2012 March/April On Premise by Slack Attack

OFFICIAL PUBLICATION OF THE TAVERN LEAGUE OF WISCONSIN

M ARC H • A P R I L 2012 tl w.org

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PROFILE

My column in this issue of On Premise is a

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bit unusual. My purpose is two-fold. First, I

would like to introduce you to your new TLW

Senior Vice-President, Terry Harvath. Second, as I travel around the state I see a lot of local leagues facing many different issues. The Out-

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agamie County Tavern League has certainly

had their share of controversy. Terry Harvath was the face of the OCTL for several years as

their President. He did a fantastic job leading

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Executive Board as Senior V.P. I have asked

Terry to introduce himself and share some of

FRONT

his experiences through this article. Please read on...

Terry Harvath TLW Senior VIce President

tive with the local league. I began attending meetings on a regular basis and truly enjoyed the camaraderie and meeting new people. It did not take long for me to become a local board member. My first duties were the responsibilities of Secretary and Treasurer. Because of the time involved, I began taking the second Tuesday as my day off. I enjoyed going to meetings and talking to other members who had similar business problems that I was facing. I received some valuable advice that helped me succeed in my business. I went on to become our County Vice President and eventually President.

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would like to start by saying, Thank You for voting me to be your Senior VP! This is an honor that I promise will not be taken lightly. For those who don’t know me, here is a little background. I have been married for fifteen years to my lovely wife Deborah and have three daughters; Sydney, Olivia and Samantha (SOS). My sister and I bought the Wishing Well in Appleton in 1989 when I was 23, I became the sole owner in 2002.

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I was introduced to the Tavern League from a business owner that encouraged me to get ac-

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On Premise 2012 March/April

I enjoy traveling throughout the State and visiting member establishments. Every business is special as no two owners are alike. One of my favorite things is to observe how people run their businesses and pick up ideas that might help mine. Looking at menus, investigating promotions and learning the quirky gimmicks some have used to promote their business has helped me promote mine. I just love new ideas to get people through the doors. I look forward to sharing ideas with you as we meet during my travels as your TLW Senior Vice President. Please feel free to contact me anytime with any issues or just to stay in touch. I work for you!

SPOTLIGHT

the league through some hard battles and we

are proud to have him now serving on the TLW

Not all things ended that well, for years we fought the local smoking ban. Appleton, along with Madison, was singled out with smoking bans starting on July of 2005. We gained membership and our meetings grew because of fear of the negative impact this would have on our businesses. Despite a long fight that included two referendums and a city council vote the smoking battle was lost. Tensions and tempers started to flare. Some members and non-members started supporting a Statewide Ban. Businesses were closing and membership was in decline. Sadly the ban cost some of our members their livelihood. However, the OCTL remains a strong league today and membership continues to be a priority. Over the last few years our county has a rejuvenated board of directors. I encourage everyone to attend meetings, not only to meet new people, but to share success stories and keep up with the current events. I tell everyone we’re a unique group of business people.

NOTES

Hope to see you soon, Terry Harvath TLW Senior Vice President

The first problem I faced as President of the Outagamie County Tavern League was the issue of video gaming. At a time when competitors surrounding Appleton all had machines in their establishments, our city council had other ideas. Through the efforts of the OCTL working with the Appleton city council we were able to re

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Make sure and thank these groups for their support and encourage others not on the list to participate. Any business interested in joining should call the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support those who support us.”

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Publisher: Barbara Slack Slack Attack Communications Advertising Sales: Heidi Koch Slack Attack Communications heidi@slackattack.com Art Director: Ann Christianson Slack Attack Communications Contributing Writers: Terry Harvath, Pete Madland, Kimberly Ruef, Rob Swearingen, Scott Stenger, Amanda Wegner, Kelly Slack Wolf Printed By: Reindl Printing, Inc. Merrill,Wisconsin On Premise (ISSN #1051-4562) is a bi-monthly publication of the Tavern League of Wisconsin, Inc., 2817 Fish Hatchery Road, Fitchburg, WI 53713, phone: (800) 445-9221. Published by Slack Attack Communications, 5113 Monona Drive, Madison,WI 53716, phone: (608) 222-7630.

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Printing is by Reindl Printing, Inc., Merrill,WI 54452. For advertising information, contact Slack Attack Communications. Subscriptions included in TLW membership dues; non-member subscriptions: $15 per year. Address corrections should be sent to the Tavern League of Wisconsin Office, 2817 Fish Hatchery Rd., Fitchburg, WI 53713-5005. Second class postage paid at Madison, WI and other additional offices. © Copyright 2012 by the Tavern League of Wisconsin, Inc. Permission to reprint must be secured in advance of publication and credit given to author and On Premise

On Premise 2012 March/April

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Tavern League of Wisconsin

2012 March/April On Premise

FRONT

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LEGISLATIVE

Employees: Friend or Foe?

FEATURED

hile traveling a few weeks ago, I stopped into a member establishment for lunch and asked if “John” was working? The bartender simply responded “no” and went about her duties. I was disappointed that I missed John as I enjoy chatting with members if I get the opportunity while on the road. During my lunch, a salesman recognized me and came up and said “John is working, he just isn’t here”. That really struck a chord with me.

CHARITY

BUSINESS

How often do you, as bar owners, hear “Don’t you ever work?” or “You decided to show up today?” Let’s face it, if you are not tending bar or cooking your customers do not think you are working. I can forgive them as most have never been self-employed and therefore do not understand all of the duties and delegations that go along with ownership. Tasks such as bookkeeping, placing orders, taking inventory, payroll etc. are not observed by the casual customer, thus they cannot identify with that part of the job.

NOTES

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it a point to say that simple phrase when it is deserved. It is not difficult, but it is important.

SPOTLIGHT

them as employees. You may not take their advice or agree with their opinion but that is not the point; the point is you asked.

All too often I feel the employee is not a partner but instead an adversary. A quip like “John’s never in” once in a while is cute; an attitude that I do all the work and the boss does nothing is a problem. If that is your situation, correct it. Make your employees partners! Create an atmosphere of ownership among them and you will witness a positive energy among your staff as well as yourself, and your customers will benefit. How do you get employees energized and on your side? How do you make them partners instead of adversaries? I have a few thoughts. First and foremost respect them. Don’t be afraid to ask their advice or ask their opinion. This is a great way to show them that you value 8

On Premise 2012 March/April

Often I tell the story of advice TLW Member Fred Kramer gave me years ago when I was new at the business. He suggested when I raise my prices that I also give my employees a raise. Being the frugal person that I am, I didn’t buy in at first, but after giving it some thought I took his advice. The result was my employees defending me to complaining customers instead of joining the chorus. They were explaining to them how my costs have gone up so prices must also. I have a sneaking hunch that prior to that policy my employees were calling me a cheap SOB along with my customers! Fred was right.

SPOTLIGHT

When was the last time you had a staff meeting? When was the last time you asked your staff for input rather than have a lecture session? Don’t sell your employees short. They see things and hear things you do not and unless they feel their opinion is important they are not going to confide in you.

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But what about the employee? Wouldn’t it have been refreshing had the bartender instead said “Yes, John is working, he’s just not tending bar.” Why do I rarely hear this when I stop and ask for the owner?

By Pete Madland TLW Executive Director

SPOTLIGHT

What about a one-on-one monthly meeting? This is a great way not only to let employees vent, but to get to know them better. This is an opportunity to show an employee you care by asking about their family, parents, wife, girlfriend etc. as well as their job? This allows them a chance to brag, complain, reflect or whatever he feels like saying in confidence. The difference now is that the boss is really listening. Trust me; this will go further than any twenty-five cent raise.

Corporate leaders always talk about teamwork and I don’t disagree. No matter how big the business or how small, teamwork should be something we strive for. We won’t have teamwork if the players aren’t behind you, the leader. It is up to you to step up and create an atmosphere that promotes it. Share the praise when things go well and be careful when placing blame. If someone does an exceptional job, congratulate him/her in front of others; if someone makes a mistake, scold him/her privately.

Finally, communicate with your employees. It is difficult for an employee to say something other than “I don’t know”, when asked, if they don’t know what you are doing. Tell them if you are working on payroll, picking up soda or, better yet, going to a Tavern League meeting. This not only allows the employee the ability to give a proper answer when asked, but also demonstrates to them the wide variety of duties you embrace as a boss. I feel it is good business to educate your people about the “behind the scenes” obligations you, as an owner, have. Get your people behind you. Show them respect, ask their opinion and tell them “Thanks”. If you are not currently doing this I promise you will see a change and you will be planting the seeds for a successful team that will result in a better business and an atmosphere you and your employees will enjoy. Then, hopefully, if I stop in and ask “Is John working?” the answer will be different and your employee will be more of a friend than a foe.

Show appreciation! When was the last time you uttered those two profound words “Good Job!”? Do you remember how it felt when your parents, coach or boss said that to you? Make www.tlw.org

on the coVer

Working With Family Members Amanda Wegner

It’s Not Personal - It’s Just Business

Founder Dennis O. Christenson with family and friends at The Waubesa Beach Club aka Christy’s Landing circa 1940

Four generations of family that have worked at Christy’s with the 5th being held and ready for their turn. Salud!

Family businesses are big business. In the United States, about 80% of all businesses are family businesses and that number is equally strong in Wisconsin, where strong family values lead to strong family businesses. 10

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www.tlw.org

haVE rESPECt As family and business partners, the personalprofessional line is often blurred; there can be too much emphasis on personal feelings and too little on metrics and goals. Business owners can be hesitant to talk to a family member about a problem within the office because of how it might impact them on the personal/home front. They may walk on eggshells at work, worried about how the family member might respond if they were treated the same as other employees. To minimize this, establish guidelines with your family member to keep personal feelings from dominating the office place for the sake of the business. Additionally, the way you speak to each other as family business partners can be very different than how you speak to your other colleagues. But should it be? Make it a priority to promote a work atmosphere that is more professional and less personal.

CoMMunICatIon IS KEY Good communication, from day one, helps family avoid misunderstandings. understand what each family member is signing up for and only renegotiate those agreements with everyone at the table. Talk through issues before they turn into problems or cause resentment. If family employees can’t get along, you must resolve the issue; if you don’t, the business ultimately will suffer. While it’s easier to brush these issues under the carpet, talking about them is exactly what you’ll need to do in order for your business to have a harmonious atmosphere. If you find your employees don’t get along, you’ll need to facilitate the discussion. To help take the emotional side of the problem, ask yourself: Is whatever is happening in the best interest of customer care? Is whatever is happening in the best interest of the business as a healthy business?

Know Your rolES Each family member needs to know his or her own role in the business. Not only does this keep from employees duplicating efforts, but it also minimizes frustration and infighting as each Tavern League of Wisconsin

ties because of the personal connection. To keep the business running smoothly, all employees need to be held accountable for their work, regardless of the relationship. If a non-family employee sees a family member shirking his or her duties, they might think it’s OK to do the same. No matter how hard the family members work, other employees may look at them differently. Because of this, your family member employee will always need to hold him or herself at the same or even higher level of accountability than other employees.

