September - October 2015
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FROM THE EDITOR
Publisher
ISTMAG Matbaacılık Gazetecilik İç ve Dış Ticaret Ltd. Şti. Adına sahibi H.Ferruh IŞIK
Identify yourself!
The mattress industry is a huge industry, however, it is sometimes considered as part of the home textile industry and as a part of the furniture sector most other times. In fact, it is too big to be able to squeeze in any of these two. It is the industry itself! This big industry will be very well represented at its own fair in Istanbul, 22-25 October 2015 for the second time. The fair was almost doubled this year. Its premiere edition was a true success but it is now a proven international event as early as its second edition. It has identified itself in Istanbul. The fair has already been an excellent platform to launch and to see the latest technologies, innovative products and latest collections. It brings all professionals of the sleep products industry together and visitors come from all parts of the world especially from the neighboring countries. As the main media sponsor and part of the organizing company we already know that the show attracted especially the interest of those world brands who want to sell to the Turkish market, and those who want to invest in and penetrate into Turkish market. The CEOs of the world mattress industry, top officials, purchasing managers, manufacturers, consumers, domestic and foreign representatives and dealers attend the fair. The Sleepwell Expo Show embraces and brings all collaborators of the sector together. It is a real trade platform for all branches including the main industry, the supply industry, machinery and equipment industrialists. We wish success and lucrative business for all exhibitors and visitors.
MEHMET SÖZTUTAN | mehmet.soztutan@img.com.tr
General Manager
Mehmet SÖZTUTAN (mehmet.soztutan@img.com.tr)
Responsible Editor-in-Chief
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Önder HONI
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Berna ILTER Erdoğan ASLAN Mustafa CETINBULUT Mustafa Nebi DOGAN Serkan GULER
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New Era in Mattress Exhibitions
PERISCOPE
Ă–nder Honi onderhoni@gmail.com
Except for America and the Central Europe, the mattress industry conducted its activities as a sub-sector of furniture industry. However, the industrialists of the sector have become an independent sector within the last decade. As known ISPA fairs are organized in different states of the USA biennially. The events attract visitors from the Northern and Central America, including Latin American countries and around the world. American customers generally prefer softer and higher mattresses generally. The fabrics of mattresses differ from those of other countries. Besides, flame retardancy standards of America also differ. The culture of mattress changes from country to country. For this reason, we can say that ISPA fairs cannot assume an international position in terms of mattress market penetration. Apart from ISPA, High Point Market and Las Vegas Market are the other significant events of the region. The Central and Western Europe are the two other remarkable mattress markets. Among the major fairs of this region, Interzum Cologne Fair, displaying the latest developments and innovations of the sector, becomes marked with its 60,000 visitors from 150 countries. IMM Cologne is another fair predominantly designed for furniture sector but also for the mattress industry. These fairs target the Euro-
pean markets in particular. Apart from these two fairs of Germany, MeubelBeurs of Belgium, Salon De Meuble of France, Meble Polska of Poland and NBF Bed Show of the United Kingdom are the other major fairs of Europe. Interzum of China particularly focuses on inputs for the mattress industry. Turkey’s ISMOB particularly targets furniture and mattress industry. Based on the facts mentioned above, we can say that SleepTech Magazine, being the specialist publication of the sector, has turned out to be successful from the standpoint of conveying the message of Turkish mattress industrialists. The leading industrialists of the sector and I proposed the idea of establishing a specialist mattress fair. Voli Fair Services Company organized the first one, SleepWell Expo last year. The Fair proved to be an ideal ground for the state-of-the art technologies, innovative products and latest collections of the mattress and supplier industry. Recording a remarkable success in 2014, SleepWell Expo is organized for the second time this year, 22-25 October, at Istanbul Expo Center. I am convinced that SleepWell Expo will pave the way for remarkable business opportunities in European, Asian and African markets. I wish success for all participants of the Fair.
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Let’s wake up in Istanbul on October 22! Dear Readers and Valuable Exhibitors and Visitors of Sleepwell Expo,
Ömer Faruk GÖRÜN
Published first in 2011 our publication Sleep Well was so successful that in a short time it forced us to publish a second publication named Sleep Tech, a new publication focused on technical sides of the business. Presenting Turkish mattress and its supply industries to the world markets, these publications have always been at the service of both domestic producers and foreign companies who have interested in the development in Turkish sleep industry. We hope that with our publications and with our activities we will be at the service of our business partners for many years to come. While at the beginning, from the early days of our publication, we had been informing about our dreams of organizing a special fair for mattress and sleep products. Several names in this business, including Onder Honi, Berna Ilter, Mustafa Cetinbulut, Mustafa Nebi Dogan, and others have always encouraged, motivated and supported us with their valuable ideas. At the end of talks, last year we have decided to organize the first and only trade fair focused on sleep products, the Sleep Well Expo, borrowing the name of our publications. We may have act somehow unprepared in the first edition. We had both problems and also excitement for success. In Turkish we have special saying for these cases, something to be translated as “Caravan is made up as it runs along”. As it may be the first but our guests and participating companies were mostly happy when leaving the event. Number of participants was about 50. Their number reached more than a hundred. Many new international companies were with us.
In this special edition of our publication you will find detailed information about participating companies. I had dared to say, “this is the first and the only fair in the world”. I really meant it. There are only a few mattress and supply industries fairs in the world. Some of mattress manufacturers are participating in the fairs focused on furniture industry. However, there is no other event in the world that brings all partners in the mattress and sleep products industry with all their machinery, products, services and components, etc. The fair needs your genuine support for further expansion of the fair. You will find a special interview with Erol Boydak who says, “Sleep Well Expo is really an exciting fair for us. Evteks, Ismob have become the largest fairs in the world. With the potential Turkey has, this event may be a new Interzum in the world. To this end, we, the industrialists, have to extend our powers and contribution in this great investment for Turkish economy. We as companies in this segment, have to be both visitors and participants in this fair. We have been producing the best products and mattresses in the world, why not we have the largest fair in this field?” I appreciate the encouraging words of Erol Boydak. He efficiently reflected our sense and mission. Starting with this issue, I personally will inform about the latest development in our publications, fair activities and in our industry. For now, I say goodbye to you, and welcome to our visitors. Those friends of ours, who could not get a chance to participate in or visit to the fair this year we remind them to take
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CONTENTS
10 INDEX ADS
Boxsprings, as important as mattresses
Businesswoman of the year: Berna Ilter of BRN
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BRN................................................... Back cover Unimet.................................. Inside back cover Kaybed.................................. Inside front cover Kaybed............................................................... 1 İndivani............................................................... 3 İstikbal................................................................ 5
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SleepWell Expo SHOW PREVIEWS
Viscolove........................................................... 7 Polya................................................................... 9 Duralli................................................................ 11 Gece................................................................ 12 SPM Bed........................................................... 15 Seral.................................................................. 17
KayBed, not only a supplier but also a sought after business partner!
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Kaypetsan........................................................ 19 Doğtaş.............................................................. 21 Yatsan............................................................... 23 Yataksan.......................................................... 25 Lüks Yalçınlar................................................... 27 Köksal Yatak.................................................... 61
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DURALLI: Comfortable mattress brand of Turkey
Aldora.............................................................. 73 Perdormire....................................................... 75 Levele............................................................... 77 Fidanoğlu......................................................... 79 Niron................................................................. 81 Pardiva........................................................... 129 Interzum Guagzhou..................................... 139 Voli.................................................................. 141
Largest-ever Summer Las Vegas Market exceeds expectations
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Boxsprings, as important as mattresses Better Sleep Council has some good advices on buying and using bed bases.
A good foundation, often called a boxspring or adjustable bed base, is as important as a good mattress. The box springs take a lot of the nightly wear and tear and contribute to the bed’s overall comfort and support. Never put a new mattress on an old foundation. When you select your new mattress, buy its companion foundation - the two are designed to work best together. In fact, buying the mattress without its matching foundation may affect the terms of the warranty.
Adjustable Bed Bases An adjustable bed base allows you to customize your mattress position by using a remote control to independently adjust the head and foot of the bed for maximum comfort. Adjustable bed bases are compatible with most innerspring, foam and air mattresses. Since flexing causes extra wear on the mattress, choosing a quality mattress is very important. When you are shopping, be sure to find out whether the mattress you prefer is adjustable-friendly. SOURCE: BETTER SLEEP COUNCIL
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Turkish Sleep Medicine Society on insomnia therapy
When patients are examined at sleep laboratory after a day spent in nature, it is determined that their deep slow sleep rate was increased compared to other nights. Turkish Sleep Medicine Society (TUTD) has been undertaking researches and rendering services to the industry in cooperation with universities and has been assuming a pioneering role in Turkey’s sleep medicine with international activities. TUTD has a website to help people to understand sleeping well and to cure the problems they have. The following article is published at the web of the Society offering excellent advices:
Pay attention to the times and duration of sleep! As mentioned in the previous sections, each of us has different sleep time. Although
some of us are satisfied with 5 hours of sleep; some of them need 10 hours even more. The hour when we start sleeping may also change from one person to another. As a result of our previous experiences, all we know what time we need to sleep. For some people, this hour maybe early hours of night; while for other people it is late hours of night. This genetically determined characteristic put into us one of these groups: either “chickens” or “owls”. The first requirement for a healthy sleep is to know our sleeping hours and sleeping times and going to bed and waking up accordingly. However, it is not always possible to follow these usual
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hours of sleep. Some nights, we wake up more often than usual nights; we face difficulty in falling asleep at night; or we wake up early in the morning. The following night, our organism compensates these negativities. However, prolonging to duration of sleep in the morning in order to compensate this situation may cause other problems. As morning sleep will mainly be consisting of superficial phase of slow sleep, it does not substitute night sleep. Waking up late in the morning will delay the following night’s sleep; therefore it will show itself as difficulty in falling asleep in the following night. One other matter that should be considered in hours of sleep is the afternoon sleep. As it is known, tendency to sleep at noon increases physiologically and affing asleep at hours becomes easier. In this case, should afternoon naps be recommended for insomniacs sturdy? There are two kinds of answers to be given this question. First; even short-term sleep reduces the accumulation of sleep; as it affects homeostatic mechanism and affect to sleep by delaying to fall asleep at night; it should not be recommended for insomniacs. Secondly, we should not block to a physiological event in order to apply a homeostatic rule. If a person already suffers from insomnia and if he needs to sleep, he must be allowed to sleep in the afternoon. However, in this case the patient should be aware of that; night sleep necessity may be felt latee and he should not try to sleep at 22:00 although he already slept 1 hour in the afternoon.
Any drink taken in the evening and known as stimulating also disrupts sleep structure; and makes it difficult to fall asleep.
Get ready for sleep during the day! Most of us spend the daylight hours without doing intense physical activity. Our bodies are used less and we work mainly giving more space to the intellectual activities. Meanwhile, increasing mental activity and eventually brought tension, emerges as a factor which complicates to sleep
However, when patients are examined at sleep laboratory after a day spent in nature, it is determined that their deep slow sleep rate was increased compared to other nights. Performing physical activities in certain days of the week; such as walking, jogging, playing tennis or swim etc. prepares us for a good sleep. However, heavy physical activity such as heavy gymnastic activities –especially
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have a glass of warm milk or lime while you eat a few biscuits. They will make it easier to fall asleep and provide you a quality of sleep
the activities which stimulate the autonomic nervous system – are not recommended before sleeping or late hours at night because they disrupt the quality of sleep.
Pay attention to the physical conditions of the sleeping environment!
Pay attention to your food and drink! Eating an excessive amount of food in the evening bothers your stomach; therefore it prevents you to have a good sleep. If you have snoring or sleep-related breathing disorder problems; eating excessively in the night makes these problems worse. Excessively taken liquids bother your stomach as well as causing you to wake up at nights frequently in order to satisfy your urination necessity. Consuming alcohol before we going to bed is another factor which affects negatively our sleep.
Organize physical conditions of the sleep environment according to your personal needs.
Also, any drink taken in the evening and known as stimulating also disrupts sleep structure; and makes it difficult to fall asleep. Therefore, an excessive amount of tea, coffee, cola drinks should not be consumed in the evening. Dinner meals should be light and must be eaten a few hours before sleeping time. You can
Although some of us do not feel bothered from noise when they sleep, some of us are affected by the slightest noise and wakes up very often. The persons who developed sensitivity against noise must isolate the environment from noise. Although some of us like to sleep in a hot environment, others prefer to sleep in a cool room. Although personal preferences always change; our knowledge about the physiology of sleep show that; our body temperature is reduced at nights.
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Light level of room is one of the factors which affect the sleep. While some of us feel bothered from a slightest light, others are scared of sleeping in the dark.
sons who sleep in new beds are compared to the persons who sleep on old bed; it is observed that, the persons who sleep in old beds wake up very often at nights and their deep slow sleep rate is decreased.
Each of us has preferences about hardness of our bed and height of our pillow. Some of us sleep better in hard beds, some of us like soft beds. But sleeping on an old bed adversely affects the sleeping quality of all of us. Therefore, we must change the beds whose center is pushed down and the beds whose wires are dislocated. When the per-
The studies show that sleeping partners affect each other’s sleep. Sleep records show that; partners’ night movements affect to each other; when one of them is moved, another wakes up and although this awakeness is not consciously perceived, it affects sleep quality by making sleep superficial. Therefore, although our traditions require otherwise,
Therefore, a warm or hot bath before sleep will raise our body temperature; and then sleeping in a cool room makes us easier to fall asleep and makes it easier to have a deep sleep. Light level of room is one other factor which affects the sleep.
especially when the couples who suffer sleep disorders in separate beds, they fall asleep easier and they continue to sleep at night easier.
Do not use your bedroom as if it is your living room! Some of us have habits of reading books in the bedroom and even they study in the bedroom. Some of us have
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habits like eating on the bed and watching television in the bedroom. People generally fall asleep unwillingly while watching television on bed. We fall asleep while TV is on and we wake up after sleeping a little. As this short period of sleep will reduce the pressure of sleep, we would have difficulty on falling asleep again. However, some experts consider that reading a relaxing book before we sleep in bedroom can facilitate to sleep. It is also known that sexual intercourse before bedtime also has different effects on people. It is known that; sexual intercourse facilitate sleeping for some people while it delays falling asleep for other people due to the increase on the level of tension
Limitation of sleep time
The studies conducted mentioned methods in this article showed that patients highly benefited from these treatments.
