2010 November/December On Premise by Slack Attack

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ting the drink specials No matter how friendly the bartender, how temp lete without TRIM comp isn’t just n taver a or how diverse the jukebox, ly serve up some proud we ® ty Socie At ance. coverage from Society Insur ble. And, best of all, of the broadest property/liability coverages availa tavern owners like you. our TRIM program was concocted specifically for ess, swing over If you’re thirsty for coverage made for your busin got on tap. to societyinsurance.com and check out what we’ve Society Insurance is a corporate sponsor of the Tavern League of Wisconsin:

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NOVember/DECember 2010 V o l um e 2 8 , N o . 6

In this issue:

F e atur e s 18 Spruce Up Your Tavern

H oliday Decorating Ideas That Inspire.

2 2 S afeRide Program 2010

c o v e r st o ry

2010 75th Anniversary Fall Convention The Gala. The MVMs. The Vendors. The Election Results.

SafeRide Program Update

26 G ooch’s Greenhouse Bar Kieler, WI

Cover image: Copyright® Bettmann/CORBIS

D E PA R T M E N T 4 5 6 7 24 26 28 32

President’s Perspective Corporate Sponsors Front Rail 75th Anniversary Sponsors league profile Business Spotlight Charity Spotlight featured Affiliates

TLW Celebrating 75 years.

34 37 40 42 44 46 48 50

corporate spotlight new members affiliate members Legislative notes LOCAL LEAGUE UPDATES Accounting Help Promo Pub Advertiser Index

2010 November/December On Premise

By Robert Swearingen TLW President

The Last Toast to the 75th

Board of Directors. To be elected and put into a leadership role by the membership is indeed an honor. Please feel free to question information and add to discussion. I have no doubt our agenda next year will again be a challenge. However, if we stay focused, maintain a positive attitude and work together we can continue to lead the TLW in the right direction.

s I write this article we have just given the last toast to our 75th Anniversary celebration in Stevens Point, ending a fantastic event that will not soon be forgotten. Judy Sopa and the Portage County Tavern League worked overtime putting the finishing touches on our Convention. Complete with a spectacular fireworks display to kick off the week, everything was great! It was my honor and my pleasure to announce that Herb Feil was this year’s recipient of the TLW “Member of the Year” Award for 2010. The Dodge County Tavern League was proud to submit Herb’s name based on his years of service not only to the local league but also to the entire community. Congratulations Herb! The mid-term elections were a huge part of our event in Stevens Point. The grassroots strength of the TLW is evident as candidates for many legislative offices addressed our convention attendees. We look forward to working with a new Governor and leadership when the session begins in January. The Wednesday night 75th Anniversary Gala dinner is without a doubt the biggest event the TLW has ever hosted. Over a year in the planning, the evening event exceeded the expectations of all in attendance. Almost 600 TLW Members, Friends, Affiliates and Corporate Sponsors enjoyed an evening that included a fantastic steak dinner, cocktails, cold beer and dancing to an energetic orchestra. We honored our local league “Most Valuable Member” nominees during the dinner program that also included comments delivered by Paul Lucas representing MillerCoors. Additional comments were given by TLW Past Presidents Roger Breske, Robert Sprenger, Pete Madland, Jerry Hinderman and Bill Hunter. The dinner program concluded with a short video of the history of the TLW, including thoughts from industry partners and TLW officers. What a night! 4

On Premise 2010 November/December

The TLW elections this fall have brought a few changes to your Board of Directors. I would like to thank Tom Petri for his time serving the 4th District and his dedication to the TLW. Tom remains an active member of the Washington County League and I wish him well at Kuhburg Junction in Germantown. Many thanks to Shirley Hayes for her time served on the board. Shirley has my respect for all that she has done

As 2010 comes to a close I would like to personally thank and congratulate all of our members that helped us celebrate our 75th Anniversary. I would also like to extend our appreciation to all of our 75th Anniversary Sponsors who helped make this yearlong celebration possible, especially MillerCoors for taking the lead. A big salute to Pete Madland and the office staff for the extra work in organization. A very special thank you to Patti Marsicano for bringing her vision of a Gala celebration to life, with style.

It was my honor and my pleasure to announce that

Herb Feil, of Dodge County Tavern

League, was this year’s recipient of the TLW Member of the Year award for 2010.

for both the 7th District and the Barron County Tavern League. I wish her continued success at The Big “O” in Rice Lake. Lastly, I would like to extend a big thanks to Gerald “Red” Gadzinski. Red has been a solid voice for the 7th District for many years. I have always valued Red’s opinion and his input on any discussion. Red never strays too far from the Trempealeau/Buffalo League and I expect we will continue to see and hear from him often. I’m sure Red is ready to get back to business at the Peanut Bar in Arcadia where he can enjoy a cold Miller Lite with good friends and customers.

On behalf of Barb Mercer and myself, Pete Madland and the office staff along with Scott Stenger, I would like to extend best wishes for a prosperous 2011 to all of the members of the TLW. Please continue to keep connected, as we all remain readily available to our membership. Cheers & Happy Holidays, Rob

At this time I would like to take the opportunity to introduce and welcome Rob Summerfield, Jen Gunning and Jack Gengler to the TLW www.tlw.org

Platinum Sponsors $50,000+ per yr

Gold Sponsors $25,000+ per year

Anheuser-Busch Silver Sponsors $10,000+ per year

Bronze Sponsors $5,000+ per year

Wisconsin Amusement & Music Operators, Inc.

Make sure and thank these groups for their support, and encourage others not on the list to participate. Any business interested in joining should call the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember â&#x20AC;&#x153;Support those that support us.â&#x20AC;? TLW Celebrating 75 years.

2010 November/December On Premise

By Pete Madland TLW Executive Director

CORE™ (Children of

Restaurant Employees)

ecently I had the pleasure to travel to Miami and learn about a charity called CORE™, Children of Restaurant Employees. I heard about CORE™ a couple of years ago and even placed a brief story about it in our magazine. I wanted to learn more as I wanted to see if it could be a “fit” for the TLW. I was able to spend time with Larry McGinn and John Niekrash, two of its founders. You may remember John as he was responsible for bringing SKYY Spirits on as a Corporate

stressed how they wanted to give something back to the industry that has been so rewarding to them, so CORE™ was created. I asked them to write a brief summary describing CORE™ and they obliged. Sponsor and currently represents Proximo Spirits, who he also brought in as a sponsor. Larry is Vice President of IMI Agency, a beverage consulting firm. Both gentlemen are certainly a credit to our industry. When talking to Larry and John, they

Please read their story and take time to learn more about this worthy cause. You may know someone who could use CORE™’s service or you may find CORE™ to be a worthy recipient of some of your charity work. The more I learned the more impressed I was. I am sure you will be too.

It was a chilly May evening in Chicago, during the NRA Show in 2004, when four beverage industry veterans (one operator

and three suppliers) were sipping cocktails at the infamous Lodge on Division. The topic of discussion turned to charities and all present lamented that they and their companies seemed to be supporting multitudes of charities and not one of them was specifically geared to support the lifeblood of the hospitality industry – the millions of employees cooking and serving guests.

Out of that late night came the formation of CORE™. CORE™…Children of Restaurant Employees…is a 501C3 charity whose

mission is to grant and support the wishes and needs of children with life-threatening and debilitating diseases. Officially founded in 2005, CORE™ has raised in excess of $600,000 from the food and beverage supplier and operator communities and has been privileged to grant and support special wishes and needs of 23 children of hospitality industry workers.

From facilitating the wish of a 6-year old, who was losing his eyesight due to a debilitating disease, for a Christmas trip to see his

grandparents in Boston…to granting the wish of a little girl diagnosed with advanced stage cancer who only wanted to cook once with Emeril Lagassi… to establishing an education fund for a small child of an Arizona restaurant server who was diagnosed with a rare blood condition (requiring lots of treatments) on the same day that his older brother was killed in a car accident… CORE™ offers hospitality employees some hope when they are personally and financially challenged with making a better life for their children.

As a hospitality employee, should you find yourself and your child in need or want of some support, please visit www.coregives.org to

review the criteria and submit a request for sponsorship. If you would like to help CORE™ with a donation of funds and/or an in-kind gift of services, please visit the website and send us an email. Your contribution will mean the world to the Children of Restaurant Employees!

As you can see, this is a charity that is focused solely on people in our industry. If you think you know someone who could benefit from CORE™, contact them and find out if they meet the criteria, and please keep CORE™ in mind when looking for a worthy charity to support. 6

On Premise 2010 November/December

www.tlw.org

President: Rob Swearingen Senior Vice President: Barb Mercer Secretary: Sue Bonte Lee Treasurer: Tom Dahlen Southern Zone Vice Presidents: Chris Marsicano, Jim Pickett Eastern Zone Vice Presidents: Gene Loose, Dale VandenLangenberg Central Zone Vice Presidents: Lori Frommgen, Robert “Bubba” Sprenger Northern Zone Vice Presidents: Dan Corbin, Pete Olson

Editor: Pete Madland, Executive Director Tavern League of Wisconsin Publisher: Barbara Slack Slack Attack Communications Advertising Sales: Heidi Koch Slack Attack Communications heidi@slackattack.com Art Director: Ann Christianson Slack Attack Communications Contributing Writers: Pete Madland, Patti Marsicano, Kimberly Ruef, Rob Swearingen, Scott Stenger, Chris Wilder Printed By: Reindl Printing, Inc. Merrill,Wisconsin On Premise (ISSN #1051-4562) is a bi-monthly publication of the Tavern League of Wisconsin, Inc., 2817 Fish Hatchery Road, Fitchburg, WI 53713, phone: (800) 445-9221. Published by Slack Attack Communications, 5113 Monona Drive, Madison,WI 53716, phone: (608) 222-7630. Printing is by Reindl Printing, Inc., Merrill,WI 54452. For advertising information, contact Slack Attack Communications. Subscriptions included in TLW membership dues; non-member subscriptions: $15 per year. Address corrections should be sent to the Tavern League of Wisconsin Office, 2817 Fish Hatchery Rd., Fitchburg, WI 53713-5005. Second class postage paid at Madison, WI and other additional offices. © Copyright 2010 by the Tavern League of Wisconsin, Inc. Permission to reprint must be secured in advance of publication and credit given to author and On Premise

2010 November/December On Premise

75th ANNUAL FALL CONVENTION SUMMARY

he TLW Fall Convention started off with a “bang” and rightfully so. The time had arrived to come together as an Association and celebrate our 75 years of history. The theme was appropriately “Together We Shine”. Attendance was an all time high with 875 members registered. Monday began with a Board of Directors meeting and a Food Service/ Sanitation class. After this busy day of work and members arriving from around the state, it was time for the Monday Night Welcome Party to be held at Shooters Supper Club in Plover. Portage County, the host league, provided the transportation for the large crowd that gathered for cocktails, dinner and music by Rattle Snake and Eggs. The highlight of the evening was a fireworks display that lit up the sky behind the club and included a custom-made TLW 75th Logo as well. One member commented that the food was the “best spread in 35 years”. Some members were up early for the Resolution, Rules and Audit Committee meetings and many more joined in for Tuesday morning’s General Session. The room was jam-packed. Members were welcomed by Judy Sopa, Portage County President; Mayor of Stevens Point, Andrew Halverson and Assemblywoman Amy Sue Vruwink. Next up to the podium were reports from President Rob Swearingen, Sr. Vice President Barbara Mercer, Secretary Sue Bonte Lee, Treasurer Tom Dahlen and ABL Rep Robert Sprenger. Special Guest, ABL President David Jabour, also addressed the crowd.