Photo courtesy of CSI Media - Terry Mayer, Photographer

orking with family members brings a new set of challenges to the business world; there is little separation between the dining room and the stock room. While it’s easy to let things slide and for the lines to blur when working with family, a successful family business requires many of the same fundamental characteristics non-family businesses employ.

Shortly after purchasing the former “Swedish Village” and changing the name to the Village Supper Club, new owner Nick Marsicano (bottom left) poses in front of the restaurant with his four children; Nicholette, David, Christopher and Roxanne. All four Marsicano children were raised in and worked in the restaurant. Sons David & Christopher took over complete operation and ownership 1988 after the death of their father. Roxanne still waitresses full-time and Nicholette, an art teacher, hostesses on weekends.

family member has designated responsibilities. This leaves less room for “stepping on one another’s toes” as decisions are made based on professional roles versus personal choices.

holD PEoPlE aCCountaBlE For thEIr worK Being a family member and an employee can put anyone in a difficult position; it’s easy to pass the buck to another family member or shrug off du-

BE FaIr to FaMIlY anD non-FaMIlY alIKE Some business owners try to help their family out by paying more than the average wage for that employment category, which can impact the total payroll overhead. It is unfair to neglect the rest of the staff’s income because you want to give special treatment to a family member. You’ll see resentment and unhappiness build if this is the case. remember, when morale goes down, productivity goes down. In addition to pay, gender difference or age differences that impact your relationship with your staff may feel intensified with your family employees. recognize that some conflict develops due to these differences and work at learning about better communication and leadership.

...Working with Family continued on page 12

are an employee in WHAT ARE THE TRAITS Ifyouryoufamily member’s oF A GREAT FAmILY business, there are several things you can do to keep TEAm mEmbER? things running smoothly: • Be early

• Be a mentor

• Be dependable

• Take an active role in learning about the business; be excited about your industry

• Pay attention to your work responsibilities; be accountable. • Be friendly and have fun

• Always speak positively about the owner and the business, both in and out of the office

• Be encouraging. Use the words “Absolutely!” and “Certainly!”

• Offer advice when asked or ask first before discussing a concern

• Follow through

2012 March/April On Premise

Working with Family continued...

...Working with Family continued from page 11

advice and anecdotes

With lots of personality and personal history, running a family business isn’t easy. We asked the owners of five family-owned Member establishments for their advice and anecdotes.

On disagreements You never want family members walking away mad. “There are times when you argue,” says Chris Marsicano, co-owner of The Village Supper Club, “but don’t walk away mad. Get it resolved before the end of the day.” “You have to resolve your problems quickly,” adds Jerry Rasmussen, owner of Kenosha’s The Brat Stop. “If you don’t, they’ll turn into bigger problems as you go on.” At Lehman’s Supper Club, which is in the fourth generation, the Lehman family tries to keep it cool in the front of the house and has discussions in the office after hours, says owner Butch Lehman. Eric Christenson, who co-owns Madison’s Christy’s Landing with his five siblings, suggests dividing duties evenly and showing unity to employees. Keep the family arguments away from the rest of the staff. “Probably the biggest thing is for the family to run the business and not let the business run the family. Having a thriving healthy business is great, but a strong, close family can’t be replaced.”

On trust “You have a trust that you put in your family members,” says Rasmussen, “and that’s a trust you can believe in. If you can’t, maybe you shouldn’t be in business together.” “In a family business,” says Christenson, “You definitely know you are working with someone who truly cares about the business and your reputation. They will go the extra mile as it is a reflection on you and them.”

On expectations “In a family business,” says Marsicano, “there are higher expectations placed on other family members. You’re actually a little harder on them. You hold them to higher standards because everyone looks to them.” That can also make things difficult. Last summer, when Marsicano’s granddaughter started busing tables, he was very honest with her regarding expectations.

On future generations “It’s a pretty great experience to be in business together and have parents or children working alongside each other,” says Lehman. “It’s not something a lot of people get to experience, yet it’s so valuable. Whether they choose to stay or move on to something else, all kids working in a family business receive

On Premise 2012 March/April

Michael Lehman, John Lehman, Butch Lehman, Trudy Lehman

experience that is really valuable for whatever they go on to do in life.” While they want the business to continue into future generations, the Lehmans encouraged their children to go to college first and get experience outside the family business. “We wanted them to get that piece of paper,” says Lehman. “First and foremost, we want them to see what the world’s like; after that, if they want to come back and try, that’s fine, too. We think it’s just a good rule to follow.” Bringing a new generation into the business is a challenge, but moving one out is difficult as well. Wayne Machut, who co-owns Two Rivers’ Machut’s Supper Club with his two siblings, had that very experience. “The founder, Norman Machut, was forced into retirement in 1990 by me. It was a very hard thing to do and he took it very hard. Lorraine Machut retired in 1989 and still comes out occasionally to dine and criticize the operation. But we all do get along with Mom other than business ideas.”

On having fun A sense of humor, says Lehman, helps as well. “We’re kind of practical jokers, which is always fun. We’ll serve each other rock potatoes or when no one but my son is here, I’ll come in and scare him. We keep it lighthearted.” At Christy’s Landing, the Christenson family has “Monday night board meetings” that mix business and fun. It may have taken a few years, but our spouses finally realized that our Monday night board meetings were mostly a great reason for me and my siblings to get together for a few beers and watch Monday Night Football! And get a little work done!

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2012 March/April On Premise

Build Your Business with an Outdoor Space

By Amanda N. Wegner

It might only be March, but Wisconsinites are a hardy stock. If you have an outdoor space, maybe with some cover and a little warmth, you would be heating up your sales, even on chilly days.

On Premise 2012 March/April

www.tlw.org

“I

n today’s economy, everyone wants to continue to grow their business,and patrons now have a choice,” says Randy Wyngard, Sales Manager with Gustave A. Larson’s Appleton office. “I believe outdoor spaces are becoming, more and more, a deciding factor with consumers. If you’re a bar or restaurant owner you want to bring patrons into your business by making them comfortable. In return they receive more people that generate more revenue.” The smoking ban left taverns scrambling for ways to accommodate smokers, but many owners have found that adding an outdoor space is attractive to smokers and nonsmokers alike, while driving additional business. If you’re thinking about adding an outdoor space (or want to revamp it) this season, it pays to do it right. Here is advice and insight from a handful of Tavern League Affiliate Members who are experts in their fields.

It Starts with a Plan Preplanning, says Tony Szak, Owner of Empire Development & Construction, Onalaska, is important. “Consult with a professional whenever possible,” he says. “I’ve seen enough dream projects get squashed before they even got started because there wasn’t adequate planning on the front end.” Critical to preplanning is knowing local codes. Andy Moon, owner of Baraboo Tent & Awning, says an important first step is to check with your municipality for a permit to see if outdoor spaces are even allowed. Another consideration is occupancy. “It’s something a lot of owners don’t think about, but you can only have so many people per square foot,” says Szak. He adds that local ordinances may vary, but it basically “comes down to bathrooms.” Also, check if your liquor license carries any restrictions. Szak’s company worked on a project in La Crosse where the business wanted a taller fence to minimize rowdiness and to keep patrons from entering and exiting by climbing the fence. However, due to restrictions set by the city for Class B liquor licenses, the type of license the business had, Szak could only build out the space with a three-foot-tall fence. “Especially in the city, you want some kind of segregation between the area and the public space,” says Szak. “That’s not as important if you’re in the middle of nowhere.” Speaking of rowdiness and segregation, consider your neighbors and how you can minimize disTavern League of Wisconsin

turbances in the design of your outdoor space. “Give courtesy to your neighbors as to not disturb them,” says Moon. Finally, think accessibility, adds Moon; if you’re thinking about a deck, is there a way, for instance, for individuals in wheelchairs to access the deck? As a new version of the Americans with Disabilities Act went into effect last March, taking on a new project is the perfect time to make these kinds of accommodations.

Choose Your Space Going hand in hand with preplanning is having a budget, which drives the design of your space. “Unfortunately, there is no such thing as an unlimited budget,” says Szak, “and knowing how much you can spend will drive the materials you use.” Luckily, your options are endless. The ingredients for a great outdoor space, says Moon, is protection from sun, rain and wind, yet a place that brings the scenery in. “People are attracted to places where they can enjoy a casual conversation, a nice view, good food and a drink,” he says. “But these outdoor spaces need to shelter their guests from the harsh weather, too.”

nings that can be coupled with a deck or patio; add side curtains for protection from the wind. “With retractable awnings and canopies,” says Moon, “there is a flexibility to protect the area when it’s raining or to enjoy the sun when you want. Outdoor bars and restaurants that offer comfort to their guests often enjoy good business, because guests will come back with more friends.” Or, perhaps you’re looking for something more permanent. Affiliate Member Sunroom Design Group, an independently owned and operated affiliate of Four Seasons Sunrooms, offers a product that’s all aluminum and glass and perfect for a dedicated smoking room or comfortable extra space. “The glass is warranted for 20 years on seal failure and breakage. So if a beer bottle flies, which has every chance of happening in a smoking room, in 20 years, it’s covered.” The company’s standard product, adds Luke Hoh, Senior Designer/Design Team Leader with Neenah’s Sunroom Design Group, has enough opening space to be a legal smoking room, yet everything opens and closes to keep the breeze flowing through or the heat in. This product can be attached to your building or a stand-alone, but it’s best attached, says Hoh.

If generating extra revenue is a priority this season, it can be as simple as pouring a concrete pad, says Szak. But aesthetics matter and in a year or two, it’s easy to dress up that concrete with an overlay, decorative railing or an awning.

Both Moon’s company and Hoh’s company will come to your place of business and take photos, which allow them to provide, with a little digital photography magic, a visual representation of what their products will look like once complete.

“The nice thing is that you don’t have to do it all at once; you can spread out the expense,” says Szak. “You can do part now and fancy it up in the future. What is too bad is that a lot of owners just

“We come out, take a picture of where the sunroom or smoking room will be and then using virtual 3D, place it on the tavern,” says Hoh.

“Unfortunately, there is no such thing as an unlimited budget and knowing how much you can spend will drive the materials you use.” — Tony Szak, Owner, Empire Development & Construction

think it can’t be done. The least you can do is call a contractor; it’s always a good thing to ask.” For something more open, Baraboo Tent & Awning offers canopies and retractable aw-

“You get to see the aesthetics, what the final will look like, which helps with the sizing and placement.” ...Working with Family continued on page 16 2012 March/April On Premise

OUtdoor Spaces continued...

