Sleepwell / May-June'15 by Sleep Well

May - June 2015

Turkey’s mattress exports developing fast page: 68

5th Kayseri Furniture Fair held in leading furniture city of Turkey!

BRN signifıes healthy and quality sleep based on its innovative products

Second edition of “Sleep WELL Expo-Istanbul shaping WELL

FROM THE EDITOR

Publisher

ISTMAG Matbaacılık Gazetecilik İç ve Dış Ticaret Ltd. Şti. Adına sahibi H.Ferruh IŞIK

Guten morgen! If you had a great sleep last night you will enjoy and deserve an excellent “guten morgen”. If you are waking up in Germany, and if you are holding this magazine in early May, you must either be an exhibitor or a visitor at interzum Cologne. interzum is phenomenon in the furniture and bedding industries. It is always a pleasure to be part of such events. They play a pioneering role in industries. They direct and lead the way for others. They deserve respect and recognition from all related parties. Last month we were at interzum Guangzhou. It was also a big story. It was a truly success from all points of view. This means we have returned from a successful interzum to a bigger interzum. We are running inter-interum. But next stop will be home for us. We will be in Istanbul where we are headquartered. We will be at Evteks international home textiles show. Once again EVTEKS is ready to set new trends in home and contract textiles at the trend area for the following season. The show which renews its concept each edition, will present the trend area again this year with a rich content to inspire young talents on color, design, styles and more. With our next issue we will cross the Atlantic to attend Las Vegas Market in July, a rather hot season for Nevada but we are expecting hot business as well in the sleep products industry. We will be there to promote mainly the Turkish sleep products industry and the international brands which advertise with us. We wish success to all for their challenge in today’s tough economic and trade conditions! See you in Istanbul in October for Sleep Well Expo Istanbul, the only trade fair of the region dedicated to the sleep products industry only.

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CONTENTS

Sleepworks Massapequa welcomes new organic mattress line

INDEX ADS Modayat starts bedheads, bases and box springs BRN................................................... Back cover

SleepWell Expo 2015........... Inside back cover Kaybed.................................. Inside front cover Kaybed............................................................... 1 İndivani............................................................... 3 Duralli.................................................................. 5 Polya................................................................... 7

BRN signifies healthy and quality sleep based on its innovative products

SPM..................................................................... 9 Kaypetsan........................................................ 11 Modayat.......................................................... 15 Unimed............................................................. 17 Doğtaş.............................................................. 19 Konfor Yatak.................................................... 27 Yatsan............................................................... 31 Lüks Yalçınlar................................................... 37 Köksal Yatak.................................................... 43 Sinerji................................................................ 47 Artintech.......................................................... 49 Levele...............................................................55

CIFF, 35th China International Furniture Fair (Guangzhou) recorded an outstanding success

Turkey’s mattress exports developing fast

Akdeniz Cam...................................................65 Fidanoglu......................................................... 67 Niron................................................................. 77

Turkish furniture industry becomes a fashion sector

107

Sleepworks Massapequa welcomes new organic mattress line Anthony Page and the Sleepworks family are continuing to fulfill consumer demand for healthy, organic products that provide outstanding comfort and durability

New York Based, Sleepworks Inc., the largest retailer of organic and natural mattresses welcomes two new lines to their already large family of Chemical Free and natural mattresses. Sleepworks has been advocating “Non-Chemical fire retardant mattresses” since the mid 1990’s. “We are proud to be the leader in consumer demand for all-natural, organic mattresses & bedding that

are free from the harmful chemicals and off-gassing found in mass-market products,” said Anthony Page, owner and CEO of Sleepworks and SleepworksNY.com.

hand crafted superior made mattresses like Aireloom by Kluft and Eastman House, both well known for hand making mattresses and at surprisingly affordable prices.

Sleepworks carries award winning custom mattresses from leading brands including; Pure Latex Bliss, Naturepedic, Savvy Rest, Natura, Serta, iComfort, Simmons Beautyrest, King Koil, Stearns and Foster and more. They also specialize in

Sleepworks was established over 30 years ago on Long Island and its Massapequa Park location boasts 3 floors packed with a large selection of mattresses, Futons and Wallbeds/Murphy Beds under oneroof in the Northeast.

They are well known for their natural, organic mattresses as well as their outstanding customer service and expert knowledge. “We offer the top Mattresses from the finest manufacturers in the world. Everyone has different comfort needs and we provide that with our selection of latex, memory foam, coil, and adjustable beds.” With plans to open a third location in the near future, Anthony Page and the Sleepworks family are continuing to fulfill consumer demand for healthy, organic products that provide outstanding comfort and durability. “The difference in organic mattresses in which we offer at Sleepworks. Ingredients in some of the other inorganic brands are that inorganic memory foam mattresses contain petroleum as well as other harmful chemicals which are prone to emit harmful gasses. Some mattresses are treated with a chemical spray in order to achieve a fire rating (fire retardant) The inorganic memory foam mattresses that are sold today are considered by some to be very unhealthy for the entire body as a whole, and in particular, studies have shown the respiratory system. ”Our Organic Latex Mattresses are certified G.O.T.S and OEKO Tex certified. Only the highest quality latex is used in mattresses such asSavvy Rest, Naturepedic, Natura and Pure Latex Bliss. Cotton, Wool and water based glues which do not create harmful Off-gassing and last for years. Sleepworks has been a latex and organic mattress retailer since the mid 1990s and have flourished with a large following catering to the healthy sleep of its customers.

The Sleepworks Adagio Latex Organic Mattress from Naturepedic is pure organic Euphoria Featuring 9” of organic latex combined with our soft and fluffy organic wool, you will surely melt into sublime comfort and bliss. The adagio offers plenty of support combined with pressure point relieving comfort. Finished with organic cotton fabric to create a luxurious sleep environment.

MORE DETAILS Organic Cotton Fabric & Filling Organic cotton is the purest form of cotton and a healthier alternative to synthetic fabrics and foams. Naturepedic uses only U.S. grown and certified organic cotton as filling for its mattresses and buys directly from USDA certified sources. This increases purity, organic reliability and support for U.S. farmers. The surface fabric is soft to the touch and easily stretches to conform to your body.

Organic Latex Foam 9” After harvesting from the rubber tree, the latex sap is cured into a comfortable luxurious foam.

Unlike synthetic and even all-natural blends, we only source our latex foam from reputable certified organic suppliers, ensuring purity, fair labor practices and support for healthy farming to protect our planetâ&#x20AC;&#x2122;s latex forests. The finished foam is certified to the Global Organic Latex Standard (GOLS).

Organic Wool Batting Wool wicks away moisture, pro-

vides natural fire protection, and offers temperature regulation, keeping you warm in the winter and cool in the summer. GOTS certified organic wool facilitates healthy, well treated sheep and the elimination of harmful chemicals in the processing of the wool.

NO Flame Retardant Chemicals Due to its innovative natural design and intelligent mattress

construction, this mattress passes all Federal and State flammability standards without the use of any fire retardant chemicals or FR barriers. This is achieved through superior product design, the use of more natural materials (i.e. organic cotton fabric, organic cotton fiber and organic wool batting) and the elimination of polyurethane foam. SOURCE: PRWEB & SleepworkNY

Modayat starts bedheads, bases and box springs Having been producing beds for other brands since 2005, Modayat expands product line by producing complementary products that are sold in abroad. Murat Horoz, sales and marketing manager of the company informed about their products and activities:

On Modayat and its services Established in 2005 to supply the bedding industry, the company improved its quality and increased its capacity by offering quality products at minimum prices. We produce for special orders for bedding companies besides our basic products.

On facility and capacity of the company Our factory is of 3 thousand sqm and has all machinery for production of beds operating on two production lines having a daily production capacity of 300 beds. In the base section of the factory that has been active since the beginning of 2015 bases, bedheads and box springs are produced. 130 pieces of bases are produced daily.

On export activities We have been exporting only beds to Germany, France, Holland, Georgia, Iraq and Turkmenistan by 2015. Now we also export other products including boxspring sets, bases and bedheads.

On new markets and investments We aimed to increase the share of exports in sales by increasing export destinations. As we know the importance of freight costs we invested in rollpack machine and reduced transportation costs by one fifth. In addition to our wholesales we aim to sell individual

stores in export markets directly. England, Denmark, Belgium, Switzerland, Azerbaijan, Iran, Libya, Saudi Arabia and UAE are among our target markets. 2015 will be a year of leap forward for us.

General assessments on bed industry Bed production is a star segment for furniture industry in Turkey. People have become aware of the importance of beds for their health and comfort. So, the industry grows fast. Share of beds in trade fairs focused on furniture industry is also rising remarkably. Even special fairs, such as Sleep Well, are organized. We, as manufacturing companies, are selling products that have serious impact on public health. So we have to be as more cautious about the hygiene, health and quality of our products as the outlook and appearance of our products. We emphasize on these issues, as well.

No need to go to China to source Chinese products, visit Istanbul! Organized by Sinerji International Fair Organization Company, the 2015 edition of China Home Life Turkey is ready to record another success at CNR Expo, 3-6 June 2015

After its successful premiere edition last year, the second China Homelife Turkey will be held from 3 to 6 June at Hall 1 at the CNR Expo Yeşilköy İstanbul. Main focused sectors of the event include bedding, textiles, garment, home textiles, building materials, home appliances, household items, furniture, lighting products and kitchen & bathroom fittings. Today, China offers what no other country offers and does exports based on opportunities and needs of buyers. China Homelife exhibition is an important oppor-

tunity for entrepreneurs who want to get the trade benefits of far eastern potential. Turkey edition of the event is a highly successful China sourcing event. China Homelife Global Series is held in Dubai, Brazil, Poland, Egypt, Jordan, Kazakhstan and India since 2009. During China Homelife fair 10,000 professional visitors from all over Turkey and Eurasia region will meet more than 500 exhibitors and 25,000 high quality exclusive brands. Each exhibitor is qualified through a quality control process.

Europe’s largest Turkish furniture store opened in Amsterdam by Dogtas One of the major furniture brands Dogtas, planned to have 94 stores in abroad by opening 25 new stores in various countries by the end of 2015 and targeted a revenue of 28 million dollars, 20 % increase in export markets. Recent opening is the largest of the series and has 2.5 thousand sqm of covered space, the largest store belonging a Turkish furniture brand.

Hulusi Acar, general manager of Dogtas.

General manager Hulusi Acar says, “We are one of the larger companies in the furniture industry in Turkey having around 200 stores in and out of the country. We now emphasize on growing in export markets. We aimed to be

known in the world by our 50th anniversary.” He added, “Sales drive prevailing in the industry have made our products commodities, made of copied designs. We emphasize on the production of likeable, emotionally impressive, emphatic designs. We also pursue an aggressive growth by opening to new markets and new segments.” Dogtas has increased its exports by 17 % in 2014 by opening stores in Europe, Asia, Africa and Arabian Peninsula. Following the one in Amsterdam, stores will be established in Wien, Zurich, London and Cologne.

BRN signifies healthy and quality sleep based on its innovative products Berna Ä°lter: BRN has become Turkeyâ&#x20AC;&#x2122;s first sanitation certificated mattress producer which complies fully with OEKO-TEX standards

KAYSERI- Berna Ilter, General Manager of BRN Sleep Products, pointed out, “BRN has a full line of products, ranging from premium bedding to quality sets with inner spring mattresses and memory foam and latex mattresses with full health benefits, hand crafted mattresses with all natural fillings and frame beds with full comfort.” “After years of vast experience, BRN has reached the ultimate combination of superior comfort and durability. While meeting any of sleep needs, all our mattresses are geared to meet diverse range of consumer preferences efficiently.“ She added. Berna Ilter, General Manager of BRN Sleep Products emphasized the fact that BRN has become Turkey’s first sanitation certificated mattress producer which complies fully with OEKO-TEX standards. So,

Berna Ilter, General Manager of BRN Bed

BRN Sleep Products do not pave the way for any allergic diseases and discomfort. Berna Ilter also furnished information on the OEKO-TEX. The OEKO-TEX Standard is an independent test and certification system for textile raw, intermediate and end products at all stages of processing. Examples of articles that can be certified: yarns, fabrics, treated fabrics, manufactured articles (clothing of all kinds, domestic and household textiles, bedding, towels, soft toys and many more.) The OEKO-TEX testing for harmful substances is always geared towards how the textile will actually be used. The more closely the product is in contact with the skin, the stricter the human ecology requirements that it must meet. Confidence in Textiles â&#x20AC;&#x201C; that has been the motto of the independent testing for harmful sub-

stances according to OEKO-TEX Standard 100 for textile products of all types pose no risk whatsoever to health. With regard to the global structure and high division of labor in textile production the OEKO-TEX criteria catalogue for the first time provides manufacturers in the textile and clothing industry with a uniform benchmark on a

scientific basis for the evaluation of potentially harmful substances in textiles. The OEKO-TEX label indicates the additional benefits of tested safety for skin-friendly clothing and other textiles to interested end users. The test label therefore provides an important decision-making tool for purchasing textiles. “The Company is determined to upgrade its dynamic performance.

Having outlet centers scatted over Turkey, BNR aims at its countries to which it exports in 2015,” She added. “As a matter of fact, innovation has turned to be a way of life and the key strategy of BRN and become the strategic part of company’s long term growth. Instead of focusing on competitors, BNR has been keeping the pulse of its customers around the globe,” Berna Ilter noted.

