2012 May/June On Premise

OFFICIAL PUBLICATION OF THE TAVERN LEAGUE OF WISCONSIN

M AY • J U N E 2 0 1 2 t l w. o r g

Also inside: Spring Conference Recap

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M AY / J U N E 2 0 1 2 VOLUME 30, NO. 3

F E AT U R E S : 18 TLW Spring Conference Summary

Score with the TLW

LEAGUE SPOTLIGHTS:

LEAGUE PROFILE

22 Lakeland Area Tavern League

BUSINESS SPOTLIGHT

23 Mama’s Supper Club

CHARITY SPOTLIGHT

24 Lakeland Pantry

D E PA R T M E N T S : 4 5 8 26 28 30 32 34 36 38 40 44 46

PRESIDENT’S PERSPECTIVE CORPORATE SPONSORS FRONT RAIL DISTRIBUTOR SPOTLIGHT CORPORATE SPOTLIGHT FEATURED AFFILIATES ACCOUNTING HELP NEW MEMBERS AFFILIATE MEMBERS LEGISLATIVE NOTES LOCAL LEAGUE UPDATES STRAIGHT UP—SPIRIT PROFILE ADVERTISER INDEX

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Count on the Tavern League Tavern League Members are a generous bunch

SOCIAL NETWORK facebook.com

www.tlw.org

Tavern League of Wisconsin

AM

twitter.com/TavernLeague

2012 May/June On Premise

3

NEW

MEMBERS

PRESIDENT’S

PERSPECTIVE

LOCAL LEAGUE In it to win it!

CORPORATE LEAGUE

B

y the time this issue of On Premise hits your mailbox you may have already heard that I have entered the Wisconsin State Assembly race to represent the 34th District as a Republican.

SPONSORS MEMBERS

through during any session. In addition, Scott Stenger has been instrumental in educating me on issues and the potential impact a vote might have on either side of the aisle. I would also add that my personal frustration on seeing how issues move or get stalled on any given day have provided me with some incentive to enter the race. I have seen Scott go through some tough days/nights inside the capitol as he defends his position on issues, and there are times when I wonder how he continues to do it.

ACCOUNTING

The seat became available after my current assembly Rep (Dan Meyer) announced his retirement this spring. I received several phone calls urging me to consider a run for the open seat. After many conversations with Amy, my family, Scott Stenger, Pete Madland and other close friends we decided the timing was right for me to enter the race.

HELP

CORPORATE

The following week was busy organizing and filing the proper paperwork, recruiting a Treasurer and setting up a campaign. I issued a press release followed by a press conference; it was met with good response from the media.

We were able to gather a small crowd of initial supporters and the radio, newspaper and television coverage was great.

LEGISLATIVE FEATURED

The last four and a half years as TLW President have certainly helped in the preparation and understanding of what a legislator might go

CHARITY On Premise 2012 May/June

say Roger would be happy with my choice of political party in my assembly race, but I do believe he would have enjoyed seeing another TLW member wanting to enter the legislature.

God Bless Roger, he was one in a million and a great guy.

Let’s tip one in his honor.

SPOTLIGHT

All that being said and seen, I guess this is my opportunity to give the assembly a fresh face and perhaps a chance for me to make a difference on issues down the road. I will remain TLW President during this whole campaign process however, I now have an additional focus. I will be traveling the 34th Assembly District through the end of October getting to know the voters as I apply to them to be their next representative in Madison. I look forward to the chance to earn their confidence.

RAIL

I tried to prepare myself for any questions the press might ask during my conference but one question did catch me a little off guard. I was asked by the news director of a local radio station “Rob, how has your position with the Tavern League of Wisconsin helped you prepare for a seat in the state assembly?” Wow, as much as I was not ready for the question, the answer was pretty easy.

4

By Robert Swearingen TLW President

PROFILE

AFFILIATE

FRONT

UPDATES

Cheers,

Rob

NOTES

Also, I would like to thank all my friends across the state that have sent me words of encouragement and support to help me towards my Madison goal. It will be a long race to November but I am in it to win! I’ll keep you all posted.

AFFILIATES

As I close, I would like to recognize our friend the late Senator Roger Breske. Roger will be remembered as a true champion of the TLW and the 12th Senate District and I was proud to have him represent me in the North. I cannot

SPOTLIGHT

www.tlw.org

LOCAL LEAGUE CORPORATE

SPONSORS

SUPPORT THOSE WHO

LEAGUE

UPDATES SUPPORT OUR ASSOCIATION

PROFILE

PLATINUM SPONSORS $50,000+ PER YEAR

AFFILIATE

MEMBERS

ACCOUNTING

HELP

GOLD SPONSORS $25,000+ PER YEAR

CORPORATE FRONT

SPOTLIGHT Anheuser-Busch

RAIL

SILVER SPONSORS $10,000+ PER YEAR

LEGISLATIVE

NOTES

BRONZE SPONSORS $5,000+ PER YEAR

FEATURED CHARITY BUSINESS

AFFILIATES SPOTLIGHT SPOTLIGHT

Wisconsin Amusement & Music Operators, Inc.

Make sure and thank these groups for their support, and encourage others not on the list to participate. Any business interested in joining should call the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support those who support us.”

DISTRIBUTOR

Tavern League of Wisconsin

SPOTLIGHT

2012 May/June On Premise

5

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The Works

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Aeroliners • Anti-Fatigue Mats • Appetizers Aprons • Baskets Beverage Napkins • Brats Burgers • Can Liners Cleaning Supplies Cocktail Mixes Mi • Cocktail Strainers • Coffees Coffee Creamers • Cups

Dairy Items • Dining Furniture Dinnerware • French Fries Flatware • Freezers • Fryers

President: Rob Swearingen Senior Vice President: Terry Harvath Secretary: Sue Bonte Lee Treasurer: Tom Dahlen Southern Zone Vice Presidents: Chris Marsicano, Jim Pickett Eastern Zone Vice Presidents: Gene Loose, Dale VandenLangenberg Central Zone Vice Presidents: Lori Frommgen, Robert “Bubba” Sprenger Northern Zone Vice Presidents: Dan Corbin, Pete Olson

Frozen Fruit Purees • Garnishes Glassware • Juice & Drink Bases Glass Portion Cups • Munchie Containers Onion Rings • Pizza • Poultry • Pourers Produce • Seafood • Seasonings & Spices Snack Foods • Sodas • Stirrers • Straws • Sword & Arrow Picks • Tissue • Toothpicks • Towels Warewashing Service and so much more.

With over 12,000 choices, you’re bound to find what you need.

Editor: Pete Madland, Executive Director Tavern League of Wisconsin Publisher: Barbara Slack Slack Attack Communications Advertising Sales: Heidi Koch Slack Attack Communications heidi@slackattack.com Art Director: Ann Christianson Slack Attack Communications

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On Premise 2012 May/June

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Contributing Writers: Pete Madland, Kimberly Ruef, Rob Swearingen, Scott Stenger, Amanda Wegner, Brad Schinke Printed By: Reindl Printing, Inc. Merrill,Wisconsin On Premise (ISSN #1051-4562) is a bi-monthly publication of the Tavern League of Wisconsin, Inc., 2817 Fish Hatchery Road, Fitchburg, WI 53713, phone: (800) 445-9221.

Published by Slack Attack Communications, 5113 Monona Drive, Madison,WI 53716, phone: (608) 222-7630.

Printing is by Reindl Printing, Inc., Merrill,WI 54452. For advertising information, contact Slack Attack Communications.

Subscriptions included in TLW membership dues; non-member subscriptions: $15 per year.

Address corrections should be sent to the Tavern League of Wisconsin Office, 2817 Fish Hatchery Rd., Fitchburg, WI 53713-5005.

Second class postage paid at Madison, WI and other additional offices. © Copyright 2012 by the Tavern League of Wisconsin, Inc. Permission to reprint must be secured in advance of publication and credit given to author and On Premise

Enjoy Responsibly

© 2012 Shock Top Brewing Co., Shock Top® Lemon Shandy Flavored Belgian-Style Wheat Beer, St. Louis, MO

Tavern League of Wisconsin

2012 May/June On Premise

7

CORPORATE FRONT

SPOTLIGHT

RAIL

LEGISLATIVE

NOTES

Responsible Retailer Forum

IFEATURED

n April I had the opportunity to represent the TLW at the Responsible Retailer Forum in Boston. It is an annual event that I had attended several times before. This event was different however because, this time, I was asked to participate in a panel discussion entitled “Law and Perceptions on Over-Service and Intoxication”. What made the experience especially interesting is that I was the only one on the panel from the industry; in fact, there weren’t a lot of industry people in the room.

CHARITY

BUSINESS

The Responsible Retailer Forum is an honorable group of individuals and their goals of eliminating underage drinking and preventing service to intoxicated people are worthwhile. But I also view their opinion of us in the industry as skewed and inaccurate. A clear majority of those attending were definitely anti-alcohol. Many were representatives from Liquor Control boards from around the country, and/or Liquor Control states. Several Prevention coalitions, law enforcement and Departments of Health were also involved. I think you get the picture.

AFFILIATES SPOTLIGHT

reminded the group that the average alcohol related fatality in the US involved a BAC of .19 and that dropping the national BAC from .08 to .05 was not going to affect that number.

In fact I suggested that all a national .05 BAC would accomplish is create another class of criminals as did .08, and questioned whether .08 actually saved any lives

8

On Premise 2012 May/June

seemed foreign to many attendees. I then reminded them that it is legal to drink and drive. I then asked “If you shouldn’t drink and drive, is then the opposite true? If you are not driving, may you drink?” How many times have you heard a bartender ask “Are you driving?” When the answer is “no”, the party is on. Is this one of those unintended consequences? No one answered.

SPOTLIGHT

What is intoxication? I asked. We all know .08 is the level considered when driving a motor vehicle, but what is the level for “public intoxication”? State statutes simply say it is illegal to serve an intoxicated person, but fail to define “intoxicated”. I then reminded them of the public outrage a few years ago when undercover agents went into a couple of hotel bars in Texas and issued 30 “public intoxication” tickets to patrons. None of those arrested were driving, nor did they intend to drive. Thirty people were arrested and fined and one person even lost his job. I am certain most in the room would applaud the efforts of these agents, however, the public outcry was overwhelmingly against such action and a stop was put on such raids.

DISTRIBUTOR

During our portion of the program, everyone on our panel spoke before I did, which was fine with me. They talked about how they sent actors into taverns to get served.

These actors demonstrated different levels of intoxication and they tracked how many places served them or turned them down.

The discussion revolved around the terrible job bartenders were doing by serving these people and what a disservice to the community and mankind. Now I am not advocating over serving but I am certain some of these bartenders who were being tested could tell the difference between a drunk and an actor, and probably serve the “actor”. Discussion even went down the path of recommending dropping the national BAC level from .08 to .05! Well, I finally got my chance to speak. The first item I had to get off of my chest regarded the .05 issue. I

By Pete Madland TLW Executive Director

SPOTLIGHT

MADD was the next topic. I made the group aware of how MADD’s mantra of “Don’t Drive Drunk” had morphed into “Don’t Drink and Drive”. The fact remains that we all could agree on the former but that many in the industry, including the members of the TLW, completely disagreed with the latter. Many looked on with horror when I mentioned that most of us in Wisconsin had to get into a vehicle and drive if we wanted to go out for a drink. The concept that public transportation was not available to many

Economics was an issue that was never brought up by anyone in the room. I reminded these folks that my members have families to feed and mortgages to pay. The image put on by advertisers of the crowded bars with standing room only is the exception and definitely not the rule. If the truth be told, many of us on those lonely Monday nights are probably going to serve that third or fourth drink to one or more of our few patrons.

Wouldn’t it be nice if our members had the volume of traffic that gave us the luxury of cutting people off after two or three? It would make your lives much simpler. While we do have the duty to serve “responsibly”, we also have a duty to keep our doors open. As the pie gets smaller, such decisions become more difficult. Like it or not, sometimes it is about the economics.

I believe as long as alcohol exists, some people will abuse it. So while the RRF wants to eliminate abuse, don’t we also have to ask “What do we do when a person does get over served?” Our SafeRide program then entered the discussion, but there wasn’t much interest in that as a solution.

We all know we have bad operators that give our industry a bad name. They are lax when www.tlw.org

checking ID’s, and will serve as long as a person comes up with the money. Unfortunately, I feel too many in the room judge our industry by those few. I know most of us are diligent about checking for underage, we cut people off when we feel they have had enough and we get them a ride home when they need one. That is being a professional. That is doing the right thing. After all, keeping our establishments free of drunken disruptive people is just good business.

Unfortunately, most of the people in the room see us differently. Make a buck, no matter

Tavern League of Wisconsin

the cost. While their goals of no service to underage and no over service to anyone are admirable, we in the real world know it will happen and will deal with it when it does.

In the meantime we strive to keep those incidences to a minimum.

alcohol consumption decline, we try to make the pie bigger. While we understand their purpose, we ask them to understand ours. We simply want to make a living in our industry at a job we truly enjoy.

On my way to Boston to attend the forum I was very tired as our Spring Conference had just wrapped up. I was thinking this may be the last time I attend. Well, after this experience I erased that thought. It is important the industry continue to be represented, now more than ever. While they would like to see

2012 May/June On Premise

9

CHARITY

Tavern Leaque Generosity on Display

M

ay is Tavern Month and members of the Tavern League of Wisconsin remind everyone of the important role the local tavern plays in our communities throughout Wisconsin. The local tavern is unique to Wisconsin and provides a special place for family and friends to gather, whatever the occasion.

This year, the Tavern League of Wisconsin is especially pleased to announce that, last year, its members donated over $9,000,000 to over 10,000 Wisconsin charities. “This is another demonstration of how our members truly do care about the communities in which they live”, said Pete Madland, Executive Director of the TLW. Whether it’s providing jobs, paying taxes or donating to charities, each day members of the Tavern League of Wisconsin show they truly are “Friends and Neighbors helping Friends and Neighbors”.