Herb Feil, from Feil’s Supper Club was presented with the

2010 Member of the Year award. He was joined on stage by family members for this special occasion.

One of the highlights of the morning was of course our Keynote Speaker, George Wendt….Norm! George shared stories from his days in Wisconsin and spoke about his love for beer. Many members also had books autographed following the meeting. Gubernatorial Candidate Scott Walker and US Senate Candidate Ron Johnson paid the membership a visit as well. The afternoon had lots to offer as well, starting with a sold out Tradeshow, TLW Winter Getaway Presentation, SafeRide Review and Smoking Ban Seminar. Members headed to the ballroom Tuesday night for the cocktail party to enjoy music by Overdrive and the infamous TLW Live Auction. It was the highest earning Auction to date. Many donations were auctioned off allowing us to raise the highest amount to date $23,775 for the TLW Direct Givers Fund. Thanks to all who donated and bid on items. Wednesday morning’s General Session started with the Resolution Committee Report by Aaron Schultz and the Parade of Candidates. Next Andy Moschea, MillerCoors Brewery Vice President, gave a presentation. He shared details about MillerCoors commitment to Wisconsin and the On Premise industry. Andy also played a video presentation made by MillerCoors Brewery employees. It was a very heartfelt “Thank You” and “Congratulations” from MillerCoors employees to the TLW on 75 years. The morning ended with visits from Attorney General JB Van Hollen, US Senator Russ Feingold and brothers, Jeff Fitzgerald, Assembly Speaker and Scott Fitzgerald, Senate Majority Leader. District Caucuses and the Tradeshow continued into the afternoon.

75TH ANNIVERSARY GALA

ednesday evening over 540 members were shuttled down the road to Sentry World for the special event. The â&#x20AC;&#x153;Together We Shineâ&#x20AC;? 75th Anniversary Gala was a celebration unlike any other the TLW has ever attempted. Many TLW members arrived in style, walking in on the red carpet and having pictures taken. Everyone settled in for dinner after a few cocktails and enjoyed comments from Past Presidents Bill Hunter, Senator Roger Breske, Jerry Hinderman, Bubba Sprenger and Pete Madland. President Swearingen also took time to introduce each Most Valuable Member (MVM). Paul Lucas from MillerCoors also shared congratulations from the podium. President Rob Swearingen wrapped up the program with a very classy video about the History of the TLW and its accomplishments. This evening was organized by the 75th Anniversary Committee headed by Patti Marsicano from the Village Supper Club in Delavan and they certainly did not miss any detail! Patti was thanked from the stage for all of her efforts.

inally it was time to kick up our heels to the eighteen piece Bill Sargent Big Band. Many members took the opportunity to dance to many of the classic Big Band tunes. It was a large group with many of our sponsors and MVMâ&#x20AC;&#x2122;s in attendance. It was a great way to pay tribute to our 75 years and to those who support us in our efforts. Thank You to all who attended this event and made it as special as it was. Thanks to MillerCoors and the many other sponsors who made it possible. Thanks and Congratulations to the MVMs for their countless years of hard work.

TLW 2010 MOST VALUABLE MEMBERS

MOST VALUABLE MEMBERS

Juneau County. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Dan “Tuna” Frisch Kenosha City. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Louie Coogan Kenosha County. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Rich Karrasch La Crosse City/County. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . David Berger Lakeland Area. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Fred Whitman Langlade County. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Ray “Bear” Bruch Madison/Dane County. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Barb Mercer Manitowoc County. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wayne Machut Marathon County. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Rod Fisher Marinette County . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Mark Ryan Marquette County. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Cathy Vales Milwaukee County Hospitality. . . . . . . . . . . . . . . . . . . . . . . . . . Paul Quinn Monroe County . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Todd Giraud

ver the last seventy-five years, many men and women have made invaluable contributions of their time and efforts to their local Tavern Leagues. As time goes by, many of those hardworking industrious tavern owners are replaced by yet another generation who are willing to volunteer their valuable time to their local league. This in turn benefits not only their community, but also our Association.

Adams County. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Frank & Kay Cwikla Ashland/Bayfield County . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Bill Kangas Barron County. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Gerald “Jerry” Loken Brown County . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Sue Robinson Burnett County . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Chuck Anderson Calumet County. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Gene Loose Chippewa County . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Sonny Eckwright Clark County . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tom Dahlen Columbia County. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Lisa Thompson Crawford County. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Keith Coburn Dodge County. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tom & Joyce Bartelt Door County. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Delores Brown Eau Claire City/County. . . . . . . . . . . . . . . . . . . . Don & Mary Jo Amundson Fond du Lac City/County . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Deb Sabel Forest County . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Jerry Schuh Grant/Iowa County . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Jerry Hinderman Greater Northwoods. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Erin Farrar Green Lake Area. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Dennis Miller Jackson County. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . George Mann Jefferson County. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Lori Frommgen

Oconto County. . . . . . . . . . . . . . . . . . . . . . . . . . . . Dale VandenLangenberg Oneida County. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Rob Swearingen Oshkosh City . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Pat Purtell Outagamie County. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Larry Dorn Ozaukee County. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Dale Rzentkowski Pierce County . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Wayne Schickling Polk County. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Curt “Hagar” Liljenberg Portage County . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Belvine Glodowski Price County . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Jim Seliger Racine City. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Lenny Hand Racine County. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Nancy Schulz Sauk County. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Neil Caflisch Shawano County . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Jim Bahr Sheboygan County. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Judy Meyer South Central . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Tom Flynn St. Croix County. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Sue Bonte Lee Superior/Douglas County. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Dan Corbin Taylor County. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Jim Metz Tomahawk/Merrill Area. . . . . . . . . . . . . . . . . . . . . . . . . . . . Wally Kriesant Trempealeau/Buffalo County. . . . . . . . . . . . . . . . . Gerald “Red” Gadzinski Vilas County. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Sharon Jankers Walworth County. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Hollis Ward Washburn County . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Carol Predni Washington County. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Judy Mann Waukesha County . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Shawn Finn Waupaca County . . . . . . . . . . . . . . . . . . . . . . . . . Robert “Bubba” Sprenger Waushara County. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Sue Scimeca Wood County . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . Dave Sonnenberg

hursday’s General Session began with a visit from 7th Congressional Candidate Sean Duffy. He was followed by the Sky Ranch report by Joyce Bartelt. Joyce also took a moment to introduce and present roses to Patsy Vick widow of former TLW President Robert “Snapper” Vick from Dodge County. She was in attendance for the Convention at the age of 95 years young! Next up was a Audit Committee report by Tommy Brucker, and the Rules Committee report and the announcement of the election winners and resolution outcome by Doug Korth. Then Past President Jerry Hinderman proceeded in swearing in the officers. President Rob Swearingen shared the history video presentation again with the membership. The Convention came to an end with President Swearingen’s closing remarks, the photo slideshow of the week and finally the retiring of colors. After a brief meeting by the TLW Foundation to seat the new board members, some attendees had the time to head over to Portage County President Judy Sopa’s bar, Custers Pit Stop, for a bite to eat before heading home. 15

75th ANNUAL FALL CONVENTION VENDORS

Tradeshow Exhibitors in Action

American Income LIfe

Disher Insurance & Society Insurance

Electro-Kold

Tito’s Handmade Vodka

Benedict Refrigeration Service, Inc.

Ecigs–4u, LLC

Hydrant Pizza Co.

Vern’s Cheese, Inc.

Buddy Squirrel

El Cortez Hotel & Casino

Stevens Point Brewery

Xpressions

75th ANNUAL FALL CONVENTION ELECTION RESULTS

Thank you for th making the 75 a celebration to remember! Election Results Here are the election results from October 2010 voting. All offices are for two years unless otherwise noted: 4th District Director Jack Gengler 9 Dan Goetz 6 Tom Petri 4 5th District Director Craig Carlson 15 Cathy Vales 34 5th District Director (1 year) Tom Dorsey 34 Harlon Wright 15 7th District Director Red Gadzinski Jennifer Gunning

17 27

8th District Director (1 year) Jim Seliger 34 Paul Werner 9

The following were running unopposed: Southern Zone Vice President Jim Pickett Eastern Zone Vice President (1 year) Dale VandenLangenberg Eastern Zone Vice President Gene Loose Central Zone Vice President (1 year) Lori Frommgen Northern Zone Vice President Pete Olson

Northern Zone Vice President (1 year) Dan Corbin 1st District Director Dan Taivalkoski 2nd District Director Joyce Bartelt 2nd District Director (1 year) Steve Hepp

6th District Director Curt Lentz 6th District Director (1 year) Terry Harvath 7th District Director (1 year) Rob Summerfield 8th District Director Nancy Lorbetske

3rd District Director Jerry Day

9th District Director Sharon Nowak

3rd District Director (1 year) Todd Giraud

By-Laws Changes: Yes â&#x20AC;&#x201C; 196 No â&#x20AC;&#x201C; 85

Even if the weather outside is frightful your customers wonâ&#x20AC;&#x2122;t despair, because many favorite bars and hospitality businesses will be warm and brightly lit with some delightful holiday decorations.

Frankie’s, Baraboo

rankie’s is a small tavern in Baraboo. Owner Mike Frank said his bartender, Judy Ganssen, has decorated the bar for every major holiday over the 13 years she has been with him. “She puts up all her talking decorations and lights” Frank said, “She has all kinds of Santa Clauses, Christmas scenes – it’s unbelievable some of the stuff she sets out. We get people who come out to see the decorations every year and new people come in who have heard about them from friends and relatives.” Ganssen usually starts decorating weeks before a holiday and in between she finds time to cook up holiday food like turkey dinners for the locals. “She takes care of all that stuff for me,” Frank said. “I decorate for most major holidays,” Ganssen said. “Halloween, Thanksgiving and Christmas are usually my biggest efforts. My girlfriend helps me. We hang icicles and snowflakes from the ceiling. They stay up until February because the snowflakes look lacy so they fit in for Valentine’s Day. I also decorate for Memorial Day, July 4th and Labor Day. I use colors of red, white and blue that work for all three of those holidays.” Ganssen also changes the valances in the windows to match the holiday theme. “I put up black for Halloween and red for Christmas. I also bring out my animated Santas, Mr. and Mrs. Claus, you name it. I put some snow blankets out. When we had the old cooler before Mike got the walk-in cooler, I put snow blankets on that and added decorations. Everybody commented that it looked like a New York City store window.” Ganssen and her helper can easily put a couple of weeks of hard work into their efforts. Her friend lent her decorating expertise and schooled Ganssen in some of the finer points of decorating, although Ganssen confessed, “I’m a shopaholic. I see cute things out there and I have to get them.” She has acquired some large animated Santas that stand taller than she does. “Some have microphones so you can karaoke with them,” she laughed. “We also have a big bear one and we also have a bear tree that we set up on the counter. They won’t let me decorate that though because I’m a big Bears football fan and they’re afraid of what I would do with the tree.”

Cleo’s Brown Bean Cocktail Lounge

Grand Geneva Resort, Lake Geneva

Cleo’s Brown Bean Cocktail Lounge, Appleton

Over a million lights are strung throughout the Grand Geneva Resort in Lake Geneva, inside and out, throughout the 1300 acre property. The grand scale of the resort lends itself to some elaborate displays such as the 27-foot lobby tree featuring blue velvet with gold accents along with Cinderella, her prince and the royal carriage.

At Cleo’s Brown Bean Cocktail Lounge in Appleton it’s always Christmas, or Easter or Halloween, because they never take the decorations down. Manager Kim Hamrick said Cleo’s stays decorated for all the holidays, all year round.

Outside on the spacious grounds, Mickey and Minnie Mouse and their seven offspring golf in the snow as Santa Claus drives a golf cart. Hippos, giraffes, elephants and monkeys frolic on the Ski Hill. The Seven Dwarfs ride the Grand Geneva Trolley bringing Christmas presents to the resort, while Nemo, his family and others delight in the Timber Ridge Water Park Experience. “We have several outdoor animated and lit scenes as well,” said Courtney Nobilio, marketing manager, “such as the Twelve Days of Christmas, Santa on a Harley jumping over presents, and an elf being propelled out of a cannon.”

“It’s very unique and unusual,” Hamrick said. “The only thing we ever change for each holiday is the front window. We change that to match the holiday. A couple of years ago we had a little village in there with snow and ice skaters. This year we’re thinking of having just a Christmas tree with wrapped presents underneath.” Hamrick makes the window decorating decisions herself, although occasionally she will enlist the advice of customers. “One time the musical “Wicked” was at the downtown performing arts center for a month, so we decorated the window with a house with witch’s feet sticking out from underneath,” Hamrick said.

“A different theme is used each year and this year it is ‘Celebrate the Seasons at Grand Geneva.’ Our holiday planner has Christmas on her mind all year,” Nobilio said. “She starts doing the shopping for items in the summer.”