A closer look at the mattress industry at home and in the globe The world mattress production is composed of %40 spring and %45 foam mattresses. The USA, China and Brazil are the top three bed producers in the world. The top three importers of beds are ranked as Germany, France and the USA. Poland, China and Belgium are the top three exporters of bed in the world respectively. Turkey is not among the top ten countries in terms of neither imports nor exports.

Mattress industry in Turkey Bed market in Turkey is composed of %95 spring and %5 foam mattresses. Investments made by individual producers in the bedding industry range between 40 thousand and 440 million dollars. By Murat Durak - Co-founder of BrandTalks

There are 25 greater companies employing 50 to 500 people. When counted with all of the smaller ones there are about 400 companies in the sector. Costs of entry are relatively low in Turkey and thus the number of companies in the industry tends to increase more. However about half of the companies are socalled shadow companies producing low quality products. Producers are heavily concentrated in three provinces, Kayseri, Istanbul and Izmir, respectively. Kayseri meet half of the total domestic production in Turkey with its about 2 million production annually. Annual bed exports accounts for about 46 million dollars. Most of the production is sold the European and Middle Eastern countries. Thanks to the labor, energy, raw materials and geographic advantages, Turkey is becoming an important center for mattress manufacturing. Industry sells about 3 million mattresses in traditional channels and 1 million mattresses in the modern channels of distribution and in individual stores of the companies. The mattress industry is expected to grow exponentially when more than thousand of hotel investments that each will have 700 to 900 beds.

Factors that hinder further development in the industry

and there are deficiencies in design fields.

Problems caused by shadow economy.

There is lack of international promotional activities that limits competitive power of the industry in international arena.

Even smaller companies can enter the industry easily as well as greater companies Unfair competition is a problem. R&D activities are highly limited

Mattress manufacturing is still regarded as part of furniture industry. There must be companies who produce only and especially mattresses. As for the profile of

individual customers, they are still not having enough information about the importance of mattresses for their health. They use the same beds for many years. Having some health and physical problems, they do not replace their beds. They must be educated for the effects of bed in their health. In Europe, people replace their beds in two years, while it takes about 8 years to renew it.

Las Vegas Market announces new & expanding showrooms for furniture, gift and home décor LAS VEGAS – Las Vegas Market announced that its furniture, home décor and gift leasing gains of the past three years are continuing their upward trajectory, with increases in both new and expanded showrooms planned for the upcoming Summer 2015 Las Vegas Market, August 2-6, 2015.    “Las Vegas Market continues to generate substantial momentum throughout the furniture, gift and home décor categories, dramatically increasing the number, diversity and quality of resources,” said Scott Eckman, executive vice president, International Market Centers. “We are seeing renewed commitments from existing tenants across all categories as well as an increase in high-end resources. August marks our 10th anniversary,

as well the third and final phase of our strategic growth plan to position Las Vegas Market as the leading furniture, home décor and gift destination in the western United States. We are proud of the partnerships we have established with our customers and look forward to forging new relationships as we continue to grow and expand in the years to come.”   Highlights in the established furniture category include the addition of new resources, as well as expansions, renewals and relocations of existing tenants. Newcomers for the summer market include Crosley Brands (stylish indoor and outdoor furniture and nostalgic electronics) in 3,592 square feet on A9; Little Castle Furniture (upholstered chairs, rockers, lo-

veseats and settees for children) in 2,824 square feet on A9; and Joybird Furniture (high-quality, customizable mid-century modern furniture) in 4,409 square feet on B6.    Returning furniture tenants expanding their showrooms for summer market include Argo Furniture (living, dining and bedroom furniture), expanding by nearly 45% to 5,908 square feet on B6; Sonax (easy-to-assemble indoor and outdoor furniture), nearly doubling its space to 8,049 square feet on A6; and Southern Motion (reclining furniture) expanding

more than 20% into a 15,252 square foot space on B10. In addition, two existing tenants have renewed and relocated for summer 2015: Bush Furniture, supplier of office furniture moves to A10; and Moroni, supplier of Italian-inspired leather furniture, moves into a new showroom on B6.    Beyond new and expanding furniture resources, Las Vegas Market expects significant gains in gift and home décor resources for the Summer Market. The first wave of confirmed Gift and home décor newcomers for

August includes Hot Skwash, manufacturer of handmade luxury tabletop décor, opening a 338-square-foot showroom on C10; Lynn Mitchell Group, a sales agency representing more than 50 stationery, handcrafted and better goods lines, opening a 2,293-square-foot showroom on C10; Mixture, a supplier of candles and gifts, opening a 1,590-square-foot showroom on C10; and Gold Eagle, a supplier of permanent botanicals, opening a new 2,569-square-foot showroom on A4.    First among several significant gift and home décor showroom expansions planned for Summer Market are UMA, which is increasing its showroom by 63% to a 27,764-square-foot space on C7 showcasing its tabletop, accessories, wall decor, accent furniture, floral accessories, garden items and holiday décor; and multi-line gift and home décor resource Midwest CBK – with new lines G! and Noelle – in a 13,493-square-foot showroom on C9.    Summer Market also marks the premiere of the casual furniture launch at Las Vegas Market, with 250,000 square feet of permanent showrooms and temporary exhibit space on the 12th and 13th floors of Building C exponentially expanding the Market’s existing casual/outdoor resources. The previously announced, and growing list of leading casual manufacturers showing at Summer Market include: Agio, America’s Backyards & Outdoor Living, Tommy Bahama, Corriveau, Ebel, Inc., Hanamint, Kannoa, Outdoor by Design, OW Lee, Inc., Panama Jack, Patiologic, Pelican Reef, Poly-Wood, Inc., South Sea Rattan Collections, Summer Classics, Skyline Design,

Sunset West, Three Birds Casual, Treasure Garden, Veneman, Zuo Modern, and more.   Other highlights of Summer Market include a celebration of the Market’s 10-year anniversary; the

creation of C11, a new showroom floor for gourmet housewares, tabletop and specialty food; the continuing growth of C5, another new permanent showroom floor for boutique home décor, high-end home textiles and accessories; and the repositioning and reimagining of the Market’s temporary exhibits as The Pavilions at Las Vegas Market, a dramatic, freestanding, climate controlled temporary tradeshow space showcasing some 90,000 net square feet of innovative and emerging gift and home décor resources.   Las Vegas Market is the leading furniture, home decor and gift marketplace in the western U.S., presenting 2,200+ gift, home décor and furniture resources in an unrivaled market destination. Las Vegas Market features thousands of gift, furniture and home décor lines, allowing for cross-category commerce among these industries. The Summer 2015 Las Vegas Market runs August 2 to August 6, 2015, at World Market Center Las Vegas.

Easy to transport beds from Indivani

Launched at the beginning of 2014 by Indivani, vacuumed roll beds attracted interest in the market. Having serious feedbacks about their product the company prepares for other surprises. Tahmina Konnieva, export manager, introduced their activities:

On vacuumed roll bed By participating in ISMOB fair in 2014 we took the first step on the way to international markets. Especially our vacuumed roll beds attracted interests of visitors for its being easy to transport. We

got good responses and serious demands from prospects. This has encouraged us to expand our manufacturing capacity by installing new machinery.

On the yearâ&#x20AC;&#x2122;s performance It was a positive and profitable year for us. We hit our targets for the year. We earned new buyers and discovered new markets. With the patent we got we made our product unique. The industry has also progressed in 2014. Turkey has several competitive advantages in terms of labor, energy,

raw materials and geographical location. Additionally the innovations in the bed industry have been fuelled. In 2015 we keep our efforts increasing to launch more new and innovative products. We have some surprising plans.

On exports Presently, 60 % of our production is sold to export markets. We have customers in Middle East, African, Central Asian, European, Balkans and Caucuses countries. We delivered beds to Iraq, Libya, Egypt, Georgia, Switzerland, Turkmenistan, Senegal, and Nigeria. They will be more in the years ahead.

CIFF, 35 China International Furniture Fair (Guangzhou) recorded an outstanding success th

Turkish association of Furniture Industrialists (MOSDER), organized the Turkish participation in the world’s second largest furniture fair held  in Guangzhou-China, 18-22 March 2015. The 35th China International Furniture Fair (Guangzhou) (“CIFF”) was held with a great success in China Import & Export Fair Complex, March 18-21, 2015. CIFF presented with new concepts and new look based on 18 years of history in the industry. Mr. Ma Chunzhi, vice president of China Foreign Trade Centre (Group) representing the organizer highly summarized the features of the 35th CIFF in the opening speech. “We worked hard to build a global integrated and interactive trading platform.” With a total scale of 680,000 square meters, 2 phases of the 35th CIFF hosted the brands from 32 countries and regions including China, USA, Italy, France, UK, Germany, Australia, Turkey, Korea, Japan and Austria. The exhibits covered a range of themes including home furniture, office furniture, hotel furniture, furniture for public

spaces, outdoor furniture, home decor & home textiles, furniture machinery & raw materials. CIFF enhances the exhibition quality, innovates in ideas and works with over 500 global professional media to invite professional buyers. It is estimated that there were more than 140,000 professional audiences from over 190 countries and regions that attended the 35th CIFF, bringing together numerous brands, professional purchasing groups, designer teams and industry authorities in Guangzhou and giving unlimited opportunities. CIFF has become a world-class multifunctional platform for trading, brand promotion, fashion display and industry gathering. It wins a widespread reputation in the in-

dustry and provides a platform for exchange based on its good environment and experience. The 35th CIFF continued to promote deep integration of the exhibition with the forums such as the 7th Design in China (Guangzhou), the 6th Office Environment Theme Pavilion, Furniture Design Awards and Global Office Furniture Outlook, which dealt with the hot issues of the industry from different angles, spark ideas and further enrich the platform for information exchange. CIFF pays much attention to service details and improves service level and could offer the

participants extraordinary service since the organizer is also the owner of the convention complex. The 35th CIFF further simplified the admission badge application procedures and enriched its official website and WeChat functions to facilitate exhibitorsâ&#x20AC;&#x2122; application and audienceâ&#x20AC;&#x2122;s pre-registration for admission. It also arranged shuttle buses from Baiyun Airport to the complex and around the complex during the exhibition, providing the exhibitors and visitors with a comfortable, convenient and effective experience. Thanks to years of development and innovation,

CIFF has become one of the best and most valuable exhibitions in the world furniture industry. Starting from 2015, the September session of CIFF will be transferred from Guangzhou to National Exhibition and Convention Center (Shanghai) (“NECC”). The 36th CIFF (Shanghai) will showcase the furniture machinery & raw materials, finished products and decors, connect the upstream and downstream industries from design to production and cover a range of themes in the whole indusry chain. CIFF (Shanghai) will build a large and powerful platform for the furniture industry. Turkish association of Furniture Industrialists (MOSDER) organized the Turkish exhibition at this important show. The association had also participated in the same event last year. While commenting on the event Ismail Dogan, president of Mosder said, “China hosts world’s second largest furniture fair. We are proud to be part of the event on behalf of all our members. Following the first participation in this fair last year, our member companies have begun to sell furniture to Chinese buyers. China is one of the largest producers and exporters in the world. It is important to sell furniture in this market. To reach our targets for 2023, we have to sell 10 billion dollars worth of goods in the new and  far away countries. Incentives for freight costs in exports are highly important. With

this support, furniture exports will be more.” With a scale of 370,000 square meters, the first phase of CIFF 2015 March in Guangzhou was held on March 18-22 under the theme of “Whole-Home-Decor” including Home Furniture, Homedecor & Housewares, Hometextile and Outdoor & Leisure, reflecting the extension from indoor furniture to outdoor leisure living as well as the evolution from single furniture display to integration of interior

decoration with furniture, home decor and home textiles. It builds up China’s largest and highest-end Classical Furniture Sector and the only outdoor living experience platform, and further optimizes the featured sectors such as International Brand Hall of Home Furniture, Design Hall, Soft Decoration Sector, Custom-made Furniture and Kids & Teenagers Furniture Sector. It incorporates more international exhibitors and offers more diversified product design and a smoother exchange experience.

Sleep revolution starts at Yatas 40

Yatas announces that they have started usage of the best spring technologies used in the best mattresses of the world. Aiming to attract interests of buyers on choosing the best product the company keeps using new technologies in its production. According to the info provided by a press release from company sources,

Yatas engaged in a cooperation agreement with Leggett & Platt for four new spring technology and started a sleep revolution. Products of the company are sold in 45 corporate sales stores in and out of Turkey. Hourglass airbeds are look like a sand watch having 3 layer springs that adapts to the body forms and weigh of the person. Zero gravity beds have 5 zone wallaby springs that provide more comfort and maximum rapport with body during sleep. Having double fold springs, Ergocoil infinity beds offers higher comfort and provide healthy sleep. With its special ultra waist support pads that can be removed this model is durable against 240 thousand punches. Verticoil Edge beds provide natural sleep movements that support body and provide comfort. Having 21 % more springs over standard beds verticoil flex bed supports spine the most and provide more space for sleeping surface.

Cinar Bed&Base on 12 points in Asia and Europe Having been producing beds and bases since 2009, Cinar Yatak Baza offers its products to market as Homesleephome brand, registered in 2014. Ahmet Yirmidokuz, general manager of the company informed about his company and its products.

Orthopedic beds of Homesleephome Customer satisfaction is important for us, so we try to develop better and comfortable beds for our buyers. We registered our brand, Homesleephome, in 2014. We aimed to provide to our customers with really orthopedic products and offer them comfortable living spaces. One of the problems in our business is that consumers use the same bed for ten to fifteen years. This cause additional hygiene problems in longer periods. We try to reduce the replacement period of beds by five years. We do our best in this direction.

