Website Audit Strategy Proposal Template
Client: Client Name Submitted By: User Assigned Delivered On: Date Submitted Project Proposal: Proposal Name
Cover Letter for Website Audit Strategy Proposal Dear Client Name, You thought you've been set up; you've got a website. However, it turns out that you don't get enough traffic to the site and you don't convert people once they even do it. That's an issue because if people don't find you online or buy your services, what's the point? The problem is probably that your site is built with outdated technology. It happens to everyone but your business needs to stay ahead of everyone. And while your website may be the engine of your online strategy but you can’t ignore the critical role search, advertising, and social media play in generating traffic. We need a comprehensive website audit and strategy to properly assess how we can improve your site. It's like an MRI online. The results will tell us what's happening to your site - what's going on, what's not going on, how users interact with the site. This will arm us with the information we need to develop a plan of attack to get your website back on track, generating high quality traffic, converting visitors into customers, and improving your productivity by making it easy for you to maintain moving forward.
Sincerely, user assigned user title company name
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Content
Project Summary
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About Us
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Our Offerings
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Why Us?
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Scope of Services
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Our Team
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Website Strategy
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Testimonials
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Timeframe
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Statement of Work & Contract
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Project Costs
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Next Steps
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Your Investment
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Project Summary for Website Audit Strategy Proposal Project Goals
At Sender Company, we follow a structured audit process that addresses the following components of your website strategy
Our Solution
o Site Performance o Site Architecture
Results
o SEO o UX Design
Once we’ve completed these four key stages of the website strategy audit process, we will compile a detailed report of your site’s traffic patterns, sources, and conversion rates, along with details regarding your site’s architecture and overall performance.
Company name was amazing to work with on our redesign project.
They were professional, knowledgeable and a delight to be around.
My sales increased 10% after the launch." This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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Our Offerings for Website Audit Strategy Proposal Site Performance Analysis o We begin every website audit by analyzing your website analytics. o This allows us to set baseline performance metrics for your website, including traffic volume, traffic sources, search engine rankings, and conversion rates.
SEO Analysis o SEO is an important part of your website’s overall impact on your company’s growth. We conduct a thorough SEO audit in two key phases:
o Technical SEO: We analyze your site’s page hierarchy, link profile, page tags, and meta descriptions to ensure that your off-page SEO is designed properly. o On-page SEO: We analyze your site’s content to identify your current keyword placement and density. This will allow us to identify which keywords you’re targeting effectively, and which ones you aren’t capitalizing on.
Site Architecture Analysis o o o o o
Your website’s architecture is extremely important. A well-designed website will load quickly on all browsers and devices, be easy to update and maintain, and be secure against malicious attacks. Our web development team will thoroughly analyze your website’s structure. We will identify any issues related to your site’s CMS, plugins, or hosting configuration. Ensuring that each of these items are configured correctly will ensure that your website is stable , reliable, and secure. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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Our Offerings for Website Audit Strategy Proposal cont. UX Analysis o UX design plays an important role in your website’s ability to convert visitors into marketing qualified leads (MQLs). o Our UX team will identify the current state of your website’s user journey, and identify any inefficiencies in the following areas: o CTA Placement o Overall Branding o Content Structure
Optional: SEO Report o Understanding which keywords to target with your SEO strategy can put you in search results ahead of your competitors, improving the traffic volume of your website and generating leads. o If you choose to include this optional report in your web audit report package, we will analyze search engine traffic and competition for keywords related to your brand and products, and deliver a detailed report that covers those keywords that you should focus on with your website’s content.
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Scope of Services for Website Audit Strategy Proposal (1/2) During the website audit process, there are several aspects of your site that we examine. in how well your website can meet your business goals, they all play an important role. Analytics o We will begin by examining your current traffic patterns and conversion rates. o We want to find out where your traffic comes from ; how do your website users behave ; and, most importantly, where do we want to improve?
User-Experience Strategy o We need to know who your target audience is. o From there we can break that down to create people and scenarios for users. o This will help us set the stage for user testing to reveal why your website doesn't work the way you want it to.
Content Audit o Messaging is important and the messenger could just shoot your website. For quality, consistency, structure, and architecture of information, we will review the content on your website.
SEO Audit o Our 6-step SEO audit enables us to conduct thorough research on your existing site and provide specific recommendations for improving your rankings. o We will look at things such as on-page rankings, off-page metrics such as backlinks and indexability
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Scope of Services for Website Audit Strategy Proposal (2/2) Social Media Strategy By combining a review of your existing social commitment with the results of previous user testing, we will be able to determine which channels to focus on, the types of content to be produced, and the frequency of posting to give you the best return on investment.
Email By reviewing your current email marketing activities, we can develop a strategy that will reach fans and customers, drive your website subscribers and drive a drip campaign to keep your subscribers engaged with marketing automation software
Branding o Your brand in the online world is a powerful player. o We will review your current website branding, make suggestions for refinement based on your target audience, and develop a strategy to ensure that all channels are consistent with your branding.
Technology o Accessibility and maintainability are the foundations to a effective website. o We’ll review your front-end code and your back end platform to find ways we can improve on efficiency.
Governance o Based on all aspects of the website audit, our final step will be to develop a framework to ensure that moving forward your website is always kept up-todate and evolving, along with your business. This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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Website Audit Strategy Schedule The following table details the projected completion date for each of the web audit phases listed above.