There is a recently applied and highly successful method in the treatment of insomnia. In our discussions with patients suffering from insomnia we learn that; these patients go to bed early at nights in order to try to sleep and they remain in bed in the mornings; because they could not sleep at night. If we examine sleep diaries of these patients, we observe that these persons spend long time in bed although they sleep for a short time. The rate of sleep time -which
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is expressed as sleep efficiency- to the time spent in bed is reduced for these patients. The studies conducted in the recent years showed that; reduction of sleep efficiency makes persons to feel as if they did not sleep at all. It is thought that; when the patients’ sleep efficiency is increased; they would wake up as if they slept more and they would be more satisfied with their sleep. Total sleep duration detected in sleep diaries is defined as the patient’s duration of staying in bed. This period of time is subtracted from the patient’s wake-up time in the morning and the patient is allowed to sleep at night only after the calculated time. When you ask “why did you stay 11 hours in bed although you slept only 4 hours?” to a patient who goes to bed at 10 p.m. and sleeps only 4 hours; but wakes up 6 a.m. and remains in bed until 8 a.m.; his answer would be “in order to rest or to sleep more”. When sleeping hours are
limited for these patients, it is aimed to increase sleep efficiency from 40% to 100%. In order to achieve this efficiency, the patient is asked to go to bed at 02.00 a.m. instead of 10.00 p.m. as well as going out of the bed when he wakes up at 06.00 a.m. In the first days of treatment, the patient may feel himself a little tired, but when sleep efficiency is increased, their sleeping time can be extended for 15 minutes of period. The studies conducted on the above mentioned methods showed that patients highly benefited from these treatments. Using these methods, around 5060% of insomnia patients largely solved their sleep problems at the end of six months period. The comparative studies showed that relatively new methods such as stimulant control and sleep time limitation etc. are more successful than the older methods such as relaxation and “biofeedback” etc.
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ISTIKBAL Smart Mattress Technology presents flawless continuous sleep Istikbal’s IQ Series mattresses were designed to provide the greatest benefit from sleep, supporting every region of the body fully all through the night. IQ mattresses made with the smart mattress technology lets everyone experience a flawless continuous sleep for better health for themselves. Istikbal’s IQ series mattresses were designed on the premise of customized selection, allowing each user to select the mattress that suits them best for the perfect sleep experience. Istikbal’s IQ series mattresses present maximum efficiency during sleep, allowing all sleep types a continuous sleep experience and full body support thanks to specially developed springs. IQ mattresses are covered with Cooler fabric, which keep body heat in balance for a more comfortable
sleep. The specially developed spring technology aims to provide one hundred percent user satisfaction.
The Address For Comfort Sleep The use of continuous SL spring system and special micropocket spring system together allows IQ Comfort mattresses to provide two times the spring and comfort of regular mattresses. The advanced Cooler fabric absorbs body heat and helps maintain even body temperature during sleep. Special contour cut foam inside the thick pad layer along with the support foam around the edges allow the IQ Comfort mattresses to stay in top shape for years. Istikbal IQ Series is presented in two distinct options as IQ Comfort and IQ Sleep.
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Businesswoman of the year:
Berna Ilter of BRN
Economy Minister Nihat Zeybekci presented the award to Berna Ilter.
Berna Ilter of Kayseri, a chairwoman of BRN, was chosen as the star and the businesswoman of the year by Ekovitrin, an economy and business periodical. Economy Minister Nihat Zeybekci presented the award.
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Berna Ilter started her business with an aim to export products of companies in Kayseri, now it turns out to be an industrialists selling to world markets. Her company now sells million dollars worth of mattresses to about 60 countries. She is also the first female member of Kayseri Chamber of Industry. In her address to the award-presenting event, BRN’S general manager Berna Ilter expressed her gratitude to the publisher and readers of the periodical. She said, “I feel honored by this award which is a great motivation for us to go further in our growth path. We sell 80% of our exports to European countries; to Italy, where the heart of design pulses, and to Benelux countries. We have sales offices in Europe, America, North Africa and Middle East. We are the first company exporting to Micronesia, a country that no other company from Turkey sold products by 2013. “Our company is an export-oriented business model that develops special products for certain countries utilizing its own technology. We are exporting to the difficult to enter markets such as USA, Canada and Australia. We
are producing what the people in these markets are demanding, by inspecting their sleep cultures and by designing different models. Having a large variety of products does help us to expand our customer base.” BRN brand mattresses produced in 27 thousand sqm hygienic factory in Kayseri, has made the company the champion of sectorial exports in 2011. Products are sold at more than 500 selling points in five continent and sold in domestic market in leading malls of the country, including Armada, Gordion, Arena Park, Brandium, Vialand, Mall of Istanbul, Metra Garden, KayseriPark, PrimeMall and Avenue.
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“SLEEP WELL EXPOISTANBUL” opens with grater space and more exhibitors!
There are only a few exhibitions dedicated only to the sleep products industry in the world. There is only one in a big geography covering Turkey, Balkans, East Europe, former Soviet Block countries and Middle East. It is in Istanbul titled “Sleep Well Expo” organized by Voli Fuar and supported by Sleep Well and Sleep Tech magazines. As the Turkish housing construction sector developing very fast and the population is growing faster, new houses are being built at a tremendous number and the need for filling these houses is growing considerably. Sleep products are
among the basic needs of these needs. The industry has been growing also in line with the living conditions of people on the one hand; it has been growing in line with people being more conscious for better sleep products on the other. The Turkish sleep products industry has been prospering fast at all aspects from mattress to machinery, from pillows to quilts, from box spring to headboards. It adapts the latest trends and technologies. As the first and the only fair in its field in Turkey, SLEEP WELL EXPO is a show bringing mattress main
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The only mattress and sleep products fair of the region is held in one extra hall with participation of some 117 domestic and international exhibitors at its second edition in Istanbul Expo Center, October 22-25, 2015.
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industry, sub-industry, machinery and components industry professionals together. The fair is an excellent platform to launch and to see the latest technologies, innovative products and latest collections. To be held on October 22-25, 2015, the fair was introduced in 2014 and the premiere edition was welcomed very well by the industry. The show brings all professionals of the sleep products industry together and visitors come from all parts of the world especially from the neighboring countries. The fair attracted especially the interest of those world brands who want to sell to the Turkish market, and those who want to invest in and penetrate into Turkish market. The CEOs of the world mattress industry, top officials, purchasing managers, manufacturers, consumers, domestic and foreign representatives and dealers all attend the fair. The Sleepwell Expo Show embraces and brings all collaborators of the sector together. It is a real trade platform for all branches including
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the main industry, the supply industry, machinery and equipment industrialists. Turkey is an emerging and stabile market with its fast growing population, advantageous location and developing economy. The mattress industry, mattress machinery and equipment are among the fastest growing sectors in Turkey. The developments experienced in the sector and the innovations, the collaboration among industrialists are the important factors motivating the improvement of the mattress and bedding industry in Turkey. All these positive developments urged a fair in the industry and that’s how SLEEPWELL EXPO� show was born. It is held at the opposite side of Istanbul’s most famous international airport,
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Ataturk International Airport from where you can get the exhibition grounds in a few minutes. It is almost very clear that the fair will be one of the strongest fairs in the bedding industry worldwide in the very near future. The industry imports a lot, too. Turkey is a good market for machinery, some types of mattresses and raw materials. The first and only fair dedicated to the sleep products industry in Turkey, SLEEP WELL EXPO ISTANBUL was held April 17-20, 2014 and recorded a huge success which almost all industry professionals applause. Now the second edition of the fair is shaping up. Over 70% of exhibitors have already booked their spaces according to the officials of Voli Fair Organization, the organizers of the show. The fair was scheduled to be at the same venue but instead of 2 halls and the big foyer, there will be an extra hall at the second edition, October 22-25, 2015. Stating that the fair attracted a great deal of interest from domestic market and by companies from different countries, Omer Faruk Gorun, Project Manager of Sleep Well Expo outlined, “Sleep Well Expo covers the mattress main
industry, sub industry, machinery and equipment. The venue of this important fair is Istanbul Expo Center, which is exactly facing the Istanbul Ataturk International Airport. When an exhibitor or a visitor arrives at Istanbul by air, he or she could even walk to the exhibition ground. The first edition of this annual event was held in April 17-20, 2014. As the first of its kind in Turkey, Sleep Well Expo
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contributes to Turkey’s being a production hub for the mattress industry. Sleep Well Expo is now hosting a professional platform where the latest technologies and products are on display altogether. Because of ever increasing value of mattress and other sleep products the fair has been an important organization to bring once again leading companies and reps of the industry together. Many international companies doing business with Turkey in this industry have already shown their interest in the fair which will bring together CEOs, top level officials, purchasing managers, producers, consumers, foreign and domestic dealers and representatives. Product groups of the fair include Turkish mattress producers, mattress importers, furniture and mattress stores, foreign mattress producers, sub-industry products, mattress and quilting machinery and equipment, etc. The visitor portfolio includes experts and high-level officials of the private sector, buyers from different sectors to realize projects, businessmen, investors, mattress industry authorities, dealers and representatives, chambers of commerce, associations, furniture manufacturers, purchasing officials of tourism, hotel and hospitality industry, etc.”
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SleepWell Expo SHOW PREVIE
o EWS
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From machinery, springs, foams, fabrics and chemicals to end product, all raw materials, technologies and components will be on display in SleepWell Expo Istanbul. To give an impression on latest products and technologies we offer the following snapshots for the readers especially for the visitors to lead them to the correct stands at the venue.SleepWell Expo SHOW PREVIEWS From machinery, springs, foams, fabrics and chemicals to end product, all raw materials, technologies and components will be on display in SleepWell Expo Istanbul. To give an impression on latest products and technologies we offer the following snapshots for the readers especially for the visitors to lead them to the correct stands at the venue.
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Arzu ÇOPUR, Marketing Manager, B-MIX:
“B-Mix, a brand of İşbir Holding, has always been loyal to the İşbir general principles and with the guidance of these principles continues to move forward with decisive steps towards being a well-recognized, trusted and market leader brand. The company strives towards becoming a contemporary corporation that creates a distinction by fulfilling its commitment to customers from the raw material stage to delivery of the finished product and by reinforcing its quality with a technological infrastructure. Being aware of the importance of quality as the backbone of our brand strategy, we set out to provide each of our customers with the right quality product and service at every stage of the formation of our brand.
info@bmixyatak.com
With this awareness we provide many different varieties of stylish products generally affordable and appealing to any age and preference. B-mix mattresses, in a wide range from full ergonomic mattresses in 3 different firmness to visco mattresses provide an ideal alternative especially for those seeking quality and affordability in the same product.”
quality and affordable price. We provide good quality, economic products that appeal to every age and preference. We have a mattress portfolio that ranges from full ergonomic mattresses in three different levels of firmness, to our memory foam mattresses including many alternatives and stylish models. We also produce bed bases, headboards and textiles as a complementary line under our brand.
Export
Our biggest goal this year is to increase the number of shop in shop sales points. Since we are a company that grows with shop in shop strategy and aim to be perceived as easily available brand, the number of sales points is a critical issue for us. At the SleepWell exhibition, we expect to meet business partners that are suitable for our brand in this respect.
Currently, we are not involved in foreign trade.
Product Range The motto of our brand B-mix Yatak is “not only ergonomic but also economic”. As you can tell from this motto, the two concepts we brought together while creating our product portfolio were good
About Sleepwell Expo
www.bmixyatak.com
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Abdullah RUHLUSARAÇ, General Manager, BedaĹ&#x;:
Exports The Netherlands, Israel, Ghana, Turkmenistan, Romania and France.
Product Range Mattress, Bed Base, Headboard
About Sleepwell Expo We are aiming to grant new dealerships and to establish new ties.
info@bedasyatak.com
www.bedasyatak.com
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Berna İLTER, General Manager, BRN:
Export We currently export more than 60 countries in 5 continents from Australia to America. And we are also strong in Middle East and West Africa. Our production plant is one of the highest end technology factories operating in Turkey at the moment. With this power we are aiming to be one of the 5 biggest companies in Europe. With our partners Abraaj Group and EBRD,enables us to expand our manufacturing services and thereby offer existing and potential clients faster turnaround times and even greater flexibility Product Range BRN has a 27.000 m² sanitation certified production plant and expanding to 41.000 m² by this year. We are one of the fast grow-
info@brnbed.com
ing companies in Turkey awarded many times. Ruban D’Honour by European Business Awards and Turkey’s Fast Growth 25 Companies Award by AllWorld Network are just 2 of these. We tailor our products and services to meet the unique circumstances and needs of each client. Meticulous studies of our R&D Department creates innovative designs and combines it with hightech and hand-craft. We are capable to produce from basic entry level products to special design top-end hand made luxury goods. Our production line involves: - All variety of mattresses and sleep products (duvets, pillows, toppers, covers, etc.) - Adjustable beds, electric beds, box spring sets, unique designed
heads -Bonnel spring, multi-spring, pocket spring, mini pocket spring and every variety of spring layer combinations Besides, we have innovative product solutions such as roll pack mattresses (both foam, spring and memory foam). Also, flat and roll vacuum mattresses that we produce have a serious loading advantage. About Sleepwell Expo Mattress market in the world is apart from furniture. We, as Turkish mattress producers are willing the same structure in our country. In my opinion, SleepWell Expo will contribute the distinctiveness of “Mattress Sector” in Turkey. By the way I am proud to be one of the prime movers of this project. It will be a good chance to show to international market, how huge thrived that Turkish mattress and its’ components producers.
www.brnbed.com
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bucca S L EEP
co ll ecti o n
Uğur YILDIZ, Member Of Board, Bucca:
Export As Bucca Family, we realize the production of home furniture, sleep products and your tailor-made projects from truly natural materials by combining your needs with our imagination in every section of your life in order to make you happy with our specialized staff through our experience gained since 2003 at our facilities located on an area of 10,600 sq meters in Ankara Hasanoğlan Organized Industrial Zone. Your home, living room or bedroom… We would like to live with you together with our products that we manufacture for the sections belong to you and spend the longest time of your life.
ugur@buccayatak.com
Germany, Belgium, Morocco, Dubai, Iran, Iraq, Azerbaijan
Product Range Visco, Latex and Organic Mattresses
About Sllepwell Expo We visited the fair last year and we loved it. After the big companies suggested us to take part in this fair, we decided to exhibit and promote our company nationwide and promote our brand, which we have not extended to outside Ankara until now. I believe that this show is a good venue for all manufacturers to promote their products.
www.buccayatak.com
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Perihan Yilmaz Dİlek, Asistant General Manager, Duralli:
Export Mainly our export countries are Germany, France, Estonia, Iraq, Iran, and Libya.
