Slovo 28 (english language)

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1996. East Coast

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Blockhead

Winter of 2016. Reviews 016

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Seven Oddz x Aromotherapy

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DJ Spot x We Build Hits

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DJ Spot x DJ Hurricane

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What changed Hip-Hop?

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Zulu King Lastman

The dozen of experimentalists 053

Cover by Onekstyle https://vk.com/slashhiphop

Influential Minds

Price of Rhythm & #HUBBLE

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Authors: Nelson Marianna Chief Shooher Show

Padvarotnya

The Golden Era Isn't Finished!

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Translator: Marianna Chief

Tulym

Tulym - NETRIpanyna

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Editor: Nelson

IQ

Styles Studio

Website: HTTP://SLOVOMAG.COM Facebook Page: https://www.facebook.com/slovomagazine E-mail: slovohiphop@gmail.com

IQ is almost two decades on the rap scene. During this time he has changed a lot, as well as his music. Now IQ is preparing a new album "Antagonist", which title suggests interesting content and sound. Is it true? - IQ told us in the interview.

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Three years passed since our las interview. In those times you were preparing to release an album "OStreet". How was it greeted by the audience, and how did your creativity change after that release?

Hey. Yes, a lot of water has flowed since then, not only creativity, but also life in general have changed.

Audience met the release well, but I delayed with this release, so the results could be better. This was followed by a prolonged creative crisis and cancelled attempt to make a join album. Subsequently, a lot of material was sent to the trash. Now I have a different look at work - you can say that I overloaded myself and started again. Therefore, I take the "O-Street" album as a mixtape. In fact, it is a collection of my solo and collaborative tracks, what were recorded over a certain period of time and mixed by DJ N-Tone. And if you look at it from this position, now I can say that this is the best mixtape ever created in Russia in all respects.

During these years you were not only making new solo tracks, but also cooperated with Sadat X. Tell us about your join single, and about cooperation with other artists.

Sadat X turned out to be a very easy- to-communicate man. Our track was recorded about a year before the

filming of the clip, but with another beat. Already after the shooting I realized that I should have addressed for putting a good beat to my little brother BMB SpaceKid, and he did just what we needed.

In December, I released the track "Resort in boxes", jointly with Jamalski. This veteran of the ragga-hop from the old scene Boogie Down Productions. We've known each other for ten years already. Recently we contacted and he suggested to make another track in a future, we've already chosen a beat.

At my archive I also have an excellent verse from Blu Rum, member of One Self. I'm sure we will release a joint track with him, but not in the nearest album.

Every MC has its own criteria for cooperation.

Someone chooses only close in spirit and style artists, other MCs, on the contrary, are interested in joint experiments, and someone makes songs together for the money. How do well-known western MCs look at cooperating with the postsoviet hip-hop artists? Do they have an understanding of the specifics of our hip-hop and do they penetrate into the contents of tracks of those MC, who they collaborate with?

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You know, I would not call them famous. That is, they are certainly known to us, people who dig deeply in the genre and studied its history. But the ordinary listener hardly knows who is Sadat X. Cooperating with him was very simple - we discussed the subject, some parts of the text and that's all. They do not penetrate too much in the contents, they just feel the flow.

With truly famous artists cooperation scheme is quite different - everything is decided by money and bonuses which the Russian side has to offer to Americans. This is only a business, and I understand and respect it.

You recently participated in a project Beats & Vibes. Tell us about it.

I needed a shake-up, inspiration, check myself for strength. Beats & Vibes has become an excellent tool for this, thanks to the judges and organizers of the project. Many years have passed after the Battle for Respect, and people still remember me due to it. I had to remind about myself and to demonstrate myself differently. I am not going to talk about the results, views and so on. Most important thing is that for me it was a challenge - the entire season was filmed in a very short period of time, and the themes for the tracks participants received only four days before the filming. Such extreme time frames give you a chance to test yourself - write two full songs on the subjects I myself would hardly write about. Plus you need to learn it by heart and to read to a beat straight off, which you hear for the first time. In general, the project inspired me, and the written songs I formed into a separate EP. Your EP "Four Parties" sounds different from the album "O-Street". This is understandable, especially taking into account that they are separated by a couple of years. What mainly does drive you to change the sound of releases?

Yes, the way it is presented and the method of presentation of thoughts have changed. The thing wasn't about the sounding of beats, "O-Street" didn't have a unified sound. "Four Parties" is a bridge from the old to the new. Time changed and changed attitudes and tastes. For example, now I tend to sing more, and maybe in the future I will record an album of songs only, without rap. I listen to a lot of different music, and, to be honest, recently there is few rap in my playlist. And the album "Antagonist" will be different at all from anything I've ever done.

Now you're working on a new album. Tell us about

it. What ideas do form its basis?

The main idea is to start from nothing. I now see the album as the first one. And this topic of reseting the old ballast, the searching for new horizons and a certain degeneration of the fine thread runs through the whole album. And if previously I made a lot of tracks about hip-hop, now I have come to what actually hip-hop was created for. Not to praise the genre and their skills, as I mistakenly thought, but to transmit their feelings, emotions and thoughts. The idea of "Antagonist" itself I will reveal in the same name song.

You said that the album is diverse in its sound.

What styles of the hip-hop music are mixed in it?

You know, now I do not bother about style, just do what I want, like that. For example, the recently released single, "I'll be only myself" is a cloud-trap, and "Silk" is almost a classic soul-R&B. The album will include gloomy trill and even rock. This is the antagonism.

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Many musicians are facing the problem of the connection of different music in one album to make it an album, not just a collection of very different tracks. How do you solve this problem? What is the binding element of all your tracks?

I think the real problem is if you have a whole album of identical tracks. I will have to do this connection.

Now I am thinking how to do it, and there are several ways. At the moment, I realize that I do not have three songs more to finish the album. The main binding element is feeling. Everything is based on the sensations.

How does contemporary music change your feelings? Do you see in it the birth of something radically new that can change your perception of music itself?

I like contemporary music. Not all of course, but in general it pleases me. New music is logical evolution

of the old, in the new Kendrick album it is well heard.

We have become freer and can now experiment and continue the search for something new. I think different styles of music just have been created by chance in these experiments. In my new album this search will be heard, too.

What singles or clips on the eve of the album do you plan to release? And when will the album itself appear?

I have already released two singles - "I will be only myself " and "Silk". I do not know whether I will open to the public something else from the album, we'll see.

There is still an idea to make a video for "I will be only myself," this work of mine is very sincere, I want to capture it. The album itself I plan to release at the end of May. And this is the music, which we really lack.

https://vk.com/iqofficial https://twitter.com/IQ_OSTREET https://www.instagram.com/iq_ostreet https://www.youtube.com/user/IQVibes 006

Outside the 2016 and it's time to look for a couple of decades ago, the golden era of the mid-90s. That time brought us so many great rap records! We enjoy them for two decades and will continue to listen to for many years. In a word this is classic. And recall the classics is always a pleasure. Here's a quick overview of the albums with the east coast of the United States, what were released in 1996 and become classics of the genre.

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Fugees - The Score On the Phenomenon of Fugees was said a lot. As like about Lauryn Hill, without which it is impossible to imagine this team, and the album "The Score". And today, this album sounds like a balm for the soul, and in those times it seemed a kind of avant-garde - against a background of gangster and hardcore records, and on the background of songs for parties, comes from the 80s. This is a very emotional album. And very beautiful.

Busta Rhymes - The Coming Busta’s solo debut, which showed that he has own style. Did you understand in 1996 that from this album start career of future legend and one of the most technical and high-speed MC of planet? I think many people have thought about it. But in our area, many have discovered for themselves this album already in the 2000s, became fans of Busta Rhymes.

stay with them in the same row. She got respect from all lovers of conscious hip hop. In the Wu-Tang family she always has been one of the brightest representatives, and will always remain true to the style of the 90s. Even next albums Bahamadia saturated atmosphere of those years. But "Kollage" absorbed all the juice of golden era.

Heltah Skeltah - Nocturnal What can I say? Classic. Debut album crew, who wrote his name in the annals of hip-hop forever. Just listen this disc. Its atmosphere cannot be repeated. This album is a child of its authors, the time and place in which it was created.

JAY Z - Reasonable Doubt This debut immediately made it clear that before us the artist, who will not leave the scene during long time.

JAY Z became one of the most popular MC in the history, managing to stay on top so far.

Bahamadia - Kollage This MC had continued the work of their legendary predecessors, Queen Latifah, and MC Lyte. Today she 008

De La Soul - Stakes Is High This crew has always combined a positive attitude and serious content of their lyrics. But this album is perhaps the most hard in the discography of De La Soul. He speaks of the negative effects of gangsta rap for culture and about commercialization of hip-hop.

As a result it got a modest commercial success, but high marks from critics.

Nas - It Was Written After debut album "Illmatic" Nas got problem: how to keep the bar of quality? Many people believe that he didn't record any albums yet equal its debut. But there are those who think that "It Was Written" is the best album of the MC. Anyway one thing is certain: "It Was Written" remains one of the best plates in the history of rap.

A Tribe Called Quest - Beats, Rhymes and Life The unusual style of this crew immediately erected them in the status of the originals, and very quickly,

and the classics. "Beats, Rhymes and Life" is one of the best albums of this crew. If you didn't listen it, you cannot understand rap of 90s.

MC Lyte - Bad As I Wanna B This album showed a change in the style of MC Lyte.

