Philadelphia Showguide 2016 by Small Business Expo

PHILADELPHIA SHOWGUIDE March 24TH | The Greater Philadelphia Expo Center

• Full Show Schedule • Workshop Descriptions • Inspiration2020 Showcase Theater Presentations & Speaker Bios • And more!

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TITANIUM SPONSOR

PHILADELPHIA

SHOWGUIDE MARCH 24, 2016 The Greater Philadelphia Expo Center

Zachary W. Lezberg Producer Dana Carey Director, Sponsorships Elizabeth Terriaca Client Services Director Lynne Casey Client Services Associate Steven Bryant Client Services Associate Geoff Vitiello Creative Director Katie Brown Graphic Designer Alicia Cortez Administrative Assistant David Fine Production Coordinator Joanna Mickucki Production Coordinator Sales Team Larry Ernst Erik Eitelman Daniel Hernandez Niall O'Grady Julie Wallack

555 8th Avenue, Suite 909 New York, NY 10018 (212)404-2345 Fax: (212)253-4123 TheSmallBusinessExpo.com Info@TheShowProducers.com

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WELCOME. SMALL BUSINESS EXPO is the only national B2B trade show, networking event and conference dedicated to small business owners and business decision-makers. You can shop for new products and services that will help your business exceed its goals, attend business critical workshops and network with thousands of other like-minded small business professionals.

PHILADELPHIA

SHOWGUIDE MARCH 24, 2016

THE GREATER PHILADELPHIA EXPO CENTER

PROUDLY SPONSORED BY: TITANIUM SPONSOR

PLATINUM SPONSORS

GOLD SPONSORS

SILVER SPONSORS

PARTNERS

TODAY AT SMALL BUSINESS EXPO Small Business Expo is all about networking and building contacts. We encourage you to attend as many workshops, seminars and networking opportunities as possible.

Exhibitor Hall Check out great products and services provided by the top vendors in the industry to help your business grow and meet its goals. Speed Networking In these fast-paced and fun 45 minute speed networking sessions, you have 3 minutes to introduce yourself to one person (and listen to the other person's introduction) and then exchange business cards. At the sound of the gong, it is time to meet the next person. By the end of this networking session, you will have met approximately 15 other business professionals. Speed Networking is first come, first serve. Business Card Showcase Showcase your business card for all of the attendees in this convenient and central spot. Get Dotted® With our new color coded system, networking has never been easier. Upon arrival at the expo, attendees and exhibitors will be provided with colored “Dots” to indicate their industry affiliation. This is a great tool to break the ice and meet the right people in your field. Get Dotted® and start making those valuable business connections! Workshops Informative hour-long seminars on a variety of topics led by industry pros.

GET DOTTED

Business Development Center Everything you need to start or help your business grow. Ask An Expert Get free advice & your most urgent questions answered by leading small business industry experts. We have experts from industries such as PR, SEO, Social Media, Accounting, Web Design and everything in between! Inspiration2020 Showcase Theater Presentations Join us for three incredible presentations: 11:30 AM - 12:30 PM: “Ultimate Marketing Workshop” by Keith Aichele, Founder & CEO of Misaic

2:00 PM - 2:45 PM: “How To Make Big Money In 2016” by VIP Panel, Success Panel of Millionaires

4:00 PM - 5:30 PM: "The 7 Keys To Build A MegaSuccessful Business" by Bill Walsh, Founder and CEO of Powerteam International

Networking After Party Keep the ball rolling with our official Networking After Party, hosted by Network After Work. 6 PM - 9 PM

FINANCE INSURANCE REAL ESTATE

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EXPO AGENDA

For descriptions of each workshop, please refer to page 10.