On 12 points in Asia and Europe We develop our products by watching the complaints of consumers in general and by finding solutions to these problems. One of the problems in the sector is the lack of qualified personnel. Product quality and problems may be worsened for this reason.

Presently, our products are offered to our buyers on 12 points in Asia and in Europe. We want to increase their numbers. We keep our efforts to make our Homesleephome brand more powerful among other brands with our professional staff, technological machinery and hygienic factory.

CoolFlow for perfect sleep 44

Isbir bed company keeps launching alternatives for perfect sleep. Lately, CoolFlow beds are ideal for spouses whose weights, sizes and sleep positions are different. CoolFlow is a new spring system used in beds designed for maximum air ventilation and for custom comfort for spouses. Peculiar to Isbir Yatak, the new spring system provides every detail necessary for a perfect sleep. Independently put inside of the bed, packaged springs is made of three layers, each can be arranged for the changing needs of people as measured by their height, elasticity, to adapt the body and laying forms. When laid down on CoolFlow beds, first the highest springs are activated then smaller ones are pressed. Thanks to the cooperation between various sizes of

springs the best support is provided to produce better sleeping conditions. The use of different size of springs also makes it possible for wider channels of airflow. The spaces between spring packages have improved the circulation of air and humidity. Natural flow of air in the bed also prevents overheating in bed and provides a cooler environ-

ment. It also prevents perspiration during sleep. The product has four fold more spring than standard beds. This means more support for spine and more comfort. In a 160X200 cm bed, the most preferred size, it has 2876 springs in it. (860 spring per sqm.) In standard beds are 695 springs (220 spring per sqm.)

Duralli expands its product range 46

Perihan Yilmaz Dilek, Assistant General Manager of Eyşan

Yılmaz Group Companies has reached a monthly 8500 units capacity at integrated plant by investing in brand ‘‘Duralli’’. The company has been gaining ground since 2006 with the investments of Duralli and Durev. In 2009 the new plant investments consist 10,000 m2 closed area, brought into an integrated production facility with modern production lines.

Duralli vice general director indicated that Duralli spurts at export after becoming an identified brand of Turkey. Duralli has intense export to Germany, Switzerland, Denmark, Latvia, Estonia and their export increases exponentially. New products and price economy were the key points affected growth rate says Ms. Dilek and adds that they would continue investing in marketing and R&D activities.

WE STARTED THE BASE PRODUCTION Duralli vice general director Perihan Yılmaz Dilek indicated that at Modef Fair for the first time they presented their new base Bednox made a quick introduction to the market with ‘‘new utility model patent’’. The bases have optional opening covers, aesthetic design and they are durable, easy to open covers, and easy to carry. She briefs their important developments:

NEW SERIES IN 2015 ‘‘UZAY’’ “We reached a top spot in the industry with the year after year improvements in the design and quality of our products. Now we are a monitored and desired brand. In 2015 new beds, Velanova, Andromeda, Visono, Sombre, added to our product range with ‘‘UZAY SERIES’’. In the series pocket springs, visco and soft feather sponge preferred which support the spine. Beside this, Rüya series renewed. Regeneration has made according to increased ergonomics of retail. “Positive feedback from our customers about the quality of our products and our post sale service make us stronger. We work for better.”

Mattresses are Abloom This Spring 48

Mekan Yatak, one of the most deeprooted companies in the sector, striving to offer healthy sleeping environments for 41 years, has released the 2015 spring collection. The Lapis and Topaz mattresses in the collection offer comfortableand ergonomic sleep by their technologies. Mekan Yatak, merging the most advanced mattress technologies in the world with its experiences, produces hygienic and ergonomic mattresses that value the sleeping health and comfort of the customers. Once more, shaping its 2015 Spring Collection with this understanding, Mekan has used the Topaz and Lapis type mattresses in the collection.

as a starting point for healthy and natural resting. Latex is a milky sap released by many plants in nature and solidifies when mixed with air. In the Topaz mattresses, which are equipped with an unmatched spring system, the micro bag adapts to each spot of your body thanks to the springs and offers full support for your spinal health

Full support for your spinal health!

Mattress maintaining body temperature

With their latex content the Topaz mattresses in the collection pose

The other mattress type in the 2015 spring collection is Lapis.

The Lapis mattresses maintain the body temperature by the pile pad inside and offer a comfortable sleep. The bonel spring inside supports the body in all areas and prevents the deformation of the spinal structure. In the collection prepared considering consumer health, it is intended for the consumer to take a restful and qualified sleep at the end of the day and start the following day healthily, having left behind all fatigue, and feel energetic throughout the whole day.

03-06 Haziran | June 2015 CNREXPO - Yeşilköy, İstanbul, Turkey

Döşemelik ve Perdelik Kumaş Evtekstili, Halı ve Zemin Kaplamaları

Upholstery Fabric Hometextile, Carpet and Flooring

Çin Ürünleri Fuarı

China Products Fair

Ürünleri Kalite Kontrolden Geçmiş 200 Seçkin Katılımcı Firma 200 exhibitors and hundreds of high quality brands qualified through a quality control process

www.chinahomelifeturkey.com

/chinahomelifeturkey /ChinaHomelifeTr /+Chinahomelifeturkey

Organizatör / Organizer: Sinerji Uluslararası Fuarcılık Ltd. / Sinerji International Exhibitions Ltd.

Darulaceze Cd No:33 Bilas Is Mrk B Blok D:42 Okmeydanı, Şişli, İstanbul Tel:+90 212 210 99 86 | Fax:+90 212 222 34 96 info@sinerjifuar.com - info@chinahomelifeturkey.com

B U F U A R 5 1 7 4 S AY I L I K A N U N G E R E Ğ İ N C E T O B B ( T Ü R K İ Y E O D A L A R V E B O R S A L A R B İ R L İ Ğ İ ) D E N E T İ M İ N D E D Ü Z E N L E N M E K T E D İ R THIS FAIR IS ORGANIZED UNDER SUPERVISION OF TOBB (THE UNION OF CHAMBERS AND COMMODITY EXCHANGES OF TURKEY) IN ACCORDANCE WITH THE LAW NO.5174

Bellona distributors in abroad convened in Antalya 50

Held biannually Bellona distributors’ convention was held in Antalya. The meeting was participated by 600 distributors. In his assessments for the year 2014 Memduh Boydak, CEO of the Boydak holding said, “Last year we opened 40 new stores for our Bellona brand. This year we target to open 35 more. In the long run we aim to have a thousand stores by 2023 carrying Bellona brand.” Sales champions for Turkey and regional markets were presented awards during the meeting. Older distributors that have been deal-

ing with the brand for years were awarded with lifelong success plates.

Replacement period in furniture in-

Boydak said, “Furniture is our locomotive business. The meeting has become an international one for the first time this year. It shows our market coverage. It is a great pleasure for us to host our 600 business partners in Turkey. We are increasing our R&D investments. We plan to grow 12 %. We closely follow developments in world markets and political tensions in some countries. We changed our focus to Europe.

tions and fashion forces. Brands

dustry is going down to five years as a result of responsive operaare questioning their actions to provide better and faster products and services. We launch fashionable and innovative products. Last year we produced special carpets having 26 colors in our 60 sqm factory in Kayseri that produces 4 million sqm carpets in a year. We are also strong in home accessories as well as in furniture.”

Ozay group exports fully A major company in production of bed cover exports all of its products

Lokman Ozay was a student in the eighties when he founded his company Ozay Group to export and to contribute in the national economy. Soon he was awarded by Turkish Union of Exporters as the youngest businessmen of the year. He told his story to our magazine Sleep Well: Lokman Ă&#x2013;zay, Board Chairman of Ozay Group

On Ozay Groups successes I founded it in 1983 to export and trade of bed covers. Our product portfolio reached up to 52 items soon and become one of the major buyers of towels produced in Bursa. We import curtained bed covers from Germany for the first time in Turkey. In 1986 we started to produce futon beds, known as Japan beds, similar to floor beds used in Anatolia. It is made of % 100 cotton that was layered as 5 cm. of layers. They weigh less than 17 kilogram. Later we began to produce bed cover sets and visco bed bed covers. In 2003 we quit the production of beds.

On brands and products We use Turkuaz brand in bed covers, Mavi Ay in box spring bases. We have 104 different bed covers made of different materials including bamboo, horse hair, camel hair, wool and fibers, each are for certain season of the year. We even produce covers out of coconut fibers. Being natural they are healthier and comfortable.

On exports From the very beginning our policy is to export all our products. Our products are delivered to Germany, Belgium, Holland and Austria. Our box spring bed bases are exported to Switzerland, France and Israel. We seek new markets, as well.

On production We produce in our facilities of 5,500 sqm on a 20 thousand sqm land. We process 8,000 meter of fabrics daily and produce 3,500 bed covers. We produce 75 bed bases daily. Box Spring is movable and have springs beneath. These are delivered to Sweden, France and Holland. Recently to Hungary and Poland.

On fairs and fair activities We did not miss any fairs in the past. They were all profitable. This year we are going to participate only in Interzum fair, because we utilize our capacity fully. Our connections that we have built in 14 years are bearing their fruits. We may participate in the Sleep Well Expo Istanbul additionally. There must be more fair events in the industry.

Additional comments About 30 million dollars worth of bed covers is exported from Turkey. This can be increased remarkably. Only Germany and Austria need 8,5 million beds annually. Turkey may become a leading country in the world in bed cover manufacturing if we keep our quality and prices at suitable levels.

Yaysan dresses up beds of Europe

One of the oldest companies in the field, Polya Foreign Trade company will produce 6,000 bed covers daily, top in Europe, in 2015. Temel Cetkin, general manager of Yaysan, introduced his company.

On products of Polya company

On investments

It was established by Tomsire Cetkin in 1987 and had been producing beds of spring and foam types by 2000. Then it focused on the production of bed covers, by securing a great amount of order from a German company. Now our company expands its buyers in Germany. Besides, we produce 150 beds daily for domestic market under Polya brand name.

We employ about 300 people in our factory of 12 thousand sqm where we produces bed covers on about 170 machinery for quilt, zipping and industrial sewing. Some of them are automatic. We have a daily capacity of 3 thousand pieces of bed covers. Next year it will be doubled. Our headquarter is in Istanbul, other functions including manufacturing and logistics have been carried out in the factory in Tavsanli, Kutahya.

On basic product, bed covers The line seems to be a simple production. However, number of factors is important, including the quality of fabrics, zippers and fibers. They have to be combined accordingly. Productivity and efficiency in manufacturing operations are also important. Human factor and faults are another field for focusing on. We have successfully been preferred by buyers in Germany.

On export markets In our field, Germany, Austria and Poland are major countries. Poland has the lionâ&#x20AC;&#x2122;s share. Estimates show that in these three countries about 1.5 million pieces of bed covers is produced annually. Our share is about 10%. 90% of our production goes to exports. We also export to Switzerland, Belgium, France, Holland, Island, Finland and Sweden. In 2014 we sold about half million pieces in export markets. The volume will be higher when our operations an new factory gained momentum.

On developing automation of machinery In some cases standard machinery would not suit best to our processes. In these cases we seek better ways to do our work. By visiting fairs and exhibitions our experts find and develop solutions for productivity and quality of the work.

On mattress production We produce mattresses made of bonnell and pocked springs in our factory besides latex and visco

kinds. We use bed covers that we produce. Beds are mainly sold in domestic market. Some of our oldest buyers in export markets are also demanding beds from us. Sales of beds and pillows depend on the cultural and aesthetic choices of customers. In Turkey, people prefer harder beds, while Europeans sleeps on softer beds. Recent reports on the outlook of bed industry in the world point out that Turkish people replace their furniture more than their beds. Younger generations seem to change the sleep culture.

KAYBED assertive in boxspring and mattress cover production, too! 62

Mustafa Nebi DoÄ&#x;an, General Manager of Kaybed

By the support from its automatic assembly line, KAYBED has a production capacity of 1,000 mattress/day installed on modern and hygienic facilities planted on 10,000 square meters area located at Kayseri Organized Industrial Zone. As well as having an expertized and experienced line in the sector, KAYBED with its INNOVATIVE mark aims to increment standard line of mattress manufacturing in the sector by its MOD-

ERN production and marketing apprehension. KAYBED which has a sense of social responsibility consciousness and shows respect to ethical values yet innovative plays an important and pioneering role in the sector. The company strengthens its corporate management pattern and develops strategies that increases yield in local and international markets by stable and balanced growth. Each phase of integrated

production line was programmed to proceed from scratch. Each piece of raw material which is to be processed enters to line from starting point and they become a component to be used in mattress manufacturing. During these procedures, by showing a environmental friendly approach and SENSITIVITY, none of materials which are risky to public health and not in accordance with international standards shall be used. Combining quality with aesthetics and elegance, KAYBED offers latest trends complemented with its style to its customers. Mattresses, Base, Headboard and Mattress Products are standing ready at KAYBED’s modern factory and warehouse facilities. KAYBED who combines numerous technologies, has a customer oriented production mission in its “MATTRES FACTORY”. Towards this mission; KAYBED targets unconditional customer satisfaction by keeping product design and QUALITY at its best, accomplishing after sales services with care and steadiness. One of the most important exceptions that makes KAYBED distinctive from other manufacturers is that it designs products that fit other countries’ sleeping culture and needs, tastes and expectancies. KAYBED, being particularly named as “PRIVATE LABEL” and

positioned as a manufacturing vendor; offers special branding, collections and designs according to demands. KAYBED sees each customer as a new project and deals with identical interest, thus, is glad that customers have their products at their homes.