This CD represent less aggression and more "soft" hip-hop of an adult woman. However it is the album of MC Lyte. What else you need to know to listen this CD? The Roots - Illadelph Halflife In fact, The Roots in those time moved in the same direction as the Fugees. The only feature that they were one of the founders of the live hip-hop. And of course, their music was influenced by from jazz, funk, R&B. "Illadelph Halflife" became a regular plate fanbase expands the group and inspire their followers, who began play hip-hop with live instruments.

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Ghostface Killah - Ironman The first solo album by this member clan could not be a failure. Judge for yourself - Wu-Tang Clan was at the top, and everyone waited for a logical continuation - solo albums the band members. Each of them became a hit. The underground hit, but the fact that the underground scene is forged classics.

"Ironman" is a whole mix Wu philosophy - soul music as the basis of beats, street themes and ideas of the 5% Nation as the basis of the lyrics.

Mobb Deep - Hell on Earth It is difficult to imagine how this album cannot be pleasant. It is difficult to imagine what could be done the better gangsta rap album in those years . These minor samples and rocking beats, and on top of them Prodigy's recitative. It is a convincing and natural.

How must be rap.

Redman - Muddy Waters The album became a classic, and one of the best

Redman's releases. Here it is the New York rap at the time in conjunction with own style of the MC. Its not lost in many other albums and maintained the reputation of the genre.

Dr. Octagon - Dr. Octagonecologyst This is definitely the most unusual album of 1996.

Kool Keith, speaking in this case, under the pseudonym Dr. Octagon, created this disc and got the title of the experimenter forever. About this album we can write a lot, but just you need to listen it for create own opinion. And it will directly opposite opinions.

From enthusiasm to rejection.

DJ Shadow - Endtroducing.....

From this album many people counte the history of "abstract hip-hop". Whatever that its term are very "abstract", "Endtroducing....." is a monument to the skill of beatmaker. Fully sampled album, showing that beatmaker can be not only scrupulously compiler, but also a virtuoso musician!

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Did you hear his music? If yes, then you do not need to explain nothing.

Among the many talented beatmakers Blockhead allocated crazy coherence of his tracks. They are filled with little things, each of which pushes the other, creating a whirlwind of sound. Every listener gets into this vortex!

Blockhead recently visited with concerts three Russian cities. After a concert in Moscow, and was made this interview.

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How would you evaluate the Russian audience you played to? Did you notice any difference in perception of your stuff in three of the Russian cities you performed in Ekaterinburg, Moscow and Saint Petersburg?

From what I could gather, the crowds were great in general.

Moscow was the craziest and most excitable of the three. St. Pete was more reserved but, once they warmed up, they really got into it.

Ekaterinburg was the most mellow cause the turn out wasn't so great but, that didn't surprise me too much considering it was a pretty random place for me to play.

Overall though, the reception was great. People were excited to see me, which made me excited to play there.

Are you familiar with the Russian beatmaking scene and real underground? If yes, who seems most attracting to you in terms of music-making and its presentation?

Nope. I don't really pay attention to much current music outside of the US. Does DJ Vadim count?

Each album, as well as each track is a personal feeling and experience. What did you want to tell people with your last 2014 album "Bells and Whistles"?

I didn't have a real statement to make. I mean, I sort did with the title but not with the music itself. The title was about how , in electronic music, everyone needs to be all "extra" about everything. What we do is basically sit in our bedrooms and press buttons. There's nothing sexy about that. So people add all these bells and whistles to make it seem like more

than it is. We're nerds. But every is trying to not be like that.

May seem a bit strange question, but still – how do you invent names for your tracks?

Random ways. Inside jokes, a feeling the song gives me.

There's no one way I do it.

Do you have any special schedule when you must be in a studio making your work or you give in to inspirations and current flow?

Nope. I work when I feel like it. Sometimes I'll work every day for hours. Other times, I won't make a beat for a month.

It just depends on my mood and what's going on in my life at that point.

What are your biggest influences for your creative process?

Honestly, I'm influenced by the records I sample. New York and old school hip hop will always play into that as well but what I make is generally guided by what I use as sample sources.

If asked to name 5 artists you most get inspired, whom would you list?

Nina Simone, Stevie Wonder, Prince Paul, Willie D, Spark Master Tape.

Interviewed by Marianna Chief https://www.facebook.com/marianna.osipova.1

http://blockheadmusic.com 012

Two months of the 2016 gave us a lot of interesting rap records. This is a review of albums we cannot miss.

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88 Ultra & Qreepz - Beheld The atmospheric background melodies and rhythms that sound echoing in your head, make you catch the emotions of this album. 88 Ultra, solo and as part of Blue Sky Black Death, has always known how to make an atmospheric music, that envelopes its listeners.

Qreepz has contributed by making tracks sound like elements of a one single symphony.

Arrested Development - Changing The Narrative Album of the famous hip-hop veterans can teach us how to make a music diverse and at the same time not to turn their releases into just track compilations. This album includes a lot of funk, soul, R&B, and, of course, hip-hop. All this is interwoven into a variety of professionally written landscapes. And in the end of 2016, recalling the best CDs, this album deserves being talked about.

Kanye West - The Life of Pablo Let us not repeat the advertising slogans that this album is something unimaginable, and that it will change hiphop. No. But this album is interesting. For those who

are interested in Kanye West creativity and its evolution. This is the next stage, although some revolutionary changes have not occurred yet.

Trae Tha Truth - Tha Truth, Pt. 2 We wrote that the album was worth waiting in 2016.

And we weren't mistaken. It exceeded all expectations.

Music and technique of performance - it is difficult to separate them. Together, they get a lot of aspects upon those the aura of this disc bears. The album also has some cool lyric compositions. Everyone will find here the theme to his own taste, from psychological dramas to talks about weed and sex.

Sonny Seeza - Bridges Album of Onyx member deserves attention anyway.

Moreover, if the album is good! You listen to it in one breath. Despite the seemingly trite themes that make tracks predictable , they're cool and you want to listen to them again and again. This is a mastery that cannot be lost!

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Sadistik - Salo Sessions (EP) Sadistik is the master of psychological lyrics, catching a listener and awakening associations with the stories and emotions of the tracks of the author. This EP cedes to his last full-length disc, but still deserves attention!

Macklemore & Ryan Lewis - This Unruly Mess I've Made One more professional rap record. With such albums you immediately see the level, on which professional artists work. Well considered compositions, adjusted and harmoniously transforming one into another arrangements, and of course, the wonderful recitative of Macklemore & Ryan Lewis.

Dizzy Wright - Wisdom and Good Vibes This album will be interesting for fans of modern sound. It is not that standard as many CDs based on heavy "trap" basses. But there are plenty of those elements in the sounding of Dizzy Wright.

Nature - Target Practice Gift from Queens. Rap, what all we love. Nature is a good MC, who has his own style. And in this album he demonstrated his skills in all its glory.

Nick Grant - 88 In this album classic sampled hip-hop can be easily combined with heavy trap basses and "chopping" of hihats. It's one of the examples when young MCs do not look at genre borders and thus create interesting albums, combining different styles.

Classified - Greatful Classified for many years of his creative work has produced a lot of good records. He developed as an MC, and in terms of the overall picture of his albums. And now he just keeps the bar high. What can we say? One of the best Canadian MCs released his new album.

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The commands with level like as Tulym on the Post-Soviet space can be counted on the fingers. And if to consider the quality of their growth in recent years, against the background of MCs who make no headway, they stand out even more. What can I say - very few people can write rap in their native language in the style of American classics of the early 90's. And at the same time to make it no worse than the original! Tulym recently released their third album "NETRІpanyna". KyLЯ, beatmaker and MC of this crew, answered the questions of our magazine.

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"NETRІpanyna" is your third album. Each album reflects the time in which it was created. What events are mirrored on the disc?

In this album we showed the different facets of the life of an ordinary citizen of the city. On the one hand - the city is beautiful, romantic, atmospheric (in the central and oldest part of it), and on the other hand - coming to a regular districts, we see not a pleasant picture of poverty, alcohol, drugs, routine dullness... I think that the second side we demonstrated successfully in our video "My Fortress".

We were inspired by different facets and emotions that we feel, living in our city, to release "NETRІpanyna" In recent years you have grown seriously in performing skills. Everyone who hears you at concerts, distinguishes the power and consistency of your performance. How do you evaluate your level?

What mainly did contribute to its growth?

I think that practice contributed mostly to the growth. A lot of work with the microphone in the studio and on the stages of various scales bore fruit obviously. In the first place it is, of course, live performances. You feel a public, and there is a desire to give it even more energy to pump more. For us, this is the best incentive and motivator.

In Ukraine, you are very well known, you traveled a lot around the country with concerts. But you were

abroad as well, performing on stage with well-known teams. Tell us about your performances.

There were not so many performances abroad: 3 times in Russia (Moscow, St. Petersburg, Kirishi), 1 time in Estonia (Tallinn), 2 times in Poland (WĹ‚oszczowa), and 1 time in Bulgaria (Sofia). Everywhere we were received in a very warm and hospitable manner. For example, in Sofia we were on the same stage with Onyx.

Frankly speaking - before the show, I thought that the public would meet us pretty cold, because many would come just because of Onyx, and we would be like an annoying warm-up, rapping in an incomprehensible language. But in the end, it turned out that most of the audience has come to hear both Onyx and us, and we were received very powerfully. We rocked each other splendidly. More from overseas concerts would like to mention the sound quality in the clubs. I do not know why, but there is always a good sound abroad, despite the fact that the equipment is approximately the same as in our clubs. But in most cases, the sound quality we have is very shitty. Probably because sound engineers working there have more straight hands and tuned ears.