8:30 AM - 9:30 AM - VIP BREAKFAST 9:30 AM - EXPO HALL OPENS 10:15 AM - 11:15 AM - WORKSHOP SESSION #1

Room 1: 24 Year Old Internet Rockstar Shares How To Make Money Online by Powerteam Small Business Experts

Room 2: How To Network Like A ROCKSTAR And Close More Business Everyday! by Powerteam Small Business Experts

Room 3: How To Earn 6-7 Figures Annually In Network Marketing by Powerteam Small Business Experts

Room 4: Sales Is Dead: Why Social Content Is The Best Sales Tool by AT&T

Room 5: How To Avoid A Workplace Family Feud When Shifting Benefit Costs To Employees by by SingleCare

Room 6: The Secret Psychology Of Success by New Peaks

10:30 AM - 11:15 AM - SPEED NETWORKING SESSION #1 11:30 AM - 12:35 PM -INSPIRATION2020 SHOWCASE THEATER #1

Ultimate Marketing Workshop by Keith Aichele, Founder & CEO of Misaic

12:30 PM - 1:15 PM - SPEED NETWORKING SESSION #2 12:45 PM - 1:45 PM - WORKSHOP SESSION #2

Room 1: Public Speaking 101: Empower Your Business Through Public Speaking by Powerteam Small Business Experts

Room 2: The 5 Wealth Management Secrets Every Business Owner Needs To Know! by Powerteam Small Business Experts

Room 3: How To Get Financing For Your Business by Powerteam Small Business Experts

Room 4: Own Your Neighborhood - Local Marketing Mastery For Small Business by bizHive

Room 5: Are you Wearing Too Many Hats? by by Focal Point Business Coaching of Pennsylvania

Room 6: Top 10 HR Issues by Paychex

1:15 PM - 2:00 PM - SPEED NETWORKING SESSION #3 2:00 PM - 2:45 PM -INSPIRATION2020 SHOWCASE THEATER #2

How To Make Big Money In 2016 by Success Panel of Millionaires

EXPO AGENDA

For descriptions of each workshop, please refer to page 10.

3:00 PM - 4:00 PM - WORKSHOP SESSION #3

Room 1: How To Raise All the Private Money You Need For Your Business by Powerteam Small Business Experts

Room 2: How To Have A Quantum Leap In Your Personal & Business Success by Powerteam Small Business Experts

Room 3: Come & Learn 8 Simple Steps To Sell And Get Paid Like A Rockstar by Powerteam Small Business Experts

Room 4: Starting A Business That Thrives by bizHive

Room 6: 10 Critical Steps To Building Your Business The Right Way by Paychex

3:15 PM - 4:00 PM - SPEED NETWORKING SESSION #4 4:PM - EXPO HALL CLOSES 4:00 PM - 5:30 PM - INSPIRATION2020 SHOWCASE THEATER #3

The 7 Keys To Build A Mega-Successful Business by Bill Walsh, Founder & CEO of Powerteam International

6:00 PM - 9:00 PM - NETWORKING AFTER PARTY

at Taphouse 23, 266 E 4th St. Bridgeport, PA 19405 Tickets available at registration or at the door. Exhibitors & sponsors receive free entry with their badge.

PHILADELPHIA MARCH 24, 2016 GREATER PHILADELPHIA EXPO CENTER

WORKSHOP DESCRIPTIONS 10 15 AM

ROOM 1 - 24 Year Old Internet Rockstar Shares How To Make Money Online by Powerteam Small Business Experts In this workshop you will learn exactly how to sell your product and services online. You will learn specifically what it takes to build a website that generates more leads and sales. In addition during this session you will also learn some critical drivers to create residual income by selling some of your own intellectual property over the Internet.

ROOM 2 - How To Network Like A ROCKSTAR And Close More Business Everyday! by Powerteam Small Business Experts Join Powerteam Small Business Expert Jackie Frank for this interesting and informative workshop on networking.

ROOM 3 - How To Earn 6-7 Figures Annually In Network Marketing by Powerteam Small Business Experts Join Powerteam Small Business Expert James Dentley for this interesting and informative workshop on network marketing.

ROOM 4 - Sales Is Dead: Why Social Content Is The Best Sales Tool by AT&T Traditional sales is good - but it’s dead. What works is first educating customers. In today’s digital economy much of that education is delivered through social content. In this presentation Ramon shares his proven principles for using engaging content to make sales! Attendees leave with practical insight to take their businesses to the next level using social content. Social content marketing takes time, focus and a plan of action to work and work well - Ramon helps understand this in a simple, energized and humorous presentation.