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On Premise 2012 May/June

www.tlw.org

2012 Donation Report AMOUNT GIVEN

# OF CHARITIES

COUNTY NAME

AMOUNT GIVEN

# OF CHARITIES

Adams County

$36,300

19

Marquette County

$69,456

28

Ashland/Bayfield County

$91,985

610

Milwaukee County Hospitality

$1,336,730

61

Barron County

$59,734

71

Monroe County

$14,155

132

Brown County

$515,000

402

Oconto County

$6,360

67

Burnett County

$76,383

109

Oneida County

$67,040

395

Calumet County

$5,992

39

Oshkosh City

$69,847

131

Chippewa County

$101,245

147

Outagamie County

$54,275

740

Clark County

$165,000

72

Ozaukee County

$82,670

60

Columbia County

$66,000

50

Pepin County

$73,255

500

Crawford County

$73,000

879

Pierce County

$97,500

141

Dodge County

$151,560

1106

Polk County

$33,655

30

Door County

$34,500

29

Portage County

$131,541

281

Dunn County

$33,189

89

Price County

$251,410

202

Eau Claire City/County

$78,362

318

Racine City

$130,205

53

Fond du Lac City/County

$2,000

4

Racine County

$132,417

79

$800

4

Rock County

$57,000

142

Grant/Iowa County

$484,000

800

Sauk County

$1,600,000

23

Greater Northwoods

$57,000

49

Sawyer County

$1,500

3

Green Lake Area

$31,500

22

Shawano County

$97,595

75

Jackson County

$146,000

40

Sheboygan County

$4,716

85

Jefferson County

$22,836

83

St. Croix County

$65,324

267

Juneau County

$18,972

77

Superior/Douglas County

$209,500

92

Kenosha City

$349,714

94

Trempealeau/Buffalo County

$180,000

129

Kenosha County

$121,600

142

Walworth County

$96,379

54

Kewaunee County

$54,970

49

Washburn County

$12,000

35

La Crosse City/County

$116,350

266

Washington County

$15,000

27

Lakeland Area

$326,000

70

Waukesha County

$92,000

144

Langlade County

$515,500

27

Waupaca County

$59,450

160

Madison/Dane County

$122,459

108

Waushara County

$19,500

48

Manitowoc County

$59,823

248

Wood County

$15,000

30

Marathon County

$122,000

62

State Office of TLW

$33,275

Marinette County

$68,000

14

COUNTY NAME

Forest County

$9,216,529 to 10,313 Local Charities Tavern League of Wisconsin

2012 May/June On Premise

11

CHARITY

Tavern League Generosity on Display

By Amanda N. Wegner

When it comes to generosity, local communities can count on the Tavern League of Wisconsin and its members. “It’s a lot of hard work doing a fundraiser, but when you’re handing the money over, it’s a great feeling,” says Deanne Kidd, Owner of Minocqua’s Thirsty Whale.

“Doing something for the community offers so many rewards.”

Bonnie Fuller of Prairie du Chien’s Sawmill Saloon adds “Everyone is touched by bad times, and charities are extremely important to help get through those bad times.

Members of our organization have a role in helping, too.”

Even in a down economy, the Tavern League’s generous members raised over $9 million for more than 10,000 different charities around the state in the last year. Members from around that state are doing great things for their customers and communities. Here are just a few examples.

12

On Premise 2012 May/June

www.tlw.org

Afterward, the groups return to Trail’s End for door prizes, food, awards and speakers.

“It’s a real camaraderie thing for the local snowmobile clubs, and it raises money for a good cause,” says Horman.

“I absolutely plan on doing it again next year.”

FISHING FOR HOPE, SAWMILL SALOON, PRAIRIE DU CHIEN

the event with a group of women. “I’m just happy to do my little part to help.”

TWO MILES FOR SMILES, JANDA’S, LUXEMBURG Touched by the loss of a friend, Judy Reckelberg, to Breast Cancer, Paul and Karen Janda of Luxemburg’s Janda’s Bar, put the wheels in motion for Two Miles for Smiles, a charitable run/walk.

“I don’t even remember how many years it’s been going on, maybe about six years now,” says

Bonnie Fuller, who owns the Sawmill Saloon with her husband, Dennis, started “Hooking for Hope” a women-only fishing tournament in support of Breast Cancer Research nine years ago. The year prior, her sister, Karen, had been diagnosed with Breast Cancer.

VINTAGE SLED RUN, TRAIL’S END RESORT, HAYWARD

W

hen your fundraiser gets so big it needs a new home, you’re on to something.

“It’s been growing over the last few years, and when they asked if I wanted to host it, I said ‘Yes!’” says Michele Horman, Owner of Hayward’s Trails End Resort, referring to the 6th Annual Kaye Johnson Vintage Sled Run. Started in honor of a woman who died suddenly of a heart attack, it’s put on by the local snowmobile club and supports the American Heart Association.

Held the first Saturday in February, the event features vintage sleds, which are snowmobiles that are least 20 years old; in the morning, they line up at Trail’s End for showing and voting.

“It’s really all about social time in the morning,” says Horman, who is a member of the Sno-Trails Club. “You look at all the sleds, vote and just have a good time.”

After that, the crowd breaks into groups for a short ride, making stops along the way. Modern sleds can also participate in the run.

Tavern League of Wisconsin

“I just started talking about it, and it grew,” says Fuller. “It’s become a rally thing.”

The tournament is held the first Saturday in June to coincide with free fishing weekend in Wisconsin and Iowa so participants don’t need fishing licenses. Last year, Hooking for Hope had 130 anglers on the Mississippi River and raised over $5,700 for Susan G. Komen for the Cure.

The tournament starts with a noon “pep rally,” followed by fishing in the afternoon. The women then haul in their collective catch for a weighin with prizes.

“Being right on the river, most of the girls fish and have their own gear,” Fuller says. “You see a lot of pink tackle boxes and fishing poles…it’s kind of cute.”

Afterward, the women eat a feast Fuller cooks up, have a silent auction, party and sing karaoke in the beer garden.

“A lot of things wouldn’t get done if not for people giving back,” says Fuller, who organizes

Paul Janda.

“This is really a small-knit community, and we wanted to do what we could to help.”

Two Miles for Smiles is held in conjunction with Gatorfest, an annual outdoor festival at Janda’s Bar. Held around Independence Day, Two Miles for Smiles is scheduled for Saturday, June 30 this year.

Janda estimates the walk has raised between $8,000 and $10,000 for Ribbon of Hope since it started, but he admits he “might be lowballing it.”

Ribbon of Hope Foundation helps breast cancer patients in Brown and Kewaunee counties with bills while they are having treatment. Janda is an especially big fan of the organization as 97 cents of every dollar goes directly to helping local people.

“It’s really nothing fancy,” says Janda. “We just set it up and it’s the community people that come out and do it. It’s not us by any means.

It’s the people who follow our lead, the ones contributing the most to this great cause.”

2012 May/June On Premise

13

CHARITY Kidd sponsors and hosts several fundraisers throughout the year, including the new-thisyear Battle of the Bartenders. All help the local community. “This is a small community and it’s about helping people who are our neighbors,” she says.

JONNY ANGEL FOUNDATION FISHEREE, BUTTERNUT RESORT, BUTTERNUT Now in its eighth year, Butternut Resort’s Jonny Angel Foundation Fisheree honors a young man who lost his life in his prime.

“Jon Pritzl was a young man, just 18 years old, ready for college, when he was in a car accident,” explains Joan Page, who owns Butternut Resort, Butternut, with her husband, Dick.

With the money he’d saved for college, the Jonny Angel Foundation was started to help local individuals in need, providing assistance to buy food, pay heating bills and more.

ICE GOLFING FOR DR. KATE HOSPICE, THIRSTY WHALE, MINOCQUA

“We’ve done eight fisherees and will continue to do so as long as we can,” says Page, who is related to the Pritzl family.

Held the third Saturday of February, about 200 people head out on Butternut Lake for ice fishing.

SPAGHETTI DINNER BENEFIT, CORTESE’S, KENOSHA It’s not every day that a spaghetti dinner benefit brings in $63,000.

But the Racine-Kenosha community made its way to Cortese’s Banquet Hall, Kenosha, in droves for Kayla Domanico, a young woman who was in a car accident hours after celebrating her brother’s 16th birthday and spent four months in a coma.

Held on January 29, “it was a beautiful fundraiser,” says Owner Achille Cortese. “The people were very, very good.”

Because “everyone knows somebody who’s used hospice,” Deanne Kidd of the Thirsty Whale decided to start a fundraiser about 10 years ago with neighbor Albee’s Yacht Club to support Dr. Kate Hospice of Arbor Vitae.

Cortese’s wife, Michelle, is a friend of Kayla’s mother, Gina. “We started talking, wondering how we could help them out because the bills were so high. We wanted to do something big and nice.”

“During winter, business is hit or miss,” says Kidd, “so we decided to try ice golfing on the lake for hospice.”

As the saying goes, many hands make light work, and many people helped the Cortese’s organize the event and solicit donations for the raffle and silent auction. The day of the event, 2,000 people went through the buffet line, dining on mostaccioli, meatballs, cakes and more. About 2,800 people in total, including the mayor of Racine, attended the benefit.

When weather conditions are favorable, the event raises between $10,000 and $13,000 a year for hospice and other local charities. Held the first Saturday in March, this year’s event, thanks to a major snowstorm days before, featured Frisbee golf instead of ice golfing.

“It was a bit messier because of all the snow,” says Kidd. “But everyone had a great time.

With over 300 golfers, the event attracts out-oftowners and sponsors large and small, from Dr. McGillicuddy’s to the local grocery store and pizza place.

Featuring 36 holes, the course is set up on Lake Minocqua between the Thirsty Whale and Albee’s.

Kidd’s husband designs the course each year.

14

On Premise 2012 May/June

Prizes are awarded in various categories, paying out 100 percent of the entrance fee. After a day of fishing, participants head inside the resort for raffles, paddlewheels and activities to raise funds for the foundation, as well as music and food. In 2012, the fisheree raised over $6,300.

The guest of honor, Kayla herself, was even able to attend.

“She was here, too,” reports Cortese. “It was an unbelievable day. Everybody was the best.”

“It is such a great foundation and with where the economy’s at,” says Page, “this is just a positive thing for us to do this for the community. Also, we know all the money stays local. Local people are the ones who keep us going, so it’s important that we give back to them. We wouldn’t be in business if it wasn’t for them.” www.tlw.org

MEL’S PIG ROAST, CEDARS III, CEDARBURG What started out as a gathering to watch the Pack at Cedars Lanes, now Cedars III, quickly morphed into a major fundraiser for Ozaukee County nonprofits.

“A group of us had a pig roast to watch the Packers-Cleveland Browns game,” explain Tom “Mel” Stanton, founder of Mel’s Pig Roast. “We just thought it would be a good idea, and 50 people showed up.”

Fast forward to 1999. A friend of the group had just lost his sister, leaving behind a daughter with special needs. Together, the friends decided to use the pig roast to raise money for the girl, who was a Special Olympian. That year, Ozaukee County Special Olympics was the first benefactor of Mel’s Pig Roast; in 2011, the pig roast raised $50,000, which was split among 29 nonprofits in Ozaukee County.

“Our tagline,” says Stanton, “is ‘A great time for great causes.’”

Mike Kowalkowski is an Owner of Cedars III, which was purchased in July 2010, well after Mel’s Pig Roast was established.

Tavern League of Wisconsin

“Tom approached us to see if we would still be interested in holding the event at Cedars III,” says Kowalkowski. “We immediately agreed and put in every effort to make the experience better each year. Giving back to the community gives us great pride as we see how the event brings many smiles to faces both at the event as well as the different organizations and individuals receiving the monies.”

2012 May/June On Premise

15

CORE’s Disney Cruise Fit for a King

By Brad Schinke the passengers aboard seemed to be drawn to him just as the staff had. It seemed that whenever we took a stroll strangers would stop and introduce themselves to Arthur. He quickly

If I told you a story about a little boy who stole the hearts of an entire ship, passenger and crew alike, was recognized in faraway lands, was hailed as a “king” on a foreign island, and brought treasure beyond belief to his own family, you may not believe it. It did happen, and using his most powerful tool, his beautiful smile, he did all this.

The little boy’s name is Arthur, and he is my son. Arthur was born with a virus that severely damaged his brain, and has left him totally dependent upon others for his care. That, however, has not stopped Arthur from making an impact on the people he meets every day. This is his story and his adventure.

became a friend to everyone on the entire ship.

The Disney Magic surely lived up to its name.

There was “magic” around every corner. Along with world class food and entertainment, we received gifts beyond imagination. Limited edition art work, private tours of the ship, flowers, stuffed animals, private meeting with Disney characters, and even a cheese platter addressed “To our friends from Wisconsin”, were among some of the many wonderful things we received. We were always overwhelmed and

Arthur loves pirates and his adventure, a gift, given to him and his family by an organization called C.O.R.E. (Children of Restaurant Employees) and the Tavern League of Wisconsin, was a seven day Disney Cruise in the Western Caribbean. The trip included my wife Sheila, son Jack, daughter Sophia, my mother Margo and myself.

We set sail aboard the Disney Magic out of Port Canaveral in Florida, on Saturday, March 3rd and it did not take long for us to realize that Arthur was considered a V.I.P. Immediately, Arthur was being called by name by every employee we came in contact with.

With a ship filled with nearly 2000 passengers, how is this possible?

As Arthur’s smile shined throughout the ship,

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On Premise 2012 May/June

it was my favorite part of the cruise. I was very excited to visit the southernmost incorporated place in the contiguous United States, to see and feel the history of it all. My other family members, however, did not share the same joy.

My daughter said it reminded her of an open air museum….right up my alley!

After doing the usual “touristy” things, like the “train ride” through Old Towne, looking at old homes and even older trees, we did a little shopping. When we felt the kids were sufficiently bored, we decided to make our way back towards the ship by walking down historic Duval Street. As we walked along with the kids, who were excited about getting back to the ship, we heard someone yelling the name “Arthur”.

At first I thought it was someone from the ship who had recognized him, but to our amazement, it was lady from our hometown who recognized Arthur from his daycare.

We had never met her before but she told us that her son had gone to the same daycare as Arthur.

She was visiting her parents and was having lunch when she looked up and realized that the little boy in the wheelchair being pushed down Duval Street was Arthur. She said she could recognize his smile anywhere, even 1700 miles away from home.

Our first stop outside the United States was the Mexican Island of Cozumel. We were told by the travel agent that we may have a hard time getting “proper” transportation and care for Arthur outside the United States, but we were quickly and pleasantly surprised by the care and consideration given to him by everyone on the Island. The people of Cozumel went out of their way and every effort was taken to ensure that his comfort and needs were met.

Our tour guide’s name was Diego and he took an immediate shine to Arthur, even declaring that Arthur should be called “King Arthur” by everyone else. He stated that for today “Cozumel will be called Arthur’s Island”, again embarrassing his family.

sometimes even embarrassed by the attention given to us. It was as if we were the stars of a play, Arthur playing the lead, and the entire ship, cast and crew were there to support us.