Why you should choose KAYBED? •KAYBED is a important player of the mattress sector. KAYBED has Turkey’s most modern production plant, and it’s production is full automatic plant on 10.000 SQM. At the same time, it manufactures special handmade mattresses. •Wide range of Products thanks different materials: Bonnel-, Pocket Spring, Memory Foam (Visco) and Latex are part of the production from KAYBED. Furthermore KAYBED has an extra capacity for the production of mattress covers.

•With its innovative packing systems, KAYBED is able to do customer-driven, hygienic and steady packing with its roll, press and duplex plastic technics. •Of course, we benefit from the longtime experiences of Mert Makina, which is under the same Group as us - Mert Group. Mert Makina produces for several years machines for the mattress sector and has an important position in this category. •We are in possession of Quality Certificate ISO 9001: 2008 and go on with continuous, powerful and innovative R&D activities. •KAYBED which is experienced in the topic of Hotel Mattresses, have created a separate collection for this target group. •KAYBED is actively involved in government projects. •KAYBED opens up to the domestic market with its location which

can be regarded as central Turkey, and to the whole World thanks to its proximity to the Mersin Port. •One of KAYBEDs main target for the year 2015 is to export in 50 countries. KAYBED’s Private Label Program “Trademarks are international on the advance” - This showed a study (sketch), from the market research enterprise ACNielsen, which had examined (by the order of the world association of the private Label Manufacturers (www.plma. com)) in 38 countries the business with trademarks in more than 80 categories. Why you should wait? With our Private Label Program we design and produce, in addition to our collection, customized and exclusive products for distributors and retailers under their own brand.

Tidy up your summer dresses and make room for your winter dresses Together with the fresh air that takes effect dayby-day, summer dresses give place to winter dresses little by little. To make room for winter dresses in your wardrobe, you can get help from the bed base of Konfor and easily keep your summer dresses in the wide bed storage of Myles, Neil and Piyogo.

Before passing to autumn and winter seasons, it is high time to glorify our living spaces with the energy of brand new seasonâ&#x20AC;Ś The first step of this change is to make room for winter dresses by reviewing the summer dressesâ&#x20AC;Ś. Konfor Furniture which attracts attention with its functional and up-to-date furniture, organizes your rooms with the wide internal volume storage beds.

Konfor brand which specifies the trends of home decorations with its unique and modern designs, meets new season with the products that goes with winter decoration. Konfor with its 23 concept stores and 600 selling points throughout Turkey gives the pleasure of being at home with its innovative and functional products. Konfor Furniture which has been serving at furniture sector since 1938 with its qualified, unique and elegant designs, improved itself by reshaping its long service experiment and recognition with ‘Konfor Identity’ store concept in 2011. Konfor that crossed the world’s limits and became one of the national brands of Izmir with the motto of ‘Konfor Identity’, brings its innovative and trend designs together with the consumers in 43 countries. In the product range of Konfor Identity which serves with 23 concept stores and over 650 selling points across Turkey includes bedrooms, dining rooms, kidrooms, seating groups, corner sets, sofas, tv units, coffee tables, chairs, armchairs and beddings.

Turkeyâ&#x20AC;&#x2122;s mattress exports developing fast 70

The Turkish mattress industry has been developing at all aspects. The production has been improving dramatically. The latest technologies and innovations such as latex, memory foam, organic and value added mattresses with various features gained momentum in recent years. There are a wide variety of featured mattress-

es of all kinds manufactured in Turkey. Turkish industrialists use every possible contemporary raw material from goose feather and horsehair to bamboo and corn fibers, and develop every kind of smart and functional quilts, pillows and mattresses. In fact, the last decade witnessed radical changes and fast development in

almost all industries. The mattress industry is no exception. Many foreign mattress machinery manufacturers granted dealerships to Turkish companies and the Turkish mattress manufacturers have been developed well. The industry grew by variety, quantity and quality. Kayseri takes the lead in this development. Istanbul is also a strong base for the industry. Available data shows that Turkeyâ&#x20AC;&#x2122;s leading mattress markets are Iraq, Libya, Saudi Arabia and Germany. Azerbaijan and Turkmenistan follow them. These six markets accounted for almost 65% of the total exports of the country in recent years. Selling to 116 countries excluding free zone sales, Turkish mattress exports are expected to continue its growth steadily every year in the next decade. Turkey is en emerging and stabile market with its fast growing popu-

lation, advantageous location and developing economy. The mattress industry, mattress machinery and equipment are among the fastest growing sectors in Turkey. The developments experienced in the sector and the innovations, the collaboration among industrialists are the important factors motivating the improvement of the mattress and bedding industry in Turkey. All these positive developments urged a fair in the industry and thatâ&#x20AC;&#x2122;s how SLEEPWELL EXPOâ&#x20AC;? show was born. It is held at the opposite side of Istanbulâ&#x20AC;&#x2122;s most

famous international airport, Ataturk International Airport from where you can get the exhibition grounds in a few minutes. It is almost very clear that the fair will be one of the strongest fairs in the bedding industry worldwide in the very near future. There are some big mattress producing companies in Turkey and they are producing almost all kinds of mattresses including innerspring mattresses, visco mattresses, latex mattresses, adjustable mattresses, sleeping systems, roll mattresses, visco pillows, medical pillows, cribs

and kidsâ&#x20AC;&#x2122; beds, mattress-protecting alezes, movable beds, customized beds, round mattresses, organic mattresses and intelligent mattresses, etc. Turkish mattress industry has some world brands in mattress ticking, felt, wire, spring, boxspring, furniture, foam, chemicals and other supply material manufacturers for the mattress production. Some mattress manufacturers import raw materials and some use domestic brands while some others use both. The overall situation of the industry is improving at all aspects, supplying

raw materials, mattress production and exports. The leading brands such as Isbir, BRN, Istikbal, Mondi, Yatas, Idas, Mekan, Polya, Bellona, Sunsa, Indivani, Tempo, Bambi, Kilim, Monessa, Laressa, Weltew, Cennet, etc. have been sparing no efforts to develop new products and to innovate very unique features such as antibacterial, flame retardant, cooling in summer and heating in winter, intelligent, antiperspirant, etc. on the one hand, varieties of hardness, different choices at one mattress, adjustable, multi-functional, etc. on the other.

These innovative products and revolutionary mattresses boost the exports. The Sleepwell Expo Istanbul is another factor pushing the boosting the mattress and other sleep products exports of Turkey. The premiere edition of the show attracted a great deal of interest from almost all countries. The organizers set a better date for the second edition, 22-25 October 2015, and will run a better-known fair next year. It is strongly believed that the show will contribute to the exports of Turkeyâ&#x20AC;&#x2122;s sleep products in the future. The show brings all professionals of the sleep products industry together and visitors come from all parts of the world especially from the neighboring countries. The fair attracted especially the interest of those world brands who want

to sell to the Turkish market, and those who want to invest in and penetrate into Turkish market. The CEOs of the world mattress industry, top officials, purchasing managers, manufacturers, consumers, domestic and foreign representatives and dealers all attend the fair. The Sleepwell Expo Show

embraces and brings all collaborators of the sector together. It is a real trade platform for all branches including the main industry, the supply industry, machinery and equipment industrialists. There are also some very good furniture fairs where the mattress industry takes a big part. Ismob is the

largest home furniture fair of Turkey and in the region. Kayseri and Inegol furniture fairs are also well-established and very functional fairs held in Turkey and visited by mostly Middle Eastern, Balkan and European countries and central Asian Turkik republics.

Las Vegas Design Center anchors expand for summer Leading Resources reshape floors A1 & A2 at Las Vegas Market  LAS VEGAS – Las Vegas Market has recently announced that the expansion of three leading showrooms – Global Views and its Studio A affiliate, Christopher Guy, and Phillips Collection -- will reshape the Building A lobby and atrium entry as a grand showcase for the industry’s finest home furnishings, fabrics, lighting, floor coverings, wall décor and accessories. The changes will be unveiled at the Summer 2015 Las Vegas Market, August 2 to August 6, 2015. “Las Vegas Design Center has assembled an unparalleled collection of showrooms that serve as a vital year-round resource for the regional interior design community, and a trend-setting Market resource for buyers in the furniture and home décor categories,” said Marsha Timson, Director, Las Vegas Design Center. “The showroom expansions and re-imagining of the lobby space by these lead-

ing brands will set the stage for a spectacular presentation, befitting Las Vegas Market’s position as the leading buying platform for furniture, home décor and gifts in the Western United States.” Highlights include a 40% showroom expansion by Global Views, a supplier of unique furniture and decorative accessories, which produce a stunning 11,502-squarefoot location in the A1 Central West Lobby of the Las Vegas Design Center, spotlighted by a 12-foot-high glass wall spanning the entire central lobby. Studio A, an affiliated Global Views company, will showcase its contemporary furnishings and home décor in a new 7,352-square-foot showroom adjacent to the Global Views location on A1. Details for a ribbon cutting and grand opening

celebration featuring an appearance by Chicago-based designer Julia Buckingham, who will introduce her new collection, will be announced soon. “Global Views and Studio A are poised to expand our west coast presence with the expansion in this most important market center with the start of the summer market,” said David Gebhart, CEO, Global Views. “ Customers attending market in Las Vegas whether for the big seasonal shows, or on a daily basis can look forward to seeing more of our product line than ever before with expanded offerings from both Global Views and Studio A – as well as our branded licensed partners – Barbara Barry, Roger Thomas, DwellStudio, Colonial Williamsburg, MCFChan, and our newest product

launch in partnership with Julia Buckingham – all launching new products which will be presented in our newly expanded spaces in Las Vegas Design Center during summer market.” Other key elements of the redesign include a major 30% expansion by luxury lifestyle brand Christopher Guy, resulting in a spectacular 12,000 squarefoot space in the A1 East Lobby of the Las Vegas Design Center. A new entrance will showcase video screens and back lit panels creating amazing visuals and providing access to the private Grand Central Parkway courtyard. The current information desk and common areas of the lobby will be relocated into adjacent sections as part of the reconfigured lobby space to accommodate the new showroom. “Everyone at Christopher Guy is so excited to see the new showroom launch in time for the Summer Market,” commented Christopher Guy Harrison, Founder and CEO. “Two years ago we opened the Christopher Guy branded showroom at Las Vegas Market. And since then, sales have increased beyond our wildest dreams, thanks to an influx of new clientele that complement our High Point Market; Central and South American countries have been key to this success. And so it was only natural that when adjoining space became available in the main lobby we snapped it up without hesitation.” An official ribbon cutting ceremony for the impressive new Christopher Guy showroom is scheduled at 10 a.m. on August 2, 2015. Christopher Guy will hold a grand opening “Casino Royale” recep-

tion from 5:30 to 8:00 p.m. the same day, preceded by a ceremonial ribbon cutting at 5:30 p.m. for Christopher Guy guests, dignitaries, and VIP’s to kick off the evening’s celebration. The ribbon cutting will be followed by a toast from CEO and founder Christopher Guy Harrison. Phillips Collection, a supplier of innovative, design driven home furnishings & accessories, is expanding its showroom on A2 by 36%, taking adjacent space previously occupied by IMC man-

agement offices and creating a new, spectacular 12,000 squarefoot showroom. The company’s warm contemporary aesthetic will be enhanced by time and technology friendly accents, all aimed at making the shopping experience focused, informative, and fun. “When word reached us that the executive offices on the second floor of Building A might be repurposed, we jumped on the opportunity,” said Mark Phillips, president & CEO of Phillips Collection. “Phillips Collection sells

many large scale, one of a kind pieces and our need for gracious highly visible space was rescued by the chance to take this contiguous property. The west coast has been our strongest area of growth and after this expansion Las Vegas will be the largest of our 5 domestic showrooms. Our tag line “Every piece a conversation” and our design mission will be to bring that full circle with our new construction.” Las Vegas Design Center is home to more than 30 design-oriented showrooms and hundreds of leading manufacturers’ lines on the first two floors of Building A, Other leading upscale resources with showrooms in Las Vegas Design Center include: Kravet, LMS Design Group, Four Hands, Stanley Furniture, Nourison, Cyan Design, Safavieh, Visual Comfort, and more. Las Vegas Market is the leading furniture, home decor and gift marketplace in the western U.S., presenting 2,200+ gift, home décor and furniture resources in an unrivaled market destination. Las Vegas Market features thousands of gift, furniture and home décor lines, allowing for cross-category commerce among these industries. The Summer 2015 Las Vegas Market runs August 2 to August 6, 2015, at World Market Center Las Vegas.

Natural products from Fidanoglu 80

Made of natural and healthy materials visco premium and visco massage beds were introduced by Fidanoglu furniture company

Having been in bed and furniture business for 40 years, Fidanoglu furniture company tries to differentiate its products by utilizing natural materials including silver ions, cotton, bamboo and aloe vera. Cemil Fidanoglu, general manager of the company introduced his company and its products.

On himself Born in 1983, I graduated from East Mediterranean University in Turkish Republic of Northern Cyprus and participated courses in UCLA. Back home I engaged to build a brand in mattress industry with a name, Hypnose Mattresses.

On my company Fidanoglu furniture was founded in 1976. The integrated manufacturing factory was built in 2004 and brand-named as Fidanli. In our factory of 15 thousands sqm. on 500 thousand sqm. land, sitting products, sofas, bed and bed bases, and headboards are produced. Our products were certified by the Ministry of Industry and they

comply with the standards of TSE, CE and ISO9001. Products are designed mostly for the needs of middle and upper segment of the market.