...Build Your Business continued from page 15

Just Add Heat Once you’ve chosen a design, consider heating it up. Adding heat, says Mark Krumnow, a Professional Engineer with Milwaukee’s MBA Corp., which offers HVAC and plumbing supplies to contractors in Wisconsin and Upper Michigan, including Solaira brand heaters, “can extend the season on either side of the coin. It’s not just September, October, November, but March, April, May, so you’re not only getting the bang for your buck in the fall, but the in spring also.” Or, depending on the design, the “outdoor season” may never end. Krumnow’s company installed four Solaira heaters at a St. Germain establishment in the heart of Wisconsin’s Northwoods and now, patrons cozy up outside all winter long. “They took their tiki bar, which had open sides, added four heaters and drop-down sides. The bar was originally only open until September and now it’s open all winter long, heated to 72 degrees. They now have a corner on the market in the area,” says Krumnow. MBA Corp. offers a number of Solaira heaters. Very cost-efficient, the smallest unit, says Krumnow, costs only 18 cents an hour to run. Some 120v models can simply be plugged into a wall, but there are also larger and hardwired heaters that can be affixed to the wall or ceiling as well as post heaters. The hardwired heaters have controllers that give a tavern control over the heat. All electric, there are no fumes and no noise and the units heat up instantly; “we’re talking as soon as you flip the switch. In four seconds, it’s nice and warm,” says Krumnow. Because there are no external byproducts like carbon dioxide, no ventilation is needed either. Wyngard advises that when businesses owners are looking at a patio they need to look at the entire space available. Try to hang heaters as much as possible to keep as much space available as possible to set tables. It also gives the best and most even heat. Wyngard is often asked whether one should use electric or gas, that’s really up to them and the installing contractor, each has their own benefits. Gas heaters should be hung higher than electric heaters; because it burns hotter, the heat from a gas heater can get too uncomfortable. Clearances to combustible objects is also very important to take into consideration. Gustave A. Larson Company is the Midwest’s leading wholesale distributor of heating, ventila16

On Premise 2012 March/April

tion, air conditioning and refrigeration (HVACR) equipment. Wyngard is responsible for [RW] Indoor & Outdoor Fireplace sand outdoor heating products for bars, restaurants and homes. Gustave A. Larson Company offers an array of products perfect for taverns, including fire pits, electric and gas heaters and more.

“Everyone has that option and can certainly try to do it themselves, we’ve helped many of our dealers complete patio’s. All we want is to help your project be a successful one for your businesses. We know what to look for and how to make your customers comfortable regardless of the temperature outside.

Gustave A. Larson is a wholesaler for these products however they support their dealers by working along with them by starting the design process with a survey, to assesses the space and talk to with the owner; “it helps to talk to someone,” says Wyngard. “Often, customers are not sure what they want: Do they want to just accommodate smokers or have a full-blown beer garden? Open or closed? If heat, what kind of fuel? Meeting with us can help sort these things out.”

Szak seconds that: “You might think you’ve thought of everything,” he says, “but there are a lot of ways a building project can go wrong or get derailed. At the very least, I recommend consulting with someone on the front end. It will save you a lot of headaches and get your business booming faster.”

If going with an open design, we have to take in to consideration like the wind direction, says Wyngard. “You don’t want to lose your heat. Wind direction is important and will help dictate where to put glass or canvas to contain the heat.” Another heating option is radiant heat, which Verona’s Krantz Electric offers. “Radiant works on the concept of heating objects, not the air,” says Joe Krantz, Owner of Krantz Electric. “These heaters send the heat onto a table, a chair, a person, while a typical forced-air heater blows air out. Here, the heat is attracted to the object, so you’re feeling warmer, not just being hit by a warm gust of air.” Radiant heaters, he adds, are permanently wired in place and are mounted on buildings or brackets. From single-tube heaters up to four-tube heaters churning out 5,000 watts of heat, radiant heaters must be appropriately sized for the space. “If I have a heated outdoor space,” says Krantz, “people are going to come to my place instead of yours.”

Source List: Baraboo Tent & Awning • Andy Moon PO Box 87 Baraboo, WI 53913 608-356-8303 • andymoon@barabooawning.com www.barabooawning.com Empire Development & Construction • Tony Szak 200 Mason St. #5, Onalaska, WI 54650 608-782-2988 • tony@empiredevelopment.com www.empiredevelopment.com Gustave A. Larson Company • Randy Wingard 680 Hickory Farm Lane, Appleton, WI 54914 920-739-4451 ext 303 • randy.wyngard@galarson.com www.galarson.com Sunroom Design Group • Lucas Hoh 2100 American Drive, Neenah, WI 54956 920-734-4786 • luke@sunroomdesigngroup.com http://sunroomdesigngroup.com Krantz Electric •Joe Krantz 2650 N Nine Mound Rd, Verona, WI 53593 608-845-9156 • jkrantz@krantzelectricinc.com www.krantzelectricinc.com MBA Corp • Mark Krumnow 4388 S. Kansas Ave, Milwaukee, WI 53235 414-481-0505 • markk@mbacorp.net www.mbacorp.net

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Tavern League of Wisconsin

2012 March/April On Premise

LEAGUE

PROFILE

AFFILIATE

MEMBERS

ACCOUNTING

HELP

CORPORATE FRONT T

SPOTLIGHT

RAIL

he Barron County Tavern League has something to be excited about: a new Saferide option! This option is a new cab service in rice Lake, Barron County’s largest community. The League is working with the owner of the cab service to coordinate its Saferide Program. They are hoping to take some of the burden off tavern owners within a 15-mile radius of rice Lake, which includes Cumberland, says Kris zappa, owner of Bourbon’s Bar (previously called Bourbon Bill’s when her mother owned it).

owned business around here is Lehman’s Supper Club, owned by Butch Lehman. But he hasn’t been around as long as The Big O,” says Hayes with a chuckle.

LEGISLATIVE FEATURED “Barron County members have to pay extra, which is understandable, but it means getting someone home safe. Having more options for Saferide, that’s always a plus,” says zappa. “We are always and forever working on Saferide and looking for new avenues to make it bigger and better.”

CHARITY

“right now, if someone at my bar needs a ride, I just have somebody give them a ride. This new service is going to be wonderful,” says Shirley Hayes, owner of rice Lake’s The Big O and Treasurer of the Barron County Tavern League.

BUSINESS

Hayes has been involved with the Barron County Tavern League for 20 years; her tenure as an officer includes serving as Secretary when now-Executive Director Pete Madland was Barron County League President. The Big O is a nickname that dates to the 1960s; it’s short for The Omaha, which is near what used to be the Omaha line depot. “Born and raised in the bar,” Hayes is a fourth-generation owner of the bar her great-grandmother started in 1896.

NOTES

Last year, the Barron County League gave away more than $4,000 to charities. Half of which went to hospice and the other half went to other deserving charities, such as Pink ribbon Advocacy. The League regularly holds a golf fundraiser in July, as well as a cash calendar raffle. This year’s cash calendar fundraiser, says zappa, runs Valentine’s Day through St. Patrick’s Day, with the

On Premise 2012 March/April

holders in the county. They are trying to visit our members and say thanks, as well as always trying to recruit new members. A membership drive started after the first of the year, says zappa, who has been involved with the Barron County Tavern League since 1994; she’s served as secretary since 1996, though she took a break for a few years to give someone else an opportunity to serve. “We’re all like one big family, trying to do the best for our niche. Each member trying to grow and better our business. In these trying times

AFFILIATES

“Right now, if someone at my bar needs a ride, I just have somebody give them a ride. This new service is going to be wonderful,”

SPOTLIGHT money raised going to hospice; Hayes says the League sells about 400 each time. Additionally, the League is looking into a curling event to raise money for Saferide.

says Shirley Hayes it’s important to use every strength we can, and if we work together as a group we all see the benefits. Five thousand fighting for one cause is better than three or four.”

SPOTLIGHT

The Barron County Tavern League holds its meetings the second Tuesday of each month. zappa explains that they’ve roughly divided the county into three different areas — rice Lake, Cumberland and Chetek — and rotate among bars in each of those areas so they are more accessible to members.

DISTRIBUTOR “Besides me, the only other longstanding family-

barron county Tavern League New SafeRide option in 2012

SPOTLIGHT

Currently, the Barron County League has 70 members, which is about half of the license www.tlw.org

BUSINESS

SPOTLIGHT

DISTRIBUTOR

isconsin’s tavern industry is filled with family history and Dale’s Twin Pines, located in Cumberland, is no exception. “My mother bought this place in 1962 and I started running it in 1974,” says Owner Dale Bergeson. “I officially bought it in 1989 and I’ve had it ever since. And it’s always been Twin Pines.” Except, now it’s Dale’s Twin Pines instead of Irene’s. His mother Irene, a first-time tavern owner, bought the bar when her son was seven years old and Bergeson “grew up in the bar.” When he graduated in 1973, he moved away but not for long. Just seven months after leaving, he returned when his mother got sick. “She was then in a wheelchair and had arthritis, so she asked me to come home and run the business.” While it’s been passed from mother to son, friends and neighbors are like family here and are important parts of the daily grind at Dale’s Twin Pines. In a wheelchair himself, Bergeson says, “I have a lot of good neighbors and a lot of good friends who help me out and drive me around.” Being a second-generation family business, Bergeson just chuckles when asked about the history of the bar. “There’s a lot of history in this place, a lot of good times, but we don’t have all day. Besides, it’s just all in a day for me.” Open daily from about 9 a.m. until bar time — Tavern League of Wisconsin

dale’s Twin Pines

SPOTLIGHT

“however late the crowd stays ‘til,” says Bergeson — Dale’s Twin Pines is a happening place. The tavern has a 400-foot track specially built for truck and tractor pulls. Built in 1995, Dale’s Twin Pines hosts two or three pulls each year. In the summer, there’s a co-ed volleyball league on Wednesdays; and in the winter, it’s a hot spot for snowmobilers. The tavern is located on two Wisconsin state snowmobile trails and an ATV trail was just extended out to his place, says Bergeson. After a long ride, Dale’s Twin Pines is a great place to grab a pizza or sandwich, as well as a drink. We used to have mud wrestling, “but the insurance just got too nasty,” he says. The crowd at Dale’s Twin Pines is mostly locals due to the county’s location in the west-central part of the state. “A lot of people have cabins up here and they become locals after awhile,” says Bergeson, “but we’re not far enough up that people plan trips here. They go farther up north.”

his business. The Tavern League of Wisconsin does a lot for us. I believe that numbers speak and we need more, of course. When we voice an opinion, people listen. The membership perks are important to this Tavern League Member too. “The Tavern League offers programs for insurance and other benefits I can’t get any where else. It’s important to realize what you can save on insurance more than pays for your dues.” The camaraderie of fellow Barron County Tavern League Members is worth the cost of membership alone. “Let’s face it, when we travel around and patronize our fellow members for meetings etc. what we spend helps pay for their dues.” Source List: Dale’s Twin Pines Dale R. Bergeson, Owner 64 24 3/4 Avenue, Cumberland, WI 54829 715-822-2554

Bergeson has been a member of the Tavern League for as long he can remember; his mother was a member as well. “We’ve been around awhile. I went to Tavern League meetings with her and for her.” Bergeson had served as Barron County President for six years before he “got out and let someone else take a try. But I’ve always been active.” Bergeson has been an active member of the Tavern League because of what it offers to him and 2012 March/April On Premise

CHARITY BUSINESS

No one should have to go through breast cancer alone.