Our first port of call was Key West Florida, and

Although a cooler and mostly cloudy day on Cozumel, we were set to swim with the dolphins. Our older children, Jack age 11 and Sophia age 10, will tell you that this was the “best experience ever”. We did the Push, Pull and Swim package. I would describe the feel of the dolphins as a warm and wet leather couch. The dolphin’s beauty, grace and strength were beyond anything we ever expected. A truly awe-inspiring experience.

Grand Cayman was what I would call “laid back”.

“No rush to get anywhere anytime soon” should www.tlw.org

where the time had gone or what may happen in the future, she had this moment, with her family, to enjoy and be thankful for all because of a beautiful boy named Arthur.

be their motto. As they say, “While in Rome, do as the Romans do”, so we enjoyed a day of forgetting our cares and worries as we relaxed on a seven mile beach.

As with Cozumel, the people on Grand Cayman went out of their way to ensure Arthur’s comfort.

They even went so far as to carry him and his wheelchair nearly a quarter mile down the sandy beach to our own private spot. Again, the boy was living like a king.

While at the beach, we stayed in the water for most of the day. We watched as ships came and went, witnessed huge storms far out at sea, but mostly enjoyed each other’s company.

Castaway Cay (pronounced key) is Disney’s very own Private Island and was our last stop on our vacation. Once used as a stopover for drug runners, the Island is now unmistakably Disney.

With water bluer than anything I’ve ever seen and not a single thing out of place, it is what

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Through time, people have sailed around the world searching for treasure. We have the great fortune of having our treasure all along.

His name is Arthur and he just happened to be underneath a palm tree on a beautiful island. my wife described as “Absolute Paradise”.

We enjoyed a day of fun activities and delicious food in a setting that could only be described as storybook…pure Disney!

Who Knew?

Later in the day my oldest son asked my wife to help build a sandcastle. As they were building, she could not help but feel a touch of sadness.

She wondered where the time went, not only on the trip, but the time in our lives as well. Could this be the last time her son would want his mom to help build a sandcastle? What would happen to our family as our kids got older? As tears rolled down her cheeks she looked out into the water and saw me with our daughter, and then looked up at Arthur, sleeping under a palm tree with his grandma. She realized that no matter

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2012 May/June On Premise

17

The 77th Annual TLW Spring Conference was held in MillerCoors’ home base of Milwaukee.

The event started early with committee meetings being held on Sunday and a Full Board Meeting filling the day on Monday. Monday night attendees were treated to a welcome party at Classic Lanes. Dancing, dining and the music of the band Rockin Robins made for a successful opening night party.

TUESDAY started early with a general

session. Chris Marsicano, Southern Zone V.P. introduced Milwaukee County President Sharon Nowak who welcomed members to the conference. President Rob Swearingen then made a grand entrance, showing his Brewer pride. Scott Stenger then introduced a special guest, candidate Jeff Fitzgerald, currently running for U.S. Senate who addressed topics of concern for our members. Executive Director Pete Madland talked about the state of the Association and Membership, expressing concern over declining member numbers. Next, reports were given

by Terry Harvath, Vice President, Sue Bonte Lee, Secretary and Tom Dahlen, Treasurer. The afternoon tradeshow provided members with some time to visit the vendors. The exhibitors shared samples and information about a wide variety of products and services. The Video Bowling contest for TIPAC was also hosted during the tradeshow.

Also members attended the seminars, Preventing

Loss and Promoting Profits by Wayne Roth, and a wildly popular Red Wine Tasting by Badger Liquor Wine and Spirits. On Tuesday night TLW Members enjoyed some traditional German music by the Freistadt Alte Kameraden Band at the cocktail party, costume contest, and Live Auction for Direct Givers. This auction is the TLW’s largest fundraiser and again was a success.

WEDNESDAY

Another special guest, ABL Director John Bodnovich flew in from Washington to thank TLW Members and to update the attendees on ABL and federal issues for the industry. Wednesday’s general session was kicked off by Scott Stenger’s Legislative review which covered recall elections, redistricting, and relevant new bills that have been introduced. Wednesday’s highlight was easily the week’s most anticipated appearance, former Milwaukee Brewers Great, Robin Yount. Robin’s down-to-earth style gave the large audience insight into his days as a Brewers legend. He shared stories from baseball’s years past and answered questions from the audience. Affiliate Members once again offered members deals and samples at the tradeshow throughout the afternoon.

Time was also set aside for District Caucases followed

by President’s Reception for TIPAC. After a day full of scheduled activities members had some time to catch up with friends and visit Milwaukee area establishments.

THURSDAY’S

meeting started off with Brad Schinke, 6th District Director, sharing stories from his family trip on a Disney Cruise that was donated by CORE, Children of Restaurant Employees. Brad, his special son Arthur and family were able to cruise the Caribbean and were treated like royalty by the Disney staff.

Brad personally thanked the TLW and CORE for the opportunity given to his family. The President’s Award was given to Jim (Junior) Wright from MillerCoors because of relations with the TLW and On Premise businesses. This annual award is given to a person that has had a positive impact on the industry and Jim is very deserving. MillerCoors also donated a commemorative MillerLite Brewers Aluminum pint to all attendees. Comedy Sportz entertained the crowd, and the morning session was wrapped up by President Swearingen sharing a video presentation recapping the week.

Congratulations to Milwaukee County for all their hard work and effort resulting in a very successful spring conference. Members were able to visit Sharon Nowak’s Sugar Cane Tavern for the Milwaukee County President’s Reception on the way out of town.

TRADESHOW EXHIBITORS

Brakebush Brothers

Campari America

Disher Insurance

Emil’s Pizza

Holiday Wholesale

Hospitality Services Corp

Johnson Brothers Beverage (Phillips Distilling)

Kessenich’s LTD

MillerCoors

Pabst Brewing Company

QponDog Text Message Marketing Specialists

Star Connection, Satellite & Security

Swanel Beverage/Banzai

Tito’s Handmade Vodka

Toccata Gaming International LLC

Vital Tokens

CORPORATE LEAGUE

SPONSORS

PROFILE

AFFILIATE

MEMBERS

Lakeland Area Tavern League

ACCOUNTING

HELP

CORPORATE

A

s they say, birds of a feather flock together and back in 1969, Fred Whitman did just that by forming the Lakeland Area Tavern League.

FRONT

SPOTLIGHT

League officers are also proud of their willingness to innovate. Says Ketelle: “Our officers are young and willing to change with the times.”

RAIL

“They created the League in October of 1969 because the counties were so spread out and that way they would not have to travel so far for the monthly area meetings,” says Pam Ketelle, Secretary and Treasurer of the Lakeland Area Tavern League and Owner of PJ’s Up North Resort, Minocqua.

“When I came on, I felt we needed to do more stuff,” says Whitman, who became an active Tavern League Member in 2004 at age 24.

“Everything changes with time and we’re ready for it.”

LEGISLATIVE The Lakeland Area Tavern League covers parts of Oneida and Vilas counties, including Minocqua, Hazelhurst, Lac du Flambeau, Lake Tomahawk, Boulder Junction, Manitowish Waters, Arbor Vitae, Sayner, St. Germain and Eagle River.

FEATURED Shauna Whitman, whose father started the league with five other directors and was the local league’s first president, adds that aside from the distance, the formation of the Lakeland Area Tavern League brought together tavern owners in an area where tourism is the main industry.

CHARITY

“Our summers are really busy, and winter, if we get snow, is good, too,” says Whitman, of Hazelhurst’s Whitman’s Resort and current President of the Lakeland Area Tavern League.

“But there are a lot of lull times with the tourism industry, like March and April, October and November. We really band together because of that.”

BUSINESS

There are 49 bars in the Lakeland Area league; that number represents about 90 percent of the bars and taverns in this league’s area.

NOTES

One change is more fundraisers, including Summer Thunder, which the league is actively working on with the local Chamber of Commerce. A fundraiser for Special Olympics, Summer Thunder is a bar-to-bar motorcycle ride going through 10 different towns where participants make stops at local bars before meeting back in Minocqua. Now in its third

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“Our fundraising committee is always busy,” says Ketelle.

The Lakeland Area Tavern League meets the second Wednesday of each month. About half the league’s members attend monthly meetings, says Ketelle. Most meetings feature a raffle in support of SafeRide, which the league runs in partnership with StarGazer Limousine Service.

AFFILIATES

“We have good Tavern League representation

here. That’s something we are pretty proud of.”

SPOTLIGHT

year, Summer Thunder is held Father’s Day weekend and Lakeland Area TL Members host the hospitality sites.

— Shauna Whitman “We feel our members strongly support the program,” says Ketelle.

Because support of the Lakeland Area Tavern League is so strong, recruitment here is on an as-needed basis.

SPOTLIGHT

From December to April, the League also sponsors a scavenger hunt fundraiser.

Participants receive stamps for finding and matching up pictures, signs and other items at member bars. The top prize is $300.

DISTRIBUTOR “We have good Tavern League representation here,” says Whitman. “That’s something we’re pretty proud of.”

in Vilas and Oneida counties. The Lakeland Area Tavern League’s fundraising committee decides how to divvy up the proceeds from other various fundraisers. Other benefactors include Lakeland Pantry, Dr. Kate’s Hospice, Past Timers, Lakeland Union High School, MinocquaHazelhurst-Lake Tomahawk Elementary School, Oneida County Fair and more.

“Our members go to non-members’ and members’ establishments and form relationships with the owners and staff,” says Ketelle. “Most of the bars in town are already members and know the value of the Tavern League,” says Whitman. “For everyone else,” she adds with a chuckle, “we just hound them until they join.”

SPOTLIGHT

Aside from the Summer Thunder event, regular donations are also made to the Lakeland Sharing Foundation, which provides opportunities for Wisconsin’s Northwoods residents and visitors to help needy children and families

www.tlw.org

CHARITY BUSINESS

SPOTLIGHT SPOTLIGHT

DISTRIBUTOR

N

ow in its fourth generation, Mama’s Supper Club, located on Minocqua’s Curtis Lake, isn’t a rags-to-riches story, but a shambles-to-superstar story.

In 1954, James and Angela Chiolino moved from Ironwood, Mich. to Minocqua. Of retirement age at the time, the Chiolinos “bought a little bar that was kind of tipping over” and fixed it up.

Mama’s was born.

“At first it was just a bar that served whatever Mama was cooking, usually pastas and pizzas,” says Tony Chiolino, who owns Mama’s Supper Club with his wife, Cheryl. “Mama loved cooking and, most of all, loved her customers. That’s really what helped make us what we are today.”

James, on the other hand, had little interest in the day-to-day operations of the bar, but as a blacksmith and handyman by trade, he was integral to making Mama’s what it is today, repairing and expanding the building.

SPOTLIGHT

1975. She was 80 years old and still coming in every day.”

Mama’s reputation grew steadily. She had been honored on many occasions; being written up in the Milwaukee Journal, Milwaukee Sentinel and the Chicago Tribune, where they covered her graciousness, culinary arts, the restaurant’s beautiful view and her ever-growing popularity.

In the 1990s, Tony Chilino joined his father in the business on a full-time basis. With his brother Mike, Mama’s Chef, they serve up Italian favorites, including many traditional recipes from their grandmother’s native Sicily, and American fare seven nights a week.

“We have a rather large menu and do a lot of grandma’s original recipes,” says Chiolino, including Sicilian Tenderloin, Lasagna, their own Alfredo, Veal and Mama’s Homemade Pizza.

“She went from serving about 10 people a day to remodeling, adding space and growing to serving hundreds a day — and loving every minute of it.”

In the 1960s, Tony’s father, Tom, who had experience running taverns in Hurley, joined the family business. Around the same time, says Chiolino, Mama’s became a member of the Tavern League and his father, he notes, was an active member.

“Around that time, we became more of a supper club,” says Chiolino. “It really set the footprint for what it would later become.”

Mama herself was an important part of “the footprint.” Mama loved visiting with her beloved customers, a custom she endeared her entire life. “She was here right up until she died in

Tavern League of Wisconsin

Mama’s Supper Club

“Most of the liquor destinations would not be here if it were not for the Tavern League. That helps us keep our costs down. Wisconsin is still one of most affordable places to dine out, especially cocktails, and that’s important to us.”

Also a member of the Minocqua Lion’s Club, Mama’s delivers meals on Christmas Day for people who can’t get out.

“It’s very rewarding. My kids grew up delivering meals, and they still come back and help.”

Whether they’ll come back to run the restaurant, only time will tell.

“We’ve had four generations; my brother’s daughter is here part time. My son tends bar in Appleton and he loves the nightlife, so it’s hard to say what will happen.”

For Mama, non-family employees were equally important as family members and were made to feel important to the entire family. “We have a lot of 25- to 30-year employees. We tend to keep employees a long time. Or, rather,” says Chiolino, “they keep us. They keep us in business.”

Source: Mama’s Supper Club Tony Chiolino, Owner 10486 Hwy 70 W, Minocqua, 54548 715-356-5070 www.mamassupperclub.com

Mama’s is open 4:30 to 10 p.m. daily, or later in the summer if “people are around.”

In the off season, the restaurant has a Wednesday night Italian Buffet.

A Tavern League member for over 50 years, Chiolino notes that “the support we get from the League has been unbelievable.”

2012 May/June On Premise

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FEATURED CHARITY Lakeland Pantry

BUSINESS

AFFILIATES SPOTLIGHT SPOTLIGHT

M DISTRIBUTOR ore than just a food pantry, Lakeland Pantry serves over 1,800 registered families in the Lakeland area, including the Arbor Vitae, Hazelhurst, Lac du Flambeau, Lake Tomahawk, Minocqua and Woodruff areas each year.

“In many ways, this is a community center,” says Pam Winkelman, who co-directs Lakeland Pantry with her husband John. “Yes, we provide food, books, clothing, medical screenings and more, but it’s a community building. We all know each other and everyone is very helpful. It’s about supporting our own community and each other.”

Lakeland Pantry started in the 1970s and was run by a group of churches; volunteers would pass out food on Tuesday mornings. But for years, says Winkelman, the organization was dependent on donations of food and sometimes, there just wasn’t any.

In the 1990s, things began to turn around, when the organization became part of the Howard Young Foundation, Inc. The organization also received a boost from Bob and Teri Weirauch, a local couple that donated the building Lakeland Pantry is now in.

Today, the Winkelmans need about $230,000 annually to support the Lakeland Pantry.