Visco Silver â&#x20AC;&#x201C; Anti Stress Silver has been used for treatment of certain diseases and keep microbes away, and have anti-stress effects. It also anti-static and removes electric charges in the body.

Lavender It is anti-mite, anti-fungi, anti-bacterial. The bed is double sided and have special quilting pattern. Aroma therapy beds fill bedrooms with lavender odor, that sedates, cools and reduces stress.

Aloe Vera A natural solution for healthier sleep, Aloe Vera keeps fungi, bugs and home mites away and helps to go to sleep easily with enzymes, vitamins. It also cools down the body in sleep.

Bamboo They are made of bamboo fibers knitted with special techniques. They are anti-bacterial and anti-mite naturally. They are durable and strong. Micro cavities it has, keeps moisture in and provides ventilation. It has a soft and silk-like touching sense and outlook.

Organic cotton Beds of organic cotton are made of the materials that were produced up to the world standards and they are able to reduce perspiration problems during sleep. Its outlook is similar to silk and cashmere and suitable to a healthy sleep.

Bio Fresh This products also is suitable for better heat insulation, ventilation, and hygiene. It carries perspiration from skin and prevents the proliferation of bacteria naturally.

On exports As Fidanoglu, we export our products to the markets in the Middle East, North Africa, Central Asia and Western Europe. Hypnose beds will have more share in the market with its name, style, comfort and quality.

Sleep tight, sleep cool with Private Mattress, an aesthetical mattress developed by Doğtaş.

Pinky dreams with Doğtaş Yatak Offering 28% cooler than regular mattresses thanks to its technical features, Doğtaş Sleep Cool Private mattress and Valdy mattress bases offer excellent sleep. Fitting with the anatomy and ergonomic shape of human body and supporting different pressure zones of sleeper with different spring types, Private accelerates the blood circulation and offer uninterrupted sleep. Supporting the body two and a half percent more than regular mattresses to lessen joint and muscle pains, Private support every point of the body as much as that part needs.

Valdy base designed for pinky dreams Unique for its modern line and minimal style Vald bed bases offer durability for many years thanks to its wooden skeleton. It can easily be taken out and mounted thanks to its special upholstered headboard and its Velcro fabric.

Doğtaş provides products and services to 65 countries with its over 200 stores and approximately 1200 employees by operating with production, marketing, merchandizing and after sales support services in the furniture sector. By means of its international viewpoint, the company continuously improves its wide product

range, prepared in a compliant manner to the market structure of every country in the three continents where Doğtaş operates. Its most important aim is to beautify all of the regions of houses, from the bedroom to the dining room and from the kid’s room to mattresses, thanks to its design and quality superiority.

Second edition of â&#x20AC;&#x153;Sleep WELL ExpoIstanbul shaping WELL

There are only a few exhibitions dedicated only to the sleep products industry in the world. There is only one in a big geography covering Turkey, Balkans, East Europe, former Soviet Block countries and Middle East. It is in Istanbul titled â&#x20AC;&#x153;Sleep Well Expoâ&#x20AC;? organized by Voli Fuar and supported by Sleep Well and Sleep Tech magazines.

After the successful premiere of the fair in 2014, the only mattress fair of the region will be held with one extra hall at its second edition, October 22-25, 2015.

As the Turkish housing construction sector developing very fast and the population is growing faster, new houses are being built at a tremendous number and the need for filling these houses is growing considerably. Sleep products are among the basic needs of these needs. The industry has been growing also in line with the living conditions of people on the one hand; it has been growing in line with people being more conscious for better sleep products on the other. The Turkish sleep products industry has been prospering fast at all aspects from mattress to machinery, from pillows to quilts, from box spring to headboards. It adapts the latest trends and technologies.

The organizer has started to sell spaces and many exhibitors rebooked their stands including Boyteks, Form Sunger, Boycelik, BRN, Allbeco, Milkay, Sefox, Nerteks, Siteks, Stilo Yatak, Kirayteks, Latexco, Tempo Yatak, Mavera Kimya, Feryal Fermuar, Dogus Ofset, Kayteks, Ersan Madeni Esya, Elit Medikal, Polya Yatak, Giz Grup, Jakarteks, Niron Yatak, Pomax, MKR Tekstil, Palmflex, SPM Sunger, Umit Makina, Elektroteks, Katermak, ISM Makina, Onur Kapitone and many moreâ&#x20AC;Ś As the first and the only fair in its field in Turkey, SLEEP WELL EXPO is a show bringing mattress main industry, sub-industry, machinery and components industry professionals together. The fair is an excellent platform to launch and to see the latest technologies, innovative products and latest collections. To be held on October 22-25, 2015, the fair was introduced in 2014 and the premiere edition was welcomed very well by the industry. The show brings all professionals of the sleep products industry together and visitors come from all parts of the world especially from the neighboring countries. The fair attracted especially the interest of those world brands who want to sell to the Turkish market, and those who want to invest in and penetrate into Turkish market. The CEOs of the world mattress industry, top officials, purchasing managers, manufacturers, consumers, domestic and foreign representatives and dealers all attend the fair. The Sleepwell Expo Show embraces and brings all collaborators of the sector together. It is a real trade platform for all branches including the main industry, the

supply industry, machinery and equipment industrialists. As the only specialty fair in its field in Turkey, Sleep Well Expo has been an ideal venue for the whole industry in its 2014 premiere edition with the participation of 67 exhibitors of which 8 were foreigners and 5,171 visitors. Turkey is en emerging and stabile market with its fast growing population, advantageous location and developing economy. The mattress industry, mattress machinery and equipment are among the fastest growing sectors in Turkey. The developments experienced in the sector and the innovations, the collaboration among industrialists are the important factors motivating the improvement of the mattress and bedding industry in Turkey. All these positive developments urged a fair in the industry and thatâ&#x20AC;&#x2122;s how SLEEPWELL EXPOâ&#x20AC;? show was born. It is held

at the opposite side of Istanbul’s most famous international airport, Ataturk International Airport from where you can get the exhibition grounds in a few minutes. It is almost very clear that the fair will be one of the strongest fairs in the bedding industry worldwide in the very near future. The industry imports a lot, too. Turkey is a good market for machinery, some types of mattresses and raw materials. The first and only fair dedicated to the sleep products industry in Turkey, SLEEP WELL EXPO ISTANBUL

was held April 17-20, 2014 and recorded a huge success which almost all industry professionals applause. Now the second edition of the fair is shaping up. Over 70% of exhibitors have already booked their spaces according to the officials of Voli Fair Organization, the organizers of the show. The fair was scheduled to be at the same venue but instead of 2 halls and the big foyer, there will be an extra hall at the second edition, October 22-25, 2015. Stating that the fair attracted a great deal of interest from domes-

tic market and by companies from different countries, Omer Faruk Gorun, Project Manager of Sleep Well Expo outlined, “Sleep Well Expo covers the mattress main industry, sub industry, machinery and equipment. The venue of this important fair is Istanbul Expo Center, which is exactly facing the Istanbul Ataturk International Airport. When an exhibitor or a visitor arrives at Istanbul by air, he or she could even walk to the exhibition ground. The premiere edition of this annual event was held in April 17-20, 2014. As the first of its kind in Turkey, Sleep Well Expo

contributes to Turkey’s being a production hub for the mattress industry. Sleep Well Expo will host a professional platform where the latest technologies and products will be showcased altogether. Because of ever increasing value of mattress and other sleep products the fair will be an important organization which will bring once again leading companies and reps of the industry together. Many international companies doing business with Turkey in this industry have already shown their interest in the fair which will bring together CEOs, top level officials, pur-

chasing managers, producers, consumers, foreign and domestic dealers and representatives. Product groups of the fair include Turkish mattress producers, mattress importers, furniture and mattress stores, foreign mattress producers, sub-industry products, mattress and quilting machinery and equipment, etc. The visitor portfolio includes experts and high-level officials of the private sector, buyers from different sectors to realize projects, businessmen, investors, mattress industry authorities, dealers and representatives, chambers of commerce, associations, furniture

manufacturers, purchasing officials of tourism, hotel and hospitality industry, etc.”  There will be seminars and different activities related to new products, technologies and applications. Istanbul unites its natural beauties with its historical and cultural wealth and modern infrastructure, ascending in world league as the new favorite city for international organizations. Istanbul has an historical and cultural heritage acknowledged by the whole world. Apart from its historical and natural beauties the city is quite assertive with its hotels, fair, congress and meeting halls at world standards. The visitors coming for meetings, congresses and fairs have the opportunity to experience the eastern and the western cultures together amongst the artworks reflecting a history of thousands of years.

Sleep Innovations Mattress Topper introduced with advantageous features 94

Sleep Innovations introduces mattress toppers which are amazing for a good and relaxed sleep, as they improve the circulation. Casablanca, Morocco â&#x20AC;&#x201C; You can make any bed more comfortable and supportive instantly! The premium Memory Foam Mattress toppers of Sleep Innovations help you sleep better by adding not only comfort, but years of life to your mattress. A sleepless night is considered to be one of the most common problems, faced by millions of commoners, all across the world. An inconvenient or wet mattress is often identified as the core cause behind sleepless nights. Keeping this under consideration, Sleep Innovations has come up with 4-inch dual layer mattress topper, for a perfectly comfortable sleep.

Mattress Topper Benefits: •Renews your mattress quickly, easily and economically •Adds cradling comfort plus gentle support to any mattress •Relieves painful pressure points – for less tossing, turning and waking up •Distributes your weight evenly for a more restful night’s sleep •Dramatically improves air circulation for an ideal sleeping temperature

Sleep Innovations Mattress Topper is reported to be a specially designed item, which is made in USA. This mattress topper is featured with an incredible 2-layer design that comes up with a plush 2-inch down alternative layer. As per Sleep Innovations Mattress Topper Reviews, it is also attached with a stretch-to-fit cover. This cover easily fits over the 2 inch gel infused mummery foam layer. The Sleep Innovations mattress topper is found in different sizes for various kinds of twin, full, queen and king size beds.

Stella Furniture offers ease and comfort 96

The bedrooms are probably the most secluded rooms of your home. Therefore it is an opportunity to shape your most private living space which is chosen by you with all your personal details. For these modifications Stella Furniture provides to you a lot of options with comfort, ease and functionality.

Either with oval lines extraordinary for you or more classic or with the warm of natural wood whatever it is, all of them are comfortable, peaceful and special for you. In addition, it provides you the chance of going beyond the standard measures and fabric and leather options. Stella Furniture generates a proper luxury conception in bedroom groups as it does in all groups which suits not only the cost but also your personal pleasure. It realizes your different thoughts which donâ&#x20AC;&#x2122;t give up on quality and comfort for modern solutions.

5 Kayseri Furniture Fair held in leading furniture city of Turkey! th

Opened by Kayseri Governor Orhan Duzgun and other high-ranking officials, the fair became a great venue for a broad range of products from bedding, salon sets, sofas, young and baby rooms to accessories, 22-26 April 2015 Kayseri, Turkey

K.MOB 2015 5th Kayseri Furniture Fair organized by TĂźyap A.Ĺ&#x17E;. with the support and cooperation of Kayseri Chamber of Industry, Kayseri Chamber of Commerce, Kayseri Chambers of Merchants and Craftsmen Union, and Kayseri Chamber of Carpenters, Furniture Makers and Upholsterers, was held at the Kayseri World Trade Center, 22-26 April 2015. High-ranking officials attended the opening ceremony including Kayseri Governor Orhan Duzgun, Kayseri Chamber of Commerce Mahmut Hicyilmaz, Cooperative of Merchants and Craftsmen

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Chairman Mustafa Alan, Chamber of Merchants and Craftsmen Chairman Ahmet Övüç, borough masters, furniture manufacturers and invitees. Delivering a speech at the opening ceremony Kayseri Governor Orhan Duzgun said that the furniture sector was one of the locomotive industries of the city. “Marketing of the products is also

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crucial for trade. For that reason trade fairs offer excellent opportunities. Manufacturers find new fields for themselves to market their products and they make new business ties. It is also important to develop the trade of the region and the city,” the governor said. “We had witnessed during the agriculture fair staged last month that this fairground is not sufficient for the city. Works should be done for a new and wider fairground.” Governor Orhan Duzgun said one of their important projects was Mobilyakent which will collect almost 700 SMEs under one single roof. “They will continue their manufacturing on the one hand and they will display their products on the other. Mobilyakent will offer working atmosphere at places which have sound and strong infrastructure and the place will offer good opportunities for the consumers as finding

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a lot of alternatives at one place to source what they really need.” The governor also stressed that the sector needs better and more active R&D studies in order to compete at international markets. Speaking on his part at the opening ceremony Mahmut Hiçyılmaz, Chairman of Kayseri Chamber of Commerce, also stressed the fact that the furniture industry was the locomotive of Kayseri and that R&D studies should be given more priority and more attention. “In a survey we conducted last year we saw that Kayseri is not at the forefront in R&D studies. We are better in developing projects. That means we have scientific men to develop projects but we need to reinforce this with more R&D studies and more commercial production,” Hiçyılmaz said. Mahmut Alak, Chairman of Kayseri Furniture Industrialists’ Association (KAYMOS), also made a speech and promised that they would spare no efforts to develop Kayseri furniture industry but they wanted the Kayseri administrators to provide a better exhibition center. “We had organized a trade visit to Israel last month. We met Israeli manufacturers there. We invited them to Kayseri to promote their products with the promise that we would reimburse their expenses for the visit. They asked us how big our exhibition

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area was. We slid over the question by saying â&#x20AC;&#x2DC;it is big enoughâ&#x20AC;&#x2122; without mentioning any square meter. If we had mentioned the real size I am afraid they would refuse to come. If we can overcome this problem we will perform better,â&#x20AC;? Mahmut Alak stated. Kayseri Furniture Fair, organized for the fourth time in 2014 hosted a total of more than 50,000 professional visitors from 35 countries and 63 cities from all over Turkey, and generated millions of dollars of business volume. In addition to 150 Turkish companies, the fair had been attended by 25 Malaysian companies who had the opportunity to display their unique furniture and accessories at the fair for the first time. The K.MOB Kayseri Furniture Fair, which became a well-know and prestigious event in the sector, suit-

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ing well with Kayseri, the “Capital of the Furniture Industry” in Anatolia, hosted a grand meeting of the furniture sector between April 22-26, 2015 and successfully represented the Turkish furniture sector both in Turkey. In 2015, the 5th Kayseri Furniture Fair, organized with the participation of the most prominent companies of the sector, was organized in 4 halls and provided a unique platform for a global showcase of new and original designs of high quality at affordable prices. Besides visitors from Turkey, the fair hosted professional visitors invited from the Middle East, the Caucasus, the Balkans, Mid Asia, Arab countries and Eastern Europe due to extensive promotional activities overseas. The Fair exhibited a broad range of products of home, children’s furniture, accessories, decoration units, kitchen and bathroom furniture that appeal to all tastes and segments of society, as well as architects offices and sector publications.