Continued on page 20..

There is no cost to come look at the lights inside or outside. Everyone is invited to enjoy the holiday celebrations by just looking or taking part in some of the many holiday events that are scheduled including a Holiday Tea, Brunch with Santa, a Gingerbread House Display and a musical, “Hooray for Holidays!” Al-Gen Dinner Club

...Holiday Decorations continued from page 19

Leaving the decorations up is how things have always been done at Cleo’s. All year the strings of lights stay up along with the large ornaments hanging from the ceiling. “Cleo’s is celebrating it’s 40th Anniversary this year,” Hamrick said. “Cleo Brown, the original owner, over-decorated that first Christmas in 1970 and her customers kind of made fun of her, but she said she liked it. So then the customers started bringing their stuff in to her. There were a couple of businesses too that would bring pickup trucks over-loaded with their old decorations. It became a neighborhood thing. You should see the looks on people’s faces when they come in for the first time in the middle of July when it’s 90 degrees outside and inside the place looks like Christmas.”

Swearingen’s Al-Gen Dinner Club At Swearingen’s Al-Gen Dinner Club in Rhinelander, sprucing up the place for the holidays is a family tradition that includes all of the staff plus family and friends who travel from other places to be a part of the festivities. Owners Rob and Amy Swearingen go all out each year to create a holiday display that has patrons calling weeks before Thanksgiving to see when the Christmas decorations will be going up. The Swearingens have been decorating the AlGen for each of the 18 years they’ve owned the dinner club, and for years before that when they would help the previous owners put up their holiday displays. “We do it pretty elaborately,” Amy Swearingen said. “We put up lights and every year we add more stuff. It’s been going on long before Rob and I owned the place.”

The club features showcases that hold a variety of displays throughout the year. But they’re all emptied out in the weeks before the holidays to make room for the Christmas displays. “We have motion figures called motionettes,” Swearingen said. “We have Disney things, Coca Cola Santas, animated Christmas figures and antiques. My parents are both gone, and one of the showcases has all of my mom’s decorations in it.” Literally nothing escapes decoration. The building is an authentic log cabin, so there are small holes throughout the logs. Every knothole is filled with little wooden mice. The deer heads mounted on the wall sport red noses and Santa hats; the stuffed bear at the door wears a scarf and stocking hat. Even the Rhinelander Hodag, the famous mythical green monster and school mascot, gets into the act with his own Santa hat. The billboard down the road gets decorated too. “It’s a pretty big project,” Swearingen said. “The entire staff comes down the Monday after Thanksgiving. Our daughters are 13 and 16, and they’ve been watching since they were in their baby bouncy seats, and now they come down to help too. It takes the entire staff seven to eight hours, a good dozen people, with good friends and family all helping. Nobody can have cocktails until it’s done. Then we all sit down together for dinner. Party to follow!” Some of the employees have been with the Al-Gen for many years, and everyone has their own favorite place to decorate. “A couple of the waitresses always do the log wall between the bar and dining room,” she said. “We decorate the front fireplace with a Dickens nativity scene and use a lot of typical northwoods building decorations.” It’s a lot of work, Swearingen admitted, but the long-held tradition is good for business, bringing in patrons who look forward every year to seeing the decorations. “We get calls from all over the area asking when the lights will be up,” she said. “Our first Friday fish fry after the lights go up is usually crazy because everyone wants to see the decorations. It puts people in the holiday spirit.” Preparations start weeks before the holidays when the entire log cabin building is scrubbed. “We wash every log in the building,” Swearingen said. “The carpets are cleaned, all the chande-

Al-Gen Dinner Club

liers come down to be washed. Everything is clean and shiny, and of course there’s a party for that too.” Everyone who helps decorate has a stocking with their name on it hung up on the fireplace. Then when it all comes down, around the third week in January, “everything looks bare, but clean,” Swearingen said. “And every year we all say we’ll never do it again, it’s too much work, and then we all start laughing and say see you next year.” Whether a million lights or a collection of favorite old holiday decorations full of tradition and meaning, or a year-round holiday celebration, Tavern League Member businesses are a welcoming beacon for customers in need of some warm holiday cheer, whether it’s an actual holiday or not. Source List: Frankie’s Mike Frank S5253 Hwy 113 Baraboo (608) 355-9988 Grand Geneva Resort Courtney Nobilio, Marketing Manger 7036 Grand Geneva Way Lake Geneva (262) 249-4704 Cleo’s Brown Bean Cocktail Lounge Kim Hamrick, Manager 800 E. Wisconsin Avenue Appleton (920) 739-2288 Al-Gen Dinner Club Rob and Amy Swearingen 3428 Faust Road Rhinelander (715) 362-2230

Tavern league saferide program continues to grow Madison, WI, September 29, 2010: Participation in the Tavern League of Wisconsin’s SafeRide Program continued to increase this past year. The number of rides given in the 2009-2010 reporting period was 62,358, an increase of 8,499 over the previous year. The Tavern League of Wisconsin, in conjunction with the Wisconsin Department of Transportation administers the program that provides free rides home to patrons who may feel impaired. This years cost to run the program was over $610,000. These monies are provided by a surcharge on all OWI convictions and through the fundraising efforts of local Tavern Leagues. “Our people work hard and volunteer their time to raise money and operate SafeRide. We acknowledge and appreciate their efforts.” said Rob Swearingen, Tavern League President. Fifty counties currently provide a SafeRide Program. Executive Director, Pete Madland stated “More and more people understand it is not safe to drive impaired and our SafeRide Program is a viable alternative to doing so.” The program is available at all participating TLW Member establishments. If someone feels impaired, simply ask the bartender for a SafeRide and one will be provided either from a local cab company or a “Good Samaritan” driver. The program was instituted in 1985 and has expanded each year. Currently 1700 Tavern League Members throughout Wisconsin offer the SafeRide Program to their customers. “It is an effective program and we are very proud of what our members have accomplished”, says Madland. For more information go to www.tlw.org

“Our people work hard and volunteer their time to raise money and operate SafeRide. We acknowledge and appreciate their efforts.” —Rob Swearingen, Tavern League President

On Premise 2010 November/December

www.tlw.org

Tavern league of wisconsin survey 2010 League/Group

Number of Riders

Cost of Rides

Average Cost

Participation

% of Membership

Adams (New)

147.00

8.17

64%

7272.47

Ashland/Bayfield

280

2,468.00

8.81

38%

3,802.87

Baraboo

402

8,000.00

19.90

20%

10,000.00

Barron

429

3,197.00

7.45

10%

3,197.00

Brown

761

12,611.00

16.57

200

100%

12,611.00

Burnett

832

13,288.50

15.98

25%

17,311.39

Clark

495.00

13.75

Columbia

702

6,136.35

8.74

27%

6,136.35

Dodge

164

2,196.00

13.39

13%

3,000.00

Door

406

2,991.50

7.37

21%

6,012.00

Dunn

643

7,295.00

10.00

15%

7,355.00

Eau Claire

2,345

17,462.00

7.45

47%

29,102.00

Elkhart Lake

264

1,795.00

6.80

100%

1,850.00

Fond du Lac

425

2,873.00

6.76

47%

4,723.00

Grant/Iowa (New)

625.00

8.01

21%

625.00

Green Lake

125

1,056.00

8.45

20%

4,021.00

Jackson

251

1,904.75

7.59

19%

2,010.00

Jefferson

272

1,170.00

4.30

3,139.37

Juneau

260

2,041.25

7.85

75%

2,441.25

Kenosha City

1,200

10,800.00

9.00

50%

12,000.00

Kenosha County

402

8,614.00

21.42

65%

9,412.00

Kewaunee

530.00

12.33

47%

1,456.00

La Crosse

9,650

67,846.08

8.24

158

100%

79,495.16

Lakeland

140

1,659.00

20.74

50%

1,659.00

Langlade

371

3,570.00

10.00

50%

7,250.00

Madison/Dane

4,972

54,523.48

10.96

50%

54,523.48

Manitowoc

539

5,130.00

9.52

44%

5,395.83

Marathon

7,767

53,000.50

6.82

73%

56,800.00

Marinette

1,818

8,184.00

6.00

30%

9,388.33

Marquette

505

4,139.75

8.20

53%

8,825.71

Milwaukee

892

13,344.25

14.96

22%

23,733.34

Monroe

5,272

24,687.00

4.68

51%

32,177.00

Oneida

2,745

14,797.55

5.39

44%

23,951.98

Oshkosh

2,757

18,448.74

6.69

33%

30,000.00

Ozaukee (New)

104.00

11.55

Pierce

217

941.00

4.37

21%

Polk

3,344

8,904.50

6.83

96%

9,634.50

Racine City

1,215

25,730.00

21.18

50%

29,000.82

Shawano County

108

953.00

8.81

18%

1,632.99

Sheboygan

1,390

6,192.00

6.00

49%

12,184.68

Superior/Douglas

1,960

20,794.84

10.60

32%

26,860.00

Tomahawk/Merrill

1,841

18,410.00

10.00

60%

10,200.82

Trempealeau/Buffalo

1,676

20,204.93

12.06

75%

21,837.26

Walworth

599

8,445.25

14.10

85%

8,639.75

Washburn (New)

110.00

22.00

10%

Washington County

445.00

9.88

1,953.00

Waukesha

189

3,218.00

17.00

3,438.00

Waupaca County

974.00

32.47

24%

1,158.00

Waushara

135

1,500.00

30.00

25%

2,049.00

Wood

1,847

5,894.50

3.19

63%

6,316.99

Total

62,358

$499,700.72

8.01

1,697

40%

$610,300.84

TLW Celebrating 75 years.

Total Cost

515.22

134.00 1,230.75

110.00

2010 November/December On Premise

Grant/Iowa Tavern League By Chris Wilder

Jerry Day, Vice President, Elly Yoose, Secretary, Nick Portzen, Treasurer, Dan “Hedly” Bowden, President, Board of Directors for Grant/Iowa Tavern League

mack dab in the far southwest corner of the state sits Grant and Iowa Counties, a very active part of the 3rd District. Dan “Hedly” Bowden, owner of Doolittle’s Pub & Eatery in Lancaster has been President for three years, taking over the reigns from past President Nick Portzen of Dodger Bowl Lanes in Dodgeville. Since much of the area is rural, the Grant/ Iowa Local League has made it a priority to ensure residents have a safe and convenient way to patronize member businesses while leaving their cars at home. While the league’s SafeRide program is in full force, another option for their customers is the Road Crew program. “Because there is no cab service in this rural area, we founded a program called Road Crew that runs a service that’s different than SafeRide,” Bowden explained. “Road Crew actually is a cab service. Our vehicles and drivers pick people up at home, take them out and people can leave their vehicles at home.” The league promotes the idea of customers being able to go safely from bar to bar without being tempted to drive themselves. The four-year-old program used to be sponsored by the state, but when state support ended, the league launched fundraising efforts to continue the service. “We try to promote it as a group activity,” Bowden said, “If a couple of people want to go out for dinner, we can make it a night out where you can leave your own vehicle at home. Once somebody 24

On Premise 2010 November/December

League meeting at Potosi Brewery

takes their car out, it can be hard to get them to leave it overnight. But Road Crew allows people to leave their cars home from the beginning.” Road Crew operates just like a cab service, picking riders up at home and then taking them to a place and then on to another place, not just home for the evening. Road Crew has a fleet of vans with three out on the road on a normal weekend night. The program logs an impressive number of trips; figures for August show the vans made 268 trips with a total of 608 passengers. Grant/Iowa together is a big league, “larger than most,” Bowden said. “We’re surrounded by some counties that are not as active as we are, so we draw membership from five counties: Richland, Dane, and Lafayette as well as Grant and Iowa.” The league’s numbers have increased by 35 members up to 131 at last count through membership drives designed to stay in contact with area business owners and to reconnect with members who may have fallen off the active rolls. The league also works to make meetings interesting, useful and convenient.

