SEPTEMBER 5, 2024
FEATURED SHOW AREAS
Exhibitor Hall
Meet great vendors with unique services to help your business grow.
Workshops
30 minute sessions led by Industry Experts in various fields.
Keynote Theatre
Learn from iconic Business Leaders on The Main Stage.
Speed Networking
Meet 1-on-1 with other Businesses in these quick & efficient mini 2-minute networking sessions. (Gold, Platinum, VIP & Elite Badges)
OUR SPONSORS
Industry Meet-Ups
Meet & Network with Business Professionals in your Industry or other Industries of interest.
Happy Hour
Join us from 4-5 PM to wind down the day in a relaxed, fun networking atmosphere. Perfect for fostering new connections made during SBE. (Gold, Platinum, VIP & Elite Badges)
Business Card Exchange
Market yourself & your business to other SBE attendees by displaying your business card.
Photo Opps
Capture memorable moments at our designated Photo Opp Backdrops and share them on social media tagging #smallbusinessexpo
2025 TOUR
10:30AM - 11:00AM
TODAY’S AGENDA
W Super Power Your Biz with a Tech Apprentice
Navonna Morrison, Openclassrooms INC Workshop Room 1
OpenClassrooms will offset the salary costs for you to obtain a tech apprentice in your business! They’ll even provide the free online training for your new hire to help level up your workflow, lighten your load, and empower your team. Unlock this growth opportunity and propel your business forward.
W Crucial Tax Tips for Entrepreneurs Starting and Operating a Business
Christine Footit, Internal Revenue Service
Tired of being a backseat driver with your small business taxes? It’s time to take the wheel! Join us to revolutionize your tax handling with expert strategies and insider tips. Navigate tax challenges with confidence and steer your business toward a profitable, tax-trouble-free future!
W Score Big with Corporate Sponsorships
Linda Hollander, Sponsor Concierge
Need rapid growth and success now? Then you need corporate sponsors! Let Linda Hollander, CEO of Sponsor Concierge and the leading expert on corporate sponsorships according to Entrepreneur Magazine, take you on a fun and informative journey toward securing sponsorship support.
W Networking to Net Worth: Maximizing LinkedIn for Business Growth
Patty Ross, Golden State Marketing
80% of leads from social media come via LinkedIn, a key B2B platform. It’s frequented by senior-level decision-makers and thought leaders. Enhance your LinkedIn strategy to attract top executives, stay updated on industry trends, and utilize features like Groups and Newsletters.
W The Marketing MenschWhat’s in Your Marketing Toolbox?
Darren Elliott, Unet Design
Join Darren Elliott, “The Marketing Mensch,” for an essential workshop on defining your target audience. Discover how to build a strong brand and craft effective marketing strategies with Darren’s straightforward checklist. Save time, money, and energy while making your business a success in an engaging and enjoyable format. Don’t miss this chance to elevate your business!
11:00AM - 11:20AM
11:00AM - 11:45AM
S Speed Networking Session
VIP & Elite Badge Holders
11:15AM - 11:45AM
W Does Your Advertising Work?
Panel hosted by Spectrum News 1
Raul Barragan, Spectrum Reach
Don’t throw your advertising budget away on ads that get ignored! Spectrum News 1 and these panelists will share their campaigns, what worked, what didn’t, and answer your questions.
W Choose A Corporate Structure That Works for You
Lucius C. Davis III, Franchise Tax Board
You can’t raise money and handle taxes efficiently without the proper business structure. Here, you’ll learn about the differences between sole proprietorships, partnerships, corporations, and limited liability companies to ensure your business is situated for financial and legal success.
W Leading People, Teams, and Yourself in Today’s Landscape
Adam Mendler, Thirty Minute Mentors
How can you become your best self and best lead and motivate others? Through this session, attendees will learn how to apply their distinguishing leadership superpower to most effectively lead their own lives and lead others.
Room 2
11:15AM - 11:45AM
W Is Your Organization “Conversation Ready”?
Brian Glibkowski, PhD, Answer Intelligence (AQ)™
Karen Gilhooly, Answer Intelligence (AQ)™
Effective conversations drive business success. The AQ Framework categorizes answers into six types, enabling precise communication. AQ skills improve internal and external interactions, driving success in today’s dynamic market.