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Class Home stands for competitive products in furniture

(on right) hamit kirtik director of Class home and h覺s team

The company started its production activities in Kayseri in 2001, with the different designs and superior quality in the furniture industry sector. As in the pre-sales keep going the contentment of the consumers in the aftermarket, Class Home Bed and Base followed developing innovative and mimic the parallel structure to changing market conditions and maintain the quality of the company. Currently the company has been operating in Organized Industrial Zone in Kayseri on a land of 10000 square meters open and 6000 square meters covered area

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in bed base and panel furniture production.

products which conform to international standards.

encourage the development and support continuous improvement

Class Home has been sparing no effort to provide the highest quality product and to respond most effectively to customer expectations. With new investments and Research - Development activities strengthened every day Class Home has been developing most competitive products to offer to the market. Having the quality standard of the Turkish Standards Industry Class Home stands for most competitive products by following the progress towards becoming a global brand with successful steps and produces

An official of Class Home summarizes their mission as â&#x20AC;&#x153;The mentality of superior quality, world-class comfort, comfortable, aesthetic, to produce environmentally friendly products suitable to human health.â&#x20AC;? The official gives details of their quality understanding:

* Being innovative and energetic

* Based on the mission and vision of the value given to the quality to achieve the goals.

* Keeping the communication with customers, dealers and suppliers at superior level, going beyond expectations

* Be able to think fast and flexible, able to move in all processes. * Working with partners to be able to move the structure to

* Our environmental commitment and our society with the exception of our management approach showing compliance with regulations and meet the needs and expectations of our state.

* Education and auditing activities to continuously improve the quality management system has been adopted as the quality policy.

Turkish furniture industry becomes a fashion sector 110

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Furniture production in Turkey dates back to the 19th century and was done in small workshops as artisan production. However, by the rapid globalization and all other aspects, present furniture industry is becoming a fashion sector.

In Turkey, furniture is produced both in workshops and industrial-scale manufacturing units. Furniture production is highly fragmented among a large number of small workshops. These small workshops play an important role in producing hand carved and handmade furniture. Workshops are flexible establishments in nature and have enough capacity and labor force to expand their production line in order to supply large orders. Large-scale furniture firms produce standard models by using automated mass-production techniques and most of their production is oriented towards export.

In accordance to data from Turkish Statistical Institute (TurkStat), in 2009 furniture production was realized as 6.4 billion Turkish Liras. According to the recent General Census of Industry and Business Establishments (2008), the furniture sector employs 150,427 people and the industry has 34,438 companies manufacturing various furniture. Moreover, capacity data of The Union of Chambers of Commerce and Commodity Exchanges of Turkey (TOBB) reports 40 companies who have over 250 employees and 155 companies who have over 100 employees. Besides, Istanbul Chamber of Industryâ&#x20AC;&#x2122;s list

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of the top 500 industrial establishments of Turkey includes six furniture companies. According to the list, these six companies are; Boytaş Mobilya San. ve Tic. A.Ş, Merkez Çelik San. ve Tic. A.Ş, Merinos Halı Sanayi ve Tic. A.Ş, İstikbal Mobilya San. ve Tic. A.Ş, Major SKT Oto Donanım San. ve Tic. A.Ş. and Teknik Malzeme Tic. ve San. A.Ş. Furniture production in Turkey is concentrated mainly in IIstanbul, Ankara, Bursa (İnegöl), Kayseri, İzmir and Adana. The most important furniture production districts are Istanbul and the region of Bolu-Düzce, which is famous for its production of wood products. The well-known furniture-manufacturing district in Turkey, called “Siteler”, is located in Ankara.

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The number of registered small and medium sized enterprises in “Siteler” is over 10,000. In Ankara, there are many labor–intensive small enterprises manufacturing classical-handmade furniture and there are about 10 major furniture manufacturers who have mass-production capabilities. The wood industry is developing rapidly in the Bursa-İnegöl area, the third most important furniture production region, which is sur-

rounded by forest areas. The furniture industry of the İnegöl area is small sized but has great potential to improve itself. Another important furniture region is Kayseri, which has large capacity for the production of sofa beds, couch beds and seven of the twenty two largest manufacturers of Turkey are established here. İzmir also has a furniture production districts called “Karabağlar and Kısıkköy” which supply furniture to the Aegean Region.

PRODUCTION In Turkey, furniture production can be classified in accordance with materials used as wooden furniture (massive and veneered), metal furniture and others. Wooden furniture has a major share in total furniture production. As it is known for good quality furniture, the types of wood used and plywood inputs have to be taken into consideration. The main types of wood used in the manufacture

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of massive furniture in Turkey are ash, beech, oak, pine, linden and mahogany. In veneered furniture, oak, beech, walnut and mahogany are used. Turkish furniture factories use the latest technologies in producing furniture, which is always up to world standards. Since 1990 the application of advanced technology and the use of CNC benches in the Turkish furniture industry have been increasing. Today, all of the large enterprises in the furniture sector use CNC benches.

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Most companies are equipped with modern machinery which allows the production of good, export-quality products. Quality control starts from the stage when the raw material is produced and continues till the end of the packaging process. Most of the companies have already obtained ISO 9000 certificates

and other required quality certificates. The large scale firms comply with world standards in their packaging processes. In packaging PE, PP, foam, poly-urethane and cardboard boxes are used. Many of the large companies have special packaging sections. As with many other consumer products, furniture production is

sensitive to changes in fashion. Since furniture design is an important aspect of marketing, Turkish designers are constantly following consumer preferences in foreign markets and introduce new designs and make model variations and improvements. Turkish furniture manufacturers and exporters are aware of the

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fact that market trends and consumer behavior play an important role in the development and design of new products. Since Turkey has a strong textile industry, Turkish furniture manufacturers have the advantage of being able to use and to monitor a wide range of colorful new fabric collections as upholstery.

EXPORTS Turkeyâ&#x20AC;&#x2122;s furniture exports have had an upward trend in recent years. In the last ten years, exports of Turkish furniture increased from US $ 192,1 million in 2001 to US $ 1,607.3 million in 2011. This is mainly due to improvements in capacity, quality and design. The export figure for 2011 was

US $ 1,607 million, representing an increase of 18 % with respect to the previous year. Main export products were: wooden furniture (excl. for offices, kitchens and bedrooms, and seats), wooden furniture for bedrooms (excl. seats) and seats for motor vehicles. In 2011, Turkey ranked third in the world exports of seats convertible into beds which also traditional

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items which are showing the large family, hospitality and past nomadic characteristics of our nation. In 2011, Turkey exported furniture to 172 countries throughout the world. The main markets for furniture exports were Iraq, Germany, Azerbaijan, Iran and France. In recent years, Turkish furniture companies have been establishing showrooms and depots in increasing numbers in most of these countries. The Turkish contracting sector is one of the major sectors exporting services. Turkish contractor companies who have undertaken construction work abroad have completed many housing complexes, tourism projects, hospitals and health center projects, most of which were decorated with Turkish furniture. Turkish furniture is designed and made from the highest quality materials to ensure comfort, perfor-

mance and attractive appearance for a very long life. Different styles are produced such as classical, traditional and contemporary. With its designers and architects combined with its flexible production capacity, the Turkish furniture industry is able

to satisfy the requirements of all individual markets all over the world. Today, with all these aspects of the furniture industry, Turkey is among the most promising furniture suppliers in the world.

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Evteks home textile show opens CNR Expo Istanbul, 19-23 May 2015

EVTEKS Istanbul Home Textiles Exhibition is one of the top destinations for new business ties in the home textiles industry. The fair has proved its success by its amazing growth in the last two decades. The exhibition area was only 600 sqm twenty years ago, now it covers 160 thousand sqm, representing a growth of 265.7% fold. Organized by the industryâ&#x20AC;&#x2122;s powerful association TETSIAD,

EVTEKS, 21st Istanbul Home Textile Trade Fair opens its doors in CNR Expo Yesilkoy, 19-23 May 2015. Besides being an event that is sought after by the professionals of global industries, Evteks is an important activity for both Turkish home textile industry and other producers coming from Europe and regional countries.

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Production power of Turkish textile industry is reflected in the home textile field. Exporting about 3.1 billion dollars of home textile goods in 2013, Turkeyâ&#x20AC;&#x2122;s share in the world has reached 5% as of the end of 2014. Like other textile and apparel fields, home textile industry is running on the way to be one of the star industries in Turkey. It has great value added share in the national economy. While the average price of general exports of is about 1.5 dollars per kilogram, every kilogram of home textiles exports brings 10.5 dollars to Turkey. Share of imported inputs in home textiles exported is about 30 percent, 70 percent net income. More than 2,000 brands and firms are participating in the fair, where world famous trend watchers will introduce the 2016 trends in textiles. Seminars and other activities during the event, national and global designers, academia, and professional will offer their presentations to attract the interest of visitors and participating companies. EVTEKS presented a special area called â&#x20AC;&#x2DC;Dizaynistâ&#x20AC;&#x2122; for the third time in 2014. The various studios displayed innovative presentations of home textile products. Design offices from Turkey, Germany, Sweden, England, Italy, France, The Netherlands and US participated at this unique section of the fair with their extraordinary compositions created specially for the fair.

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â&#x20AC;&#x153;These beds are ace!â&#x20AC;?

Special designs from Newjoy for future grown ups:

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Newjoy, the manufacturer of baby, kid and youth furniture that makes a statement with its unique line of products is becoming increasingly popular amongst teens with its Towerland model. Towerland speaks immaculate juvenescence with its modern design, product quality and trendy style.

Set off with a mission to invest in ‘future generations that chose to be different’, Newjoy becomes a solution partner with its Towerland design for multi children families living in a small space. Comprising of a bunk bed, a bedframe and base with mattress that comfortably sleep three children, Towerland provides an all-inclusive living space complete with bookcases, shelving units and desks. Furthermore, led lit functional wardrobes and secret compartments reflect the penchant of new generation adolescents while catering for their specific needs. Getting ahead of its competitors with its superlative customer satisfaction policy and after sale product support, Newjoy continues its journey with a ‘health and safety first in design’ approach.

The Towerland line was received with much admiration at the world’s most prominent furniture expo Newjoy designs received much interest at one of the world’s leading trade shows, China International Furniture Fair (CIFF), organised in Guangzhou of People’s Republic of China. The Company introduced its 2015 collection crafted with a creative and singular outlook, with the Towerland series steeling the limelight. The trendy furniture brand which takes pride in its policy of ‘listening to new generation kids and shaping products according to their requirements’ hosted Chinese children along with over 160 institutional buyers at this year’s event. Attending CIFF for the third time, Newjoy was able to establish invaluable connections with leading companies from Qatar, UAE, France and South Africa. Last year, Newjoy participated in similar events such as ISMOB Istanbul, CIFF Guangzhou, Index Dubai and IMM Köln and created much stir with its unique baby, kid and youth furniture designs.

TheFutonShop.com introduces new coconut coir mattresses

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TheFutonShop.com, a retailer and manufacturer of organic bedding, is excited to announce their high quality coconut mattress line. These chemically free and naturally fire resistant mattresses are a new addition to high quality organic furniture. San Francisco, Ca (PRWEB) TheFutonShop.com, retailer and manufacturer of organic bedding, is excited to announce their high quality coconut mattress line. These chemically free and naturally fire resistant mattresses are a new addition to high quality organic furniture. Spring has sprung and it is about to get hot out there. The Futon Shopâ&#x20AC;&#x2122;s coconut mattresses are the newest big rave hitting the mattress industry. These mattresses have coconut infused latex made with a few different ingredients to make them vary in comfort levels. These chemical free mattresses have a natural rubber resin, which creates excellent ventilation and are naturally hypoallergenic. The Coconut futon mattresses are also a great alternative for memory foam mattresses because the coconut mattresses lack heat and water retention. Moisture from the air and sweat from sleeping does

Chemical Free Mattress and Furniture

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not get trapped in the fiber, which decreases chances of mold, mildew, and heat like other products in the mattress industry. The Futon Shop’s new line of eco friendly mattresses offer a solution to comfort and support while sleeping, giving a restful sleep. Adding the coconut futons to The Futon Shop’s Mattress line maintains their high level of Eco-Consciousness to strive for a better future for the planet and work toward bringing healthier home options for customers. The new line of coconut mattresses have 100% natural latex and natural rubber resin from coconut trees, both without chemicals or off gassing in The Futon Shop’s production or in their ingredients. The Futon Shop’s Coconut mattresses last a lifetime and are guaranteed with many certificates. Some of the certifications range from Oeko-Tex standard 100

product class articles. The First one is ISO14001; a certificate for environmental management system and the second one is ISO9001 for quality assurance. Sleeping on a coconut Coir futon mattress made by The Futon Shop is the next best thing to sleeping on all natural ingredients made from the planet. These mattresses are healthy for the environment and healthy for any family bringing comfortable non-chemical mattresses into their home.