SPOTLIGHT SPOTLIGHT

DISTRIBUTOR

n Barron County, no one has to. Pink ribbon Advocacy, Inc. (PrA) provides financial assistance to Barron County residents to help women cover uninsured expenses associated with Breast Cancer screening and treatment. This includes help with co-pays and deductibles, transportation costs, daycare expenses, wigs, prosthetics and more. PrA also funds meal and incidental expenses for the monthly meetings of a Barron County Breast Cancer support group, YANAs, which stands for You Are Not Alone. “No one wants to go through a diagnosis and treatment of Breast Cancer alone,” says Barb ritzinger, PrA’s Executive Director. “Having friends and community for support during a patient’s Breast Cancer journey was one of the reasons Pink ribbon Advocacy was formed. The community’s support of our mission has been overwhelming.” In 2011, PrA provided financial assistance to 52 survivors and paid for more than 50 mammograms. The organization, says ritzinger, started in October 2002 when a group of friends from the rice Lake Curling Club created Curl for a Cure, their attempt to “do what they could” to help in the fight against Breast Cancer. That first event raised over $13,000, far exceeding the group’s expectations. At that time, however, no local avenue existed to assist Breast Cancer patients in the area, so the money was donated to The Susan G. Komen Breast Cancer Foundation. The second Curl for a Cure was even more successful and most of those funds went to The Breast Cancer research Foundation. “But the group still wanted to help local Breast Cancer patients with this fundraiser and Pink ribbon Advocacy, Inc. was created,” says ritzinger; in 2004, PrA became a 501(c)3 organization. That year, fundraising took off with another Curl for a Cure and a wildly successful Celebrity Bartender Challenge hosted by members of the 30

On Premise 2012 March/April

SPOTLIGHT

Barron County Tavern League, allowing PrA to begin helping women in Barron County with uninsured mammogram expenses and incidental expenses. “Pink ribbon Advocacy, Inc. is a true grassroots organization,” says ritzinger. There is no office location or any employees. Phone calls go to a voicemail system and are responded to by board members. Mail goes to the treasurer’s house. Information is shared among board members via email and meetings are held on an as-needed basis. To date, PrA hasn’t had to turn down any qualified applicants; the organization has had funds available to help all those who have applied, up to the $1,000 limit defined in the group’s bylaws. That’s because the people of Barron County, including the Barron County Tavern League, have been “exceptionally generous.” The unstable economy, high gas prices and rising health care costs have created more need for PrA’s service. Major annual fundraisers include Curl for a Cure, Taste for the Cure, an annual Poker run, Golf Fore a Cure, Shoot for a Cure, Bunco for Breast Cancer and a Polar Plunge. Additionally, local taverns hold fundraisers in conjunction with PrA’s Curl for a Cure event each year. “We can only help people as long as we have the funds to do so,” says ritzinger. “Fundraisers organized by the Barron County Tavern League and other organizations give us a wider pool of donors, as well as more exposure throughout the community so we can help more people. Many people hear about PrA and the services we can help pay for through these fundraisers. And, of course, the funds raised allow us to continue funding mammograms and helping our friends and neighbors dealing with Breast Cancer.”

Source List: Pink Ribbon Advocacy Barb Ritzinger, Executive Director 715-537-1400 www.pinkribbonadvocacy.org pinkribbon@chibardun.net

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Tavern League of Wisconsin

2012 March/April On Premise

DISTRIBUTOR

epresenting over 300 wineries and some of the top names in liquor, Madison’s Phillips Distributing has been serving taverns in southwestern Wisconsin since 1928. “We are a long-standing, locally owned family business that gives back to the community and we are very pleased to support the Tavern League,” says Marv Levy, President of Phillips Distributing. “There is tremendous potential for partnership between the Wisconsin Wine & Spirits Institute and the Tavern League of Wisconsin. We’ve long had a productive relationship.” Now in its third generation, Phillips Distributing offers, among other brands, Bacardi rum, Dewar’s scotch, Bombay Sapphire gin, Windsor Canadian whiskey, DeKuyper cordials, Grey Goose vodka, Phillips cordials and spirits, UV vodka and Paul Masson brandy, as well as those 300 wineries. “We represent a lot of liquor brands,” says Levy. Covering 22 counties in western and southern Wisconsin, including Madison and La Crosse, Phillips Distributing also carries a complete line of “trade-down” spirits, which nicely serve the new the latest national trend. “Nationally, sales of liquor and wine are increasing and sales of beer are declining,” says Levy. “Our brands help Tavern League members tap into that trend. We carry a complete line of what I would characterize as ‘trade-down’ spirits for a tavern’s well.” Those spirits, Levy says, are big profit producers, as liquor typically accounts for more than half the profit of the average tavern. This trend, he adds, started as the economy contracted in 2008, when “a lot of consumers traded down in brand preferences to save money.” “While we have seen relatively stable sales for bigger name brands,” says Levy, “there is interesting growth in the trade-down category.” 32

On Premise 2012 March/April

SPOTLIGHT

Another driver of this trend, adds Levy, is the “lack of versatility” of beer. “If you have a bottle of vodka or a bottle of rum, you can mix it with almost anything,” says Levy. “You can’t really mix beer with anything. The taste of beer is relatively narrow and the lack of versatility has become a real challenge.” Of course, running a tavern comes with a whole host of challenges aside from this trend and Phillips Distributing is ready to help Tavern League Members meet those head on. The distributor can provide taverns with an array of services, such as building drink specials, samplings, bar

Phillips Distributing does another type of promotion as well: advertising in local newspapers and magazines. “That’s really different from every other wholesaler and this is unusual,” says Levy. “Our local advertising is designed to help customers move product, build brand equity and create consumer demand.” Additionally, Phillips Distributing has given over $1 million to local charities over the years. Taken together, the giving spirit, focus on promotion, excellent service and a deep product line

“If you have a bottle of vodka or a bottle of rum, you can mix it with almost anything. You can’t really mix beer with anything.” —Marv Levy night programs, drinks menus and more. “Wisconsin has a huge number of on premise licenses,” says Levy. “Compared to Minnesota which has the same population, we have twoand-a-half to three times the on premise licenses, so bars here have to be very competitive. We want to help them succeed and provide services aimed at bringing in more sales and profit.” Phillips Distributing has a complete in-house printing operation to provide taverns with pointof-sale and similar needs, such as banners, drink lists, table tents and more. The company also has access to other branded promotional goods, such as mirrors, signs, even branded guitars. “Products like these are that silent salesperson you have on the inside,” says Levy. “We cover the waterfront in terms of what a tavern wants if they’re going to do a promotion. And you’ll do more business if you do promotions.”

helps Phillips Distributing help its customers. “How can we help you become more competitive? All too often, the typical tavern is just serving cheeseburger and fries, fish on Friday and has a few signs. But consumers today vote with their wallets. Drink promotions or something unusual they can’t experience some other place is going to help move your business forward,” says Levy. “We have great salespeople who offer consistent service and great brands at all price points and ideas to help all customers be productive and profitable.” Source: Phillips Distributing Marv Levy, President 3010 Nob Hill Road, Madison, WI 53713 608-222-9177 www.phillipsdistributing.com

www.tlw.org

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2012 March/April On Premise

CORPORATE FRONT

SPOTLIGHT

RAIL

LEGISLATIVE

IFEATURED

f you want to get paid, you need a payment solution. Enter TSYS Merchant Solutions. A Corporate Sponsor of Tavern League of Wisconsin, this payment processer offers more than 55 years of experience providing first-rate service and end-to-end payment solutions to businesses. TSYS makes it possible for hundreds of millions of consumers around North America to use their credit, debit, prepaid and chip cards safely and securely at their favorite establishments.

CHARITY

“We provide a high level of service and have been in business a very long time,” says Chris McNulty, Senior Director of Sales & Business Development for TSYS Merchant Solutions, “so we’re not a fly-by-night organization. We are here to stay and our history and our success in the industry gives you confidence in that you know who you’re doing business with.”

BUSINESS

NOTES

other processor, but that often comes with more risks and headache.”

any and all opportunities to grab margin. We try to keep as transparent as possible.”

In addition to transparency, TSYS is committed to customer service; in fact, the company’s “customer covenant” is printed on the backs of TSYS business cards. That covenant assures that TSYS “will take 100 percent responsibility for every customer experience through collaboration, innovation and unparalleled service delivered by caring team members. We will treat our customers the way we want to be treated — building lasting relationships, trust and integrity.”

There are many changes and advances coming in the industry. Couponing and mobile payments are already creeping onto the scene and TSYS is dedicated to researching and developing these growth areas to help businesses bring in more customers.

AFFILIATES

SPOTLIGHT

One part of building trust and integrity is a dedication to education. “Because this is a complex industry, it’s hard for small business owners to know all the ins and outs and to stay up-to-date,” says McNulty.

SPOTLIGHT

For instance, if there is a data breach and information, such as credit card information, is stolen from the premises, the business owner is liable.

DISTRIBUTOR

TSYS, formerly known as First National Merchant Solutions, offers a wide range of point-ofsales solutions, including register systems and stand-alone terminals for credit and debit cards. Additionally, TSYS is one of the top 10 payment processors in the nation. For customers that already have the necessary equipment, TSYS Merchant Solutions holds certifications on many of the POS systems available today, enabling the company to process payments regardless of the existing system a Tavern League Member has in place. Safely and securely accepting credit and debit card payments is a challenge for many business owners. “The industry has a lot of complexities, but every business needs it,” says McNulty. “There are a lot of shady companies and a lot of businesses have been mistreated. We treat customers differently. We don’t hide fees or sneak things in. We do lose sales because we are too honest and business owners think they can get a better deal with an34

On Premise 2012 March/April

That includes near field communications (NFC), or tap-and-go systems where a radio signal from a smartphone is used to make payment. Chipbased cards, which offer a higher level of security and fraud protection, are also debuting in the United States, yet require a special device to accept payment. “There are a lot of small companies and startups on the forefront of these advances and we’re identifying the right partners,” says McNulty. “We’re literally dealing with the biggest out there in terms of creating partnerships. This ultimately helps Tavern League Members not just in accepting payments, but helping them understand what’s coming.” TSYS Merchant Solutions became an Affiliate Member of the Tavern League in 2007 and a Corporate Sponsor in 2011. The company is running a limited-time special promotion for Tavern League members: receive a $50 gift card when you have a consultation with a TSYS merchant advocate. In the consultation, TSYS will review a member’s existing program, process and pricing structure.