W Boost your eComm Store with Faster, Locally Produced Products
Krista Minekime, Gelato
Learn how print-on-demand can help you scale your ecommerce business by simplifying operations, reducing costs, and using local production to deliver fast, high quality and sustainable products. Join us for insights, free swag, and great discussions!
W How to Save 10-40% Without Lifting a Finger... and it’s FREE!
3
Aubrey Jacobs, CHAMPS Group Purchasing
Learn about the savings potential under CHAMPS Group Purchasing! It’s FREE and there is no obligation if value and savings aren’t provided. We become an extension of your purchasing department to help your organization SAVE MONEY!
11:20AM - 11:40AM
M Social Media, Marketing, Advertising, PR Industry Meet-Up
Workshop Room 4
Workshop Room 6
4
11:40AM - 12:00PM
M Web Services, Apps, IT, Software, Technology Industry Meet-Up
12:00PM - 12:45PM
S
Room 5
Workshop Room 1
Speed Networking Session Gold, Platinum, VIP & Elite Badge Holders
12:00PM - 12:45PM FEATURED KEYNOTE PRESENTATION
Foundations of Digital Marketing Success
Dave Charest, Constant Contact
Marketing your business is important if you want to grow, but where should you even start? Join Dave Charest to learn simple ways to review, plan, and execute your marketing strategy and build the Foundations of Digital Marketing Success.
1:00PM - 1:30PM
W The Fast Track to Becoming a Bestselling Author
Lynda Sunshine West, Action Takers Publishing Workshop Room 1
Lynda Sunshine shares powerful strategies to quickly achieve bestseller status. Learn actionable steps to streamline your writing, market your book effectively, and leverage collaborative opportunities.
W Corporate Transparency Act: How to Comply with New Federal Reporting Law on Beneficial Ownership
David King, FinCEN
Phil Lam, FinCEN
Workshop Room 2
Effective January 1, 2024, a new law requires many companies doing business in the United States to report information to the U.S. government about who ultimately owns or controls them. Please join FinCEN, a bureau of the U.S. Treasury Department, to learn more about new beneficial ownership information reporting requirements, which companies will need to file, how to file, and where to find resources to simplify compliance.
W Facing Rising Health Costs? The Secrets to Affordable, Better Coverage
Bree Bacon, eHealth
Anthony Lopez, eHealth
Workshop Room 3
Facing rising health insurance costs? High administrative burden? Lack of confidence in your current health insurance solution? Learn how you can save on rising premiums and renewal rates while providing quality health benefits employees love.
Workshop Room 2
Workshop Room 3
1:00PM - 1:30PM
4 Easy Ways to Increase Cash Flow
W Workshop Room 4
Joseph Meuse, Business GPS, LLC
Is a cash flow crunch killing your business? Not sure of the right strategy? During this workshop, Mr. Meuse will explain four easy ways to increase cashflow, what funding your business can qualify for and how to maximize your funds.
A Conversation with Butterfli: Why Your Banking Relationship Matters
Keith Drake, Torrey Pines Bank
Join us for a conversation about how businesses can benefit from a trusted banking relationship. Hear from Butterfli why they value their relationship and how their banker helped them find solutions that save time and money and defend against fraud.
Jai Infoway Platforms Intellibooks Studio
Addy Naidu, Jai Infoway
Intellibooks Studio is a no-code AI platform that empowers businesses to create, evaluate, and deploy generative AI solutions with drag-and-drop workflows, API marketplace integration, and seamless model monitoring—all without extensive coding skills.
1:00PM - 1:45PM
Workshop Room 5
2:45PM - 3:15PM
W Voices of Change: Where Your Voice & Actor Skills Match Your Vision
Mannette Antill, Your Voice Connection
Begin a voice odyssey to deep impactful communication and authentic expression. Moving past fear, touch and transform a world waiting for the gifts only you can bring with voice skills taught at the most elite acting conservatories in the world.
The CEOs Guide to Break Out of the Alone Trap and Thrive!
Ashley Schaer, Your Fractional COO
Are you a Silopreneur, feeling overwhelmed and isolated? Break out of the alone trap and thrive! Join Ashley Schaer to align the right people with the right processes, overcome isolation, and take yourself from Silopreneur to thriving business owner.