Product Range We currently reach to consumers producing 15 varieties mattress of 5 series model. Space Series, Life Series, Comfort Series, Dream Series and Classic Series mattresses models stand out such as features Visco technology, 5 zones pocket spring technology, Hercules spring technology, anti-bacterial fabric technology. As well as mattress models, in our product portfolio, optional opening sets of bednox bases, even in tight spaces
pyilmaz@duralli.com
enable ease to user, for a hygienic and comfortable sleep, washable our extra mattress pads, we produce our home textile products with Durev brand as pillows, comforter and under sheet from our product portfolio.
About Sleepwell Expo World mattress industry in domestic and foreign representatives taking place in Sleepwell Expo, we aim to establish new connections network in the domestic and abroad. We will offer our new models and technology to domestic and abroad visitors. In particular, I believe that we will have a fruitful exhibition for our export works by reason of mainly we have abroad visitor profile.
www.duralli.com
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Murat Koçyİğİt, General Manager, Edaş:
“Beginning in 2003 under the title EDA TEKSTİL, our firm continues to serve entitled EDAŞ YATAK-BAZA and EV TEKSTİL by increasing its product and service quality in line with the customer satisfaction during 10 years. We are trying to reach a targeted capacity with high in quality service and quick manufacturing. The firm has launched manufacturing of wool products in 2010 as well as silicon fiber, bead fiber and fiber products. At the beginning of 2012, enlarging its production range predominantly in home textile, in addition to mattress production, the firm maintains its production pro-
info@edastekstil.com
cess in line with customers’ demands. We do production through the materials not harmful to human health by using wool, cotton and linen. We are proud of taking place within the firsts in this area in natural sleep products in Turkey. “
Export The Netherlands, France, Georgia, Turkmenistan and Germany.
Product Range We have launched manufacturing of wool products in 2010 as well as silicon fiber, bead fiber and fiber products.
Enlarging our production range predominantly in home textiles, in addition to mattress production, we maintain our production process in line with customers’ demands. We realize production through the materials not harmful to human health by using wool, cotton and linen. We are proud of taking place within the firsts in this area in natural sleep products in Turkey.
About Sleepwell Expo We are targeting to come to a position exporting to all countries of the world. We will be at Sleepwell Expo by improving our quality standards to the top level to serve our customers better.
www.edastekstil.com
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Hatice Hayyaoğlu, General Manager, Elit Mattress:
“Elit Mattress has entered the sector of mattress products via Visco mattress production. In order to produce healthy and comfortable mattresses through our medical experience and R & D studies, we have accelerated the sectorial investment. Our aim is to ensure to allow users reach healthy and economic solutions. Our suitable mattress production for every age and person lets us approach you with every passing day. Elit Mattress has taken its deserved share in the development of the sector by contributing to the mattress sector with its new structure. We will continue to serve you with true products and projects as well as experienced R & D and staff.”
info@elitmedikal.com
Export European countries.
Product Range Visco Mattresses, Visco Spring Mattresses, Visco Pillows, Quilts
About Sleepwell Expo To develop our foreign clientele and to see the latest technologies in the industry, we are participating in Sleepwell Expo.
www.elitmedikal.com
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Mustafa Nebi Doğan, General Manager, Kaybed:
Export United Kingdom, the Netherlands, Belgium, Germany, France, Italy, Switzerland, Liberia, Ghana, Libya, Iraq, Azerbaijan, Jordan, Kuwait, Qatar, Saudi Arabia
Product Range •KayBed will launch the new mattress collection of the well known fashion brand “Pierre Cardin” which is ready for exportation to numerous countries. •Different materials: Bonnel-, Pocket Spring, Memory Foam (Visco) and Latex are part of the production from KAY-BED. •Furthermore KAY-BED has an extra capacity for the production of mattress covers. •Box Springs and adjustable Beds are also an important part
nebi@mertmakina.com
of our product spectrum. •With its innovative packing systems, KAY-BED is able to do customer-driven, hygienic and steady packing with its roll, press and duplex plastic technics. •KAY-BED which is experienced in the topic of Hotel Mattresses, have created a separate collection for this target group. •Our products are in high demand as “Private Label” mainly from Europe and America which has the mission to make quality mattresses that are centered on value for the consumer
About Sleepwell Expo Opening its doors to the sector for the second time shouldn’t mislead you, as a matter of fact
Sleepwell Expo is a specialist in its field because it aims to bring the professionals of the mattress industry, machinery and equipments together. This is critical since nowadays the most time consuming part for professionals in the mattress industry is to find the right supplier, making the Sleepwell Expo fair an unique organisation and a golden opportunity. As KayBed, our expectations from this organisation is to have a lot of visitors coming from all over the world so that we could introduce our company and gain customer confidence. Since KayBed has become a very popular supplier, especially in the benelux and throughout europe, this organisation is a great opportunity both for us and visitors. Regarding the price & quality policies, this organisation will be at a maximum benefit to the mattress companies.
www.mertmakina.com
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Mehmet NAKIŞLI, General Manager, Kayzer:
“Kayzer Mobilya Ltd. Şti. was established in 2011-2012 to manufacture high in quality sleep products. We have launched the production in order to contribute to the national economy focusing on exports along with management for the furniture sector, human resources, production processes, quality and marketing network with our founding staff owning a great experience in the furniture sector. Producing beneficial, advantageous and practical products is an obligation in our company principle to safeguard customer satisfaction and ease. We export
info@kayzermobilya.com
60 percent of the production to Germany, the Netherlands, Belgium, France, Austria, Switzerland, Saudi Arabia and Dubai. We want to be one of the most important producers of national and international markets. Searching continuously for being better one, focusing on development, innovation, quality and honesty are the unchanged commitments of Kayzer Mobilya. Our qualified, knowledgeable, dynamic and high-motivated employees attach attention to every detail of product including design, laboring and packaging. We possess a unique, flawless and careful understanding which
takes the products under guarantee to meet demands and wishes of customers in the market having high competition. “
Export Germany, The Netherlands, Belgium, Switzerland, France, Arabia, Iraq, Norway, Libya, Hungary, Romania.
Product Range Bed Base, Mattress, Headboard
About Sleepwell Expo We are participating in Sleepwell Expo to promote our company at international arena.
www.kayzermobilya.com
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Murat Aygün, General Manager, Logini-Bed:
“LOGINI-BED is the best and the youngest bed manufacturer in this sector. LOGINI BED has a 4000 square meters modern and hygienic facility in İSTANBUL industrial zone. Manufacturing with today’s technology and automatic production line, LOGINI BED has a production capacity that produces 300 beds per a day. LOGINI BED has been uniting its experience in the bed sector with the modern manufacturing and marketing techniques while intending to raise the bed sectors standards. LOGINI BED combines the worlds latest trends with elegance, quality and aesthetics in his own lines. Beds, bases, headboards and other sleep products are always in order to off the self in their production facility and warehouse. LOGINI-BED provides the customized collections and designs to their customers.
murataygun@loginibed.com
LOGINI-BED sees each customer as a new project and takes care off each and every one of them delicately. We’d be happy to have Logini bed products in your home.”
Export Europe, Be-Ne-Lux countries, Middle East, North America and African countries
Product Range Base sets, mattresses, pillows, cribs, alezes-pads, headboards, resting and companion armchairs, pouff
About Sleepwell Expo Loginibed aims at gaining the hearts of Turkish consumers with a different and modern approach with its young and dynamic R&D team who sets the trends in mattress and sleep products.
www.loginibed.com
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Fatih Yavuz, Sales And Marketing Manager, İndivani:
About Sleepwell Expo
Export We mainly export to Middle East, Africa, Central Asia, Europe, Balkans and Caucasus. The countries are mainly Iraq, Libya, Egypt, Georgia, Switzerland, Turkmenistan, Senegal and Nigeria.
Product Range Pocket Spring Mattresses, Visco Mattresses, Baby Beds, Hotel Textile Products, Sleep Products, Bed Bases and Headboards, Round Mattresses
Domestic and international fairs are very important for following up the developments in the sector and to find new markets. Conscious of this fact, our company has closely been following the fairs at home and abroad about our sector. As Indivani brand we will take part in Sleepwell Expo as one of these important events. I believe that Sleepwell Expo is one of the organizations which hosts the important leaders of places which need to buy mass mattresses such as hotels and hospitals. We will display our new models in our stand. We will be happy to host all of our customers at our stand to show them our new competitive models.
26 ±1 cm
TORBA YAY POCKET SPRING
LATEKS LATEX
info@indivani.com.tr Sertilk Derecesi
www.indivani.com.tr
Stiffness level
Yumuşak Soft
Sert Hard
isecereD klitreS level ssenffitS
treS draH
kaşumuY tfoS
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Ali Çağlayan, Owner, Mekan Yatak:
“Having started production for the first time in 1974, Mekan Beds Company has climbed the steps in accordance with the increasing demand and achieved the relationship between the quality product and proper customers, by aiming at the domestic and foreign market. We now form our share in the growing market, and are raising and maintaining our objectives with today’s technology and perfect sense of quality. In line with these objectives, we are constantly renewing ourselves with the machine and man power, and trying to hold the share we deserve in the market at the highest level. We have 5 different regional directorates and dealer sales points in approximately 500 locations at home. We have received the necessary market share in many domestic and foreign hotels with our hotel concept.
info@mekan.com.tr
We would like to take part in your purchases of a bed, bed base, bearing cap, and bedstead groups and announce that we can more than satisfy your expectations. “
Export TCHAD, Iraq, Georgia, Turkmenistan, Morocco
Product Range Mattress, Bed Base, Headboard, Bedstead
About Sleepwell Expo We are participating in Sleepwell Expo to increase our sales points.
www.mekan.com.tr
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Eyüp Bülent Bakan, Owner, Palmfleks:
“Palm Domestic and Foreign Trade performs its activities as general distributor of the Italian Goma&Goma Firm in Turkey, the Turkic Republics, Iran and TRNC in springless mattress sector since 2012. Taking Turkey’s distributorship of Materassifico Montalese, the biggest mattress producer of Italy which has emerged with its own technical information and typical craft in the Italian mattress manufacturers, the firm continues on its way by giving dealership in PerDormire Springless Mattress concept stores. Materassificio Montalese – Perdormire Materassifico Montalese is located on an area of 20,000 sq meters and within the years it has
info@palmfleks.com
increased its daily mattress production from 40 up to 4000 units. Having a 30-year business experience and passion, the company has gained a sound place in the international markets by uniting its craft production’s all advantages with industrial technology with an utmost care and painstaking. PerDormire is the key product of Materassificio Montalese firm. Mattress, base, bedstead, headboard and pillow constitute product scale of PerDormire springless mattresses. “ Export As the general distributor of Italian Goma&Goma and Materassificio Montalese (PerDormire) companies in Turkey, Turkic Republics, Iran and TRNC, Palm Iç ve
Dıs Ticaret (Palm Domestic and Foreign Trade) has been operating in the non-spring mattress industry and we has been exporting to these countries. Product Range Our product range includes the non-spring mattresses portfolio of Goma&Goma and PerDormire such as mattresses (latex, visco and waterfoam), bed base, bedstead and pillow (latex, visco and waterfoam). About Sleepwell Expo We are targeting to offer the nonspring mattress products, which we maximized in comfort with untouched by human hands with developing technology, to the preference and service of Turkish and foreign exhibitors and mattress manufacturers. We expect sales and promotion of our products at the show.
www.palmfleks.com
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Temel Çetgİn, General Manager, Polya Yatak:
Our company is the one of biggest Turkish mattress cover manufacturers. Our company’s daily capacity is approximately 3000-4000 psc of mattress covers. We have also been producing ready mattresses for domestic market now with Sleepwell, we would like to expand our marketing area to abroad with our new mattress and bed base collections. Please come and see to our booth.
Export Germany, Sweden, Belgium, Nederland, Austria, Saudi Arabia, France, Poland, Romania, UK, Azerbaijan.
Product Range Luxury mattresses, bed bases, home textiles, mattress covers, box springs.
About Sleepwell Expo Hope to meet new customers and new marketing areas, new countries.
temel@polyayatak.com
www.polytenz.net
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Oğuz ÖZOĞUZ, General Manager, SPM:
“SPM Ltd. Şti. was established in Izmir in 2004. With its specialized staff in anti-decubitus sponge mattresses for patients, positioning pillows and cushions for wheeled chairs and technology intensified production line, the firm offers professional solutions in terms of patient comfort. Having produced through CNC cutting, the firm offers preventive decubitus and sponge mattresses featuring curable; all anti-decubitus products offered at the ISO 9001:2008 and ISO 13485:2012 quality standards. Exporting mostly its products, the
oguzozoguz@spm.com.tr
firm serves primarily to Germany and lots of European and Arabian countries. We have made up perfect sleep alternatives that everybody seeks in our comfort focused product range through technical infrastructure and experience coming from the health sector. As we are making up this, we have emerged tailor-made products to forefront. The firm maintains its works quickly by added new products onto its production line with every passing day through always changing and developing de-
signs. SPM has proofed its honesty, trust in communication, and product quality in every condition with high in quality products, fast production, and intensive support of its authorized staff to its customers.”
Export Germany, Pakistan, Romania, South Africa, Denmark, The Netherlands, Saudi Arabia, Malaysia.
Product Range Mattress, pillow and cushion.
About Sleepwell Expo We produce medical-based and long-term patient mattresses
www.spm.com.tr
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Lütfü ŞAHİN, Board Member, Stilo Mobilya:
About Sleepwell Expo
Export We make direct exports to Germany and Italy. We also make indirect exports to a lot of European and African countries.
