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SEPT/OCT 2011 VOLUME 29, NO. 5

In this issue: Fall Convention

F E AT U R E S 24 Staying Plugged In Whether we like it or not, in today’s world, technology matters. Web Information you can use.

28 Health Care Reform Patient Protection and Affordable Care Act

LEAGUE SPOTLIGHT 30 Outagamie County Tavern League COUNTY

League Profile

32 Historic Hotel Pub

COV ER S TORY

34 Haven for Hope

TLW Fall Convention

Business Spotlight Charity Spotlight

76TH ANNUAL

Come Together —“The Industry Unites” October 3–6, 2011 • Appleton, WI 12 13 14 15 17 18 21 23

SOCIAL NETWORK

www.tlw.org

facebook.com

Schedule of Events Keynote and Candidates Seminars and Resolutions Hotel & Registration Form Entertainment & Host Exhibitor List Member of the Year Form Auction Form

twitter.com/TavernLeague

D E PA R T M E N T 4 5 8 36 38

PRESIDENT’S PERSPECTIVE CORPORATE SPONSORS FRONT RAIL CORPORATE SPOTLIGHT FEATURED AFFILIATES

Tavern League of Wisconsin

40 43 44 46 50

NEW MEMBERS AFFILIATE MEMBERS LOCAL LEAGUE UPDATES ACCOUNTING HELP ADVERTISER INDEX

2011 September/October On Premise

PRESIDENT’S

PERSPECTIVE

LOCAL LEAGUE Membership Momentum

CORPORATE

A LEAGUE

s the summer of 2011 rolls on many of our members will be receiving their annual dues renewal. Pete Madland and I, along with the membership committee, have been paying very close attention to our numbers.

AFFILIATE

Dan Taivalkoski and the committee continue to do a great job with ways to attract new members. However, they cannot do it without the ongoing help and support of the local league and its members. It’s time to put membership back on the front burner. We are asking all leagues to officially form a membership committee and designate a chair. That’s the easy part; the hard part will be actually organizing a date and making the

UPDATES

By Robert Swearingen TLW President

SPONSORS

Support those who

LEAGUE

support our association

PROFILE

Platinum Sponsors $50,000+ per yEAr

AFFILIATE

MEMBERS

ACCOUNTING

HELP

Gold Sponsors $25,000+ per year

CORPORATE FRONT

SPOTLIGHT

RAIL

Anheuser-Busch

Silver Sponsors $10,000+ per year

LEGISLATIVE

NOTES

Bronze Sponsors $5,000+ per year

FEATURED CHARITY BUSINESS

AFFILIATES SPOTLIGHT SPOTLIGHT Wisconsin Amusement & Music Operators, Inc.

Make sure and thank these groups for their support, and encourage others not on the list to participate. Any business interested in joining should call the TLW office (608-270-8591) for our brochure that lists the benefits of the different categories. Remember “Support those who support us.”

Tavern League of Wisconsin

2011 September/October On Premise

President: Rob Swearingen Senior Vice President: Barb Mercer Secretary: Sue Bonte Lee Treasurer: Tom Dahlen Southern Zone Vice Presidents: Chris Marsicano, Jim Pickett Eastern Zone Vice Presidents: Gene Loose, Dale VandenLangenberg Central Zone Vice Presidents: Lori Frommgen, Robert “Bubba” Sprenger Northern Zone Vice Presidents: Dan Corbin, Pete Olson

Editor: Pete Madland, Executive Director Tavern League of Wisconsin Publisher: Barbara Slack Slack Attack Communications Advertising Sales: Heidi Koch Slack Attack Communications heidi@slackattack.com Art Director: Ann Christianson Slack Attack Communications Contributing Writers: Pete Madland, Kimberly Ruef, Rob Swearingen, Scott Stenger, Amanda Wegner, Kelly Slack Wolf Printed By: Reindl Printing, Inc. Merrill,Wisconsin On Premise (ISSN #1051-4562) is a bi-monthly publication of the Tavern League of Wisconsin, Inc., 2817 Fish Hatchery Road, Fitchburg, WI 53713, phone: (800) 445-9221. Published by Slack Attack Communications, 5113 Monona Drive, Madison,WI 53716, phone: (608) 222-7630. Printing is by Reindl Printing, Inc., Merrill,WI 54452. For advertising information, contact Slack Attack Communications. Subscriptions included in TLW membership dues; non-member subscriptions: $15 per year. Address corrections should be sent to the Tavern League of Wisconsin Ofﬁce, 2817 Fish Hatchery Rd., Fitchburg, WI 53713-5005. Second class postage paid at Madison, WI and other additional ofﬁces. © Copyright 2011 by the Tavern League of Wisconsin, Inc. Permission to reprint must be secured in advance of publication and credit given to author and On Premise

On Premise 2011 September/October

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2011 September/October On Premise

FRONT

RAIL

LEGISLATIVE Leaders — Listen Up!

FEATURED

n association’s strength is closely tied to the strength of its leaders; the TLW is no exception. Time and time again we ask and expect our local league leaders to step up to the plate, and time and time again they do. Now is another one of those times. The membership numbers for our association are slipping and we have to do something about it.

CHARITY

The decline in membership is somewhat understandable given the circumstances in our industry. While I understand membership is in decline, I certainly do not have to accept it, neither do you.

BUSINESS

As a league leader (and a league), you have a choice. You can make excuses for the declining numbers and say “That’s just the way it is and let’s move on”, or you can do something about it. One choice is easy; the other involves planning, effort, and resolve. The choice is yours. Now, more than ever, our leaders must lead. In doing so, we must stay positive and avoid falling into the trap of negativity. True, currently things are not going our way. The economy remains slow and, for most of us, business is down. As a leader we must remain focused on the good our league does and how to keep it strong. This is crucial when talking to members and non-members alike. To keep our membership strong we must both retain current members and recruit new ones. Too often we focus on recruitment rather than retainment. Retainment begins at the monthly meeting. It begins with you, the leaders, creating a positive environment. Studies suggest that 90% of what we communicate is through our body language and tone of voice while only 10% is through the words that we speak. What does your body language say? Do you emit energy or drudgery? Do you look forward to your monthly meeting or dread it? If you do the latter, trust me, it will show and that negativity will infect all in the room. Our monthly meetings are one of the best incentives we have to gain and retain 8

On Premise 2011 September/October

NOTES

By Pete Madland TLW Executive Director

AFFILIATES SPOTLIGHT

members, but not if the meetings are painful for all involved.

It’s all about attitude! Greet everyone as they walk in! Shake their hand! Tell them it’s great to see them! Remind members at each meeting why we exist. When was the last time you read our Mission Statement? Why not hand it out and read it at every meeting? Along with the flag, display our metal sign at your meeting. Remind members who the TLW is and what we do. Emphasize the good we do. Believe me, when

your goals realistic, a 10% or 20% increase is reasonable. Do not pre-judge anyone. Over the years I have signed up many new members that people have said “No way”. Remember to “kill them with kindness”. Do not be confrontational, instead be understanding and empathetic.

SPOTLIGHT

So let’s get to work. The office has a list of all of the licensees in your county. Have a discussion at your next meeting to develop a strategy to increase membership and follow through. Membership discussions should take place at each

“Have a discussion at your next meeting to develop a strategy to increase membership and follow through.”

you portray a positive attitude, it will catch on. Retaining members and getting things done will come much easier. There is much more to retaining membership, but being positive and running a successful monthly meeting is a start.

meeting until your goal has been reached. It is a tough task, but none is more important, as the health and strength of our association depends on you, our local leaders, doing your job. Make the commitment and get it done.

While retaining members is important, recruiting new members is vital. We cannot stagnate. You may be thinking that signing up members is impossible right now because of what is going on in our industry. I will tell you that you are absolutely wrong! Several counties have completed recruiting drives over the last couple of months with great success. Set a goal and work until you achieve it. Make www.tlw.org

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2011 September/October On Premise

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On Premise 2011 September/October

www.tlw.org

Schedule of Events . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Keynote â&#x20AC;˘ Candidates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Seminars â&#x20AC;˘ Resolutions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Registration and Hotels. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Entertainment. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Host . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Exhibitor List . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 - 20 Member of the Year Nomination Form. . . . . . . . . . . . . . . . . . . . . 21 Auction Form. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23

Schedule of Events MONDAY, OCTOBER 3, 2011 9:00 AM to 5:00 PM TLW Board of Directors Meeting – Evergreen Room 9:00 AM to 4:00 PM Food Service Sanitation Courses & Exam – Oaktag Room (Class Registration is open to members and non-members) 12:00 PM to 1:00 PM Board Lunch – Aspen Room 3:00 PM to 6:00 PM Registration – Lawrence Room 8:00 PM to 1:00 AM Outagamie County League Welcome Party Location: Waverly Beach Band: Vic Ferrari

TUESDAY, OCTOBER 4, 2011 8:30 AM to 5:00 PM Registration & $2 Bill Exchange – Lawrence Room 8:45 AM to 9:15 AM Audit Committee – Bond Room 8:45 AM to 9:15 AM Rules Committee – Crown Room 8:45 AM to 9:15 AM Resolutions Committee – Parchment Room 9:15 AM to 12:00 PM General Session – Empire Room • Attendance Drawing • Host League Intro – Dale VandenLangenberg, Eastern Zone VP • Opening Ceremony – Outagamie County President – Brad Schinke • Sr. Vice President Report – Barb Mercer • President’s Report – Rob Swearingen • Secretary’s Report – Sue Bonte Lee • Treasurer’s Report – Tom Dahlen • Keynote Speaker – Rick Berman • Executive Directors Report – Pete Madland • Member of the Year Award • Attendance Drawing • First-Timers Orientation 12:00 PM to 5:00 PM Tradeshow – Grand Ballroom Speed Pool Tournament Contest for TIPAC

12:00 PM to 4:00 PM Silent Auction – Linden Room 1:00 PM to 2:00 PM Seminar – Preventing Loss and Promoting Profit Behind the Bar – Oaktag/Parchment Presented by: Wayne Roth 3:00 PM to 4:00 PM Seminar – What’s in the Numbers – Oaktag/Parchment Presented by: Kim K. Ruef 8:00 PM to 1:00 AM Cocktail Party & Costume Contest – Empire Room Theme: “Come Together” The Industry Unites Costume: Beatles, 60’s Band: String Benders Band Sponsored by: BMI 9:00 PM to 10:00 PM Live Auction – Empire Room

WEDNESDAY, OCTOBER 5, 2011 9:00 AM to 5:00 PM Registration & $2 Bill Exchange – Lawrence Room 9:30 AM to 11:00 AM General Business Meeting – Empire Room • Attendance Drawing • ABL Report – Bob Sprenger • Fisher House Presentation • Legislative Report – Scott Stenger • Good and Welfare • Attendance Drawing 9:00 AM to 2:15 PM Silent Auction – Linden Room 11:45 AM to 12:15 PM SafeRide Meeting – Empire Room 11:00 AM to 3:00 PM Tradeshow – Grand Ballroom 1:00 PM to 1:30 PM TLW Winter Get-Away Presentation – Oaktag/Parchment 2:00 PM to 2:45 PM Vendors Drawings (Attendees must be present to win) – Tradeshow Area 2:45 PM to 3:00 PM Exhibitor Booth Drawing (Exhibitor must be present to win) – Tradeshow Area

3:00 PM to 4:00 PM District Caucuses: 1st & 9th District – Ebony 6th District – Cortland 2nd District – McIntosh 8th District – Crimson 4:00 PM to 5:00 PM District Caucuses: 3rd District – Ebony 4th District – Cortland 5th District – McIntosh 7th District – Crimson 5:00 PM to 6:30 PM President’s TIPAC Reception – Either Pool or Courtyard Event & Entertainment sponsored by Precision Pours

THURSDAY, OCTOBER 6, 2011 8:00 AM to 9:00 AM Voting – Delegates Only – Oaktag 9:30 AM to 12:00 PM General Business Session – Empire Room • Attendance Drawing • New Charity Report/CORE – Joyce Bartelt • Audit Committee Report • Rules Committee Report • Steve Hartman – Entertainment • Swearing in of Officers • President’s Closing Remarks • Host League Drawing • Membership Recruitment Drawing • Tradeshow Buyers Raffle • Announcement of Raffle Drawing • Good & Welfare • DVD Presentation • Attendance Drawing 12:00 PM Outagamie County President’s Reception – Brad Schinke Kamps Bar 303 Williams St Combined Locks, WI 54113-1053 Note: Times and events are subject to change without notice.