ROOM 5 - How to Avoid A Workplace Family Feud When Shifting Benefit Costs To Employees by SingleCare Insurance premiums are in Jeopardy, and double-digit premium hikes are a fact, that can Wipeout your small business benefits budget. Insurers are offering more creative plan designs with higher deductibles, higher co-pays, HSA’s and self-insured options, which are shifting more cost to your employees. While it is an attempt to slow the growth of the total company-paid premium by getting workers to think twice before choosing an expensive test or procedure in hopes they become better shoppers, healthcare pricing remains unclear and confusing, which can create a workplace family feud. While it’s a no-brainer that employees’ workplace happiness can impact everything from your company culture to overall productivity and your bottom line, how can you help? Learn what is contributing to healthcare increases and uncover what you can do to help preserve workplace harmony and ensure your small business is a survivor in the ever-changing healthcare landscape.

ROOM 6 - The Secret Psychology Of Success by New Peaks We all have a money blueprint for success. If you are not doing as well financially as you would like to, you will have to change your money blueprint. Unfortunately, your current money blueprint will tend to stay with you for the rest of your life unless you identify and revise it, and that’s exactly what you will do with the help of this extraordinary seminar. Don’t even think of missing this life changing event. In this profound seminar you will learn: how rich people think differently than the poor and middle class; the hidden cause of almost all financial problems; why knowledge & skill do not create wealth; how your childhood conditioning is affecting you financially today; how to train your mind to work for you instead of against you; and more!

12 45 PM ROOM 1 - Public Speaking 101: Empower Your Business Through Public Speaking by Powerteam Small Business Experts Join Powerteam Small Business Expert Ben Williams for this interesting and informative workshop on getting financing for your business.

ROOM 2 - The 5 Wealth Management Secrets Every Business Owner Needs To Know! by Powerteam Small Business Experts

Come and learn from one of the top wealth accumulation experts in the county! He is one of the guys that trains the best of the best in the area of wealth management. He will share with the audience some extremely important information that every entrepreneur, small business owner and their advisors needs to know if they are serious about building a successful and thriving business. Success can last for generations. Absolutely priceless content!

ROOM 3 - How To Get Financing For Your Business by Powerteam Small Business Experts In this exciting workshop you will learn how to get money for your business through a unique proven process. The iSelfDirect team will be sharing cutting edge ideas to help entrepreneurs cut the funding they need from $25,000.00 - $250,000.00. Come and learn how to get the money you need for your idea or business at a fraction of the current business market rates that most entrepreneurs are being forced to pay.

ROOM 4 - Own Your Neighborhood - Local Marketing Mastery For Small Business by bizHive Your local customers – those within a 15-minute drive of your place of business – likely comprise a large majority of your sales. How do you own the largest possible share of their spending? In this essential bizHive “Thrive in 5” workshop we’ll show you why, how, how much to spend & what to do to “own the neighborhood” via local marketing, advertising & promotions. From listing your business online to maximizing local search results, we’ll give you tips, tricks & tools to master new local options, backed by bizHive’s extensive network of best-in-class resources, price guides & expert nononsense advice. No matter what you sell, we’ll show you how going local is perhaps the biggest advantage your Small Business has over the Big Guys. Highlights: • • • • • •

Why Mastering Local Search Matters to Your Small Business How to Harness Local Online Directories How to Maximize Local Search Results How to Leverage Mobile Search How Much to Spend on Local Media What to Do Next – a Local Marketing Mastery

WORKSHOP DESCRIPTIONS 12 45 PM

(CONTINUED)

ROOM 5 - Are You Wearing Too Many Hats? by Focal Point Business Coaching of Pennsylvania Are you wearing too many hats? CEO, CFO, CMO, HR Director, IT Director, Production Manager, Book keeper, Sales Manager, sometimes even Receptionist and Janitor. When was your last long vacation with your family? In this workshop you will learn: How to use the Three Eyes of a business Owner, How MPPT can run your business vs. your Business Running you, How all this will provide you with increased revenues, profits and PEACE of MIND of running a growing Company

ROOM 6 - Top 10 HR Issues by Paychex Learn from an HR professional how to protect your business by staying compliant with federal, state, and local labor laws. Topics include: • Worker classification • Hiring practices • Health care reform • The FMLA

3 00 PM

ROOM 1 - How To Raise All the Private Money You Need For Your Business by Powerteam Small Business Experts Don’t let a limited budget and strapped time frame keep your business from succeeding online. Seek to run your business smarter, not harder by learning how to use social media. Its many advantages can save valuable resources and drive your business toward increased sales, improved brand awareness and long term growth. Take the first steps toward social success with Serving Social’s 7 Steps to Social Media Success.