Product Range •
Mattress
•
Bed Base
•
Headboard
•
Patented products
•
Full concept hotel designs
lsahin@stilomobilya.com.tr
Our first priority is to make with participating in the fair. We want to meet new customers and increase our sales and dealerships. We also believe that these kinds of organizations help companies to develop further. That’s why we will take part in Sleepwell Expo this year.
www.stilomobilya.com.tr
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Ahmet Kasapoğlulari, Director, Tel İs Ltd - Sırdaş Yatak:
Export Southern Cyprus, the UK
Product Range Mattress, Base, Headboard, Pull Sofa and Armchair Sets
About Sleepwell Expo We have a major target to penetrate bigger markets as a result of our developing production capacity. With an aim to make a good start for exports we are participating in Sleepwell Expo as the first of the fairs which we will take part in 2015 and 2016. Our expectation from this show is to establish good relations with the companies that we can export by testing our product quality.
ahmet@telisltd.com
www.telisltd.com
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Yavuz baloÄ&#x;lu, General Manager, Tempo Yatak:
Export Japan, Indonesia, Nigeria, South Africa, Lebanon, Morocco, US, Canada, Finland, Sweden, Netherlands, Germany, Kazakhstan, Azerbaijan.
Product Range Spring Mattresses Baby Beds
About Sleepwell Expo We are planning to increase our exports by meeting with new customers.
bilgi@tempoyatak.com
www.tempoyatak.com
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Mete Aky端rek, Partner Yataksan:
Export Greece, Hungary, England, Algiers, Libya, Iraq, Ireland
Product Range We have 10 kinds of bonnel spring and 4 kinds of Hercules spring product models. In addition, we have been producing latex, pocket spring and visco mattresses.
About Sleepwell Expo We are optimistic about this fair. We believe that there will be a quality visitor portfolio. We are targeting to increase our sales and exports with this show.
yataksan@yataksan.com
www.yataksan.com
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KayBed, not only a supplier but also a sought after business partner!
KayBed is proud of the strong, collaborative relationships it has built with its customers, many of whom have been working with the company for years.
Mustafa Nebi DoÄ&#x;an, General Manager of Kaybed
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“During the multiple years we have been working with our customers throughout the world as if they are our partners. Hereby KayBed kept customer satisfaction always as a primary objective,” says Mustafa Nebi Dogan of KayBed and adds: “KayBed has obtained advantages from its long-time experiences and uses them to gain customer satisfaction. • KayBed appraises each business partner as an exclusionary and fashionable project and offers sleep system solutions that fit every individual with its powerful R&D team and
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innovative mattress design office. It offers our business partners innovative products by featuring the latest sleep technology and raw material options used all over the world. •Product development is not a short-term project for KAYBED, instead it is a long-term Project and one of the cornerstones of a healthy business. This perspective is reflected in the quality of our products, which is already in the attention of our business partners. •KayBed is a sleep factory which opens its doors to the domestic market with its advantageous location which can be regarded as the central of Turkey, and to
the international trade with the world thanks to its proximity to the Mersin Port. Currently 30% of our Production is operating for the domestic market, while the remaining 70% replies the needs of our business partners in foreign markets. Many of our products which are shipped abroad are produced as Private Label under the own brands of our business partners. •KAYBED exports products in many foreign markets however our new target market is America. KayBed is aware of the legal obligations however this doesn’t change the fact that it is a market beneficial for both KayBed and Customers from America.
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•The products of KayBed, which is manufactured according the needs and requirements of the American market are also in a big demand by the Middle East. Our relations with our business partners in this region are also developing and growing. •We surely benefit from the longtime experiences of Mert Makina, which is under the same Group as us and is known as the Mert Group. Mert Makine produces machines for the mattress sector for several years and has an important and secure position in this Mattress Industry.
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•With the support and service obtained from its automatic assembly line, KAYBED operates at a production capacity of 1,000 mattress per day. This line is installed and is kept as a modern and hygienic facility which is planted on a 10,000 square meter area located at the Organized Industrial Zone of Kayseri. As well as having an expertized and experienced line in the sector, KayBed, with its
innovative mark, aims to increment the standard line of mattress manufacturing in the sector with its modern production and marketing apprehension. •One of the most important advantages that makes KAYBED distinctive from other manufacturers is that it designs products that fit other countries’ sleeping culture, needs, tastes and expectancies. KayBed, being
particularly named as “Private Label” and positioned as a manufacturing vendor; offers special branding, collections and designs which are all customer driven. •KayBed sees each customer as a new project and serves them with marvellous interest which only gets satisfied when customers obtain their products without any inconvenience.”
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European consumers perceptions and expectations toward mattresses Bekaert Textiles, a Belgian professional company in the industry, supplied the following info based on a comprehensive survey of European Bedding Industries’ Association.
1- A GOOD NIGHT’S SLEEP How important is a good night’s sleep? 98% agree that quality sleep is essential to a good quality of life. This majority says that a good night’s sleep is ridiculously important and can affect everything in your day-to-day life. It is fundamental for my life, to rest and have a good day. A good night’s sleep is the most important factor for health and well being across countries. How important are the following factors for your health and well-being? Q: In general, do you feel that you get...
DO PEOPLE GET ENOUGH SLEEP? Over 1 in 3 consumers feel that they do not get enough sleep, especially in the UK, France and Sweden. Following is the answers to this question. Q: In general, how satisfied are you with the quality of your sleep?
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HOW SATISFIED ARE PEOPLE WITH THEIR SLEEP? 1 in 4 consumers are not satisfied with the quality of their sleep (even more in the UK & France)
WHAT PREVENTS A GOOD NIGHT’S SLEEP? When aided, stress, wrong temperatures and the quality of the bed/mattress are key barriers. Q: What do you think are the main factors that disturb your sleep?
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B- WHAT MAKES A GOOD BED? What matters most? Half of consumers believe both the mattress and the bed base are crucial aspects.
Mattress features are most important, followed by sustainability and external reassurance. Q: To what extent do you agree with the following statements? (A good mattress is/has...)
WHICH IS THE BEST MATTRESS TECHNOLOGY? Memory foam is perceived as the best by most, followed by latex and spring technologies Q: According to you, which technology is the best fitted today for a good mattress?
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Increasingly consumers understand it is both the mattress and bed base that matters. Consumers have 3 main expectations regarding a mattress: Good for the back, a good night’s sleep, degree of firmness. Latex and especially foams are preferred for their comfort and perceived quality. Spring mattresses are regarded as trustworthy.
C- DECISION MAKING PROCESS
and feel.
When and why to replace a mattress?
Sustainability is a relevant topic to
While most believe they should replace after 6 to 10 years, many state they did under 5 years
ing purchase behavior.
The mattress price is still the single most important factor in decision-making, followed by the mattress quality. As consumer clearly lack product knowledge, they often asses quality based on their touch
consumers though hardly influenc-
There are some clear levers for success at the end of the decision making process: offer a substantial discount and make the buying and delivery process convenient, fast and effortless.
D- BUYING PROCESS 7 in 10 do research in-store prior to deciding in a mattress, while 1 in 2 do so online. Q: Where did you collect information or advice to choose what mattress you bought last? / Where will you collect information or advice to choose what mattress you will buy next? Where do people buy mattresses? While being the 5th most considered, internet sales are the 3rd most used. Q: Which of the following shops would you consider for buying your next mattress / bedding set? 
 Q: Which shop did you buy your last mattress / bedding set at?
BUYING CHANNELS The internet is consulted in more than half of the purchases, almost doubled in 4 years time. Internet sales have increased from 9 to 12% since 2011. Convenience and price are main drivers for online sales. Benefit of the internet are: better information, good price and convenience.
RETAIL EXPERIENCE With 40% delighted shop visitors the retail experience has improved strongly over the last couple of years. Still the shop is hardly seen as nice nor the experience as fun.
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Sleep – waste of time or welcome respite? Better Sleep Council research shows Americans are torn on feelings about sleep
Research recently conducted by the Better Sleep Council (BSC) shows Americans are conflicted about sleep. The survey found that a large majority of people understand that sleep is necessary to recharge, restore and refresh. However, when asked about their feelings toward sleep, their answers become more complex and polarized. The survey, administered during April 2015 in support of the BSC’s
annual “May is Better Sleep Month” campaign, shows that the way sleep is framed influences the way people feel about it. When asked about how important sleep is, only 2 percent view sleep as a waste of time. But negative feelings become more prominent when people are told how much of their lives are spent asleep. For example, when told they will spend an average of one-third of their lives sleeping, 15 percent of respondents felt negatively about
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the amount of time spent “wasted” on sleep – despite the fact that this is the typical biological requirement. And when told that they will have slept for roughly 20 years by the time they reach age 60, a total of 33 percent of respondents were dismayed that they were “about to waste 20 years” of their life or said they “never want to sleep again.” “The research clearly shows that what we understand about sleep versus how we feel about it is polarizing – and that has profound ramifications on how Americans treat the importance of sleep,” said Mary Helen Uusimaki, BSC vice president of marketing and communications. “Spending onethird of your life sleeping is not a negative; it’s a biological need. Those that feel time is being wasted on sleep will more likely cheat themselves of the seven
to nine hours they need to make their waking hours more healthy, productive and enjoyable.” According to the research, Millennials are significantly more likely to feel that spending 20 out of 60 years sleeping is a waste of time (30 percent), compared to Generation X (23 percent) and Baby Boomer (21 percent) respondents. That number rises when examining male responses only – 34 percent of Millennial males feel the time is wasted, compared to Generation X males (18 percent) and Baby Boomer males (20 percent). A possible reason for this difference is the desire for younger people to experience the here and now to its fullest, as captured by the popular slogan, “I’ll sleep when I’m dead.” “Negative attitudes about sleep can be linked to what other experts have concluded – that
a primary cause of excessive sleepiness among Americans is self-imposed sleep deprivation,” said Terry Cralle, R.N., certified clinical sleep educator and BSC health and wellness spokesperson. “Health professionals should be concerned that Americans may think of sleep as a waste of time, when in fact, chronic sleep deprivation can lead to serious health issues, including heart disease, obesity, stroke and dementia.” There is some hope, however, as 33 percent of respondents have no concerns about spending one-third of their lives sleeping – the statement evokes positive feelings, and they consider sleep worthy of that much of their time. Another 24 percent feel it’s necessary to recharge. However, half of respondents struggling to fall asleep, unfortunately, turn to the television for help – a method
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sleep experts discourage. What should they try instead? The Better Sleep Council recommends starting with these five tips: 1 Make sleep a priority. Keep a consistent sleep and wake schedule – even on the weekends. If necessary, try adding sleep to your to-do list. And don’t be late. 2 Maintain a relaxing sleep routine. Adjust a bedtime routine that relaxes you. Experts recommend reading a book, listening to soothing music or soaking in a hot bath. 3 Generate a sleep sanctuary. Your bedroom should be a haven of comfort. Make a room that is dark, quiet, comfortable and cool for the best sleep possible. Consider a bedroom makeover. 4 Evaluate your sleep system. Your mattress and pillow should provide full comfort and support. Your bed and your body will naturally change over time, so if your mattress is seven years old (or older), it may be time for a new one. Pillows should generally be replaced every year. 5 Banish technology. Television, smartphones, tablets, laptops and computers should be kept out of the bedroom. Intense backlighting of electronics triggers stimulating chemicals in the brain that tell your body it’s time to be awake.
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Secret of energetic sleep:
DoÄ&#x;taĹ&#x; Nanobionic Mattress and Luna Boxspring & Headboard Thanks to its special composition Dogtas Nanobionic Mattress provides you regain the energy loss during sleep. Used in harmony with Nanobionic Mattresses Luna Springbox & Headboards make an aesthetical view in bedrooms. Rejuvenating sleepers and regulating muscles Nanobionic Mattress absorbs the energy spread around and it helps the body regain in a format to reuse
it. Offering easy cleaning with its knitted fabric Nanobionic Mattress supports all parts of the body thanks to its honeycomb spring system. Luna Boxsprings and Headboards, on the other hand, offer an elegant touch in bedrooms thanks to their modern designs. Offering an extra storage space with its closet, these offer an excellent alternative for the bedroom.
Isbir protects babies with special mattress technologies 80
Mothers who had slept their babies in Quallofil air allerban pillows and quilts that are hundred percent safe for skin of babies, are also ensured the comfort and the safety of their babies. Quallofil air allerban is the specific filling technology used only by Isbir Yatak in Turkey. They both keep their healthy conditions for long periods and are durable for many years. It is especially developed to reduce the weigh and to increase the air circulation in mattress. They reduce accumulation of moist in it and produce a microclimate effect. They are all improves the safety and utility of the mattress. Babies are the most important value for mothers and it is normal for them to be conscious about. Mattress in the baby line has also Euco-Tex certificate for babies and children.
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Yatas excels in seamless sleeps with attractive campaigns A new promotion campaign was launched by Yatas, a major company in mattress and bedding products having healthier technologic products for seekers of good sleep. Valid at Yatas Bedding and Enza Home stores, the campaign offers 30 percent drop in prices of selected products of the month and 25 percent off in other mattresses. Bases and headsteads are sold with 30% discount and 35% discount for other starred items. Baby mattresses and bed linen sets for babies are to be sold at 30% below their regular prices. At campaign period, other textile products including pillows, quilts and other colored products are offered at half prices.
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BELLONA adds a touch of Aloe Vera to sleep Home fashion leader Bellona brought the features of Aloe Vera essences long used in the health and cosmetics industry to mattresses. Bellona’s brand new mattresses with soft to the touch knit fabric and twin sided use option combine the joy of sleep with ease of use. Known for pleasing consumers with striking home fashion trends and an array of options, Bellona’s new Aloe Vera Soft and Aloe Vera Twin mattresses bring a soft touch to sleep.
Twin Comfort Option To Suit Your Comfort Preference While the Aloe Vera Twin mattress’ soft knit fabric provides a soft touch and feel, the optional comfort on either side lets you customize your sleep comfort to suit your preference. The SL spring system adds to your sleep enjoyment and provides spinal support. The Aloe Vera Soft mattress was developed for those who prefer a medium firm mattress using Bonel spring system. The fixed top comfort pad layer provides the extra comfort your body needs for deep relaxation.