Keynote Keynote Title: The Dinosaurs Never See It Coming.

Too often business leaders fail to insure against strategic risks in the policy area. The fact that alcohol cannot be easily marketed to encourage people to use the product shows how its use has been marginalized and risks further erosion. The business community can reverse these negative product impressions but it is an extremely difficult undertaking and made more difficult as producers, wholesalers and retailers do not have an agreed on strategic plan to protect social drinking. There is a solution but it will never be implemented until there is agreement that there is a problem.

Keynote Speaker: Rick B. Berman

Richard Berman is the President of Berman and Company, a Washington, D.C.-based public affairs firm specializing in strategic research, communications and creative advertising. Berman and Company also manages the American Beverage Institute (ABI), a Washington D.C. restaurant trade association that protects the on-premise dining experience and defends the right to drink moderately and responsibly prior to driving. The ABI is frequently featured in the national media, exposing and vigorously countering the campaigns of modern-day prohibitionists who seek to target responsible adults in an effort to criminalize moderate social drinking. Company spokespeople regularly appear on television and radio programs and place Opinion-Editorials in over 100 newspapers every year. Rick and his firm have been featured in a variety of media outlets including CNN, 60 Minutes, The Colbert Report, Rachel Maddow, The Chicago Tribune, The New York Times, The Washington Post and on the Opinion Pages of many leading newspapers. Berman and Company takes a creative approach to advertising and is frequently honored for its unique style. Since 2009, the company has received 68 national awards for its work in issue advocacy advertising, media, crisis communications and graphic design. Prior to founding Berman and Company in 1987, Rick was employed as Executive Vice President for the Pillsbury Restaurant Group, Labor Attorney for Bethlehem Steel and The Dana Corporation, as well as Director of Labor Law for the U.S. Chamber of Commerce.   A native of New York City, Berman is a graduate of Transylvania College in Lexington, Kentucky, and earned his Juris Doctorate from the law school at the College of William and Mary in Williamsburg, Virginia. He is admitted to practice law in Virginia and the District of Columbia.

Candidates Nominating Committee Report:

The following members have been nominated for the office and term noted. President. . . . . . . . . . . . . 2 yr . . . . . . . . . . Rob Swearingen

Senior VP. . . . . . . . . 2 yr. . . . . . . . . Nominations Still Open

Secretary. . . . . . . . . . . . . Treasurer . . . . . . . . . . . . . Southern Zone VP:. . . . . . Southern Zone VP:. . . . . . Eastern Zone VP:. . . . . . . Central Zone VP:. . . . . . . . Central Zone VP:. . . . . . . . Northern Zone VP: . . . . . . 1st District Director:. . . . . 2nd District Director:. . . . . 2nd District Director:. . . . . 3rd District Director:. . . . .

3rd District Director:. . . . . 4th District Director:. . . . . 5th District Director:. . . . . 5th District Director:. . . . . 6th District Director:. . . . . 6th District Director:. . . . . 7th District Director:. . . . . 7th District Director:. . . . . 8th District Director:. . . . . 8th District Director:. . . . . 9th District Director:. . . . .

2 yr . . . . . . . . . . . . Sue Bonte Lee 2 yr . . . . . . . . . . . . . . Tom Dahlen 2 yr . . . . . . . . . . . Chris Marsicano 1 yr . . . . . . . . . . . . . . . Jim Pickett 1 yr . . . . Dale VandenLangenberg 2 yr . . . . . . . . . . Robert Sprenger 1 yr . . . . . . . . . . . . Lori Frommgen 1 yr . . . . . . . . . . . . . . Dan Corbin 2 yr . . . . . . . . . . Dennis Salverson 2 yr . . . Terrie Boehnen, Dick Story 1 yr . . . . . . . . . . . . . . Steve Hepp 2 yr . . . . . . . . . . . . . . . Tuna Frisch

1 yr . . . . . . . . . . . . . Todd Giraud 2 yr . . . . . . . . . . . . Jim Klabechek 2 yr . . . . . . . . . . . . . . . Ray Bruch 1 yr . . Tom Dorsey, Harlon Wright 2 yr . . . . . . . . Judy Vandenhouten 1 yr . . . . . . . . . . . . . Terry Harvath 2 yr . . . . . . . . . . . . Sally Jo Birtzer 1 yr . . . . . . . . . . Rob Summerfield 2 yr . . . . . . . . . . . . . . . Erin Farrar 1 yr . . . . Jim Seliger, Paul Werner 2 yr . . . . . . . . . . . . Robert Grosch

Seminars • Resolutions Seminar - Tuesday, 1 – 2 pm Preventing Loss and Promoting Profit Behind the Bar

At a time when it is difficult to increase sales we have to look at other means to help our bottom line. Fine tuning your business is a major step in increasing your profit; and that is the focus of Wayne Roth’s seminar. Draft beer profitability, the real cost of missing liquor and cost controls are a few of the topics Wayne will cover. This will be an informative and important session that will give you tips on how to increase profitability behind the bar from a person who makes a living helping people increase bar profits. This is a seminar you cannot afford to miss.

Wayne Roth

Wayne Roth has over 30 years of experience in the hospitality industry. With humble beginnings as a bartender at the Side Track Bar in tiny Mt. Zion, Wisconsin, to Director of Food & Beverage at The Sheraton Music City Hotel in Nashville, TN, Wayne learned the strategies for maximizing beverage profits by controlling alcohol shrinkage, evaluating pour costs and the standardization of comp policies, ordering and recipe standards. In 2001 he moved back to Wisconsin and joined a leading franchise consulting company. For the past 11 years he has worked to enhance beverage profits with bar owners across the state. Wayne is the Regional Franchisor for the state of Wisconsin and can draw from the depth of knowledge that the hundreds of beverage franchise consultants operating in over 20 countries provide. Preventing loss and promoting profit behind the bar is more important now than ever before.

Seminar - Tuesday, 3 – 4 pm What’s in the Numbers

Being in business is a numbers game and in these trying times, it is more important than ever to make certain your numbers are correct. Kim Ruef of Wegner CPA’s will be conducting this seminar to talk numbers. What should my food costs be? Bar costs? Labor costs? What are the industry standards? Too many of us price our product solely on what the competition charges; despite the fact your overhead may be much greater. Knowing what to charge to insure a proper profit is paramount to maintaining a successful business. Learn how to figure out profit margins that will help keep you in business and help your bottom line. In today’s environment we need to sharpen our business senses and Kim’s insight will help.

Kimberly K. Ruef, CPA Partner

Kimberly Ruef has been practicing public accounting in the Madison area since 1989. She joined Wegner LLP in 1995. Kim specializes in providing accounting, tax and management advisory services for small businesses, partnerships, corporations and tax exempt organizations. These services include: • Corporate, partnership and individual tax return preparation • Design and implementation of accounting systems • Tax planning for individuals and corporations • Annual compilation and review engagements • Sales and use tax considerations • Creating financial projections and budgets • Payroll and personal property tax compliance Kim is a member of the American Institute of Certified Public Accountants, the Wisconsin Institute of Certified Public Accountants and is licensed to practice in the state of Wisconsin. Kim is on the board of directors for the Wisconsin Coalition Against Sexual Assault, has served on the boards of NAWBO and BNI as treasurer, as well as several other boards. Kim is the partner in charge of the Wegner Payroll Group, and is the head of Wegner CPAs Restaurant Niche. Kim received her BBA in accounting from the University of Wisconsin - Whitewater.

Proposed By-Law Changes for 2011 Fall Convention Article I Section 8 A 9. (A) add “or Fall Convention” (B) add “or Spring Conference” 9. (A) Nominations for Directors and Officers shall be made at the Spring Conference or Fall Convention, and except for the circumstances itemized in Sub (B), no further nominations shall be made or accepted. (B) In the event of the death of a candidate, or if for any other reason a candidate is unable or unwilling to stand for election and there is no other candidate for the position a caucus of the district or districts involved shall be held in the district’s designated seating area immediately following adjournment of the general business session on the first day of the Fall Convention or Spring Conference for the purpose of nominating candidates for the position. Article I Section 8 B 1. change to “Fall Convention” 10. change to “Fall Convention” 1. Caucuses of the delegates for the purpose of nominating candidates for Directors for each district and Zone Vice Presidents for each Zone area shall be held on the second day of the Spring Conference Fall Convention. 10. In the event that there is no contest for Directors or Officers following the report of the nominations at the Spring Conference Fall Convention, a motion may be made that the rules be suspended, and the Secretary instructed to cast a unanimous ballot for the election of the sole nominee for Director or Officer whose term shall begin at the regular time for taking office. Article I Section 8 C 2. change to “Fall Convention” 3. delete “and directors” 2. Any member in good standing under Section 1A may submit the name of any other qualified member for any office of this association, from the floor during the general business session meeting on the second day of the Spring Conference Fall Convention at the time specified on the agenda thereof. Nominations for Zone Vice President or Director in addition to those made in nominating caucuses, as provided in paragraph B. 6., above, may only be made by a member of the respective Zone or District. 3. Nominations of Officers shall be conducted by the Chair of the Nominating Committee. Said committee shall record the names of persons nominated for each office, verify their qualifications and consent, and report to the general membership the names of qualified nominees for Officers and Directors prior to the close of the Spring Conference. Article I Section 8 D 10. after Annual Convention add “or Spring Conference” 10. There shall be no absentee ballot voting and all delegates shall present themselves personally at the polls on Thursday morning of the Annual Convention or Spring Conference and all those not so presenting themselves during the polling hours shall be barred from voting. Article II. Section I A Paragraph 3 change Fall Convention to “Spring Conference” after (At the following) and (after at the close of the) For any Zone, if the Districts involved have a combined total of 1,000 or more members they would be allowed another Vice President from a different District within that Zone. This would be a one-year term based on the membership paid in the second quarter of the current business year and the paid membership of the 4th quarter of the preceding year. At the following Fall Convention Spring Conference the one year Vice President would be elected by the members from the District(s) that do not have the two year Vice President (i.e. members from the District with the two year Vice President would not participate in the election.) In alternate years where both Vice President terms expire at the same time, the voting delegates from the District(s) whose candidate did not win the two-year term would caucus on Thursday afternoon at the close of the Fall Convention Spring Conference to elect the other Zone Vice President for the one-year term. Article IV. General Officers Section 1 Elections Add paragraph: B. All Directors and Zone Vice Presidents will be elected at the Spring Conference. The offices of Senior Vice President, State Secretary and State Treasurer will be elected on even numbered years. The office of State President will be elected on odd numbered years. C. All currently elected Directors and Zone Vice Presidents terms will be extended to the Spring Conference following the year of their normal terms expiration. The office of Senior Vice President, State Secretary and Treasurer (elected Fall of 2011) will be extended one year. By-Law to sunset fall of 2014.