A recent meeting featured all three candidates in the hotly contested Grant County Sheriff’s race. “We have also had the State Patrol come in to speak,” Bowden said, “There had been some concerns around the county about the State Patrol’s activities in the area concerning the bars. We are trying to keep communication open with them.” The league is also active in raising money for charity. The biggest league sponsored charity is Badger Camp, a summer camp for developmentally challenged kids and adults in northern Grant County, south of Prairie du Chien. Funds raised at the annual golf tournament go to Badger Camp with $6,000 anticipated for this year’s donation. “Overall we have raised about $300,000 in our fundraising efforts between our whole membership,” Bowden said. “We’re the first place everybody comes to when they’re looking for donations.” Contact: Dan “Hedly” Bowden, President Grant/Iowa Tavern League (608) 723-7676

“We changed the meeting schedule to accommodate members,” Bowden said. “People seem to be more accessible in the daytime than in the evening. We used to have 10 to 12 people at meetings, now we have 20 to 25. We also try to have additional speakers that will interest members.” www.tlw.org

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Gooch’s Greenhouse Bar

By Chris Wilder

Greenhouse, 1939. Kieler, WI.

here may be a secret or two floating around Gooch’s Greenhouse in Kieler, Wisconsin but why the Greenhouse is called the Greenhouse apparently is not one of them.

cook up “about a hundred chickens,” Weber said. Beverages were delivered to the festivities by the Potosi Beer truck driver, Chris Pickel. The Burgmeyers later sold the establishment to Walt Burback for the tidy sum of $16,000.

“They painted the building green so it was a green house and it’s still a green house,” is the only explanation either owner Brian “Gooch” Lucey or local historian Larry Weber can come up with. It’s been called the Greenhouse for 75 years and it’s still called the Greenhouse and that is that.

Lucey has owned the business for eight years. As a regular customer, he was sitting on a stool at the bar one night talking to the previous owner, his friend and TLW Past President Jerry Hinder-

Don’t press Lucey for answers to a couple of other mysteries either, like what’s the secret ingredient in his popular pizza. “We are famous for our homemade pizza,” is all Lucey will say about it and he outright refuses to reveal any secret ingredients. “It’s our secret Greenhouse recipe.” The same goes if you should ask him where his nickname “Gooch” comes from. “I can’t tell you that,” Lucey said. “That’s classified.” But what he will tell you is that the Greenhouse has always been a bar and restaurant. Weber confirms that fact from all the research he has done on the history of Kieler. The town was named for Weber’s grandfather, George Kieler, who owned the town’s first post office and store which he sold in 1899. Weber also learned that the Greenhouse was built in 1936 by John Burgmeyer who was born in Obberroth, Baveria. He and his wife Francis were known for their Customer Appreciation Days. On these days they would set up tents from the Potosi Brewery and Mrs. Burgmeyer would 26

On Premise 2010 November/December

bring in patrons. The Greenhouse sponsors many teams for kids including softball, basketball, and bowling. “Fourth of July is a very big day,” Lucey said. “Our local church has their festival on the 4th and the festivities tend to trickle on down to us during the afternoon.” Service is really what the Greenhouse is all about, whether at the bar or in any of the 50 seats in the restaurant area that caters to fami-

It’s been called the Greenhouse for 75 years and it’s still called the Greenhouse—and that is that.

man, when they struck a deal. That was in 2002 and Lucey has been a member of the TLW ever since. History says the L-shaped bar was built and installed by the Potosi Brewery. “It was kind of a common practice a long time ago,” Lucey said, for the brewery to build bars inside the taverns that served their brew. While the Potosi Brewery closed in 1972, the Greenhouse continues to serve up beverages on the bar the brewery built. Kieler is located in the very southwest corner of the state. The Greenhouse draws a lot of regular customers, both Wisconsin locals as well as regulars from Dubuque, Iowa, which is right across the border from Kieler.

lies with kids, largely because of the reputation of their pizza. “We’re all about the service,” Gooch said. “I tell our servers a warm welcome and a fond farewell is good for business. Make people feel good when they walk in the door and feel good when they leave.” Service then would seem to be the not-so-secret ingredient of success, at least at Gooch’s Greenhouse. Contact: Gooch’s Greenhouse, Inc. Brian “Gooch” Lucey 3544 Cty Hhh • Kieler, WI 53812 (608) 568-3040

Sports teams and town holiday celebrations also www.tlw.org

The TLW has supported the activities of the Wisconsin Badger Camp for many years, much longer than Bowers can remember and he’s been at the camp since 1987. The camp serves children and adults who are primarily from Wisconsin, although a few campers do come from out of state. By Chris Wilder

or many people, time spent at summer camp is a cherished memory. However, for people with developmental disabilities, too often going to summer camp might never happen. But thanks to a place called Wisconsin Badger Camp children and adults with developmental disabilities have had a chance to enjoy the smell of a campfire or a night under the stars for over 40 years. Wisconsin Badger Camp’s mission is to provide a positive natural environment where individuals with developmental challenges can learn about their surroundings and realize their full potential. Through a group living experience, campers develop friendships and expand their social skills. Everyone, regardless of the severity of their disability, is welcome at Badger Camp. In 1966, parents, teachers and concerned citizens decided it was time to give individuals with developmental disabilities the same summer camp opportunities other children received. That summer, Southwest Badger Camp gave 48 individuals with developmental disabilities an opportunity to camp, fish and simply enjoy themselves in the outdoors. As more families heard of the quality experience of other individuals with disabilities, Southwest Badger Camp grew. It grew so much, and attracted individuals from other parts of the state so fast, that Southwest Badger Camp quickly became Wisconsin Badger Camp. To date Wisconsin Badger Camp has provided camp experiences to over 21,000 individuals with developmental disabilities. “What sets Badger Camp apart from other camps is that we don’t turn people away regardless of their disability level or their ability to pay camp fees,” said Brent Bowers, Executive Director of the camp. “Largely because of donations from the Tavern League of Wisconsin, we never have to turn anyone away.” 28

On Premise 2010 November/December

“We offer a traditional summer camp experience, just like other camps,” Bower said. “We have fishing, horseback riding, nature trails, a petting farm and other traditional summer camp activities. Our staff is trained to provide the assistance our campers may need.” Badger Camp boasts over 20 miles of hiking trails, two heated lodges each equipped with kitchen facilities, sleeping dorms, an activity room and restroom/shower facilities. There is also an activity building, wheelchair accessible swimming pool, a nature center, basketball court and paved paths.

The TLW has supported Badger Camp through fundraising from golf outings and the camp’s annual Christmas Telethon. “Our Christmas Telethon is our biggest fundraiser,” Bowers said. “UWPlatteville has held the Christmas Telethon for us for 37 years. The telethon is broadcast to about 20 communities through cable and is also streamed live on the Web. The ten-hour telethon consists of talent, interviews and an auction. This year it will begin Saturday, December 4 at noon and run through 10 pm.” The money raised helps provide camperships to individuals with disabilities, and gives them the opportunity to attend Wisconsin Badger Camp.

The camp is situated on 680 acres of woodland overlooking the Wisconsin and Mississippi River Valley. The Camp is located ten miles south of Prairie du Chien, Wisconsin, one hour south of La Crosse, one hour north of Platteville and two hours west of Madison. Camp applications are processed as received, beginning in February, with no geographic or age limitations. Badger Camp’s primary objectives are to provide safe, fun and unique programming in a supportive outdoor environment that is available to all individuals with developmental disabilities. All individuals with developmental disabilities are welcome regardless of the severity of their disability, race, religion, creed, geographic location, sex, age or national origin. The well-trained staff works with campers who have epilepsy, Down’s syndrome, cerebral palsy, autism, those who use wheelchairs, wear braces, are visually or hearing impaired or experience other developmental disabilities. Individuals are welcome at camp as long as there is a degree of cognitive disability.

For questions on Badger Camp programs or to donate, contact: Wisconsin Badger Camp (608) 348-9689 www.badgercamp.org

All programs are carefully designed to be adaptable and to encourage participation. As with all operations at Wisconsin Badger Camp, the programs are planned with safety as the number one priority. The variety of programs appeal to all sorts of interests. www.tlw.org

TLW Celebrating 75 years.

2010 November/December On Premise

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On Premise 2010 November/December

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GOLF TOURNAMENT September 13 was a great day to be on the course for the 12th Annual Tavern League of Wisconsin State Golf Outing. This yearâ&#x20AC;&#x2122;s scramble was held in New Franken at Royal Scot Golf Course. Over 150 golfers participated in the day long event that raised nearly $7,000 for charities. This year two charities benefited. East Shore Industries received a check for $3,346.00 as did the Kewaunee County Violence Intervention Program. Golfers enjoyed 18 holes, lunch and dinner. It was a full day of fun on the course, a great way to raise dollars for the charities. Thanks to all the members who came out to play in the event!

Tournament winners representing Walworth County Tavern League: Mike Rayfield, Jeff Selgren, Corey Aune, and Rick Nelson. Well done!

Photo Courtesy: The Kewaunee County Tribute

TLW Celebrating 75 years.

2010 November/December On Premise

BI-STATE Point of Sale Solutions

CINTAS corporation CINTAS is the place to go if you want to purchase facility and hygiene supplies or services at significant discounts with no standard contract. “We have set pricing for Tavern League members,” explains Dana Roberts, Facility Service Sales Representative. “Our discounted savings for members are huge. If they want to get in a program to save 30 percent, then going with CINTAS is beneficial. They are not locked into standard contracts. There are no price increases because prices are locked in at their discounted rates.” The company offers a broad range of supplies, equipment and services from the front of the house to the back. They set up bars and restaurants with restroom products, auto flushers, washing systems for triple sinks and drain line maintainers among many other supplies and services. “A drain line maintainer is a unit where we hook up to the main drain and we come out and service it weekly,” Roberts says. “It eliminates a lot of the build-up that happens in the food industry. It reduces plumbing issues and cuts back on owners having to purchase drain chemicals. It’s an extremely new product and our drain line maintainer is very unique because of our weekly maintenance. Other companies sell the unit but don’t service it weekly.” Don’t pour money down the drain by wasting it on cleaning chemicals. Too often employees ignore the correct proportions, creating waste and reducing the effectiveness of the product. “We service our chemical units weekly,” Roberts says. “We fill them up with concentrated chemical and we hook them up to the water source. The chemical mixes with water and dilutes, so you don’t have to buy jugs of concentrated chemicals and mix it yourself.” Chemicals available through CINTAS are cost effective and certified by the EPA as environmentally friendly. CINTAS prides itself on being green in everything from using recycled cotton fibers in the uniforms and towels to recycling the floor mats. CINTAS offers a full line of safety mats, anti-fatigue mats, scraper mats, carpeted floor mats, logo mats and kitchen mats with reliable pick up, cleaning and delivery. On a weekly basis, a CINTAS rep takes care of it all with no inventory investment for you. Sanitation can make or break the reputation of a business. Don’t let poor restroom or kitchen sanitation stain your business. CINTAS has simple and affordable solutions. “Our territory extends all over Wisconsin,” Roberts says, “and CINTAS has been around since the Great Depression. We are constantly adding new products and ways to improve products.” CINTAS can save TLW members money. It makes sense to get products from the company that is dedicated to giving you the best deal. Contact: Matt Flaig, Marketing Sales Manager 3375 Mike Collins Drive • Eagan, MN 55121-2235 651-454-0560 • 651-454-7014 www.cintas.com