That money is raised through churches, service groups, individuals, businesses and organizations, like Lakeland Area Tavern League.

“Dollar by dollar, generosity is where the money comes from,” says Winkelman. “It takes all these groups to raise this money. This is the most generous community we have ever lived in.”

Winkelman believes that the local Tavern League has supported the pantry since it started.

“We are so thankful that the Tavern League has always been so supportive of the Pantry. It’s a group we are able to depend on to have big hearts.”

The Lakeland Pantry distributes between 14,000 pounds to 16,000 pounds of food weekly. Thanks to cost-effective purchasing, every $10 donation buys $50 to $70 of food.

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On Premise 2012 May/June

SPOTLIGHT

The past two years, demand for Lakeland Pantry’s services has increased, even in the summer, when the Winkelmans used to see a drop as locals took on seasonal jobs.

“We all know what the Northwoods is like; the influx of tourists and people coming back to their homes in the summer,” says Winkelman. “but now more and more people are holding down two and three part-time jobs and have no health insurance. We have a lot of working poor and a higher influx of working families.”

In fact, about 40 percent of Lakeland Pantry’s recipient base is children.

In addition to distributing food, Lakeland Pantry has The Book Nook, which offers reading

“Dollar by dollar, generosity is where the money comes from. It takes all these groups to raise this money. This is the most generous community we have ever lived in.” — Pam Winkelman. materials for infants to adults; and Second Time Around, an area offering new and gently used clothing for children and adults, as well as winter wear, blankets and comforters in fall and winter.

“Our used clothing area is phenomenally popular,” says Winkelman. “We are always badly in need of clothing for all ages.”

The Little Darlings area specifically provides diapers and wipes, new and gently used clothing, new handmade quilts and other necessities for infants and toddlers. This area is generously provided by the Weirauchs, “whose passion is to make sure little ones are taken care of.”

Through Howard Young Health Care, local social service agencies and local medical providers, blood pressure checks, glucose checks, and other medical screenings are periodically offered as well.

Monday, June 18 at Minocqua’s Timber Ridge Golf Club, and the 3rd annual Bear Cupboard Run. The organization’s largest fundraising event of the year, the run is scheduled for Saturday, July 21 this year.

Our motto is ‘Neighbors Helping Neighbors,’” says Winkelman. “At any time, it could be any one of us coming here for help; the circumstances for each family using the Pantry is different.

Ultimately, we’re all just trying to help one another.”

Source: Lakeland Pantry John & Pam Winkelman, Co-Directors 715-358-2222 lakelandfoodpantry@gmail.com www.lakelandpantry.com

Lakeland Pantry is always accepting donations.

In addition, the Winkelmans have started some fundraisers, including a golf outing to be held www.tlw.org

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Tavern League of Wisconsin

2012 May/June On Premise

25

BUSINESS

SPOTLIGHT

DISTRIBUTOR

S

ometimes success is a matter of being in the right place at the right time.

“The business was established immediately after Prohibition by my grandfather, who was, at the time, in the wholesale fruit distribution business,” says Joel Frank, President of Madison’s Frank Liquor Company, a division of Frank Beverage Group “It’s my understanding that after Prohibition,” says Frank, “distillers were just looking for anyone with some semblance of knowledge of wholesaling. Because we had the trucks, infrastructure and know-how from delivering produce, we were naturals for the business.”

Frank Beverage Group has grown substantially since founder Ezra Frank took advantage of the repeal of Prohibition in 1934. Today, the company serves 19 counties in southwestern Wisconsin between two of its divisions, Frank Liquor Company and Frank Beer Distributors. The company also has a separate division, La Crosse Beverage, which specifically serves La Crosse, Juneau and Trempealeau counties. The company maintains an office and warehouse in La Crosse; the headquarters is in Madison.

Frank Liquor offers some of the largest suppliers of spirit alcohol, including Diageo, which offers Smirnoff, Captain Morgan, Tanqueray and Jose Cuervo; Pernod Ricard, which offers Absolut, Jameson, Kahlua and Malibu; and Jim Beam. Frank also carries Sazerac and Heaven Hill Distilleries, two of America’s largest family-owned distilleries.

The family-owned theme is an important one for Frank Beverage Group. Now in its third generation, three of Frank’s children work in the business as well.

“The business started with my grandfather and his brother,” says Frank, “so staying a family business is important to us.”

In addition to spirits, Frank Liquor Company offers an array of wines, including labels from The Wine Group, Sutter Home, Treasury Wine Estates, Stimson Wine and Kendall Jackson.

The company also represents two local microdistilleries. Yahara Bay makes an array of spirits, including a gin, lemoncella, rums, 26

On Premise 2012 May/June

SPOTLIGHT

a whiskey and other liqueurs, and Old Sugar Distillery offers rum, whiskey, ouzo and an evolving line of limited-run spirits.

“I get a lot of enjoyment working with local distilleries,” says Frank. “Though it’s a limited volume, I get a lot of pride representing and helping develop these labels and the market.”

Whether its limited-run offerings from local microdistilleries or new-to-market spirits from time-honored national brands, “consumers,” says Frank, “are very willing to experiment now and try new and different alternative beverages. Taverns are the fiber of our business; they’re pretty much our frontline for tasting and innovation. They are the places customers first get exposed to the products we sell.”

He adds: “I often marvel that it seems like the whole industry doesn’t shift a lot, but every once in awhile, like now, I’m amazed at

Jameson is the world’s No. 1 Irish Whiskey and is among the fastest-growing international spirit brands in the world.

Frank knows that choosing a distributor can be a tough choice, but as a third-generation company and with its “sales through service” mantra, this business owner hopes his company stands above the crowd.

“First of all, all competitors are very formidable. We all run good, honest businesses, but Frank Liquor is blessed with an abundance of premium brands in demand by the consumer. To a certain extent, success breeds success and a company is only as good as the products it represents, so we’re lucky to have those.”

“I get a lot of enjoyment working with local distilleries. Though it’s a limited volume, I get a lot of pride representing and helping develop these labels and the market.” — Frank the types of liquor and brands that sell today that didn’t sell 10 years ago.”

Obviously, though, he notes, some of those drinks work and some don’t.

“Our salespeople are here to present exciting new products and to offer our on-premise customers ideas to make them work,” says Frank. “But, always, you know your customer base best. It’s a business decision whether to buy anything, but we all certainly have to adapt, change and offer new, innovative products if we want to stay competitive.”

One way to stay competitive, says Frank, is to have plenty of Jameson on hand.

“Jameson Irish Whiskey has had continued substantial growth,” he says. When pressed to give a reason for its rise, Frank simply answered: “It’s very smooth and easy drinking. I wish I knew a reason beyond that.”

He also says he’s lucky to have salespeople who always strive to do the right things for their customers.

“When you work with Frank, you can expect — and receive — reliability and honesty. Any help we can offer in promoting our products and your establishment, we want to help you do that.”

Source: Frank Liquor Company A division of Frank Beverage Group Joel Frank, President 2115 Pleasant View Road, Middleton 53562 608-836-6000 www.frankbeveragegroup.com

www.tlw.org

ROGER M. BRESKE

LONG TIME TAVERN LEAGUE MEMBER AND TLW STATE PRESIDENT 1989-1990.

Longtime Tavern League of Wisconsin friend Roger Breske passed away April 3, 2012 at the age of 73.

Roger was an icon in the Tavern League of Wisconsin, owning and operating his tavern in Eland for over twenty years, serving as Marathon County League President and as the State President of the Tavern League from 1989-1990.

torch of the association in which he cared so much about, the Tavern League of Wisconsin.

Roger always placed issues of concern to our industry towards the top of his priority list.

Roger was supportive and led the charge on many legislative bills that directly affected the industry. Roger was a leader on video amusement device enforcement, procuringmore funding for SafeRide, protecting the quota system and, of course, the smoking ban.

As well as a leader, Roger was a husband, a father, and a brother to us all. Always a champion of the underdog, Roger will be missed but never replaced.

Roger’s brief stint as TLW President was due to the fact that he got elected to the State Senate in a special election in 1990. Despite selling his tavern and having to give up his presidency, Roger continually carried the

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Tavern League of Wisconsin

2012 May/June On Premise

27

ACCOUNTING

HELP

CORPORATE

SFRONT

ince 2008, Greater Insurance Service Corporation (GIS) has been seeing to the health and well-being of Tavern League of Wisconsin Members and their businesses.

SPOTLIGHT

your out-of-pocket costs or give you extra money to help pay for other things, like mortgage and groceries.

RAIL

“We joined because we wanted to have a strong partnership and show our support of the Tavern League’s members,” says Heather Heidtke, GIS’s National Director of Sales and Marketing. “The camaraderie within the Tavern League is similar to our way of doing business and the outreach the Tavern League does, with its focus on working in and supporting the community, made it a great organization to partner with and help the organization and its members continue their great work.”

Accident insurance, for instance, may offer payouts to cover the whole cost or a balance of the cost of ambulance services, follow-up office visits and time off work because of an accident, all at a low, fixed monthly cost. Unlike traditional health care, premiums for ancillary products have stayed relatively stable over the last 10 years to 15 years. As such, matching a high-deductible plan with a robust package of ancillary products is one way to better control insurance costs.

LEGISLATIVE FEATURED

Part of that strong partnership is offering special rates on two comprehensive major medical insurance options just for Tavern League Members. For members in southern Wisconsin, the Dean Health Plan offers 11 plan options.

Outside this area, GIS has worked with WPS to craft an exclusive plan with 10 options for members.

CHARITY

Based in Madison with agents across the state, GIS offers all lines of insurance, including but not limited to health, life, automotive, home, business, dental, eye care, disability, accident and critical illness.

BUSINESS

“We are a local agency with agents located throughout the state to meet with members personally and help determine what types of programs and carriers would work best for their specific needs,” says Heidtke. “We represent many carriers in both personal and commercial lines of insurance to find the best prices for the best coverage.”

NOTES

Ancillary products are voluntary, enhanced benefits, such as cancer insurance, accident insurance, hospital indemnity, critical care insurance and more, that are secondary to primary health insurance and can help reduce 28

On Premise 2012 May/June

Nothing could be further from the truth. “We represent more than one carrier and can tailor the coverage limits to fit almost any situation,” says Ausing. Adds Heidtke: “The key is finding a knowledgeable, dependable agent you are comfortable working with.”

AFFILIATES

“Ancillary products help minimize out-of-pocket risks you may not be aware of or are not covered by health insurance plans,” says Heidtke. “A lot more people going toward high-deductible plans, but they can’t afford to assume any big risks that may happen, this helps minimize that exposure.”

GIS wants that agent to be theirs.

SPOTLIGHT

With the uncertainty and constant change of the health insurance market in particular, it’s even more important to review your insurance coverage on an annual basis and have an open, supportive relationship with your agent.

“We pride ourselves on the personalized service we can give each member to construct a specialized insurance program to best serve their individual needs,” says Heidtke. “We want to help small business owners and individuals make sure that they are covered and don’t have a loss that will bankrupt them.”

SPOTLIGHT

“With reform, we don’t know what the final

“We represent many carriers in both personal and commercial lines of insurance to find the best prices

DISTRIBUTOR

Finding the best price for the best coverage is increasingly important with rising costs, especially health care; the just-released National Health Care Trend Survey 2012 shows that costs for all medical plans are expected to increase by 9.9 percent for 2012. While members want to take care of themselves and their employees, it can’t come at the expense of their bottom line, which is why “it is becoming more important to look at ancillary product lines to make sure you are fully covered and protected,” says Heidtke.

misconceptions, particularly that because it’s so confusing, people feel they are better off without it, and that a comprehensive policy is too expensive and unaffordable.

for the best coverage.” — Heather Heidtke

SPOTLIGHT

program will be and things are changing constantly. Having a good relationship with your agent will help keep you on top of all that information.”

That customer-first ethic and understanding for small business owners and everyday people is rooted in the company’s history, which got its start providing insurance to farmers.

Outside of health care, there are changes coming to the property and casualty insurance market as well, namely a tightening of underwriting and pricing, says Michael A. Ausing, GIS’s Senior Vice President. “All the natural disasters and storms the last five years have hurt a lot of the insurance carriers as well as reinsurance companies. In an effort to continue to provide insurance at reasonable rates, companies are somewhat re-underwriting some of the risks as well as increasing rates or deductibles.”

“The Tavern League is a lot of small business owners just trying to make their business a success. We know what that’s like. We’re a familyowned business that got its start by working with farmers. We pride ourselves on the customer service we offer and helping small business owners and make their businesses successful.”

If you see these kinds of changes in your policies, notes Heidtke, “It may be a good time to look around and see if we can save you some money.”

Source: Greater Insurance Service Heather Heidtke, National Director of Sales and Marketing 800-747-4472 www.gisconline.com/tlw heatherh@greaterinsurance.com

Insurance comes with a number of common www.tlw.org

SPECIAL CLUB MEMBERSHIP Platinum

Club Members OUTAGAMIE COUNTY Tavern League OSHKOSH CITY Tavern League

PORTAGE COUNTY Tavern League

WASHINGTON COUNTY Tavern League WAUSHARA COUNTY Tavern League

TLW 3RD DISTRICT TLW 5TH DISTRICT TLW 7TH DISTRICT

Gold

Club Members DOOR COUNTY Tavern League

MANITOWOC COUNTY Tavern League

OCONTO COUNTY Tavern League

Here’s what some of the members of the Tavern League of Wisconsin have to say about the Precision Pour™ 3-ball liquor pour.

“I have used their pours since 2006 and would not switch to any other pour. I use their different colors to color code my bar area for pricing.”

Damon Anderson Owner Silver Dollar Saloon (aka The Buck) Menomonie, WI

“With Precision Pours, even an amateur bartender can make a good drink.”

Wayne Machut Annual Membership Levels Platinum - $1,000 Annual Membership Level

General Manager / Machut’s Supper Club Manitowoc, WI

“Nothing compares to Precision Pours! Other pours break and the balls end up in the bottle.”

Wayne Emmer Owner / Emmer’s Sheboygan, WI

“Precision Pours has the longest lasting pour spout I have ever used.

They have the most reliable and consistent pour spout on the market.”

Greg Hunter Owner / Pour House Siren, WI

“They are the best on the market, we have over 1,000 in use now and use no others.”

Jerry Watson Head of the Board / Stadium View Sports Bar & Grill Green Bay, WI

Find out what all the fuss is about.