APPLETON, WI

41 41 125

Radisson Paper Valley 333 College Ave.

HOTEL: RadissanPaper Valley Hotel 333 W College Ave Appleton, WI 54911 (800) 333-3333 (920) 733-8000

RATE: 107 single $ 128 double 3-night minimum Cut off date 9/14

DISTANCE Host

Days Inn Appleton 210 Westhill Blvd Appleton, WI 54914 (920) 733-5551

Copperleaf Boutique Hotel 300 W College Ave Appleton, WI 54911 (920) 749-0303

S. Oneida St.

Hotel: 10 10

55 single 59 double

441

3 miles

114

119.99 Copper King $ 139.99 Silver Whirlpool 2-Room Suite

Across the street

Lake Winnebago

To make your reservations, please call the hotel and request a reservation in the Tavern League of Wisconsin block to get the special rates. The rates do not include tax. For alternative housing, call the TLW office.

Name ______________________________________________ Spouse/Guest Name _______________________________________________ Signature(s) ________________________________________________ / _______________________________________________________ Business Name _______________________________________________________________________________________________________ Mailing Address ______________________________________________________________________________________________________ City/State/Zip ________________________________________________________________________________________________________ Business Phone __________________________________________ Home Phone _________________________________________________ Local League _______________________________________________________________________________________________

This is my first convention

I am a new Member

REGISTRATION FEES (per person) Must be postmarked by 9/16/11. Full Registration

MEMBER

NON-MEMBER

Registration One Day

$0 Member: $30 Non-Member: $35 . . . . . . . . . . . . __ x $30 + __ x $35 = ________ circle one . . . Tuesday or Wednesday

$0 Member: $60 Non-Member: $80 . . . . . . . . . . . . __ x $60 + __ x $80 = ________ $0 TOTAL FEES = ________

I would like to contribute $5.00 of this registration fee to: (please check one only)

Tavern Industry Political Action Committee

CORE - Children of Restaurant Employees

Total Amount Due $ ______________________________________

TOTAL

Member: $50 Non-Member: $70 . . . . . . . . . . . . __ x $50 + __ x $70 = ________

Postmarked AFTER 09/16/2011

METHOD OF PAYMENT

Wisconsin Tavern League Foundation

Check # _______

Card # ____________________________Exp. Date ____________ Cardholder Name ________________________________________ Signature ______________________________________________ Cardholder Address ______________________________________ City/State/Zip____________________________________________ Please complete and mail this form with payment to: TLW, 2817 Fish Hatchery Rd., Fitchburg, WI 53713-5005

Entertainment Monday, 8pm Welcome Party Waverly Beach

Vic Ferrari is one of the Midwest’s hottest rock and roll show bands. With a non-stop, high-energy performance that ranges from blues, to rock, to country you can be assured a good time for all ages. Vic Ferrari has performed in over 12 different countries and toured most of the United States, with shows ranging from national rock festivals to small private corporate events as well as weddings. No matter where you go to see this band you will be guaranteed to be out of your seat and dancing within minutes of arriving.

Tuesday, 8pm Empire Room

String Benders The quartet from the Fox River Valley in Wisconsin is made up of drums, bass and two acoustic guitars, all played by talented, seasoned musicians. The group has achieved an identity of its own, performing classics as well as many original songs.

Thursday, 9:30am General Business Session Steve Hartman used to sell fire trucks for a living. Now he is a stand up comedian. His high school guidance counselor didn’t even tell him those were options. She said he’d have a successful career as an underachiever. She couldn’t have been more wrong. His unique brand of sardonic optimism oozes positive energy while he skewers life’s absurdities. To Steve the glass is always half full and ready to spill.

Host Outagamie County Tavern League would like to welcome you to the 2011 Fall Convention. We are looking forward to hosting friends from around the State. Thank you for being a Tavern League Member. First row (left to right): Marty DeCoster (Plan B in Kaukauna), Larry Dorn III (The Office/Starlite Club, Kaukauna)

Second Row (left to right):

Bradley Schinke (Kamps Bar, Combined Locks), Paula Pitsch (Gords Pub, Neenah) Terry Harvath (The Wishing Well, Appleton), Danny Wittman, John Hayes (The Red Ox, Appleton), Not pictured: Jesse Valeri (Flagstone Sports Bar, Appleton)

Exhibitors 45th Parallel Spirits Booth #: 43 Deb Hale 1570 Madison Ave New Richmond, WI 54017-6617 (715) 246-0565 Fax: (715) 246-4566 www.45thparallelspirits.com deb@45thparallelspirits.com Distilled Spirits

Arden Culinary Booth #: 92 Kim Ewanika 21150 Hamburg Ave Lakeville, MN 55044-8060 (952) 223-8620 Fax: (952) 985-5822 www.ardenculinary.com kewanika@ardenculinary.com Frozen Food Manufacturer

Brakebush Brothers Booth #: 67 Don Maes N4993 6th Drive Westfield, WI 53964 (800) 933-2121 x1368 Fax: (920) 787-1603 dmaes@brakebush.com Frozen Value Added Chicken Products

8 Line Supply Booth #: 47,48,49 Jesse Nelson 1841 Plane Park Dr, Ste D De Pere, WI 54115-6853 (920) 347-0333 Fax: (920) 347-2221 www.8linesupply.com 8linesupply@gmail.com Amusement Devices and Parts

B & K Bar & Restaurant Supplies Booth #: 4,3,5 Donald Falk 7100 W Greenfield Ave West Allis, WI 53214-4735 (414) 259-9161 Fax: (414) 259-9197 www.bandkbarsupplies.com dfalk50@yahoo.com Bar Stools, Pub Tables, Popcorn Machines, Glassware, chemicals and all your bar supply needs

Bromak Sales Inc Booth #: 57 Gary Keller E9770 7th St Clintonville, WI 54929-9520 (715) 823-4429 Fax: (715) 823-7493 www.broaster.com bromak_broaster@yahoo.com Broaster, Restaurant Equipment, Food, Chicken, Appetizers

Affiliated Investment Group Booth #: 71 James J. Ropel 234 N Clark St Mayville, WI 53050-1047 (920) 387-5952 • (800) 362-1002 jimropel@charter.net Investment Services & Retirement Plans Alliance Insurance Centers, LLC Booth #: 21 John Kriha P O Box 28136 Green Bay, WI 54324-0136 (920) 330-9000 •(800) 844-6662 Fax: (920) 330-9001 www.alliedinsurancecenters.com mjkriha@ allianceinsurancecenters.com Business Insurance, Health, Group Health, Personal Insurance American Welding & Gas Booth #: 52 Kevin Budnik 5600 Packer Dr Wausau, WI 54401-9325 (715) 551-0702 Fax: (715) 845-4674 www.amwelding.com kevin.budnik@amwelding.com Beer Gas / Carbon Dioxide for Soda Anheuser Busch Inc Booth #: 74,75 Rhonda Bidney 8750 W Bryn Mawr Rd, Sauite 700 Chicago, IL 60631-3549 (773) 864-7833 Fax: (773) 864-7870

Bay Tek Games Booth #: 20 Holly Meidl 1077 E Glenbrook Dr Pulaski, WI 54162-9765 (920) 822-3951 Fax: (920) 822-8936 www.baytekgames.com sales@baytekgames.com Beer Ball-Coin-op alley bowler game with league & tournament sofltware Benedict Refrigeration Service, Inc Booth #: 50,51 Mike Mattson P O Box 3008 Eau Claire, WI 54702-3008 (715) 834-3191 Fax: (715) 834-8533 www.benedictrefrigeration.com mmattson@benedictrefrigeration. com Kitchen, Bar & Restaurant Equipment, Design, Sales & Service Bi-State Point Of Sale Solutions Booth #: 83 Mel Welch 4317 Maray Dr Rockford, IL 61107-4967 (815) 395-1234 Fax: (815) 395-0038 www.bi-statepos.com info@bi-statepos.com Systems intergrator of POS, Sales, Service, Supplies, POS Systems, Camera Surveillence Systems

Cash Depot Booth #: 45 David R. Charles 1740 Cofrin Dr, Ste 2 Green Bay, WI 54302-2024 (920) 432-5777 Fax: (920) 432-1918 www.cashdepotplus.com dcharles@srlcd.com ATMs, Service, Processing, Providing Wireless Communications, Air/Vac Equipment Cornerstone Processing Solutions Booth #: 81 Brad Palubiak 1600 S Main Street Oshkosh, WI 54902-6914 (888) 878-2615 • (888) 878-2615 Fax: (920) 651-8889 www.cornerstoneps.net brad@cornerstoneps.net Sales and Processing of ATMs, Credit/Debit Equipment, POS, Cash Registers D & D Amusement Games LLC Booth #: 85 Scott Dougherty 1090 W Fulton St Waupaca, WI 54981-1480 (715) 258-3777 Fax: (715) 258-4213 www.ddamusement.com sdougherty@ddamusement.com Coin Operated Equipment, Amusement Devices, ATM, Digital Jukebox

DeVere Company Inc. Booth #: 37 Cynthia S. Shackelford 1923 Beloit Ave Janesville, WI 53546-3028 (608) 752-0576 Fax: (608) 752-6625 www.deverechemical.com tmurphy@deverechemical.com Commercial Dishwashers Lease, Sales and Service, Cleaners and Disinfectants, Janitorial Supplies Dierks Waukesha Booth #: 13 Dan Martins P O Box 235 Waukesha, WI 53187-0235 (800) 283-7788 Fax: (262) 542-4909 martensd@waukeshafoods.com Food Service Distributor Edge One Inc Booth #: 70 Kris Zahn 161 Business Park Circle Stoughton, WI 53589-3391 (608) 873-3311 Fax: (608) 873-3506 www.edgeone.com kzahn@edgeone.com ATMs & Service Electro-Kold Booth #: 12 Jason Dahl 100 Industrial Drive Burlington, WI 53105-2307 (262) 763-8417 Fax: (262) 763-4347 www.electrokold.com jasondahl@electrokold.com Ice Cream Machines, Frozen Cocktails, Machines & Mix, Ice Machines and Service Emil’s Pizza, Inc. Booth #: 72,73 Sue Kraemer P O Box 168 Watertown, WI 53094-0168 (920) 262-9756 Fax: (920) 262-2920 www.emilspizza.com Wholesale Frozen Pizza Manufacturer Fontanini Italian Meats & Sausages Booth #: 55 Sherry James 8751 W 50th Mc Cook, IL 60525-3132 (708) 485-4800 Fax: (708) 485-9600 www.fontanini.com sherryj@fontanini.com Pizza Toppings, SSG, Beef, Etc.