ROOM 2 - How To Have A Quantum Leap In Your Personal & Business Success by Powerteam Small Business Experts Sheila Mac would like to personally invite you to an amazing hour of power that includes breakthrough success strategies on the 7 keys required to fuel a multi-million dollar business while enjoying a priceless personal life. Come and learn how to own your talents, discover the systems and accountability programs required to win big as an entrepreneur or small business owner, and enjoy an abundant personal life.

ROOM 3 - Come & Learn 8 Simple Steps To Sell And Get Paid Like A Rockstar by Powerteam Small Business Experts A common trait in all champions is an unstoppable mindset. Yet the road to the top is never without struggles and challenges. The true mark of a champion is maintaining that unstoppable mindset in the midst of a storm. Champions are driven by purpose and vision. Join America’s Breakthrough Expert and nationally renowned trainer, Joe White, as he leads you, step by step, though a powerful workshop to unleash your inner champion. After you attend this essential workshop, you will leave with the tools to break free from fears and doubts, connect even more with your passion and vision, develop laser focus, and achieve deeper fulfillment and productivity. In addition, Joe will show you how to take these skills and teach them to your team! These are the same skills that Joe trains top global leaders from companies like GE, Google, and Heineken.

ROOM 4 - Starting A Business That Thrives by bizHive Whether it starts on a napkin, on a stove-top, or on an i-Pad, your Big Idea is about to become a Biz. Sure, you’ll start small, but you’re thinking big, aiming high & leaping ahead. But maybe you’d like to know how to be the 1 start-up out of 5 that’s still in business after your first year? In this widely popular bizHive “Thrive in 5” workshop, we’ll give you a rich formula for success, backed by straight-talk, expert advice & must-have resources. We’ll show you the practical, real-world steps that evolve your idea from concept to customer, with disciplined adherence to lean & agile start-up principles. From articulating your core value proposition to developing your first product, from making your first sale to raising capital to grow, we’ll cover the breadth & depth of your first year & many years to come. Highlights: • • • • • •

Why Do It – Myths & Realities of Your Start-up How to Create Your “Map to the Start” How to Build Your Perfect Customer Your Essential Start-Up Tool Box Show You the Money - Start-up Funding & Finances What to Do Next – Your Start-Up Checklist

ROOM 6 - 10 Critical Steps To Building Your Business The Right Way by Paychex A common trait in all champions is an unstoppable mindset. Yet the road to the top is never without struggles and challenges. The true mark of a champion is maintaining that unstoppable mindset in the midst of a storm. Champions are driven by purpose and vision. Join America’s Breakthrough Expert and nationally renowned trainer, Joe White, as he leads you, step by step, though a powerful workshop to unleash your inner champion. After you attend this essential workshop, you will leave with the tools to break free from fears and doubts, connect even more with your passion and vision, develop laser focus, and achieve deeper fulfillment and productivity. In addition, Joe will show you how to take these skills and teach them to your team! These are the same skills that Joe trains top global leaders from companies like GE, Google, and Heineken.

INSPIRATION2020 SHOWCASE THEATER 11 30 AM KEITH AICHELE ULTIMATE MARKETING WORKSHOP Business success is 90% marketing! To compete in today’s dynamic environment, marketing is non-negotiable, and marketing aggressively is not enough. To grow and sustain you MUST out-market your competition. Come learn the powerful marketing strategies taught by America’s Marketivity Expert® and Founder/CEO of Misaic, Keith Aichele, that will enable you to Design a Marketing System for Even Greater Success! You’ll leave this presentation learning innovative strategies and techniques on how to: maximize your marketing dollars, understand your marketing effectiveness across all channels, create compelling messaging that breaks through today’s marketing clutter, design a marketing system that produces a continuous stream of qualified prospects, and achieve...Ultimate Marketing Productivity! Keith Aichele - America’s Marketivity Expert - is the CEO/Founder of Misaic. Keith is a nationally recognized speaker, accomplished author, and successful entrepreneur. Leveraging his diverse background in marketing, statistics/predictive modeling, technology and entrepreneurship, he has created an innovative approach to forecasting the health of businesses using customer analytics. Keith’s passion is helping business owners achieve extraordinary, sustainable success by properly measuring, forcasting and improving the health of their business. This one of a kind methodology is being taught through the Misaic Business Health KEITH AICHELE

Academy to business owners and experienced business consultants across.