Gold - $500 Annual Membership Level Silver - $250 Annual Membership Level For more information on becoming a Special Club Member, call the TLW office at (800) 445-9221

Tavern League of Wisconsin

Tel: 800.549.4491 www.PrecisionPours.com

The only pour spout featuring patented 3-ball technology. Available in a wide variety of shot sizes, configurations and colors.

2012 May/June On Premise

29

LEGISLATIVE FEATURED CHARITY

NOTES AFFILIATES

SPOTLIGHT

AMERICAN WELDING & GAS BUSINESS SPOTLIGHT INC., CARBONIC DIVISION

BIG DADDY GAMES

American Welding & Gas became the state’s largest supplier of beverage-grade bulk CO2 by being an innovator in the field.

Long associated with the Tavern League and its members as a member of Wisconsin Amusement and Music Operators (WAMO), Appleton’s Big Daddy Games, LLC became an Affiliate Member of the Tavern League years ago to better serve its customers. With 40-plus years of experience in the coin-operated music and game business, this software development company is one of Wisconsin’s largest distributors of amusement and redemption game machines.

DISTRIBUTOR

“Back in the late ‘80s, we sold a lot of gas to the beer distributors; they’d come to us for 20-pound cylinders,” says Kevin Budnik, Regional CO2 Sales Manager for American Welding and Gas (AWG) carbonic division.

“When we saw the demand for bulk CO2 tanks continue to increase and the benefit it allowed this customer base, we also saw the need for smaller tanks for on-premise customers.”

When they first came to market, bulk tanks were only available as 400-pound vessels. Capitalizing on the need for smaller tanks, American Welding & Gas (formerly known as Northern Welding Supply/Marathon Carbonic) acquired the equipment needed to service customers of all sizes.

A bulk CO2 tank, says Budnik, is cheaper, safer and largely hassle-free.

“Once a tank is installed, there’s nothing else you have to do,” says Budnik.

“Our drivers monitor customers’ usages and put them on a keep-full schedule. There’s no changing cylinders, no ordering gas. And it’s constant.

On your busy Friday and Saturday nights, your bartenders can stay behind the bar and pour drinks and not run around and change cylinders. It’s really about the convenience.”

For establishments requiring CO2 and nitrogen for beer, AWG works directly with draft specialists from Milwaukee, Green Bay, Wisconsin Dells and Eau Claire and provide nitrogen to help these establishments get the optimal draft pour.

AWG has seven bulk delivery trucks and five service personnel in the state of Wisconsin among the company’s offices in Appleton, Wausau and soon, Menomonee Falls.

“If a member is having a problem with carbonation or their beer, they can call us and we can help diagnose what’s wrong,” says Budnik. “And once we have a bulk tank in, we don’t forget about our customers. We built our business on service.”

While Tavern League members have a host of CO2 suppliers to choose from, Budnik notes that aside from high-quality service, AWG separates itself from other suppliers with its simplified billing system.

“Our competition charges a flat fee for rent, delivery and product, anywhere between $129 and $200 per month. We believe customers should pay for the gas they use and not what we anticipate they will use, which helps keep our billing very simple.”

A Tavern League of Wisconsin Affiliate Member for 12 years, Budnik enjoys working with League members and attending shows.

“Every year, a Tavern League member who knows a friend of a friend will walk them over to our booth and say, ‘This is where you have to get your CO2 gas from.’ We’re happy to have that kind of recognition within this fine organization.”

American Welding & Gas Inc., Carbonic Division Kevin Budnik, Regional CO2 Sales Manager 715-551-0702 kevin.budnik@amwelding.com www.amwelding.com

30

On Premise 2012 May/June

SPOTLIGHT

“Big Daddy Games, LLC joined the Tavern League because the video game machines developed and manufactured by Big Daddy Games are very popular with the patrons of many Tavern League members,” says Owner Eric Jacobson. “As Big Daddy Games continually releases new product, we exhibit our products to TLW members at their tradeshows. We are a performance driven company that is dedicated to providing products with detailed-oriented and player-friendly software.”

Big Daddy Games has the hottest video machines in the market today and offers its equipment to TLW members on a commission basis.

“These video machines mean instant profits to your business with very little expense to your bottom line,” says Jacobson. Big Daddy Games offers upright, countertop, sit-down and wall mount-cabinet style games, and distributes across the state of Wisconsin and nationally.

Power Player 365, Black Jack and more are just some of the company’s titles that will keep patrons entertained and coming back for more! Big Daddy Games is constantly creating new and original products. New to the company’s game library this year is Game Day, a football-themed game that will have players running for the end zone year-round. Also new is Spooky Cash, featuring eye-popping graphics and intoxicating sound effects, and Spooky 2, a new spin on the company’s classic Spooky Spins game.

Additionally, the company’s new progressive system allows locations to link all their Big Daddy games. “This unique system allows the tavern to create multiple in-house games and produces more excitement and profit.”

By creating innovative, profit-oriented and customized solutions for the amusement industry, the Big Daddy Games team anticipates, and will always be prepared to fulfill, the trends within the industry.

“Big Daddy Games’ dedication to quality and innovation provides TLW members with game machines utilizing the latest technology available in the industry,” says Jacobson. “We develop and implement various types and styles of games for the Wisconsin market. We are positioned to quickly respond to our ever-changing industry by providing exciting new products and adaptive technologies complying with ever-changing requirements.”

With over 40 years of experience in the music and amusement business, Big Daddy Games’ has built its company on one basic principle: Supplying the best possible service to its customers. Other companies provide similar products, but Big Daddy’s goal is to supply the best products, technology and service to every customer.

Big Daddy Games Eric Jacobson, Owner; John Speers, General Manager; Marty Clennon, Sales and Operations; Bill Volkman, Sales and Purchasing (Maverick Manufacturing) 1223 Appleton Road, Menasha, WI 54952 • 920-727-5508 www.bigdaddygames.net

www.tlw.org

JUSTISOLUTIONS, INC. There’s a certain sense of community in bars and taverns. It’s a place to get the latest gossip, chat about the weather, and catch up with friends while throwing back the night’s special. With JustBarTV, you can get all that and more on a single TV screen.

JustBarTV is a digital, in-bar advertising system. Using a typical TV screen, this interactive, easy-to-use system is a great way to showcase upcoming events, specials, news, weather, photos and more, all while potentially creating a new revenue stream for your business Every day your bar is open, the TVs are turned on, says Becky Nelson, Director of Marketing & Sales for Port Washington’s JustISolutions, which offers JustBarTV. “They can choose what to watch, but whatever program is on – and the advertisements — don’t directly impact your business.

JustBarTV can change that.”

With the JustBarTV system, you control the programming. While the obvious choice is to promote daily menu and drink specials, a smart approach is promoting specific high-margin items, specials or limited offers in real time. You can also promote or upsell featured specials at the point of purchase.

“JustBarTV gives you the ability to change targeted messages quicker, more easily and less expensively compared with printed signage,” says Nelson. “Our primary goal is to keep things simple, flexible and fun.

Technology can be complicated and intimidating for some folks, and for some it’s underwhelming if there’s not enough flash and sizzle. We aim to strike a balance to meet the variety of needs for our customers and prospects.”

JustBarTV offers other features, such as a photo gallery, event calendar, trivia, weather, a scrolling message bar and Facebook and Twitter feeds.

It can be synched with your website at no additional cost to minimize updating. Even easier is updating JustBarTV, which is available anywhere there is Internet service, with your smartphone.

JustBarTV also offers an opportunity to make money for your business with digital advertising.

“With JustBarTV, you can put those flat-screenTVs to work,” says Nelson, “promoting your business and selling advertising to area businesses.”

“With JustBarTV, you have the ability to start using those flat-screen TVs to advertise only things you care about,” says Nelson, by selling advertising to area businesses. There is no limit to the number of advertisers a bar can have, creating an opportunity for high earning potential. “Bar owners collect the ad revenue upfront, fill out a simple form on our website, and we handle the rest,” says Nelson. “All the bar owner needs to worry about is where to spend the collected ad revenue.”

A recent addition to Tavern League’s long list of Affiliate Members, aJustISolutions joined the organization after the 2011 Spring Conference.

“The Tavern League has a long-standing history of providing support and information to their members,” says Nelson. “Our service offers business owners a way to advertise their business in a new and unique way. Joining the Tavern League gave us the ability to reach and promote this opportunity to members in a variety of venues.”

JustISolutions Becky Nelson, Director of Marketing & Sales 116 W Grand Ave., Port Washington, WI 53074 262-442-2832 becky.nelson@justisolutions.com www.justisolutions.com

Tavern League of Wisconsin

2012 May/June On Premise

31

AFFILIATE

MEMBERS

ACCOUNTING Employee or Independent Contractor?

HELP

CORPORATE

FRONT

T

SPOTLIGHT

By Kimberly Ruef, CPA

RAIL

he issue of worker classification seems to always be high on the priority lists of both the Internal Revenue Service and the Wisconsin Department of Workforce Development.

LEGISLATIVE

The costs associated with misclassifying someone as an independent contractor can be very high, resulting in potentially years of retroactive Federal and State taxes being due.

But how do you know if you have misclassifed someone?

FEATURED

IRS’ COMMON LAW RULES

The IRS follows common-law rules (rules originating from court cases rather than statutes). Under these rules, a worker is generally an employee if the employer has the right to control and direct the worker regarding the job he is to do and how he is to do it.

CHARITY

The common law rules are broken down into three categories: behavioral, financial and relationship.

BUSINESS

BEHAVIORAL RULES

The behavioral control factors involve type of instructions given, degree of instruction, evaluation systems and training.

NOTES

Training is generally provided to employees, and not independent contractors.

AFFILIATES

FINANCIAL RULES

Financial controls are the business’ right to control the economic aspects of the worker’s job.

Significant contractor investment knowledge expenses.

Investment - An independent often has a significant financial in terms of equipment, specialized and ongoing/recurring business

Opportunity for Profit or Loss - Only an independent contractor can be at risk for realizing a loss.

If a housekeeping worker is paid hourly, uses your cleaning supplies and equipment, is given direction on when and how to clean, and does not hold himself or herself out as being in the cleaning business, they are your employee.

If you are in doubt as to how to classify a worker, Form SS-8 – Determination of Worker Status for Purposes of Federal Employment Taxes and Income Tax Withholding is available to ask the IRS’ opinion on how the worker should be classified. It can take up to six months to receive a response.

SPOTLIGHT

Method of Payment – Employees are generally paid by the hour while independent contractors are often paid a flat fee for the job.

TYPE OF RELATIONSHIP Although a contract may state that the worker is an independent contractor, this is not sufficient to prove the worker is in fact an independent contractor.

If the evaluation system measures the details of how the work is performed the worker is more likely to be classified as an employee than when the evaluation system simply measures just the end result.

If employee benefits are received, the worker is almost certainly an employee and not an independent contractor.

On Premise 2012 May/June

A common situation where this decision may not be clean-cut, or where there is often misclassification is housekeeping workers.

SPOTLIGHT

Services available to the Market – An independent contractor is generally free to seek out business opportunities and often advertises, maintains a visible business location and is available to work for the general public.

More detailed instructions point toward an employee/employer relationship, and where there are less detailed instructions independent contractor status may be indicated.

32

REAL-WORLD EXAMPLE

SPOTLIGHT

Unreimbursed Expenses - Independent contractors are more likely to have unreimbursed out-of-pocket expenses than an employee.

DISTRIBUTOR

An employee is generally subject to the business’ instructions about when, where and how to work. An employee would be told when and where to do the work, what tools and equipment to use, or what workers to hire to assist with the work, while an independent contractor would not.

Generally, an independent contractor relationship is short-term or project-oriented vs. an employee relationship where the work is ongoing.

Kimberly Ruef, CPA is a partner with Wegner LLP, CPAs & Consultants and Wegner Payroll Group with offices in Madison, Baraboo, and Waukesha.

She has been providing accounting and tax services to businesses and business owners for over 20 years. This article is not intended to give you complete tax advice, but a general review of the subject matter.

Phone: (608) 274-4020 Email: kim.ruef@wegnercpas.com

www.tlw.org

FOR ADVERTISING INFORMATION CONTACT:

Heidi Koch

The Original Posi-Pour

TM

MADE IN THE U.S.A.

Industries, Inc.

TLW Supporters Since 1976!

CALL 1-800-435-2816 FOR TLW DISCOUNTS!

ORDER ONLINE AT www.POSI-POUR.com

Slack Attack Communications

608-222-7630

heidi@slackattack.com

TLW Tailgate Party at Miller Park MILWAUKEE BREWERS vs. WASHINGTON NATIONALS Saturday, July 28, 2012 Tailgate Party 3-6 p.m.

Game Time 6:10 p.m.

Packages include Game & Tailgate Party Tickets, Beer, Brats & Soda, Free T-Shirt (to first 800 attendees) & Live Music.

(Special appearance by: Klement’s Sausages) Order tickets now, tickets are limited and will go quickly.

Contact Patti at 800/445-9221 for tickets and more information.