What is the most important thing you got from the international concert experience?

I felt due to my own experience that music (even rap) has no language, there are no limits for it, and it has a wonderful quality to unite people with different mentalities, religions, etc.

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You were one of the pioneers of hip-hop with classical sound in Ukraine. Today, in your country there is a whole scene of crews, who stick to this style. And among them we can even talk about teams with different levels and quality, and about representatives of different generations. How do you think – is this an indicator of development of the scene and that fact that it was the founder who "took root" in Ukraine?

To be honest - I would not say that there are many crews doing in this style now. Most of those who tried themselves in a similar style do not penetrate into the roots, do not dig deep and every listener feels it. But those who are immersed in it tighter, of course, give me fun, and those who will not be lazy, sooner or later will achieve what they want.

In the interview we made four years ago, you talked about the development of your beatmaking. How did your skills change over the years? What was your greatest achievement in beatmaking in this period?

During this time I learned how to achieve higher quality of sound, data, using all the same tools. I study to

simulate the sound of analog samplers on the PC. But in the nearest future I plan to buy a MPC 2000XL, and not to imitate, but to work on a real hardware.

I want to reach a new level of sound quality because the computer worked itself out for me.

Now Ukrainian MCs are more talking in their tracks about the situation in the country, the war and other serious problems. How do you feel about this, in fact natural, process of politicization of hiphop? Do you consider it necessary to touch such topics?

In new album we also have a track that touches it. This situation inspired us to write the track "ZMІ" (Mass Media). I think we said everything in this composition.

What clips and concerts do you plan in support of the album?

The situation about concerts in support of the album is not clear. About the videos: video for the single "My Fortress" has already appeared in the network.

I hope that another interesting work on one of the tracks on the album will come, but I can't talk yet about time and other details.

https://vk.com/tylum_kyiv https://vk.com/kyl9_beatz https://tylum.bandcamp.com https://www.facebook.com/tulymkyiv 018

This is a hit! The whole album! What else to add? The review could be finished with that. This album is for fans of 90s hip-hop from the East Coast of the United States. If you are among them - you must listen to "NETRІpanyna" necessarily. If you do not like hiphop of those times, it's useless to listen to it.

I like it. And I want to say that this is one of the rare releases in our lands. Not because few artists today work in this style, but this is too. But the main thing is that almost no one manages to make such a powerful album which wouldn't to the yield "originals" of the past. And that makes the disc of Tulym unique in its

kind. You will want to listen it again and again.

This is facilitated by all the components of the album "NETRІpanyna". Firstly, dope beats with heavy drums, bass and cool minimalistic samples. Secondly, the coolest high-speed recitative. Thirdly, topics of tracks, where images are intertwined with hard social reality and fun game of rhymes. Fourthly, the concept of the classical hip-hop album, where tracks are decorated with cheerful hermitages.

You will listen to the album Tulym in the same breath.

And soon you will want to hear it again!

https://vk.com/tylum_kyiv https://tylum.bandcamp.com https://www.facebook.com/tulymkyiv 019

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Ten years ago, all lovers of classical hip-hop dreamt about the time when we will get albums of the European and American hip-hop level. Not only in terms of quality, but also in terms of its atmosphere.

Professional musicians and sound engineers have always been with by our side. But this is not enough to create an album with an aura of golden era hip-hop. It is not enough to ensure that it gives rise to emotions and images. All this can only happen when the author is in love with hip-hop, knows his classics and consciously builds his own style.

Alf has been known in Ukrainian hip-hop for a long time, as well as abroad. But every beatmaker who creates a new album, somehow changes his style.

Even if a bit, but even these minor changes can provoke completely new emotions in a listener. And for them is worth listening new release of to interesting for you beatmaker.

"Old Fashioned Hip Hop" is a joint album. This is the result of international cooperation. And it fits perfectly into the hip-hop world, that also tells about its quality.

What will you hear on this CD? You will hear beautiful music. Jazz-based beats with neat unobtrusive samples with a lot of keyboards. With natural not overloaded bass, again often evocating the jazz bass. You will hear nine tracks. And I must say that a small length of the album tracks makes it a portion of the hip-hop, with that you will be full, but not satiated with.

MCs, the Ukrainian ones from the Aromatherapy crew, as well as foreign ones, bring their own style and thus complement the picture of the album. But from the first seconds of its playing it is associated with the European hip-hop. And subconsciously you expect a recitative in English.

The album "Old Fashioned Hip Hop" is very difficult to single out the best tracks. They are all interesting and all merge seamlessly into one to one. Although it is the first two tracks - "Definition Of Hip Hop" and "Dilemma" that set the mood throughout the album.

I'm sure that many fans of the classical sound, will be pleased with this this release. And it will be the main prize of the authors!

https://vk.com/aromotherapy https://www.facebook.com/aromotherapy http://sevenodditiesrecords.bandcamp.com https://aromotherapyrecords.bandcamp.com 020

Padvarotnya is the crew with furious energy. You need to listen to such groups during their live shows. However, their album also will give you no less fun. This is a crude, sometimes dirty, hip hop.

Spontaneity is heard in their creative work and makes it more alive and free. After some hard work, the Padvarotnya finally released their debut LP "Shot from!...", followed by a remix album "Recharge".

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Our previous interview took place almost three years ago. What did change in the Padvarotnya crew during this time? What important events did happen?

The important thing is definitely the release of our album "Shot from!...", And the subsequent release of remixes "Recharge". We got older and gained experience, both in the work on the recording material, and in terms of live performances and the internal organization of the group.

We have found a connection with a number of interesting and helpful people who share our views on culture and its promotion.

You were already going to release the album in those time, but "Shot from!..." was released only now. Why did you delay with the work on it?

While working on the material in such a large team, you should always take into account the views and opinions of your brothers. Lots of the tracks just did not "survive" until the release of the album, due to the fact that over the time they lost their relevance, and some, on the contrary appeared spontaneously, and grew up in full compositions of the literally dirty demos. This is the beauty of pure, spontaneous creative work. The entire recording was made in home studios and this, of course, brings certain inconveniences at work, but, nevertheless, this stage has already passed and we believe that the album was released on time.

The album plunges into the atmosphere of the 90's rap, and not only musically, but also with the abundance of skits and lyrics that "cling" for various everyday topics and does not go into global issues. How do you think - what is the message of this album to its listeners?

The message is to focus a listener on simple things happening to them in their daily lives. Conceptually, the album is made on the classical scheme. There is a kind of rocking like "Intro", "Shot from!..." and "Zlyeboty", motivating tracks like "Everything is in your hands", "What is at stake", and of course, the theme dedicated to our beloved city of Vinnitsa - "Pearl of Podolya", a little romance - "Muse", about pain - "Black line", "Bottom line", and storytelling-thriller "Break the bank". We fully understand that our product is, to put it mildly, absolutely no trendy, and frankly speaking, is still quite far from our own ideals, but it is definitely a step which every group must pass on its way. We give a kick to all those who always complain about the absurdity of the system, hard times, and other social factors that interfere a person think and develop freely, to engage in their favorite thing and banally, enjoy it. We are ordinary guys from your next door who themselves have turned their hobby into a deal of a lifetime, and you can do it as well. Perseverance and labor, as they say...

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Can your lyrics be considered separately from the musical part of the album, or without it the text part does not exist?

Well, in our opinion, all the juice of rap music is just the same combination of recitative and music. Definitely, many a capella tracks will lose their color, complemented by luxurious beats of our cats, butut in terms of meaning, they a priori cannot lose. Will it someday be studied at universities as Nas poetry in the States? Perhaps, only time will show.

In recent years, people began to talk about the revival of the classic hip-hop in the West. The examples are Joey Badass, Young Old Droog and other young MCs, who work with traditional sound. Do you share expectations for the revival of interest in the classics in young generation? Does it concern the post-soviet space?

Yes, this trend can be seen. This is a natural process, because in the end, each genre has a limit due to technical aspects and, in fact, to the theme of lyrics.

Our Western comrades realized that everyone is sick of liters of Hennessy, kilograms of high-quality stuff, and asses of their girlfriends which do not fit into the frames, so you need to change the approach. Respect to the roots and tradition - that's what keeps the whole rap and hip-hop culture afloat apart from everything else.

When there is a shit everywhere, you no longer want to have fun and dance. Rap is literally a protest music.

Rough and aggressive statement of facts. And now on the tide of all this, the oldies returned to us last year: Public Enemy "Man Plans God Laughs", Sadat X

"Never Left", Apollo Brown & Ras Kass "Blasphemy", Kool Keith "Time Astonishing!", Talib Kweli "Train of Thought Lost Lyrics", and, at the worst, Dr. Dre with his album / soundtrack "Compton".

Of course, they are flirting with popular sound and slag every trend, but at the same time, they are aware that their work is will sound more coherent if there is a classical approach to production. In turn, this has created a springboard for the development of young talents, who give us material with traditional sounds, such as, Bishop Nehru, Lewis Parker, Kingpin, PRO ERA, Flatbush Zombies, suddenly appeared A-F-R-O. In the post-soviet space, the source always had, has and will have an impact. Another question is how the actor is aware of, and how far he is willing to go to make their products distinctive and interesting, using the classical genre schemes, while, naturally seasoning it with his own unique spirit of the area, its traditions and culture.

