 3R0

Solar Water Heating - Water Pumps - RV Systems - Cottage/Residential Photovoltaic Panels - Portable Water Systems

JASON WILLIAMS

Ph: 306.370.1256

Dealer

email: karyjay@sasktel.net

For all of your buying or selling needs... Contact one of our Farm & Ranch Specialists today! To view our properties visit our website at: www.lanerealtycorp.com

Ph: 306-569-3380

Fax: 306-569-3414

Roller Mills Roller Mills - 30 bu to 1000 bu per hr. Custom Built Equipment Cattle Panels, Headgates, Hay Feeders, Gates, Weigh Scales and Sheep & Goat Equip.

AARON BOHN Pro-Pellet Division

Black Angus Bulls Weyburn Inland Terminal Ltd.

www.nerbasbroangus.com

Box 698, Weyburn Saskatchewan, Canada S4H 2K8 Sask. Toll Free 1-800-552-8808

All Sales by Private Treaty

Box 310, Kyle, SK S0L1T0

306-375-2271

Tel: (306) 842-7436 Fax: (306) 842-0303 Cell: (306) 861-1757 email: a.bohn@wit.ca www.wit.ca

Shellmouth, MB CANADA 204-564-2540

www.kylewelding.com

Over 60 years of service!

Galvanized Water Tanks From 100 to 4100 gal.

Livestock Water Troughs - From 400 to 1250 gal.

Super Edge™ flighting for grain augers, combines, & seed cleaning plants.

Left and right hand available in all sizes. Helicoid & Sectional

Complete Auger Repairs ROSETOWN FLIGHTING SUPPLY Rosetown, SK

Phone 1-866-882-2243 • Fax 1-306-882-2217 www.flightingsupply.com rfsdealerinfo@sasktel.net EXCELLENT PREPAID FREIGHT RATES - BC $25 AB/MB $19 SK $18 (per order) NO FREIGHT CHARGES: One size 75 feet & over Multiple sizes - 100 feet & over

OVERNIGHT DELIVERY TO MAJOR CENTRES

Chartop Charolais Glen and Lyn Sauder Box 569, Gull Lake, SK S0N 1A0 Ph: (306) 672-3979 Fax: (306) 672-4347

nks .

BILL LAIDLAW CHARTERED ACCOUNTANT PROF. CORP.

BILL LAIDLAW CA.CFP.

Chartered Accountant

Purebred CHAROLAIS & RED ANGUS Bulls for Sale Commercial Herd * Visitors always welcome

Division of Eli Lillly Canada Inc.

604 Government Road S. Weyburn, SK S4H 2B4 Ph: 306.842.5344 Fax: 306.842.5345 Bill@BillLaidlaw.ca

Cowtown Livestock Exchange Inc. Maple Creek, SK

Regular Sales every Tuesday @ 11:00 a.m. Locally Owned & Operated Call for info on Presort & Other Sales Phone 306-662-2648 Toll Free: 1-800-239-5933

www.cowtownlivestock.com

Your AD could be here! Contact Tracy Cornea at 306-693-9329

Roger Meyers Sales Representative Southern Saskatchewan Box 153, Minton, SK Cell: 306-221-1558

www.elanco.ca 44

(306) 567- 4702

Box 688, Davidson, SK S0G

Call (306) 345-2280 or visit www.terragrainfuels.com for more information.

JULY 2011

Prairie Habitats

RURAL & URBAN LAND ENHANCEMENT

Your AD could be here! Contact Tracy Cornea at

• Shallow Water Line & Underground Cable Installation • Tree Moving • Tree Planting • Zero Drift Spaying • Grass & Legume Seeding • Soil Testing & Fertilizer Blending • Solar/Electric Pumps • Reclamation • Fencing • Consulting 1526 Hochelage St. W. Clint B. Sanborn Moose Jaw, SK S6H 7P9 e-mail: prairiehabitats@sasktel.net

Tel: 306-693-7803 Cell: 306-631-0529

RYAN GIBSON BUS: 306-692-9668 CELL: 306-631-0070 FAX: 306-692-3252 TOLL-FREE: 1-800-667-7176

Deadstock Removal

306-693-9329

3018 Miners Ave. Saskatoon, SK S7K 4Z8 Phone (306) 934-4887 Toll-free 1-800-803-9714 ®

a Tradition of Quality in Animal Nutrition

Programs for the Canadian Cattleman! Purebred, Commercial, Backgrounding & Feedlot For more information please contact

Janie Jensen – Beef Sales Manager at 306-535-0969 Jerry Glab 306-891-8914 Tony Chandriuk 306-540-8774 306-231-3233 Krystal Nordick Jack Wagman 306-536-1004 Performance Feed, Pellet, and Mineral Programs, Supplements

GRAYSON & COMPANY

BARRISTERS AND SOLICITORS 350 Langdon Cres. Moose Jaw Founded 1883

306-693-6176

www.graysonandcompany.com

General Practice

Branch Office in: Central Butte - (306) 796-2025

Linthicum Herefords Bulls and Heifers for Sale

Frank (306) 266-4417

Murray & Jan (306) 266-4377

Glentworth, SK

President Reynald R. J. Gauthier

AGRICULTURAL - COMMERCIAL - RESIDENTIAL

Innovative Solar Systems for all Applications OF

C A N A D A

INC.