Tailgate Party Only: $20.00 in advance Bus passes are available in advance for $35.00, the day of game they will be $50.00 To view seat locations go to: www.MilwaukeeBrewers.com

packages available field Outfield box

Section: 128, 130-131 Rows: 21-26, 13-26

$

70

per person terrace reserved

Section: 407-408 Rows: 8-16

$

42

per person

all orders must be placed by june 29th

Tavern League of Wisconsin

2012 May/June On Premise

33

CLASSIFIED NEW

ADS

MEMBERS

February 19 to May 19

PRESIDENT’S State Only Kickapoo Kwik Stop, Inc. Nancy Hooverson Readstown

DISTRICT 1 Kenosha City Motor Alley Mike Mauldin Kenosha Pasquali’s Bar John Pasquali Kenosha Pub 22 Ed Habel & Chris Graves Kenosha Twisted Cuisine Rhonda Bell & Heidi Naef Kenosha Kenosha County Players Park South Tom Percy Salem Racine County Hiawatha Bar & Grill Teresa Dillard & Tammy Graceffa Sturtevant Rock County Shopiere Tap, (The) Bill Perkins Clinton Down The Street ChrysAn Dean Janesville South Central Toby’s Place LLC Toby Moen & Dorothy Mcguigan Blanchardville Jordy’s M & J Bar & Grill Jordan Walmer Brodhead Chalet Landhaus Inn Shawna Nevil New Glarus Edelweiss Chalet Country Club Jeff Ellingson New Glarus Walworth County Salami Sam’s Deli & Market Deborah Dalzell Lake Geneva Lakefront Pub Christ Christ Whitewater

Capital Tap Haus Julie Stoleson Madison Lucky’s Bar & Grille Stephanie Wilbur Madison Mickey’s Tavern Jane Capito Madison Badger Den Dave Oleston Mazomanie Foxboro Golf Club Brook Schmitt Oregon Mulligan’s Irish Pub Steve Alt Oregon Klassic Tavern (The) Bruce Meier Verona Waukesha County Phoenix (The) Karl G. Stielow Hartland Wonderland Tap Robert J. Boehnen Waukesha

PERSPECTIVE

Ike’s Jabber Jaws Ike Ross La Crosse Our Corner Bar Chad T. Longway La Crosse St. Joe’s Country Market Tim Seubert La Crosse T-Jo’s Pizza Bill Peden La Crosse Muddy Creek Joshua Johnson Mindoro I-90 Cenex/Farmers Co-Op Brian Kowalke West Salem Snowflake Ski & Golf Club Colin Nordstrom Westby Monroe County Kickback Bar & Grill Contessa M. Kuehl Kendall Breakaway Bar Jennifer Miller Sparta Scoreboard Todd Lowery Sparta Burnstad’s European Cafe Kent Burnstad Tomah Tee Pee Supper Club Juliann Martin Tomah Sauk County Zach’s Bar & Grill Zach Ziegler Baraboo Varsity Club Samantha Schidek Merrimac Schellter Bar & Grill Leroy & Connie Schell North Freedom

LOCAL LEAGUE CORPORATE LEAGUE

AFFILIATE

SPONSORS

MEMBERS

ACCOUNTING CORPORATE DISTRICT 2 Columbia County Friendly Tavern (The) Jon Krueger Portage Dodge County Hogz & Honeez Tim Fletcher Beaver Dam Jefferson County Fairview Sports Bar Vicki Blasing Jefferson Madison/Dane County Coachman’s Golf Resort Lydia Moore Edgerton Creekview Par Three Nicole Lenox Edgerton

FRONT

LEGISLATIVE 34

On Premise 2012 May/June

HELP

SPOTLIGHT

DISTRICT 4 Calumet County Rockhouse Food & Spirits LLC Kathy & Tom Schumann Brillion Double D’s Vicie De Leeuw Kaukauna Fond du Lac City/County Fat Joe’s Joe Wallender Fond du Lac Spectrum Christine Cohen Fond du Lac Fat Boys Chad Weber Saint Cloud Manitowoc County Schlingo’s Rockville Bar Jan J. Reinl Kiel Rivers Edge Game Farm Craig Christianson Reedsville

RAIL

FEATURED

UPDATES

PROFILE

DISTRICT 3 Grant/Iowa County Tall Tails Sports & Spirits John & Jen Borzick Boscobel Red’s Supper Club DiAnn & Dennis Blanenheim Cuba City Dino’s Bar & Grill Dean R. Whitish Dodgeville Red Room Bar & Restaurant Lauri U’ren Dodgeville Dodge Point Country Club Cory Sokol Mineral Point Timber Lanes Sports Bar & Grill Daniel C. Atkinson Prairie du Chien Juneau County Nickel Rich Bar & Grill Nickel Rich Hillsboro 3B’s Little Summit LLC Rebecca Menches Mauston PJ’s Bar & Grill Pat Hession Mauston Woodside Ranch Resort & Conference Lance Massey Mauston Knut’s Pub Laurie Skusevich Nekoosa Grocery Depot (The) Roger A. McGuire New Lisbon La Crosse City/County Famous Dave’s Michael C. Byom La Crosse

Spudz Bar & Grill Travis Lauson Reedsville Emerald Hills Golf Course Jim Boockmeier Two Rivers Oshkosh City Bases Loaded Christina Devlin Omro Springbrook Tavern Casey Omro Electric Lounge & Lanes Ryan McCrory Oshkosh Jansen’s Bar & Restaurant Brad Cobb Oshkosh Mick & Sue’s Place Marshall Falk Oshkosh O’Brians James Ostertag Oshkosh South End Zone Richard Piehl Oshkosh South of the Border Stephanie Becerra Oshkosh Ozaukee County Lake Church Inn, Sports Tavern & Grill Dave Maiman Belgium Boondoxx Rock & Lori Lance Port Washington Sheboygan County Night Moves, Inc. Sheboygan Penn Avenue Pub Doug Gilman Sheboygan Washington County Doodles Bar Mike Checolinski Hartford Winnebago County Korona Klub Juanita & Larry Bevers Menasha Wehrmann’s Bar Patricia Wehrmann Oshkosh DISTRICT 5 Adams County Hwy 13 Liquor & Saloon Jeff Disch Adams Langlade County Mink Pen Craig Walters Antigo Racks Bar N Grill Debi Cook Antigo Buck Shots Carol & Josh Koutnik Bryant

NOTES

AFFILIATES

Mattoon Bar & Grill Ron Monteith Mattoon Marathon County Round 2 Bar & Grill Philip G. Dement Aniwa Freddy’s Mexican & More James Schwartzkopf Hatley Marquette County Al & Rosies R Place Inc. Rosemary Kaminski Oxford Bad Brad’s Sports Bar Brad & Kathie Hufford Oxford Portage County Hideout II Deborah Martin Amherst O’SO Brewing Company Marc Buttera Plover Knotty Pines Chet & Marcie Salvinski Stevens Point Shawano County Sully’s Bar Susan Sullivan Cecil Take a Chance Bar LLC Frank Maroszek Cecil Headquarters Tiffany Boldig Shawano Sandbar (The) Erik W. Popp Shawano Waupaca County Rackaholics Jody Baldwin Leanne Marguardt Marion Shamrock Heights Golf Course Corey Feller & Cory Kluge New London Wolf River Trips,Inc, Upper Deck Mark Flease New London Glen Cairn Golf Course Tanner Berkholtz Ogdensburg Chillerz Don Erdmann Oshkosh Schueller’s Great Exspechtations, LLC Larry Schueller Waupaca DISTRICT 6 Brown County Honey Hole II LLC Gary Drew De Pere Brewski’s Randy Treml & Charlotte DeBauche Green Bay Cool Hand Lukes Luke Adams Green Bay

www.tlw.org

Four-Way Bar & Restaurant James Whiting Green Bay Guardrail Greg’s Saloon Greg Ness, DA Green Bay Julie’s Cafe & Catering Troy Metzler Green Bay Ned Kelly’s Scott Schoeneman Green Bay Settlement (The) Charles Bouche Green Bay Shenanigans Pub Todd Destree Green Bay Oakridge Bar & Food Inc. Tom Gerondale Green Bay Door County Classics Bridget Suess Brussels John Henry’s Peninsula Pub Inc. John Henry Kafka, Jr. Egg Harbor Richard’s Pub & Grill Richard H. Bowen Sturgeon Bay Florence County Northern Lites Ron Skarda Florence Kewaunee County Stadium Diner & Bleachers Bar Terry Hannah Algoma Cubby Hole Bar and Grill Jesse Verheyen Green Bay T-Bucket LLC Brian Ciha Green Bay Marinette County Beaver Trading Post Bill Baker Crivitz Mark’s Place Todd Dahl Marinette Oconto County Sandalwood Country Club Margaret O’Dierno Abrams O’Neils Halfway Bar Thomas O’Neil Mountain Road House (The) Mike & Millie Kralovetz Oconto Falls Waters Edge on Anderson Lake Doreen Thompson Suring Outagamie County Dr. Jekyll’s Ronald G. Teske Appleton Scuba’s Pour House LLC Steve Van Fossen Appleton

Tavern League of Wisconsin

Instant Replay Lea Ann Blodgett Kaukauna 2 Buck Bar Willie Harrison Kimberly 5th Quarter Gerald Watson Little Chute Gentleman Jacks Pub & Grill Jack F. Sharon Little Chute Sidetracked Bar and Grill Kevin Redlin Neenah Bigman’s New Dig Ryan & Misty Griffin New London DISTRICT 7 Chippewa County Pines Ballroom Brian Schwab Bloomer Crystals Crystal Phelps Boyd Village Tavern (The) Todd Lindstrom Chippewa Falls Pike Lake Resort Pat Krueger Cornell Windmill Resort Glen A. Johnson Jim Falls Corner Joynt Michael Lindeman New Auburn Corner Pub Birkett Bilderback Stanley Deano’s Big Ten Pub Dean Tinjum Stanley Clark County Kurtiss Korners Kurt & Denise Hansen Curtiss 2nd Chance Mary Ann Tytor Greenwood Dave & Donna’s Donna L. McDonald Neillsville Dunn County Pump House, LLC (The) Lynn Dahl Downing Eau Claire City/County She-Nannigans Clint Wanta Eau Claire Jackson County Stanley’s Barrell Inn LLC Kimberly Stanley Fairchild Hi Way Inn LLC Terry L. Porath Melrose Doc & Becky’s Corner Bar, LLC John Laudenbach Merrillan

Pepin County Eau Galle Saloon & Grill John Anibas Eau Galle Pierce County Schmig’s Big Horn Steve Schmig Beldenville Just Ka’s Jessica Roberts Ellsworth Outdoor Store (The) Scott Gulbranson Ellsworth Steel Horse Saloon Tonya Reis Ellsworth Tim & Marcia’s Eastender Tim Bandoli Ellsworth Big Dicks Richard Tiffany Elmwood Ole’s Bar & Grill Chuck Anderson Maiden Rock Pilot House RJ Hendrickson Prescott Polk County Ducks Sports Bar & Grill Kim & Rick Hanson Amery Straight 8 Bar Robert Rath Amery Dresser Food & Liquor Nathaniel Sandberg Dresser Hack’s Pub Brent Hacker Milltown St Croix County Hoggpen Bar & Grill Joseph & Kilen Fisher Baldwin Deers Bar & Grill Joel Powell Deer Park Hammond Hotel Don Fowell Hammond Ras’ on Main Glen Rasmussen Hammond Wild Badger April Mara New Richmond General Sam’s John Montpetit Somerset Rick & Peg’s Pleasant View Rick & Peg Holden Wilson Trempealeau/ Buffalo County Harry’s Place Dave Harris Dodge My Second Home Mike Dwyer Pigeon Falls

DISTRICT 8 Ashland/Bayfield County Legendary Waters Resort & Casino Jeff Gordon Bayfield Northern Pines Golf Course Tim Landgreen Iron River Greater Northwoods Chub and Sandy’s LLC Hurley Iron Horse Saloon Bill Hall Hurley Sky Lawn Supper Club Sandy Heiden Hurley Studio of the Stars Keith Everin Hurley Lakeland Area Heart II Heather Will Arbor Vitae Great Outdoors Pub & Grub Cherie Bayer Boulder Junction Jimmy’s Happy Daze James R. Soyck Lake Tomahawk Timbers Bar & Grill (The) Jason Hegewald Saint Germain Oneida County Reggie’s Tavern LLC Randall S. Hammen Pelican Lake Spencer’s Den Denny & Sherry Spencer Rhinelander Mai Tiki Bar & Grill Allen Recker Three Lakes Terlizzi Loon Saloon Tony Terlizzi Three Lakes Price County Long John’s Resort Lori A. Johnson Phillips Sawyer County Moochers Sports Bar & Grill Jason Stark Hayward River’s Edge Saloon Jennifer Weber Hayward Steakhouse & Lodge Peggy Dobbs Hayward Cedar Lodge Machele Byrne Ladysmith Couderay Riverside Chad and Nicole Coleman Radisson Flambeau Forest Inn Jake Nelson Winter Wendy & Joe’s Steakhouse Wendy A. Halama Winter

Superior/Douglas County E-Z Street Saloon Jim Roufs South Range Tomahawk/Merrill Area Gail’s Place Again Gail Haig, II Merrill Johnny T’s Tropicana Merrill Kathy and Cal’s Club 64 Kathy & Cal Hinz Merrill Beer Bellies Pub & Grub Tomahawk Holly’s Nate Carr Tomahawk Vilas County Voss’s Birchwood Lodge Chris Gardner Manitowish Waters Northern Exposure Bar & Rest Douglas G. Horstman Phelps Washburn County Getaway Bar & Grill Chuck Jenkins Sarona J & W’s Silver Lake Saloon Julie Predni Trego Lookers Liz Lange Trego DISTRICT 9 Milwaukee County Hospitality Blue Pig LLC John Lemcke Cudahy Brothers Sports Pub Susan Hampel Cudahy Country Lanes Robert Sczerzen Franklin Gus’ Mexican Cantina Gus Hosseini Franklin Cans Bar & Canteen Jason Milwaukee Loyal Order of Moose Milwaukee Lodge 49 Milwaukee Mavericks Bar Carol & Todd Peterson Milwaukee Rookies Sports Club Randall J. Gibas Milwaukee Landing (The) Gregg Sommers Saint Francis Spirits Edward E. Abrams South Milwaukee Full Moon Saloon John C. Gasparich West Milwaukee Whammy Bar Joe & Kelly Jeffords West Allis 2012 May/June On Premise

35

LEAGUE

PROFILE

AFFILIATE

MEMBERS

As of May 22

ACCOUNTING Ackley Novelty Inc

Dierks Waukesha

Advanced Draft Solutions LLC

Dining Publications LLC

Affiliated Investment Group

DISCUS

Airgas National Carbonation

Disher Insurance Services

Alliance Insurance Centers, LLC

DJ D-Train

HELP Johnson Dist. Inc.

Preferred Distributors, LLC

JP Graphics Inc.

Qpondog Text Message Marketing Specialists

Just in Time Refrigeration LLC JustISolutions

Keg-Stands, LLC

CORPORATE Edge One Inc

Allied Insurance Centers Inc.

El Cortez Hotel & Casino (The)

American Entertainment Services, Inc

Electro-Kold Corporation

American Income Life

Emil’s Pizza, Inc.

American Welding & Gas

Empire Development & Construction Inc.

Lamers Bus Lines

Amusement Devices Inc

FRONT

Energy Distributing

Lebby’s Frozen Pizza

Arden Culinary

Engels Commercial Appliance, Inc.

Lee Beverage Of Wisconsin LLC

ATM Network Inc

Flanigan Distributing

Lehmann Farms

B & K Bar & Restaurant Supplies

Fleming’s Fire I

M & R Amusements & Vending LLC

B-M Music & Games

Flipside Coin Machines Inc

Madison Area City Guide

Badger Hood Cleaning

Fox Valley Clean Air

Magnuson Industries Inc

Baer’s Beverage Inc.