DURALLI: Comfortable mattress brand of Turkey
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Eyşanmob continues its activities in Yilmaz Group of Companies, including its service primarily at Marmara Region for over 30 years of experience in manufacturing with Duralli Brand to all Turkey. Integrated factory with 10 thousand m2 indoor area has been producing Duralli mattresses, from spring to sponge, sewing the fabric sorting out to all the needs of its own.
Perihan Yilmaz Dilek, Assistant General Manager of Eyşan
Naturalness and integrating technology mattresses-producing Duralli, has been performing R&D studies based on the priority of human health. Innovative solutions for people’s quality sleep and rest requirement continues to work for Duralli in R & D activities, which are necessary for a good quality sleep, blood circulation and body temperature be balanced, natural form, supported by of the spine protection requirements. 5 zone pocket spring system, pocket spring system can be used in conjunction with the Hercules spring system, breathable and antibacterial fabrics, heat-and pressure-sensitive viscoelastic foam, are some of the prominent technology of Duralli mattress.
More than 250 sales points with rapidly growing brand In addition to healthy sleep requirements considering individual preferences in mattress series and mod-
els that making up the Duralli, knows the importance of sleep for human health and trying to offer best mattress to customers. We got information about Duralli Brand from Perihan Yılmaz Dilek, Assistant General Manager of Duralli.
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She stated about their investment in Duralli brand since 2006: “Our Duralli brand investments have been realized especially on topics of R&D and marketing. We are carrying out R&D activities according to dynamics of the sector and taking the expectations of our customers. As a result of our efforts today, especially in the Marmara, Aegean and Western Black Sea regions, we have more than 250 sales points. In addition, our marketing activities in the domestic market as well as export-oriented in our work is speeded up. In 2016 we will be a sought-after and preferred brand with new series and
our models in product portfolio. The quality of our products and the feedbacks we receive from our customers after sales are all positive
with the Bednox Base Sets we got positive feedback in 2015 with “easy-open cover, optional landing way, aesthetic design, long lasting and easy portable features. Optional opening way provides great convenience to users with the ability to be Bednox Base Sets, by the year 2015 was one of the most preferred products,” she said.
Duralli Mattresses are in Sleepwel Expo with new models
reviews, confirming us as Turkey’s comfortable mattress manufacturer, a fact that adds power to our works. “ Perihan Yılmaz Dilek continued to say, “New utility model patents
Talking about their participation in exhibitions, Perihan Yılmaz Dilek, said, “The dynamics of the sector, to follow closely developments in the sector and turn into new markets for domestic and international exhibitions, both as an exhibitor and visitor, we follow the sector events closely. As a brand of Duralli, 2015 and 2016 the industry’s major trade exhibitions held on October 22-25 by 2015 with Sleepwell Expo mattress and technologies exhibition, held on November 11-14, 2015, Contract Hotel Expo Fair and 12-17 January 2016 in ISMOB Istanbul Furniture Fair we will exhibit our new models will be available for our customers in the stands. We invite all of our customers to our stand to get a close-up view of our new models, mattresses.”
Kayzer expands network in export markets 86
Founded by four brothers in 2012 to produce quality mattress bases, Kayzer company now is able to produce 200 bases and 75 bead steads daily. General manager of the company Mehmet Nakisli, informed about their plans in export markets.
es, doing good job and producing quality products.
On activities of the company
Customers have priority of having sets for bedrooms, youth rooms and living rooms, leaving bases behind. The products we produced are used daily while other are utilized once in a while. Bases should be robust and durable.
Four brothers began to produce differentiated bases in 2012 and prepared a product portfolio that addresses to the buyers in Europe. Unlike other base producing companies who go out of business in a year or two, they have become successful by keeping their promis-
Four founder brothers who have great experience in the sector established Kayzer Mobilya to manufacture sleeping products. It is our motto to produce beneficial, practical and comfortable products to provide complete customer satisfaction. 55 % of production is
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exported to markets in Germany, Libya, Greece and others. We want to be active in many countries as possible. We committed ourselves to perfection, progress, innovation, quality and being a trusted supplier for our buyers.
On production facilities and investments We produce 200 bases and 75 beds and head steads daily. Production facility is ever growing. Lately, we acquired rollpack machinery to press mattresses while packing. Now we can haul more than 300 mattresses on a truck. Earlier, we can only load 150 to 200 mattresses. It reduced cost of transport. First vacuumed to about
8 cm. from its normal size of 30-35 cm, the mattresses then roll over and made ready to delivery. They are especially advantageous for export deliveries.
On R&D activities It is important. We have a team of research and development. They design new products, getting feedback and produce pilot products. We have about a dozen of different models in our product line. Three kinds of springs, bonnel, pocked and Hercules types are used in our mattresses. We have also standard types. We also are able to make changes in our products demanded by our customers
in foreign countries. They may demand for softer felts.
On export markets and targeted countries We have business ties with customers in Germany, Holland, in other European countries, in Middle East, etc. Instead of proliferating our markets we want to penetrate more and expand our distribution network in the markets we have already in. That is sufficient for our production capacity. When we have additional machinery towards the end of 2016 production volume will be higher.
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AE&Premus Betten, a new but experienced company for Europe
Ersan Madeni has started mattress manufacturing for Europe with its new brand AE&Premus Betten. Starting with Germany, the brand has an intention to sell to all Europe in a short time. Continuing its operations for 30 years by supplying movable systems for Turkey and a lot of countries, Ersan Madeni has combined its experience with mattresses. Pointing out that they started to manufacture for those who want quality sleep, Aynur Erman, owner of AE&Premus Betten, spoke to Sleep Well about the feedbacks of their
customers and gave the details of their success:
How did the Premus brand come out? What is the story of it? For over 30 years Ersan has been serving in the bedding sector. Before it was in a position of providing and supplying metal parts and accessories of production for large enterprises and organizations. Engaged in the manufacture and sale of finished products like metal bed, nightstand, folding
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Rendering services to the mattress industry for 30 years, Ersan Madeni has started mattress manufacturing with AE&Premus Betten for Europe.
bed, bunkbed. But in 2011 after the start of operation in the Free Zone it made the transition to the production of soft groups. Here professionally continues to produce for the bedding sector. The idea of opening store and to realize in Germany belongs to the owner Aynur Erman. And the brand name Primus in Latin means “ First” “ First Quality” and the A&E logo design consists of Aynur Erman’s initials.
How was the reaction of the sector for this new brand? They showed a great interest both in brand and product quality and aesthetic design. Every moment we continue to receive positive feedbacks. Due to these improvements and major interest we are very pleased.
What kind of mattresses have you been manufacturing? Can you give us details about your new mattresses? In this sector we produce different
designed orthopedic properties, high level of comfort and providing stylish boxspring and adjustable beds for all age groups; young, adult and advanced age. Multi adjustable boxsprings, motor beds with remote control, pull back and sliding system beds with led lights and tv lift boxbases. Equipped and using with Pocket spring and hygienic fabric beds, viscose foam and gel toppers and smart sleeping systems. Unlike their counterparts in the market the frames and cases including the mechanisms are made of solid metal plate and produced with own style and capability.
Are you planning to sell other countries or regions except Germany where you are already selling? The adjustable Boxspring Systems were not common in Global Market. But, the boxsprings and Adjustable Bed sector is at a faster growth compared to the normal mattress industry. At the beginning it was much more com-
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mon and familiar in countries; Holland, Germany, Belgium, Sweden, England and USA. But now we have also customers in Israel, Kenya, Greece, Hungary, Luxembourg and Bosnia and Herzigovina. Especially this high level of comfort Adjustable Boxsprings which are popular in Europe, will spread to other continents over time. Because we can see the results in the local and international fairs which we participate. Now we see demand from the Arab countries, that we asking 3-4 years ago if this was a medical bed. Our aim is to sale the most orthopedic, well style beds all over the World. And to make the brands “Ersan” and “ A&E” in Europe a well known and reliable name. And is to bring our unusual, unique and innovative products to everone.
How do you undertake your R&D studies? We know the importance of R&D and innovation for a company. And we continue our unremitting efforts in this direction. In R&D activities we usually focus on where we are experienced in metal subjects. We move with the idea of “How we increase the comfort of people” In this respect we carry out the R&D activities. We are making further improvements on our products
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in accordance with demands from the people in the fair and business trips. For example, now we are carrying out R&D working on a system that people can go or lay more easily on a bed
What would you say about mattress production in Turkey? Since it is a hygienic product, how should it be properly manufactured? Sleep culture is not an invention of modern times. Up to this very day its nature is a mystery and we still don’t really understand its function and effect. But, one thing is certain: sleep is very important in our Daily life. At the moment the adjustable beds are not so common in Turkey. But, on the interest we have seen in the local exhibition we can say that for the next 2-3 years also from Turkey we will have much demands. Now, people do not use the bed only for sleeping. When reading a book, watching TV they spend their time in bed. And we have seen in Turkey that Boxsprings and Adjustable beds have also a popularity and interest. Making Dream Beds of top processing quality for people with high expectations. This has been a requirement for top qualified adjustable beds. So, in the coming years the adjustable, high comfort beds will replace the normal beds in Turkey, as well as in Europe.
What else would you like to underline? Our primary goal is to expand Ersan’s and A&E’s market share in the bedding industry and to raise the bar. Rather than the general requirements demanded by the sector, make more extraordinary, elite, ergonomic products that provides luxury and comfort level high quality sleep.
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Edas adds branches to its network
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Opened 47 branches in 3 years, Edas increases the number of its distributors.
Started to produce mattresses and home textile products in 2003, with its initial name Eda Textile, EDAŞ Textile expands its distribution and customer network. Murat Kocyigit, General manager of the company informed about his company and its activities. “We produce natural and healthy products using natural materials such as wool, cotton and linen. In 2010 we began to produce silicon fibers, fiber balls, and fibers and woolen products. In 2012 we
added home textile items to our product line and mattress manufacturing.” “Recently we decided to expand our distributor network in domestic market and opened 47 branches in 3 years. By 2016 we aimed to have 80 branches. We are proud to be among the mattress producers in the country and we express our appreciations to SleepWell magazine and fair for their contributions. They have our vision made more clear.”
“Mattress industry in Turkey is really a story of a success in recent years. Our main objective is to sell in European countries. Having same minor problems in production and exports, it is normal. We overcome all of them. We generally export to customers in Holland, Georgia, Austria, Germany and Iraq. Our research and development efforts are going on. We are improving our quality, durability, comfort and services, every other day.”
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B-mix, a colorful brand in mattress industry It is a name for lovely colors and trends in the quality mattresses. It really embellishes the bedrooms and offers excellent sleep through its variety of products. B-mix always mixes the best features. Arzu Çopur, Marketing Manager of the company answered the questions of Sleep Well. Full text of the exclusive interview follows:
You have entered the mattress sector as a new brand. Can you give us some information about the purpose for B-mix’s entering the sector and the sleep products you plan to provide to consumers?
B-mix is a 4 year-old very young brand. It is a brand of İşbir Holding Company. Deriving its strength from the Holding Company it belongs to, B-mix provides products to customers with the İşbir brand warranty. The motto of the brand, which mostly addresses the middle
class segment, is “not only ergonomic but also economic”. As you can tell from this motto the main goal is to provide consumers with good quality in the most economic way possible. Our brand, which has developed a sales network more in the shop in shop market,
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continues to progress rapidly in this direction. We produce in an indoor space of 30,000 m2.
Could you provide information about the mattresses you produce as B-mix and their features? We have affordable options suitable for every age and every preference. We have a mattress portfolio that ranges from full ergonomic mattresses in three different levels of firmness to our memory foam mattresses including many alternative and styles models. We also produce bases, headboards and textiles that complement our products under our brand. The most important element of our product portfolio that distinguishes us in the market is that in addition to appealing to different perspectives we offer ideal alternatives to those seeking quality beds at affordable prices.
Will we only see these mattresses on the domestic market? Do you have plans to export? The B-mix brand was created to be active in the domestic and shop in shop market. We are not considering expanding into the foreign market at this time.
You will be participating in the Sleepwell Expo. What is your objective in this fair and what are your thoughts about the fair? This will be the first exhibition for our brand. This is why we are experiencing a different kind of excitement. Our most important expectation is to meet potential business partners towards increasing the recognition of our brand and sales locations.
Ural Medikal Ural Grup, a master of firsts in Turkey 96
Ural Medikal, Ural Grup introduced first visco elastic memory foam mattresses and pillows with the name of Visko Love which comes with the name of Promedi at medical shops.
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Ural Medikal – Ural Grup, was established in 1996 in Istanbul, Turkey as Turkey’s first visco elastic memory foam mattress and pillow producer with molding production system. In 2008, Ural Medikal introduced gel pad with cooling effect to the market and once again happened to be a first in its sector in Turkey. Not only gel pads, but also the brand “Visko Love” was introduced to the domestic market in 2008. In a very short of time Visko Love branded stores and other sale points expanded around Turkey and became the leader brand for visco elastic memory foam. Besides, Promedi brand specifically works with medical shops and shapes its product range according to the special needs of the medical retailing. An official of the company supplied the following information about the Group: “Ural Medikal – Ural Grup continues its export operations in over 50 countries around the world. Since our customer-oriented service is shaped in line with the needs of our customers, our range of products has substantially evolved over the years and has become a wide range for any kind of demands.
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“The manufacturing operations are based on labor intensive system, that is, the goods are produced hand made, one by one in specially designed molds. Thus, the best quality for memory foam is reached, and the end users can enjoy their healthy and comfortable pillows and mattresses for long years. Instead of TDI, non-hazardous MDI is used in the production which enables the production to be water based, thus, non carcinogenic goods are produced. Moreover, our products have the certificate of TÜV and CE. The visco elastic memory foam due to its body temperature sensitivity fills up all the spaces and provides relief on the pressure points. Thus, you end up with a sound and solid sleep, a regulated blood circulation, eliminated joint pains and an aligned spine. Not only your body, but also your mind wakes up recuperated.
We can differentiate the mattresses and pillows with different memory foam applications, densities, treatments, etc.… We can produce the mattresses from density of 60 kg/m3 10 130 kg/ m3 with pincores (if requested) and with many different kinds of ticking, produced with advanced textile technologies. Besides, Pocket Spring System, consists of independently packed springs, harmonizes with heat and weight sensitive visco elastic memory foam perfectly to maximize the user’s comfort.