Forest Floor Foods Booth #: 76 Kymberley Pekrul N5014 Northview Rd Eden, WI 53019 (920) 477-6009 Fax: (866) 234-1739 www.pickledveggies.com kpekrul.forestfloor@ pickledveggies.com Pickled Products, Garnishes Game Management Corp. Booth #: 35,36 James Donker 45 W Snell Rd Oshkosh, WI 54901-8105 (920) 237-2428 Fax: (920) 651-8746 www.gamemanagementcorp.com donkerj@aol.com Video Poker and Progressive System Greater Insurance Service Booth #: 79 Heather Heidtke 414 Atlas Ave Madison, WI 53714-3106 (608) 221-3996 Fax: (608) 221-0868 heatherh@greater-insurance.com Life, Health and Property and Casualty w/Specialized Guaranteed Acceptance Green Bay 7-Up Bottling Co. Booth #: 42 Thomas Bartelt 920 Packerland Dr, P O Box 10536 Green Bay, WI 54307-0536 (920) 494-1238 Fax: (920) 494-4845 www.gb7up.com rwissink@gb7up.com Beverages Hidden Bay Graphics Booth #: 31 Tami Rusch 15909 Dyno Dr. P O Box 472 Hayward, WI 54843-0472 (715) 634-5770 Fax: (715) 634-6225 www.hiddenbaygraphics.com hbgtami@cheqnet.net T-Shirts, Sweatshirts, Promotional Items

Holiday Wholesale Inc Booth #: 64,65,63 Dixie Marquardt P O Box 177 Wisconsin Dells, WI 53965-0177 (608) 254-8321 • (800) 333-8321 Fax: (608) 254-8003 www.holidaywholesale.com dmarquardt@holidaywholesale.com Food, Packer & Badger Items Hydrant Pizza Co. Booth #: 82 Randy Piontek 1726 E Mason St Green Bay, WI 54302-3242 (920) 366-4663 • (888) 663-6321 Fax: (920) 468-6302 Frozen Pizza Island Oasis Frozen Cocktail Co. Booth #: 54 Jim Miles 141 Norfolk St Walpole, MA 02081-1703 (314) 393-1355 Fax: (508) 553-7989 www.islandoasis.com jmiles@islandoasis.com All natural fresh friut mixes for Daiquiris, Coladas, Margaritas JustISolutions Booth #: 11 Becky Nelson 116 W Grand Ave, Ste 107 Port Washington, WI 53074-2242 (262) 442-2832 Fax: (262) 821-5290 www.justisolutions.com becky.nelson@justisolutions.com Digital In-Bar Advertising System Kessenich’s Ltd Booth #: 32 Cheri Martin 131 S Fair Oaks Ave Madison, WI 53704-5820 (608) 249-5391 • (800) 248-0555 Fax: (608) 249-1628 www.kessenichs.com cmartin@kessenichs.com Bar and Food Service Equipment and Supplies Kobussen Trailways / Buses Booth #: 58 Larry Brinks W914 CR-CE Kaukauna, WI 54130-3712 (920) 766-0606 Fax: (920) 766-0797 www.kobussen.com larry.brinks@kobussen.com Transportation - Shuttles

Lamers Bus Lines Booth #: 10 Allen Lamers 2407 South Point Rd Green Bay, WI 54313-5433 (800) 236-1240 Fax: (920) 496-3611 www.golamers.com erics@golamers.com Charter Group Transportation and Tour Services Luiges Frozen Pizza Booth #: 33 Carl Schwibinger W3830 Cty Hwy K Belgium, WI 53004-9402 (920) 994-4884 Fax: (920) 994-4624 luiges@live.com Quality Frozen Pizza Mass Appeal Specialties Inc Booth #: 87,86 Thomas G. Wilkinson 2247 Shawano Ave Green Bay, WI 54303-4835 (920) 469-2000 (800) 345-5432 Fax: (920) 469-1111 www.massappealinc.com tom@massappealinc.com Thousands of Advertising Items, To Help Promote Your Business Meyer Brothers LLC Booth #: 78 Steve Meyer P O Box 196 Saint Nazianz, WI 54232-0196 (920) 639-4488 www.themeyerbrothers.com sjome74@yahoo.com Old Fashioned Cocktail Mix Micro Matic Booth #: 26 Craig Vasseur 10726 North Second Street Machesney Park, IL 61115-1440 (800) 435-6950 Fax: (815) 968-0363 www.micromatic.com cav@micro-matic.com Beer & Wine Dispensing Equipment Midwest Financial Processing Booth #: 34 Renee` Worum 204 N Carver St Winthrop, MN 55396 (507) 647-2856 ATM Processing / Sales, Safes

Midwest Poker League Booth #: 17 Brent Roraff P O Box 541 La Crosse, WI 54602-0541 (608) 769-0406 www.midwestpokerleague.com midwestpokerleague@mail.com Poker Leagues MillerCoors Booth #: 69,80 Beth Mulcahy 3939 W Highland Blvd, Bldg 35 Milwaukee, WI 53208-2816 (414) 931-6390 • (414) 292-6692 beth.mulcahy@millercoors.com Modern Cash Register Systems Booth #: 14 Tom Jones P O Box 574 Neenah, WI 54957-0574 (920) 749-8007 Fax: (920) 749-8011 www.moderncashregister.com tom@moderncashregister.com Stand-alone Cash Registers and Point of Sale Systems, Sales, Service, Supplies & Peripherals Motion Technology, Inc. (Autofry) Booth #: 66 Mike K. McMahon 10 Forbes Rd Northborough, MA 01532-2501 (612) 850-4533 Fax: (612) 345-6937 www.autofry.com mmcmahon@mtiproducts.com Cooking Equipment Northwoods Sewing LLC Booth #: 53 Art Matzdorf 8167 Evergreen Dr E Saint Germain, WI 54558-8839 (715) 479-9642 awmatzdorf@gmail.com Embroidered & Screen printed clothing Pabst Brewing Company Booth #: 27 Mike Brattensborg 7117 Emerald Lane Eden Prairie, MN 55346-3425 (651) 334-8284 www.pabst.com mjbratte@pabst.com Beer

Exhibitors Pep’s Pizza / Benetti Booth #: 41 Manny Stagakis P O Box 522 Medford, WI 54451-0522 (715) 748-2266 • (888) 802-7377 Fax: (715) 748-6484 www.pepspizza.com estagakis@wi.rr.com Food Products Pepsi Beverages Co. Booth #: 60 Tim Michels 2255 S 162nd St New Berlin, WI 53151-2203 (262) 780-4740 Fax: (262) 780-4750 tim.michels@pepsiamericas.com Pepsi Products Precision Pours, Inc Booth #: 56 Richard Sandvik 12837 Industrial Park Blvd Minneapolis, MN 55441-3910 (800) 549-4491 • (800) 549-4491 Fax: (763) 694-9343 www.precisionpours.com Over 2000 Tavern League members bars & taverns use our pours. We are a proud corporate sponsor. Richardson Chemical Booth #: 7 Beth Kebl P O Box 193 Manitowish Waters, WI 54545-0193 (715) 543-2657 Fax: (715) 543-2038 tidybowllady@centurytel.net Richco Beverage Cleaning, Sanitation Prod., Grease Trap Maintainence, Ice Machine Cleaner Riverside Foods, Inc. Booth #: 46 Mike Coenen 2520 Wilson St Two Rivers, WI 54241-2353 (800) 678-4511 • (920) 323-3351 Fax: (920) 794-7332 www.riversidefoods.com musky@riversidefoods.com Innovative Appetizers, Legendary Seafood, Breaded and Battered Appetizers, Fish and Seafood

Sanimax Booth #: 61 Nick Manzke 505 Hardman Avenue South South Saint Paul, MN 55075-2413 (651) 451-6858 • (800) 765-6453 Fax: (651) 451-6542 www.sanimax.com nick.manzke@sanimax.com Collection & recycling of used cooking oil, Grease trap servicing, Line jetting & Power washing Schwank USA, Inc. Booth #: 28 Shawn Whalen 2642 N Hartland Ct. Chicago, IL 60614-4955 (773) 426-1310 www.schwankgroup.com swhalen@schwankgroup.com Infrared Heating For Patios Society/Disher Insurance Booth #: 68 Mike Disher P O Box 179 Stevens Point, WI 54481-0179 (715) 344-8383 • (800) 675-5137 Fax: (715) 344-4427 www.societyinsurance.com mike@disherinsurance.com Property & Casualty & Workmans Comp Insurance Star Connection, LLC Booth #: 62 Chad Strampe S2634 US Hwy 12, Ste 1 Baraboo, WI 53913-9554 (608) 355-2025 Fax: (608) 234-4302 www.starconnection.net mgmt@starconnection.net Satellite TV, Security, Wireless Swanel Beverage Inc./Banzai Booth #: 2 Ron Musial P O Box 1186 Hammond, IN 46325-1186 (800) 279-2635 ext 318 (800) 932-7607 Fax: (219) 932-7724 www.banzaienergy.com ron.swanel@yahoo.com Energy Drink (Banzai), Juices, Fountain Syrups

Testech LTD Booth #: 8,9 Ken Johnson P O Box 167 Oswego, IL 60543-0167 (630) 299-5107 (630) 699-5866 cell Fax: (630) 729-3048 www.testech.biz ken@testech.biz POS Software, Computer Hardware, Sales, Service, Technical Support The Insurance Center Booth #: 1 Lee Koeller 786 Oak Road Kronenwetter, WI 54455-8044 (715) 693-6933 • (715) 853-8533 Fax: (715) 369-0780 leeatmega@yahoo.com Insurance Products Life, Health, Disability, Cancer, Medicare supplements, Commercial Tri-Mart Corporation Booth #: 77 Scott Ebert Steve Sundby P O Box 308 Menomonie, WI 54751-0308 (715) 235-8195 x22 Fax: (715) 235-1643 www.trimart.com ssundby@trimart.com Wholesale Distributor Tricky Dick & Joyce Specialty Booth #: 16,15 Dick Van Den Heuvel 1315 Doty St Green Bay, WI 54301-4308 (920) 435-8217 Novelties, New Years & Pull Tabs TSYS Merchant Solutions Booth #: 59 Amy Keetle 1601 Dodge St Omaha, NE 68197-0001 (402) 602-6741 (800) 228-2443 x6741 Fax: (402) 938-7367 www.tsysmerchantsolutions.com akeetle@tsys.com Payment Processing