Freistadt Alte Kameraden Band

Bar Owner Marketing Systems

Friebert, Finerty & St. John, S.C.

Baraboo Sysco Food Services

Game Management Corp.

Baraboo Tent & Awning

Games Are Us Inc

Midstate Amusement Games

BarsGuru Enterprises LLC

General Beer - Northeast, Inc.

Midwest Amusements

Bay Tek Games

General Beverage Sales Co

Midwest Coin Concepts Of WI

Bay Towel/Linen Rental

Glavinsured Agency, Inc.

Midwest Poker League

Beechwood Distributors, Inc.

Great Lakes Amusements

Benedict Refrigeration Service, Inc

Great Lakes Beverage

Best Bargains

Great Northern Amusements

Mitchell Novelty Co.

Bevinco

Guardian Pest Solutions, Inc

Modern Cash Register Systems

Kobussen Buses, Ltd Krantz Electric Inc.

Lakes Business Group Inc

RAIL

FEATURED CHARITY

NOTES Mass Appeal Specialties Inc MBA Corp.

Micro Matic

AFFILIATES Milwaukee Brewers Milwaukee Bucks

SPOTLIGHT

Moy, Borchert, Erbs & Associates, LLP

Bi-State Point Of Sale Solutions

Gunderson Linen

Big Daddy Games LLC

Gustave A Larson Company

MPI Protective Services*

Big Game Sports Cards/Sterling Graphics

Heartland Payment Systems

Murphy Desmond S.C.

Blondie Enterprises

Hiawatha Chef, Bar and Janitorial Supply

Mutual Of Omaha

BMI (Broadcast Music Inc)

Hidden Bay Graphics

MyBarWI.com

Bob Schuchardt Insurance

Holiday Wholesale Inc

National Chemicals, Inc.

Boelter Companies

Hood Cleaning Pros.

Bromak Sales Inc

Hospitality Services Corp.

Buy Right Purchasing Group LLC

Huebsch Services

Cash Depot

Hyer Standards

Northwest Coin Machine Co

Central Ceiling Systems, Inc.

Ideal Ad & Sportswear

Original Ovenworks Pizza

BUSINESS

SPOTLIGHT

DISTRIBUTOR

New Glarus Brewing Co New York Life

Northern Lakes Amusement

Impact Seven, Inc.

Cintas Corporation

Independent Insurance Services Inc.

Coffee Express, Inc.

Indianhead Foodservice Dist. Inc

Cornerstone Processing Solutions, Inc.

Insphere Insurance Solutions

Corporate Casuals & Promotional Products

Is It 2b Marketing

Payroll Company (The)

D & D Amusement Games LLC

J T Advertising

Pehler Distributing, Inc.

Dean George Auction Service

JBM Amusements

Pep’s Pizza / Benetti

Dean Health Plan

Jim’s Tap Cleaning LLC

Per Mar Security Services

Delafield Brew Haus

John Hancock

Portesi Italian Foods, Inc

DeVere Company Inc.

Johnson Brothers Beverage

Precision Pours, Inc

On Premise 2012 May/June

Red’s Novelty LTD Reindl Printing Reinhart Food Service, LLC Riverside Foods, Inc. S & S Distributing, Inc. Saloons N Spoons/Turbo Chemical Sam’s Amusement Co Sam’s Club Sanimax Marketing LTD Saratoga Liquor Co, Inc. Schmidt Novelty Serralles USA Brands Service Specialists Slack Attack Communications Special Olympics Wisconsin, Inc. Stansfield Vending Inc Star Connection, Satellite & Security Stealth Solutions Stevens Point Brewery Sunroom Design Group Superior Beverages LLC Superior Vending Swanel Beverage Inc./Banzai Tamarak Design’s This Drinks on Us, LLC Ticket King Inc. Toccata Gaming International, LLC Total Merchant Services Of WI Total Register Systems Travel Leaders Tri-Mart Corporation Tricky Dick & Joyce Specialty US Foodservice Vern’s Cheese Inc

SPOTLIGHT Packer Fan Tours

Chambers Travel

36

Racine Amusement Inc

SPOTLIGHT Kessenich’s Ltd

Allied Games, Inc

LEGISLATIVE

R & S Marketing

Pantheon BC

Paradise Printing Company

Park Ridge Distributing, Inc.

Vital Tokens

Wag Media Group Wausau Coin Machines Inc WI Hospitality Insured Wil-Kil Pest Control Windy Water Amusements Wine Institute Wisconsin Souvenir Milkcaps

www.tlw.org

PARTNERS PARTNERS IN IN PROGRESS PROGRESS MAJOR SUPPORTER OF STATE AND MAJOR SUPPORTER OF STATE AND LOCAL TAVERN LEAGUES LOCAL TAVERN LEAGUES

TAVERN LEAGUE OF WISCONSIN TAVERN LEAGUE OF WISCONSIN • Co-sponsor of TLW Legislative Day

• Co-sponsor of TLW Legislative Day • Underwriter of TLW Video on Jobs & Employment • Underwriter of TLW Video on Jobs & Employment • Provider of Coin-Operated Games at • TLW Provider of Coin-Operated Games at PAC Conferences & Shows to Benefit TLW Conferences & Shows to Benefit PAC • Sponsor of the TLW Trip Give-away at • TLW Sponsor of the TLW Trip Give-away at Fall Convention & Show TLW Fall Convention & Show • Donor of Large Screen TV at TLW Spring • Conference Donor of Large Screen TV at TLW Spring & Show Conference & Show

LOCAL TAVERN LEAGUE PROGRAMS LOCAL(SafeRide, TAVERN LEAGUE PROGRAMS Golf, Others) (SafeRide, Golf, Others) • Contributions & support from individual

• WAMO Contributions & support from individual members WAMO members • Matching Funds from WAMO to Tavern League • Locals Matching Funds from WAMO to Tavern League Locals • Contributions to SafeRide Program, Golf & Others • Contributions to SafeRide Program, Golf & Others • Active Participation & Attendance • Active Participation & Attendance

Wisconsin Amusement & Music Operators Wisconsin Amusement Music Operators PO Box 250, Poynette,&WI 53955-0250 PO Box 250, Poynette,T:WI 53955-0250 608.635.4316 T: 608.635.4327 608.635.4316 F: F: 608.635.4327 E: wamomax@aol.com E: wamomax@aol.com

A complete list of WAMO members can be found A complete listsite. of WAMO members can be found on the web Visit us at www.WAMO.net on the web site. Visit us at www.WAMO.net Tavern League of Wisconsin

Hosts of the World’s Largest Dart Tournament & the Nation’s Largest Pool Tournament Hosts of the World’s Largest Dart Tournament & the Nation’s Largest Pool Tournament

2012 May/June On Premise

37

FRONT

RAIL

LEGISLATIVE National Tavern Month

By Scott Stenger Stenger Government Relations

FEATURED CHARITY

Every May we celebrate

AFFILIATES SPOTLIGHT

National Tavern Month.

BUSINESS

One of the few things

Congress could agree

NOTES

T

a resolution establishing National Tavern month was the well deserved recognition local taverns deserve.

Wisconsin remains the gold standard when it comes to the neighborhood tavern. While some states highlight a tavern or two with some historical significance, Wisconsin is home to the prototypical American tavern. Travel anywhere in Wisconsin and you will be treated to local traditions and hospitality at the local watering hole. I have had the good fortune to travel across the state and witness firsthand the uniqueness of Wisconsin’s taverns. There is nothing like it anywhere else in the country.

SPOTLIGHT

he neighborhood tavern is like a comfort food. It is a place where regulars enjoy playing a game of cribbage, talking smart about sports and politics and enjoying a pickled egg or two. The neighborhood tavern is a place we like to go and have the world slow down for awhile. Where else could you debate who is the greatest Packer of all time for five hours or talk about the one that got away, over and over and over? Let’s not forget the Ole and Lena jokes or shake of the day and the monster musky on the wall!

DISTRIBUTOR on when they passed

As a part of the local community, taverns are often the first on the scene to help their community in a time of crisis. The neighborhood tavern is the gathering place for community fundraisers.

Tavern owners will help raise funds for cancer victims in the community or provide resources after a disaster hits the area. Communities gather at the tavern to bring people together and to help them out in times of need.

SPOTLIGHT

One of the best parts of the TV series Cheers, was when everyone in the bar yelled “Norm!” when he walked through the door. The characters at Cheers were family, just like a scene replayed everyday in Wisconsin taverns. Each bar has its own family and a Norm or Cliff. It is a place to celebrate good times as well as commiserating in bad times.

Too often we take our favorite tavern for granted and do not realize how much we enjoy their hospitality and all the good things local tavern owners do for their communities throughout the year. Each May we are reminded of how important the local tavern is to our communities.

Here’s to you! You deserve a thank you and recognition for all you do at least once a year!

Taverns have played an important role in American history as well as Wisconsin history.

Sitting in a local tavern enjoying a beer and discussing the important issues of the day has transcended time and has resulted in producing good public policy. Taverns provide the perfect environment for legislative combatants to meet and work to resolve differences. It works because people feel at home and comfortable at a local tavern and in most cases the tavern gets the assist in forging compromise.

38

On Premise 2012 May/June

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UPCOMING TLW EVENTS FALL 2012 Convention & Tradeshow October 21 - 25, 2012 Kalahari Resort 1305 Kalahari Drive Wisconsin Dells, WI 53965 SPRING 2013 Conference & Tradeshow April 8 - 11, 2013 Plaza Hotel & Suites & Conf. Ctr. 1202 W Clairemont Ave Eau Claire, WI 54701 FALL 2013 Convention & Tradeshow October 7 - 10, 2013 Hyatt 333 Main St Green Bay, WI 54301 SPRING 2014 Conference & Tradeshow April 6 - 10, 2014 Radisson Hotel & La Crosse Center 200 Harborview Plaza La Crosse, WI 54601 FALL 2014 Convention & Tradeshow October 6 - 9, 2014 Kalahari Resort 1305 Kalahari Drive Wisconsin Dells, WI 53965 SPRING 2015 Conference & Tradeshow March 30 - April 2, 2015 Grand Geneva Resort 7036 Grand Geneva Way Lake Geneva, WI 53147 FALL 2015 Convention & Tradeshow October 5 - 8, 2015 Paper Valley Hotel 333 W. College Ave. Appleton, WI 54911 SPRING 2016 Conference & Tradeshow April 5 - 8, 2016 Plaza Hotel & Suites & Conf. Ctr. 1202 W Clairemont Ave Eau Claire, WI 54701 FALL 2016 Convention & Tradeshow October 10 - 13, 2016 Kalahari Resort 1305 Kalahari Drive Wisconsin Dells, WI 53965

Tavern League of Wisconsin

Team Name/Tavern Contact Person

Phone #

Name

Shirt Size

Name

Shirt Size

Name

Shirt Size

Name

Shirt Size

Guest Dinner Only #

@ $20 =

Golf Registrations #

@ $100 =

** I would like to be a hole sponsor at a cost of $100.

Enclose money with application.

2012 May/June On Premise

39

PRESIDENT’S

PERSPECTIVE UPDATES

LOCAL LEAGUE CORPORATE

SPONSORS

ABL in Washington DC

LEAGUE

3rd District

PROFILE

AFFILIATE

MEMBERS

ACCOUNTING

HELP

The Sauk County Tavern League hosted the TLW 3rd District postconvention caucus at the Country Keg in Wisconsin Dells on April 23, 2012. Close to 40 members attended the meeting. Guest speakers included TLW President, Rob Swearingen. Thank you Keith Koehler for a great location and meal.

CORPORATE

SPOTLIGHT 8th District Caucus

Rob Swearingen, Bob Sprenger & Bill Hunter attended a full board meeting of the American Beverage Licensees in Washington DC in March. The final day was fully scheduled with legislative visits on Capital Hill including Congressmen Ribble, Sensenbrenner, Duffy, Petri & Kind.

FRONT

RAIL

LEGISLATIVE Florence County

FEATURED

NOTES AFFILIATES

On February 27, 2012 Pete Madland & Rob Swearingen traveled to Florence for a meet & greet with the members of the Florence County Tavern League. Membership was the main focus of the event. In addition, the group was brought up to speed on TLW issues of concern on the State & National level. TLW Eastern Zone Vice President, Dale VandenLangenberg along with 6th District Director, Curt Lentz were also on hand to answer any questions. Special thanks to Pam & Dennis Krueger of Dina Mia for hosting.

CHARITY

BUSINESS 40

On Premise 2012 May/June

SPOTLIGHT

On March 12, 2012, the 8th District held a caucus at the Prime Bar in Trego hosted by the Washburn County Tavern League. Over 70 TLW members attended the event. Guest speakers included TLW Senior Vice President, Terry Harvath and 75th Assembly District Representative Roger Rivard. Congratulations Washburn County President Dick Danielson on hosting a great event.

SPOTLIGHT

www.tlw.org

PRESIDENT’S

PERSPECTIVE UPDATES

LOCAL LEAGUE CORPORATE

SPONSORS Sawyer County

Chippewa County

LEAGUE

PROFILE

AFFILIATE

MEMBERS

ACCOUNTING

On April 14, 2012, The Chippewa County Tavern League held their annual fundraising dinner under the dome at Loopy’s in Chippewa Falls. Over 200 members and supporters showed up to enjoy a great evening including a fantastic meal and entertainment. Great job Sonny, Rob, Marty, Loopy and all!

CORPORATE

SPOTLIGHT

Oneida County

FRONT

HELP

On February 28, 2012 the Sawyer County Tavern League held a special meeting in Hayward on membership. Several local league members along with potential new members were on hand to discuss a new direction for the league. TLW Executive Director, Pete Madland, TLW President, Rob Swearingen & 8th District Director, Jim Seliger all gave presentations to the group. Congratulations Sawyer County President, Mark La Vick for organizing the meeting. Special thanks to Trails End Resort for hosting.

RAIL

LEGISLATIVE FEATURED CHARITY

Tomahawk/Merrill

NOTES AFFILIATES

SPOTLIGHT

On March 18, 2012 the Oneida County Tavern League held their annual fundraiser at the Taj Bar & Grill in Rhinelander. Close to 200 TLW Members & supporters made the event a huge success. Congratulations Russ Fisher, Aaron Schultz, Rachelle Ibarra, Nancy Moran, Sharon Cline and all of Oneida County for organizing a great event.