Swath Grazing Great Cattle Feed

Dry or Silage Feed

Seed it June 10th... Swath it 60 days later Box 16

St. Claude, Manitoba

R0G 1Z0

- Livestock Watering Systems - Water Pumping Solutions - Hybrid Wind / Solar Systems - Pond & Dugout Aeration

- Grid Tie Systems - Off Grid Systems - Solar LED Lights - Solar Hot Water

Canadian Livestock Auction. Ltd.

www.kellnsolar.com 1-888-731-8882 Call Today for your Free System Consultation !

email: reynald@milletking.com

www.milletkingseeds.com

204-379-2987 WIRELESS COW CAM

Northstar Seed Ltd

Forage Seed Corn Seed Lawn Seed Pick up your copy of the 2011 product catalogue at your local dealer today

Neil McLeod 306-831-9401 JULY 2011

Makes your calving easier safer and more PROFITABLE! Pricing from $450.00 - $2,275.00

Save 100's of trips to the barn! Saves 3-5 calves per year! Stop disturbing them while they calve! Gives you better quality of life! since 1996

www.CowCam.ca Brandon, MB PH: 1-866-289-8164

Northstar Seed Ltd “Come Grow With Us”

Forage Seed Corn Seed Lawn Seed Neil McLeod

306-831-9401

Jackson Designs

Graphic Design Studio All types of commercial and purebred livestock auctions and farm sales. Wash rack facilities for livestock

www.johnstoneauction.ca

Wayne or Scott Johnstone Box 818, Moose Jaw, SK 306-693-4715 (Bus) 306-693-0541 (Res) Fax 306-691-6650

Call us today for all your Catalogue and Ad Design needs! Candace Schwartz 306.772.0376 swiftdesigns@shaw.ca www.jacksondesigns.ca

Helen Finucane office: 306-775-1443 cell: 306-537-2648 phone: 306-584-2773 Carlyle, SK

Your AD could be here! Contact Tracy Cornea at 306-693-9329

CATTLE CARE VET CONSULTANTS LTD. 1A 1081 Central Ave N Swift Current SK S9H 4Z2 888-773-5773

www.cattlecarevet.com

Johnson Concrete Cattle Waterers “The Best Name in Cattle Waterers” Waterers and parts in stock

NEW VISION AGRO Box 479 Hague, SK S0K 1X0

Cargill Animal Nutrition

PH: (306) 225-2226 FX: (306) 225-2063

P.O. Box 1656 North Battleford, SK S9A 3W2

Dealer & Distributor For:

email: newvisionagro@sasktel.net www.newvisionagro.com

- Jay-Lor Vertical Feed Mixers - Feed-Rite - Cargill Nutrena Feeds - Baler twine, netwrap, silage bunker, covers, plastic wrap, inoculant

Your source for customized animal nutrition products and solutions in Western Canada. Call us today: Phone: 1-800-552-8012 Fax: 403-320-6740

SILENCER CHUTES CANADA

® Compost Turners, Spreaders, Screeners, Baggers

The Industry Standard in Cattle Chutes

Rod Wendorff 403-330-3000

www.silencerchutes.ca 46

Brent Hansen Environmental 204-726-3335, www.globalrepair.ca

JULY 2011

CLTS, now faster than

a charging bull

Reduce your wait time CLTS Lite is a dial-up friendly version of the Canadian Livestock Tracking System (CLTS). Our Lite version is here to speed up your data entry experience. Dial-up is no longer a disadvantage Visit www.canadaid.ca to learn more about CCIA and CLTS Lite or to submit your information using CLTS Lite visit www.clia.livestockid.ca/Lite/.

Toll Free: 1-877-909-BEEF (2333) 300, 5735 – 7th St. N.E. Calgary, AB T2E 8V3 JULY 2011

*noLook further than Pfizer People, products, programs and services help deliver consistent beef solutions. There are few certainties in the beef industry, but there are three factors you can count on : the reliability, safety and efficacy of Pfizer Animal health products. Another is the quality of people, programs and services that Pfizer consistently offers the cattle industry. For beef producers, Pfizer offers the broadest line of quality products – vaccines, parasite-control products and antibiotics. More than 70 products for cattle let you customize a health program that fits the herd in your operation. l

A180® Sterile Solution, Bovi-Shield® GOLD 5, Bovi-Shield® Gold FP® 5, Bovi-Shield® IBR/PI3, Dectomax®, Draxxin®, Excede‡ 200, Excenel‡ RTU Sterile Suspension, Excenel‡ Sterile Powder, Flunixinλ, Hibitaneψ Disinfectant, Hibitaneψ Skin Cleanser, KopertoxΩ, Liquamycin® LA, Liquamycin® LA-200 Injection, Lutalyse‡ Sterile Solution, MGA‡, One Shot®, Oxymycine LA 300λ, Oxymycine LAλ, Oxymycine LPλ, Oxytocin Injection, Pen-Aqueousλ, Predef‡ Sterile Aqueous Suspension, Resvac® 4 / Somubac®, Somubac®, SynovexΩ C Clips, SynovexΩ Choice, SynovexΩ H Clips, Synovex PlusΩ, SynovexΩ S Clips, Synovex Revolver, TSV-2™, Ultrabac® -7/ Somubac®, UltraChoice® 7, UltraChoice® 8, Valbazen® Oral Suspension. ® Registered trademark of Pfizer Products Inc; Pfizer Canada Inc. licensee. ‡ Registered trademark of Pharmacia & Upjohn Company LLC. Used under licence by Pfizer Canada Inc. ™ Trademark of Pfizer Products Inc.; Pfizer Canada Inc. licensee. * Registered trademark of Pfizer Canada Inc. × Registered trademark of Pfizer Inc.; Pfizer Canada Inc., licensee. Registered trademark of Interag; Pfizer Canada Inc. licensee. Ω Registered trademark of Wyeth; Wyeth Canada Inc. licensee. λ Trademark of Wyeth; Wyeth Canada Inc. licensee. ψ Registered trademark of Regent Medical Limited; Wyeth Canada Inc. licensee. ϕ Registered trademark of Wyeth Canada; Wyeth Canada Inc. licensee. CORPC JAD03 0510 E

JULY 2011