Workshop Room 2
Workshop Room 6
S Speed Networking Exhibitor Hall Speed Networking Session Gold, Platinum, VIP & Elite Badge Holders
1:00PM - 1:20PM Industry Meet-Ups Exhibitor Hall
M eCommerce, Manufacturers, Retail, Distributors Industry Meet-Up
1:20PM - 1:40PM
M Professional Services Industry Meet-Up
Maximize Savings: Reduce Your Group Health Benefits Costs by 20-40%
Rick Sanders, The Steward Insurance Services
In this workshop, I’ll reveal a strategy for leveraging saved premium dollars to benefit your employees. You’ll learn how to allocate these savings to cover medical expenses when employees visit the doctor. Additionally, if employees don’t use these funds, the savings remain with your organization rather than reverting to the insurance company.
Automating Management: Robotic Software Solutions
Gabriel Frem, Taskmaverick Julianna Krauss, Taskmaverick
Today’s technology empowers companies to ensure business continuity, whether or not a human manager is present. Automation can be cleverly used to boost profitability, by increasing team efficiency, and reducing operational costs.
Workshop Room 3
Industry Meet-Ups Exhibitor Hall
1:40PM - 2:00PM Industry Meet-Ups Exhibitor Hall
M Healthcare, HR, Employee Services Industry Meet-Up
1:45PM - 2:30PM FEATURED KEYNOTE PRESENTATION
Unlock Success in Amazon’s Store: Insights From Local Entrepreneurs
Abby Malchow, Amazon
Danielle Wu, CEO, Formosa Covers
Tyshawn Bryant, Founder & CEO, Green Regimen
The Keynote Theatre
K Keynote Theatre
Join us for an exclusive panel discussion moderated by Abby Malchow, Manager of Small Business Partnerships & Education at Amazon and hear firsthand from two thriving LA-based small business owners as they share their entrepreneurial journeys. Learn how these experienced small business owners grew and scaled their brands by leveraging Amazon. Discover the steps they took, the challenges they overcame, and the strategies that led to their success. This in-depth discussion will provide valuable insights for any small business owner interested in selling in Amazon’s store. You’ll also get tips and tricks for making the most of Amazon’s suite of resources and programs tailored to support small business growth. Don’t miss this unique opportunity to gain actionable advice from seasoned entrepreneurs!
2:00PM - 2:45PM
S Speed Networking Exhibitor Hall
2:45PM - 3:15PM
W How to Make Your Business Travel More Rewarding
Flora Wang, Delta Air Lines Workshop Room 1
Embark on a rewarding journey with our travel loyalty program for small and medium-sized enterprises! Enjoy exclusive perks and access to resources designed to revolutionize your business travel. We deliver flexible solutions tailored to your needs, from budget optimization to enhancing traveler satisfaction. Say goodbye to cookie-cutter solutions and hello to tailored excellence. Partner with us to unlock a realm of possibilities for your business!
M Hospitality, Travel, Transportation, Recreation Industry Meet-Up
Speed Networking Session Gold, Platinum, VIP & Elite Badge Holders 3:00PM - 3:45PM
S
John Formica, The “Ex-Disney Guy” 3:15PM - 4:00PM FEATURED KEYNOTE PRESENTATION
K If Disney Ran Your Business, What Would It Look Like?
M Government, Non-Profit, Associations, Education Industry Meet-Up 3:00PM - 3:20PM
Speed Networking Session Gold, Platinum, VIP & Elite Badge Holders 4:30PM - 5:30PM
Theatre
Have you ever wondered how the Disney Company continues to produce a dynamic model of business excellence, brand culture, leadership, teamwork, and customer experience? Imagine if you could learn how to run your business to create an empire just like Disney. What would that look like? John, The “Ex-Disney” Guy, and former Disney Leader will share his incredible experiences, best practices, and proven Disney Success Strategies to help you create a Disney-like culture to attract more clients, blow away your competition, build client loyalty for life, establish a winning team culture and successful lasting business empire!
M Art, Entertainment, Creative, Designer Industry Meet-Up 3:20PM - 3:40PM
H Networking Happy Hour End your day in a more casual and fun networking environment. Gold, Platinum, VIP, Elite & Exhibitors Only 3:40PM - 4:00PM
Keynote
Workshop Room 5