About The Futon Shop The Futon Shop is a vertically integrated retailer that manufacturers over 33 organic and green mattresses from start to finish. The company dates back to 1976 led by Suzanne Diamond and her team of specialists dedicated to producing eco friendly furniture and bedding. Their mission is to produce the best eco-friendly, Organic and Natural futons, organic futon mattresses, futon covers for sofa beds, futon frames, and platform bed frames that promote better healthy living and a good night’s sleep for all.

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Kingsdown plans to open 500 branded stores in China over next five years

Jie Du, left front, General Manager of Roth International, and Spencer Nicholls, Director of International Sales of Kingsdown at a ceremony announcing the new partnership between the two companies.

Move will make company largest luxury mattress brand in worldâ&#x20AC;&#x2122;s fastest growing economy

Kingsdown, Inc. signed a new licensing agreement with Chinese bedding producer and retailer, Roth Bedding Technology International Limited, to open 500 stores over the next five years. The move will position Kingsdown as the largest luxury mattress brand sold in the worldâ&#x20AC;&#x2122;s fastest growing consumer market. In 2015, the first year of the program, 65 stores in China are slated to open,

two of which celebrated Grand Openings in February. Through the agreement, stores will only carry Kingsdown bedding and furniture products manufactured by Roth, using the same high quality standards that are used in the US. The newly minted partnership is the direct result of the historical successes seen by Kingsdown as an international luxury brand, its ability to uniquely innovate in both style and

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product functionally and identifying a partner that could execute such a monumental undertaking. Kingsdown entered the Chinese market with their Sleep to Live and bedMATCH brands in 2012 and has enjoyed growth with other major bedding manufactures and retailers. The Roth partnership and significant number of branded stores mark an initiative to increase and strengthen the brand’s presence in China, taking advantage of the demand for an American brand with a rich history in handcraftsmanship and style. The Kingsdown stores will sell popular Kingsdown collections, as well as products specifically designed and developed for the Chinese marketplace. “We have enjoyed a fantastic reception in China over the past few years but saw an even greater opportunity to really capture the country’s luxury consumer. This partnership with Roth Bedding is the boldest relationship ever entered into by our company and we are thrilled to have found an organization that enjoys an equally

ideal reputation for their attention to detail, high quality and service” said Kingsdown President and CEO Frank Hood. “We believe there is a tremendous opportunity to serve the Chinese market with fine Kingsdown product and are extremely excited to further Kingsdown’s presence with a substantial 500 stores. The company’s focus on styling, quality and groundbreaking research to deliver a more luxurious night’s sleep is a differentiator that will be appreciated by our consumers,” said Roth Bedding General Manager Jie Du. Roth Bedding Technology International Limited is based in Hong Kong. The company is a leader in distribution platforms and retail, providing both their partners and Chinese consumers a full-service company that offers quality products. Kingsdown, Inc. founded in 1904 and headquartered in Mebane, North Carolina, USA is a manufacturer of premium mattress systems serving leading retailers across

the United States and in more than 20 countries. The company was honored in 2014 as the North Carolina Manufacturer of the Year for mid-sized companies at the McGladery Manufacturing Summit. Each Kingsdown product is manufactured using handcrafted techniques combined with stateof-the-art research, materials and equipment. Research and development, training and distribution facilities, as well as two manufacturing facilities, are also headquartered in Mebane. International offices are located in Tokyo, Japan and Melbourne, Australia. Additional manufacturing and distribution centers are located in Waco, TX; Winchester, VA; Muskogee, OK; Lakeland, FL; Stockton, CA; Leicestershire, England; Tuscany, Italy; Dubai, United Arab Emirates; Rio de Janeiro, Brazil; Kuala Lumpur, Malaysia; Jakarta, Indonesia; Shenzhen, China; Melbourne, Brisbane and Perth, Australia. Kingsdown, Inc, through a licensee and franchise network, currently operates over 90 MySide / Sleep to Live retail outlets in China.

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Heimtextil 2016: Theme Park enters the second round

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Plans for the trend season 2016/17 have started with the international Trendtable meeting in Frankfurt Heimtextil is continuing its successful Theme Park idea. After an exciting premiĂ¨re of the new trend area at the latest international trade fair for home and contract textiles, Heimtextil has now started planning for the trend season 2016/17. â&#x20AC;&#x153;Having achieved widespread encouragement for our trend activities, we are now going to enter the next round. The idea of an inspirational area at the center of the exhibition premises and the presentation of wide-ranging future trends turned out to be a great success. The Theme Park was continually well attended, and trade fair visitors felt that the show was a great enrichment, says Olaf Schmidt, Vice President Textiles & Textile Technolo-

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gies at Messe Frankfurt. About 10 months before the next trade fair Heimtextil met with international trend researchers, so that it has already laid the foundation for the design trends of the next season. Representatives of six prestigious studios came together for the Trendtable meeting on 9 and 10 March 2015 which was held at the Frankfurt Exhibition Centre. The representatives of the various design studios each outlined their perspectives of current

trends, showing a large number of trend-setting projects. The areas they covered were architecture, interior design, fashion, art and lifestyle from all parts of the world. All of those ideas became part of the evaluation procedure. The experts defined the relevant trends and then developed them further through their exchange of ideas. â&#x20AC;&#x153;We had some extremely interesting chats which brought to light lots of new perspectives and international trends. So we are now eagerly awaiting an in-depth

presentation in the form of a Trend Book which will be published in mid-2015,â&#x20AC;? says Schmidt.

WGSN group leads the way The Trendtable was attended by Dan Namura and Gen Namura from Dan Project in Japan, Mayouri Sengchanh from Exalis/Carlin International in France, Felix Diener from the studio of the same name in Germany, Kate Franklin and Caroline Till from FranklinTill Studio in the UK, Anne Marie Comman-

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deur and Grietje Schepers from the stijlinstituut amsterdam in the Netherlands and Isham Sardouk, Lisa White, Helen Sac and Graham Hollick from the WGSN Group in the United States. The trend experts from WGSN will be editors of the Trend Book and will handle the design of the Theme Park. The accompanying website, www.heimtextil-theme-park.com will also be managed by WGSN.

Studios involved in setting the trends for the 2016/17 season: The WGSN Group (USA) is playing a leading role in showcasing the new trends in the Trend Book and the Theme Park. Isham Sardouk, Executive Vice President of WGSN Mindset, manages the WGSN Mindset Portfolio on a global scale, based on the resources and data of WGSN, Homebuildlife and WGSN Instock. Lisa White is the

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Creative Director of Homebuildlife. She and her team have developed the unique B-to-B trend website for the areas of interior and product design. Helen Sac is a senior consultant and also creative manager with responsibility for content creation at WGSN Mindset Consulting Services. www. homebuildlife.wgsn.com Dan and Gen Namura from Dan Project (Japan) are two young designers from Tokyo whose artistic origins can be traced right back to the famous craftsmanship of Yuzen dyeing and the weaving of kimono materials in Kyoto. Their work ranges from designing furniture fabrics, through bags and dresses to fine textiles and colorful graphic prints. www.dan-web.net

Mayouri Sengchanh, Managing Director of Exalis, represents Carlin International (France), the oldest established trend agency worldwide, which is among the top five in the industry in Germany, Switzerland and Russia. Carlin International offers services in style marketing, brand development and consultancy as well as in the identification of trends, industry-specific trend books and the individual creation of color and trend worlds through customer workshops. www.carlin-groupe.fr Felix Diener, textile designer and engineer (Germany), set up his own design studio in 2008. He designs carpets, curtains and home accessories. His creative work forms an interface between art and technology and is charac-

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terized, in particular, by the use of colors, materials and textures. As can be gathered from his portfolio, his individual design philosophy goes far beyond colors and shapes: His main emphasis is on a quest for innovative structures, surfaces, compositions and production techniques.â&#x20AC;¨www. felixdiener.com Kate Franklin and Caroline Till from FranklinTill Studio (UK) have had over 20 years of experience in research, trend forecasting and de-

sign strategies. The wide-ranging projects of this multidisciplinary agency include trend reports, color forecasts, realizations of designs, market developments as well as curatorships of trade fairs and exhibitions. Caroline Till also heads the globally famous course in Textile Futures at the Central Saint Martinâ&#x20AC;&#x2122;s College of Arts and Design in London. www.franklintill. com As the founder and Managing Director of the stijlinstituut am-

sterdam, Anne Marie Commandeur heads a team and network of multidisciplinary designers whose focus is on creativity and marketing. They work intensively in the areas of material innovations, forecasting, color trends, product design and strategic design planning. Anne Marie Commandeur is a lecturer in trend forecasting and design applications as well as an external examiner at various design schools and universities and a regular speaker at international events. www.stijlinstituut.nl

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Start every day with a good night’s sleep Better Sleep Council has published a “BETTER SLEEP GUIDE”. The charming guide is published with the courtesy of the BBC and can be reached at: www. bettersleep.org

A good night’s sleep, just like proper diet and exercise, is essential to your mental, emotional and physical health. Yet many people just do not get the recommended amount of sleep needed each night to perform their best during the day. Instead, they sacrifice sleep and wake up to the consequences including difficultly concentrating, irritability, weakened immune system and even higher stress. The good news is that it does not have to be this way. Better sleep can be as simple as

sleeping on a better mattress! This brochure provides solutions, ranging from how to select a new mattress to tips on creating a sleep sanctuary, which will help you improve the quality of your life by improving the quality of your sleep.

A COMFORTABLE MATTRESS: THE FOUNDATION OF A GOOD NIGHT’S SLEEP The “shelf life” of a mattress depends on several factors such as usage, quality and even your

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own changing comfort and support preferences. In general, a mattress set that has been in use for five to seven years may no longer provide proper comfort and support, and should be evaluated. A scientific study from Oklahoma State University, “Subjective Rating of Perceived Back Pain, Stiffness and Sleep Quality Following Introduction of Medium-Firm Bedding Systems,” found that participants with mattresses five years old or older reported significant improvements in sleep quality and comfort when sleeping on a new mattress, regardless of the sleeper’s age or weight.

So it is important to compare the mattress and boxspring/foundation you are sleeping on now to newer models every few years. After all, a new mattress can make the difference in how you feel and function each and every day and help you Start Every Day With a Good Night’s Sleep.

You may need a new mattress if... Like your favorite old chair or worn pair of shoes, your mattress can still feel comfortable long after it has lost its ability to provide your body with the proper comfort and support it needs. Here are a few

SLEEP ON THIS:

The warranty on a mattress and foundation is NOT AN INDICATOR OF HOW LONG THE PRODUCT SHOULD BE USED before replacement. instead, the warranty exists to protect the consumer from product defects, not against gradual loss of comfort and support.

things to consider when deciding whether it’s time to buy a new mattress and boxspring/foundation: * Your mattress is five to seven years old * You wake up with stiffness, numbness, aches and pains * You had a better night’s sleep somewhere other than your own bed (such as a hotel or friend’s guest room) * Your mattress shows signs of overuse (it sags, has lumps, etc.)

MATTRESS MENU: CHOICES IN BEDDING COMFORT The right mattress for a great night’s sleep is the one that meets your personal needs for comfort and support. But before you start shopping for a new mattress, you will need to know some bedding basics. With some general mattress information on the variety of choices available, it will be easier to choose the right bed for you—and get a great night’s sleep.

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* INNERSPRING. The most widely purchased type of bedding uses the support of tempered steel coils in a variety of configurations. Varying types and layers of upholstery provide insulation and cushioning between your body and the spring unit, resulting in a range of comfort choices. * FOAM. Solid foam mattresses also offer a wide choice of sleeping sensations or “feels.” They can be made of a solid core or of several layers of different types of foam laminated together. Advanced technology in polyurethane foams, refinements to traditional latex and the new visco-elastic (“memory”) foams have added to the choice of comfort, support and performance. * AIRBEDS. Airbeds are now designed to look like the familiar mattress/ foundation (boxspring) combination, with an air-filled core

providing the support instead of an innerspring unit or foam core. These designs also offer a range of “feels” and typically are adjustable to suit individual sleeper’s needs.

of sleep system you decide to purchase, always evaluate a mattress for comfort, support, durability and space. The mattress that best addresses these needs is the mattress for you.