Vernon Insurance Agency Booth #: 40 Paul Vernon P O Box 611 Carlton, MN 55718-0611 (218) 384-3970 Fax: (218) 384-3971 Commercial Insurance, Life Insurance Vital Tokens Booth #: 44 Scott Glor 680 Vandeberg St Baldwin, WI 54002-3251 (715) 684-5300 Fax: (715) 684-5301 www.vitaltokens.com info@vitalplastics.com Plastic Imprinted Tokens, Drink Tokens, Bomb Cups, Car Koozies, Save My Seat Cones Wisconsin Souvenir Milkcaps Booth #: 84 Walter Bohrer 1860 Executive Drive Suite E Oconomowoc, WI 53066-4839 (414) 217-1731 Fax: (262) 968-1849 charlic@sbcglobal.net Milk-Cap Pulltabs & Vending Machines for Pulltabs

Member of the Year

Member The TLW Member of the Year Award

of the

Year

This is presented to a deserving member each Fall at the State Convention. Please take a moment and nominate a member who you feel is deserving of this award. The recipient is chosen based on service to not only the TLW, but also their family and community. Many members are qualified to receive this award. The winner receives lodging, registration and airfare to the ABL National Convention. Complete this form and be sure to include any information such as local awards, media coverage, newspaper clippings, endorsements, references, etc. Please send nominations into the TLW office by September 15th. Last year’s Member of the Year was Herb Feil from Feil’s Supper Club.

Nomination Form Name_____________________________________________________________________________________________________ Business__________________________________________________________________________________________________ City, State, Zip_____________________________________________________________________________________________ Local League_______________________________________________________________________________________________ Please state why you feel this person should receive the TLW Member of the Year Award. (Attach additional sheets/information if necessary.) _________________________________________________________________________________________________________ _________________________________________________________________________________________________________ _________________________________________________________________________________________________________ _________________________________________________________________________________________________________ YOUR INFORMATION: Name_____________________________________________________________________________________________________ Local League_______________________________________________________________________________________________ Phone Number _____________________________________________________________________________________________ Date_____________________________________________________________________________________________________

Thank you for submitting this entry. Please return to the TLW office at 2817 Fish Hatchery Road, Fitchburg, WI 53713, by September 15, 2011.

On Premise 2011 September/October

www.tlw.org

Auction Form

Lights! Camera! Each year at the Fall Convention members gather Tuesday evening for the TLW Live Auction.

Auction!

The TLW Live Auction is one of the larger parties and members sure have fun bidding, toasting and dancing! In addition to the Tuesday night function members also have the opportunity to participate in the Silent Auction that runs during the day on Tuesday, Noon to 4:00 p.m. and Wednesday 9:00 a.m. to 2:15 p.m. Auction items have included travel packages, sports memorabilia, fine clothing, electronics, art and more! Auction Chairman Pete Olson helps coordinate the auctions that benefit the Direct Givers Fund and TIPAC. Donating an item is simple. 1. P lease fill out the form and mail it to: Pete Olson 416 Chestnut Black River Falls, WI 54615 2. Bring your item to the registration booth upon arrival to the Fall Convention. *The auction committee decides if the item will go into the Live or Silent Auction. *All items purchased at the auctions must be paid for by personal check, credit card or cash.

Thank You for your contributions!

Auction Ite m Form

TLW 2011 Fall Convention

If your league or members will be bringing auction items to the Fall Convention, please complete the form below and send it to the Auction Committee Chair, Pete Olson. Donor (Individual name and League)_______________________________________________________________________ _____________________________________________________________________________________________________ Contact Person_________________________________________________________________________________________ Phone (business)____________________________________________(home)_____________________________________

Please describe the item(s) your members will be donating to the TLW auctions. Item:______________________________________________________________ Value:______________________________ Item:______________________________________________________________ Value:______________________________ Item:______________________________________________________________ Value:______________________________ Item:______________________________________________________________ Value:______________________________ Item:______________________________________________________________ Value:______________________________

Thank you for your participation! Return this form by September 26, 2011 to Pete Olson, 416 Chestnut, Black River Falls, WI 54615

ON THE COVER

Staying Plugged In

Maximize your political power.

By Scott Stenger

Whether we like it or not, in todayâ&#x20AC;&#x2122;s world, technology matters; which is why it is important that our members have access to, and utilize technology. The way we communicate has changed dramatically over the past ten years. The tools of lobbying have also changed, making government closer and more accessible to the public.

On Premise 2011 September/October

www.tlw.org

t is critical for you to have access to, and utilize the resources available to you. not long ago it was very difficult to determine who represented a member from the Milwaukee area without knowing exactly where the legislative districts were drawn. Today it is as simple as entering your address on the state website and, with the push of a button, all the information is available to you. The strength of the Tavern League has and will continue to be its grassroots. voters walk through your doors everyday and tavern owners

are an integral part of every community in Wisconsin. The grassroots strength of the league can be enhanced with the use of available resources to maximize your political strength. The following websites are easy to navigate and provide you with relevant information beneficial to you and your business. The Wisconsin Legislative website has all the tools you need to stay up to speed on pending legislation and how to contact your legislator. Find out who your representatives are, get the status of a bill or view the legislative calendars.

Wisconsin Legislative Website Go to: http://legis.wisconsin.gov/ Below, I have included the site map for this website and as you can see all of state government is at your fingertips. You can email your state legislator, look up pending legislation or read through the Wisconsin constitution. This is an excellent resource for not only you but your family, friends, patrons and employees. I have included all of the links on the state legislative website so you can get a better sense of all the information available to you. ...continued on page 26

WISCONSIN LEGISLATIVE WEBSITE SITEMAP

http://legis.wisconsin.gov/

Tavern League of Wisconsin

2011 September/October On Premise

STAYING PLUGGED IN continued...

...continued from page 25

Office of the Governor

The White House

http://www.wisgov.state.wi.us/ Contact Governor Scott Walker or find out how to apply to serve on a state board or commission.

http://www.whitehouse.gov/

Wisconsin Department of Justice

US House of Representatives http://www.house.gov/

http://www.doj.wi.gov/ag/ Attorney General JB Van Hollen’s Department of Justice website.

US Senate

Government Accountability Board

American Beverage Licenses

http://gab.wi.gov/ The GAB website is an excellent resource to follow election news and check in to see who is lobbying on what. Every group registered to lobby in Wisconsin is on the GAB in addition to a list of issues they are lobbying on. The GAB website also has information on campaign finance laws and access to state campaign committees.

Wisconsin Eye http://www.wiseye.com/ Watch everything from legislative floor action to committee hearings and everything in between on Wisconsin Eye. You can watch online or through your local charter digital station. Time Warner cable and ATT U-verse do not carry Wisconsin Eye.

WisPolitics.com http://wispolitics.com/ Billed as Wisconsin’s premier political news service, wispolitics.com provides you with daily legislative updates and news stories.

http://www.senate.gov/

http://www.ablusa.org/ ABL is the national arm of the TLW and represents you in Washington D.C. ABL was Instrumental in passing swipe card fee reform.

American Beverage Institute

http://www.abionline.org/ Find information about pending industry related federal legislation and information. The TLW is a Member of ABI. Have you signed up with the TLW eContact email list? If you haven’t done so, please go to the TLW website http://tlw.org/ and sign up to receive timely legislative alerts and updates on issues and campaigns important to the TLW.

TLW on Facebook

http://www.facebook.com/search TLW

TLW on Twitter http://twitter.com/ search TLW

The Wheeler Report http://thewheelerreport.com/ To view a daily listing of press releases from state associations as well as legislators The Wheeler Report is your best resource.

I hope you find these resources helpful and use them as a way to gather information and educate others on issues of importance to you and your business.

WI Dept of Revenue http://www.revenue.wi.gov/forms/alcohol/index.html For any questions relating to your liquor license and state or local law, this is an excellent site. They also have all informative publications for retailers who sell alcohol and tobacco explaining state laws for retailers.

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www.tlw.org

Upcoming tlw events Fall 2011 Convention & Tradeshow October 3 - 6, 2011 Paper Valley Hotel 333 W College Ave Appleton, WI 54911 (920) 733-8000

Spring 2012 Conference & Tradeshow April 2 - 5, 2012 Wyndham Milwaukee Airport Hotel and Convention Center 4747 S Howell Ave Milwaukee, WI 53207

Fall 2012 Convention & Tradeshow October 21 - 25, 2012 Kalahari Resort 1305 Kalahari Drive Wisconsin Dells, WI 53965

Spring 2013 Conference & Tradeshow April 8 - 11, 2013 Plaza Hotel & Suites & Conference Center 1202 W Clairemont Ave Eau Claire, WI 54701

Fall 2013 Convention & Tradeshow October 7 - 10, 2013 Hotel Sierra 333 Main St Green Bay, WI 54301

Spring 2014 Conference & Tradeshow April 6 - 10, 2014 Radisson Hotel & La Crosse Center 200 Harborview Plaza La Crosse, WI 54601

Fall 2014 Convention & Tradeshow October 6 - 9, 2014 Kalahari Resort 1305 Kalahari Drive Wisconsin Dells, WI 53965

Tavern League of Wisconsin

2011 September/October On Premise

Health Care Reform: Things are A-Changin ' Feature Story Title By Amanda Wegner

s the late President John F. Kennedy said, “Change is the law of life.” The same could be said for federal health care reform. “Generally speaking, there will be reform, but whether it’s what’s sitting there today, that’s yet to be seen. The only thing we know for certain is nothing is certain,” says Heather Heidtke, in Sales and Marketing, Greater Insurance Service Corporation (GIS) in Madison. While the American health care system will change, the uncertainty of how it will change is frustrating for business owners and individuals alike

“I wish that I had a crystal ball that allowed me to better predict the future of health insurance and the related cost for your [members],” says Randy Barrett, Partner, Bayland Benefit Group. “Unfortunately, at this time there are simply more questions and uncertainty than there are firm answers.”