2 PM MILLIONAIRES SUCCESS PANEL HOW TO MAKE BIG MONEY IN 2016 Are you ready to make big money in 2016? Come join this VIP success panel of millionaires as they share their secrets to business success.

4 PM BILL WALSH THE 7 KEYS TO BUILD A MEGA-SUCCESSFUL BUSINESS • Venture/Business Funding • 24/7 Revenue Systems

• Strategic Team Building • Quantum Success Secrets

Bill Walsh is the CEO/Founder of Business Coaching/Venture Capital firm Powerteam International. Bill hosts and speaks at events all over the world! His passion is to empower entrepreneurs and business owners to create massive success. He loves to help people to understand specifically what it takes to build successful companies. He is an accomplished author, speaker, radio personality and movie celebrity. He has a very successful background in finance and marketing. He has spent two decades working with start-ups to major global brands increasing sales, productivity and overall success. He is an innovator with a remarkable ability to determine and dictate success strategies to seize global market opportunities. BILL WALSH

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 Flexibility – The Paycard can be used for purchases anywhere Debit MasterCard is accepted — at stores, restaurants, online, and even for online bill pay with no fees.

 Employee Satisfaction – Employees will have convenient account access via text message, Web, and mobile,2 as well as a rewards program,3 budgeting tools, and online bill payment.4

more details about how and when you get rewarded, see the program FAQs, terms and conditions in your Online Account Center. Cash back rewards are credited to your Card Account and are not available in the form of a check or other direct payment method. Program sponsor: Skylight Financial Inc. and BofI Federal Bank are not affiliated with the program and neither endorses nor sponsors it. 4 In addition to a no cost option, employees may visit the Online Account Center for a range of options including expedited services available for a fee through third-party service providers. The Skylight ONE Prepaid MasterCard is issued by BofI Federal Bank pursuant to a license by MasterCard International Incorporated. BofI Federal Bank, Member FDIC. Skylight Financial, Inc., a TSYS® Company, is a registered agent of BofI Federal Bank. Certain products and services may be licensed under U.S. Patent Nos. 6,000,608 and 6,189,787. Use this card everywhere Debit MasterCard is accepted. MasterCard is a registered trademark of MasterCard International Incorporated. Use of the Card Account is subject to funds availability and ID verification. Transaction fees, terms, and conditions apply to the use and reloading of the Card Account. See the Cardholder Agreement for details. © 2016 Total System Services, Inc.® All rights reserved worldwide. TSYS and Skylight Financial are federally registered U.S. service marks of Total System Services, Inc.

What would you do if your IT Administrator suddenly left your organization? With SecurElementâ&#x20AC;&#x2122;s Premium Support plan, Charles Ritter, Inc. was prepared.

David Gerhart, SecurElement Dave Giusti, Charles Ritter, Inc.

SecurElement provides fully outsourced IT support and services to SMB organizations. www.securelement.com | sales@securelement.com | 484-323-1629 33

Business is tough. New business even tougher. Put your best face forward with a

FREE

PROFESSIONAL

PORTRAIT

at Small Business Expo Booth #210.

Your Partners in Progress,

SMALL BUSINESS & AUTO INSURANCE

www.singlecare.com

Introducing SingleCare

The health benefits company you’ve been waiting for!

Providing employers an affordable health benefit for all employees, including part-timers, 1099 and seasonal.

Largest portfolio of healthcare services: Medical, Dental, Chiro, Mental Health, Prescription Drugs, Labs, Imaging, Vision, Hearing and Telehealth No employee premiums, subscription fees or PMPMs Intuitive yet powerful technology Transparent pricing Managed-care rates - or better! Fully electronic processing for a paperless experience HIPAA-compliant, safe and secure

Who Needs SingleCare? The Underinsured

The Uninsured

Employees Lacking

● High deductibles

● Part-timers, opt-outs

● Dental or vision coverage

● Narrow networks ● Capped benefits ● Restricted formularies Christopher Iorio ciorio@singlecare.com 570-814-2457

Partner with SingleCare

1. Enjoy savings from reduced employee absence and turnover 2. See the value of a more productive team 3. Be recognized as an innovative benefits leader 4. Gain access to exclusive partnerships 5. Experience the easiest implementation 6. Evolve from discount cards to web-enabled price-transparent no-fee one-stop shopping for healthcare

SingleCare’s Mission We are changing the conversation on healthcare by creating an online retail environment for searching for healthcare services, comparing prices, and purchasing services directly from providers.