* OTHER SLEEP OPTIONS. There are many popular mattress alternatives to address individuals’ comfort, support and space needs, including futons, adjustable beds and waterbeds. Futons are a popular alternative for those who need a sofa by day and a mattress by night. Electrically adjustable beds enable sleepers to adjust the head and foot of the bed to the most comfortable position. And most waterbeds are now designed to look like the familiar mattress/foundation, with a water-filled core providing support, coupled with layers of upholstery for insulation and surface comfort. Regardless of the type

* COMFORT. Today’s top quality mattress/foundation ensembles are built for superior comfort. Luxurious new cushioning materials and extra-soft surface treatments create a plusher, more comfortable feel. * SUPPORT. A good mattress and foundation will gently support your body at all points and keep your spine in the same shape as a person with good standing posture. Pay special attention to your shoulders, hips and lower back— the heaviest parts of the body. * DURABILITY. It’s the quality of the materials used and how they’re put together that determines how

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THE S.L.E.E.P TEST Select a mattress. Lie down in your typical sleep position. Evaluate the level of comfort and support. Educate yourself about each selection. Partners should test beds together.

long a mattress and foundation will provide comfort and support. * SPACE. Cramped quarters can turn sleeping into a nightly wrestling match. A healthy person moves anywhere from 40-60 times a night, including dozens of full body turns. You need freedom of motion while you sleep and to help you relax while getting to sleep. Make sure that your mattress gives you room to move around comfortably throughout the night.

SIZE MATTERS. Two people sleeping on a full sized (‘double’) mattress only have as much personal sleeping space as a baby in a crib. It is recommended that bed partners buy a mattress no smaller than a queen mattress. CALIFORNIA KING: 72” x 84” kinG 76” x 80”

QUEEN: 60” x 80” FULL (DOUBLE): 53” x 75” twin 38” x 75” Deciding between a queen or king size mattress really boils down to personal choice. A queen bed is 60 inches wide by approximately 80 inches long, perfect for couples who prefer close quarters. King beds are 76 inches wide by 80 inches long, the best choice for couples that want maximum personal sleeping space. Both twin and full sizes are approximately 75 inches long, which may be too short for some adults, especially men. Full size allows only enough space for a single sleeper shorter than 5 feet 5 inches tall.

FINDING THE MATTRESS OF YOUR DREAMS Once you are familiar with the menu of mattress options available, start the shopping process at a store that you know and

trust. Remember, it is important to have an educated salesperson who can guide you through the many choices in bedding to help you find the mattress that best meets your personal preferences. Once in the store, be sure to “test drive” your new mattress following the S.L.E.E.P. test. Remove your shoes (if you’re a woman, it’s best to go mattress-shopping in jeans or pants) and lie down on several different models in various positions, especially the one you usually sleep in. And remember, those few extra minutes of focusing on the “feel” of different mattress choices can save a lot of time later. Keep in mind as you test various mattresses that comparison shopping by model name may lead to frustration. You probably won’t find exactly the same model name in one store as you did in

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another. As with so many products on the market today, many retailers prefer to offer products that are exclusive to their store. For consumers that means more to choose from, and following the S.L.E.E.P. test will help you make the right selection.

Mattress to mattress, helpful tips to guide your purchasing decision: * For proper support, a mattress and foundation must support the body at all points with the spine in the same shape as a person with good standing posture. * Ask the salesperson if they can show you illustrated or actual “cutaways” of the interior of the different mattress and foundation choices so you can see what’s inside. * Compare store services such as delivery, financing and removal of old bedding as well. Many retailers today offer mattress removal service as part of your purchase price or for a nominal fee. * Shop for the best value, not the lowest price. The best assurance for good mattress performance

over many years is to buy the highest quality sleep set you can afford. After selecting your new mattress, buy the manufacturer’s recommended boxspring/foundation to support the mattress, as the two are designed to work best together. In fact, buying the mattress without its

matching foundation may affect the terms of the warranty and could also compromise its level of fire resistance. You should never put a new mattress on an old boxspring/foundation.

DEVELOP YOUR SLEEP SANCTUARY While the mattress is the heart of your bedroom, other environmental elements such as lighting, color and accessories, play an important role in the total sleep experience. Your bedroom should be an oasis—a soothing space conducive to relaxation and indulgent comfort. And producing a sleep sanctuary doesn’t have to be difficult or costly. Regardless of space or budget you can transform your bedroom into a haven of comfort. Comprehensive bedroom makeover tips are available online from the Better Sleep Council at www. bettersleep.org.

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SLEEP ON THIS:

SOME RETAILERS OFFER “COMFORT GUARANTEES,” the option to return a mattress if you take it home and find that it is not comfortable. That offer can sound appealing, but in practice, it can mean extra days of coordinating pick-ups, re- delivery and another day of shopping. Consumers are advised to take steps in the store to assure the mattress and foundation they choose is the right one first time around. BETTER SLEEP COUNCIL BETTER SLEEP TIPS The sleep set is literally the foundation of your sleep. It’s important to make an overall commitment to healthy, restorative sleep. Here are some tips from the Better Sleep Council for maintaining a healthy sleep cycle and ensuring the best night’s rest: 1. Make sleep a priority by keeping a consistent bedtime and wake schedule, including weekends.

2. Create a bedtime routine that is relaxing. Experts recommend reading a book, listening to soothing music or soaking in a hot bath. 3. Make a room that is dark, quiet, comfortable and cool for the best possible sleep. 4. Evaluate your Mattress and pillow to ensure proper Comfort and support. If your mattress is five to seven years old, it may be time for a new one. In general, pillows should be replaced every year. 5. Keep work Materials, Computers and televisions out of the bedroom.

6. Exercise regularly, but complete workouts at least two hours before bedtime. 7. If you sleep with a partner, your Mattress should allow each of you enough space to move easily. A queen mattress is ideal for two people sharing a mattress. 8. Avoid eating, alcohol, nicotine and caffeine close to bedtime. These can lead to poor sleep, keep you awake or disrupt sleep later in the night.

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The retail market for home furniture & bedding in US Industry Market Research Report from IBISWorld Updated Bolstered by rising consumer confidence and housing starts, the home furniture and bedding retailing industry is expected to grow over the five years to 2019; additionally, access to credit is expected to rise substantially over the five-year period, boosting the ability of consumers to purchase big-ticket items, such as furniture. For these reasons, industry research firm IBISWorld has updated a report on the The Retail Market for Home Furniture & Bedding industry in its growing industry report collection.

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among individuals aged 25 to 34, this consumer segment’s share of market revenue has declined from the end of 2009 to 2014.

New York, NY (PRWEB)

Despite a moderate degree of sales volatility, rebounding consumer confidence and housing starts have spurred purchases for home furniture and bedding retailers in recent years. Industry operators span a diverse range of retail channels, selling bedding, sofas, chairs and other furniture for household use. While the price of the industry’s average product is expected to increase slowly, rising sales volumes have driven revenue growth for industry operators over the five-year period. More specifically, given that all of the industry’s products are ultimately destined for the homes of consumers, the annualized growth anticipated for housing starts from the end of 2009 to 2014 has allowed industry revenue to recover from recessionary lows. More specifically, over the five years to 2014, industry revenue is expected to increase at an annualized rate. According to IBISWorld Industry Analyst Stephen Hoopes, “Con-

trasting the industry’s moderate degree of revenue volatility, the industry’s target markets have remained consistent.” The largest market segment for home furniture and bedding retailers remains consumers aged 35 to 44. These consumers are the top spenders with respect to furniture purchases, largely because the group includes a number of first-time homebuyers. Alternatively, the second-largest market segment for industry operators comprises of consumers aged 55 to 64. While this segment ranks second in terms of furniture spending, they spend significantly more on bedding than any other consumer segment. Perhaps the largest change in the industry’s markets has stemmed from younger consumers. For example, given climbing student loan debt levels

Over the five years to 2019, industry revenue is forecast to rise at an annualized rate. “Spurred by renewed sales, the industry’s average profit margin is forecast to rise slightly over the period,” says Hoopes. Capital improvements also explain a portion of the industry’s improving profitability, with efficiency gains lowering operating costs to a certain degree. However, home furniture and bedding retailers are anticipated to remain heavily reliant on labor for sales, with wages failing to keep pace with revenue explaining a larger portion of the industry’s forecast improvement in profitability.

Greater access to credit will allow more people to purchase bigticket items, like furniture

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Finding a back-friendly mattress: 6 tips” from Cleveland Clinic’s Center for Spine Health Cleveland Clinic’s Center for Spine Health has focused on the type of mattress playing a key role in your health. Excerpts:

The type of mattress you sleep on plays a key role in the health of your spine. But one style does not fit all when it comes to mattresses. Your body weight, shape and personal preference determine whether an innerspring or a foam mattress will be most comfortable for you, says physical therapist Marleen Caldwell, PT, MS, Cred MDT, of Cleveland Clinic’s Center for Spine Health.

Clues that you may need a new mattress include: -Morning pain or stiffness -Restless sleep -Sleeping better when you’re away from home -Visible mattress sagging or lumpiness

Here are 6 tips for settling on the right mattress: 1. Spend at least 15 minutes on a mattress you want to buy. Lie on your sides, your back and your stomach (if you sleep prone), to

make sure the mattress is right for you. It will be a wise investment of time, and your back will thank you for it! 2. Weigh the benefits of foam versus innerspring. Innerspring mattresses support you with coils that exert an equal force opposing the weight placed on them, producing pressure points on the back of the skull, tailbone, shoulder blades and heels. Foam mattresses contour to the entire body, but can make it more difficult to turn and get out of bed. Sleeping on a rigid surface (top)

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versus a softer surface (bottom) affects the position of your pelvis and lower spine. 3. Consider your body type. If your hips are wider than your waist, a softer mattress can accommodate the width of your pelvis and allow your spine to remain neutral. If your hips and waist are in a relatively straight line, a more rigid surface offers better support. A spring mattress can produce pressure points at the back of the head, the shoulder blades, the tailbone and the heels, and does

not support the curves of the spine at your neck or lower back.

mattress and significantly increas-

4. Make sure there are enough coils. If you go with an innerspring mattress, more coils mean more support and firmness. The thicker the coil, the firmer the mattress, with heavy-gauge coils providing the most support. There are no magic numbers for coils, but steer clear of mattresses with few of them. They’ll quickly become lumpy.

nightly wear and tear. It also helps

5. Spring for a good foundation. The box spring produces a softer

provide insulation and cushioning

es mattress life by absorbing maintain mattress shape. Consumer Reports estimates that a new mattress lasts 10 years on a new box spring, but just three to four years on an old box spring. 6. Don’t waste money on expensive upholstery. Fabric layers between your body and the mattress springs. Wool or silk padding over a foam or cotton mattress may feel luxurious. But these layers are easily compressed and can make your mattress feel as though it is sagging long before the springs give out. Foam mattress toppers are inexpensive alternatives that can be changed easily when the foam wears out. And remember – to continue to reap the benefits of a good mattress, keep it in optimal condition and replace it when necessary.

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PERSONO’s “Glamour Built-in Sheet”, exclusive and unique

Persono, one of the most exclusive mattress brands of the world, offers attractive products for comfort and health

Producer of fully handmade and completely made to measure mattresses presents its innovation “Glamour built-in sheet.” Persono is much more than a simple mattress; it is a masterpiece of beauty and design in your bedroom. Born in 2003, Persono is a unique company, established by a team that seeks to always put you first, whose purpose is the development

and manufacture of mattresses that exude excellence. Persono offers collections that have been developed to optimize comfort and, simultaneously, conceive products that meet the needs of the most demanding customers involved in the state of the art decoration. The company officials state their mission as to boiling down to the essential: helping you sleep naturally. Totally handmade, the products using the most advanced materials are completely made to measure.

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The interior of your choice is dressed with appealing covers in a glamour, luxury or a casual concept way. After the huge success in Portugal, Persono is spreading around the world, being mandatory presence in the most renowned world fairs. Among this yearâ&#x20AC;&#x2122;s exhibitions where it marked or will mark its presence are Brussels Furniture Fair, IMM Cologne, Maison & Object and Mueble Zaragoza. Persono elevates mattresses to the next level: it makes them comfortably beautiful and so brings more beauty to your day.

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“Our dream is to make our customers happier, because they sleep better and peacefully, when using our products, produced with the most appealing materials with love handmade technology. Our vision is to make our innovation of incorporated sheet - “Buit-in Sheet” an important part of the future of mattresses and continue our research to new products combining design and comfort. Our values are caring for people and the way they live. In the choice of our raw materials we have special attention to animals and nature conservation. We aim to genercan also pick up different inner ate more jobs; that’s why all our materials combinations products are totally handmade,” explains an official at Persono and 4. The inner core can be persongives below remarks: alized according to your physical “Why Is Persono Dıfferent And characteristics and/or preferences

Exclusıve?

1. Persono produces only really tailored mattresses 2. Persono does handmade all its products 3. Besides design and colors you

5. Persono is the mattress brand for interior decorators, designers and architects

Persono Glamour Concept The Persono “Built-in sheet” innovation allows a complete view of the side of the mattress, which turns it into a design piece.

Combining comfort and design, Persono Glamour Concept mattress made with Swarovski ® elements, zippers, are also functional with four side pockets that can be used to hold personal objects. The mattress protector and the bottom sheet are always in place, with no wrinkles. All Persono Glamour Concept mattresses are provided with three sheets and two mattress protectors. All covers are quilted and have fire retardant properties.

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Persono Luxury Concept

Persono Casual Concept

Ten years of market confidence, with thousands of well-slept nights on confortable mattresses enveloped by beautiful and appealing fabrics, have placed Persono Luxury Concept in a position of prominence in the mattress market for the most demanding consumers. With unique and exclusive finishing touches, in addition to its creative and aesthetic standards, the essence of the collection denotes function and beauty.

These models have thinner cores, covered with simpler stretch materials, but do not sacrifice top quality, hygiene and functionality.

This was the very first concept developed by Persono and already enjoys ten years of history. Aimed at those who seek a lower price without losing a good nightâ&#x20AC;&#x2122;s sleep, Persono has developed exclusive models that unite comfort and quality.