The roll-out Many parts of this sweeping legislation, formally called the Patient Protection and Affordable Care Act, came into force in September 2010. Those changes include, but are not limited to: coverage expansion for adult dependents until age 26; free preventative care; children can no longer be denied coverage for pre-existing conditions; and insurers are prohibited from rescinding coverage. 28

On Premise 2011 September/October

While parts of the legislation will go into effect each of the next few years, the next major set of changes will happen in 2014, says Heidtke. Beginning January 1 of that year, insurers can no longer deny coverage to adults for pre-existing conditions. Additionally, the most contentious change, the law’s core mandate for individual health coverage, goes into effect. Starting in 2014, individuals who cannot show that they are covered by an employer, government program or their own

employer-sponsored health care plans and take the fine. “If the tax penalty is cheaper than the health plan, I can foresee business owners choosing to drop their plans to save money where they can,” he says. To provide an opportunity for everyone to gain coverage, individual states have been tasked with creating “exchanges” by 2014. These

“Change is the law of life.” — late President John F. Kennedy

policy will face IRS fines; companies with 50 or more employees (and meet other specifications) that do not offer health insurance will also be fined. It’s this individual mandate, however, that prompted Wisconsin Attorney General J.B. Van Hollen to enter Wisconsin into the legal battle against health care reform in a Florida federal court in January. This lawsuit’s main argument: The individual mandate is unconstitutional. Barrett believes that as health care reform evolves, many small businesses will drop their

exchanges are basically an open market for individuals and small businesses to shop for health insurance.

Protecting your bottom line Lee Koeller of The Insurance Center, in Kronenwetter and Wisconsin Director of Sales & Recruiting for Health Brokers of America, has seen projections that health care costs will triple over the next three years. “Health care has always been expensive,” says www.tlw.org

Koeller, “but it’s only going to get worse.” Regardless of what shape and form federal health care reform ultimately takes, Heidtke says ancillary products will be key in reigning in costs for businesses and employees. Ancillary products are voluntary enhanced benefits that pick up where health care insurance leaves off. These secondary products include cancer insurance, accident insurance, hospital indemnity, critical care insurance and more. Say, for instance, that to afford health care, you’re forced to offer employees a high-deductible plan. But who can afford a $5,000 or $10,000 deductible should you be diagnosed with cancer or have an accident and land in the hospital? Ancillary products provide an affordable way to cover out-of-pocket costs. “Most people can’t pick up, say, a $7,500 deductible for health care,” says Heidtke. “These products are secondary to insurance and help supplement health care costs so you don’t lose your home or your business.” Koeller adds that premiums for these products haven’t increased in 15 years. “We can’t control all of it, but taking a higher-deductible plan and beefing it up with other insurance products can help businesses start to reign in costs.” Ancillary products that help bridge gaps in health care costs are so important that Mutual of Omaha recently worked with Tavern League to create custom benefits for members. Gabriel Scalzo, an agent with Mutual of Omaha, along with fellow agent Kyle Luebeck, worked with the league and is now offering critical illness, disability insurance, life insurance, qualified retirement plans, business plans, long-term care insurance, annuities and free financial planning. “Coming from the industry, we realized business owners to employees didn’t have access to many, if any, benefits, says Scalzo. “Because these needs exist, we wanted to put together a cost-effective plan to give members access to the benefits they need.” Heidtke adds that these products will be important in the future, “both in the sense of employer benefits that can be offered to retain employees and to help balance what may happen to coverage and the affordability of that coverage in years to come.”

That space for change creates even more space for confusion. Because there are several different types of health insurance and each one is affected by health care reform, Heidtke says, “It’s hard to say what information [Tavern League of Wisconsin] members specifically need to know about this topic. There are a lot of different variants. Basically, everything is affected.” Her advice is to forge a good relationship with your agent, and if you don’t have one, get one. “They are really your first line of defense in getting through the tangled web that is health care reform,” says Heidtke. Barrett adds that getting your information from your agent and other reputable sources is key. “There’s a lot of misinformation out there, and you’ll only get frustrated, angry or confused by chasing down the wrong sources.” Keep an open line of communication with your agent or representative. Review your policies, know what kind of coverage you have, and stay in touch with your agent and ask questions. “And be prepared to do all that again and again,” says Heidtke, “because the only thing we know for certain is that it will change.” Greater Insurance Services Corp. Heather Heidtke 414 Atlas Ave. Madison, WI 53714 608-221-3996 www.gisconline.com/tlw Bayland Benefit Group, LLC/ Alliance Insurance Centers, LLC Randy Barrett 3138 Market St. P.O. Box 28136 Green Bay, WI 54324-0136 920-330-9000 The Insurance Center Lee Koeller 786 Oak Road Kronenwetter, WI 54455 715-693-6933 lkoeller@healthbrokersofamerica.com Mutual of Omaha Gabriel Scalzo, Agent 715-379-6869

Curbing confusion With the health care reform lawsuit, uncertainty of how the exchanges will work, the 2012 election and current Congressional infighting, there’s plenty of space for change in federal health care reform. Tavern League of Wisconsin

2011 September/October On Premise

PROFILE

LEAGUE AFFILIATE

MEMBERS

outagamie county tavern League

ot many county leagues have a guardian angel, but the Outagamie County Tavern League does. “It’s such a great story. I don’t even think most of our board members know the story,” says Brad Schinke, President of the Outagamie County Tavern League, teeing up the story of how this League pulled through tough times. “I wish I could tell it better,” says Schinke, “but it’s Dan Wittman who tells it best, because he was part of it.”

Schinke and some board members rented a bus and took a ride to the town of Hortonville to recruit new members. “It’s a fun time for all of us, and it works,” says Schinke. “On the last one, we signed up four new members, and that was out of the six bars we stopped at.”

ACCOUNTING

HELP

The Outagamie County Tavern League currently has two big projects on its hands, including the upcoming TLW Fall Convention in October. As a host league, the organization is responsible for the opening night party, which will be at Menasha’s Waverly Beach, and featuring musical entertainment by the vic Ferrari Band. The group is also responsible for transportation; they’ve partnered with the Kaukauna Athletic Club for this task.

CORPORATE “Back in the late 1970s, early ‘80s, our League was broke,” says Wittman, who owned Dan & AJ’s in Appleton, before he sold it to Walgreen’s three years ago. “We went to convention one year, but because we couldn’t pay our dues, we couldn’t vote.”

FRONT

SPOTLIGHT

RAIL

Gene Loose, the current eastern zone vice President and owner of Gene & Helen’s in Potter in the neighboring county of Calumet, provided the Outagamie League with money, out of his own pocket, to get back on track. “We paid back every cent,” says Wittman. “Gene believes in the

Supporting other local groups is important to the league, whether in Outagamie County or the state as a whole. “It’s paramount just for the reason that we need to let people know that we do care about the members of our community,”

LEGISLATIVE

NOTES

“There are times when you feel like you’re on an

FEATURED

through the same thing as you. It’s nice to relate to other people in the same business.”

Tavern League, and his generosity helped the Outagamie League get back on its feet.”

BUSINESS

Today, the Outagamie County Tavern League is about 140 members strong, with a 16-member board. There’s always a strong showing at this league’s bi-monthly meetings, where 40 to 60 local members show up. “I’m pretty proud of our board members as a whole,” says Schinke, who owns Kamps Bar & Grill in Combined Locks. “They do a good job of getting things done when it comes down to it.” This became apparent when the League was recruiting new members. earlier this year, 30

On Premise 2011 September/October

“We try to be as open as possible to the public,” says Schinke. “It goes back to what I said about letting the community know we’re here for them.” The Outagamie League also partners with the local ABATe for a winter-long Poker Run; the two groups split the proceeds and raise “an amazing amount of money through the fundraiser.” Another project the Outagamie League is working on is reestablishing their SafeRide Program. Schinke prefers not to get into the details, but the prior program was disbanded due to problems and litigation. “It’s an important program for the league as a whole, and we’re working hard to re-launch a successful, new SafeRide Program for our patrons and communities,” says Schinke.

AFFILIATES

island, but here, there are other people going

CHARITY

COUNTY

— Brad Schinke

SPOTLIGHT says Schinke. “Our name gets dragged through mud, and they need to see us put our best foot forward. Charitable giving helps counter that.”

A 13-year member of the Outagamie County Tavern League, Schinke has served on the board for ten years and he continues to be “blown away.” He owned his place for a year or so when another member told him about the Tavern League, saying, “You’ve got to come to one of our meetings. It’s the only organization looking out for your business.” At his first meeting, Schinke was “blown away with all the information” he received. “I was so taken, I wanted to be a board member, because if there was no Tavern League, there’d be no taverns. Period. The camaraderie is great. There are times when you feel like you’re on an island, but here, there are other people going through the same thing as you. It’s nice to relate to other people in the same business.”

SPOTLIGHT

The Outagamie County Tavern League does not have specific charities that it continuously gives to year after year; rather it waits for charities to ask for money and members “keep their ears to the ground” and suggest organizations as they learn of needs. The League hosts two annual fundraisers regularly: the annual golf outing, which is held in July, as well as an annual banquet in the spring. Both are open to the public.

www.tlw.org

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Tavern League of Wisconsin

2011 September/October On Premise

BUSINESS

SPOTLIGHT Historic Hotel Pub, Menasha

amily ties are strong and when those ties include a long history of bar ownership, it’s hard to break those ties … both to the family and the industry.

groove, and decorative wood walls give the

Roger and Laura Biechler own Historic Hotel Pub, located in the Historic Hotel Menasha located on Main Street in downtown Menasha. The building has been in the Biechler family since 1978 and was previously owned by Roger’s parents, Bob and Chris Biechler. Laura and Roger purchased the building in 2008 and took over the bar part of the business in July 2010. Prior to that, the bar had been leased out for many years. In the 1960s, says Laura, the bar was called the Wee Nippie, which was quite controversial in the community. In the 1980s it was Casey’s on the River’s Edge, and in the 1990s, it became the Hotel Pub, the name that remains today.

downtown.