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YATSAN promises perfect, pleasurable and better quality sleep! 100
Offering innovative products by following up new technologies and materials, Yatsan offers excellent sleep experience‌ Yatsan sleep products have been designed by considering many details such as sleeping position, anatomy of neck, scale, physiologic features and body temperature in addition to personal preferences of the user. Yatsan, the famous mattress brand of Turkey offers bead fiber, silicon alternatives for the youth and babies in addition to natural products such as bird feather, micro gel, cotton and air visco packed in elegant packages with easy-to-use cases.
Thinner fiber, more comfortable sleep MULBERRY PILLOW: It is made from micro gel material with the latest technology of fiber which is inside air-proof platforms made by extra thinning process with special machines. Getting thinned up to 0.9 denier, the micro gel material gets thinness close to a goose
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feather. Thus the air canals occurring between the fiber cells provide maximum air circulation.
ideal support thanks to its soft form during sleeping on one side or lying flat.
Your pillow, which comes to a heat regulating position through this way, helps the sweating in the head and neck area to be reduced.
MULBERRY QUILT: The unbelievably lightness of micro gel fiber up to 0.9 denier gets a lightness of up to almost a goose down. You might forget that you have a quilt over your body. With its 100% cotton form and special design it has a silky softness.
Its special design fabric has a silky softness. It provides the most
For a quality sleep; not only your mattress but also other sleep products should also reflect your personality and a case will not be sufficient to change your personality.
GLACE DOUBLE LAYER QUILT: It is formed by two quilts attached each other with grippers on edges. One of the layers can be removed and used as a pique in spring months. Although the silicon fiber is lighter, it never loses anything from its heating performance. It is not deformed after washing thanks to its quilting sewing.
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Natural and quality mattresses from Bed Night Company
Samet Kahraman, General Manager of Bed Night
Rendering services to the mattress industry for almost two decades Kaypetsan offers natural and quality products with the brand name of Bed Night Mattresses. Pointing out that they attach extra importance on quality, healthy and comfortable mattresses for people spend a great deal of time in bed, Samet Kahraman, general manager of Bed Night, said they would continue their development by never compromising on quality. He informed that they export their mattresses to Europe, Middle East and
Turkic Republics, adding that their discussions have been continuing for exporting to Arab countries too. He furnished us about the company and its operations:
About the company Our company was established in 1998 with the name “Kaypetsan” materials to manufacture by products of the mattress industry. Since 2005 we have been providing quality mattresses with the brand name “Bed Night” to the sector.
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On production We, as Bed Night Yatak, know the importance of sleep quality for a happy life. We elaborate to the materials for the mattresses where people spend one third of their lives and we care for them to enjoy quality, healthy and comfortable sleep. The materials we use vary depending on the mattress types. We use genuine sheep wool, regional five-zone pocket spring system, high-density foam and wicker spring systems. Besides we try to follow technologic developments as far as we could. Daily production capacity is a hundred beds.
On export The mattresses we produced are exported to European and Arabian countries including Germany, France, Holland, Azerbaijan, Georgia, Libya, etc. Bed industry in Turkey has still potential for further development. We should not compromise on quality. We procure our raw material needs from their producers directly or through main distributors in the country.
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Bucca to stage on the show at Sleepwell One of the producers of organic mattresses Bucca Yatak will show its new concept in Sleepwell Expo Istanbul.
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bucca SLEEP
“This is an important opportunity to introduce our company,” says Ugur Yildiz, chairman of the company who informed us about their products and activities.
brand, Bucca, as a result of our 8 months’ endeavor. Every detail of the product have been retouched from raw materials to fabrics and labels.
You said you produce natural mattresses and sleep products. Would you furnish us about your products and production?
What else did you change in your products?
We have developed a new concept and new design rather different from other products in the market. The concept is made by combining country style with sleep needs. We produce visco, latex and organic mattresses. We will get the actual response of buyers and customers in the fair. We re-establish our
We make bedsteads out of massive spruce wood; we use oak in the mosquito nets. In short all are made of natural materials. We produce up to European standards in our factory of 5.5 thousand sqm, of which 3.5 thousand sqm is used in furniture making. We will establish special Bucca corners in selected retail chains. We are about to sign contracts. We
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design sleep centers of 150 sqm in these shops under Bucca brand.
There is limited number of companies producing similar products in your segment. What distinguish your products from them? We produce mattresses at more affordable price levels. Companies sell their products at 10 to 15 thousand lira. We support our dealers by offering them architectural services to design their stores. There are limited firms in Istanbul that produce similar items. They sell the products at higher prices because they are located at prestigious streets such as Bagdat, Istinye and
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Etiler. They charge their prices depending on the purchasing power of their customers.
What is the position of organic mattress manufacturing in Turkey? What are the differences? There are really good companies in America and in Europe. Some of them make high quality mattresses out of horsehairs. We use the same material in our products. We buy coconut fibers and horsehairs from Holland. Latex comes from Italy. We buy cotton and wools from the best producers. Some companies in Turkey produce similar mattresses on automatic machinery, however we make our products on boutique style. For us, it is highly satisfactory to produce 50 mattresses a day. This is our target. We do not sell mattresses of 200 to 300 liras. Our products are at highest quality, more expensive, and made of special materials
What was the response of your consumers to these products? Most are satisfied. Organic has become a popular concept in recent years. People have to be more familiar with this concept. Customers should be aware of the fact that horsehair may show up beneath the cover of the mattress and the surface may not be so smooth as other standard mattresses. Actually, 8 kilogram of natural materials
either wool or cotton are spread out on the mattress. Our products will bear about 25 years of guarantee.
What is your opinion on SleepWell Expo? We have visited the fair last year. Actually we did not participate in it, because we are so busy. Our customers suggested that we should take part in these kinds of activities. So, we will be at Sleepwell Expo this year, with an aim to introduce our brand in the country. First we will make a presentation to other producers, furniture and raw material suppliers. There may be orders from foreign markets, however, our target is first to serve in domestic market.
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Yumos to increase its exports to Northern countries As one of the leading producers of mattresses in the Black Sea region, the company engage an export campaign in Northern countries Having production facilities in Samsun organized industrial zone and in Siteler, Ankara, Yumos company produces mattresses, bases, sofas, bed linens and sleep sets. Informing about the company general manager Mustafa Yavuzel said that they can produce daily 300 mattresses, 300 bases, 80 sofas, and 19 armchair sets. Products are
especially sold in Black Sea and Inner Anatolia regions and in some export markets including Jordan, Ghana, Tunis, Libya, Germany, France, Russia, and Ukraine. 5 percent of production is exported. Yavuzel said, “We try to increase our exports. We especially targeted to northern countries for exports. We have talks with some
prospects to establish sales and production centers in Russia and Ukraine. However, we revised our plans due to recent turmoil in these countries. Industry is growing as well as the competition. We have to emphasize on R&D activities. Presently we provide employment for 200, and we want to expand it.�
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Tips for cool sleep during hot summer nights Sometimes it is impossible to sleep during hot days with high humidity. It is now possible to have a comfortable sleep during summer by taking some precautions!
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ISTANBUL – It is a fact that the hot climate negatively affects sleeping quality. As a matter of fact, it is also proven by the scientific researches. Researches have shown that the efficiency of sleep will be affected when the room temperature is over 24 degrees. Experts have explained that the body temperature should decrease while sleeping during the night, but in a hot climate the first part and the quality of sleep will be affected negatively. Steps for a comfortable sleep during hot summer advised by the experts of sleep: •Try to sleep in a fresh environment as possible. •Elder people and people with
heart, tension and liver problems should enhance their sleeping comfort with mattresses which support the pressure points of the body. •Consumers should pick the pillows carefully like they do it while buying dresses or shoes. Sleeping on a pillow which supports the neck and does not let the chin bent will enhance the sleeping comfort. •Especially the filling material of the pillows should be natural and they should allow the air circulation.
Special pillows and quilts for summer… PENELOPE presents you a cool sleep for hot summer nights…
PENELOPE, which is Turkey’s premium pillow and quilt brand, presents a cool offer for hot summer nights. PENELOPE brings perfection in sleeping with cool pillows, quilts, mattress pads and helps to prevent perspiration during sleeping. Thermocool series, which is the most preferred cool sleeping products of PENELOPE, regulates the body temperature with its Outlast® technology. The quilt will help to reduce perspiration caused by the warmth of the environment and regulates the heat. So it will cause a unique comfort. Besides, Thermocool quilt presents an ideal sleep environment while absorbing the warmth with its soft and special fiber texture. PENELOPE Thermocol pillow and pillowcases, which regulate the warmth and moisture management, give coolness to neck and head and help to prevent perspiration. PENELOPE Thermocool mattress pad and mattress protector gives coolness to the mattress with the Outlast technology. The pad and protector present a cool effect with 100% cotton fabric and give you the feeling like you are sleeping above the clouds..
Mattress industry strengthens its presence at Heimtextil 110
The ‘bed’ product group is growing
Heimtextil is expanding its offer of mattresses, bedding and bed systems. Renowned new exhibitors join returning companies to unveil new sleeping products at the international trade fair for home and contract textiles (12 to 15 January 2016). Overall, Heimtextil sees growth in the ‘bed’ product group, which is made up of the areas of bed linen, bedding, duvets, decorative pillows and mattresses.
for Heimtextil. The trade fair is distinguished by its comprehensive product portfolio in the ‘bed’ sector. It serves as an optimal platform for the mattress industry, especially because of the strong visitor interest. Nearly one in five visitors at Heimtextil 2015 was interested in mattresses, sleeping systems and bedding,” states Meike Kern, Director of Household Textiles at Heimtextil.
“We are delighted that leading representatives of the international mattress industry have opted
After over ten years away, Rössle & Wanner is back at the event with a special exhibition. The
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Swabian company has had over one hundred years of success in producing bed systems and beds for the European market. ‘There is hardly any other sector that is as international as the textile industry. This is one reason why we participate in Heimtextil. Above all, however, it’s because this is where the entire specialist trade meets,’ explains Manfred Greiner, Managing Director Rössle & Wanner. In Gallery 1, Rössle & Wanner will be using its Röwa brand to address a wide range of topics.
Alongside a historical exhibition, innovative designs and sustainably produced articles will be displayed, in addition to attractive concepts for the POS. ‘We are pleased to be represented at Heimtextil. The special exhibition aims to unveil new inventions to the sector, whilst also offering a communicative platform for the exchange of knowledge,’ adds Greiner.
Focus on mattresses Individuality, growing health awareness and sustainability
dominate the mattress industry. Textile digital printing, for instance, enables completely unique bed design. At the same time, companies manufacture bed systems using recycled fibers and wood from sustainable forestry. Box spring beds remain firmly in fashion. Embellished by the addition of bed linen, covers and accessories, these beds catch the eye with their strikingly opulent look. Numerous companies from the international mattress industry will be presenting these trends and much more at Heimtextil.
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Another prestigious returnee to Heimtextil this year is f.a.n. Frankenstolz. The German-based company will present its new products for mattresses and quilts. The exhibitor has particular praise for the new fair schedule. ‘From our point of view, one of the reasons that Heimtextil has become more attractive to exhibitors is because it has brought the date forward by a day,’ says Eberhard Künstler, Director of f.a.n. Frankenstolz. ‘We have also found that especially our customers from abroad are extremely dedicated about visiting Heimtextil. This trade fair is therefore of great importance for our export business.’ Just a few months before Heimtextil, spirits within the industry remain high. ‘We view current market developments for mattresses and bed systems extremely positively. Consumers are increasingly willing to invest in high-quality mattresses and bed systems, and are developing more awareness of quality. Our brand obviously benefits from this, too,’ states Frank Gänser, Director of Brinkhaus GmbH. The premium bedding manufacturer has been represented at the fair since 2012. ‘For us, Heimtextil is one of the most important trade fairs, especially when it comes to bedding.’ Visitors can discover the entire range of textiles in the ‘bed’ area in halls 8 to 11. Renowned manufacturers will present the perfect combination of bedspreads, pillows, bed linen, mattresses and bed systems. The sleeping campaign in Gallery 0 will also offer comprehensive information on the topic of “good sleep”.
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Elit Yatak, a new player in mattress market
Started to produce visco and spring type mattresses and pillows at the beginning of the year, Elit Yatak has three stores in Ankara. Having 20 years of experience in medical products the company has added sleep products to its product portfolio. Hatice Hayyaoglu, general manager of the company informed about her company, export targets and on SleepWell Hatice HayyaoÄ&#x;lu, General Manager of Elit Medikal
Expo fair.
Brief info about your company Actually we have three companies in our group: Elit Medika, Istem Medikal and Matek Medikal. We started in the medical industry 20 years ago as Istem Medikal, with my husband Levent Hayyaoglu. We entered mattress manufacturing
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and selling business this year. We are now at the beginning of a long way. We have an experienced and knowledgeable staff in the factory. We want to grow with all our products. Ten years ago we started to import and export of medical products.
What kind of mattresses and products do you produce? Most of our products are in the chemical field. For this reason visco products were more attractive for us. Following one year of R & D study, we launched visco and than spring type mattresses. Then we opened three stores to sell our products in Ankara. We are happy of sales we made in short a period. We aim to open 5 more stores in Ankara.
What are your expectations from SleepWell fair that you have participated for the first time? We want to export our mattresses as well as other chemical products we produced. With this aim, we are going to participate in the fair and want to establish promising contacts. Besides, we want to observe the developments, new products and the companies in the fair.
What type of mattresses and sleep products do you produce? We produce visco, orthopedic spring, orthopedic visco and spring type of mattresses, besides visco quilts and pillows. We started studies to produce springs for mattress production. Presently we have only spring arrangement machinery. Other equipment will follow suit.
We have cutting and closing machinery, and moved a new factory in Ankara organized industrial zone, having a working space of 2 thousand sqm.
What is the position of Turkish mattress industry in the country and in the world? I do not think that the industry is mature enough to produce health products of this kind. We aimed to improve the production base in the country. Production must be carried out by experts and professionals, because it is a serious business, because it is closely related with health issues. We have some deficiencies, however, we aim to
produce right mattress for the right people.