BUSINESS

Tavern League of Wisconsin

The Tomahawk/Merrill Tavern League held their annual meeting and elections on April 16, 2012 at Twin Bay Resort in Tomahawk. Guest speakers included TLW President, Rob Swearingen, and 8th District Director, Erin Farrar. Congratulations to Tomahawk/Merrill leadership President Paul Werner, Vice President Andy Kaplanek, Secretary Bonnye Kolar and Treasurer Debbie Smith.

SPOTLIGHT

2012 May/June On Premise

41

PRESIDENT’S

PERSPECTIVE UPDATES

LOCAL LEAGUE CORPORATE

SPONSORS

Washington County

LEAGUE

TLW Legislative Day

The Tavern League of Wisconsin’s Annual Legislative Day was held March 6th at the Concourse Hotel in Madison. Legislative Affairs Director Scott Stenger shared an update on issues of concern to the industry and several guest speakers addressed the members as well.

Members then made their annual trek to the Capitol to meet with their representatives. This provided them a chance to express their concerns, gratitude and frustrations to lawmakers. A reception followed allowing everyone to share stories. A big Thank You to all who took time from your business to participate in this very important event.

PROFILE

AFFILIATE

MEMBERS

ACCOUNTING

On April 9, 2012 the Washington County Tavern League held their annual banquet at The Pike Lake House in Hartford. Guest speakers included TLW President, Rob Swearingen and 24th Assembly Representative, Dan Knodl. Congratulations Dan Goetz, Judy Mann, Kelly Durand and all for organizing an informative evening.

CORPORATE

SPOTLIGHT

Adams County

FRONT

HELP

Tomahawk/Merrill Tavern League Members with Holperin Staff

Oneida County Tavern League with Holperin Staff

RAIL

LEGISLATIVE FEATURED

NOTES

Racine City Tavern League Members

AFFILIATES

Adams County Golf Outing was held at Moundview Golf Course in Friendship on Monday, May 21st. 80 Golfers were in attendance.

Special thanks to Peggy West and the staff at the course, Jim Premo for event coordination and securing over 50 hole sponsors, Romano’s Pizza and Gerry Hill for the donations.

Vilas & Lakeland Members with Dan Meyer

BUSINESS

TLW Members with Tom Tiffany

CHARITY 42

On Premise 2012 May/June

SPOTLIGHT SPOTLIGHT

www.tlw.org

nowhere to stay, and many of these vets and their families don’t have the money to spend on a hotel room,” says Leinenkugel, who served in the Marine Corps. “That just isn’t right for people who have served our nation.”

Since inception, it’s estimated that the program has saved military and veteran families an estimated $120 million in out-of-pocket costs for lodging and transportation.

The Tavern League of Wisconsin has a long history of supporting Wisconsin’s veterans, and the organization’s support of Fisher House Wisconsin is no exception.

Fisher Houses provide a home away from home for veterans and military families dealing with injury or illness, says Dick Leinenkugel, Business Development Manager for Tenth and Blake Beer Company and Fisher House Wisconsin Board Member.

Right now, Fisher House Wisconsin, a nonprofit organization, is engaged in a $6 million capital campaign to build a Fisher House on the grounds of Milwaukee’s Clemente J. Zablocki VA Medical Center. Thanks, in part, to the center’s state-of-the-art Spinal Cord Injury Unit that opened last summer, the Zablocki center serves veterans from 23 states, and 8,000 Iraq and Afghanistan war veterans are being treated here.

“A big reason why Milwaukee was selected for a Fisher House is because the Milwaukee VA center is ranked to be one of the best in the nation,” says Dan Buttery, President of Fisher House Wisconsin, and an Iraq War veteran who served in the Wisconsin Army National Guard. “Because of the high-quality care, all generations of vets are coming here.”

Currently, there are 57 Fisher Houses around the United States on military bases or near VA hospitals.

When veterans need medical care, the veterans and their families can stay at a Fisher House for free.

“Many veterans who come here for treatment have Tavern League of Wisconsin

The Veterans Administration and national Fisher House Foundation are in the final site selection process for the Milwaukee house, says Buttery. In the meantime, the Fisher House Wisconsin needs to raise money to build the house.

Buttery explains that $6 million is needed to build the Milwaukee Fisher House, with the Fisher House Wisconsin organization responsible for half, or $3 million. Combining what Fisher House Wisconsin has raised with money donated to the national organization from Wisconsinites, the organization is just over halfway to the $3 million goal.

“We have about $1.3 million that we have to raise, which is pretty impressive considering we just started a year ago,” says Buttery, noting the Fisher House Wisconsin received its nonprofit status in spring 2011.

Tavern League of Wisconsin Members had a hand in that, thanks to their support of a recent placard campaign.

In addition to raising much-needed funds to build Fisher House Wisconsin, the organization is also trying to get the word out. Buttery, a combat veteran, wasn’t aware of the Fisher House organization until he started checking on the families of fellow servicemen and women from his unit who died or were injured while deployed to Afghanistan in 2009.

“As I researched the organization, I was very impressed,” says Buttery, who sustained a back injury in Iraq that ended his active military career. “Getting involved with Fisher House was a way I could continue to serve, to do something for my fellow

servicemen and women and their families.”

After starting a benefit motorcycle ride for the national Fisher House Foundation in 2009, Buttery was asked to help establish the Fisher House Wisconsin organization.

Because of the organization’s need to raise funds and build awareness, as well as the Tavern League’s long-standing commitment to veterans, including a strong show of support for Operation Homefront in the late 2000s, working with the Tavern League, says Leinenkugel, is a natural fit.

“What’s really interesting and unique about the Tavern League is that many of the folks that go into [Member] establishments are veterans and many of them know veterans or people serving in Iraq or Afghanistan. It’s really a wonderful relationship. A real win-win,” says Leinenkugel.

He also thanks the Tavern League membership for their support and hopes that members will again support the cause as Fisher House Wisconsin and Tavern League of Wisconsin initiate new campaigns.

“We received support from every district,” says Leinenkugel. “It was really great to see the extent of support across the state from the Wisconsin Tavern League, and we’re really appreciative of the board as well for its enthusiasm.”

It’s anticipated that construction of Fisher House Wisconsin will start in 2013. Even after the house is built, ongoing financial support is needed to help offset the cost of operation.

“We still have a long way to go,” says Buttery. “We need a lot more help and financial support. We know that Wisconsin is a very supportive state for our military and their families and together, we can get it done.”

Planning a summer golf outing or other fundraising event for your local league? Consider donating the proceeds to Fisher House Wisconsin; veterans from across Wisconsin go to Milwaukee’s Clemente J. Zablocki VA Medical Center for treatment.

Or for exercise- and Brewers-loving Members in the greater Milwaukee area, sign up for the 14th annual Famous Racing Sausages 5K Run/Walk on Saturday, July 28 at Miller Park.

Online fundraising proceeds will support Fisher House Wisconsin. Register online at http:// milwaukee.brewers.mlb.com/mil/community/ run_walk_form.jsp

Fisher House Wisconsin will soon have exciting announcements to share!

Here’s how to stay connected: Website: www.fisherhousewi.org Facebook: Search - Fisher House Foundation Twitter Feed: Search - FisherHouseWI National site: www.fisherhouse.org 2012 May/June On Premise

43

: RUM

B

orn in the tropics, rum is the perfect base for many a summer drink. Yet from rum runners to the requisite “tots” of the Royal Navy to currency in the slave trade, rum brings a sordid history to its long, spicy sips.

Distilled from sugarcane byproducts, such as molasses, or directly from sugarcane juice and aged in oak barrels, the majority of the world’s rum production occurs in the Caribbean and Latin America. While Marco Polo sampled a “very good wine of sugar” in modern-day Iran while on his historic voyages, the first distillation of rum took place on the sugarcane plantations of the Caribbean in the 17th century. While it’s commonly thought that rum first originated on the island of Barbados, Brazil holds the first known record of rum production, which occurred in the 1620s.

It did not take long for rum to become a popular drink in Colonial North America, and it quickly became Colonial New England’s largest and most prosperous industry. The first rum distillery in the British colonies started in 1664 on what it now Staten Island; Boston had a distillery three years later, and Rhode Island rum was accepted, along with gold, as currency in Europe for a period of time. Before the Revolutionary War, it is estimated that every man, woman and child in the American Colonies drank an average of three imperial gallons of rum a year.

But with the Colonies’ insatiable thirst for rum, the inability to sustainably grow sugarcane on the eastern seaboard, and Europe’s equally fastgrowing need for sugar, there was a great need for goods and labor to support this habit. In the 17th and 18th centuries, a triangular trade route was set up among Africa, the Caribbean and the Colonies, exchanging slaves, molasses and rum among the three stops. The Sugar Act of 1764, passed by the British Parliament in an attempt to raise revenues and thwart the Colonies’ trade with other countries, disrupted that trade route and is considered an instigating event of the American Revolution.

In fact, rum long played an important role in American politics, with candidates attempting to influence elections by generously sharing rum with electors. But eventually, thanks to restrictions on rum exports from the British islands of the Caribbean, as well as the rise of American whiskey, rum fell out of favor.

There are several categories of rum. Light rums, also referred to as silver or white rums, have very little flavor and are commonly used in cocktails to add a general sweetness. Many light rums hail from Puerto Rico.

Gold rums, also called amber rums, are generally aged in wooden barrels, giving them a medium body and darker color. Gold rums can be mixed, but can also be consumed straight.

Spiced rums are generally golden rums with added spices like cinnamon, rosemary and pepper, and in some cases, caramel. There are also flavored rums, overproof rums and premium rums.

A few rum-based drinks to consider for your summer drink menu are the Caipirinha, the national drink of Brazil; the Jamaican Mule (or Dark & Stormy, if you’re not afraid of a little trademark infringement), a rum-and-ginger beer highball; and the classic Mojito, a favorite of Cuba that demands the freshest mint. Or, for a drink that will get your rum-loving landlubbers excited at the bar, try this drink that hails from Trinidad.

Dark rums, such as brown, black, or red rums, are aged longer in heavily charred barrels, providing a strong flavor and a strong molasses or caramel notes. Strong bodied, they provide substance and color in rum drinks.

Queen’s Park Swizzle 3 oz Demerara Rum (or white rum) .75 oz lime juice .5 oz simple syrup 3 heavy dashes Angostura Bitters 8-10 fresh mint leaves Place mint leaves in glass and gently bruise. Add remaining ingredients and fill with crushed ice. In lieu of a true swizzle stick, use a bar spoon to swizzle; gently twirl the spoon between the palms of your hands until frost forms on the outside of the glass.

Top with additional ice if needed. Garnish; serve with a straw.

Rum continued to be popular after the American Revolution; our first president, George Washington, even insisted on having a barrel of Barbados rum at his 1789 inauguration.

44

On Premise 2012 May/June

www.tlw.org

PARTY TOGETHER RESPONSIBLY. Bacardi.com ©2012 BACARDI AND THE BAT DEVICE ARE REGISTERED TRADEMARKS OF BACARDI & COMPANY LIMITED. BACARDI U.S.A., INC., CORAL GABLES, FL. RUM SPECIALTIES – EACH 35% ALC. BY VOL. ALL OTHER MARKS ARE TRADEMARKS OR REGISTERED TRADEMARKS OF THEIR RESPECTIVE OWNERS.

INTRODUCING

WOLF BERRY & BLACK RAZZ FROM BACARDI PUT THE BOTTLES IN THE FREEZER AND SEE WHAT THEY REVEAL

ADVERTISER INDEX Anheuser-Busch, Inc. www.anheuser-busch.com......................................................................... 7 Bacardi www.bacardi.com............................................................................................................ 45 Benedict Refrigeration Service, Inc. www.benedictrefrigeration.com.................................... 33 Cash Depot www.cashdepot.com.................................................................................................... 9 Department of Health Services (Wisconsin Wins) www.smokecheck.org................................ 25 Disher Insurance Service www.disherinsurance.com............................................................... 27 Edge One, Inc. www.edgeone.com................................................................................................ 17 Engels Commercial Appliance, Inc. www.engelsinc.com............................................................. 6 Great Lakes Amusement www.glastore.com............................................................................... 46 Great Lakes Amusement www.glastore.com............................................................................... 46 Insurance Group of Wisconsin/Lee & Associates www.insurancegroupwi.com..................... 31

Great Lakes Amusement CHERRY MASTER – VIDEO POKER NEW LCD SLIM DESIGNS COIN PUSHERS – REPLACEMENT PARTS

WE CARRY ALL THE NEWEST GAMES Green Bay, WI • 877-354-7544 www.glastore.com

Lamers Bus Lines, Inc. www.golamers.com.................................................................................. 6 Magnuson Industries, Inc. www.posi-pour.com.......................................................................... 33 MillerCoors www.millercoors.com.............................................................................................. BC Murphy Desmond S.C. www.murphydesmond.com................................................................... 31 Newton Manufacturing Company www.newtonmfg.com/jimflynn........................................... 46 Pep’s Original Pizza www.pepspizza.com.................................................................................... 27 Precision Pours, Inc. www.precisionpours.com......................................................................... 29 Sanimax USA Inc. www.sanimax.com........................................................................................... 9 Serralles USA www.destileriaserralles.com................................................................................ 15 Smart Move Realty (Thunder Inn for sale) www.jancares.com.................................................. 9 Smart Move Realty (Klinkers Bar for sale) www.jancares.com.................................................. 9 Society Insurance www.societyinsurance.com.........................................................................IFC SYSCO Food Services of Baraboo, Inc. www.baraboosysco.com................................................. 6 Total Register Systems www.trs-pos.com..................................................................................... 27 WAMO www.wamo.net................................................................................................................... 37 Wisconsin Souvenir Milkcaps www.wimilkcaps.com................................................................. 46 Wisconsin Wine & Spirits Institute................................................................................................IBC

FOR ADVERTISING INFORMATION CONTACT:

Heidi Koch Slack Attack Communications

608-222-7630

heidi@slackattack.com

46

On Premise 2012 May/June

www.tlw.org

Out here, real lemonade flavor goes a long way. Our Summer Shandy is brewed with the finest wheat, malted barley and natural lemonade flavor to deliver a crisp and refreshing beer that brings out all the best that summer has to offer. So join us, Shandy Season is officially open.

Leinenkugel’s Summer Shandy® is beer brewed with refreshing lemonade flavor which makes it perfect for sun-splashed summer months. ©2012 Jacob Leinenkugel Brewing Co., LLC, Chippewa Falls, WI * Lager

LN_SummerShandy_8-5x11_106854JC.indd 1

5/14/12 9:26 AM