SPOTLIGHT

“A data breach can cost a business owner thousands of dollars in fines,” says McNulty. “There are a lot of risks that a lot of businesses are not aware of. Having the right solutions in place, protecting data and processing payments correctly are your first line of defense and we want to help our customers do that by providing the right systems and education before and after the sale.”

All major credit card companies — Visa, MasterCard, Discover and American Express— periodically change their fees, which then get passed on to our customers. Sometimes they get passed on incorrectly. For instance, Congress passed the Durbin amendment last year, which lowered the cost of accepting debit cards. Some processors, notes McNulty, have not passed these lower rates onto merchants.

“We’ll review what you currently have to make sure you’re getting the best and we’ll show you our best,” says McNulty. “It’s worth the 15 minutes of your time.” TSYS Merchant Solutions www.tsysmerchantsolutions.com/assoc/gen 888-749-7860

“A lot of competitors,” says McNulty, “look for www.tlw.org

Tavern League of Wisconsin

2012 March/April On Premise

FEATURED CHARITY

AFFILIATES SPOTLIGHT

D&D Amusement Games

BUSINESS

“As a coin-machine operator, what can I do better than my competitors? I can help you fill those bar seats as best as I can,” says Scott Dougherty, who co-owns D & D Amusements with Geno Dankemeyer. D & D offers sanctioned dart and pool leagues, tournaments and onlocation promotions.

DISTRIBUTOR

The company talks with bar and tavern owners to help form teams, preferably in the same geographic area for convenience and supplies all the paperwork. Once D & D has a good group, they hold a captain’s meeting to answer any questions, explain how the league will work and to fill out rosters. “It is a business builder,” says Dougherty. “Leagues can fill the gap on slow nights by bringing dart and pool players to an establishment. It’s good business for both of us.

We do all the work from start to finish. We built that from four leagues up to 11 dart leagues and two pool leagues, with over 700 dart players.” All leagues are run online. “You don’t have to pick up a pen at all,” says Dougherty. With paperless dart leagues, for instance, players just throw their darts; stats are downloaded overnight, then scores are calculated and sent back to the dartboard. Leagues can be run on anything, adds Dougherty, if it will get people in the door. That includes Silver Strike bowling, Golden Tee golf, shuffleboard and more. In addition to coin-op games, D & D supplies jukeboxes, electronic dart machines, pool tables, video games and TouchTunes digital jukeboxes. The company also provides 24/7 service on the equipment it supplies. D & D Amusements serves ten counties in the greater Central Wisconsin region; cities include Antigo, Neillsville, Wisconsin Rapids, AdamsFriendship, Clintonville and parts of Wausau and Portage and Green Lake counties. Formed in 1990, D & D first joined the organization about 10 years ago as a member of the Wood County Tavern League. The company has expanded since then and became an Affiliate Member of the Tavern League of Wisconsin about four years ago. Dougherty says there are “a lot of reasons we joined [the state League]. We have a state association also, Wisconsin Amusement and Music Operators, or WAMO and I believe that our state association and the Tavern League are both fighting for the same thing in the political area. Together, we all have a stronger voice for ourselves.” Dougherty is on WAMO’s board of directors. D & D is also a member of the Amusement and Music Operators Association and the National Dart Association. D & D and Tavern League members have a lot in common. “We supply bars and restaurants, which are a huge part of our business. I feel it’s important to show support by joining their association.” D & D Amusement Games Scott Dougherty & Geno Dankemeyer, Co-owners 1090 W. Fulton Street, Waupaca, WI 54981 sdougherty@ddamusement.com • www.ddamusement.com (715) 258-3777

On Premise 2012 March/April

Kobussen Buses

SPOTLIGHT

Waupaca’s D & D Amusements LLC, a coin-machine company, does a lot more than just provide fun—they want to help you increase your bottom line.

As the last vestiges of winter melt into the ground, it’s time to think of the warmer days of spring, summer and fall. These are the seasons of outdoor parties, festivals and concerts, baseball and football. If you’re thinking about a party bus this season, Kobussen Buses Ltd. is the Affiliate Member to call.

SPOTLIGHT

Kobussen is headquartered in Kaukauna, with nine total locations around the state to serve Members. “Chatting with members about transportation, there is a real need for safe, reliable and comfortable options,” says Larry Brincks, Motor Coach District Sales Manager. “That’s why we joined the Tavern League of Wisconsin.” A Tavern League Member for two years, Kobussen Buses Ltd. offers motor coaches and school buses to get patrons to a concert, Brewers game, or other events planned through your establishment. “As members look for ways to expand their business, more are looking to special events and outings,” says Brincks. “We make it simple to get people to and from their events.” Brincks explains the different types of transportation they offer. Motor coaches are the best option for longer travel as they offer comfort features like restrooms, reclining seats, cupholders and climate control; some coaches even offer WiFi. School buses are the economical choice for moving many people a short distance. Both coaches and buses come in a variety of sizes to accommodate parties of all sizes. A family-owned business since 1938, Brincks feels Kobussen has a lot in common with Tavern League Members, many of which are also family-owned. “Our slogan is ‘Family pride in every ride,’” says Brincks. “We understand what it means to be a family business and have many years of experience. We always strive to do it right the first time.” Safety is important for the company. Kobussen has one of the newest fleets around and prides itself on its rigorous preventative maintenance schedule and staying on top of the latest technology updates. Kobussen has achieved a No. 1 rating with the Department of Defense for its quality and safety. “The industry is becoming more and more critical when it comes to safety,” says Brincks. “We are working hard to stay on the front edge of that.” Should anything go awry, however, Kobussen is a member of Trailways, a national network of transportation providers that can take over should a coach or bus break down while on the road. “Rather than missing the game,” says Brincks, “our affiliation with Trailways will get you back on the road so you don’t miss the action.” Spring is Kobussen’s peak season, so if you’re thinking about a game day opener, Brincks encourages you to call as soon as possible. In fact, it’s not uncommon for customers to book their ride six months to a year in advance. Additionally, Brincks is offering Tavern League members a 5-percent discount for choosing Kobussen. “Even if you’re only thinking about an outing, just call,” says Brincks. “We’re happy to talk through your ideas and needs.” Kobussen Buses, Ltd. Larry Brincks, Motor Coach District Sales Manager 920-766-0606 ext.136 larry.brincks@kobussen.com • www.kobussen.com

www.tlw.org

comPANY NAmE

PER mAR SEcuRITY Chances are, your business is your largest asset. But is it adequately protected? A third-generation company in business since 1953, Per Mar has six locations around Wisconsin, including Eau Claire, La Crosse, Green Bay, Madison, Milwaukee and Wausau. They offer physical and electronic security, monitoring, consulting and investigation. “A lot of bars feel it’s important to have security,” says Carlos Clayburn, Per Mar’s General Manager of Electronic Security. “Whether that’s physical security for major events, if a member needs a camera system or assistance with an investigation, background checks, we offer it all for Tavern League Members. Plus, it’s easy to blend all of the services together to fully protect your business.” Clayburn says members can work with Per Mar on a one-time basis or retain the company for a host of services, such as background screenings, fraud investigation, undercover investigation, due diligence, interview and interrogation and more. “I think it’s very important to minimize your liability,” says Clayburn. “For instance, if there’s an underage situation, video surveillance will show if proper procedures were followed, which can help protect your business. Pre-employment screening will help ensure you’re not hiring a convicted felon, which can open up a whole can of worms for other liabilities.” An Affiliate Member of the Tavern League for three years, Clayburn says Per Mar joined the organization to better serve the community. “We want to be a part of the community and Tavern League is a part of the community.” “Bar and tavern owners certainly want to protect their property and their profits and we can help do that,” says Clayburn. “We’re an established company and we’re local. We pretty much cover the whole state and are constantly growing all the time; if anything goes wrong, we want to maintain a good positive relationship and will do what we need to.” If there are issues, Per Mar has a highly rated central call station, so “you’re calling into the right people,” says Clayburn. While Per Mar can accommodate physical security requests on a relatively short notice, the more notice, the better. “With physical security, we are pretty fast and will accommodate most anything very quickly,” says Clayburn. Per Mar Security launched a brand-new website in December, which offers a world of information on the company’s services and the ability to request a quote or consultation online. The company also offers special rates for Tavern League Members; just be sure to ask. Per Mar Security Carlos Clayburn, General Manager of Electronic Security 800-473-7627 cclayburn@permarsecurity.com • www.permarsecurity.com

Tavern League of Wisconsin

2012 March/April On Premise

ACCOUNTING

HELP

CORPORATE

2012 Tax Round-up

FRONT

SPOTLIGHT

By Kimberly Ruef, CPA

RAIL

LEGISLATIVE

NOTES

here continue to be a lot of changes in the tax environment. Some of these changes we have known would be coming for a while, some are unexpected and some are still only possibilities.

FEATURED

Unemployment taxes

The maximum deferral into s SIMPLE plan remains at $11,500.

DISTRIBUTOR

In addition, if you have been an employer since 2010 with a taxable payroll of more than $25,000 you saw a bill in September of 2011 from the Wisconsin Department of Workforce Development (DWD) for a “Special Assessment for Interest” on the same loans causing the Federal credit reduction. This special assessment is expected to recur in September 2012-2014. The estimated rate for 2012 is 0.218% of your 2011 WI taxable payroll (up to $13,000 per employee), or up to $28.34 per employee.

Social Security reduced rate The reduction of the Social Security withholding rate we saw in 2011 (from 6.2% to 4.2%) has been extended through the end of February 2012. As of the drafting of this article, we are still waiting to see if it will be extended through the end of 2012. If additional legislation is not passed, the employee withholding rate will revert to 6.2% on March 1, 2012. Please note that this is a reduction benefiting employees, not employers. Employer Social Security rates remained at 6.2% for 2011 and will remain at that same level for 2012. On Premise 2012 March/April

HIRE Retention Credit A credit of up to $1,000 per worker hired under the HIRE Act and retained for 52 consecutive weeks is available on your income tax return for 2012. An employee hired under the HIRE Act was qualified if they: • Began employment after February 3 and before January 1, 2011 • Were certified using Form W-11 to have not been employed for more than 40 hours during the 60-day period ending on the date of employment

SPOTLIGHT

What does that mean in terms of dollars? For any employee in 2010 making more than $7,000 the maximum FUTA tax for Wisconsin employers was $56. In 2012, the maximum tax for each employee (for most employers) will be $84 ($105 in 2012).

The maximum contribution that can be made to a health savings account in 2012 is $3,100 for self-only coverage and $6,250 for family coverage (up from $3,050 and $6,150 in 2011 respectively).