What do you plan to offer your customers as of a mattress producer? Medical products are produced by people who are acting as if in a space base. They have to be covered from head to toe, outfits to gloves. Air must be cleaned and sterilized, processes have to be carried out in clean rooms. We do all these in the mattress manufacturing as well. We are also keen on the workspaces of staff and the health of products until they are delivered to customers.
What happens while Sleeping?
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Everyone’s desire is to have an incessant sleep though it is rather hard to achieve. Preventing bodily movements during sleep may increase the chance for better sleep. There are several candidates to solve the problem. People live two kinds of sleep, called Rem and Non-rem, during night by passing through for different phases of it. Energy system of the body is refreshed; neural, immune and skeleton systems rest. According to scientists, different phases of sleep supports different functions of memory.
Sleep is vitally important Rem (deep) sleep is know as supporting to unconscious learning, helps to overcome the difficulties of realities and solutions. Sleep is a physical necessity for all livings. Rejuvenating of the body needs sleeping. Insomnia is hazardous for immune system and learning and memory functions.
Body supporting application Special materials such as Tempur are considered a revolution in sleep. It proved that mattresses should not be either hard or soft, what is import-
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ant for better sleep is to remove pressing points causing pains and to prove the right form and position of the body needed. It reduces the movements during sleep by reacting both hardly and softly at every point where needed.
Clinically tested Reduction of movements during sleep on Tempur mattresses have been clinically tested and approved. In these tests, it was observed that these mattresses reduce the bodily pressure as much as and even more than the high technology, high priced mattresses. Thus patients have lesser pains and
deeper sleep cycles. Medical experts advice to their patients of sleep, who have also joints and back pains, to use this products.
Pressure reducing characteristic Tempur products are used in hospitals, care and sleep centers in many parts of the world. The formula used in these mattresses and pillows is regarded as the best solution in sleep technology. The specific material was first developed by Nasa in its Ames research center in 1970’s to prevent the hazards of G pressure subject to astronauts. It provides a perfect resting opportunity for the body.
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Largest-ever Summer Las Vegas Market exceeds expectations Launches of five new destinations, increased registration and buyer attendance at Summer 2015 event, August 2-6, 2015
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LAS VEGAS – The largest-ever Las Vegas Market – highlighted by increases in new registrations and overall attendance, as well as expansion of leading showroom resources and the debut of five new resource destinations – exceeded buyer and supplier expectations, August 2-6, 2015. The Summer 2015 Market celebrated its 10th year with five launches: Casual/ Outdoor on C12 and 13; gourmet housewares on C11, better home décor on C5; and the Pavilions at Las Vegas Market featuring DISCOVERIES, a new temporary exhibit venue with 90,000 net square feet of exhibit space. Las Vegas Market is the most comprehensive furniture, home décor and gift market in the United States, presenting a unique cross-section of 2,700+ resources in an unrivaled market destination. With two markets each year, retailers and designers can shop a broad assortment of product from thousands of manufacturers of furniture, mattress, lighting, decorative accessories, floor coverings, home textiles, tabletop, general gift and more — delivering the
most complete, cross-category wholesale tradeshow for the furniture, home décor and gift industries in the United States. “We set the bar high for our tenth anniversary this August, and we exceeded our customers’ expectations, as well as our own,” said Robert Maricich, chief executive officer of IMC. “We launched five new destinations simultaneously, introduced new-to-market
showroom resources and debuted major showroom expansions by leading vendors like Christopher Guy, Global Views, The Phillips Collection, Michael Aram, Ivystone/CMA and many more. We have made exponential progress towards our goal of becoming the only ‘whole home and gift’ market in North America, and anticipate continued and remarkable growth as we continue to build upon our strong foundation.”
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Overall attendance at the recent Summer Las Vegas Market was up 5% over last summer, and gift continued its double-digit, year-over-year growth with a 17% increase over last Summer. Since Las Vegas Market’s gift and home décor strategic plan was launched in Summer 2012, gift and home décor attendance has grown 180%. Buyers indicating an interest in Housewares/Gourmet in support of the C11 launch were up 61% over last Summer and casual buyers were up 50% over last Summer supporting the new outdoor floors on C12 and 13. The largest growth states for buyer attendance this market were again from the west and southwest, including California, Arizona, Utah, Nevada, and Texas. Even more important than the attendance numbers is the feedback from tenants and exhibitors that were experiencing good traffic, exposure to new customers and strong order writing at the market.
LVM cements its position as THE national bedding market with signing long-term leases of Serta, Simmons, Fashion Bed Group (A Leggett & Platt Company), Symbol Mattress, Magniflex, Glideaway, Knickerbocker and more mattress manufacturers to join over 100 companies.
C5 “It has been phenomenal and the response exceeds all of our expectations and orders are totally bananas,” said Mark Sage, owner of Bobo Intriguing Objects. “We came into the summer show with our eyes wide open and we are overwhelmed. Many West Coast buyers just shop this show and we needed that visibility. We foresee Las Vegas being THE Show. The Market is gaining momentum every show and we are glad to be part of it.”
Casual/Outdoor “This has been the biggest win for us; we have had an unbelievably successful Market,” said Steve Baut, Stocking Dealer Manager with Polywood All Weather Furnishings. “Since this was our first Las Vegas Market we didn’t know what to expect and this Market has surpassed any expectations we could have imagined. We’ve been able to touch base with
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dealers we’ve wanted to see and we’re extremely excited to see what happens in January. This has been the best Market for reaching new dealers. About 80% of the dealers we’ve seen are new to our brand.”
Pavilions “We had the best first day ever at a trade show on Sunday and we are at a lot of shows,” said Kelly Stevens, owner, Fab Funky. “Monday also was strong with some repeat customers, but also 99% new clients. January was our first Las Vegas show, and summer market has brought a 50% increase, with orders three times the size of winter. We covered our costs on day one. We are seeing buyers from all over the US.”
C11 “We are seeing an upward trend in Las Vegas,” explained Amy Johnson, vice president, DII Catalog Sales-Design Imports. “IMC has put lots of effort and energy into attracting good buyers. The C11 launch marketing was help-
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ful to us. There is a good mix of buyers here – small independent gift shops, plus the members of HTI and Gourmet Catalog – from West of Mississippi, with lots of southwest and northwest (WA, OR), as well as KY and TX buyers that couldn’t make other shows. We’ve met a lot of new retailers, and buyers attending in lieu of other regional markets because Las Vegas is comfortable to shop.” Buyers at the recent market recognized the growth in depth and breadth of products providing a comprehensive buying experience for anyone in the gift and home industries. “Summer Las Vegas Market was fantastic – very productive for our team,” agreed Niraj Shah, CEO, and Mike O’Hanlon, Vice President Business Development & Buying for Wayfair. The Casual/Outdoor launch on floors 12 & 13 in building C was awesome! We also
love how densely populated ALL the buildings are becoming with exhibitors.” Wendell Wo, owner of C S Wo & Sons, commented that this Summer Market was “productive and always enjoyable! Over the last few years, Las Vegas Market has evolved into being a relevant and cutting-edge market. Getting more and more important suppli-
ers to exhibit AND introduce new collections has made attending Las Vegas Market very important. And, of course, no one can beat Vegas in coordinating a smooth, well run convention with lots of after hour offerings!” Las Vegas Market is the leading furniture, home decor and gift marketplace in the western U.S., presenting 2,700 gift, home décor
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and furniture resources in an unrivaled market destination. Las Vegas Market features thousands of gift, furniture and home décor lines, allowing for cross-category commerce among these industries. Winter Las Vegas Market runs January 24-28, 2016.
THE proven bedding market Leading bedding manufacturers Serta, Simmons, Fashion Bed Group (A Leggett & Platt Company), Symbol Mattress, Magniflex, Glideaway, Knickerbocker and Purecare have renewed their longterm commitment to Las Vegas Market. Recognized as THE national bedding market, Las Vegas Market is home to the industry’s top 15 bedding producers and over 100 companies. At Summer
Las Vegas Market new additions and expansions included DeRucci, Therapedic and bedgear, along with a host of innovative new line introductions from many more tenants. “The commitment of high-caliber bedding companies like Serta, Simmons and others of their ilk demonstrate the value and stability that Las Vegas Market provides,” said Ryan Mahoney, vice president of home furnishings leasing in Las Vegas for IMC. “Over the years, we have continued to expand and enhance the breadth and depth of resource offerings in the bedding category while maintaining a venue that is easily navigable and a pleasure to shop. We are thrilled to extend and continue our partnership with
these manufacturers and look forward to collaborating on their future success.” With more than 300,000 square feet in the bedding category, Las Vegas Market as the quintessential comprehensive marketplace for the furniture industry. Bedding resources took place throughout buildings A, B and C, with a strong presence in Building A on floors 5, 7 and 9; Building B, floors 8, 9, 11, 13 and 14; and Building C, floor 15. Summer Market showcased a wide array of companies showing the latest the industry has to offer, including Serta, Simmons, Sealy, Tempur-Pedic, Stearns & Foster, Aireloom/Kluft, Corsicana, King Koil, Therapedic, Englander, Restonic, Kingsdown, Symbol Mattress, Spring Air, Organic Mattresses and more.
Healthy sleep products from Palm Trade Company
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Selling its imported products through 20 distributors in Turkey, Palm Trade Company now sells Italian brands Goma&Goma and PerDormire products in Turkic republics, Iran and Cyprus. Eyup Bulent Bakan, proprietor of company informed about his major products of latex mattresses.
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Eyup Bulent Bakan General Manager
What kind of services you offered in mattress industry? I established my company in 2012 as a major distributor of Italian brands Goma&Goma and PerDormire products in Turkey, Turkic republics, Iran and Turkish Republic of Northern Cyprus. We are also general distributor of Materassificio Montalese Perdormire, the biggest producer of mattresses in Italy. PerDurmire produces latex type of mattresses that are sold in concept stores.
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Will you give us information about the companies you sold your products in Turkey and in other regions? Product portfolio of above-mentioned brands contains latex, visco and waterfoam mattresses, bases, beds, bedheads, latex and visco pillows. With its presence at 30 largest trade centers in 53 countries PerDurmire brand has a respectable share in the market. We, as Palm trade company, sell products to 20 distributors in Turkey who are located in Nisantasi, Mimaroba, Bahcesehir, Avcilar, Beylikduzu, Masko furniture site, in Bursa and Ankara.
What is a latex mattress? What is the use of it in human health and sleep quality? Latex is a natural material obtained from a tropical plant. After processed by using latest technology this is used in the production
of mattresses. Having air channels in it, the material balanced the humidity level of the body that perspires. It prevents bacteria production and with high anatomical and orthopedic characteristics takes the form of body, and distributes pressure evenly. In addition to natural materials, the 7 zone systems have 7 different pressures for head, back, belly, and legs. The mattress touches the body at every point and provides a perfect comfort and support.
What is the percentage of non-spring kind of mattress in the world, and what is the breakdown into countries and regions? Recent trend is towards healthier products in developed countries. People are becoming more conscious about the health issues besides comfort in clothing, home textiles and other goods they use
in daily lives. According to some studies, 55 percent of mattresses are spring type. The USA, China, Brazil are top producers of mattresses in the world. Top exporters are Poland, China and Belgium.
What can be said about the views of Turkish people on non-spring type of mattresses and sleep products? About 2 million mattresses are sold in Turkey annually. 95 percent of them are spring type. However, recently the trend is changing towards healthier products.
What else do you want to say? We have been trying to offer the best products and the highest quality of sleep opportunities to our people in Turkey. We are going to deliver the products produced with latest technology in Italy, the health and the comfort to the choice of our dear customers.
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Importance of a good sleep and mattress for overall health
No matter what your age, sleeping well is essential to your physical health and emotional well-being. For seniors, quality sleep is particularly essential due to its impact on concentration, memory and its restorative qualities. Sleep can help the body try to mend cell damage that occurred during the day and it can refresh the immune system, which helps prevent disease and infection. Along with good nutrition and exercise, sleep is now recognized as an important contributor to good health. Lack of
sleep and poor quality sleep contribute to depression, poor concentration, high blood pressure, and heart disease. Many health practitioners consider sleep to be a barometer of a person’s health, like taking one’s temperature. Seniors and their adult caregivers that do not get quality sleep are more likely to have an increased chance of depression, memory problems, faulty judgment and excessive drowsiness. They are also more likely to suffer falls, have a lower pain threshold and use more prescription or over-the-counter sleep aids.
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Insufficient sleep can also lead to an increased risk of restless leg syndrome, hypertension, cardiovascular disease, diabetes, weight problems and breast cancer in women. Sleep is particularly important for women. Some chronic conditions affecting sleep are more common in women, including osteoarthritis, fibromyalgia and chronic fatigue
syndrome. When combined with hormonal changes from the child rearing process and menopause (after which the rates of sleep apnea in women triple), women deal with added challenges to attain quality sleep. It is also associated with mental illness, road deaths, and reduced productivity costing an unacceptably high volume of expenses to
the economy. Research shows that around 1 in 3 people suffer from poor quality sleep and one important factor that contributes to a good night’s sleep is the right mattress. Considering we spend around one third of our life in bed it is worth doing some research into getting it right. The right mattress needs to be comfortable whist still being firm
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enough to provide good postural alignment. Its length should be at least 15cm longer than the tallest person using the bed. This means that you need to try the mattress in store and it is important that both you and your partner are content that the mattress provides comfort and support. This may be problematic for some couples who vary significantly in weight. Some mattress models come with differing comfort layers on each side of the bed and this may be a viable option for such couples. The most common mistakes people make when choosing a mattress? • Don’t test the mattresses at the end of a day’s shopping – everything will feel comfortable! • When testing the mattress try rolling over. If it is difficult to turn it may be too soft, if uncomfortable on the hips or shoulders it may be too firm. Things to consider when buying a mattress Your sleep position is also important when choosing your mattress. •Firm mattress tops are best suited if you sleep mostly on your back or stomach, giving you the proper comfort and support • Plush layers work best for helping sooth pressure points throughout your body as you sleep • Pillowtop mattress layers are constructed of material soft enough to let your body sink in and are particularly suited to side sleepers Make sure the base you have at home is similar to the base in the display room, as a mattress
can feel very different on another base. There are four main types of mattress: • Continuous or open-coil mattress – Often more affordable but less durable than pocket springs. The springs move as one unit so tossing and turning can disturb your partner. • Memory foam mattress – These mattresses are topped with a layer of memory foam which takes pressure off joints as you sink into the foam. The downside is that it can feel too warm for some. • Latex foam mattress – Tend to be durable and the materials
breathe, so they are a good option for those prone to allergies (except latex!) and dust mites and there is less chance of overheating. These mattresses have a solid feel and they can be cumbersome to move due to their weight. Cheaper versions can get lumpy after a time. • Pocket-sprung mattress – a pocket-sprung mattress has up to 3000 springs sewn into individual fabric pockets. They can be customized to have two sides, of different firmness. They offer good support by distributing your body weight evenly, and will support two people of
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two different body weights well because the springs are separate. The open-spring construction allows air to circulate. The springs can be customized to different tensions – soft, medium or firm. They can be heavy to turn and natural materials such as lamb’s wool can exacerbate allergies. Restless sleep, frequently waking up and not feeling rested
or being plain tired during the day are better indications of not getting enough quality sleep at night. Also, infection, viral issues or other emergent health conditions can affect sleep, and if the disturbance in sleep and/or other physiological pattern changes are identified proactively and early enough, the issue can be addressed and further problems prevented.