Phase
Date
Performance Analysis
[PerformanceAnalysis.Date]
Site Architecture Analysis
[SiteArchitecture.Date]
SEO Analysis
[SEO.Date]
UX Analysis
[UX.Date]
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Timeframe for Website Audit Strategy o We will need about 12 weeks from start to finish to complete the work outlined in the scope of the project, depending on when we receive feedback at each milestone. o We are ready to start work immediately upon signing the proposal.
Phase
Week
Discovery/kick-off meeting
1
Research and Audit
2-3
Present Strategy
4
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Project Costs for Website Audit Strategy Proposal o The table below details the costs associated with the audit of your website. o You can check the box next to "Optional SEO Report" to indicate at the end of the audit whether you want this optional report.
Name
Price
Subtotal
Website Strategy Audit
$5,000.00
$5,000.00
Optional SEO Report
$499.00
$499.00
Subtotal: $5,499.00 Total: $5,499.00 This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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Your Investment for Website Audit Strategy Proposal o Below is the estimated budget based on the scope of services outlined in this proposal earlier. o Please leave a comment and let us know if you have any questions about our pricing or need to increase or decrease the work scope. CORE BUDGET
Description
Price
Website Audit & Strategy
$5,000
Total
$5,000
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About our for Website Audit Strategy Proposal Founded in: 1956 Background: o o o o
Add details on company’s history Previous line of service How it all started etc. Other key points
Our Focus: We believe it's all about YOU. Our focus is on meeting and surpassing your personal short- and long-term financial goals, creating and implementing processes for regularly reviewing and evaluating how your portfolio is doing, and maximizing your return on investment over time
Company’s Vision: This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Company’s Mission: This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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Why Us for Website Audit Strategy Proposal ? We're all about the experience at the name of the company.
We design simple, compelling and functional websites that make it easy for users to quickly find exactly what they are looking for when they arrive at your site and then convert them into paying customers.
It’s about creating a online experience that transforms users into followers, customers into ambassadors.
We do this by listening to you, understanding your target audience, and putting our extensive online knowledge to work on a plan that will improve your business goals and change the way you think about the potential of the internet.
if you’re wondering, we’re mobile first. It’s not just the way of the future. It’s the way of right now This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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Our Team for Website Audit Strategy Proposal (1/2)
Katherine Reynolds Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Nichelle Nichols Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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Our Team for Website Audit Strategy Proposal (2/2) Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Name Here Designation This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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Testimonials for Website Audit Strategy Proposal (1/2)
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Last year, I started receiving death threats. I was afraid I was going to get shot! (company _ name) put people & systems in place to protect me & my family. Finally, I could get back to normal & enjoy life. Now, it all just seems like a bad dream.”
- James Bond, Director
“ Having the right security at big radeo events is super important. ( company _ name) staff member keep competitors & the public safe, & they do it with a smile.”
- Chris Evans, Executive This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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Testimonials for Website Audit Strategy Proposal (2/2) "Last year, I started receiving death threats. I was afraid I was going to get shot! (company _ name) put people & systems in place to protect me & my family. Finally, I could get back to normal & enjoy life. Now, it all just seems like a bad dream.
- Kelly Smith, Art Director
Having the right security at big radeo events is super important. ( company _ name) staff member keep competitors & the public safe, & they do it with a smile.
- Dom, Finance Executive
Beauty pageants might look like nothing more than a bunch of women in high heels & sequins, but let me tell you – they are a security nightmare. Seems like everyone wants a souvenir. Tiaras, sashes, dress tape, it all goes missing! (company _name) protects my ladies & their trade secrets.
Alan Sue, Logistics Manager 18
Statement of Work & Contract for Website Audit Strategy This is a sample contract - we are not lawyers and recommend you having your own legal counsel review any contract prior to sending out
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Services and Payment
Ownership; Rights; Proprietary Information; Publicity.
Warranty
Termination
Relationship of the Parties
Assignment
Notice
Miscellaneous
Exhibit A Services & Fees Services:
Fees:
Consultant will perform a web audit and strategy for the company as described in the proposal Scope of Service section. Final deliverable will be a PDF document.
{Total} flat fee in 2 payments. 50% to start work [date] and 50% after the web audit and strategy document has been delivered
Term:
Expense Reimbursement:
The term will begin on [date]
Limited to reasonable telephone expenses, coach class (or equivalent) transportation, accommodation and meals authorized by Company in writing in advance ; payable 30 days after receipt of the itemized invoice.
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Next Steps for Website Audit Strategy Proposal 01
Please read the previous page contract to make sure you understand all the details of working with us. It is really important to us that everything is transparent from the start and that it is understood to lay a solid foundation for a great working relationship.
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Please let us know if you have any questions at all. We are pleased to clarify any points and we may be able to sort out some items together. We are committed to finding the best way to collaborate.
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Please click the ' sign here ' button below once you feel confident about everything and are ready to move forward.
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Sign in the box that pops up to make the acceptance official.
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Once we receive notification of your acceptance, we’ll contact you shortly to sort out next steps and get the project rolling.
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We’ll email you a separate copy of the signed contract for your records.
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If you’d like to speak to us by phone, don’t hesitate to call user phone
Signature
Signature
Proposal Lead User Assigned: User Title:
Default Contact Client Name:
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Contact Us for Web Audit Strategy Proposal Template
Address # street number, city, state
Contact Number 0123456789
Email Address emailaddress123@gmail.com
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Icons slide for Website Audit Strategy Proposal
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Additional Slides
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Our Mission, Vision & Goal for Website Audit Strategy
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30 60 90 Days Plan for Website Audit Strategy Proposal
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Days Plan
Days Plan
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Timeline for Website Audit Strategy Proposal
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Roadmap for Website Audit Strategy Proposal Text Here This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
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