With a history of revolving bar ownership, it was important for the Biechlers to keep the tavern up and running. Laura recalls the previous owners would close their doors on a Sunday night, and “we came in for five straight days, nearly around the clock, with a crew of about 20 friends and family to restore and renew. We opened up on that Friday night, not quite complete yet, scaffolding scooted into the corner because the ceilings were not quite finished, excited and exhausted, but able to serve up an ice cold beer.” The building was built in 1905 and maintains its historic charm. The original mosaic tile flooring, high ceilings with cherry tongue and 32

On Premise 2011 September/October

bar an Old World feel, says Laura. Large picture windows open up the room to a view of the fountain and all the activities of a bustling As his parents were long-time owners of the building and other taverns, Roger is no strang-

“The contacts we have made through the League are invaluable. What a pleasure it has been to have experienced tavern owners willing to give advice and ideas to newcomers without a hint of rivalry, genuinely caring about the other members success.” — Laura Biechler

er to the tavern industry, but the Historic Hotel Pub is Roger and Laura’s first venture into the bar business. “Roger grew up around the business,” says Laura. His parents owned several bars and other establishments through the years, in-

cluding Club 96, Mr. Roberts, The Quarry and Beeks. Historic Hotel Pub is open 365 days a year and those days are pretty packed with specials and events. The Pub’s weekday happy hour features $1 frosty mugs, $1.50 pints, $5 pitchers and $1.50 rail mixers; the same beer specials www.tlw.org

apply to all Brewers and Packer games. The tavern has karaoke once a month and holds quarterly dart tournaments. They also sponsor two dart league teams during the winter and two softball teams during the summer. Pizza and snacks, plus free popcorn, keep guests full as they enjoy their drinks. The Historic Hotel Pub also has a private party event room that accommodates up to 100 guests for birthdays, retirements, class reunions, meetings and more, says Laura. They are involved with community events as well; Historic Hotel Pub was a sponsor for a golf outing benefiting the Susan G. Komen three-day walk for Breast Cancer research. They also support local athletic teams through fundraisers and cash donations and have supported numerous other benefits through gift and cash donations. Roger’s parents, says Laura, were longtime members of the Tavern League, and Bob served as President of the Outagamie County Tavern League during the 1960s and 1970s. As such, it was natural for the second-generation of bar-owning Biechlers to join immediately. “The League is great at keeping us informed about political issues, changing laws and encouraging community involvement,” says Laura. “The contacts we have made through the League are invaluable. What a pleasure it has been to have experienced owners willing to give advice and ideas to newcomers without a hint of rivalry, genuinely caring about the other members success.” Historic Hotel Pub Roger and Laura Biechler, Owners 177 Main St., Menasha, WI 54952 920-722-6066

Tavern League of Wisconsin

2011 September/October On Premise

CHARITY BUSINESS

or parents of children with special needs, finding quality care for their loved ones can be a challenge, no matter how large or small their community is. That’s why Haven of Hope Day Care is such a welcome, supported addition to Little Chute and Outagamie County. Haven of Hope is a daycare center for children and adults. The childcare program, which is licensed for children six weeks old through 17 years of age, is integrated to serve developing children and children with special needs (including medical, behavioral and cognitive challenges). The adult daycare center serves those adults 18 and older with cognitive disabilities. “As far as we know, there is only one other center in the state similar to ours,” says Stephanie Gonzales, Haven of Hope’s Executive Director. “We are unique for our area. We started Haven of Hope after hearing of the difficulties a lot of families encounter when trying to find care for their children with special needs.” In the childcare program, Haven of Hope, which opened in June 2009, cares for 35 children with a wide range of needs, including Cerebral Palsy, Down’s syndrome, autism spectrum disorder, attachment disorder and more. Children are grouped by developmental age instead of the traditional chronological age. During the school year, Haven of Hope also offers a Saturday respite care program from 9 a.m. to 4 p.m. It’s often difficult for parents to find care for their children with special needs. Gonzales explained that while state funding through the Katie Beckett Program is available for some children who are medically challenged enough to require a private duty nurse, many children, especially those with cognitive, behavioral and emotional disorders, fall outside of that program. “Many children with special needs,” says Gonzales, “do not qualify to receive assistance 34

On Premise 2011 September/October

SPOTLIGHT In addition to providing appropriate care for all the children and adults in their care, it’s also part of Haven of Hope’s mission to provide affordable care. Donations, such as those provided by the Outagamie County Tavern League, help cover staffing, and are critical to this nonprofit’s ability to serve the community.

SPOTLIGHT from that program, but they don’t fit into a traditional daycare setting.” Haven of Hope has a higher-than-regulated staffing ratio in its classrooms (in the childcare program, it’s one teacher to every six children, or less), which is a comfort to parents and allows the center to better meet each child’s individualized needs. The staffing ratio for the adult program is one teacher to four adults. In both programs, Haven of Hope will tighten those ratios if there is a safety concern or challenge in a classroom. “We really want the best for our clients,” says Gonzales.

“We wouldn’t be able to function if we didn’t have the donations and fundraising that we do,” says Gonzales. “Many of our families are low income because one of the parents has stayed home with the child to make life work for them; some of our parents are getting back into school or the workforce by having a safe place for their child. We wanted to charge families a price that would be reasonable for them.” Haven of Hope accepts donations from organizations and the community, and the group is happy to help promote an event if Haven of Hope is a designated benefactor. In addition to donations, Haven of Hope has several fundraisers, including staffing food booths at local festivals and Lambeau Field during every home Packers game, as well as Scrip, a

“We started Haven of Hope after hearing of the difficulties a lot of families encounter when trying to find care for their children with special needs.”

“There are lots of wonderful centers able to provide care for clients like ours,” states Gonzales, “but if your little one, for instance, has behavioral issues and is in a class where there’s one teacher for every ten students, things can get difficult quickly, for everyone.” Haven of Hope’s adult program currently serves 23 adults and focuses on life skills and socialization, as well as leisure activities. “We work hard to teach the skills parents are looking for, helping to get the clients to function in the home, and to interact appropriately with others,” says Gonzales.

magazine subscription program. The organization’s largest fundraiser, Nashville Express, brings in a recording artist from Nashville for a concert, dinner and raffle. “We are certainly grateful for any help we can get,” says Gonzales. “We appreciate the support and assistance the community continues to provide.” Haven of Hope Day Care, Inc. Stephanie Gonzales, Executive Director 1000 W. Main St., Little Chute, Wisconsin 54140 920-423-3066 • www.havenofhopedaycare.com

The program offers vocational training as well, which Gonzales hopes to expand. www.tlw.org

SPOTLIGHT

CORPORATE FRONT

RAIL

LEGISLATIVE

P FEATURED arents want to give their children the world, especially when they are sick or injured. But for parents who rely on a hospitality industry wage, it can take all they have just to get by.

“The tavern industry is truly the backbone of American hospitality and often, due to the nature of its operations models, many employees are not blessed with comprehensive health or catastrophe insurance,” says Larry McGinn. “Many times the parents rack up considerable debt caring for a child and many ‘wishes’ of the child go unfulfilled. This is where CORe steps in and can support an experience for the children that will be remembered forever.”

CHARITY

BUSINESS

McGinn is a Co-Founder of CORe, Children of Restaurant employees, a recognized 501(c)3 nonprofit organization that supports children of hospitality employees who are afflicted with lifethreatening conditions or affected by significant life-altering circumstances. Founded in 2005 as a national organization, Wisconsin is now home to the first state CORe chapter. “CORe was founded in 2005 by four beverage alcohol industry veterans [three suppliers and one operator] who recognized the need for a single charity for the hospitality industry that gives back to our own, the front line servers and backof-house employees, by providing support and wishes to their children,” says McGinn. CORe-TLW was just launched in late June at the Tavern League of Wisconsin’s Board of Directors meeting in Boscobel. McGinn couldn’t be more excited about the partnership. “The Tavern League of Wisconsin is such a strong organization, it was just natural for us to choose the organization for our first state partnership,” says McGinn. To date, the national CORe organization has raised in excess of $600,000 from food and bev36

On Premise 2011 September/October

NOTES it comes to deciding who gets granted wishes.

AFFILIATES

“There are a lot of sticky rules when you get into the medical evaluation game,” says McGinn, “so we don’t have stipulations on who deserves this or that because of a medical condition. We evaluate each request on its own basis and at face value.”

SPOTLIGHT

While CORe-TLW is just getting started, members who have children who might qualify for CORe support are encouraged to submit re-

erage alcohol suppliers, distributors and hospitality operators and has granted 23 “wishes” to children of restaurant and hospitality employees. CORe-TLW will be a self-funded organization, with money coming from the Tavern League itself and dedicated fundraisers. It will also have its own “mini board,” which will oversee the organization and grant wishes to Wisconsin children.

SPOTLIGHT

“every dime raised in Wisconsin,” says McGinn, “will stay in Wisconsin. We’re very excited about our new partnership and look forward to helping children of hospitality employees in Wisconsin.” Wishes can have a profound effect on children going through difficult times, helping to lift their spirits at an otherwise trying time. Past wishes include a trip to Paris for a young woman who wanted to become a French chef; contributions to an educational fund for the young children of a bartender who died of cancer; and a trip for a young man diagnosed with end-stage cancer to see his grandparents, snow and an nHL hockey game. There are just a few examples of the twodozen wishes CORe has granted to date. When CORe started, the organization partnered with Make-A-Wish Foundation and set up a subfund specifically for children of hospitality employees. Through that experience, says McGinn, the CORe board quickly learned how complicated the nonprofit world can be, especially when

quests to the national organization. Requests for support can be submitted through the CORe website, www.CORegives.org. Requests are reviewed by a 10-member Board of Directors as they are received, and it is the board’s goal to respond to any request within five days. “If you’re in a situation and need support, go ahead, take a shot and submit a request,” says McGinn. “If your request is solid, we’re happy to support it.” To date, says McGinn, no support has been requested from Wisconsin, but CORe has funds ready and available to help. CORE, Children of Restaurant Employees Larry McGinn, Co-Founder www.COREgives.org

www.tlw.org

TLW 8th Annual Tailgate Party

Tavern League of Wisconsin

July 30th, 2011 the Tavern League of Wisconsin heated things up at Miller Park. It was a hot one, but enjoyed by all nonetheless. Attendees enjoyed brats, beer and live music at the TIPAC Tailgate Party that preceeded the game. This annual tailgate is held each year to raise money for the TLWâ&#x20AC;&#x2122;s TIPAC fund. Following the tailgate party attendees headed into Miller Park for the game. Corey Hart began a four-hit night with a leadoff homer in the first. Fielder hit a 475-foot home run, the second-longest in Miller Parkâ&#x20AC;&#x2122;s 10-year history. Yovani Gallardo tossed seven effective innings and the Brewers beat the Houston Astros 6-2 on Saturday for their fifth consecutive victory. If you missed out on the fun this year, watch for information in the late spring and join us for the 2012 event!

2011 September/October On Premise

FEATURED CHARITY BUSINESS The Cash Depot

AFFILIATES SPOTLIGHT SPOTLIGHT

Cash Depot is a privately-held, full-service ATM provider focusing on merchants and financial institutions. The company is one of the few companies in its industry that provides in-house transaction processing, resulting in the fastest possible transactions to customers. President Dave Charles Sr. knows that people want a reliable and trustworthy company handling their money. “We are a very vertically integrated company,” says Charles Sr. “We believe we need to do everything we can for customers because it’s important to build that customer relationship. If someone wants to know why their transaction got messed up, the last thing they want to hear is ‘Let me go check with my processor on that.’” Cash Depot’s customer-centric philosophy starts at square one. The company offers a variety of agreements, such as purchase or lease of the machines or whether the merchant fills the machine with cash or the company fills it with cash. “It’s not a function of what can be done, but a function of what you want done. But what you want done,” cautions Charles, “should be in the best interest of the end customer.” “People want to over-complicate it, but the message is that with an ATM, it’s not about Cash Depot, it’s not about the merchant, it’s about the customer. If Susie wants $40, it should be available 24 hours a day, 365 days a year. If an ATM is broke, it’s like saying the bar is out of beer. I can’t envision a world that accepts an ATM being out of service.” Green Bay-based Cash Depot has a satellite arm, Satellite Receivers, which was founded in 1981. Cash Depot has always preferred to align itself with like-minded folks and has a long relationship with the Tavern League of Wisconsin. “Tavern League members are very supportive and just really good people,” says Charles. “They’re all business people and all have a common mindset and goals.” In fact, Charles says that as a rule of thumb, he only reads association publications; those publications, including On Premise, help him review and gain insight on what political issues to support. “If I’m going to spend money, I want to support the common good of our customer base. And the Tavern League and Cash Depot have a lot in common.” Cash Depot • Dave Charles, Sr., President 1740 Cofrin Drive, Suite 2, Green Bay, WI 54302 920-432-5777 or 800-776-8834 dcharles@srlcd.com, www.cashdepotplus.com

On Premise 2011 September/October

Midstate Amusement Games

Collaborate! When faced with challenges, we can all benefit if we work with likeminded people having the same priorities. That’s what attracted Don Stowe, owner of Midstate Amusement Games, to the Tavern League of Wisconsin. “I became more involved with the Tavern League of Wisconsin while serving as President of our state association, WAMO (Wisconsin Amusement and Music Operators) 2004-2006. At the time, Bill Hunter was serving as TLW President, and we started to have some good dialogue. It became apparent to me that we faced many of the same challenges in our business as TLW Members and our customers, the bar and club owners. Since we share many of the same goals, we decided to join and support the TLW.”