There were also those who made innovations in the classic sound - Run the Jewels. Are you interested in experiments with the classic sound? The album reflects more rigorous adherence to traditions. But maybe in the future you are planning to make some experiments with sound, aren't you?

You can continue a list innovators. There are complete psycho like Flying Lotus, Tyler the Creator, or veterans who also do not hesitate to go beyond the classic sound: DJ Krush, Doom, Madlib. These names will remain in history as pioneers, breaking the usual idea of how this music can or should sound.

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We also have enough examples. For example, in the early days of rap music in our latitudes, Bad Balance were among the first who laid emphasis on the quality of the recording, which clearly raised the bar, and the rest of the artists understood that it's not good to record tracks in primitive conditions. Then, a flirting with the imagery and themes began: shocking at the time, Mr. Maloy chanted "I will die Young" and Malchishnik engaged in "Sex without a break". Now it seems ridiculous, but at that time, these performers were destroying some taboo. Morality and moral values of the post-soviet artist were broken. He shamelessly could safely express his most radical views and positions in a new form. Further, with the advancement of technology and access to information, beatmaker realized that beat can be glued not only to stolen loops from the Western records. And they began studying software sequencers and professional equipment that has become more accessible with the development of the market. This revolution has given us such heroes of our time like Vlady, Marat and Zloy Duh. Today's "heroes" of experimental sound are KVPELV, 4EU3 or Dorn himself.

What today seems usual for us was the result of someone's experiments with the sounds of the past.

The production of the album is in the style of the "golden era hip-hop." Please keep in mind that it is still not old school, in its traditional sense. We did it so intentionally, since all the band members are great lovers of rap music of that era. In principle, you could not expect any other thing from our team and we killed two birds with one stone, both pleasing ourselves and our fans, uncompromisingly writing the music from which we get the buzz, not following the current trends. It's difficult to foresee, but it is likely that over the time there will be more recordings of live instruments, brass, bass, piano more jazzy and funk.

We like the traditional approach, and we are always open for cooperation with people who share our position. If we consider the group as a project, then sooner or later you start to flirt with the sound, and want that a wider audience would enjoy it, what will affect the final result one way or another. We do not pursue such objectives, our listeners like what we like.

Of course, it is very important to clearly separate the actor in the collective and solo. Each of the participants is absolutely free in his musical impulses and search and is free to experiment. But all that concerns Padvarotnya crew is always a collective work on those or other aspects of the preliminary, consensual agreement.

Tell us about it.

The "Recharge" is a remix of the tracks from the album "Shot from!...", Which we and our listeners believe the most interesting and valuable. Since the beginning of work on the recording of our debut album a lot of time passed, most of the tracks were recorded half a year or two years ago. The idea to freshen the material appeared spontaneously and Latinoz! and Smuff tha Quiz once again demonstrated the level and style of Vinnytsia beatmaking school.

What interesting things, do you think, are happening in Vinnytsia hip-hop, and the whole Ukranian hip-hop?

It is interesting to observe a natural selection. As time and society hit the ambitions of young guys who want to express themselves through hip-hop, breaking someone, and, on the contrary, making someone stronger. It's nice that many of our friends and acquaintances, after all this time keep in line, continue to develop and pull new people.

Respect for our fellow countrymen: Tolik "RealBeatzNoDead", MadMan Bastard, Nickee Nick - always tight beats and intelligent recitative releases just around the corner; 2SF, SoneSet, ICE - these guys make our urban brighter and more aware of what a competent piece is. Laces, Fohha, Pryan, Tok, Venya, Row Generation, Fish are the veterans of Vinnitsa breaking; Andryukha Tookie and Scream are our audiophiles / diggers. They broadcast on Sup Da Juice Radio Waves. OzeFilms and VOGO Films are very talented guys, who know how to find the right angle.

All of these names are the engine of Vinnitsa hip-hop, we value and respect their contribution to the development of culture in our city. As for the hip-hop culture in Ukraine as a whole, it certainly tookhard positions long time ago, it is developing and progressing. I am glad that people are more open, and regardless of their musical tastes and preferences, have learned to respect each other's work, give an objective assessment to give to each other and cooperate. We are confident that this is far from the limit. I would like to see more themed festivals and parties, the number of which decreased significantly in the light of recent events, yet this does not prevent enthusiasts from continuing to organize activities, for them there is a separate, enormous respect from us.

Appreciate music, support the artists, go to concerts, buy merch of domestic production. The development of culture in our hands, do not stay on the sidelines, if you really consider yourself to be a part of this legacy.

Peace for everyone!

After the album one more of your CD was released.

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I am Judgmatik Zen, the Universal Zulu Nation member and member of Padvarotnya crew. I want to add a couple of words about the hip-hop culture: "Hip hop culture in our times rarely smells like expensive gift of perfume, but it is characteristic by branded trading shoes, plates and I-phones. The future has already come. If yesterday mom and dad gave their child money for wide trousers, chewing gum, and fed heartily with home cooked yummy, but now this child has grown and takes his babies to the breakdance trainings. But what are we the kind of people that we blame society, system, education and healthcare, because they don't serve us? Hip-hop has best specialists, doctors, businessmen, photographers, journalists, programmers, the best girls and their promoters! Someone of us have jacket impregnated with lubricating oil, and the hands are not washed from the paint. It's not strange that it was not a tag on the wall, and the design of a local lounge

bar. The people of Padvarotnya community are willing to give up studying in prestigious universities to master turntablism skills, or whether some are eager to get an education, they want to be confident in the future development of ielements of hip-hop. Let's talk about the revival of culture and the ability to negotiate. Let's discuss the environment and a healthy lifestyle. We have become liberal persons and provide knowledge about hip-hop. But there are dance studios that advertise choreography called hip-hop and jazzfunk, but these dancers even have no idea about the Rock Steady Crew, Mighty Zulu Kingz and the Universal Zulu Nation. Oh, let them be left alone! Let them develop their body, sexuality. Let them call themselves Jazz Funk and let them dance to Drake.

A creative person does not recognize his hunger 10, 20, 30, 100 times until he begins to work and to be confident in his abilities".

https://vk.com/padvarotnya https://soundcloud.com/padvarotnya 025

The sound of the golden era is not a story. This is the direction of hip-hop, that will never pass away, and will find new followers in every new generation. The proof of this is our fresh selection of new albums in which lives the spirit of the golden era of hip-hop.

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Fonzse - Conscious Decisions Excellent EP from the UK. Cool meaningful lyrics with excellent beats. It sounds easy and you won't be bored with it.

Sach - Essential This veteran of West Coast hip-hop has always been faithful to the sound more popular on the Eastern side of the United States. The compilation of his tracks will plunge you into the atmosphere of "vinyl" rap mixed with the beats based on the soul and jazz samples.

K. Sparks - Seasons Theme This album is partly falls out of the described style of hip-hop, but only partly. It includes jazz-hop tracks and more modern minimalist beats. But its simplicity and variety is captivating, particularly taking into account its cool recitative.

Jungle Brown - Flight 314 It is jazz-hop as it should be. All the lovers of the genre do not pass by! Probably the name of the group refers us to the Jungle Brothers. And if the young artists are guided by such classics, they can not create a bad album!

Damu the Fudgemunk - Full Time Everything is simple. This guy knows how to make beats, which immediately become a classic. Those who listen to him, always wait for each next album of Damu.

Murs & 9th Wonder - Brighter Daze The duo of hip-hop heavyweights. This disc did not gave us any surprises, and we did not expect that. But we waited for a good hip-hop, in the tradition of Murs and 9th Wonder. And we got it.

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Torae - Entitled We think that everything is clear with this album. Did you hear Torae? So, here you will find it and nothing else. This MC does not go away from its own understanding of rap music.

Statik Selektah & KXNG Crooked - Statik KXNG Statik Selektah, according to many, has already gained the status of a classic of the genre. And it is deservedly. For many years he has released a huge amount of cool albums, and did much to popularize the specific artists. This new album includes all the "canons" and it will be liked by the followers of hiphop traditions.

listen and drown in a sea of positive emotions!

LMNO - Motherboard The first album, what LMNO made alone. The album is gorgeous. The style of MC and beatmaker is presented in all its glory, with heavy drums, jazz samples and pervasive atmosphere of overtones.

Kyo Itachi & Ruste Juxx - Meteorite And finally, a hardcore album. Some would say that it stands out from the concept of the "golden era", because it is a modern hardcore rap. But over the last decade this sound also became a classic. And beatmakers use it around the world. And in this particular case, there is something to listen to and what to take as an example.

Soulbrotha - The Golden Era Isn't Finished Yes, indeed, after such albums you will realize that the golden era is not finished and mustn't finish. Let's 028

BILLY DANZE of the legendary crew M.O.P. in collaboration with DJ SPOT represents the second part of the mixtape WE BUILD HITS. We Build Hits is label, what united young and talented artists from all over the world. Project participants are Eyeznpowa, Ronve, Reign Major, Ty Morris, Lucci Loner, Money Mark, Tona, Demorne Warren, La Boggie.