We offer pre-negotiated, affordable rates for routine care and services not typically covered by existing insurance plans available to all employees and their families, regardless of insurance status. (SingleCare offers providers guaranteed fast payment and eliminates ﬁnancial risks associated with serving self-pay patients.) We are free to join for both members and providers, with no ongoing monthly fees. Employees pay only for services they use. SingleCare’s full product offering is available in ﬁve states, with some products available nationwide.

SingleCare’s Management Team

Rick Bates

Darcey Schoenebeck

CEO & CO-FOUNDER

Simon Brown

BUSINESS DEVELOPMENT

Who We Are • •

David Dean

OPERATIONS

Cullen Sloan

TECHNOLOGY

FINANCE

In just 10 months…

Founded in 2014 by Direct-to-Consumer Marketing and Healthcare Executives Long track record of success in healthcare, pharmacy and consumerism at companies such as Synapse, priceline.com, CatalystRx, Catamaran and ScriptRelief

✓ Over 30,000 members in AZ, PA, VA, MD, DC and FL ✓ Largest portfolio of healthcare services, working with world-class service partners

✓ State-speciﬁc as well as national product offerings

Our Products and Services

Dental

Up to 55% Savings

Hearing Aids

Available June 2016

Medical

Up to 60% Savings

Vision

Available June 2016

www.singlecare.com

Physical Therapy Up to 45% Savings

Telehealth

Low $44 visit

1-800-323-1174

Chiropractic

Up to 40% Savings

Pharmacy

Up to 80% Savings

Mental Health

Up to 48% Savings

• Intuitive yet powerful technology • Transparent pricing at managed-care rates - or better! • No premiums or subscription fees you're paying a PMPM for telehealth, pharmacy discounts, • Ifvision or dental beneﬁts, consider: why, when there's SingleCare?

www.singlecare.com

In the crowded world of alternative business financing...

ONE COMPANY STANDS OUT Since 2006, we have funded over 15,000 small businesses, providing over $1 billion in working capital. When you finance your business with us you speak to a person, not an algorithm. Business Loans • Receivables Factoring Equipment Leasing

1501 Broadway, Suite 1515 New York, NY 10036 646-722-1473

Easy Application Process Fast Approvals • Funding in 1 to 7 days

WWW.SFSCAPITAL.COM

Your Complete One Stop Shop

For All Processing Needs All Services 100% In-House Check Services Customized Gift Cards Online Reporting umpa-us.com

fuelpay.net

YP takes the confusion out of marketing your business. SM

Learn more at marketingsolutions.yp.com

ÂŠ2015 YP LLC. All rights reserved. YP, the YP logo and all other YP marks contained herein are trademarks of YP LLC and/or YP affiliated companies. All other marks contained herein are the property of their respective owners. 010716_MCS-833

Helping to grow our clientâ&#x20AC;&#x2122;s visibility through print and digital media solutions.

Grow Your Online Presence. Increase Your Bottom Line! Social Media | SEO SEM | Videos | Websites Directories And More!

866-298-2215 consultation@ziplocal.com

ziplocal.com

Come visit booth 725 for a FREE Consultation! 43

When It’s Your Loan, It’s Always Personal Providing personal service by experiences SBA lenders. Specializing in franchise lending. Serving Pennsylvania, New Jersey, Maryland, Virginia, New York, West Virginia, Ohio and the District of Columbia. LET US HELP YO U FI NANCE YO UR B USINESS .

Tom Dowling Vice President, SBA Lending Group tdowling@conestogabank.com 215-526-9281 Jennifer Sandner Vice President, SBA Lending Group jsandner@conestogabank.com 484-442-6533

www.conestogabank.com • 1-866-437-2265 MEMBER FDIC

Booth #510