SPOTLIGHT

Numerous states (including WI) began seeing an increase in their FUTA tax due to State loans from the Federal unemployment fund. This increase in tax is seen in a reduction of the credit for taxes paid to the State unemployment fund. This credit reduction (i.e. tax increase) was 0.3% for 2011 and is scheduled to increase to 0.6% for 2012. In 2013, the credit reduction will be 0.9% for Wisconsin employers.

BUSINESS

The maximum amount that can be contributed to a 401(k) plan for 2012 is $17,000 (up from $16,500 in 2011).

AFFILIATES

Wisconsin taxpayers are going to be paying more unemployment taxes in 2012. The Federal unemployment rate (FUTA), which is an employer tax on the first $7,000 of wages, has been 0.8%. Beginning in July, 2011 the temporary surcharge of 0.2% expired, thus lowering the rate to 0.6% for most taxpayers.

CHARITY

Retirement Plan/HSA Limits Increased

• Weren’t hired to replace another employee unless that employee left voluntarily or was fired for cause

Was not related to the taxpayer

SPOTLIGHT

If you took advantage of this credit, you would have received a credit of the 6.2% employer Social Security tax on these employees. Now, if you retained those workers for 52-consecutive weeks and: • Was employed on any date in 2011 • Whose wages during the last 26 weeks of the 52-week period equaled at least 80% The credit is 6.2% of wages paid during the 52-week period (limited to $1,000 per eligible employee). Source: Kimberly Ruef, CPA is a partner with Wegner LLP, CPAs & Consultants and Wegner Payroll Group with offices in Madison, Baraboo and Waukesha. She has been providing accounting and tax services to businesses and business owners for over 20 years. This article is not intended to give you complete tax advice, but a general review of the subject matter. Phone: (608) 274-4020 • Email: kim.ruef@wegnercpas.com

www.tlw.org

NEW

MEMBERS

November 2, 2011 to February 18, 2012

PRESIDENT’S District 1

PERSPECTIVE

Black Bear Inn Dominick or Kathy DeRosa Cottage Grove

District 3

Manitowoc County

Kenosha City

Elkhorn Wine & Spirits Tim Shiroda Elkhorn

Crawford County

Big Daddy’s Brad Keller Kenosha

Elk’s Restaurant Ken & Brad Wales Elkhorn

Coach’s Club Dave Romine Cross Plains

Norwegian Hollow Hideaway Casey Halverson Viroqua

Happy Hour Dave Basken Manitowoc

La Fogata Dino Katris Kenosha

Downstairs Sports Bar Bob Sweet Whitewater

Springfield Inn Kendall J. Duhr Dane

Puzzle House Judith A. Greno Kenosha

Hawk Bowl Mike Kachel Whitewater

Hummer’s Hideout Ron Hommen Deerfield

Screamin Mimi’s Lounge Mimi Ruffolo Kenosha

District 2 Columbia County

Rail House Bar LLC Arne Schulz Deerfield

Kenosha County

Bird’s Rathskeller Roberta Hebel Pardeeville

JoBeck’s Bar Larry Ring Madison

Riley’s Bar & Grill Bob & Lisa Thompson Portage

Liliana’s David Heide Madison

Dodge County

5100 Bar Steve Racek McFarland

LOCAL LEAGUE CORPORATE Kickstand Bar & Grill Kenny Zandrowicz, Jr. Camp Lake

Goodfella’s Restaurant & Bar Frank Curtis Trevor

LEAGUE Racine City

CJ’s Bar Clyde Purvis Fall River

Envi Doug Nicholson Racine

Lake Louie Brewing LLC Tom H. Porter Arena Silent Woman Sue Foley Fennimore

Club Tavern Moose Mick Sweeneys Middleton

New Glarus Brewing Co Deborah Carey New Glarus

Sheboygan County

Valley Inn Marty Koenecke Reedsburg

NZ’s Bar & Grill Brian Zerger Sheboygan

La Crosse City/County

Walkabout (The) Laura Berchem Sheboygan.

Eagles Nest Tim Alberts La Crosse Earl’s Bill Flottmeyer La Crosse

Diamond Lanes Daniel Bucholtz Beloit

Rock River Hills Golf Club Anne Cook Horicon

Bad Brad’s Wing and a Prayer Brad B. Vincent Janesville

Carolina’s Legion Bar Carolyn Mueller Waupun

Bazinga Brian Hughes Janesville

Jefferson County

Pleasant Springs Pub Bob & Connie Gieshirt Stoughton

Kurtz’s Pour Side of Town Saloon April Kurtz Watertown

Buck & Honey’s Tom Anderson Sun Prairie

Wildcat Bar Robert Schwanter & Ilene Knight Ontario

Uptown Bar Nicole Smith Watertown

Avanti Restaurant Michael Fornetti Verona

Einstein’s LLC Rick Lee Tomah

Watertown Country Club Bonnie Kohnke Watertown

Cahoots Bar Josh Jiru Verona

Sauk County

Madison/Dane County

Draft House Bar & Restaurant (The) Mark Franklin Verona

MEMBERS

Lava Lounge Ryan Skinner Janesville

CORPORATE Wedges Bruce Monson Janesville

South Central Deb’s Bar Inc. Debra A. Neild Brodhead

FRONT New Glarus Hotel Hans Lenzlinger New Glarus

Borlands Nancy Butts Belleville

Halverson’s Supper Club Ryun Bibro Stoughton

Show Palace Jim Roddy Darien

Heathers Rockdale Bar & Grill LLC Heather Pupp Cambridge

LEGISLATIVE End Zone Sports Bar Jon Kasnick Delavan

Two Mary’s Inc Maggie’s Restaurant Onalaska Viroqua Hills Golf Club Viroqua Country Club Viroqua Breakers Sue & Stu Higdon West Salem

HELP

Monroe County

SPOTLIGHT Sprechers Restaurant & Pub Jimmy Caparelli Wisconsin Dells

Washington County Sports Corner Bar and Grill Robin Bird Germantown

Winnebago County Dick’s Wheel Inn Richard J. Pataska Menasha

District 5 Adams County Shermalot Motel Judy Kleiber Nekoosa

Green Lake Area CH of Center House, LLC Carla M. VanRossum Ripon

Marathon County Kurt N Jo’s Eats and Treats Kurt Handrick Marathon

Vernon County

Piggy’s Pub Eric Litza Marathon

Gray’s Tied House Sean Foley Verona

Nothin Fancy Bar & Grill Lolita A. Kohler De Soto

Michaels Supper Club Bill Jamgochian Wausau

Waukesha County

District 4

Richy’s D.S. Bar Richard A. Petrie Big Bend

Calumet County

Whiskey River Todd & Peggy Wold Wausau

RAIL

Walworth County

Paoli Pub & Grill Mike Franklin Belleville

Ozaukee County

Juneau County

Rock County

Deak’s Pub & Grill Jamie Bush Stoughton

Sami’s on Main Don Walker Oshkosh

Farmstead Catherine Heebner Cedarburg

SPONSORS

ACCOUNTING

Peabody’s Ale House Ryan Tuskowski Oshkosh

Wigwam Bar & Grill (The) Douglas Kruser Hazel Green

Snappers Sports Bar Troy & Marcy Benz Fox Lake

AFFILIATE

Oshkosh City

UPDATES

PROFILE

Pink House Resort Patrick Hawes Twin Lakes

Brownsville Community Club Trisha Schwanke Brownsville

Grant/Iowa County

Ethel’s Pub & Grill Cheri Steffen Chilton

NOTES

Delafield Brew Haus Eric Knutson Delafield Mutt’s Bar and Grill William C. Holt Waukesha

Sprizzo Gallery Caffe, LLC Karla L. Harper Waukesha

FEATURED

Tavern League of Wisconsin

AFFILIATES

2012 March/April On Premise

NEW

MEMBERS

November 2, 2011 to February 18, 2012

PRESIDENT’S Marquette County Chucka’s Bar & Grill Tasha Sever Oxford

Portage County

Wood Peckers Jeremy & Bobbi Kriescher Green Bay Slammer Inn Again Michelle Mueller Greenleaf

PERSPECTIVE

Chippewa County

Back 40 Dining & Cocktails Darryl Dahl Bloomer

Door County

Irvine Ghost Pub Eugene Beecroft Chippewa Falls

Bistro At Liberty Square Wegner Anderson LLC Egg Harbor

Tomahawk Room Alice M. Olson Chippewa Falls

Forest County

Eau Claire City/County

Donna’s Showboat Donna Distasio Junction City

Mudslingers Jay & Karen DeJardin Cavour

Danas Grill & Sports Bar Jeff L. Root Eau Claire

Shawano County

Kewaunee County

Jackson County

Bootleggers Angel Stubinski Amherst Junction

LOCAL LEAGUE Pop A Top Bar & Grill Kathy Sawyer Bancroft

CORPORATE Long Branch Saloon Carol J. Bucholtz Gresham Otter’s Robert Ladd Tigerton

LEAGUE Waupaca County Schmidt’s Corners Eric Peterson Iola BallPark Bar (The) Dale A. Danielson Waupaca

Billy’s on Main Alan Hoppe Luxemburg

AFFILIATE Waushara County Shorty’s Bar & Grill Heather L. Neufeld Hancock

Bluff Bar and Grille LLC (The) Steven J. Sattler Poy Sippi

Jack’s Or Better Pamela S. Cullen Black River Falls

Crazy Jerry’s Northfield Pub & Grub Jerry Johnson Hixton

PROFILE

Trackside Saloon Vito J. Congine, Jr. Crivitz

Oconto County Pour Haus Bar & Grill Ed & Betsy Jeziorny Lakewood Jaded LLC Jessica Miller Suring

Lawton Bar Tammy Nagel Beldenville

Wood County

Great Expectations Ryan & Amy Scheide Wisconsin Rapids

Outagamie County Bleachers Bar & Grill Brandon Luedtke Kaukauna

CORPORATE District 6 Brown County Denmark Saloon Michael Johnson Denmark B.C.’s Carol M. Kruse Green Bay

FRONT Eve’s Supper Club Jerry Haltaufderheid Green Bay Longshotz Timothy Long Green Bay

Beck’s Home Plate Janet & Paul Beck Menasha

Wilson’s T & T Lanes Tim Wilson Shiocton

District 7 Barron County Gilligans Julie A. Stangle Chetek

LEGISLATIVE Bass Lake Inn Robert Kendzior Weyerhaeuser

FEATURED 40

On Premise 2012 March/April

Ptaceks IGA Patrick Ptacek Prescott

Johnnie’s Bar Dave & Cheryl Dintemann River Falls

Polk County

Paradise Landing Audrey Hermanson Balsam Lake

Dumb Dum’s Dan Whitburn Hurley

Harmel’s Bear Den Dennis B. Harmel Hurley Frontier Inn Margaret Halter Park Falls

Lakeland Area

Blue Waters Bay Colette M. Chapman Lac Du Flambeau Matt Morgan’s Catherine Davis Minocqua Fritz’s Bar & Grill James Premo Woodruff Goodreau’s Family Restaurant Amanda Goodreaus Woodruff