Follow the news!

http://djspot.ru https://soundcloud.com/djspot http://djspotblog.blogspot.com https://www.facebook.com/DjSpot1 http://www.datpiff.com/profile/DJ_Spot 029

Legendary DJ of the Beastie Boys and terrific MC - HURRICANE together with the DJ SPOT represents mixtape of the best and exclusive tracks of MC Hurricane - «The Eye Of The Storm». Mixtape incorporates the collaborative tracks with many stars of hip-hop: Beastie Boys, The Afros, Public Enemy, Davy DMX, Flipmode Squad, Xzibit, Big Gipp, Pharoahe Monch, Talib Kweli, Cypress Hill, Kool G Rap, Papoose. Release mixtape coming soon!

http://djspot.ru https://soundcloud.com/djspot http://djspotblog.blogspot.com https://www.facebook.com/DjSpot1 http://www.datpiff.com/profile/DJ_Spot 030

Influential Minds is dope hip-hop trio from Seattle. It consists of SP J, Sikk MC and Phyloz. They understand why makes hip-hop and remembers its traditions. They are open to collaboration and they like different genres of music, allowing them to develop their own original style. Now Influential Minds prepare joint mixtape with DJ Spot, and after this to be released their album.

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"It's all about what influences yourself as an artist. And try to take that influence and use it to identify yourself as an original".

The Internet haven't much information about your crew. Tell us, please, about your history.

Sikk: Influential Minds began around 2003 during our formulate years in high school. There was originally 5 members who began the nucleus of the crew, including Gonzo Family founder Maedali and KNOE associate "Horizon" Williams. Another member was another Ja'mes. Around this time I had also linked up with SPJ, and along with childhood comrades formed a coalition called Boss Royalty Click. After a brief split and sabbatical, we remerged around 2011 to work on our new projects and tour.

Seattle is one of the centers of American music. In hip-hop it is also influenced?

Sikk: Yes, Hip Hop has had a major impact on the music scene in not only Seattle, but Washington State as well. From the mainstream acts like Sir Mix A Lot and Macklemore, to underground acts like Common Market & Criminal Nation. I'm a huge proponent of the DIY movement and the impacts its had on our artist here. But the hip hop trend was planted here in the late 70's due to the b boy era...

Way before I was even thought of (laughs).

SP J: I think it is influenced; music is an influence itself no matter what genre it may be.

you can find it. Also with any kind of hip hop that you hear around the world. We are all different in what influences we have giving us our sound we produce.

Contemporary American hip-hop underground what is it? How does it differ from the rap scene past decades?

Sikk: On the real, I am keep it 100. Underground Hip Hop is a umbrella term to describe artist who don't fall into the commercial spectrum of modern "acceptance". We're living in a time now where the "Underground" artist is having more artistic freedom due to mixtapes, the internet & social media. It's to a point now that it's hard to differentiate between the two.

SP J: I think the underground is where you can find some of the most talented musicians. As this are people who haven't soul out and are able to make the kind of music that they wish make and they don't have someone to tell them what they need to make a song about and look a certain way. As the time changes, style of music changes and I feel that is the difference with the past decades.

What is special about the hip-hop Seattle?

Sikk: The Hip Hop here is phenomenal...it's a melting pot of the previous art forms brought by our lyrical ancestors. In the past, a lot of labels would market a rap artist by his region, sound & subject matter. It's tricky here because you have cats that sound like they're from the Bay, got bruh's that sound like they from the south, east etc. So it's very hard for execs to put us in box. Wa State hip hop, just like it's rock music, is an ALTERNATIVE to the bullshit you hear on the radio.

SP J: I think what's special about hip hop on Seattle or Washington state is that there are not one artist that are alike. If you want deep west coast banging music, you can find it. If you want poetic hip hop,

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HUGE fan of 2Pac, that brother's emotion is unmatched eve n today. The introverted personality of Kurt Cobain & Jimi Hendrix have also been influential in me because I suffered through bouts of depression earlier in my career. My music is also synonymous with my beliefs and convictions, and reggae artist have also taught me to say what you feel, no matter who disagrees.

SP J: It's all about what influences yourself as an artist. And try to take that influence and use it to identify yourself as an original.

In search of your identity, it is important for you to remain faithful to the traditions of classic hiphop?

Sikk: Man... if every emcee had to answer that question you presented, a lot of rappers would be exposed for the fuckboi's they really are. It is not only imperative, but mandatory we study our past and understand the 5 elements of Hip Hop to keep the "tradition" and not the "transition" ya feel me?

Don't get me wrong, everything changes. There's shelf life in all products, including our human essence. But the paradigm shift over the past decades has left a lot cats blind to the real reason we do this. Oh well... real recognize real so I'm straight... on Boss Royal Renegades SP J: I don't feel like I need to be faithful to anything but myself and my crew and make the music that I can relate to and if others can too, then it's dope.

How do you search own style?

Sikk: Migo, my style consist of the various artist who touched my spirit throughout my life. I'm a

What experiments you consider important to the development of your creativity?

Sikk: Normally rappers don't recommend education, but I truly believe taking studies in language, history and various schools of thought will contribute to your development as an artist.

Next, ALL EMCEES should freestyle & cipher! In 2016, It's a lost art and I think this has contributed to the decline of lyrical content in the genre. Anyone can write, shit Dr Suess wrote "Cat in the Hat" and that lame never got in the booth. So I'm challenging these new and "veteran" cats to test they are mental health to the maximum. These are some of my methods of madness.

SP J: A lot of freestyles are important to beats to get certain subject matter I also feel also experimenting with different sounds.

Cooperation with DJ Spot lead to release mixtape. But perhaps it is not limited that. Tell us, please, about collaborate work and creative ideas that you united.

Sikk: First off, much love to DJ Spot for helping us in our endeavors to bring our artform into your community. The collaborating has led to wonderful alliance whichever I'm sure will be long lasting.

Beside the brother Spot, will have also linked up with a variety of local and national artist to bring entertaining truth to the masses. We are also looking into "Young Businessmen" or "YBM", a nonprofit organization helping young men & women find work and follow their goals.

SP J: Yes the mixtape with DJ Spot is a great collaboration! That's the homie! SP J has been working with another rapper from SPb "Krabito" who is rapper in a band called "3 bullets" also SP J is working closely with a singer from Nigeria who is up and coming her name is Michie.

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Hip Hop permeated contemporary culture United States. MCs live not only in major metropolitan areas, but also in small towns. How the specificity of "one-storey America" affects the creativity of MCs? How it changing themes of their tracks?

Sikk: The "American Dream" as some would like to call it, is a illusion of Babylonian captivity & the ways of the elite. The American story contrast through every artist, sound I can't speak for everybody. But for me, I feel your everyday experiences is crucial in the themes of an artist songs. From politics, war, relationships and spiritual quests, our story is compatible with the variety of all humankind SP J: I think tracks are made based on several things: what influence people; their environment and what else they see others doing. To stay true to yourself search for what kind of music you wish to make and make sure it's true to you and represents you.

The Internet epic changed format of musical releases. Many young MCs and beatmakers release individual tracks and do not work on full-length album. Do you think that large formats are gradually receding into the past, or they are still an indicator of the development of the artist?

Sikk: Oh yea! The internet changed the game son! It opened the floodgates so now a lot of artist can be heard through the social media platform. I do agree with longer format projects taking a backseat to extended plays. But in a world when the attention span in getting shorter, this has its purposes and can be seen as a good thing.

SP J: I feel that a full length album is still dope to do; but I still think it is better to be consistent with shorter albums. Mixtapes are a great developmental process for artists.

Do you plan to release an album?

Sikk: Influential Minds will have an album out this year... A long time coming. That's not the album title (laughs) I'm just stating it's been in the works for awhile. We each plan to release subsequent solo projects periodically and continue to tour.

SP J: Yes we have a self titled album done right now waiting to be released and are currently working on second IM album should be out in summer of 2016.

Thanks to DJ Spot for organizing interview http://djspotblog.blogspot.ru

https://www.facebook.com/Influentialminds https://www.reverbnation.com/influentialminds 034

Price of Rhythm is a crew whom known to our readers. We published an interview with them in a recent issue. But Price of Rhythm participants are not standing still. Now they end the work on their album. Given the dope tracks and live performances of this band, the album should appeal to many fans of hip-hop!

All of us used to hearing classic hip-hop from Price of Rhythm. But according to the band - album will be diverse and will connect both classic and contemporary sound of hip-hop. At the same time the integrity of the album will not be lost, assured us members of the group.

All the tracks of the album, but they will be exactly ten, produced by beatmaker Angelo Porter. His style is basis of single concept sounding of Price of Rhythm album.

The album name of the band is not yet called, but MCs told us that the album as a whole, and in particular its lyrical component, became more serious. And thanks to that

everyone can find in album something for themselves, and to reflect on the heard.

In the time of preparations for release, Price of Rhythm does not forget about the live shows. Already now starts a tour of Ukraine, named #HUBBLE. This name has connotations, referring us to the telescope "Hubble". How is it associate with hip-hop? The telescope allows us to consider the depths of space, which we previously did not know, and the #HUBBLE tour is designed to show Ukrainian hip-hop to the masses. Price of Rhythm, Chapter 94 and DennŃ– Delta go in the tour. A partner of the concerts is recording studio Union Records in the face of Max Mato. The tour will start with the cities of western and central Ukraine, but plans to go much further, and not be limited only by Ukraine. So everyone who wants to see in his home town of those talented MCs - write them and organize concerts!

http://vk.com/hubbl3ua http://vk.com/price_of_rhythm https://soundcloud.com/price-of-da-rhythm 035

From time to time there are events that can definitely be called turning points. Following these events, the story changes its course, and its participants are beginning to see the future differently. The history of hiphop is no exception. But what events can be considered turning points for it?