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Naturepedic goes “Beyond Certified�
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Naturepedic is ready for Las Vegas Market in July, an industry show where companies showcase their latest and greatest offerings in furniture, home décor and gifts. To see surprising offerings of Naturepedic, visit booth C-1565. The biannual Las Vegas Market is a whopper of a show: picture some 50,000 or more buyers for the stores you know and many you don’t arriving from all over the country, even world, to decide the products their stores will carry. It’s big. For the July show, Naturepedic debuts its Beyond Certified campaign to educate retailers about the clever innovations and product variety offered in our adult organic mattresses, which, on top of everything are independently certified organic to the Global Organic Textile Standard (GOTS). Not only do its mattresses earn GOTS certification, but so does their entire manufacturing facility. “That gives us bragging rights. The Beyond Certified campaign works toward two goals. One is to reinforce the importance of GOTS certification, which separates organic products like ours from those making hollow ‘green’ claims. Another goal is to flaunt how Naturepedic is bringing a fresh approach back to organic mattresses, which for years was stuck in a latex-only funk,” says an official of Naturepedic. “We do make amazing GOTS-certified all organic latex mattresses, but we
do a lot more. Regarding latex, we are the only organic mattress manufacturer exclusively using latex certified to the Global Organic Latex Standard, or GOLS.” Latex is great, but many people enjoy the cooler sleep offered from the increased airflow afforded by coils or simply don’t want an all-foam mattress, organic or not. Naturepedic provides a variety of GOTS-certified designs to make them very happy. Not only does the company offer organic latex foam top comfort layers atop organic cotton fabric encased coils for a best of both worlds design, it also provides latex-free models with comfy encased comfort coils for luxurious latex-free comfort. Fresh also means doing things differently, like offering an organic sleep system that lets you customize your layers. Naturepedic’s EOS™ brings a European flair to organic mattresses with a modern look, and allows customers to realize their own dream mattresses, even with different firmness levels on each side of the bed for sleep partners with clashing preferences. That’s something you just don’t see in typical organic mattresses! And that’s the point of Beyond Certified. “At Naturepedic we are not typical. We are constantly innovating, developing and offering creative new approaches to organic mattresses and accessories made with healthier materials, but always with a dedication to old-fashioned quality. I guess we’re just an old-fashioned, non-traditional trendsetting innovator of healthier, safer, more comfortable mattresses! It’s fun to brag sometimes,” the official takes pride.
The pillows, crucial for quality sleep 134
Better Sleep Council provides useful information about pillows, an inseparable part of a bed Just as your bed should provide good support for your body, your pillow should give you the right cushioning to position your head and neck properly. It should hold your head in the same relation to your shoulders and spine as if you were standing with correct upright posture. If you sleep on your side, you may want a fairly firm pillow to give your head and neck extra support. If you sleep on your back, try a medium-firm pillow to cradle your head with more “give.” And if you sleep on your stomach (although some physicians caution against this position), choose a soft pillow to lessen the strain on your neck. Today’s consumer has access to a wide variety of pillows at a variety of price points. Shopping for the right pillow is an essential part of building your perfect sleep system.
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The timeframe for how long a pillow can be used often depends on the quality of the pillow. Generally, pillows should be replaced every year, but some pillows may wear faster than others. A simple test to determine if your pillow needs to be replaced is to fold your pillow in half (thirds for larger
pillows) squeezing out the air. In general, when you release the pillow it should spring back into its original shape and fullness. If it doesn’t, then it’s likely time for a new one.
you should consider replacing your pillow.
Additionally, pillows can show signs of wear and tear over time. If you notice the following signs,
• Feels lumpy and bumpy
• No longer feels the way you did when you first bought it • Shows visible signs of dirt
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Additional customs duty to please home textiles sector The surcharge imposed on imports will have a positive affect on the Turkish home textile industry, too. With a new decision on import taxes an additional 50% duty has been imposed on imports of bedcovers, quilts and pillows. Yasar Kucukcalik, President of Turkish Home Textile Industrialists’ and Businessmen’s Association (TETSIAD), said that the cheap products coming from the Far East will not influence the production and this would generate a considerable amount of added value and employment. The additional duty imposed with the purpose of limiting imports will provide positive results for the home textile sector.
Yasar Kucukcalik commented, “Imports will be reduced with this new initiation and the sector will increase production capacity and there will be millions of dollars of added value with this new tax imposed 50% on bedcovers, quilts and pillows.”
Yasar Kucukcalik President of TETSIAD
As of May 25, 2015, the products imported from all countries except EU members, EFTA members, Israel, Macedonia, Bosnia-Herzegovina, Morocco, Western Bank and Gaza Strip, Tunis, Egypt, Georgia, Albania, Jordan, Chili, Serbia, Montenegro, Kosovo, South Korea and Mauritius, are imposed 50% surcharge to support domestic industry.
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Narinler aims to grow 50% in two years Having been in the industry for 45 years, Narinler company produces furniture and visco and padded beds under Slims brand. Proprietor of the company Selim Narin said that they aimed to grow 50% in two years and detailed his company and its operations.
On the history and products of company
Selim Narin Proprietor of Narinler
We have been producing sets for youth rooms, bedrooms, coaches, armchairs, bases and beds since 1971 in our factory of 20 thousand sqm in Kayseri Organized Industrial Zone. We have 12 different beds in our line including visco foam beds having replaceable pads. We produce the materials we used in production. We only buy fabrics from other companies in Turkey. We also produce standard
beds for hotels. They are mostly economically priced. Beds are a complementary item for us. We produce beds for 20 years.
On exports markets We exported our products to 25 countries by now. Problems in the Middle East affected our sales in this region. So, we emphasized on markets in France and Germany. 50 % of our production is sold in export markets. We are getting new orders from Arabia and Jordan and Iraq.
On growing number of bed producers Market for bed is growing. Producers are on the rise. Anti-stress, non-perspiring, ventilating beds are sold well in the markets. People change their beds more frequently and are becoming keen on their choices.
Thanks to Charlene, the quality of your little ones’ sleep is “very good” 140
BÖNNIGHEIM - Numerous studies show how important sleep is for children’s mental development. For example, children who had a sleep deficit at the age of 2.5 years performed less well in tests of mental development at the age of six than those who had no such deficit. (Associations Between Sleep Duration Patterns and Behavioral/ Cognitive Functioning at School Entry (Touchette, Petit, Séguin, Boivin, Tremblay, Montplaisir). Comfortable bedding is one very important factor in having a long and relaxing sleep. Sleeping comfort in bedding means it ensures that the child’s body remains at a comfortable temperature and that any sweat released during sleep is quickly and effectively transported away from the body. Children not only sleep for longer at night but also, especially in the early years, have an “afternoon nap” as well. Because the bedding is in use for longer, sleeping
comfort is especially important when purchasing for children. The way children and adults produce heat, and their body dimensions, are different, so the measuring and assessment system for adults cannot simply be applied to children’s bedding. This is why scientists at the Hohenstein Institute in Bönnigheim developed the thermal articulated manikin Charlene, allowing recommendations to be made about sleeping comfort at the point of sale.
© Hohenstein Institute Charlene is the name of a thermal articulated manikin 92 cm tall and weighing 14 kg, i.e. approximately the size of a 2-3 year old child. It was developed at the Hohenstein Institute.
Charlene is 92 cm tall and weighs 14 kg and so is roughly the size of a 2-3 year old child. Since the model cannot sweat, measurements are supplemented by the Hohenstein Skin Model which simulates the way human skin gives off heat and sweat. Unlike Charlene, children have hair which retains warmth and so protects the body against heat loss. So that Charlene does not lose heat through her head, the
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© Hohenstein Institute
The Hohenstein Institute “Sleeping comfort rating” quality label gives a sleeping comfort rating for both low and high ambient temperatures. The sleeping comfort rating that is relevant when buying depends on the room temperature and the individual needs of the child. ©Hohenstein Institute
Before Charlene is covered with the bedding that is being tested and the test begins, some key factors are standardised, such as the pyjamas that Charlene is wearing and the bed and mattress. The only changeable variable is the bedding.
thermal articulated manikin wears a woolen hat. Before Charlene is covered with the bedding that is being tested and the test begins, some key factors are standardized, for example the pajamas that Charlene is wearing and the bed and mattress. Consequently, the bedding is the only variable in the test. The Hohenstein Institute evaluation system is based on objective measurements which are correlated with subjective assessments. In this way it is possible to predict how the sleeping comfort of children’s bedding will be experienced in actual use by means of tests in the laboratory. The values for the thermo physiological comfort of children’s bedding that are worked out in the laboratory with the help of Charlene are expressed in the form of what is called the sleeping comfort rating. This ranges from 1 for
© Hohenstein Institute ® Thanks to the small thermal articulated manikin Charlene and the Hohenstein Skin Model, it is possible to judge whether children’s bedding will ensure that the child’s body maintains a comfortable temperature and that any sweat released during sleep will be quickly and effectively transported away from the body.
“very good” to 4 for “poor”. The assessment system shows one sleeping comfort rating for low ambient temperatures and one for high temperatures. The sleeping comfort rating that is relevant when buying depends on the
room temperature and the individual needs of the child. However, the rating has to be above 2.5 (“good”) for the bedding to be allowed to bear the Hohenstein quality label. The endorsement with the Hohenstein Institute’s “Sleeping comfort rating” quality label allows parents immediately to recognize high-quality bedding that will enable their children to sleep comfortably. The objective assessment system also enables sales staff to make expert and need-based recommendations for their customers. The Hohenstein Institute’s testing of the sleeping comfort of children’s bedding is complemented by the “Sleeping comfort rating for children’s mattresses” quality label. One of the current research projects to do with sleeping comfort for children concerns children’s sleeping bags. The main challenge in this research is to establish the different thermal ranges in which they are used. The researchers expect to be able to publish their results within the next few months.
TheFutonShop.com introduces new coconut coir mattresses
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TheFutonShop.com, a retailer and manufacturer of organic bedding, is excited to announce their high quality coconut mattress line. These chemically free and naturally fire resistant mattresses are a new addition to high quality organic furniture. San Francisco, Ca (PRWEB) TheFutonShop.com, retailer and manufacturer of organic bedding, is excited to announce their high quality coconut mattress line. These chemically free and naturally fire resistant mattresses are a new addition to high quality organic furniture. Spring has sprung and it is about to get hot out there. The Futon Shop’s coconut mattresses are the newest big rave hitting the mattress industry. These mattresses have coconut infused latex made with a few different ingredients to make them vary in comfort levels. These chemical free mattresses have a natural rubber resin, which creates excellent ventilation and are naturally hypoallergenic. The Coconut futon mattresses are also a great alternative for memory foam mattresses because the coconut mattresses lack heat and water retention. Moisture from the air and sweat from sleeping does
Chemical Free Mattress and Furniture
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not get trapped in the fiber, which decreases chances of mold, mildew, and heat like other products in the mattress industry. The Futon Shop’s new line of eco friendly mattresses offer a solution to comfort and support while sleeping, giving a restful sleep. Adding the coconut futons to The Futon Shop’s Mattress line maintains their high level of Eco-Consciousness to strive for a better future for the planet and work toward bringing healthier home options for customers. The new line of coconut mattresses have 100% natural latex and natural rubber resin from coconut trees, both without chemicals or off gassing in The Futon Shop’s production or in their ingredients. The Futon Shop’s Coconut mattresses last a lifetime and are guaranteed with many certificates. Some of the certifications range from Oeko-Tex standard 100
product class articles. The First one is ISO14001; a certificate for environmental management system and the second one is ISO9001 for quality assurance. Sleeping on a coconut Coir futon mattress made by The Futon Shop is the next best thing to sleeping on all natural ingredients made from the planet. These mattresses are healthy for the environment and healthy for any family bringing comfortable non-chemical mattresses into their home.
About The Futon Shop The Futon Shop is a vertically integrated retailer that manufacturers over 33 organic and green mattresses from start to finish. The company dates back to 1976 led by Suzanne Diamond and her team of specialists dedicated to producing eco friendly furniture and bedding. Their mission is to produce the best eco-friendly, Organic and Natural futons, organic futon mattresses, futon covers for sofa beds, futon frames, and platform bed frames that promote better healthy living and a good night’s sleep for all.
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Heat conditioned pads of Isbir keep cool Launching several new products in the mattress market, the company offers four season comfort and hygiene with its heat-conditioned pads
Produced as two types, one for singles and other for both spouses the product adds more choice for customers and for comfort. Temperature of both sides can be adjusted independently. Spouses can control their own comfort levels independently. The pad has tiny pipes for water circulation. Powered by a silent pump circulating water can either be cooled by 5 degrees Celsius or heated up to 40 degrees through its special control gadget.. The
pad provides both comfort and health for consumers. It is also an economic solution for energy costs. It consumes about 80 Watt electric energy per hour. However, consumers can save energy by keeping room temperature below than normal in their bedrooms, heating is consumed only in their beds. As it was informed by the producing company, the pads can be washed and dried in washing machines.