Oneida County Club 47 Kimberly A. Marko Rhinelander

HELP

Boulevard Bar & Grill Brian Mottaz Dresser Shafer’s Tyrone A. Shafer Milltown

Bonnie’s Lakeside Bonnie Lamb Three Lakes Sankey’s Pub & Grill Randy Sankey Three Lakes

Price County Trail Break Scott Morford & Susan Bell Park Falls

SPOTLIGHT

St Croix County

Roosters Roadhouse Cyndi Kastens New Richmond

Trempealeau/ Buffalo County

Buzz’s Bar & Grill Kenneth E. Harmon Mondovi

RAIL

Sunset View Golf Course Patrick & Susan Norton Chetek

Beer Barrel Inc. Rick Lanctoe Hurley

MEMBERS

ACCOUNTING Billy B’s Gary Burmeister Wautoma

Old Town Hall Josh Banie Townsend

Greater Northwoods

Taylor County

Happy Joe’s Pizza & Ice Cream Parlor Mary & Al William Medford Spirit Lake Bar & Grill Paul & Marie Quednow Rib Lake

UPDATES

Pierce County

Marinette County

Last Call Bar & Grill Jeff Pavelka Siren

SPONSORS

Greger’s Bad Habit Saloon Greg Duquaine Green Bay Sheila’s Bar II Patricia Jurczykowski Kewaunee

District 8 Burnett County

Soo Lake Resort Michael Patten Phillips

Sawyer County Phipps Tavern Evelyn Beaver Hayward Beechmoor Andrew Mela Stone Lake

Superior/ Douglas County

Tomahawk/Merrill Area Whats Your Point Chris Endl & Beth Burke Tomahawk

Vilas County Boulder Beer Bar James Van Rossum Boulder Junction Guide’s Inn (The) James D. Van Rossum Boulder Junction

Washburn County Barbwire Bar Josh Ness Shell Lake Bass Lake Inn - Again Stefanie Gage Spooner Broken Spoke Saloon & Campground Les & Deb Hashbarger Trego

District 9 Milwaukee County Hospitality 68 Street Pub Diane Hammerling Greenfield Fin ‘N Feather Mark Silber Greenfield China Inn Restaurant Sammy Moy Hales Corners Brew City Tap Mark & Carolyn Silber Milwaukee Vintage William S. Godfrey Milwaukee Bulldog 60 Greg Hansuld West Allis Flappers Mark & Carolyn Silber West Allis Sarge’s Corner Rick Sergeant West Allis

High Fives Bonnie Douglas Superior

NOTES

Northwest Beverages, Inc. Frank A. Plato Superior

AFFILIATES

www.tlw.org

AFFILIATE

MEMBERS

As of February 20

ACCOUNTING Ackley Novelty Inc Action Games LLC Advanced Draft Solutions LLC Affiliated Investment Group Alliance Insurance Centers, LLC Allied Games, Inc Allied Insurance Centers Inc. American Entertainment Services, Inc American Income Life American Welding & Gas Amusement Devices Inc Arden Culinary ATM Network Inc B & K Bar & Restaurant Supplies B-M Music & Games Badger Hood Cleaning Baer’s Beverage Inc. Bar Owner Marketing Systems Baraboo Sysco Food Services Baraboo Tent & Awning BarsGuru Enterprises LLC Bay Tek Games Bay Towel/Linen Rental Beechwood Distributors, Inc. Benedict Refrigeration Service, Inc Best Bargains Bevinco Big Daddy Games LLC Big Game Sports Cards/ Sterling Graphics Bill’s Distributing LTD Blondie Enterprises BMI (Broadcast Music Inc) Bob Schuchardt Insurance Boelter Companies Bromak Sales Inc Buy Right Purchasing Group LLC Cash Depot Central Ceiling Systems, Inc. Chambers Travel Cintas Corporation Coffee Express, Inc. Corporate Casuals & Promotional Products D & D Amusement Games LLC Dean George Auction Service Dean Health Plan Delafield Brew Haus DeVere Company Inc. Dierks Waukesha Dining Publications LLC DISCUS Disher Insurance Services DJ D-Train Double Eagle Amusements Inc. Edge One Inc El Cortez Hotel & Casino (The) Electro-Kold Corporation Emil’s Pizza, Inc. Empire Development & Construction Inc. Energy Distributing Engels Commercial Appliance, Inc. ExploreWisconsin.com Flanigan Distributing Fleming’s Fire I Flipside Coin Machines Inc

Fox Valley Clean Air Freistadt Alte Kameraden Band Friebert, Finerty & St. John, S.C. G & K Services Game Management Corp. Games Are Us Inc General Beer - Northeast, Inc. General Beverage Sales Co Glavinsured Agency, Inc. Great Lakes Amusements Great Lakes Beverage Great Northern Amusements Guardian Pest Solutions, Inc Gunderson Linen Gustave A Larson Company Heartland Payment Systems Hiawatha Chef, Bar and Janitorial Supply Hidden Bay Graphics Holiday Wholesale Inc Huebsch Services Hyer Standards Ideal Ad & Sportswear Impact Seven, Inc. Independent Insurance Services Inc. Indianhead Foodservice Dist. Inc Insphere Insurance Solutions Is It 2b Marketing J T Advertising JBM Amusements Jim’s Tap Cleaning LLC John Hancock Johnson Brothers Beverage Johnson Dist. Inc. JP Graphics Inc. Just in Time Refrigeration LLC JustISolutions Kessenich’s Ltd Kobussen Buses, Ltd Krantz Electric Inc. Lakes Business Group Inc Lamers Bus Lines Lebby’s Frozen Pizza Lee Beverage Of Wisconsin LLC Lehmann Farms M & R Amusements & Vending LLC Magnuson Industries Inc Mass Appeal Specialties Inc MBA Corp. Micro Matic Midstate Amusement Games Midwest Amusements Midwest Coin Concepts Of WI Midwest Poker League Milwaukee Brewers Milwaukee Bucks Mitchell Novelty Co. Modern Cash Register Systems Moy, Borchert, Erbs & Associates, LLP Murphy Desmond S.C. Mutual Of Omaha MyBarWI.com National Chemicals, Inc. New Glarus Brewing Co New York Life Northern Lakes Amusement

CORPORATE FRONT

LEGISLATIVE

CHARITY

BUSINESS

NOTES

AFFILIATES

SPOTLIGHT SPOTLIGHT

DISTRIBUTOR

Tavern League of Wisconsin

Serralles USA Brands Shirk’s Pizza Slack Attack Communications Solid Gold Coaching Special Olympics Wisconsin, Inc. Stansfield Vending Inc Star Connection, Satellite & Security Stealth Solutions Stevens Point Brewery Sunroom Design Group Superior Beverages LLC Superior Vending Swanel Beverage Inc./Banzai This Drinks on Us, LLC Ticket King Inc. Toccata Gaming International, LLC Total Energy Concepts Total Merchant Services Of WI Total Register Systems Travel Leaders Tri-Mart Corporation Tricky Dick & Joyce Specialty US Foodservice Vital Tokens Wausau Coin Machines Inc WI Hospitality Insured Wil-Kil Pest Control Wine Institute Wisconsin Souvenir Milkcaps

SPOTLIGHT

RAIL

FEATURED

HELP

Northwest Coin Machine Co Original Ovenworks Pizza P & M Distributing LLC Pabst Brewing Company Packer Fan Tours Pantheon BC Paradise Printing Company Park Ridge Distributing, Inc. Payroll Company (The) Pehler Brothers Distributing Pep’s Pizza / Benetti Per Mar Security Services Plunkett’s Pest Control Portesi Italian Foods, Inc Precision Pours, Inc Preferred Distributors, LLC Qpondog Text Message Marketing Specialists Racine Amusement Inc Red’s Novelty LTD Reindl Printing Reinhart Food Service, LLC Riverside Foods, Inc. S & S Distributing, Inc. Saloons N Spoons/Turbo Chemical Sam’s Amusement Co Sanimax Marketing LTD Saratoga Liquor Co, Inc. Schmidt Novelty

SPOTLIGHT

2012 March/April On Premise

LEGISLATIVE FEATURED Wisconsin alcohol related fatalities continue decline

CHARITY

isconsin has seen a dramatic decline in alcohol related fatalities over the last 15 years while there has been an increase in the number of registered vehicles in Wisconsin. From 1995 to 2009 there was a 13% increase in the number of registered vehicles in Wisconsin while during that same timeframe Wisconsin experienced nearly a 15% decline in alcohol related fatal crashes. Wisconsin experienced the lowest number of alcohol related fatalities in 2009 (last year data is available) since World War II. A number of factors have contributed to the continued decline in alcohol related fatalities over the past 15 years.

BUSINESS

NOTES By Scott Stenger Stenger Government Relations

AFFILIATES SPOTLIGHT SPOTLIGHT

is still work to be done. Efforts focusing on repeat offenders and high BAC offenders, coupled with effective treatment programs have yielded positive results. In addition, the increased participation of the TLW SafeRide program has proven to be an effective way to help reduce alcohol related crashes and fatalities. With the continued success of the SafeRide program comes the need for additional funding. The TLW will continue to work to expand and improve this effective program to reduce alcohol related fatalities in Wisconsin.

DISTRIBUTOR Wisconsin has focused its efforts to get tough on repeat offenders and high BAC offenders by increased penalties and requiring ignition interlock devices for repeat offenders and high BAC offenders. In addition, Wisconsin has put resources into treatment programs which have proven effective. The Tavern League of Wisconsin supported legislation to toughen Wisconsin OWI laws targeted at repeat offenders and high BAC offenders as well as increased funding for effective treatment programs. The TLW lifesaving SafeRide Program has also been an important tool in reducing alcohol related fatalities. The TLW first began its SafeRide Program in 1985 and since then has experienced tremendous success and expansion of the program. In 2010 the TLW SafeRide program operated in 50 of Wisconsin’s 72 counties. The TLW in conjunction with the DOT administer the program to provide free rides home to patrons who may feel impaired. In the 2009-2010 reporting period the SafeRide Program providing 62,358 free rides home at a cost of $610,000. Funding for the SafeRide Program comes from a surcharge on all OWI convictions in Wisconsin as well as fundraising efforts of participating local leagues. The SafeRide Program is available to participating Tavern League of Wisconsin members.