There is no consensus, even though the subject is of interest to any member of the hip-hop culture. We offer a look at the most important events of the first period of its history - from the birth of hip-hop to the end of the 80s. WE deliberately do not include in this list the first party, organized by Kool Herc, because with this event started the development of hip-hop. But the direction of the development of this culture depended on completely different events.

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Zulu Nation What would happen if Africa Bambaataa was not interested in Afrocentrism and has not been toAfrica? Probably, Zulu Nation would not exist, and there would be no whole ideological formation in hip-hop culture. Of course, hip-hop would be formed anyway. And most likely, a "conscious" direction would appear as well. But it could be completely different. Various black organizations throughout the 20th century were developing their quasi-religious theories, or just trying to revive the black culture in its centuries-old continuity. But it did not reflect much on the musical culture. You can find traces of these theories in jazz and funk, but nowhere they led to the creation of some organizations or "ideological direction". Hip-Hop in this regard revealed significantly more opportunities, thanks to the variety of creative forms, and thanks to the important role of MCing. Word is the best means of spreading

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ideas. But it was Africa Bambaataa, creating Zulu Nation, who started the specific direction of the hiphop philosophy. It affected the Native Tongues and politicized rap of Public Enemy.

Scratch The emergence of scratching technology changed DJing and made hip-hop DJs main innovators in this field of arts. If Grand Wizard Theodor didn't invent scratch, there would be no virtuoso turntablism battles, and no phenomenon of scrtatching that made turntables a musical instrument and not just a means to mix tracks in a real time.

"Planet Rock"

"The Message"

Africa Bambaataa was not the only creator of electro-funk. Moreover, in the development of the sound of this style much more important role played the producers like Egyptian Lover, Arthur Baker and John Robie. But with this track Bama gave a powerful impetus to the development of this style.

Although the same John Robie says that the musical component of "Planet Rock" was created by him and Bambaataa performed only as a DJ there, historically we all know this track as Bama's track. What was in reality during its creation will remain a mystery for us. But the significance of this composition for the development of not only hip-hop music, but also of breaking cannot be overemphasized. Without this track the development of hip-hop would go in a different direction, there would be no positive and dance atmosphere of the 80s hip-hop, which gives us pleasure and cheers us up.

Another track, without which the rap would be completely different. And if "Planet Rock" had impact on the musical side of 80s hip-hop, stimulating its role of dance music, the "The Message" stimulated its content side. The fact is that Grandmaster Flash and the Furious Five did not want to record it, believing that nobody cares about the "social topic". But their manager Sylvia Robinson insisted on recording. All lovers of conscious rap must thank her for that. And then, who knows, how many years it would take to put aside its emergence and development, if not the track that gave rise to an avalanche of imitators.

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Movie

after this single.

Such movies about hip-hop, as the documentary "Style Wars", and artistic "Wild Style" and "Beat Street" made hip-hop a world heritage. Without them, this culture for a long time would not have gone outside the United States.

Kool Moe Dee vs Busy Bee

Sylvia Robinson and Sugarhill Records Movies are good. But from the beginning the basis of hip-hop was music. And music needs labels, which release the plates. Sit was Sylvia Robinson who released the famous Sugarhill Gang hit "Rappers Delight". And if the march of hip-hop to the world began after the above-mentioned films, the procession in the collections of music lovers started 039

This battle changed the development of rap music.

After all, in fact Kool Moe Dee and Busy Bee represent two different approaches to MCing. Busy Bee rhymed for people's fun and entertainment, maintaining good mood of party visitors. Kool Moe Dee wrote the stories, from which grew the rap of the 90s with long stories. Sooner or later, a people's demand would give birth to this rap, especially because that Kool Moe Dee was not the only one of its pioneers. But that victory of Kool Moe Dee in this legendary battle accelerated the change of volte-face in the mcing development.

Run DMC

Public Enemy

Talking about this team, it is difficult to single out any particular event. Here you can talk about their new hard sound for those times, their simple appearance, which met the street demands, about their first two albums, which lifted Run DMC to the top, and the beginning of commercial use of rap in advertising, after the Run DMC's track "My Adidas".

In general, we can talk about many events in the history of the group, but it's better to be short: Run DMC turned the direction of the development of rap music, deployed it from the carnival and dance to the reflection of life. At the same time, they did not concentrate on the subjects of social or criminal themes or African American culture. Their tracks were a link between the past of hip-hop and its future, and united different representatives of this culture.

The politics should have broken into the music that reflects the interests of poor people in a country where racial issues were at the center of history for several centuries. But if before the hip-hop community mentioned casually politics, or focused on educating young people through the legacy of the past decades - for example, in the parks during parties you could hear the excerpts of speeches of Malcolm X or Martin Luther King, Public Enemy began recording politicized albums. And in the tracks they did not restrict themselves. Anger and protest were not only contained in each phrase of this crew, but also broke out from their hard and aggressive music. At the end of the 80s it made a corresponding impression. People heard a voice that reflected their concerns and understood that rap became aggressive as life itself was.

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Gangsta rap Schoolly D was the first MC, who can be considered a gangsta rapper. Not far behind him are Ice-T, and the Boogie Down Productions who were far from conscious rap, talking a lot about the crime.

However, the glory of the pioneers of the genre got N.W.A. In any case, they with their anthem "Straight Outta Compton" made a rap about hoods a trend of the next decade. Gangs, illegal business, money and power in the streets - all this attracted the audience like gangster movies of yesteryear. All this was not only in cinema but also in tracks. And no matter how lamented the degradation of hip-hop, which gave rise to gangsta rap, there was also another side. Firstly, such a thing was inevitable, as it reflected the reality of the ghetto. Secondly, it was a safe bet from the point of view of the industry, which satisfies the human thirst for bread and circuses. And, thirdly, gangsta rap with all its negative things brought in 041

hip-hop lots of positive stuff- in particular in terms of the development mcing and beatmaking, the representatives of this genre are hardly compared to anyone, both among their predecessors and successors.

1980 was rich in events beyond to those described above. In the development of breaking, graffiti, their acceptance by society, and thanks to the role of other MCs, except for those mentioned in this article, which also had a tremendous influence on hip-hop.

Take at least the same Kurtis Blow. But these events, what we chose in this article, are seen today as a reason of changes, or significantly accelerate the development of hip-hop in the direction in which it has been going on for the past 40 years.

Zulu King Lastman is man with "golden arms". His jewelries are not only beautiful, but include ideas and emotions of many cultures, what influenced this man. Today Zulu King Lastman is one of the most famous craftsmen in Universal Zulu Nation. Also he doing many important job in education, human rights and charity.

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Please tell us about yourself. What do you do?

Peace! My name is Zulu King Lastman, I am a 40 year old artist/vocalist. I make things with my voice & my hands from graphics to paintings to murals to clothing to jewelry to tattoos to music whatever way the Creator chooses to express itself through me I am honored to be its medium.

How long you are member of the Universal Zulu Nation?

How did you get into this organization? What chapter you are represent?

I have been a member of the UZN since 1998. I became a Zulu 18 years ago when I was asked to make the merchandise for the UZN Los Angeles. I am originally from the Zulu Nation Los Angeles Headquarters. I founded a new Zulu chapter in Southern California in 2009 called the Calafia Zuluz.

I am currently the SouthWest Regional Director of the Universal Zulu Nation so I don't represent any one chapter, I instead am the representive of all of the UZN chapters in the 9 Southern Western states in the Continental U.S. & Hawaii.

You are one of the few people who are professionally engaged in manufacturing various kinds of paraphernalia for the Universal Zulu Nation. Tell us how it began? How did you decide to devote themselves to this business?

I am a Rastafarian or what we call a "Rastaman". A Rastaman is a craftsman so as a Rasta. I was making medallions, pins, paintings, T shirts with Rasta images on them of Haile Selassie, Marcus Garvey, Lions, Africas etc. I grew up rapping & breakdancing doing graffiti & painting denim jackets since the 80's. I was known throughout the

L.A. Hip Hop scene & would sell my merchandise at events & perform at local shows. In 1998 the Los Angeles Zulu leader approached me at a venue & asked me to make the medallions, T shirts & various other merchandise for Zulu in Los Angeles. After that I just kept doing what I do & eventually Zulus began rocking my medallions all over the World.

Can you name yourself a craftsman of Zulu Nation, or you would give a different definition of the profession?

A craftsman haha funny that is exactly how I described myself in answer to the previous question. Yes I am a Craftsman but in Zulu I am more than that. In the Universal Zulu Nation I am a Leader & a Zulu King. A Zulu King is one who shows the Light of Love Truth Peace Freedom & Justice to all who come to us for guidance. I am also the Regional Director for the UZN in the Southwest so I have a lot of responsibilities taking care of all of the chapters in my region.

Does people need get official permission to make products with the symbolism of Zulu Nation? What person who wants to make the attributes of Zulu Nation need to start this work? He is sure to be the official representative of the Universal Zulu Nation?

Yes in order to make merchandise for the Universal Zulu Nation officially you must be a registered member in good standing & you must have a Zulu Nation Merchant Identification & you must give a percentage of the profits of your sales back to the Universal Zulu Nation. Your merchandise must also be approved by the Universal Zulu Nation Arts Department & Council.

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I know that if you make different things with the logo of Zulu Nation and sell them, you should pay a percentage of the profits. Is it really? And if you make clothes with the logo and medallions of Zulu Nation for their own consumption, it is not necessary to pay anything?