On Premise 2010 November/December

Now in its 33rd fiscal year in business, Bi-State Point of Sale Solutions sells point of sale systems (POS) as well as less sophisticated cash registers. Whatever your requirements are for cataloging sales and money, Bi-State has the solution. The company also specializes in credit card processing and security/camera systems that can be interfaced and integrated into your POS system. “Instead of looking through camera footage hoping to track somebody stealing, our system will print out information,” explains Mel Welch, President. “The system can track who might have made a ‘no sale’ at a particular time. That would show up as part of the POS system.” There are many options out there with approximately 600 POS systems manufactured today. So why should TLW members select Bi-State Point of Sale Solutions? “We have the most bar-friendly POS system in the marketplace because of the amount of business we do with Tavern League of Wisconsin members,” Welch says. “We have customized the system for TLW Members.” Strong marketing tools are also part of the software which can create effective programs geared to your customers. Bi-State Point of Sale Solutions can implement loyalty programs specific to your needs. Your POS system can track purchases and assign a point for every beer a customer buys on Friday. On Tuesdays, you might assign two points. As the loyalty program member accumulates points, they are rewarded for their purchases, maybe by being able to purchase food at discounted prices, while you build up business on off nights. “We have the option to implement up to 32 different guest loyalty programs for each customer,” Welch says, all designed to increase sales. “You don’t celebrate your birthday alone, so we can set up a Birthday Club, or an Imported Beer Club, or a Tequila Club just to name a few.” These types of marketing tools can enable the independent bar owner to compete against other efforts like expensive glossy coupon supplements that fall out of your newspaper. The payback is cost control, information and driving sales, all as a standard part of their software. The Future Fusion POS Software is exclusive to Bi-State Point of Sale Solutions and can collect the data to show you where your sales are coming from. “Everybody can print tickets and every system has buttons, but we can collect the information you need,” Welch says. “We have tweaked the software based on knowledge and experience we have derived from 43 years in the industry.” If you are going to spend money on a POS system, spend that money on what is going to bring in the biggest return.” “The Tavern League of Wisconsin has been very good to us,” Welch says, “and we strive to be very good to our TLW members. We offer special pricing and programs for TLW members.” Contact: Mel Welch, President • Dan Nelson, Vice President 4317 Maray Drive • Rockford, IL 61107 (800) 222-3015 • www.bi-statepos.com

www.tlw.org

Thank You to our 2010 Advertisers! ✰ TOP SIX ✰✰✰

✰✰

Anheuser-Busch, Inc. DIAGEO MillerCoors Brewing Company

WISconsin HOSPitality Insured Too often business owners don’t realize the true importance of making sure they have proper business insurance. As a result, they don’t give their business insurance coverage the attention it deserves until something serious happens. At the point of a claim many people find out they don’t have adequate insurance to properly cover the loss. Steven Lee, owner of Lee and Associates Insurance, understands this. He has made it his business to make sure his insurance clients have all the information they need to make good decisions about their insurance coverage. “A lot of people blow off insurance, but selecting the proper business insurance package is one of the most important decisions a business-owner will make,” Lee advises. It is a priority for Lee to help make sure his clients have the proper insurance they need at the point of a loss. Lee understands an owner’s business (including building and contents) is often their largest financial investment, as well as their primary source of income. If a client experiences a major insurance loss, Lee wants to make sure their claim is properly covered, and help get them back in business ASAP. “We offer our clients over 25 years of business insurance experience serving the hospitality industry,” Lee says. “We take the time to work with each individual client in a sincere effort to understand their specific, individual insurance needs; so we can properly advise them and help them make informed insurance decisions.” Lee and Associates is affiliated with Wisconsin Hospitality Insured (WHI) program, a full-service independent insurance program representing several companies specializing in business insurance for taverns, restaurants, supper clubs, hotels, motels, resorts, golf courses, convention centers, bowling alleys, bed and breakfasts and related businesses. Lee began writing resort insurance in northern Wisconsin in 1982 which expanded into taverns, supper clubs, etc. and is now specializing in business insurance for the entire tourism and hospitality industry here in Wisconsin.

Precision Pours, Inc. Society Insurance Wisconsin Wine &

Spirit Institute

2010 Multiple Contract Advertisers:

A. Bishop Construction Affiliated Investment Group, Inc. Alliance Insurance Centers, LLC American/Kennedy Hahn Contract Sales Division Archer Lion B&K Bar & Restaurant Supplies Baraboo Tent & Awning BarRags Drinkwear Benedict Refrigeration Service, Inc. Bevinco Bussey Dishwasher Service Cash Depot Cornerstone Processing Solutions Disher Insurance Services Duralum Siding, Windows & Sunrooms Edge One Emil’s Pizza

Great Lakes Amusement Legend Larry’s Magnuson Industries, Inc. Mass Appeal Specialties, Inc. Modern Cash Register Systems Newton Manufacturing Co. NPC Retriever Pep’s Pizza Plaza Hotel & Suites Ramada Stevens Point/ Tilted Kilt Sanimax Smoke Genie SYSCO Food Services of Baraboo, LLC Testech, Ltd. Toccata Gaming International, LLC WAMO Wisconsin Souvenir Milkcaps

Thank You from

Lee’s Agencies include Lee and Associates, the Hayward Insurance Agency and the Fuhrman Insurance Agency. The agencies have recently been combined into a new entity known as the Insurance Group of Wisconsin. All of the Agencies are Full-Service Independent Agencies, offering business, home, auto, health, life and all related insurance coverage throughout the State. This is now showcased by a new State of Wisconsin logo on the company’s website. Contact: Steven Lee/Lee and Associates 51N38 Hwy 51 • PO Box 290 • Manitowish Waters, WI 54545 800-457-2025 (office) • 715-490-3910 (cell) www.insurancegroupwi.com

TLW Celebrating 75 years.

2010 November/December On Premise

Anheuser-Busch: Better Beer for a Better World By Chris Wilder

nheuser-Busch traces its origins back to the Bavarian brewery, which was established in 1852. Eberhard Anheuser acquired the Bavarian brewery in 1860 and renamed it E. Anheuser & Co. In 1864, his son-inlaw, Adolphus Busch, joined the company that would later become Anheuser-Busch. While the company’s early years were demanding, Adolphus Busch proved up to the challenge. His keen vision, bold initiative, marketing savvy and passionate commitment to quality were his legacy to those who followed, and the high standards he established have been adhered to by each succeeding generation. Anheuser-Busch produces the two best-selling beers in the world, Budweiser and Bud Light, and operates 12 breweries in the United States. More than 100 years later, the company is still looking for ways to operate more efficiently while maintaining quality standards and being better stewards of the environment.

“While being green is the trend these days, Anheuser-Busch has a long history of environmental stewardship, dating back to the late 1800s when Adolphus Busch began recycling spent grain as cattle feed, a practice we still continue,” said Shana Ruffus, Director, CSREnvironment. “As a company, we are committed to actively pursuing environmentally sound technologies in our operations. Our mission is to brew, package and ship the freshest, highest quality beer in the most efficient and responsible manner possible.” The company has a goal of being the ‘Best Beer Company in a Better World’, and efforts like using alternative energy sources at its breweries are part of making that dream a reality.

ENERGY Through Anheuser-Busch’s award-winning BioEnergy Recovery System (BERS), the company 34

On Premise 2010 November/December

actually harnesses renewable energy from their wastewater. This complex method captures biogas from the nutrient-rich wastewater. Their breweries then burn this renewable energy source for fuel, supplying up to 15 percent of their on-site energy needs. Last year, the energy BERS generated for the breweries was equivalent to the energy needed to heat more than 25,000 homes. Over 258 million pounds of greenhouse gas emissions from fossil fuels was also avoided by using this renewable fuel. BERS is currently in place at 10 of AnheuserBusch’s 12 U.S. breweries. As the world’s largest user of BERS, the company has been using this method for more than two decades. In 2009, they also began using additional alternative energy technology at breweries in Houston and Fairfield, California. The Houston brewery is using biogas from a nearby landfill as part of an alternative fuel plan that when combined with the facility’s BERS is anticipated to provide more than 70 percent of the brewery’s fuel needs. The Fairfield brewery is now using BERS and the electricity generated from an onsite solar installation that was installed and is being operated by its energy partner. Currently, the equivalent of one in six Anheuser-Busch beers in the United States will be brewed with renewable energy. In addition, several independent wholesalers are also using alternative fuels and technologies, including propane, compressed natural gas, biodiesel and hybrids for their distribution trucks and support vehicles. As a member of the Environmental Protection Agency’s Climate Leaders program, AnheuserBusch’s U.S. operations have committed to fur-

ther decrease total greenhouse gas emissions by 15 percent by the end of 2013 based on figures from 2008.

WATER CONSERVATION High-quality water is one of the main ingredients in beer. So it’s no surprise that water conservation is a priority at Anheuser-Busch – at their breweries, at their agricultural operations and through employee involvement within their communities. Just as they strive to conserve energy, they also look for ways to reduce the amount of water used in their facilities, while maintaining quality standards. Since 2000, the company’s U.S. breweries have reduced water use by more than 38 percent – saving 25.5 billion liters of water – the equivalent of more than 164 million showers. Water conservation will always be important to Anheuser-Busch. After all, you need great water to make great beer. The company has a practice of donating water to areas in need. In 2008, more than 12,000 cases of drinking water was donated to residents in five Wisconsin markets; Cedar Valley, Iowa; Canton, Mo. and Quincy and Lawrenceville, Ill. Drinking water has also been shipped to victims of violent storms and tornadoes in Clay County, West Va. and Salina, Kan. Helping communities cope with natural disasters has been an Anheuser-Busch tradition since 1906 when Adolphus Busch made a donation to victims of the San Francisco earthquake.

WILDLIFE & HABITAT Anheuser-Busch has a long history of conservation and land preservation for the benefit of wildlife. The company also manages the reContinued on page 36...

www.tlw.org

...Anheuser-Busch continued from page 34

sources surrounding several of their facilities to promote wildlife habitat conservation and public education. This includes enhancing a grassland area for North America Pronghorn Antelope and hatching more than 30 baby Peregrine Falcons. In addition, they partner with many environmental organizations including Ducks Unlimited, the largest private, non-profit waterfowl and wetlands organization in the world. Since its inception in 1937, Ducks Unlimited has restored or enhanced more than 12 million acres of North American wetlands. With the company’s support, Ducks Unlimited has protected native grassland habitats, acquired conservation easements and established duck habitats.

RECYCLING AND PACKAGING Since the 1890s when the company first sold grain left over from the brewing process to feed livestock, recycling has been a priority at Anheuser-Busch. They continually explore ways to eliminate waste before it’s even created and scrutinize processes, seeking opportunities to reuse and conserve materials throughout the company. It’s working. Last year their breweries recycled more than 99 percent of the solid waste they generated. In addition, U.S. operations

implemented several packaging lightweighting initiatives that will save an estimated 76 million pounds of paper annually, which is equivalent to about 380,000 trees.

EMPLOYEE INVOLVEMENT The company works to leave a smaller environmental impact on our world not only during working hours but also beyond 9 to 5. In their free time, many employees participate in community projects that involve recycling, preventing litter, planting trees, cleaning up rivers, beautifying parks and teaching students about wildlife conservation. Through these efforts, the company hopes to foster communities that have a desire to give back in order to preserve the environment around us.

It’s all part of Anheuser-Busch’s efforts, to become the ‘Best Beer Company in a Better World.’

ANNIVERSARY Est. 1935

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“We strive to use natural resources and materials efficiently inside our walls, as well as work with leading environmental organizations on key sustainability issues outside our walls,” Ruffus said. “As an example of this commitment, we have donated nearly $20 million to environmental and conservation organizations since 1999.”

HAPPY ATM Solutions

On another note, one of the best pourers in the world is a Wisconsin resident. Chris Myers, a 32-year-old web developer from Madison, was crowned the 2010 Stella Artois World Draught Masters competition U.S. Champion in the September competition in Boston. He was headed for the 2010 Stella Artois World Draught Masters Finals in London to demonstrate his beerpouring prowess before a panel of distinguished judges charged with carefully scrutinizing each and every phase of the essential Stella Artois 9-Step Pouring Ritual.

On Premise 2010 November/December

• Self-Service Coin • Scanners Additional Solutions Available

1.877.WE.R.ATMS www.tlw.org

TLW New Members September 1, 2010 to November 15, 2010 State Only Walworth County Waukesha County Sauk County Hot Shots Tom Starcz Bruce

Station 1 Patrick & Diane Wellnitz Whitewater

New Hideaway (The) Connie Green Conrath

District 2

District 1

Kenosha City Clubhouse Pub & Grille Clubhouse Kenosha Guttormsen Recreation Center John Guttormsen Kenosha Hattrix Gordy Peterson Kenosha Nortap Jose Hernandez Kenosha

Columbia County Du Ducik Inn Grill & Bar Thomas Buchta Pardeeville

Dodge County Game On Sports Bar & Grill Musa Hajdini Beaver Dam Cunningham’s Feed Mill Susan Weinberger Lomira

Jefferson County Krazy Sports Bar & Lounge Shane Seeber Watertown

Madison/Dane County

St James Gate St Pub Brian D’Angelo Kenosha

Buckinghams Scott Nerat & Dan Ironmonger Madison

Racine City

Radisson Hotel Paul Gjerpen Madison

Lieungh’s on Lathrop Dale H. Lieungh Racine

Rock County The Filling Station Al & Wendy Talignani Beloit Countryside Inn Richard Erdman Milton

TLW Celebrating 75 years.