Located in Fond du Lac, Stowe and his team cover an area approximately 40 miles east and west of the Highway 41 corridor, from just north of Oshkosh to the northern part of Milwaukee. In the coin-op entertainment industry since 1978, Midstate serves the Fox River Valley with a full line of equipment to serve customers’ needs, including pool tables, digital jukeboxes, ATMs, video gaming and novelty games. Midstate also offers league management services to its customers, including darts, pool, foosball and Silver Strike Bowling. “We are always looking to expand league opportunities. Leagues bring people into the bars during the week on those otherwise slow nights and increase bar sales and, of course, the cash box, which benefit both our customers and us.” Midstate is also a member of Promo Nation, a group of operators across the nation that offers special contests and tournaments on many games. With Promo Nation, players can win valuable prizes just for playing these games. Stowe says the most exciting thing in his industry right now is the digital jukebox and the new and constantly changing features they offer. In fact, if you’re deep in conversation, you no longer have to get up and plug coins into the jukebox at your local tavern. “Did you know you can download an app to your cell phone and then select and play music from your phone on a Touchtunes Jukebox?” TouchTunes is the world’s first digital downloading, pay-per-play jukebox with a library of more than 3 million songs. When you choose Midstate, you’re choosing excellent service. “We have quality people working on our staff who truly care about taking care of our customers’ needs and take pride in the job we do,” says Stowe. “Anyone can sell and set up equipment, but it is the promotions and service after the installation that make the difference in the cash box and your bottom line.” Midstate Amusement Games • Don Stowe, Owner 1161 Industrial Parkway, Fond du Lac, WI 54937 800-317-6436 • donstowe@midstateamusements.com www.midstateamusements.com

www.tlw.org

dean HeaLtH pLan An Affiliate Member of the Tavern League of Wisconsin since 2008, Dean Health Plan offers TLW members a full suite of individual health insurance options at an exclusive rate. “Dean Health Plan began the partnership as an opportunity to offer individual health insurance to Tavern League members ineligible for group health insurance,” says Casey Bucholz, Account executive-Individual Sales, Dean Health Plan (DHP). “By partnering with the Tavern League, Dean Health Plan offers eligible members exclusive savings on our individual health insurance plans.” eligible members must be new applicants. DHP offers a discount on monthly premium rates as well as multiple plan options to fit your budget. DHP operates within a 20-county service area in Wisconsin, centered on the southwestern and south-central parts of the state. When Tavern League Members choose Dean Health Plan, they’re choosing a health plan with industry recognition and credentials. DHP earned the “Highest Member Satisfaction among Commercial Health Plans in the Minnesota/Wisconsin Region, three years in a row,” from the prestigious J.D. Power and Associates 2011 u.S. Member Health Insurance Plan Study. For the past 11 years, DHP has maintained excellent Accreditation, the highest accreditation available, from the National Committee for Quality Assurance (NCQA) for its commercial HMO product. DHP also received the Best of Business Award in the state from Corporate Report Wisconsin for the past four years. “As part of Dean’s unique integrated delivery system, we are passionate about keeping our patients healthy, exceptional at caring for them when they are sick, and efficient in providing them with the best value and service,” says Bucholz. These characteristics are all the more important with the passage of the Patient Protection and Affordable Care Act (also known as health care reform), which has drawn national attention to doctor- and hospital-owned plans like Dean Health Plan. For example, in Madison and south-central Wisconsin, Dean Health Plan has been approaching health care differently. Dean’s model revolves around a closely aligned system: including a network of approximately 2,000 practitioners at 80 clinic sites, 26 hospitals, including St. Mary’s Hospital & St. Clare Hospital (both fully owned by SSM Healthcare), and the insurance arm, Dean Health Plan (owned by SSM and Dean Clinic). “Together,” says Bucholz, “we align the interests of doctors, hospitals and insurance providers in one integrated system that shares the risks and rewards associated with patient outcomes. Dean Health Plan is 100-percent provider-owned and features an extensive network of highly engaged clinical partners. It focuses on managed care that encourages the whole system to efficiently provide the most effective patient care, and it rewards an emphasis on preventive care and management of chronic diseases. The result: Quality of care increases while costs decrease.”

B & K Bar sUppLies When faced with the decision to relocate his bar, The Tractor Inn, Don Falk thought he might just buy another bar. Instead, in 1991 he entered into the world of bar supplies when he purchased B & k Bar Supplies. One of the largest stool and pub table businesses in Milwaukee County, B & k also handles glassware, smallwares, paper and plastic goods, snacks, cigarettes, snack machines and travel bars, glasswashers and chemicals, beer tapping equipment and more. “As we like to say,” says Falk, ‘everything but the booze.’” In addition to wholesale, B & k offers consumer retail sales as well. Falk is no stranger to the tavern industry. “Having been in the tavern business for 21 years prior to getting into the bar supply business, I know both ends of it. I know how valuable a tavern owner’s time is, so call us and we will either deliver or ship direct at very reasonable prices.” B & k delivers to anywhere within a 50-mile radius of Milwaukee, or further if the order is large enough, says Falk. The company can ship anywhere in the state, and shipping could be free, he notes, if the order is large enough. When Falk was running his bar, suppliers occasionally couldn’t provide an item the same day he needed it. As such, Falk always makes sure B & k has supplies on hand so customers don’t have to wait. B & k is also undergoing a website remodel; the new site, says Falk, will be a good tool for tavern owners as they make purchasing decisions for their business. “Because I know both sides of this business relationship, I am sympathetic to the needs of the tavern owner,” says Falk. “I want to help and I can help. I also stand behind my products, as evidenced by the fact that I have been at twenty-some consecutive Tavern League shows.” At present, says Falk, promotion is king for taverns. you can’t sit back and wait for the business to come back to you, you need to promote,� says Falk. �Whether it be a 35cent wing night, happy hour or even a bus trip to a sporting event, you need to do something new and promote and work it.�An Affiliate Member of the Tavern League of Wisconsin for close to 15 years, Falk appreciates how the League fights for the rights of the tavern and restaurant owners. B & k Bar Supplies Don Falk, Owner 7100 W. Greenfield Ave., West Allis, WI 53214 414-259-9161 • dfalk50@yahoo.com

Dean Health Plan Casey Bucholz, Account executive-Individual Sales 608-827-4123 • casey.bucholz@deancare.com www.deancare.com

Tavern League of Wisconsin

2011 September/October On Premise

NEW

MEMBERS

TLW New Members July 1, 2011 to August 18, 2011

PRESIDENT’S State Only

Walworth County

Fireside Bar and Grill Tami Wold New Auburn

Delavan Lanes Lavonne Horgan Delavan

District 1

District 2

Kenosha City

Dodge County

Baci’s Bar & Restaurant Armando Holguin Kenosha

Fox Lake Community Center Fox Lake

PERSPECTIVE

LOCAL LEAGUE Pioneer Keg Jim Polster Theresa

CORPORATE Johnny Midnights John Ekornaas Kenosha

Retro Sports Lounge Gina Sulaj Kenosha

LEAGUE Rivals Sports Pub & Grille Mike Honold Kenosha

Kenosha County

Racine City

Fritz’s Of Racine LLC Carrie Lakatos Racine

Racine County Rivalry LLC (The) Brenda Anderson Burlington

FRONT Rock County Payne’s Pub Jon Payne Brodhead

UPDATES

Juneau County

Big Al’s & II LLC Ron Kurszewski Wisconsin Rapids

Martha’s Restaurant John D. Hersil Lyndon Station

CD Pub & Grill David & Christine Slucas Wisconsin Rapids

Sauk County

Madison/Dane County

Drea’s Bar Charles Kohlman Hillpoint

MEMBERS

Shelton’s Bar & Restaurant Kimberly Ruef Cross Plains

River Walk Pub Mike R. Polubinsky Wisconsin Dells

Club 51 Scott Norton &. Connie Faust De Forest

Monks Bar and Grill Gregory Frankov Middleton

Waukesha County

RAIL

Crawford County Pine Tree Inn Chester Barr Prairie du Chien

Brown County Legend Larry’s Michael J. Willis Green Bay Witches Den Marsha Hemb Green Bay Tigers Den Sports Pub & Grill Timothy J. Carpenter Wrightstown

Door County

District 4

Manitowoc County

Forest County

Kiel Lounge Daniel or Connie Walsdorf Kiel

Two Fools Pete Jobelius Popple River

Ozaukee County

Marinette County

Willie’s Lake Front Lanes Gayle Wilber Port Washington

Brewski’s Adam D. Buyarski Marinette

Washington County

Oconto County

Player’s Pub & Grill Zivko Buzdum West Bend

Dantinne’s Lena Lanes Richard L. Dantinne Lena

District 5

Whitetail Archery Caleb Lena

SPOTLIGHT

Just Kickin Spoon, Saloon & Sports Kristina M. Siodlarz Okauchee

District 3

District 6

Mink River Basin Anthony W. Hinz Ellison Bay

HELP

La Guanajuatence Jane Kelsey Madison

FEATURED On Premise 2011 September/October

Wood County

PROFILE

Luckys Farm Tavern LLC Audrey M. Luchsinger Monticello

Joe’s Bar & Grill Joe Mott Richland Center

Tom Sawyers Dan Nelson La Crosse

Sand Bar & Grill Jon Hering Lake Mills

LEGISLATIVE South Central

Landing Strip (The) John Arabshian Waupaca

Courtyard By Marriott-La Crosse Amy Penchi La Crosse

Lake Ripley Inn Jon Hering Cambridge

CORPORATE San Francisco Grill Lorraine Racine

Grumpy Girl Bar & Grill Kelly Behrens Potosi