Yes if you make items to sell with the Zulu Nation logos it must be approved as I explained before & you must give back a percentage of your sales. As you stated if you are just making something for your chapter not for sale it is not necessary to pay anything as you said.

Please tell us about your products. Where people can to see the range of your products? Which material do you prefer to use? Are you made everything myself or do you have assistants? Do you have recourse to the help of third parties for the manufacture of metal and do everything on their own equipment?

You can see my things on Facebook in my photos there is an album called "MedalLions 4 Purchase" & another album called "Graffiti Style Denims for Purchase". You can also find me on Instagram @thereallastman & if you type in the hashtag #lastmandidthat you will find many of my creations.

I prefer to use natural materials cotton wood leather & denim although sometimes I use plastics & other man made materials as well. Whatever gets the job done best & correctly.

I make everything by hand & myself I don't have any assistance other than the Most High.

Are you manufactures products under the order? Tell us about the most unusual order that you have to perform.

I do custom work & by order yes. The most unusual orders I've done were a very small medallion for a toddler & a very big medallion, I would say huge even for an actor in a film about the 90's era of Hip Hop.

I know you're familiar with Clarence Lumford aka Godfather Seville. He as well as you is engaged in manufacturing a variety of products for the Universal Zulu Nation. Have you collaboration projects?

Yes. Godfather Seville is a good friend of mine although we have never collaborated on a project.

How many people like as you and Clarence Lumford in Zulu Nation? Tell us about the other artisans.

I only know of a few others one or two here & there & most of them have retired or stopped making merchandise.

Recently my good brother Pop Master Fabel Pabon started making Zulu vests & patches again like he used to back in the days.

People who are engaged in manufacturing paraphernalia of Zulu Nation, have a special status in this organization?

No, in the Universal Zulu Nation any special status must be earned through hard work & dedication to Zulu & your community over time. Simply making merchandise does not earn you any special status in Zulu.

Tell us about your projects and work, in addition to the issue of attribution.

I work very closely with the Calafia Zuluz the chapter I founded in 2009. We are servants of the people. We help the Children in the local Hospitals, we raise funds & supplies for kids returning to school, we feed & bring warm clothing to the homeless & clean up the beaches & parks in our communities. We educate the youths & set up learning programs for them from everything from bboying to dj'ing & graffiti workshops to writing & recording & even urban farming. We are involved with the local sports programs for the kids. We work with local activists to defend citizens rights & fight government wrongs. As well as we throw events & jams for fun for the young & old.

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How the hip-hop culture influences your work? Are you limited in creating ideas is only the history of Universal Zulu Nation, or you also influenced by great hiphoppers, who are not representatives of the Zulu Nation?

I have been a part of the Hip Hop culture since 1984 breakdancing & doing graffiti so I am heavily influenced by Hip Hop culture. I am Hip Hop. I have no limitations other than myself I am as free as I choose to be. I am influenced by a lot of people who are not Zulu. As a lyricist one of my greatest influences is Rakim Allah. Although my influences are not limited to Hip Hop I am influenced by a wide variety of people music & cultures.

How do you select images for your products? What criteria are guided?

I have never for as long as I remember had a shortage of images or visions I my head to draw, make or manufacture.

I'm always trying something new I think of.

You have a series of medallions with portraits of famous representatives of hip-hop culture. Who was the first prompted you to do the medallions with portraits?

I began making medallions with images of RASTAFARI Emperor Haile Selassie I in 1995 or 1996 & then Marcus Garvey, Bob Marley the list goes on.

What portraits are you plan to do on the medallions in the future?

Whoever impresses me & I think others will appreciate I'll make. A lot of times someone will request a person on a medallion that I've never even thought to do & then I'll make it.

most of them understand that it is not just a decoration, but an element of the message of the Zulu Nation and hip-hop culture. But perhaps there are those who wear them just for the sake of image?

I agree that most people who wear it realize it as a symbol of the culture but sometimes someone might get it & wants to wear it to fit in or look like he is Zulu or Hip Hop when he's just faking the funk. But maybe through this he will learn the right way & become a part of the culture himself when he learns? Who knows?

Have you a situation when a man wearing a lot of different attributes, but in conversation it turns out that he is not really interested in the culture, but only consumes fashionable product?

Yes I have seen kids these days who want to dress & wear clothes & medallions & hairstyles to look like the 90's but they don't know what it means. It's very funny. Sometimes I see this in other countries too, where they try to copy American Hip Hop style but do it wrong because they don't know & make a fool of themselves.

And what you can say for representatives of hip-hop about their image?

If you are going to have an image make sure that you know what you are wearing & representing & that it is in alignment with who you are. Also make sure you know the meaning & symbology behind something before you put it on.

Interviewed by Shooher Show & Nelson https://www.facebook.com/shooher.show.7 https://www.facebook.com/nelson.slovo

How perceive your products people who buy it? I think

https://facebook.com/thereallastman http://instagram.com/thereallastman 045

The experiment in hip-hop always has been considered as a value. It was at the heart of the hip-hop since the early days of its life. It was the driving force behind its development. It was a means to win the competition with other MCs. Often MCs and beatmakers became the "stars", because their experiments attracted the attention of the audience. So, we present to you a dozen of hip-hop experimentalists, without whom the music would be boring and monotonous.

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Kool Keith He always was "out of this world".

Kool Keith under various pseudonyms during three decades made a huge number (over a hundred!) of albums.

It made him not only one of the most productive MCs, but also a great original. His beats are often surprising with their peculiar sound, odd samples and unusual arrangements. Add to this the sometimes quite absurd images from mass culture that Kool Keith turned to themes and plots of his lyrics. And do not forget about one of the most original projects of the 90s - Dr. Octagon.

DJ Shadow He brought sampling to its logical limit. He made a sample not only a soul of a beat, but its flesh and blood.

The result was completely sampled album "Endtroducing....." and many original experiments with sound. Many hiphoppers, fans of trip-hop and electronic music thank DJ Shadow for that.

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Aesop Rock He began rapping in the early 90, when rap was quite traditional, street, and flourish in their gangster incarnation.

Aesop Rock didn't act as a gangster, but never was keeper of traditions of the 80's. He had his own vision of hip-hop culture. And it was due to his constant search, in lyrics and music. The discography of Aesop Rock includes many interesting albums, but probably the most experimental album is "Hokey Fright", what was created together with the folk singer Kimya Dawson.

Blue Sky Black Death The development of atmospheric hip-hop is linked with them. Not electronic music with elements of hip-hop and not hip-hop with some patches of synthetic electronic sounds, but namely the atmospheric "space" hip-hop music.

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Flying Lotus He is often called the father of glitch-hop. For all that, that the glitch as a style of electronic music is far from hip-hop. But in the hands of this beatmaker it was really joined with hip-hop in a wonderful mix. And not only the listeners, but also other musicians began to experiment in this direction after releases of Flying Lotus.

Kanye West "He changed hip-hop". The phrase most often heard in relation to Kanye. Indeed, he changed the mainstream. He expanded the scope of what is attributed to hip-hop, created its new image and new trends.

But often Kanye used old well-known experiments, but developed them in his own way. But it is valueable - the author's view on the things.

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Cannibal Ox Why did they become legends? Probably, because of the albumsworlds, alien worlds.

They create a conceptual hip-hop, where you can find the traditions of the genre, but always in a non-standard interpretations. And without Cannibal Ox we cannot talk about the hiphop experiments. This crew shows that it's not necessary to rush into extremes to create experimental music. It's often enough to go an inch away from the standards, and you have already done something unusual.

DJ Spooky Undeservedly littleknown representative of hip-hop. Perhaps because he went too far from the traditions of this style. DJ Spooky has worked with the most severe noise and styles of electronic music – from ambient to industrial and noise music. And he created the illbient style, where he mixed those styles with hiphop. This is a very specific music, but an interesting one.

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J Dilla His talent of beatmaker includes not only the simplicity and beauty of making music, but also a special approach to sampling. J Dilla could build a memorable beat around a small sample, where everything was in its place, and there was nothing superfluous. As a result, the bit sounded just naturally and was not overloaded with unnecessary "chips".

DJ Screw This dude at the dawn of the 90 just slowed down the music, and created a screwed & chopped style.

For a long time it remained a local phenomenon of Houston.

But today, this specific feature is the basis of cloud rap. And all modern music tends to be stretched to impressively minimalist rhythms and atmospheric background.

For this you need to thank DJ Screw.

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N.E.R.D. Rap and rock were combined before this crew.

But Farrell with friends managed to create a mix of this genres which became its popular between listeners of 2000s, added pop music and removed the "heavy" component of the rap-rock. So they became stars.

Michael Franti & Spearhead The group, which few remember and few know. However, in the late '80s, they began to mix hip-hop, jazz, reggae, funk, rock and many other music styles. You understand that the result could not be simple with so many influences. And it will definitely affect your musical horizons!

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Styles Studio is one of the projects of talented team, whose members are interested in music, video filming and modern Internet technologies. And hip-hop is not the last thing in the list of their interests. So we decided to interview Roman Yurchenko, one of the creators of these projects.

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You have created the Styles Shop, which specializes in selling of streetwear of European and American brands. Then there was created the blog about the clothes, and some time later Styles Studio. Tell us about these business projects.

In fact, it is difficult to call all these directions as the business projects; it is rather a hobby which thanks to the team game has reached a level of demand. Of course, it brings a certain income, but the expenditures, like in many others, exceed all revenues.