Trysting Place Pub Salvatore Zizzo Menomonee Falls

Maybe Again Rick Breunig Prairie du Sac

On the Rocks Pub & Grill Deborah Klein Merton

Pizza Pub Ajvaz Ajvazi Wisconsin Dells

Carlee’s Bar & Grill Jake Bernotas Pewaukee

Vernon County

Villa Roma Laura Wright Okauchee District 3

Grant/Iowa County Joni’s Bar & Grill Joni Beetown

Juneau County Beezers Bar & Grill Hillsboro Hotel Group Hillsboro Chapparal Restaurant William Trepes Wonewoc

La Crosse City/County

Stadium Sports Bar & Eatery Thomas Beach Madison

Fish’s Caledonia Street Bar & Grill Howard Guepfer La Crosse

Fitter’s III Steve R. Pfister Mc Farland

Neuie’s Varsity Club Ken Neumeister La Crosse

Westby Rod and Gun Club, Inc. Steven L. Campton Westby District 4

Calumet County Pla-Mor Lanes Gary Mathes Chilton

Manitowoc County Happy Hour Bar & Grill Kris Remiker Manitowoc Top Hat Lounge Don Murray Manitowoc Kings Korner LLC Jane R. Kienbaum New Holstein Twisted Tap LLC Candy Meyer New Holstein Spanky’s Bar & Grill Charles Blish Two Rivers

Oshkosh City Bob’s Trail End Bob Winkelman Oshkosh

2010 November/December On Premise

TLW New Members Continued... September 1, 2010 to November 15, 2010 Ozaukee County

Green Lake Area

Shawano County

Oconto County

Spanky’s Hideaway Kellie Hitchcock Mequon

Lanterns LLC (The) The Lanterns Markesan

Hussy’s Hideaway Brenda Huss Cecil

Log Jam Saloon Rob French & Brenda Race Oconto

Harbor Hills Rec Center Robert C. Nisleit Port Washington

Marathon County

Rainbow Falls Saloon Karen Bowman Neopit

Penguin Again LLC (The) Jennifer Sadorf Oconto Falls

Waushara County

Outagamie County

Johnnie & Dave’s Sports Bar & Grill John R. Peck Berlin

Stone Celler Brew Pub, Inc Steve Lonsway Appleton

Sheboygan County

Arrow Sports Club Robert Tesmer Schofield

Black Dog Bistro LLC Bryan & Cinderella Becker Elkhart Lake

Pro Players Sports Bar & Grill Edward G. Kraimer, Jr. Schofield

Finer Things in Life Michael Dietz Sheboygan

Portage County

Urbane Jennifer Urbane Sheboygan

Washington County

Northland Sports Bar & Grill Daniel & Sandy Yenter Iola Hooligan’s Gregory A. Wadel Plainfield

Donna’s Tap Donna Loew Colgate

Bamboo House Jack Sii Plover

Fat Charlie’s Sandra Burkhardt Richfield

Brick Pit House (The) Mike Drummond Rosholt

B & J’s Clearwater Lodge Barbara Selsing Neshkoro

Wood County Lefty’s Keith Polster Marshfield One Stop LLC Cindy Meyer Rudolph District 6

Forest County

Benders Restaurant & Sports Pub Buffalo Wild Wings Daryl Frey Ann West Bend Stevens Point

Jekyll & Hydes Shane Stanger & Jada Benavides Pickerel

Winnebago County

Kewaunee County

Blind Pig Saloon (The) Frank Prokash Menasha District 5

Adams County Who Cares? Bar & Grill Roxy & Bob Oliver Friendship

On Premise 2010 November/December

Park Ridge Restaurant Elizabeth Ananiadis Stevens Point Speak Easy 54 Joe Benner Wisconsin Rapids

Ale House Bar & Grill Tracie Valentine Luxemburg

Marinette County Rich & Bo’s Rustic Inn Jan Nisleit Athelstane

Field Of Scenes - Fieldhouse Tim Vande Wettering Freedom Weenie’s Still LLC Shane Jentz Little Chute District 7

Chippewa County Bloomer Bowl Nick Minford Bloomer King’s Inn Patricia North New Auburn American Pride Pub & JDG’s Carrie Sonnentag Stanley Curve Inn Jerry Couillard Stanley Foxx Den Charles Moore Thorp

Firehouse Grill Robert Belongie Marinette

www.tlw.org

Clark County Harley’s in Chili, LLC Toby Kinkaid Chili Yellow Stone Bar Shawn Miller Owen

Eau Claire City/County Eau Claire Fire House (The) Rebecca Glass Eau Claire Pizza Hut Of Eau Claire Inc. Tom Brown Eau Claire Playmakers Bar and Grill Yaroslav E. Fisher Eau Claire

Pierce County Longbranch (The) Bobkat Holdings Elmwood Coach’s Chad Seguin River Falls

St Croix County Al’s Boondocks Aaron & Lisa Moede Glenwood City Rick & Peg’s Pleasant View Rick & Peg Holden Wilson Wildwood Bar & Grill Val Peterson Woodville

Trempealeau/ Buffalo County Blair House Sports Bar & Grill LLC Jeremy Tranberg Blair North End Pub & Grill Marie Kuhn Cochrane Daily Double Nancy & Michael Fullington Taylor District 8

Ashland/Bayfield County Explorers Point Restaurant Gary Lavasseur Ashland Fifth Quarter Bradley A. Hanson Ashland Deep Lake Lodge and Steak House Tyler Hackran Iron River

Greater Northwoods

Tomahawk/Merrill Area

Pine Lake Lodge Dodd Properties, LP Hurley

Stu’s Ulterior Motives Stuart Maultree Rhinelander

Chatterbox Pub & Eatery Michelle Atoe Mercer

SportsLand Pub Scheu Inc Tomahawk

Lakeland Area

Vilas County

Shamrock Pub N Eatery Dan & Barb Ehler Lake Tomahawk

Black Oak Inn Kevin Konnow Land O Lakes

Oneida County

Washburn County

Sackett’s Bar LLC Robert Sackett Rhinelander

View Point Bar & Grill Bobbi J. Johnson Wascott

Jake’s Bar & Grill Scott R. Jacob Three Lakes

Milwaukee County Hospitality

Price County

Coaches Corner Daniel Kaminski Cudahy

3 Mile Corner Brad Cummings Phillips Boondocks Bar & Grill Gail Jarvensivu Prentice

Green Top Michelle Johnson Iron River

13 Street Saloon Terrie Randall Milwaukee Laveers Sean Raffaelli Milwaukee Paisano’s Italian Restaurant May Aliji South Milwaukee

Burnett County Gliders Bar & Grill Glenn Anderson Danbury Rumors Marc & Lisa Hobbie Siren

District 9

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2010 November/December On Premise

As of November 15, 2010 Ackley Novelty Inc Acoustic Ceiling Products LLC Action Games LLC Advance Restaurant Finance, LLC Aero-Stream LLC Affiliated Investment Group Airfire Mobile Alliance Insurance Centers, LLC Allied Games, Inc American Entertainment Services, Inc American Income Life American Welding & Gas Amusement Devices Inc ATM Network Inc B & K Bar & Restaurant Supplies B-M Music & Games Bachmann Construction Company, Inc Baer’s Beverage Inc. Baraboo Sysco Food Services Baraboo Tent & Awning BarsGuru Enterprises LLC Bay Towel/Linen Rental Benedict Refrigeration Service, Inc Bernick Companies Berry’s Point Embroidery & Screen Inc. Best Bargains Bevinco Bi-State Point Of Sale Solutions Big Daddy Games LLC Big Game Sports Cards/Sterling Graphics Blondie Enterprises BMI (Broadcast Music Inc) Broadview Security Bromak Sales Inc Buy Right Purchasing Group LLC Cabreeco Cadbury Schweppes Americas Beverage Cash Depot Central Ceiling Systems, Inc. Cintas Corporation Coffee Express, Inc. Corporate Casuals & Promotional Products D & D Amusement Games LLC

On Premise 2010 November/December

Damage Control Inc Dean Health Plan Deli Express DeVere Company Inc. Dierks Waukesha DISCUS Disher Insurance Services DJ D-Train Ecigs-4u,LLC Econoprint Edge One Inc The El Cortez Hotel & Casino Elite Security Solutions Emil’s Pizza, Inc. Energy Distributing First Data Merchant Services Flipside Coin Machines Inc Focus on Energy Fox Valley Clean Air Freedom 2 NJOY Friebert, Finerty & St. John, S.C. Game Management Corp. Games Are Us Inc General Beer - Northeast, Inc. General Beverage Sales Co General Draft Service Inc. Glavinsured Agency, Inc. Great Lakes Beverage Great Northern Amusements Great River Road Golf Club Grub & Pub Report & Attitude X 2 Guardian Pest Solutions, Inc Gustave A Larson Company Heun Enterprises - Shakers Vodka Hiawatha Chef, Bar and Janitorial Supply Holiday Wholesale Inc Huebsch Services Hyer Standards Ideal Energy Concepts, LLC Indianhead Foodservice Dist. Inc Insphere Insurance Solutions The Insurance Center J T Advertising JBM Amusements Jim’s Tap Cleaning LLC Johnson Brothers Beverage Johnson Dist. Inc.

JP Graphics Inc. Just in Time Refrigeration LLC Kessenich’s Ltd Kobussen Buses, Ltd Krantz Electric Inc. Lamers Bus Lines Lebby’s Frozen Pizza Lee Beverage Of Wisconsin LLC Lehmann Farms Luxury Limousines, Inc. M & R Amusements & Vending LLC Magnuson Industries Inc Mass Appeal Specialties Inc Micro Matic MidAmerican Processing Midstate Amusement Games Midwest Amusements Midwest Coin Concepts Of WI Milwaukee Brewers Milwaukee Bucks Mitchell Novelty Co. Modern Cash Register Systems The Mr Ecig System Murphy Desmond S.C. Mybarcard LLC National Chemicals, Inc. National Processing Co. Northern Lakes Amusement Northwest Coin Machine Co Northwest E-Cig/AirE8 On-Line Amusements, Inc. Original Ovenworks Pizza P & M Distributing LLC Pabst Brewing Company Paladin Construction LLC Paradise Printing Company Park Ridge Distributing, Inc. Payroll Company (The) Pep’s Pizza / Benetti Per Mar Security Services Plunkett’s Pest Control Portesi Italian Foods, Inc Precision Pours, Inc Preferred Distributors, LLC Quantum Digital Racine Amusement Inc Red’s Novelty LTD Reinhart Food Service, LLC

Rivermill Foods LLC Riverside Foods, Inc. S & S Distributing, Inc. Saloons N Spoons/ Turbo Chemical Sam’s Amusement Co Sanimax Marketing LTD Saratoga Liquor Co, Inc. Schmidt Novelty Shirk’s Pizza Slack Attack Communications Smoke Genie Smokers’ Outpost By DCI Marketing Soapy Entertainment Special Olympics Wisconsin, Inc. Sport Products Stansfield Vending Inc Stevens Point Brewery Sunroom Design Group Superior Vending Swanel Beverage Inc./ Banzai Tamarak Design’s TGL Group (The) This Drinks on Us, LLC Toccata Gaming International, LLC Total Register Systems Tri-Mart Corporation Tricky Dick & Joyce Specialty Under Pressure, LLC US Foodservice Vital Tokens Wausau Coin Machines Inc WI Hospitality Insured Wil-Kil Pest Control Wine Institute Wisconsin Souvenir Milkcaps World Poker Entertainment

www.tlw.org

By Scott Stenger Stenger Government Relations

2010 Election — Change … Again!

hange is becoming a familiar theme in politics. A political tsunami hit Wisconsin on election night with control of all three branches of state government going to the Republicans. Wisconsin was the only state in the nation to see such a dramatic shift in power at the statehouse. Most amazing was the defeat of Senate Majority Leader Russ Decker and Assembly Speaker Mike Sheridan.