SPOTLIGHT

For more information on Wisconsin’s alcohol traffic facts please go to the following website: http://www.dot.wisconsin.gov/safety/motorist/crashfacts/index.htm For more information on the TLW SafeRide Program please go to the TLW website: http://www.tlw.org/index.php?module=cms&page=3

OWI Statistics - 2005 vs. 2010 Primary Contributing Factors in all Motor Vehicle Crashes 2005

2010

% Change from

Licensed Drivers

4,049,450

4,114,622

1.6%

Registered Vehicles

5,371,800

5,482,518

2.1%

Alcohol-Related Crashes

8,768

5,751

-34.4%

Alcohol-Related Fatalities

330

220

-33.3%

Alcohol-Related Injuries

5,992

3,511

-41.4%

2005 to 2010

*Source: WisDOT’s 2010 Traffic Crash Facts

Wisconsin has come a long way in the past 15 years in reducing alcohol related fatalities, however, there 42

On Premise 2012 March/April

www.tlw.org

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2012 March/April On Premise

: WHISKEY

eave it to American author Mark Twain to put it in perspective: “Too much of anything is bad, but too much of good whiskey is barely enough.” From the Irish name uisce beatha and Latin phrase aqua vitae, both meaning water of life, we get whiskey, a spirit with a long and sordid history. Originally used as an anesthetic, an external antibiotic and as a treatment for colic, palsy and smallpox, today this “life water” represents a $1.4 billion spirits category in the United States. Worldwide, whiskey is a strictly regulated spirit with many classes and types. This distilled alcoholic beverage is made from a fermented grain mash; different grains are used for different varieties, including barley, malted barley, rye, malted rye, wheat and corn. Whiskey is aged in wooden casks, with the aging period varying widely among grain types and countries. While the exact origins of whiskey are unknown, distilling techniques arrived in Ireland and Scotland sometime between 1100 and 1300 via monks. Since grapes didn’t grow well in these climates, barley beer was distilled into liquor, becoming a rough, early version of what we now call whiskey. Until the late 15th century, only apothecar-

ies and monasteries could manufacture distilled spirits. (Interestingly, it was a German physician, surgeon and chemist who wrote the first how-to book on distillation for medicinal purposes that included, among other things, how to make “aqua vitae,” in 1500.) Between 1536 and 1541, however, King Henry VIII of England dissolved the monasteries; needing income, the monks introduced the outside world to whiskey and distillation as they took up the practice in their homes. In the earliest days, whiskey was crude, potent, undiluted and often consumed with little aging. It took someone drinking from a forgotten cask to realize aging produced a smoother, easier-todrink whiskey. The Irish claim whiskey is their invention; this island nation is, after all, home to Bushmills, which has had a license to distill Irish whiskey since 1608 and is considered the oldest licensed whiskey distillery in the world. The first settlers to the New World reportedly unloaded a still from the Mayflower, bringing whiskey to America. Whiskey enjoyed a relatively quiet existence here, even serving as currency in the Revolutionary War (as well as in the European theaters of the two World Wars). That is, until 1791.

Recipe: When it comes to well-to-do whiskey drinks, the Kentucky Derby has the Mint Julep. The Preakness, the second leg of the Triple Crown horse race, has the Black Eyed Susan. (The Belmont Stakes, the first leg in the series, can’t seem to find a classic cocktail to take the crown.) Both Bourbon-based drinks, here’s a recipe for the less-famous of the two, the Black Eyed Susan:

That was the year Treasury Secretary Alexander Hamilton proposed an excise tax on whiskey produced in the United States to raise revenue. Farmers in western Pennsylvania, many of whom distilled and sold whiskey, hated the idea and started the Whiskey Rebellion. In July of 1794, the rebels burned down a tax collector’s house in Pennsylvania. In response, President George Washington put state militias on the ready and sent in negotiators. When talks proved fruitless, Washington took Hamilton’s advice and sent 13,000 militia troops — as large as the force that had defeated the British — into western Pennsylvania. But by the time the federal force arrived, the rebellion had collapsed and most of the rebels had fled. Two men were convicted of treason and later pardoned by Washington. Prohibition in the United States was when all alcohol sales were banned in this country in 1920. All alcohol, that is, except whiskey that, with a doctor’s prescription, people could get through a licensed pharmacy. Walgreens capitalized on this exception, growing from 20 retail stores to nearly 400 during Prohibition. Those who weren’t obtaining their whiskey legally at that time probably got it from a bootlegger. Because stills sent up smoke, bootleggers would make their untaxed, illegal whiskey, called moonshine, by the light of the moon to keep their operations under wraps. Making moonshine is still an active pastime in some areas of the South, but also comes with health risks; homemade stills often contain lead, which gets transferred to the spirit in the distillation process. Scotch, Irish whiskey, Bourbon, single malt or blended, whiskey — or whisky, as it is sometimes written — has a long and illustrious history in both the world and the United States. Your bar patrons might not know the highlights and low points of whiskey’s career, but they do know this: it sure is smooth going down.

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The Brown County Tavern League held their January meeting at Generations in Green Bay. Over 60 TLW Members were on hand to hear TLW President, Rob Swearingen as well as 6th District Director, Judy Vandenhouten discuss TLW issues. In addition, Brown County President, Barry Fitzgerald, accepted a $2,500.00 check to SafeRide from Dean Distributing. Great job Barry, John, Larry and Carrie!

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The Dodge County Tavern League held their annual Officer Appreciation Luncheon and December meeting at the Capri Steakhouse in Columbus. TLW President, Rob Swearingen, was on hand to swear in the new slate of officers. Also, several contributions were given to various charitable organizations within Dodge County. Congratulations Dodge County President, Kathy Martin and all the Officers of the Dodge County Tavern League.

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TLW 4th District met at Gene & Helen’s Bar in Potter on January 23, 2012. District members and guests engaged in great conversation regarding TLW issues with Senator Joe Leibham, Representative Bob Ziegelbauer and TLW President Rob Swearingen. Everyone enjoyed a great lunch by Helen Loose which included her famous potato salad. Always a treat!!

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The Columbia County Tavern League hosted the 2nd District Caucus at BS Lakeside in Poynette on February 13, 2012. Over 50 Members and guests from the leagues in the 2nd District attended the event. TLW President, Rob Swearingen, spoke to the group along with 2nd District Directors, Joyce Bartelt, Dick Story and Central Zone Vice President, Lori Frommgen regarding TLW issues.

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Oshkosh City Tavern League President, Pat Purtell, held the January meeting at Bottom’s Up in Oshkosh. The meeting drew good attendance to hear guest speakers, TLW President, Rob Swearingen and the Winnebago County Coroner discuss proposed alcohol related changes in Winnebago County. In addition, representatives from Lee Beverage offered samples of new products. Great job Pat, Jake, Dave & Jamie on another informative meeting.

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On Dec 1, 2011, Members of the TLW were invited to a sneak peek of this year’s annual Festival of Lites in the Miller Valley. The annual event was kicked off by a presentation from Tom Cardella, President & CEO of Tenth & Blake Beer Co. along with MillerCoors Milwaukee Brewery Vice-President Andy Moschea. The evening continued with a great reception complete with great food, fantastic beer and music by the Miller Band. Special thanks to Jr. Wright & Beth Mulcahy for the invitation!

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Waukesha County Tavern League held their December 5, 2011, Christmas Party at the Olympia Village in Oconomowoc. Over 100 TLW members, friends, vendors and supporters attended the annual event. TLW President, Rob Swearingen, was on hand to swear in the new League Leaders. Congratulations to President Terrie Boehnen and husband, Bob, along with Kim Stukel and Shawn Finn for hosting a great evening.

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On Premise 2012 March/April

The Winnebago County Tavern League held a December Holiday Meet & Greet re-organizational meeting at the Eagle’s Club in Neenah. The new Officers of the Winnebago League are in high hopes of re-energizing current members as well as attracting new members. Future goals include establishing a SafeRide Home Program and community involvement. Good luck Winnebago leadership!

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PROFILE TLW Governmental Affairs Director, Scott Stenger, along with Exec. Director, Pete Madland and TLW President, Rob Swearingen, have been busy in the Wisconsin State Capitol in early February. The three have been involved in committee hearings, providing testimony on behalf of the TLW on any legislation that concerns Wisconsin alcohol laws including home brewing and the Brown Jug legislation.

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The Brown County Tavern League hosted the 6th District Caucus at St. Brendan’s Inn Green Bay on January 30, 2012. All District Directors as well as Eastern Zone Vice Presidents, Gene Loose and Dale VandenLangenberg, along with TLW Senior Vice President, Terry Harvath and TLW President, Rob Swearingen were on hand to discuss TLW issues. Tavern owners in Green Bay expressed concern regarding local police saturation patrols. Thank you Barry Fitzgerald for a good location and a great meal for this event!

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The Pepin County Tavern League held their Holiday Meeting at the Corral Bar in Durand. TLW President Rob Swearingen and 7th District Director Sally Jo Topper were able to attend the annual event. Pepin County President, Rick Doerr gave special recognition to Brenda Traun, an employee of the Top Hat Bar in Nelson for her outstanding dedication to the League. Congratulations Rick, Sally and Paul for hosting a great evening!

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Oneida County Tavern League is making membership a priority. The league held a special membership meeting, inviting non-members from the Three Lakes community to hear TLW Executive Director Pete Madland explain the benefits of belonging to the TLW. TLW President Rob Swearingen along with 8th District Director Nancy Lorbetske were also on hand to aid in the membership discussion. Thank you Oneida County President Russ Fisher, Vice President Aaron Schultz and membership chairman, Geri VanHarpen for promoting the TLW and membership. Special thanks to Jackie Walker for hosting at the Oneida Village and providing a great lunch!

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On November 7, 2011, The Langlade County Tavern League celebrated their 75th Anniversary! The evenings event included TLW Dignitaries from across the State. Congratulations Langlade County Tavern League President Eric Langer, 5th Dist Director Ray Bruch and all for hosting a fantastic event.

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The Oconto County Tavern League held their February 6th meeting at the North Chase Bar & Grill in Sobieski. TLW President Rob Swearingen was invited as the Guest Speaker. The meeting was well attended by many members including Eastern Zone Vice President Dale Vanden Langenberg as well as TLW “Class A” Director Earl Macha. Congratulations Oconto County President Dave Van Lanen for a well run, professional monthly meeting. Thank you Nick Golik and staff for all of your hospitality.

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The Walworth County Tavern League held their annual Installation Banquet at Hawk’s View Golf Club in Lake Geneva on February 13, 2012. Guests included TLW President Rob Swearingen and new 1st District Director Rich Karrasch, along with Walworth’s own Southern Vice President Chris Marsicano and 1st District Director Dennis Salverson. Past TLW Senior Vice President Sharon Ward, was the evening’s special guest. Congratulations Walworth County President Trevor Wheeler and all for a great evening.

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Wood County Tavern League held their annual Holiday banquet at Good Time Charlie’s in Wisconsin Rapids on January 29, 2012. Close to 100 members, guests and supporters enjoyed a great evening with food and music. Guests included State Representative, Amy Sue Vruwink and TLW President Rob Swearingen. Congratulations Sharon, Dave, Stan and all on hosting another fun evening.

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SYSCO Food Services of Baraboo, Inc.

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Total register Systems

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Wisconsin Souvenir Milkcaps

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