Turning to the history, it all was started with interest in rap.

Writing of texts, recording at home, self-mixing and so on.

It was the stage, which showed that no one needs my songs at all, except my relatives, of course. After what I realized that nobody will help me to become a musician, so maybe I can help others, why not?) I dreamed about my own equipment and opportunities for helping young talented performers, and my dreams led me to Styles Studio. But at that moment it was just an aim at the horizon.

Later, being a student, I wanted to earn, that’s why I began to sell the goods through the Internet. It wasn't complicated, I just published photos taken from foreign websites in "Vkontakte" and on ad sites, and looked for the clients in Ukraine. If someone was interested in my offer, I delivered him the needed product from other country, got a small commission which was my profit. This time, perhaps, was defining in my life. I realized that I want to build my business and gather around me the same interested guys. Fate brought me with my wife Ludmila and my friends Sergei Voychehovski, Vladimir Zakharchuk and Artem Zabiyan with who we could work together to achieve a common goal. These people became the center of our cause and strong force for development.

Today we are not just a store; we are a young Polish company Styles Group sp. z o.o., with offices in Poland and Ukraine. We accompany polish businessmen in Ukrainian and Russian market, and Ukrainian and Russian businessmen on the territory of Poland. At the same time we work as online store Styles.ua, and audio/video studio with its own brand StylesÂŽ.

I don't want to go into a long list of all historical facts, more about us you can find on our website. To complete the answer I want to wish all: do not stop dreaming, continue to work on it, and you will succeed for sure.

If you want to start making money on your business, you must achieve demand. You have to show to all around you that in spite of everything you continue the work you have started, always improve your skills and make small steps towards your goal every day.

The beats that you are creating have a modern sound, but are quite different in style. Is the sound of old school not very interesting for you or beats in this style not very popular today from the consumer's point of view?

Beats in our team are making by very talented guy Artem Zabiyan, and I act as "the control ears", so to speak.

Together we are trying to find interesting solutions and create music with the Styles Studio's name.

We are trying to follow the muse and don't adhere to certain frameworks or standards. It comes from the soul. To tell the truth, in this abundance of styles and subgenres we often don't understand what has turned out, we just do and enjoy it.

Judge for yourself, the popularity of a particular style is very shaky phenomenon now, because today you are listening songs of one style of music, tomorrow you will maybe like another one, and no one knows what he will like the day after tomorrow. In pursuit of "piece of cake" it is important to create not only the popular music, but individual in the same time. Find a balance between all of it. People buy the music beats in the certain beatmaker not because he copies songs in someone for example from New York. They come to him because only he can make the music they like.

Many wonder how to turn passion into a way to make money, and don't lose. What did you learn from your experiences?

My experience has shown, that more nesting entails longer "burning". And in the end there will remain only a small part of the nested money. This fact has taught me don't invest a lot if I'm not sure of the results and analyze all actions, and gives me confidence in making decisions.

It is important to understand that every cent, that you have lost, is not just a waste of money. You buy the experience, that's why you have to pay for it. In my case, I was spending a lot. My relatives gave me - I spent, took on debt - spent, earned - spent, but it all gave the course on the way to my dream.

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everything is progressing thanks the Internet, and nowadays there are no borders any more.

We have noticed that the most of beatmakers, as well as our and foreign, distributes their services through YouTube channels now. We decided to go that way too.

It's not surprising, we all like to watch and listen to something new on YouTube. Using the right approach by developing our channel we are getting a regular audience of listeners. People learn about our new beats on YouTube, then navigate to the web-site of our studio, and there is always a chance that someone of them buy a beat or order other our service.

So only a dream to do something special helps us to move on. As an example can be one of our recent work "Styles Beats - iLuli", which blew the Ukrainian Internet. But it is difficult to attribute this track to the hip-hop, it is rather a motivational music. However, it is our own, native, it's something that is close in spirit, and people appreciate it.

In terms of promotion of beats, is your goal to find your own style or to develop in different directions?

Rather, we plan to develop in different directions. It's a good experience and constant diversity of work, so there will be no stupor from the uniformity of the process.

It is worth mentioning that I like marketing, I like everything that is connected with the Internet advertising, so I try to use my skills in work at most. It helps a lot in promoting of our services. Besides, I am glad that there is a clear allocation in our team: everyone can advise each other to correct mistakes in his work, but at that time each has its task.

What is the modern market of beats? What are the trends of its development?

We don't monitor the market very much. We just don't have enough time for deep analysis of it. However,

You are targeting the Western listener, and the western MC who are buying beats. Why is such a choice, since most of our beatmakers are still closed on the post-Soviet space?

We just compared the audience. Of course, our people need beats too, but if assess adequately, almost all of them are looking for free versions online. At the same time the Western audience buys beats and for them the fact of paying for work is the norm.

Even talking about sharing, our people download free stuff without giving likes and sharing, but for Americans it is a common thing: download, enjoy - put like and share. In this case, the author received at least some return for his work.

It seems to me that today many are trying to go beyond the former Soviet Union, because everything depreciates inside it. But we'll see what happens; our people always can see our work, in spite of our "western" views.

What is special about "Western vector"? How do you evaluate the competition, which is higher there because of more suggestions?

We sign and describe our beats in English, it helps us to enter almost every country, due to the international status of English. Therefore, we don't worry about the competition much, it's everywhere, but in any way it doesn't interfere us. The fact is that competition in the area of creating music is much less than in the area of selling clothes. However every store has its regular customers and profits, so all will have enough space.

There is another side... We aren't native speakers, we aren't even "good speaking" in English, therefore we commit many mistakes. For example, in one of the videos we jokingly, in the context of the other words mentioned the word "n...ga", it was something like a fleeting vocabulary burst. But nevertheless there was found a guy who heard it and was very insulted. He wrote that we offended all African Americans and he are going to unsubscribe on our channel. Of course, we wrote him that it was just a joke, we are not racists, etc., but the contact was lost. Thats why the western vector, perhaps, is different for us: we learn how to work in it "blindly" doing our mistakes, making own experience.

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If beats can be distributed in the Internet, studio services are limited by the city in which it is located.

Your studio is in a small town. How much is it demanded? Does the size of this town limit your development potential? Or was the studio created for working on beats in the first place?

The studio isn't demanded because of geographic location. But it is not just because of the fact of it placement in a small town, it's also a result of reduced interest in the professional playing on a variety of instruments on this region nowadays. Of course, I don't mean that people stopped playing or singing, however they aren't willing to spend money on mixing or mastering for their songs. Perhaps the reason for all this is the situation in our country, I can't say for sure. But after we realized that inside the town we wouldn't get enough orders for the normal income inflow, we chose the direction of the remote work, by coming to the Internet in the country and abroad. We offer services of remote mixing and music correction, writing beats and creating arrangements, making commercials and composing music for them, as well as many other services. Being a subsection of Polish firm Styles Group sp. z o.o. our studio provides services in Poland, Ukraine and other countries. Summarizing, we can say that in our case the location of the studio equipment is not particularly important, only team working for the common good of the project is really significant.

Eventually we moved offline studio from Truskavets, with a population of about 30 thousand people in Kiev, which can rightly be considered not only the capital, but also a center of opportunity for development. Now we are working there, so if anyone will be there, you are welcome.

Is the beats promotion based on making the instrumental releases today? Or is it already in the past, and far more is important the search for quality advertising and work on tracks of different MCs who lead their "fan base" to beatmaker?

Neither release, nor publication of new instrumentals on YouTube does not bring us a large coverage. Paid advertising is not implemented yet, so we are looking for other opportunities right now.

In our case, the most successful way to move was the creation of video works to our music. The first successful work, which I mentioned above, is "Styles Beats - iLuli" (in video format, it has the name "My Awesome Ukraine - #iLuli"). It gave us more than 200 thousand views on YouTube for the first two weeks.

This, in turn, significantly increased the number of subscribers and Styles Studio has got fame to the country and abroad.

After posting this video many TV channels, print media and a variety of stakeholders in the partnership of individuals and companies began to communicate with us. One of the most important dating can be called an acquaintance with Igor Tikhanovski from studio MinskFilm.by. In addition, thanks to this video we have understood how Ukrainians and Belarusians are congenial, thank you for your support, the brothers!

Long Live Belarus!

Also our video work was broadcast on one of the largest in Ukraine TV channels 1+1, and some others. Up to now, if you enter in the social media hashtag #iLuli you see how many reposts are made every day even later since the publication time.

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At what are you working now, and what your projects will we hear in the near future?

Most of my time covers the development of our Polish company Styles Group sp. z o.o. I would like to grow out of it something worthwhile that would allow our team to enjoy the work and at the same time to earn enough. So I'm tightly engaging with Internet projects of the company. If you are interested in it, come take a look: styles-group.pl.

Sergey is looking for new customers and negotiations in Poland. Vova is working in the field of web and Artem develops Styles Studio.

In the next few months we plan to release an album of songs in #iLuli style. People like such music, so we will work on it. We are going to develop our project, the

YouTube channel and fill the portfolio with new works.

By the way, we are looking for talented people to our international team, so if you do audio/video production, or are a web designer, programmer or internet marketer, write us on mail studio@styles.ua, tell us about your opportunities, and maybe in the future we will work together.

P.S. Meanwhile, a video work My Awesome Ukraine #iLuli goes to the international show, representing Ukraine as a country that wants to live in peace and stop this pointless and protracted war.

Thank you friends!

Yours faithfully, Styles Group sp. z o.o. team

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