2010 Election Results

The biggest news on election night was the election of Milwaukee County Executive Scott Walker as Governor. Walker will be sworn in on January 3rd. Walker easily defeated Milwaukee Mayor Tom Barrett. Walker will have friendly faces to deal with as he prepares for his new Administration. Republicans recaptured control of the State Assembly with a startling 14 seat pick up. They now control the State Assembly 60-38-1. The trend continued in the State Senate with Republicans capturing four seats to have a 19-14 edge in the Upper Chamber. The brothers Fitzgerald will take over Leadership in the Legislature. Older brother Scott Fitzgerald will become Senate Majority Leader and in the Assembly younger brother Jeff is poised to become that Chamber’s Speaker.

(Bold denotes endorsed candidates)

The first item on the agenda after the inauguration is how to spur Wisconsin’s economy and how to close a $3 billion state budget deficit. Wisconsin, like 46 other states, will be grappling with a budget deficit as the new Governor and Legislature are sworn in on January 3rd. Attorney General JB Van Hollen scored an easy victory in his re-election bid. Wisconsin will also send new faces to Washington with the election of Ron Johnson as US Senator and Sean Duffy and Reid Ribble to the House. Tavern League of Wisconsin endorsed candidates did very well on election night with 84% of TLW endorsed candidates winning on November 2nd! Thanks to all the hard work and effort our Members made on behalf of our endorsed candidates.

On Premise 2010 November/December

Rob Swearingen, TLW President, one of the first to congratulate Walker at his victory party!

Wisconsin State Assembly

Governor Attorney General Scott Walker (R) JB Van Hollen (R)

Wisconsin State Senate

1st Assembly District

Garey Bies (R)

2nd Assembly District

Andre Jacque (R)

3rd Assembly District

Al Ott

4th Assembly District

Chad Weininger (R)

5th Assembly District

Jim Steineke (R)

6th Assembly District

Gary Tauchen (R)

7th Assembly District

Peggy Krusick (D)

8th Assembly District

Joey Zamarripa (D)

9th Assembly District

Josh Zepnick (D)

10th Assembly District

Liz Coggs (D)

11th Assembly District

Jason Fields (D)

12th Assembly District

Fred Kessler (D)

13th Assembly District

David Cullen (D)

14th Assembly District

Dale Kooyenga (R)

15th Assembly District

Tony Staskunas (D)

16th Assembly District

Leon Young (D)

17th Assembly District

Barbara Toles (D)

18th Assembly District

Tamara Grigsby (D) Jon Richards (D)

1st Senate District

Frank Lasee (R)

3rd Senate District

Tim Carpenter (D)

5th Senate District

Leah Vukmir (R)

7th Senate District

Chris Larson (D)

9th Senate District

Joe Leibham (R)

11th Senate District

Neal Kedzie (R)

13th Senate District

Scott Fitzgerald (R)

15th Senate District

Tim Cullen (D)

17th Senate District

Dale Schultz (R)

19th Assembly District

19th Senate District

Mike Ellis (R)

20th Assembly District

Christine Sinicki (D)

21st Senate District

Van Wanggaard (R)

21st Assembly District

Mark Honadel (R)

23rd Senate District

Terry Moulton (R)

22nd Assembly District Sandy Pasch (D

25th Senate District

Bob Jauch (D)

23rd Assembly District

Jim Ott (R)

27th Senate District

Jon Erpenbach (D)

24th Assembly District

Dan Knodl (R)

29th Senate District

Pam Galloway (R)

25th Assembly District

Bob Ziegelbauer (I)

31st Senate District

Kathleen Vinehout (D)

26th Assembly District

Mike Endsley (R)

33rd Senate District

Rich Zipperer (R)

27th Assembly District

Steve Kestell (R)

www.tlw.org

28th Assembly District Erik Severson (R) 29th Assembly District

John Murtha (R)

30th Assembly District

Dean Knudson (R)

31st Assembly District

Stephen Nass (R)

New legislative Leaders (Left) Jeff Fitzgerald, Assembly Speaker. (Middle) Scott Fitzgerald, Senate Majority Leader. (Right) Dan Knodl, Assistant Majority Leader and former TL Washington County President.

32nd Assembly District Tyler August (R) 33rd Assembly District

Chris Kapenga (R)

34th Assembly District Dan Meyer (R) 35th Assembly District

Tom Tiffany (R)

36th Assembly District

Jeff Mursau (R)

37th Assembly District

Andy Jorgensen (D)

38th Assembly District

Joel Kleefisch (R)

74th Assembly District

Janet Bewley (D)

87th Assembly District

Mary Williams (R)

39th Assembly District

Jeff Fitzgerald (R)

75th Assembly District

Roger Rivard (R)

88th Assembly District

John Klenke (R)

40th Assembly District

Kevin Petersen (R)

76th Assembly District

Terese Berceau (D)

89th Assembly District

John Nygren (R)

41st Assembly District

Joan Ballweg (R)

77th Assembly District

Brett Hulsey (D)

90th Assembly District

Karl Van Roy (R)

42nd Assembly District

Fred Clark (D)

78th Assembly District

Mark Pocan (D)

91st Assembly District

Chris Danou (D)

43rd Assembly District

Evan Wynn (R)

Sondy Pope-Roberts (D)

Mark Radcliffe (D)

Joe Knilans (R)

79th Assembly District

92nd Assembly District

44th Assembly District 45th Assembly District

Amy Loudenbeck (R)

80th Assembly District

Janis Ringhand (D)

93rd Assembly District

Warren Petryk (R)

46th Assembly District

Gary Hebl (D)

81st Assembly District

Kelda Helen Roys (D)

94th Assembly District

Mike Huebsch (R)

47th Assembly District

Keith Ripp (R)

82nd Assembly District

Jeff Stone (R)

95th Assembly District

Jen Shilling (D)

48th Assembly District

Joe Parisi (D)

83rd Assembly District

Scott Gunderson (R)

96th Assembly District

Lee Nerison (R)

49th Assembly District

Travis Tranel (R)

84th Assembly District

Mike Kuglitsch (R)

97th Assembly District

Bill Kramer (R)

50th Assembly District

Ed Brooks (R)

85th Assembly District

Donna Seidel (D)

98th Assembly District

Paul Farrow (R)

51st Assembly District

Howard Marklein (R)

86th Assembly District

Jerry Petrowski (R)

99th Assembly District

Don Pridemore (R)

52nd Assembly District

Jeremy Thiesfeldt (R)

53rd Assembly District

Dick Spanbauer (R)

54th Assembly District

Gordon Hintz (D)

55th Assembly District

Dean Kaufert (R)

56th Assembly District

Michelle Litjens (R)

57th Assembly District Penny Bernard Schaber (D) 58th Assembly District

Pat Strachota (R)

59th Assembly District

Dan LeMahieu (R)

60th Assembly District Mark Gottlieb (R) 61st Assembly District

Bob Turner (D)

62nd Assembly District

Cory Mason (D)

63rd Assembly District

Robin Vos (R)

64th Assembly District

Peter Barca (D)

65th Assembly District

John Steinbrink (D)

66th Assembly District

S amantha Kerkman (R)

67th Assembly District

Tom Larson (R)

68th Assembly District

Kathleen Bernier (R)

69th Assembly District

Scott Suder (R)

70th Assembly District Amy Sue Vruwink (D) 71st Assembly District

Louis Molepske (D)

72nd Assembly District

Scott Krug (R)

73rd Assembly District Nick Milroy (D)

TLW Celebrating 75 years.

2010 November/December On Premise

1st & 9th District

1st and 9th District Caucus was held on Monday, September 20, 2010 at George’s Tavern, hosted by the Racine County Tavern League. Guest speakers included Beth Mulcahy from MillerCoors who spoke about their Win Wisconsin and Every Beer Pours Back programs relating to the TLW.

5th District The TLW 5th District held their pre-convention caucus at Bay Rest Resort, hosted by the Adams County Tavern League on Monday, September 27, 2010. Their was much discussion on TLW endorsed candidates for the November election. Guest speakers included Beth Mulcahy from MillerCoors.

Silver Eagle Saloon The Silver Eagle Saloon, Watertown, participated in the Anheuser-Busch National Happy Hour promotion. River City Dist of Watertown attended our celebration along with the Sr. Region Sales Manager (Houston Shively) of Anheuser-Busch Inc. The two carved eagles in the picture were purchased at Tavern League Conventions at the live auction. Thanks to the TLW for getting the word out on this promotion. Steve Hepp 2nd District Director

Racine City Tavern League The Racine City Tavern League held their monthly meeting on Monday September 27, 2010 at Pepi’s Pub & Grill. President Lou Larsen and his Officers conducted an informative meeting with plenty of discussion.

Vilas County Tavern League The Vilas County Tavern League held their annual fundraiser on Sunday, September 26, 2010 at Eagle Waters Resort in Eagle River. Over 150 TLW members and supporters turned out for this annual event. Glenn Miller and the Vilas County Tavern League are proud of what they give back to their community. Congratulations on another successful event!

On Premise 2010 November/December

www.tlw.org

Upcoming tlw events

Est. 1938

2011

Spring 2011 Conference & Trade Show April 4 - 7 , 2011 Hotel Sierra (formerly Regency Suites) 333 Main St Green Bay, WI 54301 (920) 432-4555

www.benedictrefrigeration.com mmattson@benedictrefrigeration.com

Fall 2011 Convention & Trade Show October 3 - 6, 2011 Paper Valley Hotel 333 W College Ave Appleton, WI 54911 (920) 733-8000

2012

Spring 2012 Conference & Trade Show April 2 - 5, 2012 Wyndham Milwaukee Airport Hotel and Convention Center 4747 S Howell Ave Milwaukee, WI 53207 Fall 2012 Convention & Trade Show October 21 - 25, 2012 Kalahari Resort 1305 Kalahari Drive Wisconsin Dells, WI 53965

Sysco-Baraboo has it all!

2013

Spring 2013 Conference & Trade Show April 8 - 11, 2013 Plaza Hotel & Suites & Conf. Ctr. 1202 W Clairemont Ave Eau Claire, WI 54701 Fall 2013 Convention & Trade Show October 7 - 10, 2013 Hotel Sierra 333 Main St Green Bay, WI 54301

2014

Spring 2014 Conference & Trade Show April 6 - 10, 2014 Radisson Hotel & La Crosse Center 200 Harborview Plaza La Crosse, WI 54601 Fall 2014 Convention & Trade Show October 6 - 9, 2014 Kalahari Resort 1305 Kalahari Drive Wisconsin Dells, WI 53965

TLW Celebrating 75 years.

The Works

Food, Glassware Supply & Equipment & Disposables

Aeroliners • Anti-Fatigue Mats • Appetizers Aprons • Baskets Beverage Napkins • Brats Burgers • Can Liners Cleaning Supplies Cocktail Mixes Mi • Cocktail Strainers • Coffees Coffee Creamers • Cups

Dairy Items • Dining Furniture Dinnerware • French Fries Flatware • Freezers • Fryers Frozen Fruit Purees • Garnishes Glassware • Juice & Drink Bases Glass Portion Cups • Munchie Containers Onion Rings • Pizza • Poultry • Pourers Produce • Seafood • Seasonings & Spices Snack Foods • Sodas • Stirrers • Straws • Sword & Arrow Picks • Tissue • Toothpicks • Towels Warewashing Service and so much more.

With over 12,000 choices, you’re bound to find what you need. 2010 November/December On Premise

By Kimberly Ruef, CPA

Legislative Round-Up

s I sit down to draft this article, Election Day is within sight. There is still much speculation about legislation that may or may not be drafted between now and the end of the year. Will the Bush tax cuts expire? What will happen to the estate tax? Will AMT (Alternative Minimum Tax) be “fixed” again? Although much is still to be decided, there have been some changes that small business owners will need to be aware of. Small Business (H.R. 5297)

Lending

Funding

Act

President Obama signed this bill into law in September 2010. The legislation included provisions on cell phones and information reporting penalties. Internal Revenue Code Section 132 allows an employee to exclude from gross income the business use of an employer-provided cell phone as a working condition fringe benefit. Because cell phones were considered “listed property,” strict substantiation requirements were in place, and an employee was to be taxed on any personal use. The new legislation eliminates the strict substantiation requirement by removing cell phones from the definition of listed property retroactive to taxable years beginning after December 31, 2009. In addition, the legislation increased penalties that can be assessed for not filing a correct information return (the most popular of which is Form 1099-Misc). For returns corrected within 30 days of the due date, the penalty is increased from $15 per return (maximum of $75,000 per year; $25,000 for small businesses) to $30 per return (maximum of $250,000 per year; $75,000 for small businesses). If the return is corrected later than 30 days after the due date, but before August 1, the penalty is increased from $30 per return ($150,000/$50,000 maximum annual penalty) to $60 per return 46

On Premise 2010 November/December

($500,000/$200,000 maximum annual penalty). For returns corrected after August 1, the penalty will be $100 per return (up from $50) subject to a maximum penalty of $1,500,000 per year ($500,000 for small businesses). Previously, this annual maximum was $250,000 ($100,000 for small businesses). If the failure to file a correct information return is due to intentional disregard, the penalty is being increased from $100 per return (or 10% of the amount required to be reported, whichever is higher) to $250 per return. There is no maximum penalty in these cases. A small business is defined as a business whose average annual gross receipts for the most recent three years are $5 million or less. Coupled with the increased reporting requirements included in the Healthcare Reform legislation, the risk and potential magnitude of penalties is greater than ever before. (Beginning with 2011 information returns, there is no longer an exemption for payments to corporate vendors; even corporations must be issued 1099’s). Consider starting to collect the information required for these returns now. You can use IRS Form W-9, which can be obtained on the IRS’ website at www.irs.gov.

Withholding Taxes Likely to Increase in 2011

• The 10% bracket would disappear (the lowest bracket would be 15%) • Fewer joint filers and qualified surviving spouses would qualify for the 15% tax bracket • The top four brackets would rise from 25%, 28%, 33% and 35% to 28%, 31%, 36% and 39.6% The American Recovery and Reinvestment Act of 2009 included a provision for a refundable “Making Work Pay” credit to taxpayers below a certain income tax level on their 2009 and 2010 tax returns. Employees have been receiving this credit incrementally throughout the year through a reduction of the amount withheld from their paychecks. The credit expires after the 2010 year, and withholding tables will once again need to be adjusted. Undoubtedly, there are more changes to come before the end of the year. We’ll try to make sure you’re well-informed and ahead of those changes. Kimberly Ruef, CPA is a partner with Wegner LLP, CPAs & Consultants with offices in Madison, Pewaukee, and Baraboo. She has been providing accounting and tax services to businesses and business owners for over 20 years. This article is not intended to give you complete tax advice, but a general review of the subject matter. Phone: (608) 274-4020 Email: kim.ruef@wegnercpas.com

Unless Congress acts, the provision in the Economic Growth and Tax Relief Reconciliation Act of 2001 that provided for lower income tax rates will no longer be in effect beginning in 2011. Income tax brackets would change as follows:

www.tlw.org

Special Club Membership As of November 15, 2010

Platinum

Club Members Manitowoc County Tavern League

Outagamie County Tavern League

Oshkosh City Tavern League

Portage County

Size

made in USA

matters! That’s why our 3-ball pour spout got bigger.

Tavern League

Washington County Tavern League

Waushara County Tavern League

TLW 3RD DISTRICT TLW 5TH DISTRICT TLW 7TH DISTRICT TLW 8TH DISTRICT

Gold

Club Members Door County Tavern League

Forest County Tavern League

Oconto County Tavern League

Our new heavy-cork spout, with bigger fins on the stem, fits large bottle openings like those on 1.75 liter bottles. Now you can purchase your liquor in costsaving large bottle sizes and still measure your shots with the 3-ball spouts. Heavy-cork spouts also fit premium brands with large openings like Patron and Cabo Wabo — a real plus since these are the brands you really need to measure. Precision Pour ® 3-Ball Liquor Pour spouts, now with heavy corks

When it comes to your profits, bigger is always better.

Annual Membership Levels Platinum - $1,000 Annual Membership Level Gold - $500 Annual Membership Level Silver - $250 Annual Membership Level For more information on becoming a Special Club Member, call the TLW office at (800) 445-9221

TLW Celebrating 75 years.

The only pour spout featuring patented 3-ball technology. Available in a wide variety of styles, colors & shot sizes.

Precision Pour Spouts now on

www.precisionpours.com 1.800.549.4491

2010 November/December On Premise

The ionator EXP™ with Activeion cleaning technology inside is a simple, smart technology that converts tap water into ionized water—a dirt-removing, bacteria-killing agent that eliminates the need for general-purpose cleaning chemicals. It is an on-demand, on-the-go cleaner that works as well as, or better than, traditional methods. With just a faucet and the ionator EXP, anyone can have a virtually endless supply of cleaner—with little-to-no ongoing cost. And, the ionator EXP is also one of the only products in the world that does not require a chemical-related health warning label. For decades, a form of the technology powering the ionator EXP has been used in special labs and large machines costing thousands of dollars. Activeion Cleaning Solutions has simply adapted that technology specifically for on-demand cleaning, miniaturized it, and made it affordable for everyone, everywhere. With just a faucet and the ionator EXP, professionals and consumers have a virtually endless supply of cleaner — with little-to-no ongoing cost. The ionator EXP kills more than 99.9% of harmful germs when used as directed. Activeion strives to protect the health and safety of all people, and foster a more sustainable world, by creating revolutionary, chemical-free cleaning and antimicrobial technologies for everyday use. The ionator EXP™ is available for purchase through Benedict Refrigeration Service, Inc. Est. 1938

Mike Mattson • 1003 Harlem Street • Altoona, WI 54720 800-944-3604 • 715-834-3191 • www.benedictrefrigeration.com

www.benedictrefrigeration.com mmattson@benedictrefrigeration.com

CORPORATE SPONSOR KNOWN & TRUSTED BY TLW MEMBERS SINCE 1999

in PARTNERSHIP with TLW presents:

PROCESSING with a PURPOSE Visit our Showroom: 1600 S. Main Street,

TLW MEMBERS EXCLUSIVE BENEFIT PROVIDER

To obtain consideration for your free new products listing, please contact Heidi at Slack Attack Communications at 608-222-7630 or heidi@slackattack.com.

GLASS WASHERS / UNDER COUNTER DISHWASHERS FLEXIBLE SERVICE AND PURCHASE PLANS AVAILABLE

Oshkosh, WI 54902

Terminal with Printer

Serving Success POS

“I switched from a large national provider to Cornerstone 3 years ago and have been saving money ever since. I own & operate a bar/restaurant in southwest Wisconsin. In my small operation I’ve been able to save over $100 per month in fees and finance charges. My rates are still the same today as they were when they quoted me 3 years ago. Their service and support is also far superior to what I had before. How nice it is to have someone on the phone that I can understand when I call with a question. Thank You Cornerstone” Kevin “Cujo” Timmerman, Doolittle’s Pub & Eatery (Lancaster, WI)

Casio Registers

Checks Terminal

888-878-2615 • www.cornerstoneps.net 48

On Premise 2010 November/December

www.tlw.org

Great Lakes Amusement CHERRY MASTER – VIDEO POKER NEW LCD SLIM DESIGNS COIN PUSHERS – REPLACEMENT PARTS

WE CARRY ALL THE NEWEST GAMES Green Bay, WI • 877-354-7544 www.glastore.com

* Plus shipping & handling.

Buy a 75 Anniversary Hardbound Membership Directory Today! th

The TLW is having 400 copies of the Membership Directory Hardbound for Members to purchase. This hardbound book will serve as a great memory of the the TLW’s 75th Anniversary. The TLW is very proud of its Membership and the support shown for the Association in this historic 75th year! ….and that support is very visible in the Membership Directory!

For one Hardbound Membership Directory. Please call the TLW office to purchase yours today! Ask a TLW Director to see a sample!

Advertiser INDEX American/Kennedy-Hahn Contract Sales Division....................................................................25 Anheuser-Busch, Inc.....................................................................................................................35 Benedict Refrigeration Service, Inc............................................................................................45 Bussey Dishwasher Service..........................................................................................................48 Cash Depot.....................................................................................................................................30 Cornerstone Processing Solutions...............................................................................................48 Crown Royal Black (Diageo)........................................................................................................29 Disher Insurance Service.............................................................................................................30 Don Julio (Diageo).......................................................................................................................8,9 Edge One, Inc................................................................................................................................36 Great Lakes Amusement..............................................................................................................50 Ketel One (Diageo).......................................................................................................................41 Legend Larry’s...............................................................................................................................43 Magnuson Industries, Inc.............................................................................................................45 MillerCoors.............................................................................................................................49, BC Newton Manufacturing Company ...............................................................................................50 Precision Pours, Inc......................................................................................................................47 Sanimax..........................................................................................................................................30 Society Insurance....................................................................................................................... IFC Sysco Food Services of Baraboo, Inc...........................................................................................45 Testech, Ltd...................................................................................................................................39 Tres Leches (Western Spirits Beverage Co.)..............................................................................21 Wisconsin Souvenir Milkcaps.......................................................................................................50 Wisconsin Wine & Spirit Institute............................................................................................ IBC

On Premise 2010 November/December

Great Lakes Amusement

PLATINUM TOUCH II 30 GAME TOUCH SCREEN Green Bay, WI • 877-354-7544 www.glastore.com

Promotional Products 1000’S OF ITEMS FOR YOUR ADVERTISING PENS • CALENDARS • MAGNETS • KEY TAGS CAPS • SHIRTS • BAR TOKENS: WOOD & PLASTIC

Newton Mfg. Rep. – Jim Flynn Janesville 608-758-3470 or Harshaw 715-282-7281 Email: jimsspecialties@yahoo.com Website: www.newtonmfg.com/jimflynn STATEMENT OF OWNERSHIP MANAGEMENT AND CIRCULATION Statement of Ownership, Management and Circulation required by Title 39, United States Code 3685. Publication Title: On Premise. Publication number: 1051-4562. Filing Date: October 1, 2010. Frequency: bi-monthly. Number of issues published annually: six. Annual subscription price: member, $10.00, which is included in dues; non-members, $15.00. Mailing address of office of publication: Tavern League of Wisconsin, 2817 Fish Hatchery Rd., Fitchburg, WI 53713. Mailing address of general business offices: same. Name and mailing address of publisher: Kelly Wolf, Slack Attack Communications, 5113 Monona Drive, Madison, WI 53716. Name and mailing address of editor: Slack Attack Communications, 5113 Monona Dr., Madison, WI 53716. Name and address of Managing Editor: Kelly Wolf. Owner: Tavern League of Wisconsin, 2817 Fish Hatchery Rd., Fitchburg, WI 53713. Known bondholders: none. Total number of copies (net press run): 5,708 average last 12 months; 5,872 last issue (September/October 2010). Paid circulation-mail subscriptions: 5,342 average last 12 months; 5,335 last issue. Total paid circulation: 5,342 average last 12 months; 5,335 last issue. Free distribution by mail: 0 average last 12 months; 0 last issue. Free distribution outside the mail: 333 average last 12 months; 500 last issue. Total free distribution: 333 average last 12 months; 500 last issue. Total distribution: 5,675 average last 12 months; 5,835 last issue. Office use: 33 average last 12 months; 37 last issue. Returns from news agents: none. Total: 5,708 average last 12 months; 5,872 last issue. Percent paid or requested circulation: 94.13% average last 12 months; 91.43% last issue. I certify that the statements made by me are correct and complete. Signed: Kelly Wolf, Publisher. www.tlw.org

Join Us Out Here November through December to share the inviting toasted malt flavor of Leinenkugel’s Fireside Nut Brown®. With its maple aroma, warm chestnut color, hazelnut top notes and perfectly balanced English malt character, Leinie’s Fireside Nut Brown is far more comfortable to enjoy than most traditional English Nut Browns and holiday beers. ™

Join us at leinie.com.